Relaunch Sebastopol - Update 9/12/22
Here’s an update of Relaunch Activities.
May
• Launch of VisitSebastopolNow.com
• Launch of Instagram and Facebook associated with
visitsebastopol
• Relaunch Sebastopol Marketing Plan developed by Colleen Martell
• Picturing Sebastopol Photo Contest going on
June
• Picturing Sebastopol Photo Contest winners selected
• Town Party on June 18
• Continued additions to VisitSebastopolNow.com and
associated social media
July
• Coding to make calendar work better on
VisitSebastopolNow (VSN) website - July 1
• Work with SDA to rescue Sidewalk Faire at last minute - July 13-16
• Created new Relaunch workplan - delivered July 18
• Picturing Sebastopol Exhibit- communicating with
photographers, framing 40 images, creating posters and
doing marketing for the event, which happened on August 14 & 22
Agenda Item Number: 12 Agenda Item Number: 12
City Council Meeting Packet of: September 20, 2022
• Start marketing engine on VSN by creating update-able sections – blog and “What’s happening this week”
calendar and doing social media based on that.
• Interesting discussion with Healdsburg Public Works re keeping downtown clean. He invited us to take a tour.
August
• Continue getting ready for Picturing Sebastopol - Aug. 1-22 • Landed “Best Day Ever” article in the San Francisco
Chronicle (Colleen Martell supplied the reporter with ideas and information). Did associated social media based on
this fantastic article.
• Went to SDA public meeting
• Met with the non-profit committee (CBO) updating them on progress – August 17
• Work with Absolute Statuary on downtown beautification demonstration project, installed on Sat., Aug. 20. Created flyer to educate folks about that project.
• Continue stoking the marketing engine for VSN website, including test ads in Berkeley and San Francisco.
• Create flyer for Façade Improvement and walked/drove it around to businesses around town.
• Met with ad hoc committee and announced three new
projects: a Sebastopol video, “activating” the plaza, and art for downtown.
September
Agenda Item Number: 12 Agenda Item Number: 12
City Council Meeting Packet of: September 20, 2022
• Met with Brown Barn Films regarding video about
Sebastopol for website and social
• Continue stoking VisitSebastopolNow with new content, particularly the front page “this week” section
• Continue social media work, including a follow campaign on Instagram, and Facebook and Instagram ads about
Sebastopol in Berkeley and San Jose, leading to
VisitSebastopolNow.com.
• Met with Mark DeSaulnier of SCCC to discuss “activating the plaza” by having SCCC (and other non-profit) classes there.
FOR FUTURE:
• Completion of video by Brown Barn films for VSN and
Social
• Activate the Plaza with classes
• Begin business website and marketing
• Murals on buildings coming into east entrance to town (Napa Auto Parts, in particular and Gryphon’s Nest)
• Patrick Amiot art downtown
• Work with SDA to expand the business district
Agenda Item Number: 12 Agenda Item Number: 12
City Council Meeting Packet of: September 20, 2022