Agenda — Solvang City Council, October 24, 2022

Agenda 2022-10-24 CC

CITY COUNCIL AGENDA
MONDAY, OCTOBER 24, 2022
6:00 PM SPECIAL CLOSED SESSION
AND
6:30 PM REGULAR MEETING
VIRTUAL & IN COUNCIL CHAMBER, 1644 OAK STREET, SOLVANG, CA 93463 City Council:

Charlie Uhrig, Mayor
Mark Infanti, Mayor pro tem
Robert Clarke, Councilmember
Claudia Orona, Councilmember
Jim Thomas, Councilmember
PARTICIPATING IN THE MEETING - Pursuant to California Assembly Bill 361, City Council meetings will be conducted by video/teleconferencing through Zoom. Meetings will also be broadcast live on Channel 23 and streamed on the City’s website, Vimeo, and YouTube.
• To join by Zoom, visit https://zoom.us/j/3066529195. If you wish to speak, please use the “raised hand” symbol.
• To join by phone, call (888) 788-0099 and enter Meeting ID: 306 652 9195#. The phone line will be open starting at 6 p.m.
•
6:00 PM CITY COUNCIL SPECIAL CLOSED SESSION

1. CALL TO ORDER

2. ROLL CALL

3. PLEDGE OF ALLEGIANCE

4. PUBLIC COMMUNICATIONS ON CLOSED SESSION
This section is intended to provide members of the public with the opportunity to comment on Closed Session Items. This section is limited to 30 minutes. Each speaker will be afforded three minutes, and may speak only once
AGENDA AND SUPPORTING MATERIALS – Available for viewing 8:00a.m.-5:00p.m. at City Hall, 1644 Oak Street, Solvang, and on the City’s website https://www.cityofsolvang.com/agendacenter. Additional writings that are distributed to a majority of the Council after the posting of the agenda will be made available at City Hall and on the City’s website.

AGENDA POSTING NOTIFICATION - Subscribe to receive email or text message notifications when agendas are posted online through “Notify Me” at: https://www.cityofsolvang.com/List.aspx PUBLIC COMMENT - The public is encouraged to address the City Council in-person, virtually, or in-writing on agenda and non-agenda items. If provided in writing, comments must be submitted to the City Clerk at [email protected] by 5:00 p.m. on the Friday before the meeting to be considered. Your comment will be recorded and distributed appropriately. Comments on agenda items will be heard at the time each item is considered, including non-agenda items. In-person speakers will be invited to make public comments first.

Virtual speakers will follow.

AMERICANS WITH DISABILITIES ACT - If, as a participant of this meeting, you need special assistance the City will attempt to accommodate you in every reasonable manner. Please contact the City Clerk at either (805) 688-5575 x206 or [email protected]. 72- hours’ notice is requested. 1 Agenda 2022-10-24 CC

5. RECESS TO CLOSED SESSION
a. CONFERENCE WITH LEGAL COUNSEL—ANTICIPATED LITIGATION Significant exposure to litigation pursuant to Government Code Section 54956.9(d)(2):

One potential case

RECONVENE TO OPEN SESSION

ANNOUNCEMENT OF CLOSED SESSION ACTIONS

ADJOURNMENT
6:30 PM OPEN SESSION – REGULAR MEETING

CALL TO ORDER

ROLL CALL

PLEDGE OF ALLEGIANCE

PROCLAMATIONS, COMMENDATIONS AND CEREMONIAL ITEMS

PRESENTATIONS

1. PUBLIC COMMUNICATIONS – NON- AGENDA AND CONSENT ITEMS The Public may address the Council on items not on the Agenda and on Consent. Each speaker will be afforded three minutes and may speak only once. State Law does not allow action to be taken unless it is noticed on the agenda. Council may briefly respond or ask Staff to follow up on such items and/or schedule the matter to a future meeting.

2. CITY MANAGER REPORT AND ADVANCE CALENDAR
Informational Report…………………………………………………………………………………………………4

3. COUNCIL COMMENTS AND REQUESTS
Comments and requests from City Council Members. No action will be taken at this meeting.

4. CONSENT ITEMS
All items listed under Consent are considered and acted upon by one motion, unless discussion is requested by Council Members.
a. Approve order of Agenda
b.Approve the City Council Meeting Minutes of August 31, 2022 and October 10, 2022 …………..5 c. Adopt Resolution No. 22-1197 Amending City Officer Titles as they pertain to access to the Local Agency Investment Fund (LAIF) ………………………………………………………………10 PUBLIC HEARINGS - None

DISCUSSION ITEMS
2 Agenda 2022-10-24 CC

5. DISCUSSION AND POSSIBLE ACTION TO INTRODUCE FOR FIRST READING ORDINANCE NO. 22-0360 AMENDING TITLE 10 OF THE SOLVANG MUNICIPAL CODE AND ADOPTING BY REFERENCE: CODES COMPRISING THE 2022 EDITION OF THE CALIFORNIA BUILDING STANDARDS CODE (CALIFORNIA CODE OF REGULATIONS, TITLE 24, PARTS 1-12), INCLUDING THE CALIFORNIA BUILDING CODE VOLUMES 1 & 2 (2022 EDITION, INCORPORATING AND AMENDING THE 2021 INTERNATIONAL BUILDING CODE), THE CALIFORNIA RESIDENTIAL CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 INTERNATIONAL RESIDENTIAL CODE), THE CALIFORNIA ELECTRICAL CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2020 NATIONAL ELECTRICAL CODE), THE CALIFORNIA MECHANICAL CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 UNIFORM MECHANICAL CODE), THE CALIFORNIA PLUMBING CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 UNIFORM PLUMBING CODE), THE CALIFORNIA ENERGY CODE (2022 EDITION), THE CALIFORNIA FIRE CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 INTERNATIONAL FIRE CODE), THE CALIFORNIA EXISTING BUILDING CODE (2022 EDITION), THE CALIFORNIA GREEN BUILDING STANDARDS CODE (2022 EDITION), AND THE 2021 INTERNATIONAL

PROPERTY MAINTENANCE CODE, TOGETHER WITH CERTAIN ADDITIONS, INSERTION,

DELETIONS, AND CHANGES THERETO, AND MAKING A DETERMINATION OF EXEMPTION UNDER THE CALIFORNIA ENVIRONMENTAL QUALITY ACT ………………14

6. DISCUSSION AND POSSIBLE ACTION TO ADOPT A RESOLUTION MODIFYING DROUGHT REGULATIONS PENALTIES…………………………………………………………………………35

7. DISCUSSION AND POSSIBLE ACTION TO INTRODUCE FOR FIRST READING ORDINANCE NO. 22-0361 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA, REVISING TITLE 1, CHAPTER 11, CONFLICT OF INTEREST CODE BIANNUAL REVIEW OF CITY OF SOLVANG CONFLICT OF INTEREST CODE ………………42

8. DISCUSSION AND POSSIBLE ACTION APPROVE THE 2022 JULEFEST SPECIAL EVENT PROGRAM ………………………………………………………………………………………………50

9. DISCUSSION AND POSSIBLE ACTION TO APPROVE THE ABBI AGENCY TOURISM

MARKETING PLAN SCOPE OF WORK AS RECOMMENDED BY THE TOURISM ADVISORY COMMITTEE ………………………………………………………………………………………………58

10. AB1234 REPORT OUT AND COUNCIL CLOSING COMMENTS

11. ADJOURNMENT

AFFIDAVIT OF POSTING
I, Annamarie Porter, City Clerk for the City of Solvang, California, DO HEREBY CERTIFY under penalty of perjury under the laws of the State of California, that the foregoing revised notice was posted at the City of Solvang City Hall bulletin board at 1644 Oak Street, Solvang, CA and on the City of Solvang website not less than 72 hours prior to the meeting, per Government Code 54954.2.

Dated this 19th day of October 2022.
3 Meeting Date Agenda Item Agenda Action
14-Nov Chamber of Commerce Contract Proposal Discussion Lift Truck Purchase Consent Approve
Employee of the Quarter Presentation Receive
Award Julefest Event Production agreement Discussion Approve 28-Nov
Stormwater Management Program Annual Report Discussion Receive General Plan Update Preliminary Draft Review Discussion Policy AB 1600 Report Discussion Approve
5-Dec Special City Council Meeting Housing Element Preliminary Review Discussion Policy
12-Dec
Accept Results of the Election Discussion Approve
Appointment of Mayor pro tem Discussion Appoint
Council selection of representatives to Committees and
Agencies Discussion Appoint
26-Dec Cancelled
Future Meetings Parking In-Lieu Ordinance Amendment 1st Hearing Public Hearing Short Term - Vacation Rental Parking Requirements -
Ordinance Public Hearing
Outdoor Dining Policy Direction Discussion
City Manager Recruitment
Annual Comprehensive Financial Report Audit Receive
Meeting Date Agenda Item Agenda Action
N/A
Agenda Item Agenda Action
November Stormwater Management Program Annual Report Consent Receive December Appointment of Mayor pro tem Discussion Approve December Council selection of representatives to Committees and Agencies Discussion Approve
December (every
two years/ even
year) Appointment to Boards, Commissions, Committees Discussion Approve January Comprehensive Annual Financial Report Discussion Approve January Grant Funding Policy Review Discussion Approve
February Measure A 5-Year Local Program of Projects Public Hearing Approve February Fiscal Outlook and Financial Policies Discussion Approve February (every-two
years/ even year)
Council Budget Goal Setting Public WorkshopApprove
March SB1 RMRA project List Public Hearing Approve
March Investment Policy Annual Review Discussion Approve March Solvang Skytt Mesa LLMD Annual Assessment Public Hearing Approve March FTA 5311 Grant Agreement Consent Approve
March TDA Grant Funding Consent Approve
May Preliminary Budget
Oct/Jan/April/July Quarterly Financial Reports Discussion Approve June Two-Year Financial Plan Development or Supplemental Budget adoption Discussion Adopt
June Capital Improvement Program Discussion Adopt
June/July Amend Appropriation Limit Public Hearing Adopt July AB 1600 Report Discussion Approve
Council Requested Agenda Items
Annual Reports

ADVANCE CALENDAR
4 Minutes 2022-08-31 CC Special Closed 1

August 31, 2022
Wednesday
4:00 p.m.

1. CALL TO ORDER
Mayor pro tem Infanti called the meeting to order at 4:05 p.m.

1. ROLL CALL

Present: Mayor Charlie Uhrig; Mayor pro tem Mark Infanti; Councilmembers Robert Clarke, Jim Thomas

Absent: Claudia Orona
Staff: City Manager Xenia Bradford, City Attorney David Fleishman, City Clerk Annamarie Porter

2. PLEDGE OF ALLEGIANCE
Led by Mayor Uhrig

3. PUBLIC COMMUNICATIONS ON CLOSED SESSION
There were no public communications on Closed Session items.

4. RECESS TO CLOSED SESSION
Mayor pro tem Infanti recessed to Closed Session at 4:07 p.m. a. PUBLIC EMPLOYEE PERFORMANCE EVALUATION
Title: City Manager

RECONVENE TO OPEN SESSION
Mayor pro tem Infanti reconvened from Closed Session at 5:37 p.m.

5. ANNOUNCEMENT OF CLOSED SESSION ACTIONS
City Attorney David Fleishman reported there was no reportable action.

6. ADJOURNMENT
Mayor pro tem Infanti adjourned the meeting at 5:38 p.m.

Respectfully submitted
Annamarie Porter, City Clerk

MINUTES

SOLVANG CITY COUNCIL

SPECIAL CLOSED SESSION
5 Minutes 2022-10-10 CC 1
October 10, 2022
Monday
6:30 p.m.

CALL TO ORDER
Mayor Uhrig called the meeting to order at 6:43 p.m. in the City Hall Council Chamber, 1644 Oak Street, Solvang, California.

ROLL CALL

Present: Mayor Charlie Uhrig, Mayor pro tem Mark Infanti; Councilmembers Robert Clarke, Claudia Orona and Jim Thomas
Staff: Public Works Director Rodger Olds, City Attorney David Fleishman, City Clerk Annamarie Porter, Utilities Director Jose Acosta

PLEDGE TO THE FLAG
Councilmember Thomas led in the Salute to the Flag.

PROCLAMATIONS, COMMENDATIONS AND CEREMONIAL ITEMS
On behalf of City Council, Mayor Uhrig presented a proclamation acknowledging October 30th through November 5th as Childhood Cancer Awareness Week.

Dr. Amy Firestein, Kids Cancer Connection, via Zoom, accepted the proclamation and thanked the City and Council for its support.

On behalf of City Council, Mayor Uhrig presented a proclamation in honor of National Hispanic Heritage Month.

Francisca Escobar, Hilda Navarro, Ada Degollado, Azhitry Guerrero, People Helping People, thanked the City and Council for its continued support.

PRESENTATIONS
a. Receive Quarterly Projects Update
Public Works Director Rodger Olds narrated a PowerPoint presentation with an update on the City’s Capital Improvement Program and highlighted projects that are in design, near construction and in construction.

Discussion followed regarding the status of installing electronic vehicle charging stations and trees at Solvang Park that are impacting the sidewalks.

Utilities Director Jose Acosta narrated a PowerPoint presentation with an update on the status of utility projects.

MINUTES

SOLVANG CITY COUNCIL

REGULAR MEETING
6 Minutes 2022-10-10 CC 2
Discussion followed regarding the possibility of purchasing used excavators, the number of wells in HCA, the start of the wastewater treatment project and expansion of broadband.

1. PUBLIC COMMUNICATIONS – NON- AGENDA AND CONSENT ITEMS Michael Miller referenced a document he submitted to the City Clerk; spoke about law enforcement contact issues and alleged corruption.

David Brown announced a Candidate Forum for Districts 3 and 4 on October 12, 2022 at 7:00 p.m. at Bethania Lutheran Parish Hall.

Denise El Amin spoke about a recent debate at the Veterans Hall for the School Board; noted it was promoted by one person, with no name; urged the City to use care when scheduling debates and forums.

Elizabeth Orona announced she is a candidate for City Council, District 4; urged the public to attend and requested placing water rate usage penalties on the agenda for consideration at its October 24, 2022, meeting.

There were no other public comments.

2. CITY MANAGER REPORT AND ADVANCE CALENDAR
City Attorney Fleishman reported the topic is scheduled for the November 14, 2022 but suggested postponing consideration of the parking in-lieu ordinance amendment currently scheduled for October 24th and scheduling consideration of water rates in its place.

Discussion followed regarding consideration of a construction moratorium.

City Council concurred to schedule a discussion on water rates for the October 24th City Council meeting.

Mayor Uhrig noted that City Council has nothing to do with past or upcoming candidate forums.

Councilmember Clarke announced the League of Women Voters is hosting the upcoming Candidate Forum.

Jack Williams noted the sponsor for the upcoming Candidate Forum is We Watch, and the League of Women Voters is running it.

3. COUNCIL COMMENTS AND REQUESTS
Mayor pro tem Infanti announced a prescribed burn by the Air Pollution Control District.

Councilmember Orona requested a review of the City’s short-term rental ordinance, after the upcoming election, and expressed concerns regarding housing shortages.

Mayor Uhrig commented on the upcoming Candidate Forum; announced an upcoming Open House by the Solvang Chamber of Commerce and addressed food bank statistics.

Councilmember Clarke commented on recent and upcoming fundraisers and commended residents for helping each other.
7 Minutes 2022-10-10 CC 3
Mayor Uhrig introduced new Police Chief Mark Valencia.

Police Chief Valencia spoke about his experience; noted he is a resident of Solvang and offered to respond to questions.

4. CONSENT ITEMS
a. Approve order of Agenda
b. Approve the City Council Meeting Minutes of September 19, 2022 Special Closed Session, September 26, 2022 Special Closed Session, and September 26, 2022 Regular Meeting, October 5, 2022 Special Closed Session
c. Adopt Resolution No. 22-1194 authorizing remote teleconference meetings of the City of Solvang meeting bodies
d. Approve September Warrants
e. Receive and File Santa Barbara County Fire Department FY 22-23 Quarter 1 Report There were no public comments on this item.

Motion by Mayor pro tem Infanti, to approve the Consent Agenda, as presented, seconded by Councilmember Clarke, and carried with a roll call vote of 5-0.

PUBLIC HEARINGS - None

BUSINESS ITEMS

5. ADOPT RESOLUTION NO. 22-1195 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

SOLVANG, CALIFORNIA APPROVING AN EMPLOYMENT AGREEMENT WITH BRADLEY VIDRO TO SERVE AS INTERIM CITY MANAGER; and ADOPT RESOLUTION NO. 22-1196 A

RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA

AUTHORIZING SIGNATORIES TO CITY BANK ACCOUNTS WITH MONTECITO BANK & TRUST
City Attorney Fleishman provided a brief report; noted the City Manager resigned as of the end of September; discussed Bradley Vidro’s experience and addressed the provisions of the employment agreement for Mr. Vidro to serve as Interim City Manager until the position is filled.

Brief discussion followed regarding tracking the City Manager’s hours.

Mayor Uhrig opened public comments.

Hans Duus and Mary Ellen spoke about Mr. Vidro’s experience; welcomed him back to the City and gifted him a jar of red vine candies.

Dennis Beebe spoke about signatories to the City bank accounts.

John Padfield, via Zoom, spoke in support of Brad Vidro being hired as Interim City Manager.

Diana Richardson commented favorably on Mr. Vidro returning to the City.

There were no other public comments.
8 Minutes 2022-10-10 CC 4
Motion by Mayor pro tem Infanti to ADOPT RESOLUTION NO. 22-1195 A RESOLUTION OF THE

CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA APPROVING AN EMPLOYMENT AGREEMENT WITH BRADLEY VIDRO TO SERVE AS INTERIM CITY MANAGER; and ADOPT RESOLUTION NO. 22-1196 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG,

CALIFORNIA AUTHORIZING SIGNATORIES TO CITY BANK ACCOUNTS WITH MONTECITO BANK & TRUST, seconded by Councilmember Orona, and carried with a roll call vote of 5-0.

6. RECEIVE BROADBAND UPDATE REPORT FROM SBCAG STAFF
Mike Becker, Director of Planning, Santa Barbara County Association of Governments, narrated a PowerPoint presentation regarding the Santa Barbara County Broadband Strategic Plan Project.

Maria Kelly discussed the details of the proposed project.

Discussion followed regarding management of the project, connectivity gaps, installation of fiber, community Wi-Fi, the speed-testing link on www.SBCAG.org and organizing a JPA around broadband.

Mayor Uhrig invited public comments on this item.

Wendy Berry suggested placing the broadband survey on the City website.

There were no other public comments.

7. AB1234 REPORT OUT AND COUNCIL CLOSING COMMENTS
Mayor pro tem Infanti reported attending the recent Mayors Gala.

8. ADJOURNMENT
The meeting was adjourned at 8:13 p.m.

Respectfully submitted:

Annamarie Porter, City Clerk
9 Agenda Item: 4.c
Solvang City Council STAFF REPORT
PREPARED BY: Brad Vidro, Interim City Manager
MEETING DATE: October 24, 2022
SUBJECT: Adopt Resolution No. 22-1197 a Resolution of the City Council of the City of Solvang, California, amending City Officer Titles as they pertain to access to the Local Agency Investment Fund (LAIF)
RECOMMENDATION:

Adopt Resolution No. 22-1197, amending employee’s titles as they pertain to the Local Agency Investment Fund.

DISCUSSION:

When the City incorporated in 1985, the Council adopted Resolution 85-16 authorizing the appropriate staff to deposit and withdraw funds from the Local Agency Investment Fund (LAIF) to the City of Solvang General Fund. This resolution was amended in April 2004, and again on November 13, 2012 to reflect the then current titles. They were the City Manager and the Administrative Services Director. Currently the City is without an Administrative Services Director, so it is desired to add the Mayor to the list of designated persons. The amendment to the authorized officers will provide the City with the ability to make changes and move funds from Montecito Bank and Trust account into our LAIF account.

ALTERNATIVES:

The City Council could choose not to adopt the Resolution, however it would continue to limit access to the LAIF as there is only one of employees that hold either of those Titles. The City Council could also choose to name different or additional employees or titles.

FISCAL IMPACT:

None.

ATTACHMENTS:

A. Resolution No. 22-1197
B. Resolution 12-906
10 22-1197 LAIF – Local Agency Investment Fund
RESOLUTION NO. 22-1197

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG,

CALIFORNIA, AMENDING CITY OFFICER TITLES AS THEY PERTAIN

TO ACCESS TO THE LOCAL AGENCY INVESTMENT FUND (LAIF)
WHEREAS, the Local Agency Investment Fund is established in the State Treasury under Government Code section 16429.1 et. seq. for the deposit of money of a local agency for purposes of investment by the State Treasurer; and
WHEREAS, the Solvang City Council hereby finds that the deposit and withdrawal of money in the Local Agency Investment Fund in accordance with Government Code section 16429.1 et. seq. for the purpose of investment as provided therein is in the best interests of the City.

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1. That the City Council hereby authorizes the deposit and withdrawal of City monies in the Local Agency Investment Fund in the State Treasury in accordance with Government Code section 16429.1 et. seq. for the purpose of investment as provided therein.

SECTION 2. That the following City officers holding the title(s) specified hereinbelow or their successors in office are each hereby authorized to order the deposit or withdrawal of monies in the Local Agency Investment Fund and may execute and deliver any and all documents necessary or advisable in order to effectuate the purposes of this resolution and the transactions contemplated hereby:

Mayor
City Manager
Administrative Services Director
SECTION 3. That this Resolution shall remain in full force and effect until rescinded by the City Council by resolution and a copy of the resolution rescinding this resolution be filed with the State Treasurer’s Office.

SECTION 4. That the City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.

PASSED, APPROVED, AND ADOPTED on this 24th day of October 2022. ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk Attachment A
11 22-1197 LAIF – Local Agency Investment Fund

STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss

CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that Resolution No. 22-1197 was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 24th day of October 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:

AYES:

NOES:

ABSTAIN:

ABSENT:

Annamarie Porter, City Clerk
12 RESOLUTION NO. 12-906

A RESOLUTION OF THE CITY COUNCIL OF THE CITY

OF SOLVANG AMENDING EMPLOYEE'S TITLES AS

THEY PERTAIN TO ACCESS TO THE LOCAL AGENCY

INVESTMENT FUND
WHEREAS, Resolution #03-666 authorizes the investment of City funds into the Local Agency Investment Fund, and;
WHEREAS, Resolution #04-685 authorizes the City Manager and Finance Supervisor or their successors to order the deposit and withdrawal of monies, and WHEREAS, the position of Finance Supervisor should be replaced with Director of Administrative Services as the authorized City representative.

NOW THEREFORE, BE IT RESOLVED that the City Council of the City of Solvang authorizes the City Manager and the Director of Administrative Services or their successors to order the deposit and withdrawal of monies.

PASSED, APPROVED AND ADOPTED by the City Council of the City of Solvang at a regular meeting held November 13, 2012.

AYES: Mayor Richardson, Council Members Duus, Palmer and Wood NOES:

ABSTAIN
ABSENT: Council Member Jamieson
Attachment B
13 Agenda Item: 5
Solvang City Council STAFF REPORT
PREPARED BY: Stephanie Spieler, Contract Building Official Chelsea O’ Sullivan, Assistant City Attorney
MEETING DATE: October 24, 2022
SUBJECT: Discussion and possible action to Introduce for first reading Ordinance No. 22-0360 Amending Title 10 of the Solvang Municipal Code and Adopting by Reference: Codes Comprising the 2022 Edition of the California Building Standards Code (California Code of Regulations, Title 24, Parts 1-12), Including the California Building Code Volumes 1 & 2 (2022 Edition, Incorporating and Amending the 2021 International Building Code), the California Residential Code (2022 Edition, Incorporating and Amending the 2021 International Residential Code), the California Electrical Code (2022 Edition, Incorporating and Amending the 2020 National Electrical Code), the California Mechanical Code (2022 Edition, Incorporating and Amending the 2021 Uniform Mechanical Code), the California Plumbing Code (2022 Edition, Incorporating and Amending the 2021 Uniform Plumbing Code), the California Energy Code (2022 Edition), the California Fire Code (2022 Edition, Incorporating and Amending the 2021 International Fire Code), the California Existing Building Code (2022 Edition), the California Green Building Standards Code (2022 Edition), and the 2021 International Property Maintenance Code, Together with Certain Additions, Insertion, Deletions, and Changes Thereto, and Making a Determination of Exemption under the California Environmental Quality Act
RECOMMENDATION:

Waive first reading, and introduce, by title only, of Ordinance 22-0360 and schedule a public hearing and second reading for November 28, 2022, pursuant to Government Code Section 50022.3.

DISCUSSION:

Every three years, the California Building Standards Commission reviews and revises the California Building Standards Code that consist of the following twelve parts: Administrative, Building, Residential, Electrical, Mechanical, Plumbing, Energy, Historical, Fire, Existing Buildings, Green Building, and Referenced Standards. The 2022 CBSC become effective on January 1, 2023.

The State requires cities to adopt the State Building Standard code by reference but allows cities to add local amendments to the building standards provided such amendments are justified by express findings reflecting specific conditions unique to the jurisdiction reflecting local geographic, topographic, and climatic conditions. If codes are not adopted locally, cities and counties are required to follow State Codes, without the local amendments.

Ordinance 22-0360, included in Attachment A, proposes to adopt the following codes by reference:
• 2022 California Building Code,
14 • 2022 California Residential Code
• 2022 California Electrical Code
• 2022 California Mechanical Code
• 2022 California Plumbing Code
• 2022 California Energy Code
• 2022 California Historical Building Code
• 2022 California Fire Code
• 2022 California Existing Building Code
• 2022 California Green Building Standards Code
• 2021 International Property Maintenance Code
Consistent the City’s current practice, the Ordinance also proposes to adopt the provisions of the current international or national codes that have not been adopted by a California state agency. These codes include:
• 2021 International Building Code
• 2021 International Residential Code
• 2021 Uniform Mechanical Code
• 2021 Uniform Plumbing Code
• 2020 National Electrical Code
If adopted the Ordinance would amend and restate Title 10, Chapter 1 and Chapter 2, Section 10-2-1 to remove references to the prior versions of the above listed codes.

Ordinance 22-0360 also outlines the specific local amendments to the codes adopted by reference. The local amendments are largely consistent with those made during the prior triennial adoption cycle in 2019.

However, staff has omitted certain amendments that made stylistic/non-substantive changes to the California Building Standards Code in an effort to streamline Title 10, Chapter 1. Staff has also elected to omit certain amendments that were inconsistent with current practice. The requisite findings to support these local amendments will be made by resolution at the second reading of the ordinance, should the Council decide to move forward with the ordinance. If the proposed amendments are adopted by the City Council, the amendments must be filed with the California Building Standards Commission before they will become effective.

Santa Barbara County takes responsibility for adoption of any local amendments to the Fire Code. At this time, Santa Barbara County has not acted on the 2022 California Fire Code. After the County moves forward with its adoption of the 2022 codes, the City will review the County’s final action regarding the Fire Code and may return to the Council with any amendments resulting from the County’s action. Until that time, staff proposes the City adopt language that incorporates the current Fire Code, as amended by Santa Barbara County. This is consistent with the current Solvang Municipal Code. The California Fire Code standards will apply to the City by default starting on January 1, 2023 until the County adopts and amends the 2022 California Fire Code and the City adopts the County’s new fire code.

Provisions of Government Code 50022.3 set out the procedures for adoption of codes by reference. In accordance with this Section, the date of the public hearing is set at the first reading and the public hearing on the Ordinance occurs at the time of the second reading. Staff recommends the City Council set the public hearing and second reading for Ordinance 22-0360 for Monday, November 28, 2022.

ALTERNATIVES:

Choose not to waive full reading and introduce Ordinance 22-0360.

FISCAL IMPACT:
15 Adoption of the Ordinance may result in minor costs of recodification and implementation of ordinance changes, but such costs are expected to be within existing budgetary limits.

ATTACHMENTS:

A – Draft Ordinance 22-0360
16 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 DRAFT ORDINANCE NO. 22-0360

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA AMENDING TITLE 10 OF THE SOLVANG MUNICIPAL CODE AND ADOPTING BY REFERENCE: CODES COMPRISING THE 2022 EDITION OF THE CALIFORNIA BUILDING STANDARDS CODE (CALIFORNIA CODE OF REGULATIONS, TITLE 24, PARTS 1-12), INCLUDING THE CALIFORNIA BUILDING CODE VOLUMES 1 & 2 (2022 EDITION, INCORPORATING AND AMENDING THE 2021 INTERNATIONAL BUILDING CODE), THE CALIFORNIA RESIDENTIAL CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 INTERNATIONAL RESIDENTIAL CODE), THE CALIFORNIA ELECTRICAL CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2020 NATIONAL ELECTRICAL CODE), THE CALIFORNIA MECHANICAL CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 UNIFORM MECHANICAL CODE), THE CALIFORNIA PLUMBING CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 UNIFORM PLUMBING CODE), THE CALIFORNIA ENERGY CODE (2022 EDITION), THE CALIFORNIA HISTORICAL BUILDING CODE (2022 EDITION), THE CALIFORNIA FIRE CODE (2022 EDITION, INCORPORATING AND AMENDING THE 2021 INTERNATIONAL FIRE CODE), THE CALIFORNIA EXISTING BUILDING CODE (2022 EDITION), THE CALIFORNIA GREEN BUILDING STANDARDS CODE (2022 EDITION), AND THE 2021 INTERNATIONAL PROPERTY

MAINTENANCE CODE, TOGETHER WITH CERTAIN ADDITIONS, INSERTIONS, DELETIONS AND

CHANGES THERETO, AND MAKING A DETERMINATION OF EXEMPTION UNDER THE

CALIFORNIA ENVIRONMENTAL QUALITY ACT
WHEREAS, the City of Solvang intends to adopt Codes comprising the 2022 California Building Standards Code (Title 24, Parts 1 – 12, of the California Code of Regulations), including the 2022 California Building, Residential, Electrical, Mechanical, Plumbing, Energy, Historical Building, Fire, Existing Building, and Green Building; and
WHEREAS, the City of Solvang also intends to adopt the 2021 International Property Maintenance Code; and
WHEREAS, the California Health and Safety Code Section 18938(b) provides that building standards adopted by the Building Standards Commission, including those contained in certain model codes and adopted by reference into the most recent edition of the California Building Standards Code, shall apply to all occupancies in the state and shall become effective 180 days after publication in the California Building Standards Code by the California Building Standards Commission (the “Commission”) or at a later date after publication established by the Commission; and WHEREAS, the California Building Standards Commission published the 2022 Edition of the California Building Standards Code on July 1, 2022, with an effective date of January 1, 2023, including the 2022 California Building, Residential, Electrical, Mechanical, Plumbing, Energy, Historical Building, Fire, Existing Building, and Green Building Codes, incorporated into Title 24 of the California Code of Regulations as Parts 2, 2.5, 3, 4, 5, 6, 8, 9, 10, and 11, respectively; and WHEREAS, California Government Code Section 50022.1, et seq. authorizes the City to adopt codes by reference, in whole or in part, as a primary code, and that the primary code may adopt by reference a secondary code, in whole or in part; and
WHEREAS, California Health and Safety Code 17958, 17958.5, 17958.7, and 18941.5 authorize cities and counties to modify the California Building Standards Code by adopting more restrictive building standards and modifications if such standards and modifications are accompanied by express findings that they are reasonably necessary because of local climatic, geological or topographical conditions; and
WHEREAS, the City held a public hearing on November 28, 2022, at which time all interested persons had the opportunity to appear and be heard on the matter of adopting the Codes, as amended therein.

Attachment A
17 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 NOW, THEREFORE, the people of the chartered City of Solvang do ordain as follows:

SECTION 1.

Title 10 (“BUILDING REGULATIONS”), Chapter 1 (“BUILDING CODES”) of the Solvang Municipal Code is hereby amended to read as follows:

Chapter 1 BUILDING CODES
10-1-1 Adoptions of construction codes.

Ten (10) documents, each of which is on file in city offices, marked and designated as: (1) the 2022 Edition of the California Building Code (Volumes 1 and 2) (Part 2 of Title 24 of the California Code of Regulations); (2) the 2022 Edition of the California Residential Code (Part 2.5 of Title 24 of the California Code of Regulations); (3) the 2022 Edition of the California Electrical Code (Part 3 of Title 24 of the California Code of Regulations); (4) the 2022 Edition of the California Mechanical Code (Part 4 of Title 24 of the California Code of Regulations); (5) the 2022 Edition of the California Plumbing Code (Part 5 of Title 24 of the California Code of Regulations); (6) the 2022 Edition of the California Energy Code (Part 6 of Title 24 of the California Code of Regulations); (7) the 2022 Edition of the California Historical Building Code (Part 8 of the California Code of Regulations); (8) the 2022 Edition of the California Existing Building Code (Part 10 of Title 24 of the California Code of Regulations); (9) the 2022 Edition of the California Green Building Standards Code (Part 11 of Title 24 of the California Code of Regulations); and (10) the 2021 Edition of the International Property Maintenance Code are hereby adopted, including chapters and sections of the 2021 International Building Code, 2021 International Residential Code, 2021 Uniform Mechanical Code, 2021 Uniform Plumbing Code, and 2020 National Electrical Code not adopted by agencies of the state of California, and including appendices thereto, as the Building Construction Regulations of the city of Solvang. The provisions of such as hereby referred to, adopted, and made a part hereof as if fully set out in this chapter except as modified in Section 10-1- 4 of this chapter.

In addition to any other requirements of this chapter, the following requirements also apply:

A. For projects covered by the California Green Building Standards Code, 24 CCR, Part 11, the applicants must, as a condition of the city’s permit approval, comply with the following:

1. Where five (5) or more multifamily dwelling units are constructed on a building site, provide readily accessible areas that serve occupants of all buildings on the site and are identified for the storage and collection of blue container and green container materials, consistent with the collection program offered by the city, or comply with provision of adequate space for recycling for multifamily and commercial premises pursuant to Sections 4.408.1, 4.410.2, 5.408.1, and 5.410.1 of the California Green Building Standards Code, 24 CCR, Part 11 as amended July 1, 2019 and effective January 1, 2020.

2. Where new commercial construction or additions will result in more than thirty (30%) percent of the floor area, provide readily accessible areas identified for the storage and collection of blue container and green container materials, consistent with the collection program offered by the city, or shall comply with provision of adequate space for recycling for multifamily and commercial premises pursuant to Sections 4.408.1, 4.410.2, 5.408.1, and 5.410.1 of the California Green Building Standards Code, 24 CCR, Part 11 as amended July 1, 2019 and effective January 1, 2020.

B. For organic waste commingled with construction and demolition debris, the requirements of 24 CCR Sections 4.408.1 and 5.408.1, as amended July 1, 2019 and effective January 1, 2020 shall be complied with.
10-1-2 Building official designated.
18 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 The building official is hereby designated as the building official and building code official for the city of Solvang. Where the “authority having jurisdiction” is used in the adopted codes, it shall mean the building official. The building official shall be appointed by the city manager. The building official shall have the following duties:

A. The building official shall receive applications, review construction documents and issue permits for the erection, and alteration, demolition and moving of buildings and structures, inspect the premises for which such permits have been issued and enforce compliance with the provisions of this code.

B. Any other such duty as determined by the city manager or the city manager’s designee. 10-1-3 Referenced codes and standards.

Where other codes and standards are referred to in the codes adopted in Section 10-1-1 of this chapter, the following shall apply:

A. International Building Code. The California Building Code or the California Residential Code, as applicable.

B. International Plumbing Code. The California Plumbing Code.

C. International Fuel Gas Code. The California Plumbing Code.

D. International Mechanical Code. The California Mechanical Code.

E. NFPA 70 and National Electrical Code. The California Electrical Code.

F. International Residential Code for One-Family and Two-Family Dwellings. The California Residential Code.

G. International Fire Code. The California Fire Code.

H. International Existing Building Code. The California Existing Building Code.

I. International Zoning Code. The applicable provisions of title 11 of this code. 10-1-4 Amendments—California Building Code.

The California Building Code, all sections of the 2021 International Building Code that were not adopted by agencies of the State of California, and associated appendices adopted in Section 10-1-1 of the City Code are modified, amended and/or supplemented as follows:

A. Amend Section 101.1 to read as follows:
101.1. Title. These regulations shall be known as the Building Code of the City of Solvang, hereinafter referred to as “this code.”
B. Amend section 101.4 to read as follows:
101.4 Referenced Codes. The other codes listed in Sections 101.4.1 through 101.4.8 and referenced elsewhere in this code shall be considered part of the requirements of this code to the prescribed extent of each reference.

C. Section 101.4.8 is hereby added and reads as follows:
19 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 101.4.8 Electrical. The provisions of the California Electrical Code shall apply to the installation of electrical systems, including alterations, repairs, and replacement of electrical equipment, appliances, fixtures, fittings, and appurtenances thereto.

D. Amend section 103.1 to read as follows:
103.1 Creation of Enforcement Agency. The Building Division is hereby created and the official in charge thereof shall be known as the building official.

E. Section 104.3.1 is hereby added to Section 104.3 and reads as follows:
104.3.1 Citations. The building official, or duly authorized agent, is granted the authority as provided in Section 836.5(a) of the California Penal Code to issue citations for violations of this chapter.

F. Amend only the Building exemptions in Section 105.2 to read as follows, and all other provisions in Section 105.2 shall remain the same:
105.2 Work Exempt from Permit. Exemptions from permit requirements of this code shall not be deemed to grant authorization for any work to be done in any manner in violation of the provisions of this code or any other laws or ordinances of this jurisdiction. Permits shall not be required for the following:

Building:

1. One-story detached accessory structures used as tool and storage shed, playhouses and similar uses, provided the floor area is not greater than 120 square feet (11 m2 ) with no plumbing,
mechanical or electrical and 12′ max height.

2. Fences not over 6 feet (1,829 mm) high.

3. Oil derricks.

4. Retaining walls and non-retaining walls, including masonry and concrete free-standing walls, that are not over 4 feet (1,219 mm) in height measured from the bottom of the footing to the top of the wall, unless supporting a surcharge or impounding Class I, II, or IIIA liquids.

5. Water tanks supported directly on grade if the capacity is not greater than 5,000 gallons (18,927 L) and the ratio of height to diameter or width is not greater than 2:1.

6. Sidewalks and driveways not more than 30 inches (762 mm) above adjacent grade, and not over any basement or story below and are not part of an accessible route.

7. Painting, papering, tiling, carpeting, cabinets, countertops, similar finish work.

8. Temporary motion picture, television, theater stage sets, and scenery.

9. Prefabricated swimming pools accessory to a Group R-3 occupancy that are less than 24 inches (610 mm) deep, are not greater than 5,000 gallons (18,927 L) and are installed entirely above ground.

10. Shade cloth structures constructed for nursery or agricultural purposes, not including service systems.
20 Ordinance No. 22-0360 Calif Building Code - Amend Title 10

11. Swings and other playground equipment accessory to detached one-family and two-family dwellings.

12. Window awnings in Group R-3 and U occupancies, supported by an exterior wall that do not project more than 54 inches (1,372 mm) from the exterior wall and do not require additional support.

13. Non-fixed and movable fixtures, cases, racks, counters, and partitions not over 5 feet 9 inches in height.

G. Section 105.4.1 is hereby added and reads as follows:
105.4.1 Issuance. All work authorized by a building permit for other than R-3 or U occupancies shall be issued to an appropriate contractor licensed in accordance with the provision of the California State Law.

H. Section 109.4.1 is hereby added and reads as follows:
109.4.1 Investigation. Whenever any work for which a permit is required by this code has been commenced without first obtaining said permit, a special investigation shall be made before a permit may be issued for such work.

I. Amend Section 110.3.6. to delete the Exception and read as follows:
110.3.6 Lath, gypsum board and gypsum panel product inspection. Lath, gypsum board and gypsum product inspections shall be made after lathing, gypsum board and gypsum panel products, interior and exterior, are in place, but before any plastering is applied or gypsum board and gypsum panel product joints and fasteners are taped and finished.

J. Amend Section 113.1 to read as follows:
113.1 General. In order to hear and decide appeals of orders, decisions or determinations made by the building official relative to the application and interpretations of California Building Standards Code and the International Property Maintenance Code, there shall be and is hereby created a Board of Appeals.

Said Board shall also serve as the Housing Appeals Board and the Local Appeals Board referenced in the California Building Standards Code. The building official shall be an ex officio member and shall act as secretary to said board but shall have no vote upon any matter before the board. The Solvang City Council is expressly declared to be the Board of Appeals and shall have all of the power and authority conferred upon a local appeals board under the Health and Safety Code and shall follow the appeal procedures in Title 1, Chapter 6 of the Solvang Municipal Code. The order of the City Council upon such appeal shall be final and immediate. The fee for appeals shall be consistent with fees established by the applicable governing authority.

K. Amend Section 113.2 to read as follows:
113.2 Limitations on Authority. An application for appeal shall be based on a claim that the true intent of the California Building Standards Code or the rules legally adopted hereunder have been incorrectly interpreted, the provisions of the California Building Standards Code do not fully apply or an equally good or better form or construction is proposed. The board shall have no authority to waive requirements of the adopted codes. For appeals relating to accommodations for the disabled, the authority of the board shall include the ability to authorize reasonable alternatives to disabled access requirements imposed by the California Building Standards Code. Decisions of the board of appeals shall be final and only subject to review by writ of mandate to the superior court.

L. Amend Section 114.4 to read as follows:
21 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 114.4 Violation Penalties. Any person who violates a provision of this code or fails to comply with any of the requirements thereof or who erects, constructs, alters, or repairs a building or structure in violation of the approved construction documents or directive of the building official, or of a permit or certificate issued under the provisions of this code and from which no appeal has been taken, or who shall fail to comply, with such an order subject to penalties as prescribed by law. The imposition of one penalty for any violation shall not excuse the violation or permit it to continue. All such persons shall be required to correct or remedy such violations or defects within a reasonable time and, when not otherwise specified, each day that prohibited conditions are maintained shall constitute a separate offense. The application of the above penalty shall not be held to prevent the enforced removal of prohibited conditions.

M. Section 114.4.1 is hereby added and reads as follows:
114.4.1 Costs of abatement; tax lien. Any person, whether as principal, agent, employee, or otherwise, who maintains any premises in violation of any provision of this code, the municipal code, other adopted California codes, or the state housing law shall be liable for and obligated to pay to the city all costs incurred by the city in obtaining abatement action, whether such action is administrative, injunctive, or legal, and for all damages suffered by the city, its agents, officers, and employees as a result of such violation or efforts to abate the violation.

Such assessment shall be collected at the same time and in the same manner as ordinary property taxes are collected and shall be subject to the same penalties and the same procedure and the same procedure and sale in case of the delinquency as are provided for ordinary property taxes.

N. Section 114.4.2 is hereby added and reads as follows:
114.4.2 Recording Noncompliance with County Recorder. When the building official determines that work has been done without the required permits, or has not been completed in accordance with the requirements of this building code, or other provision of the municipal code, the state housing laws, or any other code adopted herein, the building official may cause a notice of noncompliance to be recorded with the county recorder and shall notify the owner of the property of such action. The notice of noncompliance shall describe the property, shall set forth the noncomplying conditions, and shall state that the owner of such property has been duly notified. The building official shall record a notice of release of the notice of noncompliance with the county recorder when it has been determined by the building official that the noncomplying conditions have been corrected.

O. Amend section 115.4 to read as follows:
115.4 Failure to Comply. Any person who shall continue any work after having been served with a stop work order, except such work as that person is directed to perform to remove a violation or unsafe condition, shall be subject to the penalties and code enforcement procedures set forth in Title 1, Chapter 3, of the Solvang Municipal Code.

P. Amend section 116.1 to read as follows:
116.1 Conditions. Structures or existing equipment that are or hereafter become unsafe, unsanitary, or deficient because of inadequate means of egress facilities, inadequate light and ventilation, or which constitute a fire hazard, or are otherwise dangerous to human maintenance, shall be deemed an unsafe condition. Unsafe structures shall be taken down and removed or made safe, as the building official deems necessary and as provided for in this section and the 2021 edition of the International Property Maintenance Code, as adopted. A vacant structure that is not secured against entry shall be deemed unsafe.
22 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 Q. Amend Section 903.2 and Exception to read as follows:
903.2 Where Required. An approved automatic fire sprinkler system shall be provided in a new building, and in an existing building where floor area is increased, as provided in Sections 903.2.1 through 903.2.12 of this code and Section 903.7.1 of California Fire Code as adopted by the County of Santa Barbara.

Exception: A building containing a Group R, Division 3 occupancy not more than three stories above grade plane in height shall comply with the automatic fire sprinkler system requirements of Section R313 of the California Residential Code.

R. Section 1505.1.4, Exception, and Table 1505.1.4 are hereby added and read as follows:
1505.1.4 Roofs in Commercial Areas. All roofs on all commercial buildings located in any area zoned commercial in the city shall be constructed of roofing materials rated as a Class A roof assembly. This section shall apply to any new commercial buildings built in an area zoned commercial in the city and to the replacement of any existing roofing materials on any commercial building in an area zoned commercial in the city. No owner of building, however, shall be required solely by virtue of this section to replace any roofing any material.

Exception: The exclusive list of commercial buildings listed in Table 1505.1.4 having wooden roofs with rolled eaves and shingles with clipped ends, provided that all of the following provisions are satisfied:

1. The roofing material to be used is determined by the design review committee review to be compatible with the roofing materials being replaced and with the Danish theme of the commercial areas of the city.

2. An underlayment of one-half inch (°72 “) type X gypsum board or comparable material approved by the building official be placed under the solid or spaced sheathing:

3. Attic and occupancy fire area separations are provided as required by this code:

4. Automatic fire sprinklers and/or types of automatic fire extinguishing systems are installed, if in the opinion of the building official such systems are necessary to minimize any additional fire hazards;

5. The wood roofing materials used are fire-retardant treated and listed by the State Fire Marshal to comply with Section 1505.6; and

6. The owner agrees to execute an agreement acceptable to the city attorney obligating the owner to maintain the effectiveness of any treatment of any roofing material installed pursuant to this section as required by the service conditions encountered in actual use. Such agreement shall also provide that the method of retreatment and the frequency of retreatment are satisfactory to the building official.

Table 1505.1.4
Buildings Exempt from Class A Roof Assembly
Address Assessor’s Parcel
No.
438 Alisal Road 139-240-084
444 Alisal Road 139-240-071
473 Alisal Road 139-182-022
1651 Copenhagen Drive 139-181-012
23 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 1677 Copenhagen Drive 139-182-013
1688 Copenhagen Drive 139-193-023
1692 Copenhagen Drive 139-193-022
1697 Copenhagen Drive 139-182-021
1440 Mission Drive 139-590-001
1529 Mission Drive 139-132-017
1557 Mission Drive 139-132-023
1595 Mission Drive 139-133-016
1711 Mission Drive 139-150-023
S. Section 1506.4 and Exception are hereby added and read as follows:
1506.4 Wood Shake and Shingle Roof Covering Limitations. Wood shake or shingle roof coverings shall not be installed on any building. A roof covering shall not be applied over existing wood shakes or shingles.

Exception:

1. A wood shake or wood shingle system listed as a Class A-rated roof covering.

2. Roof covering for an addition to, or the reroofing of an existing building where the new roof covering area is less than 750 square feet of the existing roof area may be an approved Class B pressure treated wood shingle system.

T. Amend Section 3201.1 to read as follows:
3201.1 Scope. The provisions of this chapter and Section 8-3-3 of the Solvang Municipal Code shall govern encroachment of structures into the public right-of-way.

U. Amend appendix section G104.1 to read as follows:

G104.1 Permit Application and Processing. Any person, owner, or owner’s authorized agent who intends to conduct any development in a flood hazard area shall first make application to the building official and shall obtain the required permit. The processing and administration of a permit application shall be as prescribed in Sections 105 and 107.

V. Add Section J101.3 to read as follows:

J101.3 Administration. This appendix chapter shall be administered by the city engineer. References to building official shall mean city engineer.

W. Amend Appendix Section J103.2 to read as follows:

J103.2 Exempted Work. A grading permit shall not be required for the following:

1. Grading in an isolated, self-contained area, provided there is no danger to the public, and that such grading will not adversely affect adjoining properties.

2. Excavation for construction of a structure permitted under this code.

3. Cemetery graves.

4. Refuse disposal sites controlled by other regulations.

5. Excavations for wells, or trenches for utilities.
24 Ordinance No. 22-0360 Calif Building Code - Amend Title 10

6. Mining, quarrying, excavating, processing, or stockpiling of rock, sand, gravel, aggregate, or clay controlled by other regulations, provided such operations do not affect the lateral support of, or significantly increase stresses in, soil on adjoining properties.

7. Exploratory excavations performed under the direction of a registered design professional.

8. An excavation which does not exceed fifty cubic yards and: (1) is less than 2 feet (610 mm) in depth; or (2) does not create a cut slope greater than 5 feet (1,524 mm) in height and steeper than 1 unit vertical to 2 units horizontal.

9. A fill less than 1 foot (305 mm) in depth and placed on natural terrain with a slope flatter than 1 unit vertical to 5 units horizontal, not intended to support structures, on any one lot and does not obstruct a drainage course.

10. A fill less than 3 feet (914.4 mm) in depth and placed on natural terrain with a slope flatter than 1 unit vertical to 5 units horizontal, not intended to support structures, that does not exceed 50 cubic yards (38.3 m3) on any one lot and does not obstruct a drainage course.

Exemption from the permit requirements of this appendix shall not be deemed to grant authorization for any work to be done in any manner in violation of the provisions of this code or any other laws or ordinances of this jurisdiction.

X. Appendix Sections J103.3 is hereby added and reads as follows:

J103.3 Early Grading. A grading permit shall not be issued prior to issuance of a building permit for the project unless:

1. A tentative subdivision or tract map, use permit, architectural review commission project approval or similar authorization has been granted; and

2. Related street and utility grades have been established and approved; and

3. A surety bond in accordance with Section J103.4 is deposited to guarantee restoration of the site to a natural or other condition acceptable to the building official should the project not proceed to completion.

Y. Section J103.4 Bonds is hereby added and reads as follows:

J103.4 Bonds. The building official may require bonds in such form and amounts as may be deemed necessary to ensure that the work, if not completed in accordance with the approved plans and specifications, will be corrected to eliminate hazardous conditions or restore a graded site to the original condition. In lieu of a surety bond, the applicant may file a cash bond or instrument of credit with the building official in an amount equal to that which would be required in the surety bond.

The city engineer may require that bonds be posted to recover the full costs of any damage to public right-of-way which may occur because of the peculiar nature or large scope of the project, such as transportation of fill heavy equipment on local streets not designed to accommodate the traffic.

Z. Amend appendix section J104.2 to read as follows:

J104.2 Site Plan Requirements. In addition to the provisions of Section 107, a grading plan shall show the existing grade and finished grade in contour intervals of sufficient clarity to indicate the nature and extent of the work and show in detail that it complies with requirements of this code. The plans shall show the existing grade on adjoining properties in sufficient detail to identify how grade changes will conform to the requirements of this code. The plans shall show existing drainage conditions and drainage devices and all proposed changes thereto. The plans shall include the location and dimension 25 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 of all trees on the site to remain and to be removed which are 3 inches and dimension of all trees on the site to remain and to be removed which 3 inches (76.2 mm) in diameter or larger at the trunk, measured at 4.5 feet (1.37 m) above ground level. A preservation plan shall be submitted for all trees to remain. The plans shall indicate where excess material, rocks, or rubble will be disposed of.

AA. Appendix Section J110.3 is hereby added and reads as follows:

J110.3 Other Standards. Erosion control measures shall conform to the following standards and approval processes:

1. The City’s Stormwater Management Plan.

2. The most current “Erosion and Sediment Control Field Manual” published by the California Regional Water Quality Control Board, San Francisco Bay Region.

3. NPDES permit requirements.

4. The 2022 California Green Building Standards Code.
10-1-5 Amendments – California Residential Code
The California Residential Code, all sections of the 2021 International Residential Code that were not adopted by agencies of the State of California, and associated appendices adopted in Section 10-1-1 of the City Code, adopted in Section 10-1-1 of the City Code are modified, amended and/or supplemented as follows:

A. Amend section R101.1 to read as follows:

R101.1 Title. These provisions shall be known as the California Residential Code and shall be cited as such and shall be referred to herein as “this code.”
B. Amend Section R103.1 to read as follows:

R103.1 Creation of Enforcement Agency. The Building Division is hereby created and the official in charge thereof shall be known as the building official.

C. Section R104.3.1 is hereby added and reads as follows:

R104.3.1 Citations. The building official, or duly authorized agent, is granted the authority as provided in Section 836.5(a) of the California Penal Code to issue citations for violations of this chapter.

D. Amend Section R105.2 to read as follows:

R105.2 Work Exempt from Permit. Permits shall not be required for the following. Exemption from permit requirements of this code shall not be deemed to grant authorization for any work to be done in any manner in violation of the provisions of this code or any other laws or ordinances of this jurisdiction.

1. One-story detached accessory structures used as tool and storage shed, playhouses and similar uses, provided the floor area is not greater than 120 square feet (11 m*) with no plumbing, mechanical or electrical and 12’ max height.

2. Fences not over 6 feet (1829 mm) high.

3. Retaining walls and non-retaining walls, including masonry and concrete freestanding walls, that are not over 4 feet (1219 mm) in height measured from the bottom of the 26 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 footing to the top of the wall, unless supporting a surcharge or impounding Class I, II, or IIIA liquids.

4. Water tanks supported directly on grade if the capacity is not greater than 5,000 gallons (18 927 L) and the ratio of height to diameter or width is not greater than 2:1.

5. Sidewalks and driveways not more than 30 inches (762 mm) above adjacent grade, and not over any basement or story below and are not part of an accessible route.

6. Painting, papering, tiling, carpeting, cabinets, countertops, similar finish work.

7. Prefabricated swimming pools accessory to a Group R-3 occupancy that are less than 24 inches (610 mm) deep, are not greater than 5,000 gallons (18 927 L) and are installed entirely above ground.

8. Swings and other playground equipment accessory to detached one-family and twofamily dwellings.

9. Window awnings in Group R-3 and U occupancies, supported by an exterior wall that do not project more than 54 inches (1372 mm) from the exterior wall and do not require additional support.

10. Non-fixed and movable fixtures, cases, racks, counters, and partitions not over 5 feet 9 inches in height.

E. Section R108.6.1 shall hereby be added and read as follows:

R108.6.1 Investigation. Whenever any work for which a permit is required by this code has been commenced without first obtaining said permit, a special investigation shall be made before a permit may be issued for such work.

F. Amend section R112.1 to read as follows.

R112.1 General. In order to hear and decide appeals of orders, decisions or determinations made by the building official relative to the application and interpretation of this code, the provisions of Section 113 of the California Building Code, as amended, shall apply.

G. Delete Sections R112.2, R112.3 and R112.4.

H. Amend Section R113.4 to read as follows:

R113.4 Violation Penalties. Any person who violates a provision of this code or fails to comply with any of the requirements thereof or who erects, constructs, alters, or repairs a building or structure in violation of the approved construction documents or directive of the building official, or of a permit or certificate issued under the provisions of this code and from which no appeal has been taken, or who shall fail to comply with such an order as affirmed or modified by the board of appeals within the time fixed herein, shall be subject to penalties as prescribed by law. The imposition of one penalty for any violation shall not excuse the violation or permit it to continue. All such persons shall be required to correct or remedy such violations or defects within a reasonable time and, when not otherwise specified, each day that prohibited conditions are maintained shall not be held to prevent the enforced removal of prohibited conditions.

I. Section R113.4.1 is hereby added and reads as follows:

R113.4.1 Costs of Abatement; Tax Lien. Any person, whether as principal, agent, employee, or otherwise, who maintains any premises in violation of any provision of this code, the municipal code, 27 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 other adopted California codes, or the state housing law shall be liable for and obligated to pay to the city all costs incurred by the city in obtaining abatement or compliance which attributable to or associated with the enforcement or abatement action, whether such action is administrative, injunctive, or legal, and for all damages suffered by the city, its agents, officers, and employees as a result of such violation or efforts to abate the violation.

If the owner of the property involved in such abatement or compliance action fails to pay for the costs of such abatement or compliance action upon demand by the city, the city council by resolution may order the cost of the abatement to be specially assessed against the parcel. Such assessment shall be collected and shall be subject to the same penalties and the same procedure and sale in case of the delinquency as are provided for ordinary property taxes.

J. Section R113.4.2 is hereby added and reads as follows:

R113.4.2 Recording Noncompliance with County Recorder. Whenever the building official determines that work has been done without the required permits, or has not been completed in accordance with the requirements of this building codes, or other provision of the municipal code, the state housing laws, or any other code adopted herein, the building official may cause a notice of noncompliance to be recorded with the county recorder and shall notify the owner of the property of such action. The notice of noncompliance shall describe the property, shall set forth the noncomplying conditions, and shall state that the owner of such property has been duly notified. The building official shall record a notice of release of the notice of noncompliance with the county recorder when it has been determined by the building official that the noncomplying conditions have been corrected.

K. Amend section R114.2 to read as follows:

R114.2 Failure to Comply. Any person who shall continue any work after having been served with a stop work order, except such work as that person is directed to perform to remove a violation or unsafe condition, shall be subject to the penalties and code enforcement procedures set forth in Title 1, Chapter 3, of the Solvang Municipal Code.

L. Amend Section R313.2 and Exception to read as follows:

R313.2 One- and two-family dwellings automatic fire systems. An automatic residential fire sprinkler system shall be installed in one- and two-family dwellings.

Exception: Where additions or alterations to an existing dwelling increase the existing floor area, an automatic fire sprinkler system shall be provided as required by Section 903.7 of the California Fire Code as adopted by the County of Santa Barbara.

M. Section R904.5 is hereby added and reads as follows:

R904.5 Wood Shake and Shingle Roof Covering Limitations. Wood shake or shingle roof coverings shall not be installed on any building. A roof covering shall not be applied over existing wood shakes of shingles.

Exception:

1. A wood shake or wood shingle system listed as a Class A-rated roof covering.

2. Roof covering for an addition to, or the reroofing of, an existing building where the new roof covering area is less than 750 square feet of the existing roof area may be an approved Class B pressure treated wood shingle system.
10-1-6 Amendments – California Existing Building Code
28 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 The California Existing Building Code adopted in Section 10-1-1 of the City Code is modified, amended and/or supplemented as follows:

A. Amend section 101.1 to read as follows:
101.1 Title. These regulations shall be known as the California Existing Building Code, hereinafter referred to as “this code.”
B. Amend Section 103.1 to read as follows:
103.1 Creation of Enforcement Agency. The Building Division is hereby created and the official in charge thereof shall be known as the building official.

C. Section 104.3.1 is hereby added and reads as follows:
104.3.1 Citations. The building official, or duly authorized agent, is granted the authority as provided in Section 836.5(a) of the California Penal Code to issue citations for violations of this chapter.

D. Section 108.4.1 is hereby added and reads as follows:
108.4.1 Investigation. Whenever any work for which a permit is required by this code has been commenced without first obtaining said permit, a special investigation shall be made before a permit may be issued for such work.

E. Amend Section 109.3.5 to delete the Exception and read as follows:
109.3.5 Lath or gypsum board inspection. Lath and gypsum board inspections shall be made after lathing and gypsum board, interior and exterior, is in place but before any plastering is applied or before gypsum board joints and fasteners are taped and finished.

F. Amend Section 112.1 to read as follows:
112.1 General. In order to hear and decide appeals of orders, decisions or determinations made by the code official relative to the application and interpretation of this code, the provisions made by the code official relative to the application and interpretation of this code, the provisions of Section 113 of the California Building Code, as amended, shall apply.

G. Delete Section 112.2, 112.3 and 112.4.

H. Amend Section 113.4 to read as follows:
113.4 Violation Penalties. Any person who violates a provision of this code or fails to comply with any of the requirements thereof or who erects, constructs, alters, or repairs a building or structure in violation of the approved construction documents or directive of the building official, or of a permit or certificate issued under the provisions of this code and from which no appeal has been taken, or who shall fail to comply with such an order as affirmed or modified by the board of appeals within the time fixed herein, shall be guilty of a misdemeanor, and is subject to the penalty as provided for in Title 1, Chapter 3 of the City of Solvang Municipal Code. The imposition of one penalty for any violation shall not excuse the violation or permit it to continue. All such persons shall be required to correct or remedy such violations or defects within a reasonable time and, when not otherwise specified, each day that prohibited conditions are maintained shall constitute a separate offense. The application of the above penalty shall not be held to prevent the enforced removal of prohibited conditions. 29 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 I. Amend Section 114.4 to read as follows:
114.4 Failure to Comply. Any person shall continue any work after having been served with a stop work order, except such work as that person is directed to perform to remove a violation or unsafe condition, shall be subject to the penalties and code enforcement procedures set forth in Title 1, Chapter 3, of the Solvang Municipal Code.

J. Amend Section 115.1 to read as follows:
115.1 Unsafe Conditions. Structures or existing equipment that are or hereafter become unsafe, unsanitary or deficient because of inadequate means of egress facilities, inadequate light and ventilation, or which constitute a fire hazard, or are otherwise dangerous to human life or public welfare, or that involve illegal or improper occupancy or inadequate maintenance, shall be deemed an unsafe condition. Unsafe structures shall be taken down and removed or made safe, as the building official deems necessary and as provided for in this section and the 2021 edition of the International Property Maintenance Code, as adopted. A vacant structure that is not secured against entry shall be deemed unsafe.
10-1-7 Amendments – California Electrical Code
The California Electrical Code, all sections of the 2020 National Electrical Code that were not adopted by agencies of the State of California, and associated appendices adopted in Section 10-1-1 of the City Code are modified, amended and/or supplemented as follows:

A. Administration of the electrical code shall be as set forth in Division II of Chapter 1 of the California Building Code.

B. Amend Section 230.70(A)(1) to read as follows:
(1) Readily Accessible Location. The service disconnecting means shall be installed at a readily accessible location either outside the building or other structure, or inside nearest the point of entrance of the service conductors. The disconnecting means shall be accessible to emergency personnel, either directly or by a remote actuating device, without requiring transit of the building interior. Dedicated electrical equipment rooms located at the building perimeter and providing direct access to the outside shall satisfy accessibility for emergency personnel.
10-1-8 Amendments – California Mechanical Code
The California Mechanical Code and all sections of the 2021 Uniform Mechanical Code that were not adopted by agencies of the State of California, including appendices adopted in Section 10-1-1 of the City Code are modified, amended, and/or supplemented as follows:

A. Division II of Chapter 1 is hereby deleted.

B. Administration of the Mechanical Code shall be as set forth in Division II of Chapter 1 of the California Building Code.
10-1-9 Amendments – California Plumbing Code
The California Plumbing Code, all sections of the 2021 Uniform Plumbing Code that were not adopted by agencies of the State of California, and associated appendices adopted in Section 10-1-1 of the City Code is modified, amended and/or supplemented as follows:

A. Division II of Chapter 1 is hereby deleted.
30 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 B. Administration of the Plumbing Code shall as set forth in Division II of Chapter 1 of the California Building Code.

C. Section 406.5 is hereby added and reads as follows:
406.5 Commercial Car Washes. Commercial car wash facilities shall have water recycling systems approved by the Authority Having Jurisdiction.
10-1-10 Amendments – International Property Maintenance Code The International Property Maintenance Code adopted in Section 10-1-1 of the City Code is modified, amended, and/or supplemented as follows:

D. Amend section 103.1 to read as follows:
103.1 General. The office of property maintenance inspection within the Building Division is hereby created and the executive official in charge thereof shall be known as the building official. For the purposes of this code, the building official shall mean code official.

E. Amend section 110.4 to read as follows:
110.4 Failure to Comply. Any person who shall continue any work after having been served with a stop work order, except such work as that person is directed to perform to remove a violation or unsafe condition, shall be subject to the penalties and code enforcement procedures set forth in Title 1, Chapter 3, of the Solvang Municipal Code.

F. Section 105.5.1 is hereby added and reads as follows:
105.5.1 Citations. The code official, or duly authorized agent, is granted the authority as provided in Section 836.5(a) of the California Penal Code to issue citations for violations of this chapter.

G. Section 109.4.1 is hereby added and reads as follows:
109.4.1 Costs of Abatement; Tax Lien. Any person, whether as principal, agent, employee, or otherwise, who maintains any premises in violation of any provision of this code, the municipal code, other adopted California code, or the state housing law shall be liable for and obligated to pay to the city all costs incurred by the city in obtaining abatement or compliance which is attributable to or associated with the enforcement or abatement action, whether such action is administrative, injunctive, or legal, and for all damages suffered by the city, its agents, officers, and employees as a result of such violation or efforts to abate the violation.

Such assessment shall be collected at the same time and in the same manner as ordinary property taxes are collected and shall be subject to the same penalties and the same procedure and sale in case of the delinquency as are provided for ordinary property taxes.

H. Section 109.4.2 is hereby added and reads as follows:
109.4.2 Recording Noncompliance with County Recorder. Whenever the code official determines that work has been done without the required permits, or has not been completed in accordance with the requirements of this building code, or other provision of the municipal code, the state housing laws, or any other code adopted herein, the official may cause a notice of noncompliance to be recorded with the county recorder and shall notify the owner of the property of such action. The notice of 31 noncompliance shall describe the property, shall set forth the noncomplying conditions, and shall state that the owner of such property has been duly notified. The code official shall record a notice of release of the notice of non-compliance with the county recorder when it has been determined by the code official that the noncomplying conditions have been corrected.

I. Amend Section 108.1 to read as follows:
108.1 Membership of Board. The board of appeals shall be the board of appeals established in Section 113 of the California Building Code as amended in Section 10-1-4 of the Solvang Municipal Code.

J. Amend Section 304.14 to read as follows:
304.14 Insect Screens. Every door, window and other outside opening required for ventilation of habitable rooms, food preparation areas, food service areas or any areas where products to be included or utilized in food for human consumptions are processed, manufactured, packaged or stored shall be supplied with approved tightly fitting screen of 16 mesh per inch (16 mesh per 25 mm) minimum, and every screen door used for insect control shall have a self-closing device in good working condition.

K. Amend Section 602.3 to read as follows:
602.3 Heat Supply. Every owner and operator of any building who rents, leases, or lets one or more dwelling units or sleeping units on terms, either expressed or implied, shall supply heat to maintain a minimum temperature of 68 (F) degrees (20 C) in all habitable rooms, bathrooms, and toilet rooms.

SECTION 2.

Title 10 (“BUILDING REGULATIONS”), Chapter 2 (“FIRE PREVENTION AND PROTECTION”), Section 10-2-1 (“ADOPTION OF FIRE CODE”) of the Solvang Municipal Code is hereby amended to read as follows:
10-2-1 Adoption of fire code.

The 2022 California Fire Code as adopted and amended by the Santa Barbara County board of supervisors in chapter 15 of the Santa Barbara County Code is hereby ratified and adopted by reference as the fire code of the city.

SECTION 3
CEQA. This Ordinance has been reviewed for compliance with the California Environmental Quality Act (CEQA), and the CEQA guidelines, and the City’s environmental procedures, and has been found to be exempt pursuant to § 15061(b)(3) (general rule), § 15060(c)(2) (the activity will not result in a direct or reasonably foreseeable indirect physical change in the environment) and § 15060(c)(3) (the activity is not a project as defined in Section 15378) of the CEQA Guidelines, because the City Council hereby finds with certainty that there is no possibility the passage of this Ordinance will have a significant effect on the environment and it has no potential for resulting in physical change to the environment, directly or indirectly.

SECTION 4
All inconsistencies between the Building Code, Residential Code, Existing Building Code, Electrical Code, Mechanical Code, and Plumbing Code as adopted by this Ordinance and Parts 2, 2.5, 3, 4, and 5, respectively, of Title 24 of the California Code of Regulations are changes, modifications, amendments, additions or deletions thereto authorized by California Health and Safety Code Sections 17958 and 17958.7.

SECTION 5
Ordinance No. 22-0360 Calif Building Code - Amend Title 10 32 Ordinance No. 22-0360 Calif Building Code - Amend Title 10 Upon the effective date of this Ordinance, all former ordinances or parts thereof conflicting or inconsistent with the provisions of this Ordinance and the codes herein adopted by reference, including, without limitation, Ordinance No. 19-0343, and any other ordinance or portions thereof in conflict herewith are hereby repealed and declared to be of no further force and effect.

SECTION 6
The numbering of the most recent editions of the California Building Standards Code is revised from earlier editions. All references to the uniform codes in the Solvang Municipal Code that are not amended by this Ordinance or a subsequently enacted ordinance shall refer instead to the successor section or sections contained in the 2022 Edition of the California Building Standards Code, as adopted and amended by the City in Parts 2, 2.5, 3, 4, 5, 6, 8, 9, 10, and 11 of Title 24 of the California Code of Regulations.

SECTION 7.

Solvang is a Charter City and has adopted its own rules for summarizing and posting ordinances once they are adopted. A summary of this ordinance will be prepared by the City Clerk. The summary will be posted in three locations after adoption as directed in the Solvang Municipal Code. A true and correct copy of the full ordinance together with a record of the vote of each council member shall be kept by the City Clerk.

INTRODUCED at a regular meeting of the City Council held on the 24 day of October 2022 and PASSED, APPROVED, AND ADOPTED on this 28th day of November, 2022 ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 33 Ordinance No. 22-0360 Calif Building Code - Amend Title 10

STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss

CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that the foregoing Ordinance No. 22-0360 was duly introduced at a regular meeting of the City Council held on the 24th day of October, 2022, and was duly adopted at a regular meeting of said City Council held on the 28th day of November 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said Ordinance was adopted by the following vote:

AYES:

NOES:

ABSTAIN:

ABSENT:

Annamarie Porter, City Clerk
34 Agenda Item: 6
Solvang City Council STAFF REPORT
PREPARED BY: Brad Vidro, Interim City Manager
Jose Acosta, Utilities Director
MEETING DATE: October 24, 2022
SUBJECT: Discussion and Possible action to Adopt a Resolution Modifying Drought Regulations Penalties
RECOMMENDATION:

Discuss recommended modifications to standards for drought stage 2 penalties as directed by City Council.

DUSCUSSION:

At the August 24, 2022, meeting the City Council adopted a resolution setting parameters for increased rates and penalties applicable to Stage Two of the City’s drought regulations. A stage two drought ordinance is also mandated by the Governor of California under Executive Order (EO) N-7-22.

Staff has been directed to bring back the drought regulation requirements to City Council for discussion and consideration of modification. Some of the questions presented by the community and Council are below, along with responses:

1. What is the basis for the 20% reduction goal?
The 20% reduction goal was set by EO N-7-22. This order sets a 20% reduction in water use, this 20% directive is also established in Stage 2 of the City Code 9-3D-3, Regulations during drought conditions.

2. How much water have we saved?
Overall, the city has cut water use by 9% for the month of August and 7% for the month of September, compared to the same two months in CY 2019. The trend in water consumption since 2012 is depicted in the chart below. Which shows incremental increase each year except for 2015 and 2019.

Year Production Ac-Ft Consumption Ac-ft
2012 1,433 1,383
2013 1,595 1,453
2014 1,344 1,213
2015 1,074 983
2016 1,097 990
2017 1,182 1,107
2018 1,235 1,159
2019 1,177 1,114
2020 1,285 1,223
2021 1,304 1,242
Average 1,273 1,187
35 3. Why do we have a single penalty structure for every type of business? The penalty for businesses is set in City Code. The code can be reviewed and modified by a subsequent ordinance, and with respect to some issues, a resolution adopted by City Council. A couple recommendations could be as follows:
a. Reduce the penalty rate within this section of the code b. Eliminate or place a hold on the penalty rates within this section of the code via urgency ordinance
c. Set the benchmark limits accordingly to business type. An example could be a small business with very low demand could have their benchmark set at 14 HCF, the same as SFR

4. How many complaints have we had to date?
We have had numerous inquiries into the ordinance requiring the reduction in water usage. We have also received several inquiries from Council feedback based on public input with them.

5. Are there any plans to update the drought penalties or goals? Staff is available to receive direction from Council on how to modify or change the City Code for this section. All request for changes will need to be reviewed that they meet minimum requirements and remain within legal boundaries. Changes to the ordinance will not take effect immediately, though, given the time needed to change an ordinance through first and second reading.

6. How will properties with an ADU be addressed?
The City Code can be modified to request that ADU be evaluated for approved and verification of a legal ADU and provide a higher allotment. An example would be to allow a usage benchmark of 20 HCF.

For the water usage compiled this last billing cycle these are the number of accounts that were assessed penalties:

Single Family Residential
Tier 1 (15th HCF)- 48 accounts
Tier 2 (16-34 HCF- 515 accounts
Tier 3 (35+ HCF)- 231 accounts
Total SFR accounts 1740
Multi-family Residential
>90% reduction target- 43 accounts
Total MFR accounts 71
Commercial/Industrial
>80% reduction target- 125 accounts
Total Comm/Ind accounts 217
Landscape Irrigation
36 >50% reduction target- 54
Total Landscape/Irrigation 71
Below is a table briefly describing the current penalty structure, reduction targets and water consumption allotments:

STAGE II

REGULATIONS
Customers: All
Customers as Described
Mandatory
Reduction
Target
No Penalties Trigger for
Penalty at

1.5x
Trigger for
Penalty at 2.0x
Second
Month
and Each
Additional
Month
Single Family Residential
Allocation:
14 HCF/Month
20% Any usage up
to
14HCF/Month
Any usage
over 14
HCF/Month,
up to Tier 3
Any usage
entering and
above Tier 3
N/A
Commercial/ Industrial/
Institutional
20% Any usage up
to 80% of
benchmark
N/A >80% of
benchmark
usage
$1,000
Irrigation 50% Any usage up
to 50% of
benchmark
N/A >50% of
benchmark
usage
$500
Multifamily
Residential/Mobile Home
10% Any usage up
to 90% of
benchmark
>90% of
benchmark
usage

N/A N/A
Attached are a draft resolution that may be adopted by the Council if any changes to the Stage 2 drought regulations are changed. Also attached is the current Exhibit A, to the resolution, which would be modified, reflecting the adopted changes.

Council has also requested the opportunity to discuss some kind of moratorium on construction or water connections as an additional water conservation measure. Staff has not thoroughly researched available methods to accomplish the additional water savings, but staff recommends that any direction Council wishes to give in connection with this approach be limited to water usage, and not development in general. In other words, new development or replacement development with no or minimal water usage should not be prohibited if council wishes to put restrictions on development with increased water usage. An example of limited or no water usage could be a requirement for new or replacement development to include such measures as xeriscape, hardscape, or drought tolerant landscaping.

There have been other agencies in the area that have implemented building moratoriums or no new water connection policies. Some research and possible collaboration with these agencies would need to be conducted if this is the route Council opted to go in.

ATTACHMENTS:

A. Draft Resolution Amending Adopted Stage Two Drought Penalties B. Current Exhibit A- Stage 2 Drought Regulations
37 R 22-xxxx Stage 2 Drought Penalties amendment 1
RESOLUTION NO. 22-XXXX

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA,

AMENDING ADOPTED STAGE TWO DROUGHT PENALTIES
WHEREAS, in California, water year 2021 was dry, and the winter of 2022 was very dry; and
WHEREAS, the 2021 State Water allocation issued by the Department of Water Resources in March 2021 is only 5% which matches the historic record low allocation; and WHEREAS, on April 12, 2021 the Solvang City Council declared a Stage One Drought Condition; and
WHEREAS, on May 10, 2021 Governor Newsom declared a Drought Emergency for several counties within the State including Santa Barbara County; and WHEREAS, due to the statewide drought conditions the availability of supplemental water for purchase in 2022 will be very limited; and
WHEREAS, long-range rainfall projections for Southern California for winter 2022 are forecast by the National Oceanic & Atmospheric Administration (NOAA) to be below average; and
WHEREAS, in the past it has taken multiple "wet" years for Santa Barbara County water purveyors to recover from major droughts; and
WHEREAS, since the introduction of State Water, the City has relied heavily each year on State Water as its primary source of water supply; and WHEREAS, the City of Solvang is facing some uncertainty with respect to water supply; and
WHEREAS, the City of Solvang on August 23, 2021 declared a Stage Two Drought Condition by Resolution No. 21-1145, per Municipal Code Section 9-3D-3, which would activate mandatory water conservation efforts with penalties and mandatory irrigation time of use restrictions; and
WHEREAS, on July 11, 2022, the City of Solvang adopted the amended Mandatory Stage Two Drought Regulations, per City Code Section 9-3D-3, and on August 22, 2022 adopted the language modifications to the Drought Regulations penalties.

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SOLVANG DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1. That the City of Solvang hereby amends the Mandatory Stage Two Drought Regulations penalties attached and included herein as Exhibit A.

SECTION 2. Constitutionality. If any portion of this resolution is declared invalid or unconstitutional then it is the intention of the City Council to have passed the entire Resolution and all its component parts, and all other sections of this resolution shall remain in full force and Attachment A
38 R 22-xxxx Stage 2 Drought Penalties amendment 2
effect.

SECTION 3. Effective Date. That this resolution shall be effective immediately upon adoption.

SECTION 4. The City Clerk shall certify to the passage and adoption of this Resolution and enter it into the book of original Resolutions.

STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA )ss

CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certifythat Resolution No. 22-xxxx was passed and adopted by the City Council of the City of Solvang at a regular meeting of said City Council held on the 24th day of October 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said resolution was adopted by the following vote:

AYES:

NOES:

ABSTAIN:

ABSENT:

Annamarie Porter, City Clerk
40 EXHIBIT A
STAGE 2 DROUGHT REGULATIONS
Provision 1 of Stage Two Drought Regulations shall take effect beginning immediately following the reading of water meters in August of 2022 and shall be reflected on the September 2022 water bills. All other provisions of the Stage Two Drought Regulations shall take effect August 1, 2022.

Stage Two Drought Regulation shall remain in effect until such time as they are cancelled by resolution of the Solvang City Council.

Municipal Code Section 9-3D-3: REGULATIONS DURING DROUGHT CONDITIONS:

Subsection B- Mandatory Stage Two Regulations (subject to penalties)

1. Mandatory reduction in water use from average monthly water usage by all customers of 20% based on customer class as follows (benchmark year is calendar year 2019):
a. Single family residential customers water usage penalties shall be tiered with no penalty for the allowed residential usage as determined by City Council resolution and increasing to 1.5 times the current water rate for any usage over 14 HCF/Month and 2.0 times the current water rate for that amount over the third tier.
b. Commercial/industrial/institutional customers water usage penalties shall be as follows:
i. 0-80% of usage compared to the same month in the benchmark year- No penalty:

Current water rate.
ii. >80% of usage compared to the same month in the benchmark year- Penalty =

2.0x current water rate, and one-time warning. Second month and each addition month over = $1,000 penalty.
c. Irrigation only customers water usage penalties shall be as follows:
i. 0-50% of usage compared to the same month in the benchmark year- No penalty:

Current water rate.
ii. >50% of usage compared to the same month in the benchmark year- Penalty =

2.0x current water rate, and one-time warning. Second month and each addition month over = $500 penalty.
d. Multi-family residential/mobile home customers water usage penalties shall be as follows:
i. 0-90% of usage compared to the same month in the benchmark year- No penalty:

Current water rate.
ii. >90% of usage compared to the same month in the benchmark year- Penalty =

1.5x current water rate.

2. Outdoor irrigation of ornamental landscapes or turf shall be limited to no more than two days per week. Watering shall be restricted to Mondays and Thursdays for addresses ending in even numbers, and to Tuesdays and Fridays for addresses ending in odd numbers.

3. The use of water for flushing of water mains, and fire department training exercises shall be allowed only upon written approval of the City Manager.

4. The use of water in a fountain or other decorative water feature, except where the water is part of a recirculating system, is prohibited.

5. The penalty for a second violation of any Stage One or Stage Two Drought Regulations shall be set by City Council resolution (currently $100 per occurrence), after a written warning upon first violation.

6. Each of Stage One Drought Regulations set forth in Subsections A1 through A8 of this section shall remain in force where not in conflict with the provisions of this Subsection B.

Attachment B
41 Agenda Item: 7
Solvang City Council STAFF REPORT
PREPARED BY: David Fleishman, City Attorney
MEETING DATE: October 24, 2022
SUBJECT: Introduce for first reading Ordinance No. 22-0361an Ordinance of the City Council of the City of Solvang, California, Revising Title 1, Chapter 11, Conflict of Interest Code Biannual Review of City of Solvang Conflict of Interest Code
RECOMMENDATION:

California law requires the City of Solvang to review its Conflict of Interest Code every even-numbered year. The Solvang Municipal Code contains a similar provision. The City Attorney recommends several changes to the Conflict of Interest Code, which are set forth in Ordinance No. 22-0361.

DISCUSSION:

In 1974 the voters enacted the Political Reform Act. This Act created the Fair Political Practices Commission, and the Act contains the authority for the FPPC to issue rules and regulations for financial disclosure requirements and conflict of interest avoidance for public officials.

Also contained in the Act is a provision that requires the City to adopt a Conflict of Interest Code, and to review of that Code every even-numbered year. Specifically, Government Code Section 87306.5 states as follows:

Solvang has codified its Conflict of Interest Code in Chapter 1-11 of the Municipal Code, a copy of which is attached.

The FPPC regulations set forth the required contents of a Conflict Of Interest Code. The Solvang Conflict of Interest Code meets those requirements. Please note that the rules for elected officials, and for the officials appointed by the City Council (like the City Manager and City Attorney) are governed directly by the Political Reform Act, and need not be restated in the City’s conflict of interest code. The Municipal Code does, however, refer to and incorporate those rules in section 1-11-2A.

The main purpose of this biannual review is to ensure there have been no changes in the City’s administrative structure that require the Code to be changed. There have been a few changes to the City’s administrative structure since the last code review, and for that reason, the City Attorney recommends the following changes: addition of the Utilities Director, Marketing and Events Manager, and Planning Manager, addition of the Tourism Advisory Committee and removal of the Parks & Recreation Commission.

Since the Conflict of Interest Code is set forth in the Municipal Code, an ordinance is required to add the positions noted above. A draft ordinance is attached for Council’s consideration.

ALTERNATIVES:

There is no legal requirement that the City Council make changes. The City Council is free to review the Conflict of Interest Code and make any changes it desires, so long as the minimum requirements set forth in the Political Reform Act continue to be met.
42 FISCAL IMPACT:

There is no fiscal impact identified with the City Attorney recommendations.

ATTACHMENTS:

A. Ordinance No. 22-0361
B. City of Solvang Conflict of Interest Code – Chapter 1-11 Solvang Municipal Code 43 Ord No 22-0361 Code Amend Code of Conduct
Attachment A
ORDINANCE NO. 22-0361

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SOLVANG, CALIFORNIA, REVISING TITLE 1, CHAPTER 11, CONFLICT OF INTEREST CODE
WHEREAS, the City Council is required by the Political Reform Act and the Solvang Municipal Code to review the City’s conflict of interest code during even-numbered years; and WHEREAS, the City Council finds that due to changes in the administrative structure of the City, additions to the City’s conflict of interest code are required.

NOW, THEREFORE, the people of the chartered City of Solvang do ordain as follows:

SECTION 1.

Title 1, Section 1-11-2B of the Solvang Municipal Code is hereby revised to read as follows:

B. Designated positions are set forth below in this subsection. Each person filling a designated position, and any person filling a designated position on a temporary or acting basis for more than thirty (30) consecutive calendar days, shall disclose all of the information set forth on conflict of interest forms prescribed by the Fair Political Practice Commission.

Designated positions:

1. City clerk.

2. Planning/community development director.

3. Parks and recreation director.

4. Public works director/city engineer.

5. Utilities Director.

6. Marketing and Events Manager.

7. Planning Manager.

8. Tourism Advisory committee members.

9. Design review committee members.

10. Consultants. Consultants shall disclose pursuant to this conflict of interest code, provided that the city manager may determine in writing that a particular consultant, although a designated position, is hired to perform a range of duties that is limited in scope and thus is not required to fully comply with the disclosure requirements in this section. Such written determination shall include a description of the consultant’s duties and, based upon that description, a statement of the extent of disclosure requirements. The city manager’s determination is a public record and shall be retained for public inspection.

SECTION 2.

If any section, subsection, sentence, clause or phrase of this ordinance is held to be invalid or unconstitutional by a decision of a court of competent jurisdiction or preempted by State or Federal legislation, such decision or legislation shall not affect the validity of the remaining provisions of this ordinance.

SECTION 3.

This Ordinance has been reviewed for compliance with the California Environmental Quality Act (CEQA), and the CEQA guidelines, and the City’s environmental procedures, and has been found to be exempt pursuant to § 15061(b)(3) (general rule) of the CEQA Guidelines, because the City Council hereby finds with certainty that there is no possibility the passage of this Ordinance will have a significant effect on the environment.
44 O 22-0361 Conflict of Interest
SECTION 4.

INTRODUCED at a regular meeting of the City Council held on the 24th day of October 2022 and PASSED, APPROVED, AND ADOPTED on this 14th day of November, 2022 ______________________________
Charlie Uhrig, Mayor
APPROVED AS TO FORM: ATTEST:
______________________________ ______________________________ Dave Fleishman, City Attorney Annamarie Porter, City Clerk 45 O 22-0361 Conflict of Interest

STATE OF CALIFORNIA )
COUNTY OF SANTA BARBARA ) ss

CITY OF SOLVANG )
I, Annamarie Porter, City Clerk of the City of Solvang, California do hereby certify that the foregoing Ordinance No. 22-0361 was duly introduced at a regular meeting of the City Council held on the 24th day of October, 2022, and was duly adopted at a regular meeting of said City Council held on the 14th day of November 2022, and thereafter signed and approved by the Mayor and attested by the City Clerk, and that said Ordinance was adopted by the following vote:

AYES:

NOES:

ABSTAIN:

ABSENT:

Annamarie Porter, City Clerk
46 Solvang, California Municipal Code
Title 1 ADMINISTRATION
Chapter 11 CONFLICT OF INTEREST CODE
1-11-1 Disclosure of certain officials.
1-11-2 Designated positions.
1-11-3 Conflict with other laws.
1-11-4 Interim designation of position.
1-11-5 Periodic review.
1-11-1 Disclosure of certain officials.

A. As provided in section 87200 et seq., of the California Government Code, the mayor, members of the city council, the special city auditor, the city manager, the city attorney, the administrative services director, and the planning commissioners shall disclose investments, interest in real property and income pursuant to the requirements set out in said section 87200 et seq.

B. No person holding a position listed in subsection A of this section shall make or participate in the making of a decision when he or she has a financial interest, as defined in section 87103 of the California Government Code, when it is reasonably foreseeable that the interest may be affected materially by the decision. (Ord. 19-0339 § 1; Ord. 14-307, 2014; Ord. 02-217, 2002) 1-11-2 Designated positions.

A. The terms of title 2, division 6 of the California Code of Regulations, and any amendments thereto duly adopted by the fair political practices commission are hereby incorporated by reference and, along with the following sections in which officials and positions are designated and disclosure categories are set forth, constitute the designated position conflict of interest provisions for the city of Solvang. This chapter constitutes the “appendix” to title 2, division 6 of the California Code of Regulations, section 18730 et seq.

Designated positions:

Attachment B
47 1. City clerk.

2. Planning/community development director.

3. Parks and recreation director.

4. Public works director/city engineer.

5. Parks and recreation commissioners.

6. Design review committee members.

7. Consultants. Consultants shall disclose pursuant to this conflict of interest code, provided that the city manager may determine in writing that a particular consultant, although a designated position, is hired to perform a range of duties that is limited in scope and thus is not required to fully comply with the disclosure requirements in this section. Such written determination shall include a description of the consultant’s duties and, based upon that description, a statement of the extent of disclosure requirements. The city manager’s determination is a public record and shall be retained for public inspection.

C. All persons filling designated positions shall file statements of financial interest with the city clerk who shall receive said statements. Unless otherwise required by state law, all statements of financial interest shall be deemed timely filed only when received by the city clerk on or before the following deadlines:

1. Annual statements shall be filed on or before April 1 of each calendar year. Such statements shall cover the period of the preceding calendar year or from the date of filing such statement as otherwise required by this code.

2. Initial statements shall be filed within thirty (30) days after assuming office disclosing interests held on the date of assuming office.

3. Leaving office statements shall be filed within thirty (30) days of leaving office. Such statements shall cover the period between the closing date of the last statement required to be filed and the date of leaving office.

D. No person filling a designated position listed in subsection B of this section shall make or participate in the making of a decision when he or she has a financial interest, as defined in section 87103 of the California Government Code, when it is reasonably foreseeable that the interest may be affected materially by the decision. (Ord. 21-0347 § 4; Ord. 10-289, 2010; Ord. 02-217, 2002) 1-11-3 Conflict with other laws.

Nothing contained herein is intended to modify or abridge the provisions of the Political Reform Act of 1974. The provisions of this code are in addition to Government Code section 87100 and other laws pertaining to conflicts of interest, including, but not limited to, Government Code section 1090 et seq. (Ord. 02-217, 2002)
48 1-11-4 Interim designation of position.

The city manager shall have the power to designate positions for disclosure required by this chapter on an interim basis pending council review. Such designations shall be made if the city manager determines that the position entails the making or participating in the making of decisions which may foreseeably have a material effect on financial interests. (Ord. 02-217, 2002) 1-11-5 Periodic review.

Review of this chapter shall be made by the city council by July 1 of each even-numbered year in accordance with Government Code section 87306.5, at which time interim designations may be incorporated herein. (Ord. 02-217, 2002)
Contact:

City Clerk: 805-688-5575
Published by Quality Code Publishing, Seattle, WA. By using this site, you agree to the terms of use. 49 Agenda Item: 9
x
Solvang City Council STAFF REPORT
PREPARED BY: Cheryl Shallanberger, Marketing Manager
MEETING DATE: October 24, 2022
SUBJECT: Approve the Julefest 2022 Special Event Program Concept as recommended by the Tourism Advisory Committee.

RECOMMENDATION:

Approve the Julefest Special Event program as recommended by the Tourism Advisory Committee.

DISCUSSION:

At the Tourism Advisory Committee (TAC) meeting of August 4, 2022 the TAC had discussions regarding planning services for the upcoming Julefest events and the need to start planning as soon as possible. It was decided to form a subcommittee of the TAC to help with planning and coordination, soliciting people with prior experience to help with the events, outsourcing specific tasks and seeking community volunteers, with participation from the City’s Parks and Recreation and Public Works Departments.

The TAC voted to create an ad hoc subcommittee comprised of Members Beard and Jensen to lead the Julefest effort.

At the TAC meeting of September 1, 2022, the subcommittee reported on the planned Julefest vision.

Discussed were key events and a focus on décor. In addition, new features such as creating a Julefest logo, Holiday Movies in the Park, and additional lighting were discussed, as well as considerations for the candlelight tours, the tree burn and additional days for a Santa on the Park.

The subcommittee has since had several meetings and recommended to the TAC the following activities for Julefest 2022:
• A nightly 10-minute light and music show from 5 PM – 9 PM on the hour in Solvang Park • Nisse Adventure
• Tree lighting ceremony
• Julefest parade
• Candlelight tours
• Roaming Carolers and Jazz Band
• Nativity Pageant
• Photos with Santa in the Park
Along with the calendar of events, the committee has budgeted for more holiday décor including a buildout for the photos with Santa and holiday sprays on the street banners.

At the October 6, 2022 TAC Meeting, the Committee reviewed the Logo Concepts provided by the Abbi Agency and provided feedback for minor revisions. The subcommittee updated the TAC on progress and the concept was approved for Council Consideration.

ALTERNATIVES:

Provide alternative feedback to Staff.
50 FISCAL IMPACT:

Council has already approved the budget of $100,000 for the Event ATTACHMENTS:

A – Brochure of Scheduled Activities
B – Julefest 2022 Logos
C – Poster of Events
D – Draft Budget
51 Julefest Schedule of Events
Time Entertainment Location
Daily
5:00pm - 9:00pm 10min daily light and music show on
the Christmas Tree
Solvang Park
Friday, December 2nd
5:00pm - 6:30pm Christmas Tree Lighting Ceremony.

Music, entertainment, and more
Solvang Park
Saturday, December 3rd
11:00am - 12:30pm
12:30pm - 4:00pm
12:30pm - 2:30pm
5:00pm - 6:00pm
6:30pm - 8:30pm
Julefest Parade
Photos with Santa
Jazz Band
Candlelight Tour
Roaming Village Carolers
Solvang
Solvang Park
Gazebo
Visitor Center
Solvang
Sunday, December 4th
11:00am- 3:00pm Photos with Santa Solvang Park
Friday, December 9th
4:00pm - 6:00pm
5:00pm - 6:00pm
6:30pm - 8:30pm
Jazz Band
Candlelight Tour
Roaming Village Carolers
Gazebo
Visitor Center
Solvang
Saturday, December 10th
12:30pm - 2:30pm
6:30pm - 8:30pm
5:00pm & 7:00pm
Jazz Band
Roaming Village Carolers
Nativity Pageant
Gazebo
Solvang
Theaterfest
Sunday, December 11th
11:00am- 3:00pm Photos with Santa Solvang Park
Wednesday, December 14th
6:00pm Holiday Light Tour
Friday, December 16th
4:00pm - 6:00pm
5:00pm - 6:00pm
6:30pm - 8:30pm
Jazz Band
Candlelight Tour
Roaming Village Carolers
Gazebo
Visitor Center
Solvang
Attachment A
52 Time Entertainment Location
Saturday, December 17th
12:30pm - 4:00pm
12:30pm - 2:30pm
5:00pm - 6:00pm
6:30pm - 8:30pm
Photos with Santa
Jazz Band
Candlelight Tour
Roaming Village Carolers
Danish Dancers
Solvang Park
Gazebo
Visitor Center
Solvang
Sunday, December 18th
11:00am- 3:00pm Photos with Santa Solvang Park
Wednesday, December 21st
5:00pm - 7:00pm Live music Solvang Park
Friday, December 23rd
4:00pm - 6:00pm
5:00pm - 6:00pm
6:30pm - 8:30pm
Jazz Band
Candlelight Tours
Roaming Village Carolers
Gazebo
Visitor Center
Solvang
Friday, January 6th
TBD Solvang Tree Burn Mission Lot
53 (-:. NOV26-JAN6 �
11·)5k
� J!lll!!\i
(-:. NOV 26 - JAN 6 �
Optional Color vs
Black & White
print options
Attachment B
54 � NOV26-JAN6 �

NIGHTLY LIGHT &

MUSIC SHOW
Christmas Tree in Solvang Park

NISSE ADVENTURE

TREE LIGHTING

CEREMONY
December 2nd

JULEFEST
PARADE
December 3rd

PHOTOS WITH SANTA
December 3rd, 4th, 11th,
17th &18th

CANDLELIGHT TOURS
December 3rd, 9th,
16th&17th

LIVE MUSIC&

CAROLERS
December 2nd,
3rd, 9th, 10th,
16th, 17th & 23rd
Attachment C
55 What Who Where Costs Notes
November
Décor
Installing city owned decore and
purchasing sprays for the light poles Park $20,000 Rough estimate Chairs for Santa in the Park Annamaire Gazebo $ 50.00
Décor for Santa in the Park $ 1,000.00
Candy Canes for Santa and Nissee $400
Holiday Sefie Stations $1,000.00 Secure, lighting and retouched up Nisse Adventure Create new Landing Page: Abbi
Dolls and buttons $250
Printed Items
Printing of the 246 Banner Inklings $ 1,500.00 Evergreen so it can be used again Street Banners inklings Quanity: 20
Poster for Centinial Plaza inkLings
White Sandwich Signs inklings Total 4: 1. for Santa
Programs for Treel Lighting
Ceremony?
Printing Budget $750 plus the 246 banner
Other
Photographer $ 500.00
Nightly Music/Light Show
Tree lights for light show Full Moon Production Park $ 46,314.20 Walk through with the production company still needs to be done to provide a more accurate budget. Light and music show daily from 5-9pm will run for 10 minutes.

Friday, December 2nd
Tree lighting Ceremony 5-6:30PM
AV is include in quote above $ -
Jazz Band Santa Ynez Jazz Band Gazebo $ 250.00
Dancers, MC, tree lighter Park $ -
Saturday, December 3rd
Parade 11-12:30PM
Full Moon production 3 annoucning stations $ 1,675.00
Volunteers City of Solvang -
Santa for the Parade
Sheriff and Staff $ 5,000.00 Estimate
Santa In the Park 2:00 PM - 4:00PM
Santa Gazebo $ 300.00
Jazz Band 12:30 PM - 2:20 PM Santa Ynez Jazz Band Roaming $ 300.00 Carolers 6:30 PM - 8:30 PM
Carolers Roaming $ 300.00
Candlelight Tours 5:00 PM - 6:00PM
Solvang Visitor Center
Sunday, December 4th
Santa In the Park 11:00 AM - 3:
00PM
Santa Gazebo $ 300.00
Wednesday, December 7th
Holiday Night Marketplace 5:00PM
$ -
Music entertianment $ 300.00
December 9th
Evening Activities
Carolers $ 300.00
Jazz Band 4:00 PM - 6:00 PM Santa Ynez Jazz Band $ 300.00 Candlight Tour Visitor Center -
December 10th
Musin in Town 11:00 am - 2:00PM
Jazz Band Santa Ynez Jazz Band Roaming $ 300.00
Attachment D
56 Santa In the Park 12M - 4:00 PM
Looking for a Santa Still $ 500.00
Carolers 6:30 PM - 8:30 PM
Carolers Roaming $ 300.00
Solvang Nativity Performance 5PM /
7PM
$ 5,000.00 $30K but asking for half ($15K)
Sunday, December 11th
Santa In the Park 11:00 AM - 3:
00PM
Santa Gazebo $ 300.00
Wednesday, December 14th
Chrismas Lights & Sights $ - Parks & Recs
Music $ 300.00
Friday, December 16th
Evening Activities
Carolers 4:30-6:30 PM Roaming $ 300.00
Jazz Band 4:00 PM - 6:00 PM Santa Ynez Jazz Band Roaming $ 300.00 Candlight Tour Visitor Center -
Saturday, December 17th
Musin in Town 11:00 am - 2:00PM
Jazz Band Santa Ynez Jazz Band $ 300.00
Santa In the Park 12M - 4:00 PM
Santa $300.00
Candlelight Tours 5:00 PM
Solvang Visitor Center Sue
Carolers 6:30 PM - 8:30 PM
Carolers Gazebo $ 300.00
Danish Dancers Jensen Square
Sunday, December 18th
Santa In the Park 11:00 AM - 3:
00PM
Santa Gazebo $ 300.00
Wednesday, December 21st
Carolers 5:00pm- 7:00PM Gazebo
Possible other entertainment $ 600.00 Amy Carpender is working on Friday, December 23rd
Evening Activities
Carolers Roaming $ 300.00
Jazz Band 4:00 PM - 6:00 PM Santa Ynez Jazz Band Gazebo $ 300.00 Candlight Tours 5PM Visitor Center -
Friday, January 6
Solvang Tree Burn - Parks and Recs $0.00
Total Budget $ 90,489.20
57 CITY COUNCIL STAFF REPORT
Agenda Item: 9
Meeting Date: October 24, 2022
SUBJECT: Approve the Abbi Agency Tourism Marketing Managed Services Plan for FY 22-23 as recommended by the Tourism Advisory Committee.

PREPARED BY: Cheryl Shallanberger, Marketing Manager
RECOMMENDATION:

Approve the Abbi Agency FY 2022-2023 Marketing Plan.

DISCUSSION:

On July 1, 2022, the City of Solvang entered into an agreement with the Abbi Agency for Tourism Marketing Managed Services to position Solvang as a premier travel destination. The Abbi Agency met with the Tourism Advisory Committee (TAC) on July 7, 2022 and presented details on their 90-day plan; discussing search engine marketing, the initial launch of the plan; campaign creatives, ongoing partnerships, and other key priorities, including a brand refresh.

Members provided feedback regarding hotel bookings, the possibility of creating a booking engine on the City’s website, the status of the Solvang Grape Stomp, and opportunities to engage local business partners. There was also a discussion to increase mid-week, off-season stays, and website traffic.

The Abbi Agency addressed trends in tourism and potential target audiences. They reviewed the gains in tourism resulting from the closures of Disneyland and other parks during COVID and discussed creative ways to encourage repeat visits.

At the August 4, 2022 TAC meeting, the Abbi Agency provided an update of the first 30 days as the City’s new Marketing Management Consultant. They addressed the results of an audit of the City’s marketing channels and a survey from the TAC members. They discussed public relations, digital content, challenges with the City logo, the Solvang USA website, and social media management.

Discussions continued regarding strategy, important dates, and priority tasks, and finalizing the strategic marketing plan and the launch of the initial campaign.

At the September 1, 2022 TAC meeting, the Abbi Agency presented a draft marketing and media plan, and “like Denmark” campaign. The TAC concurred that the Abbi Agency captured the TAC’s marketing Vision.

The plan before you lays the foundation and roadmap for a successful year in strategically promoting the City of Solvang as a tourism destination. It provides the current tourism landscape, a SWOT analysis, primary and secondary target audiences, key profiles, seasonal themes, brand positioning and identity, and goals and objections. The plan also introduces a new creative ad campaign, public relations action plan, paid media and social media strategy, and recommendations for future collaborations.

ALTERNATIVES:

Provide additional direction to the Marketing Manager and The Abbi Agency.

FISCAL IMPACT:

None
ATTACHMENTS:

A. Abbi Agency Marketing Plan
58 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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SOLVANG

MARKETING PLAN
2022 - 2023
SOLVANG, CALIFORNIA | 2022-2023
Attachment A
59 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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SECTION 1

BACKGROUND AND

STRATEGIC OVERVIEW
60 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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With similar destination assets and experiences like
outdoor recreation, beautiful scenery, indulgent
food and beverage, it can be challenging to stand
out. But not here – Solvang offers an authentically
unique experience to visitors, and “Danish America”
truly cannot be experienced anywhere else.

As fiscal year 2022-23 kicks off, the City of Solvang
is well-positioned to elevate its tourism marketing
efforts to the next level. The quaint, Danish village
in the Central Coast region of California is a primary
fixture of the Santa Ynez Valley, and already has
a strong foundation of awareness among target
audiences. Solvang is entering a new era and focus
on destination marketing with an investment in
an internal Marketing Manager and focus on an
external integrated marketing program.

The following marketing plan lays the foundation
and roadmap for a successful year in strategically
promoting the City of Solvang as a tourism
destination. The plan provides a holistic view
to guide the Tourism Advisory Committee, City,
and The Abbi Agency, defining both high-level
strategic items, thoughtful ongoing plans, and
measurements to ensure success.

Many destinations in California
suffer from getting stuck in the
“Sea of Sameness.”

SITUATION

ANALYSIS
61 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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Tourism is a key economic driver for the City of
Solvang. As stated in the February 2022 meeting
minutes of the Tourism Advisory Committee, “The
City of Solvang’s economic engine is tourism. The
strongest economic sector is hotels, dining and
wine industry, and retail. The economy is highly
dependent on tourism and is not diversified. The
City of Solvang is the third most dependent City
in California on transient occupancy tax.”
While TOT makes up 8% of general fund
revenues in the majority of California cities, it
makes up at least 50% of general fund revenues
in Solvang. The community understands
the critical need for sustainable, year-round
tourism that connects the right traveler with the
destination.

Solvang’s Current
Tourism Landscape:

Seasonality and Length of Stay - The destination
sees high numbers of travelers during summer
and the holiday season, but has opportunity
to grow the number of travelers it attracts in
October, November, January, and February.

Events - Events contribute to much of the
overnight travel in Solvang, with marquee events
that draw regional audiences including Solvang
Danish Days, Julefest, and the Solvang Stomp.

Addition of cultural and immersive events
continues to offer an opportunity to increase offseason travel.

Day-Tripper or Short Length-of-Stay - Currently,
many think of Solvang as an “add-on, day-trip” out
of Santa Barbara or Los Angeles, and online, firstperson accounts contribute to this perception.

The destination should focus on strategies that
expand this perception and engage with travelers
for multiple room-night stays.

TOURISM IN

SOLVANG, CALIFORNIA
62 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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CITY OF SOLVANG TOURISM
The City of Solvang is a Destination
Marketing Organization (DMO), responsible
for attracting ideal visitors to the region,
extending their length of stay, and driving
them to repeat their visit.

Destination Marketing has also evolved
into Destination Management and now,
Destination Stewardship. Many destinations
are becoming overrun with tourists,
especially throughout California. As the
DMO, it is our responsibility to:

1. Communicate sustainable practices
to Solvang visitors, including being
thoughtful and respectful
toward residents.

2. Increase the number of travelers in
thoughtful timeframes, ensuring
that we aren’t increasing high
season traffic dramatically.

3. Encourage visitation by visitors who
align with the ethos and authentic
personality of Solvang.

To this end, the following marketing plan
has been developed to consider Destination
Stewardship - ensuring that we are driving
sustainable growth for the region. Proposed
plans have been developed thoughtfully
around key timeframes and strategies to
introduce the visitor to a variety of Solvang
experiences.

The following marketing plan is intended to
guide strategy, planning, and implementation
for all strategies and tactics across Solvang’s
marketing channels for Fiscal Year 2022-23. As
background to inform this marketing plan, The
Abbi Agency worked with the City of Solvang to
undergo the following:
• Survey of Tourism Advisory Committee
• Survey of Community
• Integrated Audit
• Immersion Trip - including meetings with
City, Visitor Center, Visit Santa Ynez Valley, and
Tourism Advisory Committee
• Research - Competitive analysis, regional
destination research, tourism trends
Role of the Destination
Marketing Organization
Marketing Plan Purpose
and Methodology
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SECTION 2

STRENGTH

OPPORTUNITIES

CHALLENGES THREATS
In evaluating its position in the market, several Strengths, Weaknesses, Opportunities, and Threats can be identified for Solvang as a tourist destination.

SOLVANG SWOT ANALYSIS
• Iconic and unique Danish
experience
• Brand awareness among target
audience - Solvang is well-known
within the Santa Ynez Valley and
by visitors to the region
• High numbers of visitors,
especially in summer
• Proximity and accessibility
from many major airports and
destinations - namely Santa
Barbara and Los Angeles
• Establish and maintain
meaningful relationships
with larger, regional partners,
including Santa Ynez Valley,
Central Coast California, and
Visit California, to be included in
larger marketing opportunities
• Leverage social media and
campaign content to highlight
broad range of experiences and
attractions in Solvang
• Partner with Influencers and
Media to highlight specific
experiences in Solvang and the
region
• Solvang’s central location in SYV
allows it to “own” the region a
bit more and extend the number
of nights a visitor would stay
in Solvang; “stay here, play all
around” messaging
• Create a group of ambassadors
who can inform people about
attractions and experiences
• Refine Solvang brand identity
and messaging to reflect the
locale, ethos, and authentic
experience
• Incorporate more visuals and
information into the website, as
well as primary user pathways
• Visitors and California residents
are aware of Solvang as a
Danish town, but not of specific
attractions or experiences
• Current perception as a “daytrip” destination
• Challenge of breaking into Bay
Area audience who is more
likely to visit Paso Robles or
other wine regions
• Growing tourism in a
sustainable way on behalf of
residents
• Misnomer of “Santa Barbara
Wine” describing SYV region
• Saturated competitive
landscape regionally and
within state of California
• Oversaturating summer
visitation
65 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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As we move into FY23, travelers are taking the “go big or go home” mindset when it comes to travel. In a recent global research study by Expedia®, more than two-thirds of Americans (68%) are planning to take their next trip to the next level. Out of this 68%, 41% of travelers are seeking out excitement and exhilaration, 40% are looking to make the most out of their trip, and 40% are ready now to splurge on their anticipated vacation.

Travel trends impacting the tourism industry this year include:
• Longer Stays and More Flexibility: Flexible work
environments are making way for opportunities
for longer travel and pent-up vacation time banks.

On average, the expected vacation in 2022 is about
seven days (source: Evolve). Travelers also have fewer
date limitations, and 64% of travelers are interested
in traveling during off-peak times of the week or year
(Airbnb Report on Travel & Living).
• More Spending: It’s projected that the United States
will reach pre-pandemic levels in 2022, contributing
nearly $2 trillion to the U.S. economy (source: World
Travel and Tourism Council).
• Family Tourism: Parents are eager to take their longawaited vacation. Nearly 9 in 10 parents (88%) are planning a trip in 2022 (source: 2021 U.S. Family Travel Survey by the Family Travel Association).
• Sustainable Travel: Travelers both domestically
and internationally agree that gentle tourism is of
uppermost importance to them. According to the
Sustainable Travel Report, 87% of global travelers
say they want to travel sustainably (source: Booking.
com). According to the Expedia Group, around 60%
of travelers would increase their spending under
more environmentally friendly conditions.
• Self-Healing Travel: 87% of travelers agree that
having a trip planned in the future gives them
something to look forward to and say that planning
future travel makes them feel excited (63%), happy
(53%) and hopeful (53%) (American Express Travel
Global Travel Trends Report).
• Road Trips: After the “Road Trip Resurgence” of
2021, drivable destinations aren’t going anywhere.

According to Outdoorsy’s survey, over 90% of
respondents have plans to take a road trip in 2022.
• Outdoor Recreation: With adrenaline-seekers
looking for their next adventure, outdoor recreation
is continuing to skyrocket. 58% of travelers are most
interested in exploring the great outdoors, with
secluded mountain and rural escapes as the most
sought-after vacation experiences (source: Evolve).
• Longer lead times with booking: Popular
destinations are beginning to book out faster than
ever for peak travel periods. This year, HomeToGo saw
an increase in the average time between booking
and check-in. The average booking window for
2021 was 94 days (~13.5 weeks) compared to 71 days
in 2019. In 2022, this number is expected to rise as
travelers will want to reserve their favorite homes
and destinations before it’s too late. This also means
last minute trips are becoming less common, due
to destinations booking up in popular seasons, like
summer.
• Travelers are going farther from home: Since the
pandemic, many travelers prioritized destinations
closer to home. While there is still anticipation of
road trips and staycations, travelers are also planning trips farther from home in 2022, reaching close to
pre-pandemic levels. The average search distance
for domestic trips this fall is 576 miles (up 41% vs.

Fall 2020), signaling travelers are gaining comfort
in traveling further from home. This average is also
nearly on par with levels seen before the pandemic
in 2019 (531 miles).
• …but still staying domestic: With travel costs
increasing and international travel continuing to
present challenges, many travelers are continuing
to prioritize domestic trips throughout 2022. 59%
of American survey respondents noted they were
planning only domestic trips for the next year (2022
Expedia Travel Trends Report).

TARGET AUDIENCE
67 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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Solvang’s geographic location is both a benefit
and challenge – the destination is so accessible for
central-and-southern California coastal travelers
that it is frequented by day-trippers in droves.

The majority of current Solvang travelers visit
the destination from the Los Angeles region. A

2.5-hour drive from Los Angeles and 45-minute
drive from Santa Barbara, Solvang’s is currently
positioned as a day-trip excursion to a quaint,
charming Danish village with wine country
access. Often, visitors either stay in Santa Barbara
and visit Solvang for a day trip.

From a geographic standpoint, the destination
has an opportunity to extend length of stay in the
destination, and to draw travelers who are not
coming just for a stop in Solvang, but for a trip
built in and around Solvang. The destination has
the opportunity to attract a longer-stay audience
by focusing on a slightly longer-haul visitor –
namely from the Bay Area. Additionally, based on
organic website traffic, there is an opportunity to
target the Fresno - Visalia - Bakersfield regions
to increase travelers in slower seasons. We
recommend testing this audience year-round to
identify best opportunity for engagement.

GEOGRAPHY:

Primary Target Audience - Los Angeles, Bakersfield
• Goal - Extend length of trip, midweek, and off-season visitors Secondary Target Audience - Bay Area, Fresno-Visalia
• Goal - Grow new segment of longer-haul travelers

GEOGRAPHIC

TARGETS
68 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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Audience Trends - What are
travelers looking for right now?

AUDIENCE PSYCHOGRAPHICS
Making meaningful memories,
as especially out of the pandemic,
travelers want ways to connect
with loved ones and experience
new things.

Outdoor adventures, as many
travelers still feel safer focusing on
outdoors and knowing they don’t
have to be cooped up indoors.

Making positive impacts in
communities and being
thoughtful of overtourism.

Relieving stress with wellness
vacations and expanding cultural
and immersive experiences.

One-of-a-kind accommodations
that inspire a “I want to be there”
mindset from friends online.

Bucket list trips and faraway
escapes, or destinations that
make them feel faraway.
69 SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
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To best engage audiences, Solvang should focus on a few specific audience profiles. Audience profiles take a look at each audience from a macro and micro level, considering trends as well as nuances of each type of traveler.

AUDIENCE PSYCHOGRAPHICS
PROFILE 1: GALS GROUP GETAWAY
With storybook-like architecture, charming bakeries, quirky shopping, and idyllic wine tasting, Solvang is home to so many experiences for group getaways to indulge in. And, importantly, there are endless opportunities for the perfect post or reel.

Thank you, Lisa Vanderpump, for
illustrating just how perfect Solvang
is as a girls (or group) getaway.

Defining the Audience:
• Millennial and Gen X travelers,
ages 26 - 50+
• Looking for an escape and engaging
experiences
• Groups typically include between 3-8
individuals; need lodging and activities
that accommodate them
Key Opportunities:
• Off-season and long-weekend stays
• Ideal aesthetic for online social media
photos and videos
• Introduce event experiences for groups
Media Channels and Trends
• Facebook and Instagram
• Online search and regional publications
• Cottage Core
Key Attractions and Experiences
• Events: JuleFest, Danish Days
• Wine tasting - rooms and wineries
• Danish Tastes - bakeries and
restaurants
• Shopping and Walking Around
Downtown
• Instagrammable experiences
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V1.0PROFILE 2: FAMILY MEMORY-MAKERS
Solvang is a great destination to enjoy with the whole
family, as all ages can appreciate its unique charm. The special vibe and experiences in the destination provide a backdrop for vibrant and unforgettable memories.

Moms, dads, grandparents,
siblings, and chosen family. Defining the Audience:
• Many parents fall into the Millennial or
Gen X (ages 26 - 50) categories, with
some multigenerational travelers as well
• Looking for iconic and memorable
moments
• Travel influencers and publications
• Impacted by sentimental video and visual
communications via online channels
• Prioritize accessibility and how wellcontained or nearby activities are •
Key Opportunities:
• Establish Solvang as special event
venue, especially weddings and
bachelorette parties
• Illustrate activities enjoyed by multiple
generations, like wine tasting, bakeries,
events, and soaking in local culture
• Lean on the distinctive flavor of Solvang
as a backdrop for special core memories
•
Media Channels and Trends
• Facebook and Instagram
• Pinterest
• YouTube
• Mommy Bloggers and Influencers
• Family media outlets
•
Key Attractions and Experiences
• Events - JuleFest, Danish Days
• Trolley
• Danish Tastes - Bakeries and Restaurants
• History and Culture - Museums
• Outdoors - parks and downtown
• Shopping in Downtown Solvang
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V1.0PROFILE 3: CULTURE-SEEKING COUPLE
It’s hard to imagine a romantic getaway more idyllic
than Solvang. Culture-seeking couples are seeking to
immerse in the City’s Danish culture and explore its
unique charm and experiences, together.

Romantic dinners, storybook
sights, and backdrops to die for. Defining the Audience:
• Millennial, Gen X, and Boomers,
ages 26 - 65+
• Inclusive of LGBTQ+ and diverse couples
• Looking to engage with each
other and step into a private world
•
Key Opportunities:
• Emphasize dog-friendliness
• Blending cultural experiences,
outdoor activities, and foodie and
wine indulgences
• Remote work opportunity, meaning
travelers can potentially stay for a
longer time in-destination
•
Media Channels and Trends
• Facebook and Instagram
• Online search and regional publications
• Travel influencers and publications
• Cottage Core
•
Key Attractions and Experiences
• Events: Grape Stomp, JuleFest
• Wine tasting - rooms and wineries
• Danish Tastes - bakeries and restaurants
• Shopping/Walking Around Downtown
• Instagrammable experiences
• Art and architecture
Primary Target Audience: Of the three profiles, engaging with young couples, groups, and families with a Gen X or Millennial decision-maker is the highest priority. The paid and other channel plans are built with this strategy in mind.

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As they consider, book, and experience a
destination, each traveler undergoes a process
that is completely unique to them. There is no
linear, step-by-step funnel or process taken
to select a destination; the modern traveler
engages in a comprehensive review of the
destination using digital resources and firstperson accounts.

The “Micro-Moments” framework was
established via a thorough review of robust
traveler online habits and data. This framework
enables a destination to consider the phases a
traveler goes through as they consider, select,
curate, and experience their trip. And, it allows
destination marketers to plan accordingly.

Finally, the Micro-Moments framework is
an important reminder of the role of the
Destination Marketing Organization (DMO): to
inspire travelers and guide them to local lodging
and businesses to curate their trip. At every step,
the DMO must keep in mind that audiences
are most likely to engage with messages and
experiences that speak to them directly based
on their current traveler lifecycle phase.

TRAVELER LIFECYCLE
In Planning, a traveler more
specifically selects their
region and/or destination,
and begins considering
the specifics: lodging,
activities, getting around,
and more. During this phase
it is important to ensure
travelers can access details
and itineraries about the
destination experiences.

In the Dreaming phase,
customers are thinking
about taking a trip
and considering what
types of experience
and destination they
are looking for. Here,
customers want to be
inspired and aspirationally
imagine themselves in a
destination.

At the Purchasing phase,
travelers are locking in
details of their trip. This
phase extends from pre-trip
into the trip itself, and a
traveler can be influenced
by offers, deals, events, and
other time-sensitive factors.

Finally, a traveler visits the
destination to experience
their carefully-curated trip
firsthand. During Phase 4,
a destination marketing
entity should aim to engage
the visitor and encourage
them to share their
experiences with the world.

Finally, they should aim to
establish ongoing contact
to encourage repeat visits to
the destination.

PHASE I

DREAMING

PHASE II

PLANNING

PHASE III

PURCHASING

PHASE VI

EXPERIENCING
It is our job to drive inspiration and desire for travelers to select Solvang from the many California destinations, and then to compel them to plan an extended trip for a full Solvang experience. Our paid media strategy will provide a healthy balance of targeting, employing creative content that drives awareness, inspiration, and education for Solvang.

The DMO should also aim to experience with visitors during the fourth phase - experiencing. While visitors are in-market in Solvang, we should work to engage with them and capture their information. Previous visitors provide a major opportunity for repeat visitors and sharing the experience with other target visitors.

The role of the destination marketing organization
(DMO) is most often at the early phases –
Dreaming and Planning.
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SECTION 4

SEASONALITY AND THEMES
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Using Visitor Center monthly counts of
visitors, Solvang can estimate numbers
of travelers and increases in targeted
timeframes. Between the months of Oct
2021 - July 2022 (10 months), the Visitor
Center recorded 77,568 total visitors
in-market. By reviewing these monthto-month data, we have been able to recommend target timeframes which
present growth opportunities to draw new
visitors to Solvang.

This total number of counted
visitors equates to a monthly
average of 7,750 visitors
per month.

The strategic approach will aim to increase
number of visitors in months below that
average; in months higher than that
average, we are aiming to increase the
length of stay.

Month Visitor Traffic
January 5,302
February 5,746
March 6,412
April 9,301
May 7,834
June 8,017
July 10,064
August n/a - likely high
September n/a - likely low
October 6,548
November 7,546
December 10,798
Visitor Center Traffic Analysis
Low, Medium, High, as gauged by Solvang Visitor
Center Contractor
Low Medium High
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The paid media campaign will run on an evergreen campaign, but we will shift messaging to support each season appropriately.

Target timeframes to increase
number of visitors are:

Target timeframes to increase
length of stay are:
• Summer: April - August
• Holiday: December
During these months, we are focused on encouraging an extended length-of stay to grow midweek visitation. To do this, we will target a longer-haul drive market. • Geographic Targets: Bay Area, Fresno-Visalia
• Persona Targets: Multigenerational Families, Gals or Group Getaway • Early Spring: January - March
• Fall: September - November
During these months, we are focused on driving new visitors, acknowledging it is likely they will need to be from a more nearby radius. When promoting these months, we will focus on our:
• Geographic Targets: Los Angeles, Bakersfield
• Persona Targets: Gals or Group Getaway, Couples
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Solvang will run a year-round campaign
to maintain momentum. But, creative
executions for paid media placements as
well as themes for PR and social media
should evolve based on seasonality. Events
also present a key opportunity for the City of
Solvang and should be featured in creative
and social media regularly.

BRAND IDENTITY AND PILLARS
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The Solvang experience is light, whimsical,
memorable and vibrant – off the pages of a
fairy tale. Richly steeped in Danish culture, the
destination provides one of the most uniquely
European-inspired experiences in California.

Solvang is interesting and indulgent, rejuvenating
and restorative, and offers all of the perfect
ingredients for a memorable, cultural getaway.

Destination Tagline: Danish Capital of America
Unique Value Proposition: Solvang is the
starting point to the central coast and to many
outdoor opportunities, such as cycling, hiking,
and equestrian all while offering an idyllic and
unique hub to return to where you can enjoy
unique architecture, cultural dining and flavors,
shopping, and culture and history.

Brand Language
Descriptors: One-of-a-kind, quirky, memorable,
historic, and unexpected Danish village
Placemaking Language: Danish village in the
heart of the Santa Ynez Valley, 45 minutes from
Santa Barbara.

Brand Voice: Unique, Danish, Happy,
Memorable, Quaint, Magical, Eclectic,
Whimsical, and Adventurous
WHO WE ARE:

BRAND POSITIONING AND IDENTITY
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The Abbi Agency has conducted a thorough
audit of all creative touchpoints for Solvang,
including its brand identity, style guide, and 7
additional brand videos.

Starting with brand identity, i.e. Solvang’s
current logo, The Abbi Agency, understands
that this is a relatively new asset that has been
financially acquired and approved, and the
destination would like to continue its use. From
a technical standpoint, there are several flaws
in the logo’s fundamental graphic design,
scalability being the most concerning pain
point. Specific issues include:
• The windmill’s mark’s many tapered lines
make it difficult to scale at small sizes.
• The detailed elements within the windmill
logo mark, including its varying line weights
and densities, create a feeling of imbalance.
• The outline of the logo’s typography makes
it feel overly-busy, and is not conducive to
legibility when being scaled at smaller sizes.
• Tapered red lines may enhance hierarchy
structure, but they distract from
the detailed logo mark and outlined
typography.
• With the clashing style choices of the
typefaces, windmill logo mark, and red
lines, the logo elements as a whole feel
disconnected and not as complimentary
as they could be.

With a holistic review of the logo and brand
standards, The Abbi Agency suggests moving
forward using the current logo— the design is
ample and can be salvaged. The style guide is
comprehensive and provides the brand with
a visual platform to build and expand upon.

Its color palette reflects an authentic and
believable Danish styling which can be applied
across all assets in both digital and print spaces.

The brand typography families are modern
and legible, and work well to further visualize
it within a Danish context. The aid of unique
graphic patterns and textures—provided in the
style guide— will serve as effective add-ons.

AUDIT OF CURRENT BRANDING
For this Ficsal Year, the
branding opportunity will
focus on establishing a
campaign creative concept
and brand identity that can
bring Solvang to life.
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PILLAR I PILLAR II

PILLAR III PILLAR IV PILLAR V
Key Message:

From immersive daily Danish
experiences to a robust event
series, there is no shortage of
entertaining in Solvang to engage
visitors of all types.

Primary Attractions:
• Live Theater
• Nightlife
• Music and Entertainment
in the Park
• Events
• Danish Days
• JuleFest
• Solvang Stomp
• Taste of Solvang
Key Message:

Solvang is a beautiful blend of old and new, of
Danish and Scandinavian culture blending with
quaint and immersive experiences for today’s
traveler to experience fairytale village of Solvang.

Primary Attractions:
• Architecture
• Windmills and Sights
• Food and Bakeries
• Museums
• Santa Ynes Mission
• Solvang Trolley
Key Message:

Solvang’s authentic Danish bakeries and range
of food options offer the perfect delights for a
visitor’s taste buds.

Primary Attractions:
• Danish Food
• Bakeries
• Ice Cream
• Chocolatiers
• Taste of Solvang Event
Key Message:

Solvang offers numerous tasting rooms,
breweries, and unique bar experiences
throughout its downtown. Situated in the Santa
Ynez Valley, the destination is within a few
minutes’ driving distance of wineries and the
Santa Ynez wine region.

Primary Attractions:
• Dozens of wine tasting rooms
• Beer Gardens
• Bars in downtown Solvang
• Nearby Santa Ynez Valley vineyards
Key Message:

Solvang’s proximity to stunning
outdoor experiences and
temperate year-round weather
make it an ideal scenic escape for
the California traveler. In Solvang,
architecture and idyllic parks make
for an aesthetic dreamscape.

Primary Attractions:
• Hans Christian Andersen
Park
• Santa Ynes Mission
• Downtown Architecture
• Nojoqui Falls
• OstrichLand USA
• Miniature Horse Ranch
• Cycling
• Mokes
Engaging Entertainment
Danish Culture
Danish Delights
Sip and Imbib
Scenic Escapes
Establishing brand pillars allows us to showcase
the breadth and diversity of experiences to be
had in Solvang, in turn increasing the number of
nights a visitor might plan to stay. Brand Pillars
will inform the editorial content calendar, which
drives pitch angles, content across website and
blog, social media curation and campaigns,
SEO and SEM keywords, and paid ad themes
and messaging.

The Abbi Agency has established
five brand pillars to guide
Solvang’s work thematically.

G OA L S A N D O B J E C T I V E S
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Primary Goals:

Position Solvang as the ideal destination for
travelers who appreciate a trip focused on history,
culture, and food & beverage.

Increase economic performance with elevated
visitor stays across mid-week and slower seasons,
resulting in more sales tax and TOT tax.

Diversify experiences and activities that visitors
are aware of and engage in.

Secondary Goals:

Increase awareness through advertising and an
emphasis on social media engagement.

Break into younger audience segments.

Position Solvang as more modern and accessible.

Drive increased number of website visitors.

Increase engagement on social media and
website channels.

Build upon Solvang’s brand as its own
destination within SYV.

Strategic Objectives:

Increase consumer awareness of Solvang
and position the destination as a multi-night
destination experience.

Drive midweek visitation to Solvang during peak
periods, and higher numbers of visitors overall
during slower seasons.

GOALS
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Success should be measured on two levels:

Destination and Marketing-Level Measurements.

Destination-Level Measurements
Annually, leverage the Visitor Center counts
to evaluate general visitor volume and
desired increases.

Aiming for Increase in Visitor Center
numbers in target months:

September - November and January - March
On the City management side, Solvang should
work closely with the Chamber to establish a
system with stores and hotels to measure Sales
Tax and Mid-week Occupancy. Alternatively,
the City can invest in Destimetrics or a similar
measurement tool to evaluate occupancy rates
week-over-week.

When that system is implemented,
the measurements which should be
monitored include:
• Sales Tax
• Increase in Sales tax
• Increase in TOT Tax
• Tax revenue increases should be measured
from Visit Santa Ynez Valley whenever possible
• Mid-week occupancy and off-season
occupancy
• Increase Hotel Occupancy
• Weekly occupancy activity
uniform across week
Marketing-Level Measurements
Increased Awareness, Perceptions,
Knowledge, and Engagement with
Solvang as a tourism destination.

Key Performance Indicators (KPIs):

Paid: Paid Media Impressions, Number of Clicks,
Cost Per Click (CPC), Click-Through Rates
PR: Earned Media Impressions, Earned Media
Message Pull-Through, positive sentiment,
increased share of voice
Social: Increased Social Media Engagement,
increased target followers, increased number of
social engagements (likes, comments, shares)
Web: Increase in Website Visitors, Increase traffic
in Bay Area, Bakersfield/Fresno regions

MEASUREMENTS OF SUCCESS
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SECTION 7
F Y 2 3 I N T E G R AT E D A C T I O N P L A N
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The overarching strategy is to drive targeted
visitors to the SolvangUSA website from all
marketing channels. That is the most important
asset, and should be leveraged to capture and
retarget audiences effectively.

All ongoing touchpoints are looked at from a
holistic perspective with the ultimate goal being
affecting increased travel to Solvang.

Fiscal Year 2022-23 represents an important
timeframe for Solvang. Now that the destination
is expanding its work in destination marketing
to strategically attract travelers, this year is
critically important for laying a foundation that
will be built upon for years to come.

Each of Solvang’s marketing channels should
build toward the stated attraction strategy
– driving users to the website for ongoing
engagement and, ultimately, visitation. Below,
we have shared the objectives, strategies, and
tactics for each marketing channel.

MEASUREMENTS OF SUCCESS
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Creative Objectives
• Leverage new Solvang brand identity to
establish and elevate the brand.
• Build on new creative campaign concept
and branding to engage potential visitors.
• Expand messaging to strategically position
Solvang to its target audiences
Creative Messaging Opportunity:

Highlight the Region
While Solvang is the iconic gem of the
region, well-known and beloved by the target
audience, it also has a limiting perception as
a “day-trip destination” - a quick destination
experience that can either be taken in over a
weekend, or a day-trip from Santa Barbara or
Los Angeles.

Solvang should strategically align with the
messaging of Visit Santa Ynez Valley to
more prominently “own” the region – that is,
emphasize the access from Solvang to wine
country, outdoors experiences, old west, and
more. While we want to ensure we are driving
to Solvang rather than elsewhere, we have a
better chance of a visitor expanding their stay
if they plan a day elsewhere in the Santa
Ynez Valley.

To this end, Solvang social media should
feature the Santa Ynez Region on a regular
basis – 2-3 times per month – and the City
of Solvang and Santa Ynez Valley should
collaborate wherever possible. See more in
Section 8 under “Partnerships.”

CREATIVE AND BRANDING
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In Summer 2022, The Abbi Agency will build out the “Like Denmark, Only…” campaign to be used across channels. The campaign will leverage videos from previous agency, with connecting tagline to tie everything together.

Concept Description: A vacation to Denmark is daunting.

First there’s the passports, and then the plane ride. And when you arrive chances are you’ll step out of the airport into a classic Nordic drizzle, or into a breeze that will explain why windmills are famous along the Baltic coast. Here’s where Solvang stands out. Enjoy a full dose of Danish culture, and all the delights of a Denmark village, all in sunny Southern California just a short drive away. This campaign highlights the best-of-both-worlds reality of Solvang — incredible Southern California weather and surprising Danish delights all in one mind-bending blend of geographies and cultures. The “Like Denmark” campaign has the ability to expand and adapt to highlight different competitive advantages of the destination, morphing from “Like Denmark, Only Sunnier” to “Like
Denmark, Only Closer” and “Like Denmark, Only Hoppier” to highlight the convenient Southern California location of this alluring Danish village.

The concept will use a few primary taglines:
• Like Denmark, Only Closer
• Like Denmark, Only Hoppier
• Like Denmark, Only Sunnier
• Like Denmark, Only Chardonnary-ier
Campaign Creative Copy:

Wine and windmills? Seek out Solvang, a Danish village set right in the middle of Southern California wine country. Here you’ll be transported
to the beauty of a Danish village without ever leaving the state.

Welcome to the Danish Capital of California.

Call To Action: See Solvang
CREATIVE CAMPAIGN:
“Like Denmark,
Only…”
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Surrounding this campaign, The Abbi Agency
will create:
• Campaign Branding and Guidelines
• Copywriting and Editing
• Production of Creative Materials
Creative Materials
Videos - use modified versions of the Cogs
& Marvel videos with “Like Denmark, Only…”
intro and outro cards, incorporating campaign
branding
Digital Banners - leveraging multi-layered
created photos featuring target audiences
Website Landing Page - To support the
campaign and align with campaign branding
Based on build-out and available resources, the
campaign may have one landing page to be
updated seasonally, or one landing page per
persona (three total) with evergreen content.

Print Ads - for any pre-purchased or citypurchased ad space Social Media Ads - which take a deeper dive
into seasonal and real-time content, leveraging
carousel ads for multi-experience features
“Like Denmark, Only…” Campaign Content
Extension
Through website and social media, the “Like
Denmark, Only…” campaign will be carried out
with a series of supporting content. This will
include:
• Series of blog posts and/or itineraries
• Carry blog posts or itineraries through
social media with reels and galleries
• “A Danish Minute” social media series
Photography and Videography
Photography and Videography will be captured
in February 2023 to align with the new creative
strategy and campaign branding and support
brand pillars and experiences.

CREATIVE CAMPAIGN CONT.
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Public Relations Evaluation
and Strategic Approach
In recent months and years, the City of Solvang
has had some great media hits from regional
and national outlets. However, compared to
competitors, there are fewer media placements
and stories overall that are solely about Solvang
than other destinations. By strategically hosting
media in key timeframes and creatively pitching
around Solvang’s year-round experiences, the
destination can expand the number of stories
that are focused exclusively on the destination.

Solvang has an opportunity to capitalize on
listicles like “6 perfect spring break road trips” or
“The Best Christmas Towns in the United States”
to pitch a feature story on Solvang outside of a
roundup article. Other themes noted in Solvang
coverage include charming small towns, focus
on wineries, event- and holiday-driven content
and press trip content. Solvang currently has a
healthy mix of regional and national media, with
regional placements focusing on events, specific
businesses, and other details while national
media contains more of those roundup stories.

Media coverage in the last two years is
not reflected on the media page on the
website, and no inspirational content exists
in this section for journalists.

PR Strategic Opportunities
For FY 2022-23, Solvang should focus on several
opportunities in order to expand on the success
of current press coverage as well as create a
strategy to hone in on the identified audiences.
• Continue to pitch Solvang to roundup and
listicle articles, but also expand on those
placements for a feature story of Solvang.
• Target broadcast television in a strategic
way for a more visual experience of Solvang,
as well as a bigger opportunity to produce
syndicated content
• Target journalists writing about meetings
and conferences to leverage a mid-week
travel audience
• Capitalize on marquee events in
national publications
• Expand FAM trips to bring journalists inmarket who serve our target audiences - one in each target growth season.
• Target drive markets like LA, Bay Area,
Central California, Bay Area and Southern
Nevada.
• Overhaul the media page on the website
to include a gallery of images, inspirational
itineraries, media outreach directed at the
agency and up-to-date media placements.

Public Relations Goal:

The overarching goal is to position Solvang as
the best destination for travelers who appreciate
a trip focused on history, culture, and food &
beverage. Public relations is all about driving
awareness, and showing audiences the range of
experiences to be had in Solvang while inspiring
them to take the next step and start researching
a trip to Solvang.

PR Objectives:

Secure individual media visits (IMVs) in identified
audience sectors around key timeframes - two
annually (one in fall, one in early spring) to bring
pillars to life
• Leverage media to reach Solvang’s target
drive-market audiences (San Francisco/Bay
Area, Bakersfield/Fresno, Los Angeles)
• Leverage marquee events to create media
opportunities
• Increase drive market awareness of the
unique aspects of Solvang
• Garner national media coverage and
accolades for broader awareness
• Increase number of broadcast, digital and
print placements with 50% or greater
share of voice
• Increase features in roundups and
listicles around key annual timeframes
and new markets

PUBLIC RELATIONS
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PR Key Performance Indicators
• Earned Media Values from placed story
and hosted visit
• Share of Voice compared to competitive set
• Story sentiment
• Ensure at least one key message is pulled
through in each piece of earned media.
• Aim to secure backlinks in at least 50% of
placed media features with average domain
authority of 60 or above.
• Aim for owned media features which focus on
overnight and midweek stays.

Ongoing PR Strategy and Plans
Solvang will implement a targeted and
performance- driven storytelling approach to
public relations, ensuring that earned media
stories are in collaboration with overall marketing
initiatives and target audience segments.

The Abbi Agency will employ its three-tiered
public relations strategy to promote Solvang as
an iconic California destination, enticing visitors
to book overnight, midweek, and shoulder-season
stays in the Danish village.

Our strategy will incorporate key themes, brand
pillars and messaging in alignment with other
marketing channels, and will be anchored by
the goal of driving potential travelers back to the
website for direct bookings and trip-planning
information. The team will incorporate primary
pillars into our outreach, offering a holistic view of
destination experiences.

Solvang will achieve earned media coverage by
utilizing the following strategies and tactics:
• Timely and individualized media pitching
to Primary (Bay Area, Bakersfield/Fresno)
and Secondary (Los Angeles) geographic
audiences
• Individual Media Trips (IMTs)
• Event PR surrounding Solvang’s annual
happenings
• Press releases and roundups
• Working with local businesses and
community, as well as regional tourism
marketing partners (Visit Santa Ynez Valley,
Central Coast Tourism Council, and Visit
California).

Individual Media Visits (IMVs)
With every IMV, our focus will be building
itineraries that capture the essence of Solvang
and its pillars. Each itinerary offers opportunities
to incorporate key themes, marketing initiatives
and the history of the destination while driving
backlinks to solvangusa.com to increase SEO. For
journalists who don’t qualify for a hosted visit, we
will provide itinerary recommendations, press
materials and media rates (when applicable).

Success will be measured through the amount of
earned media resulting from the trip.

Additional PR Strategic Initiatives
Update Press Room - add multimedia content,
and update seasonally, modernize the design.

Establish and Maintain Partner Interactions -
with businesses within Solvang as well as Visit SYV
and Central Coast Tourism.
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Paid Media Goals and Objectives
• Primary Goal: Generate Brand Awareness
among target audiences
• Secondary Goals:
– Re-engage during Planning Phase to connect
visitors with local businesses
– Re-engage during trip planning and trip (and
after) to capture long-term Solvang visitor
Paid Media Strategy
• With Summer occupancy levels consistently
high, the paid media strategy will look to
engage travelers and promote visitations in
the slower parts of the year.
– Specifically aiming to grow number visitors in Fall
(September - November) and Early Spring (January
- March)
– Look to engage travel during the slow part of
the midweek as well as the slower parts of the
shoulder season
• Select media buys that will accurately reach
and engage potential travelers to Solvang.
• All digital buys will be fluid and optimized to
the best performers.
• The list of media channels will be considered,
planned, and negotiated. The final selection
will be based on committee feedback,
creative integration, targeting capabilities,
market reach and cost efficiency.
• Campaign will direct people to either a
landing page on the Solvang website, or
specific internal pages that are closely
aligned with the intended audience and the
content of the advertisement to ensure that
users are finding the information timely and
relevant.
• Continue to maintain the increased
momentum from the pandemic by reaching
the most travel ready consumers as well as
informing them of Solvang experiences
Paid Targeting Strategy
To create the strongest potential impact among
target audiences, Solvang will focus its paid
strategy solely on digital channels for FY 2022-23.
• Targeting: Gen X and Millenial Family,
Groups and Couples
• Geographic Seasonality
– Summer (April - August; JuleFest) - target Bay
Area, goal to grow number of stays
– Position as home base for Santa Ynez Valley
– Fall and Spring (Sept-Nov and Jan-Mar) - target
Los Angeles, Bakersfield / Fresno
– Position as Secret Season - Solvang Secrets
– JuleFest (Oct - Dec) - target Bay Area,
Bakersfield / Fresno
• Paid Channels
• Display Ads - Top-of-funnel awareness and
consideration efforts that reach audiences
and encourage education and engagement
around key actions, to disseminate content
strategically, and move users to the website
to book travel or enjoy an activity.
• Search/SEM Ads - Reach potential visitors
within the planning and booking stages,
serve ad copy that delivers key messaging for
motivating booking conversions.
• Facebook, Instagram, Pinterest, YouTube
– Awareness: Recommended mix of video and photo
assets tailored to each interest.
– Retargeting: Serve ads to individuals who have
visited the website or engaged with content
to keep the campaign top of mind and offer
incentives.

Gen X and Millennial Family, Groups, Couples
• Display Ads
• Pinterest Ads - Awareness
• Facebook & Instagram Ads - Awareness
• Search Ads
• Facebook & Instagram Retargeting Ads
• Facebook & Instagram Follower Ads
• Newsletter Subscriber Ads
Upper-Funnel - Dreaming
Lower-Funnel - Planning
In-Market - Engaging
Paid Key
Performance Indicators
• Increase in web visitors from
Primary Target Audience
• Increase in website traffic during
Target Growth Timeframes (Fall
and Early Spring)
• Increased number of Newsletter
Subscribers
• Number of Impressions
• Number of Video Views
• Number of Clicks
• Click-Through Rate (CTR)
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Social Media Evaluation
and Strategic Approach
Solvang has a solid following across all accounts,
with Instagram as its top-performing platform. As
a scenic and unique destination experience, its
users appreciate the aspirational content featured
on its platforms. Based on comments posted
on both Facebook and Instagram, travelers and
locals alike are interested in events, supporting
local shops, dining at restaurants, and creating a
checklist of unique activities. Many also mention
their appreciation for the destination’s arts and
culture, its unique personality and location, and
its history. By utilizing popular social media trends
and diversifying its content, TAA will amplify these
efforts to increase excitement, encourage travel,
and position Solvang as a top destination across
the country.

Current followers are from southern California
predominately – there is opportunity and goal
to expand top followers to include Bay Area
California as well.

Social Media Strategic Opportunities
By establishing and maintaining a consistent
posting cadence, Solvang may place favorably
in complicated the algorithms of Facebook and
Instagram. On all platforms, the best performing
content focuses on scenic photos, activities,
and places to go in town. The content itself is
rich and valuable for its travelers. By applying
best practices such as tagging partners, using
hashtags, and sharing great photos and videos,
the City of Solvang is able to garner more eyes
and engagement on its content.

SOCIAL MEDIA &

CONTENT STRATEGY
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The main areas to continue Solvang’s growth on
social media are:
• Establish and maintain consistency in
posting cadence across platforms;
• Integrate the unique tools available per
platform to help drive engagement and
audience growth;
• Increase variation of content posted to
include trending content.
• Maintaining consistent branding across all
platforms:
– Updating each platform with the same profile and
cover photos with correct branding and logo
– Evaluate the current branded hashtag
#SolvangUSA and continue to use in posting
and added to the Instagram and Twitter profile
biographies.

Social Media Objectives and
Key Performance Indicators
Objectives
• Position Solvang as a unique, Danish
destination with one-of-a-kind experiences
focusing on food and beverage, activities,
events, history, and culture.
• Showcase the broad range of experiences
and specific attractions available year-round
in Solvang
• Communicate sense of place for visitors,
including Solvang as the access point to the
Santa Ynez Valley region and proximity to
Santa Barbara.
• Drive midweek engagement with
real-time promotion.
• Leverage popular events, namely JuleFest,
to capture and engage with audiences in
other seasons.

Key Performance Indicators (KPIs)
Quarterly
• Increase social media engagement by
5% each quarter
• Increase impressions by 10% for target
growth timeframes
• Grow audience by at least 5% on each
platform, Specifically increase number of
followers in Los Angeles / Bay Area / Fresno -
Sacramento - Bakersfield regions
Annual
• Increase share of voice through
impressions with a 10% increase YoY
• Encourage midweek travel through
social narrative, especially during
shoulder seasons, utilizing social trends
to increase engagement
Social Media Content Approach
Through Solvang’s social media channels, we
want to inspire and encourage bookings for
future travel, especially in the fall and earlyspring target timeframes. Social media should be leveraged to convey the vast variety of activities
and specific experiences in and around Solvang
as we continue to position the destination as the
hub to the Santa Ynez Valley.

Showing the variety of activities, dining and local
shopping in and around the city will encourage
visitors to increase their length of stay. The goal
is to increase Facebook likes (15%), Instagram
followers (20% increase) and Twitter followers
(10%).
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A variety of tactics will be explored to increase
engagement on different platforms including but
not limited to:
• Reels - Sharing an expansive look at outdoor
adventures, local dining options activities
in action in 30 seconds or less will catch the
fleeting attention of most.
• Instagram Guides - Inspirational thread
content to serve as travel guides to inspire
off-season travel / mid-week stays.
• Content Series - Social media content series
will be developed to bring the “Like Denmark,
Only…” campaign to life on an ongoing
basis across social channels. Concepts to be
expanded include:
– A Danish Minute - Short deep dives on the Danish
history and stories behind certain attractions;
campaign alignment in voice and design
– Clog it - clog dancing series at different locations
throughout SYV and Solvang
– Solvang Questions - answering some of the
questions from visitors in short-form video series
– Solvang Hidden Gems - “Secret Solvang”
– Series to promote lesser-known “gems” and
experiences during springtime
– Roll out January-March
– Danish Delights - Taste of Solvang
– Align with Taste of Solvang in March
In-Market Alignment and Business Promotion
To align themes at the destination level
and in-market, on a quarterly basis Solvang
should distribute a survey to businesses and
regional partners asking for any visitor-relevant
information which could be shared to social
media. On this form, we would include themes at
the Solvang destination level to ensure businesses
can align with our themes thoughtfully.

The Abbi Agency will coordinate with the
Solvang Chamber to determine best format and
timing for these surveys, but ideally four will be
distributed per year.

Social Media Posting Themes,
Cadence and Calendar
Posting Themes: Posts should align with pillars, as
well as other seasonal and visitor-related content:

Relevant Visitor Questions to Inspire Social
Media Content - pulled from the Visitor Center
report, the most important themes and topics to
educate visitors on via social media and content
include:
• How do I get to Solvang? From Santa
Barbara? From Los Angeles?
• What are the “cant-miss” items in Solvang?
• Where can I go get a free map of the town
and area?
• Where/how do I go wine tasting?
– In-Solvang tasting rooms
– Add-on a day to experience dozens of
wineries in the Santa Ynez Valley!
• Deeper Dive Guides on Key Experiences:
– Trolley
– Danish Flavors - Guide to Danish Food and Sweets
– Sweets and Treats - Aebleskiver and
Bakery/Pastry Experience
– Museums, Cultural and Historic Sights to see
– Most Authentically Danish Solvang Experiences
- Visitor Center, Restaurants, Stores, Language
Museums/History
–
– Scandinavian Experiences - Norwegian,
Dutch, Danish and more
–
– Strange Solvang - Quirkiest experiences
(Ostrich Farm, Tiki Bar, etc.)
• Itineraries
– Family
– Romantics
– Friends and Groups
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• Differences between Danish and
Dutch
• Getting Around Solvang - Mokes,
Surreys, Trolley, Biking, and On Foot
• JuleFest Guide - where to stay,
what to eat, other Danish holiday
experiences
– Family JuleFest Itinerary
– Couples or Groups JuleFest Itinerary
• Santa Ynez Valley Getaway - explore
the cute towns near Solvang
• Leverage well-known cultural
features - Sideways and
Vanderpump Itineraries in Solvang
• Focus on content like free parking,
clean public restrooms, city of light,
sunny weather, Christmas tree
lights in the park, festivities, and
Danish Days.

Weekly Posting Calendar - The following social media posting calendar is not intended to provide prescriptive daily posts; it is intended to provide inspiration to ensure that all destination pillars are evenly featured and audience engagement is maintained on an ongoing basis.

The Abbi Agency’s social media team will
incorporate seasonal themes and shift this
monthly calendar as needed.
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SolvangUSA.com Website
Observations and Insights
The Solvang website makes use of some modern
website design and fundamentals but misses the
mark in some key areas. The Homepage is cluttered
with menus on either side of the screen, while the
main portion of the page is void of any information
making it look unfinished and deterring visitors from
exploring the rest of the website. Additionally, high
quality images and weak code have led to slow page
load times likely resulting in a high bounce rate.

The device usage skews heavily towards mobile users
where the target destinations are “Where to stay”
and “What to do” suggesting that users schedule
their visits from their mobile devices. Ensuring
a clean mobile experience with fast load times
and relevant information will be key in securing
future tourism. Overall, the website works and
functions very well. Each of the links work and house
relevant information, but the home page is void of
information making it appear as if the rest of the
website would
be the same.

From an SEO Standpoint, the Domain Authority (54)
is fairly moderate, but on the weaker side. Adding
Canonical Tags will be the quickest way to boost
Domain Authority. With a stronger Domain Authority
the solvangusa.com site will have the opportunity
to make use of the Top 10 Keyword Opportunities
table allowing for the acquisition of low-difficult
keywords with high volume-add. And, increasing the
number of external links (currently: 3.7k) will support a Domain Authority increase. Altogether these
changes will bring in more website visitors.

FISCAL YEAR 2022-23

WEBSITE PRIORITIES
• Evolve design and content to provide a better
and curated experience to the visitor.
• Work with partners and Marketing Manager
to ensure website is kept up-to-date with
relevant information.
• Establish and refine key web pages to
drive content
Website Objectives
• Increase page rank to position 1-5 for 5-10
keyword opportunities that fit within overall
target strategy.
• Increase Domain Authority to 60
• Improve site speed
• Decrease bounce rate to 65% or lower
• Resolution of technical on-site errors impacting
SEO
• Increase non-direct site traffic source to 30-40%
• Increase total website visits by 25%, comparing
FY 22-23 to FY 21-22
• Website Key Performance Indicators
• Improved User Engagement on the Website
• Improved Technical Site Performance
• Increase Search Visibility Amongst Intent-rich
Queries
• Increased Referral Traffic from Other Marketing
Focused Initiatives
FY 2022-23 Website Implementation
For Fiscal Year 2022-23, The Abbi Agency has
identified a series of three Implementation Projects
to be addressed by the Digital Experience team.

These will allow the current website to be leveraged
for at least the following year, and ensure best
stewardship of the City of Solvang’s resources.

SOCIAL MEDIA &

CONTENT STRATEGY
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IMPLEMENTATION PROJECT 1:

HOMEPAGE AND TECHNICAL

UPDATES
The current Solvang home page deters visitors
from continuing on with their session with a
look that appears unfinished leading users to
believe that the rest of the website would also be
unfinished. In addressing the homepage, several
points will be focused on:
• Redesign homepage to include immersive
and inspirational visuals of Solvang as a
destination
• Incorporate timely, seasonal content and
upcoming events
• Feature itineraries relevant based on time of
year of persona targets
• Include key information to establish a sense
of place - including “Getting to Solvang”
section and “Getting Around Solvang” Add
place-making graphics and information to
the homepage
– Identify nearby airports and establish that Solvang
is “Located in beautiful Santa Barbara Wine
Country, 130 miles north of Los Angeles”
• Opportunity to show a different homepage to
visitors in-market vs. out-of-market
– Many of the hotels feature internet connection
that drops a visitor on the homepage of the
website
– Homepage evolution could leverage these
audiences individually - they are at a different
phase of the travel lifecycle than others who we
are driving to homepage
Technical Updates to Improve User Experience:
• Technical:
– Extremely long page load times and average
session durations lead to increased bounce rates.

To address this cleaner code will need to be
implemented, as well as lower quality images on
each page.
• Content & SEO:
– Addressing missing Canonical Tags will be a
quick way to increase Domain Authority giving
the opportunity to acquire 10 low-difficult buy
high-volume keywords that will increase overall
site traffic.
• User Experience:
– Extremely long session
– Add information to the home page, as its current
state deters users from exploring the rest of the
website.
– Add information to the About Us section to inform
the user of who you are and what you are about.
• Other Improvements:
– Fix Nav Bar
– Add events and update details
– Remove “car-free” promotion - under “how to get
to Solvang” section
– Add link to Visitor Guide directly on website
– Add newsletter submission pop-up for
2nd page visited
IMPLEMENTATION PROJECT 2:

NEW BRANDING
• Incorporate campaign branding elements
throughout website, especially on homepage
and any other pages driving paid traffic from
campaign elements.
• Build out landing page(s) to feature creative
campaign.

IMPLEMENTATION PROJECT 3:

RELEVANT AND

SEASONAL CONTENT
Get Events Up-To-Date
•
Add Marquee Destination Events by end of
September
• Create a system and workflow for other
events to be submitted to website
Create a series of website content and posts that
include a mix of:

1. Most FAQs from Visitor Center

2. SEO-targeted terms and searches

3. Seasonal and event-centered content

4. Campaign-supportive content
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Add topical information and content around the
visitor center inquiries, specifically incorporating
the themes and questions expanded under
“social media.” The JuleFest campaign will be
provided additional marketing support in order to
best leverage the event.

JuleFest Objectives
Establish thoughtful strategy to engage certain
target audience segments around event theme
and experience.

Leverage itineraries and trip ideas to expand
experience beyond just the event, driving
overnight visitation.

Target Audience:

Family Memory-Maker and Group Getaway
Bay Area and Fresno-Visalia
Situation and Opportunities: This is Solvang’s
well-known, beloved event. We have an
opportunity to capture and engage this audience
to bring them back for future trips in slower
season, as well as to encourage them to extend
their trip. By targeting a longer-haul traveler, we
are more likely to encourage them to turn their
JuleFest experience into a full-fledged trip.

JuleFest Plan
Embed JuleFest into all aspects of marketing
for the City of Solvang for the months of
October - December:

Media outreach to include:
• One (1) Press Release
• 3-month pitching to target regional
publications
• Place on regional event calendars
• Coordination with any attending journalists
• Secure and host one IMV
Social Media:
• Event creation on Facebook
• Social media giveaway
• Advertising support
• JuleFest Countdown series
• Creative and Paid
• Develop event flyer, advertising assets to
align with visuals from brand and campaign
• Use geofencing to capture engaged audience
as newsletter subscribers - potential to create
offer or deal
Webpage:
• Redesign to align with Solvang branding, can
be JuleFest colors
• Provide more information beyond just the
dates of individual events, including where
to stay, how to get to Solvang, other things to
do, and ways to round out a trip
Content:
• Landing Page development,
updating or blog feature
• One Itinerary - 3-day Winter
JuleFest Getaway
•
One “Guide to JuleFest in Solvang” -
all o.f the parking and other details
you’ll need
EVENT MARKETING: JULEFEST
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SECTION 8

R E C O M M E N D AT I O N S FO R

T H E C I T Y O F S O L VA N G
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In this moment, City of Solvang is taking a meaningful step in its tourism marketing efforts. By bringing in The Abbi Agency as a marketing partner bringing on a Marketing Manager internally, the destination is poised to move all marketing efforts ahead with one unified voice.

The Abbi Agency has provided recommended roles and
responsibilities for each of the entities working to support Solvang tourism, as well as recommended future-year
marketing opportunities.

ROLE OF MARKETING

MANAGER
As the City of Solvang brings on a Marketing Manager, and based on this role’s access and proximity to other City functions, they should become an intermediary between the City and any marketing entities. Below are recommended functions to be handled internally by the Marketing Manager vs. marketing agency.

Internal Marketing Functions
• Management of info@cityofsolvang email
address and film licensing
• Monthly email newsletter management and distribution
• Day-to-day website changes
• Website business and partner feature management -
review and approve
• Website event submission management -
approval and publishing
• Monthly updates to Tourism Advisory Committee
• In-person support on social media and media hosting
initiatives, as needed
• Event management
Agency Marketing Functions
• Annual Creative Concepting
• Website updates to key target pages for campaigns, paid advertising, and SEO purposes
• Quarterly and Annual Reports and presentations to TAC • Social media management
• Public relations outreach and management
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Regional: Visit Santa Ynez Valley
Visit Santa Ynez Valley (SYV) is a well-established
brand in the California Central Coast, with a
robust marketing program targeting drive- and
flight-market travelers. The City of Solvang can
and should collaborate with Visit SYV whenever
possible, as the reciprocal cross-promotion can
only stand to benefit and grow the audiences of
both destinations overall.

Visit SYV Strategic Insights:
• Visit Santa Ynez Valley targets the Los
Angeles drive market primarily - 80% of
targeting goes to drive market while 20%
goes to flight market
• SYV has observed that Bay Area stops at Paso
Robles,
but they are trying to grow the north and
encourage to visit SYV
• Social Media: Facebook - 18.5k followers;
Instagram
• - 12.5k followers
• Focus on wine, outdoors, Solvang, UGC,
Taste of SYV and food
• Goal is to grow mid-week visitors
Of SYV’s six communities, Solvang is the most
well-known and distinctive – the gem of the
region. With great name recognition, Solvang
must overcome its “day-trip” perception to extend
the length of a traveler’s stay.

To this end, there is a key opportunity in
positioning Solvang’s access to the entire
SYV region of experiences throughout its six
communities: Ballard, Buellton, Los Alamos, Los
Olivos, Santa Ynez, and Solvang.

Solvang should strategically align with the
messaging of Visit Santa Ynez Valley to more
prominently “own” the region – that is, emphasize
the access from Solvang to wine country,
outdoors experiences, old west, and more. While
we want to ensure we are driving to Solvang
rather than elsewhere, we have a better chance
of a visitor expanding their stay if they plan a day
elsewhere in the Santa Ynez Valley.

Further, the Solvang brand should collaborate
wherever possible with Visit SYV, including the
following several opportunities:
• Share launch of new campaigns, itineraries,
or other major information, with promotional
assets (photo, graphic or video)
• Share relevant web links with SYV and
add relevant links to Solvang website for
reciprocal engagement/SEO support
• Find ways to participate in and promote Taste
of Santa Ynez Valley
• JuleFest - provide information, promotional
assets, messaging points, and ideas for
additional collaboration.
• Media hosting - anytime a journalist wants to
explore beyond Solvang, coordinate with the
Visit SYV team to establish the full regional
itinerary.
• Feature SYV regional content 2-3 times per
month on Solvang social media channels,
tagging Visit SYV’s pages and #SYVibes, and
especially promoting Santa Barbara Wine
Country.
• Assets and Visuals - Visit SYV has offered to
share photography and video assets on an
as-needed basis, The Abbi Agency team will
reach out as needed.
• Align with messaging around “Santa Ynez
Valley” or “Santa Barbara County” to ensure
distinction from the municipalities of Santa
Barbara or Santa Ynez

PARTNERSHIPS & COLLABORATION
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Ambassador Collaboration
On a regular basis, Solvang should provide updates and
campaign assets to a group of “ambassadors” who can
assist in destination amplification.

Ambassador Opportunities - In-Market:
• Visitor Center
• Kilt Guards
• Solvang Chamber of Commerce
• Members of Solvang
The role of the DMO is to elevate and highlight
businesses, making it easy for visitors to find and
connect with the businesses they are looking for. To
this end, the City of Solvang and The Abbi Agency
should collaborate regularly with the chamber and
ambassadors on key programs, including:
• Community Survey - In summer 2022, a survey was
distributed to community members and business
owners for their insights to inform marketing.
• Quarterly Form - we’ll send out with our themes,
asking for photos, updates, specials, promotions,
events, announcements, and anything else visitors
should know. These can be shared on social media
and PR pitches.
• Asset Sharing - Upon launch of new campaigns,
itineraries, or other major information, share via
email with promotional assets (photo, graphic or
video)
• Annual Report - Chamber is our connection to
locals - provide updates and on an annual basis,
release “annual impact report.”
The Abbi Agency has worked hard to involve the
community upfront and create relationships between
the DMO and businesses. During the immersion tour
and previous trips, the team visited more than 50 local businesses, restaurants, hotels, and experiences. We
have established contact with several more, and are
working to open doors on a long-term basis to support
public relations and social media features.
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While this marketing plan specifically focuses on
Fiscal Year 2022-23, The Abbi Agency has several
ideas for the City of Solvang to leverage in future
Fiscal Years in order to drive visitation.

Influencer Hosting
• Either a paid with content/talent built in, or
service-for-cost exchange
• Influencer campaigns can be launched to
support target timeframes and specific
campaign initiatives
Expanding the partnership with Santa Ynez
Valley on further initiatives, including:
• Purchasing additional advertorial and/or
campaign-focused features on website or in
Visitor Guide
• Partner to attend trade show(s), including
IPW to begin getting in front of flight market
audience
• Pop-up Events with Visit Santa Barbara in
target drive markets
• Partner on collaborative paid opportunities in
the Bay Area
Interactive In-Destination Experiences
• Bandwango campaign experience buildout for digital business feature map and/or gamification of exploring specific itineraries
• Pair with Owned Map, Collateral assets
• Creating a digital version of audio tour
• Danish Discovery Pass; Taste of Solvang, etc.

Ongoing Content Development and SEO
Maintenance
• Monthly blogs and newsletters - after we
spend this year building the base with
campaign-supportive itineraries and growing
newsletter subscribers
• Blogs and website content would be built
and developed based on SEO goals and
targets
• SEO maintenance from technical standpoint
to support destination and strengthen
Domain Authority
Multimedia Social Media
• Target Gen Z and Millennials through
expansion to TikTok and investment in shortform videos • Partner with influencers for additional TikTok
and short-form video feature opportunities
Brand Refresh and New Website
• After the initial year with new brand
messaging from campaign, Solvang should
take the time and investment to revamp its
brand and website
Chamber Collaboration - Solvang Wine & Beer
Experience or Other Maps
• Leverage bandwango to build this out
virtually and create campaign around it, Taste
of Solvang or another thoughtful timing
(Chamber SOW pg 3)
LOOKING AHEAD:

FUTURE-YEAR INITIATIVES
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Paid Media Plan Expand into Traditional Tactics
• For FY 2022-23, it is recommended to focus
the $54k of paid media buy strictly to digital
channels, this will enable most specific
monitoring, analysis, and largest potential for
impressions.
• In future years, the media plan can and should
incorporate traditional media tactics as possible,
including print and out of home opportunities.
• Advertorials or native content should also be
added to the paid plan, especially in support of
campaign content or any map-type features.

Larger Investment in Research and Measurements
• After 2-5 years of work, Solvang should
invest in research to better understand the
target audience and limiting factors and/or
measurement to gague success of marketing
efforts in increasing awareness, improving
sentiment, and growing visitation in target
timeframes.

Community Annual Report Event
• For a future marketing milestone, Solvang should
gather community and business leaders to
provide an “Annual Report” and unveil upcoming
marketing campaigns
• This could include a future brand or website
refresh, or new creative campaign
• It is recommended to prioritize this Community
Event in FY 2023-24.
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SOLVANG, CALIFORNIA | 2022-2023 MARKETING PLAN
©2022 THE ABBI AGENCY 47
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SOLVANG CITY COUNCIL
October 24, 2022
Agenda Item 6
Discussion and Possible Action to Adopt a Resolution Modifying Drought Regulations Penalties

PUBLIC COMMENT RECEIVED
From: Liz OOrona
To: City Clerk
Subject: Oct 24 City Council Agenda - Public Comment submission Date: Friday, October 21, 2022 1:00:37 PM
City of Solvang, Mayor and City Council, City Manager:

I would like to submit a Public Statement specifically to provide considerations on the October 24, 2022 published Agenda for Item 6, consideration of Action on modifying the drought regulation penalties and point out the concerns from both businesses and residents of Solvang.

First the Penalties were invoked at the same time of the Water Rate increases compounding the challenging financial impacts on water consumers in the City.

While it is recognized that the State has obligated us under drought reduction conservation, the targets are extremely difficult to hit in such a short window, making the avoidance of cost increase a significant burden. However, the penalties are different for businesses than for residents.

If the City is serious about rolling back business penalties, the resident penalties require equitable consideration for rollback. The Penalties for Residents are specifically tied to consumption volume, not tied to the actual conservation target, like the Business penalties are. Penalties rates or any water rates must directly correlate to the cost to provide the service. It is not clear that the 1.5x and

2.0x multipliers have any connection to the cost to service by the City. These Penalties will not likely survive a challenge under Prop. 218 where water rates must show detailed relationship to the increasing costs to provide the (same) water. Especially with the different penalty structures for business and residents, it will be difficult to defend why different calculation methods are used to arrive at the penalty fees.

The city should take more time to realign conservation objectives to something that is a function of hitting that target or not, but not tied to actual water consumed. And while that time it taken, to pause the Penalty rates for businesses and residents alike.

There is a second point that may be saved for another meeting/agenda, but the conservation targets should take into consideration Lot Size for Residential Class of consumers. The target of 18CCF or 14CCF under drought is not realistic and introduces stress and cost around maintaining trees, canopy, brush and other foliage where some greater water use is already grandfathered into the land use - where constraints can be applied for sure, but hitting the average targets that statistically include much smaller dwellings with no land or yard are not apples to apples comparisons.

Thank you,
Elizabeth Orona
From: Charlie Schaffer
To: City Clerk
Subject: Request to speak Monday
Date: Friday, October 21, 2022 5:12:10 PM
Hello
I would like to speak a the meeting on Monday. Below is the basic message I would like to put forth.

I am a new homeowner in Alisal Ranch, since 2021
We moved from another area on SYV and immediately noticed an increase in our water bills.

While our lot size is larger, our new home means we are grandfathered into preexisting landscaping, preexisting trees and an obligation to meet certain maintenance and appearances by our CC&As.

The water rates and penalties have resulted in water bills at $600 and $1200 in August and September. This is simply not sustainable.

While many will suggest we are in the class of water abusers, we are not resisting conservation, in fact we are all on board. However, since water is considered a property related fee they should be cost sensitive and relative to what is essential to maintain the land.

The City of Solvang did not consider Lot Size in the rate setting and Penalty fees. It feels like owners of larger lots are overly penalized.

Reducing our water consumption to the first tier target at 14CCF genuinely does not apply.

We would ask the City to consider the fact that my property and all the other 60 Alisal properties are positioned and and form the City's border to the most open contiguous space of chapparel, oak, and free land that is not irrigated in any way and that has little brush or fire maintenance. Many of us are already living in heightened awareness in what is now yearround fire season, please consider helping us maintain some form of healthy resistance to this risk.

Thank you for the consideration
Charlie Schaffer
Solvang CA 93463

costs. Further, there are issues with the city treating water rates differently for commercial and residential properties and uses.As I have pointed out numerous times over the years, the changes made to the rates in 2011 and continuing to this day, gave the commercial users a benefit over the residential users.

Therefore, I request that you extend this discussion to include all water uses in the City of Solvang and to bring fairness and equity to our water rates among the highest in California.Yes, most of us know that it was the state water that caused such high costs for the ratepayers in Solvang, but it was a mistake that has never been rectified. In fact, as water costs increase, it becomes more of a burden on all of us.

Those of us who served in government in the past, know that there are ways around the edicts of the State Government.So I urge you to become creative to take this unsustainable burden off of Solvang’s Ratepayers.

Thank you for your careful consideration of this important subject.

Nancy Nolan Orchard, Former Councilmember and Mayor of Solvang Solvang, CA 93463
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Solvang City CouncilOctober 24, 2022

Solvang City Council
October 24, 2022