Marketing Committee
October 4, 2022

MARKETING COMMITTEE MEETING
AGENDA
Tuesday, October 4, 2022
10am Community Building
Fall
A. Pumpkin/Harvest Décor
B. Events
i. Oct 9th- Car Show
ii. Nov 12th Winefest
C. Marketing Highlights
i. Photo Spots for social media
ii. Shopping
iii. Wine
D. Social media target locations
i. Locations -Reno, Sacramento, Stockton, San Jose
Winter
A. Holiday Events
i) 11/25-Plaid Friday
ii) 11/26- Tree Lighting at Candy Cane Lane & pictures with Santa iii) 12/2 & 12/3-Christmas Open House
iv) 12/3- Santa and Hot Chocolate at the Plaza by Candy Cane Lane v) 12/9-Los Posadas
vi) 12/10- Light Parade
vii)Holiday Lights Tour- the whole month of December!
B. Marketing Highlights
i. Photo Spots for social media
ii. Shopping
iii. Food
C. Social media target locations
i. Locations -Reno, Sacramento, Stockton, San Jose
Social Media
A. Advertising Results
Wayfinding Plan
A. Implementation 2023
B. “You are Here” sign at both ends of town
C. Identify parking options and points of interest