Sebastopol City Council
July 16, 2024

CITY OF SEBASTOPOL CITY COUNCIL
AGENDA ITEM REPORT FOR MEETING OF: July 16, 2024
=========================================================================================== To: Honorable Mayor and City Councilmembers
From: City Manager Don Schwartz
Assistant City Manager/City Clerk Mary Gourley
Legal Counsel
Polling Consultant
Education/Outreach Consultant
Subject: Resolution for Transaction and Use Tax to be Submitted to the Voters (¼-cent or ½-cent) ========================================================================================== RECOMMENDATION:
1) Adopt the proposed Resolution calling for the placement of a general tax measure on the ballot for the November 5, 2024 general municipal election for the submission to the qualified voters of an ordinance to enact a general transactions and use tax (sales tax) at the rate of xxxx-cent; and requesting that the Sonoma County Board of Supervisors consent to the consolidations of this election with the statewide general election to be held on the same date; and modify the proposed resolution and ordinance to refer uniformly to a xxxx-cent tax; and 2) Appoint, by motion, up to two members of the Council to prepare the argument to be submitted in favor of the measure, and a rebuttal against any arguments submitted against the measure.

EXECUTIVE SUMMARY:

The City Council has received information and discussed the City’s revenue and potential opportunities to increase revenue in the face of rising costs. The revenue from a new one-quarter cent or one-half cent sales tax measure deposited into the General Fund may be used for any lawful purpose, as designated by the City Council, and could be allocated towards City services. If approved, the proposed sales tax measure would generate approximately $760,000 (0.25 cent) or $1,520,000 (0.50 cent) annually and is intended to augment the existing General Fund revenues.

BACKGROUND:

The City Council has received presentations on the City’s financial condition in recent years. This includes a March, 2024 financial model from consultant Bob Leland, and a 2023 presentation from NHA Advisors. The recommended budget for FY 24-25, also on this agenda, reflects the latest update from Mr. Leland. It incorporates the recommended budget as its starting point. Consistent with prior presentations, Mr. Leland finds that the City faces a very difficult financial situation without a substantial increase in on-going revenue.

In particular, Mr. Leland projects that without substantial changes the City’s unassigned (or readily available) fund balance could be depleted around the end of 2026, or less than three years. The City has been able to avoid this largely by relying on one time sources of revenue that are not reliable in the long-term, such as Federal COVID funds. This approach continues with the recommended budget, which anticipates a large but temporary increase from building fees from new development. The City has also substantially reduced the available fund balance in recent years. And we have faced higher costs from inflation, pensions, and other factors. We have also made significant reductions in expenses.

Mr. Leland noted that an increase in the local sales tax rate is the most promising source of on-going long term revenue. We estimate that the annual sales tax increase of approximately $760,000 for a ¼-cent increase, and $1,520,000 for a ½-cent increase. Proceeds from a ¼ cent tax would help to preserve services, but would still Agenda Item Number: 8 Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

require substantial reductions, insufficient funding to preserve City assets, or a combination of the two. Funding from a ½ cent tax would allow us to largely maintain existing services and preserve City assets. Funding received from a new sales tax measure could be used to improve and maintain public safety response, fire protection, emergency preparedness, safe roads and streets maintenance, City parks/trails, the library, youth and senior services, as well as other services.

Currently, the base statewide Bradley-Burns sales tax rate is 7.25%. Sebastopol voters approved an additional

0.25% tax in 2005 and an additional 0.50% tax in 2013. Voters countywide approved a 0.25% tax for the Sonoma County Transportation Authority in 2005 and a 0.250% tax for SMART in 2009, both of which are applicable in the City. The County levies additional sales taxes adding up to 0.75%, which are also applicable in the City. The current sales tax rate in Sebastopol is 9.25%.

Additionally, at the March 5, 2024 election voters countywide approved an additional 0.5% tax (Measure H -- Fire Prevention and Disaster Response), which will go into effect October 1, 2024. The sales tax rate in the City will increase to 9.75%. The County has already placed on the November 2024 ballot an additional 0.25% tax for early childhood education and health care (“Our Kids Our Future”). If approved by voters, it would increase the tax rate in Sebastopol to 10% starting in April 2025.

State law provides general authority for cities and counties to levy general and special sales taxes, subject to voter approval. (See Rev. & Tax. Code §§ 7285.9, 7285.91.) However, State law also provides that the “combined rate” of city and county sales taxes under this general authority may not exceed 2%. (Rev. & Tax. Code § 7251.1.) The City of Sebastopol still has 0.25% left under the 2% cap.

In Sonoma County, there’s another source of legislative authority for local sales taxes. To assist local communities affected by the 2017 wildfires, the Legislature granted special authority to “the County of Sonoma or any city within the county” to levy a local sales tax “at a rate of no more than 1 percent” that would, in combination with all other local sales taxes, exceed the 2% cap. (Rev. & Tax. Code § 7292.8.) It appears that the City Council could propose a tax of at least 0.25% using the special authority for jurisdictions in Sonoma County.

The City Council could propose a measure that combines a 0.25% tax under the remaining general authority and a

0.25% tax under the additional authority for Sonoma agencies, for a combined rate of 0.5%. The legal basis for these amounts is discussed in more detail in the May 21, 2024 staff report on a potential sales tax measure. https://www.cityofsebastopol.gov/wp-content/uploads/2024/01/Agenda-Item-Number-11-Discussion-ofDirection-to-Staff-on-Potential-Sales-Tax-Measure-for-Nocember-2024-Election.pdf The measure would expressly explain the reliance on both legislative authorizations and state that, if one portion of the tax is invalidated, the other should survive.

Both Council and Sebastopol residents should be aware of a significant legal complication for a ½-cent tax measure created by the “Our Kids Our Future” tax being on the same ballot. As noted above and in the May 21 staff report, the special authority for Sonoma County jurisdictions is 1%. The California Department of Tax and Fee Administration (CDTFA) has informally advised the City and County that the 1% is a “combined rate,” like the 2% general authority. CDTFA has also informally advised that two County measures already use 0.75% of the 1%--the County’s mental health services measure (Measure O, 2020) and the Fire Prevention and Disaster Response measure (Measure H, March 2024). In CDTFA’s view, only 0.25% of the 1% special authority remains available. “Our Kids Our Future” proposes to use that remaining 0.25%. It would apply in the City. If Council proposes a 0.5% measure, 0.25% of the rate would also depend on the portion of the 1% special authority that remains available.

Put differently, the City and ”Our Kids Our Future” would be competing for the same 0.25%.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

CDTFA has informally advised that, if both measures are on the ballot this November and pass, the State will not be able to administer both. They would request advice from the Office of the Attorney General regarding how to proceed. (CDTFA has advised that they would administer the 0.25% remaining available under the 2% general authority, as long as authorized by the City’s ordinance. The proposed ordinance contains provisions to allow implementation of that 0.25% rate.)
Sebastopol voters might therefore face a choice this November between supporting a ½-cent tax that would allow the City to maintain existing local services and the new Countywide services offered by “Our Kids Our Future.” If voters throughout Sonoma, including in the City, approve “Our Kids Our Future,” and Sebastopol voters also approve a local ½-cent tax for existing local services, it is possible that only a ¼-cent City tax would be implemented. As noted above, ¼-cent tax would help to preserve services, but would still require substantial reductions, provide insufficient funding to preserve City assets, or a combination of the two.

DISCUSSION:

In order to place a tax measure on the November 5, 2024, ballot, a 2/3 vote of the City Council (at least 4 members) must approve the proposed Resolution. Revenue and Taxation Code Section 7285.9 authorizes the City to increase a transactions and use tax for general purposes, and provides that the ordinance proposing the tax is to be approved by a two-thirds vote of all members of that governing body and the tax also has to be approved by a majority vote (50% plus one, or more) of the qualified voters of the City voting in an election on the issue.

Likewise, for general taxes, Government Code Section 53724(b) provides that the ordinance or resolution proposing the tax has to be approved by a 2/3rd vote of the legislative body.

The proposed resolution establishes the ballot question that will be submitted to voters. The ballot question is limited to 75 words, and must include the rate, duration, and estimated revenue generated by the tax. The proposed ballot question, is:

Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a xxxx cent sales tax generating approximately xxxx annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?
YES
NO
Arguments may be submitted in favor and against ballot measures, and rebuttals to such arguments may also be submitted. The primary arguments in favor/against a ballot measure are limited to 300 words. The rebuttal arguments are limited to 250 words. These arguments will appear in the voter information guide. The proposed resolution identifies the deadlines for submitting such arguments, and these deadlines are based on the requirements of the Elections Code. Specifically, primary arguments in favor/against the ballot measure are due by 5:00 p.m. on August 6, 2024, and rebuttals to any submitted arguments are due by 5:00 p.m. on August 16, 2024.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

The City Attorney shall prepare an impartial analysis of the measure, not to exceed five hundred (500) words in length, showing the effect of the measure on the existing law and the operation of the measure, and file the impartial analysis with the City Clerk by August 16, 2024. The resolution calls for the City Attorney to prepare this analysis, which will be published in the voter guide.

State law allows the City Council to designate Council Members to write the arguments in favor of the ballot measure, and rebuttals to any arguments against the proposed measure that are submitted. The proposed resolution authorizes the City Council to appoint up to two members of the City Council to prepare and submit such arguments. The Elections Code allows no more than five signatures on these arguments, and the selected Council Members may enlist additional community members to sign the arguments. However, the Brown Act prohibits more than two members of the City Council from participating in the preparation of these arguments.

STAFF ANALYSIS:

If approved by the voters, the proposed sales tax measure would generate approximately $760,000 (0.25 cent) or $1,520,000 (0.50 cent) in additional annual revenue. As a general tax, the proceeds would be deposited into the General Fund and may be used for any lawful purpose, as designated by the City Council, including: maintaining public safety response, fire protection, emergency preparedness, safe roads and streets maintenance, City parks/trails, the library, youth and senior services, as well as other services.

Adoption of the proposed Resolutions and Ordinance will meet the provisions required by the California Elections, Revenue and Taxation, and Government Codes for submitting to the voters a measure relating to the establishment of a local sales tax in the City.

Because the City Council has not made a decision on whether to submit a proposed ¼-cent or ½-cent sales tax measure to the voters, the proposed resolution and ordinance currently do not identify a specific tax rate. Rather both documents list “xxxx-rate” in all places where the actual rate must be specified. If the Council decides to move forward with placing as sales tax measure on the ballot, as part of the motion to approve the proposed resolution, the Council must also direct that the proposed resolution and ordinance be modified to refer to the selected rate.

COMMUNITY OUTREACH:

This item has been noticed in accordance with the Ralph M. Brown Act and was available for public viewing and review at least 72 hours prior to schedule meeting date.

The Council and staff conducted the following outreach as well:

1. To help the Council consider whether to place a tax measure on the ballot, a poll was conducted in late June/early July 2024, to gather community input on funding options. Probolsky Research conducted the poll by telephone with 300 registered voters. The poll gauged interest in a general purpose transaction and use tax increase that would require voter approval (greater than 50%). The poll found that 70% of residents are supportive of a ½ cent sales tax measure, and 72% are supportive of a ¼ cent measure. Details on the survey methodology and results are attached to this report.

2. Staff embarked on public outreach to educate the community about the services the City provides and discuss budget challenges that the City faces. This included Town Hall meetings held July 8 and 10. These events provide an opportunity to discuss these topics, answer questions, and gather survey responses to further the City Council’s process when considering a possible transaction and use tax proposal to the City’s voters.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

3. The City launched a Community Survey as public outreach efforts began. As of the preparation of this report, approximately 500 community members completed an online survey with feedback regarding the importance of various City services. Interim results of the survey as of this writing suggest “Providing effective Public Safety”, “Managing City Finances” and “Response to flood, wildfires and other natural disasters” are among the top priorities of the community. More information is included in the staff report on the City’s budget.

Both the Town Halls and the Survey were promoted by social media posts and a mailer sent to all residential and business addresses in the City.

FISCAL IMPACT:

The City has a multi-year contract with the County to conduct our municipal elections. As of the writing of this report, funding for this election has not been approved in the FY 24-25 City Budget as the City FY 24-25 budget has not yet been approved. The Recommended FY 24-25 City Budget includes a request for funding for the 2024 Municipal Election for one ballot measure. By approval of this resolution, the City Council is authorizing approval of a budget in the amount of $14,500 for the ballot measure election costs.

RESTATED RECOMMENDATION(S):

If the Council decides to move forward with placing as sales tax measure on the ballot, as part of the motion to approve the proposed resolution, the Council must also direct that the proposed resolution and ordinance be modified to refer to the selected rate.
1) Adopt the proposed Resolution calling for the placement of a general tax measure on the ballot for the November 5, 2024 general municipal election for the submission to the qualified voters of an ordinance to enact a general transactions and use tax (sales tax) at the rate of xxxx-cent; and requesting that the Sonoma County Board of Supervisors consent to the consolidations of this election with the statewide general election to be held on the same date; and modify the proposed resolution and ordinance to refer uniformly to a xxxx-cent tax; and 2) Appoint, by motion, up to two members of the City Council to prepare the argument to be submitted in favor of the measure, and a rebuttal against any arguments submitted against the measure.

ALTERNATIVE(s):

The following alternatives are provided for the Council’s consideration:
• Make modifications to the proposed resolutions and/or ordinance prior to adoption; • Do not appoint two Council Members to prepare arguments in favor of the ballot measure; • Do not place a Sales Tax Ballot Measure onto the November 5, 2024 General Election; or • Provide other direction to staff.

ATTACHMENTS:

Resolution
Ordinance
Sales Tax Survey Methodology and Results
APPROVALS:

Department Head Approval: Approval Date: 7-8-2024
CEQA Determination (Planning): Approval Date: 7-8-2024
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

The proposed action is not a project under the California Environmental Quality Act (CEQA). The transactions and use tax to be submitted to the voters is a general tax that can be used for any legitimate governmental purpose; it is not a commitment to any particular action. Accordingly, under CEQA Guidelines section 15378(b)(4), the tax is not a project within the meaning of CEQA because it creates a government funding mechanism that does not involve any commitment to any specific project that may result in a potentially significant physical impact on the environment. If revenue from the tax were used for a purpose that would have such effect, the City would undertake the required CEQA review for that particular project.

Administrative Services (Financial) Approval Date:

Costs authorized in City Approved Budget:  Yes ☐ No ☐ N/A Account Code (f applicable)
City Attorney Approval: Approval Date: July 8, 2024
City Manager Approval: Approval Date: July 9, 2024
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

RESOLUTION NUMBER: XXXX-2024

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SEBASTOPOL,

CALIFORNIA CALLING FOR THE PLACEMENT OF A GENERAL TAX MEASURE ON THE BALLOT FOR THE NOVEMBER 5, 2024 GENERAL MUNICIPAL

ELECTION FOR THE SUBMISSION TO THE QUALIFIED VOTERS OF AN

ORDINANCE TO ENACT A GENERAL TRANSACTIONS AND USE TAX (SALES TAX) AT THE RATE OF XXXXX; AND REQUESTING THAT THE SONOMA

COUNTY BOARD OF SUPERVISORS CONSENT TO THE CONSOLIDATION OF

THIS ELECTION WITH THE STATEWIDE GENERAL ELECTION TO BE HELD ON

THE SAME DATE
WHEREAS, the City of Sebastopol (“City”) faces major long-term budget challenges within the General Fund, which supports most City functions including police, fire, road repair, maintenance of parks and facilities, support for non-profits, and administrative functions; and WHEREAS, balancing the City’s annual operating and capital budget has become increasingly challenging given the slow growth of tax revenues and substantial increases in staff, services, contracts, insurance, and many other expenses due to high inflation in recent years; and WHEREAS, addressing the budget challenges will require a mix of strategies, including reducing expenses and increasing revenue; and
WHEREAS, the City has taken several cost-cutting measures to address the long-term structural deficit, and the City’s adopted FY 24-25 budget includes substantial reductions; and WHEREAS, failure of the City to increase revenue will result in addition cuts and impact the City’s ability to provide essential services; and
WHEREAS, additional local revenue is needed to maintain public safety response, fire protection, emergency preparedness, safe roads and streets maintenance, City parks/trails, the library, youth and senior services, as well as other services; and WHEREAS, the City authorized to levy a Transactions and Use Tax (“Sales Tax”) for general purposes pursuant to California Revenue and Taxation Code section 7285.9 and 7292.8, subject to approval by a majority vote of the electorate pursuant to Article XIIIC, section 2 of the California Constitution; and
WHEREAS, pursuant to California Elections Code section 9222, the City Council has authority to place local measures on the ballot to be considered at a Municipal Election; and WHEREAS, the City Council would like to submit to the voters at the November 5, 2024 General Municipal Election a measure to adopt an additional local Sales Tax at the xxxx cent rate until ended by the voters; and
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

WHEREAS, of the ½ cent proposed Sales Tax, the City is authorized to enact a ¼ cent Sales Tax pursuant to Revenue and Taxation Code sections 7285.9 and 7251.1, and enact an additional ¼ cent Sales Tax pursuant to Revenue and Taxation Code section 7292.8; and WHEREAS, the proposes sales tax is a general tax, the revenue of which will be placed in the City’s General Fund and will be used to pay for general City services; and WHEREAS, California Constitution, Article XIIIC, section 2(b) requires that all general taxes which are imposed, extended or increased must be submitted to the electorate, consolidated with a regularly scheduled general election for members of the governing body of the local government, and approved by a majority vote of the qualified electors voting in the election; and WHEREAS, the next regularly scheduled general election at which City Council members will be elected is November 5, 2024; and
WHEREAS, pursuant to Revenue and Taxation Code section 7285.9, a two-thirds (2/3) vote of all members of the City Council is required to place the Measure on the November 5, 2024 ballot; and
WHEREAS, the ordinance to be considered by the qualified voters and the terms of approval, collection and use of the general sales tax are described and provided for in the ordinance attached hereto as Exhibit “A” and by this reference made an operative part hereof, in accordance with all applicable laws.

WHEREAS, the City Council desires that the proposed Measure be consolidated with the November 5, 2024 general election, to be held on the same date, and that within the City, the polling places and election officers of the two elections be the same, and that the Sonoma County Election Department canvass the returns of the general election and that the election be held in all respects as if there were only one election.

NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SEBASTOPOL:

Section 1. The foregoing recitals are true and correct and are hereby incorporated by reference.

Section 2. The City Council is authorized to present a measure to the voters for their consideration pursuant to Elections Code Section 9222 and Government Code Section 53724.

Section 3. Pursuant to California Constitution Article XIIIC, Section 2, Government Code Section 53724, and Elections Code Section 9222, the City Council of the City of Sebastopol hereby calls an election at which it shall submit to the qualified voters of the City, the City of Sebastopol Public Safety, Roads, City Services Measure Transactions and Use Tax Ordinance (“Ordinance”), which if approved, such tax measure would adopt a XXXX cent general transactions and use (sales) tax, as authorized by Revenue and Taxation Code sections 7285.9 and 7292.8. This measure shall be designated by letter by the Sonoma County Registrar of Voters. Pursuant to Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

Election Code Section 10400 et.seq., the election for this measure shall be consolidated with the general election to be conducted on November 5, 2024.

Section 4. The City Council does hereby submit for adoption by the qualified voters of the City of Sebastopol at the General Municipal Election of November 5, 2024, the following question:

Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a xxxx cent sales tax generating approximately $XXXX annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted? YES
NO
Section 5. The full text of the proposed measure to be submitted to the voters is attached as Exhibit A (the “Measure”) hereto. If a simple majority of the qualified voters voting on the Measure vote in favor therefor, the Measure shall be deemed adopted and shall be in full force and effect ten (10) days after the date the vote is declared by the City Council of the City of Sebastopol.

The City Council hereby approves the Measure, attached as Exhibit A, the form thereof, and its submission to the voters of Sebastopol at the November 5, 2024 election.

Section 6. The Board of Supervisors of Sonoma County is hereby requested to order the Sonoma County Registrar of Voters to provide such services as may be necessary to properly and lawfully hold and conduct a Consolidated General Municipal Election in the City on November 5, 2024, pursuant to this Resolution, including but not restricted to the providing and printing of ballots and polling place cards, election supplies, voting booths, flags, registration lists and any other materials and services required to lawfully conduct the election. The City recognizes that additional costs will be incurred by the County by reason of this Consolidated General Municipal Election, and the City agrees to reimburse the County based on the County's established rates. This request is made pursuant to California Elections Code Sections 10002 and 10403.

Section 7. The City Clerk is authorized, instructed and directed to work with the Office of the Registrar of Voters as needed in order to properly and lawfully conduct the election. The ballots to be used in the election shall be in form and content as required by law. The Office of the Registrar of Voters is authorized to canvass the returns of the general municipal election. In all particulars not recited in this Resolution, the election shall be held and conducted as provided by law for holding municipal elections. The City Clerk is directed to file a certified copy of this resolution with the Board of Supervisors of Sonoma County and the Registrar of Voters of Sonoma County.

Section 8. Unless otherwise specified in this Resolution, the General Municipal Election shall be held and conducted as provided by law for holding municipal elections.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

Section 9.
(a) The last day for submission of primary arguments for or against the measure shall be by 5:00 p.m. on August 6, 2024.
(b) The last day for submission of rebuttal arguments for or against the measure shall be by 5:00 p.m. on August 16, 2024.
(c) Primary arguments shall not exceed three hundred (300) words and shall be signed by not more than five persons.
(d) Rebuttal arguments shall not exceed two hundred fifty (250) words and shall be signed by not more than five persons; those persons may be different persons than the persons who signed the primary arguments.
(e) Pursuant to California Elections Code Section 9282, the City Council is hereby authorized to designate, by motion, up to two Council Members to submit a written argument in favor of the proposed measure, not to exceed three hundred (300) words, on behalf of the City Council. At the designated Council Members’ discretion, the argument may also be signed by bona fide associations or by individual voters who are eligible to vote on the measure. In the event that an argument is filed against the measure, the designated Council Members are also authorized to submit a rebuttal argument on behalf of the City Council, which may also be signed by bona fide associations or by individual voters who are eligible to vote on the measure, which may be different from those who signed the primary argument. (f) Pursuant to California Elections Code Section 9280, the City Council hereby directs the City Clerk to transmit a certified copy of the measure to the City Attorney. The City Attorney shall prepare an impartial analysis of the measure, not to exceed five hundred (500) words in length, showing the effect of the measure on the existing law and the operation of the measure, and file the impartial analysis with the City Clerk by August 16, 2024. (g) Pursuant to California Elections Code Section 9285, when the City Clerk has selected the arguments for and against the measure, which will be printed and distributed to the voters, the City Clerk shall send copies of the argument in favor of the measure to the authors of the argument against, and copies of the argument against to the authors of the argument in favor.

Rebuttal arguments shall be printed in the same manner as the primary arguments. Each rebuttal argument shall immediately follow the primary argument, which it seeks to rebut.

Section 10. (a) The City Clerk is directed to file a certified copy of this resolution with the Board of Supervisors of Sonoma County and the Sonoma County Elections Department. The City Clerk is hereby authorized and directed to take all steps necessary to place the Measure on the ballot and to cause a synopsis of the Measure attached as Exhibit A to be published once in a newspaper of general circulation in accordance with California Elections Code Section 12111 and California Government Code Section 6061. A copy of the Measure shall be made available to any voter upon request. The City Clerk is authorized and directed to give further additional notice of the Measure in the time, form, and manner required by law.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

(b) In all particulars not recited in this Resolution, and except as provided for in Elections Code Sections 10403 and 10418, the election shall be held and conducted as provided by law for holding municipal elections.

Section 11. The City Manager, City Attorney and City Clerk are authorized to make all approvals, expend funds, enter into any agreements, and take any and all actions necessary or appropriate to carry out and implement the terms of this Resolution and to administer the City’s obligations, responsibilities and duties to be performed herein.

Section 12. The jurisdictional boundaries of the City of Sebastopol have not changed since the last general municipal election.

Section 13. The approval of this Resolution is exempt from the California Environmental Quality Act (Public Resources Code §§ 21000 et.seq., “CEQA,” and 14 Cal. Code Reg. §§ 15000 et. seq., “CEQA Guidelines”). The transactions and use tax to be submitted to the voters is a general tax that can be used for any legitimate governmental purpose; it is not a commitment to any particular action. Accordingly, under CEQA Guidelines section 15378(b)(4), the tax is not a project within the meaning of CEQA because it creates a government funding mechanism that does not involve any commitment to any specific project that may result in a potentially significant physical impact on the environment. If revenue from the tax were used for a purpose that would have either such effect, the City would undertake the required CEQA review for that particular project.

Section 14. This Resolution shall become effective upon its adoption.

Section 15. The City Clerk shall certify to the adoption of this Resolution.

IN COUNCIL DULY APPROVED AND ADOPTED this 16th day of July, 2024.

I, the undersigned, hereby certify that the foregoing Resolution was duly adopted by City of Sebastopol City Council following a roll call vote.

City of Sebastopol Council:

VOTE:

Ayes:

Noes:

Absent:

Abstain:

MAYOR:

Diana Gardner Rich, Mayor, City of Sebastopol
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

ATTEST:

Mary Gourley, Assistant City Manager/City Clerk, MMC
APPROVED AS TO CONTENT:

Don Schwartz, City Manager
APPROVED AS TO FORM:

City Attorney
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

EXHIBIT A
ORDINANCE NO xxxx. AN ORDINANCE OF THE PEOPLE OF THE CITY OF SEBASTOPOL, CALIFORNIA, ADDING CHAPTER 3.70 TO THE SEBASTOPOL MUNICIPAL CODE TO ENACT A xxxx CENT GENERAL TRANSACTIONS AND USE

TAX (SALES TAX) TO BE ADMINISTERED BY THE CALIFORNIA DEPARTMENT

OF TAX AND FEE ADMINISTRATION
WHEREAS, the City of Sebastopol (“City”) faces major long-term budget challenges within the General Fund, which supports most City functions including police, fire, road repair, maintenance of parks and facilities, support for non-profits, and administrative functions; and WHEREAS, balancing the City’s annual operating and capital budget has become increasingly challenging given the slow growth of tax revenues and substantial increases in staff, services, contracts, insurance, and many other expenses due to high inflation in recent years; and WHEREAS, addressing the budget challenges will require a mix of strategies, including reducing expenses and increasing revenue; and
WHEREAS, the City has taken several cost-cutting measures to address the long-term structural deficit, and the City’s adopted FY 24-25 budget includes substantial reductions; and WHEREAS, failure of the City to increase revenue will result in addition cuts and impact the City’s ability to provide essential services; and
WHEREAS, additional local revenue is needed to maintain public safety response, fire protection, emergency preparedness, safe roads and streets maintenance, City parks/trails, the library, youth and senior services, as well as other services; and WHEREAS, the City authorized to levy a Transactions and Use Tax (“Sales Tax”) for general purposes pursuant to California Revenue and Taxation Code sections 7285.9 and 7292.8, subject to approval by a majority vote of the electorate pursuant to Article XIIIC, section 2 of the California Constitution; and
WHEREAS, California Constitution, Article XIIIC, section 2(b) requires that all general taxes which are imposed, extended or increased must be submitted to the electorate, consolidated with a regularly scheduled general election for members of the governing body of the local government, and approved by a majority vote of the qualified electors voting in the election; and WHEREAS, of the ½ cent proposed Sales Tax, the City is authorized to enact a ¼ cent Sales Tax pursuant to Revenue and Taxation Code sections 7251.1 and 7285.9, and enact an additional ¼ cent Sales Tax pursuant to Revenue and Taxation Code section 7292.8; and Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

WHEREAS, pursuant to California Government Code section 53724 and Revenue and Taxation Code sections 7285.9, this Ordinance was duly approved for placement on the ballot by a minimum two-thirds (2/3) supermajority of all members of the City Council on July 16, 2024.

WHEREAS, the People of the City desire add Chapter 3.70, “2024 Transactions and Use Tax”, to the Sebastopol Municipal Code establishing an additional xxxx cent Sales Tax until ended by voters.

NOW, THEREFORE, THE PEOPLE OF THE CITY OF SEBASTOPOL DO HEREBY ORDAIN AS FOLLOWS:

Section 1. Recitals. The above Recitals are true and correct and are incorporated herein by reference.

Section 2. Additional of Chapter 3.70. Chapter 3.70, 2024 Transactions and Use Tax, is hereby added to the Sebastopol Municipal Code to read as set forth in Attachment “1”, attached hereto and incorporated herein by reference.

Section 3. Approval by the Voters. Pursuant to California Elections Code section 9217, this Ordinance shall be deemed adopted and take effect only if approved by a majority of the eligible voters of the City of Sebastopol voting at the General Municipal Election of November 5, 2024.

Section 4. Authorization for Sales Tax. This Ordinance adopts an additional ½ cent Transactions and Use Tax (“Sales Tax”). The City is authorized to enact a ¼ cent Sales Tax pursuant to Revenue and Taxation Code sections 7251.1 and 7285.9, and enact an additional ¼ cent Sales Tax pursuant to Revenue and Taxation Code section 7292.8. The People of the City of Sebastopol expressly declare that if it is determined by the California Department of Tax and Fee Administration or a court of competent jurisdiction that the City may not collect a ¼ cent Sales Tax pursuant to Revenue and Taxation Code section 7292.8, the People of the City of Sebastopol still authorize the enactment of a ¼ cent Sales Tax pursuant to Revenue and Taxation Code sections 7251.1 and 7285.9, and such Sales Tax shall remain in full force and effect.

Section 5. Adjustment of Appropriations Limit. Pursuant to Article XIIIB of the Constitution of the State of California and applicable laws, the appropriations limit for the City is hereby increased by the aggregate sum authorized to be levied by this tax for fiscal year 2024-25 and each year thereafter.

Section 6. Severability. If any provision of this Ordinance or the application thereof to any person or circumstance is held invalid, the remainder of the Ordinance and the application of such provision to other persons or circumstances shall not be affected thereby.

Section 7. Effective date. This ordinance relates to the levying and collecting of the City transactions and use taxes and shall take effect immediately.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

I HEREBY CERTIFY that the foregoing ordinance was adopted by a two-thirds vote of all members of the City Council of the City of Sebastopol, subject to voter approval, at the meeting of the City Council held on the 16th day of July 2024.

I, the undersigned, hereby certify that the foregoing Ordinance was duly adopted by City of Sebastopol City Council following a roll call vote.

City of Sebastopol Council:

VOTE:

Ayes:

Noes:

Absent:

Abstain:

MAYOR:

Diana Gardner Rich, Mayor, City of Sebastopol
ATTEST:

Mary Gourley, Assistant City Manager/City Clerk, MMC
APPROVED AS TO CONTENT:

Don Schwartz, City Manager
APPROVED AS TO FORM:

City Attorney
Ordinance No. ____ was submitted to the People of the City of Sebastopol at the November 5, 2024 General Election. It is hereby certified that this ordinance was passed and approved by following vote of the People of the City of Sebastopol:

YES:

NO:

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

This ordinance was thereby adopted by the voters at the November 5, 2024 General Election and shall take effect as provided by law.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

ATTACHMENT 1
Chapter. 3.70 2024 Transactions and Use Tax

3.70.010 Title

3.70.020 Operative Date

3.70.030 Purpose

3.70.040 Contract with State

3.70.050 Transactions Tax Rate

3.70.060 Place of Sale

3.70.070 Use Tax Rate

3.70.080 Adoption of Provisions of State Law

3.70.090 Limitations on Adoption of State Law and Collections of Use Taxes

3.70.100 Permit Not Required

3.70.110 Exemptions and Exclusions

3.70.120 Amendments

3.70.130 Enjoining Collection Forbidden

3.70.140 Amendments by City Council

3.70.150 Annual Audit

3.70.160 Citizen Oversight

3.70.010 Title.

This ordinance shall be known as the City of Sebastopol 2024 Transactions and Use Tax Ordinance. The City of Sebastopol hereinafter shall be called "City." This ordinance shall be applicable in the incorporated territory of the City.

3.70.020 Operative Date.
"Operative Date" means the first day of the first calendar quarter commencing more than 110 days after the adoption of this ordinance, the date of such adoption being as set forth below.

3.70.030 Purpose.

This ordinance is adopted to achieve the following, among other purposes, and directs that the provisions hereof be interpreted in order to accomplish those purposes:

A. To impose a retail transactions and use tax in accordance with the provisions of Part 1.6 (commencing with Section 7251) of Division 2 of the Revenue and Taxation Code and Sections 7285.9 and 7292.8 of Part 1.7 of Division 2 which authorizes the City to adopt this tax ordinance which shall be operative if a majority of the electors voting on the measure vote to approve the imposition of the tax at an election called for that purpose.

B. To adopt a retail transactions and use tax ordinance that incorporates provisions identical to those of the Sales and Use Tax Law of the State of California insofar as those provisions are not Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

inconsistent with the requirements and limitations contained in Part 1.6 of Division 2 of the Revenue and Taxation Code.

C. To adopt a retail transactions and use tax ordinance that imposes a tax and provides a measure therefore that can be administered and collected by the California Department of Tax and Fee Administration in a manner that adapts itself as fully as practicable to, and requires the least possible deviation from, the existing statutory and administrative procedures followed by the California Department of Tax and Fee Administration in administering and collecting the California State Sales and Use Taxes.

D. To adopt a retail transactions and use tax ordinance that can be administered in a manner that will be, to the greatest degree possible, consistent with the provisions of Part 1.6 of Division 2 of the Revenue and Taxation Code, minimize the cost of collecting the transactions and use taxes, and at the same time, minimize the burden of record keeping upon persons subject to taxation under the provisions of this ordinance.

3.70.040 Contract with State.

Prior to the operative date, the City shall contract with the California Department of Tax and Fee Administration to perform all functions incident to the administration and operation of this transactions and use tax ordinance; provided, that if the City shall not have contracted with the California Department of Tax and Fee Administration prior to the operative date, it shall nevertheless so contract and in such a case the operative date shall be the first day of the first calendar quarter following the execution of such a contract.

3.70.050 Transactions Tax Rate.

For the privilege of selling tangible personal property at retail, a tax is hereby imposed upon all retailers in the incorporated territory of the City at the rate of xxx percent (0.xx%) of the gross receipts of any retailer from the sale of all tangible personal property sold at retail in said territory on and after the operative date of this ordinance.

3.70.060 Place of Sale.

For the purposes of this ordinance, all retail sales are consummated at the place of business of the retailer unless the tangible personal property sold is delivered by the retailer or his agent to an outof-state destination or to a common carrier for delivery to an out-of-state destination. The gross receipts from such sales shall include delivery charges, when such charges are subject to the state sales and use tax, regardless of the place to which delivery is made. In the event a retailer has no permanent place of business in the State or has more than one place of business, the place or places at which the retail sales are consummated shall be determined under rules and regulations to be prescribed and adopted by the California Department of Tax and Fee Administration.

3.70.070 Use Tax Rate.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

An excise tax is hereby imposed on the storage, use or other consumption in the City of tangible personal property purchased from any retailer on and after the operative date of this ordinance for storage, use or other consumption in said territory at the rate of % of the sales price of the property. The sales price shall include delivery charges when such charges are subject to state sales or use tax regardless of the place to which delivery is made.

3.70.080 Adoption of Provisions of State Law.

Except as otherwise provided in this ordinance and except insofar as they are inconsistent with the provisions of Part 1.6 of Division 2 of the Revenue and Taxation Code, all of the provisions of Part 1 (commencing with Section 6001) of Division 2 of the Revenue and Taxation Code are hereby adopted and made a part of this ordinance as though fully set forth herein.

3.70.090 Limitations on Adoption of State Law and Collections of Use Taxes.

In adopting the provisions of Part 1 of Division 2 of the Revenue and Taxation Code:

A. Wherever the State of California is named or referred to as the taxing agency, the name of this City shall be substituted therefor. However, the substitution shall not be made when:

1. The word "State" is used as a part of the title of the State Controller, State Treasurer, State Treasury, or the Constitution of the State of California;

2. The result of that substitution would require action to be taken by or against this City or any agency, officer, or employee thereof rather than by or against the California Department of Tax and Fee Administration, in performing the functions incident to the administration or operation of this Ordinance.

3. In those sections, including, but not necessarily limited to sections referring to the exterior boundaries of the State of California, where the result of the substitution would be to:
a. Provide an exemption from this tax with respect to certain sales, storage, use or other consumption of tangible personal property which would not otherwise be exempt from this tax while such sales, storage, use or other consumption remain subject to tax by the State under the provisions of Part 1 of Division 2 of the Revenue and Taxation Code, or; b. Impose this tax with respect to certain sales, storage, use or other consumption of tangible personal property which would not be subject to tax by the state under the said provision of that code.

4. In Sections 6701, 6702 (except in the last sentence thereof), 6711, 6715, 6737, 6797 or 6828 of the Revenue and Taxation Code.

Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

B. The word "City" shall be substituted for the word "State" in the phrase "retailer engaged in business in this State" in Section 6203 and in the definition of that phrase in Section 6203.

1. “A retailer engaged in business in the District” shall also include any retailer that, in the preceding calendar year or the current calendar year, has total combined sales of tangible personal property in this state or for delivery in the State by the retailer and all persons related to the retailer that exceeds five hundred thousand dollars ($500,000). For purposes of this section, a person is related to another person if both persons are related to each other pursuant to Section 267(b) of Title 26 of the United States Code and the regulations thereunder.

3.70.100 Permit Not Required.

If a seller's permit has been issued to a retailer under Section 6067 of the Revenue and Taxation Code, an additional transactor's permit shall not be required by this ordinance.

3.70.110 Exemptions and Exclusions.

A. There shall be excluded from the measure of the transactions tax and the use tax the amount of any sales tax or use tax imposed by the State of California or by any city, city and county, or county pursuant to the Bradley-Burns Uniform Local Sales and Use Tax Law or the amount of any state-administered transactions or use tax.

B. There are exempted from the computation of the amount of transactions tax the gross receipts from:

1. Sales of tangible personal property, other than fuel or petroleum products, to operators of aircraft to be used or consumed principally outside the county in which the sale is made and directly and exclusively in the use of such aircraft as common carriers of persons or property under the authority of the laws of this State, the United States, or any foreign government.

2. Sales of property to be used outside the City which is shipped to a point outside the City, pursuant to the contract of sale, by delivery to such point by the retailer or his agent, or by delivery by the retailer to a carrier for shipment to a consignee at such point. For the purposes of this paragraph, delivery to a point outside the City shall be satisfied:
a. With respect to vehicles (other than commercial vehicles) subject to registration pursuant to Chapter 1 (commencing with Section 4000) of Division 3 of the Vehicle Code, aircraft licensed in compliance with Section 21411 of the Public Utilities Code, and undocumented vessels registered under Division 3.5 (commencing with Section 9840) of the Vehicle Code by registration to an out-of-City address and by a declaration under penalty of perjury, signed by the buyer, stating that such address is, in fact, his or her principal place of residence; and
Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

b. With respect to commercial vehicles, by registration to a place of business out-of-City and declaration under penalty of perjury, signed by the buyer, that the vehicle will be operated from that address.

3. The sale of tangible personal property if the seller is obligated to furnish the property for a fixed price pursuant to a contract entered into prior to the operative date of this ordinance.

4. A lease of tangible personal property which is a continuing sale of such property, for any period of time for which the lessor is obligated to lease the property for an amount fixed by the lease prior to the operative date of this ordinance.

5. For the purposes of subparagraphs (3) and (4) of this section, the sale or lease of tangible personal property shall be deemed not to be obligated pursuant to a contract or lease for any period of time for which any party to the contract or lease has the unconditional right to terminate the contract or lease upon notice, whether or not such right is exercised.

C. There are exempted from the use tax imposed by this ordinance, the storage, use or other consumption in this City of tangible personal property:

1. The gross receipts from the sale of which have been subject to a transactions tax under any state-administered transactions and use tax ordinance.

2. Other than fuel or petroleum products purchased by operators of aircraft and used or consumed by such operators directly and exclusively in the use of such aircraft as common carriers of persons or property for hire or compensation under a certificate of public convenience and necessity issued pursuant to the laws of this State, the United States, or any foreign government. This exemption is in addition to the exemptions provided in Sections 6366 and 6366.1 of the Revenue and Taxation Code of the State of California.

3. If the purchaser is obligated to purchase the property for a fixed price pursuant to a contract entered into prior to the operative date of this ordinance.

4. If the possession of, or the exercise of any right or power over, the tangible personal property arises under a lease which is a continuing purchase of such property for any period of time for which the lessee is obligated to lease the property for an amount fixed by a lease prior to the operative date of this ordinance.

5. For the purposes of subparagraphs (3) and (4) of this section, storage, use, or other consumption, or possession of, or exercise of any right or power over, tangible personal property shall be deemed not to be obligated pursuant to a contract or lease for any period of time for which any party to the contract or lease has the unconditional right to terminate the contract or lease upon notice, whether or not such right is exercised.

6. Except as provided in subparagraph (7), a retailer engaged in business in the City shall not be required to collect use tax from the purchaser of tangible personal property, unless Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

the retailer ships or delivers the property into the City or participates within the City in making the sale of the property, including, but not limited to, soliciting or receiving the order, either directly or indirectly, at a place of business of the retailer in the City or through any representative, agent, canvasser, solicitor, subsidiary, or person in the City under the authority of the retailer.

7. "A retailer engaged in business in the City" shall also include any retailer of any of the following: vehicles subject to registration pursuant to Chapter 1 (commencing with Section 4000) of Division 3 of the Vehicle Code, aircraft licensed in compliance with Section 21411 of the Public Utilities Code, or undocumented vessels registered under Division 3.5 (commencing with Section 9840) of the Vehicle Code. That retailer shall be required to collect use tax from any purchaser who registers or licenses the vehicle, vessel, or aircraft at an address in the City.

D. Any person subject to use tax under this ordinance may credit against that tax any transactions tax or reimbursement for transactions tax paid to a district imposing, or retailer liable for a transactions tax pursuant to Part 1.6 of Division 2 of the Revenue and Taxation Code with respect to the sale to the person of the property the storage, use or other consumption of which is subject to the use tax.

3.70.120 Amendments.

All amendments subsequent to the effective date of this ordinance to Part 1 of Division 2 of the Revenue and Taxation Code relating to sales and use taxes and which are not inconsistent with Part 1.6 and Part 1.7 of Division 2 of the Revenue and Taxation Code, and all amendments to Part

1.6 and Part 1.7 of Division 2 of the Revenue and Taxation Code, shall automatically become a part of this ordinance, provided however, that no such amendment shall operate so as to affect the rate of tax imposed by this ordinance.

3.70.130 Enjoining Collection Forbidden.

No injunction or writ of mandate or other legal or equitable process shall issue in any suit, action or proceeding in any court against the State or the City, or against any officer of the State or the City, to prevent or enjoin the collection under this ordinance, or Part 1.6 of Division 2 of the Revenue and Taxation Code, of any tax or any amount of tax required to be collected.

3.70.140 Amendments by City Council.

Chapter 3.70 of the Sebastopol Municipal Code may be repealed or amended by the City Council without a vote of the People. However, as required by Article XIII C of the California Constitution, voter approval is required for any amendment of any provision that would increase the tax rate or revising the methodology for calculating the tax such that a tax increase would result, or imposing the tax on transactions and uses not previously subject to the tax (unless such amendment occurs automatically by operation of California law). The People of the City of San Sebastopol affirm that the following actions shall not constitute an increase of the rate of a tax:

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

A. The restoration of the rate of the tax to a rate that is no higher than that set by this Ordinance if the City Council has acted to reduce the rate of the tax; and B. The collection of the tax imposed by this Ordinance, even if the City had for some period of time failed to collect the tax.

3.70.150Annual Audit
A. Each year, as part of the audit of the City’s financial statements, the City's independent auditors shall complete a report reviewing the collection, management, and expenditure of revenue from the special tax.

B. Each year, as part of the adoption of the annual budget, the City Manager, or designee, shall account for the revenue anticipated to be received from the tax imposed pursuant to this Chapter, and how such funds are proposed to be expended.

3.70.160 Termination Date.

The authority to levy the tax imposed by this ordinance shall continue until repealed by the voters of the City of Sebastopol.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

1 RESEARCH RESULTS MEMO

PROBOLSKY RESEARCH
100 Pine Street Suite 1250
San Francisco CA 94111
San Francisco (415) 870-8150
Newport Beach (949) 855-6400
Washington DC (202) 559-0270
To: City of Sebastopol
From: Adam Probolsky
Probolsky Research
Date: July 9, 2024
Subject: City Services Measure Voter Poll
The City contracted with Probolsky Research to conduct a City Services Measure Voter Poll June 27 – July 7, 2024, with live-interviewer telephone and online responses among City voters.

A total of 300 voters were surveyed – 33% by phone and 67% online. A survey of this size yields a margin of error of +/-5.8%, with a confidence level of 95%. Interviews were conducted with respondents on both landline (28%) and mobile phones (72%) and were offered in English (97%) and Spanish (3%) languages. We invited participation via email (50%) and text message (50%) for the online survey phase. Security measures precluded individuals from completing the survey more than once and allowed only the designated voter to complete the survey. Online respondents were able to use their computer, tablet, or smartphone to participate.

The sample was compiled from data provided by the Sonoma County Registrar of Voters. Probolsky Research applies a stratified random sampling methodology to ensure that the demographic proportions of survey respondents match the demographic composition of City of Sebastopol voters.

Key Findings
A key focus of the survey was the Sebastopol Public Safety, Roads, and City Services Measure, which proposes a 1/2 cent sales tax to raise $1,500,000 annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally. 70% initially would vote yes on the measure – after informing voters of various messages related to the measure – this support remained constant (70%).

The option of a 1/4 cent sales tax receives a similar amount of support at 72%.

Additionally, 71% are more likely to vote yes on the measure after learning the funds could help improve the City's streets and roads, 68% are more likely to vote yes on the measure after hearing that funding from the measure could help address property crime and maintain emergency response times, and 68% are more likely to vote yes on the measure after hearing that visitors and tourists also pay a portion of the sales taxes generated in the City.

Probolsky Research is a non-partisan, Latina and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

City of Sebastopol
City Services Voter Poll
Results Presentation
July 2024
Opinion Research on
Elections and Public Policy

PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
Washington DC
(202) 559-0270
San Francisco
(415) 870-8150
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

City of Sebastopol – City Services Measure
Survey Methodology*
*Due to rounding, totals shown on charts may not add up to 100% 1 Survey Details
Mode Phone (landline and mobile)
Online (email and text to web)
Language English and Spanish
Length 11 minutes
Target
Respondents
City of Sebastopol voters
Survey Fielding June 27 – July 7, 2024
Survey Participants 300
Margin of Error +/-5.8%
The sample was compiled from data obtained from the Sonoma County Registrar of Voters. We called, emailed, and texted voters. We matched the demographics of the City of Sebastopol voters.

Sample
Interviews were conducted by phone (33%) and online (67%) modes. Phone interviews were conducted via landline (28%) or mobile (72%). Online participants were invited by email (50%) and text message (50%).

Respondents in all modes chose their preferred language, English (97%) and Spanish (3%).

The online survey was accessible by computer, tablet, and smart phone.

Security measures precluded individuals from completing the survey more than once.

Data Collection Explained
Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

2 Support by tax amount

70.3%

23.3%

6.3%
Vote yes Vote no Unsure
Question 5: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

71.7%

21.0%

7.3%
Vote yes Vote no Unsure
Question 14: What if the sales tax measure was a 1/4 cent sales tax, providing approximately $750,000 annually, which would allow for the City to maintain emergency 911/police/fire/medical response, maintenance of streets/roads, parks, libraries, senior services, emergency preparedness, and for general government use? If the election was held today, would you vote yes or vote no?
½ Cent Sales Tax ¼ Cent Sales Tax
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

3 Budget/Spending is the most important issue
facing Sebastopol today
Question 1: In your own words, what do you feel is the most important issue facing Sebastopol today? [OPEN-ENDED RESPONSE]

17.0%

15.7%

14.3%

9.3%

7.3%

6.3%

4.7%

4.0%

3.0%

3.0%

2.3%

2.0%

2.0%

1.3%

1.3%

0.7%

1.3%

4.3%
Budget/Spending
Homelessness
Housing affordability
Transportation/Traffic/Roads
Inflation/High cost of living
Jobs/Economy
Over population/Controlling growth/Development
Public safety/Drugs/Crime
Government
Taxes
Emergency services/Fire department
Water/Drought
Environmental issues
Education/Schools/Higher education
Moral issues
Healthcare
Unsure
Other
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

4 64% approve of the job the City of Sebastopol is
doing providing services to residents
Question 2: In general, do you approve or disapprove of the job the City of Sebastopol is doing providing services to residents?

63.7%

29.3%

7.0%
Approve Disapprove Unsure
Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

5 Among those who approve, 81% somewhat
approve
Question 2: In general, do you approve or disapprove of the job the City of Sebastopol is doing providing services to residents?

63.7%

29.3%

7.0%
Total
Strongly

19.4%
Somewhat

80.6%
Among those who said approve
Strongly

31.8%
Somewhat

68.2%
Among those who said disapprove
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

6 Results by gender, age, ethnicity, party preference,
and education
Question 2: In general, do you approve or disapprove of the job the City of Sebastopol is doing providing services to residents?

64.3%

63.2%

91.3%

67.6%

60.5%

52.3%

64.4%

60.6%

64.0%

33.3%
100.0%

50.0%

68.4%

48.3%

56.1%

66.2%

61.0%

7.9%

6.3%

8.1%

4.7%

7.7%

8.3%

6.1%

7.5%

6.3%

7.4%

12.2%

7.1%

6.8%

27.8%

30.5%

8.7%

24.3%

34.9%

40.0%

27.3%

33.3%

28.5%

66.7%

43.8%

24.2%

51.7%

31.7%

26.6%

32.2%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
Approve
Unsure
Disapprove
Approve Disapprove
Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

7 Results by initial vote, vote propensity, voter type, and years of residency
Question 2: In general, do you approve or disapprove of the job the City of Sebastopol is doing providing services to residents?

70.6%

42.9%

63.2%

61.0%

52.1%

73.5%

82.4%

76.2%

71.4%

66.7%

63.4%

69.8%

64.6%

47.6%

63.6%

57.1%

7.6%

2.9%

15.8%

7.3%

12.5%

5.9%

22.2%

7.1%

6.0%

8.1%

7.1%

4.5%

9.5%

21.8%

54.3%

21.1%

31.7%

35.4%

26.5%

11.8%

23.8%

28.6%

11.1%

29.5%

24.1%

27.3%

45.2%

31.8%

33.3%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 General Election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Approve
Unsure
Disapprove
Approve Disapprove
Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

8 Results by survey mode and survey language
Question 2: In general, do you approve or disapprove of the job the City of Sebastopol is doing providing services to residents?

66.0%

71.4%

63.9%

62.5%

61.0%

64.0%

64.1%

50.0%

11.0%

10.7%

11.1%

5.0%

4.0%

6.0%

6.9%

10.0%

23.0%

17.9%

25.0%

32.5%

35.0%

30.0%

29.0%

40.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Approve
Unsure
Disapprove
Approve Disapprove
Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

9 Maintaining streets, managing City finances, and providing effective public safety are most important to Sebastopol voters Question 3: Now we have a list of objectives by the City of Sebastopol, please indicate which objectives you think are very important to you personally. Select all that apply.

70.7%

70.0%

68.0%

61.7%

59.3%

55.0%

54.0%

48.7%

45.3%

44.7%

40.3%

38.7%

24.7%

10.0%

0.3%
Maintaining streets, roads, sidewalks, and crosswalks
Managing City finances
Providing effective public safety, including 911 emergency medical/Police/Fire response Maintaining parks, trails, bike lanes, the City pool, and recreation facilities Responding to homelessness
City response to floods, wildfires, and other natural disasters Maintain facilities and services for youth and seniors
Traffic
Promoting economic development and job creation
Supporting the local library
Managing growth and development
Keeping local taxes low
Support for local non-profits
Other
None of these
Agenda Item Number: 8
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City Council Meeting Packet of: July 16, 2024

10 Sebastopol voters are most satisfied with maintaining parks, trails, bike lanes, the City pool, and recreational facilities and providing effective public safety Question 4: Thinking of the same list of objectives provided by the City of Sebastopol, please indicate which objectives you are personally satisfied with.

51.3%

50.3%

39.0%

36.3%

31.3%

31.3%

18.0%

16.7%

14.7%

13.0%

12.0%

12.0%

9.0%

1.0%

10.7%

6.7%
Maintaining parks, trails, bike lanes, the City pool, and recreation facilities Providing effective public safety, including 911 emergency medical/Police/Fire response Supporting the local library
City response to floods, wildfires, and other natural disasters Maintaining streets, roads, sidewalks and crosswalks
Maintain facilities and services for youth and seniors
Support for local non-profits
Managing growth and development
Responding to homelessness
Promoting economic development and job creation
Traffic
Keeping local taxes low
Managing city finances
Other
None of these
Unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

11 Question 3: Now we have a list of objectives by the City of Sebastopol, please indicate which objectives you think are very important to you personally. Select all that apply.

Question 4: Thinking of the same list of objectives provided by the City of Sebastopol, please indicate which objectives you are personally satisfied with.

70.7%

70.0%

68.0%

61.7%

59.3%

55.0%

54.0%

48.7%

45.3%

44.7%

40.3%

38.7%

24.7%

10.0%

0.3%

31.3%

9.0%

50.3%

51.3%

14.7%

36.3%

31.3%

12.0%

13.0%

39.0%

16.7%

12.0%

18.0%

1.0%

10.7%
Maintaining streets, roads, sidewalks, and crosswalks
Managing City finances
Providing effective public safety, including 911 emergency medical/Police/Fire response Maintaining parks, trails, bike lanes, the City pool, and recreation facilities Responding to homelessness
City response to floods, wildfires, and other natural disasters Maintain facilities and services for youth and seniors
Traffic
Promoting economic development and job creation
Supporting the local library
Managing growth and development
Keeping local taxes low
Support for local non-profits
Other
None of these
Importance
Satisfaction
Gaps between importance and satisfaction are largest on managing City finances, responding to homelessness, street maintenance, and traffic Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

12 Initial vote: 70% vote yes on the City Services
Measure
Question 5: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

70.3%

23.3%

6.3%
Vote yes Vote no Unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

13 Among those who said vote yes, 55% would
probably vote yes
Question 5: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

70.3%

23.3%

6.3%
Total
Definitely
Probably 45.5%

54.5%
Among those who said vote yes
Definitely

58.6%
Probably

41.4%
Among those who said vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

14 Results by gender, age, ethnicity, party preference, and education
Question 5: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

65.1%

74.1%

65.2%

75.7%

76.7%

69.2%

68.2%

69.7%

71.1%

33.3%

77.8%

62.5%

74.0%

48.3%

68.3%

66.9%

74.0%

7.9%

5.2%

4.3%

8.1%

4.6%

9.1%

3.0%

6.3%

11.1%

12.5%

7.0%

3.4%

7.3%

7.8%

4.8%

27.0%

20.7%

30.4%

16.2%

23.3%

26.2%

22.7%

27.3%

22.6%

66.7%

11.1%

25.0%

19.1%

48.3%

24.4%

25.3%

21.2%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

15 Results by vote propensity, voter type, and years of residency
Question 5: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

67.1%

77.1%

70.6%

76.5%

61.9%

85.7%

88.9%

70.2%

71.6%

72.7%

66.7%

68.2%

61.9%

6.1%

2.1%

11.8%

5.9%

9.5%

11.1%

6.4%

7.8%

5.1%

2.4%

9.1%

9.5%

26.8%

20.8%

17.6%

17.6%

28.6%

14.3%

23.4%

20.7%

22.2%

31.0%

22.7%

28.6%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 General Election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

16 Results by survey mode and survey language
Question 5: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

71.0%

82.1%

66.7%

70.0%

65.0%

75.0%

70.0%

80.0%

5.0%

14.3%

1.4%

7.0%

9.0%

5.0%

6.2%

10.0%

24.0%

3.6%

31.9%

23.0%

26.0%

20.0%

23.8%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

17 Among those vote yes to approve the City Services Measure, 18% cite the need for additional funding/revenue
Question 6: Why would you vote yes to approve the sales tax? [IF ANSWERED ‘VOTE YES’ TO Q5]
[OPEN-ENDED RESPONSE]

18.0%

12.3%

11.8%

11.8%

11.4%

9.0%

8.1%

5.2%

3.8%

3.3%

1.9%

1.9%

1.4%
Funding is needed/More revenue
Small price to pay/Get what you pay for/Equal tax
Improve city services/Provide resources
Needed/Essential/Vital
General positive/Reasonable/Beneficial/Yes
Good for the city/Community
City is in debt/Balanced budget
Improve emergency services/Safety/Police
General neutral/Has complaints/Needs accountability
Improve infrastructure/Roads
Improve quality of life/Standard of living
Unsure
Other

70.3%

23.3%

6.3%
Total
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

18 Among those vote no to approve the City Services
Measure, 24% cite already being overtaxed
Question 7: Why would you vote no to approve the sales tax? [IF ANSWERED ‘VOTE NO’ TO Q5]
[OPEN-ENDED RESPONSE]

24.3%

21.4%

12.9%

8.6%

8.6%

5.7%

5.7%

4.3%

1.4%

7.1%
We are overtaxed already/No new taxes
Government is not responsible with money
Cost/Cannot afford
More taxes/Tax increase
It's a regressive tax/Sales tax
Need a sunset clause/Expiration date/Cease funds
It's not needed
Need more information
Unsure
Other

70.3%

23.3%

6.3%
Total
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

19 68% are more likely to vote yes after hearing that funding from the measure could help address property crime and thefts and maintain emergency response times
Question 8: Last year, calls for service to the police department were up 37% compared to the year before. Funding from this measure could help address property crime and thefts and maintain emergency response times. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

67.7%

14.0%

15.0%

3.3%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

14.3%

38.6%

44.3%

2.9% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

31.6%

36.8%

21.1%

10.5% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted no
Among those who initially voted unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

20 Among those who said more likely to vote for, 53%
said definitely more likely
Question 8: Last year, calls for service to the police department were up 37% compared to the year before. Funding from this measure could help address property crime and thefts and maintain emergency response times. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

67.7%

14.0%

15.0%

3.3%
Total Definitely

53.2%
Somewhat

46.8%
Among those who said more likely to
vote yes
Definitely

48.9%
Somewhat

51.1%
Among those who said more likely to
vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

21 Results by gender, age, ethnicity, party preference, and education
Question 8: Last year, calls for service to the police department were up 37% compared to the year before. Funding from this measure could help address property crime and thefts and maintain emergency response times. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

61.9%

71.8%

78.3%

64.9%

65.1%

69.2%

66.7%

72.7%

68.6%

33.3%

66.7%

50.0%

70.2%

48.3%

73.2%

65.6%

69.9%

19.0%

10.3%

13.0%

18.9%

9.3%

13.8%

14.4%

18.2%

14.2%

12.5%

11.2%

20.7%

19.5%

16.9%

11.0%

4.0%

2.9%

5.4%

2.3%

4.6%

3.0%

3.3%

11.1%

6.3%

3.7%

3.9%

2.7%

15.1%

14.9%

8.7%

10.8%

23.3%

12.3%

15.9%

9.1%

13.8%

66.7%

22.2%

31.3%

14.9%

31.0%

7.3%

13.6%

16.4%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

22 Results by initial vote, vote propensity, voter type, and years of residency
Question 8: Last year, calls for service to the police department were up 37% compared to the year before. Funding from this measure could help address property crime and thefts and maintain emergency response times. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

88.6%

14.3%

31.6%

63.4%

64.6%

73.5%

88.2%

66.7%

71.4%
100.0%

67.5%

70.7%

69.7%

59.5%

59.1%

66.7%

3.8%

38.6%

36.8%

17.7%

10.4%

11.8%

5.9%

4.8%

28.6%

13.9%

13.8%

12.1%

14.3%

22.7%

14.3%

2.8%

2.9%

10.5%

2.4%

6.3%

5.9%

4.8%

3.4%

1.7%

3.0%

7.1%

9.1%

4.7%

44.3%

21.1%

16.5%

18.8%

8.8%

5.9%

23.8%

15.3%

13.8%

15.2%

19.0%

9.1%

19.0%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 General Election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

23 Results by survey mode and survey language
Question 8: Last year, calls for service to the police department were up 37% compared to the year before. Funding from this measure could help address property crime and thefts and maintain emergency response times. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

65.0%

82.1%

58.3%

69.0%

71.0%

67.0%

67.2%

80.0%

9.0%

10.7%

8.3%

16.5%

14.0%

19.0%

14.1%

10.0%

4.0%

5.6%

3.0%

1.0%

5.0%

3.4%

22.0%

7.1%

27.8%

11.5%

14.0%

9.0%

15.2%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

24 65% are more likely to vote yes after hearing that funding from this measure could go towards upgrading the City pool and other City facilities
Question 9: The municipal pool is aging and in need of major upgrades while the Community Center has delayed flood damage and fire safety repairs. Funding from this measure could go towards making addressing these challenges to these and other City facilities including the senior center, improve ADA accessibility and provide our residents with up-todate recreational facilities. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

65.0%

19.3%

10.7%

5.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

11.4%

45.7%

32.9%

10.0% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

26.3%

42.1%

5.3%

26.3%
More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted no
Among those who initially voted unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

25 Among those who said more likely to vote for, 60%
said definitely more likely
Question 9: The municipal pool is aging and in need of major upgrades while the Community Center has delayed flood damage and fire safety repairs. Funding from this measure could go towards making addressing these challenges to these and other City facilities including the senior center, improve ADA accessibility and provide our residents with up-todate recreational facilities. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

65.0%

19.3%

10.7%

5.0%
Total
Definitely

60.0%
Somewhat

40.0%
Among those who said more likely to
vote yes
Definitely

65.6%
Somewhat

34.4%
Among those who said more likely to
vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

26 Results by gender, age, ethnicity, party preference, and education
Question 9: The municipal pool is aging and in need of major upgrades while the Community Center has delayed flood damage and fire safety repairs. Funding from this measure could go towards making addressing these challenges to these and other City facilities including the senior center, improve ADA accessibility and provide our residents with up-todate recreational facilities. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

56.3%

71.3%

69.6%

70.3%

60.5%

69.2%

62.1%

51.5%

66.9%

33.3%

77.8%

62.5%

68.8%

34.5%

68.3%

62.3%

67.8%

25.4%

14.9%

21.7%

24.3%

18.6%

18.5%

18.2%

33.3%

18.8%

33.3%

6.3%

18.1%

24.1%

22.0%

21.4%

17.1%

4.8%

5.2%

9.3%

3.1%

6.8%

3.0%

5.4%

6.3%

5.1%

4.9%

5.8%

4.1%

13.5%

8.6%

8.7%

5.4%

11.6%

9.2%

12.9%

12.1%

8.8%

33.3%

22.2%

25.0%

7.9%

41.4%

4.9%

10.4%

11.0%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

27 Results by initial vote, vote propensity, voter type, and years of residency
Question 9: The municipal pool is aging and in need of major upgrades while the Community Center has delayed flood damage and fire safety repairs. Funding from this measure could go towards making addressing these challenges to these and other City facilities including the senior center, improve ADA accessibility and provide our residents with up-todate recreational facilities. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

86.3%

11.4%

26.3%

57.9%

75.0%

76.5%

76.5%

52.4%

71.4%
100.0%

64.7%

69.8%

65.7%

61.9%

54.5%

52.4%

8.5%

45.7%

42.1%

23.8%

12.5%

11.8%

17.6%

19.0%

28.6%

19.3%

14.7%

19.2%

19.0%

27.3%

38.1%

1.4%

10.0%

26.3%

6.7%

4.2%

2.9%

4.8%

5.1%

6.0%

3.0%

2.4%

9.1%

9.5%

3.8%

32.9%

5.3%

11.6%

8.3%

8.8%

5.9%

23.8%

10.8%

9.5%

12.1%

16.7%

9.1%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 General Election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

28 Results by survey mode and survey language
Question 9: The municipal pool is aging and in need of major upgrades while the Community Center has delayed flood damage and fire safety repairs. Funding from this measure could go towards making addressing these challenges to these and other City facilities including the senior center, improve ADA accessibility and provide our residents with up-todate recreational facilities. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

67.0%

82.1%

61.1%

64.0%

62.0%

66.0%

64.8%

70.0%

13.0%

14.3%

12.5%

22.5%

22.0%

23.0%

19.3%

20.0%

6.0%

3.6%

6.9%

4.5%

3.0%

6.0%

5.2%

14.0%

19.4%

9.0%

13.0%

5.0%

10.7%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

29 71% are more likely to vote yes after hearing that funding from this measure could help address the City’s streets and roads where 40 percent are in poor or very poor condition
Question 10: A recent assessment of the City’s streets and roads revealed that 40 percent are in poor or very poor condition, and the City forecasts at least $1.5 million in additional funds will be needed annually to maintain and improve our local streets and roads. Funding from this measure could help address this and other infrastructure needs. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

71.3%

15.0%

10.3%

3.3%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

31.4%

30.0%

32.9%

5.7% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

26.3%

42.1%

15.8%

15.8% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially were opposed
Among those who initially were unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

30 Among those who said more likely to vote yes, 61%
said definitely more likely to vote yes
Question 10: A recent assessment of the City’s streets and roads revealed that 40 percent are in poor or very poor condition, and the City forecasts at least $1.5 million in additional funds will be needed annually to maintain and improve our local streets and roads. Funding from this measure could help address this and other infrastructure needs. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

71.3%

15.0%

10.3%

3.3%
Total
Definitely

60.7%
Somewhat

39.3%
Among those who said more likely to
vote yes
Definitely

61.3%
Somewhat

38.7%
Among those who said more likely to
vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

31 Results by gender, age, ethnicity, party preference
and education
Question 10: A recent assessment of the City’s streets and roads revealed that 40 percent are in poor or very poor condition, and the City forecasts at least $1.5 million in additional funds will be needed annually to maintain and improve our local streets and roads. Funding from this measure could help address this and other infrastructure needs. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

66.7%

74.7%

65.2%

75.7%

72.1%

76.9%

68.2%

69.7%

72.4%

66.7%

77.8%

56.3%

73.5%

48.3%

78.0%

65.6%

77.4%

15.9%

14.4%

21.7%

18.9%

14.0%

13.8%

13.6%

21.2%

15.1%

12.5%

15.8%

17.2%

7.3%

18.2%

11.6%

4.8%

2.3%

4.3%

7.0%

1.5%

3.8%

3.3%

12.5%

3.3%

2.4%

4.5%

2.1%

12.7%

8.6%

8.7%

5.4%

7.0%

7.7%

14.4%

9.1%

9.2%

33.3%

22.2%

18.8%

7.4%

34.5%

12.2%

11.7%

8.9%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

32 Results by initial vote, vote propensity, voter type, and years of residency
Question 10: A recent assessment of the City’s streets and roads revealed that 40 percent are in poor or very poor condition, and the City forecasts at least $1.5 million in additional funds will be needed annually to maintain and improve our local streets and roads. Funding from this measure could help address this and other infrastructure needs. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

88.6%

31.4%

26.3%

68.9%

72.9%

76.5%

76.5%

61.9%

85.7%

88.9%

71.2%

71.6%

70.7%

69.0%

72.7%

76.2%

7.6%

30.0%

42.1%

17.7%

12.5%

11.8%

17.6%

9.5%

14.3%

14.9%

12.9%

17.2%

16.7%

13.6%

14.3%

1.4%

5.7%

15.8%

3.7%

2.1%

2.9%

4.8%

11.1%

3.4%

3.4%

4.0%

2.4%

4.5%

2.4%

32.9%

15.8%

9.8%

12.5%

8.8%

5.9%

23.8%

10.5%

12.1%

8.1%

11.9%

9.1%

9.5%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 general election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

33 Results by survey mode and survey language
Question 10: A recent assessment of the City’s streets and roads revealed that 40 percent are in poor or very poor condition, and the City forecasts at least $1.5 million in additional funds will be needed annually to maintain and improve our local streets and roads. Funding from this measure could help address this and other infrastructure needs. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

77.0%

89.3%

72.2%

68.5%

69.0%

68.0%

71.0%

80.0%

5.0%

7.1%

4.2%

20.0%

17.0%

23.0%

15.2%

10.0%

2.0%

2.8%

4.0%

5.0%

3.0%

3.4%

16.0%

3.6%

20.8%

7.5%

9.0%

6.0%

10.3%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

34 68% are more likely to vote yes after hearing that visitors and tourists also pay a portion of the sales taxes generated in Sebastopol
Question 11: Visitors and tourists pay a portion of the Sales Taxes generated in Sebastopol. This measure will help ensure these visitors pay their fair share when they use our streets, 911, and other services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

67.7%

18.3%

9.7%

4.3%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

17.1%

40.0%

38.6%

4.3% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

21.1%

52.6%

26.3%
More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially were opposed
Among those who initially were unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

35 Among those who said more likely to vote yes, 65%
said definitely more likely to vote yes
Question 11: Visitors and tourists pay a portion of the Sales Taxes generated in Sebastopol. This measure will help ensure these visitors pay their fair share when they use our streets, 911, and other services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

67.7%

18.3%

9.7%

4.3%
Total
Definitely

64.5%
Somewhat

35.5%
Among those who said more likely to
vote yes
Definitely

58.6%
Somewhat

41.4%
Among those who said more likely to
vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

36 Results by gender, age, ethnicity, party preference
and education
Question 11: Visitors and tourists pay a portion of the Sales Taxes generated in Sebastopol. This measure will help ensure these visitors pay their fair share when they use our streets, 911, and other services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

59.5%

73.6%

69.6%

67.6%

74.4%

73.8%

62.1%

63.6%

69.0%

33.3%

88.9%

50.0%

71.6%

48.3%

65.9%

63.6%

71.9%

26.2%

12.6%

21.7%

21.6%

14.0%

16.9%

18.9%

27.3%

17.6%

11.1%

18.8%

16.7%

31.0%

14.6%

20.1%

16.4%

4.8%

4.0%

7.0%

1.5%

6.8%

5.0%

6.3%

4.2%

4.9%

5.2%

3.4%

9.5%

9.8%

8.7%

10.8%

4.7%

7.7%

12.1%

9.1%

8.4%

66.7%

25.0%

7.4%

20.7%

14.6%

11.0%

8.2%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

37 Results by initial vote, vote propensity, voter type, and years of residency
Question 11: Visitors and tourists pay a portion of the Sales Taxes generated in Sebastopol. This measure will help ensure these visitors pay their fair share when they use our streets, 911, and other services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

88.6%

17.1%

21.1%

64.0%

75.0%

64.7%

76.5%

61.9%

85.7%

88.9%

67.5%

69.8%

70.7%

64.3%

68.2%

47.6%

8.1%

40.0%

52.6%

18.9%

14.6%

26.5%

17.6%

14.3%

14.3%

11.1%

18.3%

18.1%

15.2%

19.0%

9.1%

42.9%

2.4%

4.3%

26.3%

5.5%

4.2%

2.9%

4.8%

4.4%

3.4%

4.0%

4.8%

9.1%

4.8%

0.9%

38.6%

11.6%

6.3%

5.9%

5.9%

19.0%

9.8%

8.6%

10.1%

11.9%

13.6%

4.8%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 general election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

38 Results by survey mode and survey language
Question 11: Visitors and tourists pay a portion of the Sales Taxes generated in Sebastopol. This measure will help ensure these visitors pay their fair share when they use our streets, 911, and other services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

67.0%

71.4%

65.3%

68.0%

69.0%

67.0%

67.6%

70.0%

14.0%

21.4%

11.1%

20.5%

20.0%

21.0%

18.3%

20.0%

5.0%

3.6%

5.6%

4.0%

3.0%

5.0%

4.5%

14.0%

3.6%

18.1%

7.5%

8.0%

7.0%

9.7%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

39 62% are more likely to vote yes after hearing that this measure could be used to maintain community services including support for local non-profits, homeless outreach and youth programs Question 12: This measure could be used to maintain community services including support for local non-profits, funding for homeless outreach, as well as youth leadership programs and social services through the Sebastopol Library. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

16.3% 61.7%

17.7%

4.3%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

17.1%

34.3%

42.9%

5.7% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

26.3%

36.8%

15.8%

21.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially were opposed
Among those who initially were unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

40 Among those who said more likely to vote yes, 50%
said definitely more likely to vote yes
Question 12: This measure could be used to maintain community services including support for local non-profits, funding for homeless outreach, as well as youth leadership programs and social services through the Sebastopol Library. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

16.3% 61.7%

17.7%

4.3%
Definitely Total

49.7%
Somewhat

50.3%
Among those who said more likely to
vote yes
Definitely

67.9%
Somewhat

32.1%
Among those who said more likely to
vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

41 Results by gender, age, ethnicity, party preference
and education
Question 12: This measure could be used to maintain community services including support for local non-profits, funding for homeless outreach, as well as youth leadership programs and social services through the Sebastopol Library. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

54.0%

67.2%

69.6%

75.7%

69.8%

60.0%

54.5%

54.5%

63.6%

66.7%

66.7%

43.8%

69.3%

20.7%

56.1%

59.7%

63.7%

21.4%

12.6%

21.7%

13.5%

7.0%

15.4%

19.7%

18.2%

16.3%

25.0%

14.4%

24.1%

17.1%

18.2%

14.4%

5.6%

3.4%

4.7%

4.6%

6.1%

3.0%

4.2%

11.1%

6.3%

3.7%

7.3%

3.9%

4.8%

19.0%

16.7%

8.7%

10.8%

18.6%

20.0%

19.7%

24.2%

15.9%

33.3%

22.2%

25.0%

12.6%

55.2%

19.5%

18.2%

17.1%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

42 Results by initial vote, vote propensity, voter type, and years of residency
Question 12: This measure could be used to maintain community services including support for local non-profits, funding for homeless outreach, as well as youth leadership programs and social services through the Sebastopol Library. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

79.6%

17.1%

26.3%

57.9%

64.6%

58.8%

70.6%

61.9%

71.4%
100.0%

61.4%

63.8%

64.6%

57.1%

45.5%

61.9%

8.5%

34.3%

36.8%

17.7%

14.6%

20.6%

17.6%

4.8%

28.6%

16.3%

14.7%

16.2%

19.0%

9.1%

28.6%

2.4%

5.7%

21.1%

4.9%

6.3%

2.9%

4.8%

4.4%

3.4%

4.0%

4.8%

9.1%

4.8%

9.5%

42.9%

15.8%

19.5%

14.6%

17.6%

11.8%

28.6%

18.0%

18.1%

15.2%

19.0%

36.4%

4.8%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 general election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

43 Results by survey mode and survey language
Question 12: This measure could be used to maintain community services including support for local non-profits, funding for homeless outreach, as well as youth leadership programs and social services through the Sebastopol Library. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

67.0%

71.4%

65.3%

59.0%

63.0%

55.0%

61.4%

70.0%

9.0%

14.3%

6.9%

20.0%

18.0%

22.0%

16.6%

10.0%

4.0%

5.6%

4.5%

4.0%

5.0%

4.1%

10.0%

20.0%

14.3%

22.2%

16.5%

15.0%

18.0%

17.9%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

44 Informed: 70% vote yes for the city services
measure
Question 13: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?
70%
23%
6%

70.0%

23.7%

6.3%
Support Oppose Unsure
Initial Informed Initial
Initial
Informed
Informed
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

45 Among those who said vote yes, 58% said definitely
vote yes
Question 13: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

70.0%

23.7%

6.3%
Total
Definitely

57.6%
Probably

42.4%
Among those who said vote yes
Definitely

62.0%
Probably

38.0%
Among those who said vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

46 Results by gender, age, ethnicity, party preference
and education
Question 13: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

64.3%

74.1%

69.6%

73.0%

76.7%

72.3%

65.9%

69.7%

71.5%

33.3%

66.7%

56.3%

74.9%

41.4%

68.3%

68.2%

71.9%

11.1%

2.9%

8.1%

9.3%

3.1%

7.6%

3.0%

6.3%

11.1%

12.5%

6.0%

7.3%

7.8%

4.8%

24.6%

23.0%

30.4%

18.9%

14.0%

24.6%

26.5%

27.3%

22.2%

66.7%

22.2%

31.3%

19.1%

58.6%

24.4%

24.0%

23.3%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

47 Results by initial vote, vote propensity, voter type, and years of residency
Question 13: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

95.7%

2.9%

31.6%

67.1%

72.9%

67.6%

76.5%

66.7%

85.7%
100.0%

69.8%

74.1%

71.7%

59.5%

68.2%

61.9%

1.9%

10.0%

42.1%

6.1%

2.1%

11.8%

5.9%

14.3%

6.4%

4.3%

9.1%

7.1%

9.1%

2.4%

87.1%

26.3%

26.8%

25.0%

20.6%

17.6%

19.0%

14.3%

23.7%

21.6%

19.2%

33.3%

22.7%

38.1%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 general election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

48 Results by survey mode and survey language
Question 13: Sebastopol Public Safety, Roads, City Services Measure: To maintain Sebastopol's City services such as 911 emergency medical/police/fire response, fire protection, emergency preparedness, maintenance of streets/roads, parks/trails, library, youth and senior services, retaining/attracting local businesses; and for general government use, shall the measure establishing a 1/2 cent sales tax generating approximately $1,500,000 million annually until ended by voters, requiring audits, public spending disclosure, and all funds used locally, be adopted?

69.0%

78.6%

65.3%

70.5%

69.0%

72.0%

69.7%

80.0%

9.0%

10.7%

8.3%

5.0%

4.0%

6.0%

6.2%

10.0%

22.0%

10.7%

26.4%

24.5%

27.0%

22.0%

24.1%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

49 72% support the city services measure at ¼ cent
sales tax
Question 14: What if the sales tax measure was a 1/4 cent sales tax, providing approximately $750,000 annually, which would allow for the City to maintain emergency 911/police/fire/medical response, maintenance of streets/roads, parks, libraries, senior services, emergency preparedness, and for general government use? If the election was held today, would you vote yes or vote no?

71.7%

21.0%

7.3%
Vote yes Vote no Unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

50 Among those who said vote yes, 66% said definitely
vote yes
Question 14: What if the sales tax measure was a 1/4 cent sales tax, providing approximately $750,000 annually, which would allow for the City to maintain emergency 911/police/fire/medical response, maintenance of streets/roads, parks, libraries, senior services, emergency preparedness, and for general government use? If the election was held today, would you vote yes or vote no?

71.7%

21.0%

7.3%
Total
Definitely

65.6%
Probably

34.4%
Among those who said vote yes
Definitely

54.0%
Probably

46.0%
Among those who said vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

51 Results by gender, age, ethnicity, party preference
and education
Question 14: What if the sales tax measure was a 1/4 cent sales tax, providing approximately $750,000 annually, which would allow for the City to maintain emergency 911/police/fire/medical response, maintenance of streets/roads, parks, libraries, senior services, emergency preparedness, and for general government use? If the election was held today, would you vote yes or vote no?

67.5%

74.7%

69.6%

75.7%

76.7%

73.8%

68.2%

69.7%

73.2%

33.3%

66.7%

62.5%

76.7%

37.9%

73.2%

66.2%

77.4%

9.5%

5.7%

5.4%

14.0%

3.1%

9.1%

3.0%

7.9%

11.1%

6.3%

7.0%

3.4%

4.9%

7.8%

6.8%

23.0%

19.5%

30.4%

18.9%

9.3%

23.1%

22.7%

27.3%

18.8%

66.7%

22.2%

31.3%

16.3%

58.6%

22.0%

26.0%

15.8%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

52 Results by initial vote, vote propensity, voter type, and years of residency
Question 14: What if the sales tax measure was a 1/4 cent sales tax, providing approximately $750,000 annually, which would allow for the City to maintain emergency 911/police/fire/medical response, maintenance of streets/roads, parks, libraries, senior services, emergency preparedness, and for general government use? If the election was held today, would you vote yes or vote no?

93.4%

14.3%

42.1%

70.1%

70.8%

70.6%

82.4%

66.7%

71.4%
100.0%

71.5%

72.4%

72.7%

69.0%

72.7%

66.7%

3.8%

10.0%

36.8%

7.3%

6.3%

8.8%

14.3%

14.3%

7.5%

6.9%

7.1%

4.8%

13.6%

9.5%

2.8%

75.7%

21.1%

22.6%

22.9%

20.6%

17.6%

19.0%

14.3%

21.0%

20.7%

20.2%

26.2%

13.6%

23.8%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 general election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

53 Results by survey mode and survey language
Question 14: What if the sales tax measure was a 1/4 cent sales tax, providing approximately $750,000 annually, which would allow for the City to maintain emergency 911/police/fire/medical response, maintenance of streets/roads, parks, libraries, senior services, emergency preparedness, and for general government use? If the election was held today, would you vote yes or vote no?

68.0%

82.1%

62.5%

73.5%

72.0%

75.0%

71.4%

80.0%

12.0%

3.6%

15.3%

5.0%

5.0%

5.0%

7.2%

10.0%

20.0%

14.3%

22.2%

21.5%

23.0%

20.0%

21.4%

10.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Vote yes
Unsure
Vote no
Vote yes Vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

54 36% are less likely to support after hearing that sales taxes are regressive and its time for the city to manage is finances better and reign in spending
Question 15: Some people say that sales taxes are regressive, hurting low-income residents the most, and that Sebastopol wouldn't need new revenues at all if it managed its finances better and reigned in spending. We already have local sales tax measures and pay one of the highest sales tax rates in Sonoma County. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

30.3%

26.3%

36.0%

7.3%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

1.4%

22.9%

71.4%

4.3% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

21.1%

10.5%

52.6%

15.8% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially were opposed
Among those who initially were unsure
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

55 Among those who said more likely to vote yes, 59%
said definitely vote yes
Question 15: Some people say that sales taxes are regressive, hurting low-income residents the most, and that Sebastopol wouldn't need new revenues at all if it managed its finances better and reigned in spending. We already have local sales tax measures and pay one of the highest sales tax rates in Sonoma County. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

30.3%

26.3%

36.0%

7.3%
Total
Definitely

59.3%
Somewhat

40.7%
Among those who said more likely to
vote yes
Definitely
Somewhat 46.3%

53.7%
Among those who said more likely to
vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

56 Results by gender, age, ethnicity, party preference
and education
Question 15: Some people say that sales taxes are regressive, hurting low-income residents the most, and that Sebastopol wouldn't need new revenues at all if it managed its finances better and reigned in spending. We already have local sales tax measures and pay one of the highest sales tax rates in Sonoma County. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

26.2%

33.3%

39.1%

45.9%

20.9%

27.7%

28.8%

24.2%

32.6%

33.3%

12.5%

33.0%

17.2%

24.4%

31.2%

29.5%

28.6%

24.7%

43.5%

21.6%

27.9%

27.7%

23.5%

51.5%

24.7%

18.8%

27.4%

17.2%

29.3%

27.3%

25.3%

8.7%

6.3%

4.3%

5.4%

9.3%

4.6%

9.1%

6.7%

44.4%

12.5%

7.4%

3.4%

4.9%

7.8%

6.8%

36.5%

35.6%

13.0%

27.0%

41.9%

40.0%

38.6%

24.2%

36.0%
100.0%

22.2%

56.3%

32.1%

62.1%

41.5%

33.8%

38.4%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Non-college
College
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

57 Results by initial vote, vote propensity, voter type, and years of residency
Question 15: Some people say that sales taxes are regressive, hurting low-income residents the most, and that Sebastopol wouldn't need new revenues at all if it managed its finances better and reigned in spending. We already have local sales tax measures and pay one of the highest sales tax rates in Sonoma County. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

40.8%

1.4%

21.1%

29.3%

22.9%

29.4%

47.1%

47.6%

28.6%

22.2%

30.2%

27.6%

40.4%

21.4%

18.2%

28.6%

28.9%

22.9%

10.5%

26.8%

22.9%

32.4%

41.2%

9.5%

28.6%

22.2%

26.1%

25.9%

25.3%

21.4%

36.4%

33.3%

7.6%

4.3%

15.8%

6.7%

6.3%

8.8%

4.8%

28.6%

22.2%

7.5%

8.6%

5.1%

9.5%

9.1%

4.8%

22.7%

71.4%

52.6%

37.2%

47.9%

29.4%

11.8%

38.1%

14.3%

33.3%

36.3%

37.9%

29.3%

47.6%

36.4%

33.3%
Initial vote yes
Initial vote no
Initial unsure
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 general election voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

58 Results by survey mode and survey language
Question 15: Some people say that sales taxes are regressive, hurting low-income residents the most, and that Sebastopol wouldn't need new revenues at all if it managed its finances better and reigned in spending. We already have local sales tax measures and pay one of the highest sales tax rates in Sonoma County. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

37.0%

46.4%

33.3%

27.0%

28.0%

26.0%

30.7%

20.0%

17.0%

25.0%

13.9%

31.0%

34.0%

28.0%

25.5%

50.0%

10.0%

3.6%

12.5%

6.0%

4.0%

8.0%

7.6%

36.0%

25.0%

40.3%

36.0%

34.0%

38.0%

36.2%

30.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

59 58% will for sure vote for the Sebastopol public
safety, roads, City services measure
Question 16: Out of the following potential initiatives on the November ballot, which one(s) would you for sure vote for? Select all that apply.

57.7%

40.0%

33.3%

7.3%

16.0%
Sebastopol public safety, roads, City services measure
Sonoma county childcare and health initiative quarter-cent sales tax measure
Library sales tax renewal measure
Unsure
None of these
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

60 Topics including budget management and
property taxes are mentioned by voters
Question 17: Is there anything we did not cover in the survey that you would like to share? [OPEN-ENDED RESPONSE]

4.7%

4.7%

4.3%

4.0%

3.7%

3.3%

2.3%

1.7%

1.7%

1.7%

54.3%

4.0%

9.7%
Budget management/Spending
Other taxes (i.e. property taxes)
Infrastructure/Roads/Traffic
Alternative revenue sources
Addressing homelessness
City government
Housing affordability
Development/Growth
General negative
General positive
Nothing/No/Covered everything
Unsure
Other
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

61 Demographics
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

62 Gender Age Group Ethnicity Party
Vote Propensity Survey Language Survey Mode
Respondent demographics by gender, age group, ethnicity, survey language, and survey mode

33.3%

28.0%

72.0%

66.7%

50.0%

50.0%
Phone [NET]
Landline
Mobile
Online [NET]
Email
Text

42.0%

58.0%
Male
Female

7.7%

12.3%

14.3%

21.7%

44.0%
18-29
30-39
40-49
50-64
65+

11.0%

79.7%

1.0%

3.0%

5.3%
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other

96.7%

3.3%
English
Spanish

71.7%

9.7%

13.7%

5.0%
Democratic
Republican
No Party Preference
Other

54.7%

16.0%

11.3%

5.7%

7.0%

2.3%

3.0%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New Voter
New Registrant
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024

PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
Washington DC
(202) 559-0270
Opinion Research on
Elections and Public Policy
Questions?
Joshua Emeneger, Senior Research Analyst
O: 206-480-9523
Adam Probolsky, President
O: 949-855-6400 | M: 949-697-6726
E: [email protected]
San Francisco
(415) 870-8150
Agenda Item Number: 8
Agenda Item Number: 8
City Council Meeting Packet of: July 16, 2024