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ttachment G:
November 2, 2022 Email
Email from Hollywood Cares to City, submitting a second draft of their updated PowerPoint presentation including a program budget/finance page
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1 Courtney Christy
From: Amelia Williamson <[email protected]>
Sent: Wednesday, November 2, 2022 7:00 PM
To: Courtney Christy
Cc: [email protected]; Shannon Anderson
Subject: I Am Ready (IAR) Follow-Up
Attachments: IAR Deck REV.pdf; IAMREADY BUDGET 2022.pdf CAUTION: This email originated from outside the City of Stockton. Do not click any links or open attachments if this is unsolicited email.
Good evening, Courtney,
Thank you again for the time earlier today. I am reaching out to provide you with our updated slide presentation for the IAR pilot overview, note this version includes a financial ask. I am also attaching the budget for additional context. It is our goal to ensure you have everything needed to move forward with adding our presentation to the November 15th meeting agenda.
Please let me know if there is anything else we can provide you and/or if you have questions. Thank you again for your ongoing support.
Have a great night,
Amelia
Principal & Chief Strategist
AWA Consults builds strategic bridges that connect philanthropy, community and influence. (310) 972 - 0489
www.Awaconsults.com
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HOLL YWOOD CARES
FOUNDATION:
I AM READY Pilot Overview
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Mission
2 The Hollywood Cares Foundation (HCF) activates the power of pop culture to uplift underserved youth and help them drive lasting change, for themselves and others. We leverage the arts, entertainment industry, and brands to equip young people to thrive in their academic, social, and civic lives.
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I AM READY OVERVIEW
HCF’s I AM READY initiative aims to create a model of leveraging popular culture to uplift young people and the values of service, empowerment and creativity.
Young people have already bought into popular culture, and I AM READY’s intended impact is to make this a positive force in meeting young people where they are – providing rich character and community-building content to help young people transform their own:
● Behavior and Mental Health : Cultivating positive interactions across the community. ● Practice: Developing an attitude of respect for self and others. ● Decision-making : Choosing outcomes that lift up young people, rather than limit them. ● Policies : Developing individual and collective policies that support personal development and community impact.
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Program Resources & Systems
Human Capital
• Youth Leadership
Council
• Program Leadership
• Mentors
Financial Capital
• Charitable Support
• Special Event Revenue
• Individual Donors
• Corporate Sponsors
• In-Kind Support
• City of Stockton
Program Budget
• Revenue
• Expenses
• In-kind support
Program
Management
• Program Database
System to
Measure/Report
Stakeholder and
Community Outcomes
• CRM System for
Funders, Donors &
Volunteers
• Financial System to
provide financial
reporting & accounting
• Standard Operating
Procedures for Mentor
Program Service
Delivery
• 40 Developmental
Asset and 21st Century
Skills Assessments
Procedures
Programs and Performance Metrics
Program
Strength-based, positive
youth development and
mentoring strategies to
ensure youth have the
assets needed to
overcome inequities,
traumas, injustices, and
other challenges they may
face and for creating a
more just world.
Performance
Metrics
((Leading Indicators
Capacity
• # Youth Recruited
• # Youth Trained
• # Mentors Volunteers
Performance
• $ Cost per student
served
• $ Charitable
contribution per
student raised
• % Youth Retained
• % Mentors Retained
Program Impact
Stakeholder Impact
Program #1 (Youth)
• Enhanced self-esteem and
self-confidence
• Reduce risk factors
• Improved academic
performance
• Improved behavior at home
and at school
• Stronger relationships with
parents, teachers, and peers
• Leadership development
opportunities
• Develop a commitment to civic
engagement and helping others
• Develop resilience skills and
ability to overcome adversity
Short-Term
• Improved high
school
graduation and
college
matriculation
rates
• Community
beautification
• Ownership in
city safety
Decre
ase in
juvenil
e
justice
involv
ement
as a
result
of
youth
crime
and
violen
ce
reducti
on
Program Logic Model & Performance Metrics (small P) Connected to Key Stakeholder Results (Big P) Community Impact
Long-Term
• Increased
education
attainment rates of
underserved youth
• Increase labor
market participation
and advancement
rates.
• Increase income
and earnings of
local youth
• Increased civic
engagement and
voter participation
• Reduction in
violence
• Narrative change
for the city and
corresponding
economic benefits
to the city
Leverage grassroots
organizing, civic
engagement and
positive youth
development
program model to
develop, equip and
empower
underserved youth
to be resilient,
successful, and
altruistic, thereby
improving quality of
life outcomes in their
respective
communities.
Program Logic Model – I AM READY
Youth Mentoring & Coaching Initiative
Target Population: Youth ages 14-19
Goal: Develop effective youth mentoring/coaching programs to help young people achieve their personal, academic and development goals.
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I AM READY Pilot Overview
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● Each cohort will be sponsored by a student and adult community leader to provide mentorship.
● Cohorts are intended to be designed, led and managed by students. With an initial training in community organizing and group dynamics, student leaders will then develop programs, outline needs for academic support and select community service projects based on broader social issues
● I AM READY will deploy a Social Emotional Development learning model. ● The program will be offered during non-school hours and programs will run in a community based setting e.g. Stockton community centers, libraries, community partner site etc. ● Curriculum will be designed to build stronger youth leadership, train students to develop basic academic and life skills, direct action organizing and civic engagement.
PILOT STRUCTURE
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● Financial Literacy
● Youth Leadership
● Community Organizing
● Skill-building Trainings
● Civic Engagement
● Peer-to-Peer Support (Mental Health)
● Entertainment Workshops – e.g., Acting, Producing, Directing, Singing PILOT Curriculum Topics
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DEFINITION OF YOUTH READINESS
HCF defines readiness as a young adult who is:
● Prepared/committed to transition into employment
● Has developed a better sense of self and community
● Maintains at least a 2.5 grade point average, or has a plan with a counselor to get there ● Off probation, or working with a probation officer to transition off ● Registered to vote if 18, or otherwise committed to Civic Engagement 8 ATTACHMENT G
PARTNERSHIP FRAMEWORK
ROLE OF A PARTNER
● Participate in IAR Community Engagement survey
● Identify student site leaders and pilot candidates
● Provide meeting space and other shared resources as available 9 ATTACHMENT G
THE ROLE OF YOUTH IN IMPLEMENTATION
IAR wants to be intentional about co-developing its programmatic pillars with our youth taking the lead and our adult community leaders supporting and overseeing, such that our young people are the ones owning this program and determining their own future. To this end our youth will weigh in on the following areas:
● Identification of current challenges within their school and their community ● Proposed solutions to these challenges and key priorities in addressing them ● Additional topic areas to inform curriculum design
● Proposed community partners
● Development of the “I am Ready” pledge
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11 PILOT BY THE NUMBERS
● YOUTH KICK-OFF: JANUARY 2023
● 6-MONTH TIMELINE: FEBRUARY 2023 – AUGUST 2023
● RECRUIT, COACH AND TRAIN 250 PROGRAM LEADERS
● 4-6 PILOT SCHOOLS WITH THE HIGHEST NEED
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HOW I AM READY WILL MEASURE ITS
IMPACT
Incorporate a Developmental Assets Framework
In 1990, the Search Institute launched the Developmental Assets Framework, which describes the 40 assets, 20 internal and 20 external, that correlate with positive youth outcomes. Over the previous three decades, more than 6 million youth have been surveyed based on the Developmental Assets Framework. At its core, the framework seeks to minimize risk behaviors by developmental protective factors, or assets within youth.
Strategic Focus of I AM READY Programming
Reducing risk factors and building protective factors (defined as Developmental Assets) that create “thriving youth” using a positive, strength-based youth development framework.
Leverage an Evidence-Based Framework to Measure Success of I AM READY Search Institute offers youth development programs, schools, and communities a hopeful vision; resources; youth surveys; program assessments and evaluation tools for addressing the challenges in part through building strengths and resilience in young people’s lives.
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INVESTMENT ALLOCATION
HCF is seeking local partnership/investment in the amount of $2MM to:
● Launch an I AM READY conference to convene students,
potential partners, and elected officials to preview the launch plan, garner participant buy-in and feedback, and raise additional funds for the initiative.
● Pilot test our program in the market.
● Build program capacity by leveraging club sites as system change drivers.
● Accelerate education and organizing outcomes for BIPOC students/program participants, ages 14-19.
● Collect insights, testimonials, success stories to build evidence of impact and inform future program strategy.
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INVESTMENT OUTCOMES
Over a 12-month project term, we will deliver on the
following set of activities and outcomes:
● Winter 2022: Host youth conference to kick off initiative and gain insights. Pilot 2-3 public-private partnerships with schools, CBOs and local City Council offices to deliver I AM READY programs and services to improve student outcomes.
● Spring 2023: Coach and train 250 program participants to provide them the tools and resources they need to matriculate through high school – and excel beyond.
● Summer 2023: Design a model public-private partnership framework, informed by key learnings, to deploy in Stockton beyond the scope of the grant term.
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As with many cities across the United States of America, Stockton is a place where race and opportunity have been largely intertwined, with the city's people of color often faring poorly on health, education and economic measures despite the city becoming majority non-white more than three decades ago.
I AM READY seeks to empower the young people of Stockton and provide them with the tools and access to not be victims of circumstance — we are very excited to share this critical endeavor that will benefit both the youth and the community immediately and concretely.
Are You Ready?
CONCLUSION
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Year I Year 2
Programmatic Costs: Program Program
IAR Local Program Director 80,000$ 80,000$ Education & Development Specialist 65,000$ 65,000$ Curriculum Specialist 50,000$ 50,000$ Educator Stipends 95,000$ 95,000$
CBO grants 100,000$ 100,000$
Research and Evaluation 95,000$ 95,000$ Community Organizers (2) 150,000$ 150,000$ Technology (social, comms, website) 25,000$ 25,000$ Office equipment 50,000$ 50,000$
Meals 25,000$ 25,000$
Total Programmatic Costs 735,000$ 735,000$ IAR Conference:
Audio & Lighting Equipment 7,500$ 7,500$ Technology/Digital 30,000$ 30,000$
Event Planner 10,000$ 10,000$
Entertainment 70,000$ 70,000$
Swag 7,500$ 7,500$
Green Room 2,000$ 2,000$
Liability Insurance 5,500$ 5,500$
Marketing Materials 7,500$ 7,500$
Media/Marketing 25,000$ 25,000$
Speaker fees 25,000$ 25,000$
Radio & TV Promo 15,000$ 15,000$
Security 5,000$ 5,000$
Stage production/mgr 5,000$ 5,000$ Meals 10,000$ 10,000$
Transportation 15,000$ 15,000$
Venue Rental/Cleanup 5,000$ 5,000$ Video/Photography 20,000$ 20,000$
Total IAR Conference 265,000$ 265,000$ Total Budget 1,000,000$ 1,000,000$
I Am Ready
2022 -2023 Budget
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