Leenisha Ward
Professional Summary
Dynamic and results-oriented Public Information Officer with over eight years of experience in strategic communication, public relations, and community engagement. A third-generation Stockton native with a deep connection to the city and its diverse communities. Proven expertise in crafting transparent and impactful messaging, building meaningful stakeholder relationships, and implementing innovative outreach strategies that empower and engage residents. Passionate about enhancing civic awareness, fostering collaboration, and driving initiatives that highlight Stockton’s rich history and culture.
Key Skills
● Media relations and press release writing
● Strategic public relations and digital communication
● Community outreach and stakeholder collaboration
● Social media management and audience engagement
● Content creation and message development
● Leadership and team coordination
● Proficiency in Salesforce, Google Suite, Excel, Word, and digital analytics tools Professional Experience
Communications Lead August 2024 – Present
Transdev San Francisco, CA
● Spearhead communication strategies that foster transparency between the company and the public. ● Develop and implement multi-channel outreach campaigns to enhance civic engagement and awareness.
● Act as the primary spokesperson for Transdev, managing media inquiries and press relations. ● Leverage social media and digital platforms to amplify key messages, achieving measurable growth in audience reach.
● Collaborate with community groups and organizations to address local needs and execute innovative solutions.
Client Relations Manager December 2019 – July 2024
The REALREAL, Stockon, CA
● Led a team of 15 in crafting effective messaging strategies to improve operational efficiency and stakeholder engagement.
● Designed and executed outreach campaigns that increased public awareness of organizational programs by 25%.
● Reconciled accounts and provided actionable insights to technical and non-technical teams, ensuring accuracy and resolution of complex client concerns.
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Area Sales Manager March 2018- February 2019
Pacific Material Handling Solutions, Stockton, CA
● Managed accounts spanning from Stockton to Fresno, developing relationships with businesses organizations.
● Conducted audience-specific presentations and implemented outreach strategies, resulting in $100,000 in increased revenue during the fiscal year.
● Communicated and presented solutions to clients during meetings, addressing their specific needs and challenges.
Community Outreach and Digital Communication Specialist V olunteer Role, 2017 – 2023 Stockton Pop Warner and American Filipino Organization of Stockton ● Organized and led community initiatives, including cheer camps and outreach programs for underserved youth.
● Created digital content to promote organizational events, achieving increased community participation.
Notable Projects and Achievements
● Community Outreach Campaigns: Designed initiatives that significantly increased public engagement and awareness of local programs.
● Digital Strategy Development: Leveraged digital tools and social media platforms, resulting in a 30% increase in audience reach.
● Stakeholder Collaboration: Facilitated partnerships between organizations and community groups to deliver innovative, impactful projects.
● Youth Empowerment: Directed cheer camps and supported youth programs that foster leadership and teamwork among Stockton’s youth.
● Community Involvement - Volunteer, Boys and Girls Club of Stockton. ● Program Coordinator, Stockton Pop Warner Cheer Camps. ● Contributor, American Filipino Organization of Stockton.
Education
Bachelor of Science in Business Administration
California State University, Monterey Bay | December 2013 ● Member of Black Student Union
● Recipient of Walter and Alameda Academic Scholarship
● Coursework in Strategic Communication, Public Relations, Marketing, and Media Relations References
Available upon request
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