Solvang City Council
March 14, 2022

Agenda Item Number: 4i
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
MEETING DATE: March 14, 2022
SUBJECT: APPROVE CITY SPONSORED LEGO EVENT IN CONCEPT TO TAKE PLACE ON APRIL 2ND AND 3RD AS RECOMMENDED BY THE TOURISM ADVISORY

COMMITTEE
RECOMMENDATION:

Approve City sponsored Log Event in concept to take place on April 2nd and 3rd as recommended by the Tourism Advisory Committee.

DISCUSSION:

On March 3rd, Cogs & Marvel the City’s marketing consultant, presented to Tourism Advisory Committee at a regularly scheduled meeting draft proposal for Lego Event. The Tourism Advisory committee approved the budget for the event, made recommendations to hold the event in multiple smaller courtyard areas throughout the city, and appointed two members to a Sub-Committee to finalize the event program. Max Hanberg and John Martino are the Sub-Committee members.

The Sub-Committee met and recommended the following locations for the Lego Competition event.

1. Bent Olsons

2. Mechanics Bank

3. Landsby Cortyard

4. Realty Company

5. Dana V

6. Birkholsms & Peasants Feast Entry

7. Copenhagen House

8. Max’s Windmill

9. Chomp/Mermaid

10. Visitor Center
The event is proposed to consist of Lego Competitors, followed by smaller competitions for youth and children. The event is proposed to take place on April 2nd and 3rd as recommended by the Tourism Advisory Committee.

FISCAL IMPACT:

The funding is included in already approved current contract with Cogs & Marvel specifically set aside for the event. There will be up to $35,000 expenditure savings as TAC Sub-Committee is not recommending building stages and are recommending using pop-up tents.

ATTACHMENTS:

Attachment A – Conceptual Slides presented to TAC on March 3, 2022 Attachment B – Logo Event Proposed Budget
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