City of South San Francisco
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THE PROMOTORES
PROGRAM WORK
PLAN:
THE GATEWAY TO
EQUITY IN SOUTH SAN
FRANCISCO
TABLE OF CONTENTS
I.INTRODUCTION
AboutPromotores
WhyPromotoresinSSF
Framework
34567
8&9
10 II.PROGRAMACTIVITIES
DefineGoals
Objectives
ProgramActivitiesandServices
III.STAFFING
PromotoresTraining
PROMOTORESSSF
11 12
13 IV.PROGRAMEVALUATION
DataandFeedback
SharingData&ClosingGaps
Conclusion
Promotores, or Community Health
Workers, are members of the community
who are involved in championing health
and social services in their own
communities. They bridge communities
to tangible services, provide support and
peer education, and are fully vested in
improving the overall well-being of their
community. Promotores’ work is often
described as servicio de corazón – service
from the heart.
“Promotores improve
the health of their
communities by linking
their neighbors to
health care and social
services, by educating
their peers about
disease and injury
prevention, by working
to make available
services more
accessible, and by
mobilizing their
communities to create
positive change.” - MHP
Salud
About Promotores
Approximately one-third of South San Francisco’s population is LatinX.
Promotores are uniquely qualified individuals who have the ability to meet this population where they are in terms of culture, language, mutual understanding, and empathy.
The South San Francisco Commission on Racial and Social Equity Action plan outlined the need for a promotores program that will expand linkage and navigation support for priority populations and build trust between community members and the City. This includes recruiting Promotores from the community that are culturally responsive and proactive, creating trust and connections among residents, and developing community relationships.
Promotores in SSF will function as peer health educators that provide valuable resources and education to the community, while also acting as a liaison between health and social services for the people. As members of the communities they serve, they will be able to bring their valuable insights and knowledge of local norms and culture to the City and advocate for them.
Promotores in South
San Francisco
In the United States, native or monolingual Spanishspeaking Latinos are more likely than English speakers to experience barriers to navigating social service
systems. This disparity stems from lack of adequate
translation support, citizenship status, and fear of
discriminatory policies.
The promotores program has every intention of improving the health and overall well-being of South San Francisco residents. Aside from bridging the community with resources and services, our program aims to be crafted and molded to fit the needs of the community it serves. Every year an evaluation will be made using data collected during the fiscal year to identify gaps in service and produce changes the community wants to see. Feedback from the community is always welcomed and is a pivotal part of the program.
Framework
These goals proudly align with the Commission on Racial & Social Equity recommendations as outlined in the Action Plan as stated in Strategy 3.1.
Promotores SSF
Goal 1
Goal 2
Goal 3
Inform, educate, and empower
the community though targeted
outreach and education efforts.
Ensure culturally and
linguistically appropriate
approaches are used in civic
engagement opportunities.
Increase use of supportive
services by residents of color.
Goals
Program design & Planning
OBJECTIVE 3: REDUCE DOCUMENTATION TO INCREASE ACCESS
TO SERVICES
Minimizing the documentation required to access supportive services (e.g., driver's license, lease, pay stubs) to reduce barriers to seeking and utilizing services, including eliminating requirements whenever possible.
OBJECTIVE 2: EXPAND AND TARGET OUTREACH TO HARD-TO-REACH
POPULATIONS
Encourage open-dialogue and provide opportunities to inform people of color and other historically disenfranchised community members in South San Francisco about the range of supportive services and resources that exist, as well as helping people connect with specific resources.
OBJECTIVE 1: BUILD ON WORK DONE DURING THE COVID-19
PANDEMIC
The City of South San Francisco has focused on providing essential resources to low-income families and communities of color that are disproportionately impacted by COVID-19. The promotores program will build on lessons learned to continue to best meet emerging needs of lowincome families of color in the city.
OBJECTIVE 4: FOCUS ON TRACKING PROGRESS AND IMPACT
Track the demographics of program participants and resources utilized and the outcomes that result from accessing these services in order to track change and impact over time. Conduct a needs assessment to identify gaps in service and make recommendations to the City to fill these gaps.
Program design & Planning
Objectives
1 2
3 4
These objectives proudly align with the Commission on Racial & Social Equity recommended considerations from the Action Plan as stated in Strategy 3.
Culturally and linguistically-competent system navigation and health education
Strengthen communication between communities and health and human service agencies
Outreach and community mobilization
Capacity building among residents and health and human services Cultural mediation
Health promotion
Informal counseling
Community-based advocacy
Participation in research and evaluation
Support in COVID-19 response strategies
The activities of Promotores vary from program to program based on their training, roles, and responsibilities. South San Francisco's Promotores are frontline community health workers. This intermediary role links health and social services to the community and facilitates access to services while also improving the quality and experience of service delivery. SSF Promotores can provide:
Promotores SSF
Program Activities
"The quality that makes Promotores
uniquely effective is their ability to
establish profound relationships
based on mutual understanding,
respect, and empathy. By cultivating
meaningful relationships,
Promotores build community trust,
the foundation for engagement in a
process of community
transformation". -
Vision y Compromismo, The Promotor
Model
Promotores SSF
Program Services
Promotores may go door-to-door meeting residents and families to identify their unique needs and connect them with services. These services may include access to healthcare, housing assistance, job training and career development, food, education resources, community events, legal aid, transportation access, and more.
Promotores can also meet with residents one on one to assist scheduling an appointment, following up to a referral, or help navigate using a computer or zoom. These services begin with a community contact record. A community contact record is an electronic record that documents an encounter between the Promotor(a) and another individual regarding a health topic or social service.
During this contact, the Promotor(a) may provide information about a service, a referral to a program or organization, or other forms of support. The information recorded is confidential and serves as a central communication tool between Promotores to promote legible and accurate information to individuals.
Promotores may also conduct group education sessions or workshops. These are community oriented classes that teach common strategies to promote positive changes in lifestyle behaviors. These planned presentations are organized by the Promotor(a) on a particular topic of interest to community members. Topics can range from how to send an email to stress management.
"A community is a place
where every person knows
that they can have a say in
what is happening, every
person knows how to make
themselves heard and is
respected for their
contribution and every
person listens to
understand".
- Anonymous
Each Promotor(a) undergoes an initial training upon hire and ongoing training that is delivered on a monthly basis through the fiscal year.
These trainings are meant to amplify their skills and equip them with the knowledge and tools to deliver the best quality of service to the community.
Training
Promotores(as) Training
As outlined in the Action Plan,
Promotores will undergo
ongoing trainings to ensure
they are knowledgeable about
requirements to access and
navigate services and service
systems. These trainings will
enhance the quality of service
delivered to the community.
The Community Navigator
Management Fellow will be
responsible for creating and
implementing a training
schedule for the entire duration
of the program.
Ongoing Training
Think Cultural Health Program
Sponsored by the Office of Minority
Health, U.S Department of Health &
Human Services, this e-learning program
is intended to teach Promotores how to
promote individual-level and
community-level changes toward good
health.
El Sol
This 50 hour policy and advocacy
program trains Promotores as advocates
to address inequalities in institutional
policies and enhance local capacity to
engage residents in a culturally
respectful process to promote
community health.
SSF System navigation training
In person internal training where
Promotores will learn how to make
referrals, best practices for community
engagement, and other city level
operations.
Number of daily residents
served
Neighborhoods served
Number of referrals made
Service utilization rates
The data and feedback collected
during the Promotores program
will be used to identify gaps in
service, highlight success, and
make future recommendations
to better shape the program to
fit the needs of the community.
Data will be collected from the
individual health education
records and can include any of
the following:
Aside from the data collected
from the individual health
education records, data will also
be collected and analyzed
routine evaluation forms and
surveys from the community.
All data tells a
story, and we want
to know the story
of our community.
Program Evaluation
Data and Feedback
These evaluation forms will be filled out by the community to provide the space for residents to share their experiences and interaction with the promotores and the overall program. The data and feedback will be analyzed by the Community Navigators Management Fellow and will be included in a final report. This report will demonstrate what was accomplished, acknowledge any challenges, and make recommendations on how to improve program experience and continue the work accomplished by the program.
The final written report will be available and published to the City's website by the end of January 2023. The components of the report will include the following:
Promotores Work
Description of the work
accomplished
Highlights of novel projects and
group education sessions
Program Evaluation
Referrals and
Follow-up
Numbers and descriptions of
referrals
Results of follow-up describing
what percentage of referrals
resulted in care
Outcome Objectives
Describe how objectives were
reached and the methods used
to reach them
Identify challenges
Summarize results of the
program
Special Projects or
Events
Community Events
Special outreach programs
Sharing Data & Closing Gaps in Service
Feedback from
Community Members
Summary of evaluations or
focus groups
Testimonials from the
community members and
quotes
Overall Impact &
Recommendations
A summary of the impact the
program had on the
community
Changes for next program
cycle
The Promotores program thoughtfully aligns with the strategies and considerations from the Racial and Social Equity Commission. This program's primary focus is to service the residents of South San Francisco in any way that they can.
Program Evaluation
Conclusion
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Tuesday 10:00 AM – 3:00 PM; 6:00 PM – 7:30 PM
Wednesday 6:00 PM – 7:30 PM
Thursday 2:00 PM – 7:30 PM
Friday 8:00 AM – 7:30 PM
Saturday 8:00 AM – 3:00 PM
Sunday 1:00 PM – 3:00 PM
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