City of Stockton
Public Information Office
City Council Meeting
September 23, 2025
Agend Item 16.2
Public Information Officer
Roles and Responsibilities
The City of Stockton Public Information Officer is a Charter-recognized executive role within the City Manager’s Office. The PIO serves as the City’s official spokesperson, managing all media contact and public information to ensure consistent and accurate communication. In emergencies, the PIO operates as a member of the Emergency Operations Center Command Staff, providing unified messaging that protects public safety. The PIO also oversees the City’s Government Channel and manages federally protected PEG funding dedicated to transparency and communications infrastructure. The PIO ensures that all City information is accessible and ADA-compliant, applying technical expertise to strengthen communications systems and safeguard public trust.
Public Information Officer
Roles and Responsibilities
Media & Public Information: City’s contact for media inquiries, press releases, and fact sheets Emergency Comms: Is spokesperson in crises under FEMA/ICS standards and City policy Transparency & Records: Ensures compliance with the CPRA and Council policy on disclosure Branding & Identity: Oversees consistent use of City logos, branding, and design standards Digital Content: Safeguards accuracy, ADA compliance, and accessibility of City online services Social Media Oversight: Manages City accounts, retention, and coordinated messaging GovTV & PEG Funding: Directs programming and manages federally protected PEG resources Resident Communication: Establishes standards for customer service, and community updates Technology & Process Evaluation: Works with IT Department to evaluate vendor systems, streamline City processes and ensure digital accessibility.
Public Information Officer
Roles and Responsibilities
Why It Matters
• Ensures the City speaks with one voice
• Provides policy compliance (ADA, CPRA, FCC, FEMA)
• Strengthens public trust and transparency
• Builds trust between residents and City Hall
• Ensures accountability and transparency
• Helps residents know what their City is doing and how to access services City of Stockton
Public Information Officer
Tony Mannor
Public Relations, Software Engineer, Designer
12 Years – Private Sector Public Relations
6 Years – Government Public Relations
10 Years – Managing branding and marketing
campaigns for multiple national
clients.
25 Years – Web Application Development
30 Years – Graphic Design & Print Production
20 Years – Corporate Brand Development
7 Years – Mobile Application Development
Additional Skills and experience includes
Videography, Social Media Marketing,
Animation, 3D Modeling, AI Application
Development, Business Development,
Cybersecurity, Information Technology, Data
Analytics, and Database Engineering.
300+ National Awards for Marketing, Brand
Development, Youth Marketing, Graphic
Design and Web Design over 15 years.
OFFICE OF PUBLIC
TRANSPARENCY
INFORMATION & COMMUNICATION
Office of Public Transparency
Information and Communication
The Office of Public Transparency is the capacity through which the City Manager organizes staff to meet transparency and communications obligations. It is a small, specialized team of three professionals working under the Public Information Officer in the City Manager’s Office. This team provides expertise in design, media, and software development, allowing the City to translate complex data and policies into accessible public information. OPTIC also supports ADA website accessibility, evaluates software vendors, and streamlines City processes when asked. By keeping these responsibilities centralized and professionalized, Stockton delivers clear and consistent communication, maintains compliance with legal standards, and strengthens public trust.
The Office of Public Transparency,
Information and Communication transforms
complex government data into accessible
information to create open communication
between Stockton's city government and
residents to build public trust and keep
citizens informed about municipal activities,
spending, and services.
Our Mission
Opening the Doors
and Windows
of City Governance
Our Promise
Office of Public Transparency, Information and
Communication is a promise made by the City of Stockton We must reach the
people where they are.
Online and offline.
Communication
We must provide timely
information to issues
impacting our community.
Information
We must make all legally
available information
accessible to the public
Transparency
Core Values
How will we approach each challenge?
Transparency
01 Accessibility
02 Accountability
03 Innovation
04 Inclusivity
05 Responsiveness
06 The Office of Public Transparency, Information
and Communication (OPTIC) bridges the gap
between Stockton's city government and its
residents through six core values that guide our
mission to transform complex data into accessible
information, foster open communication, and
build public trust through innovative, inclusive,
and accountable transparency initiatives.
The OPTIC Department is the solution to increasing
public transparency, community engagement and
effective government communication.
A C E
B D F
Department
Setup
Foundation
Building
Web Application
Strategy
Development
Initial
Staffing
Content
Strategy
Development
Begin Rollout
of City
Comms Plan
OPTIC Roadmap
Where we start, to where we are heading.
Month 1-3 Month 4-6
Louie
Media Manager
Marianne
Analyst I
Ernestina
Analyst II
The OPTIC team possesses a
combined 45 years of experience in
graphic design, video production,
public relations, web development,
data analytics in the public and
private sector.
OPTIC team
A Mixture of Technology, Design, Innovation and Experience Media Manager
Louie Ambriz
Video Production, Programmer, Accessibility Design
15 Years – UI/UX Front-End Development
25 Years – Graphic Design
12 Years – Web Application Development
10 Years – Project Management
10 Years – Marketing & Brand Development
15 Years – Videography and Photography
15 Years – Experiential and Signage design
Additional Skills and Experience includes
Conference Planning, Social Media Marketing,
Promotional Campaign Development,
Accessibility Design, Print Design, Signage
Design, Documentary Filmmaking, and Team
Leadership.
Notable Projects: Edjoin (CA's largest education
job board), FAST STAART crime reporting app,
and a Stockton documentary series.
Marketing and Social
Media Analyst II
Ernestina Rodriguez
Graphic Design, Video Production, Programmer
16 Years – Video Production
10 Years – Web Development
10 Years – UX/UI Design
16 Years – Graphic Design
10 Years – Motion Graphics Design
8 Years – ADA & Accessibility Design
Additional Skills and experience includes
Videography, Photography, Lighting Design,
Experiential Design, Pre-Press Production,
Audio Engineering, Exhibition Design, and
Livestreaming.
Marketing and Social
Media Analyst I
Marianne Castillo
UI/UX, Social Media, Graphic Design
3 Years – UI/UX Design
5 Years – Graphic Design
3 Years – Software QA
3 Years – Accessibility Design (WCAG)
Notable Projects
PRISM – Online Training Platform for Educators to
support LGTBQ+ students.
EDJOIN Admin – Online job board for HR
professionals in the education industry.
WorkAbility Dashboard – Platform that provides job
training and placement for special education adults.
Additional Skills and experience includes
B.A. Child & Adolescent Development,
Apparel design, Visual Design, Rapid
Prototyping, Interaction Design.
Public, Educational and
Government Access
Public, Educational and Government Access
PEG Programming & Funding in Stockton
• PEG = Public, Educational, and Government Access channels • Supports the City’s Government Channel (GovTV) and public transparency programming managed through the Public Information Office Funded by cable provider fees, not City General Fund dollars Franchise Fee (up to 5%): general use by the City
PEG Fee (1%–3%): restricted by federal law to PEG-related purposes such as GovTV programming, equipment, and communications infrastructure Public, Educational and Government Access
PEG Programming & Funding in Stockton
• Ensures residents have reliable access to:
• City Council meetings
• Public information campaigns
• Emergency updates
• Provides a dedicated, recurring revenue stream that protects transparency, accessibility, and engagement as part of Stockton’s communications ecosystem.
PEG Engineer
Administrative Aide II (Confidential)
Thom Holbrook
Videographer, Video Production, GovTV Engineer
22 Years – Radio and Television Experience
10 Years – Government Public Information
19 Years – Network Television Experience
10 Years – GovTV Streaming Experience
10 Years – Broadcast Engineering
10 Years – Web & Social Media Production
Worked as a Production Assistant of the
television series Babylon 5. Worked for
Comcast Cable Networks, Comcast NBC,
E! Entertainment Television, The Style
Network, G4, and Esquire. Thom also worked
with the camera crew on the feature film Chow
Bella. Thom is nationally recognized as a
television historian.
Tony
PIO
Louie
Media Manager
Thom
Admin Aide II
Marianne
Analyst I
Ernestina
Analyst II
The City of Stockton communications
team comprised of the Public
Information officer, PEG Engineer
and the Office of Public Transparency
possesses a combined 98 years of
experience in graphic design, video
production, public relations, web
development, data analytics in the
public and private sector.
City of Stockton
Communications Team
A Mixture of Technology, Design, Innovation and Experience THANK YOU!
I APPRECIATE YOUR TIME AND ATTENTION
OPTIC
Office of Public Transparency
Information and Communication