Solvang City Council
November 12, 2024

“Provide a safe and reliable transportation network that serves all people and respects the environment” the third-party contract language, the contracted parties are better positioned to determine the appropriateness of using a Force Majeure clause, or another clause, as the mechanism to trigger a post award contract price change.

If you have questions regarding this letter please contact the OTGC FTA Programs Procurement Oversight Branch Chief, Frank Nevitt, at [email protected]. For questions regarding your federal grant funding program, please contact that funding program’s Branch Chief.

Thank you.

Frank Nevitt, Chief
FTA Programs Procurement Oversight Branch
Caltrans Office of Transit Grants and Contracts
Program Branch Chief email
Section 5310 Mark Barry [email protected]
Section 5311, 5311(f), and CMAQ Kathy Pongratz [email protected] Section 5339 Michael Lange [email protected]
Office of Transit Grants and
Contracts
Wendy King,
Office Chief [email protected]
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Santa Ynez Valley Transit/City of Solvang
Support for RATP Dev Request for Contract Increase
October 29, 2024
The purpose of this narrave is to provide independent jusficaon for the contract increase requested by RATP Dev pursuant to its Professional Services Agreement with the City of Solvang for Santa Ynez Valley Transit Operaons.

RATP Dev has requested both a restructuring and increase of its billing rate. The current contract bases the billing rate purely on vehicle revenue hours, or the number of hours buses are operated in service for both fixed-route and dial-a-ride modes. All overhead costs are included in a single hourly rate. RATP Dev is requesng a rate structure that includes a separate fixed rate for overhead costs and a flexible hourly rate that will vary depending on the actual number of revenue hours operated. The proposed rate structure is designed to accommodate the potenal for service disrupons or reducons (as was experienced during the COVID-19 pandemic). It will also protect SYVT if addional services resulng in increased revenue hours are realized. As a result of the rate restructuring, the hourly rate charged by RATP Dev will decrease, though the introducon of a fixed rate ulmately results in a higher net cost per hour.

Per the exisng contract, RATP Dev is due a 4% inflaonary rate increase every year for the next three years. The requested rate increase is 13.5% over the inflaonary increase, or 17.5% during FY 2024/25 and 3.5% over the remaining two years of the base contract.

At the request of Caltrans, the City has prepared this jusficaon document to review two specific claims:

First, that the contract has the ability to be amended, and second, that the nature of the increase requested by RATP Dev is supported by changes in the market as claimed.

Part I: Ability to Amend the Contract
RATP Dev and the City of Solvang entered into the current contract effecve July 1, 2022. The base period of the contract extends through June 30, 2027, a period of five years. The purpose of this secon is to demonstrate that an amendment is allowable within the current contract language. Page numbers refer to the current executed contract document.

The City of Solvang believes the language cited below effecvely confirms the ability of the pares to the contract to amend said contract in the manner desired.

Contract sec*on 1.04 (Compensa*on) (page 2) indicates compensaon can be changed in the event the Contractor and the City agree to do so: "The pares agree that total compensaon for the services detailed in Exhibit A shall not exceed the sum of $3,676,681, unless and unl this Agreement is amended as provided herein." This excerpt does not limit amendment values or provisions.

Contract sec*on 2.07 (Contractor’s Knowledge of Applicable Laws) (page 4): "Contractor shall keep itself informed of applicable local, state and federal laws and regulaons which may affect those employed by it or in any way affect the performance of its services pursuant to this agreement. Contractor shall observe and comply with all such laws and regulaons affecng its employees." The renewal in 2022 did not contemplate the $20.00/hour Fast Food Minimum Wage law's effects on all hourly wages since that law passed in September 2023, taking effect in April Attachment D
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2024. This change moves wages for many hourly workers up 25% from the minimum of $16.00/hour, puEng wage pressure on hourly transit jobs as well. Without the requested rate change, RATP Dev asserts it would connue to suffer significant losses by conducng the City’s required services under its current wage rates.

Contract sec*on 3.0 (Obliga*ons of City) (page 4): The City agrees to comply with all "reasonable requests of Contractor necessary to the performance of the Contractor's dues under this agreement." Without increasing the wages to be compeve, operators will resign. Without an amendment, RATP Dev will connue to experience significant losses on the overall contract. These two reasons validate "reasonable request" of an amendment that is also necessary for the performance of dues under this agreement as outlined in 2.07.

Contract sec*on 7.16 (Amendments) (page 19) indicates the contract can be amended by mutual agreement with specified values: "Amendments to this Agreement shall be in wring and shall be made only with the mutual wriGen consent of all the pares to this Agreement." Part II: Validity of Request for Price Increase
The primary catalyst for RATP Dev’s request for a contract price increase is the increase in the costs associated with operaon and maintenance of the transit program that lie outside of its ability to control.

This includes changes in California’s minimum wage laws, rising insurance costs, and increased non-labor maintenance costs (inclusive of parts, supplies, and materials). Research into each of these market sectors confirms these changes, as detailed below.

A. Operator Wages
Two factors have served to influence operator wages: Compeveness within the transit industry and compeveness with minimum wage laws for fast food employees in California. • At present, the starng (minimum) wage for SYVT bus operators is $19.00/hour. While higher than the state’s minimum wage, this is below market when compared to many peers in the region. For example, the current minimum wage offered by other area operators are:
o Ventura County Transportaon Commission: $21.00/hour
o City of Lompoc: $22.00/hour
o Gold Coast Transit: $23.19/hour
o Santa Barbara MTD: $26.83/hour
• RATP Dev seeks to provide a starng wage of $20.00/hour, which is more compeve with the minimum wage for fast food workers. This represents an increase of 5.4%. • According to Occupaonal Employment and Wage Stascs available from the Bureau of Labor Stascs, the naonal mean hourly wage for bus drivers in 2023 stood at $23.56.

Specific to the Santa Maria – Santa Barbara Metropolitan Area, the mean hourly wage for transit bus drivers in 2021 stood at $26.96. The California mean hourly wage transit bus drivers for 2023 was $31.51.
• The Bureau of Labor Stascs’ Employment Cost Index looks at the percent annual change in the cost of employees from year to year (similar to the Consumer Price Index). Between June 2021 and June 2024, the total increase in the Employment Cost Index was 16.27%, consistent with RATP Dev’s requested overall contract price increase. 168
B. Insurance Costs
RATP Dev has cited an overall increase of 42% in the cost of insurance (including Worker’s Compensaon, Auto Liability, and General Liability). As the impacts of the COVID-19 pandemic connued longer than expected, insurance costs have connued to rise. As a result, RATP Dev reported that annual increases in insurance, historically in the range of 5%-10%, have risen to as much as 64%.
• The change in the Consumer Price Index for motor vehicle insurance (average for U.S. cies, all urban areas) between June 2021 and June 2024 was 48.09%. • The Council of Insurance Agents and Brokers, which conducts a market survey every quarter, reported 25 quarters of consecuve premium increases as of the fourth quarter of 2023. While the organizaon reports that premium increases have slowed, condions remain challenging.

C. Non-labor Maintenance Costs
Non-labor maintenance costs refers to the parts, supplies, fluids, and materials required to operate the transit program. This also includes costs for outside maintenance vendors, many of whom are small businesses that face the same cost increases as the operaons contractor with its internal operaons.
• Between June 2021 and June 2024, the Producer Price Index (PPI) for motor vehicle electrical and electronic equipment increased by 13.53%. • Between June 2021 and June 2024, the PPI for motor vehicle steering and suspension parts increased by 4.84%.
• Between June 2021 and June 2024, the PPI for other motor vehicle parts manufacturing increased by 9.09%.
• Between June 2021 and June 2024, the PPI for motor vehicle gasoline engine and parts manufacturing increased by 5.25%.
• Between June 2021 and June 2024, the PPI for motor vehicle and parts merchant wholesalers increased by 52.55%.

Conclusion
Given the data support RATP Dev’s claims of increased costs, and that the contract allows for amendments in response to reasonable requests of the contractor, the contractor’s jusficaon based on labor, insurance and material costs have been verified.
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AMENDMENT NO. 1
to the Professional Services Agreement for
SANTA YNEZ VALLEY TRANSIT OPERATIONS with
ROADRUNNER MANAGEMENT SERVICES, INC.

THIS FIRST AMENDMENT is made and entered into this 12TH day of November 2024 between the CITY OF SOLVANG, a municipal corporation, and Charter City (City), and ROADRUNNER MANAGEMENT SERVICES, INC., a California Corporation with its principal place of business at 240 S. Glenn Dr. Camarillo, CA 93010 (Contractor). In consideration of the mutual covenants and conditions set forth in the original Agreement dated, July 1, 2022, for the additional amount not to exceed $335,099.04. for the total amount not to exceed $4,011,780.04.

Section 1.04 Compensation Fee Schedule Table is replaced with revised fee schedule attached to this amendment as EXHIBIT “B”, for the remaining three- year term to June 30, 2027.

Campaign Contribution Disclosure: Pursuant to Government Code Section 84308, any party to a City proceeding (which includes, but is not limited to, all contracts with the City, other than competitively bid, labor, or personal employment contracts) must disclose on the record any campaign contributions made to a member of the City Council or other elected or appointed officer of the City, any candidate for elected office of the City, or any candidate for elective office of any other agency who is also an elected or appointed officer of the City in excess of $250 in the past 12 months. This disclosure requirement includes contributions by the party’s agent, such as a consultant, and aggregated contributions from persons or entities related to the party. Consultant is required to fill out and provide the attached Exhibit C ‘Applicant/Interested Party Campaign Contribution Disclosure Form’ with submission of this Agreement and to update this form after each contribution and no later than the beginning of any associated proceeding.

All remaining portions of the original Agreement and applicable portions of prior Amendment(s) shall remain in full force and effect.

CITY OF SOLVANG ROADRUNNER MANAGEMENT SERVICES, INC.

Mark Infanti, Mayor Matthew Booterbaugh, Chief Development APPROVED AS TO FORM:

Chelsea O’Sullivan, City Attorney
ATTEST:

Annamarie Porter, City Clerk
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EXHIBIT “A”

TERMS AND CONDITIONS

1. Compensation. Consultant shall be paid on a time
and materials or lump sum basis, as may be set forth
in Exhibit “C”, within 30 days of completion of the
Work and approval by the City.

2. Compliance with Law. Consultant shall comply
with all applicable laws and regulations of the federal, state and local government, including any
requirements to pay prevailing wage under the Labor
Code or similar laws. Consultant shall assist the City, as requested, in obtaining and maintaining all permits
required of Consultant by Federal, State and local
regulatory agencies. Consultant is responsible for all
costs of clean up and/or removal of hazardous and
toxic substances spilled as a result of his or her Work.

3. Standard of Care. The Consultant shall perform
the Work in accordance with generally accepted
professional practices and principles and in a manner
consistent with the level of care and skill ordinarily
exercised by members of the profession practicing
under similar conditions.

4. Insurance. The Consultant shall take out and
maintain, during the performance of all work under
this Agreement: A. Commercial General Liability
Insurance in the amounts specified in Section 6 of the
Agreement for bodily injury, personal injury and
property damage, at least as broad as Insurance
Services Office Commercial General Liability
coverage (Occurrence Form CG 0001), and if no
amount is selected in Section 6 of the Agreement, the
amounts shall be $1,000,000 per
occurrence/$2,000,000 aggregate; B. If automobiles
are used in providing the services, Automobile
Liability Insurance for bodily injury and property
damage including coverage for owned, non-owned
and hired vehicles, of at least $1,000,000 per accident for bodily injury and property damage, at least as
broad as Insurance Services Office Form Number CA
0001 (ed. 10/13) covering automobile liability, Code 1
(any auto); C. Workers’ Compensation in compliance
with applicable statutory requirements and Employer's
Liability Coverage of at least $1,000,000 per accident
or disease, and D. Professional Liability (Errors and
Omissions) coverage, if checked in section 6 of the
Agreement, written on an “occurrence” basis with a
limit not less than $1,000,000 per claim and which
shall be endorsed to include contractual liability. If
Consultant is unable to obtain coverage on an
occurrence basis, Consultant shall procure and pay
for appropriate tail coverage for a minimum of three
years following completion of the Scope of Services to
cover any errors or omissions occurring during the
Term. Insurance carriers shall be authorized by the
Department of Insurance, State of California, to do
business in California and maintain an agent for
process within the state. Such insurance carrier shall
have not less than an "A"; "Class VII" according to the latest Best Key Rating unless otherwise approved by
the City. The policies required under subsections A
and B shall be endorsed to include additional insureds
as follows: The City of Solvang and its Elected and
Appointed Officials, Officers, Employees, Agents,
and Volunteers. Consultant shall also submit to the
City a waiver of subrogation endorsement in favor of
the City on all policies where such endorsement is
commercially available.

5. Indemnification. To the fullest extent permitted by
law (including, but not limited to California Civil Code Sections 2782, 2782.8 and 2783), the Consultant
shall defend, indemnify and hold harmless the City, its Council, members of the Council, agents, officials,
officers, volunteers, and employees of the City,
against any and all claims, liabilities, demands,
expenses, costs and financial loss, or damages,
including reasonable attorneys’ fees, that arise
directly or indirectly from any acts or omissions
related to this Agreement performed by Consultant or
its agents, employees, subcontractors,
subconsultants, consultants, or other persons/entities
acting on Consultant’s behalf. This includes claims
for injury or death of any person, or damage to
property, or interference with use of property, or any
claim of the Consultant or subcontractor for wages or
benefits which arise in connection with the
performance of this Agreement, except to the extent
caused or resulting from the sole negligence or willful misconduct of the City, its Council, members of the
Council, agents and employees of the City.

Consultant shall be solely responsible for, and shall
save City harmless from, all matters relating to the
payment of Consultant’s employees, agents,
subcontractors and subconsultants, including
compliance with social security requirements, federal
and State income tax withholding and all other
regulations governing employer-employee relations.

The foregoing indemnity includes, but is not limited to, the cost of prosecuting or defending such action with
legal counsel acceptable to the City and the City’s
attorneys’ fees incurred in such an action.

6. Laws and Venue. This Agreement shall be
interpreted in accordance with the laws of the State of California. If any action is brought to interpret or
enforce any term of this Agreement, the action shall
be brought in a state or federal court situated in the
County of Santa Barbara, State of California.

7. Termination. The City may terminate or abandon
any portion or all of the Work by giving 10 calendar
days written notice to Consultant. In such event, the
City shall be immediately given title and possession to all original field notes, drawings and specifications,
written reports and other documents produced or
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developed for the Work. The City shall pay
Consultant the reasonable value of any portion of the
Work completed prior to termination. The City shall
not be liable for any costs other than the charges or
portions thereof which are specified herein.

Consultant shall not be entitled to payment for
unperformed Work and shall not be entitled to
damages or compensation for termination of work.

Consultant may terminate its obligation to provide
further Work under this Agreement upon 30 calendar
days' written notice to the City only in the event of
City’s failure to perform in accordance with the terms
of this Agreement through no fault of Consultant.

8. Agreement Terms. Nothing herein shall be
construed to give any rights or benefits to anyone
other than the City and the Consultant. The
unenforceability, invalidity or illegality of any
provision(s) of this Agreement shall not render the
other provisions unenforceable, invalid or illegal.

Notice may be given or delivered by depositing the
same in any United States Post Office, certified mail,
return receipt requested, postage prepaid, addressed
to the parties to the addresses set forth in the
Agreement. Consultant shall not assign, sublet, or
transfer this Agreement or any rights under or interest in this Agreement without the written consent of the
City, which may be withheld for any reason.

Consultant is retained as an independent contractor
and is not an employee of the City. No employee or
agent of Consultant shall become an employee of the
City. The individuals signing this Agreement
represent that they have the authority to sign on
behalf of the Parties and bind the Parties to this
Agreement. This is an integrated Agreement
representing the entire understanding of the parties
as to those matters contained herein, and
supersedes and cancels any prior oral or written
understanding or representations with respect to
matters covered hereunder. This Agreement may
not be modified or altered except in writing signed
by both parties hereto. City and Consultant agree
that no waiver of a breach of any provision of this
Agreement by either Consultant or City shall
constitute a waiver of any other breach of the same
provision or any other provision of this Agreement.

Failure of either City or Consultant to enforce at any
time, or from time to time, any provision of this
Agreement, shall not be construed as a waiver of
such provision or breach. Consultant shall promptly
inform City of any contract, agreement, arrangement,
or interest that Consultant may enter into or have
during the performance of this Agreement that may
conflict with City’s interests. This requirement
includes contracts, agreements and arrangements
with manufacturers, suppliers, contractors or other
clients whose interests might be served by the
services performed under this Agreement and
Consultant’s or Consultant’s clients’ interest in land
that might be affected by the services. Consultant
shall take such measures as are necessary in the
performance of this Agreement to prevent actual or
appearances of conflicts of interest. Consultant and
City agree that in any dispute, litigation, arbitration, or other proceeding by which one party either seeks to
enforce its rights under this Agreement (whether in
contract, tort or both) or seeks a declaration of any
rights or obligations under this Agreement, the
prevailing party will be awarded reasonable attorney’s
fees, together with any costs and expenses, to
resolve the dispute and to enforce any judgment,
including post judgment attorney’s fees costs and
expenses and any attorneys’ fees or costs incurred on
appeal of any judgment.
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EXHIBIT “B”

COMPENSATION FOR SERVICES
Year 3 Year 4 Year 5
FY 24-25 FY 25-26* FY 26-27*
Fixed Rate (Annual) $ 246,243 $ 254,862 $ 263,782
Variable Rate
Cost per Revenue
Hour
$50.83 $52.61 $54.45
SYVT Estimated
Annual Revenue Hours 11,775 11,775 11,775
(Annual) Variable Cost $ 598,523.25 $ 619,471.56 $ 641,153.07 SYVT Total Cost
(Fixed + Variable) $ 844,766.25 $ 874,333.07 $ 904,934.73 ∗ Year 4 and 5 rates reflect an inflationary increase of 3.5% year to year. City reserves the right to forgo the annual inflationary rate increase and hold the rate at FY 24-25 levels if Contractor’s projected costs for Driver Salaries and other expected cost increases are not realized over FY 24-25. 173

CITY COUNCIL STAFF REPORT
AGENDA ITEM 8.b
Meeting Date: November 12, 2024
SUBJECT: Discussion and possible direction on potential Amendments to Title 11 Chapter 13 Sign Ordinance.

PREPARED BY: Rafael Castillo, AICP, Planning and Building Manager DISCUSSION:

Background
The city’s sign ordinance was adopted in 1990 with the City’s Zoning Ordinance. The Sign Ordinance standards were constructed mainly for the safety of drivers, and the following:
“the economic and aesthetic welfare of the City as related to the existing and future economic significance of tourism and recognizing that the City’s future economic health depends on the avoiding a “Honky Tonk” atmosphere…”
Along with the adoption of the Sign Ordinance in 1990, design guidelines were also adopted with various requirements for signage including requirements for specific lettering (“old world style”), illumination, placement of signage, and other design elements. Most of these guidelines have been incorporated throughout the years. In 1992, a minor amendment was completed to allow for larger signs specific to lodging uses with another minor amendment for non-conforming signs completed in 1993. Another minor adjustment occurred in 1997 allowing larger signs outside of the Village area.

In 2003 and 2004, City staff undertook the first major overhaul of the sign ordinance. This undertaking included a series of workshops with the then Board of Architectural Review (BAR). The 2004 ordinance revision adopted by the Council included allowance for additional signage, limiting internally illuminated signs to hotels/motels, and revisions to removal of non-compliant signs.

A major revision to the sign ordinance occurred in 2012. Similar to the 2003/2004 work effort, a subcommittee was formed in 2011 that consisted of two (2) Planning Commissioners, two (2) BAR members, and three (3) members from the Solvang Chamber of Commerce. This was the first attempt to streamline the sign permit process “in an attempt to [respond] to the community’s desire for more liberal sign regulations, in the interest of economic development (March 12, 2012 Staff Report to Council).” Changes to the ordinance included a reformatting to make it clearer and easier to use, removal of the need for permits for exempt signage, provisions for additional signage, and allow for exceptions to the Sign Ordinance.

In 2018, at the direction of City Council, staff was tasked on updating the sign ordinance, the design guidelines, and the Community Design Element, as a part of a comprehensive update to City policy documents. City staff completed a request for proposal (RFP) for the directed scope of work, however, underestimated the total cost of this effort, therefore did not budget the required funding. In 2019, the City Council directed city staff to work on the Sign Ordinance, with the goal to “streamline the sign permit process.” The following amendments were proposed:
• Making most sign approvals administratively (over the counter) versus using the BAR; • Elimination of standards for signs on benches;
• Elimination of signs in kiosks on private property;
• Inclusion of exemption of flag poles and flags in the ordinance (separate amendment was completed for this in 2023).
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City staff was directed to proceed with these amendments in July 2018. The proposed amendments were approved by the Planning Commission in September 2018. However, the previous City Manager and City Attorney elected not to bring forward these revisions to Council for approval and the amendments were never incorporated. It is important to note that, while the 2018 proposed amendments focused on entitlement processing and minor amendments, this effort did not take into account major court cases affecting the sign ordinance.

City Staff temporarily relaxed signage regulations, particularly A-frame signs and other types of signage during 2020 through 2022 to address COVID-19 and other pandemic related regulatory hoops imposed by the State of California. After these relaxations were terminated, the City Council directed staff to enforce the sign ordinance as it was codified.

Court Cases affecting the Sign Ordinance
In 2015, the U.S. Supreme Court decided a case that changed how courts review the validity of sign ordinances (Reed v. Town of Gilbert, 135 S. Ct. 2218 (2015)). The Town of Gilbert’s sign ordinance required permitting for signs, but then listed out categories or types of signs exempt from permitting (23 other sign types) including “political signs,” “ideological signs,” and “temporary directional signs.” Other elements of its adopted sign code imposed different dimensional and durational requirements based on the content of the signs. The Supreme Court found this ordinance to be content based because the regulation “on its face” looked to the message on the proposed sign to determine how the City would regulate it. If a court finds a city expressly regulated, or intended to regulate, a message or content, then the court typically applies a more rigorous level of review to those ordinances, and that contentbased regulations are violation of the 1st Amendment right to free speech. Based on this court case, the Solvang’s current Sign Ordinance contains many instances that are content based.

Local jurisdictions may still have a compelling reason to regulate commercial signage based on the case of Central Hudson Gas & Elec. V Public Svc. Comm’n (44 U.S. 557 (1980), as courts apply a lower standard of review to the reasonableness of regulations. Courts generally uphold regulations that further a significant government interest, as long as reasonable alternative channels for communication exist. An argument can be made that it is in the City’s compelling interest that signage conform to certain standards to maintain the economic vibrancy and identify of the City through its regulations, particularly if the City wants to maintain signage standards that evoke Old World Danish, keeping with its brand.

Existing Sign Ordinance Process
The existing Sign Ordinance is provided in Attachment “A”. Sign placement, whether a new sign, replacement sign, etc. requires approval from the Design Review Committee (DRC) which replaced the Board of Architectural Review (BAR) and the Branding and Design Committee. The sign ordinance contains standards for signage within the City, particularly the village core (TRC zoning district). The sign ordinance is comprehensive; however, there are times where the ordinance is left up to interpretation, and the ordinance is sometimes in conflict with itself.

Prior to October 2023, staff created an arbitrary deadline to accept sign permit applications. Typically applicants would submit close to this deadline, and staff would quickly place a sign permit onto the DRC agenda in order to “streamline” the process of getting signs to the decision-making body.

However, this typically led to a lack of analysis by City staff, therefore creating an often adversarial approach between staff, applicants, and the DRC. The Planning Manager eliminated this practice in October 2023 for consistency with the California Permitting Streamlining Act, which gives municipal staff up to 30 days for review. This has allowed staff to work with applicants to point out issues with signage and allow for signs to be modified for consistency with the sign ordinance before going to the DRC, as well as provide guidance based on the current DRC’s preference for signs that contain dimensionality versus flat signage.

To assist in streamlining sign permits, in June 2023, City staff began the practice of placing signs that met all code standards on the consent agenda, under the assumption that if a sign met the code, little to no discussion would be needed. Adding to that, the Planning Manager created an internal policy for 175
consistency with Reed v. Town of Gilbert to no longer review colors or fonts, as this was content-based analysis, which was contrary to Supreme Court Case law. The DRC still pulled items off the consent to discuss these signs, particularly the content (colors, fonts, etc.) that met all pertinent code requirements. However, the DRC has slowly started approving many of these signs under consent over the last six (6) months. Processing of signs generally follows this flow chart:

The chief complaint about the process is the time it takes to get to a decision as well as the cost. In many jurisdictions, sign decisions are completed at a staff level. The city of Lompoc and Buellton both process sign permit applications at an administrative/staff level. The cost of a sign permit ($390) takes into account staff’s review time, the requirement to complete a staff report, and the requirement to hold a public hearing.

Subjectivity and Content Based Regulations in the Existing Sign Ordinance Jurisdictions, including the City, need to determine if the ordinance regulates signs differently based on the content or message of the sign. A typical analysis to determine if the ordinance restricts speech of the sign includes asking the following:

1. Does the ordinance language refer to the content or the message of the sign?

2. If not, then is there evidence showing the City adopted the regulation specifically because of disagreement (or agreement) with the message expressed by the sign? Based on this test, there is language in the existing ordinance that points to “content” based signage, which requires a user, or in this case City staff acting as an enforcer, to determine the sign type based on the language contained on the sign. Content-based language in the City’s sign ordinance includes:
• Civic Event Signs;
• Construction Signs;
• No Trespassing Signs;
• Open House Signs;
• Product/Operating Information Signs;
• Real Estate Signs;
• Residential Identification Signs
• Prohibitions of specific words on a sign
• Prohibition of internally illuminated signs in the village area, yet allowance for “Vacancy/No Vacancy” signs for specific uses.
• Signage on benches limited to non-profits, or business, or donors. • Allowances for symbol signs
• Prohibition of color where no government health, safety, welfare connection has been established.
• In the existing ordinance, sign colors are required to be “consistent with eighteenth century Danish/Northern European design theme”, yet no standards are highlighted. Language in the existing ordinance states also states that signage within the Tourist Related Commercial (TRC) require that “individual lettering be the ‘traditional old world’ style is preferred”. The existing ordinance does not require lettering to be in the ‘old world style’, nor provide any guidance on font types to be utilized. This language is similar in the adopted Design Guidelines and provides no objective standard.

These regulations mentioned above and in other parts of the sign code are considered content-based, and if challenged, would not be enforceable. City staff walks an extreme fine line of enforcing the sign ordinance. Should the City be challenged in court, it may not prevail based on typical analysis and guidance provided by the Supreme Court.

Applicant Submits
Sign Permit
Applications
City Staff
Creates
Staff
Report
DRC
Decision
City Staff
Review
City Staff
Places on
DRC
Agenda
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Similar to objective standards in residential uses, any new sign ordinance needs to be clear on this reason and rationale and eliminate ambiguity including wording such as “preferred”, which can be subjective and potentially content-based, and instead place an emphasis on reasonable time, place, and manner restrictions, with clear alternative channels such as exceptions, and findings to grant them. 2024 Sign Survey
In the summer of 2024 City staff created a survey specifically sent out to existing business owners to gauge their understanding of the sign ordinance and other issues the City has been experiencing with signage, particularly temporary signage, and the processing of permits. This effort is in contrast to previous efforts which involved committees of either elected officials/board members, or selected committee members. City staff dropped off QR codes and flyers to over 200 businesses within Solvang City Limits. City staff received 55 responses to the survey. The survey asked six (6) questions. Three questions were multiple choice questions, one (1) was an open-ended question where a response was provided, and the last question asked what three (3) specific regulations affected their business operations. The following are the results of those questions asked, with the entire survey provided as Attachment B.
• 79% of respondents were aware of Solvang’s Sign Regulations. • 85% of respondents believed they were in compliance with the Sign Regulations. • 62% of respondents believed that the City’s sign regulations negatively affect their businesses as the regulations are too cumbersome and strict and hurts business growth. • 31% of respondents feel that the City’s sign regulations help maintain the community character. • 6% of respondents are indifferent regarding that the City’s sign regulations When asked about the challenges business has faced with the city’s sign regulations, the following phrases were most prominent.
• None" – appears frequently, indicating some respondents faced no challenges or issues. • "A-frame signs" / "sandwich boards" mentioned repeatedly as a common challenge for businesses with their inability to display such signs.
• "Not allowed" / "prohibits" / "restrictive" which is commonly used in the context of limitations on signage or advertising.
• "Approval" discussed in the context of needing approval for signs. • "Inconsistency" which is a recurring complaint about uneven enforcement of rules.

The following is a word cloud depicting all the comment received 177
Word Cloud of Improvements that Can be Made
When asked about the sign regulations, specific regulations that are impacting the respondent’s businesses, 21% stated that the lack of ability to put out an “A-Frame Sign/Sandwich Board” sign hurt their business. 14% of businesses responded that the need to increase banners and other temporary signs are needed. 11% cited a lack of clear sign regulations. Other responses are noted below. 21%
14%
11%
9%
8%
7%
7%
7%
7%
4%
3%
0% 5% 10% 15% 20% 25%
Need of An "A-frame/Sandwhich Board" Sign
Need Banner signs/Other Temp Signs
Lack of Clear Regulations
Cost of Sign Permit
Increase temp signs during specific times of the year
Speed of Obtaining Permit
Increase Temp Signs during special events
Requirement for Public Hearings for Signs
Not Enough Signage allowed
None
Other
Sign Regulations Impact Business
178
Direction to City Staff
The sign ordinance is a comprehensive document. As with other ordinances, the need to review and evaluate these ordinances, particularly when it may affect economic development of businesses is carefully needed every few years. City staff is recommending that the Council direct staff to amend the sign ordinance. However, staff seeks direction on some of the items below.

1. Processing of Sign Permits. Currently the DRC approves all sign permits. City staff seeks direction on whether the DRC should continue to approve sign permits, or as directed in 2018, have staff amend the ordinance to eliminate the DRC from approving signs if the signs meet standards in the ordinance. As envisioned in the 2018 proposed amendments, signs not meeting these standards would still need to be approved by the DRC.

2. Elimination of Content Based Regulation. City staff seeks direction on eliminating content-based elements in the ordinance. This would include elimination of subjectivity items such as fonts, requirements for text, and colors. This would be replaced with performance or objective standards that evoke “Old World Danish” as stated in the 2045 Solvang General Plan. The DRC would be instrumental in working with City staff to craft these objective standards. This would include materials, sizes, depth, projection, etc. This would bring the ordinance in line with pertinent federal case law.

3. A-Frame/Sandwich Board Signs. Based on the sign survey, respondents are requesting additional temporary signage. City staff is not opposed to greenlighting “A-frame” signage; however, it would need to be heavily regulated in terms of placement of signs, whether it is banned in the public rights-of-way, and how these A-frame signs would look (such as eliminating the use of plastic sandwich board signs, and instead requiring either wood, or wood like material). City Council should weigh in on the business interest of such signage versus maintaining the look and feel of the village.

4. Additional Temporary Signage. The Council may direct staff to approve additional temporary signage for a limited time duration. Again, the Council should weigh in on the business interest versus maintaining the aesthetic appearance of the village. City staff would need to work with the DRC on crafting any type of additional temporary signage envisioned.

5. Banner Signs. Currently banner signs are not allowed, except for “special permit issued by the City Manager” however, no criteria is given, which has provided for unclear regulations and a fee of $196. City staff seeks direction on banner signs when used for temporary events (civic/community events) and should outline objective standards that include maximum size, where these can be located, and revise the approval authority if it meets these requirements (City staff level instead).

6. Sign Handouts. At the conclusion of amending the sign ordinance, staff would produce a sign handout to guide business on the basics of a new sign ordinance. Council could direct staff on whether this should be a handout, or a handbook.

Processing Amendments
Based on direction from the City Council, staff would likely amend the proposed sign ordinance inhouse. Rather than use committee members as completed in the 2004 and 2012 work efforts, staff recommends that the DRC be utilized to assist in crafting proposed standards. The following is the proposed work effort:
• City staff work with the DRC over a series of meetings during late winter and spring 2025. • Admin Draft ordinance would be presented to the Chamber of Commerce to go over proposed revisions.
• Draft Ordinance check-in with the City Council to confirm proposed changes. • City staff makes additional changes as directed by the Council. • DRC recommendation for approval.
• Planning Commission recommendation for approval
• City council approval.

ALTERNATIVES:

There are no alternatives to this report.
179
FISCAL IMPACT:

City staff estimates approximately $35,000 of city staff time will be spent on this work effort, plus additional expenses by the City Attorney to review a draft ordinance and assist city staff on technical questions.

ATTACHMENTS:

Attachment A – Existing Sign Ordinance
Attachment B – City Staff 2024 Sign Survey
180


 

 

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