ACTION MINUTES
ECONOMIC DEVELOPMENT SUBCOMMITTEE
CONFERENCE CENTER
41000 MAIN STREET
TEMECULA, CALIFORNIA
MARCH 11,2025-3:00 PM
CALL TO ORDER at 3:00 PM: Mayor Brenden Kalfus
ROLL CALL: Mayor Brenden Kalfus and Mayor Pro Tern Jessica Alexander
PUBLIC COMMENTS -AGENDA ITEMS
The following individual(s) addressed the Subcommittee on Business Item#1:
• Adam Eventov—Economic Development Coalition(EDC)
• Dan Taylor and Linda Kai Gorman—Inland Empire Film Services • Diane Strand—JDS Creative Academy—Spirit of Innovation • Jim Crosby—Temecula Valley Balloon& Wine Festival
• Esther Phahla—Temecula Professional Women Toastmasters • Dave Wilson and Ralph Marshall—Temecula Historical Society • Paul Nolta—Inland Empire Small Business Development Center(IESBDC) • Ralph Marshall—Old Town Temecula Association(OTTA) • Ernest Castro—Bike Temecula Valley—Ride the Vines
• Diane Strand—JDS Creative Academy—DigiFest Temecula • Amber Berky &Annie Bostre-Le—Michelle's Place - Walk of Hope • Tamara Kope—Valley of the Mist Quilters Guild (Old Town Quilt Show) • Jonathan Montanez and Jim McLaughlin—TedX Temecula • Paul Nolta—University Enterprises Corporation at CSUSB ERC • Shinoo Mapleton—Brand Assassins
• Alex Kowalkoski—Riverside County Carnival
SUBCOMMITTEE BUSINESS
1. Review Economic Development Sponsorship Applications for Fiscal Year 2025-2026 - The Subcommittee was supportive of staff recommendations with modifications to the following special events:
• Temecula Valley Balloon& Wine Festival
• Michelle's Place—Walk of Hope
• Valley of the Mist Quilters Guild (Old Town Quilt Show) ADJOURNMENT: The meeting was adjourned at 3:42 PM.
Date evin Hawkins,Assistant City Manager
ECONOMIC DEVELOPMENT
FY 2025-2026 SPONSORSHIP FUNDING REQUESTS
PARTNERS
MANAGED BY ECONOMIC DEVELOPMENT
FUNDING
ORGANIZATION PARTNERSHIP GRANTED REQUEST FINAL FY 24-25 FY 25-26
Economic Multi-Year -$43,560 $43,480 No motion needed Development Entered into a 3-year
Coalition(EDC) agreement(amount
based on population)
Inland Empire Year-Round -$ 6,000 -$6,000 -$6,000 Film Services
Film Permits
JDS Creative Year-Round - Broadcasting Services -Broadcasting -Broadcasting Services Academy via channel 3 Services via channel 3 via Spirit of Innovation -Social Media -Social channel 3 Promotion Media -Social Media
- In-kind marketing Promotion Promotion
- In-kind marketing - In-kind marketing
Temecula Valley June 2026 - Received Special -$30,000 -$20,000 Balloon and Wine Event Funding$30,000 - In-kind marketing - In-kind marketing Festival Use of the Use of the Conference Conference Center Center
Professional Year-Round - New Applicant -$2,566.95 (TVE2 Rental - In-Kind Services to Women Fees) provide TVE2 rental
Toastmasters
Temecula Year-Round - New Applicant -$5,000 environmental -$3,750 Historical Society control for year-round reimbursement upon education &events receipt
NOTE: 19 Applications:
- 6 Year-round Partners: IE Film Services,JDS Creative Academy,OTTA,TVBWF,Toastmasters, Historical Society
- 4 Multi-Year Partner Agreements: EDC, IESBDC,VTV,TVCC - 9 Special Events: Ride the Vines, DigiFest,Walk of Hope, Old Town Quilt Show,TEDx Temecula, CSUSB ERC, Cadenza Orchestra Strings, Brand Assassins Inc., Riverside County Carnival 1 of 4
ECONOMIC DEVELOPMENT
FY 2025-2026 SPONSORSHIP FUNDING REQUESTS
Inland Empire Small Multi-Year - Enter into a 3-year - Enter into a 3-year No motion needed Business agreement at$7,500 agreement at$7,500 Development Center each year each year
(IESBDC) *Year1 of *Year2of3
Visit Temecula Valley Multi-Year - Enter into a 3-year - Enter into a 3-year No motion needed (VTV) agreement at$60,000 agreement at$60,000 each fiscal year, each fiscal year,
contingent on contingent on increased
increased branding branding efforts at the
efforts at the Ontario Ontario Airport
Airport .Year 2 of 3
*Year 1 of 3
Temecula Valley Multi-Year -$200,000 -$200,000 No motion needed Chamber of *Year 2of5 Year3of5
Commerce(TVCC)
Old Town Temecula Year-Round New Applicant -$10,000 purchase of Potential City Project Association Patriotic Stars for Old
Town for Month of July
-In Kind Services for
Public Works to install,
or supervise installation
by third party, plus
storage.
PARTNERS(ED)CASH $ 347,060 $364,546.95 $340,730 SPECIAL EVENTS (TCSD) CASH $ 13,800 $ 41,500 $8,600 TOTAL $ 360,860 $406,046.95 $349,330
NOTE: 19 Applications:
- 6 Year-round Partners: IE Film Services,JDS Creative Academy,OTTA,TVBWF,Toastmasters, Historical Society
- 4 Multi-Year Partner Agreements: EDC, IESBDC,VTV,TVCC - 9 Special Events: Ride the Vines, DigiFest, Walk of Hope, Old Town Quilt Show,TEDx Temecula,CSUSB ERC, Cadenza Orchestra Strings, Brand Assassins Inc., Riverside County Carnival 2 of 4
ECONOMIC DEVELOPMENT
FY 2025-2026 SPONSORSHIP FUNDING REQUESTS
SPECIAL EVENTS
MANAGED BY COMMUNITY SERVICES
FUNDING
ORGANIZATION PARTNERSHIP GRANTED REQUEST FINAL FY 24-25 FY 25-26
Bike Temecula Valley October 19th, -$2,000 -$5,000 -$2,000 —Ride the Vines 2025 -City event/staff - Use of Conf. Center -Use of Conf. support -Law Enforcement Center
Support - Law Enforcement
Support
- In-Kind
Marketing
JDS Creative April 24-26, - In-kind Marketing -$5,000 -In-kind Marketing Academy-DigiFest 2026 - Use of Conf.Center -In-kind Marketing -Use of Conf. Center Temecula -Use of Conf.Center
Michelle's Place— October26th, -$10,000fortraffic -$17,500 for traffic -NOTE: use credit of Walk of Hope 2025 control control $3,950 from the -City Support -City Support October 2024 event to
- In-kind marketing -In-kind marketing grant up to$5,000 ($3,950 credit plus
- [NOTE:$3,950 was NOT $1,050)for traffic
used;traffic control control for October
receipt totaled $6,050] 2025 event.
-City Support
- In-kind marketing
Old Town October 4th, -$1,800 -$2,000 -$1,600
Quilt Show 2025 -In-kind Marketing - In-kind Marketing -In-kind Marketing - Use of Theater,dance - Use of Theater,dance - Use of Theater,dance studio, Lot of Main studio, Lot of Main studio, Lot of Main -Community Services -Community Services -Community Services support support support
TedX Temecula September 27, - Use of Old Town - Use of Old Town - Use of Old Town 2025 Theater+staff&crew Theater+Staff&Crew Theater+Staff&Crew - In-kind Marketing - In-Kind Marketing -In-Kind Marketing NOTE: 19 Applications:
- 6 Year-round Partners: IE Film Services,JDS Creative Academy,OTTA,TVBWF,Toastmasters, Historical Society
- 4 Multi-Year Partner Agreements: EDC, IESBDC,VTV,TVCC - 9 Special Events: Ride the Vines, DigiFest,Walk of Hope, Old Town Quilt Show,TEDx Temecula,CSUSB ERC, Cadenza Orchestra Strings, Brand Assassins Inc., Riverside County Carnival 3 of 4
ECONOMIC DEVELOPMENT
FY 2025-2026 SPONSORSHIP FUNDING REQUESTS
Cadenza Orchestra TBD - N/A(New Applicant) -$5,000 -TCSD Socials In-kind Strings(Concert) - Use of Old Town Marketing Theater
CSUSB ERC October 2025 N/A(New Applicant) -$2,000 -Use of Old Town (Entrepreneur Event) -Use of Old Town Theater Theater
Brand Assassins, Inc. Fall 2025 N/A New Applicant -In-kind Services In-Kind Marketing -Use of City Hall Quad& (The Promenade or
Town Square Park feasible private property
is recommended)
Riverside County May-June 2026 N/A New Applicant -$5,000 In-Kind Marketing Carnival -In-Kind Services (also In-Kind Marketing for May/June 2025 event)
SPECIAL EVENTS(TCSD) CASH $ 13,800 $41,500 $8,600 PARTNERS(ED) CASH $ 347,060 $364,546.95 $340,730 - TOTAL $ 360,860 $ 406,046.95 $ 349,330
NOTE: 19 Applications:
- 6 Year-round Partners: IE Film Services,JDS Creative Academy,OTTA,TVBWF,Toastmasters, Historical Society
- 4 Multi-Year Partner Agreements: EDC, IESBDC,VTV,TVCC - 9 Special Events: Ride the Vines, DigiFest,Walk of Hope, Old Town Quilt Show,TEDx Temecula,CSUSB ERC, Cadenza Orchestra Strings, Brand Assassins Inc., Riverside County Carnival 4 of 4