LUIS A. MERCADO JR., MBA
Summary
Growth focused and thoughtful financial services leader with expertise in Business Development, Performance Management, Strategy & Compliance. Currently seeking an opportunity where I can use my fast-paced, global financial services background as a leader in the community. I believe technology can lead to innovative models of success for business development, community satisfaction, and can transform how we operate in the global marketplace.
Community Housing & Development Experience
South San Francisco Housing Authority, South San Francisco, CA 2017 - Present Vice Chairman Commissioner
• Collaborate with local, state, federal leaders to develop affordable supply of housing to underserved populations in South San Francisco
• Work and collaborate with Executive Director and Board Members to develop and execute budget and metrics strategies • Work with fellow commission members and sub-committees to develop RFP grant proposals • Collaborate with city council, city managers, attorneys, and other local government to create various grant programs and RFP’s • Assist in grant management by working effectively with external programs, residents, board members and local leadership to calibrate portfolios and measure impact
• Develop and present housing information to current and potential donors and residents; local and state politicians, and HUD representatives to persuade, educate, and enhance understanding of rental housing opportunities San Mateo Community Improvement Commission
San Mateo, CA 2008-2014
Commissioner
• Planned with City Manager and County Representatives within the county of San Mateo to develop community improvement for local constituents
• Issued fines to local businesses and citizens for building code violations - and city, county state code violations • Reviewed petitions from businesses against local entities requesting land allotments to determine best use • Collaborated with local, state, federal leaders to develop affordable supply of housing to underserved populations in San Mateo County
• Worked with fellow commission members and city government to develop RFP grant proposals • Collaborated with city council, city managers, attorneys, and other federal government to create various grant programs and RFP’s
• Assisted in grant management by working effectively with external programs, residents, board members and local leadership to calibrate portfolios and measure impact
• Developed and presented housing information to current and potential donors and residents; local and state politicians, and HUD representatives to persuade, educate, and enhance understanding of rental housing opportunities Financial Experience
Fidelity Investments, San Francisco, CA April 2021 – present Financial Consultant, Planning Consultant
Strategic & Financial Planning:
• Create cross-functional financial plans for clients by determining appropriate personal, commercial, and / or non-profit investment opportunities.
• Create and execute short and long-term business development strategies for current and potential clients • Participate in compliance reviews (audits), projects and training efforts Performance Management:
• Create and Establish business development goals with internal Wealth Management teams. • Execute business development strategies.
Marketing Operations:
• Discuss ROI with clients and create appropriate next steps with various business partners to execute continued investment, deposit, and credit growth
• Develop and prepare corporate financial marketing for new business acquisition Partnerships:
• Partner with colleagues across multiple lines of business, to create and structure financial development strategies for current and potential clients
• Evaluate investment portfolios, with various business partners for client development and growth Strategy:
LUIS A. MERCADO JR., MBA
• Evaluate and execute short and long-term financial growth opportunities for individuals, corporations, NPO’s, and small businesses
• Forecast client financial gains while discussing potential losses; initiate strategies to maximize earning potential for the benefit of the client
Wells Fargo Bank, N.A., Los Altos, CA November 2014 – April 2021 Private Banker, Brokerage Associate, Premier Banker, Home Mortgage Consultant; Black Association Bay Area Community Chair Strategic & Financial Planning:
• Create cross-functional financial plans for clients by determining appropriate personal, commercial, and / or non-profit investment opportunities.
• Create and execute short and long-term business development strategies for current and potential clients • Participate in compliance reviews (audits), projects and training efforts Performance Management:
• Create and Establish business development goals with market executives. • Execute business development strategies.
• Adhere to performance, development, and operational metrics. Ensure that all monetary transactions stay within state and federal banking compliance (BSA, KYC, AML, FCA, HMDA). • Discuss Key Performance Indicators with market executives Product Analytics:
• Perform client financial forecasting by executing a multi-pronged approach to predicting credit risk and default probability; and improve clients forecast accuracy and stock ranking ability utilizing Monte Carlo analysis (inputs include: age and time horizon, initial wealth, past performance, periods of savings and withdrawals, investment risk level based on Risk Capacity Survey results or age)
• Exposure to SaaS and SQL
Marketing Operations:
• Discuss ROI with clients and create appropriate next steps with various business partners to execute continued investment, deposit, and credit growth
• Develop and prepare corporate financial marketing for new business acquisition Partnerships:
• Partner with colleagues across multiple lines of business, to create and structure financial development strategies for current and potential clients
• Evaluate lending, capital structure, potential credit portfolios, investment portfolios, with various business partners for client development and growth
• Provide support to Wealth Management, Insurance, Private Banking, and Commercial teams Strategy:
• Evaluate and execute short and long-term financial growth opportunities for individuals, corporations, NPO’s, and small businesses
• Forecast client financial gains while discussing potential losses; initiate strategies to maximize earning potential JP Morgan Chase Bank, N.A., Menlo Park, CA April 2013 – December 2014 Private Client Banker, Brokerage Associate
• Secured, developed, and managed relationships with high net worth individuals, their families, businesses, and non-profit organizations
• Assisted clients with building and preserving their financial wealth • Created and implemented long-term asset leveraging, by providing access to innovative investment ideas and opportunities • Worked with financial business partners to develop customized investment strategies and to offer a full array of wealth management products and services (Including Private Banking, Wealth Management, Insurance, and Commercial Banking services)
New England Financial, A MetLife Company, Foster City, CA July 2012 – November 2012 Financial Representative, Registered Representative (Internship) • Provided broad base of services, life insurance, disability income insurance, long-term care insurance, annuities, and investments
• Developed and maintained relationships with internal and external partners to maximize client customer service and lifestyle needs
Wells Fargo Bank, N.A., Menlo Park, CA September 2004 – December 2011 Manager, Premier Banker
LUIS A. MERCADO JR., MBA
Management
• Partnered with senior management to cultivate productive revenue and service associates, while meeting 100% of the customers’ needs
• Initiated and inspected business development and operational activities; Performed due diligence on transactions to identify potentially suspicious activity
• Influenced and enhanced the abilities of both the revenue and service teams by creating a daily management and operational reporting system utilizing presentations, metrics, and scorecards • Implemented national initiatives to grow business through customer contact, local marketing, educational seminars, and client appreciation
Compliance
• Emphasized operational compliance by issue spotting, creating, executing, and inspecting processes to ensure all employees, and the financial institution, were operating within internal and federal banking regulations • Ensured all weekly, monthly and annual audits were passed; Trained new employees on audit expectations • Provided internal and operational risk controls in accordance with WFB or regulatory standards and policies; Reported issues and operational loss events; Participated in compliance reviews (audits), projects and training efforts; Trained new employees on compliance efforts
• Ensured banking teams stayed within all state and federal banking regulations. Including, but not limited to, HMDA, KYC,
AML, BSA, FCA
Business Development
• Managed high-value accounts – personal, small business, and household client portfolios • Provided broad base of services, including deposit-based, credit, investment and fee-based products with the goal of acquiring 100% of the client’s business
Education
West Texas A&M University, Canyon, TX
Master of Business Administration (M.B.A)
• Major: Finance / Healthcare Administration (M.B.A.)
San Francisco State University, San Francisco, CA
Bachelors of Science
• Major: Business Finance & Administration
Professional Licenses
• FINRA Securities Series 7, 6, 65 & 63
• CA Life/ Accident and Health/ Variable Contracts Licensed Agent # 0F82957 • SAFE Registration NMLSR ID# 758024
Language Skills & Professional Information
• Fluent Spanish Speaker – able to conduct business transactions (verbal and written) • Microsoft Office Professional