Miracle Mile
IMPROVEMENT DISTRICT
2023 ANNUAL REPORT
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Annual Report 2023
Kimberly Byrd
Kimberly Byrd
Executive Director 2023
“Change is the law of life and those
who look only to the past or present
are certain to miss the future.”
~ John F. Kennedy
On behalf of the Miracle Mile Community Improvement District (MMCID) and our Board of Directors, we present this 2023 Annual Report to all Miracle Mile property owners, merchant business owners and representatives of the City of Stockton.
The attached report highlights our major organizational accomplishments last year and financial performance in the fiscal year ending December 31, 2023.
In 2023, a year of change, the Miracle Mile Property & Business Improvement District began its transition to become the Miracle Mile Community Improvement District, and successfully applied to be recognized as a 501(c)(3) Non-Profit Public Benefit organization. A once in a generation opportunity, as a result of AB-179, an initiative made possible through the dedicated efforts of Assemblymember Carlos Villapudua, secured $20 million earmarked for Miracle Mile improvements and revitalization.
The MMCID has working diligently to raise the funds necessary to implement its Security Camera and monitoring program. I am glad to report the long awaiting program will roll out in February 2024.
I am very excited to be a part of the transformative change of the Miracle Mile, where we hope property and business owners, as well as our neighboring residents and partners will participate and enjoy the revitalization efforts of our Miracle Mile community.
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Annual Report 2023
District Welcome 02
Index 03
Introduction 04
Mission 05
Board Officers 06
Board of Directors 07
District General Information 08
2023 Financial Review 09
Enhanced Safety & Security 10
Enhanced Maintenance 11
Social Media Marketing 12-13
Mile Events & Projects 14-16
Looking Ahead To 2024 & Beyond 17
index
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Annual Report 2023
Introduction
The Miracle Mile Community
Improvement District (MMCID)
was formed as a non-profit
organization to improve the
safety, security, appearance, and
economic growth of the area. The
Miracle Mile District includes all
properties fronting Pacific Avenue
from Alpine to Harding, and those
businesses on Harding Way from
El Dorado Street to Lincoln Street.
The Mission of the MMCID is
To foster the economic vitality,
value, and appeal of the Miracle Mile.
our district
There are NINETY-SEVEN property owners
within the district and over ONE HUNDRED SIXTY
b
usinesses call the Miracle Mile home!
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2023 was a transition year for the Miracle Mile
Improvement District. To improve its future, the
organization converted to a 501(c)(3). This new
corporate structure provides the Miracle Mile
Community Improvement District (MMCID) with 1) the
ability to apply for non-profit grants, 2) limits renewals every 20 years versus 5 years, and 3) allows the Board
to increase property tax assessments to cover the
rising costs of maintenance and security. Without this conversion, the original District did not have the ability to seek additional property tax funding.
Besides the governance changes, several key events
were held on the Mile. Our major fundraiser, En Blanc, was held in Tuxedo Plaza in June. The event enjoyed
over 300 guests who enjoyed an outside dinning event
with live music and dancing. University of Pacific
students were welcomed to the Mile on a beautiful August evening. Besides exploring our boutiques and dining at our restaurants, they enjoyed a DJ and ferris wheel rides. Leading into the Fall, our Car Show again attracted over 1000 of car enthusiasts who dined at local restaurants and listened to live music.
With the announced $20,000,000 grant awarded to the City of Stockton for the Miracle Mile due to the efforts of our Assemblyman Carlos Villapudua, we are looking forward to bringing the Mile back to her glory days.
Tina Wells Lee
Board President 2023
Tina Wells Lee
letter from the board president
There are NINETY-SEVEN property owners
within the district and over ONE HUNDRED SIXTY
businesses call the Miracle Mile home!
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Annual Report 2023
Tina Wells Lee
Business Owner
Board President
Lisa Whirlow
Property Owner
Vice President
Juanita Pasley
Business Owner
Secretary
Jean Callahan
UOP Representative
Treasurer
our board
officers
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meet the directors
Rex Dhatt
Property Owner
January - December
MMID Board
Our board of directors
consists of thirteen (13)
members: seven (7)
property owners, three
(3) merchant business
owners and one (1)
appointed representative
from the Stockton
Unified School District,
the City of Stockton &
University of the Pacific
respectively.
The role of the volunteer
board is to set the annual
strategic plan for the
district, provide financial
oversight and give
direction, via vote, to the
Executive Director whom
is the sole compensated
individual of the
organization.
The Board of Directors
meets regularly on
the second Tuesday of
every month at 4:00pm.
Meeting locations and/
or virtual meeting details
are available in advance
on our district website.
Jeff Gamboni
Property Owner
January - December
Tammy Nguyen
Business Owner
January - December
John V. Precissi
Property Owner
January - December
Yonie Young
Business Owner
January - December
Jeff Dundas
SUSD Representative
January – June
Brian Wight
SUSD Representative
June - December
Manuel Guizar
Property Owner
Nicole Snyder
COS Representative
January-May
Carrie Wright
COS Representative
June - December
Rachelle Turner
Property Owner
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Annual Report 2023
Assessments Costs by Benefit Zone
PPrrooppeerrttyy
VVaarriiaabbllee BBeenneeffiitt ZZoonnee 11 BBeenneeffiitt ZZoonnee 22 BBeenneeffiitt ZZoonnee 33 BBeenneeffiitt ZZoonnee 44 Building Square
Footage 0.13$ 0.07$ 0.11$ N/A Lot/Parcel Size 0.13$ 0.07$ 0.11$ N/A Linear Frontage N/A N/A N/A 2.00$
Assessments Costs by Benefit Zone
district information
The Miracle Mile Community
Improvement District (Miracle
Mile CID) is a community benefit
assessment district whose main goal is
to provide improvements and activities
which constitute and convey a special
benefit to assessed properties and
community.
In 2023 the Miracle Mile Property
and Business Improvement District
(MMPBID), began its transition to
become the Miracle Mile Community
Improvement District. Miracle Mile
CID, was established under Stockton
Municipal Ordinance # 2022-03-
22-1211 and California Streets and
Highway Code. Recognized by the
IRS as a 501(c)(3) tax exempt and
charitable public benefit organization.
Miracle Mile CIDs initial 20-year term
with renewal set for 2043.
cost
The assessment rate (cost to parcel
owner) is based on benefit zone,
building square footage and parcel
square footage. The initial annual rate
to each parcel is shown in the table to
the right.
Assessment rates will not be subject to
an increase over the current term.
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INCOME MMCID 2023
Budget
MMCID 2024
Budget
TOTAL ASSESSMENT INCOME $230,500 $237,161
SJC Assessment Income $194,034
City of Stockton $22,505
Stockton Unified School District $20,622
NON-ASSESSMENT INCOME
Event Income $10,000 $22,692
Retained Earnings $129,450
ARPA Grant Income $100,000 $0
Harding Way Project Reimbursement
$94,381 $94,381
Interest Income $8 $8
TOTAL NON-ASSESSMENT INCOME $204,389 $246,531
TOTAL INCOME $434,889 $483,692
EXPENSE 2023 Budget 2024 Budget
CIVIL SIDEWALKS
Maintenance & Security Service
Contractors $139,818 $143,520
Camera Hardware & Installation $80,000
Camera Monitoring $42,000
Waste Management $5,000 $6,634
Harding Way Reimbursement Project
$94,381 $94,381
ARPA Banner Pole Retrofit $30,000 $0
Contract Service Mgmt $11,040 $11,040
TOTAL CIVIL SIDEWALKS $280,239 60% $377,575
TOTAL DISTRICT IDENTITY-
PLACEMAKING
Events $30,000 $0
Banner $10,000
Marketing & Advertising $50,000 $20,800
Website & Hosting $800 $832
Contract Service Mgmt $3,500 $3,500
TOTAL DISTRICT IDENTITY-
PLACEMAKING $84,300 15% $35,132
ADMINISTRATION & DISTRICT
MANAGEMENT
Legal & Consulting Fees $3,000 $1,500
Accounting Services $5,500 $6,000
Liability - D&O Insurance $11,000 $12,333
Storage Lease $1,200 $1,200
Contract Service Management $39,600 $39,600
General Administrative $2,500 $2,500
ADMINISTRATION & DISTRICT
MANAGEMENT $62,800 22% $63,133
CONTINGENCY & RESERVE
CONTINGENCY & RESERVE $7,550 3% $7,852
TOTAL EXPENSE $434,889 $483,692
2023 financial snapshot
p
rofit & loss report
INCOME
ASSESSMENT $23 0,728.90
NON-ASSESSMENT $18 9,645.70
TOTAL INCOME $420 ,374.60
EXPENSES
CIVIL SIDEWALK $17 5,221.54
DISTRICT IDENTITY $10 8,303.34
DISTRICT MGMT & ADMINISTRATION $76,432.59
TOTAL EXPENSES $35 9,957.47
NET INCOME $60, 417.13
2023 end of year
a
ccount balances
CHECKING ACCOUNT $15 8,666.31
DISTRICT RESERVE $0
TOTAL $15 8,666.31
Detailed budgets and financial reports
are available on the district website in
the monthly board meeting packets.
2022-2023 budget report
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Annual Report 2023
45 Calls To SPD/EMT
made by security guards for
i
mmediate response
436 Incidents
482 Random Patrols
1,942 Dedicated
Hours of Patrol
Ongoing collaboration efforts of the MMICD,
Mile Merchants, Hammer Head Security with
Stockton Police Department Business Watch
Program has helped stem the influx of crime and
vagrancy within the district boundary. Meeting
monthly, on the 1st Tuesday of each month,
additional resources are are made available,
including support from the District Attorney’s
Office, City Code Enforcement, Behavioral
Health Services and Stockton Fire Department,
whenever necessary.
enhanced safety & security
We continued our partnership
with Hammer Head Security
in 2023. The unique issues
presented with the increase of
the transient population and
vandalism has been a huge
for challenge the district and
continue to impact the our
small business community.
Conducted evaluation of new
Security Camera hardware
and monitoring programs
for 2024. We evolved and
adapted to perserve and
protect merchants and guests
of the Miracle Mile.
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Annual Report 2023
enhanced maintenance
We continued our partnership with the Downtown Stockton Alliance in 2023. Garbage cleanup and removal is taken care of seven days a week,
hand watering of trees
& plants happens
weekly and the curbs/
sidewalks in the entire
district are pressure
washed every month.
The maintenance crew
also handles graffiti
removal, street tree
trimming and annual pre-emergent pest abatement.
585
hours spent
pressure
washing
sidewalks
321
hours spent
hand watering
trees & plants
9,833
bags of
garbage
removed
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Annual Report 2023
social media marketing year in review
We continued to build
our social media base,
on Instagram
and Facebook.
All growth, non-paid,
and organically
achieved.
+ 446
new followers
on FaceBook
>>>
2018 = 7,274
2019 = 8,687
2020 = 9,494
2021 = 10,064
2022 = 10,424
2023 = 10,870
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2018 = 1,139
2019 = 2,264
2020 = 5,607
2021 = 7,967
2022 = 9,144
2023 = 10,793
+ 1,648
15% increase in
followers on Instagram
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Annual Report 2023
2023holiday sip and shop
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holiday sip and shop
Tigers Prowlin’
the Mile
(UOP Welcome
Back Night) Miracle Mile
Candy Crawl &
Boo-tique Market
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Annual Report 2023
En Blanc
Fundraiser:
Thank you
for your
support!
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signature events scheduled
• Taste of the Mile
JUNE 22
• UOP Welcome Back
AUGUST TBD
• Miracle Mile Car Show & Concert
SEPTEMBER 21
• Candy Crawl & Boo-Tique Market
OCTOBER 26
• Miracle Mile Holiday Sip & Shop
DECEMBER 7
miracle mile pedestrian
safety advocacy
• installation of new security camera system
• ci
ty parking lot resurfacing projects
• advocate for implementation of capital
improvements per AB-179
miracle mile marketing &
walkability enhancements
• implement street banner program
• d
eepen & expand community
m
arketing partnership
• new co-branded light pole banners
a look ahead to
2024 district objectives
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ORGANIZATION NAME:
Miracle Mile Community Improvement District
MAILING ADDRESS:
PO Box 4016
Stockton, CA 95204
CONTACT INFORMATION:
[email protected]
(209) 623-1144
WEBSITE:
www.stocktonmiraclemile.com
January 2024
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