Community Vision: Sunnyvale is an attractive, safe, environmentally-sensitive community which takes pride in the diversity of its people, the innovation of its business and the responsiveness of its government. It is the aspiration of the people of Sunnyvale to build upon the attributes which the City currently enjoys, so that Sunnyvale of the future will become...
Integrity
• Truthful and trustworthy
• Responsible and accountable
• Consistently honor
commitments
• Confront difficult issues
• High ethical standards
Leadership
• Trust people to do their job
• Communicate clearly, facilitate two-way
communication
• Foster responsible risk taking and creativity
while learning from mistakes
• Maintain a supportive and safe work
environment
• Honestly share information
• Live the values, set the example
Respect
• Treat people with dignity
• Value diversity of ideas and
backgrounds
• Celebrate individual
achievements
• Willingly collaborate
A strong, diverse
community...
that is inclusive of and
accessible to people of all
cultures, ages, and
lifestyles. Neighborhood
and citywide events
regularly provide residents
with opportunities to
connect with each other
and to actively participate
in City government.
Sunnyvale offers a variety
of housing options for its
diverse and changing
population.
A community
with a vibrant
and innovative
local economy...
comprised of cutting edge
businesses that provide
meaningful employment
and partnership
opportunities. Sunnyvale
continues to be the heart
of innovation in Silicon
Valley.
A regional leader
in environmental
sustainability...
Advocating for less
reliance on non-
renewable resources
through diverse transit,
waste reduction, natural
resource protection, and
alternative energy. We
prioritize environmental
preservation, considering
each action’s impact on
Sunnyvale’s future.
A safe, secure
and healthy place
for all people...
where the health and
safety of residents is a
primary concern.
Sunnyvale is a clean and
attractive city with many
opportunities for physical
activity in a natural
environment.
A community
with a distinctive
identity...
STRATEGIC FRAMEWORK - DRAFT
Associated Plans
Core Values:
DRAFT Council Resourcing Priorities
(July 2025-June 2027):
enhanced by a Downtown
that provides a sense of
place, convenience and is
pedestrian-oriented. New
development is
concentrated in nodes
along major transportation
corridors and around
transit hubs.
A city managed
by a responsible
and responsive
government...
that delivers quality
services in a
comprehensive, cost-
effective manner. The City
evolves gracefully with the
changing needs of the
community and regularly
communicates with
residents and businesses
to engage them in
decision-making
processes.
e.g., General Plan and associated Elements
(Housing Element and others) and Specific
Plans, Active Transportation Plan, Climate
Action Plan, Capital Improvement Plan
Mission: We build community trust by delivering exceptional services In the next two years, we are taking active steps to create… • A responsive, transparent and efficient city government; • An accessible, engaged and welcoming community;
• A sustainable city: advancing climate action, active transportation and the Visio
n Zero Plan;
• A model to prevent homelessness, prioritize new housing and support the
unhoused community; and
• Modern City infrastructure.
Attachment 2