FIRST AMENDMENT TO THE AGREEMENT BETWEEN THE CITY OF SOUTH
SAN FRANCISCO AND RENAISSANCE ENTREPRENEURSHIP CENTER
THIS FIRST AMENDMENT TO THE PROFESSIONAL SERVICES AGREEMENT is made at South San Francisco, California, as of April 14, 2022 by and between THE CITY OF SOUTH SAN FRANCISCO (“City”), and Renaissance Entrepreneurship Center (“Renaissance or “Contractor”), (sometimes referred together as the “Parties”) who agree as follows:
RECITALS
A.
1. On April 14, 2021, City and Contractor entered that certain Professional Services Agreement (“Agreement”) whereby Contractor agreed to provide small business and entrepreneurship support services in South San Francisco. A true and correct copy of the Agreement and its exhibits is attached as Exhibit A attached to the Resolution.
2. On March 23, 2021, City and San Mateo County executed a Memorandum of Understanding (“MOU”) to memorialize the expanded services to North San Mateo County, which included the cities of Brisbane, San Bruno, Pacifica, Millbrae, Daly City, and Colma. The MOU included a $200,000 contribution from San Mateo County in accordance with the MOU. The MOU expired on March 23, 2022. Funding to continue support services to North San Mateo County is now inclusive in this First Amendment, and is financially supported by federal grant funding from the U.S. Economic Development Administration (“EDA”).
B. City and Contractor now desire to amend the Agreement.
NOW, THEREFORE, for and in consideration of the promises and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, City and Contractor hereby agree as follows:
1. All terms which are defined in the Agreement shall have the same meaning when used in this Amendment, unless specifically provided herein to the contrary.
2. Section 1: Term. The term of the First Amendment shall expire on April 14, 2023.
3. Section 2: Compensation. Section 2 of the Agreement shall be amended such that the City agrees to pay Contractor a sum not to exceed $568,128, for the second year of services.
Contractor agrees this is the City’s total contribution for payment of costs under the Agreement unless additional payments are authorized in accordance with the terms of the Agreement and said terms of payment are mutually agreed to by and between the parties in writing.
4. Scope of Services. The Scope of services is amended and attached as Exhibit B to this Amendment, referenced as the second year of services.
All other terms, conditions and provisions in the Agreement remain in full force and effect. If there is a conflict between the terms of this Amendment and the Agreement, the terms of the Agreement will control unless specifically modified by this Amendment. [SIGNATURES ON THE FOLLOWING PAGE]
Dated:
CITY OF SOUTH SAN FRANCISCO CONTRACTOR
By: By:
City Manager
Approved as to Form:
By:
City Attorney
RE: North County Business Resource Center
Dear Ernesto,
Renaissance Entrepreneurship Center (Renaissance) looks forward to bringing our expertise and experience to enhance small business support and entrepreneurship resources for community members in South San Francisco and throughout San Mateo County, in a postCOVID economy.
Renaissance transforms lives and communities through entrepreneurship. We deliver English- and Spanish-language entrepreneurship training and support services - from idea feasibility to business planning, launch, sustainability and growth. Our services include comprehensive small business training classes and workshops, technology training, legal and tax assistance, consulting, business incubation, and access to the capital, resources, markets, and networks all entrepreneurs need to succeed. All these services are currently available online and will be offered in-person when allowed.
Renaissance was launched in San Francisco in 1985 with small business planning classes and has grown into a regional organization serving over 2,000 Bay Area residents each year through our Centers in East Palo Alto serving San Mateo and Santa Clara Counties, Bayview Hunters Point and South of Market in San Francisco, and Richmond serving Contra Costa and Alameda Counties. To date, we have served over 32,000 Bay Area residents who have started and grown more than 12,000 businesses. We operate three small business incubators in South of Market, San Francisco, Bayview Hunters Point, San Francisco and East Palo Alto, hosting 60 small businesses and community-serving non profit organizations, with onsite business support services.
In 2020, in response to the surge in demand for small business support, Renaissance served 3081 aspiring and existing entrepreneurs, helping them to launch, rebuild, and grow sustainable businesses. We moved our programs and services online and added support to help businesses pivot their operations to enable them to operate in the COVID economy, increased our technology training to ensure all businesses were able to operate in the digital economy (services included for example: website development, online sales and payment processing, social media marketing etc.) and expanded our financial technical assistance and access to capital services, helping clients to secure over $18.5M in capital from government programs, corporations, nonprofit lenders and private sources.
Following are the scope of services we believe will accelerate emerging and established small business owners to start, rebuild and grow their operations and in so doing, fuel the local economy.
We look forward to working with you. If you have any questions or would like further information, please contact either one of us at your convenience.
Sincerely yours,
Sharon Miller Timothy Russell
CEO Program Director
[email protected] [email protected]
EXHIBIT B
Partnership for Business Resource Center (BRC)
Project Scope of Work
Objective: The North County Business Resource Center (BRC) located at the Economic Advancement Center in South San Francisco will provide a variety of small business services to support local emerging and established small business owners.
Overview
Fueling community rebuilding, the City of South San Francisco and Renaissance Entrepreneurship Center will inaugurate a North County Business Resource Center (BRC) in late 2021. This BRC will provide a menu of small business services supporting local emerging and established small business owners in the North County area of San Mateo County. The County has also invested in the success of the BRC with seed funding in 2021.
Over a two-year period the economic impact of the project will be demonstrated by more than 400 lower-income, minority-owned and women-owned emerging and established business owners (200 individualentrepreneurs per year) who will be able to reestablish their operations and rebuild their revenues. Renaissance’s long-range data shows that each business served generates an estimated average of $114,000 in revenues one year after receiving services.
Among the 400 businesses to be served that equates to $43.7 million circulating throughout the local economy. Not only are these overwhelmingly small minority- and women-owned businesses that will be served, but they also represent industries in our economy (food service, childcare etc) that allow the rest of the economy to flourish. This investment generates approximately 1,120 jobs or 2.8 per business including the business owner herself and is a win for individuals, families, and the regional economy as a whole.
These services will target businesses at various levels of operation: pre-launch, launch and expansion, as well as rebuilding, reimagining, or scaling operations. Entrepreneurs and small business owners will gain access to training classes and workshops, technology instruction, legal and tax assistance, one-on-one consulting, access to capital, resources, and networking opportunities.
Among those North County small businesses that have been most adversely impacted by the COVID-19 crisis, the BRC services will help them adjust to the new business climate. Many will work to pivot their business models, build capacity and resilience, recover their business operations, and enhance their abilities to participate in the digital economy.
This one-stop assistance center will be centrally located to serve the cities of South San Francisco, San Bruno, Millbrae, Brisbane, Daly City, Colma, Pacifica, and unincorporated areas of the county. Ultimately this BRC will bring jobs, character, and sustainable economic health to the local economy – as well as equity – to the less affluent areas of County of San Mateo.
The BRC will target small businesses with 50 or fewer full-time employees or less than $5M in revenues. In practice approximately half of the entrepreneurs will have 10 or fewer full-time employees or less than $2.5M in annual revenues. All businesses served will have a primary office, storefront, or business space located in North County or ownership by a North County resident. Many of these businesses are “mom and pop shops” that have brought ingenuity and vitality to our communities, but suffered badly from business restrictions during the pandemic and are struggling to return to pre-pandemic revenues.
We know that certain challenges are prevalent. Many businesses are owned by people with limited access to technology. While most own a cell phone, it is difficult to attend a workshop or develop a spreadsheet on a phone. Others need to develop e-commerce – and quickly. Some need assistance understanding the fluctuating real estate market and opportunities to reduce costs or expand operations. Each entrepreneur can count on targeted technical assistance to meet their needs.
Intake:
Each client entering the BRC will complete an intake form to provide his/her personal, household and, if in business, business income, status of business, education completed, and other demographic information, along with her/his goals. This baseline information will be used to track client progress and changes in personal or business circumstances as a result of receiving our services. We will track this information using VistaShare, a database designed for the Microenterprise Industry.
To evaluate the quality of programs delivered, and the effectiveness of delivery, we will collect evaluation forms at the conclusion of all classes and workshops. We then review these forms to see where we are succeeding and where we may need to make adjustments.
Business Assessment:
Each emerging(start-up) or established small business owner entering the BRC will meet with Renaissance staff and/or consultants who will conduct a client intake, and provide an introduction and overview of the services offered. The staff person or consultant will then conduct a business assessment (for existing business owners) and prepare a customized outline of the most appropriate services to meet each client’s needs.
Programs will include:
Training Classes & Workshops
Training Classes – delivered as multi-session program offerings ● 4 - Start Smart (12-hour introductory class over 4 weeks) designed to test the feasibility of a business idea, develop foundational business skills, and build a network. ● 2 - Business Preparation (30-hour business planning class over 10 weeks) designed to build business skills, write an Action Plan, and identify resources. ● 2 – Family Child Care Business Series (12-hour class over 4 weeks). Jointly presented by Renaissance and 4Cs of the County of San Mateo, this training is designed to support family-based childcare educators as they develop and begin to operate high quality early learning environments. Participants must attend all 4 sessions to receive a certificate of completion. This training aligns with the California Early Childhood Educator Competencies.
● 1 - Pop-Up Accelerator (12-hour class over 4 weeks) providing instruction on how to be successful in grassroots marketing and other pop-up events ● 1 – Zero to FoodTrucker (8-hour class over 4 weeks) providing a step-by-step roadmap for running a profitable food truck business.
Workshops –2-3 hour stand-alone trainings. Topics will include the following:
● 10 - Business Finance & Financial Management
● 10 - Small Business Marketing
● 10 - Digital Technology workshops
● 10 - Small business impact workshops
● 1 - Greening Your Business
Individual Technical Assistance - will be delivered by subject matter and industry specific experts
● Upon completion of training classes, clients access two to four hours of individualized technical assistance to focus on their business model canvas, business action plan, marketing plan, or financial plan. Established businesses are eligible for one-to-one assistance with approval from the Program Manager. Delivered by Renaissance staff and subject matter and industry-specific experts, this will include:
○ Customized technical assistance targeting the specific stage of business development: launch, scale, rebuild or growth.
○ Real Estate Support including lease review and negotiations, and outreach to local landlords to help fill commercial vacancies.
○ Access to Capital – This will include loan packaging, application support and introduction to capital resources providers (including nonprofit loan funds, local banks, government programs etc.) to help businesses secure the resources they need to rebuild, start and grow their businesses.
Technology Training and Advancement
These offerings enable our small business owners to be more efficient, productive, and responsive to the existing and new customer needs. Further, they are designed to create longterm sustainability through increased sales and/or greater brand exposure. ● Website Development
● Social Media marketing
● Online Payment Processing
● Understanding small business
● E-Commerce options
● Starting an Online E-Commerce Shop
● SEO Marketing
Special Programs for Women
This four-week business readiness and empowerment class is designed to address issues commonly experienced by female entrepreneurs.
● Session 1: How to be your very best at home, work and in community ● Session 2: How to build a stronger and healthier work/life balance ● Session 3: How credit worthy are you?
● Session 4: Why community public engagement is vital to a strong family and community Networking Events
In addition to the Women’s Networking Events above, Renaissance will plan and promote industry-relevant networking and other events to enable small business owners to engage with other like-minded and motivated entrepreneurs, build partnerships and connections, and support each other to take their business to the next level and lead to their mutual success.
These networking events will be online during the County’s COVID restrictions and when allowed, in-person at the BRC. An example is the Family Childcare Association monthly meeting and networking event.
Pop-Up Events
In addition, in concert with our Food Truck Business course, we will host one-day pop-up events featuring Renaissance food, craft and fashion vendors, to engage the communities of South San Francisco and North San Mateo County and develop new customer relationships.
Outreach
The BRC Manager and team members will work in partnership with government agencies and non-profit organizations to contact North County businesses by email, phone, text, social media, Supervisors’ newsletters, and posting of information at key locations throughout the region. This will include City Hall, churches, and ESL programs directed towards small business owners with limited technology use. The South City and Renaissance partnership will access city business license databases as allowable to connect with existing business owners. It will also reach out to agencies that have provided relief services to introduce their clients to the BRC, and request opportunities to include information on the BRC in utility bills or other mailings to the public.
Other outreach will be conducted via English and Spanish language television, radio and print media and through Renaissance’ network of current and graduate businesses. The partnership will promote the BRC through all jurisdiction websites and that of Renaissance, which will serve as the landing site. Detailed information on programs will be available in English and Spanish, including course descriptions, a schedule of classes and intake forms. The BRC’s new Manager, Amanda Anthony, has a background in adult education and has 15 years of experience as a small business owner. She is familiar with the landscape of small businesses throughout the North County and speaks Polish and conversational Spanish.
Program Delivery
Services will initially be launched in English and Spanish. In early 2022 selected services will be offered in Tagalog and Chinese. All services will be delivered through a hybrid model of online and in-person offerings providing small business owners with an array of options for building their skills, confidence, and networks with other small business owners.
Metrics/Reporting
Our ultimate goal for the BRC is to help small business owners build or rebuild their revenues and profit margins so that they may stabilize and thrive. Towards that end we will track our service results and provide data on the following:
● Number of businesses served by type of service(s)
● Change in revenue
● Change in profit margin
● Number of businesses accessing capital
● Number of employees hired or re-hired
● Amount of capital accessed
The data will also be delineated by language, ethnicity, gender, zip code, female-headed household, Veteran, and type of business.
Intake information is entered into VistaShare, an outcome tracker database that Renaissance uses to securely manage client data, client activities and reporting. Renaissance and South City will meet monthly or quarterly to review strategic goals and measure them against progress to date.
Timeline
A. Outreach
Renaissance will work with and build upon their relationships with local and county economic development staff, community development agencies, and faith-based organizations to assist us in introducing emerging and established entrepreneurs to the wide range of assistance available to them. Outreach will begin in the first quarter of the grant period.
B. Online and In-Person Classes and Workshops
Renaissance will launch this initiative serving 200 business owners annually with a blend of online training, consulting and networking and in-person formats.
YEARS 1 and 2
Courses, Workshops and Other Client Services
Each of the following courses will be offered in a hybrid format of virtual/online and in-person attendance concurrently unless otherwise noted.
● Kickstart Your Business Orientation: 2 courses per quarter/8 annually ● Start Smart: 1 course per quarter/4 annually
● Zero to Food Trucker: 1 course annually
● Pop-Up Accelerator: 1 course annually
● Business of Childcare: 1 course per quarter/4 annually ● Small Business Impact Workshops (financial, marketing, technology, women’s empowerment etc): 4 per quarter/16 annually
● Business Prep: 2 courses annually – once in October to December, once in April to June ● One-on-one consulting – ongoing
● Pop-up event for small businesses: 1 per quarter/4 annually – offered in person only ● Industry networking events – 1 per quarter/4 annually ● Graduation and business plan presentation event: 2 annually – the December event will be conducted in hybrid format; the spring event will be held in person.
D. Business Planning for the BRC
Throughout 2022, Renaissance will work in partnership with South San Francisco and JobTrain (sharing the space) to develop a business plan for a long-term strategy for the BRC as a resource hub for small business owners and employees in the North County.
Financial Plan - for April 2022-2023
Role Salary
BRC Manager Amanda Anthony $86,000
Program Assistant Carlos Reyes Jr. $52,000
Program Director Timothy Russell $57,000
CEO Sharon Miller $26,000
Facilities/Tech Manager Damien Chacona $25,000
Data/Evaluation Coordinator Derek Goldstone $19,000
Program Coordinator Teresa Perez $33,000
Marketing Manager TBD $14,000
TOTAL FRINGE YR 1 24% - $74,800
TOTAL $386,880
Fringe benefits @ 24%:
● FICA: 7.65%
● Unemployment Insurance: 3.0%
● Retirement: 6.0%
● Health Insurance: 7.35%
SUPPLIES Total
Year 1 $10,600
Supplies include program and office supplies, such as printers, copiers, teleconference devices, and office supplies.
OTHER Total
Consulting $80,000
Front Desk support $24,000
Marketing & Program Materials $15,000
Other costs include independent contractors providing small business instruction and individual consulting at $75-$90/hour for ~1,100 hours ($80,000), front desk support at $25/hour for 960 hours ($24,000)
INDIRECT COSTS Total
Year 1 $51,648
Includes HR, Finance, Technology, Overhead, etc., at 10% of the total project costs.
TOTAL: $568,128