Signal Hill City Council
September 26, 2023

2023-2028
Strategic Plan
Welcome
The City of Signal Hill is a special community. As we look to the future, the City’s leadership, staff, and community members have come together to collaboratively develop this strategic plan to guide our actions across the next five years.

This plan builds upon the excellent work of the City’s 2015–2019 strategic plan and provides information about the services we provide, our goals for the future, and the strategies we will undertake to meet our current and future community needs over the next five years.

The plan is organized into the following sections:
• Strategic Framework: Mission, Vision, and Values
• Strategic Goals
o Goal 1: Ensure the City’s long-term FINANCIAL STABILITY and resilience. o Goal 2: Maintain COMMUNITY SAFETY by supporting public safety services and increasing emergency preparedness.
o Goal 3: Improve the LOCAL ECONOMY, support local businesses, and create a vibrant downtown core.
o Goal 4: Maintain and improve the City’s physical INFRASTRUCTURE, water system, and recreational spaces.
o Goal 5: Strengthen internal communication, recruitment, retention, systems, and processes to increase the EFFECTIVENESS and efficiency of City services. • Appendix A: Annual Planning Cycle
We thank everyone who provided input to help shape this plan into a tool that we can use to ensure the City of Signal Hill’s future is bright.

Tina L. Hansen – Mayor
Lori Y. Woods - Vice Mayor
Robert D. Copeland - Council Member
Keir Jones - Council Member
Edward H.J. Wilson – Council Member
Signal Hill Strategic Plan 1

STRATEGIC FRAMEWORK
Our strategic plan is grounded in the City’s vision (the ideal state of the community in the future), our mission (how we will achieve our vision), and values (the principles by which we strive to work).

OUR VISION
Our vision is that the City of Signal Hill is a desirable place to live and work because of its safe neighborhoods, abundant business opportunities, inclusive culture, and beautiful green spaces.

OUR MISSION
Our mission is to help all our residents thrive by providing excellent municipal services, building strategic partnerships, supporting our business community, and creating a lively sense of community through arts, culture, and recreation.

OUR VALUES
Accountable
We take ownership of our actions and are open, honest, and clear in our communications with each other and the community.

Ethical
We do what’s right, even when it’s difficult.

Inclusive
Our diversity is our strength. All members of our staff and community are valued and respected for their unique perspective and backgrounds.

Innovative
We continuously learn, adapt, and innovate to support our community.

Signal Hill Strategic Plan 2
Safe
We are dedicated to creating a safe workplace and safe community where all staff, residents, and visitors feel secure.

Sustainable
We make financially and environmentally sustainable choices to ensure that future generations can thrive in the City of Signal Hill.

Signal Hill Strategic Plan 3

STRATEGIC GOALS
With input from City Council, staff, and community members, we have set the following strategic goals to guide our work for the next five years.

In the following section we have listed each goal area, along with the specific objectives and priority actions the City intends to take to accomplish each goal.

GOAL 1: Financial Stability
Ensure the City’s long-term financial stability and resilience.

GOAL 2: Community Safety
Maintain community safety by supporting public safety services and increasing emergency preparedness.

GOAL 3: Economic & Downtown Development
Improve the local economy, support local businesses, and create a vibrant downtown core.

GOAL 4: Infrastructure
Maintain and improve the City’s physical infrastructure, water system, and recreational spaces.

GOAL 5: High-Functioning Government
Strengthen internal communication, recruitment, retention, systems, and processes to increase the effectiveness and efficiency of City services.

Signal Hill Strategic Plan 4
Goal 1:

Signal Hill Strategic Plan 5
Goal 1: Financial Stability
Ensure the City’s long-term financial stability and
resilience.

OBJECTIVES & ACTIONS

1.1 Increase the diversity of the City’s revenue sources.

A. Explore options to diversify sales tax revenue sources to account for potential changes and fluctuations in the local economy.

B. Increase Transient Occupancy Tax (TOT) revenue through the development of hotels or conference centers to diversify revenue streams.

C. Explore the use of Tax Increment Financing tools where feasible such as Enhanced Infrastructure Financing Districts and Community Revitalization and Investment Authorities to support the City’s infrastructure maintenance and growth.

D. Increase grant funding across all departments.
o Create and implement a collaborative Citywide grant seeking strategy. o Identify a list of needs for City infrastructure that could be fully or partially funded with State or Federal grant opportunities.
o Explore the use of Infrastructure Infill Grants to develop public infrastructure.

1.2 Increase income from current City revenue sources.

A. Conduct a fee study to evaluate costs, revenues, and opportunities to ensure City fees are both appropriate and sustainable.

B. Conduct a water rate study to evaluate the need for a rate increase to continue to provide safe and clean water in a financial sustainable manner.

C. Explore options for legislative action to preserve the City’s property tax income.

Signal Hill Strategic Plan 6

1.3 Continue to enhance financial reporting to better support City efforts and decision-making.

A. Continue assessing the City’s financial health by monitoring budgets, strategically managing investments, mitigating risks, and prioritizing spending as part of the budget process.

B. Prepare and present quarterly financial reports for City Council review.

C. Improve existing internal finance management procedures, to create more efficient ways to access real-time financial information.

PERFORMANCE INDICATORS
• Diversity of revenue sources
• Percent of revenue from grants
• Operating costs/budget ratio
• Revenue and expenditures per capita
• Credit rating
• Reserve fund levels
• Unfunded pension liability as a percentage of General Fund Budget Signal Hill Strategic Plan 7
Signal Hill Strategic Plan 8
Goal 2: Community Safety
Maintain community safety by supporting public safety
services and increasing emergency preparedness.

OBJECTIVES & ACTIONS

2.1 Increase efforts to recruit and retain high-quality Police Department employees.

A. Prioritize recruitment and hiring for open sworn police positions to ensure adequate staffing and deployment. This work may involve exploring new recruitment strategies and continuing efforts to ensure competitive compensation and benefits.

B. Update Police Memorandum of Understanding (MOU) to better align with current practices and needs.

C. Take steps to increase leadership stability within the Police Department.

D. Increase retention and sustain employee morale within the Police Department. This work may involve:
o Expanding staffing levels
o Evaluating compensation and benefits
o Providing additional career growth opportunities
o Improving work/life balance
o Providing additional mental wellness options, including peer support and/or counseling services

2.2 Continue efforts to maintain and build strong community partnerships to support public safety.

A. Continue efforts to maintain strong communication with neighboring public safety agencies—including holding regular coordination meetings with Long Beach.

Signal Hill Strategic Plan 9
B. Explore options to increase communication with the residential and business communities. Options may include enhancing or establishing programs like Neighborhood Watch, Business Watch, and/or Coffee with a Cop.

C. Explore options to implement a park ranger program to enhance public safety within City parks.

D. Explore options to leverage private security contracts to supplement staffing resources for special event coverage or other needs.

E. Continue efforts to provide code enforcement and consider ways to increase its efficacy (including the ability to issue administrative citations).

2.3 Increase community emergency preparedness.

A. Leverage the Emergency Response Coordinator position to expand emergency preparedness and emergency operations center training for staff.

B. Develop an Emergency Communications Plan.

C. Reestablish the Community Emergency Response Team (CERT) program and resident preparedness training.

PERFORMANCE INDICATORS
• Average police response time
• Property crimes per 1,000 people / Clearance rate
• Violent crimes per 1,000 people / Clearance rate
• Traffic accidents/fatalities per 1,000 residents
Signal Hill Strategic Plan 10
Signal Hill Strategic Plan 11
Goal 3: Economic and Downtown Development
Improve the local economy, support local businesses,
and create a vibrant downtown core.

OBJECTIVES & ACTIONS

3.1 Develop a central business district to support a sense of community and expand local amenities.

A. Advance efforts to implement the Heritage Square project and the Town Center Northwest projects.

B. Perform a comprehensive economic development study to explore the option of creating an Overlay Zone, Specific Plan, or other land use planning tools to incentivize future economic development in the City’s industrial core.

3.2 Encourage economic development and revenue diversification.

A. Work with the business community to develop a comprehensive Economic Development Plan.

B. Explore options to attract the development of hotels or conference centers.

C. Continue efforts to redevelop industrial zones for mixed-use projects.

D. Review and update Municipal codes related to outdoor spaces to help support local businesses.

E. Designate a dedicated or primary point of contact within the City who can help new or potential business owners navigate working with the City.

F. Take steps to attract more businesses, with a focus on grocery stores, restaurants, and retailers.

G. Continue expanding business retention efforts. This work may include initiatives to update current processes and incorporate additional permit streamlining.

Signal Hill Strategic Plan 12

3.3 Maintain and strengthen economic development partnerships.

A. Continue efforts to strengthen relationships with key partners, such as the Chamber of Commerce, to provide local entrepreneurship programs to encourage the development of local businesses.

B. Explore the option of forming a Business Council with a mix of city officials, chamber members, and business owners with a focus on sustaining and growing businesses.

C. Develop close working relationships with State and Federal elected officials to solicit strong support for funding of City projects and initiatives.

D. Develop comprehensive strategy for Signal Hill Petroleum’s legacy oil field activity.

3.4 Support the redevelopment of underutilized land within the City.

A. Develop a strategy for the use of vacant City-owned properties.

B. Continue efforts to maintain strong relationships and work with property owners to advance the development of properties within its portfolio, focusing on those that create new revenue streams and/or increase retail sales tax opportunities.

3.5 Increase the local housing supply to support current and potential residents.

A. Continue current efforts to encourage construction of workforce and market-rate affordable housing and meet the State’s Regional Housing Needs Assessment goals.

B. Continue to prioritize the use of available Housing Authority funding by issuing Notices of Funding Availability to incentivize the development of affordable housing.

C. Continue efforts to support housing development projects through rezoning.

D. Continue to encourage market-rate developers to incorporate affordable housing into proposed projects.

Signal Hill Strategic Plan 13

PERFORMANCE INDICATORS
• Retail sales tax revenue
• Transient Occupancy Taxes revenue
• Percent of vacant City-owned properties
• Percent of undeveloped (or in need of redevelopment) land within the City • Number of businesses
• New business licenses
• Median annual household income
• Median single-family home cost
• Number of affordable housing units entitled compared to the Regional Housing Needs Assessment
Signal Hill Strategic Plan 14
Signal Hill Strategic Plan 15
Goal 4: Infrastructure
Maintain and improve the City’s physical infrastructure, water system, and recreational spaces.

OBJECTIVES & ACTIONS

4.1 Expand the City’s infrastructure to support community services and engagement.

A. Formalize the City’s 5-year Capital Improvement Plan (CIP) to identify and prioritize infrastructure projects and allocate resources.

B. Continue efforts to develop a Civic Center Master Plan, including the development of a Community Center and community amphitheater.

C. Continue efforts to implement the Street Tree Master Plan.

D. Continue efforts to implement the City’s Parks Master Plan.

E. Promote multi-modal transportation by constructing bicycle lanes and walking trails, as outlined in the City’s General Plan and Circulation Element.

F. Establish an alley maintenance program.

G. Integrate sustainability, conservation, and an environmental consensus approach when constructing infrastructure.

4.2 Maintain current City assets to ensure they are safe and wellsuited to support City services.

A. Develop a Capital Facilities Plan to capture current, deferred, and upcoming maintenance needs to guide long-term maintenance investments.

B. Continue current efforts to refurbish City Hall to enhance the City's image and functionality for the public and staff.

C. Continue advancing the citywide median project to enhance the aesthetics of the City’s major arterial roadways.

Signal Hill Strategic Plan 16
D. Update the Signal Hill Municipal Code to promote health and safety and create better accountability for private property owners.

4.3 Continue current efforts to maintain and support the City’s water infrastructure.

A. Identify and implement strategies to meet current and upcoming water quality mandates.

B. Address staff retention and expansion to meet water-related emergency needs, improve response time, and comply with state mandates.

PERFORMANCE INDICATORS
• Capital asset and building condition ratings
• Net investment in capital assets
• Total deferred maintenance costs
• Miles of bike lanes and walking trails per capita
• Total number of trees on City-owned property
• Number of code enforcement/property maintenance citations or warnings Signal Hill Strategic Plan 17
Signal Hill Strategic Plan 18
Goal 5: High-Functioning Government
Strengthen internal communication, recruitment,
retention, systems, and processes to increase the
effectiveness and efficiency of City services.

OBJECTIVES & ACTIONS

5.1 Improve communications.

A. Develop an internal communication plan from city leadership to staff to improve transparency and collaboration across departments.

B. Implement the adopted 2023-2025 Communications Plan to coordinate the City’s ongoing communications efforts and leverage all available communications channels to provide relevant and timely information to our residents.

5.2 Enhance recruitment efforts to attract high-quality candidates.

A. Improve and streamline the recruitment process.

B. Develop a modern and creative recruitment strategy for key areas of high need (such as the Police Department, Public Works, and Water).

5.3 Retain and develop City staff.

A. Provide educational incentives to attract and retain high-quality staff.

B. Explore telecommuting as a long-term work program to improve work-life balance, attract new candidates, and improve employee retention.

C. Conduct annual employee engagement surveys to better understand and meet employee needs.

Signal Hill Strategic Plan 19
D. Invest in professional development and educational opportunities for staff, with a particular focus on developing standardized management and leadership training for supervisors.

E. Perform comprehensive compensation and benefits study on a regular basis to ensure equitable and competitive compensation.

F. Update the performance evaluation process so that evaluations can be performed and tracked digitally.

G. Take steps to increase staffing levels to address high-priority staffing limitations or gaps including those in Human Resources, Water, Emergency Management, Fleet, Public Works, Community Development.

H. Annually assess City staffing levels in relation to expansion of City services or shifts in priorities.

I. Develop succession plans for key management positions and explore options to include succession planning within the employee evaluation process.

J. Establish an employee Engagement and Wellness Program to cultivate a positive working environment.

K. Negotiate labor agreements that are fair and financially sustainable.

5.4 Enhance the use of technology to streamline processes and improve services.

A. Continue efforts to digitize existing paper-based records to improve accessibility and efficiency.

B. Explore options to integrate systems into/around Tyler Enterprise Resource Planning program to increase efficiencies in Finance and improve reporting and analysis.

C. Explore usability of HDL software for building plan checks and permitting to streamline processes and increase customer service efficiency.

D. Upgrade the City’s Computer Aided Dispatch (CAD) system to ensure reliable public safety and emergency response.

E. Upgrade the City’s phone systems.

Signal Hill Strategic Plan 20
F. Implement new technology to streamline Public Works operations, including encroachment permitting process, service requests, public record requests, project accounting, and estimation.

G. Upgrade the Police Department’s body-worn cameras, in-car cameras, and evidence management services.

5.5 Support Diversity, Equity, and Inclusion across City services.

A. Continue efforts to continue to build on the City’s reputation as being a welcoming, friendly, and inclusive employer.

B. Take steps to refine the purpose and focus of the Diversity Coalition Committee to ensure clear roles, responsibilities, and goals for this critical group.

C. Perform an equity assessment of core City services to identify any gaps and ensure that services are provided equitably.

5.6 Improve the City’s homelessness prevention, response, and reduction services.

A. Continue efforts related to the cross-functional Neighborhood Enhancement Team to improve upon existing efforts.

B. Develop a homelessness response strategic plan that identifies goals and resources needed for departments across the City.

C. Continue to partner with the Gateway Cities Council of Governments and nonprofit organizations to better organize the City’s response to homelessness, including outreach and options for housing.

D. Provide education to the public about resources and existing partnerships to serve the unhoused population.

5.7 Advocate on behalf of the City’s interests.

A. Continue efforts to build stronger relationships with our Federal and State representatives.

Signal Hill Strategic Plan 21
B. Continue participating in organizations such as the League of California Cities and the California Contract Cities Association to advocate for local interests.

5.8 Foster a strong sense of community.

A. Celebrate the City’s Centennial to help promote the City as a regional destination.

B. Coordinate with the City of Long Beach to promote Signal Hill as a participant for events related to the 2028 Summer Olympics.

C. Continue and expand efforts to support community events by leveraging the Library and other City assets and partnerships.

D. Maintain existing and identify new partnership opportunities with organizations such as the Signal Hill Community Foundation, to provide a path for volunteerism and engagement for residents.

E. Continue efforts to effectively support and engage City commissions and committees, including the Civil Service Commission, Parks and Recreation Commission, Planning Commission, Sustainable City Committee, and Diversity Coalition Committee.

F. Establish and launch the Signal Hill Leadership Academy.

G. Continue efforts to expand city programs and services that support community engagement.

PERFORMANCE INDICATORS
• City staff position vacancy rate
• Annual employee turnover rate
• Annual average employee engagement ratings, based on employee survey • Percent of digitized City records
• Population of homeless individuals within the City
• Resident engagement with City activities and programs Signal Hill Strategic Plan 22
APPENDIX A: ANNUAL PLANNING CYCLE
Each year, the City’s management
team will review the Strategic Plan
and select specific objectives and
actions they believe will be critical
to focus on for the upcoming year.

These priorities will then be
reviewed, edited, and approved by
City Council. Once priorities have
been established, the City’s
management team will develop a
high-level implementation plan to
identify specific actions, timelines,
and responsible parties. At the end
of the year, the City’s management
team will report on progress to City
Council.

The general timeline will be as follows:

February
• Management selects objectives/actions for implementation in the following fiscal year and brings the proposal to City Council for review and approval March
• City Council reviews and amends the priorities
April-May
• Management submits related budget requests
June
• City Council approves budget for the following year
Council select
key priorities
(objectives/
action) for the
year
Budget
development
Management
implementationn
Management
reports on
annual
progress
Management
recommends
key priorities
(objectives/
action) for the
year
Signal Hill Strategic Plan 23
July-August
• Based on budget allocations and emergent needs, management develops a highlevel implementation plan that describes actions, related timelines, and responsible parties
• Management reports to City Council on progress toward the strategic priorities from the previous six months (January-June)
December
• Management reports to City Council on progress toward the strategic priorities from the previous six months (July-December)
January
• The planning cycle begins again
Signal Hill Strategic Plan 24

ACKNOWLEDGEMENTS
Thank you to everyone who dedicated time and provided valuable input during the development of this strategic plan.

City of Signal Hill Community Members
City of Signal Hill City Council
City of Signal Hill Management and Staff

PREPARED BY MOSS ADAMS LLP
2023-2024
Annual Workplans
Table of Contents
Annual Work Plan 2023-2024 Administration Department............................................................1 Department Overview...............................................................................................................................................1 2023-2024 Work Plan................................................................................................................................................2 Annual Work Plan 2023-2024 Community Development...........................................................10 Department Overview...........................................................................................................................................10 2023-2024 Work Plan................................................................................................................................................11 Annual Work Plan 2023-2024 Finance............................................................................................................22 Department Overview..........................................................................................................................................22 2023-2024 Work Plan.............................................................................................................................................23 Annual Work Plan 2023-2024 Parks, Recreation, and Library Services (formerly Community Services) ......................................................................................................................................................30 Department Overview..........................................................................................................................................30 2023-2024 Work Plan.............................................................................................................................................. 31 Annual Work Plan 2023-2024 Police Department..............................................................................38 Department Overview..........................................................................................................................................38 2023-2024 Work Plan.............................................................................................................................................39 Annual Work Plan 2023-2024 Public Works ...............................................................................................47 Department Overview..........................................................................................................................................47 2023-2024 Work Plan............................................................................................................................................ 48 City of Signal Hill
2023-28 STRATEGIC PLAN
1 | Page
Annual Work Plan 2023-2024
Administration Department
Department Overview
The Administration Department is responsible for working directly with the City Council to provide policy recommendations to enhance City services, implement adopted policies and programs, and work with City Departments to oversee all aspects of City operations. The Administration Department directly manages the following divisions: City Clerk, Communications, Economic Development, Homeless Services, and Human Resources.

Department Director Divisions
Carlo Tomaino, City Manager • City Administration
• City Clerk’s Office
• Communications
• Economic Development
• Homeless Services
• Human Resources
• Strategic Plan Implementation
City of Signal Hill
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2023-2024 Work Plan
Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date

1. Financial
Stability
Conduct a fee study to evaluate
costs, revenues, and opportunities
to ensure City fees are both
appropriate and sustainable.

Work with the Finance Department to review
existing fees and provide recommendations for
updates, as appropriate and necessary.

Spring 2024

1. Financial
Stability
Increase income from current City
revenue sources.

Prepare a cost-benefit analysis to examine
future possibilities to convert the City’s fleet to
electric vehicles; thereby reducing ongoing
maintenance and fuel costs.

Spring 2024

1. Financial
Stability
Increase grant funding across all
departments.

Work with staff from Parks, Recreation and
Library Services, Public Works, and the Police
Department to draft a Request for Proposals to
solicit one or more qualified firms to develop
grant applications.

Fall 2023

1. Financial
Stability
Identify a list of needs for City
infrastructure that could be fully or
partially funded with State or
Federal grant opportunities.

Identify additional sources of funding to build
and support new infrastructure that will help
attract new development opportunities.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date

1. Financial
Stability
Continue to enhance financial
reporting to better support City
efforts and decision-making.

Continue working with the Finance Department
to monitor revenues in key business sectors.

Provide the City Council with timely updates as
part of the budget mid-year and budget
adoption process.

Ongoing

3. Economic and
Downtown
Development
Perform a comprehensive
economic development study to
explore the option of creating an
Overlay Zone, Specific Plan, or other
planning tool to incentivize future
economic development.

Develop and issue a Request for Proposals to
identify a qualified firm to prepare an economic
analysis of properties, engage in community
outreach, recommend an approach to zoning,
and prepare an environmental document to
facilitate future development.

Work with the selected consultant to prepare a
detailed economic study and recommend
potential land use changes to the City Council
for consideration.
2023-2024

3. Economic and
Downtown
Development
Work with the business community
to develop a comprehensive
Economic Development Plan.

Develop an Economic Development Plan that
consider the needs of current businesses, works
to attracts new businesses and developers,
and includes a plan to develop publicly and
private owned vacant properties.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date

3. Economic and
Downtown
Development
Encourage economic development
and diversification.

Work with the Echo Park auto dealership and
interested auto brokerage groups to re-tenant
the auto dealership site. Work with the
Community Development Department to
expedite any required entitlements and
permits.
2023-2024

3. Economic and
Downtown
Development
Take steps to attract more
businesses, with a focus on grocery
stores, restaurants, and retailers.

Work with the Signal Hill Chamber of
Commerce to develop a program to attract
businesses and developers to the region as well
as provide technical training.
2023-2024

3. Economic and
Downtown
Development
Continue efforts to maintain strong
relationships and work with
property owners to advance the
development of properties within
its portfolio, focusing on those that
create new revenue streams
and/or increase retail sales tax
opportunities.

Work with Signal Hill Petroleum to advance a
long-term public private partnership to
develop opportunity sites, including the
Spring/Atlantic, Town Center Northwest, and
Heritage Square properties.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date

3. Economic and
Downtown
Development
• Continue current efforts to build
workforce and market-rate
affordable housing and meet
the State’s Housing Element
requirements.
• Continue efforts to support
housing development projects,
such as Walnut Bluff and
Orange Bluff, through rezoning.

Select a highly qualified developer for the
Walnut Bluff and Orange Bluff workforce
housing sites. Negotiate an Exclusive
Negotiation Agreement with the selected
developer and work with Signal Hill Petroleum
on site remediation activity.

Fall 2023

4. Infrastructure Continue efforts to develop a Civic
Center Master Plan, including the
development of a Community
Center and community
amphitheater.

Work collaboratively with the Parks, Recreation
and Library Services, Public Works, and City
Manager’s Departments on the Civic Center
Master Plan, ensuring that areas of focus
address facilities that will promote diversity,
inclusivity, and equity efforts for future
programs and events.

Using feedback from the community, develop
three conceptual plans to update the Civic
Center and identify a funding plan for each
option. Leverage existing grants and City
2023-2024
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Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date
resources and explore potential debt financing
to construct the selected alternative.

4. Infrastructure Develop a Capital Facilities Plan to
capture current, deferred, and
upcoming maintenance needs to
guide long-term maintenance
investments.

Support efforts by the Parks, Recreation, and
Library Services and Public Works Departments,
to develop a replacement schedule for all park
amenities, to include playground equipment,
sports courts surfacing, and exercise
equipment.
2024

4. Infrastructure Update the Signal Hill Municipal
Code to promote health and safety
and create better accountability
for property owners.

Work with the Neighborhood Enhancement
Team and the City Attorney’s Office to
recommend updates to the Signal Hill
Municipal Code that promote health and safety
and create better accountability for property
owners.

Fall 2023

4. Infrastructure Maintain current City assets to
ensure they are safe and wellsuited to support City services.

Work with the Public Works Department to
identify new opportunities to provide increased
maintenance through contract services.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date

5. HighFunctioning
Government
Implement the adopted 2023-2025
Communications Plan to
coordinate the City’s ongoing
communications efforts and
leverage all available
communications channels to
provide relevant and timely
information to residents.

Implement the City’s adopted 2023-2025
Communications Plan by working with the
City’s Communications Team to promote
communications across all social media
channels, cable channels, newsletters, and
other sources.
2023-2028

5. HighFunctioning
Government
• Enhance recruitment efforts to
attract high-quality candidates.
• Retain and develop City staff.

Continue working with Human Resources to
support employee recruitment and efforts.

Ongoing

5. HighFunctioning
Government
Perform comprehensive
compensation study and benefits
study to ensure equitable and
competitive compensation.

Work with Human Resources to develop and
propose an updated benefits package for
consideration by the City Council that ensures
Signal Hill remains a competitive and attractive
option to prospective employees.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date

5. HighFunctioning
Government
Negotiate labor agreements that
are fair and financially sustainable.

Provide direction to the City’s Labor
Negotiations Team regarding working with the
City’s bargaining groups to update the
Memoranda of Understanding to address
various outdated clauses and guide the team
through the labor negotiation process.
2023-2024

5. HighFunctioning
Government
Establish an employee
Engagement and Wellness
Program to cultivate a positive
working environment.

Implement employee wellness programs and
events that promote camaraderie and team
building.

Ongoing

5. HighFunctioning
Government
Enhance the use of technology to
streamline processes and improve
services.

Implement audio and visual improvements to
the City Council Chambers.

Fall 2023

5. HighFunctioning
Government
Improve the City’s homelessness
prevention, response, and
reduction services.

Work with the Neighborhood Enhancement
Team and nonprofit providers to continue
implementing the City’s service-first approach
to homelessness, while identifying additional
housing opportunities.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan Objective/Action Department Activity Description Completion Date

5. HighFunctioning
Government
Establish and launch the Signal Hill
Leadership Academy.

Establish and launch the Signal Hill Leadership
Academy, continue providing opportunities for
participation, and engagement through
community outreach for City projects.
2023-2024
City of Signal Hill
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Annual Work Plan 2023-2024
Community Development
Department Overview
Department Director Divisions
Colleen Doan, Community
Development Director
• Building
• Neighborhood Enhancement
• Oil Field Services
• Planning
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2023-2024 Work Plan
Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

1. Financial
Stability
Conduct a fee study to
evaluate costs, revenues,
and opportunities to
ensure City fees are both
appropriate and
sustainable.

Continue participation in development of the Fee
Study. Provide input on Planning, Building, Oil Field,
Development Impact, annual inspection, and
Neighborhood Enhancement Fees.
2024

1. Financial
Stability
Increase grant funding
across all departments.
• Track PLHA Year 1-3 grant issuance Year 1:
$65,482 – Pending (FY 2023-2024)
• Track approval for PLHA Year 2 grant
application $101,780 – Pending (FY 2023-2024)
• Track approval for PLHA Year 3 grant
application $95,383 – Pending (FY 2023-2024)
2023-2024

2. Community
Safety
Continue efforts to provide
code enforcement and
consider ways to increase
its efficacy (including the
ability to issue
administrative citations).

Continue current activities to oversee the Code
Enforcement program:
• Continue to respond to code enforcement
complaints.
• Increase proactive discovery of noncompliant
properties and structures in a prioritized
manner for private property and building
safety conditions.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date
• Oversee inspections, notices, letters,
consultations with the City Attorney and legal
actions.
• Prepare quarterly progress reports to the
Planning Commission.
• Continue Integration of code enforcement
into the new Iworqs system.

2. Community
Safety
Continue efforts to provide
code enforcement and
consider ways to increase
its efficacy (including the
ability to issue
administrative citations).

Work w/City Attorney to update the Code citation
process and regulations to allow more efficient
enforcement of troublesome cases.
2024

3. Economic and
Downtown
Development
Perform a comprehensive
economic development
study to explore the option
of creating an Overlay
Zone to incentivize future
economic development.

Develop and issue a Request for Proposals to identify
a qualified firm to prepare an economic analysis of
properties, engage in community outreach,
recommend an approach to zoning, and prepare an
environmental document to facilitate development.

Work with the selected consultant to prepare a
detailed economic study and recommend land uses
changes to the City Council for approval.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

3. Economic and
Downtown
Development
Encourage economic
development and
diversification.

Work with the Echo Park auto dealership and
interested auto brokerage groups to re-tenant the
auto dealership site.
2023-2024

3. Economic and
Downtown
Development
Encourage economic
development and
diversification.

Update the Land Use Element. CY 2024

3. Economic and
Downtown
Development
Support the
redevelopment of
underutilized land within
the City.

Retain a qualified consulting firm to assist with
identification of properties ready for commercial
development and turnover redevelopment.
2023

3. Economic and
Downtown
Development
Support the
redevelopment of
underutilized land within
the City.

Assist with the development of economic
development/redevelopment of underutilized areas
of the City center.

Ongoing

3. Economic and
Downtown
Development
Support the
redevelopment of
underutilized land within
the City.
• Finalize two long-time pending residential
projects (PCH/Molino, 1933-39 Temple) on infill
sites
• Facilitate demolition of vacant structures at
PCH/Molino
2023-2024 and
ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

3. Economic and
Downtown
Development
Develop comprehensive
strategy for Signal Hill
Petroleum’s continued
legacy oil field activity.

Work with Administration and Signal Hill Petroleum
(SHP) on comprehensive strategy for legacy oil field
activity and operations:
• Detail: 6th Cycle Housing Element sites
o Work with Administration and City
Attorney to complete negotiations
o Complete NOFA firm selection and
market affordable sites to potential
developers
• Complete Long-Term Extension of Drill Sites
CUP to CC (Goal: By end of FY 2023-2024)
• Process Drill Sites amendment to CUP for long
term extension.
2023-2024 and
ongoing

3. Economic and
Downtown
Development
Continue efforts to
redevelop industrial zones
for mixed-use projects.

Work with Administration and City Attorney to
process entitlements and negotiate Development
Agreements for proposed sites on Orange and
Walnut Avenue.
2023-2024

3. Economic and
Downtown
Development
Continue expanding
business retention efforts.

This work may include
initiatives to improve
current processes, like
streamlining permitting.

Continue implementation of the City’s work/permit
management software for Building Planning, Oil
Services, and Neighborhood Enhancement Divisions.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

3. Economic and
Downtown
Development
Continue expanding
business retention efforts.

This work may include
initiatives to improve
current processes, like
streamlining permitting.

Circulate Request for Proposals and select/renew
and manage on-call contract Building Official and
plan check services.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

3. Economic and
Downtown
Development
Continue efforts to
maintain strong
relationships and work
with property owners to
advance the development
of properties within its
portfolio, focusing on
those that create new
revenue streams and/or
increase retail sales tax
opportunities.

Support the Vacant Parcel Ordinance: Prepare
annual letters prior to the rainy season, notifying
property owners of their obligation to replace or
refresh worn out stormwater control devices.

Conduct initial and follow-up inspections annually
for compliance.

Ongoing

3. Economic and
Downtown
Development
Maintain and strengthen
economic development
partnerships.

Implement requirements associated with Oil and Gas
Code Amendments including:
• Oversee permitting and validation process
regarding well abandonment integrity.
• Coordinate permit process for well discovery,
leak testing, venting, and site restoration.
• Maintain records for Well Abandonment
Reports, Methane Assessments and Methane
Mitigation Plans.
• Update records retention schedule to include
key permits, reports and plans.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

3. Economic and
Downtown
Development
Maintain and strengthen
economic development
partnerships.

Establish an annual inspection schedule and a new
maintenance and facilities annual permitting
process of all oil wells citywide to ensure they are in compliance with Oil Code maintenance standards
including landscaping, signage, and fencing
improvements.
2023-2024

3. Economic and
Downtown
Development
Increase the local housing
supply to support current
and potential residents.

Update the City’s density bonus provisions. 2023

3. Economic and
Downtown
Development
Increase the local housing
supply to support current
and potential residents.

Continue research of State housing legislation and
regulations for streamlining.
2023-2024

3. Economic and
Downtown
Development
Increase the local housing
supply to support current
and potential residents.

Assist Administration in conducting Fair Housing
Workshops and other housing programs identified in
the 6th Cycle Housing Element.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

3. Economic and
Downtown
Development
Continue current efforts to
encourage construction of
workforce and marketrate affordable housing
and meet the state’s
Housing Element
requirements.

Implement 6th Cycle Housing Element Update
programs.

Ongoing

3. Economic and
Downtown
Development
Continue current efforts to
encourage construction of
workforce and marketrate affordable housing
and meet the state’s
Housing Element
requirements.

Adopt an Accessory Dwelling Unit Ordinance. 2023-2024

3. Economic and
Downtown
Development
Expand the City’s
infrastructure to support
community services and
engagement.

Adopt a comprehensive update to the Environmental
Resources Element.
2023
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Maintain current City
assets to ensure they are
safe and well-suited to
support City services.

Adopt a Turf Replacement Ordinance for methane
safety and stormwater.
2023-2024

4. Infrastructure Maintain current City
assets to ensure they are
safe and well-suited to
support City services.

Prepare a General Plan amendment to update
Roadway Classifications contained in the Circulation
Element.

CY 2024

4. Infrastructure Maintain current City
assets to ensure they are
safe and well-suited to
support City services.

Prepare a General Plan amendment to the Safety
Element to include the approved Hazard Mitigation
Plan.
2023

4. Infrastructure Integrate sustainability,
conservation, and an
environmental consensus
approach when
constructing
infrastructure.

Adopt a new Environmental Justice Element. 2023
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Promote multi-modal
transportation by
constructing bicycle lanes
and walking trails, as
outlined in the City’s
General Plan and
Circulation Element.

Begin update of the Land Use, Safety, and Circulation
Elements.
2023-2024 and
ongoing

5. HighFunctioning
Government
Continue efforts to digitize
existing paper-based
records to improve
accessibility and
efficiency.

Explore electronic storage options for plans, records,
and documents and select an intended option for
implementation.
2024

5. HighFunctioning
Government
Retain and develop City
staff.

Support new positions within the Department:
• Train and retain new Planning Manager
• Train and retain new Associate Planner
2023-2024

5. HighFunctioning
Government
Continue efforts to
effectively support and
engage City commissions
and committees.

Continue commission and committee support
activities and reporting:
• Continue agenda preparation, monthly
reporting, award program management, and
support for the Planning Commission.
• Continue agenda preparation, quarterly
reporting, award program management, and
support for the Sustainable City Committee.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date
• Participate in regional planning processes
and implementation efforts.
• Complete annual reviews and prepare reports
for conditional use permits, adult businesses,
institutional facilities/permits, and the Model
Water Efficient Landscape Ordinance.
• Prepare General Plan Annual Project Report
and submit to State.

City of Signal Hill
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Annual Work Plan 2023-2024
Finance
Department Overview
Department Director Divisions
Sharon del Rosario, Administrative
Services Officer/Finance Director
• Business License / Customer Service
• Finance Operations/Budget
• Information Technology
• Non-Departmental
• Risk Management
• Treasury Management
• Water Billing Administration
City of Signal Hill
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2023-2024 Work Plan
Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

1. Financial
Stability
Conduct a fee study to
evaluate costs, revenues,
and opportunities to
ensure City fees are both
appropriate and
sustainable.

Complete Comprehensive User Fee, Impact Fee, and
Cost Allocation Plan study update.

April 2024

1. Financial
Stability
Increase grant funding
across all departments.

Apply for Cyber Security grant. Based on
Grant
application
dates

1. Financial
Stability
Continue to enhance
financial reporting to better
support City efforts and
decision-making.

Complete FY 2022-23 audit, prepare ACFR, and apply for
GFOA Certificate of Achievement for Excellence in
Financial Reporting with new audit firm.

Annually,
December
2023/January
2024

1. Financial
Stability
Continue to enhance
financial reporting to better
support City efforts and
decision-making.

Complete American Rescue Plan Act reporting and
single audit for Federal funding.

Annually as
required
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

1. Financial
Stability
Continue to enhance
financial reporting to better
support City efforts and
decision-making.

Complete all annual governmental compliance and
financial reporting.

Annually as
required

1. Financial
Stability
Improve existing internal
finance management
procedures, to create more
efficient ways to access
real-time financial
information.

Implement Government Accounting Standards Board
96 for subscription agreements utilizing DebtBook
software.

Ongoing,
GASB 96 for
FY 22-23
ACFR

1. Financial
Stability
Continue assessing the
City’s financial health by
monitoring budgets,
strategically managing
investments, mitigating
risks, and prioritizing
spending as part of the
budget process.

Continue to manage Investment portfolio. Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

1. Financial
Stability
Continue assessing the
City’s financial health by
monitoring budgets,
strategically managing
investments, mitigating
risks, and prioritizing
spending as part of the
budget process.

Continue to manage risk management activities. Ongoing

1. Financial
Stability
Continue assessing the
City’s financial health by
monitoring budgets,
strategically managing
investments, mitigating
risks, and prioritizing
spending as part of the
budget process.

Manage and develop Biennial Budget for FY 2024-2026. Annually, completed
by June 2024

4. Infrastructure Continue efforts to develop
a Civic Center Master Plan,
including the development
of a Community Center
and community
amphitheater.

In partnership with the Administration Department,
assess/investigate future bonding needs for Civic
Center Master Plan.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Prepare IT Strategic master plan. June 2024

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Assist with completion of purchase and implementation
of new Council Audio/Visual System.

November
2023

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Complete implementation of Advanced Scheduling for
the Police Department.

Estimated
completion
of major
phase June
2024

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Oversee ongoing phases of IT infrastructure refresh
including roll-out of new desktop computers and
maximize use of Office 365.

Ongoing,
annually
assessed

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Work with IT to provide recurring and routine
Cybersecurity Training for staff.

November
2023
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
• Enhance the use of
technology to
streamline processes
and improve services.
• Negotiate labor
agreements that are
fair and financially
sustainable.

Implement new GovInvest software for annual
compensation negotiation activities.

February
2024

5. HighFunctioning
Government
Explore options to integrate
systems into/around Tyler
Enterprise Resource
Planning program to
increase efficiencies in
Finance and improve
reporting and analysis.

Continue efforts to implement early adoption of Tyler’s cloud based ERP system as part of beta group.

Ongoing,
contingent
on Tyler’s
roll-out
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Explore options to integrate
systems into/around Tyler
Enterprise Resource
Planning program to
increase efficiencies in
Finance and improve
reporting and analysis.

Continue to advance maximum use of Tyler ERP system
to streamline processes and operations.

Ongoing,
annually
assessed

5. HighFunctioning
Government
Upgrade the City’s phone
systems.

Complete purchase and implementation of new Phone
System.

September
2023

5. HighFunctioning
Government
Invest in professional
development and
educational opportunities
for staff, with a particular
focus on developing
standardized
management training for
supervisors.

Hire New Management Analyst position, re-assess
duties across all desks and plan for necessary crosstraining throughout the department.

August 2023
hire date,
crosstraining is
on-going
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Invest in professional
development and
educational opportunities
for staff, with a particular
focus on developing
standardized
management training for
supervisors.

Continue to develop and train staff and encourage staff to attend classes, seminars, conferences, etc., that will broaden their knowledge of City Government Finance.

Ongoing,
annually
assessed
City of Signal Hill
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Annual Work Plan 2023-2024
Parks, Recreation, and Library Services
(formerly Community Services)
Department Overview
The Parks, Recreation and Library Services Department is responsible for general park oversight and programming; recreational services for youth, adults, and seniors; day-to-day operations of Library and Community Center programming; special events; community outreach and engagement for park and recreational facility capital improvements; and contract management and oversight for transportation, social services, and funding sources including Prop A, Measure A, and Prop 68 funding.

Department Director Divisions
Yvette Aguilar, Parks, Recreation, and
Library Services Director
• Animal Control
• Community Development Block Grant (CBDG) Programs & Administration • Recreational Programming
• Community Services
• Library Programs and Services
• Parks and Recreation
• Transportation Services
City of Signal Hill
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2023-2024 Work Plan
Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

1. Financial
Stability
Conduct a fee study to
evaluate costs, revenues,
and opportunities to ensure
City fees are appropriate
and sustainable.

Work with the Finance Department for the review of
existing department service fees and provide
recommendations for updates, as appropriate and
necessary.
2024

1. Financial
Stability
Increase grant funding
across all departments.

Continue to monitor department budgets to track
progress toward the goal of increasing grant funding.

Ongoing

4. Infrastructure Expand the City’s
infrastructure to support
community services and
engagement.

Coordinate with Public Works to support the completion
of the Hillbrook Park Renovation project.

June 2024

4. Infrastructure Continue efforts to
implement the City’s Parks
Master Plan.

Work collaboratively with the Public Works and
Administration Department to continue efforts to
implement the City’s adopted Parks Master Plan.

Ongoing

4. Infrastructure Continue efforts to develop
a Civic Center Master Plan.

Work collaboratively with the Public Works and
Administration Departments to develop the Civic Center
Master Plan, ensuring that areas of focus address
facilities that will promote diversity, inclusivity, and equity efforts for future services, programs, and events.

March 2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Continue to work with the Public Works Department on
future renovation efforts at Reservoir Park to address the maintenance of stormwater quality control and park
enhancement opportunities.

Ongoing

4. Infrastructure Develop a Capital Facilities
Plan to capture current,
deferred, and upcoming
maintenance needs to
guide long-term
maintenance investments.

In collaboration with Public Works, develop a
replacement schedule for playground equipment, sports
courts surfacing, and amenities, exercise equipment,
other park amenities (PIP 1G)
2024

5. HighFunctioning
Government
Foster a strong sense of
community.

Work with the Signal Hill Community Foundation and the
Signal Hill Police Foundation to implement a new
program and process for the Holiday Outreach efforts
which help to provide necessary items for Signal Hill
residents.

December
2024

5. HighFunctioning
Government
Foster a strong sense of
community.

Continue to successfully offer the City’s signature events, including:
• Mayor’s Reception and the State of the City;
• Concerts in the Park
• Halloween Carnival and
• Holiday Tree Lighting.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date
• Spring Fest
Introduce a new event (Santa’s Workshop) in December.

5. HighFunctioning
Government
Celebrate the City’s
Centennial to help promote
the City as a regional
destination.

Execute the City’s plans for the centennial celebration, which includes (1) Major Special Event; several library programs/services; collaboration with the Signal Hill
Historical Society for tours and trips; obtaining
sponsorship and engaging with local businesses for
community engagement in 2024; implementing the
“Sponsor a Tree Program”; continuous website
development and engagement, and marketing efforts.

December
2024

5. HighFunctioning
Government
Celebrate the City’s
Centennial to help promote
the City as a regional
destination.

Provide new means of transportation to the City’s
centennial celebrations.

July 2024

5. HighFunctioning
Government
Maintain existing and look
for new partnership
opportunities with
organizations such as the
Signal Hill Community
Foundation, to provide
opportunities for
volunteerism and
engagement for residents.

Continue to serve as the liaison for the Signal Hill
Community Foundation, providing ideas for efficient
operations and increase marketing and fundraising
efforts.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Continue efforts to
effectively support and
engage City commissions
and committees, including
the Civil Service
Commission, Parks and
Recreation Commission,
Planning Commission,
Sustainable City
Committee, and Diversity
Coalition Committee.

Support the Parks Commission, by:
• Assisting Commission in meeting annual goals
and objectives.
• Engaging with the commission to ensure their
active participation in park design and upcoming
capital park projects.
• Assigning commissioners parks to provide
feedback on future maintenance and facility
maintenance plan.
• Completing the solicitation for qualified artists for the completion of the Outdoor Public Art Piece
Project by December 2023.

Ongoing

5. HighFunctioning
Government
Continue efforts to
effectively support and
engage City commissions
and committees, including
the Civil Service
Commission, Parks and
Recreation Commission,
Planning Commission,
Sustainable City
Committee, and Diversity
Coalition Committee.

Leverage the new Management Assistant position to
establish stronger relationships with the Diversity
Coalition Committee.

June 2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Provide educational offerings about animal adoption
opportunities and responsible pet care with the City of Long Beach.

June 2024

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Develop social outreach partnerships and opportunities
to provide wraparound services for aging seniors.

June 2024

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Explore and potentially introduce contract classes to fill the gap in programs for adults ages 18-55.

December
2024

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Reintroduce camps and the Afterschool Recreation Club
(ARC) program for tweens, ages 12-14.

September
2023
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Introduce new programs for the Community Garden,
creating awareness of the gardens for local residents.
2024

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Increase ridership in existing transportation programs. 2024

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Execute facility use agreement with the Long Beach
Unified School District to increase access to facility
spaces for the community.

June 2024

5. HighFunctioning
Government
Continue efforts to expand
city programs and services
that support community
engagement.

Leverage the new Management Assistant position to
establish stronger relationships with contracted services including Animal Control/Services (City of Long Beach).

January
2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Review policies to improve efficiency and effectiveness of services, including:
• Reviewing existing Parks, Recreation and Library
Services Policies to ensure accuracy and
compatibility with other Citywide efforts.
• Updating Parks, Recreation and Library Services
Indoor and Outdoor Rental Policies.

Ongoing

5. HighFunctioning
Government
Provide educational
resources and education to
the public about resources
and existing partnerships to
serve the unhoused
population.

Develop social outreach partnerships and opportunities
to provide education about services available for older adult, low-income, and unhoused populations.

March 2024
City of Signal Hill
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Annual Work Plan 2023-2024
Police Department
Department Overview
Department Director Divisions
Wayne Byerley, Chief of Police • Administration
• Detective Bureau
• Dispatch Bureau
• Jail
• Operations Division
• Patrol Bureau
• Records Bureau
• Traffic Bureau
City of Signal Hill
2023-28 STRATEGIC PLAN
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2023-2024 Work Plan
Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

1. Financial
Stability
Continue assessing the
City’s financial health by
monitoring budgets,
strategically managing
investments, mitigating
risks, and prioritizing
spending as part of the
budget process.

Maintain a fiscally responsible budget and monitor
expenditures.

Ongoing

1. Financial
Stability
Increase grant funding
across all departments.

Increase grant applications for various police and
emergency services funding opportunities.
2024

2. Community
Safety
• Prioritize recruitment
and hiring for open
sworn police positions
to ensure adequate
staffing and leadership.
• Develop a modern and
creative recruitment
strategy for key areas of
Prioritize recruitment and hiring for open sworn positions.

Develop a modern strategy for recruiting sworn
personnel, especially lateral officers, by exploring
incentives, such as bringing accumulated leave hours
with them (e.g., vacation time; sick leave).
2023
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date
high need (such as the
Police Department,
Public Safety, and
Water).

2. Community
Safety
Update Police
Memorandum of
Understanding (MOU) to
better align with current
practices and needs.

Update Police Memorandum of Understanding (MOU). 2023-2024

2. Community
Safety
Increase retention and
employee morale within
the Police Department.

Increase retention and employee morale by exploring
alternative staffing levels, evaluating compensation,
provide additional career growth opportunities, and
improving work/life balance.
2023-2024

2. Community
Safety
Increase retention and
employee morale within
the Police Department.

Implement officer wellness programs to maintain
physical and emotional health.
2024

2. Community
Safety
Continue efforts to
maintain and build strong
community partnerships to
support public safety.

Maintain strong communication with neighboring public
safety agencies (e.g., Long Beach PD) by establishing
regular coordination meetings.
2023
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

2. Community
Safety
Continue efforts to
maintain and build strong
community partnerships to
support public safety.

Continue to attend and support community events and
increase our presence.

Ongoing

2. Community
Safety
Explore options to increase
communication with the
residential and business
communities.

Expand the Neighborhood Watch program. 2024

2. Community
Safety
Explore options to increase
communication with the
residential and business
communities.

Create a Business Watch program. 2024

2. Community
Safety
Continue efforts to provide
code enforcement and
consider ways to increase
its efficacy (including the
ability to issue
administrative citations).

Continue code enforcement efforts and review current
processes to identify opportunities to increase efficacy. 2024

2. Community
Safety
Increase community
emergency preparedness
Re-establish the Community Emergency Response
Team (CERT) program and resident preparedness
training.
2024
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

2. Community
Safety
Develop an Emergency
Communications Plan.

In collaboration with the Communications Officer and
Emergency Management Coordinator, develop an
Emergency Communications Plan to assess potential
threats and how the City will keep the community
informed in the event of an emergency.

Spring 2024

2. Community
Safety
Explore options to leverage
private security contracts
to supplement staffing
resources for special event
coverage or other needs.

Explore options to utilize private security when
appropriate to enhance safety.
2023-2024

3. Economic and
Downtown
Development
Maintain existing and look
for new partnership
opportunities with
organizations such as the
Signal Hill Community
Foundation, to provide
opportunities for
volunteerism and
engagement for residents.

Continue to partner with the Signal Hill Police Foundation and Signal Hill Community Foundation to maintain
positive relationships with stakeholders.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

3. Economic and
Downtown
Development
Maintain existing and seek
new partnership
opportunities with
organizations such as the
Signal Hill Community
Foundation, to provide
opportunities for
volunteerism and
engagement for residents.

Collaborate with the Diversity Coalition Committee to
assist with community outreach and engagement.
2023-2024

5. HighFunctioning
Government
Develop an internal
communication plan from
city leadership to staff to
improve transparency and
collaboration across
departments.

Develop an internal communication plan from
Department leadership to staff to improve transparency
and collaboration across divisions within the Police
Department.
2023-2024

5. HighFunctioning
Government
Perform comprehensive
compensation study and
management benefits
study to ensure equitable
and competitive
compensation.

Perform a compensation and benefits study to ensure
equitable and competitive compensation.
2024
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Take steps to increase
staffing levels to address
high-priority staffing
limitations.

Explore options to establish a part-time Property and
Evidence clerk and Crime Prevention Specialist positions to address high-priority staffing limitations.
2023-2024

5. HighFunctioning
Government
• Take steps to increase
leadership stability
within the Police
Department.
• Develop succession
plans for key
management positions
and explore options to
include succession
planning within the
employee evaluation
process.

Develop succession plans for key management positions
within the Police Department.
2024

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Explore options to upgrade the current timekeeping
software to assist with staff schedules and improve the payroll process.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Explore software programs to increase efficacy (e.g., field training manual).
2023-2024

5. HighFunctioning
Government
Upgrade the City’s CAD
system to ensure reliable
public safety and
emergency response.

Explore a new Computer Aided Dispatch/RMS system to
ensure a reliable public safety and emergency response. 2024

5. HighFunctioning
Government
Upgrade the Police
Department’s body-worn
cameras, in-car cameras,
and evidence
management services.

Upgrade current body-worn and in-car camera systems
to improve reliability, security, sustainability and provide for more integration.
2023-2024

5. HighFunctioning
Government
Upgrade the Police
Department’s body-worn
cameras, in-car cameras,
and evidence
management services.

Continue moving towards a new radio system that will
ultimately improve our radio infrastructure.
2023-2024
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Upgrade the Police
Department’s body-worn
cameras, in-car cameras,
and evidence
management services.

Continue to work with our IT staff to upgrade our servers as well as identify other options for secure data storage. 2023-2024

5. HighFunctioning
Government
Evaluate the potential of
converting the police fleet
to electric vehicles.

Develop a pilot program jointly with the Public Works
Department to assess the feasibility of converting patrol vehicles to electric vehicles, including the cost of
required infrastructure.
2023-2024

5. HighFunctioning
Government
Upgrade the Police
Department’s body-worn
cameras, in-car cameras,
and evidence
management services.

Implement new electronic evidence management
system (evidence.com).
2023-2024
City of Signal Hill
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Annual Work Plan 2023-2024
Public Works
Department Overview
Department Director Divisions
Thomas Bekele, Public Works
Department
• Building Maintenance
• Engineering
• Environmental Programs
• Fleet Operations
• Grounds Maintenance
• Street and Graffiti Maintenance
• Water Enterprise
City of Signal Hill
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2023-2024 Work Plan
Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date
Administrative/ Engineering/Management

1. Financial
Stability
Increase grant funding
across all departments.

Seek grant opportunities to perform a feasibility study to thoroughly evaluate fuel efficiency options,
considering the infrastructure requirements necessary
to adapt to the imminent transition to electric vehicles.

May 2024

1. Financial
Stability
Identify a list of needs for
City infrastructure that
could be fully or partially
funded with State or
Federal grant opportunities.

Remain proactive in seeking grant opportunities and
additional funding sources to support our projects and
initiatives.

Ongoing

4. Infrastructure Expand the City’s
infrastructure to support
community services and
engagement.

Enhance safety in accordance with Manual for Uniform
Traffic Control Devices for Street and Highways
(MUTCD) or state requirement.

Ongoing

4. Infrastructure Expand the City’s
infrastructure to support
community services and
engagement.

Maintain collaboration with Long Beach Transit on a
city-wide bus shelter replacement project, utilizing
Prop A and Traffic Impact Fee funds to enhance public
transportation infrastructure.

July 2025
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Expand the City’s
infrastructure to support
community services and
engagement.

Conduct comprehensive assessments of the general
impact, benefits, and staffing requirements related to
the advancement of 5G/High Speed/Fiber
infrastructure by various Joint Powers Authorities
(JPAs), ensuring informed decision-making.

Feb
2024/Ongoing

4. Infrastructure Continue efforts to develop
a Civic Center Master Plan,
including the development
of a Community Center and
community amphitheater.

Support the preparation of the Civic Center Master
Plan. Provide engineering/technical assistance,
comment, and input during concept design phase.

Evaluate cost and feasibility of the project output.

February 2024

4. Infrastructure Continue advancing the
citywide median project to
enhance the aesthetics of
the City’s major arterial
roadways.

Complete preparation of a Comprehensive City-Wide
Median Improvement Plans and Specification.

December
2023

4. Infrastructure Continue efforts to
implement the Street Tree
Master Plan.

Continue implementing the City’s newly adopted
Street Tree Master Plan with a goal to plant 200 trees in the first year.

July 2024
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Integrate sustainability,
conservation, and an
environmental consensus
approach when
constructing infrastructure.

Continue to administer state-mandated Stormwater
Prevention and Pollution Plans and enforce the Low
Impact Development Ordinance for citywide
construction projects, emphasizing environmentally
responsible practices. (e.g. Design and construct
Hillbrook Park Project to encompass this concept.)
May 2024

4. Infrastructure Integrate sustainability,
conservation, and an
environmental consensus
approach when
constructing infrastructure.

Continue our role as cohosts of the Sustainable City
Committee, in collaboration with the Community
Development Department, to promote sustainable
practices and initiatives throughout the city.

Ongoing

4. Infrastructure Promote multi-modal
transportation by
constructing bicycle lanes
and walking trails, as
outlined in the City’s
General Plan and
Circulation Element.

Create opportunities for the construction of bicycle
lanes and walking trails, aligning with our General
Plan's Circulation Element and encouraging multimodal transportation options. Obtain funding for a project that enables the construction of bicycle lanes
and improve walkability.

May 2024

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Start the design process for citywide street sign
replacement project.

July 2024
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Maintain efficient management of encroachment
permits in the public right-of-way, ensuring
compliance and minimizing disruptions to public
infrastructure.

Ongoing

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Work with Police Department in updating No Parking
Signs and curb paint to ensure enforcement.
2023-2024

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Ensure compliance with the requirements of the
Organics Program (SB 1383) and AB 1276, promoting
organic waste reduction and proper management
practices.

Ongoing

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Implement technology solutions to streamline day-today operations, including project accounting, estimation, and communication strategies.

May 2024

5. HighFunctioning
Government
Continue efforts to
effectively support and
engage City commissions
and committees.

Provide assistance and active participation in Planning Commission meetings, offering expertise and
guidance.

Ongoing
City of Signal Hill
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

5. HighFunctioning
Government
Continue efforts to
effectively support and
engage City commissions
and committees.

Consistently administer the Traffic Safety Committee,
contributing to the enhancement of traffic safety
measures and initiatives.

Ongoing
Maintenance Operations

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Manage citywide street repairs including:
• Maintenance of 35 miles of roadway including
pothole repair, sidewalks, signs, and striping
Ongoing

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Manage citywide landscape and tree trimming
contracts:
• 11 parks maintained
• City-wide pruning and trimming
Ongoing

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Maintain a high Pavement Condition Index (above 73).

Continue progress implement the city Pavement
Management Plan.

Ongoing

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Implement and oversee a comprehensive graffiti
removal program, developing a strategic plan or
staffing scheme with a goal to respond to graffiti
removal request within 24 hours.

December
2023
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Continually manage and administer the landscape
contract for Landscape Maintenance District #1,
focusing on addressing infrastructure aging issues
throughout the district in accordance with the newly
approved assessment (as of 2022).

May
2024/Ongoing

4. Infrastructure Establish an alley
maintenance program.

Establish and implement an Alley maintenance
program to address the upkeep and maintenance
needs of the city's alleys, enhancing their functionality and overall appearance.

March 2024

4. Infrastructure Continue efforts to
implement the Street Tree
Master Plan.

Maximize the potential of the Conservation Corp of
Long Beach's contract to facilitate the planting of
additional trees across the city, aiming to exceed
planting targets of 100 trees by the Centennial and 250 trees by the end of the 2024 calendar year.

December
2024

4. Infrastructure Expand the City’s
infrastructure to support
community services and
engagement.

Continuously survey sidewalks and implement
improvements to enhance ADA accessibility, ensuring
compliance with accessibility standards and creating
a more inclusive environment for all residents and
visitors. Complete the first phase of ADA improvement
project to specifically tackle non-compliant ramps
and sidewalks.

January 2023
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Address staff retention and
expansion to meet waterrelated emergency needs,
improve response time, and
comply with unfunded state
mandates.

Prioritize staff retention and expansion efforts. Ongoing

5. HighFunctioning
Government
Foster a strong sense of
community.

Collaborate with the Parks, Recreation, and Library
Services Department to support and enhance
programs and festivities, prioritize delivering highquality services and engaging events to residents.

Ongoing

5. HighFunctioning
Government
Improve communications. Foster a collaborative work environment by actively engaging and maintaining positive working
relationships with the Police Department, Finance
Department, Community Development Department,
and other city departments.

Ongoing
Building Maintenance

1. Financial
Stability
Increase grant funding
across all departments.

Continue seeking additional funding/grant
opportunities for the replacement of the Signal Hill
Community Center.

Ongoing
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Develop a Capital Facilities
Plan to capture current,
deferred, and upcoming
maintenance needs to
guide long-term
maintenance investments.

Prepare a Facilities Maintenance Master Plan. November
2023

4. Infrastructure Continue current efforts to
refurbish City Hall to
enhance the City's image
and functionality.

Assist in completion of the City Hall renovation project. April 2024

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Initiate the design process for citywide facilities access control project with initial target focused on the Police Department.

November
2023

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Oversee routine service and cleaning for all citywide
facilities. Create a facilities maintenance master
schedule or implement a system for efficiency.

April 2024
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date
Fleet Maintenance

4. Infrastructure Expand the City’s
infrastructure to support
community services and
engagement.

Successfully complete the construction of the fuel
island canopy project.

May 2024

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Establish a comprehensive procedure for scheduling
fleet maintenance vehicles.

April 2024

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Maintain a fleet of approximately 86 vehicles and
rolling stock equipment while ensuring proper staffing
or devising strategies to meet the current high service demand from Police Department.

Ongoing

5. HighFunctioning
Government
Enhance the use of
technology to streamline
processes and improve
services.

Conduct research into software/technology solutions
that can effectively document timely and scheduled
maintenance of vehicles, maintain maintenance
history records, and facilitate accounting processes.

April 2024
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date
Environmental

4. Infrastructure Maintain current City assets
to ensure they are safe and
well-suited to support City
services.

Implementation and administration of Storm water
System Operating Permit (NPDES).

Ongoing

5. HighFunctioning
Government
Advocate on behalf of the
City’s interests.

Continue leadership roles in regional participation in
State Watershed Management.

Ongoing
Water Operations

1. Financial
Stability
Conduct water rate study
to evaluate the need for a
rate increase to continue to
provide safe and clean
water in a financial
sustainable manner.

Conduct a comprehensive water rate study to ensure
the sustained delivery of safe and clean water while
enhancing financial sustainability. Restructure staffing needs based on the rate study. Investigate the need to
update the City’s Water Master Plan.

January 2025

1. Financial
Stability
Increase grant funding
across all departments.

Explore funding/grant opportunities to increase the
water storage capacity at the Temple Reservoir.

June 2025
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Investigate and implement
strategies to meet current
and upcoming water
quality mandates.

Investigate and implement strategies to meet current
and future water quality mandates and reporting
requirements.

May 2024

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Ensure the continuous provision of safe and clean
drinking water.

Ongoing

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Initiate the design phase of the Cast Iron Replacement
Project.

May 2024

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Successfully complete the construction of the 33rd
Water Main Replacement Project.

December
2024

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Accomplish the planned budgeted water service
replacements.

November
2023

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Successfully complete the construction of the Temple
Reservoir Disinfection Station.

May 2024
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Strategic Plan
Goal
Strategic Plan
Objective/Action
Department Activity Description Completion
Date

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Ensure the proper maintenance of the water system,
including treatment facilities and wells, while actively replacing aging pipes to maintain system integrity.

Ongoing

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Successfully close-out the permitting phase of Well 10
Project.

January 2024

4. Infrastructure Continue current efforts to
maintain and support the
City’s water infrastructure.

Complete the update of the Water Master Plan and
publish the Consumer Confidence Report.

March 2024

5. HighFunctioning
Government
Improve communications. Provide information to residents on current and upcoming rebate programs and grants that
incentivize water conservation efforts, such as the
replacement of lawns with drought-tolerant plants
and the installation of water-saving irrigation systems.

November
2023