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Att 2 SSF Business License Presentation Matrix

South San Francisco City Council
May 22, 2024

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Att 2 SSF Business License Presentation Matrix
Meeting
May 22, 2024
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South San Francisco City Council
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Business License Tax
Program Update
Presentation to City Council
Matrix Consulting Group, Ltd.

Alan Pennington, Senior Vice President
Joe McDonald, Senior Consultant
May 2024
AGENDA
1 BACKGROUND
2 CURRENT BUSINESS LICENSE STRUCTURE
3 PROPOSED APPROACH
4 ESTIMATED REVENUES
2 5 Q&A
Background
 The South San Francisco Municipal Code Title 6 Business Regulations was enacted solely to raise revenue for municipal purposes
 Since 1976, all businesses conducting business within the City are required to have a business license
 Annual business license fees are collected by the City’s Finance Department and are due by January 31st of the calendar year.
 Business license structure was last modified in 2008, other than the annual cost of living adjustments
3 Background 1
Overview
 Objectives for the new business license tax structure:
4 Background 1
Modernize BLT
Structure
Streamline
Administration
and Auditing
Businesses Pay
Their
Fair Share
Protect Small
Businesses
Business License Tax – Revenue Comparison
5 Background 1
 SSF falls at the
lower end of
revenue
generation in
comparison to
peer
municipalities.

AGENDA
1 BACKGROUND
2 CURRENT BUSINESS LICENSE STRUCTURE
3 PROPOSED APPROACH
4 ESTIMATED REVENUES
6 5 Q&A
Current Structure – # and Size of Businesses
7 Current Business License Structure 2
Current Structure – Revenue by Classification
8 Current Business License Structure 2
Current Structure – Revenue by Firm Size
9 Current Business License Structure 2
 74.4% of businesses
have 4 or fewer
employees.
 84.9% of businesses
have fewer than 10
employees.

Current Structure – BLT Fee Distribution
10 Current Business License Structure 2
 77.8% of businesses
paid $299 or less
annually.

Current Structure – Unlicensed Businesses
11 Current Business License Structure 2
 There are approximately 450 businesses within the City that are not currently licensed.  Given differences in data methodologies in classifying businesses, the specific types of unlicensed businesses are not entirely discernable but appear to fall in categories such as:
‒ Construction / Contractors,
‒ Manufacturing
‒ Warehousing and Transportation / Freight
‒ Rental properties
‒ Administrative and Support
 If all of these businesses were licensed, the projected revenue increase would be approximately $370,107.

AGENDA
1 BACKGROUND
2 CURRENT BUSINESS LICENSE STRUCTURE
3 PROPOSED APPROACH
4 ESTIMATED REVENUES
12 5 Q&A
Recommended Changes For New BLT
Proposed Approach 3
13  Per Employee Rate modified
 Per Associate Rate increased
 Consolidate More Business Categories
into the per employee rate
 Construction General Contractors and
Subcontractors Rate Change
Structural Changes Administrative Changes
 Business License Tax Cap removed
 Align with NAICS Codes
 Automatic Annual Cost-of-Living
Adjustment
 Clear definition of employee
Proposed Per Employee Rate
Proposed Approach 3
14  Utilize per employee basis for more business license tax program categories but adjust rates to provide a progressively increasing per employee rate structure as follows:

Range of Employees Base Rate Per Employee Rate
0 - 4 $150 $30
5 - 9 $270 $35
10 - 19 $445 $50
20 - 49 $945 $60
50 - 99 $2,745 $75
100 - 249 $6,495 $80
250 - 499 $18,495 $90
500 - 999 $40,995 $100
1000+ $90,995 $150
Per Employee Rate Revenues
Proposed Approach 3
15  Small businesses (defined as fewer than four employees) currently represent 24% of all business license revenue collected from per employee businesses. With the proposed changes implemented, this would be reduced to 10.3%.

Per Associate Businesses
Proposed Approach 3
16  Increase the current rate structure for professional services firms ($226.50 per associate) as follows:
‒ $275 base plus $275 per each additional associate, partner, or member of the professional corporation
‒ There are currently 477 firms in this category that generate $1,342,996. ‒ Revenue will increase by $812,268 annually if this proposal is implemented.

Construction General Contractors / Sub-Contractors
Proposed Approach 3
17  Business license tax for contractors will be based upon the permitted value of work within the City of South San Francisco.
‒ Approximately 1,300 businesses in the contractor / subcontractor categories. Current revenue approximately $280,000 per year.
‒ Establishes a BLT rate of $1.80 / $1,000 in permitted construction value for the business license for each contractor/subcontractor. This approach is used by other entities:
• Berkeley ($1.80/$1,000), Menlo Park (Base rate plus $250/$1,000,000 over $1M with maximum rate of $8,000), and Oakland ($1.80/$1,000) of gross receipts.  The business license is proposed to run for the duration of the project and would be paid at time of permit issuance.
 Based upon three-year average building permit valuation of $862,098,827, the estimated annual revenue increase could approach $1,270,000 if all work performed by contractors/subcontractors.

Additional Program Changes
Proposed Approach 3
18  Streamline Program as follows:
‒ Expand use of per employee rate for:
‒ All per unit categories, except for short term rentals. ‒ All other flat rates, except public utilities.
‒ No change to businesses calculated on gross receipts basis.

Administrative Changes
Proposed Approach 3
19  Eliminate the business license tax cap that is currently at $150,886.50 (2024). ‒ This change alone will increase annual revenue by approximately $51,765 without changing current per employee rate.
 Update business categories to align with NAICS codes for ease of administration, increased accuracy, and enhanced auditing and registration compliance.  Maintain an annual escalator in rates based upon prior year’s CPI.  Update ordinance definitions for enhanced compliance and ease of administration. ‒ Include “contract workers/employees” within the definition of employee for calculation of BLT fees to capture rising “gig economy”
AGENDA
1 BACKGROUND
2 CURRENT BUSINESS LICENSE STRUCTURE
3 PROPOSED APPROACH
4 ESTIMATED REVENUES
20 5 Q&A
Impact of Proposed Changes
Estimated Revenues 4
21  The number of businesses and revenue changes by major rate categories if all proposed rate adjustments are implemented:

BLT (Pro-Forma) – Revenue Comparison
22 Background 1
AGENDA
1 BACKGROUND
2 CURRENT BUSINESS LICENSE STRUCTURE
3 PROPOSED APPROACH
4 ESTIMATED REVENUES
23 5 Q&A
Questions
24 Q&A 5

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