City of South San Francisco
Parks & Recreation
Greg Mediati, Director
400 Grand Ave, South San Francisco, CA 94080
[MOORE IACOFANO GOLTSMAN, INC. (MIG)] RESPONSE DOCUMENT REPORT RFP No. 2026.PR.002
CITY OF SOUTH SAN FRANCISCO PARKS AND RECREATION MASTER PLAN RESPONSE DEADLINE: July 15, 2026 at 3:00 pm
Report Generated: Wednesday, July 22, 2026
Moore Iacofano Goltsman, Inc. (MIG) Response
CONTACT INFORMATION
Company:
Moore Iacofano Goltsman, Inc. (MIG)
Email:
[email protected]
Contact:
Christopher Beynon
Address:
800 Hearst Ave
Berkeley, CA 97410
Phone:
(510) 845-7549 Ext: 1230
Website:
www.migcom.com
Submission Date:
Jul 15, 2026 2:35 PM (Pacific Time)
[MOORE IACOFANO GOLTSMAN, INC. (MIG)] RESPONSE DOCUMENT REPORT RFP No. 2026.PR.002
CITY OF SOUTH SAN FRANCISCO PARKS AND RECREATION MASTER PLAN [MOORE IACOFANO GOLTSMAN, INC. (MIG)] RESPONSE DOCUMENT REPORT Request for Proposals - CITY OF SOUTH SAN FRANCISCO PARKS AND RECREATION MASTER PLAN
ADDENDA CONFIRMATION
Addendum #1
Confirmed Jul 15, 2026 11:43 AM by Christopher Beynon
QUESTIONNAIRE
1. Proposal Requirements*
Did you read through the RFP document located in the Attachments Tab? Yes
2. Proposal Forms to Submit With RFP Response
RFP RESPONSE (WITHOUT COST PROPOSAL)*
These guidelines are provided for standardizing the preparation and submission of Proposals by all Consultants. The intent of these guidelines is to assist Consultants in preparation of their proposals, to simplify the review process, and to help assure consistency in format and content.
Proposals submitted for review should not exceed thirty (30) pages for all materials excluding introductory letter, resumes and forms.
Please upload your completed Response as described in Appendix A - Proposal Requirements, Sections 1 through 9., which starts on
City_of_South_San_Francisco_Proposal_to_Develop_a_Parks_and_Recreation_Master_Plan_MIG.pdf COST PROPOSAL*
Please upload your completed Cost Proposal as described in Appendix A - Proposal Requirements, Sections 10, Page 14 of the RFP.
Upload your response as 1 PDF Document.
City_of_South_San_Francisco_Cost_Proposal_to_Develop_a_Parks_and_Recreation_Master_Plan_MIG.pdf Proposal to Develop a Parks and
Recreation Master Plan
CITY OF SOUTH SAN FRANCISCO
800 Hearst Avenue | Berkeley, CA 94710
Primary Contact: Jon Pheanis, AICP
(503) 297-1005 ext. 2120 | [email protected]
In association with:
Economic & Planning Systems, Inc. | EMC Research
Proposal | July 15, 2026
TABLE OF CONTENTS
Cover Letter 1
Statement of Understanding 3
Approach and Methodology 5
Proposed Project Team Members 7
References 21
Work Plan and Scope of Services 26
Project Schedule 34
Cost Proposal (Under Separate Cover)
Contract Exceptions 34
Conflict of Interest Statement 34
Addendum 35
800 Hearst Avenue
Berkeley, CA 94710
(510) 845-7549
www.migcom.com
CALIFORNIA
BERKELEY, FULLERTON,
LOS ANGELES, PASADENA,
RIVERSIDE, SACRAMENTO,
SAN DIEGO, SAN JOSE,
AND SONOMA
COLORADO
DENVER
NEW YORK
BROOKLYN
OREGON
PORTLAND
TEXAS
AUSTIN
SAN ANTONIO
WASHINGTON
SEATTLE
Cover Letter July 15, 2026
Greg Mediati
City of South San Francisco
Parks and Recreation Department
Via: OpenGov Portal
RE: Request for Proposal to Develop a Parks and Recreation Master Plan Dear Mr. Mediati and Selection Committee Members:
The City of South San Francisco is planning ahead for a prosperous future centered around great parks, and high-quality recreation facilities, and programs. The City has long prioritized its park system, investing in new and improved public spaces with the evolution from its heavy industry heritage to a hub of biotechnology and network of community gathering areas and greenspaces.
South San Francisco is also a special place to the MIG Team. Signal Hill Park is where I found an escape from urban life, where I could be in nature while visiting in the early 1980s.
San Bruno Mountain is where Moore Iacofano Goltsman, Inc. (MIG) conducted rare butterfly surveys a decade ago, and across the city we’ve worked with the community on playground renovations, park designs, and more.
The MIG Team is thrilled with the chance to work with you and your community on this Parks and Recreation Master Plan. For over forty years, MIG has helped park agencies across California and the nation plan for changing trends, financial realities, and beloved parks, places, and programs that create healthy, connected communities.
For South San Franciso, we understand that this process and plan will need to address a range of topics:
» Creatively right-sizing the park and recreation system in alignment with growth assumptions, aligning with and building from Shape SSF 2040; » Prioritizing and addressing deferred maintenance needs, system capacity, and program opportunities;
» Identifying park and recreation funding conditions, tools, opportunities, and new partnerships, and;
» Engaging a diverse community of residents, employees, and visitors.
MIG brings nearly all the technical aspects needed for this project in-house, providing planning, design, science, research, communications, and strategy. Led from our office in Berkeley, our multidisciplinary parks and recreation experts bring local knowledge plus national expertise in creating community-driven park plans. The project will be led by Principal-in-Charge and Project Director Jon Pheanis, AICP, who has led dozens of park and recreation system plans across the West. His extensive leadership in the field and park planning experience result in a master plan that meets all the requirements of this RFP.
Project Manager and Landscape Architect, Lauren Ivey-Thomas, PLA, AICP, will work alongside Jon to manage the schedule, budget, and team. MIG’s in-house environmental planning team will lead the CEQA review process, providing legally defensible CEQA documents in a timely and cost-effective manner.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 1 City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 2 For the needs of this project, we’ve included two trusted local teaming partners:
» Economic & Planning Systems (EPS): Experts in financial analysis and developing successful funding strategies for park projects to support funding options and the impact fee update. » EMC Research (EMC): Specialists in statistically valid public opinion surveys to develop the statistical survey.
Together, we bring the tools, experience, and passion to deliver sound financial and equitable strategies to enhance your park and recreation system.
We are pleased to submit our proposal to develop the Parks and Recreation Master Plan. Please do not hesitate to reach out to me, Principal-in-Charge and Project Director Jon Pheanis, if you have any questions or would like additional information about our proposed approach. Thank you for your consideration.
Sincerely,
Jon Pheanis, AICP Lauren Ivey-Thomas, PLA, AICP
Principal-in-Charge/Project Director Project Manager/Landscape Architect (503) 297-1005 ext. 2120 (510) 845-7549 ext. 1180
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 3 The City of South San Francisco has a substantial
history of continually advancing its parks and recreation system, with improvements and expansions to meet
the ever-growing needs of a unique and evolving
community. From 1990 to present, South City has
steadily advanced the progressive planning of its
recreational network of assets through development
of its Parks and Recreation Master Plan. With a
commitment to providing excellent service, South San
Francisco’s parks and recreation system is testament to the City’s mission for community well-being of residents, employees and visitors alike.
To continue the tradition of aligning parks and
recreation facilities with community needs, the City is pursuing a new comprehensive Parks and Recreation
Master Plan to guide growth and investment in
recreation. The Master Plan will develop a clear set
of goals, policies, and objectives that will provide
direction to decision makers and staff in the planning, development, improvement, and maintenance of
the City’s park and recreation facilities for the next
10-to-15-years. The development of this Master Plan
will be in alignment with the City’s adopted Shape SSF
2040 General Plan as well as related plans and studies
relevant to South City’s recreation network.
RIGHT-SIZING THE SYSTEM, CREATIVELY
The 2015 Parks and Recreation Master Plan projected a
2030 population of nearly 75,000 residents, and 28,000
new employees, identifying an additional 44.4 acres
in projected need for new parks by 2030. Population
growth, however, has not increased as expected due
to COVID-19 as well as housing affordability, and
displacement issues in South City. With the General
Plan calling for 3,956 new housing units per the
2023–2031 Housing Element, MIG will work with the
City of San Francisco to assess park development
accomplishments achieved since 2015, existing park
access, and community need to determine level of
service recommendations.
Identifying opportunities for recreation system
expansion must be done creatively within the built-out
community. The new Parks and Recreation Master Plan
will explore innovations in park and recreation design
and programming, new public access points to trails and open space, temporary interventions, and recreation
partnership opportunities.
BUILDING FROM SHAPE SSF 2040
The Shape SSF 2040 General Plan reflects the values
of South City as it provides a roadmap for policies and actions to create a resilient, high-quality community with continued opportunity for economic development. We
understand that a thriving recreation system of parks,
facilities, and programs is critical to community strength and cohesion. We also understand the importance of
maintaining a system is accessible and relevant to all
and reflects an interconnectedness to community health, climate protection, and environmental and cultural
stewardship. With our experience integrating park and
recreation planning within the framework of city-wide
general plans, MIG will work with the City to assure
consistency of the new Parks and Recreation Master
Plan with the goals, policies, and actions grounded in the General Plan, supporting abundant and accessible parks
and recreation.
Statement of Understanding
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 4
ADDRESSING AND PRIORITIZING
DEFERRED MAINTENANCE
We understand that the City is currently preparing a
separate Facility Condition Assessment for the buildings, parks, and landscape areas under the purview of the
Parks & Recreation Department. This assessment
will result in the identification of facility deficiencies, associated costs, projected maintenance costs, and
establish a management program for future maintenance
and facility repair. Balancing deferred maintenance
with system expansion and innovation is a constant
challenge MIG understands well. With the City’s 2015
Deferred Maintenance Assessment identifying nearly
eight million in park deficiencies we understand that the Facility Condition Assessment may build from previously identified capital projects, extending the financial
limitations of South City. MIG is prepared to work with the City to prioritize identified projects in alignment with community needs and available funding.
IDENTIFYING FUNDING CONDITIONS
AND OPPORTUNITIES
We understand that South San Francisco prioritizes an
equitable, flexible, and sustainable funding approach to maintain park and recreational standards for existing and future residents. The new Parks and Recreation Master
Plan will support the City in identifying ways to continue diversifying park funding and reducing long-term
operation and maintenance costs, per Shape SSF 2040’s
direction. The City maintains both parkland acquisition and park construction fees to acquire sufficient park
acreage and enhance park and recreation facilities.
MIG will work with the City to update the impact fee
methodology and ordinance with the latest available
information and address any needed changes based on
state requirements since the last update.
ENGAGING A DIVERSE COMMUNITY,
EQUITABLY
South San Francisco hosts an incredibly diverse
community of residents, employees, and visitors.
Residents reflect a variety of cultural, economic, and
professional backgrounds that require thoughtful
consideration for public outreach and engagement. As
the Industrial City, we also understand the need to plan for the vibrant employment base that nearly doubles
the City’s population during the work week. Providing
a high-quality parks and recreation network supports
the City’s mission to attract and retain a prosperous
business community, which in turn brings professional
opportunity and financial investment to South City.
To serve the interest of residents, employees and
visitors, the Parks & Recreation Department must
provide opportunities that increase the level of
experience or personal involvement by participants in
the City’s recreation offerings. MIG understands the
importance of developing an innovative engagement
strategy unique to this community. This new Parks
and Recreation Master Plan will build on the values
established in Shape SSF 2040 to provide a public
process that is multi-lingual and inclusive, for all to participate.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 5 The City of South San Francsico needs a parks and
recreation master plan that is grounded in community
priorities and operational realities. MIG is ready and
committed to engage community members, City
leaders, staff, and diverse stakeholders in an inclusive process to define a plan of action for future investment.
The process will reflect our commitment to developing
an innovative, engaging, and timely Master Plan guided
by the following principles.
LEADING INCLUSIVE OUTREACH AND
ENGAGEMENT
MIG’s approach to community engagement is rooted
in inclusive, varied, and effective communication,
which might take the form of bilingual discussions,
accessible materials, visuals and graphics, and multiple communication channels. To diversify participation, MIG designs processes to go where people are (community
events, online, in parks, or virtually/in their own homes) and give key stakeholders, potential partners, and
all residents a voice and sense of ownership in the
success of the plan. MIG will create an engagement
plan that defines key messages, target audiences,
tools, translation needs, and communication strategies
for using print, digital, and social media—as well as
community networks—to promote the planning process.
INCORPORATING SOUND RESEARCH
Data helps tell the wider story of how parks, recreation facilities and programs are being used in the City of
South San Francisco. Benchmark comparisons, network
analyses, equity indices, GIS and satellite imagery,
and sound scoring methodologies help the City set
appropriate standards. When reliable research and
data is integrated with qualitative public feedback,
the City can develop a much clearer path forward to
address inequities, underserved areas, unsustainable
practices, and areas of opportunity. MIG will provide the data-driven information, maps, graphics, and metrics
needed for good decision-making.
Approach and
Methodology
In developing the City of
San Bruno’s first ever Park
Assessment, MIG completed
a Demographic and
Health Analysis to identify
demographic and environmental
factors impacting needs and
opportunities for the City’s
park system. Utilizing data from
California Healthy Places Index,
CalEnvrioScreen, and the CDC,
the research identified the
community’s most vulnerable
neighborhoods. MIG’s ability
to relay this complicated
data in an easily-absorbable
and graphic package
supported City leadership in
effectively prioritizing system
improvements for all community
members.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 6
NAVIGATING FUNDING DECISIONS AND
ENVIRONMENTAL REQUIREMENTS
MIG understands the complexities of park and recreation master planning where decision-making is impacted by a
variety of factors, including financial and environmental considerations. MIG teams with Economic & Planning
Systems (EPS), a land economics firm specializing
in financing of public infrastructure and government
services, on a variety of projects to deliver financial resilience to public agencies and the communities they
serve. The MIG Team approach for this process will
help the City understand risks and impacts, support
decision making, and provide solutions to sustainable
funding, including updates to critical fees to support the system. MIG additionally has in-house CEQA specialists
with experience integrating State environmental
requirements with a defensible, implementable
long-range plan. Our environmental planners will provide expert guidance and lead the necessary steps through
environmental and regulatory review.
REPRESENTATIVE SURVEYING IN A
DIVERSE COMMUNITY
We understand that the City wishes to conduct
a statistically valid survey to understand diverse
community needs related to parks and recreation
programs and facilities. We recommend a mixed-mode
survey among a randomly selected, representative
sampling of residents. Through emails, texts, landline
and cell phone calls, you can trust that we will hear
from a broad cross-section of residents. This includes
younger and busy people who do not answer the phone
(but respond to texts and online options) and those who do not use a computer but will respond to a direct phone call. Throughout the process, we take several steps to
ensure that survey respondents are demographically
representative. We will strive to collect a sample of 300 interviews across the city – which nears the maximum
sample size feasibility in a community of this size. We also recommend fielding the survey in English and
Spanish.
To support the City of Campbell in developing its first ever Parks and Recreation Master Plan, MIG employed
a statically valid survey to verity community interests and needs in recreation services. The results of this
representative survey supported the City in determining how to prioritize recreational services compared to
aquatic services, helping Campbell invest effectively in community desires.
STAFF AND ADVISORY GUIDANCE
At MIG, we recognize that the ultimate goal of the
planning process is not plan adoption. It is getting buy-in for plan implementation, with plan adoption being one
step along the way. In addition to building community
and stakeholder support through outreach, we also build support among City leaders. Our work plan strategically involves coordination with stakeholders, City staff, the Master Plan Advisory Team, City Council, and the Parks
& Recreation Commission.
CREATING A REALISTIC PLAN OF ACTION
While the Master Plan will include detailed site
recommendations and systemwide policies for the
entire park and recreation system, we will create a
strategic Action Plan identifying priorities. The attractive, easy-to-read Master Plan will define clear steps to
get started in implementing key projects and services
moving forward. This information is easy to incorporate into the City’s annual CIP and budgeting process.
EFFECTIVENESS AND EFFICIENCY
Strong management and a clear operational workflow
allow MIG to smoothly work through projects with
effectiveness and efficiency. Project teams are in
regular contact with scheduled virtual and in-person
meetings, meeting agendas and notes, timeline control,
and QA/QC procedures. Project tasks and results will
be reviewed periodically with respect to the timetable
and updated as needed. Based on review, we can be
flexible in response to unexpected changes within the
established work program and schedule. MIG also has
real-time project budgeting and monitoring software
(Deltek Vision) to ensure budget allocations and
expenditures are aligned and support project success.
This helps us to deliver your project on time and on
budget as described in the Scope of Services.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 7
ABOUT MIG
MIG, Inc., improves, adapts, and creates organizations, environments, and tools for human development. We
are a community of designers, planners, engineers,
scientists, and storytellers who engage people in
creative problem-solving and collective action. We
believe that the physical and social environment around us have a profound impact on our lives, and this belief shapes the principles that guide our work:
» Communities can plan their own futures;
» The world needs an ecological perspective;
» Great projects work for everyone;
» Elegant design inspires new thinking;
» All work must be context driven.
MIG is at the forefront of innovation. We are leading
local, regional, and national planning and design
initiatives to improve accessibility and equity; engage, educate, and empower people through participatory
processes; facilitate strategy development for social
change; create playful and inclusive communities;
reimagine streets and repurpose infrastructure;
revitalize cities and restore ecosystems; and promote
environmental stewardship by recognizing that
the health of the natural and built world is mutually
dependent.
For over four decades, MIG has worked with public,
private, and nonprofit agencies and their constituents
throughout the United States to effectively address any issue on the planning and design spectrum related to
parks and recreation—concept to construction, strategic plan to master plan, historic preservation to open space conservation, sustainability to feasibility, and everything in between. Our dedicated staff has the background and
experience to scope and implement projects that enable
people to actively participate in making decisions that impact their access to and use of parks, open space, and recreation resources.
The depth of our expertise encompasses the full range
of assessment, analysis, outreach, design, and planning methods/skills required to help communities create and
responsibly manage available resources—assuring the
right balance in the amount, size, types, and locations of park land, recreation amenities, and services for each community now and in the future. The breadth of our
experience is unparalleled—from regional open space
and trails to community and neighborhood parks to
recreation centers and youth programs. Our approach
is based on a thorough understanding of all factors
associated with parks and recreation from maintenance
and operations to site safety and funding; efficiency and accuracy in data gathering and analysis; and creativity and innovation in facility design, problem-solving, and strategic implementation.
Proposed Project
Team Members
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 8
AREAS OF EXPERTISE
» Park and Recreation Master Planning
» Needs Analysis and Level of Service Assessment
» Asset Condition Evaluations
» Demographic and Trends Analysis
» Visioning and Goal Setting
» Operations and Maintenance Analysis
» Recreation Program and Service Planning
» GIS Data Analysis
» Landscape Architecture and Park Design
» Environmental Planning/CEQA
» Standards, Guidelines, and Policy Development
» Community Outreach and Participation
» Meeting Facilitation and Graphic Recording
» ADA Assessments and Transition Plans
» Digital Outreach and Surveys
» Park Access and Equity
» Capital and Operations Costing
» Funding and Partnership Strategies
SUBCONSULTANT TEAM
To support MIG’s in-house parks planners, landscape
architects and designers, and community engagement
specialists, we have included trusted subconsultants
with whom we team frequently.
Economic & Planning Systems, Inc.
Economic & Planning Systems, Inc. (EPS), typically as
a part of multidisciplinary planning teams, has been
involved in developing park and recreation master plans, park and recreation elements of comprehensive plans,
and intergovernmental agreements for implementing
parks and recreation improvements. This work includes
needs assessment, opportunities analysis, integration
of economic and financial analysis into the planning
process to ensure that goals are realistic and achievable and, last but not least, preparation of financing plans that assure that desired park and recreation improvements
can be adequately funded. The varied nature of parks,
recreation, and open space lands creates a range of
potential funding sources, such as federal programs,
State programs, existing local funding sources, and
increasingly, public/private cooperative sources. EPS
believes that such funding should be broad-based, be
proportionately allocated to those benefiting, and utilize a variety of sources to maximize funding so as to achieve public policy goals.
EMC Research
EMC Research (EMC), is a national full-service opinion
research firm serving an extensive and diverse range
of public and private sector clients since 1989. EMC is known for crafting insightful research tools, collecting highly accurate data and providing analysis that answers the key strategic questions and challenges our clients
face.
Utilizing a wide array of research modes, methodologies, and analytic tools, EMC stay’s on the cutting edge of
industry innovations in qualitative and quantitative
research so that they can employ the approach that best meets the project needs.
EMC is a partner that is truly invested in the project
goals. They provide data-driven, actionable
recommendations that are critical to their success.
EMC is a certified women-owned business.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 9
PROJECT LEADERSHIP
MIG takes a team approach to park planning, directly
collaborating with City staff and elected officials to assure the Master Plan runs smoothly. MIG’s management
team of Jon Pheanis, and Lauren Ivey-Thomas will be
supported by a group of professionals, identified in the organizational chart, who each bring specific technical expertise with relevance to City of South San Francisco’s park system, and facilities. All designated key personnel will be available to the extent proposed for the project duration and will not be removed or replaced without the City’s prior written concurrence.
Principal-in-Charge Jon Pheanis, AICP, is a highly
versatile planner who has worked with communities
throughout the West on a diverse range of issues from
parks, open space, and land use to public spaces and
active transportation. Jon will provide overall project oversight and quality control, assuring that adequate
resources are made available to the project and all
contractual requirements are met.
Cindy Mendoza, CPRP, Consulting Principal, provides
expertise in recreation planning, operations, and
maintenance, with a focus on translating park
design concepts into realistic long-term operational
implications. She evaluates maintenance requirements,
staffing and programming alignment, and planning-level
operations and maintenance (O&M) cost implications for
existing facilities and proposed alternatives to support feasible, implementable master plan strategies.
Lauren Ivey-Thomas, PLA, AICP, Project Manager will
provide day-to-day project management. She brings
familiarity to working in this region through her work with major Bay Area communities. In addition to her master
planning work with MIG, Lauren has developed park and
recreation master plans for El Cerrito, Newark, and San Rafael at a previous firm.
Deputy Project Manager Allison Lee, will assist Lauren in project coordination and will oversee the development
of project deliverables.
DESIGN AND PLANNING
Jan Eiesland, PLA, Landscape Architect will integrate
facility condition assessment findings with system and
site recommendations, with expertise in recreation
planning, inclusive park systems, and translating
community input into implementable design frameworks.
Tucker McPhaul, Park and Recreation Planner, supports
concept development, visual communication, and plan
production. He brings experience in park planning
graphics and design documentation supporting clear
translation of planning ideas into visual materials.
Jessa Miller-Wallace, AICP, GIS Specialist supports GIS mapping, existing conditions verification, and spatial
analysis throughout the master planning process. She
will update and refine base mapping, park resource and
infrastructure mapping, and final GIS deliverables to
support clear analysis, alternatives development, and
long-term use by the City.
COMMUNITY ENGAGEMENT
Noé Noyola, Community Engagement Specialist, is a
highly skilled bilingual community planner. Noé brings
trusted, culturally authentic connections to Hispanic and Latino residents and helps balance diverse needs with
shared community priorities.
ENVIRONMENTAL
Mike Campbell, AICP, CEQA Specialist, helps clients
anticipate, and adjust to changing conditions. He has
managed, prepared, and processed CEQA and NEPA
documentation for a wide range of planning projects.
Amber Sharpe, CEQA Analyst, is committed to helping
clients successfully achieve a balance between human
need and environmental responsibility through the
intricacies of CEQA/NEPA compliance.
Resumes for all individuals can be found following our
team organization chart.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 10
TEAM ORGANIZATION CHART
Jon Pheanis, Principal-in-Charge
Lauren Ivey-Thomas, Project Manager
Allison Lee, Deputy Project Manager
PROJECT MANAGEMENT
SYSTEM OPERATIONS AND
FUNDING STRATEGIES
Jon Pheanis
Cindy Mendoza
Jan Eiesland
Tucker McPhaul
Teifion Rice-Evans
Rosanna Ren
COMMUNITY
ENGAGEMENT
Noé Noyola
Lauren Ivey-Thomas
Tucker McPhaul
Brenda Kara
RECOMMENDATIONS
AND PRIORITIES
Jon Pheanis
Lauren Ivey-Thomas
Cindy Mendoza
Jan Eiesland
Teifion Rice-Evans
Rosanna Ren
Brendan Kara
Jessa Miller
Allison Lee
Teifion Rice-Evans
Rosanna Ren
FIRM DESIGNATION:
MIG
EPS
EMC
GIS, PLANNING, AND
ANALYSIS
LANDSCAPE ARCHITECTURE
AND DESIGN
Lauren Ivey-Thomas
Jan Eiesland
Tucker McPhaul
CEQA
Mike Campbell
Amber Sharpe
CONSULTING PRINCIPAL
Cindy Mendoza
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 11 Jon Pheanis is a an experienced project director and highly versatile planner who has worked with communities on a diverse range of issues facing park and recreation agencies, including operations and maintenance, equity and access, and programming. In all his projects, Jon applies his training in effective communication and diplomacy to bring different perspectives into alignment and build lasting, community-driven solutions. As a planner, he approaches each project with a balance of creativity, improvisation, and analytical reasoning to adapt planning and outreach processes to each project’s unique goals and challenges. Jon believes that every person and place has a story to tell and he particularly enjoys working with people in the exchange and distillation of information to make planning approachable. For over 20 years, Jon has proven his skill in bringing together the collective knowledge and energy of clients, technical experts, and community members to craft sustainable and supported plans and policies.
SELECTED PROJECT EXPERIENCE
» City of Emeryville Parks and Recreation Strategic Plan, Emeryville, CA » Palo Alto Parks, Trails, Open Space & Recreation Master Plan, Palo Alto, CA » San Jose Greenprint Strategic Plan, San Jose, CA
» Balboa Reservoir Charrette Facilitation, San Francisco, CA » San Francisco Recreation & Parks Behavior Change Strategy Work Session Facilitation, San Francisco, CA
» California Association of Councils of Governments (CALCOG) Regional Leadership Forum Facilitation, CA (statewide)
» City of Irvine, Parks Master Plan, Irvine, CA
» Parks Plan 2040: Parks, Recreation, and Natural Areas System Plan, Lake Oswego, OR
» Parks, Recreation, and Open Space Plan, West Linn, OR » Parks, Recreation, and Open Space Master Plan Update, McMinnville, OR » Parks and Recreation Strategic Plan, Medford, OR
» Bend Park and Recreation District Comprehensive Plan, Bend, OR » Parks and Open Space Master Plan, Lane County, OR
» Parks, Recreation, and Open Space Master Plan and Community Center Study, Forest Grove, OR
» Troutdale Parks and Recreation Master Plan, Troutdale, OR » Richland Parks, Recreation, and Open Space Plan, Richland, WA » Shoreline Plan for Parks, Recreation, and Cultural Services, WA
EDUCATION
» Masters of Community
and Regional Planning,
University of Oregon
» Bachelor of International
Affairs, University of
Nevada
REGISTRATIONS
» AICP Certified Planner
PROFESSIONAL
AFFILIATIONS
» American Planning
Association
» American Institute of
Certified Planners
» Oregon Recreation and
Park Association
PRESENTATIONS
» “Searching for the
Fourth Pillar of Parks &
Recreation,” ORPA, 2021
» Inspiring Action: Getting
the Most from Your
Plan,Oregon Recreation
and Park Association
(ORPA), 2019
» 10-Minute Walk Trends and
Options, ORPA, 2019
» Youth Involvement in Parks,
ORPA, 2018
» Trails for Diverse
Communities,American
Trails International Trails
Symposium, 2015
Jon Pheanis, AICP
PRINCIPAL-IN-CHARGE / PROJECT DIRECTOR
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 12
EDUCATION
» MA, Geography,
(Teaching Fellowship),
University of Oregon
» BS, Geography (Honors
Scholar), James Madison
University
REGISTRATIONS
» National Recreation
and Park Association
(NRPA) Certified Park and
Recreation Professional
(CPRP)
PROFESSIONAL
AFFILIATIONS
» Oregon Recreation and
Park Association
» California Park &
Recreation Society
» NRPA
» Texas Recreation and
Park Society
» SCORP University
Instructor, 2017
PRESENTATIONS AND
PUBLICATIONS
» “Searching for the
Fourth Pillar of Parks &
Recreation,” NRPA, 2021
» “Transcending Old Park
Management Traditions,”
ORPA, 2021 and NRPA,
2021
» “Wildfire Implications
for Park Conservation,
Equity & Health,” NRPA
Magazine, 2020
Cindy Mendoza’s leadership and award-winning expertise in park and recreation planning is a catalyst for community livability across the nation. Her affinity for developing parks and programs began 35 years ago as a recreation leader and soccer coach for underserved kids in her community. Through this work, she saw firsthand the life-changing benefits of parks, programs, and natural areas to youth and their families. Clients and colleagues find Cindy to be a solution-oriented pragmatist, working collaboratively to strategize the right mix of programs, facilities, and olicies to maximize resources and meet each community’s unique needs. As a writer and facilitator, she brings together diverse perspectives, synthesizing outreach findings and technical data to articulate desired outcomes and support action. An authority in the field, she has published and spoken extensively at the state and national level on the evolution of parks and recreation and its contributions to community livability. As MIG’s Director of Parks and Recreation, Cindy offers best practices and the capacity to make all communities thrive though people, parks, and programs.
SELECTED PROJECT EXPERIENCE
» Bakersfield Parks and Recreation Master Plan, Bakersfield, CA » San Bruno Parks Assessment, San Bruno, CA
» Campbell Parks and Recreation Master Plan, Campbell, CA » Apple Valley Parks and Recreation Master Plan (CPRS Award for Excellence), Apple Valley, CA
» Cupertino Parks and Recreation System Plan, Cupertino, CA » Tracy Park Master Plan for New Developments, Tracy, CA » Murray Parks and Recreation Master Plan, Murray, UT
» Sacramento Parks Plan 2040, Sacramento, CA
» McMinnville Recreation Facilities and Programs Plan, McMinnville, OR » Keizer Parks and Recreation Master Plan, Keizer, OR
» Troutdale Parks Plan, Troutdale, OR
» Medford Parks and Recreation Strategic Plan, Medford, OR » Klamath Falls Parks Master Plan and Trails Signage Plan, Klamath Falls, OR » Forest Grove Parks, Recreation, and Open Space Master Plan, SDCs, and Rogers Park Design, Forest Grove, OR
» Gresham Parks and Recreation, Trails, and Natural Areas Master Plan (ORPA Vision, Insight, Planning Award), Gresham, OR
» Tigard Recreational Programs Plan, Tigard, OR
» Tualatin Parks and Recreation Master Plan (ORPA Planning Award), Tualatin, OR
CONSULTING PRINCIPAL
Cindy Mendoza, CPRP
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 13 Lauren Ivey-Thomas represents a unique symbiosis of planning and landscape architecture that results in both immediate and long-term benefits for communities and clients. Driven by her artistic sensibilities and informed by her interest in policy and planning, Lauren has over a decade of experience in projects ranging from individual site designs to citywide master plans. The most gratifying aspect of her work is its impact on daily life—a built project that people can use for 50 years or a policy document with substantial decision-making guidance that manifests change from the moment it is adopted. Lauren is inspired by the excitement and investment of clients seeking the best outcomes for their communities. She enjoys mentoring colleagues, so they share in the accomplishment and accountability associated with exceptional service delivery. Lauren characterizes herself as a “giant data processor,” absorbing and analyzing input from multiple sources; and then, interpreting and redistributing that information to direct the work and produce the final product. She is adept at design conceptualization, project management, and construction documentation and administration. Straightforward and practical, Lauren is dedicated to creating places and policies that endure and empower through community-driven processes.
SELECTED PROJECT EXPERIENCE
» San Bruno Parks Assessment, San Bruno, CA
» Campbell Parks and Recreation Master Plan, Campbell, CA » Bakersfield Recreation and Parks Master Plan Update, Bakersfield, CA » San Rafael Citywide Parks and Recreation Master Plan, San Rafael, CA* » New Park at Linden Avenue & Pine Avenue, South San Francisco, CA » Rincon Valley Community Park, Santa Rosa, CA
» Kenilworth Park Master Plan, Petaluma, CA
» Sacramento Parks Plan 2040, Sacramento CA
» Corona Parks and Recreation Master Plan, Corona, CA
» Overland Park System Master Plan, Overland Park, KS
» Jollyman Park All-Inclusive Playground, Cupertino, CA » MLK Park and Community Center Design, Bakersfield, CA » Schaefer Park / McKelvey Playfields, Mountain View, CA* » Rocky Graham Park, Marin City, CA*
» Hunters Point Shoreline, San Francisco, CA*
» 2030 Parks, Recreation Facilities, and Open Space Master Plan, Santa Cruz, CA* * Work completed prior to joining MIG
EDUCATION
» MCP, City and Regional
Planning, University of
California, Berkeley
» MLA, University of
California, Berkeley
» AB, Architecture,
Certificate in Urban Studies,
Princeton University
REGISTRATIONS
» Professional Landscape
Architect (PLA): CA #6620
CERTIFICATIONS
» American Institute of
Certified Planners (AICP)
Certified
PROFESSIONAL
AFFILIATIONS
» American Planning
Association, Northern
California
» California Park and
Recreation Society
PRESENTATIONS AND
PUBLICATIONS
» “Parks Beyond the
Buzzwords,” National
Recreation and Park
Association (NRPA), 2023
Lauren Ivey-Thomas, PLA, AICP
PROJECT MANAGER / LANDSCAPE ARCHITECT
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 14 Allison Lee brings diverse professional experience to her planning and design work. She integrates years of teaching, research, managing, and assisting projects, and working with communities across the United States and Asia on a variety of initiatives related to planning, development, and cultural resource protection. Allison uses data and GIS to analyze existing conditions and to strategize best operations. Building on her teaching experience, she develops innovative methods of communicating complex city and regional issues to stakeholders using research, writing, and design. Allison is an advocate for community self-determination, and her work aims to provide research and tools for the creation of better societies.
SELECTED PROJECT EXPERIENCE
» Bakersfield Recreation and Parks Master Plan Update, Bakersfield, CA » Sacramento Parks Plan 2040 and Youth, Parks, and Community Enrichment Strategic Plan, Sacramento, CA
» Lancaster PARCS Plan, Lancaster, CA
» Lakewood Parks, Recreation, and Community Services Long-Range Plan, Lakewood, CA
» Paramount Parks and Recreation Master Plan, Paramount, CA » Hercules Parks and Recreation Facilities Master Plan, Hercules, CA » Loveland Parks, Recreation, and Open Lands Plan, Loveland, CO » San Diego County Environmental Justice Element, San Diego County, CA » Carlsbad Growth Management Plan, Carlsbad, CA
» Compton General Plan Update, Compton, CA
» Mesa Verde Cultural Landscape Report, Mesa Verde National Park, CO » Santa Rosa Island Cultural Landscape Report, Channel Islands, CA » Housing Development Feasibility Analysis, San Diego County, CA » Transit Opportunity Area Assessment, San Diego County, CA » Merced Superior Court Historic Resource Evaluation, Merced, CA » Pinnacles National Park Bear Gulch Developed Area Cultural Landscape Report, San Benito County and Monterey County, CA
» World Heritage Site Management Plan (course), Kathmandu, Nepal* » Hong Kong Cultural Mapping and Neighborhood Survey, Hong Kong SAR, China* » Cultural Mapping Workshops and Public Exhibition, HKICON, Hong Kong SAR* * Completed prior to joining MIG
EDUCATION
» MCP, Massachusetts
Institute of Technology
» MS, Architectural
Conversation, The
University of Hong Kong
» BA, Social and Cultural
Analysis, New York
University
CERTIFICATIONS
» Meets the Secretary of
the Interior’s Professional
Qualification Standards in
History
PRESENTATIONS AND
PUBLICATIONS
» World Urban Forum 9,
“Heritage-Based Inclusive
Development in Asian
Cities,” 2018
» “Asia Conserved III,”
UNESCO, 2019
Allison Lee
DEPUTY PROJECT MANAGER
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 15 Jan Eiesland has a passion for public spaces that get people outside to engage with their community and reconnect with the natural environment. As a former free-range country kid turned city dweller, she understands the importance of access to the outdoors and how places can enhance and support our daily lives.
Jan’s professional experience has been centered on the public realm, including public parks, community centers, schools, and civic landscapes. Her strong design and project management skills foster effective collaborations with design teams from the early concepts through construction. Jan believes that good design can create real change at the community level—by providing a valued space with shared meaning. It should also appeal at the personal level—with artful, memorable elements that delight and surprise.
SELECTED PROJECT EXPERIENCE
» New Park at Linden Avenue & Pine Avenue, South San Francisco, CA » South San Francisco Public Art, South San Francisco, CA » San Bruno Parks Assessment, San Bruno, CA
» Gardens of Golden Gate Park Interpretive Master Plan, San Francisco, CA » Los Altos Community Center, Los Altos, CA
» Mountain House Parks, Recreation, and Leisure Plan Update, Mountain House, CA
» Lawrence Mitty Park and Trail Plan, Cupertino, CA
» Jollyman Park All-Inclusive Playground, Cupertino, CA » Emma Prusch All-Inclusive Playground, San José, CA
» Verdese Carter Park, Oakland, CA
» MLK Jr. Memorial Park Concept, Richmond, CA
» Kenilworth Park Master Plan, Petaluma, CA
» Richmond Playground, San Francisco, CA
» Newark Civic Center, Newark, CA
» Almaden Lake All-Inclusive Playground, San José, CA
» T+C Public Park and Trail, San Diego, CA
» Morgan Park, Campbell, CA
» Willard Middle School Grounds and Amphitheater, Berkeley, CA » Seven Hills School Main Campus, Walnut Creek, CA
» Cherryland Community Center, Hayward, CA
» Children’s Zoo at Oakland Zoo, Oakland, CA
» Koret Children’s Quarters, Golden Gate Park, San Francisco, CA
EDUCATION
» MLA, University of
California, Berkeley
» BA, Architectural Studies,
University of Washington
REGISTRATIONS
» Professional Landscape
Architect (PLA): CA #4893
Jan Eiesland, PLA
LANDSCAPE ARCHITECT
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 16 Noé Noyola is a highly skilled and dedicated community planner whose projects have addressed the full range of urban planning and design issues—from transportation and housing to economic development and recreation over the last 20 years. During a college-year abroad in Denmark, Noé lived in an urban environment that was “healthy,” not just in physical fitness, but in social interaction and connection—which led him to his chosen field. He is keenly aware of the emotional ties that people have to their communities and strives to acknowledge this so that people will engage more productively and authentically in his projects. Noé’s cultural competency—fluency in Spanish—and mastery of process and meeting facilitation enable him to effectively bridge technical content with impacted, and often under-served, stakeholder communities. A creative communicator and facilitator, he encourages an open and balanced exchange of information and ideas that paves the way for collective decision-making and results in positive outcomes.
SELECTED PROJECT EXPERIENCE
» San Bruno Parks Assessment, San Bruno, CA
» Campbell Parks and Recreation Master Plan, Community & Stakeholder Engagement, Campbell, CA
» Bakersfield Parks and Recreation Master Plan, Bakersfield, CA » New Park at Linden Avenue & Pine Avenue, South San Francisco, CA, Community & Stakeholder Engagement, South San Francisco, CA » Hercules Parks and Recreation Master Plan, Hercules, CA » Sacramento Parks and Recreation Master Plan, Sacramento, CA » Salinas Hebbron Community Center Design and Development, Community & Stakeholder Engagement, Salinas, CA
» Cherryland Community Center Development, Hayward Area Recreation and Parks District, Hayward, CA
» Los Altos Downtown Park, Community Engagement Lead, Los Altos, CA » Guerneville Plaza, Visioning, Guerneville, CA
» Guerneville Park Design, Community Engagement Lead, Guerneville, CA » Verdese Carter Park, Pop up Outreach Support, Oakland, CA » Richmond Playground and Hertz Playground Redesign, Engagement Lead, San Francisco, CA
» Martin Luther King Jr. Park, Community Center, and Aquatic Center Redesign, Community Engagement, Bakersfield, CA
» Kaiser Permanente Sports Village Redesign, Community & Stakeholder Engagement, Bakersfield, CA
» Bagely Park Redesign, Workshop Facilitation, Vancouver, WA
EDUCATION
» MCP, University of
California, Berkeley
» BA, Political Science and
Spanish, Sonoma State
University
AWARDS
» APA Northern California
Section Merit Award for
Public Outreach, City of
Salinas 2014-16 Housing
and Community Initiatives
Public Outreach Program,
2017
Noé Noyola
COMMUNITY ENGAGEMENT SPECIALIST
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 17 Tucker McPhaul is dedicated to intentional design that reflects the experiences and narratives of people and communities in the public realm. Originally a back-up to a baseball career, landscape architecture aligned with Tucker’s affinity for the outdoors and appealed to his inquiring mind. The power of design to shape social interaction and cultural expression inspires his work. Tucker applies the critical thinking and dexterity he used to locate and deliver pitches to each batter to assess site issues and opportunities and frame creative and practical solutions for every project. He enjoys engaging with community members, clients, and colleagues to reflect on the outcomes of these dialogues through design. Tucker’s expertise in green infrastructure and computer programming combined with his skills in rendering, graphic presentation, and data management enables him to contribute to a variety of planning and design efforts—from cultural and historic landscapes to parks, urban centers, and streets.
SELECTED PROJECT EXPERIENCE
» Campbell Parks and Recreation Master Plan, Campbell, CA » San Bruno Parks Assessment, San Bruno, CA
» Hercules Parks and Recreation Master Plan, Hercules, CA » New Park at Linden Avenue & Pine Avenue, South San Francisco, CA » Overland Park System Master Plan, Overland Park, KS
» Kenilworth Park Revitalization, Petaluma, CA
» Jollyman Park All-Inclusive Playground, Cupertino, CA » Contra Costa County Administration Building, Martinez, CA » LA County Park Needs Assessment 2021, LA County, CA
» Pico Rivera Major Corridors Median and Parkway Beautification, Pico Rivera, CA
» Franklin Boulevard Complete Streets, Sacramento, CA
» Salinas Hebbron Family Center Revitalization Project, Salinas, CA » San Bernardiino Valley Communications Center, San Bernardino, CA » UC Davis Agricultural Innovation Center, Davis, CA
» Pico Rivera Rosemead Boulevard Median Beautification, Pico Rivera, CA » Newberg ADA Self-Evaluation and Transition Plan, Newberg, OR » Mrak Hall Bike and Pedestrian Circulation, UC Davis, CA* » Black Power, Black Towers, MoMA NY*
» N Street Park, Davis, CA*
» Young Hall Rain Garden, UC Davis, CA*
* Completed prior to joining MIG
EDUCATION
» MLA, University of
California, Berkeley
» BLA, University of
California, Davis
PROFESSIONAL
AFFILIATIONS
» American Society of
Landscape Architects,
Member
» Instructor: “Community
Engagement Planning:
Methods and Models for
Inclusive Planning and
Design,” UC Berkeley and
University of Cincinnati
Tucker McPhaul
PARK AND RECREATION PLANNER
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 18 Jessa Miller is a planner who has worked on a wide
variety of projects from park system plans to land-use
and transportation projects across the Pacific Northwest over the last three years. Jessa is excited by the ways planning shapes the built environment and human
experience, as well as the important role it plays
in protecting our shared climate. She is a creative
and detail-oriented team member, reflected by her
skills in policy research and development, graphic
visualizations, spatial analysis and GIS mapping, and
writing and documentation. Skilled in the use of multiple engagement platforms, Jessa understands the critical
need of having all community voices heard and valued
in creating their own futures.
EDUCATION
» Master of Urban and Regional Planning,
Portland State University
» BA, Political Science, University of Puget Sound
CERTIFICATIONS
» American Institute of Certified Planners (AICP)
SELECTED PROJECT EXPERIENCE
» Bakersfield Parks and Recreation Master Plan,
Bakersfield, CA
» Parks Plan 2040: Parks, Recreation, and Natural
Areas System Plan, Lake Oswego, OR
» Medford Downtown 2040 Plan, Medford, OR
» Comprehensive Park and Recreation Plan,
Washougal, WA
» Bellevue Comprehensive Plan Update, Bellevue, WA
» Kent 2044 Comprehensive Plan, Kent, WA
» Cowlitz County Public Facilities District Master Plan, Cowlitz County, WA
» Evergreen State Fairgrounds Preferred Plan Update,
Monroe, WA
» Parkdale Unincorporated Community Plan,
Parkdale, WA
Jessa Miller, AICP
GIS SPECIALIST
Mike Campbell is an award-winning specialist in
environmental planning and stormwater management
with over 30 years of experience consulting with
local, regional, and federal jurisdictions on projects
throughout Northern California. As a Director of
Environmental Analysis, Mike plays a pivotal role in
integrating his knowledge with the skills and capabilities of project and client team members. He oversees the
preparation of Environmental Impact Reports (EIRs),
Initial Studies (IS), and Environmental Assessments
(EA), as well as Categorical Exemptions/Exclusions, in
conformance with the requirements of CEQA and NEPA.
Mike’s passion for ecosystem preservation, particularly water resources, laid the groundwork for his expertise in stormwater management.
EDUCATION
» BS, Natural Resources Planning and Interpretation,
California State Polytechnic University, Humboldt
CERTIFICATIONS
» American Institute of Certified Planners (AICP)
» Certified Professional in Storm Water Quality (CPSWQ)
SELECTED PROJECT EXPERIENCE
» Lawrence Mitty Park Master Plan IS/MND,
Cupertino, CA
» Kenilworth Park Master Plan, Petaluma, CA
» Fairview Park Master Plan Update, Costa Mesa, CA
» Shoreline Park Bridges Replacement IS/MND,
Mountain View, CA
» Town of Hillsborough Housing Element Update EIR,
Hillsborough, CA
» I-280 Trail IS/MND, Cupertino, CA
» 310-330 Esplanade Infrastructure Preservation Project EIR, Pacifica, CA
» Red Morton Community Park Stormwater Capture
Project IS/MND, Redwood City, CA
Mike Campbell, AICP
CEQA SPECIALIST
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 19 A dedicated environmental analyst and project
manager, Amber Sharpe offers a depth of experience
and expertise acquired over 24 years of professional
experience, including 14 years in environmental
planning and consulting. Amber views each project
as an opportunity to learn something new from the
multiple disciplines involved in the variety of projects she works on—from land use development to housing
and utility infrastructure to parks and open space.
Amber’s extensive knowledge of environmental laws
and regulatory processes, combined with her open
communication style, enable her to collect, consolidate, and convey complex information to public agency
partners, developers, and the public efficiently and
accurately.
EDUCATION
» MS, Environmental Management, University of San
Francisco
» BA, Geography, University of California, Berkeley
SELECTED PROJECT EXPERIENCE
» Milpitas Force Main A Replacement Project
Environmental Assessment Report and IS/MND,
Milpitas, CA
» Legacy Estates Residential EIR, Tracy, CA
» Strawberry Hill Residential Project EIR,
Hillsborough, CA
» Saratoga Urban Village Environmental Review,
San José CA
» Moffett Park Specific Plan Program EIR,
Sunnyvale, CA *
» Page Street Housing Project IS/MND and
Environmental Assessment, San José, CA*
» Crosswinds Residential Project EIR, Morgan Hill, CA*
» Spring Avenue Residential Categorical Exemption
Memorandum Morgan Hill, CA*
*Projects completed at previous firm
Amber Sharpe
CEQA ANALYST
With more than 18 years in the industry, Brendan Kara
has first-hand experience helping clients maximize
the potential of their research data. From political
campaigns of all sizes to Fortune 500 companies and
city and county municipalities, Brendan has helped his
clients by designing the data collection instruments that get to the heart of the issues they face—collecting the data they need to succeed.
Brendan has performed research on a wide variety
of topics, and always strives to take an innovative
approach to research methodologies in this
fast-changing industry. One of the things EMC’s clients appreciate most about Brendan is his ability to walk
them through complex concepts and findings in ways
that everyone on the team can understand and use.
FIRM
EMC Research
EDUCATION
» MA, Political Management, George Washington
University
» BA, Political Science, George Washington University\
SELECTED PROJECT EXPERIENCE
» Santa Clara County Parks, Santa Clara, CA
» City of Sacramento Youth, Parks, and Community
Enrichment, Sacramento, CA
» Big Sur Land Trust, Big Sur, CA
» City of Kirkland Parks and Recreation Department,
Kirkland, WA
» City of Fresno Parks Measure P, Fresno, CA
» City of Tracy Parks and Recreation Department,
Tracy, CA
» Central Valley Community Foundation, Fresno Parks
Measure P Polling, Fresno, CA
» Cordova Recreation and Park District, Cordova, CA
» Metro Parks Tacoma, Tacoma, WA
Brendan Kara
RESEARCH ANALYST
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 20 Teifion Rice-Evans is a land use economist who
directs and manages complex economic consulting
assignments throughout the Western U.S. He has
over 30 years of experience with expertise in the
inter-related areas of real estate market/ development
feasibility and infrastructure/ community facilities
financing. Teifion has particular expertise in working on plans and projects with multi-agency and stakeholder
involvement where a careful blend of economic,
financing, and policy expertise is required to craft viable and supported paths forward.
FIRM
Economic & Planning Systems, Inc.
EDUCATION
» MA, Economics, University of Cambridge
» BA, Economics, University of Cambridge
SELECTED PROJECT EXPERIENCE
» Livermore Area Recreation District Strategic
Financial Plan, Livermore, CA
EPS worked with the Livermore Area Recreation
District to develop a strategic financial plan. Faced
with a broad range of challenges, including increased
parks use and flat revenues, EPS developed a
financial forecast to help the District plan for different futures and a resilient future.
» City of Davis Athletic Complex Facility, Davis, CA
EPS worked with the City of Davis to determine
the financial viability of attracting a new multi-field athletics complex to the City as well as options to
improve existing parks facility and use opportunities.
After evaluation of opportunities to expand sports
facilities, EPS worked with City staff to issue a
Request for Expressions of Interest to facility
developers.
» Port of San Francisco Heron’s Head Park Plan,
San Francisco, CA
EPS worked with the Port of San Francisco to develop
alternative governance options, conduct a financial
analysis, and solicit interest from non-profits to
oversee the EcoCenter and nature preserve.
Teifion Rice-Evans
ECONOMIC SPECIALIST
Rosanna Ren has worked with a variety of public and
private clients in economic development strategic
planning, feasibility assessments, fee studies, and policy research. Prior to EPS, she developed her quantitative
and research skills through professional work in clean
energy technologies and utilities consulting.
FIRM
Economic & Planning Systems, Inc.
EDUCATION
» Master of Urban and Regional Planning, University of
Michigan
» MS, Environment and Sustainability, University of
Michigan
» BS, Environmental Economics and Policy, University of California, Berkeley
» BS, Environmental Sciences, University of California, Berkeley
SELECTED PROJECT EXPERIENCE
» Belmont Park Improvement Impact Fee Update,
Belmont, CA
EPS is currently updating several development
impact fees for the City of Belmont, including the Park Improvement Impact Fee and Quimby Act Parkland
Dedication In-Lieu Fee.
» City of Galt Parks, Recreation, and Open Space
Master Plan Funding, Galt, CA
EPS developed an updated financing plan and
funding approach for the City of Galt’s Parks,
Recreation, and Open Space Master Plan.
» City of San Rafael Parks and Recreation Master
Plan, San Rafael, CA
EPS worked collaboratively with a consultant team
to develop San Rafael’s Parks and Recreation Master
Plan, including reviewing the City’s existing approach
to parks funding, identifying potential additional tools for funding parks and acquiring land, and providing a
funding strategy with action items.
Rosanna Ren
ECONOMIC ANALYST
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 21 Location: Campbell, CA
Client: City of Campbell
Reference: Natasha Bissell,
Recreation and Community
Services Director
City of Campbell
(408) 866-2771
[email protected]
Dates: 2024 – 2025
Nestled between San José, Cupertino, and Los Gatos, Campbell has retained its small-town charm amid its Silicon Valley neighbors. To keep Campbell’s unique recreation network thriving, MIG worked with the City to develop its first-ever, long-range plan dedicated to the future of its park and recreation system. Campbell’s built-out nature requires innovative approaches to equitably expand recreation offerings while strategically allocating resources for the community’s future.
This Plan serves as a strategic blueprint for the enhancement, development, and management of Campbell’s parks, trails, recreation facilities, programs, and community events. This Plan establishes a framework for the next 10+ years and includes a short-term, 5-Year Action Plan of priority projects.
The Parks and Recreation Master Plan builds from the high-level guidance set forth in the Campbell 2040 General Plan and is aligned with the City’s community vision and goals for enhancing quality of life, fostering community connections, and providing equitable access to well-maintained, vibrant public spaces.
The Parks and Recreation Master Plan:
» Identifies systemwide needs;
» Addresses park equity and access;
» Recommends systemwide and site-specific improvements and enhancements to recreation facilities and amenities;
» Highlights priority projects;
» Serves as a guide for future decision making for Campbell’s parks and recreation system.
Campbell Park and Recreation Master Plan
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 22 Location: San Bruno, CA
Client: City of San Bruno
Reference: Travis Karlen
Community Services Director
City of San Bruno
(650) 616-7181
[email protected]
Dates: 2024 – 2025
San Bruno, a San Francisco suburb known as the “City with a Heart,” is a regional transportation hub with a strong history with, and connection to the San Francisco International Airport. MIG worked with the City of San Bruno to conduct a Park Assessment that provides San Bruno’s park system with a roadmap grounded in community priorities and operational realities. This Park Assessment evaluates the condition and functionality of current park system assets and assesses community need to prioritize park improvements. Utilizing, a customized Esri Field Maps application, the MIG team conducted a detailed survey of the park system’s physical recreation amenities—geolocating facilities, and qualifying their condition to provide a full picture of how the City’s parks are performing. This Park Assessment provides an Action Plan with prioritized capital improvement projects to guide the City in immediately addressing park improvements.
San Bruno Park Assessment
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 23 Location: Bakersfield, CA
Client: City of Bakersfield
Reference: Darin Budak
Director Recreation and Parks
City of Bakersfield
(661) 326-3866
[email protected]
Dates: 2021 – 2024
For many years, Bakersfield’s park and recreation system had been underfunded, leaving residents with little parkland, undeveloped park sites, parks in poor condition, and few opportunities to participate in recreation programs. New leadership and additional funding inspired the City to hire MIG to evaluate community needs for parks and recreation both systemwide and from an equity-based standpoint. The planning process included a detailed look into deferred maintenance, shade equity, river access and natural resources protection, and a renovated design for Dr. Martin Luther King, Jr. Park—a site in East Bakersfield facing rampant crime, obsolete facilities, the presence of people experiencing unhoused, and dire needs for safe and accessible recreation options.
Following a robust outreach and engagement process to diverse residents and community groups, MIG conducted a park access, gaps, and equity analysis using ESRI Network Analyst™, the California Health Places Index, and a thorough inventory of the location and condition of parks, trails, and recreation sites. The demographic data helped identify areas in the city with vulnerable populations that needed park improvements, park development (of vacant sites), and new park land.
As part of the update to the ongoing Recreation and Parks Master Plan, MIG helped the City create a balanced investment strategy and find funding and partners to help meet critical needs to enhance parks and recreation system over the next 10 years.
The process has already set in motion a fundraising campaign to build a health, wellness, and resiliency hub in MLK Park to serve East Bakersfield.
Bakersfield Recreation and Park Master Plan
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 24 Location: Cupertino, CA
Client: City of Cupertino
Reference: Susan Michael
Capital Improvement
Programs Manager
City of Cupertino
(408) 777-1328
[email protected]
Dates: 2017 – 2020
The City of Cupertino, California, is a highly diverse community known as a center of innovation in the Silicon Valley. Home of high-tech giant, Apple, Inc., Cupertino needed a consultant with expertise in park and facility planning, recreation operations, design, outreach, CAPRA accreditation, natural systems, and diversity and equity to develop its Parks & Recreation System Master Plan.
The Recreation and Community Services Department turned to MIG, a proven entity who had helped update the City’s General Plan and developed the Stevens Creek Corridor Master Plan for their highest profile park. By incorporating our local knowledge and the preliminary analysis done by others, MIG redirected the planning process to identify and respond more strongly to the community’s vision for the future.
MIG also prepared an Initial Study/Mitigated Negative Declaration (IS/MND) that provided mitigation measures related to potential light and glare, biological and cultural resource impacts.
MIG summarized community priorities in key outreach themes and critical directions for enhancing parks, recreation facilities, trails, events and programs, and open space. These were cross-checked with residents through outreach to re-imagine and re-brand Cupertino’s park system as a driver in establishing the city’s character, interconnectedness, livability, and sense of place.
Park access was evaluated through a geographic analysis that considered different travel modes, actual travel distances, barriers, forecasted traffic congestion areas, and needs for the equitable provision of recreation opportunities for older, underserved areas. Natural resources and systems were mapped to better connect people to nature and tie the benefits of park land to ecological functions.
These elements were used to create systemwide strategies and new park guidelines to redevelop key sites through a better understanding of operational needs and the benefits desired by residents. The City Council adopted the Master Plan in 2020, launching an exciting new future for Cupertino realized through parks and recreation enhancements.
Cupertino Parks and Recreation Master Plan
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 25 Lawrence Mitty Park and Trail Plan
Location: Cupertino, CA
Client: City of Cupertino
Reference: Susan Michael
Capital Improvement
Programs Manager
City of Cupertino
(408) 777-1328
[email protected]
Dates: 2022 – Ongoing
MIG is working with the City of Cupertino to develop a new 3-acre park and trail extension at the Lawrence Mitty site along Saratoga Creek.
The in-depth site analysis was followed by a robust community engagement process, which included site tours, online surveys, and pop-up events. The public set the goals and vision for the site, then weighed in on three possible alternatives to arrive at a final community-driven concept plan for the new park. MIG prepared an Initial Study/Mitigated Negative Declaration (IS/MND) as part of the planning and design process. Because of the creekside location, there were numerous biological resource mitigation measures required in the IS/MND, including preconstruction surveys for nesting birds, western pond turtles, roosting bats, and San Francisco dusky-footed woodrats. Acoustic surveys, exclusionary fencing, worker awareness trainings, and construction monitoring were also conducted.
The team has wrapped up the CEQA process and is now launching into construction documents to implement the final plan, which includes walking trails, a bike path extension, nature play features, native plantings, bioretention areas, and creek overlooks
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 26 Work Plan and Scope of Services
WORK PLAN
The MIG Team proposes a four-phased approach
that integrates all tasks from the RFP into a seamless, sequenced work plan that simplifies project
management and scheduling. Public engagement
activities and decision-maker guidance are built into
each phase to deliver a prioritized community-driven
plan.
MIG anticipates completing this project within 14 months, delivering the final Master Plan by November 2027. Our
project schedule builds in review and refinement periods for draft and final deliverables, as well as time around the holiday season when City staff may not be available.
We will be flexible in scheduling and coordinate around the needs of the City’s Project Manager and staff. The
duration of each phase and potential dependencies are
summarized below.
PHASE 1: PLAN INITIATION AND
BASELINE CONDITIONS
(3 MONTHS: SEPTEMBER 2026–
NOVEMBER 2026)
1.1 Project Kick-off Meeting and System Tour: MIG
will meet in-person with the City project team to refine project goals and objectives, discuss the engagement
strategy and communication preferences, clarify
deliverables, and confirm the project schedule and
deadlines. Following the meeting, the team will spend
the day (6–8 hours) touring representative parks and
recreation facilities accompanied by City staff. The tour will provide an opportunity to discuss park strengths,
planned development or improvements, maintenance
and operations challenges, and recreation needs. The
City will schedule and coordinate the site tour, so that staff are available to answer questions.
1.2 System Inventory and GIS Base Mapping: MIG
will develop a draft and final inventory spreadsheet
and existing system map using City-provided GIS data
and available inventory data from community/regional
partners and providers such as the School District,
nearby cities, and State and County resources. This
task will also be used to identify data gaps and any
necessary information that will be required to provide
a baseline for the project. MIG will produce one draft
citywide base map, showing existing City parks, trails, green space, and major recreation facilities on an overlay of information including City planning areas, shoreline areas, roadways, and schools. The draft inventory and
base map will be revised into final form based on one
round of consolidated comments from the City.
1.3 CEQA Data Collection: MIG will develop a
comprehensive list of data needed to analyze the Master Plan’s environmental impacts. MIG’s CEQA Team will join the kick-off meeting to discuss data needs and the IS/
MND schedule and organize data and information for the
CEQA Initial Study.
1.4 Demographic Trends: MIG will review and interpret
demographic trends and characteristics of South San
Francisco using available statistical information to
assist in forecasting parks and recreations needs of the community. Results will be summarized in Summary 1.
1.5 Analysis of Programs and Services with
Fee Analysis: MIG will provide an assessment
of recreation programs and revenue sources to
inform recommendations in later phases. Using City
participation and programming data, results from the
facility condition assessment, and other sources, this
task will help identify possible providers for programs and services as well as potential efficiencies or
duplicative services. Team member EPS will review fee
schedules and cost recovery practices to identify future recommendations for fee adjustments. This task includes a City review draft and final public draft.
1.6 Community Engagement and Communications
Plan: MIG will develop a Community Engagement and
Communications Plan that describes engagement goals
and objectives; key stakeholder groups and messages;
approaches and strategies for engaging community
members, including specific stakeholder groups; and
an approximate timeline for conducting these activities.
The Plan will identify metrics for assessing the success of our activities in meeting the goals that have been
established with the City. The Plan will place a strong emphasis on engaging typically underrepresented and
underserved community members, including youth,
low-income households, and communities of color. It will City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 27 describe how our proposed strategies will help these
groups participate and provide meaningful input into the planning process. This task includes a City review draft and final public draft.
1.7 Project Media and Communications Materials:
MIG will work with the City to create a visual identity and associated graphics carried throughout all project
documents, agendas, outreach materials, and social
media to make all project materials easily recognizable.
Initial materials will include a graphic project timeline, project overview document, and summary of proposed
engagement activities. We will coordinate production
of these materials with City communication staff and
confirm consistency with document style guides or other formatting guidelines provided by the City.
1.8 Summary 1—Existing System Assessment:
MIG will summarize Phase 1 key findings in a short,
easy-to-read summary brief, providing a status report on City parks, facilities, programs, and services. The brief will identify issues and opportunities that the Plan should address, changes since the last plan was completed, and findings from relevant planning documents and studies.
This document will help create a baseline of information for the updated level of service for parks and recreation and will include a summary of key demographic
indicators and trends, referencing regional, State, and national sources.
1.9 Advisory Committee Meeting 1: MIG will facilitate
this initial in-person meeting to discuss project goals and key directions for the park and recreation system
hearing from a broad cross section of the community.
This is an important opportunity to identify key issues and opportunities early in the process so that the Plan is responsive to citywide needs and initiatives. This
meeting will help identify changes in the City since the last plan was completed and identify new opportunities
and partnerships. For budget efficiency, this meeting is scheduled to occur on the same day as the park tour.
MIG will provide meeting notes.
1.10 PRC Meeting 1: MIG will create a PowerPoint,
attend, and facilitate a video conference call discussion with the Parks & Recreation Commission to discuss
the project approach and objectives for the Plan
process, as well as discuss the strengths, weaknesses,
opportunities, and challenges for South San Francisco’s recreation system. MIG will provide meeting notes.
1.11 Phase 1 Project Management and
Administration: This task includes materials for the
project website and a social media summary graphic,
bi-weekly project manager coordination calls, schedule
updates, and invoicing for the three-month phase
duration. For website updates, MIG will provide text,
graphics, and images that provide an overview of the
planning process, opportunities to be involved, and
updates on the Plan.
PHASE 2: COMMUNITY NEEDS AND
SYSTEM ANALYSIS
(4 MONTHS: DECEMBER 2026–MARCH
2027)
2.1 GIS Access Analysis and Equity Index Mapping:
Building on the updated system inventory, MIG will
use ArcGIS Network Analyst™ to map and identify
underserved areas, followed by an assessment of
partnerships and other opportunities to address those
needs. The analysis will address the geographic/physical barriers to park access, focusing on the different ways that residents travel to parks and facilities (including walking, cycling, car, and transit) using existing
transportation networks. A service area for each site
will be depicted graphically, highlighting gaps and
identifying potential ways to increase the area served
by improving access. Service gaps can be overlayed
with socioeconomic data. This mapping will inform an
evaluation of service-level standards that benchmarks
South San Fracisco with similar communities noted in
Task 2.3. Results will be included with Tasks 2.3 and 2.9.
2.2 Study of Impact Revenues: Team member EPS
will conduct a cash flow analysis of the City’s existing system of impact fees, developer contributions,
and related funding sources to inform the planning,
prioritization, and implementation of parks and
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 28 recreation capital improvements identified in later
phases. EPS will provide one draft and one final
summary memo to describe findings.
2.3 Summary 2—Benchmarking and Level of
Service Analysis: MIG will reference the General
Plan Performance Metrics and data from Phase 1 to
conduct a benchmarking analysis with comparable
park systems in the Bay Area. At the same time, we
will update the numeric levels of service for park types through a 10-year planning period and summarize
existing deficiencies and capacity based on the Facilities Condition Assessment currently underway. We also
recommend using available foot traffic data through
the City’s Placer.ai account to help understanding park and facility use. MIG will summary results highlighting benchmarking findings, park and facility condition and
capacity, and park and facility level of service needs.
2.4 Advisory Committee Meeting 2: MIG will
facilitate this second meeting with the Advisory
Committee via videoconference regarding Phase 2
outreach and technical findings and their implications
for future projects and services. Findings from initial outreach will be used to revisit and discuss updates
to the General Plan element’s system-wide goals and
policies; and the overarching vision to carry out system operations. MIG will provide an agenda and PowerPoint
with highlights for discussion, as well as meeting notes.
2.5 Statistical Survey: To obtain scientifically valid
feedback, team member EMC Research will conduct
a mixed-mode survey among a randomly selected,
representative sample of 300 residents in the
City—which nears the maximum sample size feasibility
in a community of this size. The margin of error of 300 interviews is ±5.7 percentage points. The survey will be provided in English and Spanish. Results will be provided with cross-tabulations of resident responses based on
key demographic information, summarized with detailed
findings and recommendations.
2.6 Community Focus Groups and Interviews: MIG
will hold an all-day listening session, with prescheduled group meetings and one-on-one interviews at one
of the City’s trusted community spaces such as the
Library or Joseph A. Fernekes Recreation Building to
understand a variety of perspectives. Based on the
Community Engagement and Communications Plan, we
recommend coordinating with sports leagues and youth,
teen, adult, and senior citizen advocates, as well as
specific organizations such as the South San Francisco
Unified School District, Friends of Parks & Recreation, Rise South City, Youth Commission, Improving Public
Places Committee, Cultural Arts Commission, and the
Equity and Public Safety Commission. Results will be
summarized in Summary 3.
2.7 Community Events (2):Coinciding with the
focus groups and interviews, MIG will hold two public
open houses or community pop-up events to build
excitement for the Master Plan process and solicit
ideas, opportunities, and values from community
members. Informed by the Community Engagement
and Communications Plan, MIG is known for our
inclusive, approachable, and informative engagement
activities. We recommend focusing one of the events
in collaboration with the School District given the
importance of youth and family involvement and
partnership with the District. MIG will provide event
materials, displays, and event facilitation, with specific details identified in the Community Engagement and
Communications Plan. Results will be summarized in
Summary 3: Community Needs.
2.8 Summary 3—Community Needs: MIG will
summarize Phase 2 technical analysis findings related
to park, facility, and recreation program demand for a
10-year period in an easy-to-read brief, together with
map, and attached relevant details. This document will
identify system-wide needs, including options to meet
those needs and associated impacts on maintenance,
staffing, and operations.
2.9 Phase 2 Project Management and
Administration: This task includes updates for the
project website and a social media summary graphic,
bi-weekly project manager coordination calls, schedule
updates, and invoicing the four-month phase duration.
PHASE 3: VISIONING AND
RECOMMENDATIONS
(3 MONTHS: APRIL 2027–JUNE 2027)
3.1 Vision, Goals, Policies: Building on community
guidance in Phases 1 and 2, along with the General Plan element and recently adopted plans, MIG will update
goals and policies identifying systemwide policies
and standards for park development, administration,
operations, maintenance, management, and
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 29 programming. One round of consolidated City comments
will be incorporated into the Administrative Draft Plan.
3.2 Advisory Committee Meeting 3: At this third
meeting, MIG will present results of Phase 2, as well as the emerging draft vision and goals. MIG will facilitate a discussion of the current General Plan element to
identify refinements and update to specific policies
for inclusion in the Master Plan, as well potential
recommendations related to sustainable system
operations and management. MIG will provide meeting
notes.
3.3 Community Event 3: MIG will present the draft
vision and goals for discussion at the third community
event. Compared to the earlier engagement activities,
we recommend a workshop format using small groups
to discuss key topics identifies in Phase 2. Advisory
Committee and PRC members will be recruited to help
lead small group discussions, with MIG facilitating the event presentation, agenda, and summary wrap-up. MIG
will provide the presentation, agenda, meeting materials, as well as a short summary memo of results.
3.4 PRC Meeting 2: MIG will present results of Phase
2 and feedback on the draft vision, goals, and policies based on outcomes of the Advisory Committee meeting
and Community Event 3. This meeting will help confirm
the vision and create a framework for key elements of
the Action Plan. MIG will provide meeting notes.
3.5 Council Meeting 1: MIG will present Phase 1 and
2 findings to the Council via videoconference, including data from the survey, interviews, and other outreach
findings. The meeting will update the Council on project progress and solicit questions or comments for the next phase of the project, including ideas on the updated
vision, goals, and policies. Will provide meeting notes.
3.6 Summary 4: Action Plan: MIG will provide a
strategy that connects community needs and results of
the technical analysis, with a phased strategy for site acquisition, development, major and minor renovations,
asset management, added facilities, and partner
projects at existing and proposed sites, including
guidance for improving recreation and park access.
Recommendations and best practices to bring the
projects to fruition will be delineated. The Action Plan will include guidance on operations and programming,
staffing, and maintenance for sustainable service
through the planning horizon and beyond. As requested
in the RFP, the Action Plan will also address SB1425
requirements related to the City’s Open Space Element
and recommendations for compliance with AB 1572
restrictions on irrigating nonfunctional turf.
3.7 Prioritization Survey: MIG will develop an online
prioritization exercise inviting residents, interested
community members, Advisory Committee, and
Parks and Recreation Commission members to make
hypothetical investment choices in various park projects, maintenance, programming and events, and different
types of improvements. The data collected will help
identify the right investment level and mix of projects, programs, and services to provide in the future. MIG will manage the survey tool, providing the City with a link
and scannable QR code to access the survey. Results
will be summarized in a presentation for use in the
Advisory Committee meeting.
3.8 CEQA Project Description: MIG’s CEQA team will
develop the project description serving as the basis for all subsequent analysis of environmental impacts and
thus an essential chapter of the Initial Study. MIG will work closely with the City to formulate an accurate and well-defined description of the project. MIG will submit the project description for review and will incorporate City comments and finalize the project description.
3.9 Park Impact Fee Methodology: Team member
EPS will review the City’s current parks and recreation development impact fee program and then update
the fee program based on changes in the California
Mitigation Fee Act, new court cases, and best practices.
This work effort is separated into two tasks, including an initial review and recommendations of updates followed
by the actual update of the fee program along with a
new Nexus Study and other documents. Updating the
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 30 City’s parks and recreation development impact fee
program will include the following steps:
» Identify service standards concerning park provision
as well as the level of service associated with the
current provision of parks in the city;
» Review and update the land use definitions and
classifications, the level of expected growth in the city, and indicators of parks demand;
» Update capital costs based on recent costs in
the city, neighboring cities, as well as additional
research relating to land acquisition costs and capital improvement costs;
» Estimate the maximum potential fees for City staff
review, with preferences and policy options for fee
adjustments; and
» Other components of the impact fee program update,
including providing input into City ordinances/
resolutions.
3.10 Advisory Committee Meeting 4: MIG will
present findings from Phase 3 to the Advisory
Committee for discussion and refinement. This
meeting will also be used to discuss the results of the Prioritization Survey and any additional clarification
related to priorities and development of the
implementation strategy for the Action Plan. MIG will
provide meeting notes.
3.11 Phase 3 Project Management and
Administration: This task includes updates for the
project website and a social media summary graphic,
bi-weekly project manager coordination calls, schedule
updates, and invoicing for the three-month phase
duration.
PHASE 4: PLAN DEVELOPMENT,
REVIEW, AND ADOPTION
(5 MONTHS: JULY 2027–NOVEMBER
2027)
4.1 Administrative Draft Plan and Parks
Element Update: MIG will develop a full draft of
the Plan for an internal review by City staff. Based on findings from Phase 3, the Draft Plan will include an
implementation section that provides a prioritized list of recommendations, timelines, and responsibilities
that balances new projects and initiatives with existing operations needs. MIG will illustrate the proposed
park and recreation system in an attractive, illustrative, document map. The document will be formatted
as an attractive, graphic, and easily digestible
comprehensive plan that illustrates the connection
between the community’s vision, needs, priorities, and
key projects, and includes the elements noted in the
RFP. As a companion to the Draft Plan, MIG will also
provide recommended updates to the General Plan
element goals and polies, as well as updated maps and
performance metrics graphics.
4.2 Community Event 4: MIG will hold a final
community event to present the Public Draft Plan.
Informed by the Community Engagement and
Communications Plan, we recommend using a format
similar to the community events held during Phase 2
either as a community open house or pop-up event that
encourages participants to learn about the project on
their own pace and provide comments. Results will be
discussed with the project team, and MIG will provide a short summary.
4.3 Public Draft Plan and Comment Tool: Based
on a consolidated set of staff comments, MIG will revise the Plan, adding a short Executive Summary for public
and Parks and Recreation Commission review. MIG
will develop a commenting tool in English and Spanish
for the City to post on the website to accompany the
Public Draft Plan. This form will allow for the community to provide their comments on the Draft Plan, while
capturing a complete list of all comments.
4.4 Administrative Draft Initial Study: MIG will
prepare an Administrative Draft Initial Study for City
review and comment and will update the document
for public review for Task 4.6 (one round of review/
edits). Based on our current knowledge of potential
project impacts, we anticipate that the project will
have little or no impacts in a number of resource areas analyzed under CEQA, including Agriculture and
Forestry Resources, Mineral Resources, Population and
Housing, Public Services, Utilities and Service Systems, and Wildfire. We will provide adequate answers to
the Environmental Checklist questions, but we do not
anticipate needing to provide detailed discussion or
analysis for these resource areas.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 31
4.5 Park Impact Fee Revised Methodology
and Adopting Ordinance: Team member EPS will
update the Draft Impact Fee based on City comments
and provide an updated Methodology and Adopting
Ordinance for final adoption by the City.
4.6 Public Draft IS/MND: Upon review of the Draft IS/
MND in Task 4.4, City staff will provide MIG with one set of consolidated edits. MIG will respond to comments and finalize the IS/MND for public review. We will provide the City with one electronic version suitable for publishing on the City’s website. MIG will also prepare the Notice of Completion (NOC) for the Governor’s Office of Land
Use and Climate Innovation/State Clearinghouse (State
Clearinghouse). MIG will submit the IS/MND, NOC,
and NOI to the State Clearinghouse for publishing via
CEQANet.
4.7 Final CEQA Documents and NOD: Response to
Public Comments, Mitigation Monitoring and Reporting
Plan (MMRP), and Notice of Determination: At the close
of the public review period, MIG will review and catalog all oral and written comments received on the IS/MND
and prepare written responses. Comment letters with
corresponding responses will be provided to the City as a separate document that can be attached to the final
IS/MND presented to the City Parks and Recreation
Commission and Planning Commission for consideration
and approval. MIG will prepare a Notice of Determination (NOD)
4.8 PRC Meeting 3: MIG will present the Draft Plan
to the Commission to identify changes needed and
determine if the Plan should be recommended to
the City Council for approval and adoption. MIG will
summarize any desired changes in a memo for City staff
review to include in the Council packet.
4.9 Final Plan: MIG will incorporate comments from the
comment form and review meetings into a Final Parks
and Recreation Master Plan for final adoption.
4.10 Planning Commission Meeting: MIG will present
the Final Plan, General Plan element update, and CEQA
NOD to the Planning Commission.
4.11 Council Meeting 2: MIG will present the Final
Plan, General Plan element update, and CEQA NOD to
the City Council in a work session.
4.12 Phase 4 Project Management and
Administration, and Project Closeout: This task
includes final updates for the project website and
a social media summary graphic, bi-weekly project
manager coordination calls, schedule updates, and
invoicing for the five-month phase duration.
CITY STAFF INVOLVEMENT
MIG will outline specific City staff roles and
responsibilities based on refinements to this Work Plan and the final Scope of Work. Primary City staff tasks will include the following:
» Arrange, advertise, promote, host, recruit participants, schedule, and identify locations for meetings,
interviews, and outreach activities;
» Review draft work products before project meetings
and provide support during meetings with elected and
appointed officials;
» Provide a single, consolidated set of comments in
electronic format for all documents where requested.
If possible, changes will be provided using track
changes or similar digital comment format;
» Post to existing official social media communications channels and promote the online survey; and
» Be responsible for web posting, printing, and
distributing copies of documents.
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 32
ASSUMPTIONS
» Unless noted otherwise, project meetings, work
sessions and workshops will be conducted virtually.
The City project manager will identify and contact the
appropriate City staff for attendance at each of the
meetings/workshops.
» If the primary City contact or project manager changes during the project and necessitates more than an
hour of MIG staff time to reinitiate the project, this
will be considered extra services. If the MIG project
manager changes during the project, MIG will provide
a thorough briefing and update, limiting the additional time required by the City to reinitiate the project to
one hour.
» This fee proposal assumes a project duration of
approximately fourteen (14) months. Additional fee will be requested for project management if the schedule
extends beyond that term due to delays caused by
the City, or if additional phases of work are requested, except when notified in advance by the City about
extended delays or that the project is put on hold. The City is responsible for ensuring that client reviews,
approvals, and comments are completed in a timely
fashion in order to maintain the proposed schedule.
Hourly Rates
Unless specified otherwise by prior agreement, invoices are submitted monthly showing time and charges for
professional services by staff category and a separate
figure for expenses. Invoices are payable upon receipt.
Invoices unpaid past 30 days are subject to interest at 1-1/2% per month. MIG labor includes all overhead.
Rates subject to increase once each year, after the first 12 months of the contract. Fee quotes for a specific
project shall remain firm through the duration of the
project.
MIG Staff Billing Rates
CATEGORY ........................................................ $/HR Project Director /Principal-in-Charge ............................$210 Consulting Principal...........................................................$230 Project Manager/Landscape Architect.........................$190 Deputy Project Manager ..................................................$170 Park and Recreation Planner ..........................................$120 Landscape Architect..........................................................$230 GIS Specialist.......................................................................$125 CEQA Specialist..................................................................$265 CEQA Analyst......................................................................$210 Community Engagement Specialist ..............................$175 City of South San Francisco | RFP To Develop a Parks and Recreation Master Plan 33 Project Team Meetings
Council Meeting 2
Community
Engagement &
Communications
Plan
Community
Event 1
Stakeholder
Interviews
Focus
Groups
Council Meeting 1 Planning Commission
Meeting
Prioritization
Survey
Statistical
Survey
Community
Event 2
Community
Event 3
Community
Event 4
Statistical
Survey
PRC Meeting 1 PRC Meeting 2 PRC Meeting 3
Advisory
Committee 1
System Tour
Review of Existing
Documentation/CEQA
Data Collection
Project Media &
Communications
Materials
Summary 1:
Existing
System
Assessment
Summary 2:
Benchmarking &
Level of Service
Analysis
Statistical
Survey
Summary
Vision,
Goals,
Policies
Summary 4:
Action Plan
Administrative
Draft Plan
DRAFT
Draft General Plan
Amendment
Final Plan
FINAL
Final General Plan
Element
Background
Information
Request
Analysis of
Programs &
Services, & Fee
Analysis
Recreation
Program
Evaluation
GIS Access Analysis,
and Equity Index
Mapping
Study of Impact
Fee Revenues Benchmarking/
Comparison
Assessment
Recreation
Program
Evaluation
System Inventory
& Map
Demographic
Trends Draft Park
Impact Fee
Methodology
Action Plan
Development
Advisory
Committee 2
Advisory
Committee 3
Advisory
Committee 4
Advisory
Committee 5
CEQA
Review
Negative
Declaration
Phase 1: Plan Initiation and Baseline Conditions
Project Schedule
South San Francisco Parks and Recreation Master Plan
Phase 2: Community Needs and System Analysis Phase 4: Plan Development, Review, and Adoption
OUTREACH AND
ENGAGEMENT
Phase 3: Visioning and Recommendations
September 2026—November 2026 December 2026—March 2027 April 2027—June 2027
DELIVERABLES AND
WORK PRODUCTS
ANALYSIS AND
PRODUCTION
PROJECT TEAM AND
ADVISORY COMMITTEE
MEETINGS
July 2027—November 2027
Summary 3:
Community
Needs
DRAFT
FINAL
CEQA Project
Description
Draft Plan
Comment Tool
DRAFT
Draft Plan
DRAFT
Comment Tool
DRAFT
Public Draft Plan
Park Impact Fee Revised
Methodology and Adopting
Ordinance
Anticipated 2 weeks to address
Administrative Draft Plan
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 34 MiG does not have any exceptions to the City’s services contract at this time.
Contract Exceptions
Conflict of Interest Statement
MiG is currently working the City at New Park at Linden Avenue & Pine Avenue. And is currently on the City’s
bench as of 2025.
EPS has been working with the City since 2024 on the
below projects:
» South San Francisco Disparate Impacts Study
» 101 Terminal Court (with Developer client)
» 180 El Camino Real/Discovery Station
» 905 Linden Avenue
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan 35 Addendum
Date: July 9, 2026
REQUEST FOR PROPOSALS
TITLE:
CITY OF SOUTH SAN FRANCISCO
PARKS AND RECREATION MASTER PLAN
PROJECT ID: 2026.PR.002
ADDENDUM NO. 1
DATE: 07/09/2026
NOTICE TO PROSPECTIVE PROPOSERS:
THE CHANGES IN THIS ADDENDUM SHALL BE INCLUDED IN THE RFP AND THIS ADDENDUM SHALL BE PART OF THE RFP DOCUMENTS. ALL CONDITIONS NOT AFFECTED BY THIS ADDENDUM SHALL REMAIN UNCHANGED.
1. Under Section 4 of the Opengov portal, “Vendor Submissions,” it notes that submissions should be completed “as described in Appendix A – Proposal Requirements Sections 1 – 9, which starts on Page 11 of the RFP.” There is no Appendix A that details this. Please refer to the “Proposal Submittal Requirements” section of the RFP on page 8 of the PDF. This was also incorrectly referenced in the Q&A response on this topic.
This Addendum shall be considered part of the RFP documents and must be acknowledged in the proposer’s submission.
Sincerely,
Greg Mediati Contractor Acknowledgement (Please Sign & Date):
Parks and Recreation
Director
Greg Mediati
Digitally signed by Greg
Mediati
Date: 2026.07.09
16:33:19 -07'00'
Proposal to Develop a Parks and
Recreation Master Plan
CITY OF SOUTH SAN FRANCISCO - COST PROPOSAL
800 Hearst Avenue | Berkeley, CA 94710
Primary Contact: Jon Pheanis, AICP
(503) 297-1005 ext. 2120 | [email protected]
In association with:
Economic & Planning Systems, Inc. | EMC Research
Proposal | July 15, 2026
City of South San Francisco | Proposal to Develop a Parks and Recreation Master Plan A.2 Cost Proposal
City of South San Francisco I PARKS AND RECREATION MASTER PLAN e s t i m a t e d p r o j e c t c o s t
5%
Phase 1: Plan Initiation and Baseline Conditions
1.1 Project Kick-off Meeting and System Tour 46 $8,960 $0 $1,800 $90 $10,850
1.2 System Inventory and GIS Base Mapping 42 $6,200 $0 $0 $6,200
1.3 CEQA Data Collection 56 $12,520 $0 $0 $12,520
1.4 Demographic Trends 37 $5,550 $0 $0 $5,550
1.5 Analysis of Programs and Services and Fee Analysis 46 $6,850 $5,000 $5,000 $250 $12,100
1.6 Community Engagement and Communications Plan 20 $3,000 $0 $0 $3,000
1.7 Project Media and Communications Materials 61 $9,570 $0 $0 $9,570
1.8 Summary 1: Existing System Assessment 74 $11,180 $0 $0 $11,180
1.9 Advisory Committee Meeting 1 12 $2,200 $0 $0 $2,200
1.10 PRC Meeting 1 10 $1,860 $0 $0 $1,860
1.11 Phase 1 Project Management and Administration 24 $5,020 $0 $0 $5,020 Subtotal 428 $72,910 $5,000 $0 $5,000 $1,800 $340 $80,050 Phase 2: Community Needs and System Analysis
2.1 GIS Access Analysis and Equity Index Mapping 43 $5,510 $0 $0 $5,510
2.2 Study of Impact Fee Revenues 4 $760 $7,500 $7,500 $375 $8,635
2.3 Summary 2: Benchmarking and Level of Service Analysis 59 $8,010 $0 $0 $8,010
2.4 Advisory Committee Meeting 2 6 $1,180 $0 $0 $1,180
2.5 Statistical Survey 12 $2,320 $31,500 $31,500 $1,575 $35,395
2.6 Community Focus Groups and Interviews 34 $5,610 $0 $800 $40 $6,450
2.7 Community Events (2) 58 $9,260 $0 $1,200 $60 $10,520
2.8 Summary 3: Community Needs 59 $8,730 $0 $0 $8,730
2.9 Phase 2 Project Management and Administration 14 $2,700 $0 $0 $2,700 Subtotal 289 $44,080 $7,500 $31,500 $39,000 $2,000 $2,050 $87,130 Phase 3: Visioning and Recommendations
3.1 Vision, Goals, Policies 34 $5,200 $0 $0 $5,200
3.2 Advisory Committee Meeting 3 8 $1,520 $0 $0 $1,520
3.3 Community Event 3 26 $4,120 $0 $500 $25 $4,645
3.4 PRC Meeting 2 8 $1,520 $0 $0 $1,520
3.5 Council Meeting 1 8 $1,520 $0 $0 $1,520
3.6 Summary 5: Action Plan 128 $21,620 $7,500 $7,500 $375 $29,495
3.7 Prioritization Survey 31 $4,630 $0 $0 $4,630
3.8 CEQA Project Description 43 $9,650 $0 $0 $9,650
3.9 Draft Park Impact Fee Methodology 8 $1,560 $24,000 $24,000 $1,200 $26,760
3.10 Advisory Committee Meeting 4 8 $1,520 $0 $0 $1,520
3.11 Phase 3 Project Management and Administration 26 $5,550 $0 $0 $5,550 Subtotal 328 $58,410 $31,500 $0 $31,500 $500 $1,600 $92,010 Phase 4: Plan Development, Review, and Adoption
4.1 Administrative Draft Plan and Parks Element Update 152 $23,560 $0 $0 $23,560
4.2 Community Event 4 26 $4,010 $0 $500 $25 $4,535
4.3 Public Draft Plan and Comment Tool 66 $9,980 $0 $0 $9,980
4.4 Administrative Draft Initial Study 99 $22,510 $0 $0 $22,510
4.5 Park Impact Fee Revised Methodology and Adopting Ordinance 10 $1,940 $21,000 $21,000 $1,050 $23,990
4.6 Public Draft IS/MND 26 $5,820 $0 $0 $5,820
4.7 Final CEQA Documents and NOD 81 $18,470 $0 $0 $18,470
4.8 PRC Meeting 3 14 $2,930 $0 $0 $2,930
4.9 Final Plan 38 $5,860 $0 $0 $5,860
4.10 Planning Commission Meeting 32 $6,540 $0 $1,800 $90 $8,430
4.11 Council Meeting 2 18 $3,880 $0 $0 $3,880
4.12 Phase 4 Project Management and Administration, and Project Closeout 36 $7,600 $0 $0 $7,600 Subtotal 598 $113,100 $21,000 $0 $21,000 $2,300 $1,165 $137,565 SUBTOTAL 1643 $288,500 $65,000 $31,500 $96,500 $6,600 $5,155 $396,755
TOTAL PROJECT COSTS
MIG
Totals
$396,755
EMC
Research
Sub
Totals EPS, Inc.
MIG, Inc. Subconsultants
MIG
Direct
Costs
Professional
Fees
Totals
Sub/Direct
costs mark
up