Miracle Mile
IMPROVEMENT DISTRICT
2021 ANNUAL REPORT
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Annual Report 2021Annual Report 2021
Kimberly Byrd
District Welcome 02
Index 03
Introduction 04
Mission 05
Board Officers 06
Board of Directors 07
PBID General Information 08
2021 Financial Review & 2022 Budget Comparison 09
Enhanced Safety & Security 10
Enhanced Maintenance 11
Social Media Marketing 12-13
Mile Events & Projects 14-17
Looking Ahead To 2022 & Beyond 18-19
index
Kimberly Byrd
Board President 2021
“There is no power for change greater
than a community discovering what it
cares about.”
~ Margaret J. Thatcher
On behalf of the Miracle Mile Improvement District (MMID) and our Board of Directors, we present this 2021 Annual Report to all Miracle Mile property owners, merchant busi- ness owners and representatives of the City of Stockton.
The attached report highlights our major organizational accomplishments last year and financial performance in the fiscal year ending December 31, 2021.
This past year continued to be one filled with unique challenges due to the COVID-19 pandemic and associated limitations both to individual businesses and the district as a whole. This report will demonstrate the creative efforts that were made to help support all the merchants of the district during this ever-evolving crisis and still push forward on some major district objectives.
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Introduction
The Miracle Mile Improvement
District (MMID) was formed as a
non-profit organization to improve
the safety, security, appearance, and
economic growth of the area. The
Miracle Mile District includes all the
businesses fronting Pacific Avenue
from Alpine to Harding, and those
businesses on Harding Way from
El Dorado Street to Lincoln Street.
The Mission of the MMID is
To foster the economic vitality,
value, and appeal of the Miracle Mile.
our district
There are SIXTY-ONE property
owners within the district and
over TWO HUNDRED businesses
call the Miracle Mile home!
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Annual Report 2021
Kimberly Byrd
Property Owner
Board President
Lisa Whirlow
Property Owner
Vice President
Yonie Young
Property Owner
Secretary
Tina Wells Lee
Business Owner
Treasurer
“I would like to take this op-
portunity to thank my Executive
Committee and all our volunteer
board members for their service
and dedication to the Miracle
Mile. Since 2018, it has been
an honor and privilege to serve
along side this group. As my
tenure, serving as your board
president, comes to an end, I re-
flect back on all of the challenges
presented to this group and am
very proud of the selfless sacri-
fices made, humor provided and
the general “get it done” spirit
that makes this group, amazing!
I look forward to the growth and
exciting opportunities that lie
ahead for our eclectic commu-
nity. The best is yet to come to
the Miracel Mile!
- Kim B yrd
meet the directors
Jeff Gamboni
Property Owner
January - December
our board officers
MMID Board
Our board of directors
consists of thirteen (13)
members: seven (7)
property owners, three
(3) merchant business
owners and one (1)
appointed representative
from the Stockton
Unified School District,
the City of Stockton &
University of the Pacific
respectively.
The role of the volunteer
board is to set the annual
strategic plan for the
district, provide financial
oversight and give
direction, via vote, to the
Executive Director whom
is the sole compensated
individual of the
organization.
The Board of Directors
meets regularly on
the second Tuesday of
every month at 4:00pm.
Meeting locations and/
or virtual meeting details
are available in advance
on our district website.
Manuel Guizar
Property Owner
January - December
Jon Precissi
Property Owner
January
Mike Klocke
UOP Representative
January - December
Helena Monica
Property Owner
February - December
Kevin Hernandez
Business Owner
January - December
Nicole Snyder
COS Representative
January - December
Tanya Waters
Property Owner
January-December
Nadja King
Business Owner
January - December
Jeff Dundas
SUSD Representative
January - December
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Commericial School
Building Sq. + Parcel Sq. Ft. Building Sq. Ft.
Zone 1 $0.01276 $0.01276
Zone 2 $0.06220 $0.06220
Zone 3 $0.10210 $0.10210
Initial Assessment Rate
Benefit Zone
INCOME 2021 Budget 2022 Budget
TOTAL ASSESSMENT INCOME $221,380 $221,380
NON-ASSESSMENT INCOME
Event Income $10,000 $10,000
Interest Income $8 $8
Net Restitution $0 $0
RTD Maintenance Contract $0 $0
Harding Way Project Reimbursement $94,381
Non-Assessed Income - (Other) $70,000
TOTAL NON-ASSESSMENT INCOME $10,008 $174,389
TOTAL INCOME $231,388 $395,769
EXPENSE 2021 Budget 2022 Budget
ADMINISTRATION
Contract Service Management $66,000 $28,061
General Administrative $5,320 $2,610
Office Lease $4,200 $0
Storage Lease $1,200 $1,330
Liability Insurance $10,300 $12,500
Total General Administrative $10,720 $16,440
Accounting $2,118 $5,160
Contract Service Mgmt $9,900
Consulting & Legal Fees $500 $1,500
Total Professional Services $2,618 $16,560
TOTAL ADMINISTRATION $79,338 $61,061
ENHANCED MAINTENANCE
Contractor Service Maintenance $62,400 $51,518
Infastructure Improvement $50,000 $0
Repair & Maintenance Supplies $1,200
Waste Management $4,475
Contract Service Mgmt $6,600
TOTAL ENHANCED MAINTENANCE $113,600 $62,593
ENHANCED SECURITY
Contractor Service Security $72,000 $70,229
Contract Service Mgmt $9,900
TOTAL ENHANCED SECURITY $72,000 $80,129
MARKETING
Advertising, Events & Promotions $10,800 $22,750
Event Expenses $5,000 $0
Website Management & Hosting $350 $725
Contract Service Mgmt $6,600
TOTAL MARKETING $16,150 $30,075
RESERVE & SPECIAL FUNDING
District Renewal $62,402
Other Special Projects $94,381
RESERVE & SPECIAL FUNDING $0 $156,783
TOTAL EXPENSE $281,088 $390,641
NET OPERATING INCOME -$49,700 $5,128
RESERVE REQUIREMENT
Emergency Reserve Savings Deposit $3,600 $5,128
district information
The Miracle Mile Property
Based Improvement District
(MMPBID) is a common benefit
assessment district whose main
goal is to provide improvements
and activities which constitute and
convey a special benefit to
assessed parcels.
The Miracle Mile PBID was
formed for an initial five (5) year
term starting in 2008 and was
successfully renewed for two
additional five (5) year terms
starting in 2013 and 2018. The
current five (5) year term expires
December 31st, 2022.
cost
The assessment rate (cost to
parcel owner) is based on
benefit zone, building square
footage and parcel square
footage. The initial annual rate to
each parcel is shown in the table
to the right.
Assessment rates will not be
subject to an increase over the
current term.
2021 financial snapshot
profit & loss report
INCOME
ASSESSMENT $220, 978
NON-ASSESSMENT $28, 610
TOTAL INCOME $24 9,588
EXPENSES
ADMINISTRATION $34 ,250
MAINTENANCE $70 ,248
IMPROVEMENT $26, 297
MARKETING $66 ,000
PROFESSIONAL $41 ,299
SECURITY $77 ,234
RESERVE & SPECIAL FUNDS $12 ,716
TOTAL EXPENSES $26 3,948
NET INCOME $-1 4,360
The net negative income, represents the additional
services rendered in 2021, to launch the MMID‘s
district renewal process and was funded by savings
set aside for its purpose.
2021 end of year
account balances
CHECKING ACCOUNT $59, 995.56
EMERGENCY SAVINGS $18 ,006.23
PBID RENEWAL SAVINGS $15 ,000.89
TOTAL $9 3,006.68
Detailed budgets and financial reports are available on the district website in the monthly board meeting packets.
Furthermore, the finance committee holds monthly
committee meetings that are open to the public.
2021-2022 budget report
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enhanced maintenance
We continued our partnership with the Downtown Stockton Alliance in 2021. Garbage cleanup and removal is taken care of seven days a week,
hand watering of trees
& plants happens
weekly and the curbs/
sidewalks in the entire
district are pressure
washed every month.
The maintenance crew
also handles graffiti
removal, street tree
trimming and annual pre-emergent pest abatement.
541
hours spent
pressure
washing
sidewalks
608
hours spent
hand watering
trees & plants
9,581
bags of
garbage
removed
Ongoing
237 Calls To SPD/
EMT
made by security guards for
immediate response
793 Incidents
responded to and
addressed
1,179 Patrols
of security service
provided
Ongoing collaboration efforts of the MMID, Mile
Merchants, Hammer Head Security with Stockton
Police Department Business Watch Program has
helped stem the influx of crime and vagrancy within
the district boundary. Meeting monthly, on the 1st
Tuesday of each month, additional resources are are
made available, including support from the District
Attorney’s Office, City Code Enforcement, Behavioral
Health Services and Stockton Fire Department,
whenever necessary.
enhanced safety & security
We continued our
partnership with Hammer
Head Security in 2021.
The unique issues
presented with the onset
of COVID-19 continued
to challenge the
district and impact the
stakeholders throughout
our community. We
evolved and adapted
to perserve and protect
merchants and guests of
the Miracle Mile.
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social media marketing year in review
We continued to build our
social media base, on Instagram
and Facebook. All growth, non-
paid, and organically achieved.
We also saw an overall increase in
engagement from the online public
through our “RAD Card - Support Small
Business” and our more general “Support
Local” campaigns. As an added bonus we
hosted a “how-to social media” webinar
for our merchants.
+ 570
new followers
on FaceBook
>>>
2018 = 7,274
2019 = 8,687
2020 = 9,494
2021 = 10,064
>>>
2018 = 1,139
2019 = 2,264
2020 = 5,607
2021 = 7,967
RAD Card helping small business
The Miracle Mile proactively engaged and educated its’ merchant community, and the community at large on the benefits of the RAD Card program.
The program was designed to help bolster small business and aid in its economic recovery. The community could support small business by purchasing the RAD Card and see their funds matched, through the program approved and launched by the San Joaquin Board of Supervisors.
As a result, Miracle Mile merchants were reported to have been significantly represented and beneficiaries of the program. RAD Card helped support our small business community, in a BIG WAY.
+ 2,360
148% increase in
followers on Instagram
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A community favorite, the Miracle Mile
Car Show and Concert took place on
Saturday, September 25th, featuring
over 130 classic cars! This free to the
public event offered a live concert, Beer
& Wine Garden and all the great shops
and pop-up vendors for the whole family
to enjoy!
STOCKTONMIRACLEMILE.COM
free general admission
REGISTER your car ~ stocktonmiraclemile.com
Limited to 200 Vehicles | $40 Pre-Registration (Until Sept 24th) | $60 Day Of Registration 2PM
to
7pm
STAGE SPONSORcar show SPONSOR beer + wine SPONSORevent SPONSOR print SPONSOR
Car show
Car show
& concert
& concert
stockton‘s miracle mile
miracle mile car show & concert
Every First Wednesday from May
through October in 2021 we hosted
Pop-Out Night , on the Miralce Mile.
Inspired by Stockton Small Business
week, the Pop-Out night evolved
into a monthly event. Participating
merchants would “Pop-Out” onto
the sidewalk with hand crafted wares,
while restaurants offered specials for
attendees.
first wednesdays
pop-out nights
With an emphasis on bringing the community together, we also enjoyed Third Thursdays Cruise Night. Every Third Thursday from May through October, we partnered with Stockton Cruise Night, and hosted Miracle Mile Trick or Treat to bring hundreds of families to the district while participating merchants stayed open late and offered special discounts.
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2021holiday sip and shop
Many, if not all, planters in
the district were in need
of repair. Planters with the
most deterioration, were
replaced with 6” curbing.
Masonry repairs were paint-
ed to create a uniform look.
parking lot
planter repairs
Our Improvement
Committee along with
friends & family provided
seasonal plantings and
donated lighting and
installation for our district’s
holiday tree.
tuxedo court
landscaping
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Pilot Program:
As technology improves and cost for the security camera systems become more accessible, NVR (network video
recording) could serve to improve the safety and security of the Miracle Mile, for our merchants and those guests visiting. NVR, when coupled with, boots on the ground, security services and our partnership with the Stockton Police Department, gives us a comprehensive security
approach to the every challenging issues experienced in our ever changing landscape.
a look ahead to 2022 district objectives
bring back our signature events, if possible
• miracle mile en blanc
• miracle mile car show & concert
• miracle mile holiday sip & shop
make strides in our major improvement initiatives
• tivoli lighting along classic miracle mile
• flashing crosswalk projects along pacific
• nvr camera security program
complete general revitalization efforts
• facilitate resurfacing of parking lot
• replanting various landscaping planters
• repainting curbs & bollards
improve stakeholder & community engagement
• merchant welcome program
• merchant social media education
• promote merchant specific events & promotions
collaboration with our city and local partners
• evaluate pededtrian safety measures and
installation of additional lighted cross walk
• broaden marketing partnerships with UOP
nvr security camera program
tivoli lighting project
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ORGANIZATION NAME:
Miracle Mile PBID
dba/Miracle Mile Improvement District
MAILING ADDRESS:
PO Box 4016
Stockton, CA 95204
CONTACT INFORMATION:
[email protected]
(209) 623-1144
WEBSITE:
www.stocktonmiraclemile.com
January 2022
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