Parking Enforcement
Services Proposal
City of South San Francisco, CA | March 13, 2024
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | Cover Letter 2
COVER LETTER
March 13, 2024
Captain Ken Chetcuti
South San Francisco Police Department
1 Chestnut Avenue
South San Francisco, CA 94080
RE: PROPOSAL FOR PARKING ENFORCEMENT SERVICES
Dear Captain Chetcuti,
LAZ Parking (LAZ) is thrilled to present our proposal for Parking Enforcement Services in the City of South San Francisco (the City). Infused with the spirit of improving compliance throughout the communities we serve, our ambassador approach blends cutting-edge technology with a deep understanding of local parking dynamics, ensuring not only compliance but a seamless and positive parking experience for citizens and visitors alike.
We take a proactive and community-centric approach to providing top-notch parking enforcement services with a focus on precision, efficiency, and a keen understanding of local needs. Our experienced team is dedicated to ensuring seamless parking experiences that align with the unique charm of each community we serve. Through innovative solutions and a commitment to improving parking compliance, LAZ is ready to act as your trusted partner in creating a harmonious parking environment to improve quality of life and parking compliance throughout the city.
The following proposal demonstrates why LAZ is the ideal company to serve the City and South San Francisco Police Department for its parking enforcement needs. Providing exceptional service is not just something we do; it is who we are. We trust that this has been clearly demonstrated by our past success throughout California, as well as by our vision for what can be done in the years ahead in the Bay area. Our Government Services Division offers our customers turnkey parking enforcement solutions that are designed to provide fair and consistent enforcement with reliable and cost-effective service-led program management. LAZ has a seasoned, experienced, and realistic understanding of the challenges specific to your operations. We take pride in our delivery of superior service to our customers, and we hope to develop a longstanding partnership with South City and SSFPD.
By partnering with LAZ, the City will receive a service-led, technology-driven and forward-thinking approach to parking enforcement where we will align our efforts with your enforcement objectives to deliver high-quality results and value for the City. Thank you for the opportunity to submit this proposal for your consideration.
Sincerely,
Muhammad Mansoor, CAPP
Vice President, Municipal Operations
949 South Coast Drive, Suite 515
Costa Mesa, CA 92626
(714) 290-4854 | [email protected]
Robert Maroney, CAPP
Vice President, Government Services
One Financial Plaza, 14th Floor
Hartford, CT 06103
(804) 921-5019 | [email protected]
2 Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | Table of Contents 3
TABLE OF CONTENTS
Parking Enforcement Services
City of South San Francisco
Cover Letter........................................................................................................................................................... 2 Table of Contents .................................................................................................................................................. 3 Executive Summary ............................................................................................................................................... 4
1. Organization, Credentials and Experience.......................................................................................................... 7
2. Enforcement Methodology and Project Approach ............................................................................................ 16
6. Cost Proposal .................................................................................................................................................. 30 Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | Executive Summary 4
EXECUTIVE SUMMARY
Understanding of the City’s Intent and Objectives
We recognize that South City is the pre-eminent City in the bay area and is without a doubt the Biotech Capital of the World. The City and SSFPD is looking for a successful partnership with a reputable company with demonstrated skills and technical ability that provides high levels of customer service and satisfaction to provide consistent parking enforcement services to fulfill the needs of the visitors, businesses, and citizens. The challenge is finding a firm that can mirror SSFPD’s processes for screening, hiring, and training professionals that can deliver consistent level of service and follow its overall objective of improving both public safety and quality of life in this beautiful city. To achieve this goal, the City needs stability and consistency in parking enforcement activities so the needs of its residents and visitors can be addressed in a timely manner.
Our Qualifications to Achieve the City’s Objectives
We have a strong track record of collaborating with our clients, bringing innovation and professionalism to each city we serve. As a company at the forefront of parking systems, LAZ exceeds the minimum qualifications required to support this project. We offer the City a broad range of parking enforcement experience and the proven success we have achieved in managing similar operations for other major cities. Our longstanding relationships with cities across North America with a 100% contract renewal rate is a testament to our commitment to our clients. Our experience in parking enforcement and related services is unmatched, more specifically, our footprint in CA.
Collectively, across the United States, LAZ leads the privatized parking enforcement industry by issuing over 1.5 million on-street tickets per year – more than any other contractor within privatized municipal operations. Our knowledge of local parking enforcement trends comes from more than 40 years of working with city governments across the United States. As a full-service parking management company, we understand the benefits of a wellmanaged enforcement program and consistent execution of parking enforcement. Throughout the years, we have been an effective, committed, and dedicated partner in the overall success of our customers. We manage some of the most complex enforcement programs in California, including the cities of San Mateo, San Buro, San Leandro, Palo Alto, Salinas, Burbank, Newport Beach, West Hollywood, Inglewood, Santa Ana, and Palm Springs. Most of these contracts are managed by their Police Department(s), therefore, we are aware of the elevated expectations South San Francisco PD has from the selection of a service provider for these services.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | Executive Summary 5 Our Proposed Approach
In keeping with the City’s mission, LAZ is ideally suited to represent the City in its efforts “to provide a safe, attractive and well-maintained City through excellent customer service and superior programs and to have a work ethic that will enhance the Community's quality of life.” LAZ fully understands the challenging environment of providing on-street enforcement services year-round, in diverse and sometimes challenging conditions. Our expertise centers on supporting large-scale municipal on-street parking operations. We possess the specific processes for screening, hiring, onboarding, and training quality enforcement personnel, along with optimizing enforcement through use of innovative technology and by maintaining quality controls to meet performance and financial objectives for the cities we serve and by allowing them to make data driven decisions.
How Our Proposed Approach Achieves the City’s Objectives Our approach to achieving the City’s objectives is based on efficiency and automation. LAZ’s plan revolves around proven and tested processes for performance measurement. Drawing on our local and national experience, listed below are some of the major benefits to the City.
MANAGEMENT TEAM MADE UP OF SEASONED PARKING PROFESSIONALS To make this program a success right from the start, we have put together a team of professionals with combined municipal parking experience of over 250 years and hands on experience launching over 15 first time privatized enforcement programs. This leaves no transition risk and ensures continuity of operations and enhancement of enforcement based on specific CA experience.
WE BELIEVE STAFF SELECTION AND TRAINING IS A HIGH PRIORITY We employ proven methods to carefully select the most qualified enforcement personnel, train and educate our workforce regularly, and provide them with tools needed to succeed to ensure they provide fair and consistent enforcement within the communities we serve.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | Executive Summary 6
STRICT QUALITY CONTROL PROCEDURES
Our proven and field-tested Standard Operating Procedures translate into strict Quality Control and Quality Assurance efforts. We proudly maintain our ticket accuracy performance above 97 percent. Ticket accuracy equates to fewer administrative reviews, improved program reputation, and enhanced collection revenues.
Additional benefits include improved officer productivity, consistency in enforcement activities and quality customer service.
TECHNOLOGY DRIVEN SOLUTIONS
Building upon our existing data capture and reporting methods, LAZ has invested in automated systems with our Business Intelligence tool powered by Microsoft BI, which enables our clients and managers to view and measure program and employee performance in real time.
DEPTH OF LOCAL PRESENCE AND KNOWLEDGE OF THE AREA
With a large pool of staff in the bay area including over 35 trained parking enforcement officers within a 25-mile radius of South City, we will be able to quickly fill any unplanned staffing shortages and/or unforeseen vacancies.
CONCLUSION
We love working with progressive and innovative cities who embrace the changes required for growth while still honoring their values. With this attitude, a partnership with LAZ can transform the South City Parking Enforcement Program into an industry leading program in a way that is manageable, sustainable, and profitable.
We have done it for other cutting-edge programs locally including San Mateo, San Bruno, Palo Alto and San Leandro to name a few. If you are ready to improve the overall citizen and visitor experience and increase your enforcement efforts right from the start of implementation, we are ready to take you there. This proposal outlines in more detail our approach to managing each step towards that goal, and what you can expect along the way. But your biggest expectation should be one of success. Let us get the South City parking enforcement program on the map of leading enforcement programs in California.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
7 1. ORGANIZATION, CREDENTIALS
AND EXPERIENCE
LAZ Parking brings extensive expertise in providing top-notch parking enforcement services to the West Coast and across United States. With a proven track record, we have successfully navigated diverse landscapes, contributing to the seamless operation and optimization of municipal and government agency owned parking facilities nationwide.
About LAZ Parking
LAZ Parking stands as an experienced and rapidly expanding privately owned parking operator in the United States, leading the charge in digital parking technology. Our journey began in Hartford, CT, back in 1981, fast forward four decades later, and we've honed our expertise to deliver top-tier parking management and transportation services.
Today, LAZ operates a staggering 1.3+ million parking spaces nationwide, spanning an impressive 4,250+ locations, touching down in 43 states, and serving 460+ cities. Our commitment to excellence is recognized on a national scale, as we proudly hold the Accredited Parking Organization (APO) status. We're renowned for our unwavering dedication to responsible parking management, operational brilliance, exceptional customer experiences, sustainability initiatives, and unwavering commitment to safety and security.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
8 Our diverse portfolio encompasses a wide spectrum, including onstreet and off-street municipal parking, transit parking systems, entertainment and event parking, commercial and residential buildings, hotels and resorts, office complexes, mixed-use projects, hospitals and medical centers, airports, university parking, shuttle services, and valetoriented parking solutions.
Leading the Way in the Municipal
Sector
LAZ Parking is a leading provider, specializing in parking solutions tailored for municipalities and government agencies nationwide. Our all-encompassing approach to parking management is rooted in sustainability, aimed at enriching communities, streamlining parking operations, and fortifying the financial standing of our clients. Within our Government Services team, we boast an unrivaled track record in managing municipal parking facilities and on-street programs. We oversee over 500,000 parking spaces on behalf of federal, state, and local government agencies, including the management of over 120,000 onstreet meters. Our strategic focus revolves around the implementation of efficient operational procedures, dynamic marketing campaigns, robust revenue integrity systems, groundbreaking technology applications, and customer service initiatives that set the industry standard.
OMNIA Partners
LAZ Parking is a vendor and partner with OMNIA Partners, previously NCPA (National Cooperative Purchasing Alliance). As your ally in the purchasing process, OMNIA Partners is dedicated to optimizing procurement for your organization. Our goal is to improve the way your organization identifies, evaluates, and procures what they need at the best value. With free membership, you'll gain full access to our portfolio of leading national supplier contracts, spend visibility, analytics, and subject matter experts. We are happy to discuss more upon the City’s request.
IPMI Accredited Parking Organization (APO)
LAZ Parking is an Accredited Parking Organization (APO) and is nationally recognized for its best practices in responsible parking management, operational excellence, customer experience, sustainability, safety, and security.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
9 Public Sector Expertise
From the coast to coast, LAZ Parking collaborates with municipalities and government agencies spanning the breadth of the United States. Our footprint extends from vibrant urban centers to the serene countryside and picturesque coastlines. We've had the opportunity of working with numerous public sector clients, each contributing to our extensive portfolio. The following is a sampling of LAZ Parking’s public sector clients, including the approximate number of spaces for each. Local parking enforcement references are provided later in this section.
⚫ City of Burbank, CA (3,364)
⚫ City of Newport Beach, CA (4,500)
⚫ City of West Hollywood, CA (3,360)
⚫ City of Inglewood, CA (7,500)
⚫ City of Long Beach, CA (10,300)
⚫ City of Santa Ana, CA (3,750)
⚫ City of San Marcos, CA (2,500)
⚫ City of San Mateo, CA (3,750)
⚫ City of Palo Alto, CA (2,500)
⚫ City of San Leandro, CA (2,350)
⚫ City of Stockton, CA (6,145)
⚫ City of Sausalito, CA (1,875)
⚫ City of San Bruno, CA (1,610)
⚫ City of San Francisco, CA (27,000)
⚫ City of Berkeley, CA (4,575)
⚫ California State Parks (2,664)
⚫ City of Chicago Meters System (36,000)
⚫ Washington Metro Area Transit Authority
(59,000)
⚫ Montgomery County, MD (21,500)
⚫ New York City Housing Authority (20,600)
⚫ NY Metropolitan Transit Authority
(16,600)
⚫ Rhode Island State Beaches (8,100)
⚫ City of Miami Beach, FL (6,000)
⚫ City of New Rochelle, NY (5,868)
⚫ City of Lowell, MA (5,566)
⚫ Norwalk Parking Authority (3,763)
⚫ City of Stamford, CT (3,400)
⚫ San Francisco Municipal Transportation
Authority (3,114)
⚫ City of Syracuse, NY (2,525)
Unparalleled Parking Enforcement Experience
Within its Government Services Business Unit, LAZ has a dedicated Parking Enforcement Business Segment that is primarily focused on Parking Enforcement Services. We have delivered reliable Parking Enforcement and related services since 1988. Today, within our enforcement portfolio, we issue close to 1.5 million citations annually with an average citation dismissal rate of less than 3% throughout our contracts. Working collaboratively with cities, counties and police agencies throughout the U.S., LAZ has been intrinsic in developing innovative parking enforcement solutions that integrate seamlessly with the wider parking and transportation network of each city we serve. We are in the unique position of having managed some of the most complex turnkey parking systems in the country. Our experience and expertise in the techniques and technologies used in parking enforcement are unmatched.
Since 1981, LAZ Parking has grown and adapted alongside our customers. Today, we operate over 100 government contracts across the U.S. with a 100% contract renewal rate. Most notably, our long-term presence in the California market allows us to use best practices learned from managing some of most consistent and well-established enforcement programs including West Hollywood, Inglewood, Santa Ana, Burbank, and CA State Parks. With handson experience managing parking enforcement programs in highly diverse mixed-use environments, we pledge to build on this experience to continue our solid commitment in the delivery of effective parking enforcement solutions for the City of South San Francisco.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
10 The table below provides a snapshot of our current programs, followed by references of similar projects demonstrating our past performance and proven track record of successful implementing parking enforcement services solution for municipal and law enforcement agencies. ANNUAL CITATIONS ISSUED OPERATIONS/MANAGEMENT PARKING ENFORCEMENT ELECTRONIC HANDHELDS SMART TECHNOLOGY
LPR TECHNOLOGY
ENFORCE ALL MCS
& STATE CVC
PERMIT ENFORCEMENT
ON STREET ENFORCEMENT
OFF-STREET ENFORCEMENT
SURFACE LOTS
STREET SWEEPING ENFORCE
CUSTOMER PHONE SUPPORT
TOWING AND BOOTING
TRAFFIC DISPATCH SERVICES
TRAFFIC CONTROL SERVICES
California Municipal Enforcement Clients
City of West Hollywood, CA 200,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ City of Inglewood, CA 90,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ City of Santa Ana, CA 45,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
California State Parks 30,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
City of Salinas, CA 20,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
City of Palo Alto, CA 10,500 ✓ ✓ ✓ ✓ ✓ ✓ ✓
City of San Mateo, CA 32,500 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ City of Newport Beach, CA 70,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
City of San Marcos, CA 10,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
City of San Leandro, CA 15,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓
City of Burbank, CA 45,000
National Municipal Enforcement Clients
City of Chicago, IL 550,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Montgomery County, MD 150,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
New York, NY (MTA, NYCHA) 50,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
South Miami, FL 45,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Norwalk, CT 40,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
City of Arvada, CO 10,500 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
The Ohio State University 36,600 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Eastern Michigan University 10,000 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
11 Government Services Team – Municipal Parking Experts PETER CHO, CAPP – SENIOR OPERATIONS MANAGER, GOVERNMENT SERVICES Peter joined the LAZ Parking family as a Senior Operations Manager in 2021 through the acquisition of Serco Parking Services. In his current role, Peter plays a pivotal part in providing operational support for all legacy Serco parking programs and ensuring uniformity and operational compliance across LAZ Parking's Government Services initiatives.
A seasoned leader with an impressive career spanning over twenty-five years in the Parking Industry, Peter brings a wealth of experience to the table. His extensive background encompasses the management and seamless transition of intricate municipal and commercial parking programs.
As a recognized subject matter expert in Municipal On-and Off-Street Parking Operations, Peter remains well-versed in the latest industry technology, which he actively applies to support both our new and established operations.
Peter's commitment to finding innovative solutions has consistently led to enhancements and the sustained success of some of our most complex operations. His remarkable track record includes contributions to the City of West Hollywood, CA, City of Inglewood, CA, City of San Francisco (MTA), City of San Mateo, CA, City of Santa Ana, CA, City of Chicago, IL, and Montgomery County, MD.
In recognition of his expertise and dedication, Peter achieved the designation of Certified Administrator of Public Parking (CAPP) in 2022.
MUHAMMAD MANSOOR, CAPP – VICE PRESIDENT, MUNICIPAL SERVICES Muhammad Mansoor is a renowned name in the parking industry, and he brings his wealth of expertise to LAZ Parking's Government Services division. In his role, Muhammad serves as a subject matter expert, dedicated to ensuring the delivery of high-quality service across our government parking contracts. He holds direct responsibility for decision-making related to on-street parking contracts throughout the United States.
Muhammad is an active and engaged member of several key industry associations, including IPMI (International Parking & Mobility Institute), NPA (National Parking Association), and various regional parking organizations. His commitment to excellence extends to his recognition as a Six Sigma Yellow Belt recipient.
With a remarkable 20-year career in the parking industry, Muhammad has consistently been at the forefront of innovation. He has led the implementation of cutting-edge technology and worked with cities to develop state-ofthe-art design tools, redefining transportation practices to transform urban spaces into vibrant, thriving urban places. Muhammad stands as a steadfast subject matter expert, always ready and willing to assist and contribute to the success of our contracts. His experience includes transitioning and implementing over 30 municipal parking programs in the past 10 years including nationally recognized programs for the cities of San Francisco, Los Angeles and Nashville, TN.
Muhammad's academic journey includes studies at California State University, Long Beach, and the Said Business School at the University of Oxford. Furthermore, his dedication to the industry is exemplified by his achievement of Certified Administrator of Public Parking (CAPP) certification, which he received in 2022.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
12 ROB MARONEY, CAPP – VICE PRESIDENT, GOVERNMENT SERVICES Rob, a seasoned professional with a distinguished career spanning over two decades, joined LAZ Parking in 2015 as the Vice President of Government Services. Based in Richmond, VA, Rob plays a pivotal role in overseeing and supporting the dynamic growth of our Government Services market, which encompasses municipal agencies and publicprivate partnerships.
Rob's extensive background is deeply rooted in government operations, management, and consulting. His career commenced in municipal government, and over his 12+ years with Norfolk, VA, he ascended to the role of Director of Parking. Additionally, he served as the Director of Parking and Transportation for Virginia Commonwealth University, where he provided strategic oversight for the university's parking, transportation, and fleet management programs. As a testament to his dedication and leadership in the parking industry, Rob is actively engaged in several national and regional parking associations, currently serving on the Board of Directors for the Parking Association of the Virginias. He holds a Government and Fine Arts degree from the College of William & Mary and has earned the esteemed designation of Certified Administrator of Public Parking (CAPP).
Rob's remarkable journey and profound expertise make him a valuable asset to LAZ Parking, as he continues to drive excellence and innovation in our Government Services division.
FLOREZEL JOSE, CAPP – Portfolio Manager, Municipal Operations With over 16 years of parking industry experience, Florezel has spent the past 14 years as a Program Manager for some of the most complex municipal programs. Prior to joining LAZ as the Program Manager for its longest standing enforcement contract, she managed the citation processing and collections contracts for multiple CA cities, spearheading various implementations with direct oversight of overall operations to meet contract compliance and maintain client relations. Florezel has worked with various parking and transportation industry leaders throughout California and has often reached out to her professional network to exchange ideas and best practices. Florezel’ s understanding of the California Vehicle Code (CVC) and citation processing background has been instrumental in improving overall enforcement operations. She received her CAPP certification in 2022 and is a member of the IPMI Education Development Committee.
Florezel was recently promoted to the position of Regional Municipal Portfolio Manager. In her current role, she has direct oversight of multiple enforcement contracts where she is focused on delivering optimized operational solutions to LAZ’s municipal clients.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
13 Parking Enforcement References
Municipal Programs Managed by Police Departments
San Mateo, California
SAN MATEO POLICE DEPARTMENT
In November 2019, LAZ Parking proudly commenced enforcement services for the vibrant community of San Mateo, California, triumphing in a competitive bid process. The comprehensive contract encompasses 8 vehicles equipped with cutting-edge cloud-based License Plate Recognition (LPR) technology by omniQ.
Going beyond mere on-and-off street enforcement, LAZ takes the helm in managing traffic control and special events, adding an extra layer of support and convenience for the tight-knit Bay Area community and its 100,000+ residents. As the 11-member LAZ team, led by 1 Operations Manager, 1 Supervisor, and 9 dedicated Police Enforcement Officers, embarked on this endeavor, they swiftly implemented efficient enforcement solutions and citation services tailored to the unique parking landscape of the downtown area, consisting of 2,500 spaces.
Burbank, California
BURBANK POLICE DEPARTMENT
LAZ Parking was selected to provide parking enforcement services for the Burbank Police Department, Traffic Bureau in 2023. The collaboration between LAZ and the Burbank Police Department was initiated with the aim of augmenting the city's in-house parking enforcement efforts. During this transitional phase, LAZ and the police department worked in tandem to educate residents and business owners about the benefits of this enhanced service. LAZ took a proactive approach by setting up informational booths at events like Police and Fire Day and National Night Out, providing an opportunity to engage with Burbank residents and attentively address their parking concerns.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
14 Our dedicated LAZ staff underwent comprehensive training, encompassing both classroom instruction and handson field experience. This training covered a thorough understanding of the City's municipal codes and the California Vehicle Code. Additionally, our team learned how to seamlessly communicate with the PD's dispatch communication department, ensuring a coordinated and effective operation. To ease into the transition, a period of warnings was issued before the commencement of live enforcement. Simultaneously, a targeted marketing campaign was launched to introduce the City to the new enforcement team. Since the go-live date in mid-June 2023, LAZ has demonstrated a significant increase in citation productivity. Moreover, we have earned the trust of the residents, resulting in improved parking compliance within the city. This collaborative effort represents a positive stride towards more effective parking enforcement, contributing to the overall well-being and orderliness of Burbank.
LAZ Parking doesn't just embrace technology; we thrive on it. Our cutting-edge program is a testament to our commitment to efficiency and innovation. Picture this: our patrol cars are equipped with state-of-the-art Mobile License Plate Recognition (LPR) technology, a game-changer for efficient enforcement. With LPRs seamlessly integrated into all five patrol vehicles, our team can swiftly enforce regulations for residential parking permits and time-limited areas. But here's where it gets even more exciting. We've developed seamless integrations that allow data from these mobile LPRs to flow directly into the officer's handheld units. This not only saves time but also ensures precision in citation issuance, all at the touch of a screen. Safety is paramount, and we leave no stone unturned. Every patrol car is outfitted with dash cameras and cutting-edge vehicle telematics to monitor driver safety, creating a safer and more accountable environment for all. At LAZ Parking, we're not just about parking; we're about pioneering the future of parking management through innovation and technology.
Santa Ana, California
SANTA ANA POLICE DEPARTMENT
Since 2018, LAZ Parking has been at the forefront of citywide parking enforcement for the City of Santa Ana, California. Following the LAZ Parking and Serco acquisition that shifted oversight from Serco Parking, our collaboration with the Santa Ana Police Department ensures seamless contract services.
Amidst this transition, accomplished within a swift 30 days, LAZ Parking underwent a comprehensive overhaul, introducing new processes, screening, training, and onboarding a dedicated staff. Remarkably, this transformation occurred with zero service interruptions, a testament to our commitment to meeting all deadlines set forth by the Santa Ana Police Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 1. Organization, Credentials and Experience
15 Department. Beyond day-to-day operations, LAZ Parking has been a steadfast partner in handling special assignments, providing additional staff as needed under the guidance of the SAPD parking supervisor.
West Hollywood, California
CITY OF WEST HOLLYWOOD PARKING DIVISION
Since the dawn of the new millennium in 2002, LAZ Parking has taken the reins of West Hollywood's vibrant on-street parking program. It's a tale of transformation, for this operation was once entrusted to Serco Parking until the LAZ and Serco acquisition in 2021, marking a new chapter in the story. With a keen eye on progress, we now manage a remarkable 2,500 parking spaces with a dedicated team of over 35 skilled individuals.
In the heart of July 2021, a new saga unfolded as LAZ Parking was bestowed with a prestigious nine-year contract for parking enforcement services, a treasure trove valued at $20 million and beyond. We deliver these turnkey parking enforcement services with unwavering dedication, available 24/7, 365 days a year. Our mission? To uphold the peace of the parking realm, whether it's by vehicle, bike, or the steady rhythm of foot patrols. We command traffic with precision, offer swift dispatch services, extend a warm welcome at the front counter with unparalleled customer service, expertly manage encroachments and temporary permits, tow with grace, and even make court appearances if need be.
In the grand year of 2018, we added another jewel to our crown, West Hollywood's meter collection and maintenance program. Approximately 1900 IPS meters fell under our watchful eye, with annual revenues surpassing $6 million. Our squadron of meter collectors includes two Level 2 IPS certified technicians and industry veterans, ensuring that any downtrodden meters are swiftly restored to their former glory, with most issues resolved within a mere 4 hours.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
16 2. ENFORCEMENT
METHODOLOGY AND
PROJECT APPROACH
South City deserves an experienced parking company that has a track record of delivering top quality services that will align with the City’s goals and objectives. LAZ Parking is ready to work with SSFPD team to bring consistency in its enforcement efforts. We will provide skilled and trained personnel, resources, and know how to implement and sustain this essential service to the residents and stakeholders of the City.
Management Approach
We take a proactive management approach that ties in quality talent with the best-in-class processes supported by proven and tested technology systems. Our commitment to our municipal partners is that we will select quality talent that can represent both the City and LAZ in the most professional manner with a service mindset and an ambassador approach. We will streamline operations using stringent, repeatable, proven, and tested processes to ensure officer productivity, ticket accuracy and citizen satisfaction. We infuse each of the programs we manage with cutting edge technology and innovation to ensure optimal efficiency of the professional systems we operate alongside our municipal partners. We are confident we have the right solution for South City in the combination of our people, our processes supported by the right technologies and our delivery expertise.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
17 Enforcement Methodology
Parking enforcement is an essential function of any on-street parking system. However, a successful parking enforcement program should not be defined solely by the volume of citations issued or revenue generated through parking violations. At LAZ Parking, we take a comprehensive approach, utilizing our national experience and industry best practices to create a culture of compliance. The goal of improved payment compliance and adherence to time restrictions is to generate turnover for the highest demanded parking spaces within the City’s business districts and most utilized areas.
CITIZEN CENTRIC APPROACH TO PARKING ENFORCEMENT
LAZ's commitment is to provide a customer-centric approach to parking enforcement. Unlike traditional parking enforcement programs, our approach focuses on public education as well as business and community outreach, fostering increased compliance without alienating us from the community.
We will provide a team of parking enforcement ambassadors that will not only be trained in the fundamentals of customer service, but we will also provide a uniformed and highly visible presence for aiding citizens and visitors every day.
Some examples of our efforts for public assistance as part of our enforcement services include:
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
18 • Providing brochures, directions, or a map to
someone looking for a particular place of
interest (e.g., Restaurant, Administration,
Library, etc.)
• Aiding customers with changing flat tires or
jump starting a dead battery
• Calling for Police assistance or reporting
suspicious activity
• Providing friendly explanation(s) of why a
vehicle received a parking ticket
• Explaining the appeals process to a citizen or
visitor that received a parking ticket
• Visiting merchants to discuss any problems or
parking concerns in a proactive and
professional manner
• Actively participating in merchant
and/residential association and civic meetings
• Attending community events to promote parking
Another part of our customer-centric approach will be providing an option for the City to use LAZ to manage the first level administrative review to address citations that may be unwarranted. The first level administrative review allows us to correct matters associated with inadequate signage, malfunctioning meters, handicap parking and similar violations that should not burden the courts and/or the City’s various departments.
FOCUS ON PERSONABLE CUSTOMER SERVICE IS PARAMOUNT
Our parking enforcement teams proudly represent cities across the country using each citizen and stakeholder interaction as an opportunity to establish positive customer service. For citizens, we take an ambassador approach as a reflection of the city we are representing by being personable, compassionate, and helpful. For our stakeholders (City Departments, Code Compliance, Facilities, Special Events, City Council, other strategic City vendors, etc.) we use a local Program Manager model that can respond immediately in person to any questions or issues that arise. We have spent years honing relationships with a variety of stakeholders so we can approach the City’s parking issues lock step as a comprehensive team. We welcome the ability to assist the cities we serve in responding to citizen inquiries and concerns. As a strategic partner to each city we serve, we act as an extension of high-quality City services; therefore, focusing on customer service is the greatest strength in our service delivery approach.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
19 STRINGENT STAFF SELECTION & TRAINING IS A PRIORITY
The essence of a strong enforcement program is dedicated, well-trained, properly selected staff that are paid competitive wages. We employ multiple methods to carefully select the most qualified enforcement personnel, train and educate our workforce, and provide them with tools needed to succeed. Our proven approach to training involves classroom, practical on-street, mentoring, and refresher training.
TARGETED POLICIES TO ENSURE FAIR & CONSISTENT ENFORCEMENT LAZ Parking has integrated policies and procedures that are tested and reviewed rigorously to ensure fair and consistent enforcement, ticket accuracy, and quality customer service. With the cooperative efforts of the cities we represent, we have gone beyond this level to identify additional methods focusing on ticket accuracy to minimize any room for error in ticket issuance that becomes an inconvenience for citizen(s). Working closely with City management across the U.S., this proactive approach has led to greater awareness and ability to address concerns that could negatively impact the overall parking experience.
Meeting South City’s Enforcement Needs
As the City embarks on a partnership with a reputable company to provide essential parking enforcement services to its residents, stakeholders, and visitors, we at LAZ are confident that our team of experts are well well-suited to deliver the highest quality services that are needed and expected by the City and South San Francisco PD.
Over the decades, LAZ Parking has developed the knowledge to successfully implement and deliver parking enforcement services for its many clients, many of whom outsourced the service for the first time. LAZ Parking has the experience and depth of support that will ensure a successful launch of the program as well as garner continued support from the community.
LAZ works with communities that have similar parking challenges. In each City that we contract with, our enforcement team is considered a vital part of the city’s services that help regulate and promote equitable parking for the residents, stakeholders, and visitors. Our primary focus is to improve compliance through fair and consistent practices. Our approach to meeting and exceeding all the requirements begins with our three principles; having an experienced supervisor overseeing the day-to-day operations, initial and ongoing training of staff, and utilizing technology to streamline the enforcement process.
Personnel- Recruiting, Onboarding and Training
EMPLOYEE REQUIREMENTS
Building a strong, skilled workforce that understands their roles and responsibilities is just part of what LAZ Parking does. We continue to foster the employees we have throughout our projects and carefully select new employees as positions become available. All new employees will meet all City and LAZ Parking employment requirements. LAZ Parking will comply with all existing Government Code and City policies. LAZ Parking will also comply with all the City’s standards and requirements for employees.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
20 RECRUITING & HIRING PROCESS
PRE-EMPLOYMENT PROCESS
LAZ Parking has a comprehensive preemployment screening program in place to make sure that only the most
qualified candidates are chosen for
employment. Pre- employment
screening is an effective risk
management tool that promotes a safe
and profitable workplace by helping to
limit the uncertainty inherent in the
hiring process.
Our pre-screening techniques significantly reduce potential violence, theft, financial loss, sexual harassment, and other workplace problems.
PRELIMINARY PRE-INTERVIEW SCREENING
At the front-end of the process, LAZ Parking has a dedicated LA-based talent acquisition team to pre-screen candidates before they are invited in for formal interviews. Hiring managers are trained in how to narrow down the potential pool of applicants to qualified individuals, and how to thoroughly check employment and personal references.
BACKGROUND CHECKS
All candidates for employment, prior to receiving an employment offer, must successfully pass a criminal background check. Depending on the preference of our client at any given location, candidates may also have to pass a pre-employment drug test.
THIRD-PARTY RECORD CHECKS
LAZ Parking uses the services of American Background Information Services, Inc., to perform background checks (including criminal record searches, credit history and motor vehicle record searches) on all prospective entry-level and management candidates. Screening of all management-level candidates, including supervisors, specifically covers criminal records, credit violations, motor vehicle driving infractions (if the positions involve driving), educational credentials and prior employment. Candidates for nonmanagement positions that involve driving are screened for criminal and motor vehicle driving infractions. If the position does not involve driving, the candidate is screened for a criminal record.
PRE-EMPLOYMENT DRUG TESTS
Pre-employment drug testing is required of all candidates for employment. We administer similar drug screening tests at all managed locations.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
21 INITIAL EMPLOYMENT
All new hires, full or part-time, are required to conform to the rules and regulations of LAZ and are expected to perform their duties in the best interests of LAZ and its customers. The Human Resources Department performs a criminal background check for all new hires and follows the guidelines set forth by state and local government. All new hires participate in LAZ Parking’s orientation program. Federal laws require that every employee must show proof of citizenship or a right-to-work document.
PROACTIVE RECRUITING AND CONTINUOUS HIRING
Our local HR team is continuously recruiting and on-boarding to ensure staffing fills any turnover. This allows us to have a large pool of candidates readily available to fill shifts. This proactive strategy mitigates the risk of being short-staffed due to turnover. In addition, LAZ hosts municipal specific job fairs at least twice a year to consolidate candidates for the various job positions available across all our locations. Each job fair has yielded at least 7-8 on-the-spot job offers.
PARKING ENFORCEMENT PERSONNEL AND TRAINING
LAZ Parking is aware of the impact initial and ongoing training has on the performance of our enforcement officers.
We believe well- trained officers will ensure a high rate of enforcement resulting in increased compliance and reduce negative backlash from citizens who may protest effective enforcement. We will provide extensive in-house training with a formal induction program for new employees, continuing on-the-job training, and participation in training.
LAZ Parking staff working at this project will go through a 24-hour classroom style initial training and 32 hours of on-the-job training including field training with LAZ Parking supervisory staff.
As needed, we will also provide re-training and/or follow-up training required to correct deficiencies in performance. LAZ Parking will also provide staff with at least eight (8) hours of annual refresher courses and training. Topics will include, but are not limited to, Standard Operating Procedures (SOPs), changes in the law, new aspects of the City’s parking program, refresher or expanded training in customer relations, conflict de-escalation, and safety.
Continuing training, subject matter, and schedules will be reviewed and approved by the City representative prior to any training taking place.
New hires go through a combination of classroom and field training, including ride-along training with supervisors. New hire training typically lasts 1-2 weeks, following the curriculum shown in the table below.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
22 WEEK 1:
CLASSROOM
TRAINING
• LAZ Parking on-boarding and orientation
• Officer expectations and responsibilities
• Professional Demeanor
• Safety Guidelines
• Driving
• Uniform and personal appearance guidelines
• City policies and procedures
• Attendance & shift start/end expectations
• Handheld/Printer equipment overview
• City introduction
• Injury/Vehicle accident reporting
• Radio etiquette and NATO codes
WEEK 2:
CLASSROOM/FIELD
TRAINING
• Beat assignment maps
• Municipal Code and C.V.C. overview
• Permit Enforcement
• Impound and booting procedures
• Call logs
• Officer daily assignment sheet
• Appeals process and guidelines
• Introduction to Officer Performance Reviews
• Citation issuance overview and equipment training
• Field training
CUSTOMER SERVICE & PUBLIC RELATIONS
We have a strong record of success in providing exceptional service to our customers. LAZ Parking provides excellent service to its government partners and to the end users (motorists) and believes that investment in our people strengthens the ability to excel in customer service. LAZ Parking employees are ambassadors for the cities they represent, and they are regularly recognized by the public and LAZ Parking customers for their efforts.
During this extensive training, LAZ
Parking team members are taught the
entire range of customer service skills
necessary for their jobs and how to deal
with difficult customers and/or
situations. To make the training session
more interactive, attendees engage in
roleplaying and group activities. We focus
on their customer service skills; given our
presence in the field, we work very hard
to ensure that our team is always ready
to display a positive approach and a
professional appearance. They are also
trained in how to leave a positive
impression on the residents of and
visitors to the City.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
23 Some of the topics covered under our
customer service training are:
• First Impressions
• Aggressive Hospitality
• Major “Do’s” and “Don’ts”
• Conflict Resolution
• Service Recovery
• Telephone Etiquette
• Communication
We are also committed to continuous training throughout the year. Wellness checks and monthly officer reviews allow management to assess refresher training opportunities for the staff. In addition, LAZ conducts annual training sessions for all officers to review core principles such as conflict de-escalation and resolution, driving safety, traffic control, customer service, and LAZ Code of Conduct.
We understand that our employees will have considerable interaction with the public. In most cases, these motorists will be under the impression these employees are City employees. As such, the LAZ Parking team recognizes the City is entrusting them with its reputation, and we take this responsibility very seriously.
Our goal will be to ensure that all personnel serve as
ambassadors of the City. This goal will be accomplished by hiring good people, training them well, treating them with respect, and providing them with the training and the tools they need to do a good job. In turn, the expectation is they will, without fail, conduct themselves in a professional manner and treat the City’s citizens politely and in a helpful manner.
It is understood that despite our best efforts, complaints may arise. Motorists have the legal right to report unprofessional or illegal behavior by LAZ Parking staff. Staff members are trained and expected to respond in a professional and
courteous manner during complaints. In the event a motorist is not satisfied with the actions of behavior of a staff member, the LAZ Parking employee will provide the motorist with his/her name, badge number, and the name and telephone
number of the office upon request.
Each officer’s complaint will be handled by the Site
Supervisor. The supervisor will speak with the complainant and document the encounter. Then, the officer will have the opportunity to respond to the complaint. Based on the information at hand, including any data reports that would add more information, if the officer was not found to have done anything wrong, then the investigation will be closed. However, if there was fault found with the officer, appropriate action and counseling will take place, including disciplinary action if a policy or procedure was not followed. The results of the investigation, whether the officer was found to be at fault, will be filed into the officer’s personnel file.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
24 PROFESSIONAL SERVICES
Building a culture of compliance requires a consistent level of parking enforcement that can be achieved with reliable and well-trained parking enforcement officers. Our site supervisor will spend most of their time in the field whenever possible to assist with calls for service and additional assistance. They will be available during normal business hours to meet with City officials or attend any meetings as needed.
KNOWLEDGE OF MUNICIPAL CODES AND CA VEHICLE
LAZ understands that each municipality has different regulations and customizes enforcement strategy for each client. Consistent enforcement is key and therefore multiple patrols of the hot spot areas will help promote compliance. Below we describe our experience and expertise in common municipal enforcement challenges, such as permit parking, citing vehicles parking on private commercial property, and exceeding time limit.
EXPERTISE IN PAID PARKING AND RESIDENTIAL PARKING PERMIT ENFORCEMENT Enforcing residential areas with permit restrictions is something LAZ is an expert at. In 2023, our West Hollywood parking enforcement teams staff issued close to 47,000 residential parking permit citations. Staff will be trained to recognize residential parking permits and any other vehicles who may be exempt from restrictions. If the City is interested, we can utilize LPR technology to time-mark those vehicles who park over the 90-minute limit without a permit in the residential areas. In Burbank, we issued close to 1,500 citations for overtime parking in 2023, utilizing LPR technology to identify offenders. LAZ also has extensive experience in enforcing virtual permits using LPRs and handhelds, should the City decide to pursue that route in the future with their parking permit program.
CONSISTENT TIME-LIMIT ENFORCEMENT
In addition, enforcement of time-limit parking around shopping districts helps promote parking turnover so that other visitors can patronize businesses to help with the local economy. Enforcement routes for the day shift will include multiple patrols of Cross Creek Road, that has a 3-hour parking limit. In areas where time-limit parking has been an issue, LAZ has helped other cities improve parking turnover, especially highly congested areas in West Hollywood where the City must balance the needs of residents, visitors, and businesses.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
25 FOCUS ON CREATING EFFICIENCY AND EFFECTIVENESS IN PARKING ENFORCEMENT Routine patrols are predictable. LAZ Parking will provide dynamic routing procedures based on multiple inputs that are designed to maximize efficiency and effectiveness of enforcement officers. Several factors include:
⚫ DIGITAL MAPPING: As part of LAZ’s commitment, we will complete a full audit of the current site conditions, including signage, time zones, no parking zones, loading zones, ADA parking, etc. All these factors will be contained in a digital map that will guide LAZ’s initial enforcement efforts. ⚫ OCCUPANCY AND COMPLIANCE REPORTING: Our enforcement effort will include recording and reporting on key data sets, such as occupancy and compliance by facility. ⚫ HEAT MAPPING AND OFFICER TRACKING: Our systems include state-of-the-art reporting and monitoring of all officer activities.
Using data analysis and collaborating with SSFPD and City staff, LAZ will fine tune coverage schedules throughout the first few months of implementation.
EXPERIENCE WITH TURBO DATA TICKET PRO AND ENFORCEMENT
SOFTWARE
LAZ team members are highly versatile and can adapt to all different types of technology. Being enforcement software agnostic, we will work with the team to use the TurboData ticketPRO system. We currently utilize TurboData in multiple locations including Newport Beach, San Mateo, San Bruno, and San Marcos.
EXPERIENCED IN TOWING PROCEDURES
LAZ is well versed in towing procedures, should the City require us to Initiate vehicle tows, or work with the South San Francisco Police Department to remove vehicles creating public safety concerns (i.e. blocking driveways, blocking fire hydrants, blocking ingress or egress to areas meant for the public).
LAZ has many years of experience in impounding vehicles at many locations, including Inglewood and West Hollywood. In West Hollywood, there is a dedicated tow officer in the PM shift that handles majority of impounds.
However, all officers are cross trained in how to identify a towable offense and complete the CHP 180 process. In 2023, our team in West Hollywood initiated 2,600 tows. 55% of those tows were for blocked driveways, fire hydrants, peak hour, and obstructing traffic. LAZ will comply with this requirement and work with the SSFPD staff to remove vehicles creating public safety issues or as directed by the department.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
26 COMMUNITY OUTREACH AND INVOLVEMENT
We participate in community meetings to provide insight on parking enforcement operations and gain knowledge about areas where additional parking enforcement will be required.
LAZ believes the key to a successful parking enforcement program is a strong relationship between all stakeholders. Our teams across the country, actively participate in community building events and meetings. Understanding the needs of the community and working with City staff builds a sense of trust.
We work hard to change the narrative of the stereotypical “meter maids” to more customer service-based enforcement.
Our supervisors frequently meet with business leaders to come up with solutions for improved enforcement. In other cities, we have participated in National Night Out,
where we send our team of supervisors and
managers to neighborhood block parties to answer
any questions, address concerns, and just be a part of
the community.
When we launched our operation in Burbank, we
made it a point to participate in community events
such as Police and Fire Day, National Night Out, and
“Coffee with Cops” to introduce ourselves to the
residents and businesses. We had our patrol cars
displayed and gave out LAZ swag so that we could
get to know the community. We were well received
and many residents we happy to see that the City
allocated additional resources to assist with parking
challenges they faced.
ABILITY TO SCALE AND BE FLEXBIBLE TO EXPAND ENFORCEMENT EFFORTS LAZ is accustomed to providing enforcement that is flexible based on client needs. Implementing and managing a program of this size and magnitude is a major undertaking for any organization, with substantial change for the organization and the people involved. Where there is major change, there is complexity and risk, many interdependencies to manage, and conflicting priorities to resolve. City needs a partner who has the right experience, proven track record, and vision to work with the City to achieve stated current and future goals.
Throughout this proposal, we have highlighted our experience and knowledge gained from 40 years of managing similar complex parking enforcement programs that are operated round the clock, 365 days a year. Working closely with the local law enforcement, City departments, and other public safety entities is a crucial part in our partnership with the City.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
27 ENFORCEMENT VEHICLES
LAZ Parking will provide three (3) parking enforcement vehicles for parking enforcement activities based on the proposed staffing plan and as specified on the pricing form. With the approval of the City, it is our intent to provide brand new 2024 model Toyota Corolla Hybrids. The vehicles will be equipped with the following hardware and software.
GLOBAL POSITIONING SYSTEM (GPS) AND DASH CAMERAS
As part of LAZ’s commitment to safety, each vehicle will be equipped with GPS tracking units and dash cameras.
LAZ utilizes Samara, a state-of-the-art vehicle telematics system. This type of tracking system will provide up to 60- second updates on vehicle movement, driving
behavior, and idle times and send alerts to emails
and cell phones for infraction of a set rule.
The ability to monitor movement and driving
behavior and patterns of enforcement officers will
allow management to address issues promptly,
create efficiencies, and improve officer
productivity. Not only does the system provide a
live feed of vehicle activity, but also records are
archived in case of complaints (e.g., for driving over the speed limit or skipping violating vehicles). The record can be traced back to the driving officer’s activity for that day and time.
Dash cameras, both driver facing and street facing, are essential tools for any site supervisor. Infractions such as inattentive driving, mobile device usage, and no seat belt, are different alerts sent to the site supervisor to coach employees on the important of safe driving.
SAFETY LIGHTS
All vehicles will be mounted with alternating LED lights. These lights will be used when staff are patrolling to warn other vehicles about their vehicle’s slower movement.
VEHICLE MARKING
LAZ Parking will obtain City approval prior to ordering decals for the marking of all vehicles. All vehicles will have markings clearly identifying all LAZ Parking vehicles. The rear of all patrol vehicles will have a sign warning of frequent vehicle stops. We propose a sign for driver and passenger side of each vehicle with marking like the
sample picture.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 2. ENforcement methodology and PRoject approach
28 VEHICLE MAINTENANCE PLAN
LAZ Parking takes pride in delivering our very best to our customers and clients. This is reflected in how we carry ourselves, our clean uniforms, and the proper care of equipment, including our vehicles. Our enforcement vehicles reflect the detail and care we take in every aspect of our business. LAZ Parking will provide new, eco-friendly Toyota Corolla Hybrids’ for this contract and will take measured steps to ensure these vehicles are well maintained and presentable to the public.
The fleet maintenance plan will include a monthly record of maintenance performed on each vehicle by Date, Unit
number, Vendor, maintenance performed, and cost. A
vehicle inspection log is incorporated in the Officer Daily Log to document daily vehicle inspections. Parking
enforcement officers and supervisors are responsible for daily inspections of the vehicles and supervisors are
responsible for weekly vehicle maintenance inspections. Every vehicle will be washed on a weekly basis.
DAILY VEHICLE INSPECTION
Pre- and post-shift visual inspection conducted by the supervisor along with the parking enforcement officer and notated on the vehicle inspection form. Once the inspection is complete, both supervisor and P.E.O. initial the inspection form.
• Visually inspect the vehicle for physical damage and notated on the form
• Visually inspect to ensure brake lights, running lights, turn signals, windshield wiper and amber lights are working
properly
• Visually inspect tires to ensure they are properly inflated, and tread level is acceptable
• Visually inspect to ensure vehicles are equipped with proper safety kits, including first aid, cones, and hazard marking devices such as flares
• Visually inspect the interior of the vehicle for cleanliness Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 29
UNIFORMS AND STAFF IDENTIFICATION
LAZ Parking acknowledges that the City and the Police Department must approve all uniforms. As ambassadors of the City, we recognize the importance of employee appearance. We will ensure that our staff is supplied with proper uniform and appropriate equipment needed to do their jobs well and safely.
Staff will be provided with set of uniform shirts and pants to make sure they always maintain a professional appearance. All staff will be issued jackets and hats for inclement weather. Additionally, LAZ Parking will provide staff with photo identification, name tags, and badges that clearly state the company name and the staff person’s name. For enforcement operations, we propose an ambassador style uniform that include uniform shirts (color selected by City) and dark trousers/shorts, black leather boots/shoes, black leather belt, silver color name plate, operable 3 cell flashlights for night officers, high visibility traffic safety vests, highly visible rain gear, dark blue or black baseball cap with “Parking Enforcement” embroidered in white. The standard LAZ Parking ID badges contain the employee’s picture and LAZ Parking employee ID number, which the employees will always wear while on duty.
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 6. cost proposal 30
6. COST PROPOSAL
LAZ Parking is proposing two pricing options for the City to consider. Our transparent and flexible pricing model offers best-in-class service with performance monitoring tools, subject matter expertise, long-term solutions, and scalability for future phases of the program.
LAZ Parking Proposed Pricing Options
Supervisor 1
Parking Enforcement Officers 4
Monthly Annual Hours Hourly Rate Annual Estimated Cost
Supervisor 2080 $90.07 $187,345.60
Parking Enforcement Officers 8320 $44.40 $369,408.00
Other Direct Charges (ODCs) $7,760 $93,120.00
$649,873.60
Option 1
Supervisor 1
Parking Enforcement Officers 3
Monthly Annual Hours Hourly Rate Annual Estimated Cost
Supervisor 2080 $90.07 $187,345.60
Parking Enforcement Officers 6240 $44.40 $277,056.00
Other Direct Charges (ODCs) $6,208.00 $74,496.00
$538,897.60
Option 2
Parking Enforcement Services Proposal
City of South San Francisco, CA | March 13, 2024 | 6. cost proposal 31 Personnel
LAZ Parking has proposed 2 hourly personnel rates. One for the Supervisor and the other for Parking Enforcement officers. Estimated annual hours are based on 2080 annual hours and a full-time status for each FTE.
Other Direct Charges
All operating expenses in support of this program will be invoiced monthly. Listed below are operating expenses:
• Capital Expenditures – Eco Friendly Hybrid Vehicles
• Vehicle O&M Expenses – Fuel, Insurance, Upkeep and Preventative Maintenance • Citation Issuance Handhelds and Printers
• Radios and Cell Phones
• Ticket Rolls, Envelopes and Office Supplies
• Uniforms, Liability Insurance
• Professional Services
• G&A, OH and all other expenses
Cost of Living Adjustment (COLA)
Starting from Year 2 of the contract, cost of services rates shall be adjusted based upon the annual percentage change in the Consumer Price Index (CPI-U) for the regional area, published by the Department of Labor, Bureau of Statistics.