MARKETING MEETING
AGENDA
Thursday, July 21, 2022
10am Community Building
Marketing Committee
I. Seasonal Theme – overview and results
1. Spring- Daffodils/yellow
a. For FY 2022-23, we will be planting 25,000 more daffodils. i. Investment to date: 50,000 planted.
ii. Feedback?
2. Summer – Americana/red, white & blue
a. For FY 2022-23: Hot Summer Nights?
i. Investment to date:
ii. Feedback?
3. Fall- Harvest/fall colors
a. For FY 2022-23: Not planned yet. May need to set up an additional photo location with an old truck at the other end of town?
i. Investment to date: not quantifiable. Harvest décor is disposable. ii. Feedback?
1. September
2. October
3. November
4. Winter- Holiday Christmas décor
a. For FY 2022-23: ? ads?, décor? Rent a santa?
i. November
1. Plaid Friday
2. Saturday
ii. December
II. Visitors’ Center
A. Currently open Fri-Sunday staffed with paid staff.
a. Traffic?
b. Questions?
c. Value of VC?
III. Monteverde Store
1. Open 10-4 Saturday & Sunday
III. Wayfinding
1. Directional
a. Restrooms
b. Parking
2. Use of QR Codes
a. Less printed/ more online electronic content
IV. Marketing/Outreach
1. Tour Bus group – arrives at 10 on Friday. (Which months) a. Knight Foundry
b. MV Store
2. Should we reach out to other tour bus groups
3. Target Groups
a. 2-hour drive
b. 4-hour drive
c. Locals
d. Age groups
e. Special interest groups
4. Message/Voice
a. Social media
b. Newsletters
c. Print Ads – limited for targets
5. Thematic:
a. Need to get back with SCBPA and freshen it up.
6. Shoulder Months
VI. Community Relations
a. County Participation
b. ACT
c. Ongoing communication with business groups
d. Restaurants
e. Wineries
f. Merchants
g. City Hall- Square
h. Main St. – City
i. Main St.- Merchants
j. Store fronts
k. Coordinated packaging
l. Planters
1. Leading by example
a. Coordinated look & message
b. Coordinated campaigns
c. Provide guidance, direction and education
VII. Looking Ahead
1. We need more food!
a. Restaurants as of 2022: Cavanas, Hotel Sutter, Sina’s, Buffalo Chips, Bistro 49 b. Use of the Plaza.