L
HIGHLIGHTS FOR THE YEAR AHEAD
City Council Meeting
April 2, 2024
Agenda Item 15.1
2023 STOCKTON LODGING
• Hotel Occupancy Continues to Decline While Rates Remain Stable • While Stockton Opened a New Hotel in 2023, there are 188 Less Rooms Available to Rent than in 2019 • No New Hotels Currently Under Construction
• Hilton Finished Complete Room Renovation; Scheduled to Start Lobby Renovations in 2024 • Renovations starting/finishing in 2024 Included the Marriott Properties and La Quinta Inn
REGIONAL LODGING DATA
SHORT TERM RENTAL MARKET
DIRECT TRAVEL IMPACT: 2022
VISITOR VOLUME
VISITOR ORIGIN
X
675
Volunteers
2,700+
Volunteer
Hours
16,600+
Visits
$1,207,709
Economic
Impact
International Festivals &
Events Association (IFEA)
Awards
Winner
Best Instagram Site
Best Digital Ad Series
Best Hat
Best Promotional Photo
Silver
Grand Pinnacle for
Overall Best Festival
Bronze
Best Single Ad
Best Newspaper Ad
Best Radio Promotion
Best T-Shirt
City Nation Place Awards
Finalist
Best Placemaking Initiative
Reclaim Hotel
Leakage
• Reclaiming hotel leakage is vital for our area’s economic growth. T argeting likely travelers and implementing Hotel Awareness campaigns are key strategies to boost visibility and attract visitors. Emphasizing a re-imagined Meeting & Incentives Plan further solidifies our appeal, ensuring we retain hotel bookings and position ourselves as a competitive destination for various travelers.
Share the
Stockton
Story
Our objectives include continuing the “This is Stockton” narrative through videos spotlighting small businesses, producing bi - monthly episodes for the successful podcast, creating engaging organic vertical video content for social media, and enhancing visual awareness through Google Stories in collaboration with Visit California. These efforts collectively emphasize our commitment to impactful storytelling and strategic visibility.
Data
-
Driven
Decision
-
Making
Our objectives center on leveraging data platforms for informed decision-making. We aim to identify high -value visitors and regions, including Sacramento and the Bay Area, utilizing data tools for targeted advertising. Additionally, our focus extends to recognizing personas likely to convert from day-trippers to overnight stays during special events and promotions. These objectives highlight our commitment to precise, data -driven strategies.
Event Growth
Our goals include widespread distribution of the Planner Guide , integrating the Development team into meetings and sports markets, prioritizing CRM mastery for effective communication, and enhancing internal events like Stockton Flavor Fest, Feast at the Fox, and Sports City Golf Tourney. These objectives underscore our commitment to staying current and optimizing outreach efforts in the dynamic events markets.