Cities Index.
Community Events Grant Applications Packet

Community Event and Neighborhood Grant Distribution Subcommittee
December 6, 2022

Document
Community Events Grant Applications Packet
Meeting
December 6, 2022
Body
Community Event and Neighborhood Grant Distribution Subcommittee
Pages
40
Original file
5.3 MB
Text extracted from the city's file for reading and search. Open the original on legistar.granicus.com. That file is the official record.

Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Attachment 5

Page 1 of 40 ends

�!½
Sunnyvale
Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name:

Date(s)/Time(s) of Event:

Duo Duo Project 10th Year Anniversary Gala.

Sept, 2023
Sponsoring Organization(s): Duo Duo Project
Grant Amount Requesting from the City of Sunnyvale: $3,000 (Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name: Andrea Gung
Title: Executive Director
Organization: Duo Duo Project
Email:

Mailing Address:

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Attachment 5

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Attachment 5

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Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event? Attachment 5
Page4 of 40
We plan to rent a venue either from the City of Sunnyvale or from a venue based in Sunnyvale. We will follow all the guidelines and requirements.

8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?
A majority of proceeds is expected to come from corporate sponsorships.

Proceeds are expected to be transferred to the organizing group using corporate checks for clear accountability.

We will provide a detailed report after the event.

We have done several events with the City of Sunnyvale and have used a few city facilities. '"-'- L-. ·- -·- -- ---••---.1. .&..-- -1- ·------1 ... !.J..L .&.L - '°'!.&. ••

9. Please attach a detailed budget for your event including:
• Total expenses
• Anticipated revenue (if applicable)
• Net cost (total expenses less anticipated revenue)
• Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per lndependentSector.org)
• Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
• Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?
We will be obtaining a diverse group of sponsors from tech companies, local businesses, community organizations and individuals donations.

The funding from the city would help us meet our goals
And support a Sunnyvale-based nonprofit organization that is involved in animal welfare. Sunnyvale residents will feel proud that their city supports anti-animal cruelty efforts

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Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Attachment 5

Page 5 of 40 ends

�!½
Sunnyvale
Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name:

Date(s)/Time(s) of Event:

Sunnyvale Pet Parade and Faire
October/29/2023
Sponsoring Organization(s): Duo Duo Project
Grant Amount Requesting from the City of Sunnyvale: $4,000 (Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name: Andrea Gung
Title: Executive Director
Organization: Duo Duo Project
Email:

Mailing Address:

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Attachment 5

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Attachment 5

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Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event? The plan is to work with Sunnyvale DPS.

We will also have many of our volunteers present.

Attachment 5

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8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?
A majority of proceeds is expected to come from corporate sponsorships. All booth/tables for public interaction will be provided to sponsors of various levels of monetary and in-kind support for the event.

Proceeds are expected to be transferred to the organizing group using corporate checks for clear accountability.

Attempts will be made to make as many expenses covered by in-kind donations rather than by disbursement. Those expenses that cannot be provided without monetary--·--· --·---.&.�--- -L-11 L- .&.---•---1 __ _ I�.- - !.&.-.-- L--!- !.- _ -·- ·----1-L--.&.

9. Please attach a detailed budget for your event including:
• Total expenses
• Anticipated revenue (if applicable)
• Net cost (total expenses less anticipated revenue)
• Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per lndependentSector.org)
• Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
• Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?
We will be obtaining a diverse group of sponsors from tech companies, local businesses, community organizations and individuals donations.

The funding from the city will helps us meet our goals and the city's by providing a community event and a service of pet responsibility. Our goal is to make the parade an annual event.

The parade is truly an event where all walks of life of Sunnyvale either on two or four feet can participate. This is a community event where all ages can have fun with their pets and learn the importance of the responsibilities and care of the pets.

There has been three very successful Pet Parades; two held In downtown Sunnyvale where parents and their children participated in the Pet Parade, one held virtually. The

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Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Attachment 5

Page 9 of 40 ends

�!½
Sunnyvale
Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name: Online kickoff for early stage diagnosis of critical illness through skincare Date(s)/Time(s) of Event: 2/ 1 /2023-5/30/2023
Sponsoring Organization(s): Future Laboratories
Grant Amount Requesting from the City of Sunnyvale: $15000 (Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name: Elizabeth Howard
Title: Development Director
Organization: Future Laboratories & iUNO
Email:

Mailing Address:

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Attachment 5

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Attachment 5

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Attachment 5

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Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Attachment 5

Page 13 of 40 ends

�\I�
Sunnyvale
Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Oft in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name: Sunnyvale 2023 Diwali Festival
Date(s)/Time(s) of Event: October 7, 2022
Sponsoring Organization(s): South Asian Cultural Association Of Sunnyvale Grant Amount Requesting from the City of Sunnyvale: s8000 (Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name: Indira Patil
Title: President
Organization: South Asian Cultural Association Of Sunnyvale Email:

Mailing Address:

Page 1 of 4 ends

Event Details

1. Please describe your event (you may attach additional details or supporting documentation).

The event is a celebration of Diwali, "Festival of Lights". It includes:
* cultural performances like music and dance,
Attachment 5

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* Kids Zone activities including coloring, lamp painting, live art demo and magic show, * vendors selling South Asian clothes, handicrafts and jewelry * food for sale from food trucks and possibly local restaurants

2. Have you held this event before? If so, when and where? This event was held on October 30, 2021 and October 15, 2022. It was held in the Sunnyvale Community Center both times.

3. How does your event encourage a celebration of community, including the character, diversity, and quality of Sunnyvale? How does it provide vitality and identity to the community?
South Asian Cultural Association of Sunnyvale (SACAS) was formed to highlight cultural diversity and promote inclusion in the city of Sunnyvale.

Diwali is a festival of lights and one of the major festivals celebrated in India and other South Asian countries.

Diwali symbolizes the spiritual "victory of light over darkness, good over evil, and knowledge over ignorance".

Given the large number of people settled in Sunnyvale of South Asian descent, this celebration promotes camaraderie among this community and solidarity with other cultures and enriches the quality of life for all residents in our community.

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Marketing & Promotion
Attachment 5

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4. Is your event citywide or targeted to a particular neighborhood, demographic or geographic area? If targeted, describe your target audience? How many people do you expect to attend your event, how did you arrive at this estimate? This is an event open to all who wish to attend. There is no specific target audience; the wide range of activities ensures that it is appealing to a broad range of people.

Expect 3000+ people to attend; this is rough estimate based on the capacity of the parking lots of Sunnyvale Community center and duration of the event.

5. Please describe your marketing plan, including the type of advertisements to be used and where they will be placed. Also, indicate if you wish to incorporate the City's local access channel, KSUN 15 in your advertising. Please attach additional sheets as needed to fully describe your marketing plan.

The event will be marketed via:
1) Meta advertising
2) eventbrite and sulekha sites
3) printed flyers at local libraries and businesses
4) social media postings on Facebook, Nextdoor etc.

Organization Information

6. Please describe your organization's mission and goals, as well as information about your membership and total organizational budget, if applicable {feel free to attach literature about your organization). Please attach your organization's most recent financial statements if available.

South Asian Cultural Association of Sunnyvale (SACAS) was formed to highlight cultural diversity and promote inclusion in the city of Sunnyvale. This is a completely volunteer led organization. The dynamic pool of volunteers and the four board members are the members of this organization; there are no explicit membership requirements.

There is no yearly budget; budget is allocated per event.

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Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event? Attachment 5

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For the 2022 event, we made sure that day-of-event rules and restrictions with respect to garbage, recycling and environment, safety, fire prevention, DPS presence etc. were all followed by undergoing inspections, hiring appropriate teams ( e.g. to ensure zero-waste) and getting all relevant permits (e.g Event day and food permit).

We will follow all these rules and get all the permits again for 2023 to ensure a well-planned and safe event.

8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?
For both the 2021 and 2022 events, we were more than adequately funded through grants and sponsorships. The 2021 financial statement will demonstrate this as well.

9. Please attach a detailed budget for your event including:
• Total expenses
• Anticipated revenue (if applicable)
• Net co�t (total expenses less anticipated revenue)
• Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per lndependentSector.org)
• Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
• Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?
We are requesting grant funding from the city to partially support the expenses for Diwali 2023 event. The rest of the funding will come from corporate and other sponsorships, as was the case for 2021 and 2022.

Page 4 of 4 ends

Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by S p.m.

Attachment 5

Page 17 of 40 ends

�"'�
Sunnyvale
Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name: Sunnyvale 2023 Hali Festival
Date(s)/Time(s) of Event: March 25, 2023 (tentative)
Sponsoring Organization(s): South Asian Cultural Association Of Sunnyvale Grant Amount Requesting from the City of Sunnyvale: s4000 {Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name: Indira Patil
Title: President
Organization: South Asian Cultural Association Of Sunnyvale Email:

Mailing Address:

Page 1 of 4 ends

Event Details

1. Please describe your event (you may attach additional details or supporting documentation).

The event is a celebration of Holi, "Festival of Colors". It includes:
* OJ music based dance for all the participants
* vendors selling South Asian clothes, handicrafts and jewelry * food for sale from food trucks and possibly local restaurants * participants play with water and organic colors

2. Have you held this event before? If so, when and where? This is the first time the festival will be held.

Attachment 5

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3. How does your event encourage a celebration of community, including the character, diversity, and quality of Sunnyvale? How does it provide vitality and identity to the community?
South Asian Cultural Association of Sunnyvale (SACAS) was formed to highlight cultural diversity and promote inclusion in the city of Sunnyvale.

Holi is a festival of colors and is celebrated to welcome spring. It is also celebrated as a new beginning where people can release all their inhibitions and start fresh. In this spirit, people daub color powders and douse each other with water, creating a playful exchange and lots of fun.

Given the large number of people settled in Sunnyvale of South Asian descent, this celebration promotes camaraderie among this community and solidarity with other cultures and enriches the quality of life for all residents in our community.

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Marketing & Promotion
Attachment 5

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4. Is your event citywide or targeted to a particular neighborhood, demographic or geographic area? If targeted, describe your target audience? How many people do you expect to attend your event, how did you arrive at this estimate? This is an event open to all who wish to attend. There is no specific target audience; the range of activities ensures that it is appealing to a broad range of people.

Expect 800+ people to attend; this is rough estimate based on the duration of the event.

5. Please describe your marketing plan, including the type of advertisements to be used and where they will be placed. Also, indicate if you wish to incorporate the City's local access channel, KSUN 15 in your advertising. Please attach additional sheets as needed to fully describe your marketing plan.

The event will be marketed via:
1) Meta advertising
2) eventbrite and sulekha sites
3) printed flyers at local libraries and businesses
4) social media postings on Facebook, Nextdoor etc.

Organization Information

6. Please describe your organization's mission and goals, as well as information about your membership and total organizational budget, if applicable (feel free to attach literature about your organization). Please attach your organization's most recent financial statements if available.

South Asian Cultural Association of Sunnyvale (SAGAS) was formed to highlight cultural diversity and promote inclusion in the city of Sunnyvale. This is a completely volunteer led organization. The dynamic pool of volunteers and the four board members are the members of this organization; there are no explicit membership requirements.

There is no yearly budget; budget is allocated per event.

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Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event? Attachment 5

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We will honor all day-of-event rules and restrictions with respect to garbage, recycling and environment, safety, fire prevention, DPS presence etc. by undergoing inspections, hiring appropriate teams (e.g. to ensure zero-waste) and getting all relevant permits (e.g Event day and food permit).

8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?
For both the 2021 and 2022 Diwali events, we were more than adequately funded through grants and sponsorships. The 2021 financial statement will demonstrate this as well. We will ensure the same for this 2023 Holi celebration.

9. Please attach a detailed budget for your event including:
• Total expenses
• Anticipated revenue (if applicable)
• Net cost (total expenses less anticipated revenue)
• Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per fndependentSector.org)
• Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
• Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?
We are requesting grant funding from the city to partially support the expenses for Hali 2023 event. The rest of the funding will come from corporate and other sponsorships.

Page 4 of 4 ends

Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name:

Date(s)/Time(s) of Event:

Sponsoring Organization(s):

Grant Amount Requesting from the City of Sunnyvale: $
(Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name:

Title:

Organization:

Email:

Mailing Address:

Attachment 5

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Holiday Tree Lighting
December 2, 2023 / 5:00PM - 7:30PM
Sunnyvale Downtown Association
2,500.00
Michael Johnson
Executive Director
Sunnyvale Downtown Association

Event Details

1. Please describe your event (you may attach additional details or supporting documentation).

2. Have you held this event before? If so, when and where?

3. How does your event encourage a celebration of community, including the character, diversity, and quality of Sunnyvale? How does it provide vitality and identity to the community?
Attachment 5

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On the first Saturday of December, the Holiday Tree Lighting Celebration brings together the families and community of Sunnyvale to celebrite the holiday season. The tree is brought to life once lit by the city's Mayor. People have an option to have photos taken at our sponsored photo booth. Photos are also available for electronic distribution. This is a free event open to families, couples and community residence. The event will take place on Historic Murphy Avenue and kicks off the holiday season with an array of lights, photos, performances, and great memories!
We have held this event for over the past 20 years. It takes place the first Saturday of December in Sunnyvale Downtown.

We encourage participation from our community by hosting choirs and bands from various local schools such as, Columbia Middle School, Fremont High School, and Homestead High School. These organizations bring their own entourage of faculty and family for a festive, family event. We also have the local dance company, DANCE ATTACK!, who performs as part of our celebration. We welcome our community to come celebrate and kick off of the holiday season with us.

Marketing & Promotion

4. Is your event citywide or targeted to a particular neighborhood, demographic or geographic area? If targeted, describe your target audience? How many people do you expect to attend your event, how did you arrive at this estimate?

5. Please describe your marketing plan, including the type of advertisements to be used and where they will be placed. Also, indicate if you wish to incorporate the City’s local access channel, KSUN 15 in your advertising. Please attach additional sheets as needed to fully describe your marketing plan.Organization Information

6. Please describe your organization’s mission and goals, as well as information about your membership and total organizational budget, if applicable (feel free to attach literature about your organization). Please attach your organization’s most recent financial statements if available.

Attachment 5

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Our event is held on Historic Murphy Avenue in Downtown Sunnyvale. It is an opportunity for everyone who is interested to enjoy the festivities with neighbors, family and friends in a fun community celebration. We expect around 300 people to attend this event if the weather permits, based on previous years.

There will be posters and postcards distributed throughout the city of Sunnyvale at high foot traffic locations. Our website www.sunnyvaledowntown.org will provide information on our events page. We also share information via our social channels and Eventbrite.

The Sunnyvale Downtown Association (SDA) is a non-profit, membership based, organization whose mission is to promote, advocate, and enhance the vitality of Downtown Sunnyvale. The association is funded by the business improvement district fees, sponsorships, city funds, and revenue producing events.

The SDA serves as the voice of the downtown by advocating for policies, programs, and events that support the economic growth of the Downtown.The SDA performs as the marketing arm and ambassador for the Downtown and the City of Sunnyvale. We produce broad-appeal events that supplement the individual businesses marketing efforts. This colabration brings attention and community engagement to the SDA Business Improvement District.

Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event?

8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?

9. Please attach a detailed budget for your event including:
x Total expenses
x Anticipated revenue (if applicable)
x Net cost (total expenses less anticipated revenue)
x Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per IndependentSector.org)
x Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
x Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?

Attachment 5

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This event will require the same level of detailed, planning and production that all of our events receive. From set up to tear down, every job has been staged, scripted, and staffed. The SDA has demonstrated over 20 years of delivering fun community events.

Our goal is to exceed expectations at every corner!
To start, this event is a non-income generating event. All proceeds are generated via sponsors, city funds, and community grants. This is a give-back to the community, which strives to bring all community residents together to celebrate the holiday season.

These events provide a beverage booth to generate revenue from alcohol sales in addition to city funding, Business Improvement Districts fees, and community sponsorships. We are able to maintain the overall operational costs for these events.

Community sponsorships are never guaranteed. We work to ensure a financially funded events each season.

Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name:

Date(s)/Time(s) of Event:

Sponsoring Organization(s):

Grant Amount Requesting from the City of Sunnyvale: $
(Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name:

Title:

Organization:

Email:

Mailing Address:

Attachment 5

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Holiday Tree Lighting
December 2, 2023 / 5:00PM - 7:30PM
Sunnyvale Downtown Association
2,500.00
Michael Johnson
Executive Director
Sunnyvale Downtown Association

Event Details

1. Please describe your event (you may attach additional details or supporting documentation).

2. Have you held this event before? If so, when and where?

3. How does your event encourage a celebration of community, including the character, diversity, and quality of Sunnyvale? How does it provide vitality and identity to the community?
Attachment 5

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On the first Saturday of December, the Holiday Tree Lighting Celebration brings together the families and community of Sunnyvale to celebrite the holiday season. The tree is brought to life once lit by the city's Mayor. People have an option to have photos taken at our sponsored photo booth. Photos are also available for electronic distribution. This is a free event open to families, couples and community residence. The event will take place on Historic Murphy Avenue and kicks off the holiday season with an array of lights, photos, performances, and great memories!
We have held this event for over the past 20 years. It takes place the first Saturday of December in Sunnyvale Downtown.

We encourage participation from our community by hosting choirs and bands from various local schools such as, Columbia Middle School, Fremont High School, and Homestead High School. These organizations bring their own entourage of faculty and family for a festive, family event. We also have the local dance company, DANCE ATTACK!, who performs as part of our celebration. We welcome our community to come celebrate and kick off of the holiday season with us.

Marketing & Promotion

4. Is your event citywide or targeted to a particular neighborhood, demographic or geographic area? If targeted, describe your target audience? How many people do you expect to attend your event, how did you arrive at this estimate?

5. Please describe your marketing plan, including the type of advertisements to be used and where they will be placed. Also, indicate if you wish to incorporate the City’s local access channel, KSUN 15 in your advertising. Please attach additional sheets as needed to fully describe your marketing plan.Organization Information

6. Please describe your organization’s mission and goals, as well as information about your membership and total organizational budget, if applicable (feel free to attach literature about your organization). Please attach your organization’s most recent financial statements if available.

Attachment 5

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Our event is held on Historic Murphy Avenue in Downtown Sunnyvale. It is an opportunity for everyone who is interested to enjoy the festivities with neighbors, family and friends in a fun community celebration. We expect around 300 people to attend this event if the weather permits, based on previous years.

There will be posters and postcards distributed throughout the city of Sunnyvale at high foot traffic locations. Our website www.sunnyvaledowntown.org will provide information on our events page. We also share information via our social channels and Eventbrite.

The Sunnyvale Downtown Association (SDA) is a non-profit, membership based, organization whose mission is to promote, advocate, and enhance the vitality of Downtown Sunnyvale. The association is funded by the business improvement district fees, sponsorships, city funds, and revenue producing events.

The SDA serves as the voice of the downtown by advocating for policies, programs, and events that support the economic growth of the Downtown.The SDA performs as the marketing arm and ambassador for the Downtown and the City of Sunnyvale. We produce broad-appeal events that supplement the individual businesses marketing efforts. This colabration brings attention and community engagement to the SDA Business Improvement District.

Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event?

8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?

9. Please attach a detailed budget for your event including:
x Total expenses
x Anticipated revenue (if applicable)
x Net cost (total expenses less anticipated revenue)
x Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per IndependentSector.org)
x Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
x Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?

Attachment 5

Page 28 of 40 ends

This event will require the same level of detailed, planning and production that all of our events receive. From set up to tear down, every job has been staged, scripted, and staffed. The SDA has demonstrated over 20 years of delivering fun community events.

Our goal is to exceed expectations at every corner!
To start, this event is a non-income generating event. All proceeds are generated via sponsors, city funds, and community grants. This is a give-back to the community, which strives to bring all community residents together to celebrate the holiday season.

These events provide a beverage booth to generate revenue from alcohol sales in addition to city funding, Business Improvement Districts fees, and community sponsorships. We are able to maintain the overall operational costs for these events.

Community sponsorships are never guaranteed. We work to ensure a financially funded events each season.

Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Attachment 5

Page 29 of 40 ends

�I½
Sunnyvale
Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name: Music & Dining Nights (*16 events)
Date(s)/Time(s) of Event:

May 3 - June 29, 2023 / Wednesdays and Thursdays from 6pm - 8pm Sponsoring Organization(s): Sunnyvale Downtown Association Grant Amount Requesting from the City of Sunnyvale: s2,000.00 (Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name: Michael Johnson
Title: Executive Director
Organization: Sunnyvale Downtown Association (SDA)
Email:

Mailing Address:

Page 1 of 4 ends

Attachment 5

Page 30 of 40 ends

Attachment 5

Page 31 of 40 ends

Attachment 5

Page 32 of 40 ends

Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name:

Date(s)/Time(s) of Event:

Sponsoring Organization(s):

Grant Amount Requesting from the City of Sunnyvale: $
(Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name:

Title:

Organization:

Email:

Mailing Address:

Attachment 5

Page 33 of 40 ends

Holiday Tree Lighting
December 2, 2023 / 5:00PM - 7:30PM
Sunnyvale Downtown Association
2,500.00
Michael Johnson
Executive Director
Sunnyvale Downtown Association

Event Details

1. Please describe your event (you may attach additional details or supporting documentation).

2. Have you held this event before? If so, when and where?

3. How does your event encourage a celebration of community, including the character, diversity, and quality of Sunnyvale? How does it provide vitality and identity to the community?
Attachment 5

Page 34 of 40 ends

On the first Saturday of December, the Holiday Tree Lighting Celebration brings together the families and community of Sunnyvale to celebrite the holiday season. The tree is brought to life once lit by the city's Mayor. People have an option to have photos taken at our sponsored photo booth. Photos are also available for electronic distribution. This is a free event open to families, couples and community residence. The event will take place on Historic Murphy Avenue and kicks off the holiday season with an array of lights, photos, performances, and great memories!
We have held this event for over the past 20 years. It takes place the first Saturday of December in Sunnyvale Downtown.

We encourage participation from our community by hosting choirs and bands from various local schools such as, Columbia Middle School, Fremont High School, and Homestead High School. These organizations bring their own entourage of faculty and family for a festive, family event. We also have the local dance company, DANCE ATTACK!, who performs as part of our celebration. We welcome our community to come celebrate and kick off of the holiday season with us.

Marketing & Promotion

4. Is your event citywide or targeted to a particular neighborhood, demographic or geographic area? If targeted, describe your target audience? How many people do you expect to attend your event, how did you arrive at this estimate?

5. Please describe your marketing plan, including the type of advertisements to be used and where they will be placed. Also, indicate if you wish to incorporate the City’s local access channel, KSUN 15 in your advertising. Please attach additional sheets as needed to fully describe your marketing plan.Organization Information

6. Please describe your organization’s mission and goals, as well as information about your membership and total organizational budget, if applicable (feel free to attach literature about your organization). Please attach your organization’s most recent financial statements if available.

Attachment 5

Page 35 of 40 ends

Our event is held on Historic Murphy Avenue in Downtown Sunnyvale. It is an opportunity for everyone who is interested to enjoy the festivities with neighbors, family and friends in a fun community celebration. We expect around 300 people to attend this event if the weather permits, based on previous years.

There will be posters and postcards distributed throughout the city of Sunnyvale at high foot traffic locations. Our website www.sunnyvaledowntown.org will provide information on our events page. We also share information via our social channels and Eventbrite.

The Sunnyvale Downtown Association (SDA) is a non-profit, membership based, organization whose mission is to promote, advocate, and enhance the vitality of Downtown Sunnyvale. The association is funded by the business improvement district fees, sponsorships, city funds, and revenue producing events.

The SDA serves as the voice of the downtown by advocating for policies, programs, and events that support the economic growth of the Downtown.The SDA performs as the marketing arm and ambassador for the Downtown and the City of Sunnyvale. We produce broad-appeal events that supplement the individual businesses marketing efforts. This colabration brings attention and community engagement to the SDA Business Improvement District.

Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event?

8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?

9. Please attach a detailed budget for your event including:
x Total expenses
x Anticipated revenue (if applicable)
x Net cost (total expenses less anticipated revenue)
x Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per IndependentSector.org)
x Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
x Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?

Attachment 5

Page 36 of 40 ends

This event will require the same level of detailed, planning and production that all of our events receive. From set up to tear down, every job has been staged, scripted, and staffed. The SDA has demonstrated over 20 years of delivering fun community events.

Our goal is to exceed expectations at every corner!
To start, this event is a non-income generating event. All proceeds are generated via sponsors, city funds, and community grants. This is a give-back to the community, which strives to bring all community residents together to celebrate the holiday season.

These events provide a beverage booth to generate revenue from alcohol sales in addition to city funding, Business Improvement Districts fees, and community sponsorships. We are able to maintain the overall operational costs for these events.

Community sponsorships are never guaranteed. We work to ensure a financially funded events each season.

Community Events Grant Program Application
Calendar Year 2023
Application Deadline: October 21, 2022, by 5 p.m.

Thank you for your interest in the Community Events Grant Program. Please make sure you thoroughly review the grant guidelines and eligibility criteria to determine if your group qualifies for funding. Grant decisions are based upon a competitive review process; this application and any attachments are intended to be the primary subject of evaluating your grant proposal. The City will accept applications through October 21, 2022, by 5 p.m. Applicants will be notified of award decisions in January 2023.

Completed applications may be submitted in the following ways:

Mail or Drop Off in Person:

Sunnyvale Community Center (Recreation Center Front Desk) Attn: Community Services Administration
550 E. Remington Dr., Sunnyvale CA 94087
Email: [email protected]
For questions, email [email protected] or call 408-730-7599.

Event Name:

Date(s)/Time(s) of Event:

Sponsoring Organization(s):

Grant Amount Requesting from the City of Sunnyvale: $
(Amount cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time.)
Authorized Representative Information
Name:

Title:

Organization:

Email:

Mailing Address:

Attachment 5

Page 37 of 40 ends

Holiday Tree Lighting
December 2, 2023 / 5:00PM - 7:30PM
Sunnyvale Downtown Association
2,500.00
Michael Johnson
Executive Director
Sunnyvale Downtown Association

Event Details

1. Please describe your event (you may attach additional details or supporting documentation).

2. Have you held this event before? If so, when and where?

3. How does your event encourage a celebration of community, including the character, diversity, and quality of Sunnyvale? How does it provide vitality and identity to the community?
Attachment 5

Page 38 of 40 ends

On the first Saturday of December, the Holiday Tree Lighting Celebration brings together the families and community of Sunnyvale to celebrite the holiday season. The tree is brought to life once lit by the city's Mayor. People have an option to have photos taken at our sponsored photo booth. Photos are also available for electronic distribution. This is a free event open to families, couples and community residence. The event will take place on Historic Murphy Avenue and kicks off the holiday season with an array of lights, photos, performances, and great memories!
We have held this event for over the past 20 years. It takes place the first Saturday of December in Sunnyvale Downtown.

We encourage participation from our community by hosting choirs and bands from various local schools such as, Columbia Middle School, Fremont High School, and Homestead High School. These organizations bring their own entourage of faculty and family for a festive, family event. We also have the local dance company, DANCE ATTACK!, who performs as part of our celebration. We welcome our community to come celebrate and kick off of the holiday season with us.

Marketing & Promotion

4. Is your event citywide or targeted to a particular neighborhood, demographic or geographic area? If targeted, describe your target audience? How many people do you expect to attend your event, how did you arrive at this estimate?

5. Please describe your marketing plan, including the type of advertisements to be used and where they will be placed. Also, indicate if you wish to incorporate the City’s local access channel, KSUN 15 in your advertising. Please attach additional sheets as needed to fully describe your marketing plan.Organization Information

6. Please describe your organization’s mission and goals, as well as information about your membership and total organizational budget, if applicable (feel free to attach literature about your organization). Please attach your organization’s most recent financial statements if available.

Attachment 5

Page 39 of 40 ends

Our event is held on Historic Murphy Avenue in Downtown Sunnyvale. It is an opportunity for everyone who is interested to enjoy the festivities with neighbors, family and friends in a fun community celebration. We expect around 300 people to attend this event if the weather permits, based on previous years.

There will be posters and postcards distributed throughout the city of Sunnyvale at high foot traffic locations. Our website www.sunnyvaledowntown.org will provide information on our events page. We also share information via our social channels and Eventbrite.

The Sunnyvale Downtown Association (SDA) is a non-profit, membership based, organization whose mission is to promote, advocate, and enhance the vitality of Downtown Sunnyvale. The association is funded by the business improvement district fees, sponsorships, city funds, and revenue producing events.

The SDA serves as the voice of the downtown by advocating for policies, programs, and events that support the economic growth of the Downtown.The SDA performs as the marketing arm and ambassador for the Downtown and the City of Sunnyvale. We produce broad-appeal events that supplement the individual businesses marketing efforts. This colabration brings attention and community engagement to the SDA Business Improvement District.

Event Logistics and Budget

7. What steps are you taking to ensure a well-planned, safe event?

8. Describe controls you have in place to ensure your event will be cost-effective with strong financial management and effective overall event management? How has your organization demonstrated these qualities in the past?

9. Please attach a detailed budget for your event including:
x Total expenses
x Anticipated revenue (if applicable)
x Net cost (total expenses less anticipated revenue)
x Volunteer assistance (1. List volunteer roles/tasks and the number of hours anticipated; 2. Multiply volunteer hours by $35.56, the California volunteer rate per IndependentSector.org)
x Any expenses you expect to be donated/in-kind (include an estimated dollar value of each donated/in-kind expense in your budget)
x Funding amount being requested from City of Sunnyvale (cannot exceed 40 percent of total expenses, including the value of in-kind/donated services but excluding the value of volunteer time).

10. How will you obtain the remaining funding for your event? Why are you requesting grant funding from the City?

Attachment 5

Page 40 of 40 ends

This event will require the same level of detailed, planning and production that all of our events receive. From set up to tear down, every job has been staged, scripted, and staffed. The SDA has demonstrated over 20 years of delivering fun community events.

Our goal is to exceed expectations at every corner!
To start, this event is a non-income generating event. All proceeds are generated via sponsors, city funds, and community grants. This is a give-back to the community, which strives to bring all community residents together to celebrate the holiday season.

These events provide a beverage booth to generate revenue from alcohol sales in addition to city funding, Business Improvement Districts fees, and community sponsorships. We are able to maintain the overall operational costs for these events.

Community sponsorships are never guaranteed. We work to ensure a financially funded events each season.

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