Study Session
Proposed business improvement district South San Francisco City Council
January 8, 2025
1 2
Community engagement efforts
Steering Committee
District Boundary Map
Potential services and direction
PBID vs BID
Assessments
Timeline & Next Steps
Discussion Items
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
3 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
4 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
5 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
6 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
7 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
8 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
9 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
10 ASSESSMENTS
NEXT STEPS
Business walks with City staff, partner agencies, and Community Strong Strategies Contacted business owners or managers and provided survey information with iPad and links, asked about business climate, priorities
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
11 ASSESSMENTS
NEXT STEPS
All residents: Text Survey (August 21 - August 23), 216 responses All residents: Mayor newsletter (July 12), 88 responses Business Stakeholders: Emailed and hand-delivered, 36 responses Property Owner Stakeholders: Emailed, 12 responses
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
12 ASSESSMENTS
NEXT STEPS
Common Themes
A need for more restaurants and food establishments
More activation and events to enhance space and attract customers & families Beautification and Cleanliness (sidewalks)
Parking is important, availability and enforcement
BIDS/PBIDs
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
13 ASSESSMENTS
NEXT STEPS
Property and Business Improvement Districts are organizations of property owners and/or business owners working to improve their commercial corridor or business district - to supplement, not supplant, public services - through a stable funding mechanism.
BIDS/PBIDs
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
14 ASSESSMENTS
NEXT STEPS
Over 2,500 PBIDs in North America
Common successes:
Improved property values
Increased sales
Reduced crime
Enhanced physical appearance
Increased numbers of people using downtown for a variety of purposes Speaking with one voice – creating the collective clout
BIDS/PBIDs
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
15 ASSESSMENTS
NEXT STEPS
BIDS/PBIDs
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
16 ASSESSMENTS
NEXT STEPS
BIDS/PBIDs
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
17 ASSESSMENTS
NEXT STEPS
BIDS/PBIDs
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
18 ASSESSMENTS
NEXT STEPS
Downtown Richmond (PBID)
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
19 ASSESSMENTS
NEXT STEPS
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
20 ASSESSMENTS
NEXT STEPS
Potential Services Discussed Based on Outreach
Beautification and Cleanliness
Ambassador Clean Team
More frequent pressure washing and trash removal
Art (murals, planters, utility boxes)
Attracting customers from biotech cluster and new housing Capitalizing on growing biotech workforce and new downtown residents to visit downtown Shuttle service during promotions
Supporting parking challenges
Wayfinding signage
Valet parking for events
Increased shuttle service
More events and activation
More annual cultural and food events
Activation of public, open spaces (lighting, benches, kiosks)
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
21 ASSESSMENTS
NEXT STEPS
Assessment Categories
Commercial
Local merchants and small businesses
Government (enterprise)
Government-owned properties that generate revenue (City parking lots, for ex) Government (traditional)
Government-owned properties (City Hall, public spaces, for ex) Non-profit
Operating non-profits (places of worship, EAC, for ex)
Residential
All housing except single-family homes
Residential (affordable)
Units deed as affordable
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
22 ASSESSMENTS
NEXT STEPS
BUDGET - HIGH
EXPENDITURES
TOTAL BUDGET
% of Budget
Maintenance and Beautification
$150,000
50.00%
Marketing, Branding, Special Events
$125,000
41.67%
Management
$25,000
8.33%
Total Expenditures
$300,000
100.00%
REVENUES
Assessment Revenues
$292,500
97.50%
Other Revenues (1)
$7,500
2.50%
Total Revenues
$300,000
100.00%
(1) Other non-assessment funding to cover the cost associated with general benefit. 50 hrs weekly @ $40.00 $104,000 the rest for beautification Includes contract service
Preliminary assessments based on smaller boundary map
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
23 ASSESSMENTS
NEXT STEPS
BUDGET - LOW
EXPENDITURES
TOTAL BUDGET
% of Budget
Maintenance and Beautification
$100,000
50.00%
Marketing, Branding, Special Events
$75,000
37.50%
Management
$25,000
12.50%
Total Expenditures
$200,000
100.00%
REVENUES
Assessment Revenues
$195,000
97.50%
Other Revenues (1)
$5,000
2.50%
Total Revenues
$200,000
100.00%
(1) Other non-assessment funding to cover the cost associated with general benefit. 30 hrs weekly @ $40.00 $62,400 the rest for beautification Includes contract service
Preliminary assessments based on smaller boundary map
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
24 ASSESSMENTS
NEXT STEPS
Gain additional consensus on potential services
Summer 2025
Draft Management District Plan
Engineer’s Report
Fall 2025
Property Owner Petition Drive
Q1 2026
City Council considers approval of Resolution of Intention and calls for Public Hearing Assessment ballots mailed to all assessed property owners April 2026
City Council Public Hearing, Tabulation of ballots (45 days later) June 2026
Services begin
January 2027
Next Steps
DOWNTOWN
OUTREACH
BOUNDARY MAP
POTENTIAL SERVICES
25 ASSESSMENTS
NEXT STEPS
Events to continue in 2025 downtown through partnerships and grants
26 QUESTIONS
Questions?