March 19, 2024
Environmental Services Department
Climate Action Playbook Amendments &
Draft Game Plan 2028
City Council Study Session
2City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Agenda
Community Feedback
• Approach, attendance and publicity methods
Draft Game Plan 2028
• Summary of changes to Draft and responses to questions 3City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – October 2023 Community Feedback
4City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Outreach and Engagement
•October 30 – December 31
In Person
Youth Workshop Community Workshop #2
Online
Community Workshop #1
Other Groups’ Meetings
Survey
Hybrid
Business Workshop
Existing Meetings
5City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Meetings and Workshops Participants Participation Type
Workshop Activities Presentations
Council Study Session 7 - 7
Livable Sunnyvale 20 - 20
Youth Workshop 16 16 -
Neighborhood Association 22 - 22
Moffett Park Business Group Board of
Directors 8 - 8
Business Workshop 8 8 -
Joint Study Session (BPAC, Planning and
Sustainability Commission)
23 - 23
General Public Workshop 19 19 -
Online Community Workshop 10 10 -
TOTAL 140 53 87
Meeting Participation
6City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Online Survey + Outreach
Surveys Visitors Responses
English 258 51
Spanish 506 0
TOTAL 764 51
Events Reach
National Night Out 111
State of the City 2023 65
Diwali Festival 258
Pet Parade 95
TOTAL 529
Open City Hall Online Survey
The English version was available
from October 31 to December 31.
The Spanish version was available
from November 27 to December 31.
Community Events
ESD Staff promoted the upcoming
release of the Draft Game Plan 2028
and directed community members
to SunnyvaleClimateAction.org.
7City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Publicity
Bay Area News Group
Ad
1 Ad 665,265 Impressions
184 Clicks
City Facebook Ad 1 Ad 18,702 Impressions
134 Clicks
Update Sunnyvale 2 Articles 4,220 Opens, 401 Clicks
4,012 Opens, 522 Clicks
Sustainable Sunnyvale
Newsletter 2 Articles 1,159 Opens, 143 Clicks
1,160 Opens, 108 Clicks
Climate Action
Playbook Newsletter 2 Articles 1,806 Subscribers
744 Opens
Library Newsletter 1 Article 51,652 Subscribers
16,012 Opens
Environment
Services Facebook 10 Posts
1,171
Impressions
45 Engagements
City Facebook 3 Posts 16 Engagements
Environmental
Services Instagram 9 Posts 579 Impressions
88 Engagements
Nextdoor 3 Posts 1,313
Impressions
Digital Ads and Newsletters Social Media Posts
8City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Publicity
4% 1%
6%
24%
4%7%
3%
49%
City of Sunnyvale Facebook
ESD Facebook or Instagram
City website or calendar
Sustainable Sunnyvale Newsletter
Update Sunnyvale Newsletter
Post card
Horizon
*Other
Fremont and Homestead High
School Environmental Science
classes and clubs
15 contacts emailed
Sunnyvale and Cupertino
Elementary and Middle Schools 15 contacts emailed
Homestead High School
Morning Announcements and
Emailed to all students
2,430 students
reached
PeachJar 4,633 Impressions
388 Views
Fremont High School 1 email, 2,172 Reach
Horizon 1 Article 63,693 Reach
Post Card 1 Postcard 71,697 Reach
Youth Focused Outreach Mass Mailings
N = 67
Source: Online Survey +
workshops
How Attendees Heard about Events
9City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Quantitative
• Rating of Moves as Most
Enthusiastic for and Most
Concerned about
- Red Light, Green Light
exercise
- Rating structure in online
survey
Qualitative
• Comments regarding each
participant’s chosen rating
- Red Light, Green Light exercise,
comments in survey
• Comments regarding enthusiasm,
concern, and ideas for
implementation of Moves
- Rose, Bud, Thorn exercise
Feedback Activities and Methods
10City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Community Feedback
4.A – Expand waste
reduction campaign
4.J – Streamline water
system permits
1.A – Support SVCE’s
programs
6.C – Restore tidal/salt
marshes
4.L* – Urban Forest
Management Plan
0% 25% 50% 75% 100%
2.D – Streamline building
electrification
2.K – Enforce electrification
ordinance
2.H – Conduct study for NG
end-of-flow feasibility
2.G – Adopt electrification
ordinance
3.A – Identify areas to lower
vehicle use
0% 25% 50% 75% 100%
Most Enthusiasm Most Concern
*Move 4.L is now Move 4.M
11City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Concerns with Building Electrification
Outright ban on natural gas, government control and no alterative options Adopting an ordinance without public input
Diversity in fuel supply
Grid capacity and panel upgrades
Concerns with Strategies to Discourage Vehicle Use
Restrictions on parking
Allowing more ride share
Focus should be on increasing transit and active transportation options Responses to Concerns
12City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Changes to Draft Game Plan 2028
Removed Move referencing Green Prime and added supporting language to Move 1.A
Clarified electrification ordinance options and aligned Move language preparing Sunnyvale for implementation of BAAQMD Rules 4 and 6.
VMT metrics for 2030 and 2045 were re-evaluated to increase VMT reduction. Original Playbook metrics re-established for VMT. One Move for VMT metric tracking added.
Added Move 4.L regarding efforts to pursue recycled water expansion and advanced recycled water production.
13City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – October 2023 Draft Game Plan 2028 Updates
14City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Playbook Amendments
• From 80% by 2050 to 85% by 2045
State’s New Carbon Neutrality Target
• Requires alignment to State 2045 target
• Provides CDD with checklist to streamline CEQA GHG evaluation CEQA Streamlining Requirements
• New Play Metrics
• Addition of Play 3.4: Decarbonize off-road equipment and vehicles Updated forecasts for 56% by 2030
15City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Updated Playbook Metrics
2030 2045
Strategy 1: Promoting Clean Electricity
% Participation in Clean Electricity 100% 100%
% Electric Load from Solar 3% 5%
% Electricity Demand in Local Battery Storage 2% 5%
Strategy 2: Decarbonizing Buildings
% Reduction in Residential Natural Gas Use * 44% 92%
% Reduction in Non-residential Natural Gas Use * 38% 86% % All-electric New Buildings 100% 100%
Strategy 3: Decarbonizing Transportation and Sustainable Land Use % Reduction in Vehicle Miles Traveled (VMT) per person 20% (20%) 25% (25%) % On-road Zero Emission Vehicle Adoption 42% (25%) 90% (75%) % Off-road Zero Emission Equipment Adoption * 30% 75%
Strategy 4: Managing Resources Sustainably
% Reduction in Landfill Organics * 75% 75%
Reduce Landfilled Garbage (Pounds per person per day) 1 lb < 1 lb Notes:
* (orange) New or Updated
Metric with Target
% (green) Target increased
from last Playbook
% (blue) Target reduced
from last Playbook
Previous target in
parenthesis
16City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Updated Forecast
2045 Gap
(266,717) MT CO2e
2030 Target Met
(58% below 1990 levels)
441,846 MT CO2e
2045 Target
(85% below 1990 levels)
150,629 MT CO2e
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2008 2019 2025 2030 2035 2040 2045
GHG Emissions (MT CO2e)
1990 Baseline
State 2030 Target
Game Plan 2028 Reductions
Sunnyvale Target Pathway
17City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Breakdown of Game Plan 2028 Reductions by Play
Play 1.1, 1%
Play 2.2
26%
Play 2.3
18%
Play 3.1, 16%
Play 3.3
24%
Play 3.4
4%
Play 4.1
11%
Total Emission
Reductions by 2030
412,374 MTCO2e
18City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 6 14
1615
9 6
Draft Game Plan 2028
66 total Moves
5 years (FY 23/24 – FY 27/28)
33 returning
33 new (removed one, added two)
Clean
Electricity
Decarbonize
Buildings
Decarbonize
Transportation
Managing
Resources
Sustainably
Empowering
Community
Adaptation
19City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Draft Game Plan 2028 Proposed Moves by Department
LEADS SUPPORTS
CDD 11 9
DPS 1 2
DPW 12 9
ESD 40 7
FIN 0 3
HRD 1 0
LRS 1 4
OCM (Econ) 0 4
TOTAL 66
ESD
CDD
DPW
20City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Draft Game Plan 2028 Proposed Moves by Dept
• 5 new staff across 3
departments (~$1 million
annually)
Ongoing Costs
• ~$2.5 million over 4 years +
1 TL position
One-Time Costs
For consideration in FY 24-25 Operating Budget Process
• Env Programs Manager, ESD
• Env Programs Specialist, ESD
• Env Programs Specialist, ESD
• Senior Engineer, DPW
• Administrative Aide, CDD
• Librarian (LT), LRS
• Consultant fees, advertising
and material costs
21City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – March 2024 Discussion
Council’s feedback on the Draft Game Plan 2028
Moves and Updates
Does Council support the updated VMT
metrics?
Council’s feedback on the resource needs
22City of Sunnyvale – Climate Action Playbook & Game Plan 2028 – October 2023 Thank You!