Total
INCOME
TBID Assessment 1,900,000.00
Events/Contracts/Misc.Income 10,350.00
Fund Balance from Previous Year 649,000.00
Total Revenue $2,559,350.00
EXPENSES
ADMINISTRATION & OPERATIONS
Administgration & Operations, Office Expenses,
Salaries, Taxes & Benefits $308,030.00
SALES & MARKETING
Marketing/Promotions, Website, Research/Data,
Public Relations, Professional Development,
Printing, Hospitality, Ambassador Program,
Community Sponsorships
762,900.00
Sports/Event Sponsorships, Trade Show Expenses 223,500.00 Events/Contracts 18,500.00
Salaries, Taxes & Benefits - Sales/Marketing
Total Sales & Marketing
Total Expenses
Net Operating Income
TBID Contingency & Renewal - 5%
Remaining Strategic Allocation
Total Other Expenses
Net Other Income
642,600.00
$1,647,500.00
$1,955,530.00
$603,820.00
95,000.00
$508,820.00
603,820.00
(603,820.00)
Net Revenue 0.00
Visit Stockton
Budget Overview
January - December 2026
Note:The fund balance carried into 2026 reflects a combination of timing differences in year end expenses and temporary savings resulting from organizational staffing transitions during 2025. These savings were not the result of reduced programming or marketing investment, but rather a transition period as Visit Stockton repositioned its structure for long term effectiveness. In 2026, these funds will be strategically redeployed to strengthen organizational capacity, advance destination development initiatives, support targeted marketing opportunities, and maintain prudent operating reserves to ensure stability should travel demand or economic conditions fluctuate.
EXHIBIT 2