1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=1089191&headerfooter=0 1/4 Community
Relations Officer
Bargaining Unit: Unrep - Middle
Management
Class Code:
02024
CITY OF STOCKTON
Established Date: Mar 3, 2009
Revision Date: Aug 14, 2015
SALARY RANGE
$62.41 - $79.65 Hourly
$10,817.98 - $13,805.38 Monthly
$129,815.76 - $165,664.56 Annually
FLSA:
Exempt
DEFINITION:
Under general direction, performs work of considerable difficulty planning, developing organizing, and coordinating the implementation of an overall public education and community information programs for the City of Stockton, including directing specified functional areas, such as communications, community outreach, public relations, public engagement programs, media relations, advertising, marketing and providing professional and administrative assistance on a wide variety of projects; represents the City and fosters cooperative working relationships with civic groups, community/neighborhood groups, intergovernmental agencies, and City staff and departments; performs related work as required.
CLASS CHARACTERISTICS:
This single position management class is assigned to the City Manager's office. The incumbent is responsible for participating in the development of and supervision over administrative and operational policies and methods. Under direction of the City Manager, is responsible for a wide variety of special projects, studies, and interdepartmental activities, and outreach to the full spectrum of the community to provide access to City information and services, requiring an in-depth knowledge of all city programs and services. Distinguished from the Mayor/Charter provided Public Information Office in that this position is responsible for providing information to the public on all City services and programs and assists in and manages a number of City functions and operations. Performs skilled, professional duties in the development of City-wide public involvement and community outreach programs to ensure that community outreach is conducted and input is received for the public about programs and projects that are of interest and concern to the community, advising program managers in the development and implementation of community outreach strategies.
Responsibilities are broad in scope and require independent judgment on issues that are complex and political in nature. Expected to manage outreach for technically complex
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1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=1089191&headerfooter=0 2/4 programs and projects with awareness of intergovernmental and community issues and sensitivities.
PRINCIPAL DUTIES (ILLUSTRATIVE ONLY):
Represents the City Manager in a variety of interdepartmental, intergovernmental, and community activities.
Through subordinate professional and support staff, directs a variety of programs and initiatives for the City.
Provides policy guidance to management and other staff in assigned programs.
Plans, organizes, directs, and evaluates the performance of subordinate staff responsible for communications, outreach and public engagement programs, services and systems; establishes performance requirements and personnel development targets; regularly monitors performance and provides coaching for performance improvement and development.
Assigns, trains, supervises, and evaluates assigned staff and their work.
Develops, amends, and interprets existing policies, procedures, and regulations concerning administrative matters; enforces policy and procedures within sphere of authority; recognizes the need for and assists with the development of new policies in areas of expertise and oversight.
Develops, implements and manages community and outreach programs; conducts cost/benefit and situation analyses; develops messages and determines target audiences/ recommends approaches and products consistent with program or project needs and overall goals of the City; works with other staff and community in setting targets for successful outreach efforts; designs processes that allow for objective representation of community issues, provide opportunities for collaborative decision- making and address issues of public concern and conflict.
Represents the City in contacts with news media, business, civic, community/neighborhood and other groups; makes presentations before community groups regarding City programs and services.
Develops proactive programs and procedures to educate the public and positively influence public opinion.
Develops and distributes written, electronic and audio visual materials explaining City services and programs and how to access those services.
Prepares and presents comprehensive reports on a wide variety of issues.
Coordinates the work of all City departments' outreach and information activities.
Programs and manages the local government access channel and social media sites.
Prepares City staff for the conduct of press conferences, media events, interviews and editorial boards; maintains awareness of regional and national issues and their effect on City operations.
Develop crisis and emergency response materials for situations such as fires, floods, and other natural and human-related disasters.
MINIMUM QUALIFICATIONS:
Education/Experience:
Possession of a Bachelor's Degree from an accredited college or university with major course work in public administration, business administration, or a discipline related to the business performed by the department.
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1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=1089191&headerfooter=0 3/4 AND
Five (5) years of professional administrative experience for a major corporate or governmental entity, coordinating interagency and interdepartmental initiatives, including at least two (2) years of lead or supervisory experience managing public education and information programs.
Other Requirements:
Must possess a valid California Driver License.
Must be willing to attend meetings outside of normal working hours.
Knowledge of:
The principles of organization, administration, and management; The organization, functions, and processes of municipal government; The principles and practices of supervision;
Social, political, and environmental issues influencing program administration; The principles, techniques, and methods of public information and community relations programs;
Principles and practices of media relations, public communications, marketing advertising and program development, including strategic communication planning; The methods of preparing informational materials and disseminating them through the various media and channels of communications;
Broadcast and social media principles and processes;
Basic research, report writing and analysis methodology and techniques; and Journalism and graphics principles.
Skill in:
Assigning, training, supervising, and evaluating the work of staff; Expressing oneself clearly and effectively with a wide range of public and private organizations, officials and media representatives, both orally and in writing; Establishing and maintaining cooperative working relationships with those contacted in the course of work;
Planning, organizing, administering, and coordinating varied City services and programs;
Developing and implementing goals, objectives, policies, procedures, work standards, and internal controls;
Analyzing complex administrative problems, evaluating alternative solutions and adopting effective courses of action;
Preparing clear and concise reports, correspondence and other written materials; Effectively implementing, manage and direct a public education and information program;
Translating complicated processes and issues into simple terms; Identifying and responding to sensitive community and organizational issues, concerns, and needs;
Planning, organizing, directing and coordinating the work of staff; delegating authority and responsibility; selecting supervising, training and evaluating staff; and Developing strategic communicational plans and programs to meet City needs and for crisis and emergency response programs.
Physical/Mental Abilities:
Mobility - Occasional sitting for long periods of time while operating a keyboard, walking, bending, stooping, kneeling, reaching, pushing and pulling; Lifting - Occasional lifting and carrying of up to 25 pounds or less; Vision - Constant use of overall visual capabilities; frequent need for use of color perception, hand/eye coordination, reading and/or close up work; Dexterity – Constant repetitive motion and writing; occasional holding, grasping, and typing;
Hearing/Talking - Constant hearing and talking of normal speech in person and on the telephone; Occasionally speaking in front of large groups of people; Special Requirements - May require frequent weekend or evening work;
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1/17/24, 10:01 AM City of Stockton - Class Specification Bulletin https://agency.governmentjobs.com/stockton/default.cfm?action=specbulletin&ClassSpecID=1089191&headerfooter=0 4/4 Emotional/Psychological - Constant concentration, decision making and public contact; occasional ability to exercise sound judgment, especially under stressful situations; and working alone;
Environmental Conditions - Occasional exposure to noise; and Working Conditions - Primarily performed in an office environment which is typically moderately quiet, but may be loud at times and at some locations.
This class specification should not be interpreted as all inclusive. It is intended to identify the essential functions and requirement of this job. Incumbents may be requested to perform job- related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the American with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.
HISTORICAL NOTE:
Established/Exempted: 03/03/2009
Resolution: CC09-0068
Spec Adopted: 02/23/2009
Spec Amended: 08/14/2015
Unit: Unrepresented/MV
Employment Status: At-Will
FLSA Status: Exempt
CS Status: Unclassified
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