CITY COUNCIL AGENDA
6:30 PM - MONDAY, APRIL 25, 2022 – REGULAR MEETING
VIRTUAL & IN COUNCIL CHAMBER, 1644 OAK STREET, SOLVANG, CA 93463 City Council:
Charlie Uhrig, Mayor
Mark Infanti, Mayor pro tem
Robert Clarke, Councilmember
Claudia Orona, Councilmember
Jim Thomas, Councilmember
Pursuant to California Assembly Bill 361 City Council meetings are permitted to be held via teleconferencing and the City will provide both remote and in-person participation options. Members of the public can observe and address the meeting telephonically or electronically. Virtual participation is available via Zoom or phone. Join the Zoom meeting by visiting https://zoom.us/j/3066529195 (Meeting ID: 306 652 9195). If you wish to speak, please use the “raised hand” symbol. If you would like to make a comment by phone, please call into conference line at (888) 788-0099 (Meeting ID: 306 652 9195). The phone line will be open starting at 6 p.m. In-person speakers will be invited to make public comments first. Virtual speakers will follow. You may also observe the live stream of the City Council meetings on www.CityofSolvang.com/YouTube.
Distribution to the City Council – You may, but are not required to, submit your comment in advance.
Should you wish to do so, please do so via email prior to 5 p.m. on the Friday prior to the Council meeting to the City Clerk at: [email protected]. Your comment will be recorded and distributed appropriately.
AGENDA AND SUPPORTING MATERIALS - Copies of staff reports and supporting documentation pertaining to each item on this agenda are available for public viewing and inspection at City Hall, 1644 Oak Street, Solvang, during regular business hours and on the City’s website www.cityofsolvang.com.
AGENDA POSTING NOTIFICATION - If you would like to receive notification of the agenda availability, please subscribe to our “Notify Me” list at: https://www.cityofsolvang.com/List.aspx. You will receive notification when the agenda is available for viewing on the website and you may view and/or print a copy.
DOCUMENTS DISTRIBUTED FOLLOWING THE POSTING OF THE AGENDA. Any writings that relate to an agenda item for an open session that is distributed to a majority of the Council after the posting of the agenda, will be available for public inspection at the City Clerk’s office, and may be posted to the website.
PUBLIC COMMENT - The public is encouraged to address the City Council on any matter posted on the agenda or on any other matter within its jurisdiction. If you wish to address the City Council on non-agenda items, you may do so during the PUBLIC PARTICIPATION ON NON-AGENDA ITEMS section on the agenda. Each person is allotted three (3) minutes to speak.
Pursuant to provisions of the Brown Act, no action may be taken on a matter unless it is listed on the agenda, or unless certain emergency or special circumstances exist. The City Council may direct staff to investigate and/or schedule certain matters for consideration at a future City Council meeting.
IN COMPLIANCE WITH THE AMERICANS WITH DISABILITIES ACT - It is the intention of the City of Solvang to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, you need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the City Clerk at either (805) 688-5575 x206 or [email protected]. 72- hours’ notice is requested. 1 6:30 PM OPEN SESSION – REGULAR MEETING
CALL TO ORDER
ROLL CALL
PLEDGE OF ALLEGIANCE
PROCLAMATIONS, COMMENDATIONS AND CEREMONIAL ITEMS
a. Employee of the Quarter Award
PRESENTATIONS
a. 2022 CCCE Annual Member Agency Presentation ………………………………………………….4 b. Visit Santa Ynez Valley Annual Report………………………………………………………………22
1. PUBLIC COMMUNICATIONS – NON- AGENDA AND CONSENT ITEMS This section is intended to provide members of the public with the opportunity to address the Council on items not on the Agenda and the Consent Agenda. This section is limited to 30 minutes. Each speaker will be afforded three minutes and may speak only once. State law does not allow the Council to discuss or take action on issues not on the agenda, except to briefly respond or to ask Staff to follow up on such items.
2. CITY MANAGER REPORT AND ADVANCE CALENDAR
Informational Report………………………………………………………………………………………………44
3. COUNCIL COMMENTS AND REQUESTS
Comments and requests from City Council Members. No action will be taken at this meeting.
4. CONSENT AGENDA
All matters listed under Consent Calendar are considered to be routine and can be enacted in one motion. There will be no separate discussion of these items prior to the time that Council votes on the motion unless members of the City Council, staff or public request specific items to be discussed or removed from the Consent Calendar for individual action
A.Approve order of Agenda as presented
B.Approve the Minutes of the City Council meeting of April 11, 2022 ………………………………46 PUBLIC HEARINGS - None
REGULAR BUSINESS
5. WASTEWATER TREATMENT UPGRADE PHASE 3 RECYCLED WATER POLICY
DIRECTION
Receive staff report and direct staff to pursue a preferred alternative for Recycled Water or provide staff with alternative direction. Staff has analyzed the following options for Council review and consideration:
a. Direct staff to pursue the construction of Phase 3, recycled water treatment system.
Proceed with construction of Phase 3 along with Phase 2, but only proceed with installation of the cloth filters and disinfection processes (at that time), allowing for discharge into percolation ponds.
2 b. Direct staff to pursue the construction of Phase 3, recycled water treatment system.
Proceed with construction of recycled water treatment system along with distribution system to irrigate Alisal golf course.
c. Direct staff to pursue the construction of Phase 3, recycled water treatment system.
Proceed with construction of recycled water treatment system along with distribution system to irrigate Hans Christian Andersen Park.
d. Direct staff to pursue the construction of Phase 3, recycled water treatment system.
Proceed with construction of advanced water treatment facility (AWTF) and distribution system to infiltration field, for groundwater replenishment. e. Direct staff to not pursue recycled water and continue with Phase 2 only....................52
6. REIMBURSEMENT REQUEST PURSUANT TO SECTION 10010(f) OF THE ELECTIONS CODE
Authorize City Manager to pay $30,000 in legal fees reimbursement to Shenkman & Hughes, PC upon receipt of release of claims..............................................................................................74
7. AB1234 REPORT OUT AND COUNCIL CLOSING COMMENTS
8. ADJOURNMENT
AFFIDAVIT OF POSTING
I, Annamarie Porter, City Clerk for the City of Solvang, California, DO HEREBY CERTIFY under penalty of perjury under the laws of the State of California, that the foregoing notice was posted at the City of Solvang City Hall bulletin board at 1644 Oak Street, Solvang, CA and on the City of Solvang website not less than 72 hours prior to the meeting, per Government Code 54954.2.
Dated this 20th day of April 2022.
3 Annual Member Agency
Update
City of Solvang
April 25, 2022
4 How Does CCA Work?
“A Partnership to support shared customers”
5 WHO WE ARE?
6 CCCE GOVERNANCE
Policy Board: Meets 4 Times Annually including Annual Meeting Operations Board: Meets 10 Times Annually including Annual Meeting Community Advisory Council: Meets 7 Times Annually including Annual Meeting County of
Santa Cruz
City of
Santa Cruz
City of
Watsonville
County of
Monterey
City of
Salinas
County of
San Benito
County of
Santa
Barbara
City of
Santa Maria
Coastal
Cities
Marina
Sand City*
Seaside
Del Rey
Oaks
Peninsula
Cities
Carmel
Monterey
Pacific*
Grove
Salinas
Cities
Greenfield
Gonzales
Soledad*
San Benito
Cities
Hollister*
San Juan
Bautista
Santa Cruz
Cities
Capitola*
Scotts
Valley
San Luis
Obispo
Cities
San Luis
Obispo*
Morro Bay
Paso Robles
South
County
Cities
Arroyo
Grande
Grover
Beach
Pismo*
Beach
SB County
Cities
Guadalupe
Solvang*
Buellton
SB County
Cities
Goleta
Carpinteria*
*City representative currently serving in a shared seat. 7 CCCE ACCOMPLISHMENTS
Local
Choice
Economic
Vitality
Local
Support
Financial
Stability
Clean
Energy
• 3Cchoice – clean &
renewable offering
• 3Cprime – 100%
renewable offering
• 94% enrollment
• Contracts with Local
Vendors Over
$1,000,000
• 38 full time
employees
• 2 offices – Monterey
& San Luis Obispo
• Received an A rating
with S&P
• Over $140 Million in
Rate Stabilization
Fund
• Service and Loans
Paid Off
• 889 MWs of
Renewables – solar,
wind, geothermal
• 261 MWs of battery
storage
• Pathway to 100%
clean & renewable
• $50+ million –
Customer benefits
• Over $14 million
set aside for FY
21/22 Energy
Programs
8 Photo Credit: 2020 Rutgers, The State University of New Jersey 9 FAST TRACKING NEW ENERGY DEVELOPMENT
Cost of Service (COS) Rate Design
These projects will serve about 61% of CCCE’s retail load when all are online, expected in 2025.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
CCCE Long-term (LT) Contracting Status as a % of Retail Load 3CE Executed PPA % State RPS Requirement %
State RPS LT Contracting Requirement % 3CE's Procurement Policy % CCCE's Executed Contract Summary
Project Type Count Gen Capacity (MW) Storage Capacity
(MW)
Solar + Storage PPAs 9 633 201
Solar Only PPAs 1 150
Wind PPAs 1 33
Geothermal PPAs 2 73
RA Only Agreement 1 60
14 889 261
10 CCCE HISTORIC RATES & COVID-19
RESPONSE
2018
3% rebate
2019
5% rebate
Jan – April
2020
7% monthly
discount
May & June
2020
50% Bill
Reduction
July 2020 –
Feb 2022
2% discount
11 Long-term rate adoption increases predictability and rate stability Customer choices and transparency improve with simplified customer classes
New rates increase customer rate equity throughout customer segments
New rate structure maintains competitive rates across all customer segments
https://3cenergy.org/2022-energy-choices/
GOALS OF 2022 CCCE SERVICE OFFERINGS
12 Overview:
• $1.3 million in FY 18/19
• $5.4 million in FY 19/20
• $6.2 million in FY 20/21
• Estimated $14.1 million in FY 21/22
• 4% of operating revenue in FY 21/22
Electrification in building and
transportation sectors could
result in $3 billion of untapped
revenue market wide
CCCE Energy Programs
10 FY 21/22 Energy Programs
Electrify Your Ride - $2.8 million – NOVEMBER 2021
School Bus Electrification - $1 million - OCTOBER 2021
Agriculture Electrification - $600k - OCTOBER 2021
Residential Electrification - $1.6 million
New Construction Electrification - $1.5 million – OCYOBER 2021 Reach Code - $60k
Battery Energy Storage Pilot - $350k
Summer Readiness - $400k
Energy Education, Workforce Development and Innovation Grants - $1 million
Greenhouse Gas Inventory - $64k
13 September 30, 2021
COMING MID-NOVEMBER 2021
New and expanded Electrify Your Ride program will incentivize EV's, EV Chargers AND Electric Bikes with our largest energy program budget to date!
14 Medium and Heavy-Duty Vehicle Electrification Program • Intended to support the electrification of Member Agency medium and heavyduty fleet vehicles • Potential applications include street sweepers, refuse trucks, dump trucks, and first response vehicles
• CCCE will reserve funds for qualifying projects and funds will be dispersed once purchases and/or projects are completed
• Intended to work in coordination with city/county purchasing schedules and policies
• Incentives likely to be tied to increased cost of electric models from standard internal combustion options
15 City of Solvang
by The Numbers
(98.38% Enrollment)
• 3,035 total enrolled customers
• 2,333 Residential
• 692 Commercial
• 0 Agricultural
• 205 NEM accounts
• 446 CARE/FERA
16 Salinas & San Luis Obispo
Provided lunch & PPE to almost 500
workers and counting
FIELD PROMOTION 2021
17 Customer Resources & Tools
Phase 1
- Creating resources to help
customers get access to data and
make informed rate decisions
- Customer Energy Portal
- Rate Comparison Tool for Cost of
Service
Phase 2
- Harnessing customer data to
integrate energy programs and
opportunities for electrification
Learn more at 3Cenergy.org/residential-services-north
18 Vendor Registry
19 A Unified Central Coast CCA
Key Updates:
• Adopted Cost of Service rate structure to achieve
agency goals
• Working with CCCE member agencies on
regulatory and legislative matters that ensure customer fairness and equal access to resources • Pathway to achieve 100% clean and renewable
energy by 2030
• Leveraging Community Advisory Council for
outreach and non-voting seat participation on Operations & Policy Boards • Engaging with the community around
development of future programs
• Enrollment of over 140k customers in 2021 & 2022
across 12 communities
20 Stay Connected with CCCE
Follow us online, join our newsletter and board agenda notification list, and check our extensive FAQ section on the website.
www.3Cenergy.org
[email protected]
1.888.909.6227
@3CEnergy
@3CEnergy
@3CEnergyEnEspanol
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Annual report for 2021 of the Santa Ynez Valley Hotel Association (dba Visit the Santa Ynez Valley) – Submitted 3/31/21 VisitSYV is reporting activity for the entire year of 2021. This report is submitted to the City of Solvang, the City of Buellton and the Santa Barbara County Board of Supervisors, in accordance with the fulfillment of the provisions of the SYV TBID.
Financial
Beginning balance on January 1, 2021: $400,150
On July 1st, the TBID contract was renewed for 6 years, and the nightly assessment was increased .50 cents to $3.00, with the option of increasing the amount another .50 cents in 2024 per the Master District Plan.
2020 Income
TBID Funding received 1/1/21 through 12/31/21: $932,621 Membership income: $45,875
County Grant: $6,942
Website Sales: $15,000
Total Income received 2021: $1,000,438
Expenses
Advertising/Marketing: $490,802
Grants/Special Projects: $23,153
Travel & Conventions: $64,510
Personnel Costs: $137,838
Contract Services: $68,073
Facilities/Equipment: $12,913
Operations: $9,634
Other Types of Expenses: $6,779
Total expenses 2021: $813,702
Operating balance as of December 31, 2021: $586,886
22 2 | P a g e
Membership
We receive TBID funding from 35 lodging properties and currently have 235 members that pay a basic membership fee of $250, a nonprofit fee of $125, and trade members where services are traded for membership such as wine, catering, photography. We held 1 networking receptions that were well attended throughout the year. *Due to COVID-19, the Board of Directors voted to waive existing membership fees from April 1, 2020 to November 1, 2021
Annual Meeting
Due to COVID-19 and limitations on public gatherings, we held a virtual annual meeting via Zoom, and offered an annual meeting packet distributed via email.
Marketing (January 1, 2021– December 31, 2021)
Santa Ynez Valley Marketing Campaign
VisitSYV won a NATIONAL AWARD for our “Place to Be Campaign”. To be described later under Staff, Board and Member Development / ESTO
DVA Advertising & PR Agency remains contracted as our advertising and public relations agency of record. VisitSYV supplements the annual campaign with additional programs detailed below.
Creative & Targeting
VisitSYV’s 2021 marketing program continued to showcase “The Place to Be'' campaign which played off the diverse offerings to be found within the six communities of the Santa Ynez Valley.
VisitSYV continued with content-forward Facebook ads and continued the new “See You In” campaign. We targeted both drive markets (Greater Los Angeles, Greater Bay Area, Inland California), and direct flight to SBA markets (Phoenix, Portland, Seattle, Dallas, Denver, Las Vegas, and Salt Lake City).
Digital Key Takeaways
• Overall traffic and clicks-to-book were significantly up over 2020 and 2019. • Paid Facebook ads drove a large number of clicks-to-book (especially Place to Be), and content ads were extremely effective at driving quality users to the site. 23 3 | P a g e
Google Search
*Overall performance improved over 2020 - CTR was up 12.5% and CPC (Cost per Click) dropped 16.9%.
Impressions: 232,116
Clicks: 15,927
CTR: 6.86%
CPC: $1.08
YouTube
*The “Place to Be Together” and “Place to Be Relaxed” got the most views annually.
Impressions: 805,834
Views: 153,127
CTR: 19%
Cost per View: $0.06
Paid Facebook - Place to Be Brand Videos
*This is the most successful campaign at driving clicks-to-book.
Impressions: 612,513
Link Clicks: 9,742
CTR: 1.59%
CPC: $1.68
Clicks to Book: 1,073
24 4 | P a g e
Paid Facebook - Place to Be Retargeting
*Retargeting was also effective at driving clicks-to-book.
Impressions: 275,422
Link Clicks: 3,211
CTR: 1.17%
CPC: $1.65
Clicks to Book: 417
Paid Facebook - Content Ads (In-State)
*Content ads saw great on-site performance and extremely strong CTRs and CPCs.
Impressions: 3,130,156
Link Clicks: 59,513
CTR: 1.90%
CPC: $0.20
25 5 | P a g e
Paid Facebook - Content Ads (Out-of-State)
*The new top 10 content ad helped massively improved the out-of-state content campaigns.
Impressions: 1,135,040
Link Clicks: 13,354
CTR: 1.18%
CPC: $0.52
26 6 | P a g e
Paid Facebook - See You In (Out-of-State)
*The See You In campaign had a strong CTR and drove over 400 clicks-to-book in 2021.
Upper Funnel Retargeting
Impressions: 461,488 Impressions: 42,544
Link Clicks: 6,213 Link Clicks: 278
CTR: 1.35% CTR: 0.65%
CPC: $2.41 CPC: $3.75
Clicks to Book: 334 Clicks to Book: 18
27 7 | P a g e
Public Relations
Editorial value for 2021 ended up just shy of $3.5 million, representing a 10% increase over 2020.
● Total value of public relations media coverage for 2021 = $3,470,135* ● Total circulation of editorial coverage for 2021 = 10,100,000 ● Total unique visitors/month of editorial coverage for 2021 = 7.6b ● Total unique story mentions for 2021: 1,103
*PR value is calculated by multiplying the advertising rate times the size of the story, and then doubling that number to reflect the added value of editorial coverage Notable Highlights
● Year-end editorial value approached $3.5 million
● PR efforts in SBA & SMX direct flight markets created strong media interest ● Major national recognition/coverage included Sunset Magazine, Conde Nast Traveler, Travel+Leisure, The Weather Channel, Westways, and United Hemispheres.
Press Releases & Content:
● 2021 Santa Ynez Valley Restaurant Weeks press release ● 2021 Midweek Membership Club press release
● Reopening of the Santa Ynez Valley press release
● What’s New in the Santa Ynez Valley press release
● SBA & SMX Direct Flights press release - 8 versions (National, Phoenix, Seattle, Chicago, Denver, Dallas, Portland, Las Vegas)
● ESTO Destiny Award press release
● Sunset Travel Awards Entry - Best Places to Go
● 2022 Midweek Membership Club press release
● 2022 Santa Ynez Valley Restaurant Weeks press release 28 8 | P a g e
Media visits and media coordination included:
● Linda Hafizi, Santa Clarita & Elite Magazines
● Starshine Roshell, AAA Westways
● Tanvi Chheda, freelance (Travel+Leisure)
● Erin Lynch, influencer (Platings & Pairings)
● E’Louise Ondash, Coast News Group
● Matt Bean & Hugh Garvey, Sunset Magazine
● Laura Bagley Bloom, The Weather Channel
● Barbara Arciero, California Bountiful
● Krista Simmons, freelance (Conde Nast Traveler)
● Mia Herman, Travel With Mia
● Julie Kessler, San Francisco Examiner
● Chris Ludgate, GoNomad.com
● Kathy Condon, Palms Springs/Rovology
● Jennifer Jory, PUNCH Magazine
● Justin Goldman, Hemispheres Magazine
● Cori Solomon, The Written Pallette
● Andy Harris, SoCal Restaurant Show
● Lindsay DeLong, Laguna Beach Living
● Margaux Lushing, Forbes/Well & Away
Notable 2021 Media Coverage:
● Conde Nast Traveler - How to Spend a Weekend in SYV - March 8, 2021 ● The Weather Channel AMHQ - Outdoor Adventures for Spring Break - March 12, 2021 ● SF Examiner - Wagging tails & happy trails in Santa Ynez Valley - June 13, 2021 ● Bloomberg - CA Best Kept Wine Secret - August 12, 2021 ● Westways - 9 Cool Things To Do In Santa Ynez - Winter 2021 Issue ● Travel & Leisure - The 50 Best Places to Travel in 2022 - December 9, 2021 29 9 | P a g e
Website
Key Takeaways
In 2021, VisitSYV.com received 517,029 pageviews from 243,269 visitors. The site has also garnered 32,771 clicks to our members’ individual websites, and 8,211 clicks to book for VisitSYV hotels. The most popular pages on the site were as follows: (1) Homepage (2) Top 10 Things to Do in SYV Blog Article (3) Wine Tasting.
*Clicks to book includes clicks off the lodging page, BookDirect booking bar searches, and clicks to the BookDirect lodging page from the advertising campaign landing pages.
Clicks to Book
2021 clicks to book from the lodging page were up 75% over 2020.
BookDirect 2021 Booking Events
*2021 BookDirect searches were up 112% over 2020.
Book A Room: 6,093 booking searches (up 112%)
Events: 23,973 on booking results page (down 61.7%)
Book Direct: 6,003 clicks (up 141%)
Visit Widget
VisitSYV contracted with app developer, Visit Widget, to create “Discover Santa Ynez Valley”, a website widget and mobile app which allows visitors to plan itineraries and map out their visit to the Santa Ynez Valley. In 2021, the widget was used by 4,110 travelers and the app was downloaded by 862 iPhone users and 81 android users.
2021 Santa Ynez Valley Destination Guide
VisitSYV worked with Griffin Publishing to create the 2021 destination guide, with over 95 pages covering the Santa Ynez Valley. 65,000 copies were printed, with distribution taking place via the Solvang Visitors Center, the Buellton Visitors Center, the Santa Barbara Visitors Center, and direct mailings to 18,339 homes in Santa Barbara, the Santa Ynez Valley, Laguna and Newport Beach. The guides are also distributed monthly to our hotels, museums, and popular restaurants and retailers. Additional distribution points will be added once more when covid regulations ease.
What’s BookDirect?
Formerly known as JackRabbit Systems,
BookDirect is a booking widget that lives on
VisitSYV.com. This added feature allows visitors
to search rates, dates and hotel availability
directly on VisitSYV.com, while allowing our
hoteliers to secure the leads without paying
any additional agency fees.
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VisitSYV Promotions
Santa Ynez Valley Restaurant Weeks (January 18 - 31, 2021) is an annual VisitSYV promotion which, in a normal year, ties in with Visit California’s Restaurant Month promotion. January 2021 was not our usual year. As such, we had to rethink the usual approach for Restaurant Weeks. California was essentially shut down. Travel was restricted. Restaurants were limited to takeout only. Instead of seeing this as an obstacle, we found an opportunity to pivot in a way that would support our suffering restaurants, wineries and tasting rooms while providing some joy to the residents of the Santa Ynez Valley.
We launched the Takeout Edition of the Santa Ynez Valley Restaurant Weeks. To safely satisfy a variety of local budgets and culinary cravings, we curated two weeks of delectable, specially crafted menus that highlight the Valley’s farm fresh bounty and many award-winning chefs’ culinary creativity. This year, participating restaurants created menus that would work for locals at home, and came in a variety of price points. They included meals for one, meals for two and family packs. Wineries and tasting rooms also offered takeout tasting flights and special wine deals. We provided a full list of participating restaurants and tasting rooms on a branded landing page at DineSYV.com.
VisitSYV’s Restaurant Weeks advertising campaign reached consumers via paid Facebook, Instagram, and Facebook Audience Network, the Santa Ynez Valley Star, the Santa Ynez Valley News, and printed poster distribution. Restaurant Weeks presents an opportunity for increased engagement and visitation for our website and acts as a great opportunity to showcase our members and show appreciation. A total of 27 VisitSYV restaurants participated and an added 24 wineries and tasting rooms participated. Please see additional stats below.
DineSYV.com Stats
Total Pageviews for DineSYV.com: 17,943 (mostly local traffic due to COVID-19) Avg Time Spent on page: 00:05:07 (5.46% YOY increase)
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Top Referral Sources:
Google: 9,618
Direct: 6,034
Facebook: 677
Bing: 353
Yahoo: 350
SolvangUSA: 162
Noozhawk: 155
Paid Facebook - Restaurant Weeks Promotion 2021
*Campaign ran from January 14-31.
*CTRs and CPCs were strong and saw very positive engagement.
Impressions: 194,069
Link Clicks: 4,655
CTR: 2.40%
CPC: $0.21
The Place to Be Midweek is an inaugural VisitSYV Q1 promotion, which began mid-March. As the Santa Ynez Valley slowly started to emerge from the pandemic, hotels, wineries, and restaurants were seeing larger numbers of visitors on weekends, while midweek visitation remained slow. This imbalance made it especially difficult for businesses to retain newly rehired staff. Knowing that many in our target markets of Los Angeles and San Francisco were still 32 12 | P a g e
working remotely, we built and launched the Midweek Membership Club—a promotion that put a spotlight on the benefits of a midweek trip.
Visiting the Santa Ynez Valley midweek feels like belonging to an exclusive club where you can experience the Valley and all it has to offer in a quieter, deeper way, getting exclusive attention from the winemakers, tasting staff, servers, restaurateurs, hotel, and tour staff. The Midweek Membership Club highlighted this while offering additional incentives of $60 in dining credits or six complimentary wine tastings. Visitors simply had to book a minimum two-night stay, Sunday through Thursday during the six-week period of mid-March through the end of April, 2021.
Digital channels did the heavy lifting as we promoted the campaign via paid Facebook, Instagram, and Facebook Audience Network. Leveraging the equity of the existing “Place To Be” brand campaign, we incorporated our midweek message as an overarching theme across the creative elements. Retargeting ads, served to those who had clicked but not booked, introduced the exclusivity of the Midweek Membership Club. Always mindful of ever-shifting COVID restrictions, all advertising featured photography of visitors following state guidelines— conveying a sense of safety was a top priority.
Integrating public relations was a key element of this campaign as we asked our PR team to pitch the idea to media, as well. PR developed and distributed a press release on the promotion that saw a 33% higher open rate than industry average and resulted in nearly $8,500 in earned media value.
Three branded Midweek Membership Club passport cards were given to guests when checking in at participating lodging properties. These cards could be redeemed for a tasting for two at participating wineries and tasting rooms or a $20 coupon at participating restaurants. Midweek Membership Club travelers also received club member pricing on wine purchases at participating wineries. All promotion details, including a complete list of participating lodging properties, restaurants, and wineries, were featured on a branded landing page on the Visit the Santa Ynez Valley website: www.visitsyv.com/midweek/.
Garnering participation from lodging properties, restaurants, and wineries was a key component to the success of this promotional campaign. Thanks to the inclusion of all 33 13 | P a g e
stakeholders and the development of a thoughtful program, strategy, and creative campaign, the goal to increase midweek visits was achieved.
The Midweek Facebook promotion had a very strong cost per click and click through rate, $0.49 and 1% respectively, which outperformed Wordstream’s industry benchmarks for Travel & Hospitality ($0.63 CPC and 0.9% CTR). Potential travelers showed clear interest in the offer as the promotion resulted in 73 individuals who claimed a passport, accounting for 62 midweek room nights over the six-week period with a lodging value of just under $12,000. See below for sample ads and stats from the campaign.
Paid Facebook - Midweek Promotion Upper Funnel
*CPC and CTR are strong on the midweek campaign.
Impressions: 136,330
Link Clicks: 1,522
CTR: 1.12%
CPC: $0.49
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Paid Facebook - Midweek Promotion Retargeting
*CPC and CTR are strong on the midweek campaign.
Impressions: 6,807
Link Clicks: 88
CTR: 1.12%
CPC: $1.29
@VisitSYV Social Media Stats
• Facebook audience: 18,268 likes (3% YOY increase)
• Twitter audience: 4,162 followers
• Instagram audience: 12,276 followers (24% YOY increase) Print Advertising
Los Olivos Chamber of Commerce Map
VisitSYV placed a 3.66" x5" ad in the Los Olivos Chamber of Commerce’s Annual Visitors Map, with 15,000 copies distributed to visitors via Santa Ynez Valley hotels, Los Olivos kiosks, and Santa Barbara area hotels.
California Road Trips Guide
An annual print publication produced by Visit California, VisitSYV purchased a listing as part of the Central Coast Tourism Council’s Co-Op within the guide. The print publication has a 1 million circulation through the following distribution points: Parent Magazine (200,000 – California, Phoenix/Scottsdale, Nevada, Washington; Travel + Leisure (75,000 – California, Phoenix/Scottsdale); Exposure on VisitCalifornia.com through Nxtbook Media digital edition which includes a link to VisitSYV.com; 400,000 direct to consumers, fulfillment upon request, at key destinations. Distribution locations include California Welcome Centers, CVBs and Visitor Centers.
Westways Magazine
VisitSYV partnered with Discover Buellton and the IDK on behalf of the City of Solvang on a 2- page advertorial spread in the Discover insert of the Spring issue of Westways Magazine. The special issue targets 500,000 Westways reader households in Southern California with active and affluent travelers and consumers.
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Central Coast Tourism Council Map
VisitSYV purchased a listing in the annual Central Coast Tourism Council (CCTC) map. 200,000 full color Central Coast Visitors Maps are published annually in partnership with Certified Folder Display and distributed at key points as well as digital exposure through CCTC's website, TheOriginalRoadTrip.com
Trade Shows
IPW
VisitSYV partnered with the Buellton Visitors Bureau for 3 days of intensive in-person travel buyer & media appointments at IPW in Las Vegas Nevada, September 18-22. IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. In just three days of pre-scheduled business appointments, thousands of delegates representing U.S. travel organizations from every region of the USA and international and domestic buyers and media from 70+ countries meet face-to-face to conduct future travel business to the USA. Buyers & media received flash drives with Santa Ynez Valley lodging options, press releases, itineraries, story ideas and photography for their catalogues. Danielle Laudon Ruse and Kathy Vreeland held over 25 appointments on
the showroom floor while Shelby Sim
took an additional 20 appointments on
Monday in the media marketplace, meeting with travel
journalists from around the globe. This year's show was a major success, with renewed interest in travel to California’s Central Coast, and we look forward to attending the next IPW in Orlando, Florida in June 2022.
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Onsite Activations
Telluride Wine Festival
VisitSYV attended the Telluride Wine Festival as the first destination marketing organization to represent an entire region at the esteemed wine festival, held September 23-26 in Telluride, Colorado. Shelby Sim and Danielle Laudon Ruse poured wine from 4 local vintners while Shelby led two panel discussions showcasing the Santa Ynez Valley wine region.
Staff interacted with over 800 consumers and generated new and renewed interest in visitation.
Display Advertising
KEYT Commercials
VisitSYV aired 15-second commercials on KEYT and KKFX encouraging winter shopping during the winter 2021 holiday season. From November 23 – December 31, 2021, VisitSYV had 240 commercials featuring the Santa Ynez Valley air on KEYT and KKFX.
Staff, Board and Member Development
With some developmental and educational workshops and summits still postponed, staff continued to attend online educational sessions and webinars, hosted by destination marketing expert brands including CrowdRiff, Adara, U.S. Travel Association, Civitas, California Hotel & Lodging Association, among many others. In-person and virtual summits are detailed below.
Visit California Travel Outlook
Shelby Sim and Danielle Laudon Ruse attended the Visit California Travel Outlook virtually February 18 – 19, 2021. Staff learned about current travel trends and strategies for Covid-19 recovery.
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Destinations International
VisitSYV President & CEO, Shelby Sim, and Vice President of Marketing, Danielle Laudon Ruse, attended Destinations International, July 13-15 in Baltimore, Maryland. Tourism and destination marketers from almost a dozen countries attended the in-person event to discuss tourism trends and covid-19 recovery.
ESTO
VisitSYV President & CEO, Shelby Sim, and Vice President of Marketing, Danielle Laudon Ruse, attended ESTO
(Educational Seminar for Tourism Organizations), August 15-17, in Los Angeles, California. The 3-day tourism
conference is the premier annual learning and knowledgesharing forum produced by the U.S. Travel Association for destination marketing organizations. During the event,
VisitSYV received national recognition, as “The Place To Be” advertising campaign was recognized by the U.S.
Travel Association as the nation’s top digital tourism campaign, receiving a Destinations Council Destiny Award in the Digital Campaign category at the conference’s closeout event on Tuesday, August 17
th
. Visit the Santa Ynez Valley was selected the winner from three finalists and prevailed over Visit Savannah and San Francisco Travel to take home top honors as the nation’s best digital campaign focused on tourism.
Grants and Special Projects
The purpose of our grants program continues to be to assist with publicity and outreach for valley events which encourage overnight stays. Primary consideration goes to events which occur mid-week (Sunday to Thursday) and/or in off-season. Special projects include charitable donations and community improvement. Due to COVID-19, many fundraisers and events were cancelled until 2022.
These funds in 2021 were awarded to the following:
• Solvang Danish Days (Postponed to 2022): $5,000
• Solvang Festival Theater Capital Campaign: $1,000 a year for 3 years remaining • Islay Events, Holiday lighting the Alisal Windmill: $4,908 • 1
st annual Pride event in Solvang: $500
• Mental Health walk hosted by Alma Rosa: $500
• Wine & Fire Event by Sta Rita Hills Wine Alliance: $1,500 38 18 | P a g e
• Los Alamos Theater Group: $1,000
• Annual Fundraising Event, produced by Elverhoj Museum of History & Art: $1,250 • Econ Alliance benefiting North SBC: $500
• People Helping People Donation on behalf of Rachel Pace: $100 • People Helping People Polo event: $500
• Los Olivos Day in the country and Old Fashioned Christmas: $3,000 • Los Alamos Library and full page add in Los Alamos Old days ad: $565 • World of Pinot Noir: $1,500
• Buellton Fall Fest presented by En Fuego Events: $2,000 For a total of $23,823
California Hotel & Lodging Association
VisitSYV renewed its annual contract with CH&LA, the California Hotel and Lodging Association.
VisitSYV provides each of our hotel members with a CH&LA Membership. CH&LA provides our members with legislative advocacy, educational training, communication, and cost-saving programs. They also support strategic alliances to promote the value of California travel and tourism.
Personal Protective Equipment (PPE) Supplies
Through our partnership with California Hotel & Lodging Association, the Governor's Office of Emergency Services (CalOES) worked with us to provide sanitizer and face coverings to all SYVTBID lodging members.
Collaborations with Santa Barbara County DMOs and other organizations VisitSYV collaborates actively with other county destination marketing organizations, City of Solvang, Buellton Visitor Bureau, the Santa Barbara Vintners Association, the Buellton, Solvang, Los Olivos, and Santa Ynez Chambers as well as the Los Alamos Business Association, the Chumash Foundation, Visit Santa Barbara, Go Goleta, Explore Lompoc, Santa Maria Valley, and the Santa Barbra County Association of Governments.
39 19 | P a g e
Public comment
Members of the board and the President continue to be called upon to make written and/or verbal public comment on several hotel and tourism related issues. Each question is raised on a board agenda and voted upon by the board or authorized by the Chairman before comment is made. Hearings and correspondence as needed by President Shelby Sim, and, when needed, Linda Johansen, Chairman.
Organization
In May, Board Secretary Karla Azahar, General Manager of the Santa Ynez Valley Marriott in Buellton stepped down from the board. She was replaced on the board by Jim Flagg, Owner of the Hampton Inn & Suites in Buellton. Stormie Strickland, Director of Sales for Hotel Corque, replaced Karla as Secretary.
In July, Vice Chairperson, Sherrie FitzGerald, Director of Marketing of the Alisal Ranch stepped down from the board. She was replaced on the board by Kathleen Cochran, General Manager of the Alisal Ranch. Jonathan Rosenson, Owner, Mirabelle Inn, moved from Secretary to Vice Chairperson. Jim Flagg, Owner, The Hampton Inn & Suites, accepted the position of Treasurer.
In December, Louise Smith, representing a member at-large on the board stepped down. She was replaced by Dave Moser, COO Sunstone Winery in January 2022.
The board continues to meet monthly, normally the 2nd Thursday of the month, 9:00 a.m. remotely on Zoom. The board consists of nine individuals, seven of which are from the hotel industry and the other two are an at-large representation of the membership base. 40 20 | P a g e
Staff & Board of Directors
President & CEO - Shelby Sim
Vice President of Marketing - Danielle Laudon Ruse
Website & Membership Administrator – Brenda Ball
The board members are:
Chairperson – Linda Johansen, Owner, Pea Soup Andersen’s Inn, Buellton Vice Chairperson – Jonathan Rosenson, Owner, Mirabelle Inn, Solvang Secretary – Stormie Strickland, Director of Sales, Hotel Corque, Solvang Treasurer – Jim Flagg, Owner, Hampton Inn & Suites, Buellton Kathleen Cochran, General Manager, The Alisal Ranch, Solvang Budi Kazali, Owner, Ballard Inn, Ballard
Kimberly Walker, Owner, Skyview Los Alamos, Los Alamos
Dave Moser, COO, Sunstone Winery, Santa Ynez
Will Henry, Owner, PICO Restaurant, Los Alamos
Respectfully submitted by:
Shelby Sim, President & CEO
Santa Ynez Valley Hotel Association, dba Visit the Santa Ynez Valley [email protected]
PO Box 633, Solvang, CA 93464
www.visitsyv.com, 805-451-6038
Please see next two pages for 2021 (actual) and 2022 budget information 41 21 | P a g e
2021 Budget information
$932,621.00
$6,942.00
$45,875.00 $15,000.00
2021 ACTUAL - INCOME
TBID Funding
County Marketing Grant
Membership
Website Ad sales
$490,802.00
$23,153.00
$64,510.00
$137,838.00
$68,073.00
$12,913.00
$9,634.00 $6,779.00
2021 ACTUAL - EXPENSES
Advertising/Marketing
Grants/Special Projects
Travel & Conventions
Personnel Costs
Contract Services
Facilities/Equipment
Operations
Other Expense
42 22 | P a g e
2022 Budget information
$1,000,000.00
$150,000.00
$6,942.00
$15,000.00 $15,000.00
2022 BUDGET - INCOME
TBID Funding
Money Market Reserve
Account
County Marketing Grant
Membership
Advertising
$734,805.00
$64,000.00
$72,000.00
$208,000.00
$49,800.00
$10,840.00
$10,600.00 $9,097.00
2022 BUDGET - EXPENSES
Advertising/Marketing
Special Projects/Promotions
Travel & Meetings
Personnel Costs
Contract Services
Facilities/Equipment
Operations
Other types of expenses
43 Meeting Date Agenda Item Agenda Action
9‐May FY 21‐22 3rd Quarter Financial Report Business Receive HCA Park Improvements Project Report Business Receive
SYV Pride Event Consent Approve
Law Enforcement Annual Report Presentation Receive
Skytt Mesa LLMD Levy Annual Assessment Public Hearing Approve 23‐May Preliminary FY 2022‐24 Financial Plan Including: Business Approve City Council Major City Goals for FY 22‐24
Recommended Programs
Operating Programs
Capital Improvement Program
Grant Funding Applications
Special Events Funding Requests
Chamber of Commerce Economic Development
Proposal Funding Request
Solvang Theater Funding Request due to Renovation of
the Facility
Senior Center Funding Request for New Senior Center
Building Assistance
Code Enforcement Program Modifications FY 21‐22 Business Approve Transit Operations Contract Award Business Approve
13‐Jun Resolution calling for the holding of a General
Municipal Election Consent Approve
Resolution requesting the Board of Supervisors render
services Consent Approve
Resolution requesting Board of Supervisors consolidate
Election Consent Approve
Resolution adopting regulations for candidates for
elective office Consent Approve
Resolution providing for a procedure for determining
by lot a tie among candidates Consent Approve
Resolution for Revenue Measure(s) to be placed on
November 2022 ballot Business Approve
Utility Rates Proposition 218 Public Hearing Public Hearing Approve Drought Restrictions Ordinance Amendment First
Hearing Public Hearing Approve
Marketing Contract RFP Award Business Approve
Visitor Center Contract Award Business Approve
Walk‐up Windows Title 11 Ordinance Modifications 1st
Hearing Public Hearing Approve
27‐Jun FY 2022‐24 Financial Plan Adoption (Operating +
Capital Improvement Program) Public Hearing Approve
Amend Appropriation Limit Public Hearing Approve
Drought Restrictions Ordinance Amendment Second
Hearing Consent Approve
Utility Rates Resolution Adoption Consent Approve
Walk‐up Windows Title 11 Ordinance Modifications
2nd Hearing Consent Approve
11‐Jul
Meeting Date Agenda Item Agenda Action
N/A
Council Requested Agenda Items
ADVANCE CALENDAR
44 Agenda Item Agenda Action
November
Stormwater Management Program Annual Report Consent Receive December Appointment of Mayor pro tem Business Approve
December Council selection of representatives to Committees and Agencies Business Approve
December (every
two years)
Appointment to Boards, Commissions, Committees Business Approve January Comprehensive Annual Financial Report Business Approve January Grant Funding Policy Review Business Approve
February Measure A 5‐Year Local Program of Projects Public Hearing Approve February Fiscal Outlook and Financial Policies Business Approve February Council Budget Goal Setting Public Workshop Approve March SB1 RMRA project List Public Hearing Approve
March Investment Policy Annual Review Business Approve
March Solvang Skytt Mesa LLMD Annual Assessment Public Hearing Approve March FTA 5311 Grant Agreement Consent Approve
March TDA Grant Funding Consent Approve
May Preliminary Budget
Oct/Jan/April/July Quarterly Financial Reports Business Approve June Two‐Year Financial Plan Development or Budget
adoption Public Hearing Adopt
June Capital Improvement Program Public Hearing Adopt
June/July Amend Appropriation Limit Public Hearing Adopt Annual Reports
45 April 11, 2022
Monday
6:30 p.m.
CALL TO ORDER
Mayor Uhrig called the meeting to order at 6:30 p.m.
ROLL CALL
Present: Mayor Charlie Uhrig; Mayor pro tem Mark Infanti; Councilmembers Robert Clarke, Claudia Orona, Jim Thomas
Staff: City Manager Xenia Bradford, City Attorney David Fleishman, City Clerk Annamarie Porter Public Works Director Rodger Olds
PLEDGE OF ALLEGIANCE
Led by Councilmember Orona
PROCLAMATIONS, COMMENDATIONS, CEREMONIAL ITEMS
A. National Child Abuse Awareness & Prevention Month
Mayor Uhrig presented a proclamation declaring April 2022 as National Child Abuse Awareness and Prevention Month.
B. DMV / Donate Life Month
Mayor Uhrig presented a proclamation declaring April 2022 as Donate Life Month and encouraged the public to register as organ donors.
Scott Burns spoke in support of organ donation and encouraged the public to register.
C. Sexual Assault Awareness and Prevention Month
Mayor Uhrig presented a proclamation declaring April 2022 as Sexual Assault Awareness and Prevention Month.
Member of the Public thanked the City for its support; spoke about People Helping People and discussed services helping victims of sexual abuse.
D. Fair Housing Month
Mayor Uhrig presented a proclamation declaring April, 2022 as Fair Housing Month.
E. Lt. Jeff Greene Appreciation
Mayor Uhrig presented a proclamation to Santa Barbara County Sheriff Lieutenant Jeffrey D. Green in appreciation for his service to the City.
MINUTES
SOLVANG CITY COUNCIL
REGULAR MEETING
46 Lieutenant Greene expressed his appreciation to the City for the opportunity to serve and introduced Lieutenant Garrett TeSlaa who will be taking his place.
Lieutenant TeSlaa thanked the City for its warm welcome and looked forward to working in Solvang.
Diane Christensen Commendation
City Manager Bradford congratulated Diane Christensen for her 16 years, working for the City of Solvang; presented her with a 15-year award and announced her upcoming resignation to pursue another career path.
Ms. Christensen thanked the City, offered to continue being a resource, when needed, and wished the City continued success.
PRESENTATIONS - None
1. PUBLIC COMMUNICATIONS – NON-AGENDA AND CONSENT ITEMS Jennifer Soni thanked the City for what it has done to help her and other businesses granting encroachment permits during Covid-19 that allowed everyone to stay in business and have a successful outcome; spoke regarding disputes about the closure of Copenhagen Drive and felt the City has an opportunity to evaluate and consider giving Solvang a European look with outdoor seating areas and walking paths and take making Solvang the Danish Capital of America, to the next level.
Motion by Mayor pro tem Infanti, to hear Item No. 5 at this point in the agenda as it has a time certain set for 7:00 p.m., seconded by Councilmember Thomas, and carried with a roll call vote of 5-0.
Mayor Uhrig announced Item No. 5 would be heard now.
5. PUBLIC HEARING TO CONSIDER SECOND READING AND ADOPTION BY TITLE ONLY OF ORDINANCE NO. 22-0356 OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA, ADDING A NEW CHAPTER 1.12 TO THE SOLVANG MUNICIPAL CODE TO CHANGE THE SYSTEM OF ELECTIONS FOR MEMBERS OF THE CITY COUNCIL FROM ATLARGE SYSTEM TO BY DISTRICT SYSTEM AND ADOPTING A MAP DESCRIBING THE
BOUNDARIES AND IDENTIFYING ELECTION SEQUENCING FOR EACH ELECTORAL DISTRICT (TIME CERTAIN 7:00 PM)
Open the Public Hearing, take public testimony, close the Public Hearing, and Adopt Ordinance No. 22-0356 final district map selection and election sequence for each electoral district City Manager Bradford introduced the item and presented background.
Mayor Uhrig opened the public hearing.
There were no public comments and Mayor Uhrig closed the public hearing.
City Attorney Fleishman announced this is the second reading of the ordinance.
Motion by Mayor pro tem Infanti, to adopt the Orange Clockwise Map for Voting for Councilmember by District and adopt, by title only, Ordinance No. 22-0356, seconded by Councilmember Orona, and carried with a roll call vote of 5-0.
City Council returned to Item No. 1 (Public Communications) in the agenda.
CONTINUED PUBLIC COMMUNICATIONS – NON-AGENDA AND CONSENT ITEMS 47 Rebecca Knight (via Zoom) read a statement requesting that Law Enforcement monitor and start issuing citations to speeders on Viborg Road to protect pedestrians and bikers; reported seeing buses and 18-wheelers on Viborg and asked that the City reduce the speed to 25 mph, as soon as possible.
There were no other public comments.
2. CITY MANAGER REPORT AND ADVANCE CALENDAR
City Manager Bradford narrated a PowerPoint presentation on the status of the General Plan Update process; and discussed the Copenhagen Drive reopening and addressed the Advance Calendar.
3. COUNCIL COMMENTS AND REQUESTS
Mayor pro tem Infanti announced the Santa Barbara County Air Pollution Control District will be having a burn at the painted cave area if weather permits; commented on each Board Member being tasked with appointing two local citizens to help with a Citizens Advisory Council and reported Dennis Beebe has agreed to participate and encouraged anyone interested to contact him.
Mayor Uhrig reported on attending an SBCAG Executive Directors meeting, Dr. Seuss Day in Santa Ynez Elementary School event and the family picnic at Solvang School; reminded everyone about an upcoming Chamber of Commerce mixer; announced an upcoming fundraising event by People Helping People; discussed food bank statistics and activities; listed upcoming Library activities, events and operating hours and addressed an upcoming virtual seminar on "The Senior Scam Stopper".
4. CONSENT AGENDA
A. Approve Order of Agenda as Presented.
B. Approve the Minutes of the City Council meeting of March 28, 2022 C. Approve Expense Report for March 2022
D. Adopt Resolution 22-1165, a Resolution of the City Council of the City of Solvang, California Authorizing Remote Teleconference Meetings of the City of Solvang Meeting Bodies E. Pursuant to contract terms, send 30-day contract termination notice to Cogs & Marvel terminating marketing services contract while the City restructures the marketing function per Tourism Advisory Board recommendations and Council direction
F. Approve response to Grand Jury Report titled, "Keys to Housing the Homeless".
Mayor pro tem Infanti pulled Item No. 4.E from the Consent Agenda, for separate consideration.
Motion by Councilmember Thomas, to approve the Consent Agenda except for Item No. 4.E, which was pulled for separate discussion, seconded by Mayor pro tem Infanti and carried with a roll call vote of 5-0.
ITEM(S) PULLED FROM THE CONSENT AGENDA
4.E Pursuant to contract terms, send 30-day contract termination notice to Cogs & Marvel terminating marketing services contract while the City restructures the marketing function per Tourism Advisory Board recommendations and Council direction
Mayor pro tem Infanti stated this affects the events contract, only, and not the Visitor Center; confirmed that the Tourism Advisory Committee did not suggest the cancellation; expressed concerns that Scott Shuemake was not informed but learned of the cancellation from the press; opined this has been done incorrectly and believed the contract should not be terminated at this point but should continue until the end of its term at the end of July.
Motion by Mayor pro tem Infanti, to deny sending a 30-day contract termination notice to Cogs & Marvel, seconded by Councilmember Thomas and carried with a roll call vote of 3-2, with Councilmember Orona and Mayor Uhrig, opposed.
Mayor pro tem Infanti suggested contacting Cogs & Marvel to confirm whether they want to continue with the 48 contract.
PUBLIC HEARINGS
Item 5 was heard at 7:00 p.m. after Item 1 above.
6. PUBLIC HEARING TO CONSIDER THE SOLVANG (SKYTT) MESA LANDSCAPE AND LIGHTING MAINTENANCE DISTRICT, AND ADOPT RESOLUTION NO. 22-1166 CONFIRMING
AND LEVYING ASSESSMENTS, AND AUTHORIZE THE CITY MANAGER TO EXECUTE ON BEHALF OF THE CITY.
Open the Public Hearing, take public testimony, close the Public Hearing, and Adopt Resolution No. 22-1166, and authorize the City Manager to sign the necessary documents on behalf of the City to place the assessments on the property tax roll.
City Manager Bradford introduced the item and deferred to staff for a report.
Public Works Director Olds narrated a PowerPoint presentation with details of the Solvang (Skytt) Mesa Landscape and Lighting Maintenance District resolution of initiation.
Discussion followed regarding the costs of the lighting project, the spacing of the proposed lights and working with PG&E on the design.
Mayor Uhrig opened the public hearing.
Denise Alamein spoke about an ongoing problem with night view; reported the current contractor does not follow the contract and talked about inconsistent landscape maintenance.
Greg Millikan (via Zoom) spoke about dark intersections in the area and questioned the locations of the lights.
There were no other public comments and Mayor Uhrig closed the public hearing.
Motion by Mayor Uhrig, to adopt Resolution No. 22-1166, and authorize the City Manager to sign the necessary documents on behalf of the City to place the assessments on the property tax roll, seconded by Mayor pro tem Infanti, and carried with a roll call vote of 5-0.
7. PUBLIC HEARING TO CONSIDER ADOPTION OF RESOLUTION 22-1167 FOR THE SB 1 ROAD MAINTENANCE & REHABILITATION ACCOUNT PROJECT LIST FOR FY 2022-2023.
Open the Public Hearing, take public testimony, close the Public Hearing, and Adopt the Resolution for Project List which identifies the transportation infrastructure, drainage infrastructure, or road maintenance project that the City will implement in FY 2022-23 utilizing the new SB 1 gas tax funding Public Works Director Olds narrated a PowerPoint presentation with details of the SB1 Road Maintenance and Rehabilitation Account project list for FY 2022-2023.
Discussion followed regarding funding for the proposed slurry seal.
Mayor Uhrig opened the public hearing.
There were no public comments and Mayor Uhrig closed the public hearing.
Motion by Mayor pro tem Infanti, to adopt Resolution 22-1167, seconded by Councilmember Clarke, and carried with a roll call vote of 5-0.
REGULAR BUSINESS
8. SOLVANG FESTIVAL THEATER FUNDING REQUEST FY 2021-22
Consider approving funding request in the amount of $100,000 for Solvang Festival Theater operating expenditures within the current fiscal year and defer consideration of continued funding in the amount of 49 $100,000 for the current FY year, and each additional two-years to be considered through the Fiscal Years 2022- 24 Financial Plan development. The funding is being sought due to the major renovation of the facility and interruption in operating revenue due to closure of the facility for a year. The capital improvements to the facility are being funded by community donations.
City Manager Bradford presented details of the staff report; discussed increased TOT revenues and noted there will not be a draw on the General Fund.
Mayor pro tem Infanti noted they are asking for $100,000 per year for each of the next three years to help with operational expenses.
Mayor Uhrig invited public comments.
Chris Nielsen, introduced Ann Foxworthy Lewellen, the author of the funding request letter; explained the importance of obtaining additional funding for events and activities for the community and tourist patrons.
Scott Coe, Executive Director, spoke about everyone benefitting when the theater is completed.
There were no other public comments.
Councilmember Thomas recommended hearing all of the requests for funding prior to making a decision on each one.
9. SENIOR CENTER FUNDING REQUEST FY 2021-22
Consider approving fee waiver for Development Plan review for the new Senior Center Facility project in the amount of $7,900. The new Senior Center building is being funded by community donations
City Manager Bradford presented details of the staff report and discussed approving a fee waiver for Development Plan review for the new Senior Center Facility.
Jim Richardson spoke about the progress the Senior Center project is making.
Tom Olmsted, Co-Chair, Senior Center Capital Campaign Committee, thanked the community for their support and presented an update of construction efforts for the Senior Center.
Ellen Albertoni thanked the City for its support; commented on the addition of activities; and noted the Senior Center is growing.
There were no other public comments.
10. SANTA YNEZ ROTARY 4TH OF JULY FIREWORKS FUNDING REQUEST 2021-22 Consider becoming a Grand Sponsor for the 4th of July 2022 Fireworks partnering with the Santa Ynez Rotary by contributing $25,000 toward the event.
City Manager Bradford presented details of the report and discussed the funding request and reported they are requesting that the City be the event sponsor.
Discussion followed regarding the funding request from the Santa Ynez Rotary Club.
There were no public comments.
11. SANTA YNEZ PIRATE FOOTBALL LEAGUE FEE WAIVER REQUEST Consider request to waive fee for highway banner in the amount of $450 at the request of the Santa Ynez Pirate Football League
City Manager Bradford presented details of the report and addressed the amount of the request. 50 Brynda Messer, Santa Ynez Pirate Football League, thanked the City for its past support and requested a fee waiver of $450 to buy a highway banner to promote the league.
There were no other public comments.
Councilmember Clarke commented on the amount of the total requests; stated he will support only if the theater will have an expanded calendar; voiced support for the Senior Center and offered to provide a personal check for $450 to the Santa Ynez Pirate Football League as he feels the City should not pay for it.
Councilmember Orona believed the City should grant the requests especially as it is willing to pay $600,000 to a marketing company for raising TOT and commented favorably on the Fourth of July celebration.
Motion by Councilmember Thomas, to approve the funding requests of the Solvang Theater, the Senior Center and the Rotary Club, as presented, seconded by Councilmember Orona, and carried with a roll call vote of 4-1, with Councilmember Clarke, opposed.
Motion by Mayor pro tem Infanti, to table Item No. 11, seconded by Councilmember Orona, and carried with a roll call vote of 5-0.
12. AB1234 REPORT OUT AND COUNCIL CLOSING COMMENTS - None
13. ADJOURNMENT- Mayor Uhrig adjourned the meeting at 8:22 p.m.
Respectfully submitted:
Annamarie Porter, City Clerk
51 Agenda Item Number: 5
Solvang City Council STAFF REPORT
PREPARED BY: Jose Acosta, Utilities Director
Nathan Giacinto, Wastewater Supervisor
MEETING DATE: April 25, 2022
SUBJECT: Wastewater Treatment Upgrade Phase 3 Recycled Water Policy Direction
RECOMMENDATION:
Receive staff report and direct staff to pursue a preferred alternative for Recycled Water or provide staff with alternative direction. Staff has analyzed the following options for Council review and consideration:
a. Direct staff to pursue the construction of Phase 3, recycled water treatment system. Proceed with construction of Phase 3 along with Phase 2, but only proceed with installation of the cloth filters and disinfection processes (at that time), allowing for discharge into percolation ponds.
b. Direct staff to pursue the construction of Phase 3, recycled water treatment system. Proceed with construction of recycled water treatment system along with distribution system to irrigate Alisal golf course.
c. Direct staff to pursue the construction of Phase 3, recycled water treatment system. Proceed with construction of recycled water treatment system along with distribution system to irrigate Hans Christian Andersen Park.
d. Direct staff to pursue the construction of Phase 3, recycled water treatment system. Proceed with construction of advanced water treatment facility (AWTF) and distribution system to infiltration field, for groundwater replenishment.
e. Direct staff to not pursue recycled water and continue with Phase 2 only.
SUMMARY:
During the Council goals planning sessions, the Council directed staff to explore the feasibility of producing and delivering recycled water. The WWTP Water Quality Project was developed and split into three phases with Phase 1 being the aeration system replacement, Phase 2 consist of all other recommended improvements, and Phase 3 includes recycled water treatment and possible recycled water distribution.
On July 12, 2021, the City Council directed staff to proceed with final design and engineering on Alternative 2-SFR (step feed with rectangular clarifiers). With Alternative 2-SFR, recycled water can be produced by adding filtration and disinfection to the end of the treatment process to produce recycled water for irrigation or percolation pond discharge. The most cost-effective irrigation use of the recycled water is the two Alisal Ranch golf courses. (However, the Alisal Ranch has notified the City they are not interested in accepting recycled water at this time.) 52 Staff has contracted with Carollo Engineers to assist with grant or low interest funding for completion of the WWTP upgrades. At kickoff of this contract Staff requested for Carollo to compile figures for the four, Phase 3, recycled water, alternatives. The attached Carollo Recycled Water PowerPoint slideshow includes an evaluation of recycled water regulatory requirements, filtration alternatives, disinfection alternatives, storage, pumping and distribution systems, and cost estimates. Supplying recycled water to the following three sites was considered:
1. Alisal River Golf Course
2. Hans Christian Andersen Park
3. Infiltration field for groundwater recharge
DISCUSSION:
In 2017, while considering existing WWTP deficiencies and upgrade needs, the City Council directed staff to also explore the feasibility of producing and delivering recycled water. After extensive analysis and evaluation, in September 2019 the City Council elected to proceed with major WWTP upgrades and directed staff to proceed immediately with replacement of the WWTP aeration system in advance of the other planned improvements. Therefore, the WWTP Water Quality Project was split into three phases with Phase 1 being the aeration system replacement, Phase 2 consist of all other recommended improvements, and Phase 3 includes recycled water treatment and possible recycled water distribution.
The Phase 1 Project was awarded to Cushman Contracting on March 8, 2021. Phase 1 construction began in April 2021 and completed in January of 2022.
On July 12, 2021, the City Council considered two Phase 2 treatment alternatives, and directed staff to proceed with final design and engineering on Alternative 2-SFR (step feed with rectangular clarifiers). On March 21, 2022, Council also approved for staff to award a professional services agreement with Carollo to seek grant or low interest funding for engineering, design, construction, and completion of Phase 2 and possibly Phase 3 of the WWTP upgrades.
At this time staff is seeking City Council direction whether to proceed or not proceed with engineering and final design of a recycled water treatment and distribution system. The construction of Phase 2 and 3 (if approved to move forward) is tentatively planned two fiscal years out in order to gain sufficient revenue if recommended utility rate increases will be approved. However, the City may need to consider borrowing funds and proceeding with the engineering design within the next fiscal year in order to be competitive for grants and low interest rate financing which require sufficient completion of the engineering design. With Alternative 2-SFR, recycled water can be produced by adding filtration and disinfection to the end of the treatment process to produce recycled water for irrigation or percolation pond discharge. This approach will use clarifiers to induce gravity settling instead of a complex membrane system. Cloth filters, with only modest power requirements, will provide filtration along with a chlorine contact tank to provide disinfection and result in recycled water.
The most cost-effective irrigation use of the recycled water is the two Alisal Ranch golf courses.
Based on the original scope of work, the recycled water distribution system was to extend to the two Alisal Ranch golf courses. (Note that the Alisal Ranch has notified the City they are not interested in accepting recycled water at this time.)
Previously, during the evaluation of various WWTP upgrade needs and treatment alternatives, the improvements and costs associated with implementing recycled water for irrigation purposes was evaluated. Carollo will work on re-evaluating the costs for production and possible distribution, as costs have been driven up due to inflation and supply constraints.
The attached Carollo WWTP Reuse Treatment Alternatives PowerPoint slideshow includes detailed evaluation of recycled water regulatory requirements, filtration alternatives, disinfection alternatives, 53 storage, pumping and distribution systems, and cost estimate. The filtration alternative evaluated includes cloth filters, cloth filters are recommended for the following reasons: ease of operations & maintenance, ease of expansion, and lowest capital cost. The disinfection alternative recommended is a chlorine contact tank, using sodium hypochlorite because it has a lower target CT (contact time x chlorine residual) value, ease of maintenance, and lowest operating cost.
For recycled water treatment, production and possible distribution certain infrastructure will be required with all four scenarios. A single 180,000-gallon tank and 1,200 GPM skid mounted pumping station are recommended. The most economical location for the recycle water storage tank is at the WWTP site. Three alternative alignments for a recycled water landscape irrigation or groundwater replenishment distribution system were evaluated.
All four options for production of recycled water assume Phase 2 improvements at the WWTP are completed. The costs for the Phase 2 improvements are inclusive of additional secondary clarifiers, new dewatering building, new administration building, electrical and control upgrades, site improvements, and the already competed aeration improvements. The total cost for Phase 2 improvements is estimated to be around $7.44m.
The four options for production and possible reuse of recycle water are as follows:
1. Production and treatment for Title 22 recycled water with no distribution of the water. The plant would be designed with the ability to treat and produce recycled water to be discharged into the existing percolation basins. The cost for this option is estimated to be $2.67m.
2. Production and treatment for Title 22 recycled water and construction of a distribution system to deliver water to the Alisal golf course, additional requirements are a 180,000- gallon storage tank, a 1200 GPM skid mounted pumping station, and approximately 11,700 feet of 12” C900 PVC piping. The cost of this option is estimated to be $7.21m.
3. Production and treatment for Title 22 recycled water and construction of a distribution system to deliver water to Hans Christian Andersen Park, would also require the storage tank and pumping station. This distribution system would require a total of approximately 17,500 feet of 12” C900 PVC piping. The cost of this option is estimated to be $9.1m.
4. Treatment and production of recycled water to meet regulations for groundwater replenishment would require construction of additional treatment processes. The facilities would need to include and Advanced Water Treatment Facility plus an infiltration field. This option would also require 16,500 feet of 12” C900 piping to carry the water to the infiltration field. It also must be mentioned that with this option an additional study would need to be completed to determine the most optimal location for this infiltration field location. The cost of this option is estimated to be $29.57m.
The total costs for each option inclusive of costs for completion of Phase 2 and 3 are as follows:
1. Option 1- $10.11m
2. Option 2- $14.65m
3. Option 3- $16.54m
4. Option 4- $37.01m
ALTERNATIVES:
The City Council can choose to proceed, or not proceed, with the engineering and final design of a recycled water treatment system at this time. However, as mentioned, disinfection facilities will be required under our renewed Waste Discharge Permit. If proceeding with recycled water treatment, 54 the City Council can choose to proceed, or not proceed, with engineering and final design of a recycled water distribution system. The City Council may also provide staff with additional policy direction regarding the WWTP recycled water alternatives and improvements as deemed appropriate.
FISCAL IMPACT:
The estimated capital costs to implement recycled water treatment, and recycled water distribution for irrigation or groundwater replenishment use are presented within the PowerPoint slideshow and within this report. The costs are broken out for recycled water treatment and recycled water distribution respectively.
Staff is working with Carollo to seek possible grant or low interest funding for completion of Phase 2 and possible Phase 3 of the WWTP upgrades.
ATTACHMENTS:
A. Solvang additional Treatment Options PPT
55 Filename.ppt/1
Solvang WWTP Reuse
Treatment Alternatives
April 2022
Attachment A
56 Filename.ppt/2
// Purpose
• Review different treatment and distribution alternatives for recycled water or potential potable reuse.
• Provide cost comparison for each option
57 2
Filename.ppt/3
// Reuse Alternatives
• Alternatives
1. Title 22 Recycled Water Treatment System + No
Distribution
2. Title 22 Recycled Water Treatment System +
Distribution to Alisal Golf Courses
3. Title 22 Recycled Water Treatment System+ Distribution to Hans Christian Andersen Park
4. Advanced Water Treatment Facility (AWTF) + Infiltration Field
• Existing WWTP Upgrades Needed for Any of the Four
Alternatives (Phase 2)
58 3
Filename.ppt/4
// Reuse Alternatives Cost Assumptions
• Assumptions:
• Costs based on original estimates from Sept 2021 Recycled Water Technical Memo
−Current inflation and supply chain issues could increase costs 20-25%
• All alternatives assume Phase 2 improvements to the
WWTP are implemented.
• Project costs include :
−3.9% Tax
−20% Contractor Overhead and Profit
−15% Contingency
−10% Construction Management Costs
−8% Engineering Costs
59 4
Filename.ppt/5
// WWTP Facility Upgrades
5 Description Project Cost
Civil Yard Piping $280,000
Secondary Clarifiers $2,770,000
Administration Building $1,300,000
Dewatering Building $1,850,000
Electrical & Instrumentation/Controls $1,240,000
Total $7,440,000
• Addition of Secondary Clarifiers
• New Dewatering Building
• New Administration Building
• Electrical & Control Upgrades
• Site Improvements
• Aeration Improvements Previously Completed
60 Filename.ppt/6
// Title 22 Recycled Water Treatment System
• Construction of additional treatment processes to meet Title 22 requirements for recycled water use.
• Cloth filters for turbidity removal
• Chlorine contact tank and sodium hypochlorite disinfection • Requirements include:
6 Constituent Limit
Turbidity, 24-hr Period, NTU 2
Turbidity, No More than 5 percent of Time in 24-hr Period, NTU 5 Turbidity, Maximum, NTU 10
CT (mg-min/L) 450
Contact Time, min 90
Polio Virus Removal Percentage 99.999
Median Concentration Coliform MPN for last 7 days 2.2 per 100 milliliters Total Coliform MPN in More than 1 Sample in 30 Day Period 23 per 100 milliliters Coliform MPN per Sample, maximum ever 240 per 100 milliliters 61 Filename.ppt/7
// Installation Costs for Recycled Water Treatment
System
7 Description Project Cost
Cloth Filter $1,110,000
CT Basin $1,110,000
Electrical & Instrumentation/Controls $450,000
Total $2,670,000
62 Filename.ppt/8
// Title 22 Recycled Water Treatment System +
Distribution to Alisal Golf Courses
8 • Same Title 22 treatment processes
• 180,000 storage reservoir
• Duty/standby distribution pumping with 1,200
gpm flow capacity
• Distribution to golf courses via Alisal wheat field
63 Filename.ppt/9
// Alisal Golf Course Distribution Alignment
64 9
Filename.ppt/10
// Installation Costs for Recycled Water Treatment
System+ Distribution to Alisal Golf Courses
10 Description Project Cost
Cloth Filter $1,110,000
CT Basin $1,110,000
Storage $970,000
Pumping $970,000
Transmission & Distribution $1,850,000
Electrical & Instrumentation/Controls $1,200,000
Total $7,210,000
65 Filename.ppt/11
// Title 22 Recycled Water Treatment System +
Distribution to Hans Christian Andersen Park
66 11
Filename.ppt/12
// Hans Christian Andersen Distribution Alignment
67 12
Filename.ppt/13
// Installation Costs for Recycled Water Treatment
System+ Hans Christian Andersen Park
13 Description Project Cost
Cloth Filter $1,110,000
CT Basin $1,110,000
Storage $970,000
Pumping $970,000
Transmission & Distribution $3,420,000
Electrical & Instrumentation/Controls $1,520,000
Total $9,100,000
68 Filename.ppt/14
// Advanced Water Treatment Facility + Infiltration
Field
14 Parameter Criteria
Enteric Virus 12 log reduction
Giardia cysts 10 log reduction
Cryptosporidium oocysts 10 log reduction
TOC
Maximum 0.25 mg/L in 95 percent of samples within first 20 weeks
Maximum 0.5 mg/L 20-week running average
1,4-dioxane 0.5 log reduction by AOP
Inorganic Chemicals in Table 64431-A ≤ MCLs
Radionuclide Chemicals in Tables 64442 and 64443 ≤ MCLs Organic Chemicals in 64444-A ≤ MCLs
Disinfection Byproducts in Table 64533-A ≤ MCLs
Lead and Copper ≤ Action Levels
Priority Toxic Pollutants in 40 CFR Section 131.38 and
DDW-Specified Chemicals ≤ NLs
NDMA 10 ng/L
69 Filename.ppt/15
// Groundwater Replenishment Require Advanced
Treatment
• Possible systems:
• Ozone oxidation
• Biologically activated carbon filters
• Minimum required:
• Microfiltration
• Reverse osmosis
• Ultraviolet Light with Advanced oxidation process
• 2 Acre Infiltration Field required to send back into
groundwater supply.
70 15
Filename.ppt/16
// Infiltration Field Transmission Alignment
71 16
Filename.ppt/17
// Installation Costs for Advanced Water Treatment
Facility
17 Description Project Cost
Cloth Filter $1,110,000
CT Basin $1,110,000
Storage $970,000
Pumping $970,000
Transmission to Infiltration Field $2,770,000
Advanced Water Treatment Facility 1 $17,700,000
Infiltration Field $2,960,000
Electrical & Instrumentation/Controls $1,980,000
Total $29,570,000
72 Filename.ppt/18
// Alternative Costs Summary
18 Process Project Cost
WWTP Facility Upgrades
(Phase 2)
$7,440,000
Process Project Cost
Title 22 System Only $2,670,000
Title 22+ Alisal Golf Courses
Distribution
$7,210,000
Title 22+ Hans Christian Andersen
Park
$9,100,000
AWTF+ Infiltration Field $29,570,000
73 Agenda Item Number: 6
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
Dave Fleishman, City Attorney
MEETING DATE: April 25, 2022
SUBJECT: Reimbursement Request Pursuant to Section 10010(f) of the Elections Code
RECOMMENDATION:
Authorize City Manager to pay $30,000 in legal fees reimbursement to Shenkman & Hughes, PC upon receipt of release of claims.
DISCUSSION:
In 2020 the City of Solvang received a letter from Shenkman & Hughes regarding Election Code 10010(f). The City Council adopted a resolution of intent to move to Elections by District. The process of adopting District Map and Election Sequence was completed on April 11, 2022, which will apply to the November 2022 election.
On 4-17-22, the City received the attached letter from Shenkman & Hughes, PC seeking a reimbursement of legal fees pursuant to the Elections Code Section 10010(f). Staff recommends accepting of release of claims form Shenkman & Hughes and submitting the statutory capped payment of $30,000.
ALTERNATIVES:
Council has full discretion and may provide with any alternative policy direction.
FISCAL IMPACT:
$30,000 in General Fund contribution.
ATTACHMENTS:
A – Letter from Shenkman & Hughes, PC
B – Elections Code Section 10010(f)
C - Release
74 SHENKMAN & HUGHES
ATTORNEYS MALIBU. CALIFORNIA
VIA EMAIL
April 17, 2022
Xenia Bradford
Solvang City Manager and City Clerk
[email protected]
Dave Fleishman
Solving City Attorney
[email protected]
28905 Wight Road
Malibu, California 90265
(310) 457-0970
[email protected]
Re: Reimbursement Request Pursuant to Section 10010(!) of the Elections Code In April 2020 we provided written notice to the City of Solvang ("Solvang") that its then-current at-large election system for electing candidates to its governing board was in violation of the California Voting Rights Act of 2001 ("CVRA").
Solvang adopted a resolution consistent with Elections Code section 10010 to initiate the process of switching to a district election system as provided by the CVRA. On April 11, 2022, Solvang adopted a district-based election system and a corresponding map and election sequence.
Pursuant to Section 1001 0(f) of the Elections Code, we are writing to request reimbursement of the cost of the work product that led to our initial notice to Solvang. Section 10010(f)(3) caps the amount of any reimbursement request to $30,000 (plus an adjustment based on the consumer price index). We have attached a copy of an invoice from Compass Demographics Inc. for demography services related to our initial notice. Also attached is a "time and task chart" summarizing the tasks performed by attorneys at Shenkman & Hughes PC, along with our regular hourly rate. Although the total costs are higher than the statutory limit, we are only seeking reimbursement of $30,000, and we are not at this time seeking the adjustment based on the consumer price index. Please arrange for payment to be made directly to:
Shenkman & Hughes, PC
28905 Wight Road
Malibu, California 90265
Attachment A
75 April 17, 2022
Please feel free to contact me if you have any questions, or if you would like to discuss this matter.
Very truly yours,
7 \.. ,,,..q: .-.:-.
Kevin I. Shenkman
76 SVREP, et al. v. City of Solvang
Attorney Time & Task Chart
Task
Preliminary discussions with potential plaintiffs and community activists in Solvang; evaluate need to pursue Solvang in light of various disparities, and local and regional efforts.
Initial Investigation and Research - collecting and analyzing endogenous and exogenous election information; collecting and analyzing demographics of population, citizen-voting-age-population, registered voter proportion and voter turnout; work with Compass Demographics to identify appropriate elections for consideration and to prepare preliminary RPV study and report.
Investigation of history of discrimination specific to water rates and uses, the use of electoral devices or other voting practices or procedures that may enhance the dilutive effects of at-large elections, denial of access to those processes determining which groups of candidates will receive financial or other support in a given election, the extent to which members of a protected class bear the effects of past discrimination in areas such as education, employment, and health, which hinder their ability to participate effectively in the political process, and the use of overt or subtle racial appeals in political campaigns.
Racially-polarized voting/ impairment analysis; coordinate with experts regarding same Review findings of RPV study and 14028(e) secondary factor investigation; drafting pre-suit demand letter.
Total Hours
Total Fees= $20,445.00
Expense Amount
Certified mail $6.95
Demographics consultant $10,937.50
Total Costs $10,944.45
Total Fees and Costs: $31,389.45
1 Shenkman & Hughes
Attorney Time
2.9 7.7
6.9 9.4
1.3 28.2
28.2@$725/hour
77 Compass Demographics Inc
David Ely
6575 N Vista Street
San Gabriel, CA 91775
Phone(626)285-3074
Email [email protected]
BILL TO:
Kevin Shenkman
Shenkman & Hughes
28905 Wight Road
Malibu, CA 90265
DESCRIPTION
CVRA - Database, RPV Analysis, Mapping
Precinct analysis, demographic and election history
Analyze demographics and election history for potential CVRA claim Election database development
Analyze demographics and election history for remedial effectiveness Please make checks payable to Compass Demographics Inc. (EIN 90-0877169) For questions regarding the services covered by this invoice, please contact Dave Ely at (626) 285-3074.
THANK YOU FOR YOUR BUSINESS!
INVOICE
April 9, 2020
Invoice: SH-Solvang001
Solvang CVRA analysis
Jan 2020 - Feb 2020
AMOUNT
$10,938
$ 10,937.50
78 Code: Select Code Section: 1 or 2 or 1001 Search
PART 1. GENERAL PROVISIONS [10000 - 10010] ( Part 1 enacted by Stats. 1994, Ch. 920, Sec. 2. ) 10010.
DIVISION 10. LOCAL, SPECIAL, VACANCY, AND CONSOLIDATED ELECTIONS [10000 - 10735] ( Division 10 enacted by Stats. 1994, Ch. 920, Sec. 2. )
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ELECTIONS CODE - ELEC
CHAPTER 2. District Boundaries [10010- 10010.] ( Chapter 2 added by Stats. 2014, Ch. 873, Sec. 1. ) (a) A political subdivision that changes from an at-large method of election to a district-based election, or that establishes district-based elections, shall do all of the following before a public hearing at which the governing body of the political subdivision votes to approve or defeat an ordinance establishing district-based elections:
(1) Before drawing a draft map or maps of the proposed boundaries of the districts, the political subdivision shall hold at least two public hearings over a period of no more than 30 days, at which the public is invited to provide input regarding the composition of the districts. Before these hearings, the political subdivision may conduct outreach to the public, including to non-English-speaking communities, to explain the districting process and to encourage public participation.
(2) After all draft maps are drawn, the political subdivision shall publish and make available for release at least one draft map and, if members of the governing body of the political subdivision will be elected in their districts at different times to provide for staggered terms of office, the potential sequence of the elections. The political subdivision shall also hold at least two additional hearings over a period of no more than 45 days, at which the public is invited to provide input regarding the content of the draft map or maps and the proposed sequence of elections, if applicable. The first version of a draft map shall be published at least seven days before consideration at a hearing. If a draft map is revised at or following a hearing, it shall be published and made available to the public for at least seven days before being adopted. (b) In determining the final sequence of the district elections conducted in a political subdivision in which members of the governing body will be elected at different times to provide for staggered terms of office, the governing body shall give special consideration to the purposes of the California Voting Rights Act of 2001, and it shall take into account the preferences expressed by members of the districts. (c) This section applies to, but is not limited to, a proposal that is required due to a court-imposed change from an at-large method of election to a district-based election. (d) For purposes of this section, the following terms have the following meanings:
(1) “At-large method of election” has the same meaning as set forth in subdivision (a) of Section 14026. (2) “District-based election” has the same meaning as set forth in subdivision (b) of Section 14026. (3) “Political subdivision” has the same meaning as set forth in subdivision (c) of Section 14026. (e) (1) Before commencing an action to enforce Sections 14027 and 14028, a prospective plaintiff shall send by certified mail a written notice to the clerk of the political subdivision against which the action would be brought asserting that the political subdivision’s method of conducting elections may violate the California Voting Rights Act of 2001.
(2) A prospective plaintiff shall not commence an action to enforce Sections 14027 and 14028 within 45 days of the political subdivision’s receipt of the written notice described in paragraph (1).
Home Bill Information California Law Publications Other Resources My Subscriptions My Favorites Attachment B
79 (3) (A) Before receiving a written notice described in paragraph (1), or within 45 days of receipt of a notice, a political subdivision may pass a resolution outlining its intention to transition from at-large to district-based elections, specific steps it will undertake to facilitate this transition, and an estimated timeframe for doing so. (B) If a political subdivision passes a resolution pursuant to subparagraph (A), a prospective plaintiff shall not commence an action to enforce Sections 14027 and 14028 within 90 days of the resolution’s passage. (C) (i) A political subdivision and the prospective plaintiff who first sends a notice pursuant to paragraph (1) may enter into a written agreement to extend the time period described in subparagraph (B) for up to an additional 90 days in order to provide additional time to conduct public outreach, encourage public participation, and receive public input. The written agreement shall include a requirement that the district boundaries be established no later than six months before the political subdivision’s next regular election to select governing board members. However, in a political subdivision that holds a primary election as part of its process for selecting governing board members, the written agreement shall include a requirement that district boundaries be established no later than six months before the political subdivision’s next regular primary election. (ii) No later than 10 days after a political subdivision enters into a written agreement pursuant to clause (i), the political subdivision shall prepare and make available on its internet website a tentative schedule of the public outreach events and the public hearings held pursuant to this section. If a political subdivision does not maintain an internet website, the political subdivision shall make the tentative schedule available to the public upon request.
(f) (1) If a political subdivision adopts an ordinance establishing district-based elections pursuant to subdivision (a), a prospective plaintiff who sent a written notice pursuant to paragraph (1) of subdivision (e) before the political subdivision passed its resolution of intention may, within 30 days of the ordinance’s adoption, demand reimbursement for the cost of the work product generated to support the notice. A prospective plaintiff shall make the demand in writing and shall substantiate the demand with financial documentation, such as a detailed invoice for demography services. A political subdivision may request additional documentation if the provided documentation is insufficient to corroborate the claimed costs. A political subdivision shall reimburse a prospective plaintiff for reasonable costs claimed, or in an amount to which the parties mutually agree, within 45 days of receiving the written demand, except as provided in paragraph (2). In all cases, the amount of the reimbursement shall not exceed the cap described in paragraph (3). (2) If more than one prospective plaintiff is entitled to reimbursement, the political subdivision shall reimburse the prospective plaintiffs in the order in which they sent a written notice pursuant to paragraph (1) of subdivision (e), and the 45-day time period described in paragraph (1) shall apply only to reimbursement of the first prospective plaintiff who sent a written notice. The cumulative amount of reimbursements to all prospective plaintiffs shall not exceed the cap described in paragraph (3). (3) The amount of reimbursement required by this section is capped at thirty thousand dollars ($30,000), as adjusted annually to the Consumer Price Index for All Urban Consumers, United States city average, as published by the United States Department of Labor.
(Amended by Stats. 2019, Ch. 497, Sec. 105. (AB 991) Effective January 1, 2020.) 80 RELEASE OF ALL CLAIMS
FOR AND IN CONSIDERATION of delivery of a draft check to Shenkman & Hughes, PC, in the sum of $30,000, the receipt of which is forthcoming, I/we, being of lawful age, do hereby release, acquit and forever discharge the City of Solvang, its officers, agents and employees of and from any and aJl actions, causes of action, claims, demands, damages, costs, loss of services, expenses and compensation, on account of, or in any way growing out of, the work leading up to the April 30, 2020 CVRA notice letter from Shenkman & Hughes PC to the City of Solvang, expenses incurred by Shenkman & Hughes PC in connection with that letter (including for work by Compass Demographics, Inc.), and any obligation under Elections Code section l00l0(f) or any other applicable law to compensate or reimburse Shenkman & Hughes PC for any such work or expenses. Shenkman & Hughes PC shall defend and indemnify the City of Solvang, its officers, agents and employees arising out of or in any way related to claims of any nature by Compass Demographics, Inc. for services rendered to Shenkman & Hughes PC in connection with the April 30, 2020 CVRA notice letter.
It is understood and agreed that all rights under Section 1542 of the Civil Code of California which provides as follows, "A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party" are hereby expressly waived with regard to the work leading up to the April 30, 2020 CVRA notice letter from Shenkman & Hughes PC to the City of Solvang, expenses incurred by Shenkman & Hughes PC in connection with that letter (including for work by Compass Demographics, Inc.), and any obligation under Elections Code section 1001 0(f) or any other applicable law to compensate or reimburse Shenkman & Hughes PC for any such work or expenses.
It is further understood and agreed that this payment is being made pursuant to Elections Code Section l 001 0(f), and that the payment is not to be construed as an admission of liability on the part of the City of Solvang, its officers, agents and employees. The release contains the ENTIRE AGREEMENT between the parties hereto, and the terms of this release are contractual and not a mere recital.
WITNESS our hand:
Date: �,, ;,o,,. )?-- SHEN�HUGHESPC
By: ----------
Its f�
Attachment C
81 VISIT THE SANTA YNEZ VALLEY
ANNUAL REPORT
Submitted by President & CEO Shelby Sim
ABOUT US
Visit the Santa Ynez Valley (VisitSYV) is a hotel
association and membership organization formed in
2010.
$932,621- 2021
$664,237- 2020
29% increase
VisitSYV Contract was renewed in January and took
effect July 1st. increasing the nightly assessment
from $2.50 to $3.00
FINANCIAL
MEMBERSHIP
Paused member dues from April 1st 2020 until
November 1st 2021
218 current members from 235
ADVERTISING
VisitSYV’s 2021 marketing program continued to showcase “The Place to Be'' campaign which played off the diverse offerings to be found within the six communities of the Santa Ynez Valley. VisitSYV continued with content-forward Facebook ads and introduced the new “See You In” campaign. We targeted both drive markets (Greater Los Angeles, Greater Bay Area, Inland California), and direct flight to SBA markets (Phoenix, Portland, Seattle, Dallas, Denver, Las Vegas, and Salt Lake City).
Google Se a rch
*Overall performance
improved over 2020 - CTR was
up 12.5% and CPC (Cost per
Click) dropped 16.9%.
CAMPAIGN
SANTA YNEZ VALLEY RESTAURANT WEEKS
Takeout Edition
27 restaurants & 24 Wineries
CAMPAIGN
THE PLACE TO BE MIDWEEK
73 visitors claimed passports over the month and a half promotion, accounting for 62 midweek room nights over the six-week period with a lodging value of just under $12,000
PUBLIC RELATIONS
Edit oria l va lue for 2021 ended up just shy of $3.5 m illion, represent ing a 10% increa se over 2020. • Conde Nast Traveler - How to Spend a Weekend in SYV - March 8, 2021 • Bloomberg - CA Best Kept Wine Secret - August 12, 2021 • Travel & Leisure - The 50 Best Places to Travel in 2022 - December 9, 2021
NOTEABLE COVERAGE
WEBSITE
Ke y Ta ke a w a ys
In 2021, VisitSYV.com received 517,029 pageviews from 243,269 vis itors. The site has also garnered 32,771 clicks to our members’individual websites, and 8,211 clicks to book for VisitSYV hotels.
Book Direct 2021 Booking Events
*2021 Book Direct searches were up 112% over 2020.
WEBSITE
App & Widget - Itinerary Builder + Map
VisitSYV partnered with Visit Widget to create “Discover Santa Ynez Valley”, a website widget and mobile app which allows visitors to plan itineraries and map out their visit to the Santa Ynez Valley. In 2021, the widget was used by 4,110 travelers and the app was downloaded by 862 iPhone users and 81 android users.
VISITSYV ON THE ROAD
IPW - Las Vegas , Nevada
VisitSYV attended IPW in Las Vegas for 3 days of intensive in-person travel buyer & media appointments, September 18-22. IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. Buyers & media received flash drives with Santa Ynez Valley lodging options, press releases, itineraries, story ideas and photography for their catalogues. Staff held over 25 appointments with travel buyers and an additional 20 appointments with travel journalists from around the globe.
We made an effort to travel when restrictions eased to promote the Santa Ynez Valley and stay in touch with the industry.
VISITSYV ON THE ROAD
Telluride Wine Fes tival - Telluride, Colorado
VisitSYV attended the Telluride Wine Festival as the first destination marketing organization to represent an entire region at the esteemed wine festival, leading two panel discussions and pouring Santa Ynez Valley wine to over 800 new consumers.
VISITSYV ON THE ROAD
Des tinations International - Baltimore, Maryland
Tourism and destination marketers from almost a dozen countries attended the in-person event to discuss tourism trends and COVID-19 recovery.
Cal Travel - Huntington Beach, California
President & CEO Shelby Sim spoke on a panel for small DMOs at Cal Travel, a legislative summit for tourism, on how we dealt with COVID-19 and what our plans were to recover.
CH&LA Crys tal Ball Conference - Napa, California
Our first time attending CH&LA’s Crystal Ball summit. This summit is primarily for group hotel and individual hotel owners to discuss and learn latest tech, trends, legislation.
VISITSYV ON THE ROAD
ESTO, U.S. Travel's Premiere Education Forum - Los Angeles , California The 3-day tourism conference is the premier annual learning and knowledge-sharing forum produced by the U.S. Travel Association for destination marketing organizations. During the event, VisitSYV received national recognition, as “The Place To Be” advertising campaign was recognized by the U.S. Travel Association as the n a t ion ’s top digit a l t ou rism ca m pa ign , receiving a Destinations Council Destiny Award in the Digital Campaign category at the conference’s closeout event on Tuesday, August 17th. Visit the Santa Ynez Valley was selected the winner from three finalists and prevailed over Visit Savannah and San Francisco Travel to take home top honors as the nation’s best digital campaign focused on tourism.
GRANTS & SPECIAL PROJECTS
Events were still sparse due to COVID-19, but VisitSYV continued to support events & projects whenever possible.
• Solvang Danish Days (Postponed to 2022): $5,000
• Solvang Festival Theater Capital Campaign: $1,000 a year for 3 years remaining • Islay Events, Holiday lighting the Alisal Windmill: $4,908 • 1st annual Pride event in Solvang: $500
• Mental Health walk hosted by Alma Rosa: $500
• Wine & Fire Event by Sta Rita Hills Wine Alliance: $1,500 • Los Alamos Theater Group: $1,000
• Annual Fundraising Event, produced by Elverhoj Museum of History & Art: $1,250 • Econ Alliance benefiting North SBC: $500
• People Helping People Donation on behalf of Rachel Pace: $100 • People Helping People Polo event: $500
• Los Olivos Day in the country and Old Fashioned Christmas: $3,000 • Los Alamos Library and full page Los Alamos Old days ad: $565 • World of Pinot Noir: $1,500
• Buellton Fall Fest presented by En Fuego Events: $2,000 2021 GRANTS:
FOR A TOTAL OF $23,823
COVID-19 SAFETY
Personal Protective Equipment (PPE) Supplies
Through our partnership with California Hotel &
Lodging Association, the Governor's Office of
Emergency Services (CalOES) worked with us to
provide sanitizer and face coverings to all SYVTBID
lodging members.
California Hotel & Lodging As s ociation
VisitSYV provides each of our hotel members with a CH&LA Membership. CH&LA provides our members with legislative advocacy, educational training, communication, and cost-saving programs. They also support strategic alliances to promote the value of California travel and tourism.
COMING UP - A LOOK AT OUR VISITOR
VisitSYV has contracted with a data provider to gain insights on our past, current and future visitors. These insights will help inform future targeting and destination management. Here's a brief look at 2021 data.
COMING UP - A LOOK AT OUR VISITOR
COMING UP - A LOOK AT OUR VISITOR