Downtown
Updated Gateway Design Vocabulary
Shaunn Mendrin
City Council
September 13, 2022
2City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 • Downtown Specific Plan – Adopted 1993
• Considered Gateway Signs and other wayfinding elements • 2005 Murphy Avenue Improvements were approved
• Included new Murphy Avenue Gateway Signs (built 2009) Background
3City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 • 2007 City Staff worked with a consultant on wayfinding signs
• City Council reviewed in 2007, no formal adoption
• 2009 Recession began, project was put on hold
Background
2007 Wayfinding Vocabulary
4City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 • Sunnyvale Town Center Venture LLC acquired Block 18.
• Required to install 2 gateway signs at:
• S. Mathilda Ave. and W. Washington Ave.
• S. Mathilda Ave. and W. McKinley Ave.
Background
5City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 • Capitol Project 826800
• Downtown Wayfinding and Gateways
• Funding for Fiscal Year 2024-25 and Fiscal Year 2025-26 • Coordinated signs and gateway features in the downtown • STC Ventures LLC Submits Gateway Options April 2022
• Online survey conducted in April and May
• Three options to select from
Background
6City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 Option 1 - S. Mathilda Ave. & W. Washington Ave.
7City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 Option 1 - S. Mathilda Ave. & W. McKinley Ave.
8City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 Option 2 - S. Mathilda Ave. & W. Washington Ave.
9City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 Option 2 - S. Mathilda Ave. & W. McKinley Ave.
10City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 Option 3 - S. Mathilda Ave. & W. Washington Ave.
11City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 Option 3 - S. Mathilda Ave. & W. McKinley Ave.
12City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 • Option 3 was most preferred
Complementary with Murphy Avenue Gateways
Stone base
Sloped column element with lattice and back lighting
Complementary color palette
• Option 3 Design Vocabulary
Apply to Capital Project 826800
Wayfinding and Gateways
Creates consistent theme downtown
Survey Results
13City of Sunnyvale – Downtown Gateway Sign Vocabulary – September 2022 Alternatives
Recommendation
1. Design Vocabulary based on Option 3 as a basis for future Downtown Gateway and Wayfinding sign designs.
2. Alternative 1 with modifications.
3. Design Vocabulary based on Option 1 or 2 (with or without modifications) as a basis for future Downtown Gateway and Wayfinding sign designs.
4. Do not approve any of the presented options
Staff Recommendation
Alternative 1: Approve Option 3 Design Vocabulary,
Apply to future Gateways and Wayfinding signs