1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=26026&headerfooter=0 1/4 Public Information
Officer II
Bargaining Unit: Unrep - Confidential
Class Code:
03174
CITY OF STOCKTON
Revision Date: Feb 2, 2017
SALARY RANGE
$7,572.54 - $9,722.52 Monthly
$90,870.48 - $116,670.24 Annually
FLSA:
Exempt
DEFINITION:
Under direction of the Mayor, the Public Information Officer I/II gathers and disseminates to the public and to the news media, in a timely manner, accurate and complete information concerning the Mayor's Office; performs other duties for the Mayor's Office as assigned. The incumbent in this position serves at the pleasure of the Mayor.
CLASS CHARACTERISTICS:
Public Information Officer I - This at-will position is the entry-level class in the Public Information Officer series, allowing incumbents to exercise sound independent judgment within established guidelines.
Public Information Officer II - This at-will position is the journey-level class in the Public Information Officer series, fully competent to perform the more responsible and difficult work, anticipates the needs of the community and proactively seeks to partner with community groups to execute the Mayor's vision. Incumbents will perform advanced professional level and analytical work that may entail lead responsibility for support staff and other specialists.
This classification is distinguished from the City's Community Relations Officer in that the latter class has responsibility for public information and media and community relations for all City programs and activities and works under limited direction of the City Manager or Mayor.
PRINCIPAL DUTIES (ILLUSTRATIVE ONLY):
Acts as a Senior Communications and Community Relations Advisor to the Mayor.
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1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=26026&headerfooter=0 2/4 Advises the Mayor on problems affecting communications and in developing and implementing strategies that strengthen the Mayor's community relations.
Assists the Mayor's Office in articulating programs before live audiences through the use of visuals and communications instruction.
Serves as Mayor's Press Secretary and spokesperson for the Mayor for inquiries from the media; arranges for interviews and appearances by the Mayor.
Responsible for overseeing work related to gathering and disseminating timely, accurate and complete information to the public and the media concerning activities of the Mayor.
Coordinates assigned activities, meetings, and events on behalf of the Mayor's Office.
Takes photographs, writes scripts, and makes speeches before various civic groups and other organizations on behalf of the Mayor.
Develops, organizes, monitors, and evaluates comprehensive communications for all outreach media, channels of communications, web content and social media used by the Mayor, including public presentations, printed materials, website and social media.
Responds to and resolves difficult, sensitive, or complex concerns from community members on behalf of the Mayor's Office.
In conjunction with the Mayor's Senior Policy Advisor, services as liaison to City Council to explain Mayor's policies.
Performs other or related duties as assigned.
MINIMUM QUALIFICATIONS:
Public Information Officer I: Possession of a Bachelor's degree from an accredited four-year college or university with major course work in journalism, public relations, marketing, communications, or a closely related field; and two (2) years of public information, public relations, or communications experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.
Public Information Officer II: Possession of a Bachelor's degree from an accredited four-year college or university with major course work in journalism, public relations, marketing, communications or a closely related field; and five (5) years of experience directing a major public information program; two (2) years of which must be in local government. Additional qualifying experience may be substituted for the required education on a year-for-year basis.
Other Requirements:
Must possess a valid California driver's license. Some positions may require the use of a personal or City vehicle on City business.
Multilingual skills are highly desirable.
Knowledge of:
The theories, principles, techniques, and objectives of public relations as applied to municipal government;
Current English usage and journalistic styles, both print and broadcast; The regulations, procedures, and services of municipal departments and agencies; Advertising and public relations industry practices, methods, and trends; Opinion research;
Community engagement research methods;
Graphic design methods, principles, and techniques;
Audiovisual applications, technology, and equipment and its use; and Pertinent federal, state, and local laws, codes and regulations.
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1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=26026&headerfooter=0 3/4 Ability to:
Plan and manage the Public Information Office activities for the Mayor, including community relations, media relations, and online presence; Communicate and listen effectively and respond in a timely, effective, positive and respectful manner;
Ensure written materials are accurate, complete, current, well-organized, legible, concise, neat, and in proper grammatical form, by possessing strong writing, editing, and verbal presentation skills;
Conduct research and compose communications on a wide variety of subjects requiring knowledge of City procedures and policies;
Demonstrate self-confidence and high ethical standards; Promote, organize, and stimulate good relationship with neighborhood and community groups and other local agencies on behalf of the Mayor's Office; Work without direct supervision; plan and schedule calendars effectively; work cooperatively with others;
Coordinate multiple projects and complex tasks simultaneously, in an environment with frequent interruptions;
Proficient in using computer and a variety of software programs, applications, and technology;
Perform a broad range of lead or supervisory responsibilities over staff, interns, and volunteers in the Mayor's Office;
Respond to inquiries or difficult issues and problems;
Work effectively with City Departments to gather information regarding constituent issues and concerns;
Perform responsible professional work in a high-level position dealing with topics under intense public and media scrutiny and respond rapidly and appropriately as needed; Exercise sound judgment and make recommendations and decisions about public messages, the structure, format and content of information materials and presentation, including distinguishing sensitive or confidential information; Ensure the absolute confidentiality of work-related issues, personnel records and City information as appropriate;
Recognize and maintain scope of authority and appropriate boundaries when making decisions and commitments;
Work safely without presenting a direct threat to self or others; and Comprehend and make inferences from written material in the English language.
Physical/Mental Abilities:
Mobility - Occasional sitting for long periods of time while operating a keyboard, walking, bending, stooping, kneeling, reaching, pushing and pulling; Lifting - Occasional lifting and carrying of up to 25 pounds or less; Vision - Constant use of overall visual capabilities; frequent need for use of color perception, hand/eye coordination, reading and/or close up work; Dexterity – Constant repetitive motion and writing; occasional holding, grasping, and typing;
Hearing/Talking - Constant hearing and talking of normal speech in person and on the telephone; Occasionally speaking in front of large groups of people; Special Requirements - May require frequent weekend or evening work; Emotional/Psychological - Constant concentration, decision making and public contact; occasional ability to exercise sound judgment, especially under stressful situations; and working alone;
Environmental Conditions - Occasional exposure to noise; and Working Conditions - Primarily performed in an office environment which is typically moderately quiet, but may be loud at times and at some locations.
This class specification should not be interpreted as all inclusive. It is intended to identify the essential functions and requirement of this job. Incumbents may be requested to perform job-
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1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=26026&headerfooter=0 4/4 related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the American with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.
HISTORICAL NOTE:
Established: 01/19/1959
Ordinance: 190-CS
Exempted: 08/01/1966
Ordinance: 1431-CS
Title Changed: 07/21/1968
Resolution: CS3827
Title Changed: 06/30/1998
Resolution: CC98-0268
Spec Amended: 08/14/2015
Spec Amended: 02/02/2017
Unit: Unrepresented/MW
Employment Status: At-Will
FLSA Status: Exempt
CS Status: Unclassified
Formerly Civic Information Officer
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