Miracle Mile
IMPROVEMENT DISTRICT
2022 ANNUAL REPORT
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Annual Report 2022Annual Report 2022
Kimberly Byrd
District Welcome 02
Index 03
Mission 04
Letter from the Board President 05
Board Officers 06
Board of Directors 07
PBID General Information 08
2022 Financial Review & 2022 Budget Comparison 09
Enhanced Safety & Security 10
Enhanced Maintenance 11
Social Media Marketing 12-13
Mile Events & Projects 14-15
Looking Ahead To 2022 & Beyond 16-17
index
Kimberly Byrd
Executive Director 2022
“I cannot say whether things will get
better if we change; what I can say
is they must change if they are to
get better.”
~ Georg C Lichtenbergt
On behalf of the Miracle Mile Improvement District (MMID) and our Board of Directors, we present this 2022 Annual Report to all Miracle Mile property owners, merchant busi- ness owners and representatives of the City of Stockton.
The attached report highlights our major organizational accomplishments last year and financial performance in the fiscal year ending December 31, 2022.
Change is a must. The Miracle Mile and its small business community continue to per- severe, pushing through in spite of the ongoing issues as a result of COVID-19 and the economic challenges presented in 2022. Much ground work was laid this past year, working with local and state officials to secure much needed funding to address critical capital improvement initiatives. The districts election for the formation of the Miracle Mile Community Improvement District, brings many potential opportunities our district.
We will continue to be of service to our small businesses and the community that sup- port the Miracle Mile.erin Exciting things to come in 2023! EXHIBIT 2
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Tina Wells Lee
Tina Wells Lee
Board President 2022
letter from the board president
We had a very eventful 2022! Instead of renewing the
MMID PBID, the Board made a decision to establish
a 501(c)(3) a non-profit organization, the Miracle Mile Community Improvement District (MMCID). This
change was made to position the organization to seek
grants for the further advancement of the Mile’s mission to provide maintenance and security and promote the
business and property owners.
Under the leadership of Christopher Callahan,
University of the Pacific President, and his wife, Jean Callahan, a Board member, we have expanded our
partnership with the University to promote the Mile
as a destination for students and staff. We welcomed
students to the District during their first week of
school with give-aways and music.
Other events held post-pandemic in 2022 included our Candy Crawl and Boo-Tique Market in October and our traditional Sip and Shop after Thanksgiving. Two events that brought families to our District. These events wouldn’t have been possible without the countless hours committed by the Promotions Committee. With the receipt of the $100,000 ARPA grant from the City of Stockton, we look forward to hosting our second annual En Blanc event in June, 2023, as well as our Car Show and Concert.
The biggest news of the year was announced in October. Assemblyman Carlos Villapudua secured a $20,000,000 grant for the Mile for sidewalk improvements, enhanced crosswalks and lighting, marketing initiatives including creation of a public space at Tuxedo Court and store- front improvements grants for our small businesses. Our Board is looking forward to working with the Assemblyman’s office, CalTrans and the City of Stockton to implement these once-in- a-lifetime projects.
I again want to thank our dedicated volunteer Executive Committee, our Board Members and our Executive Director, Kim Byrd. Their commitment and energy has positioned the organization to continue to support the local property and business owners. I am grateful to serve with this group.
Introduction
The Miracle Mile Improvement
District (MMID) was formed as a
non-profit organization to improve
the safety, security, appearance, and
economic growth of the area. The
Miracle Mile District includes all the
businesses fronting Pacific Avenue
from Alpine to Harding, and those
businesses on Harding Way from
El Dorado Street to Lincoln Street.
The Mission of the MMID is
To foster the economic vitality,
value, and appeal of the Miracle Mile.
our district
There are 90
pro
perty owners
within the district
and over 150
bus
inesses that
ca
ll the Miracle
Mile home!
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Tina Wells Lee
Property Owner
Board President
Lisa Whirlow
Property Owner
Vice President
Rachelle Turner
Property Owner
Secretary
Manuel Guizar
Business Owner
Treasurer
meet the directors
Jeff Gamboni
Property Owner
January - December
our board officers
MMID Board
Our board of directors
consists of thirteen (13)
members: seven (7)
property owners, three
(3) merchant business
owners and one (1)
appointed representative
from the Stockton
Unified School District,
the City of Stockton &
University of the Pacific
respectively.
The role of the volunteer
board is to set the annual
strategic plan for the
district, provide financial
oversight and give
direction, via vote, to the
Executive Director whom
is the sole compensated
individual of the
organization.
The Board of Directors
meets regularly on
the second Tuesday of
every month at 4:00pm.
Meeting locations and/
or virtual meeting details
are available in advance
on our district website.
Rex Dhatt
Property Owner
January - December
Julie Cosgrove
Property Owner
January - December
Jean Callahan
UOP Representative
January - December
Juanita Pasley
Business Owner
January - December
Nicole Snyder
COS Representative
January - December
Tanya Watters
Property O wner
January-December
Yo
nie Young
Business Owner
January - December
Jeff Dundas
SUSD Representative
January - December
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Commericial School
Building Sq. + Parcel Sq. Ft. Building Sq. Ft.
Zone 1 $0.01276 $0.01276
Zone 2 $0.06220 $0.06220
Zone 3 $0.10210 $0.10210
Initial Assessment Rate
Benefit Zone
INCOME MMID 2022
Budget
MMCID 2023
Budget
TOTAL ASSESSMENT
INCOME $221,380 $230,500
NON-ASSESSMENT INCOME
Event Income $10,000 $10,000
ARPA Grant Income $100,000
Harding Way Project
Reimbursement $94,381 $94,381
Interest Income $8 $8
TOTAL NON-ASSESSMENT
INCOME $104,389 $204,389
TOTAL INCOME $325,769 $434,889
EXPENSE 2022 Budget 2023 Budget
CIVIL SIDEWALKS
Maintenance & Security
Service Contractors $121,747 $139,818
Waste Management $4,475 $5,000
Harding Way
Reimbursement Project $94,381 $94,381
ARPA Banner Pole Retrofit $30,000
Contract Service Mgmt $16,500 $11,040
TOTAL CIVIL SIDEWALKS $237,103 60% $280,239
TOTAL DISTRICT IDENTITY-
PLACEMAKING
Events $30,000
Marketing & Advertising $22,750 $50,000
Website & Hosting $725 $800
Contract Service Mgmt $6,600 $3,500
TOTAL DISTRICT IDENTITY-
PLACEMAKING $30,075 15% $84,300
ADMINISTRATION &
DISTRICT MANAGEMENT
Legal & Consulting Fees $1,500 $3,000
Accounting Services $5,160 $5,500
Liability - D&O Insurance $12,500 $11,000
Storage Lease $1,330 $1,200
Contract Service
Management $28,061 $39,600
Contract Service Mgmt $9,900
General Administrative $2,610 $2,500
ADMINISTRATION &
DISTRICT MANAGEMENT $61,061 22% $62,800
CONTINGENCY & RESERVE
CONTINGENCY & RESERVE 3% $7,550
TOTAL EXPENSE $328,239 $434,889
district information
The Miracle Mile Property
Based Improvement District
(MMPBID) is a common benefit
assessment district whose main
goal is to provide improvements
and activities which constitute and
convey a special benefit to
assessed parcels.
The Miracle Mile PBID was
formed for an initial five (5) year
term starting in 2008 and was
successfully renewed for two
additional five (5) year terms
starting in 2013 and 2018. The
current five (5) year term expires
December 31st, 2022.
cost
The assessment rate (cost to
parcel owner) is based on
benefit zone, building square
footage and parcel square
footage. The initial annual rate to
each parcel is shown in the table
to the right.
Assessment rates will not be
subject to an increase over the
current term.
2022 financial snapshot
p
rofit & loss report
INCOME
ASSESSMENT $220 ,981.00
NON-ASSESSMENT $ 71 ,326.86
TOTAL INCOME $2 92,307.86
EXPENSES
ADMINISTRATION $5 8,023.58
ENHANCED MAINTENANCE $60,962.44
ENHANCED SECURITY $7 4,660.50
MARKETING $25 ,062.74
RESERVE & SPECIAL FUNDING $6 7,500.00
TOTAL EXPENSES $2 86,209.26
NET INCOME $6 ,098.60
2022 end of year
a
ccount balances
CHECKING ACCOUNT $8 0,087.30
EMERGENCY SAVINGS $1 8,011.64
PBID RENEWAL SAVINGS $1 ,006.34
TOTAL $99,105.28
Detailed budgets and financial reports are available on the district website in the monthly board meeting packets. 2022-2023 budget report
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enhanced maintenance
We continued our partnership with the Downtown Stockton Alliance in 2022. Garbage cleanup and removal is taken care of seven days a week,
hand watering of trees
& plants happens
weekly and the curbs/
sidewalks in the entire
district are pressure
washed every month.
The maintenance crew
also handles graffiti
removal, street tree
trimming and annual pre-emergent pest abatement.
502
hours spent
pressure
washing
sidewalks
552
hours spent
hand watering
trees & plants
9,621
bags of
garbage
removed
53 Calls To SPD/EMT
made by security guards for
i
mmediate response
428 Incident Reports
468 Random Patrols
1,820 Hours
of Dedicated
Patrol
s
ecurity service provided
Ongoing collaboration efforts of the MMID, Mile
Merchants, Hammer Head Security with Stockton
Police Department Business Watch Program has
helped stem the influx of crime and vagrancy within
the district boundary. Meeting monthly, on the 2nd
Tuesday of each month, additional resources are are
made available, including support from the District
Attorney’s Office, City Code Enforcement, Behavioral
Health Services and Stockton Fire Department,
whenever necessary.
enhanced safety & security
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social media marketing year in review
We continued to build our
social media base, on Instagram
a
nd Facebook. All growth, non-
paid, and organically achieved.
We also saw an overall increase in
engagement from the online public
through our “RAD Card - Support Small
Business” and our more general “Support
Local” campaigns. As an added bonus we
hosted a “how-to social media” webinar
for our merchants.
+ 360
new followers
on FaceBook
>>>
2018 = 7,274
2019 = 8,687
2020 = 9,494
2021 = 10,064
2022 = 10,424
>>>
2018 = 1,139
2019 = 2,264
2020 = 5,607
2021 = 7,967
2022 = 9,144
+ 1,177
15% increase in
followers on Instagram
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2022holiday sip and shop
Tigers Prowlin’
the Mile
(UOP Welcome
Back Night)
Miracle Mile
Candy Crawl
& BOO-tique
Market
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$20,000,000 IN FUNDING
With $20,000,000 in funding secured by Assemblyman Carlos Villapudua for the Miracle Mile we will address sidewalk improvements, enhanced crosswalks, street and pedestrian lighting, marketing initiatives including creation of a public space at Tuxedo Court and store-front improvements for our small businesses. a look ahead to 2023 district objectives
signature events scheduled
• miracle mile en blanc - June 24
• miracle mile car show & concert - October 7
• miracle mile holiday sip & shop - December 2
miracle mile marketing & walkability enhancements
• bike share program participation
• retrofit of existing banner poles
• new co-branded light pole banners
miracle mile pedestrian safety advocacy
• pursue permanent flashing red signal lights along the mile during evening in an effort to slow vehicle traffic for pedestrian safety
• installation of speed feedback signs
• city parking lot resurfacing projects
M
iracle Mile Improvements
EXHIBIT 2
ORGANIZATION NAME:
Miracle Mile PBID
dba/Miracle Mile Improvement District
MAILING ADDRESS:
PO Box 4016
Stockton, CA 95204
CONTACT INFORMATION:
[email protected]
(209) 623-1144
WEBSITE:
www.stocktonmiraclemile.com
March 2023
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