Attachment B
1 The following table summarizes the outreach methods for the entire Series 1 -3 amendments starting Mid-2020 to the Present. Much of the 2020 and early-2021 outreach was conducted virtually or via email/phone due to State, County, and City COVID policies.
Task Description Current Status
Traditional Methods of Outreach
Mailed Notices City staff mailed thousands of informational notices to property owners indicating where to obtain
information on the effort, how to contact staff, how to get involved, and how the effort could impact them.
These mailers are in addition to the mailed
notification sent before a Public Hearing.
Many owners responded and were added
to the City's email notification lists in
addition to mailed notices before
workshops or as required per state law
for public hearings. Some residents have
expressed mailed options as the best
means of outreach due to challenges
accessing technology for emails and
virtual meetings.
Phone Calls A dedicated phone line was created for the effort and has been advertised online, on printed/digital
notifications, and is given out to the public at the front counter. Staff has maintained a log of the calls and
emails, indicated the date of the call, date of the
response, owners name, property location,
question/direction for staff, as well as response.
Since the start of the effort, staff has
received hundreds of calls with owners,
and have responded by to each one.
Many responses were to educate the
owner on the need for the effort, but
some resulted in specific
recommendations or consideration of
code amendments to better assist owners
in maintaining use of the property or
attracting new users. Some suggestions
proposed by owners were not accepted
as they would result in conflicting land
use or potentially negative impacts to the
surrounding areas. Examples include
non-residential uses in historically
residential areas.
Emails Since the start of the effort in Summer 2020, staff has maintained a dedicated email address for this project.
Staff has received and responded to hundreds of
emails from property owners, potential property
owners, real estate professionals and developers,
and other interested parties.
All emails have been responded to and
are sent group notifications ("E-Blasts")
when upcoming meetings are
approaching, or project information
and/or tools have been updated.
Attachment B
2 Task Description Current Status
One-on-One/Small Group
Meetings (in-person)
While COVID policy has restricted in-person
meetings, staff conducted some in the spring and
summer of 2021, as COVID policies have loosened
due to increased vaccinations. As the Community
Development Department (CDD) has opened its
doors to applicants and residents, staff has
conducted in-person meetings at the Permit Center.
Held, as requested.
Flyers / Handouts / Notices Staff has distributed various flyers advertising workshops, upcoming meetings, and project updates,
written in both English and Spanish.
Staff will continue to update materials and
produce new pieces as the project
progresses.
Workshops Staff, in conjunction with project consultants, conducted two citywide workshops in Fall 2020 to
overview the project. These workshops were well-
attended and included both formal presentation
sessions and Q&A sessions. Due to COVID-19
restrictions, these workshops were conducted
virtually.
Targeted outreach to individuals and
organizations is the primary focus of
outreach efforts at this stage of the
project. Staff has been reaching out to
key stakeholders in each General Plan
identified Neighborhood. These
stakeholders include property owners,
business and commerce organizations,
nonprofit housing developers, business
owners, nonprofit organizations, outside
governmental agencies, religious
institutions, and community-based
organizations who may be interested in
the effort or have community contacts
who are interested. While not all of these
stakeholders own Inconsistent properties,
utilizing Stockton's strong word-of-mouth
network has helped Staff reach a larger
audience. At the stakeholders' request,
Staff has conducted meetings at the
Permit Center, met at organizations'
Attachment B
3 Task Description Current Status
offices, and conducted virtual meetings
using Web-based tools.
Public Hearings The City conducted four public hearings (Planning Commission and City Council) for Series 1 approval
and for Series 2 approval. Property owners with
parcels included in the specific series amendments
were sent mailed notifications to attend the hearings
consistent with State and Local requirements. An
advertisement was posted in The Record newspaper
and the hearing agenda was posted on the
Community Development Department website and at
the Permit Center. In addition, staff sent email
notifications to individuals wishing to be notified of
future action or meetings.
Staff will continue to send mailed
notifications for all workshops and public
hearings.
Non-Traditional Methods of Outreach
Dedicated Project Website Staff has created a project specific webpage overviewing the project, provide answers to
"Frequently Asked Questions", outlining the project
timeline, and providing a direct link to the "Land Use
Inconsistencies Mapping Tool".
The webpage receives periodic updates
to reflect changes in project details.
One-on-One/Small Group
Meetings (virtual)
While COVID policy has restricted in-person
meetings, staff has continued to conduct "virtual"
meetings at the request of stakeholders. Staff
typically coordinates these meetings at a time that is
convenient for stakeholders, using the platform of
their choice, in order to minimize technological
barriers that arise when utilizing unfamiliar systems.
Held, as requested.
Email Notifications ("E-blasts") In order to reach additional community contacts, staff is utilizing email blasts to highlight key project
updates and advertise upcoming meetings.
Interested stakeholders are able to receive project
information in a convenient medium that reduces City
costs associated with printed mailers.
Staff will continue to use E-blasts to
supplement traditional printed materials.
Attachment B
4 Task Description Current Status
Pop-Up Workshops Staff, in conjunction with project consultants, conducted informal workshops on-site in seven key
areas (North Shore, West Charter, Stanislaus-Oak, El
Dorado, Wye-MormonSlough, Eastland-Wilson Way,
and East Cabral). Property owners in these areas
were contacted via customized mailers as well as
phone calls.
Complete.
Open-Door Office Hours Staff established "office hours" at the initiation of Series 2. Hours are 11:00a – 2:00p every Tuesday
and Thursday, so that members of the public can
come in and ask questions of staff. Additionally, staff continues to schedule meetings outside of this
window to best accommodate schedules of
interested stakeholders.
Office hours will be maintained
throughout the duration of the project.