Agenda-Item-Number-5-Caltrans-STG-Consultant-Approval — Sebastopol City Council, May 7, 2024 (part 1 of 2)

CITY OF SEBASTOPOL CITY COUNCIL
AGENDA ITEM REPORT FOR MEETING OF: May 7, 2024
=========================================================================================== To: Honorable Mayor and City Councilmembers
From: Planning Department
Subject: Approve of Consultant for the Caltrans Sustainable Transportation Grant (STG) for the Sebastopol Main Street Planning and Redesign project
=========================================================================================== RECOMMENDATIONS:

Approve the Resolution to Approve the Consultant and Authorize the City Manager to execute an Agreement.

EXECUTIVE SUMMARY:

The Council authorized City staff to apply for the Caltrans Sustainable Transportation Grant (STG) to plan for improvements for the SR 116 and SR 12 corridors in the Sebastopol Downtown Core. The grant application was successful, and Staff was authorized to release an RFP for a consultant to assist in a plan to improve where the two state highways intersect within downtown Sebastopol. This item is to request Council approve the Consultant, Fehr and Peers, and authorize Staff to execute an Agreement with the firm to provide planning and traffic engineering services as well as perform all work required for the project.

BACKGROUND AND DISCUSSION:

Sebastopol is one of the few incorporated cities in California where two State Highways intersect and serve as the Downtown’s two primary routes of travel. The high volume of regional traffic has negatively impacted the vitality of local businesses and the safety of pedestrians and bicyclists traversing the Downtown area.

The City of Sebastopol applied for a Sustainable Transportation Grant (STG) from Caltrans in an effort to garner funds to plan for improvements to this area. The goal of the grant is an effort that will produce:
• A preferred plan for the downtown segments of State Route (SR) 116 and SR 12 to address safety, sustainability, accessibility, connectivity, economic development, and mobility for all transportation modes and reduce the reliance on vehicle travel, while supporting the City’s land use and housing goals.
• A regional strategy for State, County and other local roadways to address capacity and freight movement to support the downtown corridor plan.
• Active community engagement with disadvantaged residents to effectively address communityidentified needs and inequities.

Once the Grant was awarded, Council approved staff to release an RFP. Three proposals were received and, after initial ranking, two firms were interviewed. After the interviews, the interview team, which included Planning commission Chair Fritz, Director of Planning for Sonoma County Transportation Authority (SCTA) Chris Barney, Planning Director Svanstrom and Associate Planner Jay. A preferred consultant, Fehr and Peers, was selected by this team. City staff has met with the preferred consultant to review some adjustment to the scope, now presented to Council for approval.

STAFF ANALYSIS:

After selection of the Consultant, the City will execute an agreement with the Consultant for the work shall be performed.

Agenda Item Number 5 Agenda Item 5 Number
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COMMUNITY OUTREACH:

This item has been noticed in accordance with the Ralph M. Brown Act and was available for public viewing and review at least 72 hours prior to schedule meeting date.

FISCAL IMPACT:

This study is being paid for through the 211- Sustainable Transportation Grant ($230,178) and matching funds from the 213-Traffic Impact Fees (TIF) Fund ($29,822), for a total project cost of $260,060. The total Contract cost for the consultant is $237,000. The remaining funding would support staff time working on the project over two fiscal years. The budget amendment for this was approved on October 17, 2023 when Council voted to accept the award and approve the budget amendment.

OPTIONS:

If the Council does not approve the Consultant or scope of work, the Council has the option of:

1. Denying the Consultant and reopening the RFP to other applicant

2. Denying the Consultant and requesting staff negotiate with the alternative consultant.

3. Providing additional direction to staff to modify the scope of work ATTACHMENTS:

Scope of Work
Fehr and Peers Proposal
APPROVALS:

Department Head Approval: Approval Date: 3/28/24
CEQA Determination (Planning): Approval Date: 3/28/24
The proposed action is not a project under the California Environmental Quality Act (CEQA) Administrative Services (Financial) Approval Date: 4/30/2024 Costs authorized in City Approved Budget: x Yes ☐ No ☐ N/A Account Code (f applicable) 211-0000-4310 ($230,178.00) and 213-0000-4310 ($29,822.00) Approved Oct 17, 2023 by City Council
City Attorney Approval: Approval Date: 4/30/2024
City Manager Approval: Approval Date: 4/30/2024
Agenda Item Number 5 Agenda Item 5 Number
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140 Keller Street | Petaluma, CA 94592 | (707) 582-0039 | www.fehrandpeers.com Scope of Work
Sebastopol Main Street Planning & Redesign Project
Notes about this Scope of Work:

Red text denotes the approved Grant Scope of Work. Black and Green text includes Fehr & Peers approach to deliver the grant scope of work.

Task 1: Existing Conditions
The consultant shall participate in an internal kickoff meeting with City staff. City staff and consultant will identify and meet with regional partners and community stakeholders to gather information. Consultants will collect relevant data on existing conditions and constraints, including but not limited to multi-modal traffic demand; current and future transit needs; parking; land uses adjacent to the Corridor; any future plans from Caltrans or the County that may impact how the corridor is used. This will entail desktop survey of existing data as well as collection of new data as necessary, such as segment volumes and intersection turning movement counts.

Task Deliverables
• Kickoff meeting notes
• Existing conditions report, including but not limited to summary of existing facilities for all modes of transportation, urban design opportunities and constraints, traffic conditions, collision history, parking supply, and summary of relevant city, county, and regional plans.

Fehr & Peers proposes to deliver the Existing Conditions task by providing the following services and tasks:

Task 1a. Kick-Off Meeting
Fehr & Peers will participate in a kick-off meeting with city staff. Fehr & Peers will work with the city to develop an agenda and invitation list for this initial meeting. Topics for this meeting include reviewing the contract scope of work, list of deliverables, proposed schedule, and our approach to the study, as well as discussing roles and responsibilities of the consultant and city team, administrative team, and invoicing related topics. We intend to discuss key elements of our approach including an outline of our participation plan, our approach to data collection, traffic operations analysis, and alternatives development. We will also review the proposed schedule and key milestones along the course of the study.

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Task 1b. Data Gathering & Review
Data Needs List: Fehr & Peers will develop a data needs list that includes the type of data, reports, and information the city or their partners may have that could inform this study.

Review of Readily Available Data, Plans, & Documents: Once readily available documents have been identified, provided, or otherwise found, Fehr & Peers will review the data, reports, plans and other documentation to develop a comprehensive summary of recent studies and existing conditions, and to help inform details regarding new data that may need to be collected. It is assumed that the city has access to and will provide recent traffic data at the intersections within the Study Area to be evaluated as the basis for intersection traffic counts.

Collect Traffic Data: We will collect multimodal turning movement counts at four intersections for up to three hours over the course of a typical weekday PM peak commute period. The specific time periods of these turning movement counts will be determined based on discussions with the City. We will collect segment counts of traffic volumes, speeds, and classification at up to five locations. It is assumed that the intersection counts will be collected at the same time the hose counts are collecting data for a clear picture of a week’s worth of segment count data and one corresponding weekday PM peak period. This will provide a baseline of traffic in the Study Area to establish current travel characteristics that our proposed improvements would accommodate or otherwise influence. A map of the proposed data collection locations is shown on Figure 1.

Task 1c. Existing Conditions Maps
We will develop a series of maps illustrating the existing conditions of the transportation and land uses within the Study Area illustrated in Figure 1. These maps and exhibits will build off the mapping and existing conditions work we have already done as part of Sebastopol’s ATP update process, and will include the following:
• Transportation Infrastructure to illustrate presence of multimodal facilities, services and amenities, such as intersection traffic control and warning devices, pedestrian and bicycle facilities (walkways, sidewalks, pathways, etc.), parking facilities (on-street and off-street), and transit facilities (including service levels).
• Results of data collection and data review from Task 1b. • Land Use and Property Information including addresses and businesses (where available) to identify potential stakeholders and partners as we investigate opportunities to address needed enhancements in the Study Area.
• Safety-related data including documented crashes by mode, and the high injury network and other safety related information from the Local Road Safety Plan (LRSP) process. • Opportunities and constraints within the Study Area as it is related to transportation, land use, and urban design.

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Figure 1. Study Area and Data Collection Locations
Style Guide. As part of this task, we will develop a “style guide” that will show the style of our deliverables, including maps, reports, and graphics for City to review such that all of our project deliverable have a cohesive, consistent look and feel, making the Task 6 Draft and Final Plan work limited to packaging deliverables created over the course of the study.

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Task 1d. Existing Traffic Operations Assessment (Weekday PM Peak Hour) Using data collected as Task 1b, we will develop a model of the existing traffic conditions in the Study Area for the weekday PM peak hour, including the intersections of North Main Street/McKinley Street, North Main Street/State Route 12, State Route 12/Petaluma Avenue, and South Main Street/Burnett Street. We will develop a model of existing conditions within the Study Area, focusing on the detailed traffic signal operations, phasing, and volumes for these four study intersections. We will utilize the Visum and Vistro software for this task to support the intersection operations of the local downtown core, setting us up to use these models as part of the local and regional alternatives development (Task 3 and 4 work).

Task 1e. Existing Conditions Summary
We will document the findings of all the above work in a slide deck that will set the foundation for our technical work in subsequent tasks. We anticipate developing a draft set of maps and slides, and revising it based on one round of consolidated comments from the city.

TASK 1 DELIVERABLES
 Kickoff meeting agenda and notes
 Data needs list
 Results from data collection effort
 Existing Conditions Maps & Exhibits
 Existing Conditions Summary (draft and final)
Task 2: Community Engagement and Coordination
Consultants and staff will establish a flexible, multi-media engagement approach (electronic, virtual, interactive) as well as traditional outreach, including walking audits of the project area. Overall project coordination with the project team is key to positive outcomes, especially prior to each community outreach meeting. The planning study will include a robust, inclusive community engagement component to develop up to three corridor alternatives. The community engagement effort will be refined with the development of a Participation Plan with the consultant, and include the following:
• Project web site: The consultant will develop a project web site to serve as a central clearinghouse for project-related information. It will include an interactive map of the project area where participants can provide comments, surveys for residents to provide input and vote on alternatives, information about upcoming events and milestones, and archived meeting recording and draft documents for review.
• Public workshops and focus groups: The consultant will work with the City to organize public workshops and focus groups to generate community dialogue about the project and potential alternatives.

Meetings and focus groups may be in-person, virtual, or a hybrid format, and meeting days, times and venues will be selected to Agenda Item Number 5 Agenda Item 5 Number
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maximize participation. Community-based organizations will be engaged to help activate their constituencies, with a particular focus on groups that work with disadvantaged residents. The participation of disadvantaged residents will be assessed during the planning process and additional targeted outreach to these residents may be conducted if needed.
• Stakeholder meetings: Stakeholder meetings will be conducted with representatives of selected organizations including businesses in Downtown, the Sonoma County Transportation Authority (SCTA), Sonoma County Bicycle Coalition.
• Walking audits: Walking audits will be held in the Downtown area to assess existing conditions and potential enhancements in terms of pedestrian facilities, bicycle facilities, transit access, and streetscape treatments. • Sebastopol Planning Commission meetings/workshops: Project overview and project updates, as well as opportunities for Commission and public input, will be held throughout the process.
• Project Management tasks include: City Project Manager and Consultant check-in meetings on a regular basis; consultant meetings with staff Task Deliverables
• Participation Plan
• Stakeholder meetings with key City groups, Downtown merchants, the County of Sonoma, SCTA, Caltrans and the City of Santa Rosa, meeting summary notes • Public workshops and associated on-line rebroadcast, presentation materials. meeting notifications including social media posts, summary notes • Focus groups and summary notes
• Walking audits, summary notes
• Project web site, including online interactive map
• Online public surveys to solicit input and vote on alternatives, copy of survey instrument and data collected and survey analysis
• Technical Advisory Committee (TAC) meetings, presentation materials • One (1) Sebastopol Council Meeting
• Agendas for all meetings
• Minutes or summary notes for stakeholder meetings, workshops, walking audits, TAC meetings Planning Commission meetings
• Overall summary report of community participation results Fehr & Peers proposes to deliver the Community Engagement & Coordination task by providing the following services and tasks:

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use of consulting support for this effort, including consideration of alternative methods to seek and gather community input. We anticipate three phases of community engagement:

1. Existing Conditions & Goals/Priorities

2. Corridor Vision & Developing Project Alternatives

3. Preferred Alternative & Draft Plan
We will develop and submit a draft Participation Plan to the city, and revise and finalize it based on one round of consolidated comments from the city.

Task 2b. Phase 1 Engagement
During Phase 1, we will seek to gather input from stakeholders and the public on their lived experiences within the Study Area, present analysis findings from Task 1 Existing Conditions, and determine community goals/priorities. Discussion topics are anticipated to focus on existing needs, barriers, and opportunities for multimodal travel within the Study Area. The following activities summarize or scope of work for this task, to be clarified as part of the participation plan development (Task 2a):
• Project Website and Survey: We will develop a project website using the Social Pinpoint platform. The website will have project information, links to relevant documents, and interactive elements for community members to see updates and provide input into project elements. We propose using a map or question-based survey to solicit feedback from the public during Phase 1. We assume the city will be responsible for promoting the website and survey through city communication processes and sharing information with key project stakeholders to promote and encourage public participation in the survey. • Stakeholder Meetings or Pop-Up Events: We will plan and deliver up to three stakeholder meetings during Phase 1, which could take the form of a meeting, focus group discussion, pop-up tabling event, and/or walk audit (or combination). These meetings will focus on engaging local businesses, CBOs, and disadvantaged community members (e.g., Sebastopol Downtown Association, Sebastopol Area Senior Center, lowincome housing residents). City staff can use meeting materials for additional meetings, “mobile workshops,” or pop-up tabling events, if desired. We have set aside additional time to meet with SCTA and SCBC separately (assume 1 hour meeting each), if needed. • City Commission Meetings: We will prepare a presentation and participate in one City Commission Meeting (e.g., Planning Commission) during this phase. City Staff could present these materials to additional commissions, as needed. • Materials: We anticipate incorporating graphics and materials created as part of Task 1 Existing Conditions during this phase of outreach and have allocated an additional 10 hours to support the creation and printing of Phase 1 engagement materials (e.g., Agenda Item Number 5 Agenda Item 5 Number
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PowerPoint, posters, flyers). We assume we will use the same set of materials for all Phase 1 activities.

Task 2c. Phase 2 Engagement
During Phase 2 we will gather feedback from stakeholders and the public on project alternatives and the overall draft vision for the corridor. We assume it will comprise the following activities:
• Project Website: We will update the project website on Social Pinpoint with relevant project information. For Phase 2, we propose presenting the Corridor Vision and Project Alternatives developed as part of Task 3 Corridor Vision, Alternatives & Analysis with an option to provide input on project alternatives and submit overall comments.

Public Workshop: We will plan and deliver up to two (2) public workshops during this phase in collaboration with the city and key stakeholders.. We anticipate the materials will be the same for both workshops. City staff can use workshop materials for additional meetings, “mobile workshops,” or pop-up tabling events, if desired. • Stakeholder Meetings: During Phase 2 we will also plan and deliver up to three stakeholder meetings, with a similar approach as described in Phase 1. We have set aside additional time to meet with SCTA and SCBC separately (assume 1 hour meeting each) during this phase, if needed.
• City Commission Meetings: We will prepare a presentation and participate in up to two City Commission Meeting (e.g., Planning Commission) during this phase. City Staff could present these materials to additional commissions, as needed. • Materials: We anticipate incorporating graphics and materials created as part of Task 3 Corridor Vision, Alternatives & Analysis during this phase of outreach and have allocated an additional 10 hours to support the creation and printing of Phase 1 engagement materials (e.g., PowerPoint, posters, flyers). We assume we will use the same set of materials for all Phase 2 activities.

Task 2d. Phase 3 Engagement
During Phase 3 we will present and gather feedback on the Preferred Alternative and Draft Plan .

We assume the following engagement activities:
• Project Website: We will update the project website on Social Pinpoint with the Draft Plan and Preferred Alternative with an option to submit written comments. • City Commission Meetings: We will participate in one City Commission Meeting (e.g., Planning Commission) during this phase. City Staff could present these materials to additional commissions, as needed.
• Materials: We anticipate incorporating graphics and materials created as part of Task 6 Draft and Final Plan during this phase of outreach, have allocated an additional 6 hours to Agenda Item Number 5 Agenda Item 5 Number
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support the creation of a PowerPoint presentation, and assumed no printed materials will be needed for this phase.

Task 2e. Technical Working Group
The consultant team will support the City’s planned Technical Advisory Committee meetings by preparing up to three (3) Powerpoint (PPT) decks and participating in up to three (3) meetings over the course of the project, as needed. City staff will be responsible for recruiting and convening Technical Advisory Committee meetings with public agency partners including Caltrans, County of Sonoma, City of Santa Rosa, and the Sebastopol Police, Fire, Planning, and Engineering Departments. The purpose of this group will be to review documents throughout the process and provide feedback to the project team related to the existing conditions issues; potential concepts; alternatives analysis; and potential regional improvements.

Task 2e. Engagement Summary
Leshner Planning, with Fehr & Peers’ support, will draft a section for the draft plan summarizing the activities, findings, and results of Task 2 Community Engagement.

Task 2f. Project Management & Coordination
During the course of the contract, Fehr & Peers will attend regular check-in meetings with City staff. These are anticipated to be 30-minute meetings every two weeks, or about 1 hour of meetings per month. This task includes time to coordinate meeting topics, prepare materials if necessary, and to document action items where applicable. This also includes effort related to monthly invoicing and progress reporting. We anticipate that these regular meetings can be used to gather feedback from and provide updates to other city staff if necessary.

TASK 2 DELIVERABLES
 Participation Plan (draft and final)
 Project website, including online interactive map and survey  Stakeholder meetings with key city groups, Downtown merchants, the County of Sonoma, SCTA, Caltrans, and the City of Santa Rosa (including meeting summary notes)  Public workshops and associated online rebroadcast with presentation materials (meeting notifications including social media posts, summary notes)  Focus groups and/or walking audits and summary notes
 TAC meetings and presentation materials
 Sebastopol City Commission meetings
 Agendas and minutes for all stakeholder meetings and focus groups  Draft Engagement Summary
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Task 3: Corridor Vision, Alternatives, and Analysis
An overall design approach will be developed for SR 116 between Keating Avenue and Willow Street to the south and for SR 12 between Barnes Avenue and High Street.

Develop Local Alternatives: The City envisions the development of three options which will be developed based on input from the public and from the various stakeholders, but could include, for example, improvements that: 1) benefit pedestrians and bicyclists without worsening the current level of service at various intersections in the Downtown area, 2) optimizes bicycle and pedestrian movement, but will likely impact the current level of service at various intersections, and 3) compromise between the two options with respect to vehicles versus ped/bicycle movement. At least one option should include two-way street concept for the existing SR 116 one-way couplet.

Develop Alternatives for Regional Routes: Based on meetings with Caltrans, the County, City of Santa Rosa and SCTA stakeholders, alternative vehicle capacity modifications for regional routes that may affect through traffic in the City’s Downtown should be conceptualized. These should include, but not necessarily limited to Occidental Road, Todd Road, Llano Road extension from SR 12 to Occidental Road and potential future interchange at SR 12/Fulton Road including its connection to Occidental Road. At least one scenario should not include any regional vehicle capacity enhancements to inform the effects on the City.

Analyze Scenarios: The Downtown planning study will include a traffic operational analysis and active transportation impact assessments of the three options, as well as a planning level cost estimate for implementation. A preferred option will be identified based on the existing conditions analysis; input collected from agencies, stakeholder groups, and the public; and the alternatives analysis. There will need to be sufficient analysis in order for the City Council to select a preferred option, especially if there is a Level of Service reduction that is inconsistent with the General Plan.

Concept Plans and Urban Design: The stakeholder interaction, public input, analysis, and Council review would result in a preferred scenario consisting of alternatives for both the City study area and for specific regional routes. Geometric concept plans (equivalent to 30% design) will be prepared as well as an Urban Design plan to be developed hand in hand with the traffic engineer coordinating with the urban design team members. The 30% geometric concept plans should be prepared for the City study area only indicating intersection controls and lane geometrics, pedestrian facilities, and bicycle lanes and facilities. These concept plans should be developed as early in the process as possible so that there is sufficient time for review, updates and modifications. The team’s urban designers should prepare streetscape urban design plans for the City study area including examples of pavement treatments, public spaces, parklets, street furniture, landscaping and building façade improvements. The urban design plan should include a component which focuses on an enhanced connectivity between Main Street and the Barlow district. All of the elements of the urban design plan should be done in an interactive fashion with the team’s traffic engineering staff, especially for the in-street components.

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Technical Review
City will develop a Technical Advisory Committee to review documents throughout the process, and provide feedback to the project team related to the existing conditions issues; potential concepts; alternatives analysis; and, potential regional improvements (both within the City but outside the core area and outside of city limits).
• Technical Advisory Committee (TAC): Public agency partners including Caltrans, County of Sonoma, City of Santa Rosa, and the Sebastopol Police, Fire, Planning, and Engineering Departments will be included in a Technical Advisory Committee to provide guidance regarding alternatives.

Additionally, City Staff will also work with these stakeholders and technical advisors informally as needed to gather information needed for the project. The City may also submit the concepts to Caltrans for technical review with the assistance of the consultant.

Task Deliverables
• Assessment of three concept alternatives for Downtown, including traffic operations analysis
• Potential improvements for regional roadways
• Urban design/streetscape plan
• 30% concept plans for the preferred alternative
• Concepts for Caltrans review
Fehr & Peers proposes to deliver the Corridor Vision, Alternatives, & Analysis task by providing the following services and tasks:

Task 3a. Develop High Level Concepts
Our team will build off the existing conditions and community engagement efforts to identify up to eight high level concepts for downtown circulation that change the circulation and access in the Study Area, including but not limited to the following changes:

A. Converting South Main Street to two-way
B. Converting Petaluma Avenue to two-way
C. Closing portions of Petaluma Avenue and McKinley Street D. Converting both South Main Street and Petaluma Avenue to two-way E. Converting either South Main St or Petaluma Avenue to two-way and converting the other street to one-way in either direction
For each of the reconfiguration concepts, we will document the opportunities and trade-offs, including how the configurations may affect transportation such as parking, lane geometry, turn pockets, turn prohibitions, bicycle facilities, pedestrian facilitates, and other public amenities like Agenda Item Number 5 Agenda Item 5 Number
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green infrastructure, pocket parks/parklets, etc. Based on this qualitative assessment, we will screen out some of the alternatives.

Task 3b. Identify Potential Regional Improvements
Informed by our Task 1 data gathering efforts and discussions with city staff and regional agency representatives such as SCTA and City of Santa Rosa, we will identify potential regional improvements that would be expected to affect traffic to, from, and through the Study Area. We will develop a map that illustrates the locations of improvements and basic information about the project that would affect traffic in the Study Area. For each potential regional alternatives, we will use the Visum model developed in Task 1 to determine what traffic routing effects each regional improvement could have.

Task 3c. Develop Alternatives
We will package up local circulation alternatives and regional improvements described above to develop up to six alternatives. We anticipate the alternatives will include a combination of different configurations of the Study Area, and a set of regional improvements that would be expected to have a reasonable effect on traffic to, from and through downtown. Included in this task is a meeting with Caltrans to present the six concepts and seek input from Caltrans about the alternatives, which will inform eh qualitative evaluation of these potential configurations, including the process for further study, design development, and design review from Caltrans.

Task 3d. Analyze Alternatives
Based on the alternatives identified in Task 3c, we will evaluate the intersection operations of the four study intersections for up to three alternatives for the weekday PM peak hour. We will use the Visum model developed in Task 1 and the Vistro software to perform the intersection operations analysis. We will refine the details of each of the three alternatives to be compatible with project objectives (e.g. maintain level of service, prioritize safety for pedestrian crossings, etc.). We anticipate providing these three alternatives during the Phase 2 Engagement phase for community and stakeholder input.

Task 3e. Conceptual Design Development
Once a preferred alternative has been identified, we will develop a 30% conceptual design plan for the Study Area, including changes to the roadway, bikeways, pedestrian realm, and other community spaces in the Study Area. Our plans will illustrate the proposed intersection controls, roadway geometrics, pedestrian facilities, bicycle facilities, and opportunities for community spaces and other public amenities. Our plans will be developed over a scaled aerial and include representative photos and images to provide the city and project partners with as much detail as possible to understand the proposed elements of the preferred alternative. We anticipate sharing our draft plans with the city and community as part of Phase 3 Engagement, making refinements during the end of Phase 3 Engagement and prior to taking the draft plan to Council.

Agenda Item Number 5 Agenda Item 5 Number
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TASK 3 DELIEVERABLES
 Exhibits illustrating potential concept alternatives for Downtown, including project components and opportunities for urban design and streetscape improvements  Map(s) and Exhibit(s) illustrating potential improvements for regional roadways  Meeting agenda and minutes for meeting with Caltrans to seek input into options under consideration
 Traffic analysis results for up to three alternatives  30% concept plans for the preferred alternative
 Planning level cost estimate for the preferred alternative Task 4: Regional Circulation Assessment
Potential regional roadway enhancements outside the City limits to complement the recommended improvements for Downtown will be identified and analyzed.

Consultants will coordinate with the SCTA to use the countywide travel demand model to evaluate the impacts of proposed changes to road and/or intersection configurations. Modeling exercises should consider existing travel modes as well as any potential future modes and technologies as appropriate. Traffic modeling should also account for future development and its effect both with and without corridor reconfiguration. Potential modifications to regional facilities outside of the City should include, but not be limited to: Occidental Road, Todd Road, Llano Road extension from SR 12 to Occidental Road and potential future interchange at SR 12/Fulton Road including its connection to Occidental Road.

Task Deliverables
• Travel demand model analysis of alternatives, including technical memo summarizing results
Fehr & Peers proposes to deliver the Regional Circulation Assessment task by providing the following services and tasks:

Fehr & Peers will work with city and SCTA to develop a baseline and future forecast model including the preferred local alternative and assumptions for the regional roadway network. The current SCTA model forecast year includes land use forecast and other data based on Plan Bay Area 2040. We propose using our work updating other Bay Area models for Plan Bay Area 2050 and the additional changes to the regional transportation network, including a potential all-lane tolling of US 101 from SR 116 to Interstate 580, which would be expected to alter future forecast travel demand in and around Sebastopol. We would use the Fehr & Peers forecasting team that has recently completed Plan Bay Area 2050 model updates as part of other Caltrans facilityrelated projects, eliminating rounds of additional changes and coordination between staff unfamiliar with the specifics of Caltrans District 4 Forecasting Branch requirements and how to adjust SCTA modeling networks and data.

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TASK 4 DELIVERABLES
 Travel demand model analysis of alternatives, including technical memo summarizing results
Task 5: Implementation Strategies and Analysis Requirements The implementation cost of the preferred scenario – including the Downtown study area modifications and the regional routes – will be estimated based on coordination with SCTA staff. An implementation strategy including identification of key partners and potential funding strategies will be developed, also incorporating input from SCTA staff. Depending on the changes proposed as part of the plan and its anticipated impacts, the level of environmental analysis anticipated for the next step of implementation will be determined in accordance with the California Environmental Quality Act (CEQA).

Task Deliverables
• Planning level cost estimate for alternatives
• Identification of project partners and potential funding sources • General assessment of analysis to be required under CEQA Fehr & Peers proposes to deliver the Implementation Strategies & Analysis Requirements task by providing the following services and tasks:

Fehr & Peers will develop a memorandum that documents strategies to implement the preferred alternative and the appropriate processes that would be needed to make changes in the state right-of-way. This memorandum will include the following content:
• Identifying viable federal, state and regional grant programs, • Identifying methods to advance the design and construction of the project, including opportunities for quick-build and other phased approaches • Caltrans review and approval process
• Recommendations for additional engagement, planning, environmental review, and engineering efforts that may be required
We have included the development of a draft and final memorandum as part of this task.

TASK 5 DELIVERABLES
 Planning level cost estimate for selected alternative  Identification of project partners and potential funding sources  General assessment of analysis to be required under CEQA Agenda Item Number 5 Agenda Item 5 Number
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Task 6: Draft and Final Plan
The previously generated analysis, including the existing conditions report, alternatives assessment, preferred corridor plan, and regional road network recommendations will be integrated into a draft plan. One of the community workshops will be devoted to presenting the draft plan to the public and soliciting comments. The plan will also be posted on the project web site and circulated for comments from local and regional stakeholders. Comments will be collected and incorporated into the plan as appropriate.

Task Deliverables
• Draft Plan
• Public Comments Received
• Final Plan that includes a summary of next steps towards implementation, credits Caltrans on the cover or title page, submitted to Caltrans in an ADA accessible electronic copy
Fehr & Peers proposes to deliver the Draft & Final Plan task by providing the following services and tasks:

Task 6a. Draft Plan
Fehr & Peers will assemble all project deliverables to date to summarize the project study into a draft plan. The draft plan will be compiled using deliverables and materials generated as part of other tasks. The following is our draft outline of the draft plan that matches with the task deliverables described in previous sections of this scope of work:
• Project Overview & Context. Introduction and Background about project objectives, purpose and need
• Participation & Engagement. Summary of the engagement activities and feedback collected over the course of this study as described in Task 2 of this scope of work. • Existing Conditions. Deliverable from Task 1 of this scope of work. • Alternatives Assessment. Consists of graphics and results of Task 3 and 4 of this scope of work.
• Preferred Alternative Concept Design. Graphics of preferred alternative developed as part of Tasks 3 and 4 of this scope of work.
• Implementation & Next Steps. Deliverable from Task 5 of this scope of work.

We anticipate submitting an initial draft plan, referred to as an admin draft, to ensure the appropriate elements are compiled for the city prior to providing the draft plan to project partners. Once the city provides comments on the admin draft, we will revise the document and submit a draft plan to the city for distribution to project partners at their discretion for review. The presentation of the draft plan to the community and project partners is included in Task 2.

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Kari Svanstrom, John Jay
April 19, 2024

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Task 6b. Final Plan
This task includes modifications to the draft plan document in response to feedback from the community, city, or other groups. It is expected that comments will be collected and formatted by the city and any conflicting comments will be reconciled by the city. Fehr & Peers will review the complete list of comments and propose an approach to resolve all comments, as well as work with the city on any comments that require clarifications before resolving as part of this task.

TASK 6 DELIVERABLES
 Draft Plan
 Summary of public comments received
 Final Plan that includes a summary of next steps towards implementation, credits, and a cover or title page that includes the Caltrans and city logo (developed and submitted in an ADA accessible electronic copy)
Task 7: Council/Board Review/Approval
The finalized Plan will be presented to the Sebastopol City Council and the SCTA board, if appropriate, for their approval.
• Two meetings with the Sebastopol City Council during the process: (1) A project overview and preliminary review of alternatives will be presented to the City Council to provide comments; this will offer an additional public input opportunity and may be a ‘study session’ format; (2) review and approval of final concept
• Project will also be presented to one (1) SCTA Board meeting and one (1) Sonoma County Board of Supervisors meeting
Task Deliverables
• Meeting minutes with resolution(s) and final draft report • Resolutions of acceptable/approval
Fehr & Peers proposes to deliver the Council/Board Review & Approval task by providing the following services and tasks:

Task 7a. Presentation of Alternatives
Fehr & Peers will present the alternatives under consideration to City Council for review in a workshop format, which is expected to include the opportunity for additional input from the community at larger as part of the City Council meeting process. The comments provided during the meeting will be collected and used to inform the refinement of the alternatives to be analyzed.

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April 19, 2024

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Task 7b. Presentation of Final Plan
Fehr & Peers will present the Final Plan (Task 6b) to the City Council for review and adoption.

TASK 7 DELIVERABLES
 Meeting minutes with resolution(s) and final draft report  Resolutions of acceptance and approval
Optional Additional Services
The following tasks have been identified to support this effort as conditions change or additional analysis or technical work is required as part of this study. Additional Intersection Turning Movement Counts
Fehr & Peers will collect additional multimodal turning movement counts at the four study intersections for an additional three hours for the weekday AM peak period. • Approximate Cost: $3,000
Existing Traffic Operations Assessment During Additional Peak Hour Fehr & Peers will update our model to include the existing traffic conditions in the Study Area during the weekday AM peak hour. Similar to the base scope of work for the weekday PM peak hour analysis, this effort will focus on the detailed traffic signal operations, phasing, and volumes for the four study intersections during the weekday AM peak hour. This analysis will utilize the Visum and Vistro software for this task to support the intersection operations of the local downtown core, setting us up to use this model as part of additional tasks 3 and 4 work. • Approximate Cost: $3,000
Analyze Alternatives During Additional Peak Hour
We will evaluate the intersection operations of the four study intersections for up to three alternatives for the weekday AM peak hour. We will use the Visum model developed in Task 1 and the Vistro software to perform the intersection operations analysis. We will refine the details of each of the three alternatives to be compatible with project objectives (e.g. maintain level of service, prioritize safety for pedestrian crossings, etc.). • Approximate Cost: $5,000
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Additional Community Meetings & Public Workshops
Our base scope of work includes a community meeting / public workshop during Phase 2 of our engagement. If additional community meetings or public workshops are needed during Phase 1 or 3, we can prepare for and facilitate additional community meetings • Approximate Cost: $12,000 per workshop
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Fee Proposal for Sebastopol Main Street Planning & Redesign Project updated 4/19/2024 Leshner Planning &
Transportation
Placeworks BKF
Project
Manager
Principal-inChargeSr. Planner/
Engineer
Project
Planner/
Engineer
Graphics/

GIS/CAD
Project
Coordinator
Labor
Hours
Direct
Costs Total Eleanor Leshner Bruce Brubaker Amir Abdollahi Labor Hours Total Total Hours Total Costs Tasks $310 $340 $210 $180 $175 $155 $200 $265 $260
Task 1 - Existing Conditions
1a Kickoff Meeting 2 2 1 1 6 $120 $1,785 2 2 $400 8 $2,185 1b Data Gathering, Collection, & Review 3 0 17 12 4 4 40 $4,005 $11,985 0 $0 40 $11,985 1b.1 Data Needs List 0 1 0
1b.2 Review Readily Available Data 2 12 8 4 3
1b.3 Collect New Traffic Data 1 4 4 1
1c Existing Conditions Maps 2 1 4 8 24 5 44 $780 $8,995 0 $0 44 $8,995 1d Existing Traffic Operations Assessment 2 4 16 12 4 38 $490 $7,550 0 $0 38 $7,550 1e Existing Conditions Summary 2 1 4 12 4 3 26 $360 $5,485 4 4 $800 30 $6,285 Task 2 - Community Engagement & Coordination
2a Participation Plan (Draft & Final) 1 2 0 3 $100 $830 16 16 $3,200 19 $4,030 2b Phase 1 Engagement 7 1 14 14 28 8 72 $955 $15,065 40 4 2 46 $9,580 118 $24,645 2b.1 Project Website & Survey 2 6 10 12 4 8
2b.2 Stakeholder Meetings 2 1 4 4 1 20 4 2
2b.3 City Commission Meetings 2 2 1 4
2b.4 Materials 1 2 16 2 8
2c Phase 2 Engagement 7 4 14 31 26 10 92 $1,270 $19,420 56 0 0 56 $11,200 148 $30,620 2c.1 Project Website 1 4 3 2 1 0
2c.2 Public Workshops 2 2 8 16 8 4 28
2b.3 Stakeholder Meetings 3 2 8 2 16
2c.4 City Commission Meetings 1 4 1 4
2c.5 Materials 0 2 16 2 8
2d Phase 3 Engagement 1 0 6 10 7 2 26 $360 $5,265 8 0 0 8 $1,600 34 $6,865 2d.1 Project Website 2 0 4
2d.2 City Commission Meeting 1 4 1 0
2d.3 Materials 4 7 1 4
2e Technical Working Group 2 4 4 1 11 $160 $2,475 0 0 $0 11 $2,475 2f Engagement Summary 2 0 2 $30 $450 16 16 $3,200 18 $3,650 2g Project Management & Coordination 20 4 16 5 45 $820 $12,515 16 16 $3,200 61 $15,715 Task 3 - Corridor Vision, Alternatives, & Analysis
3a Develop High Level Concepts 4 3 16 4 4 4 35 $540 $8,200 16 10 4 30 $6,890 65 $15,090 3b Identify Potential Regional Improvements 4 1 4 4 6 2 21 $460 $4,960 4 2 6 $1,320 27 $6,280 3c Develop Alternatives 2 1 4 8 6 4 25 $340 $5,260 8 8 $1,600 33 $6,860 3d Analyze Alternatives 2 1 2 20 8 4 37 $490 $7,490 0 $0 37 $7,490 3e Conceptual Design Development 8 2 16 36 56 14 132 $1,750 $26,720 8 24 10 42 $10,560 174 $37,280 Task 4 - Regional Circulation Assessment
Regional Circulation Assessment 2 8 44 7 61 $695 $12,000 0 $0 61 $12,000 Task 5 - Implementation Strategies & Analysis Requirements Implementation Strategies & Analysis
Requirements
4 8 16 12 6 46 $570 $9,400 8 8 $1,600 54 $11,000
Task 6 - Draft & Final Plan
6a Draft Plan 4 2 8 4 8 4 30 $540 $6,880 20 20 $4,000 50 $10,880 6b Final Plan 1 4 2 2 2 11 $150 $2,320 4 4 $800 15 $3,120 Task 7 - Board Review & Approval
7a Preparation, Attendance, Presentation to
Board 3 4 1 8 $75 $2,000 0 $0 8 $2,000
Total for all Tasks 84 23 175 253 211 94 811 $15,060 $177,050 226 38 18 282 $59,950 1,093 $237,000 Notes:

This fee proposal is valid for a period of 90 days from the proposal submittal date.

Actual billing rate at the time of service may vary depending on the final staffing plan at the time the project starts; the overall fee will not be exceeded.

Mileage is billed at the IRS rate plus 10% handling fee Rates and non-key staff are subject to change at any time, without notice, and within the total budget shown Fehr & Peers (Prime) Subconsultants
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PROPOSAL FOR
Sebastopol Main
Street Planning &
Redesign Project

PREPARED FOR

CITY OF SEBASTOPOL

PREPARED BY

FEHR & PEERS
DATE
JANUARY 22, 2024
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Dear Kari:

Thriving downtowns, like Sebastopol’s, are forever adapting to changing needs and priorities. Decades of focusing on motorized vehicle capacity and parking, compounded by state priorities and incentives that supported the efficient movement of regional traffic on state highways through the Downtown have created a street network rife with compromise. Setting the path towards a more vibrant, resilient, and sustainable Downtown Sebastopol requires a comprehensive, fresh look at the land use, transportation network and community fabric that embodies the spirit of the Downtown and surrounding neighborhoods. Building from recent efforts including the Climate Action Framework, Housing Element Update, and the Local Roadway Safety Plan will allow the city and community at large to reinforce its values and put into action the policies set forth over recent years. This is apparent in the ongoing Active Transportation Plan, where Fehr & Peers is supporting the city and the Sonoma County Transportation Authority (SCTA) to seek community feedback in developing active transportation goals, policies, and projects for walking and biking systems that are appealing to a broader range of people. A significant tailwind to Downtown Sebastopol’s aspirations is new state and federal priorities and funding programs that focus on safety, placemaking, and undoing the harms of past infrastructure projects.

This effort requires a consultant team that has the experience and respect for the character and values of the City of Sebastopol and the Downtown area complemented by industry expertise related to transportation safety and connectivity; relationships with Caltrans as the owner of the state highways; understanding of what can make a semi-urban downtown thrive; and the knowledge of how to address the welldocumented community concerns related to traffic and parking Downtown. The Fehr & Peers team will provide the city and local community with a team of planners, engineers, and urban designers that can work in partnership with staff, community members, stakeholders, and elected officials to help craft a sustainable vision and path forward for a more resilient, vibrant, and engaging Downtown core.

To help achieve the study’s goals, we propose Geoff Rubendall, PE TE RSP1 to lead our team as Project Manager. Geoff has been working on improving communities through a multimodal and safety lens for nearly two decades. As leader of our Petaluma office, Geoff is rooted in Sonoma County and is focused on continuing our service to agencies within the North Bay. Geoff can leverage Fehr & Peers’ deep bench of technical experts, while providing his own expertise related to complete streets planning and engineering and multimodal safety, access, and circulation. Geoff’s experience working with agencies in downtown areas and state right-of-way includes his current role supporting the City of Cotati as they evaluate the vision for State Route (SR) 116 west of US 101, right-sizing the roadway and prioritizing access, safety, and compatibility with city and community goals. Geoff has also worked with the City of Berkeley for nearly his whole career on traffic engineering and multimodal safety projects, including a large corridor study of SR 13 (Ashby Avenue) in the aftermath of the Caldecott Tunnel opening and its effects on increased motorized traffic along the entire over three mile corridor, as well as the study and implementation of a reconfigured Downtown Berkeley, which included the closure of a portion of Shattuck Avenue for bus, bicycle, and pedestrian activity only.

Geoff will work in partnership with Matthew Ridgway, AICP, PTP, RSP1, a firm leader in multimodal systems and performance measures. Matthew has worked on dozens of downtown plans for medium and large cities, facilitating difficult and complex conversations to align transportation systems with local priorities. He specializes in balancing transportation needs through technical analysis that pivot from policy objectives. This often involves deriving modal priorities and aligning performance expectations with priority modes. He has done this in major downtown January 22, 2024
Kari Svanstrom
Planning Director
City of Sebastopol
7120 Bodega Avenue
Sebastopol, CA 95472
ksvanstrom@
cityofsebastopol.org
SUBJECT: PROPOSAL FOR

SEBASTOPOL MAIN STREET

PLANNING AND REDESIGN

PROJECT
140 KELLER STREET | PETALUMA, CA 94592 | (707) 582- 0039 | WWW.FEHR ANDPEERS.COM This proposal reads
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Fehr & Peers
Geoff Rubendall, PE, TE, RSP1
140 Keller Street
Petaluma, CA 94592
T: (415) 426-2522
F: (415) 773-1790
E: [email protected]
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areas like Detroit and Dallas; and those of comparable size and scale to Sebastopol like Albany, El Cerrito, and Kensington (MD). Matthew, who has been with the firm for 30 years, having recently returned to the Bay Area after seven years away in Washington, D.C., and Dallas; now lives and works in Sonoma County; where he is a technical expert on the Sonoma Countywide and City of Sebastopol Active Transportation Plans.

Fehr & Peers is joined by Leshner Planning & Transportation, PlaceWorks, and BKF Engineers. Eleanor Leshner, of Leshner Planning & Transportation, is a Sebastopol resident who brings to the team her experience collaborating with community-based organizations to craft messages, developing content, and identifying appropriate venues and opportunities for engagement; as well as providing a targeted transportation policy and planning perspective. PlaceWorks brings to our team urban design and community consensus building expertise, having completed similar corridor studies in Sonoma County, including Santa Rosa Avenue in recent years. Our team is rounded out by BKF Engineers, a civil engineering firm with an office in Santa Rosa, who is well versed in navigating the Caltrans planning and approval process, and who Fehr & Peers has worked with for decades on similar planning studies.

We are enthusiastic about the opportunity to help engage with the Sebastopol community to find ways to realize the potential of downtown. Our team will provide the City and community the right balance of industry expertise, local presence, and dedication to client service to help realize the vision of a more vibrant downtown Sebastopol.

As a Vice President and Director of Fehr & Peers, I, Matthew Ridgway, am authorized to bind our firm to this proposal.

We acknowledge receipt of the Addendum dated January 4, 2024.

This proposal is valid for ninety (90) days.

Sincerely,

FEHR & PEERS
Matthew Ridgway, AICP, PTP, RSP1

PRINCIPAL-IN-CHARGE
Authorized Representative
Geoff Rubendall, PE, TE, RSP1

PROJECT MANAGER
Principal
140 KELLER STREET | PETALUMA, CA 94592 | (707) 582- 0039 | WWW.FEHR ANDPEERS.COM Agenda Item Number 5 Agenda Item 5 Number
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Contents1

2. Executive Summary
3 3. Consultant
Information,
Qualifications &
Experience
About the Team 3
Project Experience 5
15 4. Organization
and Approach

4.1 Project Organization 15

4.2 Project and Management
Approach 16

4.3 Key Staff 23
33 5. Scope of Work

5.1 Scope of Work Statement 33

5.2 Project Deliverables 44

5.3 Cost Control and Budgeting
Methodology 45
47 6. Schedule of Work
49 7. Cost Proposal /
Estimated Fee
50 8. Conflict of Interest
Statement
51 9. Litigation
Fehr & Peers 51
PlaceWorks 52
53 10. Contract Agreement
A-1
Appendix
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2. Executive Summary
Understanding
After years of a transportation system prioritizing efficient traffic movement regionally at the expense of local needs, Downtown Sebastopol is not yet the vibrant, resilient, and inviting place it could be. This project is an opportunity to reimagine the street network and land uses to lay the foundation for a safer, thriving, and more welcoming Downtown.

Meeting the Need
You need a trusted team who knows and loves Sebastopol, with experience working with communities and stakeholders to bring their visions to life, setting them up for successful implementation of community improvements.

OUR FIRM
Fehr & Peers has a proven track
record in delivering projects like
the Sebastopol Main Street study,
engaging communities, and
addressing historical inequities
and safety concerns in Downtown
settings. We have extensive
experience collaborating with
Caltrans on various projects.

OUR PM
Geoff, our proposed
Project Manager, boasts
nearly two decades of
experience in successfully
executing numerous
multimodal access and safety studies.

His expertise spans from navigating
the Caltrans planning process and
community-driven planning, to
projects requiring diverse technical
services.

OUR TEAM
Comprised of technical experts and
locally focused staff, our team is
well-equipped to support city staff
in developing practical solutions for
Downtown access, circulation, and
safety issues.

Matthew, our proposed
Principal in Charge, brings
extensive experience in
similar contexts and lives
and works in Sonoma County.

Our three subconsultants are
enthusiastic about and committed
to successfully delivering this
project:

Eleanor of Leshner
Planning &
Transportation lives and
works in Sebastopol. Her expertise
includes transportation planning,
policy, and community engagement.

As a local, she also brings insight and
understanding.

Bruce and his team at
PlaceWorks regularly
collaborate with Fehr &
Peers and know how to
work with communities to plan and
design the places and spaces they
envision.

Jaggi and the team at BKF
Engineers are Sonoma
County-based, offering
a deep understanding of
Caltrans facilities and civil
engineering expertise.

Our Approach
We have outlined the following key
strategies to enhance the project
and ensure success:
1 Use the updated regional travel
demand model, incorporating
changes from Plan Bay Area
2050 to efficiently assess regional
connections.
2 Seamlessly integrate feedback
from the concurrent active
transportation plan, streamlining
coordination efforts.
3 Thoroughly engage the
community by prioritizing
listening, collaboration, and
translating community concerns
into viable alternatives.
4 Implement industry best practices
in multimodal and Complete
Streets concepts, leveraging
NACTO, ITE guidance, and
forthcoming Caltrans Complete
Streets Guidelines (Design
Informational Bulletin 94).
5 Strategically position the
project for grant funding during
concept development, ensuring
alignment with Caltrans'
approval processes and setting
the stage for implementation.

FEHR & PEERS 1
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TASK 1

EXISTING CONDITIONS
Meet as a team to build common
purpose and identify stakeholders.

Understand data needs and report
back on existing conditions.

TASK 2

COMMUNITY

ENGAGEMENT & COORDINATION
Listen to the community and
collaborate with community
members to build trust,
understanding, and convert
concerns into implementable ideas.
3 TASK 3

CORRIDOR VISION,

ALTERNATIVES & ANALYSIS
Combine feedback from community
members and stakeholders with
industry best practices into concrete
ideas and concepts to build
enthusiasm for the project.
2 4
TASK 5

IMPLEMENTATION STRATEGIES
& ANALYSIS REQUIREMENTS
Develop the preferred alternative
and document the necessary
next steps for the City to seek
implementation funding.
4 5
TASK 4

REGIONAL CIRCULATION

ASSESSMENT
Harness our deep knowledge of the
SCTA model to better understand
future changes to the regional
transportation network and their
impacts on Sebastopol.
1 TASK 6

DRAFT & FINAL PLAN
Summarize the project, with a clear
path forward to implementing the
community vision.
4 5
TASK 7

COUNCIL/BOARD REVIEW
& APPROVAL
Present to Council to ensure
alternatives and the final plan have
the support to proceed.

Implementation
SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 2
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3. Consultant Information,
Qualifications & Experience
About the
Team
Fehr & Peers leads a team with
the right balance of technical
expertise and local experience to
provide a balanced and complete
team of planners, engineers, and
subject matter experts to address
the challenges this study seeks to
undertake. Below is a description of
the firms committed to our team and
the project experience demontrating
we have the knowledge and level of
collaboration needed to successfully
deliver this study.

Fehr & Peers

PRIME CONSULTANT
Founded in the Bay Area by Juergen
Fehr and Jack Peers as a focused
transportation planning and
engineering firm in 1985, Fehr &
Peers’s clients have trusted us to
be their partners for over 38 years.

As we have grown from a small,
local firm to a large, national firm
of more than 350 employees, we
remain steadfast in our commitment
to clients and the communities
we serve. One of the keys to this
success is our exclusive focus
on transportation planning and
engineering—areas that are everevolving, as are our practices in multimodal planning and design,
multimodal safety, bicycle facility
planning and design, construction
feasibility analysis, preliminary
cost estimating, and community
engagement. It is part of our
company DNA to evolve the state
of the practice in transportation
through a culture that embraces
innovation; an internally funded
research and development program;
internal “Discipline Groups” that
allow cross-pollination of ideas;
and leadership within national
organizations like the Institute of
Transportation Engineers (ITE) and
the Transportation Research Board
(TRB). This dedication is further
supported by our work on national
research projects, especially those
related to evolving sub-fields like
safe systems and equity. Our firm is
committed to understanding each
community’s concerns and desires
for the transportation system,
which allows us to incorporate the
latest best practice resources into
context-sensitive solutions. Safe,
healthy, and equitable mobility for
all is a core philosophy in developing
transportation plans and programs.

Several of our staff members are
certified Road Safety Professionals
(RSPs), bringing dedicated and
specialized safety expertise.

EMBRACING COMMUNITY VALUES

TO GUIDE IMPLEMENTATION
We understand that national, state,
and regional expertise is only
effective when paired with strong
local understanding. Our staffing
plan consists of key leaders who
live and work in Sonoma County.

Our dedicated planners and
engineers regularly lead stakeholder
and community outreach
activities as part of project work,
including conducting meetings,
communicating technical ideas
through graphic representations,
and presenting results and designs
to stakeholders and the public.

Engaging community members in a
meaningful way is an integral part
of our work, and we often employ
the help of Community Based
Organizations (CBOs), internal
bilingual staff, and experienced
translators to engage with the
public authentically. Fehr & Peers’
plans and designs combine
community visions with a focus on
implementation. Our commitment
to both elements assists our clients
in phasing projects and preparing
robust plans for successful nearterm and long-term outcomes.

Because we provide services ranging
from master planning to plans,
specifications, and estimates (PS&E)
and grant writing, we are often
involved in all stages of a project
from initial ideas and concepts to
construction drawings. As a result,
our complete street and safety work
have a high degree of rigor.

TECHNICAL CAPABILITIES
We are a full-service transportation
firm with extensive experience in all
stages of a project, from planning
through to design and construction.

We are “plangineers” who bridge
the gap between planning and
engineering, taking careful
consideration for feasible solutions
when developing a plan, even in the
early stages. Key planning strategies,
such as developing cohesive
community-oriented goals, guide
our design process. Project goals
FP
3 FEHR & PEERS
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can help communicate corridorlevel tradeoffs for initial visioning stages, especially when comparing
multiple alternatives. We integrate
our design and construction
management expertise with our
extensive knowledge of planning and
multimodal operations to provide
clients with the ideal combination
of creative yet practical solutions
that address the needs of all
travel modes. This comprehensive
approach to transportation
engineering is a benefit to clients
looking to make cost-effective
decisions and develop biddable
projects with minimal questions
during construction. As an example,
as part of the Sebastopol Active
Transportation Plan (ATP), we’ve
reviewed Sebastopol’s application
for Caltrans’ Active Transportation
Program for improvements along
Bodega Avenue, Ragle Road and
Mill Station Road, and identified
strategies for improving the city’s
competitiveness by amending the
project and project description to
better align with state goals related
to safe systems, equity, and new
mobility. Furthermore, with our work
supporting SCTA in the development
of their activity-based travel
demand model and helping guide
their policies around vehicle miles
traveled (VMT) we are well-suited to
apply these policy and technically
complicated elements to better
evaluate potential alternatives in the
ever-changing transportation and
policy landscape.

Leshner Planning
& Transportation

COMMUNITY ENGAGEMENT &

TRANSPORTATION PLANNING
Leshner Planning & Transportation
(LPT) is a women-owned,
consulting firm based in Sebastopol
that focuses on sustainable
transportation planning and policy.

LPT helps create and strengthen
“people friendly” communities
that are resilient to climate change
by making it easier and safer for
people to walk, bike, use public
transit, and leverage emerging
mobility technologies. LPT works
with regional and local agencies on
projects ranging from long-range
plans and policy development to
complete street corridor studies
and transit access improvements.

They often lead and contribute
to thoughtful community and
stakeholder engagement efforts,
leveraging their attention to detail,
collaborative approach, and
ability to communicate complex
information to stakeholders and the
public. Founded in January 2022
by Eleanor Leshner, the firm is DBE
certified in the state of California.

PlaceWorks

URBAN DESIGN & COMMUNITY

ENGAGEMENT
PlaceWorks is one of the West
Coast’s preeminent planning and
design firms, with approximately 140
employees in six offices. PlaceWorks
serves both public- and privatesector clients throughout the state in the fields of comprehensive
planning, environmental
review, urban design, landscape
architecture, community outreach,
and geographic information
systems (GIS). Their talented,
multidisciplinary team thrives on
working with communities to tackle
complex problems and develop
workable solutions. PlaceWorks is
all about places and how they work
geographically, environmentally,
functionally, aesthetically, and
culturally. They are also passionate
about how they work with their
clients. PlaceWorks brings together
people from diverse practice areas,
offering the best in capability and
connectivity. Just as each place
they work is distinctly different, so is
their thinking. PlaceWork's relevant
experience includes Glendora
Plazas, where they engaged with the
City of Glendora to select permanent
street furniture and create landscape
plans for two pedestrian plazas and
the nearby bus plaza, expanding on
the city’s parklet program.

BKF Engineers

CIVIL ENGINEERING
Since 1915, BKF Engineers has
earned a reputation for its ability
to successfully plan, design, survey,
and implement complex projects.

Through the firm’s network of 16
West Coast offices, including their
office in Santa Rosa, BKF provides
civil engineering, land surveying,
land planning services, and
funding resources for government
agencies, institutions, developers,
design professionals, contractors,
school districts, and corporations.

Facilitating the unique permitting
and expertise requirements of
projects, the firm provides several
specialty services, including
hydrology and hydraulics, agency
permit expediting, grant and
funding strategies, sustainable
infrastructure, site accessibility
consulting, traffic signal and traffic
handling designs, utility locating
services, automated construction
surveying monitoring, and 3D
laser scanning. By leveraging the
firm’s diverse project portfolio
in combination with innovative
design solutions, BKF’s team of
more than 450 experienced staff is
dedicated to successfully delivering
sustainable and dynamic projects
for communities and partners.

BKF's relevant experience includes
Highway 9 Safety Improvements
Project PS&E, led by Jaggi Bhandal,
which aimed to improve the level
of service (LOS) and safety at the
intersection of Highway 9 and
University Avenue in Los Gatos.

PW
BKF
LPT
SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 4
Agenda Item Number 5 Agenda Item 5 Number
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Page 29 of 108 ends

Project Experience
The following table summarizes the various projects and efforts that Fehr & peers and our proposed team of sub-consultants have worked on that include the same types of work, geographic typologies, or anticipated process as this study. Projects in BOLD are detailed on the following pages.

Project
Complete Streets
Safety
Traffic Operations &
Modeling
Local/North Bay
Caltrans
Engagement
Downtown/Urban/
Commercial Context
El Camino Real Bicycle & Pedestrian
Improvement Plan ● ● ● ●
SamTrans Grand Boulevard Complete
Streets ● ● ●
SR116 & West Cotati Avenue Corridor
Safety Improvements ● ● ● ●
CCTA Countywide Bicycle & Pedestrian
Plan Update & Vision Zero Policy ● ● ●
Los Banos Downtown Strategic Plan ● ●
Santa Rosa Avenue Corridor Plan &
Improvements ● ● ● ● ● ●
Del Norte Transit-Oriented Development
(TOD) Complete Streets Improvement ● ● ● ●
Caltrans Active Transportation
Program Cycle 6 Grant Writing ● ●
Delivering Zero Emissions Communities ● ●
Glendora Plazas ● ●
Highway 9 Safety Improvements Project
PS&E ● ● ● ●
San Mateo Complete Streets ● ● ● ●
SCTA Countywide ATP ● ● ● ● ●
SCTA On-Call Modeling ● ●
Petaluma Active Transportation Plan ● ● ● ● ●
Caltrans District 4 Safety Plan ● ● ●
Willits Downtown Streets Study ● ● ● ● ●
Laytonville Traffic Calming and Downtown
Revitalization ● ● ● ● ●
LPT
LPT
LPT
PW
PW
BKF
PW
FP
BKF
BKF
FP
FP
FP
FP
FP
FP
FP
FP
PW
FP
FP
FP
5 FEHR & PEERS
Agenda Item Number 5 Agenda Item 5 Number
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Page 30 of 108 ends

El Camino Real Bicycle &
Pedestrian Improvement
Plan

COLMA, CA

3.1 CONTRACTING AGENCY
Town of Colma

3.2 CONTRACTING AGENCY PROJECT MANAGER
Abdulkader Hashem,
Senior Project Manager

3.3 CONTRACTING AGENCY CONTACT INFORMATION
(650) 757-8897
[email protected]

3.4 CONTRACT AMOUNT
$199,108

3.5 DATE OF CONTRACT
April 2019

3.6 DATE OF COMPLETION
April 2021

3.7 CONSULTANT PROJECT MANAGER
& CONTACT INFORMATION
Ingrid Ballús Armet, Senior Transportation Engineer
(415) 625-9074
[email protected]

3.8 PROJECT OBJECTIVE
Develop the El Camino Real Bicycle and Pedestrian
Improvement Plan, incorporating Vision Zero strategies
with an emphasis on increasing safe, healthy, and
equitable mobility for all ages, abilities, and incomes.

3.9 PROJECT DESCRIPTION
Fehr & Peers led the development of a corridor safety
improvement plan for El Camino Real (SR 82) through the town of Colma. The project began with an assessment
of existing traffic, parking, and active transportation conditions. Based on this assessment and in coordination with town staff, the team developed conceptual cross
sections for the corridor with safety features for active modes, as well as the potential trade-offs of the design changes. The design was presented in a concept plan for the full corridor and a virtual preview with a video of a 3D model. The ultimate recommendations were included
within a final plan. The project team engaged the public throughout the project to document existing conditions, solicit feedback on candidate design elements, and
refine the ultimate design recommendation. The project
included coordination with Caltrans and other local
stakeholders through a task force and presentations to the City Council.

3.10 PROJECT OUTCOME
Our work culminated in the selection of an alternative
through our community engagement process and
meetings with staff, commissions, and elected officials.

Subsequently, our efforts led to the preferred alternative moving forward into the Caltrans project study report and project development report (PSR/PDS) process, for which Fehr & Peers is supporting the prime consultant and the city.

FP
6 FEHR & PEERS SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 6 Agenda Item Number 5 Agenda Item 5 Number
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SamTrans Grand Boulevard
Complete Street

REDWOOD CITY & PALO ALTO, CA

3.1 CONTRACTING AGENCY
San Mateo County Transit District (SamTrans)

3.2 CONTRACTING AGENCY PROJECT MANAGER
Matt VanHua (former consultant to SamTrans)
Principal Planner, City of Santa Cruz

3.3 CONTRACTING AGENCY CONTACT INFORMATION
(831) 420-5216
[email protected]

3.4 CONTRACT AMOUNT
$132,984

3.5 DATE OF CONTRACT
May 2017

3.6 DATE OF COMPLETION
April 2019

3.7 CONSULTANT PROJECT MANAGER
& CONTACT INFORMATION
Kendra Rowley, Associate
(619)-758-3008
[email protected]

3.8 PROJECT OBJECTIVE
Provide the first phase of planning and engineering
services related to the development of complete streets improvement plans for sections of El Camino Real,
consistent with the Grand Boulevard Initiative (GBI) Vision.

The GBI seeks to revitalize the roadway into a vibrant, people-friendly place.

3.9 PROJECT DESCRIPTION
As part of the Grand Boulevard Safe and Healthy Corridor Communities Project and through Caltrans Sustainable
Communities Planning Grants, Fehr & Peers led the
development of two corridor design projects on El Camino Real (State Route 82). Those corridor design projects
consisted of the following:
• Redwood City – Maple Street to Charter Street
• Palo Alto – Stanford Avenue to Lambert Avenue
The vision for each corridor was developed to align
with the Grand Boulevard Initiative, which aims to
convert El Camino Real from an auto-oriented arterial
31 What is it?
Where Does this Work on El Camino Real?
Location Considerations Design Considerations Pros Cons

TRAFFIC CONTROL

REDWOOD CITY PALO ALTO

VOLUME OF RIGHT TURNS
SIGNAL

VERA AVEMAPLE STBEECH STLINCOLN AVECEDAR STROOSEVELT AVECHESTNUT STLATHROP STPINE STOAK AVEMAIN STREDWOOD AVELAUREL STHAZEL AVECALIFORNIA AVESHERMAN AVEGRANT AVESHERIDAN AVEOREGON EXPWYPEPPER AVEPORTAGE AVEHANSEN WAY

STOP SIGN LOW MED HIGH

MANZANITA STWILLOW STHEMLOCK AVECHARTER STSTANFORD AVEOXFORD AVECOLLEGE AVECAMBRIDGE AVEOLIVE AVEACACIA AVELAMBERT AVE • Only recommended for physically
constrained locations
• Does not require dedicated right-of-way for
bicyclists at intersections in constrained locations
• Allows vehicles to merge with bikes
against the curb prior to turning, reducing
the likelihood of the “right hook”
• Requires vehicles to look over their shoulder
to avoid conflicts with bicyclists
• Does not provide physical separation
for vehicles and bicyclists
Cars and bikes share the same road space in
shared right turn zones, which help position
vehicles closer to the curb to help facilitate the
right turn and reduce “right hook” collisions with
bicyclists. A dashed green bike lane is used to
indicate that cars and bikes may “mix” in this area.

OPTION 1
Shared Right Turn Zone
Addressing Safety at Intersections
Intersection treatments summarized in the following sections were chosen on a technical basis, following best practices for intersection design along protected bikeways and feedback from the Complete Streets Advisory Committee while considering the constraints and context of El Camino. The focus for these treatments is minimizing potential “right hook” conflicts between vehicles and bicycles at intersections. Main considerations include existing traffic control, available right-of-way, and the volume of conflicting right turns during the peak periods. 1 29
Figure 14
CAD Designs
1 2 3 24 Shared Right
Turn Zone
(see page 31)
Protected
Corner/Intersection
(see page 32)
Separate Right
Turn Phase
(see page 33)
Raised
Crossing
(see page 34)

BEECH STREET REALIGNMENT AND

BUILDING FOOTPRINT BY OTHERS

REDUCE DRIVEWAY WIDTH TO

ALLOW ADEQUATE SPACE FOR
BIKE RAMP. BUS ISLAND IS 76' AND
DESIGNED FOR 60' BUS. CONFIRM
BUS SIZE BEFORE FINAL DESIGN.

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND

MAPLE ST

BEECH ST

CEDAR ST

CHESTNUT
ST

LINCOLN AVE

ROOSEVELT
AVE

BUS STOP

4.5' 11'

4.5'
7'

LATHROP
ST

4.5' 11'
7'
11'
11'
11'
7'

BUS STOP
11'
11'
11'
7'

4.5'
17' 17'
FROM
TO
9'
5'
5'
9'

5.5' sidewalk

5.5' sidewalk
BUS ISLAND IS 76' AND DESIGNED
FOR 60' BUS. CONFIRM BUS SIZE
BEFORE FINAL DESIGN.

PROPOSED LEFT

TURN REMOVAL

PROPOSED

LEFT TURN

REMOVAL

IMPROVED LIGHTING UNDER

WOODSIDE ROAD UNDERPASS
(CONSIDER INCORPORATING

PUBLIC ART)

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND
SIDEWALK REDUCED FROM 8'
TO 5.5' TO PROVIDE ADEQUATE

SPACE FOR NEW BUS ISLAND

OPPORTUNITY FOR POCKET PARK

WITH COMBINATION OF HARDSCAPE

AND GREEN INFRASTRUCTURE

PINE ST

OAK AVE

REDWOOD AVE

WOODSIDE RD

EXISTING

BUS STOP

BUS STOP
10'
11'
12'
11'
3' 11'
6'
2'
7'

RELOCATED

BUS STOP

MANZANITA ST
11' 10'
10'
5'
2'
11'
11'
11'
6' sidewalk
11' 17'
9'
5'
9'

5.5' sidewalk

5.5' sidewalk 5'
BUS ISLAND IS 76' AND
DESIGNED FOR 60' BUS.

CONFIRM BUS SIZE BEFORE

FINAL DESIGN
BUS ISLAND IS 76' AMD
DESIGNED FOR 60' BUS.

CONFIRM BUS SIZE BEFORE

FINAL DESIGN

PROVIDE SEPARATED PHASING
FOR BICYCLISTS. RIGHT TURN

OVERLAP PHASE WITH

EASTBOUND APPROACH TO

ALLEVIATE QUEUING
(ASSUMES SPLIT PHASING AT

INTERSECTION)

PROVIDE SEPARATION FOR BIKES

TURNING SOUTHBOUND (AS

PROTECTION FROM HIGH VOLUME OF

VEHICLES EXITING FREEWAY)

ADD BIKE LANE WITH BIKE BOX TO

PROVIDE CLEAR PLACEMENT FOR BIKES
TURNING LEFT AND GOING THROUGH.

NB AND SB LEFT TURNS RESTRICTED

PROVIDE SEPARATED
PHASING FOR BICYCLISTS.

RIGHT TURN OVERLAP

PHASE WITH WESTBOUND

APPROACH TO ALLEVIATE

QUEUING (ASSUMES SPLIT

PHASING AT

INTERSECTION)
El Camino Real - Redwood Ci
Maple Street to Manzanita Stre
Figure

CONCEPTUAL - NOT FOR CONSTRUCTION

DETAILED ANALYSIS AND ENGINEERING DESIGN REQUIRED

SAMPLE RAISED CROSSING
(OPTION 4).

ALTERNATIVE TREATMENT IF
LEFT TURN REMAINS:

PROTECTED CORNER (OPTION 2)

SAMPLE RAISED CROSSING
(OPTION 4)
LEGEND

OPPORTUNITY FOR GREEN INFRASTRUCTURE (GI) LOW SHRUBS

OR GRASSES

HARDSCAPE AREA
LANDSCAPE MEDIANS:
6 FT TO 17 FT USE LOW SHRUBS OR GRASSES
17 FT ADD NEW CANOPY TREES

SAMPLE PROTECTED CORNER
(OPTION 2)

REMOVED CURB

EXISTING CURB

PROPOSED CURB

SAMPLE INTERSECTION TREATMENTS PROPOSED TRAFFIC SIGN

FUTURE DEVELOPMENT AREA BUFFER WITH SOFT-HIT POSTS

BEECH STREET REALIGNMENT AND

BUILDING FOOTPRINT BY OTHERS

REDUCE DRIVEWAY WIDTH TO

ALLOW ADEQUATE SPACE FOR
BIKE RAMP. BUS ISLAND IS 76' AND
DESIGNED FOR 60' BUS. CONFIRM
BUS SIZE BEFORE FINAL DESIGN.

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND

MAPLE ST

BEECH ST

CEDAR ST

CHESTNUT
ST

LINCOLN AVE

ROOSEVELT
AVE

BUS STOP

4.5' 11'

4.5'
7'

LATHROP
ST

4.5' 11'
7'
11'
11'
11'
7'

BUS STOP
11'
11'
11'
7'

4.5'
17' 17'
FROM
TO
9'
5'
5'
9'

5.5' sidewalk

5.5' sidewalk
BUS ISLAND IS 76' AND DESIGNED
FOR 60' BUS. CONFIRM BUS SIZE
BEFORE FINAL DESIGN.

PROPOSED LEFT

TURN REMOVAL

PROPOSED

LEFT TURN

REMOVAL

IMPROVED LIGHTING UNDER

WOODSIDE ROAD UNDERPASS
(CONSIDER INCORPORATING

PUBLIC ART)

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND
SIDEWALK REDUCED FROM 8'
TO 5.5' TO PROVIDE ADEQUATE

SPACE FOR NEW BUS ISLAND

OPPORTUNITY FOR POCKET PARK

WITH COMBINATION OF HARDSCAPE

AND GREEN INFRASTRUCTURE

PINE ST

OAK AVE

REDWOOD AVE

WOODSIDE RD

EXISTING

BUS STOP

BUS STOP
10'
11'
12'
11'
3' 11'
6'
2'
7'

RELOCATED

BUS STOP

MANZANITA ST
11' 10'
10'
5'
2'
11'
11'
11'
6' sidewalk
11' 17'
9'
5'
9'

5.5' sidewalk

5.5' sidewalk 5'
BUS ISLAND IS 76' AND
DESIGNED FOR 60' BUS.

CONFIRM BUS SIZE BEFORE

FINAL DESIGN
BUS ISLAND IS 76' AMD
DESIGNED FOR 60' BUS.

CONFIRM BUS SIZE BEFORE

FINAL DESIGN

PROVIDE SEPARATED PHASING
FOR BICYCLISTS. RIGHT TURN

OVERLAP PHASE WITH

EASTBOUND APPROACH TO

ALLEVIATE QUEUING
(ASSUMES SPLIT PHASING AT

INTERSECTION)

PROVIDE SEPARATION FOR BIKES

TURNING SOUTHBOUND (AS

PROTECTION FROM HIGH VOLUME OF

VEHICLES EXITING FREEWAY)

ADD BIKE LANE WITH BIKE BOX TO

PROVIDE CLEAR PLACEMENT FOR BIKES
TURNING LEFT AND GOING THROUGH.

NB AND SB LEFT TURNS RESTRICTED

PROVIDE SEPARATED
PHASING FOR BICYCLISTS.

RIGHT TURN OVERLAP

PHASE WITH WESTBOUND

APPROACH TO ALLEVIATE

QUEUING (ASSUMES SPLIT

PHASING AT

INTERSECTION)
El Camino Real - Redwood City
Maple Street to Manzanita Street
Figure 5

CONCEPTUAL - NOT FOR CONSTRUCTION

DETAILED ANALYSIS AND ENGINEERING DESIGN REQUIRED

SAMPLE RAISED CROSSING
(OPTION 4).

ALTERNATIVE TREATMENT IF
LEFT TURN REMAINS:

PROTECTED CORNER (OPTION 2)

SAMPLE RAISED CROSSING
(OPTION 4)
LEGEND

OPPORTUNITY FOR GREEN INFRASTRUCTURE (GI) LOW SHRUBS

OR GRASSES

HARDSCAPE AREA
LANDSCAPE MEDIANS:
6 FT TO 17 FT USE LOW SHRUBS OR GRASSES
17 FT ADD NEW CANOPY TREES

SAMPLE PROTECTED CORNER
(OPTION 2)

REMOVED CURB

EXISTING CURB

PROPOSED CURB

SAMPLE INTERSECTION TREATMENTS PROPOSED TRAFFIC SIGN

FUTURE DEVELOPMENT AREA BUFFER WITH SOFT-HIT POSTS

BEECH STREET REALIGNMENT AND

BUILDING FOOTPRINT BY OTHERS

REDUCE DRIVEWAY WIDTH TO

ALLOW ADEQUATE SPACE FOR
BIKE RAMP. BUS ISLAND IS 76' AND
DESIGNED FOR 60' BUS. CONFIRM
BUS SIZE BEFORE FINAL DESIGN.

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND

MAPLE ST

BEECH ST

CEDAR ST

CHESTNUT
ST

LINCOLN AVE

ROOSEVELT
AVE

BUS STOP

4.5' 11'

4.5'
7'

LATHROP
ST

4.5' 11'
7'
11'
11'
11'
7'

BUS STOP
11'
11'
11'
7'

4.5'
17' 17'
FROM
TO
9'
5'
5'
9'

5.5' sidewalk

5.5' sidewalk
BUS ISLAND IS 76' AND DESIGNED
FOR 60' BUS. CONFIRM BUS SIZE
BEFORE FINAL DESIGN.

PROPOSED LEFT

TURN REMOVAL

PROPOSED

LEFT TURN

REMOVAL

IMPROVED LIGHTING UNDER

WOODSIDE ROAD UNDERPASS
(CONSIDER INCORPORATING

PUBLIC ART)

SIDEWALK REDUCED FROM
8' TO 5.5' TO PROVIDE

ADEQUATE SPACE FOR NEW

BUS ISLAND
SIDEWALK REDUCED FROM 8'
TO 5.5' TO PROVIDE ADEQUATE

SPACE FOR NEW BUS ISLAND

OPPORTUNITY FOR POCKET PARK

WITH COMBINATION OF HARDSCAPE

AND GREEN INFRASTRUCTURE

PINE ST

OAK AVE

REDWOOD AVE

WOODSIDE RD

EXISTING

BUS STOP

BUS STOP
10'
11'
12'
11'
3' 11'
6'
2'
7'

RELOCATED

BUS STOP

MANZANITA ST
11' 10'
10'
5'
2'
11'
11'
11'
6' sidewalk
11' 17'
9'
5'
9'

5.5' sidewalk

5.5' sidewalk 5'
BUS ISLAND IS 76' AND
DESIGNED FOR 60' BUS.

CONFIRM BUS SIZE BEFORE

FINAL DESIGN
BUS ISLAND IS 76' AMD
DESIGNED FOR 60' BUS.

CONFIRM BUS SIZE BEFORE

FINAL DESIGN

PROVIDE SEPARATED PHASING
FOR BICYCLISTS. RIGHT TURN

OVERLAP PHASE WITH

EASTBOUND APPROACH TO

ALLEVIATE QUEUING
(ASSUMES SPLIT PHASING AT

INTERSECTION)

PROVIDE SEPARATION FOR BIKES

TURNING SOUTHBOUND (AS

PROTECTION FROM HIGH VOLUME OF

VEHICLES EXITING FREEWAY)

ADD BIKE LANE WITH BIKE BOX TO

PROVIDE CLEAR PLACEMENT FOR BIKES
TURNING LEFT AND GOING THROUGH.

NB AND SB LEFT TURNS RESTRICTED

PROVIDE SEPARATED
PHASING FOR BICYCLISTS.

RIGHT TURN OVERLAP

PHASE WITH WESTBOUND

APPROACH TO ALLEVIATE

QUEUING (ASSUMES SPLIT

PHASING AT

INTERSECTION)
El Camino Real - Redwood City
Maple Street to Manzanita Street
Figure 5

CONCEPTUAL - NOT FOR CONSTRUCTION

DETAILED ANALYSIS AND ENGINEERING DESIGN REQUIRED

SAMPLE RAISED CROSSING
(OPTION 4).

ALTERNATIVE TREATMENT IF
LEFT TURN REMAINS:

PROTECTED CORNER (OPTION 2)

SAMPLE RAISED CROSSING
(OPTION 4)
LEGEND

OPPORTUNITY FOR GREEN INFRASTRUCTURE (GI) LOW SHRUBS

OR GRASSES

HARDSCAPE AREA
LANDSCAPE MEDIANS:
6 FT TO 17 FT USE LOW SHRUBS OR GRASSES
17 FT ADD NEW CANOPY TREES

SAMPLE PROTECTED CORNER
(OPTION 2)

REMOVED CURB

EXISTING CURB

PROPOSED CURB

SAMPLE INTERSECTION TREATMENTS PROPOSED TRAFFIC SIGN

FUTURE DEVELOPMENT AREA BUFFER WITH SOFT-HIT POSTS
2 24
2 2
24 2
24 2 3
1 FP
7 FEHR & PEERS
Agenda Item Number 5 Agenda Item 5 Number
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Page 32 of 108 ends

to a destination for all modes. Performance measures
consistent with the Grand Boulevard Initiative’s guiding principles were developed in coordination with each city to communicate tradeoffs of various alternatives through the lens of seven overarching goals of the project: safety and public health, mobility and transit reliability, equity, environment, cost, placemaking and streetscaping, and
connectivity. Chosen for grant funding based on their
high rate of pedestrian- and bicycle-related collisions and inhospitable conditions for non-auto travel, improving
safety for those walking and biking was a high priority for these study corridors.

Fehr & Peers developed and implemented lengthy public
engagement programs with a variety of formats including pop-up events, stakeholder workshops and meetings
with local schools and business districts, as well as a “living preview.” This interactive preview was the first of its kind on a Caltrans facility in District 4, which installed a temporary protected bike lane to demonstrate what a
Class IV facility could look and feel like on El Camino Real.

Project concepts were developed following this robust
community engagement process.

The project included development of design and project
guidance that could be adapted for other jurisdictions
along the El Camino Real corridor, including the
development of a “design library” that included a menu
of design treatments focused on quick-build options,
streetscape improvements, forms of separation for
protected bike lanes, and items addressing safety at
intersections.

3.10 PROJECT OUTCOME
Our work led to the adoption of key polices and
alternatives in both Redwood City and Palo Alto, leading to the advancement of the complete streets improvements
into the next planning phase, expected to be further
developed as part of future studies along the El Camino Real corridor.

Geoff served as traffic engineering lead,
supporting the project by developing
alternatives refining in proposed
improvements, and providing review of
technical deliverables
Fehr & Peers is an industry leader in planning for multi-modal safety, infusing the Safe System Approach into our work, and we partner with public agencies and communities to understand and shape mobility.

Safe, healthy, and equitable mobility for all is our core philosophy in developing transportation safety plans and programs. Over the past decade, we have worked with
nearly 100 jurisdictions for multi-modal safety planning.

Fehr & Peers is on the leading edge of the movement
by agencies to adopt the international best practice
Safe System approach. Since Safe System was first
embraced in the US, we have been collaborating with
FHWA, ITE, and Johns Hopkins to frame and deploy the Safe System approach into policy, funding, training programs, and implementation guidance.

SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 8
Agenda Item Number 5 Agenda Item 5 Number
City Council Meeting Packet of May 7th, 2024

Page 33 of 108 ends

R/W
R/W
R/W
R/W
State Route 116 and West Cotati Avenue
Conceptual Plan
CONCEPTUAL - NOT FOR CONSTRUCTION. ADDITIONAL
DETAILED ANALYSIS AND ENGINEERING DESIGN REQUIRED.

Vehicle Lane Configurations:

Length and geometry of turn pockets to be developed
based on future analysis and engineering.

Size and materials of median to be determined based on
future study.

Intersection striping to guide motorists and establish path for left turning bicycles
Implement a protected right turn phase and no right turn on red to reduce conflicts with bicycles.

Bicycle and Pedestrian Facilities:

Bikeway and pedestrian mixing zone to be refined during final design, including ramp configuration.

Bicycle conflict striping through the intersection varies in style to maintain efficacy of calling attention to bike path-of-travel. Striping style may be changed in future design.

General Notes:

Roadway, sidewalk, and bikeway to be integrated into
proposed development projects. Additional coordination, analysis, and engineering will be required.

Future study may consider westbound Class II bikeway
along SR 116
Consider allocating 20 ft outside of R/W to accommodate raised median, Class IV cycle track, sidewalk, and
landscaping buffers as part of future development
1 5
7 Notes
1 1
1 1
1 1
8 5 5
7 9
2 3
6 8
4 2
2 3
4 4 6
6 8
9 SR116/West Cotati
Avenue Corridor Safety
Improvements

COTATI, CA

3.1 CONTRACTING AGENCY
City of Cotati

3.2 CONTRACTING AGENCY PROJECT MANAGER
Craig Scott, Director of Public Works

3.3 CONTRACTING AGENCY CONTACT INFORMATION
(707) 665-3620
[email protected]

3.4 CONTRACT AMOUNT
$301,800

3.5 DATE OF CONTRACT
December 2022

3.6 DATE OF COMPLETION
Ongoing

3.7 CONSULTANT PROJECT MANAGER
& CONTACT INFORMATION
Geoff Rubendall, Principal
(415) 426-2522
[email protected]

3.8 PROJECT OBJECTIVE
Corridor improvement plan to accommodate several
proposed development projects, and to address area-wide safety and multimodal access challenges.

3.9 PROJECT DESCRIPTION
Fehr & Peers developed alternatives to realign West Cotati Avenue into State Route 116 (SR116), including a visionary corridor improvement plan to accommodate several
proposed development projects, and to address area-wide safety and multimodal access challenges. After developing several concepts and working with city and stakeholders to identify a preferred set of improvements, the Fehr & Peers team developed 35% plans and a traffic report
to support the design decisions and implementation
strategies of the various project components. One of
the crucial elements of this effort studied the feasibility of a Class I multi-use pathway along SR116 and through
coordinating with the countywide active transportation
planning effort, the project team was able to inform the enhancement of Class II bike lane corridors to match the proposed Class I multi-use path.

3.10 PROJECT OUTCOME
The design aspect is ongoing but at the end of the
project, the city will have a set of 35% design plans
and a traffic report to take to Caltrans for review and use as a basis to seek funds through various grant
opportunities to fund the final design and construction of these much needed corridor safety improvements.

On this project, Geoff is the project
manager, directly overseeing all
technical work and administrative
elements of the contract, coordination
with the sub-consultants, and primary
point of contact for the City.

R/W
State Route 116 and West Cotati Avenue
Project Map
1:150
CONCEPTUAL - NOT FOR CONSTRUCTION. ADDITIONAL
DETAILED ANALYSIS AND ENGINEERING DESIGN REQUIRED.

PROPERTY LINE
City Ventures Project Site (144-050-007)
(046-286-011)
Cotati Village Project Site (144-050-009)
(046-286-021)
Alder Avenue
West Cotati Avenue
State Route 116
(Gravenstein Highway)
City Owned
(144-050-004)
Apple Valley Plaza
Shopping Center
(144-050-005)
19' Setback*
26' Road Easement**
9' Sidewalk Easement*
30' Build-to-Line*
25' Build-to-Line**

30.6' Road Easement**

PROPERTY LINE
80' ROW

22.5' Road Easement*
Through Lane
12'
Left Turn Lane
12'
Caltrans ROW
Build-to-Line
Bike Lane/
Shoulder
8'
Caltrans ROW
Shared
Use Path
12-14' Median
6'
Shoulder
4'
Right Turn Lane
12'
Through Lane
12'
Habitat
Median*
23-25' Roadway to
ROW
5'
West of the Intersection Looking West: Total Width 115' Through Lane
12'
Left Turn Lane
12'
Bike Lane/
Shoulder
8'
Caltrans ROW Sidewalk
Easement
Setback
Shared
Use Path
12-14'
Median
6'
Shoulder
8'
Through Lane
12'
Habitat
Median*
31-33'
East of the Intersection Looking West: Total Width 103' Dimension References
* Sheet A5 Cotati Village Community Plan Set (May 2022) ** Sheet A0.5 City Ventures Preliminary DR (September 2022) Existing Centerline
*Access Easement and Irrevocable Off-Road Dedication
Preferred West Cotati
Avenue Alignment
Additional Dedication/
Setback of 3' Needed
Right Turn
Lane
12'
Existing Centerline
Caltrans ROW
FP
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CCTA Countywide
Bicycle & Pedestrian
Plan Update & Vision
Zero Policy Framework

CONTRA COSTA COUNTY, CA

3.1 CONTRACTING AGENCY
Contra Costa Transportation Authority (CCTA)

3.2 CONTRACTING AGENCY PROJECT MANAGER
Matt Kelly, Senior Transportation Planner

3.3 CONTRACTING AGENCY CONTACT INFORMATION
(925) 256-4730
[email protected]

3.4 CONTRACT AMOUNT
$255,915

3.5 DATE OF CONTRACT
October 2018

3.6 DATE OF COMPLETION
September 2021

3.7 CONSULTANT PROJECT MANAGER
& CONTACT INFORMATION
Eleanor Leshner, Principal Planner
(415) 684-8988
[email protected]

3.8 PROJECT OBJECTIVE
Update Countywide Bicycle and Pedestrian Plan to reflect best practices and develop a countywide low-stress
bicycle network and implementation plan. The related
Vision Zero effort sought to identify a countywide highinjury network and develop a best practice resource guide for local jurisdictions.

3.9 PROJECT DESCRIPTION
As part of the Fehr & Peers team, Eleanor Leshner of
Leshner Planning & Transportation worked with CCTA
as consultant Project Manager and Lead Planner to
develop their 2018 Countywide Bicycle & Pedestrian Plan Update, and subsequently managed their 2021 Vision Zero Policy Framework. Key elements of the 2018 Plan Update
included extensive community outreach; development
of a white paper on emerging planning trends including
micromobility and curbside management; development
of the countywide low-stress bicycle network and
priority pedestrian areas; an implementation strategy;
and creation of a public-facing plan that is easy to read and visually appealing. To advocate Vision Zero as a
standard practice in local transportation planning and
traffic operations, Eleanor’s team analyzed traffic safety data to identify countywide safety trends and developed a “best practice” resource guide for local jurisdictions to consistently implement safety improvement projects.

Eleanor also led and facilitated quarterly Vision Zero
Working Group stakeholder meetings and presented
updates to local elected officials.

3.10 PROJECT OUTCOME
Developed an updated Countywide Bicycle and Pedestrian
Plan and Vision Zero Transportation Safety Resource Guide for local jurisdictions, including a countywide low-stress bikeway network, implementation plan, countywide high
injury network, and transportation safety resource guide for local jurisdictions. CCTA subsequently successfully won $29 million in Safe Streets for All (SS4A) federal funding in the 2022/23 application year to implement priority active transportation and safety projects throughout the county.

People walking and bicycling account for 38% of severe injuries and fatalities on Contra Costa County roads, even though they represent 20% of all collisions
8 people walking or bicycling were involved in a collision on a Contra Costa road every week, on average, from 2008 through 2017* Collisions involving people walking or bicycling are 2.4x more likely to result in a fatality or severe injury compared to collisions involving only vehicles

THE COUNTYWIDE CHALLENGE
Contra Costa County is working proactively with its municipalities to develop a Vision Zero framework for safer travel for all that captures the county’s size and diversity. Collaboration and coordination are key in the 9th largest county in California by population, which consists of 19 incorporated jurisdictions and dozens of unincorporated communities.

Contra Costa is home to many diverse communities and safety challenges and opportunities vary across urban, suburban, and rural communities, and open space areas.

Assumes human
error is inevitable
Prevent fatal and
severe collisions
Transportation-related
fatalities are preventable
Shared responsibility
Assumes perfect
human behavior
Prevent collisions
Saving lives is
too expensive
Individual responsibility
Traditional Approach to Safety Vision Zero Systemic Approach to Safety What is Vision Zero?
CCTA Countywide Vision Zero Framework
Transportation-related
fatalities are inevitable
Vision Zero is a strategy to eliminate all transportation-related fatalities and severe injuries, while improving safe, healthy, equitable mobility for all. The Vision Zero approach views transportation-related fatalities as preventable, not inevitable, and relies on multi-disciplinary collaboration and is data-informed and equity-centered. For more information, refer to the Vision Zero Core Elements at https://visionzeronetwork.org/resources/vision-zero-core-elements/ Saving lives is
not expensive
*Source: Transportation Injury Mapping System (TIMS), 2008–2017.

React to collision
hot spots
Anticipate
collision risk
Reduce speeding through
signage and enforcement
Reduce speeding through
design and technology
FP LPT
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Los Banos Downtown
Strategic Plan

LOS BANOS, CA

3.1 CONTRACTING AGENCY
City of Los Banos

3.2 CONTRACTING AGENCY PROJECT MANAGER
Stacy Souza Elms, Community Development Director

3.3 CONTRACTING AGENCY CONTACT INFORMATION
(209) 827-2433
[email protected]

3.4 CONTRACT AMOUNT
$861,506

3.5 DATE OF CONTRACT
December 2017

3.6 DATE OF COMPLETION
April 2023

3.7 CONSULTANT PROJECT MANAGER
& CONTACT INFORMATION
Joanna Jansen, Managing Principal
(510) 848-3815 ext. 3318
[email protected]

3.8 PROJECT OBJECTIVE
To enhance Downtown Los Banos and promote
development on opportunity sites, while improving its
streetscapes and maintaining its historic, small-town
character.

3.9 PROJECT DESCRIPTION
The Los Banos Downtown Strategic Plan is a component
of the broader Los Banos 2040 General Plan Update effort, both of which are being developed by PlaceWorks. The
policies and strategies of the two, while not identical, are intended to reflect and reinforce one another. Each document informs the other, and they are designed to
harmonize with respect to both land use and policy. Los Banos’ Downtown core is disconnected from nearby
regional corridors, has gaps in its fabric, and lacks
prominent wayfinding and signage. The Strategic Plan
seeks to address these and other issues to enhance the
Downtown and promote development on opportunity
sites, while improving its streetscape and maintaining its historic, small-town character.

3.10 PROJECT OUTCOME
PlaceWorks developed a list of strategies that are designed to help achieve topic area goals. Topic areas include plans for new land uses, implementing gateways and wayfinding, strengthening businesses, rehabilitating buildings,
upgrading infrastructure, improving safety, establishing character, developing a food scene, managing parking, and creating public spaces.

PW
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Santa Rosa Avenue Corridor
Plan & Improvements

SANTA ROSA, CA

3.1 CONTRACTING AGENCY
City of Santa Rosa

3.2 CONTRACTING AGENCY PROJECT MANAGER
Rick Carlile, PE, Project Manager (BKF Engineers)

3.3 CONTRACTING AGENCY CONTACT INFORMATION
(707) 583-8533
[email protected]

3.4 CONTRACT AMOUNT
$19,100 (Initial Plan), $48,142 (Improvements)

3.5 DATE OF CONTRACT
April 2009 (Initial Plan); January 2021 (Improvements)

3.6 DATE OF COMPLETION
February 2011 (Initial Plan); January 2023 (Improvements)

3.7 CONSULTANT PROJECT MANAGER
& CONTACT INFORMATION
Jesse Jones, Associate Principal
(213) 623-1443 ext. 3336
[email protected]

3.8 PROJECT OBJECTIVE
To create a multimodal street that improves pedestrian
safety, access, and transportation.

3.9 PROJECT DESCRIPTION
Building from their award-winning work on the
Downtown Station Area Specific Plan, the PlaceWorks
and BKF Engineers team developed a comprehensive
improvement plan for the Santa Rosa Avenue corridor
adjacent to Downtown Santa Rosa. As one of the city’s
main arterial streets connecting the northern and
southern sections of the city, Santa Rosa Avenue provides an important connection to the Downtown from the south, running through historic neighborhoods and featuring
a variety of retail, service, hotel, and residential uses.

Despite these amenities, Santa Rosa Avenue faces many
challenges. The corridor is lined with low-density buildings that do not address the street; there are an excessive
number of surface parking lots; and there are very few
crosswalks or other pedestrian amenities. Using a grant awarded by the California Department of Transportation, this project addressed these challenges by creating a
multimodal street that improves pedestrian safety, access, and transportation.

3.10 PROJECT OUTCOME
PlaceWorks led a collaborative planning process that
included BKF Engineers to help the community develop
a unified vision for the area, and to make specific design recommendations to enhance the street’s character, laying the groundwork for future infrastructure improvements,
beautification, and economic revitalization.

BKF PW
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Del Norte Transit-Oriented
Development (TOD)
Complete Streets
Improvement Project

EL CERRITO, CA

3.1 CONTRACTING AGENCY
City of El Cerrito

3.2 CONTRACTING AGENCY PROJECT MANAGER
Yvetteh Ortiz, Public Works Director

3.3 CONTRACTING AGENCY CONTACT INFORMATION
(510) 215-4345
[email protected]

3.4 CONTRACT AMOUNT
$637,000

3.5 DATE OF CONTRACT
March 2020

3.6 DATE OF COMPLETION
May 2022

3.7 CONSULTANT PROJECT MANAGER
& CONTACT INFORMATION
BKF Engineers
Jaggi Bhandal, PE, LEED AP
(925) 396-7743
[email protected]
Fehr & Peers
Jordan Brooks, Senior Engineer/Planner
(510) 587-9429
[email protected]

3.8 PROJECT OBJECTIVE
BKF Engineers and Fehr & Peers worked with Caltrans
and the city of El Cerrito as part of two separate contracts to develop concepts to incorporate Complete Street
elements and multimodal facilities along a 2 mile segment of San Pablo Avenue (State Route 123). Fehr & Peers
assisted with elements of this effort through our on-call contract with the city. The project improved access,
circulation, safety, and included streetscape elements for bicyclists, pedestrians, transit, and motorists traveling to the regional transit hub concentrated around the El Cerrito del Norte BART Station.

3.9 PROJECT DESCRIPTION
BKF Engineers led the development of two geometric
alternatives for protected intersections at Cutting
Boulevard, Hill Street, and Eastshore Street. Traffic
operations and analysis reports were prepared by Fehr & Peers to evaluate bicycle signal phasing and transit priority movements. Multiple Caltrans-compliant supporting
documents were also prepared, including a stormwater
data report, design standard decision document,
Complete Streets decision document, Traffic Management
Plan and utility policy exception. Fehr & Peers assisted with the development of concepts for protected bike
facilities on San Pablo Avenue and Cutting Boulevard. In addition to concept developments, Fehr & Peers prepared the Caltrans Transportation Operations and Analysis
Report (TOAR), which included a geometric layout,
SimTraffic model simulations, and a detailed description of each project element and how it was consistent with
Caltrans policy on Complete Streets. Fehr & Peers also
developed a Highway Safety Manual (HSM)-based safety
assessment that documented the safety benefits of the
project using their Local Road Safety Manual, along with other safety considerations.

BKF Engineers negotiated and obtained approval to
prepare a combined Project Initiation (PID) and Project Approval (PA&ED) Document, saving the city 12 months
in the project delivery schedule to comply with funding needs. Stakeholder coordination included working with
BART, AC Transit, Bike East Bay, and the City of Richmond.

After obtaining California Environmental Quality Act
(CEQA) and National Environmental Policy Act (NEPA)
approvals, BKF Engineers prepared E-76 documentation
for the project to proceed to final design and worked
with Caltrans District Local Assistance in processing and obtaining approval of the Request for Authorization.

FP BKF
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3.10 PROJECT OUTCOME
BKF Engineers provided engineering and design
services for the project, including surveying, preparation of construction documents, traffic signal modification
design, right-of-way engineering, and utility relocation.

The intersection of Highway 9 and University Avenue is
within state right-of-way but is operated and maintained by the town of Los Gatos. This required multijurisdictional approvals and coordination from both local and state
agencies.

In the subsequent design phase of this
effort, Geoff provided design oversight
to the Fehr & Pers team, including
quality control of our PS&E deliverables
which including the design of several
traffic signals and new pedestrian
hybrid beacon installations.

This project is one more example of
where BKF and Fehr & Peers effectively
collaborated to help plan and design
multimodal corridor improvements
along the Caltrans facility in partnership
with local agency staff.

FHWA + THE SAFE SYSTEM APPROACH
Fehr & Peers is on the leading edge of the movement
by agencies to adopt the international best practice
Safe System approach. Since Safe System was first
embraced in the US, we have been collaborating with
the Federal Highway Administration (FHWA), the Institute of Transportation Engineers (ITE), and Johns Hopkins to frame and deploy the Safe System approach into policy,
funding, training programs, and implementation guidance.

At the state level, we supported Caltrans’ adoption of
the Safe System approach to safety—a multidisciplinary
strategy in support of the Vision Zero goal of eliminating deaths and serious injuries on the road system. We have also advised Caltrans and FHWA on opportunities to
adjust the Strategic Highway Safety Plan (SHSP) and
Highway Safety Improvement Program (HSIP) to be
consistent with a Safe System, focusing on doubling down on what works, advancing technology, embracing culture
shift, and infusing equity.

In 2020, Fehr & Peers and others convened a virtual peer exchange of state DOTs on behalf of FHWA to share best
practices for Safe System implementation at the state
level, where Caltrans had the opportunity to share its new safety paradigm that Fehr & Peers has been supporting
and learn from other safety leaders. In 2021, Fehr & Peers co-authored the FHWA Primer on Safe System Approach
for Pedestrians and Bicyclists. The report includes a
benchmarking tool in the appendix that can be used to
assess key opportunities in a community to move toward
institutionalizing Safe System.

Fehr & Peers also partnered with ITE, Vision Zero
Network, and Leidos to work with the Federal Highway
Administration Office of Safety to develop educational
materials (a brochure, training course, and video)
launching FHWA’s Safe System approach. The team
authored the national guidance document on how to
pivot Strategic Highway Safety Plans and Highway Safety Improvement Programs to be consistent with the Safe
System approach. materials (a brochure, training course, and video) launching FHWA’s Safe System approach. The
team authored the national guidance document on how to
pivot Strategic Highway Safety Plans and Highway Safety Improvement Programs to be consistent with the Safe
System approach.

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4. Organization and Approach

4.1 Project Organization
To support the city on this project, we have assembled a team of subject matter experts with pertinent experience on similar projects, and collectively, have the capability and experience to support the city and the Sebastopol community on this study. To augment the Fehr & Peers team, we have identified three sub-consultant firms: Leshner Planning & Transportation (LPT) to support the community engagement and transportation planning elements of the study; PlaceWorks to provide urban design and support the community engagement process; and BKF Engineers, to provide right-of-way research, civil engineering, and support our team related to right-of-way design decisions.

Geoff
Rubendall PE, TE, RSP1
Project Manager (FP)
Kari Svanstrom
City Project Manager
City of Sebastopol
Terence
Zhao
Data Analytics, Visual
Communications, & GIS
Analysis (FP)
Ashlee
Takushi RSP1
Planning Lead & Deputy
Project Manager (FP)

LEVERAGING OUR TECHNICAL RESOURCES
Jaggi
Bhandal PE, LEED AP
Civil Project Manager (BKF)
Amir
Abdollahi PE
Civil Project Engineer (BKF)
Erin
Ferguson PE, RSP2I
Complete Streets, Grant Writing, And & Safety (FP)
Adrian
Engel PE, CASp
Complete Streets & Accessibility (FP)
Matthew
Ridgway AICP, PTP, RSP1
Principal-in-Charge (FP)

TRANSPORTATION OUTREACH URBAN DESIGN CIVIL ENGINEERING
Taylor
McAdam AICP
Community Based
Planning, Community
Engagement & Equity
(FP)
Eleanor
Leshner
Community Engagement
& Transportation
Planning (LPT)
Denotes Key Staff
Bruce
Brubaker LEED AP
PlaceWorks Principal-inCharge (PW)
Spence
Koehler
PlaceWorks Project
Manager (PW)
Ian
Barnes PE
Travel Demand Forecasting & VMT Analysis (FP)
Meghan
Mitman AICP, RSP2I
Safety & Complete Streets (FP)
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While the organizational chart on the previous page
illustrates key staff and our subconsultants, the project will be supported by planners, engineers, and technicians in our Bay Area offices – primarily our Petaluma, Walnut Creek, and San Francisco offices. In these offices we have over 40 fulltime technical staff, available to support Geoff and the team on the various project tasks. Some of the staff best suited and available to support the project are described below in Section 4.2 of this proposal.

4.2 Project and
Management Approach
Project Approach
Our team is focused on client service and fueled by our shared objective to identify ways to improve the Downtown area for all users. Our approach requires open, regular communication and collaboration at each step, leveraging our firm’s technical staff and subject matter experts.

Described below are specific elements of our project
approach to ensure a successful effort.

Seeking Solutions Together
In our consulting approach, we believe that having all
the answers is not a prerequisite for effective guidance.

Instead, we focus on bringing together a diverse set of tools, resources, and expertise to actively listen and support local agencies in making well-informed decisions with
their constituents in mind. Our role is not only to develop solutions from technical studies, but to offer a collaborative partnership where we listen intently to Sebastopol’s needs and challenges. Through our experience and resources,
we aim to facilitate discussions, provide guidance, and empower your team to navigate complex decisions by
offering insights and methodologies that align with your objectives. We see ourselves as facilitators in your decisionmaking process, striving to ensure that you feel confident and equipped to make choices that serve Sebastopol's best interests.

Planning With the Community as Partners
Our team is committed to helping the city and community identify a vision for the Downtown that achieves the highest and best use for the area. Our experience helping transform communities akin to Downtown Sebastopol recognizes the
importance of a community-driven approach. We have the
tools and resources to help affect change, but it requires a strong partnership with community leaders, stakeholders, elected officials, CBOs, and others. The Caltrans Grant Scope of Work (SOW) includes a robust community engagement
plan including focus groups and workshops over the
course of the project. If the methods and format of these efforts can be modified while still meeting the Caltrans Grant SOW requirements, we would like to propose an
in-depth, hands-on, in-person workshop, to be facilitated over several days, where our team, along with city staff, stakeholders, and community members at large, explore
the issues, opportunities, priorities, and ideas together. A multi-day workshop format is a proven strategy we have
implemented elsewhere to galvanize a community, and
bring folks with ideas, questions, and opinions together. This process provides the opportunity for all ideas to be shared and avoids the back and forth, “us v. them” mentality. We feel that re-imaging the Downtown requires all hands-on deck, meet-at-the-source approach. An example about how a workshop like this could fulfill the Caltrans Grant SOW requirements can be found in the following pages.

Leveraging Our Technical Tools &
Knowledge of Industry Best Practices
Evaluating major changes to access and circulation while identifying strategies to reduce cut-through traffic and maintaining a comfortable transportation ecosystem
requires a team with a full quiver of technical tools,
capabilities, and ideas. Traditional macro-simulation tools like Synchro, Vistro, and SimTraffic can be useful when evaluating small areas and straightforward projects. Our work includes developing these models and evaluating
peak hour intersection operations using the appropriate tools and processes we have used on numerous Caltrans
projects in recent years. Our team is also equipped with a larger toolkit including dynamic and responsive tools, cutting edge technology and data sources, and be able to provide dependable techniques and results to help the city make informed decisions about potential local and regional network changes. As part of our work helping develop the SCTA activity-based model and related regional travel
behavior study, we have been able to understand the tools in place and potential opportunities to take full advantage of big data such as StreetLight Data and Inrix to help evaluate and test ideas.

For more than 30 years, Fehr & Peers has been at the
forefront of the Complete Streets movement by providing multimodal planning and engineering services. We have
led or participated in numerous visionary, innovative,
and analytical Complete Streets studies and designs for corridors that have used a variety of data-driven tools to succeed. In our experience, creating a comprehensive,
legible narrative and graphics for a project is critical for garnering public support and crafting competitive grantfundable projects.  Our team brings national expertise in not just technical areas like Complete Streets implementation, SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 16
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Empowering the Community as
Project Partners
Inform Consult Involve Collaborate
Low Medium High
Level of Public Engagement
Empower
Effective community engagement includes “meeting people where they are”, providing opportunities for all voices to be heard, actively listening, and empowering the community to be active participants in the process. This study should include the highest level of public participation as feasible. The following Spectrum of Public Participation (International Association of Public Participation) shows the levels of public participation:

One way to meet these objectives would be to plan and
facilitate a multi-day, in-person workshop to gather
input from the community, generate community dialogue,
identify project objectives and priorities, and establish the foundation for project alternatives. This workshop would be open to all members of the public. We envision this
workshop to take place over several days, ideally hosted in a storefront within the study area. The format would include a variety of planned and unplanned community
engagement and information sharing activities (See Sample Agenda to the right). We would work with city staff, key stakeholder groups, CBOs, elected officials, and other key decision makers to find the right timing and format for this workshop to maximize participation. We would engage
key groups and help activate their constituencies, with a particular focus on groups that work with disadvantaged residents. The participation of disadvantaged residents will be assessed during the planning process and additional
targeted outreach to these residents may be conducted if needed. Advanced notice to key stakeholders, community
groups, and the broader public will be given, via a combination of email distributions, social media, flyers around the downtown area, and other media at the discretion of city communication staff. While the specific details are to be determined in coordination with city staff and key stakeholders, a draft four-day workshop agenda could consist of the following elements.

Some additional elements to make this work not only
for this study for the broader goal of building community and trust in the process could include some of the following strategies:
• Special Guest Speakers: Potential speakers would
include elected officials, subject matter experts, and
community leaders. What better way to build community, trust, and collaboration than a series of targeted discussions around topics that are of interest to the
community.
• Co-Leading With Community Groups and Leaders: We could empower community organizations to participate and lead discussions consistent with
their cause, whether it be to share their message; seek feedback from the broader community; or drum up
interest around their own mission and role as part of
the Sebastopol community.
• High School Involvement: Who better to help shape
the future of Downtown Sebastopol than the portion
of the population most likely to be there the longest?
We could integrate Analy High School into the agenda
by identifying ways to support particular curriculum
topics, promoting civic engagement, and generally
involving the future generation of Sebastopol residents as part of this process.
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DAY 1: LISTENING SESSIONS,

EXISTING CONDITIONS, & CONCERNS
This would include several scheduled
walk and bike audits in the core study
area, as well as interactive mapping
sharing the data gathered and collected.

We would provide opportunities for
workshop participants to ask questions
and interact with consultants, the
city, and key stakeholders. The day
would end with a pin-up of what was
heard including a summary of study
objectives and desired outcomes. Walk
and bike audits will help assess existing
conditions and potential enhancements
in terms of pedestrian facilities,
bicycle facilities, transit access, and
streetscape treatments.

DAY 2: INTERACTIVE SKETCHING
& IDEAS GENERATION
Community members would be invited
to drop-in to share and sketch ideas
(with city staff, key stakeholders, and
partners encouraged to participate).

Day 1 pin-ups would be converted
to mobile workshops for senior
and low-income communities and
businesses in the immediate area. The
consultant team would provide tools
and ideas that address common safety,
operational, and access issues—a
“toolbox” that community members
could draw from to help identify
appropriate treatments to address
observed or documented issues in the
core study area.

DAY 3: DEVELOP CONCEPTS
& PRESENTATIONS
This would be a rolled-up-sleeves day
including focused walk audits to support
design development. We would end
the day with an interactive workshop
including pin-ups of a broad set of ideas
and design concepts, voting exercises,
and additional opportunities for input.

DAY 4: REFINING ALTERNATIVES,

TRAFFIC OPERATIONS, &

SAFETY ASSESSMENT
The final day of the workshop would be
a showcase of consensus-based ideas
with community members invited to
review, comment, and refine concepts
and presentations within the storefront.

Key materials hosted in storefront
windows would encourage passersby
to stop by and explore. In parallel, Day 3
pin-ups would be converted to mobile
workshops for senior and low-income
communities and businesses in the
immediate area. In addition, traffic
operations analysis and multimodal
evaluations would be conducted within
key study locations.

Join Us Next Friday!
As We Reimagine Downtown Sebastopol
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but visual communications and public engagement. In
addition to our experience developing and delivering
training courses on Complete Streets, we know how to
build consensus through packaging ideas graphically and designing robust public processes. In a more practical
way, we have reviewed Caltrans draft Design Informational Bulleton 94 related to complete streets engineering, and our team is prepared to apply the most up-to-date safety and operational elements that Caltrans permits on their facilities.

Planning with Economic Vitality in Mind
Our work, from the planning process to community
engagement and alternatives assessment, will be
consistent with the city’s well-documented goal for
economic vitality and walkability. This approach is
embodied by the city’s “Park Once and Walk” program
Downtown, allowing visitors to leave their cars in one spot and travel to different businesses on foot. This reduces the need for parking in the Downtown core, providing
flexibility to reprogram the most premium spaces—Town
Square and Main Street. The city could further support the “Park Once and Walk” program by investing in pedestrian infrastructure that welcomes and accommodates an aging
population, such as more accessible and comfortable
sidewalks and crosswalks, street trees, benches,
and pedestrian-scale lighting. Beyond pedestrian
improvements, Sebastopol can improve bicycle facilities to access Downtown by creating parking-buffered bike
lanes on SR 116, which currently experiences double
parking that blocks the lanes and adds stress for bicycle riders. Our team will build on the active transportation plan effort and planning work related to the American
Institute of Architects Sustainable Design Assessment
Team (AIA SDAT) report to put planning into practice,
resulting in infrastructure enhancements that support
policies and community input for a better, more walkable, and connected Downtown.

Navigating the Caltrans Process
Through Experience
Fehr & Peers, along with BKF Engineers, has completed
numerous studies evaluating changes to roadways under
Caltrans’ purview. We understand the process, methods,
common missteps, and challenges that many agencies
face when proposing changes to Caltrans facilities. We
are excited to work with the city to identify opportunities to improve transportation access, circulation, and user experience in Downtown Sebastopol. We are fully capable of ensuring our approach and proposed improvements are
consistent with Caltrans design standards and potentially feasible to be implemented in the state’s right-of-way
standard.

Proven Track Record
Implementing Improvements
Fehr & Peers is well versed in the newest wave of local, regional, and federal funding grant opportunities to
advance projects like this. We are excited to work with city staff to develop project components and identify
grant opportunities to advance the design, test the
project elements, and ultimately fund the proposed
improvements identified as part of this effort. Our recent experience implanting quick-build and pilot improvements on Caltrans roadways and local agency corridors has
shown communities and agencies that incremental change
is possible and can help show progress and proof of
concept.

Management Approach
Fehr & Peers is committed to client service, open/
transparent communication, and a collaborative approach to project delivery. Our proposed project manager Geoff Rubendall has been managing complex transportation
planning and design projects like this for nearly 20 years.

Geoff believes in working in tandem with the client and community representatives to identify shared goals,
and leverage Fehr & Peers’ technical experts, utilize
our effective internal workforce coordination tools and processes to ensure Fehr & Peers meets or exceeds
clients expectation related to value in the services we provide. internal leverage our internal. Geoff’s preference management approach coincides with the collaborative
elements of this RFP, and is excited to work in partnership with Kari, her fellow staff, and key stakeholders to deliver a successful project. Some of the key elements of Geoff’s project management philosophy includes the following:

Ongoing Communication
Collaboration and open communication lead to
successful, high-quality, on-time and on-budget projects.

We will prioritize setting clear expectations and creating open channels of communication from the start. We will
remain in continual communication with the city team
throughout each phase of the project.

Defined Expectations
Geoff will work with Kari and her staff to identify
expectations at project onset. By communicating clearly from the beginning, we will be able to create a schedule and budget that works for the City and the key project
partners. We are aware that circumstances may change
19 FEHR & PEERS
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due to a number of variables. Accordingly, we are able to adjust our study approach, call upon additional resources when necessary, and address other potential issues as
they arise.

Delivering On Schedule
Before a project begins, we analyze and forecast the time and resources needed to complete project deliverables
by their scheduled due date. Workload is managed on a
weekly basis to ensure sufficient progress is made based on schedule commitments. Project managers meet weekly
to plan staff loading and resolve any potential conflicts with project commitments. As the lead of Fehr & Peers
Petaluma office, Geoff has a hand in local and regional staff loading planning, and will utilize those processes to best serve this project and the City of Petaluma staff.

Cost Control/Managing Budget
Fehr & Peers relies on a state-of-the-art project
management system, the Deltek VantagePoint platform,
which provides on-line, real-time cost and budget status.

This information is used to generate weekly and monthly progress reports. These monthly reports are provided with each invoice and include comparisons of project budget
spent versus workload complete.

Ability to Meet Deadlines
We remain in continual communication with our clients
throughout each project because collaboration leads
to successful, on-time, and on-budget projects. Our
sensitivity to our clients’ schedule and budget needs has led to our track record of delivering quality services within expectation. With frequent multi-agency coordination
experience from numerous projects in multiple
jurisdictions, we understand the demands and sometimes
competing interests of stakeholders on planning and
engineering projects. By leveraging proven strategies to address common access, safety, and complete streets
challenges, and to develop concepts through partnership with City and community participation, our approach
minimizes controversy when initially reviewed by public agencies and the affected communities during the
planning phase.

Managing Caltrans GrantFunded Projects
Fehr & Peers has extensive experience managing multiple recent projects for Bay Area agencies funded by the
Caltrans Sustainable Communities Planning Grant
program. Our successful approach involves meticulous
project organization and consistent communication.

For instance, we align task numbers and descriptions
in our internal system with the grant agreement scope
from the project's outset. We also facilitate meetings
between agency and Caltrans grant managers to
review invoice formats, ensuring completeness for
smooth reimbursement processes. Our final reports
comprehensively cover grant agreement scopes,
accompanied by a detailed memo linking grant scope
items to deliverable sections. These strategies ensure
seamless compliance with grant requirements.

SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 20
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Joe Rodota Trail
Laguna de Santa Rosa
West St
Neva St
Florence Ave
Pitt Ave
Jesse St
Huntley St
Leland St
Jewell Ave
Dutton Ave
N High St
Sunset Ave
Laguna Park Way Morris St
Depot St
Wallace St
McKinley St
N Main St
Bonnardel Ave
Taft St
Johnson St
Flynn St
Fore Way
Calder Ave
Swain Ave
Palm Ave
Vine Ave
Maple Ave
Fannen Ave
Litchfield Ave
Willow St
Walker Ave
High St High St
Hayden Ave Hayden Ave
Parquet St
Burnett St
McFarlane Ave
Litchfield Ave
Fellers L
M
n
aytum Ave
Walnut Ln
Healdsburg Ave
Sebastopol Ave
S Main St
Petaluma Ave
Gravenstein Hwy S
Sebastopol
116
116
116
116
116
12 Town
Square
Downtown Area of Influence
Sebastopol City Limit Core Study Area Trac Signal Side Street Stop Control Pedestrian Activated Crossing Warning One-Way Couplet Caltrans Highway
SR 116 consists of
both Main Street and
Petaluma Ave through
downtown. Making
changes to one street
will undoubtedly
require changes to
the other, requiring
review and approval
of two streets in the
Caltrans process.

One challenge the city faces is that changes to Main Street or Petaluma Avenue, whether they be traffic control, traffic calming, directionality, lane configuration, or more, will require Caltrans review, scrutiny, and ultimately their approval. That amount of analysis and process will take investment and time, perhaps more of both than the city can commit to. Our first idea flips that on its head—what if Main Street or Petaluma Avenue were not subject to Caltrans’ will? What if one was relinquished? As shown in the maps to the right, there are several ways that converting streets back to two-way; prioritizing certain streets as “highways” for the continuous highway network; and reimagining others as extensions of the shops, restaurants, and outdoor meeting spaces creates opportunity to transform the Downtown. While relinquishment is one path toward transformative change, these same maps also illustrate how different modes and trip types could be prioritized (through traffic, local-serving traffic, biking, and transit), accommodated, or discouraged throughout the Downtown area.

Big Change Starts with Big Ideas
The Case for Relinquishment
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Joe Rodota Trail
West St
Florence Ave
Pitt Ave
Leland St
Jewell Ave
1st St
Dutton Ave
N High St
Laguna Park Way
Morris St
Depot St
Wallace St
McKinley St
Calder Ave
Swain Ave
Palm Ave
Vine Ave
Maple Ave
Fannen Ave
Litchfield Ave
Willow St
Walker Ave
High St
High St
Hayden Ave Hayden Ave
Parquet St
Burnett St
Sebastopol
116
116
116
116
116
12 Take back McKinley and
northern segment of
Petaluma Ave
Joe Rodota Trail
West St
Florence Ave
Pitt Ave
Leland St
Jewell Ave
1st St
Dutton Ave
N High St
Laguna Park Way
Morris St
Depot St
Wallace St
McKinley St
Calder Ave
Swain Ave
Palm Ave
Vine Ave
Maple Ave
Fannen Ave
Litchfield Ave
Willow St
Walker Ave
High St
High St
Hayden Ave Hayden Ave
Parquet St
Burnett St
Sebastopol
116
116
116
116
116
12 Take back McKinley and
northern segment of
Petaluma Ave
Take back
Main St
Joe Rodota Trail
West St
Florence Ave
Pitt Ave
Leland St
Jewell Ave
1st St
Dutton Ave
N High St
Laguna Park Way
Morris St
Depot St
Wallace St
McKinley St
Calder Ave
Swain Ave
Palm Ave
Vine Ave
Maple Ave
Fannen Ave
Litchfield Ave
Willow St
Walker Ave
High St
High St
Hayden Ave Hayden Ave
Parquet St
Burnett St
Sebastopol
116
116
116
116
116
12 Take back McKinley and
northern segment of
Petaluma Ave
Take back
Petaluma Ave
Joe Rodota Trail
West St
Florence Ave
Pitt Ave
Leland St
Jewell Ave
1st St
Dutton Ave
N High St
Laguna Park Way
Morris St
Depot St
Wallace St
McKinley St
Calder Ave
Swain Ave
Palm Ave
Vine Ave
Maple Ave
Fannen Ave
Litchfield Ave
Willow St
Walker Ave
High St
High St
Hayden Ave Hayden Ave
Parquet St
Burnett St
Sebastopol
116
116
116
116
116
12 Take back
Main St
Provides continuous Caltrans connection along Main Street, freeing up Petaluma Ave and McKinley to reduce traffic capacity and be repurposed for walking, biking, community spaces.

Provides continuous Caltrans connection along Petaluma Ave, allowing City to re-imagine Main St and McKinley without Caltrans’ scrutiny.

Provides continuous Caltrans connection along Main Street, freeing up McKinley and a portion of Petaluma Ave to discourage traffic near the Town Square and future Barlow.

Provides continuous Caltrans connection along Petaluma Ave, allowing City to re-imagine Main St without Caltrans’ scrutiny.

Sebastopol City Limit Core Study Area Existing Town Square Relinquished to City SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 22
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4.3 Key Staff
As illustrated in our organizational chart, we have assembled a team of subject matter experts capable of delivering this comprehensive planning and design project under the leadership of our proposed Project Manager Geoff, who has managed similar dynamic studies elsewhere in the Bay Area while at Fehr & Peers and with his previous employer.

Geoff is committed to serving as the Project Manager for this project and will be your Point of Contact for the project throughout its duration. Geoff will utilize key team members as task leads, often bringing them into calls and meetings to ensure all consultant team staff have the chance to contribute to the planning, status reporting, and problem-solving nature of dynamic projects such as this study.
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Geoff
Rubendall PE, TE, RSP1

PROJECT MANAGER & POINT OF

CONTACT // FEHR & PEERS
Geoff is a Principal at Fehr & Peers,
currently leading the Fehr & Peers
North Bay Petaluma office. Geoff has
extensive experience evaluating and
enhancing the built environment to
improve access and circulation for
all modes. His technical background
includes numerous elements of
transportation planning and traffic
engineering, including geometric
design, bicycle and pedestrian
planning, traffic signal design,
roadway safety lighting, rail design,
traffic operations and analysis,
as well as bicycle and pedestrian
facility design. Until early 2023,
Geoff led Fehr & Peers’ Engineering
Discipline Group—a group of internal
staff passionate about expanding
engineering knowledge and
expertise and evolving the state-ofthe-practice. Leveraging the value of different perspectives, Geoff
collaborates with technical experts
from across the firm to ensure
clients have continued access to
accurate data and context-sensitive,
innovative solutions.

Geoff has worked on numerous
planning and design projects that
include evaluating changes to the
transportation network in response
to data, analysis, community input,
and agency design standards and
processes. Geoff has also managed
large projects of similar nature,
including the following:
• Embarcadero Enhancement
Project (San Francisco, CA): This
project included implementing
a two-way Class IV bicycle
facility along about two miles
of waterfront. Work included
collecting data and analyzing over
30 intersections during three time
periods. The project also included
developing several alternatives
and conceptual design plans for
the preferred alternative.
• Shattuck Avenue
Reconfiguration Project
(Berkeley, CA): As part of an
on-call contract with the City
of Berkeley, we peer reviewed
designs developed by another
consultant, and as a result of
some severe issues related to
accuracy and completeness,
took over the development of
design documents (PS&E) for
the reconfiguration of Shattuck
Avenue in Downtown Berkeley,
including the reallocation of a
portion of the Downtown area to
bus only operations.
• Geneva & Harney Multimodal
Access Improvement Project
(San Francisco, CA): This
project included developing four
alternatives to provide improved
bicycle, pedestrian, and transit
facilities across US 101 in the
Candlestick Point neighborhood
in San Francisco. Work included
developing concepts, cost
estimates, and design plans for
each alternative.
• Bancroft Way Multimodal
Improvements (Berkeley, CA):

This project included assessing
feasibility of removing a lane of
traffic and establishing a bus only
lane, as well as the installation
of a two-way parking-protected
cycle track along the University of
California at Berkeley’s southern
edge.
• Additional projects that Geoff has
contributed to in recent years that
include data collection, traffic
operations analysis, alternatives
development, conceptual design,
and final design (PS&E) on
Caltrans facilities include:
• SR116 & West Cotati Avenue
Reconfiguration & Corridor
Safety Improvements (Cotati,
CA)
• Highway 13 Corridor Safety
Improvements (Berkeley, CA)
• El Camino Real (SR 82) Grand
Boulevard Initiative Pilot
Studies (Redwood City & Palo
Alto, CA)
• El Camino Real Corridor
Safety Improvements (South
San Francisco, CA)
• San Pablo Avenue (SR132)
& Parker Street Intersection
Improvements (Berkeley, CA)
SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 24
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Matthew
Ridgway AICP, PTP, RSP1

PRINCIPAL-IN-CHARGE // FEHR &
PEERS
Matthew has been involved in
many of Fehr & Peers’ highest
visibility and most complex
land use-transportation and
multi-modal projects. Many of
these projects have involved the
development of tools for assessing
unique performance measures
and considerations related to
placemaking in downtowns ranging
in size from Dallas and Detroit
to the town of Kensington (MD).

Matthew's broad background and
deep knowledge of downtown area
planning has led to these successes:
• Kensington Bicycle & Pedestrian
Priority Area Plan (Kensington,
MD): Matthew is Principal-inCharge of the ongoing Kensington Bicycle and Pedestrian Priority
Area Plan (BPPAP), which
generates mobility and safety
improvement recommendations
within the state-designated
Kensington BPPA. Development
of the Plan included site visits and
coordination with stakeholders,
including the Maryland
Department of Transportation
(MDOT) and State Highway
Administration’s (SHA) Regional
and Intermodal Planning Division,
Office of Traffic and Safety, and
District 3; the town of Kensington;
the Maryland-National Capital
Park and Planning Commission
(M-NCPPC); the Montgomery
County Planning Department;
and the Montgomery County
Department of Transportation
(MCDOT). Project objectives are to
improve bicycle and pedestrian
facilities along roadway segments
and at intersections; identify
safety and operational conflicts
between various modes of
travel, especially between
motorized vehicular traffic and
more vulnerable bicyclists and
pedestrians; and minimize utility
and right-of-way impacts to
facilitate timely implementation of
improvements. The BPPAP (now in
internal draft) identifies proposed
concepts to prioritize safety and
accessibility over throughput using
criteria developed in collaboration
with MDOT and SHA staff.
• Downtown Streets for People
Plan (Detroit, MI): Fehr &
Peers led the development of
multimodal networks for the City
of Detroit. This project extends
the networks developed for the
Downtown Transportation Study
(also developed by Fehr & Peers
and Matthew) to the remainder of
the city. Fehr & Peers developed
layered networks and associated
multimodal performance
measures, completed an update
to the city’s proposed bike
network; and developed the
city’s first high priority pedestrian
network. Vision Zero objectives
were a key consideration
including development of a
High Injury Network (HIN) and
countermeasures to reduce
injuries and deaths related to
traffic collisions. The outreach
program, conducted by projects
+ PEOPLE, was heavily oriented
toward inclusion and diversity
and enabled development of
transportation recommendations
uniquely suited to Detroit.

Matthew served as Project
Manager, and the final study can
be viewed here. The Fehr & Peers
team is currently working on the
highest priority project in the
Plan—a complete redesign of the
nine-mile-long Gratiot Avenue, the
only street in Detroit whose entire
length is part of the HIN.
• San Pablo Avenue Specific
Plan (El Cerrito, CA): Fehr &
Peers developed the San Pablo
Avenue Specific Plan in parallel
with an update to the city's
Active Transportation Plan.

These studies redefined the
priorities for San Pablo from
one focused on moving regional
traffic and serving as a reliever
route for Interstate 80, to one
that focused on in-fill, transitoriented development; and the realization of San Pablo Avenue
as part of a regional high-capacity
transit bus network redesigned to
prioritize transit and pedestrians.

As demonstrated through a review
of historic traffic volumes, San
Pablo Avenue operates at-capacity
much of the time and as local
infill development has occurred,
it has displaced regional traffic
rather than added more traffic.

Fehr & Peers has a long history
of supporting El Cerrito with
Matthew serving as the Principalin-Charge until the adoption of the 2014 Plans, with other Fehr & Peers
staff leading implementation in
more recent years.
• Sonoma Countywide Active
Transportation Plan (Sonoma
County, CA): Fehr & Peers, with
Matthew as a technical advisor, is
developing a Countywide Active
Transportation Plan for SCTA
and its partner agencies. The
Countywide ATP identifies regional
routes and priorities as well as
prepares localized ATP updates for
SCTA's 10 local partner agencies.

The ATP development includes
extensive community engagement
to inform recommendations and
priorities alongside data analysis.
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Ashlee Takushi RSP1

PLANNING LEAD & DEPUTY PROJECT

MANAGER // FEHR & PEERS
Ashlee is drawn to transportation
engineering because of the
potential to improve communities
by understanding their local goals
and needs while offering fresh
ideas that have been successfully
implemented in other regions by
similar community types. Since
joining Fehr & Peers, Ashlee has
worked on a variety of projects,
gaining experience and interest in
transportation impact analyses,
pedestrian planning and design,
and citywide safety planning. Ashlee
is well-engaged in roadway safety
work, serving as a leader in the
company’s Safety Discipline Group
and as a board member of the ITE
San Francisco Bay Area Chapter.

She is committed to working closely
with local agencies to develop
community driven solutions that
improve safety for all users. Highly
organized and collaborative, Ashlee
excels at project management
and client service and is currently
overseeing all administrative and
logistical aspects of the On-Call
Consulting Master Professional
Services Agreement .

Ashlee has led several planning
efforts, both at the city and regional
levels. She is currently working
on SCTA Countywide Active
Transportation Plan that includes
outreach and a specific plan for the
City of Sebastopol. Ashlee is also
leading the plans for the cities of
Rohnert Park and Cotati. This effort
has allowed Ashlee to connect with
each agency while focusing on the
coordination needed to create a plan
that provides safer and connected
facilities for the region. Other
projects that Ashlee has supported
in the North Bay include:
• Napa Valley Transportation
Authority (NVTA) Vision Zero
Plan: Although part of a regional
effort, this project looked at
collision history to create a list
of context-specific projects
for the City of Calistoga, City
of St. Helena, and the town of
Yountville that enhanced roadway
safety for all users and created a
connected network between all
cities, towns, and unincorporated
areas of the county. The plan
included coordination with agency
stakeholders, the NVTA Board, and
emergency response personnel
for feedback throughout the
plan’s process, with community
engagement focusing on ensuring
inclusion of equity priority
communities.
• American Canyon & City of
Napa Complete Streets Safety
Assessments (CSSA): As part of
Berkeley SafeTREC’s CSSA, the
project included a site visit with
agency staff and key stakeholders,
along with recommendations
for safety enhancements around
schools throughout both cities.

This effort included conceptual
designs for up to five locations
throughout the cities.

SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 26
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Eleanor Leshner

COMMUNITY ENGAGEMENT AND

TRANSPORTATION PLANNING // LPT
Eleanor has dedicated the past
13 years of her career to making
communities more walkable,
bikeable, and transit-friendly in an
era of new and emerging mobility.

She has contributed to diverse active
transportation planning and policy
efforts such as active transportation
plans and Complete Street corridor
projects, as well as helping local
agencies develop Vision Zero and
Transit Oriented Development policy
frameworks. Eleanor has contributed
to active transportation and complete
street corridor studies across the San
Francisco Bay Area; managed planning
efforts and transportation studies in
Petaluma; crafted successful grant
applications for active transportation
projects; and is currently supporting
the SCTA Countywide ATP Update
and local Sebastopol ATP Update. She
has also led several stakeholder and
public outreach efforts for complex
transportation projects across
California. In her free time, Eleanor
enjoys spending time outdoors and
pitching in on her family’s organic
farm outside Sebastopol. Examples
of Eleanor's recent project successes
include:

Delivering Zero Emissions
Communities (San Jose & San
Diego, CA): As program manager
for Delivering Zero Emissions
Communities (DZEC), a clean freight
accelerator program led by NRDC
and CALSTART, Eleanor has helped
cultivate stakeholder relationships
across city agencies and CBOs in
the San José and San Diego regions
in California (as well as Chicago,
Illinois). This program took a
community-centered approach to
accelerate city transitions to zeroemission commercial vehicles with the goal of reducing air pollution
in disadvantaged communities by
bringing CBOs to the table with local
agencies and providing tailored
technical assistance. Learn more
about DZEC here.

Caltrans Active Transportation
Program Cycle 6 Grant Writing
(Shasta County, CA): Eleanor
worked with SRTA, the City of
Redding, and a team of consultants
to prepare and submit successful
grant applications for the Caltrans
ATP Cycle 6 grant program. In her
role as grant writer, Eleanor helped
craft compelling narratives for local
active transportation projects,
prepared and submitted final
grant applications, and ultimately
raised over $20 million to improve
active transportation facilities
in disadvantaged communities
in Northern California. Through
this effort, Eleanor refined her
understanding of statewide active
transportation grant programs
and strategies to improve project
competitiveness across evaluation
metrics. Eleanor also participated
in several in-person walk and bike
audits with local planning and
engineering staff and community
groups to inform grant narratives
and provide input on project needs
and recommendations.

Bruce Brubaker LEED AP

PRINCIPAL-IN-CHARGE //

PLACEWORKS
Bruce has spent over 25 years
shepherding urban design and
architecture projects from conceptual
designs through construction for
public, commercial, and residential
projects. His work has ranged
in scale from regional blueprint
plans to detailed multimodal
street design projects. He is very
interested in the middle scale of
station area plans, downtown plans,
and neighborhood plans, and he
brings his understanding of the
intricacies and complexities involved
to the careful, complicated work of
developing visions that generate
excitement while being feasible in the
real world. Bruce is well known for
innovative planning and design work
on transit-oriented development
projects in Northern and Southern
California, and he is an accomplished
practitioner of the principles of Crime
Prevention Through Environmental
Design (CPTED). He is a highly
collaborative facilitator and has
successfully forged consensus
in numerous public workshop
settings. He is certified as a charrette
planner by the National Charrette
Institute and has led several projects
incorporating multiday design
charrettes for local and regional
governments.
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Key Staff
References
Geoff Rubendall

HAMID MOSTOWFI,

TRANSPORTATION

DIVISION MANAGER
City of Berkeley
T: (510) 981-6403
E: [email protected]
Project(s) Involved: Shattuck Avenue
Reconfiguration Project, Bancroft
Way Multimodal Improvements,
Highway 13 Corridor Safety
Improvements, San Pablo Avenue
(SR132)/Parker Street Intersection
Improvements

BJORN GRIEPENBURG,

PROJECT MANAGER
City of Petaluma
T: (707)-776-3672
E: bgriepenburg@cityofpetaluma.
org
Project(s) Involved: Petaluma ATP

CRAIG SCOTT, DIRECTOR OF

PUBLIC WORKS & ENGINEERING
City of Cotati
T: (707) 665-3620
E: [email protected]
Project(s) Involved: SR116/West
Cotati Avenue Corridor Safety
Improvements
Matthew Ridgway

MATT HOFFMAN, TOWN MANAGER
Town of Kensington, Maryland
T: (301) 949-2424
E: [email protected]
Project(s) Involved: Kensington
Bicycle & Pedestrian Priority Area
Plan, Maryland State Route 185
(Connecticut Avenue) Needs Analysis

ALEX BOURGEAU,

PLANNING MANAGER
Southeast Michigan Council of
Governments (SEMCOG)
T: (313) 961-4266
E: [email protected]
Project(s) Involved: Detroit Streets
for People Plan; Downtown Detroit
Transportation Study; SEMCOG
Multimodal Tool; Gratiot Avenue
Planning & Environmental Linkages
Study

MELANIE MINTZ, COMMUNITY

DEVELOPMENT DIRECTOR
City of El Cerrito
T: (510) 215-4339
E: [email protected]
Project(s) Involved: San Pablo
Avenue Specific Plan, El Cerrito
Active Transportation Plan
Ashlee Takushi

DIANA MEEHAN,

PRINCIPAL PLANNER
NVTA
T: (707) 259-8327
E: [email protected]
Project(s) Involved: NVTA Vision Zero

ERICA AHMANN-SMITHIES,

PUBLIC WORKS DIRECTOR
City of American Canyon
T: (707) 647-4366
E: esmithies@cityofamericancanyon.
org
Project(s) Involved: City of American
Canyon CSSA, 2022 Engineering
and Traffic Survey, Traffic Calming
Manual Update

LORIEN CLARK,

TRANSPORTATION PLANNER
City of Napa
T: (707) 257-9398
E: [email protected]
Project(s) Involved: City of Napa
CSSA, MTC VMT 1:1 Technical
Assistance
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Eleanor Leshner

MATT KELLY, SENIOR

TRANSPORTATION PLANNER
CCTA
T: 925-256-4730
E: [email protected]
Project(s) Involved: CCTA
Countywide Bicycle/Pedestrian
Plan Update & Vision Zero Policy
Framework

KEITH WILLIAMS, SENIOR PLANNER
Shasta Regional Transportation
Agency
T: 530-262-6192
E: [email protected]
Project(s) Involved: Caltrans Active
Transportation Program Cycle 6
Grant Writing

CARTER RUBIN, SENIOR

TRANSPORTATION LEAD
Natural Resources Defense Fund
(NRDC)
T: 310-434-2300
E: [email protected]
Project(s) Involved: Delivering Zero
Emissions Communities (San Jose &
San Diego, CA)
Bruce Brubaker

STACY SOUZA ELMS,

COMMUNITY & ECONOMIC

DEVELOPMENT DIRECTOR
City of Los Banos
T: 209.827.2433
E: [email protected]
Project(s) Involved: Los Banos
Downtown Specific Plan

MAYA DEROSA, AICP, COMMUNITY

DEVELOPMENT DIRECTOR
City of St. Helena
T: 707.967.2783
E: [email protected]
Project(s) Involved: Healdsburg
North Entry Area Plan

PAULA DANELUK, AICP, DIRECTOR
Butte County
T: 530.552.3656
E: [email protected]
Project(s) Involved: Upper Ridge
Community Plan
Additional Staff
The following staff are experienced
professionals who we have identified
as available and well-suited to
support Geoff and team on this
project.
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Terence Zhao

DATA ANALYTICS, VISUAL

COMMUNICATIONS & GIS ANALYSIS //

FEHR & PEERS
Terence' specialty lies in the field of
roadway safety, where he has led
roadway safety, Safe System, and
Vision Zero planning for jurisdictions
ranging from small towns to
regional, multi-jurisdictional
efforts, and with special focus
in ensuring they can be used in
securing competitive funding. He
also coordinates the grant programs
tracking and research group for the
region. Terence is also a graphic
design expert who sits on Fehr
& Peers’ Visual Design Discipline
Group and specializes in translating
complex information and datasets
into compelling visuals that can
communicate project findings in a
way that everyone can understand.

Terence has served as the data
analytics and visual design lead on
North Bay projects including SCTA’s
Countywide Active Transportation
Plan, the City of Petaluma’s Active
Transportation Plan, and NVTA’s
Countywide Vision Zero Plan.

As part of these projects, he has
led numerous relevant technical
analyses, such as identifying
connectivity gaps along routes to
key regional destinations and Level
of Traffic Stress (LTS) for bicycles, as
well as the creation of project visual
language that tailor to the needs of
the agency and community.

Taylor McAdam AICP

COMMUNITY BASED PLANNING,

COMMUNITY ENGAGEMENT, EQUITY
// FEHR & PEERS
Taylor leads Fehr & Peers’ Equity
and Community Engagement
Discipline Group and is eager to
find better ways to involve the
community in every stage of the
transportation planning process.

Her roots in the Bay Area and
training as a planner allow her to
take a high-level approach that
considers regional context, as well
as a detailed approach that reflects
the unique aspects of each project
and community. This approach has
served her well as a project manager
and community engagement lead
on multiple high-profile Bay Area
projects. In recent years, Taylor
has been involved with the SCTA
Countywide ATP, the Caltrain
Business Plan, and the San Rafael
Community Based Transportation
Plan (CBTP).

Ian Barnes PE
TECHNICAL ADVISOR: TRAVEL

DEMAND FORECASTING & TRAFFIC

OPERATIONS ANALYSIS // FEHR &
PEERS
Ian Barnes is a Principal with Fehr
& Peers, who oversees our practice
in the Petaluma, Walnut Creek
and Stockton offices. A native of
Sonoma County, Ian has an in-depth
knowledge of the transportation
and land use context in agencies
throughout the County. Ian is on the
forefront of how policy shifts (SB 743
VMT, federal Safe Systems policies,
and Caltrans process changes)
influence how transportation
planning and engineering
projects are brought forward from
conception through construction.

His technical expertise areas include
detailed multimodal operations
modeling as well as travel demand
forecasting model development and
applications – including overseeing
the latest update to the SCTA Travel
Demand Model. This combination
of experience with the local context,
key technical tools, and policy
experience have led to successes on
the following related projects:

US 101/Hearn Avenue Interchange
Project (Santa Rosa, CA); US
101/Petaluma Boulevard North
Interchange Project (Petaluma, CA);
Sir Francis Drake Boulevard Corridor
Study (Larkspur, CA); and SR 59
Multimodal Improvements (Merced,
CA)..

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Erin Ferguson PE, RSP2I
TECHNICAL ADVISOR: COMPLETE

STREETS, GRANT WRITING & SAFETY
// FEHR & PEERS
Erin enjoys working with
communities to plan for and
implement projects that build
toward a community vision. She
understands many communities’
desires to create a transportation
system that preserves their defining
characteristics and values, while
also addressing the fundamental
needs to provide safe, efficient,
and affordable transportation for a
wide range of travelers. To address
these challenges, Erin brings project
management, planning, preliminary
design, safety analysis, and traffic
operations experience she has
gained through numerous planning
studies, intersection feasibility
studies, intersection control
evaluation studies, and corridor
alternatives analysis. Her experience
includes developing preliminary
design plans for roundabouts,
conventional intersection forms,
and interchanges. Erin has also
performed numerous corridor
alternatives analyses that consider
multiple design alternatives and
their associated traffic operations,
safety, and right-of-way implications.

Meghan Mitman AICP, RSP2I
TECHNICAL ADVISOR: SAFETY &

COMPLETE STREETS // FEHR &
PEERS
Meghan has more than 20
years of experience managing
projects, developing and teaching
courses, and leading practitionerfocused research and guidebook development for local, state, and
federal clients. She specializes in
multimodal safety policy, planning,
and design, and focuses her practice
on implementing the Safe System
approach in support of Vision Zero
through data-driven, communityoriented, and equity-first strategies.

In addition to her role as the regional
principal of the Bay Area, Meghan
can leverage her roles as chair of
the ITE Safety Council, founding
chair of the ITE Complete Streets
Council, and member of the TRB
Pedestrians Committee. Some of the
publications and research Meghan
has led or contributed to include:
• ITE and Vision Zero Network Core
Elements of Vision Zero National
Benchmark
• California Complete Streets Safety
Assessments Technical Guidebook
• FHWA’s Integrating the Safe System
Approach with the Highway Safety
Improvement Program
• FHWA’s Primer on Safe System
Approach for Pedestrians and
Bicyclists
Adrian Engel PE, CASp
TECHNICAL ADVISOR: COMPLETE

STREETS & ACCESSIBILITY // FEHR &
PEERS
Adrian Engel is a Principal at
Fehr & Peers with over 20 years
of experience and established
industry leadership in Complete
Streets and bicycle and pedestrian
planning and design projects in
communities throughout California.

Adrian implements Complete
Streets and multimodal projects in
various urban, suburban, and rural
contexts. He has over a decade
of experience teaching technical
continuing education classes on
geometric design and Complete
Streets. Adrian balances all modes
of travel safely and efficiently.

He has unique qualifications as
a registered engineer with vast
roadway design experience and
LEED training allowing him to
balance environmental design
elements with technical engineering
design standards. His engineering
experience helps identify fatal flaws
and challenges early in the planning
process so that they do not hinder
implementation, and his teaching
experience allows him to convey
complex technical concepts to a
variety of audiences.
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Jaggi Bhandal PE, LEED AP

CIVIL PROJECT MANAGER // BKF
Jaggi’s diverse experience as a
project manager encompasses all
aspects of public improvements
including roadways, bicycle and
pedestrian access improvements,
and intersection improvements. He
has led the design and construction
of several projects involving the
development of Complete Streets
including roadway geometrics and
traffic calming measures; vertical
and horizontal alignments; utility
master planning and relocations;
and vehicular, pedestrian and bike
accessibility and staging during
construction. Jaggi has managed
several approval projects involving
multiple stakeholders from the
preliminary stages of planning
through design development and
to the final phases of construction.

His understanding of jurisdictional
requirements, commitment to
delivery, and dedication to his
projects and clients is instrumental
to the success of any project.

Amir Abdollahi PE

CIVIL PROJECT ENGINEER // BKF
Amir brings a decade of experience
in engineering design, plan review,
and construction inspection. He
has demonstrated his expertise in
shaping successful public projects
through his extensive design
background which encompasses
roadway widening, realignments,
bicycle and pedestrian access
improvements, Complete
Streets, streetscapes, pavement
rehabilitation, utility relocation,
and grading and drainage system
improvements. Amir specializes
in Complete Streets and active
transportation projects within the
Caltrans right-of-way.

Spence Koehler

PROJECT MANAGER // PLACEWORKS
Spence’s lifelong fascination with
art, music, and nature inspires his
work at PlaceWorks. He grew up in
the Sierra Nevada foothills before
coming to the Bay Area, where
studies in Industrial Design and an
affinity for the natural landscape
merged, leading him to the field
of Landscape Architecture. He
focuses his creativity on parks,
trails, and public places, benefiting
our communities and natural
surroundings. His familiarity with
plants in the California landscape,
combined with experience in
the construction field, guides
his approach. Spence applies
his design and rendering skills to
conceptual plans, planting plans,
visual simulations, and construction
drawings. A few of his past projects
include Lakeside Green Streets
and Tidewater Park for the City
of Oakland, Jean Sweeney Open
Space Park for the City of Alameda,
Downtown Plaza Improvements for
the City of Glendora, Crow Canyon
Gardens for the City of San Ramon,
and Iris Chang Park for the City of
San Jose.

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5. Scope of Work

5.1 Scope of
Work Statement
The scope of work included in
Attachment A of the RFP is detailed
and adequately describes the steps
our team will take to complete this
study. The following scope of work
statements describe the services
the Fehr & Peers team proposes to
provide to meet the objectives of the
study and fulfill the commitments in
the Caltrans Grant SOW. For clarity,
the Caltrans Grant SOW is reflected
in red italicized text, and additional
details about how we intend to
fulfill these as part of the study are
included in black text following each
task description.

Task 1
Existing
Conditions
The consultant shall participate in an
internal kickoff meeting with cty staff.

City staff and consultant will identify
and meet with regional partners
and community stakeholders to
gather information. Consultants
will collect relevant data on existing
conditions and constraints, including
but not limited to multimodal traffic
demand; current and future transit
needs; parking; land uses adjacent
to the corridor; any future plans from
Caltrans or the county that may
impact how the corridor is used. This
will entail desktop survey of existing
data as well as collection of new
data as necessary, such as segment
volumes and intersection turning
movement counts.

Fehr & Peers proposes to deliver
the Existing Conditions task by
providing the following services and
tasks:

Task 1a.

Kick-Off Meeting
Fehr & Peers will participate in a
kick-off meeting with city staff. Fehr
& Peers will work with the city to
develop an agenda and invitation
list for this initial meeting. Topics
for this meeting include reviewing
the contract scope of work, list of
deliverables, proposed schedule,
and our approach to the study,
as well as discussing roles and
responsibilities of the consultant
and city team, administrative team,
and invoicing related topics. We
intend to discuss key elements of
our approach including an outline
of our community and stakeholder
engagement plan, approach to
technical analysis and alternatives
development, and key milestones
along the course of the study.

Task 1b.

Data Gathering & Review

DATA NEEDS LIST
Fehr & Peers will develop a data
needs list that includes the type of
data, reports, and information the
city or their partners may have that
could inform this study.

REVIEW OF READILY AVAILABLE

DATA, PLANS, & DOCUMENTS
Once readily available documents
have been identified, provided, or
otherwise found, Fehr & Peers will
review the data, reports, plans and
other documentation to develop a
comprehensive summary of recent
studies and existing conditions, and
to help inform details regarding new
data that may need to be collected.

DATA COLLECTION
We will collect multimodal
turning movement counts at four
intersections (shown on map) for
up to six hours over the course of
a typical week. The specific time
periods of these turning movement
counts will be determined based on
discussions with the City
Task 1c. Task 1c.

Existing Condition Maps
We will develop a series of maps
showing the existing multimodal
infrastructure and services within
the study area, including walking,
cycling, parking locations , and
transit facilities (including service
levels). We will also develop a
map of property owners within
the study area, which will inform
key stakeholders and partners as
we investigate opportunities to
address needed enhancements in
the study area. We will develop a
map of documented crashes in the
study area and a map that identifies
opportunities and constraints within
the study area as it is related to
transportation, land use, and urban
design. Our work will build off the
mapping and existing conditions
work we have already done as part
of Sebastopol’s ATP update process.
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Task 1d. Task 1d.

Existing Traffic
Operations Assessment
Using data collected as Task 1b, we
will develop a model of the existing
traffic conditions in the core study
area, including the intersections of
North Main Street/McKinley Street,
North Main Street/State Route 12,
State Route 12/Petaluma Avenue,
and South Main Street/Burnett
Street. We will develop a model of
existing conditions within the core
study area, focusing on the detailed
traffic signal operations, phasing,
and volumes for these four study
intersections . We will utilize the
Visum and Vistro software for this
task to support the intersection
operations of the local downtown
core, setting us up to use these
models as part of the local and
regional alternatives development
(Task 3 and 4 work).

Task 1e. Task 1e. Existing
Conditions Report
We will document the findings of
all the above work in a technical
memorandum that will set the
foundation for our technical work
in subsequent tasks. We anticipate
developing a draft memorandum
and revising it based on one round
of consolidated comments from the
city.

Optional Task 1f.

Additional Data
Collection
Our base scope of work includes
collection of multimodal intersection
turning movement counts at four
intersections. If through discussion
of the project approach it is
determined that additional data
collection is needed, we can collect
additional data. A description of the
potential data that is not included in
our base scope of work and fee but
may be desired to inform existing
conditions work is as follows:

SEGMENT HOSE COUNTS
We could collect segment counts
of traffic volumes, speeds, and
classification at up to five locations
(shown on the map). This will
provide a baseline of traffic in the
study area to establish current travel
characteristics that our proposed
improvements would accommodate
or otherwise influence.

ADDITIONAL PEAK PERIOD

TURNING MOVEMENT COUNTS
We could collect multimodal turning
movement counts at five additional
intersections and crossings within
the core study area.

PARKING SURVEY
If a more detailed analysis of parking
inventory, occupancy, and turnover
is needed, we can conduct a parking
survey that would include inventory,
occupancy, and turnover for onstreet parking in the core study area and off-street parking facilities
owned and operated by the city
within the core study area.

Optional Task 1g.

Additional Transportation
Operations Assessment
This task includes updating our
model developed as part of Task
1d to include the additional data
collected as part of optional Task
1f. This model will be developed
and serve as an existing conditions
assessment of the signalized
intersections and major side-street
stop-controlled intersections in the
core study area.

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Joe Rodota Trail
N
High St
Laguna Park Way
Depot St
Wilton Ave
McKinley St
Keating Ave
Calder Ave
Fannen Ave
Willow St
Burnett St
S High St
Barnes Ave
Abbott Ave
McKinley St
Bodega Ave
N Main St S Main St
Petaluma Ave
Sebastopol Ave
Sebastopol
116 116
116
116
12 Ives Park
Ideal Data Collection Locations
Signalizing
Intersections
Unsignalized
Crosswalks
Unsignalized Crosswalks
with Pedestrian-Activated
Flashing Beacons
Unsignalized (SSSC)
Intersection
Unsignalized (SSSC)
Intersection with Pedestrian
Activated Flashing Beacons
Segment Hose Counts
(7-Day Volume, Speed,
Classication Counts)
Core Study Area

DATA COLLECTION LOCATIONS
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Task 2
Community Engagement
& Coordination
Consultants and staff will establish a flexible, multi-media engagement approach (electronic, virtual, and interactive) as well as traditional outreach, including walking audits of the project area. Overall project coordination with the project team is key to positive outcomes, especially prior to each community outreach meeting. The planning study
will include a robust, inclusive community engagement
component to develop up to three corridor alternatives.

The community engagement effort will be refined with the development of a Participation Plan with the consultant, and include the following:

PROJECT WEBSITE
The consultant will develop a project website to serve as a central clearinghouse for project-related information. It will include an interactive map of the project area where participants can provide comments, surveys for residents to provide input and vote on alternatives, information about upcoming events and milestones, and archived meeting
recordings and draft documents for review.

PUBLIC WORKSHOPS & FOCUS GROUPS
The consultant will work with the city to organize public workshops and focus groups to generate community
dialogue about the project and potential alternatives.

Meetings and focus groups may be in-person, virtual, or a hybrid format, and meeting days, times, and venues will be selected to maximize participation. CBOs will be engaged to help activate their constituencies, with a particular focus on groups that work with disadvantaged residents. The
participation of disadvantaged residents will be assessed during the planning process and additional targeted
outreach to these residents may be conducted if needed.

STAKEHOLDER MEETINGS
Stakeholder meetings will be conducted with representatives of selected organizations including businesses in Downtown, SCTA, and SCBC.

WALKING AUDITS
Walking audits will be held in the Downtown area to assess existing conditions and potential enhancements in terms of pedestrian facilities, bicycle facilities, transit access, and streetscape treatments.

SEBASTOPOL PLANNING COMMISSION

MEETINGS & WORKSHOPS
Workshops providing a space for project overview and
project updates, as well as opportunities for commission and public input, will be held throughout the process.

PROJECT MANAGEMENT TASKS
City Project Manager and consultant check-in meetings on a regular basis and consultant meetings with staff.

Fehr & Peers proposes to deliver the Community
Engagement & Coordination task by providing the
following services and tasks:

Task 2a. Participation Plan
Based on input received from the city and discussion
during the project kick-off meeting, Leshner Planning,
with support from Fehr & Peers, will refine the proposed community engagement and communication plan in a
Participation Plan. This plan will document the scope
of work, schedule, and engagement activities for this
study. Through this effort we will identify the highest and best use of consulting support for this effort, including consideration of alternative methods to seek and gather community input, including the concept of a multi-day
series of workshops on the corridor. For the purposes of scoping Task 2 at this stage, we anticipate three phases of community engagement:

1. Existing Conditions

2. Corridor Vision & Project Alternatives

3. Preferred Alternative & Draft Plan
We will develop and submit a draft Participation Plan to the city, and revise it based on consolidated comments
from the city.

Task 2b. Phase 1 Engagement
During Phase 1, we will seek to gather input from
stakeholders and the public on their lived experiences
within the study area and present analysis findings
from Task 1 Existing Conditions. Discussion questions
are anticipated to focus on existing needs, barriers, and opportunities for multi-modal travel within the study area.

The following activities have been assumed for scoping
purposes:

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PROJECT WEBSITE
We will develop a project website using the Social Pinpoint platform. The website will have project information, links to relevant documents, and interactive elements for
community members to see updates and provide input
into project elements. We propose using a map-based
survey to solicit feedback from the public during Phase 1.

PUBLIC WORKSHOP
We will plan and deliver one (1) public workshop
during this phase in collaboration with the city and key stakeholders. We recommend that it occur within the
study area, and function as an open house so that people can participate on their own schedule, with the possibility of discovering the event while passing by. City staff can use workshop materials for additional meetings, “mobile workshops,” or pop-up tabling events, if desired.

STAKEHOLDER MEETINGS
We will plan and deliver up to three stakeholder meetings during Phase 1, which could take the form of a meeting, focus group discussion, pop-up tabling events, and/or
walk audit (or combination). These meetings will focus
on engaging local businesses, CBOs, and disadvantaged
community members (e.g., Sebastopol Downtown
Association, Sebastopol Area Senior Center, low-income
housing residents). We have set aside additional time to meet with SCTA and SCBC separately (assume 1 hour
meeting each), if needed.

CITY COMMISSION MEETINGS
We will prepare a presentation and participate in one City Commission Meeting (e.g., Planning Commission) during
this phase. City Staff could present these materials to additional commissions, as needed.

MATERIALS
We anticipate incorporating graphics and materials
created as part of Task 1 Existing Conditions during this phase of outreach and have allocated an additional 24
hours and $500 to support the creation and printing of
Phase 1 engagement materials (e.g., PowerPoint, posters, flyers). We assume we will use the same set of materials for all Phase 1 activities.

PROJECT WEBSITE
We will update the project website on Social Pinpoint with relevant project information. For Phase 2, we propose
presenting the Corridor Vision and Project Alternatives developed as part of Task 3 Corridor Vision, Alternatives & Analysis with an option to vote on project alternatives and submit overall comments.

PUBLIC WORKSHOP
We will plan and deliver one (1) public workshop
during this phase in collaboration with the city and
key stakeholders, similar to Phase 1. City staff can use workshop materials for additional meetings, “mobile
workshops,” or pop-up tabling events, if desired.

STAKEHOLDER MEETINGS
During Phase 2 we will also plan and deliver up to
three stakeholder meetings, with a similar approach as
described in Phase 1. We have set aside additional time to meet with SCTA and SCBC separately (assume 1 hour
meeting each) during this phase, if needed.

MATERIALS
We anticipate incorporating graphics and materials
created as part of Task 3 Corridor Vision, Alternatives & Analysis during this phase of outreach and have allocated an additional 24 hours and $500 to support the creation and printing of Phase 1 engagement materials (e.g.,
PowerPoint, posters, flyers). We assume we will use the same set of materials for all Phase 2 activities.

Task 2d. Phase 3 Engagement
During Phase 3 we will present and gather feedback on
the Draft Plan and Preferred Alternative. We assume the following engagement activities:
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PROJECT WEBSITE
We will update the project website on Social Pinpoint with the Draft Plan and Preferred Alternative with an option to submit written comments.

PUBLIC PRESENTATION
We will plan and deliver one (1) presentation of the Draft Plan/Preferred Alternative. City staff can use presentation materials for additional meetings or presentations, if
desired.

CITY COMMISSION MEETINGS
We will participate in one City Commission Meeting (e.g., Planning Commission) during this phase. City Staff could present these materials to additional commissions, as
needed.

MATERIALS
We anticipate incorporating graphics and materials
created as part of Task 6 Draft and Final Plan during this phase of outreach, have allocated an additional 10 hours to support the creation of a PowerPoint presentation,
and assumed no printed materials will be needed for this phase.

Task 2e. Engagement Summary
Leshner Planning, with Fehr & Peer’s support, will draft a section for the draft plan summarizing the activities, findings, and results of Task 2 Community Engagement.

Task 2f. Project Management
& Coordination
During the course of the contract, Fehr & Peers will attend regular check-in meetings with City staff. These are
anticipated to be 30 minute meetings every two weeks,
or about 1 hour of meeting per month. This task includes time to coordinate meeting topics, prepare materials
if necessary, and to document action items where
applicable. This also includes effort related to monthly invoicing and progress reporting. We anticipate that these regular meetings can be used to gather feedback from and provide updates to other city staff if necessary.

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Wilton Ave
Berry Ln
Laguna Park Way
Depot St
McKinley St
Brown St
Barnes St
Willow St
Abbott Ave
Burnett St
Depot St
Barnes St
Petaluma Ave
McKinley St
N Main St S Main St
Bodega Ave
Petaluma Ave
116
116 116
116
116
116
116
12 Over 100 o-street
surface parking spaces
in the study area
Add pedestrian crossing
treatments (PHB) with
additional lighting
Upgrade signal
hardware and
explore ways to
improve phasing
for safety
Add pedestrian
safety crossing
measures, lighting,
and red curb for
improved sightlines
Explore opportunities to extend
street and multi-use pathway
connections along Abbot to
connect with north-south
connections to SR 12 and
Morris north of SR 12
Joe Rodota Trail extension /
Apple Blossom Trail opportunity
Upgrade signal
hardware and
explore ways to
improve phasing
for safety
Within the Core Study Area, there
are 3 signalized intersections and
8 uncontrolled intersections, 4 of
which have a pedestrian-activated
flashing beacon warning system
Over 100 o-street
surface parking spaces
in the study area
Buered bike lanes squeezed
between parking and
multi-lane highway
Buered bike lanes
cross heavy volume
right turn lane
Two southbound lanes for
entire stretch of Main Street
Second northbound
lane added here
About 50 on-street
parking spaces on
Main Street in
Study Area
C
CC
CCF
CCF
CC
AD
C B
C
F
AF
CC
CCC
BCF
BE
BC
AC
CC
CF
C
AC
C
C
CC
C
C
C
C
F
C
B
A
CCAC
CC
C
F
C
C
F
C
CCF C
C E
C
E
C
Core Study Area
Core Study Area Trac Signal Side Street Stop Control Pedestrian Activated Crossing Warning Piazza Hotel Project O
-Street Parking On-Street Parking
Local Road Safety Countywide ATP Projects (Draft)
Plan Recommendations
Existing Town Square Surrounded
by Auto Lanes and Parking
One-Way Class II Bu
ered Bike Lanes
on Petaluma Ave and Main St
xx xx

CORE STUDY AREA
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Task 3
Corridor Vision,
Alternatives, & Analysis
An overall design approach will be developed for SR 116 between Keating Avenue and Willow Street to the south, and for SR 12 between Barnes Avenue and High Street.

DEVELOP LOCAL ALTERNATIVES
The city envisions the development of three options which will be developed based on input from the public and from the various stakeholders, but could include, for example, improvements that: 1) benefit pedestrians and bicyclists without worsening the current level of service at various intersections in the Downtown area, 2) optimizes bicycle and pedestrian movement, but will likely impact the current level of service at various intersections, and 3) compromise between the two options with respect to vehicles versus pedestrian and bicycle movement. At least one option
should include a two-way street concept for the existing SR 116 one-way couplet.

DEVELOP ALTERNATIVES FOR REGIONAL ROUTES
Based on meetings with Caltrans, the county, the City of Santa Rosa, and SCTA stakeholders, alternative vehicle
capacity modifications for regional routes that may
affect through traffic in the city’s Downtown should be conceptualized. These should include, but not necessarily limited to Occidental Road, Todd Road, Llano Road
extension from SR 12 to Occidental Road, and potential
future interchange at SR 12 and Fulton Road including its connection to Occidental Road. At least one scenario should not include any regional vehicle capacity enhancements to inform the effects on the city.

ANALYZE SCENARIOS
The Downtown planning study will include a traffic
operational analysis and active transportation impact
assessments of the three options, as well as a planning level cost estimate for implementation. A preferred option will be identified based on the existing conditions analysis; input collected from agencies, stakeholder groups, and the public; and the alternatives analysis. There will need to be sufficient analysis for the City Council to select a preferred option, especially if there is an LOS reduction that is inconsistent with the General Plan.

CONCEPT PLANS & URBAN DESIGN
The stakeholder interaction, public input, analysis, and City Council review would result in a preferred scenario consisting of alternatives for both the city study area and for specific regional routes. Geometric concept plans
(equivalent to 30% design) will be prepared as well as an Urban Design Plan to be developed hand-in-hand with the traffic engineer coordinating with the urban design team members. The 30% geometric concept plans should be
prepared for the city study area only indicating intersection controls and lane geometrics, pedestrian facilities, and bicycle lanes and facilities. These concept plans should be developed as early in the process as possible so that there is sufficient time for review, updates, and modifications. The team’s urban designers should prepare streetscape urban design plans for the city study area including examples of pavement treatments, public spaces, parklets, street furniture, landscaping, and building façade improvements.

The urban design plan should include a component which
focuses on an enhanced connectivity between Main Street and the Barlow district. All the elements of the urban design plan should be done in an interactive fashion with the
team’s traffic engineering staff, especially for the in-street components.

Technical Review
The city will develop a TAC to review documents throughout the process, and provide feedback to the project team
related to the existing conditions issues; potential concepts; alternatives analysis; and, potential regional improvements (both within the city outside the core area and outside of city limits).

TECHNICAL ADVISORY COMMITTEE
Public agency partners including Caltrans, county of
Sonoma, City of Santa Rosa, and the Sebastopol Police, Fire, Planning, and Engineering Departments will be included in a TAC to provide guidance regarding alternatives.

Additionally, city staff will also work with these stakeholders and technical advisors informally as needed to gather
information needed for the project. The city may also
submit the concepts to Caltrans for technical review with the assistance of the consultant.

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Fehr & Peers proposes to deliver the Corridor Vision,
Alternatives, & Analysis task by providing the following services and tasks:

Task 3a. Develop High Level Concepts
Our team will build off the existing conditions and
community engagement efforts to identify up to eight high level concepts for downtown circulation that change the circulation and access in the core study area, including but not limited to the following changes:

A. Converting South Main Street to two-way
B. Converting Petaluma Avenue to two-way
C. Closing portions of Petaluma Avenue and McKinley Street D. Converting both South Main Street and Petaluma
Avenue to two-way
E. Converting either South Main St or Petaluma Avenue to two-way and converting the other street to one-way in either direction
For each of the reconfiguration concepts, we will list
the opportunities and trade-offs, including how the
configurations may affect parking, lane geometry, turn
pockets, turn prohibitions, bicycle facilities, pedestrian facilitates, and other public amenities like green
infrastructure, pocket parks/parklets, etc. Based on this qualitative assessment, we will screen out some of the
alternatives.

Task 3b. Identify Potential
Regional Improvements
Informed by our Task 1 data gathering efforts and
discussions with city staff and regional agency
representatives such as SCTA and City of Santa Rosa, we will identify potential regional improvements that would be expected to affect traffic to, from, and through the core study area. We will develop a map that illustrates the locations of improvements and basic information about
the project that would affect traffic in the core study area.

For each potential regional alternatives, we will use the Visum model developed in Task 1 to determine what traffic routing effects each regional improvement could have.

Task 3c. Develop Alternatives
We will package up local circulation alternatives from Step 1 and regional improvements in Step 2 to develop up to six alternatives. We anticipate the alternatives will include a combination of different configurations of the core study area, and set of regional improvements that would be
expected to have a reasonable effect on traffic to, from and through downtown.

Task 3d. Analyze Alternatives
Based on the alternatives identified in Step 3, we will evaluate the intersection operations of the four study
intersections at up to three alternatives. We will use the Visum model developed in Task 1 and the Vistro software to perform the intersection operations analysis. We will refine the details of each of the three alternatives to be compatible with project objectives (e.g. maintain level of service, prioritize safety for pedestrian crossings, etc.).

We anticipate providing these three alternatives during the Phase 2 Engagement phase for community and
stakeholder input.

Task 3e. Conceptual
Design Development
Once a preferred alternative has been identified, we will develop a 30% conceptual design plan for the downtown
core study area, including changes to the roadway,
bikeways, pedestrian realm, and other community
spaces in the core study area. Our plans will illustrate the proposed intersection controls, roadway geometrics,
pedestrian facilities, bicycle facilities, and opportunities for community spaces and other public amenities.

Our plans will be developed over a scaled aerial and
include representative photos and images to provide
the city and project partners with as much detail as
possible to understand the proposed elements of the
preferred alternative. We anticipate sharing our draft
plans with the city and community as part of Phase 3
Engagement, making refinements during the end of Phase
3 Engagement and prior to taking the draft plan to Council. 41 FEHR & PEERS
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Task 4
Regional Circulation
Assessment
Potential regional roadway enhancements outside the city limits to complement the recommended improvements
for Downtown will be identified and analyzed. Consultants will coordinate with the SCTA to use the countywide travel demand model to evaluate the impacts of proposed
changes to road and intersection configurations. Modeling exercises should consider existing travel modes as well as any potential future modes and technologies as appropriate.

Traffic modeling should also account for future development and its effect both with and without corridor reconfiguration.

Potential modifications to regional facilities outside of the city should include, but not be limited to: Occidental Road, Todd Road, Llano Road extension from SR 12 to Occidental Road and potential future interchange at SR 12 and Fulton Road including its connection to Occidental Road.

Fehr & Peers proposes to deliver the Regional Circulation Assessment task by providing the following services and tasks:
• Fehr & Peers will work with city and SCTA to develop
a baseline and future forecast model including the
preferred local alternative and assumptions for the
regional roadway network. The current SCTA model
forecast year includes land use forecast and other
data based on Plan Bay Area 2040. We propose using
our work updating other Bay Area models for Plan Bay
Area 2050 and the additional changes to the regional
transportation network, including a potential all-lane
tolling of US 101 from SR 116 to Interstate 580, which
would be expected to alter future forecast travel
demand in and around Sebastopol. We would use
the Fehr & Peers forecasting team that has recently
completed Plan Bay Area 2050 model updates as part
of other Caltrans facility-related projects, eliminating rounds of additional changes and coordination between
staff unfamiliar with the specifics of Caltrans District 4 Forecasting Branch requirements and how to adjust
SCTA modeling networks and data.

Task 5
Implementation Strategies
& Analysis Requirements
The implementation cost of the preferred scenario, including the Downtown study area modifications and the regional
routes, will be estimated based on coordination with SCTA staff. An implementation strategy including identification of key partners and potential funding strategies will be developed, also incorporating input from SCTA staff.

Depending on the changes proposed as part of the plan and its anticipated impacts, the level of environmental analysis anticipated for the next step of implementation will be determined in accordance with CEQA requirements.

Fehr & Peers proposes to deliver the Implementation
Strategies & Analysis Requirements task by providing
the following services and tasks:
• Fehr & Peers will develop a memorandum that
documents strategies to implement the preferred
alternative and the appropriate processes that would be needed to make changes in the state right-of-way. This
memorandum will include the following content:
• Identifying viable federal, state and regional grant
programs,
• Identifying methods to advance the design and
construction of the project, including opportunities
for quick-build and other phased approaches
• Caltrans review and approval process
• Recommendations for additional engagement,
planning, environmental review, and engineering
efforts that may be required
We have included the development of a draft and final
memorandum as part of this task.

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Task 6
Draft & Final Plan
The previously generated analysis, including the existing conditions report, alternatives assessment, preferred
corridor plan, and regional road network recommendations will be integrated into a draft plan. One of the community workshops will be devoted to presenting the draft plan to the public and soliciting comments. The plan will also be posted on the project web site and circulated for comments from local and regional stakeholders. Comments will be collected and incorporated into the plan as appropriate.

Fehr & Peers proposes to deliver the Draft & Final Plan task by providing the following services and tasks:

Task 6a. Draft Plan
Fehr & Peers will assemble all project deliverables to date to summarize the project study into a draft plan. A rough outline of the draft plan will be as follows, subject to revisions based on discussions with city staff and project partners:
• Project Overview & Context
• Participation Plan (From Task 2)
• Existing Conditions (From Task 1)
• Alternatives Assessment
• Preferred Alternative Concept Design
• Implementation & Next Steps (From Task 5)
We anticipate submitting an initial draft plan, (or "admin draft"), to ensure the appropriate elements are compiled for the city prior to providing the draft plan to project partners. Once the city provides comments on the admin
draft, we will revise the document and submit a draft plan to the city for distribution to project partners at their discretion for review. The presentation of the draft plan to the community and project partners is included in Task 2.

Task 6b. Final Plan
This task includes modifications to the draft plan
document in response to feedback from the community,
city, or other groups. It is expected that comments will be collected and formatted by the city and any conflicting comments will be reconciled by the city. Fehr & Peers will review the complete list of comments and propose an
approach to resolve all comments, as well as work with
the city on any comments that require clarifications before resolving as part of this task.

Task 7
Council/Board Review
& Approval
The finalized Plan will be presented to the Sebastopol
City Council and the SCTA board, if appropriate, for their approval.
• Two meetings with the Sebastopol City Council during
the process: (1) A project overview and preliminary review of alternatives will be presented to the City Council to provide comments; this will offer an additional public
input opportunity and may be a ‘study session’ format; (2) review and approval of final concept.
• Project will also be presented to one SCTA Board meeting and one Sonoma County Board of Supervisors meeting.

Fehr & Peers proposes to deliver the Council/Board
Review & Approval task by providing the following
services and tasks:

Task 7a. Presentation of Alternatives
Fehr & Peers will present the alternatives under
consideration to City Council for review in a workshop
format, which is expected to include the opportunity for additional input from the community at larger as part of the City Council meeting process. The comments provided during the meeting will be collected and used to inform the refinement of the alternatives to be analyzed.

Task 7b. Presentation of Final Plan
Fehr & Peers will present the Final Plan (Task 6b) to the City Council for review and adoption.
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5.2 Project Deliverables
The following summarizes the major deliverables that we propose to develop as part of this study:

TASK 1 DELIVERABLES
 Kickoff meeting agenda and notes
 Data needs list
 Results from data collection effort
 Existing Conditions Report (draft and final,
summarizing all the work conducted in Task 1)
TASK 2 DELIVERABLES
 Participation Plan (draft and final)
 Stakeholder meetings with key city groups,
Downtown merchants, the County of Sonoma,
SCTA, Caltrans, and the City of Santa Rosa
(including meeting summary notes)
 Public workshops and associated online
rebroadcast with presentation materials (meeting
notifications including social media posts,
summary notes)
 Focus groups and summary notes
 Walking audits and summary notes
 Project website, including online interactive map
 Online public surveys to solicit input and vote on
alternatives, provide a copy of survey instrument
and data collected, and survey analysis
 TAC meetings and presentation materials
 One Sebastopol City Council meeting
 Agendas for all meetings
 Minutes or summary notes for stakeholder
meetings, workshops, walking audits, TAC
meetings, and Planning Commission meetings
 Overall summary report of community
participation results
TASK 3 DELIVERABLES
 Exhibits illustrating potential concept alternatives for Downtown, including project components and
opportunities for urban design and streetscape
improvements
 Map(s) and Exhibit(s) illustrating potential
improvements for regional roadways
 Traffic analysis results for up to three alternatives  30% concept plans for the preferred alternative
 Planning level cost estimate for the preferred
alternative
TASK 4 DELIVERABLES
 Travel demand model analysis of alternatives,
including technical memo summarizing results
TASK 5 DELIVERABLES
 Planning level cost estimate for alternatives
 Identification of project partners and potential
funding sources
 General assessment of analysis to be required
under CEQA
TASK 6 DELIVERABLES
 Draft Plan
 Summary of public comments received
 Final Plan that includes a summary of next steps
towards implementation, credits, and a cover or
title page that includes the Caltrans and city logo
(developed and submitted in an ADA accessible
electronic copy)
TASK 7 DELIVERABLES
 Meeting minutes with resolution(s) and final draft
report
 Resolutions of acceptance and approval
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5.3 Cost Control & Budgeting Methodology
Fehr & Peers relies on a state-of-the-art project management system, the Deltek VantagePoint platform, which provides online, real-time cost, and budget status. This information is used to generate weekly and monthly progress reports. These monthly reports are provided with each invoice and include comparisons of project budget spent versus workload complete.

We remain in continual communication with our clients throughout each project because collaboration leads to successful, on-time, and on-budget projects. Our sensitivity to our clients’ schedule and budget needs has led to our track record of delivering quality services on budget and on schedule. Our invoices will be prepared based on the approved milestones or monthly, including the necessary detail to show progress on all active tasks. 45 FEHR & PEERS
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6. Schedule of Work
2024
Tasks Feb Mar Apr May Jun Jul Aug
TASK 1 - EXISTING CONDITIONS
1a Kickoff Meeting
1b Data Gathering, Collection & Review
1c Existing Conditions Maps
1d Existing Traffic Operations Assessment
1e Existing Conditions Report
TASK 2 - COMMUNITY ENGAGEMENT & COORDINATION
2a Participation Plan (Draft & Final)
2b Phase 1 Engagement
2c Phase 2 Engagement
2d Phase 3 Engagement
2e Engagement Summary
2f Project Management & Coordination
TASK 3 - CORRIDOR VISION, ALTERNATIVES, & ANALYSIS
3a Develop High Level Concepts
3b Identify Potential Regional Improvements
3c Alternatives Analysis
3d Analyze Alternatives
3e Conceptual Design Development
TASK 4 - REGIONAL CIRCULATION ASSESSMENT
Regional Circulation Assessment
TASK 5 - IMPLEMENTATION STRATEGIES & ANALYSIS REQUIREMENTS Implementation Strategies & Analysis Requirements
TASK 6 - DRAFT & FINAL PLAN
6a Draft Plan
6b Final Plan
TASK 7 - BOARD REVIEW & APPROVAL
7a Preparation, Attendance, Presentation to Board
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2025
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7. Cost Proposal / Estimated
Fee
Our team’s cost proposal is included as a separate attachment.

Certified payroll for our team members is available upon request. 49 FEHR & PEERS
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8. Conflict of Interest
Statement
The Fehr & Peers team is not aware of any financial,
business or other relationship with the City of Sebastopol that may have an impact upon the outcome of the
contract or the construction project.

The Fehr & Peers team is not aware of any clients who may have a financial interest in the outcome of this contract or the construction project that will follow.

The Fehr & Peers team is not aware of any financial interest or relationship with any construction company that might submit a bid on the construction project.

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9. Litigation
Fehr & Peers
There have been eleven lawsuits filed against us in the past fifteen years. All matters below are closed. Currently, Fehr & Peers is not involved in any active litigation matters. Nos. 3 and 4, and nos. 5, 6, and 7 below are related and were handled in tandem:

1. Allendorf v. City of Roseville, et al., California Superior Court in and for the County of Placer, Case no. S CV 21291 (Fehr & Peers named on September 4, 2007).

Plaintiff alleged that he lost control of his bike when it became entangled in an unattached traffic counting cable, and alleged causes of action for general liability against, Fehr & Peers’ client City of Roseville, Fehr & Peers, and Fehr & Peers’ traffic counting subconsultant, All Traffic Data.

Fehr & Peers was defended by All Traffic Data pursuant to a tender of defense.

Outcome: All Traffic Data settled with plaintiff in May 2008.

Fehr & Peers did not pay any part of the settlement and was dismissed.

2. State of Nevada, ex rel. Its Department of Transportation v. Parsons Brinckerhoff Group Administration, Inc. / Parsons Brinckerhoff Group Administration, Inc. v. BRG Engineering, Inc., et al., First judicial District Court of the State of Nevada in and for Carson City, Case No. 08 OC 00052 1B (Fehr & Peers named on May 2, 2008).

In 2008, Plaintiff Nevada DOT sued Defendant prime
consultant Parsons Brinckerhoff Group Administration,
Inc., alleging a number of design issues that were
uncovered during construction of certain roadways.

Defendant brought a third-party complaint against
subconsultant Fehr & Peers, among others, alleging that the design issues were in part related to the work of Fehr & Peers.

Outcome: Fehr & Peers was subsequently dismissed
without prejudice on October 27, 2009, without having paid any damages or settlement.

3. De Luna, et al. v. City of Aurora, et al., District Court for the City and County of Denver, State of Colorado, Case No. 2015CV031490 (Fehr & Peers named on May 29, 2015); and

4. Mena v. City of Aurora, et al., District Court for the City and County of Denver, State of Colorado, Case No.
2015CV031874 (Fehr & Peers named on May 29, 2015).

These are two separate lawsuits stemming from two
separate motor vehicle accidents involving different
plaintiffs but at the same intersection. Fehr & Peers
allegedly provided subconsultant traffic signal engineering design services for the renovation of a freeway off-ramp intersection in 2013. Plaintiffs claim that they were
travelling in the intersection when they were hit by
automobiles traveling in different directions. The drivers in the automobiles that hit plaintiffs are alleged to have run red traffic signals, but plaintiffs claim that the intersection constitutes a dangerous condition and sued fifteen
defendants, including Fehr & Peers, the prime consultant, the City of Aurora, and the Colorado Department of
Transportation.

Outcome: Plaintiff in the Mena action agreed to voluntarily dismiss Fehr & Peers in June 2016. In November 2016, Fehr & Peers settled with plaintiff in the De Luna action for $22,000 and was dismissed.

5. Pillow v. Utah Department of Transportation, et al., Third Judicial District Court in and for Salt Lake County, State of Utah, Case No. 160900691 (Fehr & Peers named on
February 8, 2016);

6. Zimmerman v. Utah Department of Transportation, et al., Third Judicial District Court in and for Salt Lake County, State of Utah, Case No. 160904047 (Fehr & Peers named on August 15, 2016); and

7. Erickson v.Utah Department of Transportation, et al., Third Judicial District Court in and for Salt Lake County, State of Utah, Case No. 160903125 (Fehr & Peers named on May 18, 2016).

These are another three separate lawsuits stemming
from two separate motor vehicle accidents at the
same intersection, involving different plaintiffs. As a subconsultant, Fehr & Peers supposedly provided a
temporary traffic re-routing plan in a freeway on-off
ramp redesign and reconstruction project. Plaintiffs
Zimmerman and Erickson claim that they were travelling
in the intersection being reconstructed when they were
hit by automobiles traveling in different directions. Plaintiff Pillow allegedly hit plaintiff Zimmerman in the Zimmerman accident. All plaintiffs claim that the intersection being 51 FEHR & PEERS
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reconstructed constituted a dangerous condition. Fehr
& Peers was not involved in the redesign, temporary
configuration of the intersection, or placement of traffic signals, but was sued with myriad others related to the project.

Outcome: In January 2017, Fehr & Peers settled with
plaintiff in the Erickson action for $2,500 and was
dismissed. In August 2017, Fehr & Peers was dismissed
from the Pillow and Zimmerman actions.

8. Louis Quaintance v. State of California, et al., Alameda County Superior Court, State of California, Case No.

RG16809853 (Fehr & Peers named in March 2017).

Fehr & Peers allegedly provided a traffic rerouting plan in a water pipeline project and rerouted traffic in an opposite direction onto a lane. Plaintiff alleges that he was riding a bike in the lane in what was previously the opposite
direction, and on what was previously the outside of the lane, when his wheel was caught in a grate over a water inlet and plaintiff was injured. Plaintiff sued the State, the water agency, the contractor, and the subcontractor in charge of redirecting traffic. After a year, plaintiff, the contractor, and the subcontractor named Fehr & Peers as a defendant and cross-defendant, even though Fehr & Peers has had no part in the design, placement, or the supposed replacement of the grate to make them bike-safe.

Outcome: In October 2017, Defendants reached a global
settlement with plaintiff into which Fehr & Peers agreed to contribute $80,000.

9. Graham v. City of Saratoga, et al., Santa Clara County Superior Court, State of California, Case No. 115CV282466; Court of Appeal of the State of California, Sixth Appellate District, Case No. H046067 (Fehr & Peers named on May 24, 2016).

Fehr & Peers allegedly provided a feasibility study and a conceptual plan for a bike path that runs along a
state route through the City of Saratoga. Subsequent
improvements were made by others to an intersection
along the route. Plaintiff bicyclist alleges that he was severely injured when he collided with an automobile
turning left at the intersection. Plaintiff brought suit against the city and the State. After a year of litigation, plaintiff added as defendants the engineering firm allegedly
involved in the improvement of the state route, and also Fehr & Peers.

Outcome: Superior Court granted Fehr & Peers' motion
for summary judgement, which was affirmed on appeal in
February 2022.

10. Alok Jain, et al. v. City of Milpitas, et al., Santa Clara County Superior Court, State of California, Case No.
18CV325365 (Fehr & Peers named on March 8, 2019).

Plaintiffs are deceased’s children who allege that their mother was killed while crossing South Main Street in the City of Milpitas on a mid-block crossing. Plaintiffs allege that the mid-block crossing and the surrounding areas
constitute a dangerous and defective condition. Fehr &
Peers was allegedly a subconsultant in providing traffic engineering services in several intersections surrounding the mid-block crossing. It denies any involvement in the design of the mid-block crossing on which the deceased
was killed. Nevertheless, it was sued with myriad others, including the alleged prime consultant for Fehr & Peers’ work, the City, and a general contractor.

Outcome: In March 2022, the Superior Court entered
judgment in favor of Fehr & Peers after Fehr & Peers
brought an unopposed motion for summary judgment.

11. City of San Clemente, et al. v. Foothill/Eastern
Transportation Corridor Agency, et al., Riverside County Superior Court, State of California, Case No. RIC 1800232 (Fehr & Peers named on March 14, 2019).

Plaintiffs filed a petition for peremptory writ of mandate and a complaint for declaratory and injunctive relief
to have declared void certain contracts between the
Foothill/Eastern Transportation Corridor Agency (TCA),
Fehr & Peers and others, and to enjoin Fehr & Peers and others from providing further professional services under those contracts. Plaintiffs allege that the TCA exceeded its authority in entering into these contracts but did not allege any wrongdoing on the part of Fehr & Peers.

Outcome: Superior Court sustained Fehr & Peers' demurrer but granted Plaintiffs leave to amend the Complaint.

Subsequently, Plaintiffs stipulated that Fehr & Peers is not a defendant, but a real party in interest, and dismissed Fehr & Peers in April 2021.

PlaceWorks
PlaceWorks is currently involved in a construction defect case involving the Embarcadero Bridge over the Lake
Merritt Channel. General Contractor Flatiron West, Inc. filed the initial complaint on October 29, 2019 against the City of Oakland for Breach of Contract. The City of Oakland cross-complained against T.Y.Lin /AECOM on
July 21, 2020. T.Y Lin/AECOM subsequently filed a crosscomplaint against DCE/PlaceWorks on March 5, 2021. The claims against DCE/PlaceWorks include breach of contract, indemnity, and declaratory relief. The claims are currently pending.

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10. Contract Agreement
If selected, we propose to execute this work pursuant
to the agreed upon terms and conditions of our Master
Agreement for Engineering Consulting Services dated
November 28, 2023, and/or our Agreement with the City
dated July 18, 2023, for a VMT project. If, upon selection, the City would like to use the contract included in the RFP, we would like to propose the following revisions to that contract:

1. STANDARD OF PERFORMANCE (Section 5)
Changes Requested: Consultant represents and warrants
that it has the qualifications, experience and facilities necessary to properly perform the services required
under this Agreement in a thorough, competent and
professional manner. Consultant shall at all times faithfully, competently and to the best of its ability, experience
and talent, perform all the services described herein. In meeting its obligations under this Agreement, Consultant shall perform its services under this Agreement in
accordance with the care, skill, and diligence ordinarily exercised by professionals providing similar services in the same or similar locale and under similar circumstances
to that of Consultant under this Agreement employ, at a minimum, generally accepted standards and practices
utilized by persons engaged in providing services similar to those required of Consultant under this Agreement.

Reason for Changes: We are providing the definition of
the prevailing, professional standard of care consultants are to meet in their professional services. The stricken language creates a heightened standard of care that is
unknown and undefined. Falling short of the standard
of care is the definition of negligence. Professional
liability insurance only covers the insured professional's negligence in the performance of its services. It does not cover contractual obligations to meet a standard higher than the prevailing, professional standard of care. Agreeing to a heightened standard of care creates an uninsurable contractual liability for Consultant.

2. INSPECTION AND FINAL ACCEPTANCE (Section 6)
Changes Requested: City may reasonably inspect
and accept or reject any of Consultant’s work under
this Agreement, either during performance or when
completed. City shall reject or finally accept Consultant’s work within sixty (60) days after submitted to City, unless the parties mutually agree to extend such deadline. City shall reject work by a timely written explanation, otherwise Consultant’s work shall be deemed to have been accepted.

City’s rejection of Consultant’s work shall be limited to work that is not in accordance with this Agreement, is
defective, or contains errors. City’s acceptance shall be conclusive as to such work except with respect to latent defects and fraud. Acceptance of any of Consultant’s work by City shall not constitute a waiver of any of the provisions of this Agreement including, but not limited to, the
sections pertaining to indemnification and insurance.

Reason for Changes: Consultant should be paid for its
services performed in accordance with the terms of this Agreement and the standard of care as revised.

3. INSURANCE REQUIRED (Section 7)
Changes Requested: Special Risks or Circumstances
The City of Sebastopol reserves the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances.

Reason for Change: We cannot agree to comply with any
insurance requirements beyond those specified in this
agreement if we are not clear what they are, if we can meet them, or how cost-prohibitive they may be. If the City has a unilateral ability to increase the minimum insurance
coverage requirements the Consultant must meet, or to
obtain coverage beyond those types of policies specified in Section 7, there is no guarantee that Consultant can meet the increased requirements depending on the cost to procure increased insurance minimum limits or the cost to obtain additional insurance policies.

4. INDEMNIFICATION (Section 8, Paragraphs 1 & 2)
Changes Requested: Consultant shall indemnify and hold
harmless City, its agents, officers, officials, and employees, and volunteers from any and all claims, demands, suits, loss, damages, injury, and/or liability (including any and all reasonable costs and expenses in connection therewith), incurred by reason of any negligent or otherwise wrongful act or omission to the extent caused by the negligence, recklessness, or willful misconduct of Consultant, its
officers, agents, employees and subcontractors, or any of them, in Consultant’s performance of its services under or in connection with this Agreement; and Consultant
agrees at its own cost, expense and risk to defend any
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brought or instituted against City, its agents, officers, officials, and employees and volunteers, or any of them, arising out of such negligent or otherwise wrongful act or omission, to the extent caused by Consultant’s negligence, recklessness, or willful misconduct in the performance
of its services under this Agreement and to pay and
satisfy any resulting judgments . In no event shall the cost to defend charged to Consultant exceed Consultant’s
proportionate percentage of fault.

When Consultant under this Agreement is duly licensed
under California Business and Professions Code as an
architect, landscape architect, professional engineer, or land surveyor (“design professional”), the provisions of this section regarding Consultant’s duty to defend and
indemnify apply only to claims that arise out of or relate to the negligence, recklessness, or willful misconduct of the design professional.

If any action or proceeding is brought against
Indemnitees by reason of any of the matters against
which Consultant has agreed to indemnify Indemnitees
as provided above, Consultant, upon notice from City,
shall defend Indemnitees at Consultant’s expense by
counsel acceptable to City, such acceptance not to be
unreasonably withheld. Indemnitees need not have first
paid for any of the matters to which Indemnitees are
entitled to Indemnification in order to be so indemnified.

However, in no event shall the cost to defend charged to Consultant exceed Consultant’s proportionate percentage of fault. The insurance required to be maintained by
Consultant shall ensure Consultant’s obligations under
this section, but the limits of such insurance shall not limit the liability of Consultant hereunder. The provisions of this section shall survive the expiration or earlier termination of this Agreement.

The provisions of this section do not apply to claims to the extent occurring as a result of caused by the City’s sole negligence or willful acts or misconduct.

Reason for Changes: Consultant is providing engineering services under this Agreement. These changes align
Consultant’s indemnity obligations with California Civil Code section 2782.8.

5. OWNERSHIP OF DOCUMENTS (Section 11)
Changes Requested: Please add the following to this
Agreement as Section 11(C):

However, notwithstanding the foregoing, and any
provision to the contrary herein, intellectual property owned or created by any third party other than Consultant, its subcontractors, or City (“Third-Party Content”), and inventions, improvements, discoveries, methodologies,
models, formats, software, algorithms, processes,
procedures, designs, specifications, findings, and other intellectual properties developed, gathered, compiled
or produced by Consultant or its subcontractors prior to or independently of their performance of this Agreement (“Background IP”), including such Third-Party Content
or Background IP that Consultant or its subcontractors
may employ in its performance of this Agreement, or may incorporate into any part of the Work Product, shall not be the property of City. Consultant, or its subcontractors as applicable, shall retain all rights, titles, and interests, including but not limited to all ownership and intellectual property rights, in all such Background IP. Consultant
and its subcontractors as applicable, grant City an
irrevocable, non-exclusive, non-transferable, royaltyfree license in perpetuity to use, reproduce, prepare derivative works based upon, distribute, disclose, derive from, perform, and display, such Background IP, but
only as an inseparable part of, and only for the purpose intended by creation of, the Work Product. In the event the Work Product contains, or incorporates any Third-Party Content, or derivative work based on such Third-Party
Content, or any compilation that includes such ThirdParty Content, Consultant shall secure all licenses to any such Third-Party Content, but only as an inseparable part of the Work Product, where such licenses are necessary
for City to utilize and enjoy Consultant 's services and the Work Product for their intended purposes. Any use
of Consultant’s Work Product for any other project or
purpose not authorized in writing by Consultant, any
changes to the Work Product made by anyone other than
Consultant, and any use of incomplete Work Product shall be at City’s or any other user's sole risk, and Consultant shall bear no liability for any such unauthorized use,
reuse, or modifications to the Work Product. City agrees to indemnify, defend and hold Consultant and its officers, agents and employees harmless, from any claims, losses, damages, costs, including without limitation attorneys' fees, arising out of any such use, reuse, or modifications to any of the Work Product not authorized by Consultant.

Reason for Changes: In the course of performing our
services, we, or our subcontractors, may use our own
preexisting IP and the IP of a third party. These changes protect those rights and clarify the ownership of the
work product provided in the course of the Consultant’s services.

SEBASTOPOL MAIN STREET PLANNING & REDESIGN PROJECT 54
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Appendix
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Geoff Rubendall, PE, TE,
RSP1
Project Manager

EDUCATION
B.S., Civil & Environmental Engineering
University of California at Berkeley, 2004

REGISTRATIONS
Licensed Civil Engineer, State of California,
#71946
Licensed Traffic Engineer, State of California,
#2620
Road Safety Professional Level 1, #823

AFFILIATIONS
Institute of Transportation Engineers:

Member
San Francisco Bay Area Planning and Urban
Research Association: Member

EXPERTISE
• Traffic Engineering
• Transportation Planning
• Complete Streets
• Multimodal Planning & Engineering
• Bikeway Facility Design
• Traffic Signal Design
• Traffic Control Design
• Signing/Striping Design
• Roadway Safety Lighting Design
• Site Access & Circulation
• Traffic Operations & Analysis
• Project & Program Management
ABOUT
Geoff is a Principal at Fehr & Peers, currently leading the Fehr & Peers North Bay office in Petaluma. Geoff has extensive experience evaluating and enhancing the built environment to improve access and circulation for all modes. His technical background includes numerous elements of transportation planning and traffic engineering, including geometric design, bicycle/pedestrian planning, traffic signal design, roadway safety lighting, rail design, traffic operations and analysis, as well as bicycle and pedestrian facility design. Until early 2023, Geoff led Fehr & Peers’ Engineering Discipline Group, a group of internal staff passionate about expanding engineering knowledge and expertise and evolving the state-of-the-practice.

Leveraging the value of different perspectives, Geoff collaborates with technical experts from across the firm to ensure clients have continued access to accurate data, and context-sensitive, innovative solutions.

EXPERIENCE
Embarcadero Enhancement Project (San Francisco, CA)
Fehr & Peers supported SFMTA’s Embarcadero Enhancement Program (EEP) on a variety of efforts including a robust data collection effort, a complete streets study of the Embarcadero from Townsend Street to North Point Street, and a circulation study of the Pier 39/Fisherman’s Wharf area with the goal of providing safe travel routes for bicyclists and pedestrians. Our work included Alternatives analysis, concept design, and specialized studies for major enhancements along the corridor and Pier 39, including an innovative data dashboard to view traffic count data in a useable, dynamic way. As Project Manager, Geoff led the team of planners, data scientists, and engineers to support SFMTA in a variety of ways. Geoff worked closely with SFMTA staff and key stakeholders including Port of San Francisco staff to evaluate potential changes to the Embarcadero to prioritize safe access and circulation for all users along the corridor.

Shattuck Avenue Reconfiguration Project (Berkeley, CA)
As part of an on-call contract with the City of Berkeley, Fehr & Peers peer reviewed designs developed by another consultant for a Shattuck Avenue reconfiguration effort. As a result of some severe issues related to accuracy and completeness, Fehr & Peers took over the development of design documents (PS&E) for the project in downtown Berkeley, including the reallocation of a portion of the downtown area to bus only operations. Geoff served as Project Manager for this effort. .

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Geneva & Harney Multimodal Access Improvement
Project (San Francisco, CA)
As Project Manager, Geoff managed a multidisciplinary team of Fehr & Peers staff and civil engineering sub-consultants to study multiple access and circulation options in the southeast area of San Francisco, near the US-101 interchange. Under his leadership, the team evaluated previously identified alternatives and developed more options to address key pedestrian, bicycle, and transit connectivity through the local neighborhoods and regional destinations. Geoff’s creativity and innovative approach led to the development of a large set of illustrative diagrams to summarize existing data, offer opportunities for improvements, and provide conceptual design plans for three alternatives, all to improve multimodal access and circulation across the US-101 corridor. The study served as the basis for the next phase of project development as SFCTA seeks to complete environmental
clearance and final design for these improvements.

Bancroft Way Multimodal Improvements
(Berkeley, CA)
As part of the complete streets pilot project for the City of Berkeley’s repaving program, Fehr & Peers evaluated two alternative designs for Bancroft Way between Dana Street and Fulton Street. The project served as an interim signing and striping effort for planned sidewalk and signal modifications to be implemented at a later date. As Associate-in-Charge for the project, Geoff provided design oversight and technical support for the planning and design effort. The preferred alternative included a two-way protected bikeway, dedicated transit lane, and changes to signal phasing at intersections to improve mobility for all users. Geoff developed the final signing and striping plans and construction management to support the installation of these improvements for the community.

SR 116 & West Cotati Avenue Reconfiguration
(Cotati, CA)
Geoff is serving as Project Manager preparing 35% design for the reconfiguration of SR116 from Alder Drive to Redwood Drive in Cotati. The project includes a realignment of the West Cotati Avenue intersection and improvements that complement
proposed development projects along SR116 currently under design development.

Highway 13 Corridor Safety Improvements
(Berkeley, CA)
Geoff served as Project Manager supporting design, permitting, and implementation of various Improvements along Highway 13 (Tunnel Rd and Ashby Ave) in Berkeley as part of the city’s Caldecott 4th Bore Settlement.

El Camino Real (SR 82) Grand Boulevard Initiative Pilot Studies (Redwood City & Palo Alto, CA)
Fehr & Peers prepared a bus speed and reliability study for SamTrans’ Route ECR to understand root causes of bus delay and identify transit prioritization measures. Route ECR is a 26-mile trunk service along State Route 82/El Camino Real that accounts for one quarter of SamTrans ridership despite a one-way travel time of over two hours. Fehr & Peers analyzed travel times and reliability using our Reliability+ tool to understand how bus speed and reliability varies by time of day and during the COVID-19 pandemic. This analysis was paired with an inventory of existing bus stop conditions, a public outreach process to identify corridor challenges, and engagement with city staff and bus operators.

Based on this analysis, Fehr & Peers prepared a detailed set of recommendations for near-term operational enhancements and a capital improvement plan for the corridor to achieve bus rapid transit-like service. These recommendations were presented on both a corridor-wide scale as well as an individual city-specific scale to streamline interface between SamTrans and its partner jurisdictions. In collaboration with cities and Caltrans, an implementation plan was developed to illustrate the different ways capital improvements can occur. Geoff served as Technical Advisor for this effort.

El Camino Real Corridor Safety Improvements
(South San Francisco, CA)
Geoff acted as Technical Advisor for the Bicycle and Pedestrian Improvement Plan for El Camino Real in the South San Francisco Town of Colma. The project included three phases of public outreach, development of three conceptual design alternatives, determination of a final alternative, and identification of potential funding sources. It also included coordination with Caltrans and other stakeholders throughout the decision-making process to ensure project success.

San Pablo Avenue (SR 132) & Parker Street
Intersection Improvements (Berkeley, CA)
Under Geoff’s leadership, a team of Fehr & Peers planners and engineers prepared plans, specifications, and estimates for new intersection safety improvements at the San Pablo Avenue and Parker Street intersection in Berkeley, which included working with Caltrans to seek approval of the proposed improvements.

The new improvements included a new traffic signal, median improvements, new directional curb ramps, and relocated AC Transit bus stops. Though collaboration with the city, Caltrans, and the project sponsor, Geoff and his team refined the project to meet both city and Caltrans standards, while guiding the project sponsor through the process and meeting the obligations of the sponsor’s conditions of approval.

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Matthew Ridgway, AICP, PTP, RSP1
Multimodal Planning, Area Plans, &
Complete Streets

EDUCATION
B.A., Urban Studies, San Francisco State
University, 1990

REGISTRATIONS
American Institute of Certified Planners,
#011694
ITE Professional Transportation Planner, #80
Road Safety Professional Level 1, #821

AFFILIATIONS
American Planning Association:

National Capital Chapter Member
Institute of Transportation Engineers:

Bicycle & Pedestrian Council Executive
Committee Member
Association of Pedestrian & Bicycle
Professionals: Member

HONORS & AWARDS
ITE Coordinating Council Best Project Award:

Design Guidelines to Accommodate
Pedestrians and Bicycles at Interchanges, 2017
ITE Bicycle & Pedestrian Council Best
Technical Project - Utah DPH Bicycle and
Pedestrian Master Plan Handbook, 2012
ITE Coordinating Council Outstanding Volunteer,
ITE Planning Council and APA Best Practice,
2009:Guide for Conducting Pedestrian Safety
Assessments in California
California APA Project of Merit for MacArthur
BART Access Feasibility Plan, 2008
Sacramento Area COG Project of the Year –
Sacramento Pedestrian Master Plan, 2006
ABOUT
Matthew Ridgway has been involved in many of Fehr & Peers’ highest visibility and most complex projects. His key strength is his broad background and multi-modal approach. Many of these projects have involved the development of tools for assessing unique performance measures, including safety, and design of innovative transportation facilities, including safety implications. Matthew has contributed to several national publications, many for the Institute of Transportation Engineers.

PROJECT EXPERIENCE
Sonoma Countywide Active Transportation Plan (Sonoma County, CA) Fehr & Peers is developing a Countywide Active Transportation Plan for Sonoma County Transportation Authority and its partner agencies. The Countywide ATP will identify regional routes and priorities as well as prepare localized ATP updates for SCTA's ten local partner agencies. The ATP development includes extensive community engagement to inform recommendations and priorities alongside data analysis. Matt is serving as Technical Advisor for this effort.

Maryland 185 & 187 Corridor Needs Assessment
(Montgomery County, MD)
Working with RK&K, Fehr & Peers completed comprehensive needs assessments for MD 185 between Western Avenue, Chevy Chase Circle, and MD 193 (University Boulevard), as well as MD 187 between Oakmont Avenue, West Cedar Lane, and Democracy Boulevard, balancing the needs of all users in the face of significant traffic, limited right-of-way, and the anticipated 2022-2023 Purple Line opening. The comprehensive needs assessments identified recommendations for potential longterm improvements, including concepts to address pedestrian and bicycle network deficiencies. In 2019-2020, MDOT SHA District 3 identified and has begun implementing safety improvements and is considering incorporating additional measures to improve safety for all users into an ongoing resurfacing project. Matthew served as Project Manager.

Hagerstown Downtown Bicycle & Pedestrian Priority Area Plan (Hagerstown, MD)
Fehr & Peers worked with RK&K, the Hagerstown/Eastern Panhandle Metropolitan Planning Organization, City of Hagerstown, and MDOT State Highway Administration to develop a Bicycle and Pedestrian Priority Area Plan for downtown Hagerstown. The Plan identifies bicycle and pedestrian needs, safety concerns, challenges, and improvements. This Plan, developed through a collaborative process including a workshop, walking audit, and group review of preliminary recommendations, includes a number of unique recommendations Agenda Item Number 5 Agenda Item 5 Number
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such as extending the urban “feel” of downtown Hagerstown an additional block to the east along Dual Highway to
encourage slower vehicle speeds and establish expectations that pedestrians are present in this area and building on the use of the city’s alley system to facilitate low stress travel in areas where constrained streets do not offer opportunities for protected bikeways. The Plan also included a comprehensive evaluation of pedestrian treatments at downtown signals including recommendations on more consistent and
comprehensive crosswalk placement and use of automatic
recall in areas with high pedestrian demand. Matthew served as Project Manager and Principal-in-Charge.

Del Norte TOD Complete Streets Improvement Project
(El Cerrito, CA)
Fehr & Peers was retained to assist with the development of concepts for protected bike lanes on San Pablo Avenue and Cutting Boulevard in El Cerrito. In addition to concept developments, Fehr & Peers prepared the Transportation
Operations and Analysis Report (TOAR) for Caltrans, which included a few key additional elements due to the Complete Streets nature of the project. These additional elements included a geometric layout, a detailed description of each project element and how it was consistent with several existing documents and guides to show that every project element had a basis for its design, a specific address of Caltrans policy on Complete Streets, and SimTraffic model outputs. Fehr & Peers was further required to prepare a safety memorandum for this effort, as the Highway Safety Manual (HSM)-based safety assessment was not applicable for a Complete Streets project as that analysis only considers differences from traditional geometric standards. Caltrans allowed us to document the safety benefits of the project using their Local Road Safety Manual, along with other safety considerations. Ultimately, the project design elements were tied to these proven safety countermeasures, and the resulting Fehr & Peers led memorandum replaced the typical HSM safety analysis required for Caltrans projects. Matthew served as Technical Advisor for this effort.

Safe Streets Pinellas Vision Zero (Pinellas County, FL) Fehr & Peers worked closely with Forward Pinellas to prepare an MPO-led Vision Zero Plan for Pinellas County. Our first task was to develop a custom logo for the project that could be used to brand all project deliverables and communications, including online public feedback tools and an interactive StoryMap. A challenge that Forward Pinellas faces as a regional MPO is a lack of ability to directly implement projects. This project provided a unique, regional opportunity to organize and activate partner agencies, local stakeholders, and community groups around Vision Zero. The project approach was tailored to bring a diverse group of stakeholders together, including local agency staff, FDOT staff, health experts, law enforcement, and local
community members to build and train a Vision Zero Task Force, and empower member agencies to become enduring champions of Vision Zero. Public outreach included capacity building sessions for task force members, a public engagement strategy that quickly pivoted from in-person to online due to COVID-19, and a series of demonstration projects, including a near-miss analysis, an educational campaign related to the installation of a new RRFB, a pilot project partnered with the City of St.

Petersburg to install a partially protected intersection (currently under construction with after data schedule for collection in early 2022). As Fehr & Peers developed the High Injury Network (HIN), we prepared a story map to share with the public the work in progress and solicit feedback about where transportation safety issues occur in their communities. Fehr & Peers also developed a Vision Zero Action Plan with a toolbox of engineering
countermeasures. Fehr & Peers won the 2021 Esri IMGIS
Conference Partner Award under the category of Innovative Analytics for mapping of the High Injury Network. Matthew served as Principal in Charge.

Detroit Streets for People Transportation Master Plan
(Detroit, MI)
As subconsultant to WSP, Fehr & Peers supported Streets for People, the City of Detroit’s comprehensive transportation plan.

As part of this effort, Fehr & Peers developed multimodal layered networks and associated multimodal performance measures; completed an update to the city’s proposed bike network; and developed the city’s first high priority pedestrian network. Vision Zero objectives were a key consideration including development of a High Injury Network, using a custom-built GIS tool to process collision data, and countermeasures to reduce injuries and deaths related to traffic collisions. The outreach program, conducted by projects + PEOPLE, was heavily oriented toward inclusion and diversity and enabled development of transportation
recommendations uniquely suited to Detroit. Matthew served as Project Manager.

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Ashlee Takushi, RSP1
Planning Lead & Deputy Project Manager

EDUCATION
B.S., Civil Engineering, California Polytechnic
State University at San Luis Obispo, 2017
Institute of Transportation Engineers Career
Development, Implementing the Safe System
Approach Certification, 2023

REGISTRATIONS
Engineer in Training, State of California,
#165048
Road Safety Professional Level 1, #962

AFFILITATIONS
Institute of Transportation Engineers:

Member & SF Bay Area Board Member

EXPERTISE
• Transportation Impact Analysis
• Pedestrian Planning & Design
• Citywide Safety Planning
• Multimodal Safety Planning
• Project Management
• Roadway Safety
ABOUT
Ashlee is drawn to transportation engineering because of the potential to improve communities by understanding their local goals and needs while offering fresh ideas that have been successfully implemented in other regions by similar community types.

Since joining Fehr & Peers, Ashlee has worked on a variety of projects, gaining experience and interest in transportation impact analyses, pedestrian planning and design, and citywide safety planning. Ashlee is well-engaged in roadway safety work, serving as a leader in the company’s Safety Discipline Group, and serving as a board member of the ITE San Francisco Bay Area Chapter. She is committed to working closely with local agencies to develop community driven solutions that improve safety for all users. Highly organized and collaborative, Ashlee excels at project management and client service and is currently overseeing all administrative and logistical aspects of the On-Call Consulting Master Professional Services Agreement.

EXPERIENCE
Sebastopol VMT (Sebastopol, CA)
Fehr & Peers is supporting the City of Sebastopol in address SB 743 and the transition of CEQA transportation analysis from congestion-based metrics to the statemandated metric of vehicle-miles traveled. The switch to the VMT metric enables the city to align the CEQA transportation section analysis more closely with goals and policies related to sustainability and climate. However, the VMT analysis methods and thresholds present unique challenges for agencies on the periphery of an MPO that are served by limited and infrequent transit services or that have a high driving mode share. Ashlee is serving as Project Manager.

MTC VMT Policy Adoption Technical Assistance (Multi-City, CA) Fehr & Peers led the local technical assistance program for MTC on SB 743 implementation. This program included training modules, templates, office hours, and one-on-one assistance to guide local jurisdictions through the VMT policy adoption process. Through this program, jurisdictions have provided Fehr & Peers a detailed understanding of the opportunities and challenges facing individual counties on VMT mitigation. Fehr & Peers was able to leverage over a decade of research into the implementation of statewide VMT measurement and reduction strategies to help local jurisdictions adopt policies and reform CEQA processes. We have developed VMT calculator tools and VMT thresholds and mitigation strategies for numerous municipalities and other lead agencies throughout the state, including Napa County, which Ashlee oversaw as Project Manager.

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NVTA Regional & Local Vision Zero Plan
(Napa Valley, CA)
Fehr & Peers prepared a regional Vision Zero Plan for NVTA that includes both the unincorporated and incorporated areas of Napa Valley. The plan set a Vision Zero goal with a regional high injury network to focus on key areas where crashes have occurred, and to create a systemic approach to reduce future fatal and severe injury crashes from happening. Key findings from recently completed LRSPs from the county, City of Napa, and City of American Canyon were incorporated with targeted expansion to connect to Safe System elements and principles. The plan included specific local findings for City of Calistoga, City of St.

Helena, and the town of Yountville who did not have adopted LRSPs. The plan’s development included agency stakeholder and community engagement focused on ensuring inclusion of equity priority communities and voices. Ashlee is Project Manager for this effort.

American Canyon & Napa Complete Streets Safety
Assessment (American Canyon, CA)
Fehr & Peers worked with SafeTREC at the University of California at Berkeley to deliver Complete Streets safety assessments for six cities throughout California in 2022 and eight cities in 2023.

Ashlee served as Project Manager for the American Canyon and City of Napa efforts in reviewing historic collision data, their recently completed Safe Routes to School Report, understanding key safety issues, completing safety walk audits, and delivering a summary report with project recommendations for related intersection locations.

Sonoma Countywide Active Transportation Plan
(Sonoma County, CA)
Fehr & Peers is developing a Countywide Active Transportation Plan for Sonoma County Transportation Authority and its partner agencies. The Countywide ATP will identify regional routes and priorities as well as prepare localized ATP updates for SCTA's 10 local partner agencies. The ATP development includes extensive community engagement to inform recommendations and
priorities alongside data analysis. Ashlee is assisting with the Sebastopol plan and leading plans for Rohnert Park and Cotati.

City of American Canyon Traffic Calming Manual
(American Canyon, CA)
Ashlee is serving as the Project Manager in updating the city’s 2011 Traffic Calming Manual. This effort focuses on conducting three meetings with city staff and first responders to identify what parts of the program have worked thus far and what the city may want to redevelop as part of this update. The manual includes a flowchart of the steps towards traffic calming implementation on roads citywide and devices that are applicable based on roadway classification.

Solano Countywide Local Road Safety Plan
(Solano County, CA)
STA first developed the Solano Travel Safety Plan in 2018 to address the identification of locations in local jurisdictions with safety issues. With Ashlee serving as Project Manager, Fehr & Peers assisted STA and their seven member agencies in
prioritizing and applying for safety improvements while meeting the new statewide LRSP criteria. The final plan included individualized chapters for several cities throughout the county.

Fehr & Peers’ role included creating a prioritized list of safety projects for local jurisdictions based on data-driven safety analysis, preparing a non-infrastructure toolbox in line with the Safe System Approach, and assisting the City of Benicia, City of Suisun City, and City of Vallejo in preparing HSIP applications.

Ashlee served as Project Manager for this effort.

Contra Costa County Vision Zero Safety Action Plan
(Contra Costa County, CA)
Ashlee served as the Project Manager in the development of Contra Costa County’s Vision Zero Safety Action Plan. The Safety Action Plan focused on preparing a collision landscape analysis and a high-injury network based on the most recent (2014-2018) collision data. The team presented the analysis to a stakeholder advisory group and solicited feedback, as well as created a community outreach webmap to understand where the
community felt unsafe walking, biking, or driving. The Vision Zero Action Plan supplemented the engineering-focused
recommendations from the Safety Action Plan to include all road users and post-crash care. Strategies were identified along with the responsible parties to lead the actions of reducing KSI collisions on county-owned roadways.

Shadelands Multimodal Improvement Plan
(Walnut Creek, CA)
Fehr & Peers prepared a multimodal improvement plan for the Shadelands Business Park. Ashlee assisted in creating the existing conditions report that includes analysis of the roadways, pedestrian networks, bicycle networks, transit services, parking, wayfinding signage, street lighting, and connections to parks and key off-site destinations. For the recommendations report, Ashlee provided conceptual designs, analysis, and alternatives evaluation to make Shadelands a safer multimodal-friendly community.

Concord Local Road Safety Plan (Concord, CA)
Ashlee assisted Fehr & Peers’ efforts in developing Concord’s LRSP, which identifies priority safety improvement projects based on high-risk roadway features that are correlated with particularly severe collision types. Development of the LRSP will incorporate input from a multi-disciplinary stakeholder group organized by Fehr & Peers. Strategies will include roadway design projects, education programs, and enforcement efforts, based on safety efficacy research and equity best practices. These strategies were also dynamically adapted in the wake of tragic crashes that occurred over the course of the project. The outputs from the plan will also be used to assist the city in grant applications.

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Terence Zhao
Data Analytics, Visual Communications, & GIS
Analysis

EDUCATION
M.A., Sociology, Stanford University, 2019
B.A., Urban Studies, Stanford University, 2019

AFFILIATIONS
Institute of Transportation Engineers:

Member & SF Bay Area Section Treasurer

LANGUAGE SKILLS
Mandarin Chinese, written & verbal

PUBLICATIONS
626: The Rise of an Asian American Suburb
and the Future of Housing and Place in
America, honors thesis, 2019, available at
https://purl.stanford.edu/rz632jx3679.

EXPERTISE
• Roadway Safety
• Safe System Approach
• Geographic Information Systems (GIS)
• Graphic Design
• Visual Communications
• Data Visualization
ABOUT
Terence is a Senior Transportation Planner in Fehr & Peers’ Walnut Creek office. His specialty lies in the field of roadway safety, where he has led roadway safety, Safe System, and Vision Zero planning for jurisdictions ranging from small towns to regional, multi-jurisdictional efforts, where he is focused on ensuring that resulting safety plans can be leveraged by local jurisdictions in securing competitive Federal, state, and local funding. In this capacity, he also coordinates the grant programs tracking and research group for the region. Terence is also a graphic design expert who sits on Fehr & Peers’ Visual Design Discipline Group and specializes in translating complex information and datasets into compelling visuals that can communicate project findings in a way that everyone can understand.

PROJECT EXPERIENCE
NVTA Regional & Local Vision Zero Plan (Napa Valley, CA) Fehr & Peers is developing a regional Vision Zero Plan for the Napa Valley Transportation Authority (NVTA). The plan will include unincorporated and incorporated areas of Napa Valley. It will set a regional Vision Zero goal with a regional high injury network informed by Safe System principles. Key findings from recently completed local road safety plans from the county, City of Napa Valley, and City of American Canyon will be incorporated with targeted expansion to connect to Safe System elements and principles. The plan will include specific local findings for City of Calistoga, City of St. Helena, and Town of Yountville who previously did not have a local road safety plan. The plan’s development includes agency stakeholder and community engagement focusing on ensuring inclusion of equity priority communities and voices. Terence is serving as the Technical Lead for the project, directing the collision analysis, mapping, and visual design of the project.

Sonoma Countywide Active Transportation Plan (Sonoma County, CA) Fehr & Peers is developing a Countywide Active Transportation Plan for Sonoma County Transportation Authority and its partner agencies. The Countywide ATP will identify regional routes and priorities as well as prepare localized ATP updates for SCTA's ten local partner agencies. The ATP development includes extensive community engagement to inform recommendations and priorities alongside data analysis. Terence is serving as the Technical Lead for the project, directing data analysis such as Level of Traffic Stress (LTS), gaps along key regional routes, and identification of priority projects. He also led the creation of a visual language for the project used throughout project maps and deliverables.

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Petaluma Active Transportation Plan (Petaluma, CA)
Fehr & Peers is preparing an update of the City of Petaluma’s Bicycle and Pedestrian Master Plan. Terence served as the Data Analysis, Mapping, and Graphic Design Lead for the project. He developed a visual language for the project based on elements from existing city branding that is used by all deliverables over the course of the project. He also developed an interactive, mapbased digital tour of the project that augments in-person community outreach and feedback. As part of the project, Terence is also leading the development of a unique bikeway design guide, using a series of 3D visualizations to model common roadway typologies and illustrate Safe System principles and key design considerations to be made around implementing bicycle facilities that are safe and comfortable for all users.

CCTA Countywide Vision Zero
(Contra Costa County, CA)
Terence is managing Fehr & Peers’ ongoing work with the Contra Costa Transportation Authority (CCTA) to develop a Countywide Vision Zero and Systemic Safety Approach. Since the completion of the initial Vision Zero project in 2020, Terence has continued to advise and support CCTA on several additional follow-on efforts, including bringing its safety programs into compliance for the Federal Safe Streets for All (SS4A) program, which allowed CCTA to apply for and win nearly $29 million in grant funding in 2023, the largest such grant in California.

Concord Local Roadway Safety Plan (Concord, CA)
Terence managed Fehr & Peers’ effort in developing Concord’s Local Road Safety Plan (LRSP), which identifies priority safety improvement projects based on high-risk roadway features that are correlated with severe collision types. Development of the LRSP will incorporate input from a multi-disciplinary stakeholder group organized by Fehr & Peers. Strategies will include roadway design projects, education programs, and enforcement efforts, based on safety efficacy research and equity best practices. These strategies were also dynamically adapted in the wake of tragic crashes that occurred over the course of the project. The plan was tailored towards the city’s current and ongoing efforts in securing competitive grant funding at the Federal, state, and local levels.

Winter Park Drive Complete Street & Concept
Development Study (Casselberry, FL)
Fehr & Peers prepared a complete street and concept
development study for the Winter Park Drive corridor in Casselberry, FL. The almost 4-mile corridor contains a variety of street cross-sections and right-of-way limitations. Terence led the development of a project style guide, including colors, mapping templates, and a custom project logo. He also led the
development of online community engagement experiences for the project that sought to gather community input in the face of pandemic-related restrictions surrounding in-person events. He designed interactive online tours that kept community members updated through each stage of the project development process, including a platform that allowed community members to
provide feedback and another that allowed them to explore in detail each of the three alternatives corridor concept plans being proposed for the corridor.

BART Berkeley-El Cerrito Corridor Access Plan
(Berkeley, CA and El Cerrito, CA)
BART is planning to build transit-oriented developments at three stations along the Richmond line: El Cerrito Plaza, North Berkeley, and Ashby stations, bringing much needed housing to the region. These projects will be built on existing BART rider parking lots, impacting how some BART riders can get to and from those stations. The Fehr & Peers team is working with BART, local and regional agencies, and community members to develop a list of access strategies through this Plan. Terence served as the Task Lead and Technical Advisor for the mapping and data
visualization aspects of the project, creating key graphics that were crucial in illustrating the effort to and garnering support from the public.

Napa Housing & Safety Element Updates
(Napa County, CA)
Fehr & Peers provided an assessment of roadway capacity under specific evaluation scenarios defined by Napa County. The goal of this project is to provide the county with an approach to comply with SB 99 and AB 747 as part of the Multi-Agency Local Hazard Mitigation Plan update, which covers both the
unincorporated areas of Napa County, as well as the
incorporated municipalities of American Canyon, Calistoga, Saint Helena, and Yountville. Project work includes evacuation route identification, SB 99 and AB 747 assessments, scenario
recommendations, and the identification of policies and implementation programs that will support the overarching goals of the project. Terence served as Project Manager for this effort.

Sonoma County Safety Element (Sonoma County, CA)
Fehr & Peers is completing an AB 747 and SB 99-compliant evacuation analysis for the Sonoma County Safety Element. The work will provide an assessment of roadway capacity under specific evacuation scenarios defined by the county. Building on evacuation planning efforts undertaken by the Sonoma County Department of Emergency Management, Fehr & Peers is helping to assess potential evacuation scenarios to better help the county prepare for those events. Work includes evacuation route identification, SB 99 accessibility assessment, scenario recommendations, and the identification of policies and implementation programs best suited for the county and its residents. Terence is Project Manager for this ongoing project.

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Taylor McAdam, AICP
Community-Based Planning, Community
Engagement, & Equity

EDUCATION
M.A., City & Regional Planning, University of
North Carolina at Chapel Hill, 2017
B.A., Urban Studies, Stanford University, 2013

REGISTRATIONS
American Institute of Certified Planners,
#32918

AFFILITATIONS
Women’s Transportation Seminar: Member
American Planning Association: Member

PUBLICATIONS
Private Transit: Existing Services and
Emerging Directions (2018), TCRP Research
Report 196.

EXPERTISE
• Community Outreach & Engagement
• Long Range Plans
• Community-Based Plans
• Transit Alternatives Analysis
• Equitable Planning
• Public Meeting Facilitation & Presentation
• Policy Framework Design
ABOUT
Taylor is a leader in Fehr & Peers’ Equity and Community Engagement Discipline Group and is eager to find better ways to involve the community in every stage of the transportation planning process. Her roots in the Bay Area and training as a planner allow her to take a high-level approach that considers regional context, as well as a detailed approach that reflects the unique aspects of each project and community.

This approach has served her well as project manager and community engagement lead on multiple high-profile Bay Area projects.

TAM Countywide Transportation Plan (Marin County, CA)
Fehr & Peers is working alongside Transportation Authority of Marin (TAM) planners to develop Marin’s first countywide transportation plan and countywide CBTP. The plan will develop a blueprint for local corridor planning and complete streets, create a transit priority plan for the county, prepare the county’s transportation infrastructure and services for climate resilience, and holistically plan for multimodal mobility and connectivity throughout the county. Taylor serves as lead for the CBTP, facilitates the Equity Working Group, and oversees the subconsultant leading engagement.

Caltrain Business Plan (San Francisco Bay Area, CA)
Taylor led the outreach and equity elements of the Caltrain Business Plan. She led an assessment of equity outcomes of the long-range service vision and prepared policy and planning recommendations to advance equitable access to the system.

Recommendations included items on fare structure, service schedules, station access, infrastructure placement, and the planning and engagement processes. As Outreach Lead for the Business Plan, Taylor translated technical elements for public and stakeholder outreach. She also coordinated partner agency engagement with Caltrain staff and ensured that the plan website was updated.

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Grand Boulevard Initiative
(Redwood City & Palo Alto, CA)
Taylor led the existing conditions analysis and development of outreach materials and outreach programming for a multi-city effort to improve multimodal access and safety along El Camino Real. The study involved multiple rounds of outreach in the communities including pop-up events and a protected bikeway demo. All outreach materials were translated into Spanish and all outreach events included Spanish translators.

Canal Community-Based Transportation Plan (CBTP)
(San Rafael, CA)
MTC’s CBTPs take a grass-roots approach to addressing
transportation issues facing low-income communities around the Bay Area. In her role as Project Manager, Taylor coordinated closely with the Canal Alliance, a local CBO, to engage residents in a space and language that is familiar and a format that is conducive to robust discussion. Taylor’s team distilled community feedback on issues, solutions, and priorities and developed an implementation strategy with funding suggestions and a selection of projects highlighted as quick-build for near-term
implementation.

TOD Pedestrian Access Plan (San Mateo, CA)
In her role as Community Engagement Lead, Taylor developed a community-driven outreach plan by interviewing key
stakeholders in the senior, Latinx, and youth communities. These were community segments previously identified by the City of San Mateo as “hard-to-reach.” The stakeholder interviews revealed unique outreach methods to reach each community subset as well as a diversity of engagement methods ranging from an online scavenger hunt to in-person focus groups.

South San Francisco General Plan Update
(South San Francisco, CA)
Taylor served as Project Manager for the transportation elements of South San Francisco’s General Plan update. Taylor led Fehr & Peers’ work on existing conditions, VMT thresholds,
transportation alternatives, and general plan policy development.

Taylor provided regular presentation updates to the Citizen Advisory Committee and City Council. She also curated and facilitated a community workshop on transportation trends with guest speakers, a best practice showcase, and a Q&A session with community attendees.

SFMTA Waterfront Resiliency Transportation
Assessment (San Francisco, CA)
SFMTA has engaged Fehr & Peers to help define and evaluate transportation alternatives that align with the port’s adaptation strategies to address seismic and sea-level rise hazards along its eastern waterfront. Taylor is managing a team of transportation modeling, visual communication, and engineering experts to frame an analysis methodology and evaluation criteria. She regularly facilities meetings with the full consultant team, multiple SFMTA divisions, the port, and their consultant teams. The results will need to be communicated to a range of stakeholder
audiences.

Mobility 2020 East of 101 Strategic Plan
(South San Francisco, CA)
Taylor served as a Planner on a strategic plan for transportation improvements in the East of 101 Area in South San Francisco. The plan analyzed existing travel patterns using StreetLight data as well as the potential transportation effects of projected land use changes in the east of 101 employment district. Through a stakeholder engagement process with local employers and partner agencies, the plan identified a set of infrastructure and service improvements to enhance person throughput and
address underlying deficiencies in vehicle, transit, bike, and pedestrian systems. Projects were prioritized into near- and longterm implementation lists and assigned scores for relative cost and implementation difficulty.

Presidio Trust Long-Range Transportation
Implementation Strategy (San Francisco, CA)
Taylor served as Project Manager and oversaw a team of over five internal staff and three subconsultants working with Presidio Trust to develop a Long-Range Transportation Implementation Strategy for the Presidio. The project included an asset management evaluation, cost-benefit analysis for various transit delivery models, bicycle and pedestrian accessibility comparisons, parking demand, and revenue forecasts. The Fehr & Peers team worked closely with Presidio Trust to prepare a multi-part investment strategy for the next 0-5, 5-10, and 10-20 years that is cost efficient, increases access for all, and reduces the park’s greenhouse gas emissions.

Market Octavia Plan Amendment & Civic Center Public
Realm EIRs (San Francisco, CA)
Taylor served as Lead Project Engineer on a transportation team providing the EIR section for the Hub and Civic Center Public Realm Plan—a comprehensive plan addressing land use and street network changes in the Mid-market and Civic Center neighborhoods of San Francisco. Taylor’s team utilized a pioneering TCRP transit delay methodology (a first for the city) to understand the transit travel time impacts of the proposed land use and street network changes. This transit methodology has since been incorporated into the city’s transportation impact analysis guidelines.

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Ian Barnes, PE
Principal

EDUCATION
MS, Civil Engineering, University of California
at Berkeley, 2011
BS, Civil Engineering, Magna Cum Laude,
California Polytechnic State University at San
Luis Obispo, 2010

REGISTRATIONS
Licensed Civil Engineer, State of California,
#C81389

AFFILIATIONS
Institute of Transportation Engineers:

International Consultants Council Member
Young Professionals in Transportation:

Founding Officer of the San Francisco Bay
Area Chapter

PUBLICATIONS
Impact of Peak and Off-Peak Tolls on Traffic in
the San Francisco-Oakland Bay Bridge Corridor
(lead author), UC Berkeley Global Metropolitan
Studies, 2011

EXPERTISE
• Land Use Impacts
• Community Impacts
• SB 743 Implementation
• VMT & CEQA Analysis
• Transportation Planning & Engineering
ABOUT
Ian Barnes is a Principal with Fehr & Peers, who oversees our practice in the Petaluma, Walnut Creek and Stockton offices. A native of Sonoma County, Ian has an in-depth knowledge of the transportation and land use context in agencies throughout the county. Ian is on the forefront of how policy shifts (SB 743 VMT, federal Safe Systems policies, and Caltrans process changes) influence how transportation planning and engineering projects are brought forward from conception through construction. His technical expertise areas include detailed multimodal operations modeling as well as travel demand forecasting model development and applications, including overseeing the latest update to the SCTA Travel Demand Model. Ian is a leader in the field of. Ian is familiar with Sebastopol and its local context through his work with the city on VMT.

EXPERIENCE
Sebastopol VMT (Sebastopol, CA)
Fehr & Peers is supporting the City of Sebastopol in addressing SB 743 and the transition of CEQA Transportation analysis from congestion-based metrics to the State-mandated metric of vehicle-miles traveled (VMT). The switch to the VMT metric enables the city to align CEQA Transportation section analysis more closely with goals and policies related to sustainability and climate; however, the VMT analysis methods and thresholds present unique challenges for agencies on the periphery of an MPO that are served by limited/infrequent transit services and/or that have a high driving mode share. A key item in this project is to review the SCTA model’s performance within the city and surrounding environs. Ian is serving as Principal-in-Charge for this effort.

Sonoma Model Update (Sonoma County, CA)
Fehr & Peers obtained mobile device data from StreetLight Data to provide an updated understanding of Sonoma County travel patterns and to support the update of the Sonoma County Travel Model. The model was updated to a base year of 2019 and a future year of 2040. The focus of the model development effort was to enhance the representation of visitor/tourism travel and winery/agricultural uses. Data obtained through the Travel Behavior Study was used to inform the public and decision makers about Sonoma County travel patterns and to increase the confidence in forecasts that will be used for various short- and long-term planning studies. Ian oversaw Fehr & Peers’s work on this project.

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US 101/Petaluma Boulevard North-Old Redwood
Highway Interchange Analysis (Petaluma, CA)
Ian served as lead Project Engineer as Fehr & Peers completed the transportation analysis for the US 101/Petaluma Boulevard North-Old Redwood Highway interchange project in Petaluma, California. Ian was responsible for the development of future year forecasts using outputs from the Sonoma County Transportation Authority travel demand model. The forecasts were approved by Caltrans staff and used in the subsequent traffic operations analysis of the proposed interchange improvements package.

US 101/Hearn Avenue Interchange PA/ED
(Santa Rosa, CA)
Fehr & Peers completed the transportation analysis for the PA/ED phase of the US 101/Hearn Avenue interchange project in Santa Rosa, California. As lead Project Engineer, Ian was responsible for the development of future year forecasts using outputs from the Sonoma County Transportation Authority travel demand model.

The forecasts were approved by Caltrans staff and used in the subsequent traffic operations analysis of the proposed
interchange improvements package.

St. Helena General Plan Update EIR (St. Helena, CA)
Ian served as the Project Manager and Associate-in-Charge for the Fehr & Peers team that prepared a CEQA transportation impact analysis of the St. Helena General Plan Update. In addition to building consensus in a community concerned about
transportation and traffic congestion, Ian led the team in determining which of the two candidate Napa County travel demand models to use in the analysis of the General Plan Update. Ian successfully documented the CEQA transportation findings in the EIR Transportation Chapter. Fehr & Peers is continuing its work with the city to develop CEQA VMT
thresholds to respond to the challenges posed by the
implementation of Senate Bill 743.

Lafayette Housing Element VMT Support
(Lafayette, CA)
Ian is Principal-in-Charge for the Fehr & Peers team assisting Environmental Science Associates and the City of Lafayette in considering the transportation impacts of the city’s Housing Element Update by leveraging Fehr & Peers’ knowledge of current CEQA Guidelines that incorporate SB 743 requirements.

Impacts to the transportation system related to the update are based on the VMT generated by future residents of the
expanded number of sites, as well as the increased intensity of development on those sites. The analysis will ultimately capture the proposed changes at each site identified in the current General Plan to create a programmatic EIR.

Petaluma SB 743 & General Plan Update
(Petaluma, CA)
With Ian as Associate-in-Charge, Fehr & Peers provided
transportation planning services in support of the City of Petaluma’s SB 743 Implementation and General Plan Update. In this effort, Fehr & Peers assisted the city with setting a VMT baseline and identifying a VMT calculation methodology based on a review of the existing travel demand models within the region. Fehr & Peers provided guidance on VMT accounting methodologies, including VMT metrics by land use type, and VMT threshold setting reduction strategies. Lastly, Fehr & Peers prepared VMT TIA guidelines for use on future land development projects within the city, as well as providing guidance on incorporating elements of the SB 743 Implementation project into the city’s General Plan Update.

Kenwood Winery Evacuation Analysis (Kenwood, CA)
With Ian serving as Principal-in-Charge and Project Manager, Fehr & Peers supported the Kenwood Ranch Winery project team in its effort to advance the project through the County of Sonoma's design review process. Based on discussions between Fehr & Peers and the project team, the project team completed an analysis of the project's effect on evacuations of the local area due to wildfires. The need for this analysis is based (in part) on the recent CEQA court decision in Lake County whereby an EIR was deemed to be inadequate due to the lack of a sufficient analysis around the project's effect on the ability of the local community to evacuate due to a wildfire (or other natural disaster). Also recently, a court ruling in Placer County (which has a detailed evacuation plan for the portion of the county where the subject project is located) found a quantitative evacuation analysis to be adequate for CEQA purposes.

CCTA VMT Mitigation Framework
(Contra Costa County, CA)
Fehr & Peers led the consultant team developing Contra Costa Transit Authority’s leading-edge study of programmatic
approaches to mitigating environmental impacts to
transportation at the regional level through VMT banks and exchanges. Fehr & Peers worked closely with CEQA and legal experts to develop a VMT Mitigation Framework for Contra Costa County, identifying public agency roles and responsibilities, funding approaches, and geographic scale for the program. The team evaluated the effectiveness of the program at mitigating VMT impacts, assessed how it might affect the market for new development, and identified approaches to ensure equitable outcomes for communities across the county. The study included an in-depth assessment of legal challenges to the proposed program. The draft VMT mitigation program was tested on realworld land development and transportation infrastructure projects to ensure that it would advance the county’s policy goals. This study provides a model for other jurisdictions in California and elsewhere in the US seeking to reduce VMT and associated environmental impacts from new development.

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Sebastopol City CouncilMay 7, 2024

Sebastopol City Council
May 7, 2024