DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
11 ANNUAL REPORT
2023
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2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
22 EXHIBIT 1
DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
33 MARKETING
ECONOMIC DEVELOPMENT
2023 & 2024 BUDGETS
SPECIAL EVENTS
GOALS FOR 2024
BOARD OF DIRECTORS
LETTER FROM THE CEO
DSA STAFF
DOWNTOWN BY THE NUMBERS
14 15
17 19
21 5
6 8
10 For decades, Downtown Stockton was an
urban core awaiting renaissance. Today, we
are experiencing new investment & business
openings, housing development, and an
explosion of cultural and arts initiatives.
The Downtown Stockton Alliance (DSA) is a
major partner contributing to environmental
improvements and economic development
downtown. We are an advocate for great
downtown projects, a partner in strategies for
promoting investment, and a liaison to many
community partners interested in downtown
events and opportunities.
DSA oversees the safety, maintenance, and
hospitality of downtown; supports public and
private partnerships; encourages investment;
co-sponsors special events, arts, and cultural
activities downtown. These efforts are funded
through the 123-square block Downtown
Property Based Business Improvement District
established in 1997 and recertified in
2002, 2007 and 2017. Our PBID promotes
business, housing, arts & entertainment to
help create a vibrant, sustainable, and urban
community in Downtown Stockton.
TABLE OF CONTENTS
OUR MISSION
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2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
44 EXHIBIT 1
DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
55 2023 BOARD OF DIRECTORS
TONY YADON
Parents By Choice
MARCIA CUNNINGHAM
San Joaquin County
CARLOS JIMENEZ
MXGlobal
TINA MCCARTY
City of Stockton EDD
MAHALA BURNS
Burns Group
BEJAN BROUKHIM
Property Owner
BEJAN BROUKHIM
Simply Divine Inc.
KARI MCNICKLE
SJ Bike Coalition
DONNA WILLIAMSON
SJC Office of Education
JACOB BENGUEREL
Law Office of Jacob L. Benguerel
DAVID LIPARI
SJ Regional Rail Commission
JOE MICHAEL
Pacific Development Group
Not Pictured:
AARON EDWARDS
SJ Regional Transit District
EXHIBIT 1
2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
66 MESSAGE FROM THE EXECUTIVE DIRECTOR
2023 was a new chapter in the
history of the DSA as we began the
year in our new office in the historic
Belding Building on the 5th floor.
Boy what a year it has been.
We took on a plethora of projects
that will bring attention to our
beautiful Downtown Stockton.
In partnership with San Joaquin
County and funded by an American
Rescue Plan Act grant we were
able to help multiple properties
and businesses with programs
that included a broken window
fund, street pole banner program,
reimbursement for new Chamber
memberships, a window wrap
program, free parking for Stockton
Con, and the reimbursement
of our private property owners’
2022/2023 assessment fees in an
effort to provide some relief from the
economic effects of the pandemic.
Another exciting program was
the Public/Private partnership with
the City of Stockton through an
American Rescue Plan Act grant
to improve the façade of over 80
properties. This grant included
structural restoration; window and
door replacements; exterior finishes
such as paint, siding, stucco, or
veneer; awnings; lighting; signage;
and outdoor dining enclosures. Y ou
have probably been able to see
the difference in how Downtown
looks as the revitalization efforts
continue to make Downtown the
thriving heart of our amazing City.
This year, we co-hosted recurring
annual events, including the Mid-
Autumn Festival, National Night
Out, and Christmas at the Children’s
Museum. For something new, we
also partnered with Tony Yadon and
the Parent’s by Choice agency, who
owns the Courthouse Plaza, for the
Main Street Market’s Music under the
Marquee; this event featured food
and craft vendors and live music
at the Bob Hope/Fox California
Theater on the second and fourth
Tuesdays of May, June, and July.
We handed off the Bathroom/
Shower unit to Loads of Hope in July.
Their organization which provides
services to the unsheltered was
a great fit; they added the unit to
their portfolio, continuing to make
the St. John’s Episcopal Church
a place people in need can get
a shower, wash their clothes, get
medical exams, and connect them
with agencies that can help them
transition out of homelessness.
Through a grant from the City of
Stockton, we boosted our social
media platforms to increase the
reach of our posts and the size of
our network of followers. We also
received tourism funding through
the County which we used to
produce a commercial highlighting
the remarkable things we have
here in Downtown Stockton. It
was shown for three months on
two different networks, reaching
an audience in a 50-mile radius.
We accomplished all these
projects while continuing to
keep Downtown clean and safe.
I want to thank the County and City
for the support and partnerships,
but most importantly, I want to thank
my staff at the DSA for working so
hard, taking on the above projects
and executing them to completion.
They truly do go above and beyond
the daily call of duty. They inspire
me daily with their commitment and
dedication to their jobs. When you
look around Downtown, you can see
the fruits of their labor. Please when
you pass by a DSA team member, let
them know you notice their efforts.
I can’t wait to see what we
can do to top 2023 in 2024.
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MESSAGE FROM THE EXECUTIVE DIRECTOR
EXHIBIT 1
JOHNNY PALACIOS
Projects Manager
COURTNEY WOOD
Economic Developmentt
CHEVELL SIMMS
Community Ambassador
Supervisor
DSA STAFF
SHAUN CHATRATH
Digital Media Manager
CHARISSE LOWRY
Office & Operations Manager
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DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
99 EXHIBIT 1
2023
BY
THE
NUMBERS
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2023
BY
THE
NUMBERS
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2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
1212
DEMOGRAPHICS
4,213
PUBLICATIONS
4,335
VISITORS ASSISTED
1,956
BUSINESS CONTACTS
HOSPITALITY
Population
(within 1 mile)
Employment Rate Average IncomeHouseholds Families
DISTRIBUTED
329
EVENTS ADDED
TO CALENDER
COMMUNITY AMBASSADOR
7,050 150 30 250
23,087 7,792 4,026 93.92% $53,000
(within 1 mile)(within 1 mile) (within 1 mile) (within the City of Stockton)
EXHIBIT 1
DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
1313
MAINTENANCE
Average Income
PBSU PROGRAM
101
2,979
12,471 97
1,639 1,600 25
175
EXHIBIT 1
1414
In 2023, the Downtown Stockton Alliance
marketing division achieved several milestones.
We featured the following five businesses in
our Doorways to Downtown series: Orlando’s
Deli and Market, San Joaquin County Law
Library, Law Office of Jacob Benguerel, Mexican
Heritage Center and Gallery, Cast Iron Trading
Co. Furthermore, the Downtown Stockton
Alliance continued our live monthly podcast Talk
to Downtown, across multiple platforms such as
Y ouTube, Instagram, Facebook, X, and Linkedin.
This year’s Spirits of Downtown episode
featured Americana Stockton, located on North
San Joaquin Street, and was well-received with
the highest video premiere view count in DSA
history. In addition, our Y ouTube channel saw a
massive spike in viewership across all our videos.
2023 also saw the creation and premiere of
the Downtown Stockton Alliance’s first televised
commercial. The DSA’s 30-second spot was
shown on KOVR and FOX40 throughout Northern
and Central California. The commercial alone
reached over 80,000 views when uploaded
to the Downtown Stockton Y ouTube page.
A popular event the marketing division helped
facilitate in collaboration with the San Joaquin
Office of Education, San Joaquin Probation
Office, and Parents by Choice was National
Night Out, which brought hundreds of people
around Bob Hope Theater and Diversity Plaza
for an evening of music, prizes, food, and
entertainment. In addition, the Downtown
Stockton Alliance participated in multiple events
such as Trunk or Treat and National Parking Day.
Ticket giveaways for downtown events also
contributed to increased foot traffic in the area.
During the calendar year, the DSA gave tickets
away to many of our social media followers for
events such as Stockton Ports games, Stockton
Kings games, Adventist Health Arena shows,
and the Magic Lantern Festival. The team also
focused on creating monthly e-newsletters for
subscribers and partners. These efforts led to
significant growth in social media followers and
website traffic. In addition to these newsletters,
ad boosting dollars curiosity of the previous
year’s social media marketing ARPA grant
were spent to increase engagement on the
DSA’s Y ouTube, Instagram, Facebook, and X.
A significant initiative in 2023 was the Downtown
Window Wrap program, funded through the
American Rescue Plan Act, which beautified and
advertised many downtown businesses.
- Alex Floral
- The F.I.T. Me
- Eat @ Clark’s
- Courthouse Market
- Success Ink
- Uniqo Salon
- Exotic Tobacco
- Trail Coffee Roasters
- Daniismealprep LLC
- Courthouse Plaza
- Stay Winning
- Eckerd Connects
- Martinez Tailor Shop
- A.I. Holdings LLC
- Barber City Barbershop
- Bagel Café
- Mexican Heritage
Center & Gallery
- Visit Stockton
- RTD
Looking ahead to 2024, the team aims to build
on the previous year’s successes and elevate
its marketing efforts while continuing to support
Downtown Stockton’s growth and potential as a
hub for entertainment, shopping, and community
outreach in the area.
Best,
Shaun Chatrath
DSA Digital Media Manager
MARKETING DIVISION
2023 GROWTH
Instagram Followers YouTube Lifetime ViewsX Followers Facebook Followers Website
12,355 4,991 12,905 202,376
+10.4%
61,610 Unique Vistors
82,814 Page Views
+5.3% +66.4% +1,195.7%
SCAN THIS QR
CODE TO VISIT
THE DOWNTOWN
STOCKTON
WEBSITE:
SCAN THIS QR
CODE TO GO TO
OUR YOUTUBE
CHANNEL
SCAN THIS QR
CODE TO VISIT
THE DOWNTOWN
STOCKTON MEDIA
CONTENT LINKS:
EXHIBIT 1
DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
1515
2023 STATS AND QR CODES
ECONOMIC DEVELOPMENT
2023 has been a major year of execution and reporting for the Economic Development Department!
Grants Galore
This year, we continued expending the $1M+ of San Joaquin County (SJC) ARPA funding to support our Downtown Stockton business owners and property owners through several impactful programs and initiatives. Thanks to this funding, we launched and completed our SJC ARPA Downtown Stockton Entrepreneur Support Program, through which we reimbursed 68 businesses for up to $1,000 of 2023 chamber membership or business development workshop fees! It’s wonderful to have been able to help our small businesses get access to memberships and educational programs that can fuel their success. A full list of the businesses who benefited from this one-time funding program is outlined below:
- A. Plus
Janitorial
- Acceptance
Insurance
- ASM Global
- Barber City
- Blazin’
Cajun
- Burns Group
- Butter Hair
Studio
- Child Abuse
Prevention
Council
- Cast Iron
Trading Co.
- Central
Valley
Testing
- Children’s
Museum of
Stockton
- Code Stack
Academy
- Diffusion
Consulting
- Dirt Nurses
- Dr. Benkle
Optometry
- Eat @ Clark’s
- Echo
Chamber
- Edible
Arrange
ments
- El Concilio
- Eloquent
Design &
Apparel &
Things
- Factory
Certified
- FANHS
- Fat City BBQ
- Friends of
the Fox
- Inspire
Beauty
Academy
- Jene Wah
- Kimberly
Warmsley‘s
Therapeutic
& Trauma
Services
- KreHaitian
Kitchen
- KTJ
Design
- La Vaca
En Brazas
- Larry’s Auto
Repair
- Lima Beauty
Lounge
- Maid 2
Perfection
- Make Every
Move Count
- Mango
Crazy
- Manuel
Luna
Farmers
Ins. & Fin.
Services
- Marthella
- Mayra
Cuevas
- Mexican
Heritage
Center &
Gallery
- Misaki
Sushi & Bar
- Nena’s
Mexican
Restaurant
- One Eleven
Web Design
- Parents By
Choice
- Peachy’s
- Rainbow
Velvet Café
- Reinvent
Stockton
- Relax
Meditation
- Rising Sun
- Rollin Sushi
- SJC
Department
of Child
Support
Services
- SCORE
- ShareSTAFF
- SJC Bar
Association
- Stay
Winning
- Stockton
Community
Kitchen
- Stockton
Ports
- Stockton
Record
- Synergetic
Communica
tions
- Tantra Ink
House of
Permanent
Makeup
- The F.I.T. Me
- The Kitchen
@ Plaza
Perks
- The S.H.A.W
Bar
- Tierra Luna
Cellars
- Tuleburg
Press/The
Write Place
- University
Plaza
Waterfront
Hotel
- Verve IT
- Via Ventures
- Western
Alinement
Through the SJC ARPA Downtown Stockton Window Repair
Reimbursement Program, we reimbursed 18 businesses for the repair of at least 43 windows in 2023. Businesses who have used the program so far include:
- AI Holdings
- American
Furnishings
- Bella Vista
- Cancun
- Courthouse
Plaza
- Eat @
Clark’s
- Hi-Grade
Cleaners
- Huddle
Co-Work
+ Create
- Mexican
Heritage
Center &
Gallery
- Natural Do
- Nomellini
& Grilli
- Riteway
Cleaners
- RTD
- St. John’s
Church
- Stay
Winning
- Subway
- 308 N.
California
- 209 Party
Zone
There is still funding available for window repairs, so if you are a downtown business owner who has had a broken window repaired since January of 2023, use the QR code below for the Window Repair Reimbursement Program to receive reimbursement for up to $800 per window while funding lasts!
We helped at least 21 businesses through our SJC ARPA
Downtown Stockton Window Wrap Fund; paid $9,000 to provide free visitor parking at the 2023 Summer StocktonCon; and used other SJC ARPA dollars to place banners down Miner Avenue, in Diversity Plaza, along Ring Road, and throughout Downtown.
The largest downtown initiative funded by SJC ARPA dollars this year was the reimbursement issued to ALL downtown private property owners for their 2022/2023 assessments, an amount totaling to $615,352.52. We are thankful to the county for this opportunity to provide one-time relief to our property owners, and for investing so much into restoring the economic vitality of our downtown.
The remainder of SJC ARPA funding will be spent by 2026.
Separate from the SJC ARPA funding, we applied for and received a SJC Tourism Promotion Grant in early 2023 through which we were able to create and launch a commercial promoting Downtown’s venues, landmarks, businesses, and events! This $58,800 grant paid for the commercial’s in-house production; airing on FOX40, KMAX31, and CBS13; and social media promotion, leading to over 80,000 Y outube views.
Beyond the many county-funded projects we took on this year, we also completed spending of the $100,000 City of Stockton (COS) ARPA Marketing Grant , through which we were able to put money behind 100 business promos, 116 job posts, and 360 events posts, which highlighted over 400 jobs and 1,400 events. An average of 15 businesses benefitted every month. This grant led to a reach of 3,941,234 on FB & IG; 8,759,044 in LinkedIn & Twitter impressions; 669,287 impressions/8,986 clicks on Y outube channels; and an increase of nearly 5,000 followers on Facebook alone! The aim of this grant was attraction of patrons to our downtown businesses and events; connection of locals with Downtown job opportunities; and growth of the DSA’s social media engagement and follower count.
All of these goals were achieved! Just a few of the businesses and organizations who benefited from this grant included:
- Americana
Stockton
- ASM Global
- Blazin’
Cajun
- Cast Iron
Trading Co.
- Cesar
Chavez
Public
Library
- Children’s
Museum of
Stockton
- Child Abuse
Prevention
Council
- Downtown’s
Regal
Cinema
- Eat @ Clark’s
- FANHS
Museum
- The FED
- Friends of
the Fox
- Indigenous
People’s
Adjustment
Program
- LAZ Parking
- Makers
Made
- Mango
Crazy
- Martinez
Tailor Shop
- Mexican
Heritage
Center &
Gallery
- Misaki Sushi
& Bar
- Orlando’s
Deli
- Parents by
Choice
- Stockton
Kings
- Stockton
Ports
- Tuleburg
Press/The
Write Place
- Visit
Stockton
- Xochimilco
- 209 Toys
Another huge grant project we took on this year in partnership with the City of Stockton was the launch and management of the Business Façade Improvement Grant Program. This program provided the opportunity for Downtown business and property owners to apply for and receive up to $25,000 in façade improvements. As of December 2023, we have completed façade improvements for 25 properties.
We will be accepting the last applications at the end of January 2024; by the time you are reading this report, the funding will have been fully allocated! If you want to view the impact of our staff’s work on this project so far, I encourage you to take a trip downtown to see the improvements to the following buildings/businesses:
- Alex Floral
- BAC
Community
Bank
- Belding
Building
- Cancun
Restaurant
- Children’s
Museum of
Stockton
- El Concilio
- Fusion Boba
Café
- Gameroom
Envy
- Jene Wah
- Kabob &
Gyro House
- Keith’s
Trophy
Supply
- Kress
Building
- Mary
Magdalene
- Mexican
Heritage
Center &
Gallery
- Newberry
Building
- Orlando’s
Deli
- Oxford
Hotel
- Parents By
Choice
- San Joaquin
Family Law
- Trail Coffee
- United Auto
Repair
- Velvacon
Paint
- Waterfront
Warehouse
- Yasoo Yani
- Zeiter Eye
Medical
Group
In a final word on grants, we also completed the spending of 4 grants received from the City and County for our Portable Bathroom & Shower Unit program, which we handed off to Uplift All in the middle of the year!
Ongoing DSA Work
Beyond our extensive grant work, in 2023, we also continued production of our three regular video series – Talk to Downtown, Doorways to Downtown, and Spirits of Downtown. We hosted 12 new episodes of Talk to Downtown. Our guests this year were:
• Jordan Peterson from the City of Stockton EDD
• Representatives from the African American Chamber of Commerce, Greater Stockton Chamber of Commerce, and Hispanic Chamber of Commerce •
SJC Employment & Economic Development Department’s Katie Poole • Amy Alpers from Visit Stockton
• Parents by Choice’s Tony Yadon
• El Concilio’s Ines Ruiz-Houston and Mark Apostolon
• Jordan Feneck from the Stockton Ports
• Carrie Grover from the Children’s Museum of Stockton
• Paula Sheil from Tuleburg Press/The Write Place
• Gracie Madrid from the Mexican Heritage Center & Gallery • Brando Villapudua, Stockton City Council District #5 representative • Michael Huber of the Downtown Stockton Alliance
We added the following 5 businesses to our Doorways to
Downtown playlist, in our ongoing effort to highlight local gems:
• Orlando’s Deli
• SJC Law Library
• Mexican Heritage Center & Gallery
• Law Office of Jacob Loyal Benguerel
• Cast Iron Trading Co.
This year’s Spirits of Downtown episode featured a paranormal investigation of Americana Stockton!
Our 6th year of #propertymondays featured 34 unique Downtown Stockton properties in 45 #propertymondays posts on Facebook and X, creating a reach of 39,505 accounts on FB and 5,016 on X, and drawing 2,233 views of the DSA’s real estate directory pages.
In terms of stakeholder outreach, we sent out our 12 monthly business owner enewsletters, and 12 monthly property owner enewsletters to keep you informed of DSA updates, news, resources, investment opportunities, and more. We also put out 2023 stakeholder surveys, which are still active/accepting responses. If you haven’t already taken the survey, please take them via the QR codes below! In relation to our Downtown Stockton Enterprise Loan Fund (DSELF), this year we signed a new contract with Valley First Credit Union, giving them the ability to underwrite our DSELF loans. At the moment, we have over $180,000 of funding available to loan out specifically to Downtown Stockton business and property owners in amounts from $10,000 - $65,000! View the QR code below if you want to learn more.
We were happy to serve as advocates and ambassadors this year in multiple ways. We participated in Business Team San Joaquin; a COS North Shore Area-Wide Plan working group; the Downtown Stockton Transformation Project Open House, and the COS EDD’s meetings aimed at the development of the Stockton Entrepreneurship Ecosystem Map – a useful tool for any business looking to navigate local entrepreneurship resources. Our Executive Director and myself also attended the International Downtown Association’s 2023 Conference in Chicago this past October, at which we represented our Downtown and were exposed to the inspiring projects and ideas of other business improvement districts.
State of Downtown
We have seen movement in real estate this year. Over the course of the year, at least 29 properties were sold within the district, and at year’s end, there were 32 properties listed for sale and/or lease in our directory.
At the end of 2023, 404 businesses were listed in our Downtown Stockton directory. Here are a few Downtown businesses which opened in 2023:
- 209 Toys
- ABK House
of Fashion &
Beauty
- Barber City
- City Smoke
& Groceries
- Coconut
Boat Rentals
- Electric
Life CA
- I’ll Rise
Independent
Liberated
Living
- Lima Beauty
Lounge
- Make Every
Move Count
- Mango
Crazy
- Peke’s Ice
Cream
- Sheila B’z
Café
- Sonic
Drive-In
- Stay
Winning
Boutique
- Synergetic
Communica
tions
- Tantra Ink
House of
Permanent
Makeup
- Tax Express
& Cuevas
Insurance
Agency
- The Kitchen
@ Plaza
Perks
- The Shaw
Bar
- Valley
Strong
Credit Union
New Growth
Throughout 2023, we served as busy stewards of a plethora of programs for which we received funding, bringing many of them to exciting fruition. This has certainly been one of the most action-packed and prolific years I have ever had the privilege of experiencing as a member of the DSA team. In the coming year, we will continue that efficient stewardship; maintain ongoing campaigns promoting and supporting our business community; and launch free 1:1 business coaching for Downtown Stockton business owners. Here’s to another year in service of Downtown’s success!
Best,
Courtney Wood, YouTube Lifetime Views
Window Repair
Reimbursement Program Business Owner Survey Property Owner Survey For More About DSELF 1:1 Business Coaching Scheduling
COS CDBG for PBSU
COS Commercial Façade Grant
COS Digital Marketing Grant
COS ESG-CV for PBSU
SJC ARPA for multiple programs
SJC CDBG for PBSU
SJC ESG-CV for PBSU
SJC Tourism Promotion Grant
$37,000+
$2,000,000+
$100,000
$52,000+
$1,000,000+
$10,500
$220,000
$58,800
Completed
Work In Progress
Completed
Completed
Work In Progress
Completed
Completed
Completed
THIS YEAR IN GRANTS
42.7% Open Rate12 Business Owner Newsletters 12 Property Owner Newsletters 52.25% Open Rate EXHIBIT 1
2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
1616
DSA
BUDGET
EXHIBIT 1
DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
1717
INCOME
Assessments
Atlas Contract
Banner Income
Contracts - WMN & Sanitation
Outside Services - Miracle Mile
Outside Services - LAZ
Grants
Misc. Income
Budd Alley Compactor Service
CDBG Restroom Funding - City
CDBG Restroom Funding - County
City Focus Block Funding
Lodi Ambassadors Income
Façade Program / City / ARPA
Digital Grant / ARPA
Digital Grant Administration Fee
SJC ARPA Funding
Interest Income
TOTAL INCOME
$1,242,583.80
$25,350.00
$6,030.00
$69,383.93
$75,840.28
$115,300.00
$57,158.15
$20,145.24
$13,922.27
$28,203.12
$48,302.89
$5,000.00
$140,871.00
$1,531,875.00
$40,000.00
$10,000.00
$847,129.87
$536.90
$4,277,632.45
EXPENSES
Payroll & Benefits
Education & Networking
Advertising/Marketing
Event Expenses
Banners
Economic Development
WEB Projects
Office Expenses & Supplies
Maintenance & Cleaning
Community Ambassador Program
Lodi Ambassadors
Insurance
Taxes
Utilities/Rent
Professional & Fin. Services
Miscellaneous Expense
Reserves Expense
TOTAL EXPENSES
NET INCOME
$1,125,006.06
$87,754.11
$59,898.48
$741.33
$39,329.18
$1,669,103.86
$36,532.32
$30,509.60
$77,138.44
$24,144.88
$768.44
$53,183.44
$291.15
$86,152.13
$29,150.14
$922.81
$10,000.00
$3,330,626.37
*$947,006.08
2023
2024
*Includes ARPA facade money to be spent in 2024
INCOME
Assessments
Atlas Contract
Banner Income
City ARPA Admin
Contracts - WMN & Sanitation
Outside Service
Outside Services - Miracle Mile
Outside Services - LAZ
Budd Alley Compactor Service
SJC ARPA
SJC ARPA Admin
TOTAL INCOME
$1,235,053
$24,000
$13,000
$204,000
$67,651
$500
$67,176
$206,720
$12,000
$735,692
$25,000
$2,590,792
EXPENSES
Payroll & Benefits
Education & Networking
Advertising/Marketing
Event Expenses
Banners
Economic Development
WEB Projects
Office Expenses & Supplies
Maintenance & Cleaning
Community Ambassador Program
Insurance
Taxes
Utilities/Rent
Professional & Fin. Services
Miscellaneous Expense
Reserves Expense
APRA Facade Expenses
TOTAL EXPENSES
NET INCOME
$1,160,700
$10,500
$22,500
$5,700
$10,850
$34,000
$14,000
$32,000
$123,000
$31,000
$50,200
$1,025
$83,000
$36,500
$1,000
$10,000
$797,804
$2,423,779
$167,013
EXHIBIT 1
2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
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DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
1919
Mid-Autumn Moon Festival
Main Street Market
National Night Out
Santa Photos at the Children’s Museum
Business Team San Joaquin Meetings
California Downtown Association Conference
CalTrans Downtown Stockton Tranformation Project Meeting City of Stockton Entrepreneur Ecosystem Meeting
Downtown Business Watch
International Downtown Association Conference
RTD National Parking Day
Parents By Choice Christmas Toy Drive
Stockton Hell’s Angels Toy Drive
Safe Trunk or Treat at the Courthouse Plaza
Stockton PD and SUSD Trunk or Treat
Northshore Area-Wide Plan Working Group Meetings
TLC School for Homeless Children Foundation Toy Drive
General
ASM Global
Bank of Stockton
Caltrans
City of Stockton (COS)
Codestack
COS Economic
Development (EDD)
COS Parking
LAZ Parking
Little Manila
Mexican Heritage Center
Miracle Mile Improvement
District
Parents by Choice
Port of Stockton
SJ Regional Rail Commission
SJC Admin
SJ Delta College
SJCOG
SJC Economic Development
Stockton Kings
Stockton Police Department
Stockton Ports
Visit Stockton
Business Facade
Improvement Grant
Program
Alliance Buildings
BGS Builders
Freeman
City of Stockton (COS)
Creative Property Renewal
Dream Quality Builders
JMA
Downtown Stockton
Commercial and FOX40
Feature
ASM Global
Cast Iron Trading Co.
Children’s Museum of
Stockton
FED Restaurant
FOX40
K-MAX
Mikey’s
Nena’s Mexican Cuisine
SJ Regional Transit District
(RTD)
Stockton Kings
Stockton Ports
University Plaza Waterfront
Hotel
Visit Stockton
Main Street Market
Parents by Choice
LAZ Parking
OUR 2023 PARTNERS
EVENTS AND MEETINGS PARTICIPATED IN
SPECIAL EVENTS & PROJECTS
EVENTS HOSTED OR ORGANIZED
Doorways to Downtown
Downtown Stockton Commercial
PBSU Homeless Shower Program
Spirits of Downtown
Talk to Downtown
PROJECTS
PBSU
City of Stockton
Loads of Hope Laundry
Orlando’s Deli
Ready to Work
San Joaquin County
SJC Public Health Services
St. John’s Episcopal Church
Santa Photos
Children’s Museum of
Stockton
Talk To Downtown
COS Economic
Development Department
Greater Stockton Chamber
of Commerce
Treasurer of African
American Chamber of
Commerce
San Joaquin County
Hispanic Chamber of
Commerce
San Joaquin County
Employment & Economic
Development Department
Visit Stockton
Parents by Choice
El Concilio
Stockton Ports
Children’s Museum of
Stockton
Tuleburg Press
Mexican Heritage Center
& Gallery
District #5 Stockton City
Councilmember
Music To Our Ears
Hotel Stockton
The HUB
National Night Out 2023
Parents by Choice
San Joaquin Office of
Education
San Joaquin Probation
Office
AMERICAN RESCUE PLAN ACT PROGRAMS (ARPA)
Downtown Stockton Business Facade Improvement Grant Program Downtown Stockton Entrepreneur Support Program
Downtown Stockton Private Owner 2022/2023 Assessment Reimbursement Downtown Stockton Window Wrap Program
Downtown Stockton Window Repair Reimbursement Program
EXHIBIT 1
2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
2020
EXHIBIT 1
DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
2121
- Continue making
downtown clean and safe!
- Continue co-hosting
events like Mid-Autumn
Festival, National Night
Out, Santa Photos, and
Main Street Market!
- Continue marketing
businesses and events in
the downtown district.
- Continue marketing
media content (Doorways
to Downtown, Talk to
Downtown, and Spirits of
Downtown).
- Launch 1:1 business
coaching
- Continue administration of
County ARPA programs
- Complete administration
of Business Facade
Improvement Grant
Program
2024 GOALS
EXHIBIT 1
2023 ANNUAL REPORT // DOWNTOWN STOCKTON ALLIANCE
2222
EXHIBIT 1
DOWNTOWN STOCKTON ALLIANCE // 2023 ANNUAL REPORT
2323
EXHIBIT 1
110 N. San Joaquin Street, 5th Floor
P .O. Box 2375
Stockton, CA 95201
www.downtownstockton.org
POSTAGE
EXHIBIT 1