ACTION MINUTES
ECONOMIC DEVELOPMENT SUBCOMMITTEE
CONFERENCE CENTER
41000 MAIN STREET
TEMECULA, CALIFORNIA
APRIL 28,2026 - 10:00 AM
CALL TO ORDER at 10:00 AM: Council Member James Stewart ROLL CALL: Council Member Brenden Kalfus and Council Member James Stewart
PUBLIC COMMENTS - AGENDA ITEMS
The following individual(s) addressed the Subcommittee on Business Item#1:
• Tony Moramarco—Cartoon-A-Paloozah!
• Diane Strand—JDS Creative Academy—DigiFest Temecula • Tamara Kope and Kristi Willard—Old Town Quilt Show • Alex Kowalkoski—Riverside County Carnival
• Alex Kowalkoski—TedX Temecula
• Annie Bostre-Le—Michelle's Place- Walk of Hope
• Linda Kai Gorman—Inland Empire Film Services
• Abby Jacobs—Made Local
• Esther Phahla—Temecula Professional Women Toastmasters • Diane Strand—JDS Creative Academy—Spirit of Innovation • Connie Stopher—Southern California Wine Country Economic Development Coalition • Esther Phahla—Temecula Valley Chamber of Commerce
• Sherry Williams, Mark Masters and Susan Miyamoto—Temecula Jazz
SUBCOMMITTEE BUSINESS
1. Review Economic Development Sponsorship Applications for Fiscal Year 2026-2027 - The Subcommittee was supportive of staff recommendations.
ADJOURNMENT: The meeting was adjourned at l t• 8 AM.
e-)1 /2,61,
Date Lu e + a son, Assis t City Manager
ECONOMIC DEVELOPMENT
FY 2026/27 SPONSORSHIP FUNDING REQUEST
SPECIAL EVENTS
MANAGED BY COMMUNITY SERVICES
FUNDING
ORGANIZATION DATE GRANTED REQUEST FINAL
2025/26 2026/27
.......... ..... ._..
• $5,000 • In-Kind Services
• In-kind
Cartoon-A- October services of of CRC, Kitchen, NEW &Amphitheater
Paloozah! 3rd, 2026 use of CRC, • In-Kind
Kitchen &
Amphitheater Marketing
• In-kind
April Marketing • $5,000 • In-Kind
DigiFest 23rd -25th, • Use of • In-kind Marketing 2027 Conference Marketing
Center
Move with April 2027 NEW • $5,000 • In-Kind MADD Marketing
• $1,600 • $2,000
• $2,000
• In-Kind • In-Kind • In-Kind
October Marketing Marketing
Old Town Quilt 2 d_3rd� • Use of • Use of Marketing Show • Use of Theater
2026 Theater Theater
Courtyard & Courtyard & Courtyard &
Dance Studio Dance Studio Dance Studio
• Public Safety
Support • In Kind
• In Kind Marketing in e-
Marketing
blast
Riverside October • In-Kind • Fee Waivers (A complete plan County Carnival 23rd—25th, needs to be
Marketing • Use of City
- TemeculaFest 2026 submitted to staff for Hall/Sports additional review—
Park/Mall/or reintroduction to
Corona Promenade mall)
Family Farm
18 Applications Received
- 9 Special Events:Cartoon-A-Paloozah!,DigiFest,Move with MADD,Old Town Quilt Show,Riverside County Carnival, Rose Haven Heritage Garden,TEDx,Temecula Jazz,&Michelle's Place - 5 Year-Round Partners:IEFS,Made Local,Professional Women Toastmasters,RMP Promotions,Spirit of Innovation - 4 Multi-Year Partner Agreements:EDC,IESBDC,TVCC,VTV
ECONOMIC DEVELOPMENT
FY 2026/27 SPONSORSHIP FUNDING REQUEST
• Recommend full
request(will
• Grading of lot connect with
Rose Haven October on Ynez& RSO to confirm
16th- 18th, NEW Santiago for
Heritage Garden the number of
2026 event days
Sheriffs needed)
• RSO Support • In Kind
Marketing
• Use of • $10,000
• Use of • Use of Theater&
Septembe Theater& Theater& Staff
TEDx r 26th, Staff Staff • In-Kind
2026 • In-Kind • In-Kind Marketing
Marketing
Marketing
• $11,580
Temecula Jazz August NEW • Old Town • In-Kind 16th, 2026 Theater& Marketing
Merc
• $5,000 • $7,500 • UP TO$7,500 for
• In-Kind • In-kind traffic control
Walk of Hope- October Marketing Marketing services only Michelle's Place 25th, 2026 • City Support • City Support • In-kind Marketing for Planning for Planning City Support for
&Execution &Execution Planning&Execution
• $20,000 • TVBWF was not
Temecula Valley
• In-Kind invited to apply
Balloon &Wine N/A Marketing • $0 due to negligence Festival • Use of the in paying RSO &
Conference vendors for the
Center 2025 event
Granted 25/26 Requested FINAL
Special Events(TCSD) $8,600 $46,080 $9,500
TOTAL $349,330 $383,468 $327,888
18 Applications Received
- 9 Special Events:Cartoon-A-Paloozah!,DigiFest,Move with MADD,Old Town Quilt Show,Riverside County Carnival, Rose Haven Heritage Garden,TEDx,Temecula Jazz,&Michelle's Place - 5 Year-Round Partners:IEFS,Made Local,Professional Women Toastmasters,RMP Promotions,Spirit of Innovation - 4 Multi-Year Partner Agreements:EDC,IESBDC,TVCC,VTV
ECONOMIC DEVELOPMENT
FY 2026/27 SPONSORSHIP FUNDING REQUEST
PARTNERS
MANAGED BY ECONOMIC DEVELOPMENT
FUNDING
ORGANIZATION TIMELINE GRANTED REQUEST FINAL 2025/26 2026/27
Inland Empire Year-
Film Services Round • $6,000 • $6,000 • $6,000 Made Local Mar- Nov • $9,000 • In-Kind Marketing • In-kind • In-kind
Professional • In kind Services
Year- Services of Services of
Women Round TVE2 mtg TVE2 mtg of TVE2 mtg Toastmasters space
space space
RMP Year-
Promotions Round • $10,000 • In-kind Marketing Spirit of Year- • In-kind • In-kind . In-Kind Marketing Innovation (JDS) Round Marketing Marketing
Southern • $44,888
California Wine Year- • No Motion Needed
Round $43,480 • $44,888
Country EDC (Agreement#2025
274E)
Inland Empire • 3 Year • 3 Year
Small Business Agreement Agreement • $7,500 Development Multi-Year at$7,500 at$7,500 No Motion Needed Center each year each year (Agreement#2024-183E) (IESBDC) (Year 2 of 3) (Year 3 of 3)
• 5 Year • 5 Year
Temecula Valley • $200,000
Chamber of Agreement Agreement
Multi-Year at$200,000 at$200,000 No Motion
Commerce Needed (Agreement
(TVCC) each year each year #2023 263)
(Year 3 of 5) (Year 4 of 5)
18 Applications Received
- 9 Special Events:Cartoon-A-Paloozah!,DigiFest,Move with MADD,Old Town Quilt Show,Riverside County Carnival, Rose Haven Heritage Garden,TEDx,Temecula Jazz,&Michelle's Place - 5 Year-Round Partners:IEFS,Made Local,Professional Women Toastmasters,RMP Promotions,Spirit of Innovation - 4 Multi-Year Partner Agreements:EDC,IESBDC,TVCC,VTV
ECONOMIC DEVELOPMENT
FY 2026/27 SPONSORSHIP FUNDING REQUEST
• 3 Year • 3 Year
Visit Temecula Agreement Agreement • $60,000 Valley(VTV) Multi-Year at$60,000 at$60,000 No Motion Needed each year each year (Agreement#2024-318E)
(Year 2 of 3) (Year 3 of 3)
Granted 25/26 Requested FINAL
Partners(ED) $340,730 $337,388 $318,388
Special Events (TCSL'
TOTAL $349,330 $383,468 $327,888
18 Applications Received
- 9 Special Events:Cartoon-A-Paloozah!,DigiFest,Move with MADD,Old Town Quilt Show,Riverside County Carnival, Rose Haven Heritage Garden,TEDx,Temecula Jazz,&Michelle's Place - 5 Year-Round Partners:IEFS,Made Local,Professional Women Toastmasters,RMP Promotions,Spirit of Innovation - 4 Multi-Year Partner Agreements:EDC,IESBDC,TVCC,VTV