City of
South San Francisco
City Council Workshop
February 8, 2025
Photo source: Swinerton
Welcome and
Public Comment
2 Welcome by
Mayor Flores
Mission
Statement
The mission of the Government of
the City of South San Francisco is
to provide a safe, attractive and
well-maintained community
through superior customer service
and programs, and a work ethic
that will enhance the quality of life
in the neighborhoods.
1. Welcome and Workshop Overview
2. Departmental Updates and Sharing
3. True Today and True in Ten Years – A look ahead
4. Strategic Priorities Framework
5. Getting Results
6. Wrap Up and Next Steps
5 Workshop Agenda
Bike
Rack
Time management tool
Your SSF Legacy…
What do you hope
will be said about
you after your term?
8 9
Updates and Sharing
with Department Heads
10 Updates and Sharing with
the Department Heads
• Dept Head Quick Share:
• Challenges
• Current Initiatives
• Other updates
• Council Questions and Dialogue
• 8 minutes per round
Interview Themes: Accomplishments
11 Inclusive
Community
Expanded Pride
Celebration
Completed Racial &
Social Equity Plan
goals
Established Age-Friendly Task Force
Expanding
Community Spaces
New Parks/Recreation/
Library facility
Centennial Way Park
South opened
Oyster Point Park
opened
Linden Park community
engagement started
Effective City
Operations
Passed Measure W
Revamped website
went live
South City Shuttle
upgrades
Kicking off Property
Business Improvement
District process
Essential
Resources
Established Anti-Displacement Advisory
Committee
Passed Wage Theft
Ordinance
Safeway site
construction underway
Photo source: Swinerton
What are you most
proud of?
12 Photo source: Swinerton
14 1
What is true about South San
Francisco today that you hope
will still be true 10 years from
now?
2 What do you hope WILL be true
10 years from now that is not
currently true?
True Today
True in 10 Years
• What themes stand out?
15 True Today, True in 10 Years…
16 Council Goals and
Priorities
The “Big Rocks” Approach
to Getting Big Things Done
17 Put the big rocks in first
Don’t fill up the jar with so many small rocks
that there isn’t room for the big ones
Then keep space for the unplanned,
emergencies or new requirements
By Stephen Covey, 7 Habits of Highly Effective People
• Westborough Center Expansion
• Housing (affordable; “missing
middle”)
• Priority-based budgeting
• Senior and women’s services
• Downtown business improvement
district
• Traffic flow
• Park development (Linden)
• Community events
• Local hiring preference
• Maximizing City resources
• Removing barriers for reach
codes, e.g., EV charging stations
• Vacant properties (i.e., MSB)
• Equity Plan
18 Topics raised in Councilmember interviews
• Anti-Displacement Roadmap
• Right to Legal Council
• Acquisition/First Right of Refusal (Article 34/
Measure AA)
• Vacant City Properties (i.e., MSB, WOL)
• Foxridge Parcels
• Commercial Linkage Fee Revolving Fund
• Tax Exempt Housing
• Labor Standard for Development
• Relocation of Farmer’s Market
• Expand Messaging Methods
• Pension Funding Liability
• DIF Alternative Plan
• Artificial Turf Study/Moratorium
• Fireplace Wood Burning Ordinance
• Ornamentation (Objective Design Standards)
• Long-Range Planning (Develop 5-year plan)
• Westborough Childcare Center Expansion
• Complete Age-Friendly Survey
• Age-Friendly Task Force members invited to continue as advisory body to Parks & Recreation Commission
• Tobacco Ordinance
• Potential South City Shuttle electrification
• Seek out grant opportunities for South City Shuttle
• Engage with SSF Scavenger
• Lighting Study
19 Ongoing Initiatives and Prior Council Priorities
Major Focus Areas for Discussion
Housing and
Supportive Services
Ensuring housing is
accessible and the City
remains a home for its
residents.
Quality of Life
Helping residents and
local businesses thrive.
Modern and
Sustainable
Organization
Being a high-performing
City committed to
effective service delivery
and long-term
sustainability.
Welcoming and
Connected
Community
Embodying our values
in our policies and
programming.
Infrastructure
and the Environment
Delivering sustainable
solutions that
strengthen and
maintain the City’s
infrastructure for today
and the future.
Proposed Strategies
Housing and Supportive
Services
Ensuring housing is
accessible and the City
remains a home for its
residents.
Advance affordable
housing development
Encourage housing for
the Missing Middle
Implement Anti-Displacement Policies
Quality of Life
Helping residents and
local businesses thrive.
Catalyze a thriving
downtown
Support local workers
and business owners
Deliver services and
amenities that address
community needs
Promote community
safety and
preparedness
Modern and Sustainable
Organization
Being a high-performing
City committed to
effective service delivery
and long-term
sustainability.
Ensure financial
sustainability
Conduct long-range
planning
Maximize City
resources
Communicate
effectively with
residents
Welcoming and
Connected Community
Embodying our values in
our policies and
programming.
Increase access to
childcare
Foster an Age-Friendly
Community
Enact policies that
support public health
Empower underserved
communities
Infrastructure and the
Environment
Delivering sustainable
solutions that strengthen
and maintain the City’s
infrastructure for today
and the future.
Champion
environmental
protections
Make sustainable
options easer
Improve traffic flow
Reviewing City Priorities
Your handout identifies
continuing activities/initiatives as
well as those raised during
Council interviews.
• How do these priorities relate
the themes that emerged
through the True Today/True in
10 Years activity?
• Is there anything missing?
• Can anything be removed?
What are you most
excited about for
next year?
23 Photo source: Swinerton
24 Lunch
25 How does the
Council want to
approach:
• Updating the Council Handbook
• Remote public comments at
meetings
Photo source: Swinerton
Staying on Track
With Priorities
Incorporating into budget and department work plans
Providing regular progress reports
Minimizing new requests that would take staff off the
priorities
Consider, what drops off or is delayed if something new is added?
Best
Practice
Criteria
for Adding
Projects
Mid-Year
27 Emergency
(natural disaster,
pandemic, civil
unrest)
New outside
funding
opportunity that is
time sensitive
New multi-agency
opportunity that
cannot be delayed
Community safety
issue that must be
addressed in near
term
Changes in laws
or mandates
28 Getting Results
What does the Council need
from staff and each other?
What does staff need from the
Council?
28 Photo source: The SF Peninsula
29 What is a headline you
would like to see about
the City of
South San Francisco
two years from now?
• Raftelis will prepare a workshop
report to document the outcomes of
our time together
• Council Priorities will inform areas of
emphasis for FY 2025-26 budget
• Major work plan elements will be
developed by staff to track progress
on the Council priorities
30 Next Steps
Photo source: Swinerton
Contact:
Nancy Hetrick, Vice President
[email protected]
Thank you!