City Council and Concurrent Authorities
April 19, 2022

Tot al
Income
4000 TBID Assessment $1,600,000.00
4015 Ambassador/Volunteer Registration/Events $5,800.00 4020 Co-op/Misc. Revenue $500.00
4030 Merchandise $6,000.00
4045 Feast at the Fox $42,000.00
4046 Stockton Brew Fest $45,000.00
4050 Interest Income $480.00
9000 Fund Balance from Previous Year $300,000.00
Total Income $1,999,780.00
Expenses
Administration & Operations $228,040.00
Payroll Processing Expenses $14,400.00
Sales & Marketing
7010 Advertising/Marketing/Research $520,000.00
7015 Public Relations $18,000.00
7025 Sports/Event Services and Supplies $13,000.00
7030 Trade Show Expenses $36,000.00
7035 Sports & Events Sponsorships $88,500.00
7040 Merchandise/Promotional Items $13,800.00
7050 Website/Hosting $32,000.00
7055 Volunteer/Ambassador Program $8,750.00
7060 Printing $24,600.00
7070 Industry Dues and Subscriptions $18,250.00
7075 Feast at the Fox Expenses $42,000.00
7076 Stockton Brew Fest Expenses $40,000.00
7080 Marketing Software/Subsciption Fees $40,000.00
7090 Education/Conferences/Networking Events $42,000.00 7100 Hospitality & Entertainment - CEO $6,000.00
7150 Mileage & Hospitality - Sales/Mktg $6,000.00
Salaries & Benefits - Sales & Marketing $728,440.00
Total Sales & Marketing $1,677,340.00
Total Expenses $1,919,780.00
Net Operating Income $80,000.00
Other Expenses
8000 TBID Contingency & Renewal - 5% $80,000.00
Total Other Expenses $80,000.00
Net Other Income -$ 8 0 ,0 0 0 .0 0
Net Income $0.00
Visit Stockton
Budget Overview
January - December 2022
EXHIBIT 3