General Plan Goals Policies
Chapter – 2: Community Vision
Citywide Vision Goals
IX. Dynamic Downtown: To create and support a strong and attractive traditional downtown which serves as the community’s central marketplace, common gathering place and symbolic center. The vitality and attractiveness of Sunnyvale are not reflected in its Downtown today. Vacant storefronts and a shuttered mall suggest a distressed community, lacking in positive identity. It is clear that both the desire of the public and the demand of the market are to recreate a traditional downtown of shops, restaurants, offices and residences, as a common gathering place, central market place and symbolic center for the City of Sunnyvale
X. Robust Economy: To retain, attract and support strong and innovative businesses, which provide quality jobs for the City’s workforce, tax revenue to support public services, and a positive reputation for Sunnyvale as a center of creativity and productivity.
C
hapter – 3: Landuse and Transportation
GOAL LT-12 A BALANCED ECONOMIC BASE DEVELOP A BALANCED ECONOMIC
BASE THAT CAN RESIST DOWNTURNS OF ANY ONE INDUSTRY AND PROVIDES REVENUE FOR CITY SERVICES.
POLICY LT-12.6 CREATE A STRONG, IDENTIFIABLE DOWNTOWN THAT OFFERS REGIONAL AND CITYWIDE SHOPPING OPPORTUNITIES AND ENTERTAINMENT.
LT-1.2a Promote transit-oriented and mixed-use development near transit centers such as Lawrence Station, Downtown, and El Camino Real and in neighborhood villages.
POLICY LT-11.3 PROMOTE BUSINESS OPPORTUNITIES AND BUSINESS RETENTION IN SUNNYVALE.
LT-11.3a Encourage conveniently located retail, restaurant, and other supportive land uses near business areas.
POLICY LT-12.4 ATTRACT AND RETAIN A DIVERSITY OF COMMERCIAL
ENTERPRISES AND INDUSTRIAL USES TO SUSTAIN AND BOLSTER THE LOCAL ECONOMY AND PROVIDE A RANGE OF JOB OPPORTUNITIES.
LT-12.4a Promote a variety of commercial, retail, and industrial uses, including neighborhood shopping, general business, office, clean technology, and industrial/ research and development.
Attachment 3
POLICY LT-12.8 PROVIDE QUALITY NEIGHBORHOOD, COMMUNITY, AND REGIONAL RETAIL CENTERS/USES TO MEET THE NEEDS OF RESIDENTS.
POLICY LT-12.9 CONSIDER THE IMPORTANCE OF TAX GENERATION (RETAIL,
HOTEL, AUTO, AND BUSINESS-TO-BUSINESS USES) TO SUPPORT THE FISCAL HEALTH OF THE COMMUNITY AND TO FUND MUNICIPAL SERVICES.
LT-11.3a Encourage conveniently located retail, restaurant, and other supportive land uses near business areas.
Attachment 3