City of Simi Valley
Staff Report
June 8, 2026
To: City Council
From: Office of the City Manager
Luis Garibay, Assistant City Manager
Subject: Approval of the Simi Valley Cultural Arts Center Fiscal Year 2026-27 Operating Budget and Operating Plan
Staff Recommendation
The Simi Valley Arts Commission recommends that the City Council approve the Simi Valley Cultural Arts Center (SVCAC) Fiscal Year 2026-27 Operating Budget and Operating Plan.
Background
The SVCAC Fiscal Year (FY) 2026-27 Operating Budget and Operating Plan were reviewed by the Simi Valley Arts Commission (Arts Commission) at its April 15, 2026, meeting. The Arts Commission is recommending that the City Council approve the SVCAC Budget and Operating Plan. Should the City Council approve the FY 2026-27 SVCAC Operating Budget and Plan, staff will update the Special Revenue Fund (SVCAC Fund 295) in the City Adopted Budget to reflect the final revenues and expenditures.
On May 9, 2022, the City Council approved a modification to the SVCAC’s financial operating structure, allowing the SVCAC to retain 100% of its revenues and discontinue the reimbursement to the City for 1.5 FTE positions and 10% of Earned Income for a fiveyear period. In lieu of these reimbursements, the SVCAC would reallocate funds toward achieving the goals and objectives outlined in the Cultural Arts Center’s Strategic Plan.
These goals include sustained funding of the Performing Arts Recovery Grant program to allow greater access to the SVCAC for local nonprofit and arts organizations; the creation of a Citywide cultural funding grant program; diversifying programming, including expanding multicultural programming opportunities; enhancing marketing efforts; developing arts education programs at the SVCAC; and increasing arts opportunities for Simi Valley residents. These funds would allow the SVCAC to support local arts partner organizations and continue to offer affordable arts education opportunities to youth of all ages. In addition, the reallocation of these funds will further assist in the SVCAC’s recovery from the impact of COVID-19.
The SVCAC’s budget is adopted annually and monitored regularly by the Arts Commission, City Manager’s Office staff, and audited by Fiscal Services staff.
Agenda Item No.
Consent (4)
Discussion
FY 2025-26 Operating Budget
Overall, the SVCAC anticipates a net income of $5,033 for FY 2025-26 based on estimated revenues of $606,329 and estimated expenses of $601,296.
An analysis of Total Income indicates projected box office revenue of $433,355, driven largely by the popularity of Rent and Ragtime, as well as strong anticipated ticket sales for Fiddler on the Roof. Overall box office revenue is slightly below the budgeted projection, reflecting a broader decline in event attendance during FY 2025–26 and the loss of a sold-out weekend of Hairspray due to COVID-related cancellations.
FY 2026-27 Operating Budget
The proposed FY 2026-27 SVCAC operating budget projects gross revenue of $654,600 and gross expenses of $640,400. This proposed budget for the forthcoming fiscal year projects a net income of $14,200.
Significant progress has been made in restoring audience attendance; however, in FY 2025-26, the SVCAC, consistent with trends observed among arts organizations nationwide, experienced a decline in overall event attendance. Rental activity also remains below pre-pandemic levels and continues to rely heavily on support from the Performing Arts Recovery grant subsidy, as inflation and rising production costs persist.
The proposed FY 2026-27 budget reflects a commitment to steadily returning the SVCAC to pre-COVID levels in attendance, box office, and rental income.
The General Fund supports five full-time staff positions assigned to the SVCAC, including the Community Services Manager, Assistant Community Services Manager, Office Assistant II/Administration, Office Assistant II/Box Office, and Technical Coordinator. The City also provides administrative support, operational oversight, and ongoing facility maintenance, consistent with other City-run facilities and programs. The City is requesting an additional $704,888 in the proposed FY 2026-27 budget to cover costs not included in the SVCAC operating budget.
The following provisions have been incorporated into the SVCAC’s proposed Operating Budget:
• $55,000 is budgeted for capital replacement costs related to programming operations. Capital expenditures within this line item are approved and monitored by the Arts Commission as part of the SVCAC’s FY 2026-27 Capital Improvement Program, which was approved by the Arts Commission at its February 18, 2026, meeting.
• The Contingency/Performance Fund account balance is projected to reach $53,782 as of June 30, 2026. During the fiscal year, $15,000 in surplus operational funds was transferred to keep the account active. The Contingency/Performance Fund Account is a separate restricted account accessed only for financial emergencies and to expand programming to support more expensive higher risk ventures and cultural programs that the SVCAC could not otherwise afford. 2 Pursuant to Arts Commission policy adopted on March 5, 2003, the Arts Commission will be informed of any expenditure from the Contingency/Performance Fund and approved in advance.
Overall, the proposed FY 2026-27 Operating Budget maintains a commitment to providing high-quality programming. These surplus funds are reserved to support emergency needs, special programming, and the replacement of aging and obsolete equipment.
FY 2026-27 Operating Plan
The SVCAC’s comprehensive FY 2026-27 Operating Plan identifies goals for the upcoming fiscal year. This document serves as its “Annual Business Plan.” The FY 2026- 27 programming goals include:
• Expand Community-Centered Programming
Increase the number and range of cultural events, festivals, and performances that reflect and celebrate the community’s cultural richness and identity. • Grow Arts Education and Youth Engagement
Enhance and expand youth programming, including Young Artist Playground (YAP) Youth Education Program, by increasing enrollment, adding new disciplines, and creating more accessibly pathways for participation. • Increase Access to Free and Low-Cost Programs
Develop and offer more free or low-cost workshops, performances, and community events to reduce barriers to participation and broaden audience reach. • Strengthen Multidisciplinary Arts Offerings
Diversify programming across performing, visual, and literary arts, including exhibitions, live performances, film, and interactive experiences. • Enhance Community-Based and Off-Site Programming
Expand partnerships to deliver arts programming beyond the SVCAC campus, including pop-up events, library programs, and community-based initiatives.
These goals reflect a commitment to advancing arts and culture through strategic leadership, collaboration, and advocacy.
The SVCAC’s financial operating structure, combined with its marketing and programming efforts, have kept the SVCAC self-reliant and should continue to enhance its future growth and development.
The SVCAC’s budget will be included as part of the City’s FY2026-27 Budget. Following City Council action, the adopted budget documents will be posted on the City’s website. 3 Financial Impact
$654,600 in revenue and $640,400 in expenditures to Fund 295. The additional $704,888 impact on the General Fund is included in the proposed FY 2026-27 Operating Budget and will be presented as a separate item.
City Council Priority
This item supports the Excellent City Government, Fiscal Stability, and Thriving Community Pillars of Excellence.
Suggested Motion
I move to approve the Simi Valley Cultural Arts Center’s Fiscal Year 2026-27 Operating Budget and Operating Plan.
Summary
In March of 2002, the City Council approved the current financial operating structure for the SVCAC. On May 9, 2022, the City Council approved to modify the current financial operating structure to allow the SVCAC to retain 100% of its revenues and discontinue the current reimbursement structure for a five-year period. The Arts Commission reviewed the SVCAC’s FY 2026-27 Operating Budget and Operating Plan at its April 15, 2026, meeting and is recommending that the City Council approve the Operating Budget and Operating Plan as part of the City’s annual budget process.
Prepared by: Anna M. Medina, Deputy Community Services Director Attachments:
Attachment A – SVCAC Fiscal Year 2026-27 Operating Budget Attachment B – SVCAC Fiscal Year 2026-27 Operating Plan 4 YEAR-END PROPOSED
FINAL BUDGET PROJECTIONS VARIANCE BUDGET Budget
2025-26 2025-26 2025-26 2026-27 Notes
INCOME
4000 Box Office Income
4010 Service Charges
4011 Ticket Surcharge $22,500 $19,700 ($2,800) $22,500
4012 Ticket Printing/Box Office Services $0 $0 $0 $0
4015 Handling Fee $38,000 $36,730 ($1,270) $38,000
4016 Provider Credit Card Fees $14,000 $10,425 ($3,575) $12,500 Total Service Charges $74,500 $66,855 ($7,645) $73,000
4040 Box Office Sales (Gross)
4020 Box Office $415,000 $365,000 ($50,000) $380,000
4025 Box Office Share the Arts $500 $0 ($500) $500
4030 Box Office Gift Certificates $1,000 $1,500 $500 $1,500 Total Box Office Sales (Gross) $416,500 $366,500 ($50,000) $382,000 Total Box Office Income $491,000 $433,355 ($57,645) $455,000 BN1 4100 Classes and Camps Income $35,000 $39,000 $4,000 $40,000 4200 Contribution/Fundraising Income
4210 Sponsorships $1,000 $700 ($300) $5,000
4220 Miscellaneous Income/Donations $7,500 $7,700 $200 $7,500 4230 Foundation Contributions $40,000 $39,248 ($752) $40,000 4240 City Employee Payroll Deductions $100 $35 ($65) $100 4255 Fundraisers $2,500 $1,250 ($1,250) $2,500
Total Contribution/Fundraising Income $51,100 $48,933 ($2,167) $55,100 4400 Grants
4425 COVID Relief $0 $0 $0 $0
4450 Share the Arts $3,000 $5,333 $2,333 $5,000
4475 Grants Miscellaneous $20,000 $16,000 ($4,000) $25,000 Total Grants $23,000 $21,333 ($1,667) $30,000
Fiscal Year 2025-26 & 2026-27 BUDGET REPORT
SIMI VALLEY CULTURAL ARTS CENTER OPERATING BUDGET
29a/05-26 5 Attachment A
YEAR-END PROPOSED
FINAL BUDGET PROJECTIONS VARIANCE BUDGET Budget
2025-26 2025-26 2025-26 2026-27 Notes
Fiscal Year 2025-26 & 2026-27 BUDGET REPORT
SIMI VALLEY CULTURAL ARTS CENTER OPERATING BUDGET
4500 Rental Fee Income
4510 Cleaning/Damage Income $400 $450 $50 $450
4530 Rental Fees - Mainstage Theater $30,000 $23,226 ($6,774) $27,500 4540 Rental Fees - MPR/DownStage $2,500 $0 ($2,500) $2,000 Total Rental Fee Income $32,900 $23,676 ($9,224) $29,950 BN2 4600 Concessions
4610 Cnc's - Gallery/CD Sales $750 $2,000 $1,250 $1,500 4620 Cnc's - Beer/Wine $7,500 $7,700 $200 $7,500
4630 Cnc's - Food/Soft Drinks $6,000 $5,000 ($1,000) $5,500 4640 Cnc's - Promotional Items $1,000 $250 ($750) $500
Total Concessions $15,250 $14,950 ($300) $15,000
4700 Advertising Income $1,500 $0 ($1,500) $1,500
4800 Reimbursed Technical Costs
4820 Other Reimbursed Tech Income $1,750 $840 ($910) $1,000 4830 Technical Staff Costs $20,000 $18,000 ($2,000) $20,000 4840 Reimbursed Equipment Rental
4841 Electrics Surcharge (Lamp Usage) $750 $732 ($18) $750 4842 LCD Projector $1,250 $510 ($740) $1,000
4844 Spotlight Rental Income $500 $100 ($400) $400
4845 Piano Rental Fee $500 $400 ($100) $400
4846 Microphone Rentals $12,000 $4,500 ($7,500) $4,500
Total Reimbursed Equipment Rental $15,000 $6,242 ($8,758) $7,050 Total Reimbursed Technical Costs $36,750 $25,082 ($11,668) $28,050 BN3 4900 Interest Income $0 $0 $0 $0
TOTAL INCOME $686,500 $606,329 ($80,171) $654,600
29a/05-26 6
YEAR-END PROPOSED
FINAL BUDGET PROJECTIONS VARIANCE BUDGET Budget
2025-26 2025-26 2025-26 2026-27 Notes
Fiscal Year 2025-26 & 2026-27 BUDGET REPORT
SIMI VALLEY CULTURAL ARTS CENTER OPERATING BUDGET
EXPENSE COSTS
5000 Special Events (MPR/DownStage, Receptions) $8,000 $8,250 $250 $8,000 5100 Artists Fees $105,000 $119,091 $14,091 $110,000 BN4 5300 Concession Supplies
5320 Cnc's Supplies -Promo. Items $500 $0 ($500) $250
5340 Cnc's Supplies - Gallery/CD Sales Payout $750 $700 ($50) $750 5360 Cnc's Supplies - Food $3,300 $3,000 ($300) $3,300
5380 Cnc's Supplies - Beer/Wine $1,800 $2,000 $200 $2,000 Total Concession Supplies $6,350 $5,700 ($650) $6,300
5400 Supplies
5410 Operating & Miscellaneous $17,500 $16,500 ($1,000) $17,500 5420 Equipment Rentals $1,000 $1,275 $275 $1,000
5430 Technical Supplies
5431 Lighting Supplies $1,000 $500 ($500) $750
5432 Sound Supplies $3,000 $1,500 ($1,500) $2,000
5433 Gallery Supplies $2,500 $200 ($2,300) $1,000
5434 Costumes/Wigs/Makeup Supplies $10,000 $11,000 $1,000 $12,500 5435 Props Supplies $4,000 $4,200 $200 $4,500
5436 Set Supplies $7,500 $7,300 ($200) $7,500
Total Technical Supplies $28,000 $24,700 ($3,300) $28,250 Total Supplies $46,500 $42,475 ($4,025) $46,750
5500 Provider Payments (Total Box Receipts) $200,000 $200,730 $730 $202,500 5600 Advertising/Marketing
5610 Postage & Delivery $300 $100 ($200) $150
5620 Printing/Playbills/Tickets $1,000 $0 ($1,000) $0
29a/05-26 7
YEAR-END PROPOSED
FINAL BUDGET PROJECTIONS VARIANCE BUDGET Budget
2025-26 2025-26 2025-26 2026-27 Notes
Fiscal Year 2025-26 & 2026-27 BUDGET REPORT
SIMI VALLEY CULTURAL ARTS CENTER OPERATING BUDGET
5630 Advertising/Marketing $10,000 $5,000 ($5,000) $7,000 Total Advertising/Marketing $11,300 $5,100 ($6,200) $7,150 5700 Contract Labor $100,000 $110,000 $10,000 $96,000 BN5 5800 Performing Arts Recovery Fund Payout $35,000 $24,000 ($11,000) $25,000 BN6 TOTAL EXPENSE COSTS $512,150 $515,346 $3,196 $501,700
GROSS PROFIT $174,350 $90,983 ($83,367) $152,900
FIXED EXPENSES
6100 Capital Replacement $46,000 $12,000 ($34,000) $55,000 BN7 6300 Credit Card Service Fees
6350 Credit Card Discount Fees $22,500 $21,500 ($1,000) $22,500 6360 Service Fees (Bank Charges) $1,000 $1,200 $200 $1,200 Total Credit Card Service Fees $23,500 $22,700 ($800) $23,700 6400 Dues/Licenses/Permits
6410 Dues and Subscriptions $32,500 $23,000 ($9,500) $27,500 6420 Licenses & Permits $30,000 $25,000 ($5,000) $27,500 6430 Miscellaneous $1,000 $0 ($1,000) $1,000
Total Dues/Licenses/Permits $63,500 $48,000 ($15,500) $56,000 BN8 6600 Office Expenses $4,000 $3,250 ($750) $4,000
TOTAL FIXED EXPENSES $137,000 $85,950 ($51,050) $138,700 NET INCOME $37,350 $5,033 ($32,317) $14,200
Balance Est. Balance
July 1, 2025 Deposits Withdrawals June 30, 2026
CONTINGENCY/PERFORMANCE FUND $38,802 $15,000 $20 $53,782 29a/05-26 8
BUDGET NOTES:
BN1 - Box Office income is slightly below anticipated due to an overall decline in event attendance as well as loss of a sold-out closing weekend of Hairspray due to COVID canceled performances.
BN2 - Rental Income is down due to loss of some long-time renters as well as having to limit rentals due to staffing shortage of not having a Technical Coordinator for six months.
BN3 - Reimbursed Technical Costs is down due to ARTS purchase and use of their own microphones, eliminating over 50% of our microphone rental income.
BN4- Artist Fees expense was over projected budget due to having to hire outside designers to fill in for the vacant Technical Coordinator position, as well as a general increase in industry wide designer fees due to economy.
BN5 - Contract Labor expense was over projected budget due to having to hire outside technicians to cover for the vacancy of the Technical Coordinator.
BN6 - Performing Arts Recovery Grant payout was lower than anticipated due to less facility rentals in FY 2025-26.
BN7 - Capital Replacement costs were kept to a minimum to help offset overages in other budget lines such as Artists Fees and Contract Labor.
BN8 - Lower overall event attendance decreased the anticipated box office systems subscription costs in the Dues/Licenses/Permits budget. 29a/05-26 9
Operating
Plan FISCAL YEAR 2026-27 SVCAC.ORG
29b/05-26 10 Attachment B
PLANNING THE FUTURE
TOGETHER
29b/05-26 11
Table of
Contents
Vision and Mission Statements - page 1
Initiatives and Achievements FY 2025-26 - pages 2 - 3
Programming - pages 4 - 5
Programming Goals FY 2026-27 - page 6
Marketing FY 2026-27 - page 7
Community Engagement Statistical Overview - page 8
Community Engagement Goals FY 2026-27 - page 9
Inclusion, Diversity, Equity and Accessibility - page 10 IDEA Goals - page 11
Facility Profile - page 12
Facility Usage FY 2025-26 - page 13
Strategic Plan Update - pages 14 - 15
Conclusion - page 16
29b/05-26 12
Vision & Mission
Statements
Vision Statement: At the Simi Valley Cultural Arts Center, we believe the arts are a vital part of a thriving, inclusive community and that access to art and cultural experiences should be available to all. Our programming reflects our community, the landscape that surrounds us, and the rich, layered history of our region. We aim to create spaces where artists and audiences can come together to explore diverse ideas, share stories, and reflect on both personal and collective experiences. By engaging in art, we deepen our understanding of one another, honor the histories that shape us, and cultivate a more connected, compassionate response to the world around us.
Mission Statement: To develop, support, and encourage cultural activities and educational programs to enhance the quality of life of the citizens of Simi Valley and surrounding communities. The Simi Valley Cultural Arts Center provides a multipurpose facility and presents performances of music, theater, dance, film, and popular entertainment, as well as space for conferences, meetings, seminars, and workshops.
page 1
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STRATEGIC CULTURAL PLANNING
While development of a Simi Valley Master Cultural Plan has not yet advanced due to pending budget approval, the Simi Valley Cultural Arts Center (SVCAC) moved forward with preparation of the 2026–2030 Strategic Plan. This included coordination of an Arts Commission retreat. The SVCAC engaged over 50 stakeholders and community partners and solicited input from over 9,600 community members through an Arts and Culture Survey to formulate strategic goals. SVCAC led efforts to steward arts and cultural programs that enriched the community and supported local artists through productions and events in Fiscal Year (FY) 2025-26 including Hairspray, RENT, the Hispanic Heritage Festival, and the Legacy in Color: Celebrating Black History Through Art exhibit. The SVCAC also Increased community access through a series of free workshops in partnership with the Simi Valley Public Library, a free community film screening of The Grinch, and seasonal initiatives including a food and personal care drive in partnership with the Samaritan Center, collecting letters to Santa, and a free community visit from Santa Claus in SVCAC’s DownStage Theater.
PARTNERSHIP DEVELOPMENT
The SVCAC established and strengthened regional partnerships across arts, civic, education, and community sectors in FY 2025-26, including the County of Ventura, Simi Valley Public Library, Moorpark College, Art Trek, the SVCAC Foundation, and the Rancho Simi Recreation and Park District, among others. The SVCAC also contributed to early exploration of a Ventura County arts coalition and participated in ReFrame Ventura County meetings to support regional alignment and advocacy. In addition, the SVCAC engaged over 500 artists, partners, and organizations through programs, surveys, exhibits, and workshops. The SVCAC also partnered with the Simi Valley Historical Society to present Corazón de la Comunidad, an exhibit celebrating Mexican culture and heritage that fostered community connection and cultural pride.
INDUSTRY ENGAGEMENT AND LEADERSHIP
The SVCAC actively participated in ReFrame Ventura County arts workshops and events, contributing to regional discussions on the economic and creative impact of arts and culture. Playing a key role in exploring and advancing the concept of a Ventura County arts coalition, the SVCAC is helping to build momentum toward a more unified regional arts voice.
INITIATIVES &
ACHIEVEMENTS
FY 2025-26
page 2
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FUNDING AND RESOURCE DEVELOPMENT
In Fiscal Year (FY) 2025-26, Simi Valley Cultural Arts Center (SVCAC) staff advocated for increased investment in arts and culture at the local, county, and state level through service as a grant panelist for the California Arts Council’s General Operating Support program. The SVCAC also supported local performing arts organizations by providing subsidized access to performance space through the Performing Arts Recovery Grant Program to strengthen financial stability and encourage program development. The SVCAC also successfully secured sponsorships from community partners including Sherwin Williams and Visit Simi Valley, as well as obtaining grant funding from the Reed Foundation for the Arts to support a series of community workshops hosted at the Simi Valley Public Library.
REGIONAL ARTS LEADERSHIP AND ADVOCACY
The SVCAC engaged in regional arts leadership forums and workshops focused on advocacy and sector challenges. In doing so, the SVCAC contributed to ongoing regional dialogue aimed at sustaining and expanding arts and cultural programming, particularly in diverse and underserved communities. In addition, SVCAC management staff attended the American Association of Community Theaters Arts Management conference, engaging with fellow arts managers from across the country in discussions of arts advocacy, accessibility, and sustaining and expanding arts and culture programming in diverse communities.
SUMMARY: In FY 2025-26, the SVCAC advanced strategic planning, strengthened regional partnerships, and expanded community engagement to support a vibrant and inclusive arts ecosystem. Through inclusive programs, collaborations, and outreach efforts, the organization engaged thousands of community members and over 500 artists and partners. Despite delays in the Master Cultural Plan, significant progress was made toward the 2026–2030 Strategic Plan and regional arts leadership initiatives.
INITIATIVES &
ACHIEVEMENTS
CONT
FY 2025-26
page 3
Artwork by Ajani Tyehimba
29b/05-26 15
PROGRAMMING
SHARED VISION, STRONGER COMMUNITY
The Simi Valley Cultural Arts Center (SVCAC) is dedicated to the belief that the arts are an indispensable element of a thriving and meaningful community, and that art and cultural events and arts education should be available to all.
The SVCAC’s arts and culture programming is inspired by our energetic community, the geography in which our organization is situated, and the unique history of our region. When we are willing to consider ideas and art together, we are learning to
acknowledge and respect the histories that bind us together, and the changing world that surrounds us.
Image by Mer Young from the Nuestra Casa Exhibit at SVCACpage 4 29b/05-26 16
The Simi Valley Cultural Arts Center (SVCAC) operates across four primary spaces - the David Ralphe Main Stage Theater, the DownStage Theater/Community Room, the Gary Thomas Gallery, and the outdoor campus. Combined, these areas collectively support the SVCAC’s mission to deliver diverse and accessible arts programming to the Simi Valley and surrounding communities. In Fiscal Year (FY) 2025–26, the SVCAC continued to expand its reach beyond its facility through partnerships with organizations including the Simi Valley Public Library, Moorpark College, Simi Valley Art Association, Art Trek, Rancho Simi Recreation and Park District, Ventura County Arts Council, Simi Valley Chamber of Commerce, and the County of Ventura Arts and Culture Division.
From 1995 through June of 2026, the SVCAC hosted more than 13,100 events, ranging from theatrical productions, cabarets, concerts, comedy, and festivals to youth programs, film series, and community gatherings. In 2025, the SVCAC presented major theatrical productions including Hairspray and RENT, showcasing the high-quality performances for which they have become known and expanding opportunities for local and regional artists. Its inclusive programming also reflects a diversity of artistic disciplines and community interests, including youth education initiatives, special events, outdoor festivals, workshops, and visual arts exhibitions presented in the Gary Thomas Gallery and through pop-up locations across the community.
The Young Artists Playground (YAP) Youth Education Program, launched in 2022, continued to grow in FY 2025–26. The program began with 4 students in the inaugural Summer Theater Camp and expanded to over 25 students by the 2025 Summer Theater Camp with over 20 students enrolled per session in the Monday After-School Theater Program, demonstrating increasing demand for accessible, high-quality arts education for youth ages 5 to 14.
The SVCAC also strengthened its visual arts programming through regional engagement, issuing a call for entries for the exhibit The World Is Astonishing With You In It, which generated over 400 submissions from artists across the region. Other impactful exhibits at the SVCAC in FY 2025-26 included the Legacy In Color: Celebrating Black History through Art exhibit and the Nuestra Castra exhibit featuring all Hispanic artists.
Additionally, in collaboration with the Simi Valley Cultural Arts Center Foundation, SVCAC presented the Hispanic Heritage Festival and Film Festival, welcoming more than 1,000 attendees to celebrate the cultural richness and contributions of Ventura County’s Hispanic community.
PROGRAMMING CONTINUED
THE ARTS BRING US TOGETHER
page 5
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PROGRAMMING
GOALS FY 2026-27
COLLABORATION BUILDS COMMUNITY
Expand Community-Centered Programming
Increase the number and range of cultural events, festivals, and performances that reflect and celebrate the community’s cultural richness and identity.
Grow Arts Education and Youth Engagement
Enhance and expand youth programming, including YAP, by increasing enrollment, adding new disciplines, and creating more accessible pathways for participation.
Increase Access to Free and Low-Cost Programs
Develop and offer more free or low-cost workshops, performances, and community events to reduce barriers to participation and broaden audience reach.
Strengthen Multidisciplinary Arts Offerings
Diversify programming across performing, visual, and literary arts, including exhibitions, live performances, film, and interactive experiences.
Enhance Community-Based and Off-Site Programming
Expand partnerships to deliver arts programming beyond the SVCAC campus, including pop-up events, library programs, and community-based initiatives. page 6
29b/05-26
18 The Simi Valley Cultural Arts Center (SVCAC) will advance a strategic, data-informed marketing approach that elevates visibility, deepens community engagement, and expands regional recognition. Building on prior successes, the SVCAC will focus on audience growth, brand positioning, and inclusive access while strengthening partnerships and increasing earned revenue through ticket sales and rentals.
Expand Audience Reach and Attendance
Increase ticket sales and event participation through targeted campaigns, including both traditional and non-traditional media, digital advertising, social media promotions, and strategic partnerships.
Strengthen Digital Marketing and Engagement
Enhance website performance, grow email subscribers, and increase engagement across social media platforms through consistent, high-quality, and data-driven content.
Increase Rental and Revenue Opportunities
Position the SVCAC as a premier venue for performances, corporate events, and community gatherings in the region through focused marketing and promotional partnerships.
Deepen Community Partnerships and Outreach
Collaborate with local and regional arts organizations, schools, businesses, and community groups to broaden reach, support inclusivity, and expand participation in the arts. In addition, promote grant-supported opportunities (such as Performing Arts Recovery Grant and Share the Arts programs) to attract nonprofit, community-based organizations and new artists.
Enhance Brand Visibility and User Experience
Maintain a strong, consistent brand identity while improving accessibility, website usability, and overall customer experience across all marketing channels.
MARKETING
FY 2026-27
CREATIVITY CONNECTS COMMUNITY
page 7
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COMMUNITY
ENGAGEMENT
STATISTICAL
OVERVIEW
THE ARTS BRING US TOGETHER
Through expanded marketing efforts, increased social media engagement, and strategic partnerships, the Simi Valley Cultural Arts Center (SVCAC) continued to grow its community reach and visibility throughout the United States in Fiscal Year (FY) 2025-26. Social media platforms demonstrated steady growth, with Instagram increasing by 15% (from 12,069 to 13,993 followers), Facebook growing by 3%, and TikTok by 1.15%. The SVCAC website attracted over 30,000 unique visitors, while the e-blast subscriber base remained strong at 13,300+ subscribers, supporting consistent audience engagement and communication.
Since launching in September 2025 to March 2026, the new SVCAC website has attracted 23,392 visitors, averaging 3,900 per month and approximately 130 visitors per day, reflecting strong and consistent user engagement.
To support arts partners recovering from the financial impacts of both COVID-19 and our current economy and encourage their return to the venue, the SVCAC continued implementation of the Performing Arts Recovery Grant Program, awarding $24,000 in subsidies in FY 2025-26. This program enabled nonprofit arts and educational organizations to present a wide range of programming, including musical theater, music recitals, and culturally diverse performances.
During FY 2025-26, the SVCAC produced and presented hundreds of events across its four venues — the David Ralphe Main Stage Theater, the DownStage Theater/Community Room, the Gary Thomas Gallery, and the outdoor campus - welcoming over 28,000 visitors throughout the year. Since its opening, the Center has now hosted more than 13,100 events, reinforcing its role as a key cultural hub in the region.
The SVCAC also demonstrated continued growth in arts education and community engagement. The Young Artists Playground (YAP) program expanded from 4 students in 2022 to over 25 students in the 2025 Summer Theater Camp and over 20 students per session in the Monday After-School Theater Program, reflecting increasing demand for youth arts programming. Additionally, the SVCAC engaged over 500 artists, partners, and organizations through productions, exhibits, workshops, and collaborative initiatives.
Visual arts programming saw strong regional participation, with more than 400 submissions received for a juried exhibition. Signature events such as CraftFest and the Hispanic Heritage Festival attracted over 2,000 attendees, further demonstrating the Center’s ability to deliver inclusive, community-centered cultural experiences.
Overall, the SVCAC continues to foster a vibrant, inclusive, and growing arts ecosystem, expanding access, supporting artists, and strengthening community connections through dynamic programming, strategic partnerships, and sustained investment in the arts.
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The Simi Valley Cultural Arts Center (SVCAC) not only met but exceeded key Fiscal Year (FY) 2025-26 goals by increasing engagement, diversifying programming, strengthening partnerships, and expanding access, further solidifying its role as a dynamic cultural hub for Simi Valley and the region.
In FY 2026–27, the SVCAC will focus on increasing audience engagement and attendance through targeted marketing, digital outreach, and enhanced programming, with a goal of achieving a 10% increase in annual attendance while maintaining strong digital metrics, including over 30,000 annual website users and continued growth across social media platforms. SVCAC will expand and diversify arts programming by increasing overall program offerings by approximately 15%, ensuring representation across multiple disciplines and introducing new culturally diverse and community-focused events.
The Center will continue to strengthen arts education and youth development through the Young Artists Playground (YAP) program by increasing enrollment by 10%, maintaining year-round programming, and launching new initiatives such as the YAP in the Classroom pilot program. In addition, the SVCAC will enhance community partnerships and expand access to the arts by establishing sponsorship and ongoing partnerships, delivering at least 6 free or low-cost programs annually, and increasing participation in off-site and community-based programming.
Finally, SVCAC will prioritize financial sustainability and resource development by pursuing new grant and sponsorship opportunities, increasing earned revenue through rentals and ticket sales, and continuing to evaluate and implement programs such as the Performing Arts Recovery Grant to support facility use and partner engagement. These combined efforts will support the long-term sustainability of the organization while advancing its mission to provide accessible, high-quality arts and cultural experiences for the community.
COMMUNITY
ENGAGEMENT
GOALS FY 2026-27
EXPERIENCE THE ARTS. EXPERIENCE CONNECTION
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The Simi Valley Cultural Arts Center (SVCAC) is committed to advancing the principles of Inclusion, Diversity, Equity, and Accessibility (IDEA) in all aspects of its operations, programming, and community engagement. The Center recognizes the essential role of the arts in enhancing quality of life, fostering community cohesion, and supporting cultural vitality, and affirms that equitable access to the arts is fundamental to a healthy and inclusive society.
The SVCAC is dedicated to creating and sustaining an environment that is inclusive, respectful, and accessible to all individuals, regardless of gender, age, race, ethnicity, national origin, sexual orientation, gender identity, education, socioeconomic status, political affiliation, or ability. The Center acknowledges that diversity is a critical component of organizational excellence and community relevance.
Through its programming, partnerships, and organizational practices, the SVCAC seeks to elevate diverse perspectives, ensure equitable opportunities for participation, and maintain a safe and welcoming space for creative expression and dialogue. The SVCAC is committed to the ongoing evaluation and advancement of policies and practices that support inclusion and equity, recognizing that this work is continuous and evolving.
In acknowledgment of the history and stewardship of this land, the SVCAC respectfully recognizes that it operates on the ancestral lands of the Micqanaqa’n and Chumash Nations and honors the enduring presence, culture, and contributions of Indigenous peoples.
INCLUSION, DIVERSITY,
EQUITY AND
ACCESSIBILITY (IDEA)
INCLUSION AND ACCESS FOR ALL
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CREATE
Cultivate and sustain a diverse, inclusive, and equitable environment in which all individuals feel valued, respected, and supported, regardless of gender, age, race, ethnicity, national origin, sexual orientation, gender identity, education, socioeconomic status, political affiliation, or ability.
PRESENT
Deliver high-quality, multidisciplinary programming that reflects and celebrates diverse perspectives, promotes cultural understanding, and enhances the quality of life for residents of Simi Valley and the surrounding region.
ESTABLISH
Position the Simi Valley Cultural Arts Center as a leading arts education resource by expanding accessible learning opportunities, strengthening youth and community-based programs, and supporting the development of emerging artists.
REINFORCE
Advance the arts as an essential component of community life by increasing opportunities for creative engagement, participation, and access, while fostering cultural dialogue and strengthening community connections.
IDEA GOALS
EXPANDING ACCESS, INSPIRING CREATIVITY
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183-Seat David Ralphe Main Stage Theater
Newly Renovated Main Stage Theater Seating
DownStage Theater/Community Room
Gary Thomas Gallery for the Visual Arts
Dressing rooms
A catering kitchen
State of the art sound, lighting and technical equipment 1,800-square-feet of storage facilities
Outdoor grounds and onsite parking
FACILITY PROFILE
A SPACES FOR CREATIVITY TO THRIVE
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FACILITY USAGE
FY 2025-26
STORIES SHARED, VOICES HEARD, COMMUNITY STRENGTHENED
THE DAVID RALPH
MAIN STAGE THEATER
THE DOWNSTAGE THEATER
/ COMMUNITY ROOM
THE GARY THOMAS GALLERY SVCAC’S OUTDOOR CAMPUS
148 Events took place in
the Simi Valley Cultural
Arts Center’s (SVCAC)
David Ralphe Main Stage
Theater and nearly 15,000
patrons bought tickets for
SVCAC events!
332 Events took place in
SVCAC’s DownStage
Theater/Community Room in
FY 2025-26. This room is
highly trafficked and is used
as a performance, rehearsal,
meeting, and audition space
and more.
Throughout FY 2025-26, the
SVCAC’s Galleries displayed
over 217 pieces of artwork,
held three opening receptions
and exhibited the work of 77
local and regional artists.
SVCAC received 374
submissions by 111 regional
artists.
CraftFest and Hispanic
Heritage Festival took place
on the SVCAC campus. The
SVCAC received over 300
vendor applications for our
community festivals, with
over 130 vendors on-site and
over 2,000 visitors.
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Quality of Life – Key Achievements
Introduced new artists and audiences through productions such as Hairspray and RENT, and community partnerships such as Art Trek, Rancho Simi Recreation and Parks District, Visit Simi Valley, and more.
Hosted impactful community events including CraftFest and Hispanic Heritage Festival with over 130 vendors and over 2000 in attendance combined as well as pop up art workshops at the Simi Valley Public Library.
Launched new engagement programs such as Paint & Sip, Open Mic Night, and Simi Valley Cultural Arts Center’s (SVCAC) Season of Giving holiday events.
Expanded inclusive, culturally diverse programming and community participation with such gallery receptions and artist talks as Legacy In Color: Celebrating Black History through Art exhibit and the Nuestra Castra exhibit featuring all Hispanic artists.
Sustainability – Key Achievements
Improved accessibility and engagement through new website, rebranding, and increased social media reach.
Strengthened financial strategy through grant applications, and sponsorship efforts Partnered with the SVCAC Foundation on successful fundraising events generating both revenue and awareness.
Programming – Key Achievements
Delivered diverse, high-quality programming including major productions, festivals, exhibits, and workshops.
Increased midweek programming (concerts, workshops, classes) to boost facility use.
Expanded arts education through our Young Artists Playground (YAP) Youth Programs, including summer camp, after-school programs and planning for an inschool pilot program.
Strengthened community reach through collaborations with local schools, Simi Valley Public Library, Rancho Simi Recreation and Parks District, and regional partners.
STRATEGIC PLAN
UPDATE
CREATIVITY SHAPES COMMUNITY
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Marketing, Outreach & Community Partnerships – Key Achievements Reached broad audiences through strong social media presence (40K+ combined followers).
Increased visibility through community events, media coverage, and local presentations to various civic organizations.
Expanded partnerships with regional arts, education, and civic organizations.
Attracted new artists and regional arts groups, reinforcing Simi Valley Cultural Arts Center (SVCAC) as a cultural hub.
Facility & Experience – Key Achievements
Maintained outstanding customer satisfaction through strong customer service and SVCAC’s Ambassador volunteer program.
Ensured a well-maintained, welcoming facility through coordinated staff and City support.
Delivered a consistent, high-quality visitor experience aligned with Simi Valley’s community values.
Arts Leadership & Advocacy – Key Achievements
Elevated SVCAC’s regional profile through Ventura County Board of Supervisors presentation.
Contributed to ReFrame Ventura County Arts Summit and regional advocacy efforts.
Served as California Arts Council grant panelists, supporting statewide arts funding decisions.
Strengthened national and regional collaboration and advocacy for arts policy and investment.
STRATEGIC PLAN
UPDATE CONT
WHERE ART AND COMMUNITY MEET
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Conclusion
The Simi Valley Cultural Arts Center (SVCAC) demonstrated strong progress across strategic priorities, including expanded programming, increased partnerships, improved marketing reach, and strengthened financial sustainability. The Center also elevated its regional leadership role through advocacy, collaboration, and participation in countywide initiatives.
The Fiscal Year 2026–27 Operating Plan builds on a year of strong performance and growth. Through strategic planning, expanded programming, and continued community
engagement, the SVCAC is well-positioned to enhance its community impact, strengthen regional partnerships, and ensure long-term sustainability as a leading cultural institution. 3050 E. Los Angeles Avenue,
Simi Valley, CA 93065
CONCLUSION
CREATING OPPORTUNITIES THROUGH THE ARTS
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