CITY COUNCIL AGENDA
MONDAY, JUNE 13, 2022
6:00 PM SPECIAL CLOSED SESSION
AND
6:30 PM REGULAR MEETING
VIRTUAL & IN COUNCIL CHAMBER, 1644 OAK STREET, SOLVANG, CA 93463 City Council:
Charlie Uhrig, Mayor
Mark Infanti, Mayor pro tem
Robert Clarke, Councilmember
Claudia Orona, Councilmember
Jim Thomas, Councilmember
Pursuant to California Assembly Bill 361 City Council meetings are permitted to be held via teleconferencing and the City will provide both remote and in-person participation options. Members of the public can observe and address the meeting telephonically or electronically. Virtual participation is available via Zoom or phone. Join the Zoom meeting by visiting https://zoom.us/j/3066529195 (Meeting ID: 306 652 9195). If you wish to speak, please use the “raised hand” symbol. If you would like to make a comment by phone, please call into conference line at (888) 788-0099 (Meeting ID: 306 652 9195). The phone line will be open starting at 6 p.m. In-person speakers will be invited to make public comments first. Virtual speakers will follow. You may also observe the live stream of the City Council meetings on www.CityofSolvang.com/YouTube.
Distribution to the City Council – You may, but are not required to, submit your comment in advance.
Should you wish to do so, please do so via email prior to 5 p.m. on the Friday prior to the Council meeting to the City Clerk at: [email protected]. Your comment will be recorded and distributed appropriately.
AGENDA AND SUPPORTING MATERIALS - Copies of staff reports and supporting documentation pertaining to each item on this agenda are available for public viewing and inspection at City Hall, 1644 Oak Street, Solvang, during regular business hours and on the City’s website www.cityofsolvang.com. In addition, any materials related to an agenda item provided to a majority of the Council after the posting of the agenda, will be identified and available at City Hall and may be posted to the website.
AGENDA POSTING NOTIFICATION - If you would like to receive notification of the agenda availability, please subscribe to our “Notify Me” list at: https://www.cityofsolvang.com/List.aspx. You will receive notification when the agenda is available for viewing on the website and you may view and/or print a copy.
DOCUMENTS DISTRIBUTED FOLLOWING THE POSTING OF THE AGENDA. Any writings that relate to an agenda item for an open session that is distributed to a majority of the Council after the posting of the agenda, will be available for public inspection at the City Clerk’s office, and may be posted to the website.
PUBLIC COMMENT - The public is encouraged to address the City Council on any matter posted on the agenda or on any other matter within its jurisdiction. If you wish to address the City Council on non-agenda items, you may do so during the PUBLIC PARTICIPATION ON NON-AGENDA ITEMS section on the agenda. Each person is allotted three (3) minutes to speak.
Pursuant to provisions of the Brown Act, no action may be taken on a matter unless it is listed on the agenda, or unless certain emergency or special circumstances exist. The City Council may direct staff to investigate and/or schedule certain matters for consideration at a future City Council meeting.
IN COMPLIANCE WITH THE AMERICANS WITH DISABILITIES ACT - It is the intention of the City of Solvang to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, you need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the City Clerk at either (805) 688-5575 x206 or [email protected]. 72- hours’ notice is requested. 1 6:00 PM CITY COUNCIL SPECIAL CLOSED SESSION
1. CALL TO ORDER
2. ROLL CALL
3. PLEDGE OF ALLEGIANCE
4. PUBLIC COMMUNICATIONS ON CLOSED SESSION
This section is intended to provide members of the public with the opportunity to comment on Closed Session Items. This section is limited to 30 minutes. Each speaker will be afforded three minutes, and may speak only once
5. RECESS TO CLOSED SESSION
a. CONFERENCE WITH LEGAL COUNSEL—ANTICIPATED LITIGATION - Initiation of litigation pursuant to Gov. Code §54956.9(d)(4)
One potential Case
RECONVENE TO OPEN SESSION
6. ANNOUNCEMENT OF CLOSED SESSION ACTIONS
7. ADJOURNMENT
6:30 PM OPEN SESSION – REGULAR MEETING
CALL TO ORDER
ROLL CALL
PLEDGE OF ALLEGIANCE
PROCLAMATIONS, CEREMONIAL ITEMS & COMMENDATIONS
a. Juneteenth Proclamation
b. Pride Month Proclamation
c. Solvang Festival Theater Proclamation
PRESENTATIONS
1. PUBLIC COMMUNICATIONS – NON- AGENDA AND CONSENT ITEMS This section is intended to provide members of the public with the opportunity to address the Council on items not on the Agenda and Consent Items. Each speaker will be afforded three minutes and may speak only once.
State law does not allow the Council to discuss or take action on issues not on the agenda, except to briefly respond or to ask Staff to follow up on such items.
2. CITY MANAGER REPORT AND ADVANCE CALENDAR
Informational Report…………………………………………………………………………………………………8 2 3. COUNCIL COMMENTS AND REQUESTS
Comments and requests from City Council Members. No action will be taken at this meeting.
4. CONSENT CALENDAR
All matters listed under Consent are considered to be routine and can be enacted in one motion. There will be no separate discussion of these items prior to the time that Council votes on the motion unless members of the City Council, staff, or the public request specific items to be discussed or removed from Consent for individual action. a. Approve Order of Agenda as Presented.
b.Approve the City Council meeting Minutes May 23, 2022. …………………………………………10. c. Adopt Resolution 22-1171, a Resolution of the City Council of the City of Solvang, California Authorizing Remote Teleconference Meetings of the Solvang Meeting Bodies…………………….16 d. Approve Warrants Register for May 2022…………………………………………………………….22. e. Approve a Contract with Tetra Tech, Inc for general engineering support services in the amount not to exceed $83,200 for the term July 1, 2022 – June 30, 2023……………………………………34
PUBLIC HEARINGS
5. PUBLIC HEARING TO CONSIDER PROPOSITION 218 UTILITY RATES, CONSIDER
WRITTEN PROTESTS, DECLARING RESULTS OF MAJORITY PROTEST PROCEEDINGS AND ADOPT RESOLUTION NO. 22-1172
Open the Public Hearing, receive Public Comments, declare results of majority protest proceeding, Close the Public Hearing, and adopt Resolution No 22-1172…………………………49
6. PUBLIC HEARING TO CONSIDER INTRODUCTION FOR FIRST READING BY TITLE ONLY ADOPTION OF ORDINANCE NO. 22-0357 TITLE 11 MODIFICATIONS REGARDING WALKUP FOOD SERVICES WINDOWS.
Open the Public Hearing, receive Public Comments, Close the Public Hearing, and Introduce Ordinance 22-0357 for the first hearing amending Title 11 to allow walk-up food service windows facing outdoor patios and seating areas on private property, but continue to prohibit other types of walk-up windows in the Tourist Related Commercial (TRC) Zone………………………………81
BUSINESS ITEMS
7. RECEIVE PRESENTATIONS FOR FY 2022-24 FINANCIAL PLAN DEVELOPMENT GRANT
FUNDING AND SPECIAL DISCRETIONARY FUNDING REQUEST
Receive brief presentations from community organizations requesting special discretionary funding requests for FY 2022-24 Financial Plan development. These are presentations by organizations who were not able to present on May 23 during Preliminary Budget Hearing. No action will be taken tonight. Council will vote on fund allocations for each request on June 27 during final Financial Plan budget adoption hearing………………………………………………89.
8. APPROVE SANTA BARBARA COUNTY VETERANS’ FOUNDATION PARADE & EVENT ON NOVEMBER, 12, 2022
Consider approval of a new annual special event “Salute to Veterans” proposed for November 12, 2022. The application was reviewed by Tourism Advisory Committee on June 2, 2022 and was recommended for approval unanimously……………………………………………………110
9. GENERAL MUNICIPAL ELECTION - NOVEMBER 8, 2022
a. Adopt Resolution No. 22-1173 calling for the holding of a General Municipal Election to be held on Tuesday, November 8, 2022 for the election of certain officers as required by the provisions of the laws of the State of California relating to Charter Law Cities. 3 b. Adopt Resolution No. 22-1174 requesting the Board of Supervisors of the County of Santa Barbara to render specified services to the City relating to the conduct of a General Municipal Election to be held on Tuesday, November 8, 2022.
c. Adopt Resolution No. 22-1175 requesting the Board of Supervisors of the County Santa Barbara to consolidate a General Municipal Election to be held on Tuesday, November 8, 2022, with the Statewide General Election to be held on that date pursuant to Section § 10403 of the Elections Code.
d. Adopt Resolution No. 22-1176 adopting regulations for candidates for elective office pertaining to candidate statements submitted to the voters at an election to be held on Tuesday, November 8, 2022.
e. Adopt Resolution No. 22-1177 providing for a procedure for determining by lot a tie among candidates at the November 8, 2022 consolidated General Municipal Election in accordance with Elections Code Section 15651………………………………………………………………122
10. AWARD THE CITY OF SOLVANG TOURISM MARKETING MANAGED SERVICES CONTRACT TO ABBI AGENCY IN THE AMOUNT NOT TO EXCEED $600,000 FOR THE TWO- YEAR TERM JULY 1, 2022 – JUNE 30, 2024.
Authorize City Manager to negotiate and execute a two-year contract with Abbi Agency for Marketing Management Services not to exceed $600,000. Abbi Agency was selected by Tourism Advisory Committee on June 2, 2022 as the top candidate out of 11 responses to the RFP……………………………………………………………………………………………………140
11. AWARD THE CITY OF SOLVANG VISITORS CENTER MANAGEMENT AGREEMENT WITH
SOLVANG HYGGE HUSET LLC (OR SOLE PROPRIETOR SUSAN LEE) IN THE AMOUNT NOT TO EXCEED $261,000 FOR THE TERM JULY 1, 2022 – JUNE 30, 2024 Authorize City Manager to negotiate and execute a two-year contract with Solvang Hygge Huset LLC (formation of the LLC is in processing with the State of California) not to exceed $261,000.
And, due to pending formation of the LLC, authorize City Manager to enter into an agreement with Susan Lee and three other individuals currently working at the Visitor Center under IDK contract as sole proprietors if registration of the LLC is not complete by July 1, 2022 for a period not to exceed two months or August 31, 2022 and a total monthly expense of $10,300.
Susan Lee’s proposal was selected by Tourism Advisory Committee as the top candidate out of two proposals to the RFP……………………………………………………………………………423
12. AB1234 REPORT OUT AND COUNCIL CLOSING COMMENTS
13. ADJOURNMENT
AFFIDAVIT OF POSTING
I, Annamarie Porter, City Clerk for the City of Solvang, California, DO HEREBY CERTIFY under penalty of perjury under the laws of the State of California, that the foregoing notice was posted at the City of Solvang City Hall bulletin board at 1644 Oak Street, Solvang, CA and on the City of Solvang website not less than 72 hours prior to the meeting, per Government Code 54954.2.
Dated this 8th day of June 2022.
4 Meeting Date Agenda Item Agenda Action
27-Jun FY 2022-24 Financial Plan Adoption (Operating + Capital Improvement Program) - Resolution Business Approve
Reso Amend Appropriation Limit Public Hearing Approve
Walk-up Windows Title 11 Ordinance Modifications 2nd
Hearing Consent Approve
Connection Fees for Utilities Update Resolution Public Hearing Adopt Drought Restrictions Ordinance Amendment First
Hearing/Ord Intro Public Hearing Approve
Tax Measure Poll Results and Consideration to place
measure on November 2022 Election Ballot Business Policy/Approve Award Contract Second Street and Lot 5 Drainage
Improvements Consent Approve
11-Jul Award Street Tree Maintenance Agreement Consent Approve Award Street Tree Pruning Agreement Consent Approve
California Concrete Grinding Contract Extension Consent Approve Drought Restrictions Ordinance Amendment 2nd reading Consent Approve Designation of Voting Delegates & Alternatives League of California Cities Business Approve
25-Jul
8-Aug Santa Barbara County Request to Consider New Location for Fire Station Preliminary Analysis Business Policy
Customer Satisfaction Survey/Poll Options Business Policy 22-Aug
5-Sep
19-Sep
10-Oct
24-Oct
14-Nov
21-Nov Stormwater Management Program Annual Report
12-Dec Annual Comprehensive Financial Report Audit
26-Dec Cancelled
Meeting Date Agenda Item Agenda Action
N/A
Council Requested Agenda Items
ADVANCE CALENDAR
8 Agenda Item Agenda Action
November Stormwater Management Program Annual Report Consent Receive December Appointment of Mayor pro tem Business Approve
December Council selection of representatives to Committees and Agencies Business Approve
December (every
two years/ even
year) Appointment to Boards, Commissions, Committees Business Approve January Comprehensive Annual Financial Report Business Approve January Grant Funding Policy Review Business Approve
February Measure A 5-Year Local Program of Projects Public Hearing Approve February Fiscal Outlook and Financial Policies Business Approve February (every-two
years/ even year)
Council Budget Goal Setting Public WorkshopApprove
March SB1 RMRA project List Public Hearing Approve
March Investment Policy Annual Review Business Approve
March Solvang Skytt Mesa LLMD Annual Assessment Public Hearing Approve March FTA 5311 Grant Agreement Consent Approve
March TDA Grant Funding Consent Approve
May Preliminary Budget
Oct/Jan/April/July Quarterly Financial Reports Business Approve June Two-Year Financial Plan Development or Supplemental Budget adoption Business Adopt
June Capital Improvement Program Business Adopt
June/July Amend Appropriation Limit Public Hearing Adopt July AB 1600 Report Business Approve
Annual Reports
9 May 23, 2022
Monday
6:30 p.m.
Mayor Uhrig called the meeting to order at 6:34 p.m.
ROLL CALL
Present: Mayor Charlie Uhrig, Mayor pro tem Mark Infanti; Councilmembers Robert Clarke, Jim Thomas
Absent: Councilmember Claudia Orona
Staff: City Manager Xenia Bradford, City Attorney David Fleishman, City Clerk Annamarie Porter, Utilities Director Jose Acosta, Public Works Director Rodger Olds
PLEDGE OF ALLEGIANCE
Led by Mayor pro tem Infanti
PROCLAMATIONS, COMMENDATIONS, CEREMONIAL ITEMS
Mayor Uhrig announced at the end of the meeting, it will be adjourned in memory of Former Mayor and Councilmember Ken Palmer; reported there will be a reception on June 3, 2022 at 2:00 p.m. at Sunny Fields Park in his honor and presented a certificate of recognition to his family in appreciation of his service to Solvang.
PRESENTATIONS - None
1. PUBLIC COMMUNICATIONS – NON-AGENDA AND CONSENT ITEMS Brenda Ball spoke about her experience in Tourism and Marketing in the City; discussed increased focus on digital marketing; addressed the importance of a website in digital marketing and the human touch in local businesses and suggested having a list of local businesses that are open after 5:00 p.m. and extended operating hours at the Visitor Center on weekends. She asked that City Council entertain the issues as it considers its marketing budget.
Jennifer Soni spoke in support of awarding Brenda Ball the contract for managing the Solvang Visitor Center and spoke about the Center enhancing an overall image of Solvang and supporting local businesses.
Esther Jacobsen Bates, Executive Director, Elverhoj Museum, discussed upcoming events and exhibitions and recent activities at the museum; announced Denmark’s Ambassador to Solvang is planning to visit the City in July and spoke about Ken Palmer’s accomplishments and impacts in the community.
Jim Richardson spoke in honor of Ken Palmer and about working with him on City Council.
There were no other public comments.
MINUTES
SOLVANG CITY COUNCIL
REGULAR MEETING
10 2. CITY MANAGER REPORT AND ADVANCE CALENDAR
City Manager Bradford narrated a PowerPoint presentation with a review of the General Plan update process; discussed recent workshops; listed upcoming special events; addressed the Tourism Advisory Committee, the Planning Commission and the Design Review Committee; and presented details of the Advance Calendar.
3. COUNCIL COMMENTS AND REQUESTS
Mayor pro tem Infanti summarized actions by the Air Pollution Control District to reduce air pollution.
Mayor Uhrig reported attending a project opioid symposium for Santa Barbara County; spoke about recent fentanyl deaths and use of Narcan; talked about attending an SBCAG meeting and National Public Works Week; declared SBCAG hired a new Rail and Transit Director; announced upcoming public hearings to talk with residents about updates to the long-term congestion relief plan along the US 101 corridor; commented on reconstruction of the bridge at US 101 and at State Route 135 by Caltrans; noted the introduction of a pet program for the Southern California Amtrak Pacific Surfliner train route and commented on SBCAG and staff visiting the City to consider the Santa Barbara County Broadband Strategy Development project. Additionally, he addressed National Nurses Week, National Police Week, Law Enforcement Memorial Day; congratulated Third Grader Adam Mason for winning the Third Grade Grand National Championship for the Zaner-Bloser National Handwriting contest and Noah Jebaraj for the Seventh-Grade competition and summarized food bank statistics. Mayor Uhrig addressed Older Americans Month, commented on recent scams; reported that volunteers are needed for the reading program at the Buellton and Solvang Libraries; announced an upcoming Tabaco Prevention Summit; encouraged the public to vote for Solvang and spoke about a new law requiring managers and servers of alcohol be trained and certified by the ABC by August 31, 2022.
Tracy Beard, Chamber of Commerce, reported the Chamber will be hosting three classes in June for Chamber businesses.
Councilmember Clarke discussed a resident scientific survey to determine what is important to residents of Solvang and asked for support from Council colleagues.
There was Council consensus to direct staff to place consideration of a scientific survey for Solvang residents on an upcoming agenda.
Mayor pro tem Infanti asked about the fire insurance rating increasing and asked the City Manager to look into the matter.
4. CONSENT AGENDA
a. Approve Order of Agenda as Presented.
b. Approve the Minutes of the City Council meeting of May 9, 2022 c. Award a Contract with Roadrunner Management Services, Inc for day-to-day operations of the Santa Ynez Valley Transit program in the amount not to exceed, $3,676,681 for the term July 1, 2022 – June 30, 2027, with option to extend five additional years d. Receive and file SBC Sheriff’s Office March 2022 Monthly report e. Approve Revised Regional Broadband Strategic Plan for the Santa Barbara Co Region MOU Motion by Councilmember Clarke, to approve the Consent Agenda, as presented, seconded by Councilmember Thomas, and carried with a roll call vote of 4-0, with Councilmember Orona, absent.
PUBLIC HEARINGS - None
11 REGULAR BUSINESS
5. PIERCE-ARROW CAR SHOW SPECIAL EVENT
Review and approve Pierce Arrow Car show special event application City Manager Bradford narrated a PowerPoint presentation with details of the Pierce-Arrow Car Show special event application.
Ben Oakes, Pierce-Arrow Society, discussed the organization and their proposed event.
Discussion followed regarding the number of vehicles to be displayed.
Mayor Uhrig invited public comments. There being no one wishing to address City Council, Mayor Uhrig closed public comments.
Motion by Mayor pro tem Infanti, to approve the Pierce-Arrow Car Show special event application, as presented, seconded by Councilmember Thomas, and carried with a roll call vote of 4-0, with Councilmember Orona, absent.
6. WATER AND WASTEWATER CONNECTION FEES PRESENTATION
a. Receive a presentation on proposed water and wastewater connection fees; and b. Set a Public Hearing for June 27, 2022, for consideration of changes to the City’s water a wastewater connection fees
Utilities Director Acosta introduced the item and deferred to the consultant, HDR Engineering, for a presentation.
Shawn Koorn, HDR Engineering, narrated a PowerPoint presentation regarding water and wastewater connection fees.
Discussion followed regarding incremental increases in fees for existing customers.
Mayor Uhrig invited public comments. There being no one wishing to address City Council, Mayor Uhrig closed public comments.
Motion by Mayor pro tem Infanti, to set a Public Hearing for June 27, 2022, for consideration of changes to the City’s water and wastewater connection fees, seconded by Councilmember Clarke, and carried with a roll call vote of 4-0, with Councilmember Orona, absent.
7. PRELIMINARY FISCAL YEAR 2022-24 FINANCIAL PLAN
Receive Preliminary Fiscal Year 2022-24 Financial Plan and provide with policy direction for any desired modifications to be included in the final Financial Plan presentation to Council for approval on June 27, 2022.
Consider:
a. Funding requests including:
• Grant Funding applications per the Grant Funding Policy • Senior Center
• Solvang Festival Theater
• Danish Days
• Fourth of July Fireworks
• People Helping People
b. Operating plan including proposed significant changes c. Capital Improvement Program
City Manager Bradford narrated a PowerPoint presentation of the City’s Preliminary Fiscal Year 2022- 12 24 Financial Plan and requests for funding for various organizations in the City.
Utilities Director Acosta continued with the presentation with details of Utility CIP projects for FY 2022-
24. Mayor pro tem Infanti discussed a program that will help the City purchase an electric tractor. In response to his question, Utilities Director Acosta reported that Well 7A has been updated and is back in place.
Public Works Director Olds presented details of Public Works CIP projects for FY 2022-24.
City Manager Bradford addressed additional CIP program considerations.
RECESS/RECONVENE
Mayor Uhrig called for a recess at 9:00 p.m. The meeting reconvened at 9:10 p.m. with all Councilmembers, present, except Councilmember Orona.
Mayor Uhrig invited public comments.
Pam Gnekow, Santa Ynez Valley Senior Citizen’s Foundation and Santa Ynez Valley Community Outreach, thanked Council for its past support and shared a success story in helping a Solvang Veteran.
Judith Dale, President, Buellton Senior Center, discussed aid provided to Solvang residents; asked the City to help with $20,000 with $15,000 going towards their transportation program and $5,000 going towards their food program.
Brynda Messer, Santa Ynez Pirate Football Club, thanked the Mayor and Councilmember Clarke for paying for their banner; provided information regarding the organization; discussed fundraising and requested $10,000 to help pay for equipment and field costs.
Terry Delaney, Veggie Rescue, thanked the City for its past support; discussed food insecurity in the community and requested help to continue nurturing the community.
Ellen Albertoni, Solvang Senior Center, spoke about their programs and services, thanked the City for its past support and requested $70,000 to take care of their growing needs.
Jody Williams, President, Solvang Arts and Music Foundation, discussed their mission, classes and services and requested funding to expand their programs and curriculum.
Esther Jacobsen Bates, Elverhoj Museum, thanked the City for its prior support; discussed their programs and contributions to the City and asked for $35,000 for this year and $40,000 for a one-year extension of the contract.
Tracy Beard, Solvang Chamber of Commerce, thanked the City for its prior support; asked to renew their contract with the City; discussed their maps and guides; hoped to continue their partnership with the City and requested $250,000 for each of two years.
Alan Hit and Henry Haugse, Solvang Senior Center, spoke about their campaign for construction of the new Senior Center; noted they need a space for 1 1/2 years to cover the transition into the Vet’s Hall during construction, $60,000 and a waiver of $79,000 in fees.
City Manager Bradford discussed the funding request for the Solvang Theater Fest, the Solvang Danish Days Foundation and the Santa Ynez Valley People Helping People. 13 Greg Pensa, Santa Ynez Rotary Club Foundation (Fourth of July), spoke about the event; thanked the City for it prior support; spoke about benefits to various non-profits and discussed increased expenses.
Mayor Uhrig opened public comments.
Tara Wood, Board of Directors, Santa Barbara Trust for Historic Preservation, referenced Lot 72; stated it does not meet the requirements of the lease; noted the lease was obtained for the sole purpose of protecting the property and offered to respond to questions.
Anne Petersen (via Zoom) discussed the lease for Lot 72; talked about proposed improvements to Lot 72; felt that proposed plans for the lot should be discussed with them, as tenants and asked that the project be removed from the City’s financial plan.
Michael Imwalle (via Zoom) noted Lot 72 is a contributing element to the National Historic Landmark District and asked that the project be removed from the City’s financial plan and that Council not consider the property for City parking expansion.
Warren Small expressed concerns with the proposed expansion and improvements of Lot 72 and noted it does not comply with the lease agreement.
Arthur George expressed concerns with the proposed expansion and improvements of Lot 72; noted it does not comply with the lease agreement and stressed that it must remain open space.
There were no other public comments and Mayor Uhrig closed public comments for this item.
City Manager Bradford reported there is no action to be taken tonight; stated the item will return for Council’s consideration on June 27, 2022 and asked for Council’s feedback and comments in order to incorporate them into recommendations for final review.
Councilmember Clarke requested a review of and vote for each request individually.
City Manager Bradford confirmed City Council will vote for each request, individually, when it returns on June 27th and requested input and comments, now.
Discussion followed regarding Lot 72, the need to adhere to the original agreement and leave it as it is, removing Lot 72 from the CIP and the need to consider uncertainty in the future.
Councilmember Clarke spoke about People Helping People hiring a Diversity Coordinator and claiming there is a problem in Solvang with increases in hate crimes and discrimination and stated he will not support a group that claims those things regarding Solvang, where there is none. He added that if there are such issues in Solvang, the Sheriff’s Office should know about it.
Mayor Uhrig mentioned issues related to the high school and did not believe those issues exist in Solvang.
Discussion followed regarding organizations that bring business into the City and support local businesses and the need to carefully review the Chamber of Commerce request.
Tracy Beard reported the last funding received from the City was $35,000; commented on prior requests and funding amounts and spoke about increased costs.
City Manager Bradford reported the items will return to City Council for consideration and votes at the next City Council meeting.
14 Discussion followed regarding the utility CIP projects, portable emergency generators, CIP studies, the possibility of partnering with Caltrans with respect to the Mission Drive pedestrian and vehicle corridor study, playground replacements, the HCA multi upgrade project and pump track, the possibility of getting funds from SBCAG, facilities, streets and traffic CIP, scaling down pedestrian signs, wayfinding for vehicles and design costs for creation of a European Plaza.
City Manager Bradford discussed proposed significant operating changes including recommendations relative to reinstatement and new positions.
Brief discussion followed regarding the RFP for marketing services.
Motion by Mayor pro tem Infanti, to extend the meeting after 9:30 p.m., seconded by Councilmember Thomas, and carried with a roll call vote of 3-1, with Councilmember Clarke, opposed and Councilmember Orona, absent.
8. CODE ENFORCEMENT PROGRAM MODIFICATIONS FISCAL YEAR 2021-22 Consider enhancing Code Enforcement Program by hiring two-part time Ambassador (civilian patrol and visitor support) positions to provide oversight within the downtown area during peak hours. The Ambassadors would work less than 20 hours per week and will not be entitled to benefits.
City Manager Bradford narrated a PowerPoint presentation with details of the proposed Code Enforcement program modifications.
There were no public comments on this item.
Motion by Councilmember Thomas, to enhance the Code Enforcement Program by hiring two-part time Ambassador (civilian patrol and visitor support) positions to provide oversight within the downtown area during peak hours. The Ambassadors would work less than 20 hours per week and will not be entitled to benefits, seconded by Mayor pro tem Infanti, and carried with a roll call vote of 4-0, with Councilmember Orona, absent.
9. AB1234 REPORT OUT AND COUNCIL CLOSING COMMENTS - None
10. ADJOURNMENT- Mayor Uhrig adjourned the meeting at 11:20 p.m. in memory of Ken Palmer.
Respectfully submitted:
Annamarie Porter, City Clerk
15 Agenda Item Number: 4.c
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
MEETING DATE: June 13
SUBJECT: Adopt Resolution No. 22-1171, a Resolution of the City Council of the City of Solvang, California authorizing remote teleconference meetings of the City Council, Commissions and Committees RECOMMENDATION:
Adopt Resolution No. 2-1171 to allow for continued remote attendance to teleconferenced meetings of the City Council, Planning Commission, and Committees.
SUMMARY:
On September 16, 2021, Governor Newsom signed Assembly Bill 361 (AB 361), which modified the Brown Act to provide that a legislative body subject to the Brown Act may continue to meet under modified teleconferencing rules if the meeting occurred during a proclaimed state of emergency and state or local officials had imposed or recommended measures to promote social distancing.
On September 28, 2021, the Santa Barbara County Health Department recommended that measures be implemented to promote social distancing, as set forth in a document entitled “Health Officials AB 361 Social Distance Recommendation”, attached as Exhibit A to the Resolution.
State or local officials have recommended measures to promote social distancing, including the holding of virtual meetings for legislative bodies within the County of Santa Barbara. Therefore, in reconsideration of the circumstances of the State of Emergency declared by Governor Newsom and findings that the State of Emergency still warrants the option of teleconferencing for City Council meetings, it is in the interest of public health and safety, and in response to the local recommendation for measures to promote social distancing, we find necessity in invoking the provisions of AB 361 related to teleconferencing.
16 A meeting of the City Council was conducted virtually, in part, on October 11, 2021, and therefore, the City Council adoption of the Resolution would be in conformity with AB 361. Staff would return to the City Council no later than thirty (30) days after the adoption of the Resolution, or at the next meeting of the City Council if later than thirty (30) days after adoption of the Resolution, for the City Council to consider whether to again make the findings required to meet under the modified teleconference procedures of AB 361.
ALTERNATIVES:
N/A
FISCAL IMPACT:
None.
ATTACHMENTS
A – Resolution No. 271
17 RESOLUTION NO. 22-1171
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA
AUTHORIZING REMOTE TELECONFERENCE MEETINGS OF THE CITY COUNCIL,
PLANNING COMMISSION, DESIGN REVIEW COMMITTEE & TOURISM ADVISORY
COMMITTEE
WHEREAS, on March 4, 2020, Governor Newsom issued a Proclamation of State of Emergency in response to the COVID-19 pandemic, which Proclamation remains in effect; and
WHEREAS, on March 17, 2020, Governor Newsom issued Executive Order N-29-20, modifying the teleconferencing rules set forth in the Brown Act, Government Code sections 54950 et seq., subject to compliance with certain requirements; and WHEREAS, on June 11, 2021, Governor Newsom issued Executive Order N-08- 21, providing that the modifications to the teleconferencing rules under the Brown Act would remain in place through September 30, 2021; and
WHEREAS, on September 16, 2021, Governor Newsom signed Assembly Bill 361 (AB 361), which modified the Brown Act to provide that a legislative body subject to the Brown Act may continue to meet under modified teleconferencing rules if the meeting occurs during a proclaimed state of emergency and state or local officials have imposed or recommended measures to promote social distancing; and WHEREAS, on September 28, 2021, the Santa Barbara County Health Department recommended that measures be implemented to promote social distancing, as set forth in a document entitled "Health Officials AB 361 Social Distance Recommendation", attached hereto as Exhibit A and incorporated herein; and WHEREAS, in the interest of public health and safety, and in response to the local recommendation for measures to promote social distancing, the City Council finds it necessary to invoke the provisions of AB 361 related to teleconferencing.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. The recitals set forth above are true and correct and are adopted as findings in support of this Resolution.
SECTION 2. The City Council has reconsidered the circumstances of the State of Emergency declared by Governor Newsom and finds that the State of Emergency still warrants the option of teleconferencing for City Council, Commission and Committee meetings.
SECTION 3. State or local officials have recommended measures to promote social distancing, including the holding of virtual meetings for legislative bodies within the County of Santa Barbara.
Reso No. 22-1171 Remote Teleconferencing of meetings
18 SECTION 4. A meeting of the City Council was conducted virtually, in part, on October 11, 2021, and therefore, the City Council adopts this Resolution in conformity with AB 361.
SECTION 5. Staff is directed to return to the City Council no later than thirty (30) days after the adoption of this Resolution, or at the next meeting of the City Council if later than thirty (30) days after adoption of this Resolution, for the City Council to consider whether to again make the findings required to meet under the modified teleconference procedures of AB 361.
SECTION 6. This resolution shall be effective immediately upon adoption.
SECTION 7. That the City Clerk shall certify to the passage and adoption of this resolution and shall cause a certified copy to be filed in the book of original resolutions.
PASSED, APPROVED, AND ADOPTED this 13th day of June 2022.
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
Dave Fleishman, City Attorney Annamarie Porter, City Clerk Reso No. 22-1171 Remote Meeting Teleconferencing
19 STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOL VANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that Resolution No. 22-1171 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 13th day of June 2022 and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
Reso No. 22-1171 Remote Meeting Teleconferencing
20 Santa Barbara County
P�.sucH
-1 ea Ith
DEPARTMENT
Van Do-Reynoso, MPH, PhD Director
Suzanne Jacobson, CPA Chief Financial Officer
Paige Batson, MA, PHN, RN Deputy Director
Darrin Eisenbarth Deputy Director
Dana Gamble, LCSW Interim Deputy Director
Polly Baldwin, MD, MPH Meaica/ Director
Henning Ansorg, MD Health Officer
EXHIBIT A
Public Health Administration
300 North San Antonio Road • Santa Barbara, CA 93110-1316 805/681-5100 • FAX 805/681-5191
HEALTH OFFICIALS AB 361 SOCIAL DISTANCE RECOMMENDATION
Issued: September 28, 2021
COVID-19 disease prevention measures, endorsed by the Centers for Disease Control and Prevention, include vaccinations, facial coverings, increased indoor ventilation, handwashing, and physical distancing (particularly indoors).
Since March 2020, local legislative bodies-such as commissions, committees, boards, and councils- have successfully held public meetings with teleconferencing as authorized by Executive Orders issued by the Governor. Using technology to allow for virtual participation in public meetings is a social distancing measure that may help control transmission of the SARSCo V :-2 virus. Public meetings bring together many individuals (both vaccinated and potentially unvaccinated), from multiple households, in a single indoor space for an extended time. For those at increased risk for infection, or subject to an isolation or quarantine order, teleconferencing allows for full participation in public meetings, while protecting themselves and others from the CO VID-19 virus.
Utilizing teleconferencing options for public meetings is an effective and recommended social distancing measure to facilitate participation in public affairs and encourage participants to protect themselves and others from the COVID-19 disease. This recommendation is further intended to satisfy the requirement of the Brown Act (specifically Gov't Code Section 54953(e)(l)(A)), which allows local legislative bodies in the County of Santa Barbara to use certain available teleconferencing options set forth in the Brown Act. er
County of Santa Barbara
Van�hD
Public Health Director
County of Santa Barbara
Healthy people, healthy community, healthy environment. 21 6/1/2022 11:27:03 AM Page 1 of 12
Expense Approval Report
City of Solvang By Segment (Select Below)
Payment Dates 5/1/2022 - 5/31/2022
Vendor Name Payable Number Post Date Description (Item) Account Number Amount Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007413 City Hall 100-16002 710.91 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 1351329740 Siren 100-16002 43.13 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007638 Booster Pump Ran…100-16002 89.36 Southern California Gas Compa… 9500 04/21/2022 04/21/2022 Acct# 098 214 9500 0 100-16002 138.68 GUERRERO, JOSE INV0010022 04/24/2022 Refund- Rental Deposit 100-16002 100.00 Brena Lopez INV0010024 04/10/2022 Refund- Rental Deposit 100-16002 100.00 GARCIA, CARMEN INV0010025 04/17/2022 Refund- Rental Deposti 100-16002 100.00 County of Santa Barbara Fire D… INV0010027 05/03/2022 QTR 4 2021 & QTR 2 2022 AMR… 100-16002 4,233.31 County of Santa Barbara Fire D… INV0010027 05/03/2022 QTR 4 2021 & QTR 2 2022 AMR… 100-16002 4,273.18 Aha Jaramillo INV0010051 05/01/2022 Refund- Rental Deposit 100-16002 100.00 Alma Adono INV0010052 05/01/2022 Refund- Rental Deposit 100-16002 100.00 Sarah Cherney INV0010055 05/16/2022 Refund- Rental Depostit 100-16002 100.00 Martha Arias INV0010056 05/09/2022 Refund- Rental Deposit 100-16002 150.00 Tyler Technologies, Inc 025-376638 05/01/2022 Fisal Annual Fee June 2022- M… 100-16003 36,671.09 Maggie Fernandez INV0010023 05/03/2022 Refund- Rental Deposit 100-20036 180.00 Platinum Plus for Business dba … 3831 05/10/22 05/10/2022 Billing- April 11,2022- May 10,2… 100-20037 9,545.60 Tyler Technologies, Inc 025-376638 05/01/2022 Fisal Annual Fee June 2022- M… 500-16003 4,565.78 S.Y.R.W.C.D. ID #1 FY 2022/23 05/05/2022 Fixed Assessment for FY 2022-23 500-16003 1,865,423.55 Tyler Technologies, Inc 025-376638 05/01/2022 Fisal Annual Fee June 2022- M… 501-16003 1,729.11 Tyler Technologies, Inc 025-376638 05/01/2022 Fisal Annual Fee June 2022- M… 501-16003 3,766.65 1,932,120.35
Department: 1000 - Council
League of California Cities 641408 02/28/2022 Membership Dues for 2022 100-1000-100-52002 4,562.00 Column Software PBC 8BC38120-0012 04/29/2022 Printing and Publishing 100-1000-100-57015 82.20 National Demographics, Inc. 1556 05/10/2022 Election Redistricting 100-1000-100-57016 13,000.00 Maria Shafer 2022-017 SOLV 04/12/2022 Preparation of Minutes- City Co…100-1000-100-57016 297.50 Maria Shafer 2022-018 SOLV 04/13/2022 Preparation of Minutes- City Co…100-1000-100-57016 170.00 Maria Shafer 2022-019 SOLV 04/24/2022 Preparation of Minutes- Solvang…100-1000-100-57016 191.25 Maria Shafer 2022-020 SOLV 04/28/2022 Preparation of Minutes- City Co…100-1000-100-57016 170.00 Maria Shafer 2022-021 SOLV 05/03/2022 Preparation of Minutes- Planni… 100-1000-100-57016 85.00 Maria Shafer 2022-022 SOLV 05/11/2022 Preparation of Minutes- City Co…100-1000-100-57016 127.50 Valley Fresh Market, LLC 02-295306 03/30/2022 City Hospitality 100-1000-100-58001 48.41 Valley Fresh Market, LLC 03-421893 03/29/2022 City Hospitality 100-1000-100-58001 61.87 Valley Fresh Market, LLC 04-447959 02/25/2022 City Hospitality- Council Meeting 100-1000-100-58001 27.94 Islay Events 1038 05/01/2022 Audio/Video-City Council/TAC … 100-1000-100-63002 2,210.00 Solvang Theaterfest STF042222 05/05/2022 Solvang City Grant 100-1000-110-59006 100,000.00 Santa Ynez Valley Rotary Found… INV0010064 05/18/2022 4th of July Sponsorship 100-1000-110-59027 25,000.00 Santa Barbara Co Sheriff Dept 1477 05/05/2022 Contracted Law Enforcement- … 100-1000-130-56006 179,302.00 Department 1000 - Council Total: 325,335.67
Department: 1100 - Administration
Advantage Group, The 141880 04/30/2022 Annual Renewal/Admin Flex Fee…100-1100-105-51005 166.55 Advantage Group, The INV0010091 05/26/2022 Retirement Health 100-1100-105-51005 6,027.99 Santa Ynez Valley Hardware INV0010031 05/04/2022 Monthly Billing - April 100-1100-120-43021 -20.98 Hankering Corporation, The 84019 04/29/2022 Supplies- Admin 100-1100-120-52003 593.68 UPS Store 1882 INV0010030 03/31/2022 Postage- Admin 100-1100-120-52008 60.16 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1100-120-57011 518.68 Richards, Watson & Gershon A … 236766 04/22/2022 Legal Services- Administration 100-1100-120-57012 23,009.10 Richards, Watson & Gershon A … 236769 04/22/2022 Legal Services 100-1100-120-57012 22.50 Richards, Watson & Gershon A … 236770 04/22/2022 Legal Services- Personnel 100-1100-120-57012 225.00 Richards, Watson & Gershon A … 236772 04/22/2022 Legal Services- Mission Drive Pr… 100-1100-120-57012 427.50 Vital Records Control 2631270 04/30/2022 Destroy Contents 65 Gallon Bin 100-1100-120-57016 89.38 Central Courier LLC 51051 05/05/2022 Daily Bank Deposits 100-1100-120-57016 572.78 Robert Half International, Inc. 59941436 05/06/2022 DDill- Week Ending 5/06/2022 100-1100-120-57052 1,280.80 Satcom Global FZE AS05220821 05/01/2022 SIM Card 100-1100-120-60006 42.75 Agenda Item:4.d
22 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 2 of 12
Vendor Name Payable Number Post Date Description (Item) Account Number Amount Advantage Group, The INV0010091 05/26/2022 Mis-Over/Under 100-1100-120-71009 0.02 Comcast 0775 04/15/22-1 04/15/2022 Acct# 939750775 100-1100-121-57064 384.54 ZWorld GIS 2022-0249 05/01/2022 It Split 100-1100-121-57064 470.82 ZWorld GIS 2022-0249 05/01/2022 GIS System Support 100-1100-121-57064 470.82 CivicPlus 223390 05/04/2022 IT Expenses- Recreation Depar… 100-1100-121-57064 2,500.00 Level 3 Communications, LLC 288912779 04/17/2022 T-1 line 100-1100-121-57064 1,190.00 Lanspeed 54105 05/04/2022 Monthly Billing - August 100-1100-121-57064 3,735.17 Lanspeed 54236 05/16/2022 Cables 100-1100-121-57064 54.05 Comcast 5898 04/28/2022 04/28/2022 Acct# 8155 70 0005 0125898 100-1100-121-57064 84.76 Comcast 9241 04/20/2022 04/20/2022 Acct# 8155 70 005 0009241 100-1100-121-57064 13.23 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-8119 PW & Parks On C…100-1100-121-57064 0.51 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-9013 Jenny B 100-1100-121-57064 23.27 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-9450 Emergency/#3 100-1100-121-57064 23.27 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-9790 Emergency/#4 100-1100-121-57064 23.27 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-5093 Emergency/#5 100-1100-121-57064 23.27 Verizon Wireless Services, LLC 9904537882 04/19/2022 805 697-6579 Jim Thomas 100-1100-121-57064 23.27 Verizon Wireless Services, LLC 9904537882 04/19/2022 .805-588-4657 Frank Pacheco 100-1100-121-57064 0.85 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-2137 Alfredo Trejo 100-1100-121-57064 0.43 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-1900 Raymond Cano 100-1100-121-57064 38.99 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-7122 Maintenance #1 100-1100-121-57064 0.01 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-8119 PW & Parks On C…100-1100-121-57064 0.49 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-7122 Maintenance #1 100-1100-121-57064 0.03 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-8119 PW & Parks On C…100-1100-121-57064 0.49 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-7122 Maintenance #1 100-1100-121-57064 0.09 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-7122 Maintenance #1 100-1100-121-57064 0.04 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-7116 Maintenance Te… 100-1100-121-57064 22.81 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4423 Code Enforceme… 100-1100-121-57064 0.98 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-2137 Alfredo Trejo 100-1100-121-57064 0.55 Verizon Wireless Services, LLC 9904537882 04/19/2022 .805-588-4657 Frank Pacheco 100-1100-121-57064 0.84 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-2137 Alfredo Trejo 100-1100-121-57064 0.24 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8041 Alex Quiroz 100-1100-121-57064 1.07 Verizon Wireless Services, LLC 9904537882 04/19/2022 805 697-6583 Claudia Orona 100-1100-121-57064 19.90 Verizon Wireless Services, LLC 9904537882 04/19/2022 .805-588-4657 Frank Pacheco 100-1100-121-57064 2.57 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-7116 Maintenance Te… 100-1100-121-57064 7.60 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4423 Code Enforceme… 100-1100-121-57064 3.88 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8671 Maintenance iPa… 100-1100-121-57064 9.51 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8474 Maintenance iPa… 100-1100-121-57064 9.51 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4423 Code Enforceme… 100-1100-121-57064 3.88 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-350-8432 Maintenance Ipa… 100-1100-121-57064 9.50 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4423 Code Enforceme… 100-1100-121-57064 9.70 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8671 Maintenance iPa… 100-1100-121-57064 9.50 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4668 Maintenance Te… 100-1100-121-57064 8.14 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-350-8432 Maintenance Ipa… 100-1100-121-57064 7.60 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8671 Maintenance iPa… 100-1100-121-57064 7.60 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8474 Maintenance iPa… 100-1100-121-57064 7.60 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4668 Maintenance Te… 100-1100-121-57064 4.71 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-7116 Maintenance Te… 100-1100-121-57064 7.60 Verizon Wireless Services, LLC 9904537882 04/19/2022 805 697-6584 Charlie Uhrig 100-1100-121-57064 20.51 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8474 Maintenance iPa… 100-1100-121-57064 9.50 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4668 Maintenance Te… 100-1100-121-57064 10.49 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-350-8432 Maintenance Ipa… 100-1100-121-57064 9.51 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-245-1860 Robert Clarke 100-1100-121-57064 19.41 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8671 Maintenance iPa… 100-1100-121-57064 11.40 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4423 Code Enforceme… 100-1100-121-57064 0.97 Verizon Wireless Services, LLC 9904537882 04/19/2022 805 697-6581 Mark Infanti 100-1100-121-57064 19.41 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-5942 Rec Department 100-1100-121-57064 19.62 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-350-8432 Maintenance Ipa… 100-1100-121-57064 11.40 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8474 Maintenance iPa… 100-1100-121-57064 11.40 RingCentral, Inc. CD_000387540 04/15/2022 Phone Subscription- April 100-1100-121-57064 1,057.73 23 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 3 of 12
Vendor Name Payable Number Post Date Description (Item) Account Number Amount RingCentral, Inc. CD_000401333 05/15/2022 Phone Subscription- May 100-1100-121-57064 1,057.73 Department 1100 - Administration Total: 44,491.95
Department: 1200 - Planning & Building
Hankering Corporation, The 84019 04/29/2022 Supplies- Admin 100-1200-200-52003 593.68 Mintier Harnish, LP SolvangGPU-14 01/31/2022 Solvang General Plan Update 100-1200-200-57007 15,738.75 Mintier Harnish, LP SolvangGPU-16 03/31/2022 General Plan Update 100-1200-200-57007 15,917.11 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1200-200-57011 167.65 Richards, Watson & Gershon A … 236767 04/22/2022 Legal Services- Community Deve…100-1200-200-57012 4,567.50 Richards, Watson & Gershon A … 236771 04/22/2022 Legal Services- Code Enforceme…100-1200-200-57012 67.50 Eddie Hsueh 14 05/02/2022 Code Enforcement- April 2022 100-1200-201-57063 2,795.00 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1200-210-57011 70.73 Willdan Engineering 002-26243 04/18/2022 Professional Services 3/1/2022-…100-1200-210-57016 3,260.94 Willdan Engineering 00226300 04/18/2022 Professional Services 3/1/2022-…100-1200-210-57016 4,955.00 Willdan Engineering 00226301 04/18/2022 Pro 100-1200-210-57016 7,670.00 Willdan Engineering 00226302 04/18/2022 Professional Services- 3/1/2022 …100-1200-210-57016 3,770.00 Department 1200 - Planning & Building Total: 59,573.86
Department: 1300 - Parks and Recreation
Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1300-300-57011 222.66 Alma Adono INV0010052 05/01/2022 Refund- Rental Deposit 100-1300-310-31007 20.00 Staples Advantage 3506744044 04/28/2022 Supplies- Recreation 100-1300-350-52003 43.09 Shana DeLeon INV0010028 05/03/2022 Marketing/Advertising- Parks &… 100-1300-350-57001 517.50 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1300-350-57011 170.27 Frederick Paul Lageman INV0010026 03/31/2022 Professional Services- Special E… 100-1300-350-57016 517.50 Frederick Paul Lageman INV0010057 05/04/2022 Professional Services- Special E… 100-1300-350-57016 1,080.00 Santa Ynez Valley Hardware INV0010031 05/04/2022 Monthly Billing - April 100-1300-360-52005 83.30 Marta Gumm Novials INV0010068 05/02/2022 Recreation Programs- Yoga for … 100-1300-365-31008 105.00 Genevieve Mancuso 02 05/17/2022 Recreation Fees- Yoga April 100-1300-370-31008 126.00 Christophe Millner INV0010053 05/09/2022 Recreation Programs- Kung Fu 100-1300-370-31008 150.50 Christophe Millner INV0010054 05/09/2022 Recreation Programs- Kung Fu 100-1300-370-31008 560.00 Nielsen Building Material 30640 04/12/2022 Supplies- Rec 100-1300-375-52005 69.41 Crystal Rocha INV0010029 05/03/2022 Recreation Program- Mother S… 100-1300-375-52005 187.50 Jennifer McClurg INV0010069 05/04/2022 Reimbursement 100-1300-375-52005 144.05 Nielsen Building Material 30640 04/12/2022 Supplies- Rec 100-1300-390-52005 69.40 Department 1300 - Parks and Recreation Total: 4,066.18
Department: 1400 - Tourism
Visit the Santa Ynez Valley INV0010063 05/13/2022 SYVTBID- March (Collected in A… 100-1400-400-43020 -951.66 Comcast 1629 04/15/2022-1 04/15/2022 Acct# 963061629 100-1400-400-59010 398.38 Frontier Communications 4056 05/11/2022 05/11/2022 Acct# 805 686 4056 091119 5 100-1400-400-59010 136.21 Visit the Santa Ynez Valley INV0010063 05/13/2022 SYVTBID- March (Collected in A… 700-1400-400-59016 46,631.64 Visit the Santa Ynez Valley INV0010063 05/13/2022 SYVTBID- March (Collected in A… 700-1400-400-61003 951.66 Department 1400 - Tourism Total: 47,166.23
Department: 1600 - Public Works/Engineering
Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 100-1600-300-52015 102.96 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 100-1600-300-52015 373.09 Cal-Coast Machinery Inc. 758604 05/01/2022 SF and Hca mower 100-1600-300-63005 14,337.94 Procare Janitorial Supply, Inc 151492 05/02/2022 Supplies- HCA 100-1600-310-52003 475.76 Valley Fresh Market, LLC 03-399088 03/02/2022 Repairs & Maintenance- HCA 100-1600-310-53003 66.72 Mr. Rooter Plumbing of the Cen…16718742 03/26/2022 Repairs & Maintenance- HCA 100-1600-310-53003 524.21 Solvang Auto Repair 25819 04/01/2022 Repairs & Maintenance- HCA 100-1600-310-53003 428.98 Dog Waste Depot 481297 05/02/2022 Repairs & Maintenance- SFP/H… 100-1600-310-53003 173.67 A-OK Power Equipment 651366 05/05/2022 Repairs & Maintenance- HCA 100-1600-310-53003 32.30 Ferguson Waterworks #1083 9865763 04/05/2022 Repairs & Maintenance- HCA 100-1600-310-53003 681.78 Santa Ynez Valley Hardware INV0010031 05/04/2022 Monthly Billing - April 100-1600-310-53003 51.70 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007479 Parks Shop (HCA) … 100-1600-310-55001 53.15 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007896 Bar BQ 100-1600-310-55001 14.96 Valley Shield Termite and Pest … 12246 04/08/2022 Pest Management- HCA 100-1600-310-57057 100.00 Valley Shield Termite and Pest … 12247 04/22/2022 Pest Management- HCA 100-1600-310-57057 100.00 Valley Shield Termite and Pest … 12464 04/12/2022 Pest Management- HCA 100-1600-310-57057 59.00 Valley Shield Termite and Pest … 12647 05/02/2022 Pest Management- HCA 100-1600-310-57057 100.00 24 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 4 of 12
Vendor Name Payable Number Post Date Description (Item) Account Number Amount Procare Janitorial Supply, Inc 150861 04/08/2022 Supplies- RR#2 100-1600-320-52003 471.71 Procare Janitorial Supply, Inc 150862 04/08/2022 Supplies- RR#2 100-1600-320-52003 478.45 Procare Janitorial Supply, Inc 150863 04/08/2022 Supplies- RR#2 100-1600-320-52003 476.30 Procare Janitorial Supply, Inc 151490 05/02/2022 Supplies- RR#2 100-1600-320-52003 475.76 SiteOne Landscaping Supply, LLC 116617552-001 03/02/2022 Repairs & Maintenance- Solvang…100-1600-320-53003 34.75 SiteOne Landscaping Supply, LLC 117900115-001 04/12/2022 Repairs & Maintenance-Solvang…100-1600-320-53003 834.00 SiteOne Landscaping Supply, LLC 117913264-001 04/12/2022 Repairs & Maintenance- Solvang…100-1600-320-53003 208.50 VTR Inc. dba Valley Tool Rentals 27371.1.2 03/18/2022 Repairs & Maintenance- Solvang 100-1600-320-53003 561.06 Nielsen Building Material 30665 04/06/2022 Repairs & Maintenance- Solvang…100-1600-320-53003 152.20 A-OK Power Equipment 648547 04/21/2022 Repairs & Maintenance- Solvang…100-1600-320-53003 27.22 Clean Machine Laundromat 7177-19 12/30/2021 Repairs & Maintenance- Solvang 100-1600-320-53003 28.50 Clean Machine Laundromat 7186-48 03/28/2022 Repairs & Maintenance- Solvang 100-1600-320-53003 45.00 Santa Ynez Valley Hardware INV0010031 05/04/2022 Monthly Billing - April 100-1600-320-53003 967.24 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 1840991761 1600 Mission Park… 100-1600-320-55001 86.59 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007947 City park restroom…100-1600-320-55001 24.55 The Valley Gardener 31360 03/25/2022 Christmas Tree Maintenance- … 100-1600-320-57023 300.00 The Valley Gardener 31477 04/25/2022 Christmas Tree Maintenance- A… 100-1600-320-57023 300.00 Procare Janitorial Supply, Inc 151493 05/02/2022 Supplies- SFP 100-1600-330-52003 475.76 Aramark Uniform Service 502000442972 04/25/2022 Supplies- Vets Hall, Annex, City … 100-1600-330-52003 43.12 Mr. Backflow 32272 03/16/2022 Repairs & Maintenance- SFP 100-1600-330-53003 75.00 Dog Waste Depot 481297 05/02/2022 Repairs & Maintenance- SFP/H… 100-1600-330-53003 173.66 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 900 Alamo Pintado Sunny Fields 100-1600-330-55001 53.62 S.Y.R.W.C.D. ID #1 0001 04/29/22 05/29/2022 900 Alamo Pintado Rd. 100-1600-330-55002 3,795.65 Valley Shield Termite and Pest … 11304 01/06/2022 Pest Management- SFP 100-1600-330-57057 100.00 Valley Shield Termite and Pest … 11306 01/21/2022 Pest Management- SFP 100-1600-330-57057 100.00 Valley Shield Termite and Pest … 12250 04/14/2022 Pest Management- SFP 100-1600-330-57057 100.00 Valley Shield Termite and Pest … 12251 04/21/2022 Pest Management- SFP 100-1600-330-57057 100.00 Valley Shield Termite and Pest … 12252 04/30/2022 Pest Management- SFP 100-1600-330-57057 100.00 Valley Shield Termite and Pest … 12648 05/10/2022 Pest Management- SFP 100-1600-330-57057 100.00 Valley Shield Termite and Pest … 12651 05/03/2022 Pest Mangement- SFP 100-1600-330-57057 100.00 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007090 Alisal Cmmn's park…100-1600-340-55001 13.92 Inner Nature 14695 04/30/2022 Village Planters Maintenance 100-1600-340-57029 3,000.00 Rafael Ruiz Janitor Service 1880 04/18/2022 Custodial- Restrooms 100-1600-400-57005 1,344.00 Rafael Ruiz Janitor Service 1882 04/18/2022 Custodial- Restrooms 100-1600-400-57005 1,440.00 Rafael Ruiz Janitor Service 1883 04/18/2022 Custodial- Restrooms 100-1600-400-57005 3,368.00 Rafael Ruiz Janitor Service 1885 04/25/2022 Custodial- Restrooms 100-1600-400-57005 1,344.00 Rafael Ruiz Janitor Service 1886 04/25/2022 Custodial- Restrooms 100-1600-400-57005 1,200.00 Rafael Ruiz Janitor Service 1887 04/25/2022 Custodial- Restrooms 100-1600-400-57005 1,440.00 Rafael Ruiz Janitor Service 1893 05/02/2022 Custodial- Restrooms 100-1600-400-57005 3,368.00 Rafael Ruiz Janitor Service 1895 05/09/2022 Custodial-Restrooms 100-1600-400-57005 1,440.00 Rafael Ruiz Janitor Service 1896 05/09/2022 Custodial-Restrooms 100-1600-400-57005 1,200.00 Rafael Ruiz Janitor Service 1897 05/09/2022 Custodial-Restrooms 100-1600-400-57005 1,344.00 Rafael Ruiz Janitor Service 1902 05/16/2022 Custodial-Restrooms 100-1600-400-57005 3,368.00 Hankering Corporation, The 84019 04/29/2022 Supplies- Admin 100-1600-600-52003 595.45 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1600-600-57011 65.49 Cole Phillips 104 04/27/2022 Engineering Intern - Stipend 100-1600-600-57016 765.00 Niles Christopher Ramos INV0010060 05/17/2022 Engineering Intern - Stipend 100-1600-600-57016 2,788.00 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1600-605-57011 123.12 Aramark Uniform Service 502000442972 04/25/2022 Supplies- Vets Hall, Annex, City … 100-1600-610-52003 43.13 Southern California Gas Compa… 2500 04/25/22 04/25/2022 Acct# 194 215 2500 7 100-1600-610-55001 270.40 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007128 Memorial Bldg 100-1600-610-55001 640.14 Comcast 8155 05/05/2022 05/05/2022 Acct# 8155 70 005 0228155 100-1600-610-55001 86.06 Valley Shield Termite and Pest … 12253 04/12/2022 Pest Management- Vets Hall 100-1600-610-57057 100.00 Valley Shield Termite and Pest … 12254 04/12/2022 Pest Management- Vets Hall 100-1600-610-57057 100.00 Valley Shield Termite and Pest … 12785 05/02/2022 Pest Management- Vets Hall 100-1600-610-57057 100.00 County of Santa Barbara Fire D… P22-00437 04/11/2022 Permit Fees 100-1600-610-61009 149.00 Aramark Uniform Service 502000442972 04/25/2022 Supplies- Vets Hall, Annex, City … 100-1600-620-52003 43.13 805 Signs 22-051 03/28/2022 Repairs & Maintenance- City Hal…100-1600-620-53003 350.87 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 100-1600-620-53003 65.85 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007413 City Hall 100-1600-620-55001 581.66 25 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 5 of 12
Vendor Name Payable Number Post Date Description (Item) Account Number Amount Southern California Gas Compa… 9500 04/21/2022 04/21/2022 Acct# 098 214 9500 0 100-1600-620-55001 113.46 Aramark Uniform Service 502000442972 04/25/2022 Supplies- Vets Hall, Annex, City … 100-1600-630-52003 43.13 805 Signs 22-051 03/28/2022 Repairs & Maintenance- City Hal…100-1600-630-53003 350.87 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 7382657678 411 Second St 100-1600-630-55001 357.76 Southern California Gas Compa… 9410 04/21/2022 04/21/2022 Acct# 188 514 9410 6 100-1600-630-55001 133.73 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007667 Conference Vistors 100-1600-650-55001 104.00 Procare Janitorial Supply, Inc 150857 04/08/2022 Supplies- RR#1 100-1600-670-52003 477.12 Procare Janitorial Supply, Inc 150858 04/08/2022 Supplies- RR#1 100-1600-670-52003 474.14 Procare Janitorial Supply, Inc 150859 04/08/2022 Supplies- RR#1 100-1600-670-52003 422.77 Procare Janitorial Supply, Inc 150860 04/08/2022 Supplies- RR#1 100-1600-670-52003 158.56 Procare Janitorial Supply, Inc 151489 05/03/2022 Supplies- RR#1 100-1600-670-52003 475.76 Aramark Uniform Service 502000442962 04/25/2022 Supplies- RR#1 100-1600-670-52003 261.88 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 2465713408 Alisal Restroom 100-1600-670-55001 354.00 Procare Janitorial Supply, Inc 150864 04/08/2022 Supplies- RR#3 100-1600-680-52003 463.25 Procare Janitorial Supply, Inc 150867 04/08/2022 Supplies- RR#3 100-1600-680-52003 366.52 Procare Janitorial Supply, Inc 150867-1 04/13/2022 Supplies- RR#3 100-1600-680-52003 66.79 Procare Janitorial Supply, Inc 150868 04/08/2022 Supplies- RR#3 100-1600-680-52003 450.87 Procare Janitorial Supply, Inc 150870 04/08/2022 Supplies- RR#3 100-1600-680-52003 44.32 Procare Janitorial Supply, Inc 150870-1 04/13/2022 Supplies- RR#3 100-1600-680-52003 44.32 Procare Janitorial Supply, Inc 151491 05/02/2022 Supplies- RR#3 100-1600-680-52003 475.76 Aramark Uniform Service 502000442967 04/25/2022 Supplies- RR#3 100-1600-680-52003 299.52 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007539 Lot #3 restroom 100-1600-680-55001 722.31 Procare Janitorial Supply, Inc 150869 04/08/2022 Supplies- Roads 100-1600-690-52003 443.18 Procare Janitorial Supply, Inc 150871 04/08/2022 Supplies- Roads 100-1600-690-52003 226.17 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 100-1600-690-52015 91.37 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 100-1600-690-52015 204.92 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 100-1600-690-52015 124.33 Statewide Traffic Safety and Sig… 03020650 05/19/2022 Cones for Public Works and spec…100-1600-690-53003 4,926.33 Statewide Traffic Safety and Sig… 03020651 05/19/2022 bolt bracket 100-1600-690-53003 47.23 Statewide Traffic Safety and Sig… 03020651 05/19/2022 Cones for Public Works and spec…100-1600-690-53003 73.67 Herc Rentals Inc. 32783000-001 04/05/2022 Repairs & Maintenance- Roads 100-1600-690-53003 279.30 Herc Rentals Inc. 32843238-001 05/02/2022 Repairs & Maintenance- Roads 100-1600-690-53003 279.30 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0053695143 1250 Mission 100-1600-690-53007 16.20 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007080 City Sign HWY 246… 100-1600-690-53007 10.76 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 7478349044 Tree Lighting 1663…100-1600-690-55006 32.43 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 8848923416 Tree Lighting 1637…100-1600-690-55006 35.22 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1600-690-57011 248.86 Quality Counts LLC 157542-1 04/20/2022 Traffic Counts in advance of Cp… 100-1600-690-57048 3,350.00 MNS Engineers, Inc. 80393 05/09/2022 Local Road Safety Plan 100-1600-690-70105 2,520.00 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1600-700-57011 52.39 West Coast Arborists, Inc 184929 04/15/2022 Street Tree Maintenance 100-1600-700-57023 10,440.00 Ray Morgan Company 3691507 05/04/2022 Lease Payments 100-1600-720-57011 89.08 MNS Engineers, Inc. 80274 05/04/2022 Stormwater Management Progr…100-1600-720-57016 7,478.75 MNS Engineers, Inc. 80277 05/19/2022 Stormwater Management Progr…100-1600-720-57016 62.50 SP Maintenance Services, Inc 83846 05/01/2022 Street Sweeping 100-1600-720-57022 3,047.44 Underground Service Alert of S… 420220698 05/01/2022 New Tickets - 9 100-1600-720-57028 18.00 Hanly General Engineering Corp 2262 05/05/2022 Furnish & Concrete Retaining C… 300-1600-600-70105 5,741.27 Cannon Associates 79206 02/03/2022 Lot 4 & 5 EV Charging Station D… 300-1600-600-70105 2,712.00 Cannon Associates 79810 05/05/2022 Additional Design Serv. for 2nd … 300-1600-600-70105 18,204.00 Cannon Associates 79919 04/08/2022 CIty Hall Generator 300-1600-600-70105 99.00 Cannon Associates 80308 05/09/2022 City Hall Generator 300-1600-600-70105 72.50 Department 1600 - Public Works/Engineering Total: 126,789.12 Department: 3500 - Solvang Mesa LLD
BrightView Landscape Services 7837166 04/30/2022 SM-LLMD Landscape Maintena… 205-3500-804-53005 6,958.00 Pacific Gas & Electric Company 1052 05/12/22 05/12/2022 Acct# 9629631052 5 205-3500-804-55001 9.67 Pacific Gas & Electric Company 3384 05/12/22 05/12/2022 Acct# 8207963384 6 205-3500-804-55001 9.53 Pacific Gas & Electric Company 5240 05/13/22 05/13/2022 Acct# 0053694240 1 205-3500-804-55001 443.85 Pacific Gas & Electric Company 8063 04/19/22 04/19/2022 Acct# 9910298063 0 205-3500-804-55001 42.93 Department 3500 - Solvang Mesa LLD Total: 7,463.98
26 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 6 of 12
Vendor Name Payable Number Post Date Description (Item) Account Number Amount Department: 5000 - Transit
Roadrunner Management Servi… 6654 05/01/2022 Farebox 502-5000-850-35021 -4,514.66 Moore & Associates, Inc. 22.4815 05/19/2022 Postage 502-5000-850-52008 23.41 Roadrunner Management Servi… 6655 05/01/2022 Fuel Reimbursement- April 2022 502-5000-850-52015 11,956.07 Roadrunner Management Servi… 6654 05/01/2022 Comcast 502-5000-850-55003 105.00 City of Lompoc Finance Dept. 8797 05/03/2022 Wine Country Express - Solvang …502-5000-850-56003 1,666.66 Roadrunner Management Servi… 6654 05/01/2022 SYVT Operations Contract 502-5000-850-56010 57,940.62 Moore & Associates, Inc. 22.4814 05/05/2022 SYVT Marketing Services 502-5000-850-57001 2,327.75 Moore & Associates, Inc. 22.4814 05/05/2022 Printing 502-5000-850-57015 298.90 Moore & Associates, Inc. 22.4815 05/19/2022 Printing 502-5000-850-57015 23.80 Moore & Associates, Inc. 22.4815 05/19/2022 SYVT Management Services 502-5000-850-57016 5,662.50 Department 5000 - Transit Total: 75,490.05
Department: 5100 - Water
Advantage Group, The 141880 04/30/2022 Annual Renewal/Admin Flex Fee…500-5100-105-51005 13.16 Advantage Group, The INV0010091 05/26/2022 Retirement Health 500-5100-105-51005 475.68 Cody Kephart INV0010065 05/13/2022 Education- Distribution Exam 500-5100-501-51012 65.00 State Water Resources Control … INV0010066 05/13/2022 Education- D2 Certification 500-5100-501-51012 80.00 State Water Resources Control … INV0010067 05/13/2022 Education- Grade T2 Certificati… 500-5100-501-51012 80.00 USA Blue Book 959460 04/27/2022 Safety Gear 500-5100-501-51014 181.32 ReadyRefresh by Nestle 02D6702214026 04/28/2022 Supplies- Water 500-5100-501-52003 17.23 USA Blue Book 942936 04/12/2022 Supplies- Water 500-5100-501-52003 602.47 Santa Ynez Valley Hardware INV0010031 05/04/2022 Monthly Billing - April 500-5100-501-52003 85.91 Infosend, Inc 210293 03/31/2022 Utility Bill Printing/Mailing 500-5100-501-52004 268.27 Infosend, Inc 210293 03/31/2022 Postage 500-5100-501-52008 1,629.56 USA Blue Book 934441 04/05/2022 Chlorination 500-5100-501-52014 571.73 Brenntag Pacific, Inc BPI238850 05/02/2022 Chorination 500-5100-501-52014 1,520.96 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 500-5100-501-52015 257.81 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 500-5100-501-52015 210.07 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 500-5100-501-52015 247.88 Nielsen Building Material 30261 04/05/2022 Repairs & Maintenance- Water 500-5100-501-53003 32.85 USA Blue Book 927908 03/30/2022 Repairs & Maintenance- Water 500-5100-501-53003 352.37 Santa Ynez Valley Hardware INV0010031 05/04/2022 Monthly Billing - April 500-5100-501-53003 16.32 Alexander Pump Service, Inc. 1718 05/05/2022 camera/test pump HCA Middle… 500-5100-501-53011 3,650.00 Pacific Gas & Electric Company 0769 05/12/2022 05/12/2022 Acct# 4922450769 6 500-5100-501-55005 2,807.70 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007287 Well #4 500-5100-501-55005 2,504.25 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007428 Reservoir 500-5100-501-55005 49.90 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 6977181775 Booster Station 70…500-5100-501-55005 608.89 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007364 Valve Old Mill Rd 500-5100-501-55005 12.86 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007780 Well #3 500-5100-501-55005 942.87 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007110 Mun Improvement…500-5100-501-55005 16.31 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007810 Pump (175 Alisal) 500-5100-501-55005 1,164.65 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007414 Water Control Val… 500-5100-501-55005 10.77 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 4486137289 146 Rancho Alisal 500-5100-501-55005 14.98 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007323 Pump 75 HP/Well … 500-5100-501-55005 1,969.35 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007241 Water Well #7 500-5100-501-55005 85.55 S.Y.R.W.C.D. ID #1 5001 04/30/22 04/30/2022 1890 Old Mill Rd. 500-5100-501-55010 2,828.19 S.Y.R.W.C.D. ID #1 7501 04/31/22 04/30/2022 Alamo Pintado Rd. 500-5100-501-55010 1,767.62 FGL Environmental, Inc. 200612A 03/10/2022 Lab fees 500-5100-501-57010 154.00 FGL Environmental, Inc. 202970A 03/09/2022 Lab fees 500-5100-501-57010 13.00 FGL Environmental, Inc. 202971A 03/09/2022 Lab fees 500-5100-501-57010 65.00 FGL Environmental, Inc. 203116A 03/09/2022 Lab fees 500-5100-501-57010 13.00 FGL Environmental, Inc. 203265A 03/31/2022 Lab fees 500-5100-501-57010 65.00 FGL Environmental, Inc. 203266A 03/21/2022 Lab fees 500-5100-501-57010 51.00 FGL Environmental, Inc. 203553A 03/21/2022 Lab fees 500-5100-501-57010 22.00 FGL Environmental, Inc. 203751A 03/09/2022 Lab fees 500-5100-501-57010 51.00 FGL Environmental, Inc. 203752A 03/09/2022 Lab fees 500-5100-501-57010 65.00 FGL Environmental, Inc. 204224A 03/16/2022 Lab fees 500-5100-501-57010 51.00 FGL Environmental, Inc. 204225A 03/16/2022 lab fees 500-5100-501-57010 57.00 FGL Environmental, Inc. 204225A 03/16/2022 Lab fees 500-5100-501-57010 8.00 Ray Morgan Company 3691507 05/04/2022 Lease Payments 500-5100-501-57011 374.60 27 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 7 of 12
Vendor Name Payable Number Post Date Description (Item) Account Number Amount Richards, Watson & Gershon A … 236768 04/22/2022 Legal Services- Water Rights Ma…500-5100-501-57012 18,124.93 HDR Engineering, Inc. 1200429993 05/05/2022 Water/Wastewater Fee Study 500-5100-501-57024 3,603.20 Underground Service Alert of S… 420220698 05/01/2022 New Tickets - 9 500-5100-501-57028 18.00 Underground Service Alert of S… 420220698 05/01/2022 New Tickets - 9 500-5100-501-57028 18.55 Ferguson Enterprises, Inc 9805493 04/06/2022 New Meter Box Lids/ AMR Hole 500-5100-501-57030 2,990.06 Ferguson Enterprises, Inc 9805493-1 04/06/2022 New Meter Box Lids/ AMR Hole 500-5100-501-57030 43.10 Tyler Technologies, Inc 025-380579 05/17/2022 Utility Billing - Maintenance 500-5100-501-57064 20.00 Comcast 0775 04/15/22-1 04/15/2022 Acct# 939750775 500-5100-501-57064 47.88 Frontier Communications 1425 05/13/2022 05/13/2022 Acct# 805 686 1425 080105 5 500-5100-501-57064 167.81 ZWorld GIS 2022-0249 05/01/2022 GIS System Support 500-5100-501-57064 58.62 ZWorld GIS 2022-0249 05/01/2022 It Split 500-5100-501-57064 58.62 Level 3 Communications, LLC 288912779 04/17/2022 T-1 line 500-5100-501-57064 148.16 Lanspeed 54105 05/04/2022 Monthly Billing - August 500-5100-501-57064 465.05 Lanspeed 54236 05/16/2022 Cables 500-5100-501-57064 6.73 Comcast 5898 04/28/2022 04/28/2022 Acct# 8155 70 0005 0125898 500-5100-501-57064 10.55 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-5645 Andrew Guynn 500-5100-501-57064 7.76 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-350-8659 Water iPad #2 500-5100-501-57064 38.01 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-350-8659 Water iPad #1 500-5100-501-57064 38.01 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4659 Water On-Call Ph…500-5100-501-57064 0.17 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-6825 Keith Cote 500-5100-501-57064 0.54 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-245-6580 Water/SCADA Dia…500-5100-501-57064 61.95 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4424 Mike Mathews 500-5100-501-57064 29.36 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8264 Water iPad #3 500-5100-501-57064 38.01 Verizon Wireless Services, LLC 9904537882 04/19/2022 Cody Kephart- 805-325-0486 500-5100-501-57064 2.85 Hanly General Engineering Corp 2263 04/27/2022 New Swing Check and redo vaul…500-5100-501-63008 9,890.00 Santa Maria Famcon Pipe & Su… S100075642.001 04/05/2022 Two new hydrants and attachm…500-5100-501-63008 9,540.19 AutoSys, LLC INV-0130 05/13/2022 Open PO for Kevin 500-5100-501-70851 2,100.00 Meridian Consultants LLC 4522 05/19/2022 River Wells Project 500-5100-501-70852 1,125.00 Nicholas Zigler INV0010061 04/29/2022 Landscape Rebate Program 500-5100-501-70938 1,122.00 Hector L Snyder INV0010059 05/04/2022 Security Fence well21 803-5100-501-70105 7,985.00 Sunbeam Solar Technologies, In…JC1611x5Mar 03/27/2022 Fredensborg Canyon Waterline …803-5100-501-70105 9,817.80 Sunbeam Solar Technologies, In…JC1611x6Apr 04/30/2022 Fredensborg Canyon Waterline …803-5100-501-70105 9,400.80 Department 5100 - Water Total: 103,110.79
Department: 5200 - Sanitary Sewer
Advantage Group, The 141880 04/30/2022 Annual Renewal/Admin Flex Fee…501-5200-105-51005 13.04 Advantage Group, The INV0010091 05/26/2022 Retirement Health 501-5200-105-51005 475.68 Nielsen Building Material 31873 04/13/2022 Safety Gear 501-5200-502-51014 30.16 Infosend, Inc 210293 03/31/2022 Utility Bill Printing/Mailing 501-5200-502-52004 268.27 USA Blue Book 938370 04/07/2022 Small Equipment- WWTP 501-5200-502-52009 109.61 USA Blue Book 946234 04/14/2022 Small Equipment- WWTP 501-5200-502-52009 388.60 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 501-5200-502-52015 159.00 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 501-5200-502-52015 328.89 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 501-5200-502-52015 306.21 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007719 Sewage lift station… 501-5200-502-55001 203.95 Ray Morgan Company 3691507 05/04/2022 Lease Payments 501-5200-502-57011 167.65 HDR Engineering, Inc. 1200429993 05/05/2022 Water/Wastewater Fee Study 501-5200-502-57024 4,117.56 Tyler Technologies, Inc 025-380579 05/17/2022 Utility Billing - Maintenance 501-5200-502-57064 20.00 Comcast 0775 04/15/22-1 04/15/2022 Acct# 939750775 501-5200-502-57064 18.13 ZWorld GIS 2022-0249 05/01/2022 GIS System Support 501-5200-502-57064 22.20 ZWorld GIS 2022-0249 05/01/2022 It Split 501-5200-502-57064 22.20 Level 3 Communications, LLC 288912779 04/17/2022 T-1 line 501-5200-502-57064 56.11 Lanspeed 54105 05/04/2022 Monthly Billing - August 501-5200-502-57064 176.12 Lanspeed 54236 05/16/2022 Cables 501-5200-502-57064 2.55 Comcast 5898 04/28/2022 04/28/2022 Acct# 8155 70 0005 0125898 501-5200-502-57064 4.00 Frontier Communications 7459 04/25/2022 04/25/2022 Acct# 805 688 7459 060995 5 501-5200-502-57064 87.46 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-1898 Nick Rivera 501-5200-502-57064 0.54 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4664 Nathan Giacinto 501-5200-502-57064 4.19 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-9056 -WWTP On Call 501-5200-502-57064 11.40 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8482 WWTP iPad 501-5200-502-57064 18.62 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-2568 Trevor Holly 501-5200-502-57064 2.25 28 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 8 of 12
Vendor Name Payable Number Post Date Description (Item) Account Number Amount Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-2137 Paul Matsukas 501-5200-502-57064 0.06 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-5943 Jeff Morss 501-5200-502-57064 0.28 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-245-1207 Sewer iPad 501-5200-502-57064 38.01 Sunbeam Solar Technologies, In…JC2600x1Mar 05/05/2022 Sewer Line Replacement Project 804-5200-502-70105 10,285.00 Sunbeam Solar Technologies, In…JC2600x2Apr 04/30/2022 Sewer Line Replacement Project 804-5200-502-70105 6,751.00 Department 5200 - Sanitary Sewer Total: 24,088.74
Department: 5300 - WasteWater
Advantage Group, The 141880 04/30/2022 Annual Renewal/Admin Flex Fee…501-5300-105-51005 13.25 Advantage Group, The INV0010091 05/26/2022 Retirement Health 501-5300-105-51005 476.42 Trevor Holley INV0010062 05/17/2022 Membership Dues 501-5300-503-52002 150.00 Valley Fresh Market, LLC 04-446778 02/24/2022 Supplies- EETP 501-5300-503-52003 28.00 Procare Janitorial Supply, Inc 151672 05/06/2022 Supplies- WWTP 501-5300-503-52003 503.05 ReadyRefresh by Nestle 22D0018038034 04/28/2022 Supplies- WWTP 501-5300-503-52003 238.51 Staples Advantage 3505958370 04/23/2022 Supplies- WWTP 501-5300-503-52003 38.75 Staples Advantage 3505958371 04/23/2022 Supplies- WWTP 501-5300-503-52003 49.28 Farm Supply Co 57415 05/02/2022 Supplies- WWTP 501-5300-503-52003 97.49 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 501-5300-503-52015 122.46 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 501-5300-503-52015 221.12 Jim's Service Center INV0010070 05/01/2022 Fuel Reimbusement- April 501-5300-503-52015 175.31 O'Reilly Automotive Stores, Inc.… 4372-274554 04/14/2022 Repairs & Maintenance- WWTP 501-5300-503-53003 90.47 AutoSys, LLC INV-0116 03/16/2022 Repairs & Maintenance- WWTP 501-5300-503-53003 3,750.22 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 0408007614 Fjord 501-5300-503-55001 2,059.05 Pacific Gas & Electric Company 7582 04/18/2022 04/19/2022 402220705 Waste Str Plant 501-5300-503-55001 12,225.50 Oilfield Environmental & Compl…2201810 04/12/2022 Blanket PO for lab Fees 21/22 501-5300-503-57010 299.00 Oilfield Environmental & Compl…2201951 04/12/2022 Blanket PO for lab Fees 21/22 501-5300-503-57010 299.00 Oilfield Environmental & Compl…2202111 04/22/2022 Blanket PO for lab Fees 21/22 501-5300-503-57010 299.00 Oilfield Environmental & Compl…2202113 04/24/2022 Blanket PO for lab Fees 21/22 501-5300-503-57010 237.00 Oilfield Environmental & Compl…2202115 04/22/2022 Blanket PO for lab Fees 21/22 501-5300-503-57010 554.00 Oilfield Environmental & Compl…2202563 05/10/2022 Blanket PO for lab Fees 21/22 501-5300-503-57010 299.00 GEOSYNTEC CONSULTANTS INC 467192 04/06/2022 Lab Fees- WWTP 501-5300-503-57010 6,226.09 Ray Morgan Company 3691507 05/04/2022 Lease Payments 501-5300-503-57011 348.40 Engel & Gray 24A00005 04/10/2022 Blanket PO for Sludge Disposal … 501-5300-503-57020 2,029.39 Engel & Gray 24H00005 04/17/2022 Blanket PO for Sludge Disposal … 501-5300-503-57020 1,991.90 Engel & Gray 24O00005 04/24/2022 Blanket PO for Sludge Disposal … 501-5300-503-57020 1,393.54 Engel & Gray 25100044 05/01/2022 Blanket PO for Sludge Disposal … 501-5300-503-57020 1,482.70 Engel & Gray 25800006 05/08/2022 Blanket PO for Sludge Disposal … 501-5300-503-57020 2,195.25 HDR Engineering, Inc. 1200429993 05/05/2022 Water/Wastewater Fee Study 501-5300-503-57024 1,287.24 Comcast 0775 04/15/22-1 04/15/2022 Acct# 939750775 501-5300-503-57064 39.50 Kiza, Inc. 1197 05/06/2022 Monthly Internet Service- May 501-5300-503-57064 300.00 ZWorld GIS 2022-0249 05/01/2022 GIS System Support 501-5300-503-57064 48.36 ZWorld GIS 2022-0249 05/01/2022 It Split 501-5300-503-57064 48.36 Level 3 Communications, LLC 288912779 04/17/2022 T-1 line 501-5300-503-57064 122.23 Frontier Communications 2900 04/28/22 04/28/2022 Acct# 805 688 2900 110481 5 501-5300-503-57064 74.77 Lanspeed 54105 05/04/2022 Monthly Billing - August 501-5300-503-57064 383.66 Lanspeed 54236 05/16/2022 Cables 501-5300-503-57064 5.55 Comcast 5898 04/28/2022 04/28/2022 Acct# 8155 70 0005 0125898 501-5300-503-57064 8.70 Frontier Communications 6997 04/19/2022 04/19/2022 Acct# 805 688 6997 072877 5 501-5300-503-57064 2.36 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-9056 -WWTP On Call 501-5300-503-57064 11.87 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4664 Nathan Giacinto 501-5300-503-57064 23.53 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-2568 Trevor Holly 501-5300-503-57064 22.00 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-757-2137 Paul Matsukas 501-5300-503-57064 0.11 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-1898 Nick Rivera 501-5300-503-57064 0.05 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-5943 Jeff Morss 501-5300-503-57064 2.44 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-325-8482 WWTP iPad 501-5300-503-57064 19.39 Verizon Wireless Services, LLC 9904537882 04/19/2022 805-588-4424 Mike Mathews 501-5300-503-57064 3.26 Department 5300 - WasteWater Total: 40,296.53
Grand Total: 2,789,993.45
29 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 9 of 12
Report Summary
Fund Summary
Fund Payment Amount
100 - GENERAL FUND 589,646.20
205 - SKYTT MESA LLMD 7,463.98
300 - CAPITAL PROJECTS FUND 26,828.77
500 - WATER FUND 1,945,896.52
501 - WASTEWATER FUND 52,845.03
502 - TRANSIT FUND 75,490.05
700 - SYV - TOURISM BUS IMP DIST 47,583.30
803 - WATER CAPITAL PROJECTS 27,203.60
804 - WWTP CAPITAL PROJECTS 17,036.00
Grand Total: 2,789,993.45
Account Summary
Account Number Account Name Payment Amount
100-1000-100-52002 Membership Dues 4,562.00
100-1000-100-57015 Printing and Publishing 82.20
100-1000-100-57016 Professional Services 14,041.25
100-1000-100-58001 City Hospitality 138.22
100-1000-100-63002 Audio/Video System R/M 2,210.00
100-1000-110-59006 Solvang Theaterfest 100,000.00
100-1000-110-59027 Rotary Club of the Santa … 25,000.00 100-1000-130-56006 Law Enforcement Contract 179,302.00
100-1100-105-51005 Retiree Medical/Dental/Li… 6,194.54
100-1100-120-43021 Accts Payable Discounts -20.98
100-1100-120-52003 Supplies 593.68
100-1100-120-52008 Postage 60.16
100-1100-120-57011 Lease Payments 518.68
100-1100-120-57012 Legal Fees 23,684.10
100-1100-120-57016 Professional Services 662.16
100-1100-120-57052 Temporary Agency Servic… 1,280.80
100-1100-120-60006 EOC Phone 42.75
100-1100-120-71009 Miscellaneous 0.02
100-1100-121-57064 IT Expenses 11,476.04
100-1200-200-52003 Supplies 593.68
100-1200-200-57007 General Plan 31,655.86
100-1200-200-57011 Lease Payments 167.65
100-1200-200-57012 Legal Fees 4,635.00
100-1200-201-57063 Code Enforcement 2,795.00
100-1200-210-57011 Lease Payments 70.73
100-1200-210-57016 Professional Services 19,655.94
100-1300-300-57011 Lease Payments 222.66
100-1300-310-31007 Park Reservation Fee 20.00
100-1300-350-52003 Supplies 43.09
100-1300-350-57001 P&R Marketing and Adver… 517.50
100-1300-350-57011 Lease Payments 170.27
100-1300-350-57016 Professional Services 1,597.50
100-1300-360-52005 Recreation Programs 83.30
100-1300-365-31008 Recreation Fees 105.00
100-1300-370-31008 Recreation Fees 836.50
100-1300-375-52005 Recreation Programs 400.96
100-1300-390-52005 Recreation Programs 69.40
100-1400-400-43020 TBID - Admin. Reimburse… -951.66
100-1400-400-59010 Tourism/Marketing Expen… 534.59
100-16002 REIMBURSEABLE A/P PA… 10,238.57
100-16003 Prepaid Expenditures 36,671.09
100-1600-300-52015 Vehicle Fuel 476.05
100-1600-300-63005 Capital Equipment 14,337.94
100-1600-310-52003 Supplies 475.76
30 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 10 of 12
Account Summary
Account Number Account Name Payment Amount
100-1600-310-53003 Repairs and Maintenance 1,959.36
100-1600-310-55001 Utilities 68.11
100-1600-310-57057 Pest Management 359.00
100-1600-320-52003 Supplies 1,902.22
100-1600-320-53003 Repairs and Maintenance 2,858.47
100-1600-320-55001 Utilities 111.14
100-1600-320-57023 Tree Maintenance 600.00
100-1600-330-52003 Supplies 518.88
100-1600-330-53003 Repairs and Maintenance 248.66
100-1600-330-55001 Utilities 53.62
100-1600-330-55002 Water and Sewer Charges 3,795.65
100-1600-330-57057 Pest Management 700.00
100-1600-340-55001 Utilities 13.92
100-1600-340-57029 Village Planter Maint. 3,000.00
100-1600-400-57005 Custodial-Restrooms 20,856.00
100-1600-600-52003 Supplies 595.45
100-1600-600-57011 Lease Payments 65.49
100-1600-600-57016 Professional Services 3,553.00
100-1600-605-57011 Lease Payments 123.12
100-1600-610-52003 Supplies 43.13
100-1600-610-55001 Utilities 996.60
100-1600-610-57057 Pest Management 300.00
100-1600-610-61009 Permit Fees 149.00
100-1600-620-52003 Supplies 43.13
100-1600-620-53003 Repairs and Maintenance 416.72
100-1600-620-55001 Utilities 695.12
100-1600-630-52003 Supplies 43.13
100-1600-630-53003 Repairs and Maintenance 350.87
100-1600-630-55001 Utilities 491.49
100-1600-650-55001 Utilities 104.00
100-1600-670-52003 Supplies 2,270.23
100-1600-670-55001 Utilities 354.00
100-1600-680-52003 Supplies 2,211.35
100-1600-680-55001 Utilities 722.31
100-1600-690-52003 Supplies 669.35
100-1600-690-52015 Vehicle Fuel 420.62
100-1600-690-53003 Repairs and Maintenance 5,605.83
100-1600-690-53007 Highway Entrance Signs 26.96
100-1600-690-55006 Street Light Power 67.65
100-1600-690-57011 Lease Payments 248.86
100-1600-690-57048 Traffic Counts 3,350.00
100-1600-690-70105 Projects 2,520.00
100-1600-700-57011 Lease Payments 52.39
100-1600-700-57023 Street Tree Management 10,440.00
100-1600-720-57011 Lease Payments 89.08
100-1600-720-57016 Professional Services - S… 7,541.25
100-1600-720-57022 Street Sweeping 3,047.44
100-1600-720-57028 Underground Alert 18.00
100-20036 Due to A/R Customer-Civic… 180.00
100-20037 Business Card Payable 9,545.60
205-3500-804-53005 Open Space/Landscape Mt 6,958.00
205-3500-804-55001 Utilities 505.98
300-1600-600-70105 Projects -GEN FUND 26,828.77
500-16003 Prepaid Expenditures 1,869,989.33
500-5100-105-51005 Retiree Medical/Dental/Li… 488.84
500-5100-501-51012 Education 225.00
500-5100-501-51014 Safety Gear 181.32
500-5100-501-52003 Supplies 705.61
31 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 11 of 12
Account Summary
Account Number Account Name Payment Amount
500-5100-501-52004 Utility Bill Printing/Supplies 268.27 500-5100-501-52008 Postage 1,629.56
500-5100-501-52014 Chlorination 2,092.69
500-5100-501-52015 Vehicle Fuel 715.76
500-5100-501-53003 Repairs and Maintenance 401.54
500-5100-501-53011 Well Repairs and Mainten… 3,650.00
500-5100-501-55005 Power for Pumping 10,188.08
500-5100-501-55010 Purchased Water 4,595.81
500-5100-501-57010 Lab Fees 615.00
500-5100-501-57011 Lease Payments 374.60
500-5100-501-57012 Legal Fees 18,124.93
500-5100-501-57024 Studies 3,603.20
500-5100-501-57028 Underground Alert 36.55
500-5100-501-57030 Water Meter Replacement 3,033.16
500-5100-501-57064 IT Expenses - Water Fund 1,200.08
500-5100-501-63008 Valve & FH Replacment P… 19,430.19
500-5100-501-70851 SCADA Upgrades 2,100.00
500-5100-501-70852 River Well Development 1,125.00
500-5100-501-70938 Water Conservation Progr… 1,122.00
501-16003 Prepaid Expenditures 5,495.76
501-5200-105-51005 Retiree Medical/Dental/Li… 488.72
501-5200-502-51014 Safety Gear 30.16
501-5200-502-52004 Utility Bill Printing/Supplies 268.27 501-5200-502-52009 Small Equipment 498.21
501-5200-502-52015 Vehicle Fuel 794.10
501-5200-502-55001 Utilities 203.95
501-5200-502-57011 Lease Payments 167.65
501-5200-502-57024 Studies 4,117.56
501-5200-502-57064 IT Expenses - Sewer 484.12
501-5300-105-51005 Retiree Medical/Dental/Li… 489.67
501-5300-503-52002 Membership Dues 150.00
501-5300-503-52003 Supplies 955.08
501-5300-503-52015 Vehicle Fuel 518.89
501-5300-503-53003 Repairs and Maintenance 3,840.69
501-5300-503-55001 Utilities 14,284.55
501-5300-503-57010 Lab Fees 8,213.09
501-5300-503-57011 Lease Payments 348.40
501-5300-503-57020 Sludge Disposal 9,092.78
501-5300-503-57024 Studies 1,287.24
501-5300-503-57064 IT Expenses - WWTP 1,116.14
502-5000-850-35021 Fare Box Revenue -4,514.66
502-5000-850-52008 Postage 23.41
502-5000-850-52015 Vehicle Fuel 11,956.07
502-5000-850-55003 Communications 105.00
502-5000-850-56003 Wine Country Express 1,666.66
502-5000-850-56010 Transit Contract 57,940.62
502-5000-850-57001 Marketing & Advertising 2,327.75
502-5000-850-57015 Printing and Publishing 322.70
502-5000-850-57016 Professional Services 5,662.50
700-1400-400-59016 SYVTBID Payments 46,631.64
700-1400-400-61003 City Admin Fee 951.66
803-5100-501-70105 Projects -WATER 27,203.60
804-5200-502-70105 Projects -SEWER 17,036.00
Grand Total: 2,789,993.45
Project Account Summary
Project Account Key Payment Amount
**None** 2,751,302.73
32 Expense Approval Report Payment Dates: 5/1/2022 - 5/31/2022 6/1/2022 11:27:03 AM Page 12 of 12
Project Account Summary
Project Account Key Payment Amount
City 348.40
Dist 38,342.32
Grand Total: 2,789,993.45
33 Agenda Item: 4.e
Solvang City Council STAFF REPORT
PREPARED BY: Rodger A. Olds, Director of Public Works/City Engineer MEETING DATE: June 13, 2022
SUBJECT: Approve a Contract with Tetra Tech, Inc. to provide general engineering support services for the amount not to exceed, $83,200 and for the term July 1, 2022 – June 30, 2023.
RECOMMENDATION:
Authorize City Manager to sole source and execute a contract with Tetra Tech, Inc. to provide general engineering support services in the not to exceed amount of $83,200.
DISCUSSION:
The City of Solvang Public Works Department has a continuing need for engineering services. The organizational structure for the Public Works Department Engineering Division includes an Associate Engineer, which is a professional level engineer with the capabilities to provide engineering related services such as CIP project management, development review, and oversight of City of Solvang engineering programs.
Staff has reached out to the current on-call contracted engineering firms, however; they do not have available staff resources. Tetra Tech, Inc. employs a staff member that has previously worked for the City of Solvang in the Associate Engineer position and is available to dedicate eight (8) and up to sixteen (16) hours per week. The projection of eight (8) hours per week at current billing rates projects to $83,200 for one year. The assigned staff member is a Senior Engineer I with an hourly billing rate of $200 per hour. Staff proposes to utilize this contracted Associate Engineer for assignments to keep certain CIP projects on track, which would allow the Public Works Engineering staff to focus on program development. This contracted Associate Engineer will also be able to provide institutional knowledge gained from years of working within the City of Solvang organization.
The City has been recruiting for an Associate Engineer for over a year. The current labor market is challenging for engineering labor and has recently changed the recruitment to include an Assistant Engineer which is a lesser experience sub-professional position. Upon hiring an Associate Engineer or Assistant Engineer level staff member (depending on qualifications), Staff proposes to keep the contract Associate Engineer on board for the remainder of the year contract term to allow for the new staff member to come up to speed with the programs and needs for the City of Solvang.
ALTERNATIVES:
City Council could deny Staff’s request for this contract. Staff will continue to work diligently to recruit a new Assistant Engineer.
FISCAL IMPACT:
The impact to the General Fund over the next year will be $83,200. The vacant Associate Engineer position has resulted a salary savings to the General Fund of $120,857 over fiscal year 2021/22. Until the hire of a new Engineering staff engineer the City will continue to realize salary savings.
Furthermore, if an assistant engineer were to be hired, there would be an additional salary savings to the City for this sub-professional position.
ATTACHMENTS:
A – Tetra Tech, Inc. – Agreement
34 CITY OF SOLVANG
PROFESSIONAL SERVICES AGREEMENT
PARTIES AND DATE. This Agreement is made and entered into this 1st day of July, 2022 (“Effective Date”) by and between the CITY OF SOLVANG, a Municipal Corporation and Charter City organized under the Constitution and laws of the State of California with its principal place of business at 1644 Oak Street, Solvang, CA 93463 (“City”) and TETRA TECH, INC., a Delaware Corporation with its principal place of business at 3475 E. Foothill Blvd, Pasadena, CA 91107 and local branch: 290 Valley Station Dr., Ste 102, Buellton CA 93427 (“Consultant”). City and Consultant are sometimes individually referred to as “Party” and collectively as “Parties” in this Agreement. The parties hereto, in consideration of the mutual covenants contained herein, hereby agree to the following terms and conditions:
1.0 GENERAL PROVISIONS
1.01 Term: This agreement will become effective on the date of execution set forth below, and will continue in effect until terminated as provided herein.
1.02 Services : Consultant shall perform the scope of work (tasks) described and set forth in Exhibit A, attached hereto and incorporated herein as though set forth in full. Consultant shall complete the tasks according to the project schedule which is also set forth in Exhibit A.
Consultant shall determine the method, details and means of performing the abovereferenced services.
Consultant may, at their own expense, employ such assistants and subconsultants, as Consultant deems necessary to perform the services required of Consultant by this agreement.
However, Consultant may not assign this agreement to any other person or entity in the performance of required project-related services, and the City may not control, direct or supervise Consultant’s assistants or employees in the performance of those services.
1.03 Standard of Performance: Consultant’s services shall be performed in accordance with generally accepted professional practices and principles and in a manner consistent with the level of care and skill ordinarily exercised by members of Consultant’s profession currently practicing under similar conditions. Whenever the scope of work requires or permits approval by the City, it is understood to be approval solely for the purposes of conforming to the requirements of the scope of work and not acceptance of any professional or other responsibility for the work. Such approval does not relieve the Consultant of responsibility for complying with the standard of performance or laws, regulations, industry standards, or from liability for damages caused by negligent acts, errors, omissions, noncompliance with industry standards, or the willful misconduct of Consultant or its subcontractors. By delivery of completed work, Consultant certifies that the work conforms to the requirements of this contract and all applicable federal, state and local laws. If Consultant is retained to perform services requiring a license, certification, registration or other similar requirement under California law, Consultant shall maintain that license, certification, registration or other similar requirement throughout the term of this Contract.
1.04 Compensation: In consideration for the services to be performed by Consultant, City agrees to pay Consultant monetary consideration for professional services in accordance with the fee schedule set forth in Exhibit A. The parties agree that total compensation for fees and costs for the services detailed in Exhibit A shall not exceed the sum of $83,200, unless and until this Agreement is amended as provided herein.
Attachment A
35 1.05 Billing/Payment Terms. All charges for Consultant’s services and authorized related reimbursable expenses shall be billed monthly, and all undisputed charges will be paid by City within 30 (thirty) days of receipt. The bills shall list all tasks under this Agreement, the task budget, project total budget, percentage completed for each task for that month, associated percentage billing against each task, and total billing for that month. In the event the Agreement is based on time & materials billing up to a not-to-exceed amount, the bill shall itemize by date all services and expenses provided during the invoice period (under this Agreement) including a brief description of the nature of work performed, the person or vendor performing them, the applicable billing rate, and the time expended. All Consultant service invoices must be approved by either the Public Works Director or the City Manager prior to payment.
2.0 OBLIGATIONS OF CONTRACTOR
2.01 Contract Management and Service Performance: Consultant Principal shall serve as the project manager and will personally prepare, or direct and supervise the preparation of, all work product called for by this agreement. Consultant represents that it has the qualifications, experience and facilities to properly perform all services hereunder in a thorough, competent, timely, and professional manner and shall, at all times during the term of this Agreement, have in full force and affect all licenses required of it by law. Consultant agrees to devote the hours and the human resources necessary to timely perform the services set forth in this agreement in an efficient, professional, and effective manner.
2.02 Avoidance of Conflict of Interest.
(a) Consultant may represent, perform services for, and be employed by additional individuals or entities, in Consultant’s sole discretion, as long as the performance of these extracontractual services does not interfere with or present a conflict with City’s business or interfere with the timely performance and completion of Consultant’s services under this Agreement. (b) Consultant shall comply with all conflict of interest laws and regulations including, without limitation, the City’s Conflict of Interest Code (on file in the City Clerk’s Office). All officers, employees and/or agents of Consultant who will be working on behalf of the City pursuant to this Agreement may be required to file Statements of Economic Interest. Therefore, it is incumbent upon the Consultant to notify the City of any staff changes relating to this Agreement.
(c) In accomplishing the scope of services of this Agreement, all officers, employees and/or agents of the Consultant unless as indicated in Subsection (d), will be performing a very limited and closely supervised function, and therefore, unlikely to have a conflict of interest arise. No disclosures are required for any officers, employees, and/or agents of Consultant, except as indicated in Subsection (d). _____ (Initials).
(d) In accomplishing the scope of services of this Agreement, Consultant will be performing a specialized or general service for the City, and there is substantial likelihood that the Consultant’s work product will be presented, either written or orally for the purpose of influencing a governmental decision. As a result, the following persons shall be subject to the City’s Conflict of Interest Code.
Bridget Elliot, P.E.
2.03 Tools and Instrumentalities: Consultant shall provide all tools and instrumentalities to perform the services under this agreement.
36 2.04 Workers’ Compensation and Other Employee Benefits: City and Consultant intend and agree that Consultant is an independent contractor of City and agree that Consultant and Consultant’s employees and agents have no right to Workers’ Compensation and other Citysponsored employee benefits. Consultant agrees to provide Workers’ Compensation and other employee benefits, where required by law, for Consultant’s employees and agents. Consultant agrees to hold harmless and indemnify City for any and all claims arising out of any claim for injury, disability, or death of Consultant and any of Consultant’s employees or agents.
2.05 Indemnification
(a) Non-design, non-construction Professional Services: To the fullest extent permitted by law (including, but not limited to California Civil Code Sections 2782 and 2782.8), Consultant shall indemnify, defend, and hold harmless the City, and its elected officials, officers, employees, volunteers, and agents (“City Indemnitees”), from and against any and all causes of action, claims, liabilities, obligations, judgments, or damages, including reasonable legal counsels’ fees and costs of litigation (“claims”), arising out of the Consultant’s performance or Consultant’s failure to perform its obligations under this Agreement or out of the operations conducted by Consultant, including the City’s active or passive negligence, except for such loss or damage arising from the sole negligence or willful misconduct of the City. In the event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding arising from Consultant’s performance of this Agreement, the Consultant shall provide a defense to the City Indemnitees or at the City’s option, reimburse the City Indemnitees their costs of defense, including reasonable legal fees, incurred in defense of such claims. (b) Non-design, construction Professional Services: To the extent the Scope of Services involve a “construction contract” as that phrase is used in Civil Code Section 2783, this paragraph shall apply in place of paragraph (a). To the fullest extent permitted by law (including, but not limited to California Civil Code Sections 2782 and 2782.8), Consultant shall indemnify, defend, and hold harmless the City, and its elected officials, officers, employees, volunteers, and agents (“City Indemnitees”), from and against any and all causes of action, claims, liabilities, obligations, judgments, or damages, including reasonable legal counsels’ fees and costs of litigation (“claims”), arising out of the Consultant’s performance or Consultant’s failure to perform its obligations under this Agreement or out of the operations conducted by Consultant, except for such loss or damage arising from the active negligence, sole negligence or willful misconduct of the City. In the event the City Indemnitees are made a party to any action, lawsuit, or other adversarial proceeding arising from Consultant’s performance of this Agreement, the Consultant shall provide a defense to the City Indemnitees or at the City’s option, reimburse the City Indemnitees their costs of defense, including reasonable legal fees, incurred in defense of such claims.
(c) Design Professional Services: In the event Consultant is a “design professional”, and the Scope of Services require Consultant to provide “design professional services” as those phrases are used in Civil Code Section 2782.8, this paragraph shall apply in place of paragraphs (a) or (b). To the fullest extent permitted by law (including, but not limited to California Civil Code Sections 2782 and 2782.8) Consultant shall indemnify, defend and hold harmless the City and its elected officials, officers, employees, volunteers and agents (“City Indemnitees”), from and against all claims, damages, injuries, losses, and expenses including costs, attorney fees, expert consultant and expert witness fees arising out of, pertaining to or relating to, the negligence, recklessness or willful misconduct of Consultant, except to the extent caused by the sole negligence, active negligence or willful misconduct of the City. Negligence, recklessness or willful misconduct of any subcontractor employed by Consultant shall be conclusively deemed to be the negligence, recklessness or willful misconduct of Consultant unless adequately corrected by Consultant. In the event the City Indemnitees are made a party 37 to any action, lawsuit, or other adversarial proceeding arising from Consultant’s performance of this Agreement, the Consultant shall provide a defense to the City Indemnitees or at the City’s option, reimburse the City Indemnitees their costs of defense, including reasonable legal fees, incurred in defense of such claims. In no event shall the cost to defend charged to Consultant under this paragraph exceed Consultant’s proportionate percentage of fault. However, notwithstanding the previous sentence, in the event one or more defendants is unable to pay its share of defense costs due to bankruptcy or dissolution of the business, Consultant shall meet and confer with other parties regarding unpaid defense costs. (d) Payment by City is not a condition precedent to enforcement of the indemnities in paragraph (a), (b), or (c). In the event of any dispute between Consultant and City, as to whether liability arises from the active negligence, sole negligence or willful misconduct of the City or its officers, employees, or agents, Consultant will be obligated to pay for City’s defense until such time as a final judgment has been entered adjudicating the City as having been actively negligent, solely negligent or as having engaged in willful misconduct. Except as otherwise required by Civil Code Section 2782.8, Consultant will not be entitled in the absence of such a determination to any reimbursement of defense costs including but not limited to attorney’s fees, expert fees and costs of litigation. The provisions of this Section 2.05 shall survive completion of Consultant’s services or the termination of this Agreement.
2.06 Insurance: Consultant shall maintain prior to the beginning of and for the duration of this Agreement insurance coverage as specified in Exhibit B attached to and part of this agreement.
3.0 OBLIGATIONS OF CITY
3.01 Cooperation: City agrees to comply with all reasonable requests of Consultant necessary to the performance of Consultant’s duties under this agreement. City employees, agents and officers of the City agree to disclose all information relevant to this project to Consultant. Consultant shall be entitled to reasonably rely upon the accuracy and completeness of information furnished by City, provided that Consultant shall give City prompt written notice of any known defects in such information.
4.0 TERMINATION OF AGREEMENT
4.01 Termination Notice: Notwithstanding any other provision of this agreement, any party hereto may terminate this agreement, at any time, without cause, by giving at least 30 (thirty) days’ prior written notice to the other parties to this agreement.
4.02 Termination on Occurrence of Stated Events: This agreement shall terminate automatically on the occurrence of any of the following events:
a. Sale of the business of any party;
b. The end of the 30 (thirty) days as set forth in section 4.01; c. End of the contract to which Consultant’s services were necessary; or d. Assignment of this agreement by Consultant without the consent of City. e. Death of any party.
4.03 Termination by any Party for Default: Should any party default in the performance of this agreement or materially breach any of its provisions, the non-breaching party, at its option, 38 may terminate this agreement, immediately, by giving written notice of termination to the breaching party.
4.04 Termination: This agreement shall terminate on June 30, 2023 unless earlier extended as set forth in this Section. The City, with the agreement of Consultant, is authorized to extend the term of this agreement beyond the termination date, as needed, under the same terms and conditions as set forth in this agreement. Any such extension shall be in writing and be an amendment to this agreement.
5.0 SPECIAL PROVISIONS
5.01 Additional Tasks as May Be Assigned by the City Manager: Prior to initiating any Consultant work on matters relating to the purposes of this Agreement, but outside the Scope of Services for this Agreement, it shall be the responsibility of Consultant to obtain written approval of the City Manager, prior to initiation of such tasks.
5.02 Time Schedule: Consultant is to begin work upon receipt and execution of City contract. It is contemplated that most of the services hereunder will be completed on or before.
TIME IS OF THE ESSENCE OF THIS CONTRACT. Consultant agrees to engage its best efforts to adhere strictly to the schedule set forth in Exhibit A and incorporated herein.
5.03 Work Outside Contract Scope: No payment for changed or additional work shall be made unless the changed or additional work has first been approved in writing by the City Manager and the parties have agreed upon the appropriate adjustment, if any, to the payment schedule and maximum payment amount for the changed or additional work. The Contract Manger may order changes or additions to the scope of work. Whether a change or addition to the scope of work is proposed by the Consultant or ordered by the City Manager, the parties shall in good faith negotiate an appropriate adjustment, if any, to the payment schedule and maximum payment for the changed or additional work. An approved change or addition, along with the payment adjustment, if any, will be effective upon an amendment to this contract executed by both parties. The amendment shall not render ineffective or invalidate unaffected portions of this contract.
5.04 Confidentiality:
(a) Confidential Nature of Information. Consultant shall treat all information obtained from the City in the performance of this contract as confidential and proprietary to the City.
Consultant shall treat all records and work product prepared or maintained by Consultant in the performance of this contract as confidential.
(b) Limitation on use and disclosure. Consultant agrees that it will not use any information obtained as a consequence of the performance of work for any purpose other than fulfillment of Consultant’s scope of work. Consultant will not disclose any information prepared for the City, or obtained from the City or obtained as a consequence of the performance of work to any person other than the City, or its own employees, agents or subcontractors who have a need for the information for the performance of work under this contract unless such disclosure is specifically authorized in writing by the City. (c) Security plan. If requested by the City Manager, Consultant shall prepare a security plan to assure that information obtained from the City or as a consequence of the performance of work is not used for any unauthorized purpose or disclosed to unauthorized persons.
Consultant shall advise the City of any request for disclosure of information or of any actual or potential disclosure of information.
39 (d) Survival. Consultant’s obligations under this paragraph shall survive the termination of this contract.
6.0 MISCELLANEOUS
6.01 Notices: Except as otherwise expressly provided by law, any and all notices or other communications required or permitted by this agreement or by law to be served on or given to any party to this agreement shall be in writing and delivered or, in lieu of such personal service, when deposited in the United States mail, first class postage prepaid, to the following address for each respective party:
PARTY ADDRESS
TO: CITY OF SOLVANG City of Solvang
1644 Oak Street
Solvang, CA 93463
Attention: City Clerk
Copy to: Dave Fleishman
City Attorney
Richards, Watson & Gershon
847 Monterey Street, Suite 206
San Luis Obispo, CA 93401
TO CONSULTANT: Tetra Tech Inc.
290 Valley Station Dr.,
Ste 102
Buellton CA 93427
6.02 Governing Law: This agreement and all matters relating to this agreement shall be governed by the laws of the State of California in force at the time, should any need for interpretation of this agreement or any decision or holding concerning this agreement arise.
6.03 Binding Effect: This agreement shall be binding on and shall inure to the benefit of the heirs, executors, administrators, successors and assigns of the parties hereto, but nothing in this Section shall be construed as consent by City to any assignment of this agreement or any interest in the agreement.
6.04 Remedies: The remedies set forth in this agreement shall not be exclusive, but shall be cumulative with, and in addition to, all remedies now or hereafter allowed by law or equity.
6.05 Due Authority: The parties hereby represent that the individuals executing this agreement are expressly authorized to do so on and in behalf of the parties.
6.06 Ownership of Work Product: Upon delivery, the work product, including without limitation, all original reports, writings, recordings, drawings, files, and detailed calculations developed under this contract are the property of the City. Consultant agrees that all copyrights, which arise from creation of the work pursuant to this contract, shall be vested in the City and waives and relinquishes all claims to copyright or other intellectual property rights in favor of the City. City acknowledges that its use of the work product is limited to the purposes contemplated by the scope of work and that the Consultant makes no representation of the 40 suitability of the work product for use in or application to circumstances not contemplated by the scope of work.
6.07. Integration and Modification: This contract represents the entire understanding and agreement of the City and Consultant as to those matters contained herein. This agreement correctly sets forth the obligations of the parties hereto to each other as of the date of this agreement. All agreements or representations respecting the subject matter of this agreement not expressly set forth or referred to in this agreement are null and void. No prior oral or written understanding shall be of any force or effect with respect to those matters covered hereunder.
This contract may not be modified, amended, or altered except in writing signed by the City and Consultant.
6.08. Advice of Counsel: The parties agree that they are aware that they have the right to be advised by counsel with respect to the negotiations, terms, and conditions of this contract, and that the decision of whether or not to seek the advice of counsel with respect to this contract is a decision which is the sole responsibility of each of the parties hereto. This contract shall not be construed in favor or against either party by reason of the extent to which each party participated in the drafting of the contract.
6.09. Independent Review: Each party hereto declares and represents that in entering this contract it has relied and is relying solely upon its own judgment, belief and knowledge of the nature, extent, effect and consequence relating thereto. Each party further declares and represents that this contract is being made without reliance upon any statement or representation not contained herein of any other party, or any representative, agent, or attorney of any other party.
6.10. Attorney Fees: In the event of any controversy, claim or dispute between the parties hereto, arising out of or relating to this agreement, or the breach hereof, the prevailing party shall be entitled, in addition to other such relief as may be granted, to a reasonable sum as and for attorney fees.
6.11 No waiver: The waiver of any breach by any party of any provision of this agreement shall not constitute a continuing waiver or a waiver of any subsequent breach of this agreement.
6.12. Assignment: This agreement is specifically not assignable by Consultant to any person or entity. Any assignment or attempt to assign by Consultant whether it be voluntary or involuntary, by operation of law or otherwise, is void and is a material breach of this agreement, giving rise to a right to terminate as set forth in Section 4.03.
6.13. Time for Performance: Except as otherwise expressly provided for in this agreement, should the performance of any act required by this agreement to be performed by either party be prevented or delayed by reason by any act of God, strike, lockout, labor trouble, inability to secure materials, epidemics, pandemics, or any other cause, except financial inability, which is the fault of the party required to perform the act, the time for performance of the act will be extended for a period of time equivalent to the period of delay and performance of the act during the period of delay will be excused: provided, however, that nothing contained in this Section shall exclude the prompt payment by either party as required by this agreement of the performance of any act rendered difficult or impossible solely because of the financial condition of the party required to perform the act.
6.14 Severability: Should any provision of this agreement be held by a court of competent jurisdiction or by a legislative or rulemaking act to be either invalid, void or unenforceable, the remaining provisions of this agreement shall remain in full force and effect, unimpaired by the holding, legislation or rule.
41 6.15. Construction: The parties agree that each has had an opportunity to have their counsel review this agreement and that any rule of construction to the effect that ambiguities are to be resolved against the drafting party shall not apply in the interpretation of this agreement or any amendments or exhibits thereto. The captions of the sections are for convenience and reference only, and are not intended to be construed to define or limit the provision to which they relate.
6.16. Amendments: Amendments to this agreement shall be in writing and shall be made only with the mutual written consent of all the parties to this agreement.
6.17. Signatures: The individuals executing this contract represent and warrant that they have the legal capacity and authority to do so on behalf of their respective legal entities.
IN WITNESS WHEREOF, the parties have executed this contract on the following date.
CITY OF SOLVANG CONTRACTOR
Tetra Tech, Inc.
By: By:
Xenia Bradford, City Manager Jason L. Fussel
Date: Date:
APPROVED AS TO FORM
Richards, Watson & Gershon
By:
Dave Fleishman, City Attorney
Date:
ATTEST:
_______________________________
Annamarie Porter, City Clerk
42 EXHIBIT A
SCOPE OF WORK,
Assist with general engineering services and CIP project oversight as assigned by the City Engineer. Estimated eight (8) hours per week
PROJECT SCHEDULE
General Engineering Services for the term on one year.
43 EXHIBIT B
INSURANCE REQUIREMENTS
Prior to the beginning of and throughout the duration of the Work, Consultant will maintain insurance in conformance with the requirements set forth below. Consultant will use existing coverage to comply with these requirements. If that existing coverage does not meet the requirements set forth here, Consultant agrees to amend, supplement or endorse the existing coverage to do so. Consultant acknowledges that the insurance coverage and policy limits set forth in this section constitute the minimum amount of coverage required. Any insurance proceeds available to City in excess of the limits and coverage required in this agreement and which is applicable to a given loss, will be available to City.
Consultant shall provide the following types and amounts of insurance:
Commercial General Liability Insurance using Insurance Services Office “Commercial General Liability” policy form CG 00 01, or a City approved equivalent. Defense costs must be paid in addition to limits. There shall be no cross liability exclusion for claims or suits by one insured against another. Limits are subject to review but in no event less than $1,000,000 per occurrence and in the aggregate.
Business Auto Coverage on ISO Business Auto Coverage form CA 00 01 including symbol 1 (Any Auto) or the equivalent. Limits are subject to review, but in no event to be less than $1,000,000 per accident. If Consultant owns no vehicles, this requirement may be satisfied by a non-owned auto endorsement to the general liability policy described above. If Consultant or Consultant’s employees will use personal autos in any way on this project, Consultant shall provide evidence of personal auto liability coverage for each such person.
Workers Compensation on a state-approved policy form providing statutory benefits as required by law with employer’s liability limits no less than $1,000,000 per accident or disease.
Professional Liability or Errors and Omissions Insurance as appropriate shall be written on a policy form coverage specifically designed to protect against acts, errors or omissions of the consultant and “Covered Professional Services” as designated in the policy must specifically include work performed under this agreement. The policy limit shall be no less than $1,000,000 per claim and in the aggregate. The policy must “pay on behalf of” the insured and must include a provision establishing the insurer’s duty to defend. The policy retroactive date shall be on or before the effective date of this agreement.
Insurance procured pursuant to these requirements shall be written by insurers that are admitted carriers in the state of California and with an A.M. Bests rating of A- or better and a minimum financial size VII.
General conditions pertaining to provision of insurance coverage by Consultant. Consultant and City agree to the following with respect to insurance provided by Consultant:
1. Consultant agrees to have its insurer endorse the third party general liability coverage required herein to include as additional insureds City, its officials, employees and agents, using standard ISO endorsement No. CG 2010 with an edition prior to 1992, or a City approved equivalent. Consultant also agrees to require all contractors, and subcontractors to do likewise.
2. No liability insurance coverage provided to comply with this Agreement shall prohibit Consultant, or Consultant’s employees, or agents, from waiving the right of subrogation prior to a loss. Consultant agrees to waive subrogation rights against City regardless of the applicability of any insurance proceeds, and to require all contractors and subcontractors to do likewise.
3. All insurance coverage and limits provided by Consultant and available or applicable to this agreement are intended to apply to the full extent of the policies. Nothing contained in this Agreement 44 or any other agreement relating to the City or its operations limits the application of such insurance coverage.
4. None of the coverages required herein will be in compliance with these requirements if they include any limiting endorsement of any kind that has not been first submitted to City and approved of in writing.
5. Consultant’s general liability policy shall not contain any provision or definition that would serve to eliminate so-called “third party action over” claims, including any exclusion for bodily injury to an employee of the insured or of any contractor or subcontractor.
6. All coverage types and limits required are subject to approval, reasonable modification and reasonable additional requirements by the City, as the need arises. Consultant shall not make any reductions in scope of coverage (e.g. elimination of contractual liability or reduction of discovery period) that may affect City’s protection without City’s prior written consent.
7. Proof of compliance with these insurance requirements, consisting of certificates of insurance evidencing all of the coverages required and an additional insured endorsement to Consultant’s general liability policy, shall be delivered to City at or prior to the execution of this Agreement. In the event such proof of any insurance is not delivered as required, or in the event such insurance is canceled at any time and no replacement coverage is provided, City has the right, but not the duty, to obtain any insurance it deems necessary to protect its interests under this or any other agreement and to pay the premium. Any premium so paid by City shall be charged to and promptly paid by Consultant or deducted from sums due Consultant, at City option.
8. Certificate(s) are to reflect that the insurer will provide 30 days notice to City of any cancellation of coverage by the carrier.
9. It is acknowledged by the parties of this agreement that all insurance coverage required to be provided by Consultant or any subcontractor, is intended to apply first and on a primary, noncontributing basis in relation to any other insurance or self insurance available to City.
10. Consultant agrees to require that subcontractors, and any other party involved with the project who is brought onto or involved in the project by Consultant, provide the same minimum insurance coverage required of Consultant. Consultant agrees to monitor and review all such coverage and assumes responsibility for ensuring that such coverage is provided in conformity with the requirements of this section. Consultant agrees that upon request, all agreements with subcontractors and others engaged in the project will be submitted to City for review.
11. If Consultant’s existing coverage includes a deductible or self-insured retention, the deductible or selfinsured retention must be declared to the City. At that time the City shall review options with the Consultant, which may include reduction or elimination of the deductible or self-insured retention, substitution of other coverage, or other solutions. Consultant shall be responsible for paying any deductibles or self-insured retentions on its policies.
12. The City reserves the right at any time during the term of the contract to change the amounts and types of insurance required by giving the Consultant ninety (90) days advance written notice of such change. If such change results in substantial additional cost to the Consultant, the City will negotiate additional compensation proportional to the increased benefit to City.
13. For purposes of applying insurance coverage only, this Agreement will be deemed to have been executed immediately upon any party hereto taking any steps that can be deemed to be in furtherance of or towards performance of this Agreement. 45 14. Consultant acknowledges and agrees that any actual or alleged failure on the part of City to inform Consultant of non-compliance with any insurance requirement in no way imposes any additional obligations on City nor does it waive any rights hereunder in this or any other regard.
15. Consultant will renew the required coverage annually as long as City, or its employees or agents face an exposure from operations of any type pursuant to this agreement. This obligation applies whether or not the agreement is canceled or terminated for any reason. Termination of this obligation is not effective until City executes a written statement to that effect.
16. Consultant shall provide proof that policies of insurance required herein expiring during the term of this Agreement have been renewed or replaced with other policies providing at least the same coverage. Proof that such coverage has been ordered shall be submitted prior to expiration. A coverage binder or letter from Consultant’s insurance agent to this effect is acceptable. A certificate of insurance and/or additional insured endorsement as required in these specifications applicable to the renewing or new coverage must be provided to City within five days of the expiration of the coverages.
17. The provisions of any workers’ compensation or similar act will not limit the obligations of Consultant under this agreement. Consultant expressly agrees not to use any statutory immunity defenses under such laws with respect to City, its employees, officials and agents.
18. Requirements of specific coverage features or limits contained in this section are not intended as limitations on coverage, limits or other requirements nor as a waiver of any coverage normally provided by any given policy. Specific reference to a given coverage feature is for purposes of clarification only as it pertains to a given issue, and is not intended by any party or insured to be limiting or all-inclusive.
19. These insurance requirements are intended to be separate and distinct from any other provision in this agreement and are intended by the parties here to be interpreted as such.
20. The requirements in this Section supersede all other sections and provisions of this Agreement to the extent that any other section or provision conflicts with or impairs the provisions of this Section.
21. Consultant agrees to be responsible for ensuring that no contract used between itself and its subconsultants reserves the right to charge City or Consultant for the cost of additional insurance coverage required by this agreement. Any such provisions are to be deleted with reference to City. It is not the intent of City to reimburse any third party for the cost of complying with these requirements.
There shall be no recourse against City for payment of premiums or other amounts with respect thereto.
22. Consultant agrees to provide immediate notice to City of any claim or loss against Consultant arising out of the work performed under this agreement. City assumes no obligation or liability by such notice, but has the right (but not the duty) to monitor the handling of any such claim or claims if they are likely to involve City.
46 EXHIBIT C
FEE SCHEDULE
47 Operations Management
Principal in Charge 350.00
Project Management
Project Manager 1 190.00
Project Manager 2 210.00
Project Manager 3 230.00
Sr Project Manager 250.00
QA/QC Manager 180.00
Engineers
(Civil, Structural, Electrical)
Engineer 1 110.00
Engineer 2 120.00
Engineer 3 130.00
Project Engineer 1 150.00
Project Engineer 2 180.00
Sr Engineer 1 200.00
Sr Engineer 2 230.00
Sr Engineer 3 260.00
Principal Engineer 340.00
Surveying
Survey Tech 1 105.00
Survey Tech 2 120.00
Survey Crew Chief 130.00
Surveying Specialist 130.00
Land Surveyor 135.00
Sr Land Surveyor 210.00
Survey Crew (Non-Prevailing)
1-person Survey Crew 165.00
2-person Survey Crew 245.00
3-person Survey Crew 325.00
Survey Crew (Prevailing)
1-person Survey Crew 195.00
2-person Survey Crew 330.00
3-person Survey Crew 455.00
Landscape Architects
Principal Landscape Architect 320.00
Landscape Architect Designer 130.00
Computer Aided Design (CAD)
CAD Designer 110.00
Project Administration
Project Assistant 1 65.00
Project Assistant 2 75.00
Project Administrator 95.00
Sr Project Administrator 115.00
Reimbursables
Photo Copies (B&W 8.5”x11”) 0.20/Each
Photo Copies (B&W 11”x17”) 0.50/Each
Color Copies (up to 8.5"x11") 2.00/Each
Color Copies (to 11"x17") 3.00/Each
Compact Discs 10/each
Large format copies 0.50 S.F.
Mileage-Company Vehicle 0.80/mile
Mileage-POV 0.55/mile*
EXHIBIT C
TETRA TECH – 2021
STANDARD HOURLY BILLING RATES AND EXPENSE REIMBURSEMENT SCHEDULE NOTE: Rates subjecttochangeannually
CIVIL ENGINEERINGDESIGN
*Current GSA POV mileage is subject to change.
All ODCs and any other services performed by subcontractors will be billed at cost plus 10%. 48 v Agenda Item Number: 5
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
Jose Acosta, Utilities Director
MEETING DATE: June 13, 2022
SUBJECT: Public Hearing to Consider Proposition 218 Utility Rates, consider written Protests, declaring Results Of Majority Protest Proceedings and Adopt Resolution No. 22-1172
RECOMMENDATION:
Staff recommends Council
a. Open the Public Hearing, receive Public Comments, declare results of majority protest proceeding; and,
b. Close the Public Hearing; and
c. Adopt resolution 22-1172 implementing new rate structure for FY’s 22-23 through 26-27.
SUMMARY:
The City of Solvang water and sewer rates have not been increased in the last 6-year period, since February 2016. The last utilities rate study was performed in 2011. In 2021, the City commenced the competitive bid process to seek a consultant to assist with a thorough rate study. In May 2021, the City contracted with HDR Engineering to complete the rate study.
The rate study has gone through a preliminary presentation to Council and a public input workshop.
HDR Engineering representative Shawn Koorn has modified the rate study based on input from City staff, City Council, and public input.
Under Proposition 218, there is a public hearing requirement for changing the City’s water and wastewater rates. At the March 14, 2022, meeting Council provided direction to staff for setting of a Proposition 218 hearing for June 13, 2022. Notice of the hearing was mailed to utility users and property owners on April 25, 2022. At the public hearing, the City Council receives input from the public on the proposed changes to water and wastewater rates. If written protests are received for at least a majority (50% plus one) of affected parcels prior to the closure of the public hearing, no further proceedings to impose the water or wastewater rate changes may take place during the ensuing fiscal year. If protests received are not more than 50% of the eligible parcels, the Council may proceed to adopt a resolution affirming and revising the City’s water and wastewater rates for FY’s 22-23 through 26-27.
DISCUSSION:
The City of Solvang water and sewer rates have not been increased since February of 2016. An RFP for completing a comprehensive water and wastewater study was released in January of 2021. In May of 2021, the City awarded the contract for the study to HDR Engineering, with Mr. Shawn Koorn serving as the lead representative on this project.
The purpose of the rate study is for the following purposes:
49 - Provide adequate revenue flows allowing city staff to operate and maintain the city’s water and wastewater infrastructure
- Develop proportional and cost-based rates, satisfying the requirements of Proposition 218 - Utilizing generally accepted methodologies for development - Demonstrate a sensible financial plan meeting the criteria set forth - The last adjustment for the City’s water and wastewater rates were implemented in 2016.
HDR Engineering has collaborated with city staff to compile an initial study which was presented to City Council on November 22, 2021. One of the next steps for HDR Engineering to undertake after the November Council presentation was to make a presentation at a public workshop.
On February 12, 2022, City staff and Mr. Koorn held a public workshop for presentation of the rate study. There were several members of the public in attendance at this meeting, in person and via zoom. A few members of the public provided comments, suggestions, and feedback on the presentation. Mr. Koorn and staff gathered this information for collaborative discussion. The presentation this evening is inclusive of feedback from the public, input from city staff and Council direction.
City Staff and Mr. Koorn presented the updated study, based on public input and Council direction at the March 14, 2022, Council meeting. At this meeting Council provided direction for staff to set a Proposition 218 public hearing, for June 13, 2022, providing an opportunity for the constituents to submit their protests and input regarding the proposed rate structure. Based on the results of the public hearing, staff will be seeking for Council to provide direction on implementation of the proposed rate structure.
Mr. Koorn will be present this evening for presentation of the rate study and available to answer questions. At the conclusion of the presentation and discussion by City Council, staff is seeking direction to move forward with implementation of the rate study recommendations. If the proposed rate study is adopted the new rates will take effect August 1, 2022.
FISCAL IMPACT:
Fiscal impact would be sustainable revenue flows for both Water and Wastewater funds.
ATTACHMENTS:
A. Water and Wastewater Rate Study Recommendations PPT
B. Resolution 22-1172 adopting new water and wastewater fees for fiscal years 2022 through 2027 50 Water and Wastewater
Rate StudyRate Study Recommendations
June 13, 2022
51 • Provide sufficient revenue to operate and maintain City’s water and wastewater infrastructure
• Develop proportional and cost‐based water and
sewer rates
Meet the requirements of Proposition 218
• Develop the study using generally accepted
methodologies
Tailored to the City’s systems and customer
characteristics
• Reflect prudent financial planning criteria
• Last water and wastewater rate adjustment was in
2016
2 Purpose of the
Rate Study
52 Establishing
Cost‐BasedWater and
WastewaterRates Rate Design
Design rates for each class of service to meet the revenue needs of the utility, along with the cost of service proportional distribution of costs Cost of Service
Proportionally distributed the revenue requirement between the various customer classes of service
Revenue Requirement
Compares the revenue of the utility to the expenses to evaluate the level of overall rate revenues
3 53
Revenue
RequirementResults
54 Overview of
the Revenue
Requirements
• Determines the level of revenue (rate) adjustment
necessary
Compares utility
revenues to expenses
• Maintaining sufficient ending reserve balances• Attaining target debt service coverage (DSC) ratio Uses prudent financial
planning criteria
• Five‐year rate schedule; ten‐year financial plan Reviews a specific time period• No transfer of funds from other City funds • Rates support each utility’s operations and capital
Utility is analyzed on a
“stand‐alone basis”
• Generally accepted method for municipal utilities Utilizes the “cash basis” methodology 5 55
Summary of
the WaterRevenueRequirement
6 56
Summary of
the Wastewater
RevenueRequirement
7 57
Summary of
the Water andWastewaterRevenueRequirement
• Rate revenue adjustments are necessary
Both water and wastewater utilities
• Adjustments are driven by:
Adequate funding for necessary capital improvements
Inflationary increases in operating expenses
• City is anticipating long‐term borrowing for
necessary capital improvements
$6.25 million for water in FY 25 – FY 27
$19 million for wastewater in FY 25 ‐ FY 27
• Need to maintain strong financial metrics
Debt service coverage ratios Prudent reserve fund balances 8 58
Cost of Service
59 Overview of
the Cost ofService
What is cost of service?
• Analysis to proportionally distribute the revenue
requirement to the customer classes of service
Why cost of service
• Avoids interclass subsidies
• Revenues reflect costs
• Meet the proportionality requirements of Proposition 218 Objectives of Cost of Service
• Determine if subsidies exist• Develop average unit costs 10 60
Cost of
Service KeyAssumptions
Water Customer classes
Single Family
Multi‐family
Commercial Irrigation
Primary cost drivers
Average consumption
Peak consumption Customer (fixed) costs
Results provide the relationship
between current revenues and
current costs
Wastewater Customer classes
Single Family
Multi‐family
Commercial ‐ Low Commercial ‐ High
Primary cost drivers
Total wastewater volumes
Strength of wastewater
Customer (fixed) costs
Results provide the relationship
between current revenues and
current costs
11 61
FY 22‐23 Water Average Unit Costs
12 𝑭𝒊𝒙𝒆𝒅 𝑪𝒉𝒂𝒓𝒈𝒆 ൌ 𝐴𝑙𝑙𝑜𝑐𝑎𝑡𝑒𝑑 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝐶𝑜𝑠𝑡𝑠 ൊ 𝑇𝑜𝑡𝑎𝑙 𝐸𝑞𝑢𝑖𝑣𝑎𝑙𝑒𝑛𝑡 𝑀𝑒𝑡𝑒𝑟𝑠 ൊ 12 𝑀𝑜𝑛𝑡ℎ𝑠 $75.08 ൌ $2,892,839 ൊ 3,211 ൊ 12
𝑪𝒐𝒏𝒔𝒖𝒎𝒑𝒕𝒊𝒐𝒏 𝑪𝒉𝒂𝒓𝒈𝒆 ൌ
𝐶𝑜𝑚𝑚𝑜𝑑𝑖𝑡𝑦 𝑎𝑛𝑑 𝐶𝑎𝑝𝑎𝑐𝑖𝑡𝑦 𝐶𝑜𝑠𝑡𝑠
𝑇𝑖𝑒𝑟 𝑜𝑟 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝐶𝑙𝑎𝑠𝑠 𝐶𝑜𝑛𝑠𝑢𝑚𝑝𝑡𝑖𝑜𝑛
62 FY 22‐23 Wastewater Cost of Service Summary
13 63
Summary of
the Water andWastewaterCost of Service
• Minor cost differences do exist
Both water and wastewater utilities
• First comprehensive cost of service study in some
time
System and customer characteristics change over time
Need to re‐evaluate periodically to revise and reflect results
• Recommend proposed water and wastewater rates
reflect results of the revenue requirement and cost
of service analyses
Meet the intent and requirement of Proposition 218
• First year of proposed rates is a “reset” year
Subsequent years are “across the board” based on the
overall revenue needs
14 64
Rate Design
65 Proposed Water Rates – Fixed Charge
16 Present
Rates
Proposed
Rates
FY 22‐23
Proposed
Rates
FY 23‐24
Proposed
Rates
FY 24‐25
Proposed
Rates
FY 25‐26
Proposed
Rates
FY 26‐27
Fixed Charge ‐ $/Month
5/8" $75.43 $75.08 $79.21 $83.57 $88.17 $93.02
3/4" 113.15 112.62 118.81 125.34 132.23 139.50
1" 188.58 187.70 198.02 208.91 220.40 232.52
1 1/2" 377.17 375.42 396.07 417.85 440.83 465.08
2" 603.47 600.67 633.71 668.56 705.33 744.12
3" 1,206.94 1,201.34 1,267.41 1,337.12 1,410.66 1,488.25 4" 1,885.84 1,877.09 1,980.33 2,089.25 2,204.16 2,325.39 6" 3,771.68 3,754.18 3,960.66 4,178.50 4,408.32 4,650.78 8” 6,034.69 6,006.69 6,337.06 6,685.60 7,053.31 7,441.24 Fixed charges are based on the cost of service unit costs (customer costs ÷ equivalent meters) for FY 22‐23 66 Proposed Water Rates – Consumption Charge
17 Present
Rates
Proposed
Rates
FY 22‐23
Proposed
Rates
FY 23‐24
Proposed
Rates
FY 24‐25
Proposed
Rates
FY 25‐26
Proposed
Rates
FY 26‐27
Consumption Charge ‐ $/CCF
Single Family
0 – 16 ccf $3.45 ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐
16 + ccf 4.05 ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐0 – 15 ccf ‐‐‐ $4.08 $4.30 $4.54 $4.79 $5.05 15 – 35 ccf ‐‐‐ 4.62 4.87 5.14 5.42 5.72
35 + ccf ‐‐‐ 5.35 5.64 5.95 6.28 6.63
Multi‐Family – All Consumption $3.75 $4.13 $4.36 $4.60 $4.85 $5.12 Commercial – All Consumption 3.75 $4.14 $4.37 $4.61 $4.86 $5.13 Irrigation – All Consumption 3.75 $4.45 $4.69 $4.95 $5.22 $5.51 FY 22‐23 consumption charges are based on the cost of service unit costs (Avg./Peak costs ÷ consumption by class/tier) 67 Single Family
Water Bill
Comparison
18 68
Local and Regional Residential Water Bill Comparison
19 69
Proposed Wastewater Rates
20 Present
Rates
Proposed
Rates
FY 22‐23
Proposed
Rates
FY 23‐24
Proposed
Rates
FY 24‐25
Proposed
Rates
FY 25‐26
Proposed
Rates
FY 26‐27
Fixed Charge ‐ $/Month
Single Family $34.65 $49.88 $58.61 $68.87 $79.54 $91.87 Multi‐Family 34.65 47.90 56.28 66.13 76.38 88.22
Com & Ind 34.65 39.43 46.33 54.44 62.88 72.63
Com & Ind – High 34.65 42.14 49.51 58.17 67.19 77.60
Volumetric Charge ‐ $/CCF
Single Family $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Multi‐Family 0.00 0.00 0.00 0.00 0.00 0.00
Com & Ind 2.85 4.06 4.77 5.60 6.47 7.47
Com & Ind – High 7.42 7.89 9.27 10.89 12.58 14.53
70 Local and Regional Residential Sewer Bill Comparison 21 71
Local and Regional Residential Combined Bill Comparison 22 72
Study
Recommendations
• Rate revenue adjustments are necessary to
support the operating and capital needs of
both utilities
• Cost of service analysis results provide cost‐
based and proportional rates for each
customer class of service
• Proposed rates for FY 2022/23 through FY
2026/27 have been developed
• Recommend adoption of the proposed rates
23 73
Questions and Discussion
24 74
RESOLUTION NO. 22-1172
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG,
CALIFORNIA, ADOPTING NEW WATER AND WASTEWATER FEES
FOR FISCAL YEARS 2022-23 THROUGH 2026-27
WHEREAS, on February 12, 2022, City staff held a public workshop to receive feedback on the proposed rate structure; and
WHEREAS, on March 14, 2022 at a Regular Council meeting, the Council reviewed information about the proposed water and wastewater fees and directed staff to issue Proposition 218 Public Hearing notices for June 13, 2022 to all residents and rate payers; and adopted the City of Solvang Water and Wastewater, Rate Study (Study); and WHEREAS, on April 25, 2022, to comply with Proposition 218 requirements, Notice of the Public Hearing was mailed to property owners and rate payers of the proposed rates; and WHEREAS, on April 21, 2022 a Notice of Public hearing was published in the newspaper of local circulation; and
WHEREAS, the City collected written protests of the proposed water and/or wastewater rates up to and including the Council's public hearing of the matter; and WHEREAS, on June 13, 2022, the Council held a duly-noticed public hearing at which all interested parties were given the opportunity to be heard and to submit any additional written protests of the new water and wastewater rates; and
WHEREAS, at the conclusion of the public hearing, it was staff's determination that protests had been received for less than a majority of eligible parcels; and WHEREAS, the water and wastewater fees will support providing clean, safe, and reliable drinking water; protecting public health and the environment with proper wastewater treatment; and maintaining sustainable water and wastewater systems.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. Fee Schedule Adoption. The City Council approves and adopts the additions to the existing fee schedule set forth in Exhibit A (Water Rates for FY 2022-23 through FY 2026- 27) and Exhibit B (Wastewater Rates for FY 2022-23 through FY 2026-27) to this Resolution, effective August 1, 2022. The revenues generated from water rates would be collected in the Water Enterprise Fund. The revenues generated from wastewater rates would be collected in the Wastewater Enterprise Fund. The City Council specifically finds that the fees adopted are reasonable and do not exceed the cost of providing the service.
SECTION 2. Collection and Listing of Fees. Exhibit A and Exhibit B schedule of rates and charges are hereby directed to be computed and applied by City Administrative Services.
SECTION 3. Separate Fee for Each Process. All fees set forth by this resolution are for each identified process; additional fees shall be required for each additional process or service that is requested or required. Where fees are indicated on a per-unit of measurement basis the fee is Attachment B
75 for each identified unit or portion thereof within the indicated ranges of such units.
SECTION 4. Constitutionality. If any portion of this resolution is declared invalid or unconstitutional then it is the intention of the City Council to have passed the entire Resolution and all its component parts, and all other sections of this resolution shall remain in full force and effect.
SECTION 5. Copy Available to Public. A copy of Exhibit A and Exhibit B shall be maintained in the Administrative Services Department Office and in the City Clerk's files for review by the public during business hours.
SECTION 6. Effective Date. These revisions to the fee schedule set forth in this Resolution shall go into full force and effect on August 1, 2022.
SECTION 7. The City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.
PASSED, APPROVED, AND ADOPTED on this 13th day of June 2022. ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 76 STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certifythat Resolution No. 22-1172 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 13th day of June 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
77 Proposed Water Rates – Fixed Charge
Present
Rates
Proposed
Rates
FY 22‐23
Proposed
Rates
FY 23‐24
Proposed
Rates
FY 24‐25
Proposed
Rates
FY 25‐26
Proposed
Rates
FY 26‐27
Fixed Charge ‐ $/Month
5/8" $75.43 $75.08 $79.21 $83.57 $88.17 $93.023/4" 113.15 112.62 118.81 125.34 132.23 139.50 1" 188.58 187.70 198.02 208.91 220.40 232.52
1 1/2" 377.17 375.42 396.07 417.85 440.83 465.08
2" 603.47 600.67 633.71 668.56 705.33 744.12
3" 1,206.94 1,201.34 1,267.41 1,337.12 1,410.66 1,488.25 4" 1,885.84 1,877.09 1,980.33 2,089.25 2,204.16 2,325.39 6" 3,771.68 3,754.18 3,960.66 4,178.50 4,408.32 4,650.78 8” 6,034.69 6,006.69 6,337.06 6,685.60 7,053.31 7,441.24 Fixed charges are based on the cost of service unit costs (customer costs ÷ equivalent meters) for FY 22‐23 Exhibit A
78 Proposed Water Rates – Consumption Charge
Present
Rates
Proposed
Rates
FY 22‐23
Proposed
Rates
FY 23‐24
Proposed
Rates
FY 24‐25
Proposed
Rates
FY 25‐26
Proposed
Rates
FY 26‐27
Consumption Charge ‐ $/CCF
Single Family
0 – 16 ccf $3.45 ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐16 + ccf 4.05 ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐ ‐‐‐ 0 – 15 ccf ‐‐‐ $4.08 $4.30 $4.54 $4.79 $5.05
15 – 35 ccf ‐‐‐ 4.62 4.87 5.14 5.42 5.72
35 + ccf ‐‐‐ 5.35 5.64 5.95 6.28 6.63
Multi‐Family – All Consumption $3.75 $4.13 $4.36 $4.60 $4.85 $5.12 Commercial – All Consumption 3.75 $4.14 $4.37 $4.61 $4.86 $5.13Irrigation – All Consumption 3.75 $4.45 $4.69 $4.95 $5.22 $5.51 FY 22‐23 consumption charges are based on the cost of service unit costs (Avg./Peak costs ÷ consumption by class/tier) 79 Proposed Wastewater Rates
Present
Rates
Proposed
Rates
FY 22‐23
Proposed
Rates
FY 23‐24
Proposed
Rates
FY 24‐25
Proposed
Rates
FY 25‐26
Proposed
Rates
FY 26‐27
Fixed Charge ‐ $/Month
Single Family $34.65 $49.88 $58.61 $68.87 $79.54 $91.87Multi‐Family 34.65 47.90 56.28 66.13 76.38 88.22 Com & Ind 34.65 39.43 46.33 54.44 62.88 72.63
Com & Ind – High 34.65 42.14 49.51 58.17 67.19 77.60
Volumetric Charge ‐ $/CCF
Single Family $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Multi‐Family 0.00 0.00 0.00 0.00 0.00 0.00 Com & Ind 2.85 4.06 4.77 5.60 6.47 7.47
Com & Ind – High 7.42 7.89 9.27 10.89 12.58 14.53
Exhibit B
80 v Agenda Item Number: 6
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
David Fleishman, City Attorney
MEETING DATE: June 13, 2022
SUBJECT: Public Hearing to consider introduction for first reading by Title Only of Ordinance No. 22-0357 Title 11 Modifications Regarding Walk-Up Food Services Windows
RECOMMENDATION:
That the Council approve Ordinance 22-0357 for the first hearing amending Title 11 to allow walk-up food service windows facing outdoor patios and seating areas on private property but continue to prohibit other types of walk-up windows in the Tourist Related Commercial (TRC) Zone.
SUMMARY:
The Planning Division has received several applications for projects with walk-up food service window elements facing outdoor patios and seating areas on private property. The Solvang Municipal Code currently defines Walk-Up Food Service Windows as, “an opening in an exterior wall of a building through which food, beverage, and other consumable items are provided or served to the general public upon payment of a fee or charge” (Section 11-3-1) and prohibits walk up food service windows in the TRC, “[n]o new or expanded walk-up food service window shall be permitted in the TRC Tourist Commercial District of the city” (Section 11-12-7(C)).
The prohibition on walk-up food service windows in the TRC was adopted by the City Council in 1994.
At that time the Planning Commission’s recommendation to the City Council was to allow for walk-up food service windows facing private patios but to otherwise prohibit walk-up food service windows in the TRC. The City Council however chose to prohibit all new walk-up food service windows in the TRC and to grandfather in four walk-up food service windows that were already in operation at the time. Two of those are still in operation. Based on staff’s review of the relevant legislative history, it is not clear from a policy perspective why the 1994 City Council declined to follow the 1994 Planning Commission’s recommendation.
Due to the interest in walk-up food service windows facing outdoor patios and seating areas on private property and the history of the prohibition, staff requested policy direction from City Council on the matter. At its March 14, 2022 meeting, the City Council directed staff to develop amendments to allow for walk-up windows opening to outdoor patios and seating areas on private property in the TRC but to otherwise continue to prohibit walk-up food service windows in the TRC.
The Planning Commission informally considered this item at the April 4, 2022 meeting. The Planning Commission agreed with allowing walk-up windows facing outdoor patios and seating areas on private property and suggested such walk-up windows should only be allowed if the patio or seating area exceeds a minimum size, there is adequate space on private property for customers to line up at the window and applicable disability access standards are met. Staff developed draft code amendments consistent with this direction.
81 At the meeting on May 2, 2022, the Planning Commission considered the draft code amendments incorporating their feedback from the April 4, 2022 meeting. The Commissioners requested that a provision be added that prohibits walk-up food service windows fronting public rights-of-way, or sidewalks, because they want to prevent people from lining up on a public right-of-way. The resolution was passed 4-0, with one Commissioner having recused himself from discussion and voting.
FISCAL IMPACT:
Adoption of the Ordinance may result in minor costs of recodification and implementation of ordinance changes but such costs are expected to be within existing budgetary limits.
ATTACHMENTS:
A – Draft Ordinance No. 22-0357
B – Proposed Amendments to Address Walk-Up Food Service Windows in the TRC 82 ORDINANCE NO. 22-0357
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA, AMENDING TITLE 11 OF THE SOLVANG MUNICIPAL CODE TO ADDRESS WALK-UP FOOD SERVICE
WINDOWS FACING OUTDOOR PATIOS AND SEATING AREAS ON PRIVATE PROPERTY IN THE
TOURIST RELATED COMMERCIAL (TRC) ZONE AND MAKE A DETERMINATION OF EXEMPTION
UNDER THE CALIFORNIA ENVIRONMENTAL QUALITY ACT
WHEREAS, the Solvang Municipal Code currently prohibits all new or expanded walk-up food service windows in the Tourist Related Commercial (TRC) Zone; and WHEREAS, there have been recent applications to the planning division including walk-up food service windows facing private patios as elements of the proposed project; and WHEREAS, on March 14, 2022 the City Council considered the current prohibition and related legislative history and directed staff to develop code language to allow for walk-up food service windows in the TRC facing private patios but otherwise continue to prohibit food service windows in the TRC; and
WHEREAS, on May 2, 2022 the Planning Commission determined that the proposed amendments are consistent with the general plan, the requirements of state planning and zoning laws and other provisions of Title 11 of the Solvang Municipal Code; are in the interests of the general community welfare; are consistent with good zoning and planning practices; and exempt from the California Environmental Quality Act (CEQA) pursuant to Section 15061(b)(3); and WHEREAS, on May 2, 2022 the Planning Commission at a duly noticed public hearing adopted Resolution 22-03 recommending the City Council adopt an ordinance amending Title 11 of the Solvang Municipal Code to address walk-up windows in the Tourist Related Commercial (TRC) Zone and make a determination of exemption under CEQA; and
WHEREAS, the City Council determines that the proposed amendments are consistent with the general plan, the requirements of state planning and zoning laws and other provisions of Title 11 of the Solvang Municipal Code; and
WHEREAS, the City Council determines that the proposed amendments are in the interests of the general community welfare; and
WHEREAS, the City Council determines that the proposed amendments are consistent with good zoning and planning practices; and
WHEREAS, the City Council determines that it can be seen with certainty that there is no possibility the proposed amendments will have a significant effect on the environment and is therefore not subject to the California Environmental Quality Act (CEQA) pursuant to CEQA Guidelines Section 15061(b)(3); and
WHEREAS, the City Council finds it necessary to amend the Solvang Municipal Code to address walk-up food service windows in the TRC.
NOW, THEREFORE, the people of the chartered City of Solvang do ordain as follows:
SECTION 1.
The definition of “Walk-Up Food Service Window” in existing Section 11-3-1 Definitions of the Solvang Municipal Code is hereby revised to read as follows; all other text and definitions in existing Section 11- 3-1 remain the same:
WALK-UP FOOD SERVICE WINDOW. An opening in an exterior wall of a building through 83 which food, beverage and other consumable items are provided or served to the general public upon payment of a fee or charge. Walk-up food service windows do not include windows in a motor vehicle, as defined in the California Vehicle Code, through which food, beverage and other consumable items are provided or served to the general public, commonly called food trucks, or windows in a conveyance engaging in a sidewalk vending activity as defined in Title 4, Chapter 4.
SECTION 2.
The existing Section 11-12-7 Business Uses, Subsection C of the Solvang Municipal Code is hereby revised to read as follows:
C. Walk-Up Food Service Windows. No new or expanded walk-up food service window shall be permitted in the TRC Tourist Commercial District of the city. This prohibition includes walk-up food service windows fronting public sidewalks and streets. Notwithstanding the foregoing, walkup food service windows which provide service to outdoor patios and seating areas on private property are permissible in the TRC Tourist Commercial District if in the determination of the planning manager the following criteria are met:
1. Adequate space shall be provided for customers in line at the walk-up food service window so that customers in line will not block public sidewalks or be in line on public property. Space for a line to a walk-up food service window is considered adequate when it is located entirely on private property within an outdoor patio or seating area and is a minimum of 10 feet long by 5 feet wide.
2. Any seating provided in an outdoor patio or seating area served by the walk-up food service window shall not block customers standing in line.
3. The walk-up food service window and the patio or seating area served by the walk-up food service window shall meet all applicable disability access standards, including those under the Federal Americans with Disabilities Act of 1990.
SECTION 3.
This Ordinance has been reviewed for compliance with the California Environmental Quality Act (CEQA), and the CEQA guidelines, and the City’s environmental procedures, and has been found to be exempt pursuant to § 15061(b)(3) (general rule) of the CEQA Guidelines, because the City Council hereby finds with certainty that there is no possibility the passage of this Ordinance will have a significant effect on the environment.
SECTION 4.
Solvang is a Charter City and has adopted its own rules for summarizing and posting ordinances once they are adopted. A summary of this ordinance will be prepared by the City Clerk. The summary will be posted in three locations after adoption as directed in the Solvang Municipal Code. A true and correct copy of the full ordinance together with a record of the vote of each council member shall be kept by the City Clerk.
84 INTRODUCED at a regular meeting of the City Council held on the 13th day of June 2022 and PASSED, APPROVED, AND ADOPTED on this 27th day of June, 2022 ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 85 STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that the foregoing Ordinance No. 22-0357 was duly introduced at a regular meeting of the City Council held on the 13th day of June, 2022, and was duly adopted at a regular meeting of said City Council held on the 27th day of June 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said Ordinance was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
86 Proposed Amendments to Address Walk-Up Food Service Windows in the TRC Title 11 Zoning Regulations.
Chapter 3 Definitions.
Section 1 Definitions.
. . .
WALK-UP FOOD SERVICE WINDOW. An opening in an exterior wall of a building through which food, beverage and other consumable items are provided or served to the general public upon payment of a fee or charge. Walk-up food service windows do not include windows in a motor vehicle, as defined in the California Vehicle Code, through which food, beverage and other consumable items are provided or served to the general public, commonly called food trucks, or windows in a conveyance engaged in a sidewalk vending activity as defined in Title 4, Chapter 4. . . .
Title 11 Zoning Regulations.
Chapter 12 Supplemental Regulations.
Section 7 Business Uses.
Subsection C.
A. Location Filming. A temporary land use permit for the use of any property, regulated by this title as background for commercial motion pictures or television may be approved by the planning/community development director upon written application of the owner of the property or authorized representative, if the planning/community development director finds that the use will not be detrimental to the public safety, health or welfare. The application shall set forth the location of the property, the name of the owner of the property, the name and address of the filming company, the name of a representative of the filming company who will be on the property during the filming and responsible for compliance with any conditions imposed by the planning/community development director, the dates of the filming, the hours of the filming, the methods of illumination and the plans for parking the motor vehicles and equipment of the filming company. The planning/community development director shall have the right to impose reasonable conditions upon the said location filming in order to protect and preserve the public safety, health or welfare. The applicant or any property owner, whose property is adversely affected by any decision of the planning/community development director, may appeal the decision to the planning commission as set forth in title 1, chapter 6 of this code.
B. Parking Lot Sales. In any C-2 or C-3 District, the operator of an existing retail store, shop or establishment may apply for a temporary land use permit for a parking lot sale. If the proposed sale when added together with the establishment’s other parking lot sales within the same calendar year exceeds four (4) days, a minor conditional use permit shall be required prior to the issuance of a land use permit. If the proposed sale when added together with the establishment’s other parking lot sales within the same calendar year does not exceed four (4) days, the application shall be made to the planning/community development director for a land use permit. The planning/community development director shall not issue the permit unless a finding is made that the proposed sale will not be detrimental to the public health, safety and welfare and that adequate on-premises pedestrian access and parking will exist during the proposed sale. The planning/community development director may impose any reasonable conditions in the permit necessary to protect and preserve the public health, safety and welfare. 87 C. Walk-Up Food Service Windows. No new or expanded walk-up food service window shall be permitted in the TRC Tourist Commercial District of the city. This prohibition includes walk-up food service windows fronting public sidewalks and streets. Notwithstanding the foregoing, walk-up food service windows which provide service to outdoor patios and seating areas on private property are permissible in the TRC Tourist Commercial District if in the determination of the planning manager the following criteria are met:
1. Adequate space shall be provided for customers in line at the walk-up food service window so that customers in line will not block public sidewalks or be in line on public property. Space for a line to a walk-up food service window is considered adequate when it is located entirely on private property within an outdoor patio or seating area and is a minimum of 10 feet long by 5 feet wide.
2. Any seating provided in an outdoor patio or seating area served by the walkup food service window shall not block customers standing in line.
3. The walk-up food service window and the patio or seating area served by the walk-up food service window shall meet all applicable disability access standards, including those under the Federal Americans with Disabilities Act of 1990.
D. Drive-Through Facilities. No new or expanded drive-through facility shall be permitted in any district of the city. Existing financial institution drive-through facilities may be modified to incorporate an automated teller machine (ATM) into the current operation, provided all other drive-through facilities on the site are eliminated.
E. Formula Restaurants. No new or expanded formula restaurant shall be permitted in the TRC Tourist Commercial District of the city. (Ord. 94-151, 1994; Ord. 94-150, 5-9-1994; Ord. 94-149, 1994; Ord. 90-112, 1990)
. . .
88 Agenda Item: 7
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
MEETING DATE: June 13, 2022
SUBJECT: Receive presentations for FY 2022-24 Financial Plan Development Grant Funding and Special Discretionary Funding Requests
RECOMMENDATION:
Receive brief presentations from community organizations requesting special discretionary funding requests for FY 2022-24 Financial Plan development. These are presentations by organizations who were not able to present on May 23 during Preliminary Budget Hearing. No action will be taken tonight.
Council will vote on fund allocations for each request on June 27 during final Financial Plan budget adoption hearing.
DISCUSSION:
With the two-year Financial Plan Development, the City is considering grant funding requests and special discretionary requests in a two-step process. Requestors were asked to provide a brief presentation on May 23rd along with the Preliminary Budget presentation. The Preliminary Budget presentation informs the City Council of overall revenue and expenditure levels proposed for operations and Capital Improvement Program for the next-two years. Based on availability of funds, set policies, and priorities, Council can award grants by majority vote. Council will consider and vote on each request on June 27 with the Final Financial Plan Adoption Hearing.
The requests for funding fall into four different categories:
1. Requests submitted through the Grant Funding Program. Before each Financial Plan Development, the City Council adopts a Grant Funding Policy. The Grant Funding Policy adopted by Council focuses on humanitarian services with priority given to senior services. See attachment A.
2. One-time Requests for Community Capital Projects funding.
3. Requests to continue funding two grandfathered events that were historically assisted by the City which are Danish Days and Fourth of July Fireworks.
4. Elvehoj Museum three-year contract agreement one-year extension to align with the two-year Financial Plan development.
Several requestors were not present on May 23 for various notification reasons. It was discussed at the May 23rd hearing of the Preliminary Financial Plan that the remaining requestors who did not present would be invited to present to Council at the June 13th meeting. The following requestors have been invited to make their presentations tonight and answer any questions:
a. Atterdag at Home (grant request/was not included in May 23rd packet but was timely submitted by the applicant)
b. People Helping People (grant request)
c. Solvang Festival Theater (one-time Community Capital Project request) d. Danish Days Foundation (grandfathered Special Event) 89 ALTERNATIVES:
N/A
FISCAL IMPACT:
There is no fiscal impact at this time. Council will vote at the June 27, 2022 City Council Meeting.
ATTACHMENTS:
A – Grant Funding Policy
B – Atterdag at Home Request
C – People Helping People Request
D – Solvang Festival Theater
E – Danish Days Foundation
90 CITY OF SOLVANG
HUMAN SERVICES GRANT FUNDING
POLICIES and PROCEDURES
The Solvang City Council recognizes the importance of the human services and programs and organizations that serve community residents. As part of the annual budget process and financial plan development, the City Council shall appropriate such funds as it deems prudent and reasonable to award grants to non-profit community service organizations.
Policy
A. Organizations must provide services for Solvang residents.
B. Grants shall not be available to organizations who intend to directly or indirectly act as a conduit to provide the grant funding to other organizations.
C. The City will prioritize funding for senior citizen services.
D. City grant funds may not be used by the agency for administrative/overhead types of costs.
Procedures
A. We request that organizations wishing to apply for grant funds do so by April 30, 2022 utilizing streamlined short application form below. Completed applications should be delivered to City Hall (1644 Oak St) or emailed to [email protected] before the deadline.
B. Staff will review applications for completeness and incomplete applications will be returned to the requesting organization.
C. Copies of all funding applications received will be provided to all City Council members and will be considered by Council as part of budget adoption hearing.
D. A representative from the requesting agency must be available for questions from the City staff and/or City Council related to their grant funding application and must attend and present at the annual City budget hearing.
E. Following adoption of the annual City budget and execution of City standard Grant Funding Contract with the City, the City will disburse the funds within 30 days.
Attachment A
91 CITY OF SOLVANG
HUMAN SERVICES GRANT FUNDING
APPLICATION
1. Organization/Agency Name:
2. Mailing Address:
3. Physical Address:
4. Contact email and phone number:
5. Organization’s purpose? Goals and objectives?
6. Total funding request:
7. Purpose of the funding request? How will the funds be used?
8. How many Solvang residents will be impacted by the proposed use of the grant funds?
9. What is the organization’s total budget?
10. What are the sources of revenue for your organization? How are you funded?
11. Are you willing to sign City Standard Grant Application Agreement? Yes/No? 92 CITY OF SOLVANG
HUMAN SERVICES GRANT FUNDING
POLICIES and PROCEDURES
The Solvang City Council recognizes the importance of the human services and programs and organizations that serve community residents. As part of the annual budget process and financial plan development, the City Council shall appropriate such funds as it deems prudent and reasonable to award grants to non-profit community service organizations.
Policy
A. Organizations must provide services for Solvang residents.
B. Grants shall not be available to organizations who intend to directly or indirectly act as a conduit to provide the grant funding to other organizations.
C. The City will prioritize funding for senior citizen services.
D. City grant funds may not be used by the agency for administrative/overhead types of costs.
Procedures
A. We request that organizations wishing to apply for grant funds do so by April 30, 2022 utilizing streamlined short application form below. Completed applications should be delivered to City Hall (1644 Oak St) or emailed to [email protected] before the deadline.
B. Staff will review applications for completeness and incomplete applications will be returned to the requesting organization.
C. Copies of all funding applications received will be provided to all City Council members and will be considered by Council as part of budget adoption hearing.
D. A representative from the requesting agency must be available for questions from the City staff and/or City Council related to their grant funding application and must attend and present at the annual City budget hearing.
E. Following adoption of the annual City budget and execution of City standard Grant Funding Contract with the City, the City will disburse the funds within 30 days.
Attachment B
93 CITY OF SOLVANG
HUMAN SERVICES GRANT FUNDING
APPLICATION
1. Organization/Agency Name: ATTERDAG AT HOME, INC.
2. Mailing Address: 636 ATTERDAG ROAD, SOLVANG, CA 93463
3. Physical Address: 636 ATTERDAG ROAD, SOLVANG, CA 93463
4. Contact email and phone number: [email protected] (805) 350-8478
5. Organization’s purpose? Goals and objectives?
The purpose of the Atterdag at Home program is to provide services to low- income seniors allowing them to remain secure and supported in their own homes. “Neighbors helping neighbors age in place” is the mission statement of Atterdag at Home. Our tagline is “Helping seniors stay connected and supported.” The goal of Atterdag at Home, Inc. is to support a fragile population within the Solvang area through hot nutritious meals (at reduced or not cost) Monday-Friday, year- round, and much needed social support. Over 204 dedicated volunteers who deliver Meals on Wheels are essential to the success of the program. Our dedicated volunteers have become in tune with those they deliver meals. The volunteers know their recipient’s habits and report back to the Director with any concerns for the seniors’ well-being or unmet needs.
Two years ago, Atterdag at Home implemented a “Brown Bag Breakfast” to our Meals on Wheels program for additional weekend nutrition. A team of volunteers assembles over 400 bags a month with nutritious staples, including healthy cereal, muffin or breakfast cake, fresh fruit, and milk, together with an inspirational message that brightens the senior’s day and helps them feel more connected and supported. Atterdag at Home collaborates with a local non-profit, Veggie Rescue, who helps supplement Valley seniors’ meals on wheels when there is an overabundance of fruit available.
6. Total funding request: $20,000
7. Purpose of the funding request? How will the funds be used? a) For the purchase of food for our Meals on Wheels Program. Through the Meals on Wheels Program, homebound seniors receive hot nutritious meals (at reduced or no cost) Monday-Friday, year-round including Thanksgiving and Christmas. In 2021 we served 22,692 meals. In the first three months of 2022, we served 5,727 meals.
94 b) Brown Bag Breakfast- for nutritional weekend support, homebound seniors also receive a Brown Bag Breakfast of cereal, muffin, fresh fruit, and milk (delivered Fridays with the noon meal).
c) Atterdag at Home, Inc. Programs – including minor home repairs; light yard work; meal assistance; errands; transportation; watering plants and gardening; pet visits; professional referrals; social visits; reading to clients; computer/phone assistance.
d) Social interaction – week-day check-ins by caring volunteers who have come to know these seniors well and report back to the AAH Director if they feel the senior has unmet needs or is in need of medical attention.
8. How many Solvang residents will be impacted by the proposed use of the grant funds? We estimate over 176 Solvang Residents will be impacted by the proposed use of these grant funds. Although COVID-19 cases appear to be decreasing the demand for our Meals on Wheels and services to remains constant.
9. What is the organization’s total budget? $207,970
10. What are the sources of revenue for your organization? How are you funded? Atterdag at Home, Inc. is funded by grants, private contributions, and meal revenue.
11. Are you willing to sign City Standard Grant Application Agreement? Yes/No? YES 95 1
PEOPLE HELPING PEOPLE
PH Pi¼t\ji
CHANGING LIVES FOR THE BETTER
City of Solvang Grant Application
Santa Ynez Valley People Helping People
PO Box 1478
545 North Alisal Rd.
Solvang, CA 93463
(T) 805-686=0295
(F) 805-686-2856
(C) 724-366-3679
Contact Information:
Valerie Kissell, CEO
[email protected]
www.syvphp.org
Santa Ynez Valley People Helping People (PHP) has been the primary social service provider for the City of Solvang and other areas in the greater Santa Ynez Valley since December of 1992. It is the primary purpose of PHP to provide support services, basic needs, health and mental wellness care, youth programming and family support so that individuals and families have the skills needed to sustain a productive and healthy life.
We provide an opportunity for our most vulnerable populations to attain self-sufficiency with dignity.
Our services have been deeply impacted by the onset of the pandemic in March of 2020. We have experienced unprecedented levels of service requests, particularly in the area of basic needs (food and housing stability) as well as an increase in the requests for mental wellness counseling and therapy.
Total Funding Request: $25,000.00 - Two year period (7/1/2022-6/30/23 - 7/1/2023- 6/30/2024)
This funding request is for the direct cost of the basic needs programing for residents of the City of Solvang. These funds will be utilized for the food and nutrition programs, housing stability, senior care services and family advocacy and services for the prevention of domestic and child abuse.
Attachment C
96 2
Goals and Outcomes
FOOD PROGRAM
The goal of the food and nutrition program is to provide food items and healthy eating guidelines that will reduce hunger, improve health and wellness, improve the quality of life and reduce public expense. We distribute food weekly at the Old Mission Santa Ines to approximately 220 families from Solvang. We have 23 individuals and families that receive food from our Service Center pantry regularly. PHP delivers 60 prepared meals and food bags to Solvang residents that lack transportation. On Tuesdays and Fridays of each week, PHP provides "Fresh Rescue" services at our outdoor lot and pantry. Many individuals that participate in this program {approximately 40) walk up to the lot from our surrounding neighborhood.
HOUSING PROGRAM
Our emergency services program provides funding for emergency non-congregate shelter, housing navigation to rapidly re-house persons experiencing homelessness and other support services such as rental and utility assistance. During the period 7/1/2020 through June 30, 2021 PHP assisted housing support services to 43 Solvang residents.
PHP was successful in reunifying four (4) homeless individuals from the Solvang area back to family in other areas of the state and in one case another state. As of this writing, the aforementioned clients are still participating in PHP's housing program. The goal of our housing program is to keep Solvang residents in their homes to prevent homelessness or to find affordable housing for residents that have lost their housing.
HEALTHCARE AND MENTAL WELLNESS PROGRAM
PHP's programs to improve individual and public health have experienced the greatest increase in sustained demand. This is very evident in the increase of referrals for mental health counseling. In the Solvang, service area alone, the hours of therapeutic counseling increased by 33.3%. To meet the increased demand for counseling, PHP increased staff and converted office space at the Solvang Service Center to serve as a Wellness Center. The Wellness Center opened in the summer of 2021 and serves as a safe space for individuals and families to access low-cost, no cost mental wellness services. Solvang residents represent 42.1 % of total clients accessing services.
FUNDING REQUEST
The COVID-19 pandemic and resulting economic fallout have caused significant hardship for neighbors in Solvang particularly workers in the hospitality and agriculture industry. This funding request will support our food program, housing program and healthcare and mental wellness program. PHP has increased operations to meet the ongoing and high demand for these services in the community.
Costs to provide services have dramatically increased. The cost to buy fuel for the box truck alone has increased 57.83%. This vehicle is essential for the food program for 97 3
FoodBank pickups and delivery. Staffing costs have increased with the additional staff added to meet the demand for services.
The attached sheet reflects the current fiscal year and projected next year funding. 98 5/4/2022
2022-2023
Santa Ynez Valley People Helping People 2021-2022 Budget Preliminary REVENUE:
Foundations and Grants
Santa Ynez Valley $ 27,500 $ 20,000
Santa Barbara Foundation Food $ 20,000 $
Santa Barbara Foundation Mental Wellness $ 30,000
Santa Barbara Foundation Covid Response Rd $ 10,000 $ 10,000 Balin Trust $ 5,000 $ 5,000
Montecito Bank & Trust $ 2,500 $ 2,500
Union Bank $ 5,000 $ 3,500
Latkin $ 5,000 $ 5,000
The Anne Jackson Foundation $ 10,000 $ 10,000
Christian Science Legacy Fund $ 50,000
Towbes $ 10,000 $ 10,000
Willliam Corbett $ 5,000 $ 20,000
Hutton Parker $ 50,000 $ 25,000
McCune (INCLUSION) $ 20,000 $ 10,000
Fund for Santa Barbara $ 9,000 $ 9,000
Orange County Community Foundation $ 10,000 $ 10,000
Chumash Foundation $ 10,000 $ 10,000
The Center at Sierra Health $ 77,505 $ 73,576
Volentine $ 50,000
Golden State Connect $ 16,000
Sub Total: $ 276,505 $ 353,576
Government Agencies
County of Santa Barbara HSC $ 35,000 $ 20,000
City of Solvang $ $ 12,500
City of Buellton $ 8,400 $ 8,400
Prop 63 SBC Behavioral Wellness $ 51,000 $ 51,000
SBCO Cannabis Supplement $ 39,666 $ 39,666
Child Abuse Prev.-CALM Subcontract $ 16,995 $ 16,995
SBC CDBG Public Services $ $ 15,984
SYVUHS Mentoring & Counseling Contract $ 25,000 $ 25,000 Buellton School Dist. Counseling Contract $ 10,000 $ 8,000 Solvang School Dist. Counseling Contract $ 8,000 $ 8,000 College S.D. MediCal Adm in Activities $ 29,750 $ 29,750 S.B.C. Tobacco Prevention $ 3,000 $ 1,500
SBC Behavioral Wellness Drug Prev $ 120,000 $ 120,000
FSA Strengthening Families Contract $ 10,300 $ 10,300
SBCO HHAP $ $ 157,520
SBCO ESG - CV2 $ 127,820 $
Calfresh SSI Grant $ 5,000 $ 5,000
CalFresh Grant $ 175,000 $ 175,000
SCO ED MediCal $ 20,000 $ 28,516
Sub Total: $ 684,931 $ 733,131
Businesses $ 5,000 $ 5,000
Service Clubs
Solvang Rotary $ 1,000 $ 1,000
Santa Ynez Valley Rotary $ 1,000 $ 1,000
Los Olivos Rotary $ 1,000 $ 1,000
Buellton Rotary $ 1,000 $ 1,000
Sub Total: $ 4,000 $ 4,000
Churches $ 500 $ 500
99 5/4/2022
Individuals $ 160,000 $ 185,000
PHP Fund Raising
Vehicle Donation Sales $ 5,000 $ 5,000
Valley 100-WIGS $ 25,500 $ 32,000
Vino de Suefios $ 56,000 $ 65,000
Polo Classic $ 315,000 $ 340,000
Annual Report $ 15,000 $ 11,000
Sub Total: $ 401,500 $ 442,000
Thrift Store $ 296,400 $ 305,000
Leases $ 9,600 $ 5,232
PHP Room Rental $ 300 $ 6,000
Fiscal Sponsorship Fees $ 500
Other $ 1,500 $ 1,500
Misc Interest $ 3,500 $ 3,500
TOTAL REVENUE: $ 1,843,236 $ 2,043,939
EXPENSE:
Cost of Goods Sold
Direct Program Expense
Advertising $ 4,300 $ 2,800
Conferences $ 1,200 $ 800
Contractors $ 69,000 $ 65,000
Copies $ 1,000 $ 670
Cost of Goods Sold - Thrift Store $ 30,000 $ 25,365
Direct Supplies $ 3,296
Educational Materials/Support Services $ 1,200 $ 800
Fulfill-A-Wish Supplies $ 6,900 $ 6,900
Meeting Expenses $ 670
Mileage Reimbursement $ 2,250 $ 1,500
Program Incentives $ 1,000 $ 500
Scholarships $ 500 $ 1,250
Other Direct
Total Direct Program Expense $ 117,350 $ 109,551
Emergency Assistance
Adult Dental Fund $ 1,500 $ 1,000
Food Purchase $ 61,922 $ 65,000
Homeless Prevention (RRH) $ 57,500 $ 85,000
Medical Assistance $ 2,500 $ 4,000
Other Direct Assistance $ 18,000 $ 16,000
Rental Assistance $ 4,000
Utilities Assistance $ 2,000 $ 2,000
Total Emergency Assistance $ 143,422 $ 177,000
Fund raising
VDS $ 13,800 $ 25,000
Annual Report $ 8,500
Polo Classic $ 140,960 $ 145,000
Subtotal Fundraising: $ 154,760 $ 178,500
Total Cost of Goods Sold $ 415,532 $ 465,051
GROSS PROFIT $ 1,427,704 $ 1,578,888
General Expense
Accounting and Audit $ 17,500 $ 16,500
Advertising & Promotion $ 1,500 $ 1,500
Amortization Expense $ 972 $ 850
Bank Charges $ 1,236 $ 1,200
Computer & Equipment Expense $ 1,632 $ 1,650
Copies $ 2,244 $ 1,200
Credit Card Fees $ 6,720 $ 5,260
Depreciation $ 10,860 $ 9,850
100
5/4/2022
Dues, License, Tax, Permits & Renewals $ 1,680 $ 1,650
Dump Fees $ 1,200
Education & Training $ 1,200 $ 500
Employee Recruitment $ 500 $ 500
Equipment Rental/Lease $ 3,024 $ 3,200
Equpment Repairs & Maintenance $ 250 $ 5,000
Subtotal Donated Goods & Services: $ 49,318 $ 50,060
Insurance $ 20,076 $ 21,000
Legal & Professional Fees $ 150 $ 150
Meeting Expense $ 1,560 $ 500
Mileage Reimbursement/Transportation $ 150 $ 850
Miscellaneous $ 2,400 $ 2,000
Office Expense $ 3,600 $ 3,200
Outside Services/Consultants $ 15,600 $ 8,500
Payroll Service $ 5,316 $ 5,400
Postage $ 1,080 $ 1,500
Printing $ 600 $ 600
Supplies $ 6,000 $ 250
Telephone $ 14,928 $ 14,800
Travel $ 250 $ 250
Vehicle Expense $ 7,500 $ 7,500
Website Expense $ 5,000 $ 5,000
Bank, Payroll,& Retirement Fees
Equipment Lease Inc. Copy Expense
Office Supplies & Expense
Total General Expense $ 133,528 $ 121,560
Occupancy
Amortization $ 375 $ 375
Building Maintenance $ 5,000 $ 12,000
Depreciation $ 18,552 $ 18,552
Mortgage Interest $ 4,200 $ 4,200
Pest Control $ 1,200 $ 1,200
Property Insurance $ 1,725 $ 1,725
Property Tax $ 825 $ 825
Rent
Security $ 660 $ 660
Utilities $ 6,000 $ 6,000
Building Improvements
Total Occupancy $ 38,537 $ 45,537
Total Payroll Expense $ 985,990 $ 991,309
Retirement $ 24,324 $ 24,560
Health Insurance $ 122,184 $ 120,560
Other Employee Benefits $ 12,000 $ 14,000
Workers Compensation $ 22,000 $ 18,950
Subtotal Personnel: $ 1,166,498 $ 1,169,379
TOTAL EXPENSE: $ 1,754,095 $ 1,801,527
Net Revenue $ 89,141 $ 242,412
REVENUE AVAILABLE TO RESERVES:
Contribution to Operating Reserve $ 66,856 $ 181,809
Contribution to Building R & R Reserve $ 8,914 $ 24,241 Contribution to Equipment Reserve $ 8,914 $ 24,241
Contribution to Change Capital Reserve $ 4,457 $ 12,121 BALANCE:
101
Solvang Theaterfest
Board of Directors
Chair
Denise de Bellefeuille
Vice-Chair
Ann Foxworthy Lewellen, Ph.D
Treasurer
Susan Beckmen
Secretary
David Silva
Directors
Carol Anders
Bill Bernstein
Lois S. Brown
Jean-Paul Demeure
Erica Jane Flores
Chris Nielsen
Kelly Reaves
Brad Vidro
Kathryn Wrench
Executive Director
Scott Coe
Business Office
433 Second Street
Solvang, CA 93463
Mailing Address
P.O. Box 917
Solvang, CA 93464
Theater Location
420 Second Street
Solvang, CA 93463
Phone
(805) 686-1789
Fax
(805) 686-5912
Email
[email protected]
Website
https://
solvangtheaterfest.org
April 6, 2022
Dear Members of the Solvang City Council,
The Solvang Theaterfest Board of Directors is extremely thankful to the city of Solvang for the cooperation and support we received throughout the planning and approval process for the renovation of the Solvang Festival Theater. The city’s actions reGlected the excellent relationship that has existed between it and the theater over the decades.
No other local nonproGit institution has served so many diverse populations in the community over so many years. In addition, the Solvang Festival Theater is responsible for enhancing the reputation of the city as a thriving, cultural destination while generating signiGicant ongoing revenue for the city.
The Solvang Festival Theater is the only performing arts facility of its kind on the Central Coast that provides a large open-air performing arts venue for audiences of all ages. Given its diverse uses, it is an indispensable local facility. There is no comparable gathering place.
Because of the Solvang Festival Theater, this city has been provided with a large community-use facility without having the challenges of building it, maintaining it, and ownership.
The protracted Covid pandemic dealt a multiyear Ginancial blow to the Solvang Festival Theater. The theater is dependent on income from ticket revenue generated from concerts and especially PCPA productions. In addition, revenue is generated through facility rentals that bring community events such as the Halloween Haunted House, children’s dance recitals, and Nashville Nights. For all of 2020, the theater was dark with no ticket revenue or rentals. Ticket sales for the summer 2020 had to be returned to the purchasers although many patrons were supportive and made their refunds a donation.
In 2021 the theater was able to open for a limited period with small concerts in the garden and a very limited PCPA season generating less than a quarter of the typical annual income. There was no rental income in 2021. With construction starting in September, there was no opportunity to schedule any fall or spring events or performances.
The 2020 and 2021 loss of revenue forced the theater to lay off staff, reduce the work hours of remaining staff, and rely on its reserves. Now the theater is preparing for a return to operation in summer 2022.
However, ticket and rental revenue for 2022 will remain below normal due to the late start of the season and to the theater being unavailable until construction is completed.
Attachment D
102
103
Solvang Festival Theater
Positive Economic Impact
The performing arts have a positive cultural and economic impact on a community, and the Solvang Festival Theater proves the truth of that statement. The city of Solvang and its residents are the fortunate beneGiciaries of having a local performing arts theater that will become an even more exciting attraction in the city with when its restoration is completed.
Measure of Theater Audience Spending
Arts & Economic Prosperity 5, is the Americans for the Arts Gifth study of the nonproGit arts and culture industry’s impact on the economy. It documents economic contributions of the arts in diverse regions.
In addition to the price of the admission, according to this study, theater attendees in Santa Barbara spend an estimated $28.25 locally, and the average nonresident audience member will spend $51.88. Theatergoers tend to stay in hotels, visit restaurants, bars, bakeries, and make purchases in retail stores.
Estimate of Total Theater Audience Local Spending
When these estimated amounts are applied to PCPA performance attendance of almost 30,000 in 2018 and again in 2019, the positive economic impact on local businesses is estimated at $820,200. If you add the Solvang Festival Theater attendance at concerts, other programs, and nonproGit fundraising events, the local impact must be closer to $1,000,000.
Residence Demography of Theater Audience
PCPA tracking of ticket buyers residence demographics over Give years demonstrates 65 percent of tickets were sold to residents of Santa Barbara County and 35 percent to residents outside the county. If ticket sales track households, 51 percent were sold to residents of Santa Barbara County and 49 percent were nonresident. This signiGicant percentage of non-county residents, demonstrates the theater is a strong tourist attraction that beneHits local businesses.
Solvang Theaterfest tracking of demographic information of ticket buyers to the last three onstage concerts in the Solvang Festival Theater demonstrates a consistent percentage of out-of-county ticket buyers having a positive local economic impact that creates additional tax revenue for the City of Solvang.
Mat Kearney 73% Santa Barbara
27% Outside of Santa Barbara
Scotty McCreery 70% Santa Barbara County
30% Outside Santa Barbara County
Clint Black 70% Santa Barbara County
30% Outside Santa Barbara County
104
Solvang Theaterfest Vision Statement
Solvang Theaterfest has adopted a vision statement and long-term strategy for the next 5 years with the completion of the Solvang Festival Theater restoration. The rebuilding of the theater will allow Solvang Theaterfest to achieve this vision to expand and improve programming and services to its community.
In turn, the Solvang Festival Theater will have an even greater positive economic impact on the city.
The vision of Solvang Theaterfest is to become a premier destination for performing arts entertainment on the central coast and to serve more fully as a center for cultural life in the community. This vision will be achieved by:
Increasing programming
Increasing the diversity of programming
Increasing attendance of a wider sector of the community Ensuring an up-to-date performance and educational training facility Forging strong relationships with a larger number of local nonproGits and businesses Achieving energy efGiciency and sustainability while lowering maintenance costs Local Recognition of the Solvang Festival Theater’s
Positive Economic and Community Impact
The business community recognizes the importance of the Solvang Festival Theater in bringing patrons to their businesses. They have been strong donors to the capital campaign and have stepped forward to provide sponsorships for theater concerts, PCPA productions, and campaign events. They have also shared advice on how to make the theater even more of an asset in support of business and foresee the restored theater as a strong business partner. As Jim Knell, a campaign supporter and founder/chair of SIMA Corporation has pointed out, a rich variety of community entertainment helps to attract hotel guests to Solvang.
The following are a few representative quotes from business leaders:
I believe that The Solvang Festival Theater is doing what it was created to do for decades: bring people to our city who stimulate the local economy and tell their friends. As a Santa Barbara County native and business person, I have seen what a vital role the Theater plays for the City of Solvang both culturally and Aiscally. My family has been, and will always be supportive of its efforts.
Palmer Jackson, Jr.
The Alisal Guest Ranch and Resort
Dear City Manager and City Council Members,
Visit the Santa Ynez Valley organization represents all of the hotels in Solvang and the Santa Ynez Valley as well as a host of other businesses that are involved in tourism. I am the only remaining charter member of this organization as well as the current Chairman, serving several terms as Chairman and having served as Vice Chair and Secretary as well a multitude of times.
This organization was founded with the sole intent of bringing more visitors to Solvang and the Santa Ynez Valley and putting “heads in beds” which is our mandate. Our budget is funded from the TBID tax levied on our visitors and their overnight stay. Those dollars may ONLY be spent marketing Solvang and the Santa Ynez Valley, thus Ainancially impacting all the businesses in our communities that this organization represents.
Theaterfest plays a huge part in the success of summer tourism in Solvang and the Santa Ynez Valley as production is midweek as well as weekends, tickets are affordable, and this is a totally unique experience that very few get to enjoy .Most tourists plan overnight stays, but even the day 105
trippers will impact our economy by coming early for shopping and dining. Theaterfest offers this unique experience showcasing quality productions in a very intimate setting which is the bonus.
Renovation of the facility are LONG overdue, and the City of Solvang needs to embrace that responsibility along with the residents and businesses, to make sure that future generations will have the privilege of watching live theater under the stars in a theater that was built and maintained by their very own community.
Please vote responsible in sharing this Ainancial obligation in maintaining our theater.
Linda Johansen
Chairman, VSYV
The Solvang Festival Theater is a community treasure. It provides a unique experience in Santa Barbara County and the Central Coast. Whereas Visit the Santa Ynez Valley’s goal is to bring people to Solvang and the Santa Ynez Valley, we appreciate and support the theater because it is the rare organization that provides high quality entertainment and cultural experiences to residents and visitors alike.
Shelby Sim
President / CEO
Visit the Santa Ynez Valley
Solvang is arguably the most charming town in Santa Barbara County, inarguably the most tourist-friendly town with so much magic to share with visitors and locals.
There are treasures here that cannot be replicated anywhere else, and the Airst among these treasures is in the center of our little town, an elite outdoor theater that offers a unique Shakespearean Globe theater experience to visitors all summer long. Our guests stop for wine tasting and then walk around the corner to watch a professional acting troupe perform a worldclass production—as far as we know this is the only town around that delivers that caliber of theater experience.
At Lucas & Lewellen and Toccata, we are so proud of our Solvang Festival Theater and so thankful for the symbiotic relationship we participate in. We bring in guests here with great local wine, and the Solvang Festival Theater gives them a great reason to stay. We continue to throw our full support behind success of this local treasure, and we look forward to a great future for all of us.
Lucas & Lewellen and Toccata Wines
Andrew Moore, Tasting Room Manager
Anjie Park, Wine Club Manager
Attention City Manger and Council Members,
I would like to take this opportunity to thank you all for your willingness, time and efforts in serving the City of Solvang. I sincerely appreciate all you do for the businesses and residents of Solvang. We have a huge responsibility in upholding our Danish Culture, the quality of life for our residents as well as our share of the tourism market place along the Central Coast. Your decisions impact us!
In that regard, as a business owner of two local hotels, the King Frederik Inn located in Solvang and Pea Soup Andersen’s Inn located in Buellton, my personal wealth is dictated by tourism in our communities. The Solvang Theaterfest is one of the true assets in Solvang that is of beneAit to most or all of the businesses.
Not only does the Festival Theater encourage mid week travel, but it encourages travelers to spend the night because the performances are late in the evening. Hotels, restaurants, retail stores, museums, wine tasting rooms and vineyards etc., are all Ainancially impacted by these quality performances at Theaterfest.
I personally have been selling the Solvang Festival Theater at all trade shows and conventions for over 30 years as the “Hidden Gem” of Solvang”. We are so lucky to be blessed with a premier facility in a prime location, as well as talented acting and performances from our partners at 106
PCPA. This is a unique gift to our community as there is only a few outdoor theaters like ours in the US with the closest being in Ashland, Oregon.
Theaterfest was a gift to our community from some visionary civic leaders and it is now our responsibility as well as that of the City of Solvang, to make sure that future generations of local residents as well as our continued tourism visitors, will be able to enjoy live outdoor summer theater. The City of Solvang needs to invest in this project just like so many of the residents have and will continue to do. This is our responsibility and the investment you make in the Solvang Festival Theater, is an investment in the future of Solvang, and the lively hood of the businesses and residents that you represent. Please rule accordingly in that regard.
Thank you for your Ainancial support of the Solvang Theaterfest.
Linda Johansen
Hotel Owner
I believe that in a great city, or even a small city or village, “a great theatre is the outward and visible sign of an inward and probable culture”. This quote from Laurence Olivier may best describe the intrinsic value that a theatre brings to a community.
A theater can become the lifeblood of a city and enrich the lives of those who take part. It crosses all ages, cultures, and creates sense of community.
On the economic front, as a business owner and proprietor of the Sanger Family of Wines, I moved my business from a nearby city to our wonderful city of Solvang so my patrons could experience the strong bond and yet sense the diversity of our city Central to that notion the Solvang Festival Theater has always been at “center stage”.
Many of my patrons are from other areas of the country and the state, oftentimes spending the weekend to experience new discoveries. When patrons visited our wine tasting room we often ask them what brought then to Solvang. Prior to COVID is was common to hear “ we are here to see a play/concert at the Solvang theater, and take in a dinner and some wine tasting while here”. Today when our patrons ask about the city, our wine ambassadors always mention the up and coming new and improved theater. They have seen Airst hand the value that the theater brings to local business.
In closing I want to emphasize the importance of a living a breathing theater. There is no greater self expression of language and art. A theater reminds us all that we can work together to better our society.
William A. Sanger
Sanger Family of Wines
When I talk with other restaurant owners, they tell me how much their business increases when musicals or concerts are being performed in the theater. The Solvang Festival Theater is deAinitely good for business.
Aaron Petersen
Solvang and Santa Barbara Restaurateur
I have experienced great support as a hotelier in Solvang over the last 40 years from the Solvang Theaterfest. The hospitality industry is blessed to have this unique outdoor theater where our guests can have an amazing experience under the stars. No other resort destination has such an attraction. At Hotel Corque we sponsored the ticket holder for many years. It was a great marketing tool to attract new guests from the BakersAield and Fresco areas.
I strongly recommend that the city council make a Ainancial commitment to support the upgrades and renovations of the Solvang Theaterfest. It is long time overdue and will increase our hotel occupancy.
John Martino
Hotel Corque, Succulent Cafe
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A theater is the hallmark of a healthy, thriving, community.
Polly Firestone Walker
Firestone Walker Brewing Company
I have been coming to the Solvang Festival Ttheater since Once Upon a Mattress made its debut in 1974. I served on the board of the Solvang Theaterfest Board of Directors for 12 years.
I am currently the President of the Santa Ynez Valley Association of Realtors and know how important Solvang Theaterfest is, not only to the community, but also to the real estate industry.
We are a rural but sophisticated community in which Theaterfest is an important element and often called the Crown Jewel of the Valley. I have conversations with all my clients about Solvang Theaterfest and many now come to enjoy performances and community events. Realtors understand and appreciate the importance of the theater and last year the Association donated to the Imagine Capital Campaign.
Barbara Bierig
Sothebys International Realtor Agent
President, Santa Ynez Valley Associate of Realtors
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We will be celebrating our 85th Danish Days on September 16th, 17th and 18th this year and we predict an overwhelming response and participation for this event. The Solvang Danish Days Foundation which consists of all volunteers, work tirelessly to produce the Valley’s single largest annual event which is held in Solvang.
The Danish Days Foundation strives to present a quality festival, rich in Danish culture and with new and innovative activities which would include the entire family. We are constantly trying to improve the festival and in addition must upkeep and replace equipment that is necessary and used for our success.
Danish Days has been voted one of the best community events for the past several years and has been a huge part of the continued promotion and success for tourism in Solvang as well as a favorite with the locals. Danish Days also provides other non-profits like our schools, the Danish Brotherhood and Sisterhood, Rotary, and our Chamber of Commerce an avenue to raise needed funds.
Our financial partnership with the City of Solvang regarding Danish Days, is of the utmost importance in putting on the festival every year. Due to the escalation of all costs and expenses as gas, food, lodging, transportation, entertainment and services, your sponsorship is desperately needed. Our expenses continue to increase, and our revenue stays about the same. Without the help of the many volunteers and donations, we would not be able to produce Danish Days. We have lost ad revenue due to the closing of businesses and additional sponsorship is very limited due to the economic times as well as our having to hire outside help in place of in-kind services from the city.
In that regard, the Danish Days Foundation requests $50,000 to help sponsor Danish Days this year.
Your financial partnership is essential to produce a quality event that is something we can all be proud of. We hope that the city will give generous thought to our request for this sponsorship and that come September 16th, 17th and 18th that we all will be celebrating our Danish heritage and culture together with a renewed spirit of community.
If you have any questions, please don’t hesitate to call Max Hanberg at 805-403-7537.
Attachment E
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Agenda Item: 8
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
MEETING DATE: June 13, 2022
SUBJECT: Santa Barbara County Veterans Foundation Event Approval RECOMMENDATION:
Consider approval of a new annual special event “Salute to Veterans” proposed for November 12, 2022.
DISCUSSION:
The Tourism Advisory Committee received a conceptual presentation of the event at their June 2nd meeting and unanimously recommended the event for approval.
The Santa Barbara County Veterans Foundation would like to move their annual event to Solvang. The first Solvang Salute to Veterans event is proposed for November 12, 2022. It includes a small parade through Copenhagen Drive and a program at Solvang Park. Even though not all details of the permit and program are available yet, the application is presented to Council in concept for consideration of approval in order to allow sufficient time to put together the event. A draft summary of the program is summarized in Attachment A.
ALTERNATIVES:
Council has full discretion to approve, deny, or provide with recommendations for modifications.
FISCAL IMPACT:
The event holder is required to pay special events fees to cover City incurred expenditures, which will be assessed upon review of the application and finalization of the conditions of approval.
ATTACHMENTS:
A – Draft Summary Description of the Event Program
B – Santa Barbara County Veterans Foundation Application 110
Salute to the Vets
Santa Barbara County Veterans Foundation
November 12, 2022
Our Mission Statement
SBCVF is an organization that brings recognition to local veterans and donates its proceeds to veterans in Santa Barbara County. Our goal is simple, offer the public another avenue to show their appreciation to the men and women in their own backyard who fought to protect our freedom.
Event Outline:
Veterans Parade beginning at 11am. Staging at the motorcycle museum and following the short route up to Copenhagen and back around. Will not affect any county roads and minimum, short impact on downtown area.
First street will be closed (maybe just the upper portion) to park military vehicles along with a helicopter. We will follow the same procedure in place to minimize the parking impact for the Winston hotel.
Main event will take place in Solvang park immediately following parade (approximately noon).
There will a color guard, flag raising, national anthem followed by short speeches recognizing our veterans.
Music by the Molly Ringwald Project will begin thereafter (approximately 1pm).
Around two thirty the music will pause to announce the winner of the pin up contest and raffle drawing and 50/50 winner. The girls are dressed very respectively in period clothes. They play an integral part of the event and generate income of which all is distributed to individual veterans or organizations. They were extremely well received last year and brought in over $4,000.
Park:
1. The section of the park with the concrete benches will be fenced off for the beer/wine garden. This will be manned and controlled by the Elks Lodge.
2. Near the bathrooms on the west end of the benches, the Elks will either be cooking the BBQ, or we may have sandwiches pre-cooked.
3. At the west of the park toward the bathrooms will be approximately 5 to 10 local vendors selling their hand-crafted items and another 10 or so non-profit veteran focused organizations bringing awareness to their cause.
Attachment A
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4. Directly in front of the stage will be a number of tables and chairs reserved for (VIP), speakers, veterans and the elderly. Outside of that will be general seating. We will encourage attendees to bring lawn chairs. There will be no entrance fee.
5. Music is scheduled to conclude around 5pm and the event will be shut down.
6. SBCVF will bring in additional bathrooms and garbage cans.
Summary of Event:
11am – 11:10 Military Flyover (this is still in the works and not a certain thing) 11am parade
Noon: Flag ceremony (Col. Kaslow) and other speeches and announcements 1pm Music begins
2:30 Scarecrow contest winners, pin-up winners and raffle winners announced 3pm music by MRJ resumes until approximately 5pm depending on remaining attendees 5pm event ends
SBCVF wants to make this a very memorable and annual event. We held 8 events at the Santa Barbara Carriage Museum pre-Covid. And we started up again in Santa Ynez last year with a very short planning window which turned out to be very successful. We are excited to be working with the city of Solvang and all the businesses to make certain everyone is pleased with the results. We welcome all input and help in making sure the Salute to the Vets is not only a good thing for the city but a financial success for the veterans and another day to bring awareness to the men and women of the armed forces.
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Attachment B
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v Agenda Item 9
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
Annamarie Porter, City Clerk
MEETING DATE: June 13, 2022
SUBJECT: GENERAL MUNICIPAL ELECTION – NOVEMBER 8, 2022
RECOMMENDATION:
A. Adopt resolution calling for the holding of a General Municipal Election to be held on Tuesday, November 8, 2022 for the election of certain officers as required by the provisions of the laws of the State of California relating to Charter Law Cities; and for the submission to the qualified voters a proposed Ordinance.
B. Adopt resolution requesting the Board of Supervisors of the County of Santa Barbara to render specified services to the City relating to the conduct of a General Municipal Election to be held on Tuesday, November 8, 2022.
C. Adopt resolution requesting the Board of Supervisors of the County Santa Barbara to consolidate a General Municipal Election to be held on Tuesday, November 8, 2022, with the Statewide General Election to be held on that date pursuant § 10403 of the Elections Code.
D. Adopt resolution adopting regulations for candidates for elective office pertaining to candidate statements submitted to the voters at an election to be held on Tuesday, November 8, 2022.
E. Adopt resolution providing for a procedure for determining by lot a tie among candidates at the November 8, 2020 consolidated General Municipal Election in accordance with Elections Code Section 15651.
SUMMARY:
On Tuesday, November 8, 2022, a General Municipal Election will be held in the City of Solvang, California for the purpose of electing one (1) member of the City Council for District 3 for the full term of four (4) years, one (1) member of the City Council for District 4 for the full term of four (4) years, and a Mayor At-Large for the full term of two (2) years.
The Council Members elected will serve a four (4) year term expiring in November 2026 and the Mayor elected will serve for a two (2) year term expiring in November of 2024. State law suggests Monday, June 20, 2022 as the last day on which to adopt resolutions related to the November 8, 2022, election.
Presented for City Council review and approval are a series of resolutions which will have the effect of calling the election, requesting election related services from the Santa Barbara County RegistrarRecorder County Clerk Elections Division, requesting consolidation with the Statewide General Election on the same date pursuant to § 10403 of the Elections Code, setting forth regulations for candidates' statements, and providing a procedure for determining by lot a tie among candidates at the November 8, 2022 General Municipal Election pursuant to § 15651 of the Elections Code. 122
In accordance with the Federal Voting Rights Act, Santa Barbara County is required to make voting material available in English. In addition, the sample ballot will contain instructions on how voting information in the required languages can be obtained via telephone at no cost to the voter. The demographics of Solvang require that the Voter's Pamphlet be translated and printed in Spanish as well as English. If a candidate chooses to have a Candidate's Statement in the sample ballot, the candidate will be required to pay for printing of the statement in both English and Spanish. There will be a separate charge for the translation and printing.
With approval and adoption of the items presented with this agenda report, Election Code requirements will be satisfied. Pursuant to the schedule of election events prepared by the County of Santa Barbara Elections Department, the candidate filing period will open Monday, July 18, 2022, and will close Friday, August 12, 2022, at 5:00 p.m. If an incumbent fails to file by Friday, August 12, 2022, the filing period will be extended to Wednesday, August 17, 2022 at 5:00 p.m. The Secretary of State's office will conduct the randomized alphabet drawing on Thursday, August 18, 2022 to determine the order in which the names of candidates will appear on the City's ballot.
FISCAL IMPACT:
The estimated cost of this General Municipal Election is expected to be approximately $10,000 according to the Santa Barbara County Registrar-Recorder's Office. There may be a need to amend the current fiscal year budget or make an adjustment to the proposed budget. City Manager will work closely with the County Registrar-Recorder to properly account for all municipal election costs.
ATTACHMENTS:
A. Resolution No. 22-1173 Calling Election
B. Resolution No. 22-1174 Requesting BOS to Render Services to Solvang C. Resolution No. 22-1175 Requesting Consolidations with Statewide Election D. Resolution No. 22-1176 Regulations for Candidate Statements E. Resolution No. 22-1177 Determining Tie Vote Procedure F. City of Solvang Elections District Map
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RESOLUTION NO. 22-1173
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
SOLVANG, CALIFORNIA, CALLING FOR THE HOLDING OF A
GENERAL MUNICIPAL ELECTION TO BE HELD ON TUESDAY,
NOVEMBER 8, 2022, FOR THE ELECTION OF CERTAIN
OFFICERS AS REQUIRED BY THE PROVISIONS OF THE LAWS
OF THE STATE OF CALIFORNIA RELATING TO CHARTER
CITIES
WHEREAS, under the provisions of the laws relating to charter law cities in the State of California a General Municipal Election shall be held on Tuesday, November 8, 2022, for the election of Municipal Officers.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. That pursuant to the requirements of the laws of the State of California relating to Charter Cities, there is called and ordered to be held in the City of Solvang, California, on Tuesday, November 8, 2022, a General Municipal Election for the purpose of electing two (2) Members of the City Council for the full term of four (4) years, one (1) of whom shall be from District 3, and one (1) of whom shall be from District 4; and an At-large Mayor for the full term of two (2) years.
SECTION 2. That the ballots to be used at the election shall be in form and content as required by law.
SECTION 3. That the City Clerk is authorized, instructed and directed to procure and furnish any and all official ballots, notices, printed matter and all supplies, equipment and paraphernalia that may be necessary in order to properly and lawfully conduct the election.
SECTION 4. That the polls for the election shall open at seven (7) o'clock a.m. of the day of the election and shall remain open continuously from that time until eight (8) o'clock p.m. of the same day when the polls shall be closed pursuant to Election Code §10242, except as provided in § 14401 of the Elections Code of the State of California.
SECTION 5. That in all particulars not recited in this Resolution, the election shall be held and conducted as provided by law for holding municipal elections.
SECTION 6. That notice of the time and place of holding the election is given and the City Clerk is authorized, instructed and directed to give further or additional notice of the election, in time, form and manner as required by law.
SECTION 7. The City Council authorizes the City Clerk to administer said election and all reasonable and actual election expenses shall be paid by the City upon presentation of a properly submitted bill.
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SECTION 8. That the City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.
PASSED, APPROVED, AND ADOPTED on the 13th day of June 2022.
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
Dave Fleishman, City Attorney Annamarie Porter, City Clerk 125
STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that Resolution No. 22-1173 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 13th day of June 2022, and thereafter signed and approved by the Mayor and attested by the CityClerk, and that said resolution was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
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RESOLUTION NO. 22-1174
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG,
CALIFORNIA, REQUESTING THE BOARD OF SUPERVISORS OF THE
COUNTY OF SANTA BARBARA TO RENDER SPECIFIED SERVICES
TO THE CITY RELATING TO THE CONDUCT OF A GENERAL
MUNICIPAL ELECTION TO BE HELD ON
TUESDAY, NOVEMBER 8, 2022
WHEREAS, a General Municipal Election is to be held in the City of Solvang, California, (the "City") on Tuesday, November 8, 2022; and
WHEREAS, in the course of conduct of the election it is necessary for the City to request services of the County; and
WHEREAS, all necessary expenses in performing these services shall be paid by the City of Solvang.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. Pursuant to the provisions of § 10002 of the Elections Code of the State of California, this City Council requests the Board of Supervisors of the County of Santa Barbara to permit the County Elections Department to prepare and furnish the following for use in conducting the election:
1. A listing of county precincts with number of registered voters in each, so the City may consolidate election precincts into city voting precincts, and maps of the voting precincts;
2. A listing of polling places and poll workers the County uses for their elections;
3. Voter signature verification services as needed;
4. Make available to the City election equipment and assistance as needed according to state law.
SECTION 2. The City shall reimburse the County for services performed when the work is completed and upon presentation to the City of a properly approved bill.
SECTION 3. The City Clerk is directed to forward without delay to the Board of Supervisors and to the County Elections Department, each a certified copy of this resolution.
SECTION 4. The City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.
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PASSED, APPROVED, AND ADOPTED on this 13th day of June 2022. ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 128
STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that Resolution No. 22-1174 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 13th day of June 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
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RESOLUTION NO. 22-1175
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
SOLVANG, CALIFORNIA, REQUESTING THE BOARD OF
SUPERVISORS OF THE COUNTY OF SANTA BARBARATO
CONSOLIDATE A GENERAL MUNICIPAL ELECTION TO BE
HELD ON TUESDAY, NOVEMBER 8, 2022 WITH THE STATEWIDE
GENERAL ELECTION TO BE HELD ON THAT DATE PURSUANT
TO SECTION 10403 OF THE ELECTIONS CODE
WHEREAS, the City Council of the City of Solvang, California, called a General Municipal Election to be held on Tuesday, November 8, 2022, for the purpose of the election of two (2) Members of the City Council for the full term of four (4) years, and a Mayor for the full term of two (2) years; and
WHEREAS, it is desirable that the General Municipal Election be consolidated with the Statewide General Election to be held on the same date and that within the City the precincts, polling places and election officers of the two elections be the same, and that County Elections Department of the County of Santa Barbara canvass the returns of the General Municipal Election and that the election be held in all respects as if there were only one Election.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. Pursuant to the requirements of § 10403 of the Elections Code,the Board of Supervisors of the County of Santa Barbara is hereby requested to consent and agree to the consolidation of a General Municipal Election with the Statewide General Election to be held on Tuesday, November 8, 2022, for the purpose of the election of two (2) Members of the City Council for the full term of four (4) years, and a Mayor for the fullterm of two (2) years.
SECTION 2. The County Elections Department is authorized to canvass the returns of the General Municipal Election. The election shall be held in all respects as if there were only one election, and only one form of ballot shall be used.
SECTION 3. The Board of Supervisors is requested to issue instructions to the County Elections Department to take any and all steps necessary for the holding of the consolidated election.
SECTION 4. The City of Solvang recognizes that additional costs will be incurred by the County by reason of this consolidation and agrees to reimburse the County for any costs.
SECTION 5. The City Clerk is hereby directed to file a certified copy of this resolution with the Board of Supervisors and the County Elections Department of the County of Santa Barbara.
SECTION 6. The City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.
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PASSED, APPROVED, AND ADOPTED on this 13th day of June 2022. ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 131
STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that Resolution No. 22-1175 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 13th day of June 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
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RESOLUTION NO. 22-1176
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA,
ADOPTING REGULATIONS FOR CANDIDATES FOR ELECTIVE OFFICE PERTAINING
TO CANDIDATE STATEMENTS SUBMITTED TO THE VOTERS AT AN ELECTION TO BE HELD ON TUESDAY, NOVEMBER 8, 2022
WHEREAS, § 13307 of the Elections Code of the State of California provides that the governing body of any local agency may adopt regulations pertaining to materials prepared by any candidate for a municipal election, including regulations pertaining to payment of costs of the candidates' statement.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. GENERAL PROVISIONS: That pursuant to §13307 of the Elections Code of the State of California, each candidate for elective office to be voted for at an Election to be held in the City of Solvang on November 8, 2022, may prepare a candidate's statement on an appropriate form provided by the City Clerk. The statement may include the name, age and occupation of the candidate and a brief description of no more than two hundred (200) words of the candidate's education and qualifications expressed by the candidate themselves. The statement shall not include party affiliation of the candidate, nor membership or activity in partisan political organizations. The statement shall be filed in typewritten form in the office of the City Clerk at the time the candidate’s nomination papers are filed. Except as provided in Elections Code §13309, the statement may be withdrawn, but not changed, during the period for filing nomination papers and until 5:00 p.m. of the next working day after the close of the nomination period.
SECTION 2. FOREIGN LANGUAGE POLICY
A. Pursuant to the Federal Voting Rights Act, candidates' statements will be translated into all languages required by the County of Santa Barbara. The County is required to translate candidate's statements into the following languages: Spanish.
B. The County will print and mail sample ballots and candidates' statements to all voters in Spanish. The County will make the sample ballots and candidates statements in the required languages available at all polling places, on the County's website, and in the Election Official's office.
SECTION 3. PAYMENT
A. Translations
1. The candidate shall be required to pay for the cost of translating the candidate's statements into any required foreign language as specified in (A) and (B) of Section 2 above pursuant to Federal and/or State law.
B. Printing:
1. The candidate shall be required to pay for the cost of printing the candidates statement 133
in English in the main voter pamphlet.
2. The candidate shall be required to pay for the cost of printing the candidates statement in a foreign language required in (A) of Section 2 above, in the main voter pamphlet.
3. The candidate shall be required to pay for the cost of printing the candidates statement in a foreign language required by (A) of Section 2 above, in the facsimile pamphlet.
The City Clerk shall estimate the total cost of printing, handling, translating, and mailing the Candidates’ Statements filed pursuant to this section, including costs incurred as a result of complying with the Voting Rights Act of 1965 as amended,and require each candidate filing a statement to pay in advance to the local agency his or her estimated pro rata share as a condition of having his or her statement included in the voter's pamphlet.
In the event the estimated payment is required,the estimate is just an approximation of the actual cost that varies from one election to another election and may be significantly more or less than the estimate, depending on the actual number of candidates filling statements.
Accordingly, the City Clerk is not bound by the estimate and may, on a pro rata basis, bill the candidate for additional actual expense or refund any excess paid depending on the final actual costs. In the event of underpayment, the Clerk may require the candidate to pay the balance of the cost incurred. In the event of overpayment, the Clerk shall prorate the excess amount among the candidates and refund the excess amount paid within thirty (30) days of the election.
SECTION 4. ADDITIONAL MATERIALS. No candidate will be permitted to include additional material in the sample ballot package.
SECTION 5. That the City Clerk shall provide each candidate or the candidate's representative with a copy of this Resolution at the time nominating petitions are issued.
SECTION 6. That all previous resolutions establishing Council policy on payment for candidates' statements are repealed.
SECTION 7. That this Resolution shall apply only to the election to be held on November 8, 2022, and shall then be repealed.
SECTION 8. That the City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.
PASSED, APPROVED, AND ADOPTED on this 13th day of June 2022. ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 134
STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that Resolution No. 22-1176 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 13th day of June 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
135
RESOLUTION NO. 22-1177
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG,
CALIFORNIA, PROVIDING FOR A PROCEDURE FOR DETERMINING
BY LOT A TIE AMONG CANDIDATES AT THE NOVEMBER 8, 2022
GENERAL MUNICIPAL ELECTION IN ACCORDANCE WITH
ELECTIONS CODE SECTION 15651
WHEREAS, § 15651 of the Elections Code of the State of California authorizes the City Council to determine the means and manner in which a tie vote is to be resolved in the event that two or more persons receive an equal and the highest number of votes (“tie votes”) for an office to be voted upon in a city; and
WHEREAS, § 15651 of the Elections Code of the State of California provides that the tie vote shall be resolved in one of the following ways:
By Lot: The City Clerk, serving as the Elections Official pursuant to Elections Code § 320, or his or her designee, shall summon the candidates who have received the tie votes, whether upon the canvass of the returns or upon recount by a court, to appear before the City Council at a time to be designated by the City Council. The City Clerk shall at that time and place resolve the tie votes by lot (defined below).
By Special Election: The legislative body may resolve a tie vote by the conduct of a special runoff election involving those candidates who receive an equal number of votes. A special runoff election shall be held only if the legislative body adopts provisions of § 15651(b) of the Elections Code prior to the conduct of the election resulting in the tie vote. All future elections conducted by that body shall be resolved likewise unless the legislative body later repeals the order for the conduct of a special runoff election.
WHEREAS, the City Council desires that any tie vote resulting from the November 8, 2022 General Municipal Election be resolved by lot.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:
SECTION 1. That pursuant to § 15651 of the Elections Code of the State of California, if any two or more persons receive an equal and the highest number of votes for an office to be voted for within the City, the tie votes shall be resolved by lot. "By lot" means, by deciding the matter through implementing a method of chance, in order to afford each candidate receiving tie votes a fair opportunity at election.
SECTION 2. That the City Council has the authority to resolve tie votes by lot, by implementing various methods of chance, including, but not limited to, a coin toss, generation of random number, or drawing of names. In the interest of maintaining decorum, fairness and transparency, the method implemented for resolving tie votes in the November 8, 2022 General Municipal Election shall be the drawing of names, in accordance with the following procedure:
The City Clerk shall type the name of each candidate who has tied for office on a separate, but identical piece of paper, which shall be folded and deposited into a container and mixed so that the pieces of paper become indistinguishable. The City Clerk, or his or her designee, shall then draw from the container as many pieces of paper as there are seats on the City Council to be 136
filled by the candidates who have tied. The candidate(s) whose names(s) appear(s) upon the drawn piece(s) of paper shall be deemed elected.
SECTION 3. That this Resolution shall apply only to the election to be held on Tuesday, November 8, 2022, and shall be repealed upon the City Council's declaration of election results.
SECTION 4. That the City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.
PASSED, APPROVED, AND ADOPTED on this 13th day of June 2022. ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 137
STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss
CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that Resolution No. 22-1177 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 13th day of June 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Annamarie Porter, City Clerk
138
3 1
2 4
246
246
Oak St
Second St
Valhalla Dr
Elm Ave
Chalk Hill Rd
Fredensborg Canyon Rd
Maple Ave
Laurel Ave
Hil side Dr
Alamo
Pintado
R
Vibor d
g Rd
Skyt
Mesa
Dr
3rd St
Aarhus Dr 5th St
First
St
Alisal
Rd
Copenhagen Dr
At
erdag
Rd
Elsinore
Dr
Creekside Dr
Rancho Alisal Dr
Fjord Dr
National Demographics Corp., Mar. 21, 2022
City of Solvang
2021/22 Transition to
By-District Elections
Orange
Plan
Clockwise Revision
Total Population Deviation: 6.9%
District 3 Latino CVAP: 54%
Proposed Election Sequence:
2022: Districts 3 & 4
2024: Districts 1 & 2
©2021 CALIPER
139
Agenda Item: 10
Solvang City Council STAFF REPORT
PREPARED BY: Xenia Bradford, City Manager
MEETING DATE: June 13, 2022
SUBJECT: Award the City of Solvang Tourism Marketing Managed Services Contract to Abbi Agency in the Amount not to Exceed $600,000 for the two-year term July 1,2022 – June 30, 2024
RECOMMENDATION:
Authorize City Manager to negotiate and execute a two-year contract with Abbi Agency for Marketing Management Services not to exceed $600,000. The Abbi agency was selected by Tourism Advisory Committee on June 2, 2022 as the top candidate out of 11 responses to the RFP.
DISCUSSION:
The City of Solvang issued a Request for Proposals (RFP) for Tourism Marketing Managed Services on April 1, 2022. Eleven proposals were received and presented to Tourism Advisory Committee for their evaluation at a Special meeting on May 26. Four candidate firms were selected for interviews with Tourism Advisory Committee on June 2, 2022. The RFP and the four top selected proposals are shown in Attachment A. Tourism Advisory Committee selected Abbi Agency as the top recommended consultant for Council consideration and approval. Draft minutes for May 26 and June 2 Tourism Advisory Committee minutes are presented in Attachment B.
The Abbi Agency representatives will be present at the Council meeting for a brief presentation and to answer any questions Council may have.
ALTERNATIVES:
Council could take alternative actions as follows:
1. Direct staff to provide with additional information or further review proposals by staff or Tourism Advisory Committee and return at a later date
2. Modify scope to be negotiated into the contract
3. Modify term and/or budget of the contract
FISCAL IMPACT:
The fiscal impact over two-year timeframe is $600,000. This amount was included in the FY 2022-24 Preliminary Budget assumptions.
ATTACHMENTS:
A – Top 4 Proposals Selected by TAC and Request for Proposals B – Draft Minutes of TAC Special Meeting on May 26 and Special & Regular Meetings on June 2, 2022 140
+
THE CITY OF SOLVANG
TOURISM MARKETING MANAGED SERVICES
PROPOSAL RESPONSE
2022
Attachment A
141
2 The City of Solvang RFP: The Abbi Agency 2022
TABLE OF
CONTENTS
AGENCY OVERVIEW
QUALIFICATIONS
ACCOUNT TEAM & SUBCONTRACTORS
APPROACH TO SCOPE OF WORK
EX. MARKETING PLAN & CAMPAIGNS
BUDGET & FEE STRUCTURE
3 9
31 42
65 91
142
The City of Solvang RFP: The Abbi Agency 2022 3This Is What We Propose AGENCY
OVERVIEW
SECTION 1
143
4 The City of Solvang RFP: The Abbi Agency 2022
COVER LETTER
FIRST OFF,
THANKS!
The City of Solvang boasts what many California
destinations do not: a truly distinctive experience.
Dear Xenia and the City of Solvang Tourism Advisory Committee:
SECTION 1 | AGENCY OVERVIEW
144
The City of Solvang RFP: The Abbi Agency 2022 5
While 250+ beautiful destinations compete to attract
This Is What We Propose
visitors all throughout The Golden State, many of them face the same challenge: similar assets, scenery, and experiences make it hard to stand out.
But, “Solvang is straight up mystical…it looks like a northern European village,” as one journalist from Thrillist said. You can declare that there is nowhere else in the world like Solvang, and you wouldn’t be embellishing.
Working with an experienced and effective tourism marketing partner, Solvang will shine and effectively attract its target audience for a longer stay – not just an add-on day-trip.
My team and I would be honored to become that tourism
marketing partner. Solvang’s one-of-a-kind charm and whimsy combined with our proven, performance-driven strategic
marketing approaches are sure to make for a winning combination We do this work by developing and managing diverse,
multi-channel creative campaigns that are both innovative and compelling for the many constituent groups our clients intend to reach, and by building performance touchpoints into our marketing programs to ensure that we are nimble, agile, responsive and effective in our outreach methodologies.
In the following pages, we are thrilled to share our expertise with you and introduce you to some of the previous work we have done on behalf of dozens of destinations in the State of California and West Coast. We have also provided our insights on how we would strategically approach the City’s stated Scope of Work.
And, we have formulated a draft strategic marketing plan with multiple integrated creative campaigns to bring Solvang to life.
It is a rarity to have the opportunity to work with a
destination that encompasses the word “magic.” On behalf of our entire team, thank you for your time and consideration to promote a place as special as Solvang, and I hope that we appropriately convey our enthusiasm in the pages to follow.
Best,
COVER LETTER
We build destination brands that inspire desire
and provoke wanderlust. We find their essence
and bring it to life through a winning combination
of creative, PR, content, and media, transforming
audiences into participants, sharing the siren-song
stories that set places apart and pull people in. Abbi Whitaker 145
6 The City of Solvang RFP: The Abbi Agency 2022 ABOUT US SECTION 1 | AGENCY OVERVIEW
HI , WE'RE
THE ABBI AGENCY
Founded in 2008, The Abbi Agency is a full-service woman-owned marketing agency with broad, integrated capabilities. Our team is made up of 45 fulltime experts across various marketing disciplines. We’re headquartered in Reno, Nevada and hold offices in Las Vegas and the United Kingdom, allowing our distributed team to work effectively across time zones and to travel as necessary for client engagements.
We are fiercely independent and true to our mission, vision and values— but also fiercely dedicated to diversity, equity, inclusion and leaving the communities we enter better off than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, of extending opportunities for career growth to a diverse workforce, and of practicing cultural humility as we navigate the nuanced needs, wants and perspectives of a vibrant and varied constituency.
The Abbi Agency is one of few certified B Corporation professional services agencies in the Untied States. This foundational mission to make the agency a force for good in the world permeates every marketing effort the agency undertakes. The agency leads with a philosophy of “Be Bold. Be BoundaryBreaking. Be Big-Hearted.” — driving behavior and social change with an entirely different perspective on environmental and community benefit than other integrated marketing agencies.
We are experts in destination marketing, with a diverse portfolio that includes destination marketing organizations, hotel and hospitality properties, food and beverage brands, and economic development entities.
And our outcomes speak for themselves. Our work for these destinations has created worldwide attention, delivered billions of impressions alongside millions of dollars in earned media impressions, all while delivering on what matters most— local economy-boosting room bookings. To achieve this, we’ve worked with each destination to develop unique strategies that manage the matrix of competing priorities, needs, and concerns of visitors, locals, business people, elected officials, and other stakeholders. To achieve sustained success, destination management strategies are as critical, if not more, as destination marketing strategies. 146
The City of Solvang RFP: The Abbi Agency 2022 7This Is What We Propose HERE’S WHAT WE DO MARKETING & ADVERTISING
Strategic Media Planning
Traditional Media Buying
Digital Media Buying
Search Engine Marketing (SEM)
Social Media Advertising
Guerilla Marketing
Campaign Concepting
Campaign Execution
Strategic Brand Collateral
Video Production
Graphic Design Execution
Brand Identity & Messaging
DESIGN & CREATIVE
Market Research
Brand Analysis
Brand Strategy
Strategic Plans
Audience & Persona Sketching
Message Identification & Mapping
RESEARCH & STRATEGY
Social Media Strategy
Community Management
Engagement Campaigns
Content Development & Campaigns
Social Media Giveaways
Influencer Activations
SOCIAL MEDIA
Website Development
User Experience (UX) Strategy
Website Design
Content Management
Search Engine Optimization (SEO)
Database Development
WEB & DIGITAL
Media Relations
Articles and Releases
Press Trips, Media Visits & Media Events
Crisis Management
Media Training
Partner Management
PUBLIC RELATIONS
OUR SERVICES
147
8 The City of Solvang RFP: The Abbi Agency 2022
AWARDS, ACCOLADES, & INDUSTRY RECOGNITION
— Gold ADDY Award 2021, American Advertising Federation (AAF), Regional & Local Consumer Website, Nine Dot Arts — Silver ADDY Award 2021, American Advertising Federation (AAF), Social Media Campaign, Edgewood Tahoe Resort-Puzzle
— Gold ADDY Award 2021, American Advertising Federation (AAF), Consumer Website, Edgewood Tahoe Resort
— Silver ADDY Award 2021, American Advertising Federation (AAF), Social Media Campaign, Fall Under the Spell
— Bronze ADDY Award 2021, American Advertising Federation (AAF), Public Service Message Campaign, SmogSpotter
— Bronze ADDY Award 2021, American Advertising Federation (AAF), Brochure, Edgewood Wedding Guide, Edgewood Tahoe Resorts — PRSA Silver Spike 2021, Programs: Community
Relations, Responsible Travel Campaign
— PRSA Bronze Spike 2021, Programs: Issues Management, SendCutSend — PRSA Bronze Spike 2021, Programs: Multicultural Communications, Gay & Lesbian Chamber of Commerce Nevada
— PRSA Bronze Spike 2021, Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning, Bidstack
— PRSA Award of Excellence Spike 2021, Strategies
& Tactics: Media Relations – Earned: Online, Print,
Expert Positioning, Prominence Health Plan
— PRSA Award of Excellence Spike 2021, Strategies & Tactics: Media Relations – Earned: Online, Print, Expert Positioning, EXO — PRSA Award of Excellence Spike 2021, Strategies & Tactics: Media Relations – Audio, Video, Webcasts, etc, Breast Cancer Screenings — PRSA Award of Excellence Spike 2021, Strategies & Tactics: Media Relations – Corporate Social Responsibility, #LocalFoodLove — 2021 Bulldog Awards, Gold, Best Use of Social Media, Edgewood — Platinum Hermes Creative Award, Electronic
Media- Website Design, Nine dot ARTS
— Platinum Hermes Creative Award, Strategic CampaignIntegrated Marketing Campaign, Nevada Health Link — Gold Hermes Creative Award, Electronic MediaWebsite Design, Edgewood Tahoe Resort — Hermes Creative Award, Honorable Mention, Electronic
Media- Website Redesign, Nevada Department of Wildlife
— Hermes Creative Award, Honorable Mention,
Print Media-Logo, Kalispell
— 2020 Bulldog PR Awards, Gold “Best Brand Launch” - Explore Murrieta — 2020 Bulldog PR Awards, Gold “Best Use of Social
Media” - North Lake Tahoe, Tahoe Treasures
— 2020 Bulldog PR Awards, Silver “Best Business
to Consumer Campaign” - Go Goleta
— PR Daily’s Marketing & Social Media Awards, Winner Public Relations Campaign - Visit Carmel, Visit Carmel Digital PR Campaign — Gold ADDY Award 2020, American Advertising
Federation (AAF), Advertising Industry Self-Promotion
Online/Interactive - The Abbi Agency, TAA
— Silver ADDY Award 2020, American Advertising Federation (AAF), Consumer Website - Visit Henderson, Visit Henderson — Silver ADDY Award 2020, American Advertising
Federation (AAF), Consumer Website - Visit Fallon
— Silver ADDY Award 2020 American Advertising Federation (AAF), Business-to-Business Website - Vive
— Silver ADDY Award 2020, American Advertising Federation (AAF), Logo Design - Mammoth Brewing Co.
— Bronze ADDY Award 2020, American Advertising
Federation (AAF), Magazine Advertising Campaign -
Chronicles of Time, Edgewood Tahoe Resort
— Bronze ADDY Award 2020, American Advertising Federation (AAF), Consumer Website - Dorinda’s Chocolates
— Bronze ADDY Award 2020, American Advertising Federation (AAF), Logo Design - Visit Henderson Rebrand, Visit Henderson — PRNEWS, Top Women in PR Awards - The Abbi Agency, Abbi Whitaker — NCET Tech Awards, Tech Advocate- Creative
Services, The Abbi Agency, Caroline Sexton
— Visit California Poppy Awards, Content Marketing
Campaign - North Lake Tahoe, Tahoe Treasures
— Visit California Poppy Awards, Content Marketing
Campaign - North Lake Tahoe, Local Luminaries
— Gold Hermes Creative Award 2018, Content Marketing
Campaign - North Lake Tahoe, Local Luminaries
SECTION 1 | AGENCY OVERVIEW
148
The City of Solvang RFP: The Abbi Agency 2022 9This Is What We Propose
QUALIFICATIONS
SECTION 2
149
10 The City of Solvang RFP: The Abbi Agency 2022
EXPERIENCED CALIFORNIA
DESTINATION MARKETERS
The Abbi Agency (TAA) has diverse and varied experience in establishing brands and carrying out strategic marketing efforts on behalf of California destinations.
Our portfolio includes tourism destinations throughout California and the West Coast, and our team has a firm grasp on the challenges and opportunities faced by these destinations.
The agency connects effectively with target audiences by harnessing creative ideas that express a destination’s unique experience and leveraging communications channels that are both integrated and strategic. Our team understands the California drive market traveler intimately – who and where they are; how to reach them; how to engage with them.
A selection of clients in our working portfolio includes destinations like Travel Nevada (managed by the Nevada Department of Tourism and Cultural Affairs); North Lake Tahoe (which is overseen by a marketing cooperative comprised of two DMOs and two boards of directors that spans two states); Murrieta, California (which is managed by the Explore Murrieta Tourism Business Improvement District); Goleta, California (managed by the City of Goleta’s “Go Goleta” Tourism Business Improvement District); Placer County, California (a partnership consisting of local business owners, county officials, and representatives from the various regions that make up the county); the Visit Henderson, Nevada (a City funded and led tourism campaign); and Kalispell, Montana.
SECTION 2 | QUALIFICATIONS
150
The City of Solvang RFP: The Abbi Agency 2022 11This Is What We Propose Current & Previous California Destination Clients
Current & Previous Hospitality Clients
Current/ Previous Other City, Destination, & Tourism Clients
LOCATION KEY
CLIENTS BY REGION
North Lake Tahoe Marketing Cooperative
North Lake Tahoe Resort Association
Palisades Tahoe
Travel North Tahoe Nevada
Travel Nevada
Peppermill Resort
Reno Sparks Convention & Visitors Authority
Explore Butte County
City of Las Cruces
Whitehall Lane
The Yosemite Conservancy
Mill District
St. Helena Chamber of Commerce
Go Goleta
Explore Murrieta
Carmel-by-the-Sea
Powder Mountain
Kalispell Convention &
Visitors Bureau
Placer County Visitors Bureau Edgewood Tahoe Resort & Edgewood Companies Sugar Bowl Resort
Mammoth Brewing Company
City of Fallon & Visit Fallon
Visit Henderson
City of Ely
151
12 The City of Solvang RFP: The Abbi Agency 2022
AN IDEAL FIT
THE ABBI AGENCY + CITY OF SOLVANG
Our wide-ranging and diverse experience situates The
Abbi Agency as the ideal partner for the City of Solvang.
We understand California destinations, we are connected and able to leverage marketing opportunities at regional and state levels, and we know how to carry out an integrated marketing campaign to connect with the right traveler at the right time.
We work closely with Visit California, the marketing authority for the entire state, and are deeply embedded in communications work on behalf of our California destination clients. This will allow us to strategically include Solvang in collaborative and exclusive opportunities to connect with its target audiences. And, it will ensure that Solvang is included in the greater story of California tourism overall.
Additionally, The Abbi Agency was built out from a public relations-first agency.
To this end, we approach all work with a storytelling approach, distinctive to the approaches leveraged by many marketing agencies. This enables a destination’s stories to shine as we connect journalists and thought leaders with the real, authentic experiences that capture the essence of your destination.
Finally - we, too, have our own whimsical and vibrant spirit. We have fallen in love with the memory-making experiences that can be had in Solvang, and we would be honored to share those experiences and stories with the world.
SECTION 2 | QUALIFICATIONS
152
The City of Solvang RFP: The Abbi Agency 2022 13This Is What We Propose
CASE STUDIES
153
14 The City of Solvang RFP: The Abbi Agency 2022
TOURISM EXPERIENCE
EXPERIENCED PARTNERS IN CALIFORNIA
DESTINATION TOURISM MARKETING
Since The Abbi Agency was created 14 years ago,
we have been proud to partner with dozens of
tourism destinations to share their stories with the
world. Below you will find several success stories of
previous destination storytelling efforts helmed by
our strategists:
Chamber | CVB | Resort Association
1. Go Goleta - Creative and Integrated Campaign
2. Edgewood Tahoe - Creative and Website
3. Explore Murrieta - Branding and Website
4. North Lake Tahoe - Integrated Marketing and Content Campaigns
5. Carmel-by-the-Sea - Integrated Marketing and Content Campaigns SECTION 2 | QUALIFICATIONS
154
The City of Solvang RFP: The Abbi Agency 2022 15This Is What We Propose
CASE STUDY
GOLETA STYLE
BRAND DEVELOPMENT
VIDEO CONTENT DEVELOPMENT
DIGITAL ADVERTISING
CONTENT MARKETING
SEM & SEO
WEB DEVELOPMENT
SOCIAL MEDIA MARKETING
155
16 The City of Solvang RFP: The Abbi Agency 2022 CHALLENGE
SOLUTION
After conducting research and gathering consumer
insights about California flight and drive market travelers, The Abbi Agency developed a multi-pronged digital
engagement campaign focused on visitation, brand
awareness and consumer introductions.
SECTION 2 | QUALIFICATIONS
Goleta is a quaint California town that is 18 minutes away from the nearby and better known Santa Barbara. It
boasts several beaches, nature preserves, golf courses
and other classic Golden State amenities. The city sought to establish itself as a competitive California destination and approached The Abbi Agency to help create brand
awareness, drive visitation to its local lodging vendors and generate foot traffic for business members of its Chamber of Commerce.
156
The City of Solvang RFP: The Abbi Agency 2022 17This Is What We Propose THE
INTEGRATED
IDEA
The Abbi Agency determined that Goleta’s visitors travel two to four hours to get to Goleta and then return home. The firm therefore leveraged the inclusion of destination drivers/partners and utilized early morning and late afternoon activities/excursions to further encourage an extended overnight stays, and to discover or rediscover the beauty of Goleta for more than just one day. This messaging was deployed through social media, digital advertising (including paid search), content marketing, creative asset development (photography and video) and public relations channels.
To bolster these consumer introduction efforts, The Abbi Agency piloted an influencer marketing approach. Influencers then shared original content on social media and blogs that perfectly mirrored the Goleta Style campaign, providing authentic messages for their audiences — and the stories of their visits to the region were captured via photo, video and audio documentation which was both incorporated into the long term Goleta asset database and employed to further drive traffic.
RESULTS
The Abbi Agency’s novel approach to executing
the “Goleta Style” campaign yielded meaningful
results that saw the destination outperform nearby
competing markets like Santa Barbara – which
command a much larger budget and greater brand
recognition. This accomplishment is illustrated in
the following results:
3%
3%+
4%
1%
RECORD HIGH
RECORD HIGH
RECORD HIGH
NEW RECORD HIGH
HOTEL ROOM DEMAND INCREASE
OCCUPANCY INCREASE • Significant engagement and conversion of women ages 25 - 34, the primary travel decision makers
• Campaign received 933,000
targeted impressions
• Campaign videos received 744,000
completed video asset views
REVENUE INCREASE
ADR GROWTH
157
18 The City of Solvang RFP: The Abbi Agency 2022
Photoshoot Stills
SECTION 2 | QUALIFICATIONS
158
The City of Solvang RFP: The Abbi Agency 2022 19This Is What We Propose
CASE STUDY
TAHOE
TREASURES
BRAND MANAGEMENT
VIDEO PRODUCTION
SOCIAL ADVERTISING
PUBLIC RELATIONS OUTREACH
BLOG & NEWSLETTER SERIES
DRONE FOOTAGE
GRAPHIC DEVELOPMENT
159
20 The City of Solvang RFP: The Abbi Agency 2022
SOLUTION
CHALLENGE
North Lake Tahoe invested in a Strategic Marketing and Insights (SMARI) study to understand what travelers are truly interested in. To our surprise, the majority of incoming travelers enjoy leisure activities over extreme sports (a niche audience). The activities/attributes that rank the highest for North Lake Tahoe and visitors include stand-up paddleboard/kayak, hiking, dining, and scenery. In an effort to drive shoulder season visitation, The Abbi Agency needed to highlight North Lake Tahoe’s desired attributes/activities and showcase how spring and fall enhance these activities.
North Lake Tahoe is well known for its
world-class winter recreation, and its pristine
summer water play. But many are unaware
of its off-peak season offerings. Each spring
and fall, the region experiences a decrease in
lodging occupancy and travel spend as the
general populace awaits the next big season.
Conversely, summer and winter seasons have
seen such a staggering growth (contributing
to 24 million visitors annually) leading to hotel
rate spikes, traffic increases, and degradation
of the natural environment. Travelers, in the
drive market and beyond the West Coast,
are unfamiliar with the region as a whole and
cannot readily identify activities outside of the
main winter and summer seasons. A shoulderseason solution was needed to build awareness around this remarkable time at Tahoe.
SECTION 2 | QUALIFICATIONS
160
The City of Solvang RFP: The Abbi Agency 2022 21This Is What We Propose THE
INTEGRATED
IDEA
Through competitor analysis, along with analyzing
trending content types, our team developed Tahoe
Treasures. The campaign featured:
• 12-part video series focusing on a specific
shoulder season activity
• Corresponding blog posts
• A downloadable guide for each
• All hosted on the Tahoe Treasures landing
page on GoTahoeNorth.com.
This content relied heavily on creative closed-captions, based on the understanding that 85 percent of Facebook
and Instagram videos are watched with the sound off.
The campaign paired owned assets, both written and
visual, with user-generated content from visitors and
micro-influencers to create authentic and informative
content around the region’s secret seasons.
RESULTS
The Tahoe Treasures campaign allowed for real people to enjoy real, accessible experiences. By highlighting the lesser known “local’s secrets,” we pull the consumer deeper into the fold and into North Lake Tahoe culture. We provided the blueprint for people to recreate their own memories. In doing this, we were able to appeal to our aspirational, adventure-driven audience.
Tahoe Treasures has posted some of the longest pageview times ever on GoTahoeNorth.com. Time on the Tahoe Treasures page in 2019 averaged 2:29, compared to a 1:33 avg. time per page throughout the rest of the site.
161
22 The City of Solvang RFP: The Abbi Agency 2022
766,359 33,062
1,089 901,740
IMPRESSIONS ENGAGEMENTS
SHARES REACH
53% ABOVE CAMPAIGN GOAL 451% ABOVE CAMPAIGN GOAL
MET CAMPAIGN GOAL NO GOAL SET
SECTION 2 | QUALIFICATIONS
162
The City of Solvang RFP: The Abbi Agency 2022 23This Is What We Propose
CASE STUDY
CARMEL-BY-THE-SEA SOCIAL MEDIA
VIDEO PRODUCTION
PUBLIC RELATIONS
FAM TOURS
163
24 The City of Solvang RFP: The Abbi Agency 2022
1. World-renowned, whimsical destination
2. Independent uniqueness through walkability, diverse
culinary offerings and rich art history
3. European-style vacation through secret passageways,
cobblestone streets and boutique businesses
4. Home to a world-famous white sand beach, full of
outdoor activity opportunities, and friendly to fourlegged, tail-wagging travelers In our work with Carmel by-the-Sea, The Abbi Agency
leverages social media as a true digital storytelling platform, connecting with potential visitors to share strategic facets of the destination. We also implement a digital-first public relations approach to our clients’ campaigns so that we can meet target audiences through the channel where most
readers are consuming information – online. With these
two avenues in mind, we knew that every step had to be
intentional, while working cohesively to strengthen Carmel’s overall brand presence.
SUMMARY
Carmel-by-the-Sea is a charming one-square-mile seaside village that has been consistently ranked as one of the most romantic destinations in the world due to its natural charm on California’s Central Coast. This enchanting seaside village is extremely walkable and has more than 100 art galleries, 55 culinary options and 20 wine tasting rooms, with mild temperatures year-round. That being said, the brand has four key characteristics that they wanted to emphasize:
SECTION 2 | QUALIFICATIONS
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The City of Solvang RFP: The Abbi Agency 2022 25
OBJECTIVES
This Is What We Propose
& TACTICS
Visit Carmel enlisted The Abbi Agency to develop an
integrated strategy that would drive visitation and bookings while highlighting some of their lesser-known attributes.
Our strategy incorporated themes and messaging from Visit Carmel’s 2021 marketing plan and had an overarching goal of driving readers back to the website. To amplify this goal, we focused on securing website backlinks in at least 50% of our earned placements. Ongoing media relations efforts focused on reaching Visit Carmel’s target drive-market
audience, and national placements focused on accolades for broader awareness.
Concurrently, we implemented a social media strategy that extended characteristic-driven posts to highlight locally owned boutique hotels and inns, rare experiences offered in the village, and unparalleled food and wine offerings. To bring the Carmel village experience to life, The Abbi Agency produced captivating video content that would engage
followers with an authentic look into the destination.
RESULTS
While The Abbi Agency has been working closely with Carmel-by-the Sea since 2018, the following results reflect the 18-month period of March 2020 through September 2021.
In our PR results, the team secured 73 digital placements and nine print placements for a total of 82 media placements featuring Carmel-by-the-Sea on local, regional and national levels. Of these digital placements, 71% drove audiences back to the Visit Carmel website, with an average publication domain authority of 67. These publications had a combined online readership of 1.14 billion, resulting in 4.69 million estimated coverage views and over 58,000 shares on social media.
Our efforts also resulted in a variety of noteworthy accolades, including:
— #3 Best Small City in the U.S.,
Condé Nast Traveler 2020
— #11 Best Small Towns in America,
Travel + Leisure 2020
— The 18 Best Dog-Friendly Beaches in
the U.S., U.S. News & World Report
— 12 U.S. Destinations That
Could Feel Like Your Canceled
Vacation Abroad, MSN
— The Most Pet-Friendly Luxury
Hotels Across the U.S., MAXIM
— The Six Best Pedestrian Promenades
To Visit Across California, Forbes
— Travel + Leisure’s Top 15 Cities
in the U.S., Travel + Leisure
— 6 U.S. Cities That Are Full of European
Charm, Condé Nast Traveler
— 14 Dog Friendly Hotels down
the California Coast, 7x7
— 12 Quaint Seaside Villages to Explore
in California, Fodor’s Travel Guide
— #6 Best Cities in the U.S,
Conde Nast Traveler 2021
— #14 Top 15 Cities in the United
States, Travel + Leisure 2021
— 20 of the best Seaside Towns
in the US for Fall Getaways,
Fodor’s Travel Guide 2021
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26 The City of Solvang RFP: The Abbi Agency 2022
31.2% 73
52 67
1.14 4.69
58.7K
9 46.1%
15.1%
26.3%
Total Audience: 116.801
Digital Placements
from Coverage
Average
Online Readership
Estimated Coverage Views
Print Placements
Total Engagements: 1,728,670
Total Post Link Clicks: 184,454
Total Impressions: 37,667,061
INCREASE
LINKS
DOMAIN AUTHORITY
BILLION
MILLION
SOCIAL SHARES
INCREASE
INCREASE
INCREASE
Activity from Mar 1, 2020-September 30, 2021
(vs. 7/31/18 to 2/29/20) across all platforms
March 2020 through September 2021
Social PR
For social media, Visit Carmel experienced significant growth across all platforms (Facebook, Instagram, Linkedin, and Twitter). As a result, our strategies and tactics created a 31.2% increase in total audiences from all networks. Based upon our performance summary during this 18-month period, digital channels saw a 26.3% increase in impressions with over 37 million net impressions. We also saw a 46.1% increase of engagements and a 15.1% increase in post link clicks.
These increases are in comparison to the 18-month period prior.
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The City of Solvang RFP: The Abbi Agency 2022 27This Is What We Propose
WORK SAMPLE
EXPLORE
MURRIETA
Photoshoot Stills
167
28 The City of Solvang RFP: The Abbi Agency 2022
WORK SAMPLE
EDGEWOOD
TAHOE RESORT
SECTION 2 | QUALIFICATIONS
168
The City of Solvang RFP: The Abbi Agency 2022 29
CLIENT REFERENCES
This Is What We Propose
Explore Murrieta
Date of Service: January 2018 - Current
Contact: Patrick Ellis
Title: President / CEO
Phone: 805-338-8625
Email: [email protected]
Description of Services: The Abbi Agency provides fully integrated marketing services for Explore Murrieta including public relations, creative and campaign development, content strategy (blogs and newsletters), social media management, paid media planning, placements and optimizations.
North Lake Tahoe
Date of Service: 2013-2021
Contact: Andy Chapman
Title: CEO, Incline Village Crystal Bay Visitors Bureau Phone: 775-832-1606
Email: [email protected]
Description of Services: The Abbi Agency has provided an array of services including public relations, FAM tours, social media, content campaigns, including photography, as well as blog and newsletter/CRM management. All efforts were based on strategic insights and campaigns laid out through a content calendar as well as recommendations based on client needs.
Carmel-by-the-Sea
Date of Service: 2018 - Current
Contact: Amy Herzog
Title: Executive Director
Phone: 831-238-1849
Email: [email protected]
Description of Services: The Abbi Agency provides strategic public relations and social media support for Carmel-by-Sea. In addition to ongoing strategic communications, the agency completes integrated content campaigns supporting key messages and initiatives through photo, video and written content.
Visit Morro Bay
Date of Service: August 2020 - Current
Contact: Michael Wambolt
Title: Executive Director
Phone: 805-225-7411
Email: [email protected]
Description of Services: The Abbi Agency provides fully integrated marketing services for Visit Morro Bay including brand and logo development, public relations, creative and campaign development, social media management, paid media planning, placements and optimizations.
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30 The City of Solvang RFP: The Abbi Agency 2022
CURRENT MEDIA REFERENCES
Matt Villano
Title: Freelance Reporter
Outlet: TIME, AFAR, Wall Street Journal, CNN, The New York Times, Sunset, National Geographic Traveler, Coastal Living, and Entrepreneur Email: [email protected]
“I have nothing but positive reviews of The Abbi Agency. I’ve worked with them on a handful of stories over the years, and the team always manages to get me exactly what I need before I even know I need it. Names, facts, details – you name it, they’re on top of the nitty-gritty details, every single time. Abbi Whitaker herself is a true dynamo. I wish every PR agency were as easy to work with as this one.”
Jim Carlton
Title: Reporter
Outlet: Wall Street Journal
Email: [email protected]
“Abbi Whitaker is a reporter's dream! I cover Nevada issues for the Wall Street Journal, and was fortunate enough to answer one of her pitch emails a few years ago. Since then, she has lined up experts on everything from a front page story on the Reno renaissance, to the economic impacts of both flooding and heavy snows in Northern Nevada and the Lake Tahoe basin, to how Burning Man has become a surprising source of economic and cultural growth for Reno. Abbi is so plugged in she can set up interviews with the Mayor of Reno, even the Governor of Nevada, in addition to making her own experts available. And to top it all off, she is nice as can be. In summary, if I have a big news story anywhere in Northern Nevada, Abbi Whitaker is usually my first call!” Jen Murphy
Title: Freelance Reporter
Outlets: Conde Nast Traveler, Men’s Journal, Wall Street Journal, AFAR and Departures
Email: [email protected]
“Working with the Abbi Agency, I always know I'll get a pitch targeted exactly to my outlets and just for me rather than some blanket press release. And if I have questions, they have answers. They know their clients inside and out so I'm not left waiting for details.”
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The City of Solvang RFP: The Abbi Agency 2022 31This Is What We Propose
ACCOUNT
TEAM
SECTION 3
171
32 The City of Solvang RFP: The Abbi Agency 2022 SECTION 3 | ACCOUNT TEAM & SUBCONTRACTORS
AGENCY LEADERSHIP
ABBI
WHITAKER
TY
WHITAKER
PRESIDENT & CO- FOUNDER CHIEF EXECUTIVE OFFICER &
CO- FOUNDER
14 YEARS WITH TAA
14 YEARS WITH TAA
Bio
Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest tourism and business-to-business companies, Abbi innately understands what drives media
coverage and has put those skills to work for almost two decades.
Despite her role directing the agency’s strategy and
orchestrating campaigns, Abbi is still most at home picking up the phone and landing top-tier media placements herself. She has secured feature coverage in the world’s most prestigious publications and television programming — The New York
Times, The Wall Street Journal, Forbes, Fortune Small
Business and MSNBC—and has the established relationships with world-class reporters and writers to show for it.
Bio
Ty Whitaker is an owner and Chief Operating Officer of The Abbi Agency. Precise, analytical and organized, Ty is the operational brains of The Abbi Agency. A former water quality scientist, he approaches projects with the same statistical eye for data collection and results tracking that he perfected while documenting traces of minerals and chemicals in groundwater across Northern Nevada and Lake Tahoe watersheds. Ty’s
systematic approach puts him at the helm of some of the company’s largest and most complex projects and leads them to success.
For The City of Solvang, Ty will ensure that each account is staffed for maximum performance and efficiency. Further, he will oversee the management of all fiduciary responsibilities pertaining to the engagement, ensuring that Solvang’s
investment in evolving its brand is met with exceptional returns.
Bachelor’s Degree of Arts in Journalism -
University of Nevada-Reno Bachelor’s Degree of Science in Environmental Science - University of Nevada-Reno
172
The City of Solvang RFP: The Abbi Agency 2022 33This Is What We Propose
AGENCY LEADERSHIP
CONNIE ANDERSON
Bio
If you asked us what a results enthusiast looks like we might suggest someone who looks a lot like Connie Anderson. And if you asked us what a true, through-the-roof, clinically diagnosed results fanatic looks like, well, we’d have no other choice than to show you a beautifully rendered portrait of Connie herself.
She’s a fiercely dedicated mastermind of brand strategy and client service who’ll stop at nothing to ensure that those under her care achieve the benchmarks they need in order to thrive.
As The Abbi Agency’s leading expert in client service and advocacy, Connie knows how to help clients find clarity about their goals and determine pathways toward the achievement of them. She will act as the chief liaison between the client and the agency, aligning the priorities and strategy of both toward accomplishing the tourism business milestones outlined by the City of Solvang throughout the scope of our engagement. - Worked as the lead strategist overseeing
the re-brand, campaign development and
website development of Visit Henderson,
Nevada
- Served as the strategic lead for North
Lake Tahoe for nearly a decade overseeing
content-driven, award-winning campaigns
resulting increased brand awareness and
website visitation
- Facilitated partnerships and brand
partnerships with the Reno-Tahoe Air
Service Corporation and airlines such as
JetBlue, United and others to launch new
air service and encourage visitors to leave
hub city and explore surrounding areas
Relevant Client Experience
CHIEF STRATEGY OFFICER & PARTNER
10 YEARS WITH TAA
Bachelor’s Degree of Arts in Journalism - University of Nevada-Reno Masters of Business Administration candidate - Johns Hopkins University 173
The City of Solvang RFP: The Abbi Agency 2022 34This Is What We Propose SECTION 3 | ACCOUNT TEAM & SUBCONTRACTORS
AGENCY LEADERSHIP
THAISON KAWAL
Bio
There are a litany of factors at play when it comes to communicating the unique value proposition of a destination. Certainly there are the amenities to take into consideration, as well as the local landmarks which ideally serve as key points of interest. But, for the most part, every region that wants to market itself as a tourism destination has these things to lean on—albeit to varying degrees. There’s something more that must be tapped into in order to elevate a destination above its competitors.
Thaison is a master at investigating the features of a destination that matter most to people, and conveying those features beautifully through multimedia assets and creative design. In concert with The Abbi Agency’s creative team, Thaison builds robust creative campaigns that blast past the basic amenities, turning assets like video advertisements and photography into vehicles through which hearts and minds are moved. He’s done this for countless destinations throughout the western United States and beyond, branding or rebranding regions in the nation as experiences that leave visitors feeling changed—and all the better for it. - Creative lead on integrated campaign
executions for: Go Goleta, Explore Murrieta,
Visit Henderson, Discover Kalispell, Fly RenoTahoe, Explore Butte County, Saint Helena, Morro Bay, and North Lake Tahoe
- Complete tourism identity builds for: Explore
Murrieta, Visit Henderson, Discover Kalispell,
Fly Reno-Tahoe, Explore Butte County, Saint
Helena, and Morro Bay
- Director/Producer of large-scale, multiday video/photo productions for Explore Murrieta, Visit Henderson, Discover Kalispell,
Explore Butte County, and Go Goleta
Relevant Client Experience
CREATIVE DIRECTOR & PARTNER
7 YEARS WITH TAA
Bachelor’s Degree of Arts in Fine Arts - University of Nevada-Reno 174
The City of Solvang RFP: The Abbi Agency 2022 35This Is What We Propose
AGENCY LEADERSHIP
CAROLINE SEXTON
Bio
Containing a wealth of knowledge about the digital user experience and a massive enthusiasm for integrated
marketing strategy, Caroline Sexton is a powerhouse when it comes to all things digital.
With years of SEO experience behind her—earned
through content development, the execution of on-page
tactics as well as the implementation of advance tracking mechanisms—Caroline currently serves as the Vice
President of Digital Strategy at The Abbi Agency, where she is tasked with managing all large-scale websites and ongoing content strategy projects for the firm’s digital department. Caroline will use her skills in the digital realm to master all deployment strategy conducted by The Abbi Agency on behalf of the City of Solvang.
- Worked as lead digital experience strategist and
information architect on 6 destination websites
including; Explore Murrieta, Visit Henderson,
Discover Kalispell
- Lead strategy and production on over 50 website
design and development projects, including
numerous that have received national award
recognition such as Edgewood Tahoe Resorts.
Relevant Client Experience
VICE PRESIDENT OF DIGITAL STRATEGY & PARTNER
7 YEARS WITH TAA
Bachelor’s Degree of Science in Marketing - University of Nevada-Reno Bachelor’s Degree of Science in International Business - University of Nevada-Reno 175
36 The City of Solvang RFP: The Abbi Agency 2022
“Orchestrating powerful destination marketing
campaigns takes vision, leadership, attention to detail and constant communication. Warren is a master of all
those skills. He approaches destination marketing like
a brilliant chess player, surveying the entire board and thinking three moves ahead, all while moving each piece into the perfect position to create maximum impact.”
“Warren has shown a unique ability to think tactically, creatively and strategically, all at the same time.
Having someone with that range of foresight and
attention to detail at the helm of your marketing efforts cannot be overestimated. His mastery of the mechanics
of his internal team, and the ability to simplify and
streamline complex integrated destination marketing
campaigns is the key to powerful campaigns that truly
work on many separate, but interlocking, levels.”
— Abbi Whitaker, Co-Founder & President of The Abbi Agency — Patrick Ellis, President/CEO of Murrieta/Wildomar Chamber of Commerce
ACCOUNT LEADERSHIP
WARREN PHAN
Bio
As The Abbi Agency’s Senior Brand Manager, Warren Phan is charged with the dual duties of internal project management and client service. He expertly administers these duties through timely, smart communication between clients and the teams that serve them, working to ensure the achievement of key account milestones, daily performance and investment growth for each client.
Throughout his career, Warren has developed and executed a broad array of marketing tactics and strategies for some of the most iconic hospitality and destination brands in the American West.
Warren’s broad experience across content development, resource allocation, creative inspiration and quality assurance has earned him numerous industry accolades. He’ll bring this experience to the City of Solvang, serving as the day-to-day contact plotting the pathway to prosperity for the tourism business in the region and rallying The Abbi Agency’s team to make it all happen.
- Strategic oversight and management of
integrated marketing efforts for Edgewood
Tahoe Resort, a Forbes 4-Star Rated Lodge
& Spa since 2019 resulting in the launch
of multiple brand campaigns, initiatives
and advertising efforts achieving room
occupancy, meetings and conventions and
wedding bookings YoY department goals.
- Lead strategist on various destination
accounts providing insights, travel trends
and management of multiple service lines to
ensure client needs and satisfaction is met.
Relevant Client Experience
SENIOR BRAND MANAGER
3 YEARS WITH TAA
Bachelor’s Degree of Science in Marketing - University of Nevada-Reno Statement of Assurance
SECTION 3 | ACCOUNT TEAM & SUBCONTRACTORS
176
The City of Solvang RFP: The Abbi Agency 2022 37This Is What We Propose DAVID
BUNKER
DIRECTOR OF CREATIVE CONTENT
8 YEARS WITH TAA
Bio
David Bunker has been involved in content development,
strategy and execution at The Abbi Agency since 2010, and has worked with a wide range of tourism clients across the West developing advertising and content campaigns from the ground up. In addition to concepting and copywriting for some of the agency’s largest creative campaigns, David also helps implement and develop wide-reaching public relations, content and storytelling efforts, and works to assure that creative and content are integrated into campaigns cohesively.
Bachelor of Arts, Journalism - University of Maryland
SEASONED EXPERTS
A TEAM OF
Within our team of 45 experienced
marketing professionals, The Abbi Agency
will bring together the right team of
experts to fulfill the scope of work for the
City of Solvang. While the account will be
guided by the Senior Brand Manager, each
of the different marketing aspects will be
led by strategic department leads. The
City of Solvang will interface with these
teams throughout the contract duration
and they will coordinate the many hands
involved in bringing integrated campaigns
to light and ensuring their success.
- Tourism content campaigns for North Lake Tahoe
- Brand development for Fly Reno-Tahoe
- Advertising campaign concepting, content and video scripting for Discover Kalispell
- Advertising campaign development for Edgewood Tahoe
- Advertising and landing page copy for St. Helena.
- Naming and brand development for Incline Village Visitors Bureau Relevant Client Experience
177
38 The City of Solvang RFP: The Abbi Agency 2022
- Drove Awareness and Occupancy campaigns for an International resort in Dubai for a leader in the hospitality business - Stateside campaigns include(d) overseeing media strategies for 10+ properties to drive ROI, tailored unique campaigns for boutique properties, travel partners, and luxury resorts
- Additionally, worked with Fortune 500 companies, and sponsorships with the NFL, Good Morning America, and Live Nation
- Digital media management and optimization for various travel destinations that include: Explore Murrieta, Go Goleta, Visit Fallon, Edgewood Tahoe Resort, Visit Morro Bay.
- Research and strategy for website design and development - SEO research and Keyword strategy for destinations such as Discover Kalispell, to develop intent-based content strategies.
Relevant Client Experience Relevant Client Experience
TAA TEAM
JULIAN
TALLENT
HENRY
MERSCHEL
DIGITAL MARKETING DIRECTOR DIGITAL MARKETING STRATEGIEST 1 YEAR WITH TAA 4 YEARS WITH TAA
Bio
With a hungry spirit, and a curious mind, Julian Tallent is a relentless problem solver. Through both marketing
transformation and digital business models, Julian combines creativity, media, and data-driven solutions. In addition, his advertising experience has enabled the skillset of bringing data to life with compelling storytelling.
Bio
Working as an experienced marketing strategist, Henry helps to increase brand awareness and conversions for businesses through strategic inbound marketing campaigns. In addition, Henry works to understand clients goals, unique selling propositions, buyer personas and geographic targeting via in depth digital audits to allow for efficient campaign creation and execution. Henry works deeply on both the organic and paid efforts, and understands how a fully integrated content strategy can be most effective.
Digitally Certified:
All Google Ads + Analytics | TheTradeDesk | Nielsen Global Solutions | Data Integration Solutions
San Francisco State University: Bachelor of Science Business Administrations- Marketing.
Certified in: Google Ads + Analytics, Hubspot, Data Analytics and Visualization and SEO.
SECTION 3 | ACCOUNT TEAM & SUBCONTRACTORS
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The City of Solvang RFP: The Abbi Agency 2022 39This Is What We Propose
TAA TEAM
LIZ
BOWLING
DANI
HANNAH
VP OF PUBLIC RELATIONS PR ACCOUNT MANAGER
5 YEARS WITH TAA 2 YEARS WITH TAA
Bio
With two decades of experience in strategic communications and destination marketing, Liz has developed strong
relationships throughout California, crafted story ideas with top-tier media partners, and produced award-winning campaigns to promote off-season tourism and responsible travel. Her experience is rooted in tourism sustainability efforts, content marketing initiatives and performance-driven public relations. For The Abbi Agency, she leads strategic planning, crisis communications and performance-driven
strategies for the agency’s public relations clients.
Bio.
When it comes to making magic with destination clients, there’s no one we’d rather call than Dani Hannah. As an account manager at The Abbi Agency, Dani uses her skills in media relations, brand messaging and account management to take her clients to the next level, and her long list of media placements include international outlets like Travel+Leisure, Fodor’s Travel Guide, USA Today, FOX News and more.
Bachelor’s of Science in Communications; Minor in
Marketing - California State University, Chico
California State University, Fresno
Hubspot Content Marketing and Inbound Certified | 2018
- Served as North Lake Tahoe’s Director of Global Communications & Public Relations aligning brand pillars with national media coverage, driving local awareness about campaign initiatives, marquee events, and more
- Responsible for developing communications and public relations strategies driving brand awareness while meeting destination goals for Carmel-by-the-Sea, Murrieta, Morro Bay and more.
- Dani devises breakthrough PR strategies for a broad spectrum of hospitality clients including hoteliers, food & beverage, and destinations.
- She works with Yosemite, Carmel-by-the-Sea, St. Helena, Healdsburg, THE ROW, Morro Bay and Placer County.
Relevant Client Experience Relevant Client Experience
179
40 The City of Solvang RFP: The Abbi Agency 2022
- Angela provides strategic oversight and content direction for a number of travel and tourism social media accounts including Visit Carmel, Explore Murrieta, Go Goleta, Visit Fallon, Edgewood Tahoe Resort, Incline Village and Visit Morro Bay.
- Original content production and directing roles, including still, video and drone captures for Visit Morro Bay, Edgewood Tahoe Resort, Incline Village, The Village at Rancharrah, Travel Nevada, The City of Fallon and Carmel-by-the-Sea.
- Dynamic video editing of existing video content for Abbi Agency clients including Discover Kalispell, Explore Murrieta and beyond. - 8 years of experience providing original photography and video for clients in Truckee/Lake Tahoe/Bay Area specifically targeting tourism and recreation.
Relevant Client Experience Relevant Client Experience
TAA TEAM
ANGELA
RUDOLPH
JEREMY
JENSEN
DIGITAL MARKETING DIRECTOR MULTIMEDIA MANAGER
1 YEAR WITH TAA
1 YEAR WITH TAA
Bio
With over 10 years of experience in social media, strategy, PR, teaching and everything in between, Angela specializes in branding and writing engaging copy for blogs, websites, and social media while also managing the agency’s digital content department. Angela will oversee social media and digital content strategy for Solvang, guiding her team to integrate all campaigns, owned and earned efforts, and to create engaging digital content that resonates with followers, sparking action across social media platforms.
Bio
Jeremy’s career began as a photojournalist to award-winning independent media publications. From the years 2017-2021 Jeremy Jensen was nominated “Best Photography Business” in Truckee/ North Lake Tahoe, citing a deep connection to the community and an emphasis on quality service. His passion centers on visual storytelling, and is particularly adept at travel and lifestyle content creation. As The Abbi Agency’s Multimedia Manager he oversees all photography and videography services.
Master’s of Business Administration - University of
Nevada, Reno
Bachelor’s of Arts in Psychology - University of
Nevada, Reno
(Photographer, Cinematographer, Editor)
SECTION 3 | ACCOUNT TEAM & SUBCONTRACTORS
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The City of Solvang RFP: The Abbi Agency 2022 41This Is What We Propose
ORGANIZATIONAL CHART
OFFICE LOCATION
(R) - Reno
(LV) - Las Vegas
(F) - Fresno
(SD) - San Diego
(NE) - Nebraska
(AL) - Alabama
(NYC) - New York City
(UA) - Ukraine
CONNIE ANDERSON (LV)
Chief Strategy Officer
ANGELA RUDOLPH (R)
Digital Content Manager
CONNIE ANDERSON (LV)
Chief Strategy Officer
CHANI KNIGHT (R)
Brand Manager
ASHLEY BEHRE (LV)
Brand Manager
ANDY NEOGY (R)
Brand Manager
EMILY RIBAUDO (R)
Jr. Brand Manager
KAREN MORALES (R)
Jr. Brand Manager
CORY COCKRELL (LV)
Jr. Brand Manager
WARREN PHAN (R)
Sr. Brand Manager
ANNA PATERSON (R)
Digital Copywriter
KAYCEE RECHEL (R)
Graphic Designer
ALLI WILLIAMS (R)
Sr. PR Manager
MOLLY MOSER (R)
Copywriter
JEREMY JENSEN (R)
Multimedia Manager
KAMI OLACIREGUI (R)
Sr. Production Mgr/Designer
KATERYNA PONOMARENKO (UA)
Frontend Developer
JULIAN TALLENT (LV)
Digital Marketing Manager
TY WHITAKER (R)
CEO/Co-Founder
DANI HANNAH (F)
Account Manager
BEN ENGEL (R)
Junior Account Executive
DANO NISSEN (NYC)
Junior Account Executive
BRIANNA SOLOSKI (SD)
Account Manager
VICTORIA BARNETT (R)
Account Executive
TAYLOR CAHOON (AL)
Junior Account Executive
BRIDGETTE MENIST (LV)
Jr. Account Coordinator
DAVID BUNKER (R)
Creative Content Director
LIZ BOWLING (R)
VP of Public Relations
NICOLE TUCKER (R)
Office Manager
THAISON KAWAL (R)
Creative Director
THAISON KAWAL (R)
Creative Director
KAMI OLACIREGUI (R)
Sr. Production Mgr/Designer
DARIUS MANDEGARY (R)
Jr. Art Director
TUCKER MONTICELLI (R)
Art Director
CASSANDRA TALOMA (LV)
Social Media Specialist
ZACHARY ALEXANDER (R)
Social Media Specialist
NATHANIEL PEREZ (LV)
Social Media Coordinator
CAROLINE SEXTON (R)
VP of Digital Strategy
CAROLINE SEXTON (R)
VP of Digital Strategy
SAYYAIR AWAIS (R)
Performance Marketing Strategist
HENRY MERSCHEL (R)
Digital Strategist
HENRY MERSCHEL (R)
Digital Strategist
SHANNON DUGAN (R)
Digital Project Manager
VITALY MOISEIEV (UA)
UX/UI Designer
VALERII MOKHIRIEV (UA)
Frontend Developer
YEGOR MONIN (UA)
Full-Stack Developer
YEVHEN LELIUK (UA)
QA/Front End Developer
OWEN TRUESDELL (R)
Public Affairs Manager
LAUREN MECKSTROTH (NE)
Director of Public Relations
ALEXIS KEITH (LV)
Account Manager
LIZ BOWLING (R)
VP of Public Relations
MARKETING
CREATIVE CONTENT
DIGITAL EXPERIENCE
DESIGN
DIGITAL CONTENT MEDIA
CREATIVE PUBLIC RELATIONS
C-SUITE ABBI WHITAKER (R)
President/Co-Founder
CLIENT SERVICES
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42 The City of Solvang RFP: The Abbi Agency 2022
APPROACH TO
SCOPE OF WORK
SECTION 4
The following section contains The Abbi Agency’s
philosophy and proposed strategic approach for each
aspect of the requested Scope of Work (SOW) of the
City of Solvang. Wherever possible, The Abbi Agency
has audited the City’s current marketing efforts to
provide context on recommended approach.
It should be noted that this section is intended to establish the greater marketing philosophy and how each communications channel appropriately fits in; A supporting Example Marketing Plan and suggested Campaigns can be found in Section 5. 182
The City of Solvang RFP: The Abbi Agency 2022 43
RESEARCH & STRATEGY
This Is What We Propose
APPROACH TO
In destination marketing, The Abbi Agency deeply believes that you must learn and understand your destination from the inside, out. That means engaging with those who love and know Solvang the most intimately – your locals.
The Abbi Agency would recommend a robust community engagement process to inform marketing strategy, which would achieve goals of engaging the community, creating buy-in, and gaining valuable insights. The agency believes that true engagement with the community is not just a one-time effort – together we will open a dynamic dialogue so that Solvang business and community members can become active participants in and champions for our work.
Throughout the partnership lifespan, community engagement efforts may include:
• Town Halls and Surveys to open the floor for input and feedback from locals on the marketing destination and approach.
• One-on-One Interviews with key individuals who have been hands-on with tourism, to ensure holistic context and insights are collected. • Focus Group Sessions and Workshops of current branding, social media, and campaign elements to gain active feedback on upcoming or in-progress work.
The Abbi Agency will also continue our thorough exploration of data and information, including audits of:
• Data from Solvang Marketing Channels for an understanding of website, social media, email marketing, public relations, and paid performance, as well as digital habits of target audiences.
• Local and Regional Lodging Data to provide insights on seasonality and key growth opportunities. We will aim to collaborate closely with Solvang lodging partners to collect and explore data.
• Regional California Marketing Data and Plans to leverage marketing research investments made by other nearby destinations and contextualize Solvang’s situation. Many of these publicly-available documents offer applicable research and insights which can be added to our strategic lens.
Research & Community Engagement
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44 The City of Solvang RFP: The Abbi Agency 2022 SECTION 4 | APPROACH TO SCOPE OF WORK Marketing Strategy & Integrated Plan
Optimized Content
Shareable Content
Engaging Content
Google Authorship
Media Relations
Blogger Relations
Investor Relations
Influencer Relations
Response to Detractors
Detractors Turned to Loyalists
Loyalists Turned to Advocates
Facebook
Twitter
LinkedIn
YouTube
Pinterest
Instagram
TikTok
Clubhouse
Charity Tie-Ins
Community Service
Co-Branding
Affiliates
Brand Ambassadors
Sponsored Content
Native Advertising
Fb Sponsored Posts
Sponsored Tweets
Twitter Cards
Fan Acquisition
Lead Generation
Outbrain
Created By Experts
Employee Stories
Customer Stories
User-Generated Content
Reviews
Brand Journalism
Webinars, Videos, Podcasts
Authority Publicity
Influencer Engagement
Social Media
Partnerships
Incentive
Paid Media
Paid Media
Owned Media
Earned Media
Paid Media Shared Media
Following the research phase, The Abbi Agency will
set to work to finalize the Marketing Strategy and
Integrated Plan. We approach destination marketing
strategy holistically, focusing on driving the highest
possible return on investment (ROI) for our clients and their local community.
Anatomy of a Destination Marketing Strategy: PESO
In strategic planning, The Abbi Agency always focuses
on a healthy mix of integrated tactics Paid, Earned,
Shared, and Owned channels. By connecting the
appropriate channel with the ideal creative message
for the correct target audience at the right time, we can ensure the highest engagement rates and ROI for our
marketing efforts overall.
P.E.S.O
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The City of Solvang RFP: The Abbi Agency 2022 45This Is What We Propose As today’s traveler prepares to take a trip, they undergo an experience wholly unique to them.
The Traveler Buyer’s Journey: Micro-Moments
There is no linear, step-by-step funnel or process taken to select a destination; the modern traveler engages in a comprehensive review of the destination using digital resources and first-person accounts.
With this in mind, the “Micro-Moments” framework was established via a thorough review of robust traveler online habits and data. This framework enables a destination to consider the phases a traveler goes through as they consider, select, curate, and experience their trip. And, it allows destination marketers to plan accordingly.
Finally, the Micro-Moments framework is an important reminder of the role of the Destination Marketing Organization (DMO): to inspire travelers and guide them to local lodging and businesses to curate their trip.
Leveraging the micro-moments framework, The Abbi Agency thoughtfully establishes marketing strategies that engage with the right traveler at the right time. As the marketing plan for the City of Solvang is finalized and specific tactics are established, we will ensure each brand and campaign element is conceptualized and brought to life with the traveler’s micro-moment and persona in-mind.
Dreaming
Purchasing
Experiencing
In the Dreaming phase, customers are thinking
about taking a trip and considering what types
of experience and destination they are looking
for. Here, customers want to be inspired and
aspirationally imagine themselves in a destination.
Planning
In Planning, a traveler more specifically selects
their region and/or destination, and begins
considering the specifics: lodging, activities,
getting around, and more. During this phase it is
important to ensure travelers can access details
and itineraries about the destination experiences.
At the Purchasing phase, travelers are locking
in details of their trip. This phase extends
from pre-trip into the trip itself, and a traveler
can be influenced by offers, deals, events, and
other time-sensitive factors.
Finally, a traveler visits the destination to
experience their carefully-curated trip firsthand.
During Phase 4, a destination marketing entity
should aim to engage the visitor and encourage
them to share their experiences with the world.
Finally, they should aim to establish ongoing
contact to encourage repeat visits to the
destination.
Phase 1
Phase 2
Phase 3
Phase 4
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46 The City of Solvang RFP: The Abbi Agency 2022
CREATIVE & PRODUCTION
APPROACH TO
Branding Opportunities Include:
9 Refreshing and cleaning up logo for clearer balance
between typography and iconography
9 Developing various formats to ensure that logo can be used in different colors and circumstances
9 Expanding logo to establish a comprehensive
brand identity, with logo formats, colors, typography,
iconography, visual style, and other key visual elements
BRANDING & CREATIVE AUDIT FINDINGS
The City of Solvang has recently established a new brand identity around the iconic windmill visual. However,
based on current logo execution as well as feedback from the Tourism Advisory Committee in recent meetings,
there are opportunities to refine and finalize the logo.
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The City of Solvang RFP: The Abbi Agency 2022 47This Is What We Propose
CREATIVE CONCEPT
Many destinations in California suffer from getting stuck in the “Sea of Sameness.” With similar destination assets and experiences like outdoor recreation, beautiful scenery, indulgent food and beverage, it can be challenging to stand out.
But not here – Solvang offers an authentically unique experience to visitors, and “Danish America” truly cannot be experienced anywhere else.
Likewise, creative campaigns for California destinations can also become indistinguishable from each other, falling into the “Sea of Sameness.” Here is where Solvang shines: the creative concept previously established brings the destination to life unlike any other destination marketing campaign in the Golden State.
In short, the creative concept has
endless potential, and The Abbi
Agency would harness and build
out the campaign across earned,
owned, paid, and shared channels.
It offers a fun, engaging taste of the quaint, charming, and vibrant Solvang experience, capturing the spirit of this place. It clearly conveys, owns, and defends the destination’s brand positioning. And, it has endless potential in the ways it can be brought to life and carried out across marketing channels.
However, it is critical to note that a “concept” is
not synonymous with a “campaign.” The City’s
previous marketing vendor developed a series
of how-to videos, but they need to be supported
by integrated and strategic marketing tactics in
order to achieve the needed marketing impact.
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48 The City of Solvang RFP: The Abbi Agency 2022
BUILDING AN INTEGRATED CREATIVE CAMPAIGN
Creative Concept
Content: Video, Blogs,
Itineraries, Email
Public Relations
Social Media
& Influencers
Creative Executions
+ Paid Media
Activations
Recommended Approach to Branding & Creative
Execution: Is the brand professionally executed and well designed? • The Abbi Agency conducts a series of evaluations to determine this, including testing logo and typography in black and white, transparencies, overlays, and conducting a basic design analysis. • Is the tagline applicable to advertising campaigns, multidimensional and a platform for marketing efforts ranging from social media to events?
Relevancy: Is the brand relevant to its core audiences? • Design is a language and a brand speaks to certain audiences with its selection of brand colors, logo aesthetic and typography.
The Abbi Agency conducts an audience evaluation to determine whether the current brand speaks to the destination’s target audiences effectively.
Memorability and Differentiation: Is the brand memorable and unique? • All the brand strategy and design execution is worthless if a brand is not recognizable or memorable to its audience. The Abbi Agency asks several questions to evaluate memorability:
- Is the brand distinct from its competitors?
- Is brand recall and brand recognition strong with the current brand?
- Does the brand relay the destination’s differentiators? Finalize Brand Refresh and Identity
The Abbi Agency believes that a strong brand is a foundational piece of a destination’s long-term success. There is no one-size-fits-all approach to a brand refresh evaluation. The unique aspects of the individual destination are critical to determining how a brand evolves and grows with the destination. That said, The Abbi Agency looks at several determining factors to evaluate the effectiveness and relevance of a destination’s current brand.
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The City of Solvang RFP: The Abbi Agency 2022 49This Is What We Propose Creative Campaign
To harness the potential of the previous creative concept, The Abbi Agency will build out a fully-integrated campaign supported by content, public relations, social media, paid advertising, and other communications channels.
Further, with mindfulness to effectively and efficiently manage Solvang’s resources, we recommend building out
this campaign rather than abandoning it entirely for a new concept.
For a destination marketing organization, it is typical to run with one creative concept for 2-4 years before transitioning to a new creative approach. With this in mind, it would be our recommendation to run an initial campaign with
the existing creative concept during the first year of our partnership, and then transition to a new creative concept.
We have included campaign concepts in Section #5 which
illustrates an evolution of your current videos and an
entirely new potential direction for a creative concept.
A consumer typically must interact with brand touchpoints a minimum of 7 times before they will take action.
Creating a consistent look, feel, and experience can ensure that these touchpoints are effective in engaging the target audience and converting them to Solvang visitors.
After thoroughly establishing the campaign creative look and feel, The Abbi Agency will leverage photography and design to build out the concept into a full suite of campaign assets. This will create a robust library of resources to be used for paid media needs moving ahead.
Establishing Visual Campaign Assets
Similar to a logo and brand identity, it is critical to establish a uniform visual approach for a destination marketing campaign. 189
50 The City of Solvang RFP: The Abbi Agency 2022
DIGITAL
APPROACH TO
WEBSITE & SEO AUDIT FINDINGS
In an audit of SolvangUSA.com focused on the website’s content, SEO, and user experience, The Abbi Agency has identified several strengths and opportunities to inform future work.
Strengths
Opportunities
Strong and robust content and information encompassing much of the information a visitor would search for
Domain Authority of 54, ranking for almost 3,000 keywords (about ⅓ of which are on page 1) and almost 4,000 linking domains
Incorporates user-generated content from real visitors in real-time, as featured on the website homepage Offers interactive “build your itinerary” function, featuring many Solvang activities and businesses Offers on-site booking engine to help users limit the need to visit off-site OTAs Better establish how the content (copy, imagery and video) is presented and guide the target audience through the website by creating personalized content and pathways Modernize website design, aligning with new logo and complementing creative concept and campaign Inspire the visitor by making them feel they have entered “Little Denmark” upon landing on the Solvang website
Combine “Virtual Solvang” website into SolvangUSA.com to eliminate self-imposed online competition Address technical challenges to ensure that all website pages work across all screen sizes and devices Make sure all website content is consistently up-to-date and presented without issue and UI elements function properly
Expand focus around weddings and events, widening the scope to focus on the inspirational experience rather than the specific vendors
Weaknesses
Homepage missies the opportunity to captivate a user with experiential storytelling by minimizing copy and showing only an Instagram feed
Numerous on-page errors that affect both SEO and user experience, including 15 pages with 404 (Page Not Found) errors
Outdated content (closed restaurants), broken links and images.
Multiple navigation menus creating decision fatigue
Use of competing bold colors (red and blue) in the design system do not provide clear hierarchy Current CMS is not widely accepted as an effective solution in content management, being used by only .1% of all websites
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The City of Solvang RFP: The Abbi Agency 2022 51This Is What We Propose A destination’s website is it’s most important –
and impactful – marketing touchpoint.
Strategic Approach to Website
Other cross-channel marketing efforts lead directly back to the website, so it has the potential to have the highest volume of impressions of anything Solvang creates. Additionally, as security parameters evolve, owning your audience’s data is key to ensuring that data-driven marketing decisions can be made.
To this end, The Abbi Agency would recommend a complete overhaul of SolvangUSA.com including redesign and CMS migration. The current website has many items that will be helpful as a foundation for the new website, including a wealth of content, booking-engine, and integrated user-generated content. However, there is a key opportunity to more closely align the website to the creative campaign for Solvang and improve user experience. Revamped website design and content can strengthen consistency in branding, voice, and tone. Further, a modernized website can help to bring the Solvang experience fully to life on a digital platform.
In strategically approaching the website, it is key to keep in mind the role of the destination brand: inspiring travelers to select your destination, and connecting them with lodging and community partners to bring their trip experience to life.
Research & Strategy
We believe in human-centered design. This means before we write one word, design or code a single pixel, we want to make sure we fully understand what has been going on with your current website and how effectively it is reaching your target audiences. This would include a technical review of site functionality, user engagement, information architecture, search presence, as well as research into other relevant industry websites, as well as any that you have found inspirational.
This Research and Strategy phase will identify any areas of your website that aren’t meeting best practices while also helping us understand who’s been visiting your site, how often they visit, where they came from and what information they find engaging. We also want to know what comparable regional organizations are doing and put together an official articulation of website goals and specification of website’s features and functions.
Deliverables: Website & SEO Audit Report
WEBSITE DEVELOPMENT PROCESS
With the knowledge and resources discovered and aligned in the Research & Discovery Phase, Message Mapping, Surveying and Brand Standards exercises, The Abbi Agency will fully redesign and develop the existing Solvang website utilizing an agile methodology. This approach allows our team to get a tangible, working product into your hands sooner to ensure continuous testing, iteration and improvements are able to be made long before we push your site to market.
The rest of the website work can be broken out into two main components; design and development.
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52 The City of Solvang RFP: The Abbi Agency 2022
Design Development
Following the in-depth research and discovery
phase, we will use the learnings from those
efforts to identify the optimal approach for
the content strategy and site architecture to
inform the design phase of the project.
This requires a deep understanding of the
purpose of the site, the audience it is being
created for and how they will be using it, as
well as user compliance. This same approach
dictates the visual aesthetic of the website,
as business-to-consumer websites have
different rules and requirements than those of
business-to-business sites.
User Experience (UX) Design
The basic principle of any successful website
is ease of use. We begin the design phase
by developing an overall site architecture,
determining site navigation, layout and
content requirements. Additionally, we will
develop wireframes, which are essentially
low-fidelity renderings of your website.
Deliverables: Information Architecture,
Copywriting
User Interface (UI) Design
Visual design in the digital realm must be
human-centered. User interface design acts to
physically and visually facilitate and anticipate
the user’s experience.
This is when we will put a face to the
framework of your website. Our team will
produce high-fidelity design mockups that
provide the aesthetic portrayal of the City of
Solvang’s brand along with considerable detail
surrounding the user’s micro-interactions.
These mockups will be presented to the
Solvang team for review and iteration.
Deliverables: Homepage Concepts, Up to 10
Unique Page Layout Designs & 5 Secondary/
Subpage Layouts
Coding and back-end development of a website, including testing and bringing the user experience and user interface elements to life. Pushing the website to the live server, installing all analytics and tracking programs, testing and bug fixes, post-live maintenance.
The Abbi Agency works in an agile methodology in order to get websites completed and to market as quickly as possible. This means we will be designing, developing and testing each page as we go rather than waiting for all pages to be designed and approved and then starting development.
Deliverables: Live Website Prototype
Though these two phases are broken up to help define their significance in the overall process, we do not address them in a linear fashion. After the Research & Discovery phase we will set out to define the website experience with a comprehensive schematic that will inform all design and development decisions. This schematic is articulated through the following:
• Updated Information Architecture
- Sitemap
- Wireframes
Once we have these marching orders, our team will break up the rest of the project into short sprints of work where we will fully complete the remaining aspects of work in small digestible chunks.
Included in each sprint, we will identify a set of 1-4 pages or components of the website to be accomplished in a 2-4 week period and for each set of work we will complete the following:
• Copywriting
• Responsive Design Concepting
• Frontend Development
• Testing
• Backend Development
• Quality Assurance: The number of sprints necessary
and length of time until full completion of the website is achieved will be determined by the number and
complexity of the components necessary for the Solvang
website.
Once the website is live we do require a four-month maintenance contract to ensure adequate time for client training and allow for a post live audit to be completed after the three- month mark to evaluate the success and continued ease of use of the new website.
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The City of Solvang RFP: The Abbi Agency 2022 53This Is What We Propose Strategic Approach to Search Engine Optimization
When one of those billions of searches are relevant, we want to ensure that Solvang’s website is appearing in search results and, with Search Engine Optimization (SEO), we can do just that.
Considering the Micro-moments mentality, SEO can be helpful in a number of “moments” The Abbi Agency team is expert at building website content strategy around SEO. This way, the new website will become not only a wealth of content with personalized pathways, but an authority on the destination, as well. We want to maintain existing search rankings with positive intent and in areas of search that we are not buoyant enough.
Combing SEO with the power of data-driven public relations, influencer collaboration, and a robust content marketing strategy, we can continue to build clout for Solvang’s website, which in turn increases your Domain Rank Authority and backlinks to your site which help you show up even higher in search results.
Dreaming
Purchasing Experiencing
Planning
Appear in online searches
regarding California destinations
Appear in searches for “Solvang,” “Santa
Barbara,” “Santa Barbara,” “Central Coast
California,” and “Santa Ynez Valley”
Appear in search results to provide timely
and real-time visitor opportunities, like
offers, deals, or events
Introduce in-market visitors to lesserknown or real-time experiences Recent data indicates that Google processes over 99,000 searches every single second, which equates to 8.5 billion searches per day. 193
54 The City of Solvang RFP: The Abbi Agency 2022
MEDIA PLANNING & BUYING
PROMOTION
Strategic Approach to Paid Media
Paid media and advertising are part of The Abbi Agency’s core competencies.
Our team has helped numerous clients across varied industries improve and achieve their business goals. Critical to any paid media advertising campaign is engaging the right audience, at the right time, via the right channel. Whether the channel is tried and true, like print and television, or is freshly minted, like TikTok and Spotify, we’ll match the audience and the message to deliver results.
Currently, digital media is diversifying with platforms tightly matching audience demographics & psychographics in their media format and messaging. Google has made significant investments toward increasing the efficacy of Automated Intelligence (A.I.)-powered audience targeting technology as well as optimized media formats. Decision Makers rely heavily on influencers and third-party content to make purchase decisions.
In all paid media efforts, The Abbi Agency’s primary approach is to:
1. Target the audience effectively and specifically
2. Develop creative that engages the specific target audience
3. Use behavioral data to serve appropriate creative at the appropriate time, maximizing potential for conversion.
To this end, The Abbi Agency will develop a robust paid media plan that aligns with target audiences and leverages top-performing ad formats. The paid media plan will likely include a mix of the following paid ad types.
Search Engine Marketing (SEM) Ads
Social Media Ads
SEM ads are paid placements to appear within search engine results upon relevant searches.
This type of advertising is a nonnegotiable aspect of the tourism advertising mix, as an assessment of 2019 travel marketing budgets indicated that 17% of digital ad spend was used toward SEM. An SEM strategy is key in connecting with target audiences based on their location, persona, and search intent.
It was found that travel marketers spent an average of 28% of their paid media budgets on social media ads in 2019. This is the largest slice of the pie, and makes it clear that the advertising opportunities on social media should not be overlooked.
When integrated with a thoughtful, intentional, and comprehensive paid media strategy, social media ads can make a big impact for a smaller investment. And, they offer flexible creative formats and immediate insights to allow for expedient launch and refinement.
Some formats of social media advertisements which will likely be used in the greater marketing mix include:
• Video Ads
• Carousel Ads
• Fan Acquisition Ads
• Stories Ads
• Boosted Posts
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The City of Solvang RFP: The Abbi Agency 2022 55This Is What We Propose Paid Influencer Partnerships Retargeting Ads
Traditional Ads
In today’s tourism environment, Influencer Partnerships are a critical component of an effective paid media mix.
Micro-Influencers offer a key opportunity for a destination like Solvang. While macro-influencers (defined as influencers with 25,000+ followers) have a huge-digital footprint, the depth of their content and audience connection can be limited.
But, partnering with nano and micro-influencer (0 - 24,999 followers) can result in a higher volume and quality of content and more meaningful audience connections. These influencers also typically offer a more authentic experience, and work hard to capture the destination’s essence.
The Abbi Agency is well-versed in working with influencers, and has experience in pulling off more than 30+ influencer familiarization trips on behalf of tourism destinations. We will expertly leverage influencers to showcase shoulder season, share wide-ranging experiences that encourage longer-stays, promote events, and build out Solvang’s content library of assets.
Enter: Retargeting Ads. Using this ad format, you can ensure that your audience does not forget about you. Retargeting ads typically have a high ROI when compared to other ad formats, and can be established more specifically into various approaches:
• Awareness Retargeting
• Conversion Retargeting
• List-Based Retargeting
• Abandonment Retargeting
Most travelers spend close to two months researching options for their next trip before making a decision. And only about 2% of first-time website visitors tend to make a purchase or convert to a visitor, so retargeting taps you into the 98% that require more convincing. (BK Media)
How can a tourism destination re-engage the remaining 98%? Traditional media, like print ads and billboards, can be effective when paired effectively with digital content and ad formats. Further, traditional media can be effective in engaging Gen X and Boomer travelers, and can be especially effective to promote events and special initiatives.
The Abbi Agency will ensure that traditional advertising approaches are woven into the greater paid media strategy, leveraging modern approaches to connect traditional ads with digital experiences.
Local and regional magazines in the California drive market offer print placements which can be enhanced with sponsored digital content and other digital ad opportunities. Further, purchasing print ads in travel guides for regional destinations, including Santa Barbara and the Santa Ynez Valley, can ensure that Solvang remains within the regional consciousness.
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The City of Solvang RFP: The Abbi Agency 2022 57This Is What We Propose PROCESS: OUR PHASED PAID MEDIA CYCLE
OUR PHASED
Initial Research &
Vertical Analysis
Media Strategy
& Planning
Campaign
Placement
Campaign
Monitoring &
Optimization
Performance
Analysis
CYCLE
PAID MEDIA
Initial Research & Analysis — Operating in a highly
competitive space, the Solvang brand will need highly
effective paid media strategies. We'll develop this strategy by taking our existing travel expertise, and diving deeper into the competitive landscape. Like each of our clients, each media strategy and plan is unique.
Media Strategy & Planning — Utilizing the insight and
information gathered previously, we craft a unique media strategy and plan that highlights where, when and how we will speak to Solvang’s target audiences.
Campaign Placement — Where the rubber meets the road,
proper placement of each campaign ensures every dollar
of paid media spent moves the needle towards the goal.
For traditional media campaigns, we’ll negotiate tirelessly on behalf of Solvang to receive the best ad rates, while maximizing reach and impact.
Campaign Monitoring & Optimization — As digital efforts progress, we monitor performance trends, identifying and implementing opportunities for improvement while running.
Performance Analysis — As campaigns draw to a close
we review performance holistically, influencing strategy and planning for future phases.
We’re proud of how well we perform for
our clients. New creative we designed
for Visit Kalispell, combined with our
buying expertise, saw click-through rates
jump to 5.74%, and conversions morethan doubled from 1.1% to 2.48%. KPIs were three times greater on average
for display and social. For example, we
dropped the cost-per-referral on social
from $1.99 to 7 cents.
We also integrate paid, social, and public
relations to achieve massive results. Our
Tahoe Treasures campaign (for North
Lake Tahoe) saw an engagement rate
451% over the goal and drove traffic to
what became the most-visited page on
the destination’s website for months.
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PUBLIC RELATIONS
APPROACH TO
PUBLIC RELATIONS AUDIT FINDINGS
Currently, Solvang is receiving media coverage, but that media coverage positions the destination as a day trip from Los Angeles. The round-up articles featuring “things to do in Solvang” are helpful, but do not intrigue a traveler or convey what makes the destination unique and special.
With strategic storytelling, we have the opportunity to tell a richer story which encourages a multi-day visit to the destination. And, we have the opportunity to target audience personas more specifically, sharing stories that align with each one.
And, with our deeply-rooted relationships with California and national travel writers, The Abbi Agency can find opportunities to thread Slovang’s work into the greater California narrative.
Through intentional and creative storytelling, The Abbi Agency can earn media placements that transition the perception of Solvang as a “one-day getaway from Los Angeles,” to a rich, standalone destination worthy of its own trip entirely.
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The City of Solvang RFP: The Abbi Agency 2022 59This Is What We Propose Strategic Approach to Public Relations
Public Relations work is strongest when it is integrated and aligned with all other marketing efforts. This enables cohesive stories which leverage content marketing and creative assets to offer a rich, immersive experience of a destination.
PR is The Abbi Agency’s bread and butter; PR-led storytelling is the root expertise that we were built off of. To this end, we would recommend that public relations services remain integrated with the remainder of the marketing SOW and contract.
Rooted in Storytelling
Performance-Driven Storytelling
Storytelling is the driving force behind every destination The Abbi Agency represents. We began as a public relations firm dedicated to telling powerful stories, and the success of this story-driven approach led to flourishing creative, digital, social media and community relations departments — all built with storytelling as their central focus.
A story-driven approach to marketing results in richer narratives, deeper context, more authentic themes and, ultimately, lasting connections with the traveling audience. You’ll see this in every aspect of our approach to representing Solvang — research and discovery dedicated to uncovering the most powerful Solvang stories, public relations campaigns that convey the stories that are central to Solvang’s allure, and creative campaigns that are rooted, not in one-note glossy images, but in multi-faceted narratives that showcase the true Solvang experience.
For Solvang, The Abbi Agency will implement a targeted and performance-driven storytelling approach to PR, ensuring that earned media stories are in collaboration with overall marketing initiatives and target audience segments. Our team of seasoned media experts will approach PR for Solvang from a three-pronged approach to connect with audiences at every key touchpoint:
• Digital Performance-Based PR—Garnering stories in
digital media outlets to drive potential travelers/customers back to the Solvang website
• Brand Building PR—Choosing travel media outlets that
will provide increased awareness of Solvang as a key place to visit. Examples of media outlets are Travel + Leisure, Condé Nast Traveler, Lonely Planet and Forbes Travel
• Endemic PR—Securing stories in niche publications that support Solvang’s marketing initiatives. These stories
will appeal to a reader’s natural interest while ensuring Solvang is highlighted. Examples of media outlets are
Family Fun, Eater, and Saveur
The Abbi Agency takes a strategically targeted approach to media outreach through the following tactics:
Personalized Pitches:
Beyond the traditional press release, The Abbi Agency
utilizes targeted pitches to reach specific media outlets/ journalists that align with the brand’s target audience segments. For Solvang, we would utilize this approach versus mass press release distribution to ensure that story angles are directly connected to media outlets that reach target audience segments, including geographical markets, paying close attention to drive and fly markets. This will include proactive pitching to top regional and national brand building publications.
Special Events:
Special events are a great way to tie a tangible experience to a story narrative, as it provides a direct call to book during a specific time period. Working closely with Solvang’s event production agency, The Abbi Agency will ensure that special events are leveraged in public relations efforts to drive storylines.
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Press/Influencer Trips:
The Abbi Agency team excels at building itineraries that truly capture the essence of the destination through the eyes of the traveler. Each itinerary will offer opportunities to experience the Danish town in a way that messages the destination based on journalist/influencers’ storylines. Key messages on behalf of the destination will also be prominently featured, including:
advantages of mid-week stays and off-season travel.
Partnerships and Activations:
Partnering with another well-known brand or business to create distribution partnerships is a great way to cross-market and create value for both partners as well as for the customer.
Travelers are looking for easy ways to book trips, and
packaged experiences are one way to draw their attention in.
Affiliate marketing is a form of digital marketing in which we may partner with an influencer or blogger who’s audiences are the same as your target market segments. For Solvang, this will give us access to potential travelers that may not yet know about Solvang, or who need that reinforced message from someone they like or trust (aka the blogger or influencer).
DMO Collaboration:
We believe in the power of collaboration. The more connected we can be with your DMO partners—Visit California and
Central Coast California—the wider your message will reach potential visitors. We work with DMO partners to ensure that they have the most accurate information, including marketing initiative messaging, to include Solvang content across their marketing channels. We will also work with both entities to ensure Solvang is top-of-mind for future media and influencer visits to the county.
Public Relations Method for Reporting
The effectiveness of a public relations program can be
measured on multiple levels. The Abbi Agency subscribes to the Barcelona Principles for reporting as widely accepted by the industry as a whole. These principles encourage
exploration of qualitative measurements forgoing more
traditional quantitative measurements such as advertising value. The purpose of the shift is to better understand the impact of the placement. For example, “number of clips” does not provide the client with the quality of the clips - tonality, share of voice, message pull through, etc.
The Abbi Agency also understands the unique position of public relations as it relates to driving traffic and conversions on Solvang’s website. Through an approach called the SEO impact, the agency uses tools to determine the number of clicks from a placement to the website and then the ultimate destination of that visitor on the website.
Before monthly reporting begins, the agency will sit with Solvang’s team to determine key performance indicators and how to integrate both SEO Impact reporting and qualitative measurement into the overall marketing objectives of the destination.
The agency provides monthly reporting to all clients, which includes a list of media placements, social media statistics, and qualitative measurements. The list of media placements are provided in a digital link called CoverageBook, so that clips can easily be accessed, viewed and shared. Additionally, an annual report is generated which summarizes major
campaign initiatives, successes and provides an overview of all quantitative and qualitative data for comparison of year-over-year.
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The City of Solvang RFP: The Abbi Agency 2022 61
SOCIAL MEDIA
This Is What We Propose
APPROACH TO
SOCIAL MEDIA AUDIT FINDINGS
Solvang consistently carries a clear theme across
its four active social media channels; Instagram,
Facebook, Twitter, and YouTube. The SolvangUsa.com
webpage houses links to each of these socials, as well
as a Pinterest page, however, the Solvang Pinterest
page has not been updated in at least two years.
Across the three major channels of Facebook, Instagram and Twitter, identical content is shared, most of which is user-generated content and little of it is original content. Recent reports by Meta indicate that original content will be more valued than re-shared user-generated content on the platforms moving forward. The Solvang YouTube channel leverages its own content, although at a far less consistent cadence. Most recently, the Solvang YouTube has pushed the “Solvang Stories” campaign with very minimal engagement, while older videos that have over a thousand views feature content that focuses on events, like Christmas Light Show or Danish Days Parade.
Of all channels, The Solvang Instagram yields the greatest average engagement among the 30 most recent posts with 717.1 likes and 13.2 comments at 29.4k followers. The Solvang Facebook average engagements are far less at 69 average likes and 3.7 average comments.
Comparing the Solvang Instagram to that of Paso Robles, Healdsburg, Santa Ynez Valley, and Temecula Valley, we found that Solvang has the second highest follower count behind Temecula Valley who had 37.4k. At a lower follower count Solvang has very competitive engagement numbers. Temecula has turned their engagement into success on a new platform-TikTok. Temecula’s TikTok has
15.1k followers opening up the brand to the Gen Z demographic. * Paso Robles IG had one outlier in posts featuring sweepstakes for free stay at vineyard pulling in 1,677 likes and 1,010 comments. ** Temecula Valley had one outlier in posts from partnership with Travel and Leisure (6.1M followers) that generated 29.3k likes and 50 comments.
Instagram Audit on 30
most recent posts Solvang Paso Robles Healdsburg Santa Ynez Valley Temecula Handle @solvangusa @travelpaso @healdsburgchamber @visitsyv @visittemecula # of Followers/Subscribers 29.4k 22.2k 3.5k 12.4k 37.4k Hashtags #SolvangUSA #travelpaso — #SYVibes
#VisitTemecula
#LiveGlassFull
Avg. # of Likes/Views 717.1 likes 258.3 likes* 31.0 likes 141.1 likes 541.1 likes** Avg. # of Comments 13.2 comments 6.0 comments* 2.0 comments 4.3 comments 11.6 comments** Avg. Posting Cadence 1.5 days 1.9 days 0.9 days 1.2 days 2.0 days TABLE 1: INSTAGRAM AUDIT OF 30 MOST RECENT POSTS
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Editorial Content Calendar
As content is developed for social media, our team will actively seek out opportunities to align creative’s execution with best practices across both tried-and-true as well as emergent social media platforms. This includes creation and management of an editorial content calendar to follow trends in the industry as they pair with the current creative campaign and its assets. The content mix will include
graphics, photos, videos, and UGC content that is specially created and collected to support each social media
platform to success.
All of this work starts with research resulting in an
integrated editorial calendar that aligns all owned content creation and informs earned media pitching efforts. The editorial calendar will take into account Solvang’s brand pillars, current travel trends, key destination drivers, events, local businesses, seasonality and audience consideration.
Once upon a time, a travel catalog
would provide potential visitors
with a quick glimpse of what they
could find in a destination. For the
modern traveler, Social Media has
taken over this function entirely.
Strategic Approach to Social Media
Organic social media has become an incredibly powerful
asset for showcasing the authentic experiences and
aspirational scenery found within travel destinations.
But when used correctly, it can truly support Destination Marketing Organizations in reaching their goals.
Our team brings social media visuals to life by providing active content management and integration with the
editorial calendar to spur action and engagement.
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SOLVANG SOCIAL MEDIA STRATEGY
Ongoing Content Curation
The Abbi Agency team is expert at curating
ongoing social media content so that a tourism
destination can engage with its audience on
a daily basis. To this end, we will lean on usergenerated content and professionally captured photos and videos for ongoing posting.
Social media content curation also presents a
helpful opportunity for a DMO to engage with
its local community. We will establish a content
submission process so that businesses and
community members can share photos, events,
activities, and initiatives from their unique
perspectives and experiences. Our team will share
these local submissions when appropriate based
on alignment with the editorial calendar or realtime relevancy.
Short-form Video
In 2022, short-form video is dominating social
media performance, and must be a thoughtful
aspect within any destination marketing effort.
The Abbi Agency will work with Solvang to create
ongoing short-form video that can be leveraged
for TikTok, Instagram Reels, and Facebook Videos.
Short-form video can align visually with the brand
identity and campaign, while bringing niche
aspects of the destination to life. With an in-house
video production team, The Abbi Agency is
uniquely situated to support the City of Solvang
with video services on an ongoing basis. We will
establish and follow a robust content editorial
calendar but allow for flexibility to engage with any
cross-channel video “trends” happening online.
Micro-Influencers
As established in the Paid Media and PR
Approach Sections, Micro-influencers will be
leveraged to bring the real Solvang experience to
life. The Abbi Agency will thoughtfully use each
piece of content developed by micro-influencers,
ensuring a maximum use of this investment.
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MANAGEMENT & STRATEGIC DIRECTION
APPROACH TO
Client Management and Support Reporting and Analytics
We are firm believers that project management is
a critical component of any successful marketing
initiative. However, it isn’t just project management
that assists in completing projects on time and
on budget, but client management, where we
focus on the happiness and success of the client
relationship first and foremost.
To this end, we have a team of Brand Managers
who are focused on client’s needs, strategy, and
goals while managing execution, vision, and
administrative details from scopes of work, budget
sheets, reporting, status meetings, brainstorming
sessions - and more. At a minimum, this ensures
that expectations are clearly communicated and
adhered to. But in practice, it also ensures that
all of our clients are cared for by a single point
of contact who will lead with an enthusiastic
strategic eye, bring in the team’s experts, and be
a brand expert alongside you to maximize your
destination’s goals into reality.
Large and small accounts are equally distributed
among team members in order to ensure that no
one person is working on multiple large accounts
with active projects at the same time. This allows
team members to focus energy and time on one
large account and then use available capacity on
the smaller accounts with fewer deliverables.
We ensure fluidity by dedicating a brand manager
and brand management team when work begins on
a proposal. The team remains involved throughout
the entire process, from proposal to pitch to
onboarding and then day-to-day execution.
Working directly with the brand manager from the
beginning confirms that information is conveyed
in a timely manner and marketing plans can go to
market within the designated timeline and budget.
Frequency of meetings with the client will be
determined at the beginning of the contract.
Without quality reporting and evaluation, it is impossible to identify growth towards stated objectives or recognize opportunity areas.
The Abbi Agency understands this intimately, and establishes reporting processes that meet the needs of each individual client.
As a marketing plan is finalized for the City of Solvang, we will establish target metrics as well as reporting format and frequency. Reports can be provided on a monthly, quarterly, and/or annual basis, and we will work with the Tourism Advisory Committee to establish a cadence of reporting frequency and depth based on Solvang’s unique needs.
Proposed sample metrics for measurement can be found in Section 5, but will not be finalized until the Research and Strategy phase of work.
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The City of Solvang RFP: The Abbi Agency 2022 65This Is What We Propose
MARKETING PLAN &
CAMPAIGNS FOR 2022-24
SECTION 5
EXAMPLE
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66 The City of Solvang RFP: The Abbi Agency 2022
It is 2022, and destination
marketing entities are facing a
moment unlike any other in history.
Current Tourism Trends
• Rising flight costs and inflation have many people traveling close to home. This presents an opportunity for Solvang to further engage its drive market.
• Authentic and immersive travel experiences win out. An October 2020 booking.com poll indicated that 65% of U.S. domestic travelers desire “authentic experiences representative of the culture they’re visiting,” immersing in the culture and local flavor. Solvang’s special cultural offerings can provide just that. • Travelers are ready to go big and spend on bucket list trips.
Vacations are back, and despite rising costs, consumers are excited to get out and spend on trips that have been postponed and delayed.
• Business and leisure has blended, evolving the “bleisure” traveler. Remote jobs account for more than 15% of the
workforce today, and by the end of 2022, it is estimated that 25% of all professional jobs in North America will be remote (source:
Ladders). With more flexibility, “digital nomads” combine travel with their work week, visiting destinations for an extended stay to “tourist like a local.” Destinations have a key opportunity to extend stays if they can offer remote work experiences. • Communities are no longer spectators in the future of a travel destination – they are active participants and frontline ambassadors. Solvang has a key opportunity to engage
and align with residents, working collaboratively to carry out a holistic and authentic destination experience at every touchpoint (source: Skift Megatrends).
SITUATIONAL ANALYSIS
THE CURRENT STATE OF TOURISM MARKETING
The pandemic upended the travel and tourism industry, moving to a standstill and then slowly ramping up in late 2020 and throughout 2021.
Now, consumers are itching to travel, but face unforeseen hurdles, including price increases due to inflation and rising costs; new COVID-19 strains creating unexpected interruptions; and staffing shortages adding logistical complications to all aspects of a trip.
In order to accurately connect with the current traveler, a destination marketing organization must keep both tourism and marketing trends top of mind while establishing objectives and strategies.
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The City of Solvang RFP: The Abbi Agency 2022 67This Is What We Propose Current Destination Marketing Trends
• “Digital Tribes” are leading the way, with both usergenerated content (UGC) and “micro-influencers” offering key opportunities. Micro-influencers – defined as influencers with 25,000 or fewer followers - have the highest engagement rates on Instagram. And, 79% of
people say user-generated content (UGC) has had a
highly effective impact in their decisions. Just as travelers are looking for an authentic destination experience, they are searching to research that destination experience in an authentic way – online, through first-hand accounts.
This presents a key opportunity for niche, “hidden
gem” destinations to connect more meaningfully with
audiences, and it provides a more efficient use of
resources (sources: Influencer Marketing Hub, Crowdriff). • Video continues to dominate and immersive
experiences are on the rise. Especially as we continue
to come out of the pandemic, video continues to be the
most important type of content for a brand to create.
TikTok users over 30 years old make up more than 50%
of the app’s active user base – an audience sought after by many destination marketers. But it’s not just about
the number of active users, it’s the time they spend on the app – the average user spends over 52 minutes per
day on TikTok. This is 50% higher than the time spent
on other platforms like Facebook and Instagram. And,
destinations are starting to see success with campaigns that incorporate immersive experiences like virtual reality and augmented reality. These mediums allow for an
additional layer of engagement with a traveler (sources:
Backlinko, Crowdriff, eHotelier).
• Facebook, Instagram, and Email Marketing are still
relevant parts of the digital mix. While destinations
need to engage with new platforms like TikTok, they
still need to maintain a presence on Facebook for older audiences and depth of reach, as well as Instagram,
which has overtaken other platforms for the majority
of audiences. Advertising on social media presents a
key opportunity when targeted appropriately, as 75% of
Instagram users take action after viewing a video ad. And, with social media algorithms blocking off up to 95% of
the content posted on brand pages unless supported by
a paid strategy, one-to-one communications like emails
and texts are more pertinent than ever. Email marketing yields the highest ROI of all marketing strategies, offering an average return of $36 for every $1 spent (sources:
Crowdriff, SF Gate, eHotelier).
• SEO and online reviews continue to be critical, and
website is central point of all marketing efforts. A
consumer engages with an average of at least seven
brand touchpoints before making a decision, and typically some of those touchpoints are found via search engines.
They want an authentic taste of what a destination
experience is like prior to booking their trip, and 83% of users say that online reviews play an essential role in deciding whether or not to book with a particular travel brand. Websites continue to offer a central point for all digital efforts, and the most effective destination websites have found ways to deliver deeper sensory experiences
on a digital scale (source: Travel Pulse).
• Social media advertising combined with retargeting
offers highest ROI. With social media ads, a brand can
slice and dice their audience to test different types
of content, and can immediately respond to analytics
and engagement in real time. The real power of social
media advertising comes from creating personalized
ads and experiences that connect with target personas,
as 69% of travelers will be more loyal to a destination that personalizes their experiences. Finally, in an
oversaturated digital world, it can be challenging for a destination to remain top-of-mind for a traveler. To this end, marketers can leverage retargeting ads to remain
in the consciousness of the traveler and compel them to book their trip.
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TOURISM IN SOLVANG, CALIFORNIA
Tourism is a key economic driver for the City of Solvang. As stated in the February meeting minutes of the Tourism Advisory Committee, “The City of Solvang’s economic engine is tourism. The strongest economic sector is hotels, dining and wine industry, and retail. The economy is highly dependent on tourism and is not diversified. The City of Solvang is the third most dependent City in California on transient occupancy tax.” Seasonality and Length of Stay - The destination
sees high numbers of travelers during summer
and the holiday season, but has opportunity
to grow the number of travelers it attracts in
October, November, January, and February.
Events also contribute to much of the overnight
travel in Solvang, with marquee events that draw
regional audiences including Solvang Danish
Days, Julefest, and the Solvang Stomp. Addition of
cultural and immersive events continues to offer
an opportunity to increase off-season travel.
Short Length-of-Stay - Currently, many think
of Solvang as an “add-on, day-trip” out of Santa
Barbara or Los Angeles, and online, first-person
accounts contribute to this perception. The
destination should focus on strategies that
expand this perception and engage with travelers
for multiple room-night stays.
While TOT makes up 8% of general fund revenues
in the majority of California cities, it makes up at
least 50% of general fund revenues in Solvang.
The community understands the critical need for sustainable, year-round tourism that connects the right traveler with the destination.
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The City of Solvang RFP: The Abbi Agency 2022 69This Is What We Propose To this end, it’s critical to understand your traveler – let’s dig into the Solvang target audience.
Strategic Approach: Engaging Right Customer at Right Time As established in Section 4 of this proposal under “The Traveler Buyer’s Journey,” each traveler undergoes a process as they consider, book, and experience a destination that is completely unique to them. And, audiences are most likely to engage with messages and experiences that speak to them.
TARGET AUDIENCE
Geographic Target Market
The majority of current Solvang travelers visit the destination from the Los Angeles region. A 2.5-hour drive from Los Angeles and 1-hour drive from Santa Barbara, Solvang’s is currently positioned as a day-trip excursion to a quaint, charming Danish village with wine country access.
The destination has the opportunity to attract
a longer-stay audience by focusing on a slightly
longer-haul visitor – namely the Bay Area traveler.
While 5-hours is a reasonable drive for a road trip, it also would encourage travelers to consider longer, multi-night stays. Further, the Bay Area is home to many digital nomads who have flexibility in working location and love to discover hidden gems while they remotely work, explore, and play.
San Francisco/Bay Area -
5 hour drive
Los Angeles -
2.5 hour drive
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Psychographics
Target Personas
Audience Trends - What are travelers looking for right now? • Making meaningful memories, as especially out of the pandemic, travelers want ways to connect with loved
ones and experience new things.
• Bucket list trips and faraway escapes, or destinations that make them feel faraway.
• Outdoor adventures, as many travelers still feel safer focusing on outdoors and knowing they don’t have to
be cooped up indoors.
• Making positive impacts in communities and being
thoughtful of overtourism.
• Relieving stress with wellness vacations and
expanding cultural and immersive experiences.
• One-of-a-kind accommodations that inspire a “I want
to be there” mindset from friends online.
By establishing target personas – that is, specific illustrations of your target audiences – a destination can consider how to personally connect and engage with each potential visitor.
The below have been recommended based on regional target audience analyses and largest areas of connection based on destination attractions and experiences.
TARGET #1: GALS OR GROUP GETAWAY
Thank you, Lisa Vanderpump, for illustrating just how perfect Solvang is as a girls (or group) getaway. With storybook-like architecture, charming bakeries, quirky shopping, and idyllic wine tasting, Solvang is home to so many experiences for group getaways to indulge in. And, importantly, there are endless opportunities for the perfect post, reel, or TikTok.
Millennial and Gen X travelers, ages 26 - 50+
Looking for an escape and engaging experiences
Groups typically include between 3-8 individuals; need lodging and activities that accommodate them
Off-season and long-weekend stays
Ideal aesthetic for online social media photos and videos Introduce event experiences for groups
Defining the Audience:
Key Opportunities:
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The City of Solvang RFP: The Abbi Agency 2022 71
TARGET #2: CULTURE-SEEKING COUPLE
This Is What We Propose
MULTIGENERATIONAL MEMORY-MAKERS
It’s hard to imagine a romantic getaway more idyllic than Solvang. Culture-seeking couples are seeking to immerse in the City’s Danish culture and explore its unique charm and experiences, together.
Moms, dads, grandparents, siblings, and chosen family - Solvang is a great destination to enjoy with the whole family, as all ages can appreciate its unique charm. The special vibe and experiences in the destination provide a backdrop for vibrant and unforgettable memories.
Millennial, Gen X, and Boomers, ages 26 - 65+
Inclusive of LGBTQ+ and diverse couples
Looking to engage with each other and step
into a private world
Many parents fall into the Millennial or Gen X categories, with grandparents as Boomers
Looking for iconic and memorable moments
Impacted by sentimental video and visual communications via online channels Emphasize dog-friendliness
Blending cultural experiences, outdoor activities, and
foodie and wine indulgences
Remote work opportunity, meaning travelers can
potentially stay for a longer time in-destination
Establish Solvang as special event venue, especially weddings Illustrate activities enjoyed by multiple generations, like wine tasting, bakeries, events, and soaking in local culture
Lean on the distinctive flavor of Solvang as a backdrop for special core memories Defining the Audience:
Defining the Audience:
Key Opportunities:
Key Opportunities:
Target Audience
Target Audience
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STRATEGIC APPROACH
BRAND POSITIONING BRAND PILLARS
The Solvang experience is light, whimsical, airy, and vibrant – off the pages of a fairy tale.
Richly steeped in Danish culture, the destination provides one of the most unique Europeaninspired experiences in California. It is interesting and indulgent, rejuvenating and restorative, and offers all of the perfect ingredients for a memorable, cultural getaway.
Establishing brand pillars allows us to showcase the breadth and diversity of experiences to be had in Solvang, in turn increasing the number of nights a visitor might plan to stay. Brand Pillars will inform the editorial content calendar, which drives pitch angles, content across website and blog, social media curation and campaigns, SEO and SEM keywords, and paid ad themes and messaging.
Events
• Danish Days
• Solvang Christmas Parade
• Julefest
• Car Shows
• Solvang Stomp
Live Theater
Nightlife
Engaging Entertainment
PILLAR #1
Architecture
Food and Bakeries
Windmill
Museums
• Hans Christian Andersen
• Elverhog History & Art
• Wildling Art & Nature
• Amber Museum
Santa Ines Mission
Solvang Trolley
Shops
Danish Culture
PILLAR #2
Danish Food
Bakeries
Ice Cream
Wine Tasting and Imbibing
• Dozens of wine and beer tasting rooms
• Wine bars
• Nearby vineyards and wineries at SYV
Indulgent Delights
PILLAR #3
Nojoqui Falls
Hans Christian Andersen Park
Cycling
OstrichLand USA
Miniature Horse Ranch
Outdoor Adventures
PILLAR #4
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KEY OBJECTIVES & STRATEGIES
9 Create relationships and work collaboratively with wellestablished regional destination partners, including Visit Santa Ynez Valley, Central Coast California, and Visit California. 9 Leverage “Santa Ynez Valley” or “Central Coast California” in naming, tagline, and/or campaign copy to ensure audiences are clearly aware of placement.
9 Align with Visit California marketing editorial calendar and ensure Solvang’s many experiences are incorporated in the ongoing stories told by the state’s DMO brand.
9 Develop personalized content around target personas.
9 Leverage video content in reel and TikTok format, as
well as throughout website and retargeting ads
9 Incorporate approaches that convert in-person visitors to engage online, and vice-versa.
9 Build robust, creative, persona-aligned experiences and itineraries driven by content.
9 Host micro-influencers and journalists during off-season to bring itineraries to life through the eyes of the visitor. 9 Leverage opportunities for shoulder-season media pitches to proactively tell the destination’s story.
9 Launch digital advertising campaign via Instagram,
sponsored content, SEO, and retargeting ads that illustrates unique venues and experiences in Solvang.
9 Align with messaging and opportunities of Visit California weddings, including content, website, and PR opportunities. 9 Include weddings as an ongoing pitch angle for public relations as well as feature in social media content.
9 Potentially represent the destination at wedding expos or conferences.
Objective 1: Establish a recognizable sense of place in Central Coast California. Objective 3: Strengthen online presence, audience, and overall engagement.
Objective 2: Leverage events, micro-influencers, and thoughtful public relations moments to promote longer stays and fill the off-season.
Objective 4: Expand weddings and events market.
Strategies
Strategies
Strategies
Strategies
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INTEGRATED
CAMPAIGNS
Next are three potential integrated campaign concepts and sample tactical executions. The first two concepts take into account the current video assets and represent our proposed evolution into an integrated marketing campaign, while the third proposes an entirely new approach.
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The City of Solvang RFP: The Abbi Agency 2022 75This Is What We Propose CREATIVE CONCEPT 1
LIKE DENMARK, ONLY…..
A vacation to Denmark is daunting. First there’s the passports, and then the plane ride. And when you arrive chances are you’ll step out of the airport into a classic Nordic drizzle, or into a breeze that will explain why windmills are famous along the Baltic coast. Here’s where Solvang stands out. Enjoy a full dose of Danish culture, and all the delights of a Denmark village, all in sunny Southern California just a short drive away.
This campaign highlights the best-of-both-worlds reality of Solvang — incredible Southern California weather and surprising Danish delights all in one mind-bending blend of geographies and cultures. The “Like Denmark” campaign has the ability to expand and adapt to highlight different competitive advantages of the destination, morphing from “Like Denmark, Only Sunnier” to “Like Denmark, Only Closer” and “Like Denmark, Only Hoppier” to highlight the convenient Southern California location of this alluring Danish village. 215
76 The City of Solvang RFP: The Abbi Agency 2022
LIKE DENMARK,
ONLY SUNNIER
Wine and windmills? Seek out Solvang, a Danish village set right in the middle of Southern California wine country. Here you’ll be transported to the beauty of a Danish village without ever leaving the state.
Welcome to the Danish Capital of California.
CTA: See Solvang
Do You Crave California Sunshine & Danish Delicacies?
Print Ad Example
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The City of Solvang RFP: The Abbi Agency 2022 77This Is What We Propose Billboard Example
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78 The City of Solvang RFP: The Abbi Agency 2022
ANIMATED KEYFRAMES | SOCIAL CAROUSEL AD
Carousel Ad Example
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DIGITAL AD EXAMPLE
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The City of Solvang RFP: The Abbi Agency 2022 79This Is What We Propose “A DANISH MINUTE” TIKTOK & REELS SERIES
In alignment with the visual approach of the
campaign, The Abbi Agency will collect photo and
video content to be turned into a series of oneminute-or-less shortform videos. These videos will highlight key moments, corners, and lesserknown experiences throughout Solvang, and will be formulated to draw a viewer in with Solvang’s
unique look, feel, and experiences.
Videos will be published as miniature travel guides
through Solvang, with “A Danish Minute” as the
overarching series name.
TikTok Example
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CREATIVE CONCEPT 2
DANISH DISCOVERY PASS
Solvang is filled with iconic sights – the windmill, architecture, pastries, and more. The stated creative approach of this campaign establishes local attractions as “destination icons.” These icons will act as the visual language of the campaign, and The Abbi Agency will develop content around the marquee destination experiences.
This campaign will be carried out across several earned and shared channels - it lends itself directly to public relations and activation opportunities. We’ll launch the Danish Discovery Pass specifically during off-season: October, November, January, and February. During these months, this content will assist in garnering ongoing media coverage and interest.
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The City of Solvang RFP: The Abbi Agency 2022 81This Is What We Propose
DISCOVERY PASS
The team will use the primary attractions as icons to create a “Discovery Pass” which compiles several of the can't-miss experiences in Solvang. This printed pass will feature a map on one side, and a bingo card on the other side. With a QR code on the pass, it will be extended into a digital experience – by scanning the QR code on their phone, a visitor can quickly be connected with information about each iconic sight and nearby hospitality businesses to explore.
When visitors stop by each iconic stop on the Discovery Pass, they will receive a sticker for that particular square of their bingo board.
At each stop, a branded QR-code affixed on a sign will drive visitors to solvangusa.com, where they can learn more about the iconic attraction and enter their email to register their Discovery Pass. This will engage visitors in real-time and direct them to the Visitor’s Center to pick up their pass. Special prizes can be provided to visitors who achieve a “bingo” and/or visit every stop on the pass.
Potential Extensions:
• Working with local businesses and
organizations, discounts could be given to
passholders at certain venues.
• With a greater investment, a digital web app
can be built to migrate the bingo experience
online. With this, visitors can have a gamified
experience of the destination.
• Based on Discovery Pass performance,
specialty versions could be created for
holidays, events, and other specific initiatives.
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MEDIA & MICRO-INFLUENCER FAMILIARIZATION TRIPS
For PR and micro-influencer engagement, The Abbi Agency will build stories around each iconic attraction featured on the Danish Discovery Pass. Strategic and thoughtful research will lead to the identification of appropriate journalists and micro-influencers to partner with Solvang on the Discovery Pass and send them a special invitation box designed to give them a small taste of Solvang:
Leveraging the Discovery Pass and intriguing packaging to invite these journalists and micro-influencers, The Abbi Agency will pitch the campaign and work to set up familiarization (FAM) trips that bring each iconic experience to life.
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The City of Solvang RFP: The Abbi Agency 2022 83This Is What We Propose
CONTENT MARKETING
The Danish Discovery Pass lends itself perfectly to a content strategy, and The Abbi Agency will build a content series that focuses on storytelling around Solvang’s iconic attractions.
This series will be leveraged across many channels, including:
• Blogs and Web Itineraries
• Social Media graphics and images
• Shortform videos - TikToks and Reels
• Website interactive cards of Danish Icons
throughout Solvang
RED CLOG PR ACTIVATION
For a larger “splash” PR Activation moment, oversized Red Clogs will be placed in conspicuous locations within target drive markets. These red clogs will be marked as photo ops, with a QR code that drives visitors to a special page on the solvangusa.com website. Here, visitors will receive a special invitation to experience the Danish Discovery Pass. They can also subscribe to receive email and digital information from Solvang. 223
84 The City of Solvang RFP: The Abbi Agency 2022
CREATIVE CONCEPT 3
STORYBOOK SOLVANG
Vacations are an escape, a chance to live a picture-perfect version of what we want our lives to be — sipping wine, tasting pasties, walking down quaint village streets. During those precious days we can write our own stories, create our own fairytales, make indelible memories.
Solvang embodies this whimsical fairytale feel. A Danish village unexpectedly appearing in the hills of Southern California wine country. Here, vacationers can create their own storybook vacation, tasting sweets, sipping wine and admiring windmills.
Tapping into the long tradition of Danish fairytales, this campaign urges visitors to write their own fairytale in this magical destination.
SECTION 5 | EXAMPLES OF MARKETING PLAN & CAMPAIGNS
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The City of Solvang RFP: The Abbi Agency 2022 85This Is What We Propose
FIND YOUR
FAIRYTALE
Not here in Solvang. In this unexpected Danish village set in sunny Southern Calfornia, where palm trees mingle with windmills, you’ll find a blank page for your own fairytale. Walk down cobblestone streets, nosh on Danish pastries and sip California wine.
It’s your fairytale to write as you wish.
CTA: See Storybook Solvang
They say storybook endings don’t happen,
fairytales are too good to be true.
Print Ad Example
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86 The City of Solvang RFP: The Abbi Agency 2022
Billboard Example
Pull-Up Banner Example
SECTION 5 | EXAMPLES OF MARKETING PLAN & CAMPAIGNS
226
The City of Solvang RFP: The Abbi Agency 2022 87This Is What We Propose Social Experience Example
INSTANT EXPERIENCE EXAMPLE
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88 The City of Solvang RFP: The Abbi Agency 2022
TWO-YEAR MARKETING PLAN
The Abbi Agency will run integrated campaigns in tandem with services discussed in Section 4 (Approach to Scope of Work). Below is a proposed comprehensive, two-year timeline detailing how The Abbi Agency will implement the marketing strategies and tactics from above on behalf of Solvang.
Proposed Timeline
Year 1
- Q1 July 2022 - September 2022
- Q2 October 2022 - December 2022
- Q3 January 2023 - March 2023
- Q4 April 2023 - June 2023
Year 2
- Q1 July 2023 - September 2023
- Q2 October 2023 - December 2023
- Q3 January 2024 - March 2024
- Q4 April 2024 - June 2024
SECTION 5 | EXAMPLES OF MARKETING PLAN & CAMPAIGNS
ACTION PLAN YEAR 1: JULY 2022 - JUN 2023 YEAR 2: JULY 2023 - JUN 2024 Research, Strategy, & Management Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Research & Community Engagement
Immersion Trip
Finalize Marketing Strategy & Plan
Annual Marketing Report & Refreshed Strategic Plan
Creative & Production Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Finalize Brand Refresh & Identity
Finalize Campaign Concepts & Planning
Campaign #1 (based on existing assets) Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Photography, Videography, & Creative Development
Campaign Launch - October 2022
TikTok & Reels Series
Campaign driving paid ad creative
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The City of Solvang RFP: The Abbi Agency 2022 89This Is What We Propose ACTION PLAN YEAR 1: JULY 2022 - JUN 2023 YEAR 2: JULY 2023 - JUN 2024 Campaign #2 or 3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Photography, Videography, & Creative Development
Campaign Launch - January 2024
Campaign Driving Paid Ad Creative
Activations: Video & Content Series, PR activation,
Micro-influencer trips, etc.
Ongoing Public Relations Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
PR Planning: Media targets, pitch angles, media kit
High Season PR: Extending length of stay
Shoulder Season PR: Encouraging long weekend trips
Paid Influencer Trips (October, January)
Digital Content & Social Media Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Social Media & Content Research, Editorial Calendar
Social Content Curation
SEO Management
Proposed Timeline Continued
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90 The City of Solvang RFP: The Abbi Agency 2022
ACTION PLAN YEAR 1: JULY 2022 - JUN 2023 YEAR 2: JULY 2023 - JUN 2024 Website Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Website Research & Strategy
Web Design
Web Development
Content & SEO Strategy
New Website Launch & TAA Management
Paid Media Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Paid Research & Strategy
SEM Ads
Social Media Ads (supporting shoulder season)
Retargeting Ads
Traditional Ads (potential)
Proposed Timeline Continued
SECTION 5 | EXAMPLES OF MARKETING PLAN & CAMPAIGNS
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The City of Solvang RFP: The Abbi Agency 2022 91This Is What We Propose
BUDGET &
FEE STRUCTURE
SECTION 6
231
92 The City of Solvang RFP: The Abbi Agency 2022
PROPOSED BUDGET & FEES
The following proposed budget is in draft form and is subject to change based on finalized priorities and Scope of Work between The Abbi Agency and the City of Solvang.
SECTION 6 | BUDGET & FEE STRUCTURE
Budget Category Percentage of
total budget
Ongoing or One-Time Total Annual
Spend
Total
Monthly Cost
Total ProjectBased Cost
Research, Strategy, and Management
Project Management 8% Monthly $24,000.00 $2,000.00
Strategic Research & Planning: Immersion Trip,
Community Engagement, Research
2% One-Time $6,000.00 $6,000.00
Creative & Production
Brand Refresh & Guidelines 3% One-Time $9,000.00 $9,000.00 Campaign #1 Creative Development 8% One-Time $24,000.00 $24,000 Public Relations
PR Retainer 18% Monthly $54,000.00 $4,500.00
Digital Content & Social Media
Social Media Retainer 15% Monthly $45,000.00 $3,750.00
Website & Digital
Website Redesign and 4-Month Management 21% One-Time $64,000.0 $64,000 Ongoing SEO Management 2% Monthly - for 6 months $6,000.00 $1,000.00 Paid Media
Paid Media (Specific Media Plan TBD) 23% Monthly - for 6 months $68,000.00 $11,333.33 Totals 100% $300,000.00
Proposed Year 1 Budget
232
The City of Solvang RFP: The Abbi Agency 2022 93This Is What We Propose Budget Category Percentage of
total budget
Ongoing or One-Time Total Annual
Spend
Total
Monthly Cost
Total ProjectBased Cost
Research, Strategy, and Management
Project Management 8% Monthly $24,000.00 $2,000.00
Annual Reporting & Plan Refresh 1% One-Time $3,000.00 $3,000.00 Creative & Production
Campaign Concepting, Development & Production 10% One-Time $30,000.00 $30,000.00 Campaign Photography & Videography 10% One-Time $30,000.00 Public Relations
PR Retainer 18% Monthly $54,000.00 $4,500.00
FAM Trips and Activation 4% Upon Consumption $12,000.00 $12,000.00 Digital Content & Social Media
Social Media Retainer 15% Monthly $45,000.00 $3,750.00
Micro-Influencer Trip 4% Upon Consumption $12,000.00 $12,000.00 Website & Digital
Ongoing SEO Management 4% Monthly $12,000.00 $1,000.00
Paid Media
Paid Media (Specific Media Plan TBD) 26% Monthly - for 6 months $78,000.00 $13,000.00 Totals 100% $300,000.00
Proposed Year 2 Budget
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94 The City of Solvang RFP: The Abbi Agency 2022
CONTRACTUAL DETAILS
CONTRACTUAL
TERMS
COMPENSATION MODEL
The Abbi Agency will only bill for items worked on or competed each month. The project costs stated at the beginning of the contract will remain fixed throughout the contract unless there is a discussion and agreement between both parties. The Abbi Agency will ensure each invoice submitted for payment will contain a brief description of the work billed on that invoice, total paid to date, and amount remaining.
SECTION 6 | BUDGET & FEE STRUCTURE
234
The City of Solvang RFP: The Abbi Agency 2022 95This Is What We Propose Our capacity
Stability and security are key considerations when it comes to the carriers CFC partners with.
CFC’s long term carrier partner has been Lloyd’s but from 1st July 2019 CFC’s policies will also be backed by a small selection of other carriers, although Lloyd’s will remain our largest capacity provider. We feel that having a diversity of capacity providers will provide additional stability and security for our policyholders and brokers.
CFC carriers for Europe
All of CFC’s capacity providers are rated A or better by the main rating agencies as detailed below.
The specific mix of capacity providers backing individual CFC products will vary according to product and territory, and will be shown on the policy documents.
Lloyd’s Insurance Company SE
Company no. 682.594.839 RLE
Regulator NBB, FSMA (Belgium)
AM Best A (Excellent)
S&P A+ (Strong)
Fitch AA- (Very Strong)
Fidelis Insurance Ireland DAC
Company no. 617908
Regulator IRDA (Ireland)
AM Best A (Excellent)
HDI Global Speciality SE
Legal Entity Identification Code 5299004VW9WNRHTLF050
Regulator BaFin (Germany)
AM Best A (Excellent)
S&P A+ (Strong)
Markel Insurance SE
Legal Entity Identification Code 39120047HKGRHDVOZ354
Regulator BaFin (Germany)
AM Best A (Excellent)
S&P A (Strong)
Fitch AA- (Very Strong)
Zurich Insurance Plc
Company no. 13460
Regulator IRDA (Ireland)
AM Best A+ (Excellent)
S&P AA- (Very Strong)
DATE (MM/DD/YYYY)
CERTIFICATE OF LIABILITY INSURANCE
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER.
IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s).
CONTACT PRODUCER NAME:
PHONE FAX
(A/C, No, Ext): (A/C, No):
E-MAIL
ADDRESS:
INSURER(S) AFFORDING COVERAGE NAIC #
INSURER A :
INSURED INSURER B :
INSURER C :
INSURER D :
INSURER E :
INSURER F :
COVERAGES CERTIFICATE NUMBER: REVISION NUMBER:
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
INSR ADDL SUBR POLICY EFF POLICY EXP LTR TYPE OF INSURANCE POLICY NUMBER (MM/DD/YYYY) (MM/DD/YYYY) LIMITS INSR WVD GENERAL LIABILITY EACH OCCURRENCE $
DAMAGE TO RENTED COMMERCIAL GENERAL LIABILITY PREMISES (Ea occurrence) $ CLAIMS-MADE OCCUR MED EXP (Any one person) $
PERSONAL & ADV INJURY $
GENERAL AGGREGATE $
GEN'L AGGREGATE LIMIT APPLIES PER: PRODUCTS - COMP/OP AGG $ PRO- POLICY $ JECT LOC
COMBINED SINGLE LIMIT AUTOMOBILE LIABILITY (Ea accident) $ ANY AUTO BODILY INJURY (Per person) $
ALL OWNED SCHEDULED BODILY INJURY (Per accident) $ AUTOS AUTOS NON-OWNED PROPERTY DAMAGE $ HIRED AUTOS AUTOS (PER ACCIDENT) $
UMBRELLA LIAB OCCUR EACH OCCURRENCE $
EXCESS LIAB CLAIMS-MADE AGGREGATE $
DED RETENTION $ $
WORKERS COMPENSATION WC STATU- OTHAND EMPLOYERS' LIABILITY TORY LIMITS ER Y / N ANY PROPRIETOR/PARTNER/EXECUTIVE E.L. EACH ACCIDENT $ OFFICER/MEMBER EXCLUDED? N / A (Mandatory in NH) E.L. DISEASE - EA EMPLOYEE $
If yes, describe under
DESCRIPTION OF OPERATIONS below E.L. DISEASE - POLICY LIMIT $ DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (Attach ACORD 101, Additional Remarks Schedule, if more space is required)
CERTIFICATE HOLDER CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE
THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS.
AUTHORIZED REPRESENTATIVE
© 1988-2010 ACORD CORPORATION. All rights reserved.
ACORD 25 (2010/05) The ACORD name and logo are registered marks of ACORD ABBIE-1 OP ID: BB
04/27/2022
Christopher W. Rogne, CIC E.H. Hursh, Inc.
295 S. Maine Street
Fallon, NV 89406
775-423-6501
[email protected]
Lloyd's of London
The Abbi Agency Markel Insurance Company 1385 Haskell Street Reno, NV 89509
5,000,000
AX XX ESK0632616448 07/23/2021 07/23/2022 250,000
X 5,000
5,000,000
5,000,000
5,000,000
X
5,000,000
A XX ESK0632616448 07/23/2021 07/23/2022
X X
X
B X MWC0045020-10 02/07/2022 02/07/2023 1,000,000 N 1,000,000 1,000,000
A MULTIMEDIA LIABILI ESK0632616448 07/23/2021 07/23/2022 LIMIT 5,000,000 A ERRORS & OMISSIONS ESK0632616448 07/23/2021 07/23/2022 LIMIT 5,000,000 Cyber & Privacy Liability included with $5,000,000 Aggregate Limit of Liability. The City of Solvang shall be named as an additional insured with respect to liability arising out of the activities performed by, or on behalf of the Contractor, including automobiles leased, hired or borrowed by the Contractor. Waiver of Subrogation in favor of City of Solvang.
CITYS-2
City of Solvang
1644 Oak Street
Solvang, CA 93463
235
96 The City of Solvang RFP: The Abbi Agency 2022
14 CFC Underwriting Limited is Authorized and Regulated by the Financial Conduct Authority ©1999-2017 CFC Underwriting Ltd, All Rights Reserved CFC MEDIA US CMB V2.2 MEDIA
to providing the information that forms the basis of this insurance. In the event that we seek to avoid the Policy or reject any claim on this basis the burden of proving otherwise rests solely with you.
7. Your duty to advise us of changes
If a senior executive officerbecomes aware that any of the information that you have given us in the Application Form or elsewhere in connection with your application for this insurance has materially changed then you must advise us as soon as is practicable.
In this event, we reserve the right to amend the terms, conditions or premium of the Policy.
8. risk management conditions
If we attach any additional conditions toyour Policy regarding any risk survey or risk management timetable or any other similar conditions then it is your responsibility to ensure that these conditions are complied with by the deadlines shown in the conditions.
9. our rights of recovery
If any payment is made under this Policy in respect of a claim, loss or damage and there is available to us any of your rights of recovery against any other party then w
e maintain all such rights of recovery.
We shall not exercise these rights against any senior executive officer or employee unless such payment is in respect of any wilful, malicious or dishonest acts or omissions.
You must do nothing to impair any rights of recovery. At our request you will bring proceedings or transfer those rights to us and help us to enforce them. Any recoveries shall be applied as follows:
a) first, to us up to the amount of our payment on your behalf including costs and expenses;
b) then to you as recovery of your Deductible or other amounts paid as compensation or costs and expenses.
10. Wavier of subrogation
Notwithstanding ConDITIon 9 above we agree to waive our rights of subrogation against a responsible third party client of yours but only if you and your client have entered into a contract that contains a provision requiring usto do this.
11. Cancellation
This Policy may be cancelled:
a) by you at any time on request; or
b) by us if we give you 30 days written notice; or
c) by us if we give you 15 days written notice, should any amount in default not be paid within 15 days of the due date shown in the Debit Note that accompanies this Policy.
If you give us notice of cancellation in accordance with a) above, the earned Premium shall be pro rata to the number of days that the Policy is in effect subject to a minimum amount of 30% of the Premium.
If we give you notice of cancellation in accordance with b) or c) above, the earned Premium shall be pro rata to the number of days that the Policy is in effect.
The Policy Administration Fee shall be deemed fully earned at the Inception Date of this Policy.
12. additional insureds
We shall indemnify any third party as an additional Insured under this Policy, but only in respect of sums which they become legally obliged to pay (including liability for claimants’ costs and expenses) as a result of a claim arising solely out of a wrongful act committed by you or arising solely out of accidental bodily injury or damage caused by you, provided that: a) you contracted in writing to indemnify the third party for such a claim prior to it first being made against them; and
b) had the claim been made against you, then you would be entitled to indemnity under this Policy.
As a condition to our indemnification of any additional Insured:
i) they shall prove to our satisfaction that the claim arose solely out of a wrongful act committed by you or arose solely out of accidental bodily injury or damage caused by you; and ii)
they shall fully comply with ConDITIon 1(a) above as if they were you.
Where a third party is indemnified as an additional Insured as a result of this ConDITIon, it is understood and agreed that any claim made by that third party against you shall be treated by us as if they were a third party, not an additional Insured.
13. Prior subsidiaries
In respect of InsurInG CLauses 1, 2, 3 and 4 (seCTIons a and B only), should an entity cease to be a subsidiary after the Inception Date of this Policy, cover in respect of such entity shall continue as if it was still a subsidiary, until the termination of this Policy, but only in respect of any claim or loss that arises out of any wrongful act committed by that entity prior to the date that it ceased to be a subsidiary.
14. Mergers and acquisitions
During the period of the policy, if the company named as the Insured in the Declarations or any subsidiary:
a) purchases assets or acquires liabilities from another entity in an amount greater than 10% of the assets of the company named as the Insured in the Declarations as listed in its most recent financial statement; or
b) acquires another entity whose annual revenues are more than 10% of the annual revenues of the company named as the
Insured in the Declarations for their last completed financial year
;
then you shall have no coverage under this Policy for any claim, loss or damage that arises directly or indirectly out of the purchased or acquired entity unless the company named as the Insured in the Declarations gives us written notice prior to the purchase or acquisition, obtains our written consent to extend coverage to such additional entities, assets or exposures, and agrees to pay any additional premium required by us.
If during the period of the policy the company named as the Insured in the Declarations consolidates or merges with or is acquired by another entity, then all coverage under this Policy shall terminate at the date of the consolidation, merger or acquisition unless we have issued an endorsement extending coverage under this Policy, and the company named as the Insured in the Declarations has agreed to any additional premium and terms of coverage required by us.
15. extended reporting period
In respect of InsurInG CLauses 1, 2, 3, 4, seCTIons a
andB only and 6, seCTIon H only, an Extended Reporting Period of 60 days following the Expiry Date as shown in the Declarations shall be automatically granted hereunder at no additional premium. Such Extended Reporting Period shall cover claims first made against you during the period of the policy and notified to us during this 60 day Extended Reporting Period but only in respect of any act, error or omission committed prior to the Expiry Date shown in the Declarations, and subject to all other terms, conditions and exclusions of the Policy. No claim shall be accepted by us in this 60 day Extended Reporting Period if you are entitled to indemnity under any other insurance, or would have been entitled to indemnity under such insurance but for the exhaustion thereof.
16. optional extended reporting period
In respect of InsurInG CLauses 1, 2, 3, 4 (seCTIons a
andB only) and 6 (seCTIon H) only, in the event of:
a) cancellation or non-renewal of this Policy by us; or b) cancellation or non-renewal of this Policy by
you because you
have ceased to trade as the direct result of the retirement or death of all of your senior executive officers;
then you shall have the right, upon payment of the Optional Extended Reporting Period Premium shown in the Declarations in full and not proportionally or otherwise in part, to have issued an endorsement providing a 365 day Optional Extended Reporting Period from the cancellation or non-renewal date. Such Optional Extended Reporting Period shall cover claims first made against you and notified to us during this Optional Extended Reporting Period but only in respect of any claim arising out of any act, error or omission committed prior to the date of cancellation or non-renewal, and subject to all other terms, conditions and exclusions of the Policy.
SECTION 6 | BUDGET & FEE STRUCTURE
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The City of Solvang RFP: The Abbi Agency 2022 97This Is What We Propose
CONFIRMATION
OF ADDENDUM
237
THANK YOU
[email protected]
775.323.2977
theabbiagency.com
CONTACT
238