Thousand Oaks City Council
May 23, 2023

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TO: City Council
FROM: Andrew P. Powers, City Manager
DATE: May 23, 2023
SUBJECT: Citywide FY 2023-24 Top Ten Priorities and Goal Setting Study Session
RECOMMENDATION:

1. Receive broad organizational updates from City staff.

2. Receive Community Attitude Survey from True North Research.

3. Establish Citywide FY 2023-24 Top Ten Priorities.

4. Review and, if necessary, revise Citywide Goals and City Council Norms.

5. Find that this action is not a “project” under the California Environmental Quality Act (CEQA) pursuant to Section 15378(b) of Title 14 Chapter 3 of the California Code of Regulations.

FINANCIAL IMPACT:

Financial Impact to be Determined. Costs associated with preparing this report and the Community Attitude Survey are included in the Adopted FY 2022-23 General Fund Budget.

BACKGROUND:

Each year, City Council establishes the City’s Top Ten Priorities, and reviews progress on prior year priorities. The priorities clearly articulate City Council’s objectives and are used to promote accountability. Previous years’ goals have aligned with the principles established during the Visioning 2064 exercise and will continue to be incorporated in future reviews.

Since 1989, the City of Thousand Oaks has conducted Community Attitude Surveys every few years to gauge the community’s perspective on a wide variety of topics. The most recent survey was conducted in the first quarter of 2023.

Citywide FY 2023-24 Top Ten Priorities and Goal Setting Study Session May 23, 2023

DISCUSSION/ANALYSIS:

Citywide Top Ten Priorities
At this year’s Goal Setting Study Session, the City Manager and other staff members will present organizati onal updates on Fiscal Sustainability, Public Works, Community Development, Economic Development, and COVID response and relief efforts. Timothy McLarney with True North Research will provide a summary of this year’s City Community Attitude Survey (Attachment #1). City Council will then discuss top priority focus areas for establishing new priorities for FY 2023-24 (Attachment #2). Specific action items may be linked to each priority to aid staff in monitoring progress. The top ten priorities and related action items will be presented to City Council at a future meeting for approval.

Citywide Goals
The current broad Citywide Goals are included as Attachment #3. These goals are reviewed and reaffirmed on a two-year basis in conjunction with the City’s budget cycle.

City Council Norms
The current City Council Norms (Attachment #4) serve to augment City Council’s Standards of Operation (Resolution No. 2023-008), Municipal Code Ethics Chapter, and related policy documents to provide a more specific “Code of Conduct.” City Council may elect to review and, if necessary, amend the City Council Norms.

COUNCIL GOAL COMPLIANCE:

Meets the following City Council goals:

B. Provide municipal government leadership which is open and responsive to residents, and is characterized by ethical behavior, stability, promoting public trust, transparency, confidence in the future, and cooperative interaction among civic leaders, residents, business representatives, and staff, while recognizing and respecting legitimate differences of opinion on critical issues facing the City.

C. Operate City government in a fiscally and managerially responsible and prudent manner to ensure that the City of Thousand Oaks remains one of California's most desirable places to live, work, visit, recreate, and raise a family.

Citywide FY 2023-24 Top Ten Priorities and Goal Setting Study Session May 23, 2023

PREPARED BY: Melissa Hurtado, Assistant to the City Manager

Attachments:

Attachment #1 – Community Attitude Survey
Attachment #2 – FY 2023-24 Top Priorities - Proposed
Attachment #3 – Citywide Goals for FY 2021-22 and FY 2022-23 Attachment #4 – City Council Norms

CMO:120-40\mh\H:\COMMON\City Council\Council Items\2023 Staff Reports\052323\052323 FY 2023-24 Top Ten Priorities Staff Report.docx

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Table of Contents
iCity of Thousand Oaks True North Research, Inc. © 2023 . . . . . . . . . . . . . . . .

T ABLE OF C ONTENTS
Table of Contents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i List of Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii List of Figures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Purpose of Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Statistical Significance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Overview of Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Phase 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Phase 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Organization of Report. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 About True North . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Key Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Quality of Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Overall Quality of Life. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Question 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Question 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Ways to Improve Quality of Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Question 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 City Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Overall Satisfaction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Question 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Specific Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Question 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Question 7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Performance, Needs & Priorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Individualized Priority Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Diversity, Equity & Inclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Items that are Difficult to Obtain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Question 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Question 9 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Diversity, Equity & Inclusion Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Question 10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Suggestions to Improve Diversity, Equity & Inclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Question 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Civic Arts Master Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Priority Improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Question 12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Flexible Space Interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Question 13 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Spending Priorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Question 14 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Staff & Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Local Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 7 Question 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Staff Contact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Question 16 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Assessment of City Staff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Question 17 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 City-Resident Communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Overall Satisfaction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Table of Contents
iiCity of Thousand Oaks True North Research, Inc. © 2023 . . . . . . . . . . . . . . . .

Question 18 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Information Sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Question 19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Background & Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Questionnaire Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Programming & Pre-Test. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Sample, Recruiting & Data Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Margin of Error due to Sampling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Data Processing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Rounding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Questionnaire & Toplines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 List of Tables
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L IST OF T ABLES
Table 1 Changes to Improve Thousand Oaks by Study Year . . . . . . . . . . . . . . . . . . . . . . . . 16 Table 2 Importance of Issues by Study Year (Showing % Extremely & Very) . . . . . . . . . . . . 20 Table 3 Satisfaction With Services by Study Year (Showing % Very & Somewhat) . . . . . . . . . 21 Table 4 Resident Service Needs & Priority Matrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Table 5 Agreement With Statements by Years in Thousand Oaks & Child in Hsld (Showing % Strongly & Somewhat) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Table 6 Agreement With Statements by Ethnicity & Home Ownership Status (Showing % Strongly & Somewhat) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Table 7 Agreement With Statements by Age & Gender (Showing % Strongly & Somewhat) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Table 8 Agreement With Statements by Employment Status & Overall Satisfaction (Showing % Strongly & Somewhat) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Table 9 Civic Arts Plaza Priorities by Years in Thousand Oaks & Child in Home (Showing % High Priority) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Table 10 Civic Arts Plaza Priorities by Ethnicity & Home Ownership Status (Showing % High Priority) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Table 11 Civic Arts Plaza Priorities by Age & Gender (Showing % High Priority) . . . . . . . . . . 32 Table 12 Civic Arts Plaza Priorities by Employment Status & Overall Satisfaction (Showing % High Priority) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Table 13 Interest in Including Flexible Space for Community Events, Activities by Years in Thousand Oaks & Child in Home (Showing % Very Interested) . . . . . . . . . 33 Table 14 Interest in Including Flexible Space for Community Events, Activities by Ethnicity & Home Ownership Status (Showing % Very Interested) . . . . . . . . . . . . . . 34 Table 15 Interest in Including Flexible Space for Community Events, Activities by Age & Gender (Showing % Very Interested) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Table 16 Interest in Including Flexible Space for Community Events, Activities by Employment Status & Overall Satisfaction (Showing % Very Interested) . . . . . . . . . 34 Table 17 Rating Aspects of City Governance by Study Year (Showing % Excellent & Good) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Table 18 Rating Aspects of City Staff by Study Year (Showing % Very) . . . . . . . . . . . . . . . . . 40 Table 19 Top Sources for Thousand Oaks Info by Study Year. . . . . . . . . . . . . . . . . . . . . . . . 44 Table 20 Demographics of Sample by Study Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 List of Figures
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L IST OF F IGURES
Figure 1 Quality of Life by Study Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Figure 2 Quality of Life by Years in Thousand Oaks & Employment Status. . . . . . . . . . . . . . 12 Figure 3 Quality of Life by Age, Child in Home & Ho me Ownership . . . . . . . . . . . . . . . . . . . 12 Figure 4 Quality of Life by Ethnicity & Gender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Figure 5 Quality of Life in Past Five Years by Study Year . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Figure 6 Quality of Life in Past Five Years by Years in Thousand Oaks & Employment Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Figure 7 Quality of Life in Past Five Years by Age, Child in Home & Home Ownership Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Figure 8 Quality of Life in Past Five Years by Ethnicity & Gender . . . . . . . . . . . . . . . . . . . . . 14 Figure 9 Changes to Improve Thousand Oaks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Figure 10 Overall Satisfaction by Study Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Figure 11 Overall Satisfaction by Years in Thousand Oaks & Employment Status. . . . . . . . . . 18 Figure 12 Overall Satisfaction by Age, Child in Home & Home Ownership Status. . . . . . . . . . 18 Figure 13 Overall Satisfaction by Ethnicity & Gender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Figure 14 Importance of Issues. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Figure 15 Satisfaction With Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Figure 16 Resident Service Needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Figure 17 Services, Items, Amenities Difficult to Obtain . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Figure 18 Services, Items, Amenities Difficult to Obtain by Years in Thousand Oaks & Employment Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Figure 19 Services, Items, Amenities Difficult to Obtain by Age, Child in Hsld & Home Ownership Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Figure 20 Services, Items, Amenities Difficult to Obtain by Overall Satisfaction, Ethnicity & Gender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Figure 21 Hsld Most Important Services, Items, Needed Difficult to Obtain . . . . . . . . . . . . . . 27 Figure 22 Agreement With Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Figure 23 Suggestions to Improve Issues of Diversity, Equity, Inclusion . . . . . . . . . . . . . . . . 30 Figure 24 Civic Arts Plaza Priorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Figure 25 Interest in Including Flexible Space for Community Events, Activities . . . . . . . . . . 33 Figure 26 Spending Priorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Figure 27 Spending Priorities Among Those Who Are Dissatisfied With City or Who Feel That Quality of Life Has Worsened in Past Five Years. . . . . . . . . . . . . . . . . . . . . . . 36 Figure 28 Rating Aspects of City Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Figure 29 Contact With City Staff in Past 12 Months by Study Year . . . . . . . . . . . . . . . . . . . . 38 Figure 30 Contact With City Staff in Past 12 Months by Years in Thousand Oaks & Age. . . . . 39 Figure 31 Contact With City Staff in Past 12 Months by Ethnicity, Home Ownership & Overall Satisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Figure 32 Rating Aspects of City Staff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Figure 33 Satisfaction With Communication by Study Year . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Figure 34 Satisfaction With Communication by Years in Thousand Oaks & Employment Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Figure 35 Satisfaction With Communication by Age, Child in Home, & Home Ownership Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Figure 36 Satisfaction With Communication by Ethnicity, Gender & Overall Satisfaction . . . . 42 Figure 37 Source for Thousand Oaks Info . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Figure 38 Information Sources Categories by Overall, Age & Home Ownership Status . . . . . . 44 Figure 39 Information Sources Categories by Child in Home, Ethnicity & Satisfaction With Communication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Figure 40 Maximum Margin of Error . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Introduction
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I NTRODUCTION
Nestled against the Santa Monica Mountains in beautiful Ventura County, the City of Thousand Oaks is often referred to as a model master planned community. Incorporated in 1964 and cur- rently home to an estimated 124,592 residents, 1 the City provides a full suite of services through nine departments 2—City Attorney, City Clerk, City Manager, Community Development, Cultural Affairs, Finance, Human Resources, Library Services, and Public Works. In addition to the administrative, safety, and other services offered by most cities, Thousand Oaks provides addi- tional services and amenities to its citizens that are designed to enhance the quality of life and sense of community, including world-class cultural arts and entertainment, a teen center, adult community center, 18-hole golf course, indoor and outdoor banquet facilities, equestrian center, childcare center, and thousands of acres of natural open space for outdoor recreation.

As part of its commitment to provide high quality services and responsive local governance, the City engages residents on a daily basis and receives regular feedback on issue, policy, and per- formance matters. Although these informal feedback mechanisms are valuable sources of infor- mation for the City in that they provide timely and accurate information about the opinions of specific residents, they do not necessarily pr ovide an accurate picture of the community as a whole. Informal feedback mechanisms typically rely on the resident to initiate the feedback, which creates a self-selection bias. The City receives feedback only from those residents who are motivated enough to initiate the feedback process. Because these residents tend to be those who are either very pleased or very displeased regarding a particular topic, their collective opinions are not necessarily representative of the City’s resident population as a whole.

PURPOSE OF STUDY The motivation for the study was to design and employ a methodol- ogy that would avoid the self-selection bias noted above and thereby provide the City with a sta- tistically reliable understanding of its residents’ satisfaction, priorities, and concerns as they relate to services and facilities provided by the City. Ultimately, the survey results and analyses presented in this report provide City Council and staff with information that can be used to make sound, strategic decisions in a variety of areas including service improvements and enhance- ments, measuring and tracking internal performance, budgeting, policymaking, and planning.

To assist in this effort, the City selected True North Research to design the research plan and conduct the study. Broadly defined, the study was designed to:
• Gauge residents’ perceptions of the quality of life in Thousand Oaks. • Measure residents’ overall satisfaction with the City’s efforts to provide municipal services, and their satisfaction with a variety of specific services. • Gather opinions on specific topics of interest for 2023, including diversity, equity, and inclu- sion, the Civic Arts Plaza Master Plan, and future spending priorities. • Profile the effectiveness of the Ci ty’s communication with residents. • Collect additional back ground and demographic data that is relevant to understanding resi- dents’ perceptions, needs, and interests.

1. Source: California Department of Finance estimate for January 2022.

2. Fire prevention services are provided by the Ventura County Fire Protection District.

Introduction
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This is not the first statistically reliable ‘resid ent satisfaction’ survey conducted for the City— similar studies have been implemented in prior years dating back to 1989, with the most recent being completed by True North in 2009, 2013, 2015, 2017, and 2020. Because of the natural interest in tracking the City’s performance in meeting the evolving needs of its residents, where appropriate the results of the current study are compared with the results of identical questions included in previous studies.

STATISTICAL SIGNIFICANCE Many figures and tables in this report present the results of questions asked in the current study alongside the results found in prior surveys for identical questions. In such cases, True North conducted the appropriate tests of statistical significance to identify changes that likely reflect actual chan ges in public opinion between the most recent prior survey (2020) and the current (2023)—as opposed to being due to chance associated with selecting two samples independently and at random. Differences between the two studies are identified as statistically significant if we can be 95% confident that the differences reflect an actual change in public opinion between the two studies. Statistically significant differences within response categories over time are denote d by the † symbol which appears in the figure next to the appropriate response value for 2023.

OVERVIEW OF METHODOLOGY Although a full description of the methodology used for this study is included later in this report (see Methodology on page 46), it is important at the outset to note that the study proceeded in two phases.

Phase 1 In the first phase, households were selected at random from the City of Thousand Oaks using a comprehensive database of residential addresses. Among these sampled house- holds, the study employed a combination of mailed invitations, emailed invitations, text invita- tions, and phone calls to recruit participation in the survey from 1,765 residents during the data collection period, which lasted from January 7 to January 23, 2023. Respondents were provided the option to participate in the survey by telephone or online at a secure website hosted by True North. These interviews constitute the Main sample as they represent a statistically reliable, rep- resentative cross-section of the adult population in Thousand Oaks. The results discussed in the body of this report and the crosstabulations in Appendix A are based on the Main sample.

Phase 2 To accommodate the City's interest in allowing all residents the opportunity to partici- pate in the study—not just those selected at random for the Main sample—the second phase of the study will make an identical, but separate, survey available to interested residents. All house- holds in the City will be mailed a postcard inviting them to participate in the survey online at a secure website. The postcards will include two unique personal identification numbers for each household, thereby preventing non-residents from accessing the online survey and preventing resident households from participating more than twice. Surveys collected in this second phase of the study will constitute the Supplemental sample.

The Supplemental sample will represent a non-random group of interested residents, and will not necessarily be representative of the City’s adult population. For this reason, the results for the Supplemental sample will be analyzed separately and presented in a separate set of crosstab- ulations. The question-by-question analysis, key findings, and conclusions of this report are based on the Main sample findings only—not the Supplemental sample.

Introduction
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ORGANIZATION OF REPORT This report is designed to meet the needs of readers who prefer a summary of the findings as well as those who are interested in the details of the results.

For those who seek an overview of the findings, the section titled Key Findings is for you. It pro- vides a summary of the most important factual fi ndings of the survey and a discussion of their implications. For the interested reader, this section is followed by a more detailed question-by- question discussion of the results from the survey by topic area (see Table of Contents), as well as a description of the methodology employed for collecting and analyzing the data. And, for the truly ambitious reader, the questionnaire is contained at the back of this report (see Question- naire & Toplines on page 49) and a complete set of crosstabulations for the Main survey results is contained in Appendix A.

ACKNOWLEDGEMENTS True North thanks the City Coun cil for having the foresight and the interest in conducting this survey, as well as staff at the City of Thousand Oaks who contrib- uted valuable input during the design stage of this study. Staff’s collective experience, local knowledge, and insight improved the overall quality of the research presented here.

DISCLAIMER The statements and conclusions in th is report are those of the authors (Dr. Timothy McLarney and Richard Sarles) at True North Research, Inc. and not those of the City of Thousand Oaks, its City Council, or staff. Any errors and omissions are the responsibility of the authors.

ABOUT TRUE NORTH Founded in 2002, True North is a full-service survey research firm that is dedicated to providing public agencies with a clear understanding of the values, percep- tions, priorities, and concerns of their reside nts and customers. Through designing and imple- menting scientific surveys, focus groups, and one-on-one interviews, as well as expert interpretation of the findings, True North helps its clients to move with confidence when making strategic decisions in a variety of areas—such as planning, policy evaluation, performance man- agement, organizational development, establishing fiscal priorities, and developing effective public information campaigns.

During their careers, Dr. McLarney (President) and Mr. Sarles (Principal Researcher) have designed and conducted over 1,200 survey research studies for public agencies, including more than 500 studies for California municipalities and special districts.

Key Findings
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K EY F INDINGS
As noted in the Introduction, this study was designed to provide the City of Thousand Oaks with a statistically reliable understanding of the opinions, priorities, and concerns of its residents.

Operating from the philosophy that you can’t manage what you don’t measure, since 2009 Thousand Oaks has periodically used the survey as a community needs assessment and perfor- mance measurement tool. In short, the study presents an opportunity to profile residents’ needs and priorities, measure how well the City is performing in meeting these needs through existing services and facilities, and gather data on a vari ety of quality-of-life, issue, and policy-related matters. More than just a profiling exercise, the City uses the information gained from the sur- veys to adjust and improve its services—all tow ard the goal of building and sustaining a high level of community satisfaction.

Whereas subsequent sections of this report are devoted to conveying the detailed results of the survey, in this section we attempt to ‘see the forest through the trees’ and note how the collec- tive results of the survey answer the key questions that motivated the research.

Have residents’ opin-
ions been impacted by
the pandemic?
The three years leading up to the 2023 Community Opinion Survey were punctuated by difficult and dramatic events in Thousand Oaks. The coro- navirus pandemic that arrived in early 2020 has taken lives, threatened livelihoods, and forced dramatic changes in the way residents live, work, socialize, and play. Non-essential businesses were shuttered for weeks or months at a time to curb the spread of COVID-19, and the City’s oper- ations were also adjusted to protect public health and adhere to State guidelines. Services that could be effectively moved to an online format were able to continue in that form, whereas other programs and services were modified, curtailed, or canceled to protect the safety of the public and city employees. Many city facilities were also closed for portions of the pandemic to prevent the spread of COVID-19, including City Hall.

Of course, the pandemic was not the only challenge during this period.

The killing of George Floyd in May 2020 during an arrest in Minneapolis sparked outrage, prompted thousands of protests across the nation, and prompted a national discussion about structural racism and calls for social justice reforms. On the economic front, inflation reached a 40-year high last year, supply chain issues persist, and both the cost of housing and the cost of borrowing for a mortgage trended sharply upward. Envi- ronmental factors have also conspired to make this a difficult period, as severe drought, heat waves, and wild fires impact many aspects of our lives, such as the cost of utilities, the availability and cost of home insur- ance, and the quality of the air we breathe.

The events of the past three year s form the backdrop necessary for understanding and interpreting the results of the 2023 Community Opin- ion Survey. Although the vast majority of Thousand Oaks residents con- tinue to have positive opinions of the overall quality of life in the City and are satisfied with the City’s overall performance in providing munici- Key Findings
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pal services, many of the metrics tracked in the survey were understand- ably lower in 2023 when compare d to the 2020 survey which was conducted just two months after COVID-19 was declared a pandemic. At that time, few residents anticipated (or had experienced) the full scope and depth of the pandemic’s impacts on daily life, the economy, and the City’s operations.

How do residents view
the quality of life in
Thousand Oaks?
More than nine-in-ten residents shared positive views of the quality of life in Thousand Oaks, with 39% describing it as excellent and 52% rating it as good. Just 8% of respondents used fair, poor, or very poor to describe the quality of life in the Ci ty. Although there was a shift in the intensity of ratings, the percentage of residents providing a positive rat- ing remained statistically consistent from 2020 to 2023. Positive assess- ments of the quality of life in Thousand Oaks were also widespread, with at least eight-in-ten respondents in every identified subgroup providing a rating of excellent or good.

Perhaps the most telling sentiment change from the last survey was the question that asked respondents who have lived in Thousand Oaks for at least five years to assess whether the quality of life in Thousand Oaks has improved, stayed about the same, or gotten worse. Forty-five per- cent of residents (45%) perceived little or no change in the quality of life in Thousand Oaks over the past five years, offering that it is about the same now as it was in the past. Among those who did perceive a change during this period, 13% said that the quality of life has improved in Thou- sand Oaks, while 41% indicated that it had declined over the past five years. There were statistically significant changes within every response category for this question between 2020 and 2023, with significant declines in the percentage who felt the quality of life had either increased or stayed about the same over the past five years and a signif- icant increase in the percentage who perceived that it had gotten worse.

It is worth noting that this change also correlates with an increase in res- ident concerns related to homelessness, public safety, and availability of affordable housing. It will be of particular interest to see how this metric tracks in future surveys as the pandemic and it impacts stretch further behind us.

How well is the City per-
forming in meeting the
needs of residents?
Against the turbulent backdrop described in Have residents’ opinions been impacted by the pandemic? on page 4, it isn’t surprising that resi- dents’ opinions about the City’s performance in providing municipal ser- vices dipped from 2020. What is surprising is how modest the magnitude of change in opinions was (8%) considering the challenging circumstances and that the City had to reinvent how it provides many services during this period. Overall, 80% of Thousand Oaks residents indicated they were either very (32%) or somewhat (48%) satisfied with the City’s performance in 2023, while 12% reported being very or some- what dissatisfied with the City’s performance and 7% were unsure or Key Findings
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unwilling to share their opinion. At the subgroup level, once again the most striking pattern was the consistency of the results and the fact that more than three-quarters of respondents in every subgroup indicated they were generally satisfied with the City’s performance in providing municipal services.

The strong level of satisfaction expressed with the City’s performance in general was also mirrored in residents’ assessments of the City’s perfor- mance in providing most specific se rvices, with the highest satisfaction scores assigned to the City’s efforts to provide fire protection and emer- gency medical services (95% very or somewhat satisfied), provide library services (95%), maintain park areas (92%), maintain public landscape areas (89%), and protect oaks and landmark trees (88%). For 15 of the 20 services tested, the City is meeting the needs of at least three-quarters of its residents—and for the majority of services the City is meeting the needs of more than 80% of residents.

Contributing to the positive ratings th e City receives for specific service areas is the day-to-day customer service provided by city staff. Indeed, staff at the City of Thousand Oaks are often the “face” of the City for res- idents who are using city facilities, participating in various programs or events, or in need of assistance from the City on any number of matters.

Close to three-in-ten (29% of) respondents indicated that they had con- tacted Thousand Oaks staff at least once during the 12 months prior to the interview (which is consistent with 2020), and at least 87% of resi- dents indicated that staff members were very or somewhat professional (93%), accessible (89%), and helpful (87%).

With regard to local governance, the City was rated highest for its perfor- mance in providing access to information (56% excellent or good among those with an opinion), followed by being responsive to residents and businesses (53%), engaging with residents to get their feedback (52%), managing development and effectivel y planning for the future (48%), working through critical issues facing the City (47%), and spending tax dollars wisely (45%). Positive assessments trended downward across this question series from 2020 to 2023.

Where should the City
focus its efforts in the
future?
In addition to measuring the City’s current performance, a key goal of this study is to look forward and identify opportunities to adjust ser- vices, improve facilities, and/or refine communications strategies to best meet the community’s evolving needs and expectations. Although resi- dent satisfaction in Thousand Oaks is strong (see above), there is always room for improvement. Below we note some of the areas that present the best opportunities in this regard.

Key Findings
True North Research, Inc. © 2023 7City of Thousand Oaks . . . . . . . . . . . . . . . .

Considering respondents’ verbatim answers regarding what they feel city government could do to make Thousand Oaks a better place to live (see Ways to Improve Quality of Life on page 15), the list of services and their respective priority status for future city attention (see Performance, Needs & Priorities on page 22), and how residents prioritize specific proj- ects and services for future funding (see Spending Priorities on page 35), the top priorities for residents are providing housing and shelter for the homeless, facilitating development of affordable housing, managing growth and development/protecting open space, managing traffic con- gestion in the City, promoting economic development, and maintaining funding for fire protection and police services. Although many of these priorities are similar to those identified in past studies, addressing homelessness and facilitating affordable housing have risen in impor- tance in recent years.

With the recommendation that the City focus on these areas, it is equally important to stress that when it comes to improving satisfaction in ser- vice areas, the appropriate strategy is often a combination of better com- munication and actual service improvements. It may be, for example, that many residents are simply not aware of the City’s ongoing infra- structure improvement efforts, or the limits of what a city can do to address homelessness. Choosing the appropriate balance of actual ser- vice improvements and efforts to raise awareness on these matters will be a key to maintaining and improving the community’s overall satisfac- tion in the short- and long-term.

It is also important to keep in mind that although these areas represent opportunities to improve resident satisfaction, the City should not over- steer. Indeed, the main takeaway from this study is that the City does many things very well, and emphasis should be on continuing to perform at that high level. The vast majority of residents are pleased with the City’s efforts to provide services and programs, and have a favorable opinion of the City’s performance in most areas. The top priority for the City should thus be to do what it takes to maintain the high quality of services that it currently provides.

What are residents’
opinions on diversity,
equity, and inclusion in
Thousand Oaks?
One of the cornerstones of an egalitarian community is that all members have comparable access to basic services and amenities, including edu- cation, healthcare, healthy foods, employment opportunities, and social services. Accordingly, one of the objectives of this survey was to profile Thousand Oaks residents’ access to essential items, services, and ameni- ties and gather opinions on the topics of diversity, equity, and inclusion and how they may apply to Thousand Oaks.

When asked if their household has a need for any services, items, or amenities that they have difficulty obtaining, 18% of respondents answered in the affirmative, with those generally dissatisfied with the Key Findings
True North Research, Inc. © 2023 8City of Thousand Oaks . . . . . . . . . . . . . . . .

City’s overall performance in providing municipal services being the most likely to report difficulty. Residents who have lived in Thousand Oaks for 10 to 14 years, those 25 to 64 years of age, Latino/Hispanic residents, those who identified th eir ethnicity as other/mixed, and female respondents were also more likely than their subgroup counter- parts to encounter difficulties accessing needed services, items, or ame- nities. The most commonly mentioned items that Thousand Oaks residents reported having difficulty accessing or obtaining were waste collection and recycling services (15%), affordable housing (11%), and water (10%).

From an attitudinal perspective, more than three-quarters of Thousand Oaks residents agreed that Diversity makes our community stronger (80% strongly or somewhat agree), My neighbors look out for me (78%), and the City and Conejo Recreation and Park District-sponsored events and activities help residents feel and stay connected (77%), while just over two-thirds agreed that There is a sense of community in Thousand Oaks, and I am part of it (68%).

A majority of residents agreed that The community of Thousand Oaks welcomes people with diverse backgrounds and perspectives (60%) and The City of Thousand Oaks is inclusive in its approach to governing. The City wants to hear from all individuals and groups (54%). Although a majority of residents also agreed that I have been invited to participate in community events and causes in Thousand Oaks (54%) and The com- munity treats all residents the same regardless of their color, income, age or identity (53%), it is worth noting that more than three-in-ten dis- agreed with these statements (as opposed to being unsure).

When compared to the other statements tested, fewer residents agreed that All neighborhoods receive the same quality of services from the City (44%).

Three subgroups—African-American respondents, renters, and those generally dissatisfied with the City’s efforts to provide municipal ser- vices—expressed the least positive attitudes for most of the statements tested. Meanwhile, older adults (65+) and retirees expressed higher than average positive views for the majority of the diversity, equity, and inclu- sion statements.

What do residents view
as priorities for the Civic
Arts Master Plan?
The City of Thousand Oaks recently adopted a Downtown Core Master Plan to shape the vision for a new Downtown for the City, with the Civic Arts Plaza at its core. In addition to improving the theaters in the Civic Arts Plaza as part of the Master Plan, there will be space available for dif- ferent types of amenities and establishments that people can visit before and after events. When asked about various items that could be included in the updated Civic Arts Plaza, restaurants was viewed as the highest Key Findings
True North Research, Inc. © 2023 9City of Thousand Oaks . . . . . . . . . . . . . . . .
priority (85% high or medium priority), followed by live outdoor perfor- mances (82%), and art galleries and exhibits (70%).

Residents were also informed that as part of the Master Plan, the new Main Street and Town Square will include a flexible space for community events and activities. Among the events tested, having a Farmer’s Market received the highest level of household interest (89% very or somewhat interested), followed by pop-up perf ormances and exhibits (73%), public art (68%), and family movies (57%). At the other end of the spectrum, less than half of households expressed interest in attending outdoor yoga (38%) and car shows (43%).

How well is the City com-
municating with resi-
dents?
The importance of city communicatio n with residents cannot be over- stated. Much of a city’s success is sh aped by the quality of information that is exchanged in both directions, from the City to the community and from the community to the City. This study is just one example of Thou- sand Oaks’s efforts to enhance the information flow to the City to better understand the community’s concerns, perceptions, and needs. Some of Thousand Oaks’s many efforts to communicate with its residents include its newsletters, timely press releases, website, various social media accounts, and live cablecast and replays of Council Meetings on Thou- sand Oaks TV and the City’s CTO Meetings Youtube channel.

Keeping up with the challenge of communicating with residents has been difficult for many public agencies in recent years. As the number of information sources and channels available to the public have dramati- cally increased, so too has the diversity in where residents regularly turn for their information. Not only have entirely new channels arisen to become mainstream and nearly ubiqui tous (e.g., social media), within these channels there exists a proliferation of alternative services. To add to the challenge, resident preferences for information sources are also dynamic, subject to change as new services are made available while oth- ers may fade in popularity, making thorough, effective communication a moving target for public agencies.

The present survey provides mixed-news with respect to city-resident communication. On the positive side, city-sponsored sources were well- represented among the sources respondents mentioned when asked where they turn to find out about City of Thousand Oaks news, services, programs, and events. Indeed, the Ci ty’s website and email notifications from the City were within the top five sources. In True North’s experi- ence, a high level of satisfaction with a city’s communication efforts is generally associated with and likely caused by a greater reliance among residents on city-sponsored sources of information such as newsletters, websites, and related publications.

Key Findings
True North Research, Inc. © 2023 10City of Thousand Oaks . . . . . . . . . . . . . . . .

The above notwithstanding, the study did find a significant percentage of respondents who were either unsure (14%) or dissatisfied (23%) when asked about their satisfaction with the City’s efforts to communicate with residents through newsletters, the Internet, social media, and other means. The percentage who reported being satisfied with the City’s efforts to communicate with them (63% very or somewhat satisfied) also decreased significantly when comp ared to 2020 (72%), in the early stages of the pandemic. The relationship between city-resident commu- nication and perceptions of the City’s overall performance in providing municipal services was also pronounced, with those satisfied with the City’s communication efforts also being much more likely than their counterparts to be satisfied with the City’s overall performance in pro- viding municipal services.

Quality of Life
True North Research, Inc. © 2023 11
City of Thousand Oaks
. . . . . . . . . . . . . . . .

Q UALITY OF L IFE
The opening series of questions in the survey was designed to assess residents’ perceptions of the quality of life in Thousand Oaks, as well as what city government could do to improve the quality of life in the City, now and in the future.

OVERALL QUALITY OF LIFE At the outset of the interview, respondents were asked to rate the quality of life in the City using a five-point scale of excellent, good, fair, poor, or very poor. As shown in Figure 1 below, nine-in-ten residents (92%) in 2023 shared favorable opinions of the quality of life in Thousand Oaks, with 39% reporting it is excellent and 52% stating it is good. Just 8% of respondents used fair, poor, or very poor to describe the quality of life in the City. When compared with 2020, the percentage of residents providing a positive rating (excel- lent or good) remained statistically consistent. There was a shift in the intensity of ratings from 2020 to 2023, however, with a statistically significant decline in excellent ratings (-15%) and an increase in the percentage who rated the overall quality in Thousand Oaks of life as good (+13%).

Question 2 How would you rate the overall quality of life in Thousand Oaks? Would you say it is excellent, good, fair, poor or very poor?
FIGURE 1 QUALITY OF LIFE BY STUDY YEAR
† Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

For the interested reader, figures 2 through 4 on the next page show how ratings of the quality of life in the City varied by length of residence, employment status, age, presence of a child in the household, home ownership status, ethnicity, and gender. As shown in the figures, there was a high degree of consistency across subgroups, wi th at least 83% of respondents in every sub- group rating the quality of life in Thousand Oaks as either excellent or good. Examining the intensity of ratings, the age subgroups showed the most variation in excellent ratings, ranging from 29% among those 18 to 24 years old to 51% for those 65 years and older.

54.1 56.7 64.5 61.1 66.2

39.6 39.0 31.4 35.8 31.2

7.2 5.3 4.1 2.9 2.5 1.7

39.2†

52.4†
0 10
20 30
40 50
60 70
80 90
100
2023 2020 2017 2015 2013 2009
Study Year
% Respondents
Not sure/Prefer
not to answer
Very poor
Poor
Fair
Good
Excellent
Quality of Life
True North Research, Inc. © 2023 12City of Thousand Oaks . . . . . . . . . . . . . . . .

FIGURE 2 QUALITY OF LIFE BY YEARS IN THOUSAND OAKS & EMPLOYMENT STATUS FIGURE 3 QUALITY OF LIFE BY AGE, CHILD IN HOME & HOME OWNERSHIP FIGURE 4 QUALITY OF LIFE BY ETHNICITY & GENDER

37.5 37.8 43.9 48.7

29.8 54.9

45.0 51.7 45.9

57.8 39.033.141.1Excellent

41.7 53.2

56.2 51.9
Good

51.1 0
10 20
30 40
50 60
70 80
90 100
Less than 5 5 to 9 10 to 14 15 or more Full time Part time Self- employed
Retired Other
Years in Thousand Oaks (Q1) Employment Status (QD5)
% Respondents

41.2 51.4

40.7 40.1 43.2

32.0 52.3

44.7 49.8 52.5 49.5

58.2 Excellent

28.6 31.1

42.5 34.3
Good

56.2 54.948.3

60.6 0
10 20
30 40
50 60
70 80
90 100
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or
older
Yes No Ow n Rent
Age (QD1) Child in Hsld (QD3) Home Ownership
Status (QD4)
% Respondents

37.1 42.1 40.0

49.8 50.5 51.9
Excellent

39.4 35.2 43.5 40.3
Good

50.1 53.849.857.1
0 10
20 30
40 50
60 70
80 90
100
Latino /
Hispanic
Asian American Caucasian /
White
African
American /
Black
Other / Mixed Male Female
Ethnicity (QD8) Gender (QD2)
% Respondents
Quality of Life
True North Research, Inc. © 2023 13City of Thousand Oaks . . . . . . . . . . . . . . . .

Having measured their perceptions of the general quality of life in Thousand Oaks as it is today (Question 2), the surveyed next asked respondents about perceived trends in the quality of life in the City over the past five years. 3 Forty-five percent of residents (45%) perceived little or no change in the quality of life in Thousand Oaks over the past five years, offering that it is about the same now as it was in the past (Figure 5). Among those who did perceive a change during this period, 13% said that the quality of life has improved in Thousand Oaks and 41% indicated that it had declined over the past five years. There were statistically significant changes within every response category for this question between 2020 and 2023. Overall, there were signifi- cant declines in the percentage who felt the quality of life had either increased or stayed about the same over the past five years and an increase in the percentage who perceived that it had gotten worse.

Question 3 Over the past five years, would you say that the quality of life in Thousand Oaks has improved, stayed about the same, or gotten worse?
FIGURE 5 QUALITY OF LIFE IN PAST FIVE YEARS BY STUDY YEAR † Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

For the interested reader, figures 6 to 8 displa y how perceived trends in the quality of life in Thousand Oaks varied across resident subgroups. When compared with their respective counter- parts, those who have lived in Thousand Oaks at least 15 years, residents 45 to 64 years of age, home owners, and those who identified their ethnicity as other or mixed were the most likely to perceive a negative trend in the quality of life in the City. Notably, there were strong, linear rela- tionships in the negative trend by length of residence and age, with negative ratings climbing as length of residence increased and age increased be tween 18 to 64 years of age. Interestingly, there was a sharp drop in negative ratings among those 65 years and older, with the majority of seniors indicating that the quality of life had stayed about the same over the past five years.

Additionally, residents 18 to 24 years of age and African Americans were the most likely to feel the quality of life had improved.

3. Only respondents who indicated that they had lived in the City at least five years received Question 3.

4.4 4.3 5.1 5.3

14.9 14.2 18.3

8.9 53.1 54.8

52.8 62.5

23.7 23.4 18.3 19.7

3.7 2.6 4.0 3.4

2.5†

10.9†

44.7†

32.8†

7.8†
0 10
20 30
40 50
60 70
80 90
100
2023 2020 2017 2015 2013
Study Y ear
% Respondents
Not sure
Much worse
Som ewhat
worse
About the same
Som ewhat
improved
Much improved
Quality of Life
True North Research, Inc. © 2023 14City of Thousand Oaks . . . . . . . . . . . . . . . .

FIGURE 6 QUALITY OF LIFE IN PAST FIVE YEARS BY YEARS IN THOUSAND OAKS & EMPLOYMENT STATUS FIGURE 7 QUALITY OF LIFE IN PAST FIVE YEARS BY AGE, CHILD IN HOME & HOME OWNERSHIP STATUS FIGURE 8 QUALITY OF LIFE IN PAST FIVE YEARS BY ETHNICITY & GENDER 15 13 13
15 5
13 12
18 29
38 44
42 36
43 41
29 0
10 20
30 40
50 60
5 to 9 10 to 14 15 or more Full time Part time Self-
employed
Retired Other
Y ears in T housand Oaks (Q1) Em ploym ent Status (QD5) % Respondents Who Have Resided in
City For at Least 5 Years
Better Worse
22 15 16
12 10
14 17
13 13
16 23
32 41
48 54
34 42
39 43
32 0
10 20
30 40
50 60
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or
older
Yes No Ow n Rent
Age (QD1) Child in Hsld (QD3) Home Ownership
Status (QD4)
% Respondents Who Have Resided in
City For at Least 5 Years
Better Worse
19 13 11
28 17
15 12
33 35
40 32
47 38
42 0
10 20
30 40
50 60
Latino /
Hispanic
Asian American Caucasian /
White
African
American /
Black
Other / Mixed Male Female
Ethnicity (QD8) Gender (QD2)
% Respondents Who Have Resided in
City For at Least 5 Years
Better Worse
Quality of Life
True North Research, Inc. © 2023 15City of Thousand Oaks . . . . . . . . . . . . . . . .

WAYS TO IMPROVE QUALITY OF LIFE Respondents were next asked to indicate one thing the City could change to make Thousand Oaks a better place to live, now and in the future.

This question was asked in an open-ended manner, which allowed respondents to mention any improvement that came to mind without being prompted by or restricted to a particular list of options. True North later reviewed the verbatim responses and grouped them into the categories shown in Figure 9.

Question 4 If the city government could change one thing to make Thousand Oaks a better place to live now and in the future, what change would you like to see? FIGURE 9 CHANGES TO IMPROVE THOUSAND OAKS
Overall, the most common specific responses to this question were addressing homeless issues (20%), limiting growth/preserving open space (13%), providing more affordable housing (12%), improving public safety (7%), increasing recreational facilities/programs (6%), and providing more dining and shopping opportunities (6%). Responses of not sure/cannot think of anything and no changes needed/everything is fine collec tively accounted for 18% of all responses. Both of these responses are indicative of a respondent who does not perceive any pressing issues or problems in the City that can be addressed by local government.

Table 1 provides the top five responses to Question 4 by study year. Overall, there has been a fair amount of movement during the past three years in terms of the types of changes residents think are most needed to improve the quality of life in the City. Addressing homeless issues increased in saliency to top the list in 2023 and providing more affordable housing and improv-

19.7 12.7

12.1 11.5

7.0 6.4

6.2 5.7

4.1 3.6

3.5 3.2

3.2 2.7

2.7 2.6

2.5 2.2

1.9 1.8

1.7 1.6

1.4 1.3

1.1 1.0

3.4 3.9

1.6 0 5 10 15 20
Address homeless issues
Limit growth, preserve open spaces
Provide more affordable housing
Not sure / Cannot think of anything specific
Improve public safety
No changes needed / Everything is fine
Increase recreational facilities, programs
Provide more dining, shopping opportunities
Reduce traffic congestion
Address water issues, conservation
Improve, maintain streets, roads
Provide more bike lanes, walking paths
Improve public transportation
Address trash services issues
Beautify city, landscaping
Improve, provide walkable downtown area
Provide more police
Improve traffic light synchronization
Engage in economic development
Improve schools, education
Improve environmental efforts
Improve diversity efforts
Reduce cost of living
City Council change, improvement
Enforce traffic laws
Enforce City codes
Improve communication, outreach efforts
Improve economy, job
Improve parking
% Respondents
Quality of Life
True North Research, Inc. © 2023 16City of Thousand Oaks . . . . . . . . . . . . . . . .
ing public safety both rose to top-five status fo r the first time this year. Responses of not sure/ cannot think of anything dropped from second place in 2020 to fourth place in 2023, and no changes needed/everything is fine dropped off the list for the first time in 2023.

TABLE 1 CHANGES TO IMPROVE THOUSAND OAKS BY STUDY YEAR 2023 2020 2017 2015 2013 2009
Address homeless
issues
Limit growth,
preserve open
spaces
Reduce traffic
congestion
Not sure / Cannot
think of anything
No changes /
Everything is okay
No changes /
Everything is okay
Limit growth,
preserve open
spaces
Not sure / Cannot
think of anything
Not sure / Cannot
think of anything
Reduce traffic
congestion
Not sure / Cannot
think of anything
Not sure / Cannot
think of anything
Provide more
affordable housing
No changes
needed /
Everything is fine
Limit growth /
preserve open
spaces
Improve maintain
street roads
Limit growth /
Preserve open
space
Limit growth /
Preserve open
space
Not sure / Cannot
think of anything
specific
Address homeless
issues
Engage in
economic
development
Limit growth /
Preserve open
space
Redevelop
downtown areas
Redevelop
downtown areas
Improve public
safety
Increase
recreational
facilities, programs
No changes /
Everything is okay
No changes /
Everything is okay
Reduce traffic
congestion
Reduce traffic
congestion
Study Year
City Services
True North Research, Inc. © 2023 17
City of Thousand Oaks
. . . . . . . . . . . . . . . .

C ITY S ERVICES
Having measured respondents’ perceptions of th e quality of life in Thousand Oaks, the survey next turned to assessing their opinions about the City’s performance in providing various munic- ipal services.

OVERALL SATISFACTION The first question in this series asked respondents to indicate if, overall, they were satisfied or dissatisfied with the job the City is doing to provide municipal services. Because this question does not reference a specific program, facility, or service and requested that the respondent consider the City’s performance in general, the findings of this question may be regarded as an overall performance rating for the City.

As shown in Figure 10, eight-in-ten Thousand Oaks residents (80%) in 2023 indicated that they were satisfied with the City’s efforts to provide municipal services, with 32% stating that they were very satisfied. Approximately 12% of respondents indicated that they were dissatisfied with the City’s overall performance, and an additional 7% indicated that they were unsure or unwilling to share their opinion. From 2020 to 2023, there was a statistically significant decline in overall satisfaction (88% to 80%), driven by declines in the percentage very satisfied (-11%) and increases in the percentage somewhat dissatisfied (+3%) and not sure (+5%). After factoring out the ‘not sure’ responses from the comparison and isolating just those respondents with an opinion, the percentage satisfied was 4% lower in 2023 than 2020 (87% vs. 91%).

Question 5 Next, I would like to ask a series of questions about services provided by the City of Thousand Oaks. Generally speaking, are you satisfied or dissatisfied with the job the City of Thousand Oaks is doing to provide city services?
FIGURE 10 OVERALL SATISFACTION BY STUDY YEAR
† Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

The figures on the next page show how ratings of the City’s overall performance in providing municipal services varied by subgroups of residents. Although there was some variation in opin- ions across subgroups—e.g., residents who have lived in the City less than five years were much more likely than long-time residents (10+ years) to indicate that they were very satisfied with the City’s performance—the most striking pattern in both figures is that the high levels of satisfac-

58.3†

44.4 46.0 37.8

30.1 7.1 6.7 5.8 6.4

2.8 3.0 4.2 2.4 4.4

53.350.143.043.4

32.1†

39.7 47.9

1.5 10.1†

1.07.4†
0 10
20 30
40 50
60 70
80 90
100
2023 2020 2017 2015 2013 2009
Study Y ear
% Respondents
Prefer not to
answer
Not sure
Very
dissatisfied
Som ewhat
dissatisfied
Som ewhat
satisfied
Very
satisfied
City Services
True North Research, Inc. © 2023 18City of Thousand Oaks . . . . . . . . . . . . . . . .
tion exhibited by respondents as a whole (see Figure 10) were also shared by all resident sub- groups. At least three-quarters of residents in every identified subgroup indicated that they were satisfied with the City’s overall performance in providing municipal services.

FIGURE 11 OVERALL SATISFACTION BY YEARS IN THOUSAND OAKS & EMPLOYMENT STATUS FIGURE 12 OVERALL SATISFACTION BY AGE, CHILD IN HOME & HOME OWNERSHIP STATUS FIGURE 13 OVERALL SATISFACTION BY ETHNICITY & GENDER

30.5 37.5 37.4 39.7

24.2 50.6 42.6 39.9

46.0 53.9
Ver y
satisfied

48.1 33.6

24.3 27.9
Smwt
satisfied

36.4 50.151.1

51.2 0
10 20
30 40
50 60
70 80
90 100
Less than 5 5 to 9 10 to 14 15 or more Full time Part time Self- employed
Retired Other
Years in Thousand Oaks (Q1) Employment Status (QD5)
% Respondents

31.1 42.7

30.7 34.9 34.0 32.2

48.2 43.8

50.7 46.6 48.1 46.5

26.132.931.9Ver y
satisfied

26.8 44.7 46.9 51.8
Smwt
satisfied

55.4 0
10 20
30 40
50 60
70 80
90 100
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or
older
Yes No Ow n Rent
Age (QD1) Child in Hsld (QD3) Home Ownership
Status (QD4)
% Respondents

28.1 33.2 34.4

51.2 51.0 45.1
Ver y
satisfied

31.4 32.4 35.2 42.1
Smwt
satisfied

46.7 35.947.851.6
0 10
20 30
40 50
60 70
80 90
100
Latino /
Hispanic
Asian American Caucasian /
White
African
American /
Black
Other / Mixed Male Female
Ethnicity (QD8) Gender (QD2)
% Respondents
City Services
True North Research, Inc. © 2023 19City of Thousand Oaks . . . . . . . . . . . . . . . .

SPECIFIC SERVICES Whereas Question 5 addressed the City’s overall performance, the next two questions asked respondents to rate the importance of specific services offered by the City, as well as their level of satisfaction with efforts to provide these services. For each service, respondents were first asked whether they thought a service was extremely important, very important, somewhat important, or not at all important. The order of the items was randomized for each respondent to avoid a systematic position bias.

Figure 14 presents the services ranked by order of importance according to the proportion of respondents who rated a service as at least very important. Thousand Oaks residents rated pro- viding fire protection and emergency medical services as the most important (96% extremely or very important), followed by maintaining city streets and roads (92%), providing trash collection, recycling, and household hazardous waste services (89%), and maintaining park areas (87%). At the other end of the spectrum, providing cultu ral and performing arts and live ente rtainment (55%), facilitating the development of affordable housing (55%), and providing housing and shel- ter for the homeless (60%) were viewed as comparatively less important.

Question 6 For each of the services I read, please tell me whether the service is extremely important to you, very important, somewhat important, or not at all important.

FIGURE 14 IMPORTANCE OF ISSUES

76.7 57.6

55.2 47.5

55.5 60.7

52.9 51.2

46.0 44.4

35.4 34.7

35.8 36.5

36.7 32.0

35.2 33.9

33.5 24.2

19.6 34.0

34.2 39.5

28.5 23.0

30.6 30.4

32.3 33.6

38.4 38.7

37.4 36.1

35.7 35.8

28.5 26.3

21.9 30.7
0 1 02 03 04 05 06 07 08 09 0 1 0 0
Providing fire protection, emergency medical
Maintaining city streets and roads
Providing trash collection, recycling services
Maintaining park areas
Preserving and protecting open space
Providing police services
Protecting the local environment
Providing support to local public schools
Managing traffic congestion in the city
Managing growth and development
Maintaining public landscape areas
Providing services to seniors
Providing services to youth
Promoting economic development
Providing library services
Prov iding recreation programs for all ages
Protecting oaks and landmark trees
Providing housing and shelter for the homeless
Facilitating the development of affordable housing
Providing cultural and performing arts
Q6bQ6dQ6hQ6lQ6oQ6aQ6nQ6cQ6eQ6jQ6fQ6pQ6qQ6iQ6gQ6kQ6rQ6sQ6tQ6m % Respondents
Extremely important Very important
City Services
True North Research, Inc. © 2023 20City of Thousand Oaks . . . . . . . . . . . . . . . .

For the interested reader, Table 2 displays the percentage of respondents who indicated each service was at least very important by study year, as well as the percentage change in impor- tance over the past three years. When compared with the 2020 survey, there was a statistically significant change in importance for just one of the 18 services tested in both studies (a 6% decline for providing police services).

TABLE 2 IMPORTANCE OF ISSUES BY STUDY YEAR (SHOWING % EXTREMELY & VERY) † Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

Turning to the satisfaction component, Figure 15 on the next page sorts the same list of 20 ser- vices according to the percentage of respondents who indicated they were either very or some- what satisfied with the City’s efforts to prov ide the service. For comparison purposes between the services, only respondents who held an opinion (either satisfied or dissatisfied) are included in the figures. Those who did not have an opinion were removed from this analysis. 4 At the top of the list, respondents were most satisfied with the City’s efforts to provide fire pro- tection and emergency medical services (95% very or somewhat satisfied), provide library ser- vices (95%), maintain park areas (92%), maintain public landscape areas (89%), and protect oaks and landmark trees (88%). Respondents were less satisfied with the City’s efforts to provide housing and shelter for the homeless (42%), facilitate the development of affordable housing (43%), and manage growth and development (61%).

Table 3 on the next page provides the percentage of respondents who expressed satisfaction with each service by study year, as well as the percentage change in satisfaction during the past three years for each service, where applicable. Comparing the current survey with 2020, there were statistically significant declines in satisfaction for five services, with the largest decline evi- denced for managing growth and development (-11%).

4. The percentage of respondents who provided an opinion (either satisfied or dissatisfied) is presented in brackets beside the service label in the figure.
2023 2020 2017 2015 2013 2009
Providing cultural and performing arts 54.9 50.9 52.3 49.9 46.2 37.3 +4.0 Providing library services 72.4 69.2 71.0 66.9 67.6 64.3 +3.2 Providing support to local public schools 81.6 79.9 80.1 82.0 77.7 N/A +1.6 Providing recreation programs for all ages 67.8 66.8 66.8 59.3 65.2 59.0 +0.9 Maintaining park areas 86.9 86.3 84.2 85.2 78.8 77.1 +0.7 Providing services to youth 73.2 72.6 70.0 66.6 N/A N/A +0.6 Managing growth and development 77.9 77.7 79.7 67.5 68.5 64.7 +0.2 Providing fire protection, emergency medical 96.3 96.2 96.2 92.8 94.7 N/A +0.1 Providing trash collection, recycling services 89.5 89.4 85.4 84.4 80.8 80.6 +0.1 Protecting oaks and landmark trees 63.7 64.6 60.6 N/A N/A N/A -0.9 Maintaining streets and roads 91.7 93.5 93.1 87.6 84.4 82.6 -1.8 Maintaining public landscape areas 73.8 75.7 71.2 62.8 57.3 N/A -1.9 Protecting the local environment 83.4 85.4 81.5 78.4 74.5 72.5 -2.0 Promoting economic development 72.6 74.7 70.5 64.0 70.1 69.6 -2.1 Preserving and protecting open space 83.9 86.3 81.8 74.9 73.2 76.8 -2.4 Providing services to seniors 73.5 76.3 74.7 68.4 N/A N/A -2.8 Managing traffic congestion in the city 78.2 81.6 88.4 74.4 70.0 68.3 -3.4 Providing police services 83.7 90.1 92.6 88.6 87.9 85.8 -6.4† Providing housing and shelter for the homeless 60.2 N/A N/A N/A N/A N/A N/A Facilitating development of affordable housing 55.4 N/A N/A N/A N/A N/A N/A Change in
Extremely + Very
Important
2020 to 2023
Study Year
City Services
True North Research, Inc. © 2023 21City of Thousand Oaks . . . . . . . . . . . . . . . .

Question 7 For the same list of services I just read, I'd like you to tell me how satisfied you are with the job the city is doing to provide the service. Are you satisfied or dissatisfied with the city's efforts to: _____, or do you not have an opinion?
FIGURE 15 SATISFACTION WITH SERVICES
TABLE 3 SATISFACTION WITH SERVICES BY STUDY YEAR (SHOWING % VERY & SOMEWHAT) † Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

59.9 54.8

44.3 37.4

41.6 37.6

38.8 33.5

47.7 33.1

34.0 32.9

44.3 34.3

28.7 22.9

21.7 19.6

14.2 12.5

35.1 39.9

47.4 51.1

46.4 49.6

48.4 53.6

38.4 52.5

50.8 51.4

39.8 47.2

48.5 49.3

47.2 41.8

29.2 29.1

4.0 4.2

6.9 9.7

8.4 10.4

9.2 10.6

9.7 10.5

12.5 12.5

11.3 15.0

17.4 22.2

23.0 26.8

31.2 30.4

3.6 3.6

4.2 3.9

2.8 3.2

4.6 3.6

5.3 5.6

8.0 11.8

25.4 28.0
2 2
2 1
1 1
0 1 02 03 04 05 06 07 08 09 0 1 0 0
Provide fire protection, emergency medical [92%]
Provide library services [88%]
Maintain park areas [95%]
Maintain public landscape areas [93%]
Protect oaks and landmark trees [85%]
Provide recreation programs for all ages [81%]
Preserve and protect open space [91%]
Prov ide serv ices to seniors [69%]
Provide police services [90%]
Protect the local environment [87%]
Provide cultural and performing arts [85%]
Provide services to youth [73%]
Provide trash collection, recycling services [96%]
M aintain streets and roads [96%]
Provide support to local public schools [77%]
Promote economic development [78%]
Manage traffic congestion in the city [93%]
Manage growth and development [83%]
Facilitate the development of affordable housing [74%]
Provide housing and shelter for the homeless [74%]
% Respondents Who Provided Opinion
Very satisfied Somewhat satisfied Som ewhat dissatisfied Very dissatisfied 2023 2020 2017 2015 2013 2009
Preserve and protect open space 87.2 85.8 90.1 91.2 90.8 90.2 +1.4 Protect oaks and landmark trees 88.0 87.8 87.7 N/A N/A N/A +0.1 Provide recreation programs for all ages 87.3 87.3 91.0 94.6 93.4 91.2 -0.0 Provide fire protection, emergency medical 95.0 95.4 98.1 97.4 98.4 N/A -0.4 Maintain park areas 91.7 92.9 92.1 96.8 96.6 98.2 -1.2
Maintain streets and roads 81.4 82.7 79.3 84.3 87.1 91.1 -1.3 Provide library services 94.6 96.0 95.2 94.9 95.7 97.7 -1.3 Provide cultural and performing arts 84.8 86.3 89.3 90.9 93.9 94.9 -1.6 Protect the local environment 85.6 87.5 91.8 93.3 92.9 94.0 -1.9 Manage traffic congestion in the city 68.9 71.4 62.4 73.2 79.6 83.2 -2.5 Provide services to seniors 87.1 89.8 90.6 91.3 N/A N/A -2.6 Provide services to youth 84.3 87.3 88.6 94.7 N/A N/A -3.1 Promote economic development 72.2 75.6 77.4 84.6 84.4 87.6 -3.4 Maintain public landscape areas 88.4 92.2 89.0 96.5 95.6 N/A -3.8† Provide trash collection, recycling services 84.1 89.8 92.3 96.8 95.1 96.9 -5.7† Provide support to local public schools 77.2 83.7 82.7 83.8 87.1 N/A -6.5† Provide police services 86.1 92.9 94.9 95.6 94.2 97.1 -6.8† Manage growth and development 61.4 72.5 75.9 84.1 82.4 82.8 -11.1† Provide housing and shelter for the homeless 41.6 N/A N/A N/A N/A N/A N/A Facilitate the development of affordable housing 43.4 N/A N/A N/A N/A N/A N/A Change in
Satisfaction
2020 to 2023
Study Year
Performance, Needs & Priorities
True North Research, Inc. © 2023 22
City of Thousand Oaks
. . . . . . . . . . . . . . . .

P ERFORMANCE , N EEDS & P RIORITIES
With a measure of the importance of a service to residents as well as a measure of satisfaction with the City’s efforts to provide the service, True North is able to examine the relationship between these two dimensions and identify areas where the City has the greatest opportunities to improve resident satisfaction—and identify for which services the City is meeting, and even exceeding, the majority of residents’ needs.

INDIVIDUALIZED PRIORITY ANALYSIS Rather than rely on sample averages to con- duct this analysis, True North has developed an individualized approach to identifying priorities that is built on the recognition that opinions will vary from resident to resident, and that under- standing this variation is required for assessing how well the City is meeting the needs of its res- idents.5 Table 4 on the next page presents a grid based on the importance and satisfaction scales. The horizontal axis corresponds to the four importance options, and the vertical scale corresponds to the four satisfaction options. The 16 cells within the grid are grouped into one of six categories based on how well the City is meeting, or not meeting, a resident’s needs for a particular service. The six groups are as follows:

Exceeding Needs The City is exceeding a respondent’s needs if a respondent is satisfied and the level of expressed satisfaction is higher than the importance that the respondent assigned to the service.

Meeting Needs, Moder-
ately
The City is moderately meeting a re spondent’s needs if the respondent is satisfied and the level of satisfaction is commensurate with the level of importance assigned to the service.

Meeting Needs, Margin-
ally
The City is marginally meeting a respondent’s needs if the respondent is satisfied with the City’s efforts to provide the service, but their level of satisfaction is lower than the level of importance assigned to the service.

Not Meeting Needs, Mar-
ginally
The City is marginally not meeting a respondent’s needs if the respon- dent is somewhat dissatisfied, but the service is also viewed as just somewhat or not at all important.

Not Meeting Needs, Mod-
erately
The City is moderately not meeting a respondent’s needs if a) a respon- dent is very dissatisfied with the City’s efforts to provide the service, but the service is viewed somewhat or not at all important, or b) a respon- dent is somewhat dissatisfied and the service is very important.

Not Meeting Needs,
Severely
The City is severely not meeting a respondent’s needs if a) a respondent is dissatisfied and the service is viewed as extremely important, or b) a respondent is very dissatisfied and the service is very important.

5. Any tool that relies on the opinions of the average respondent will provide a limited and occasionally dis- torted picture of how well an agency is performing. The simple fact is that a city is not comprised of average residents—it is comprised of unique individuals who vary substantially in their opinions of the City’s perfor- mance in different service areas. Thus, although the arithmetic average of these individuals’ opinions is a useful statistic, it does not capture the variation in opinions that occurs among residents, and it is this varia- tion that is critical for truly assessing how well the City is meeting the needs of its residents.

Performance, Needs & Priorities
True North Research, Inc. © 2023 23City of Thousand Oaks . . . . . . . . . . . . . . . .

TABLE 4 RESIDENT SERVICE NEEDS & PRIORITY MATRIX
Using this framework, True North categorized respondents individually for each of the 20 ser- vices tested. For example, a respondent who indicated that providing housing and shelter for the homeless was somewhat important and they were very satisfied with the City’s efforts in this ser- vice area would be categorized in the exceeding needs group for this service. The same respon- dent may be grouped in the marginally not meeting needs group for another service if they were somewhat dissatisfied with the City’s efforts to provide the service, but the service was viewed as only somewhat important.

Figure 16 on the next page presents each of the 20 services, along with the percentage of respondents grouped into each of the six possible categories. For ease of interpretation, the color-coding in Figure 16 is consistent with that presented in Table 4. For example, in the service area of providing housing and shelter for the homeless, the City is exceeding the needs of 8% of respondents, moderately meeting the needs of 16% of respondents, marginally meeting the needs of 17% of respondents, marginally not meeting the needs of 7% of respondents, moder- ately not meeting the needs of 17% of respondents, and severely not meeting the needs of 34% of respondents.

Perhaps the most important pattern that is shown in the figure is that for all but five of the ser- vices tested, the City is meeting the needs of at least 75% of residents. Operating from the man- agement philosophy that, all other things being equal, the City should focus on addressing services that have the highest percentage of residents for which the City is currently not meeting their needs, the services have been sorted by order of priority. Thus, providing housing and shel- ter for the homeless is the top priority, followed by facilitating development of affordable hous- ing, managing growth and development, managing traffic congestion in the City, and promoting economic development for a healthy business community. It is worth noting that three of the top five priorities in 2023 are identical to those identified in the 2020 survey. The other two services, placing first and second, were new to the 2023 survey (i.e., they were not tested in 2020).

Not at all
important
Somewhat
important
Very
important
Extremely
important
Very satisfied Exceeding needs Exceeding needs Meeting needs Meeting needs Somewhat satisfied Exceeding needs Meeting needs Meeting needs, moderately
Meeting needs,
moderately
Somewhat dissatisfied Not meeting needs,
moderately
Not meeting needs,
moderately Not meeting needs Not meeting needs,
severely
Very dissatisfied Not meeting needs Not meeting needs Not meeting needs, severely
Not meeting needs,
severely
Satisfaction
Importance
Performance, Needs & Priorities
True North Research, Inc. © 2023 24City of Thousand Oaks . . . . . . . . . . . . . . . .

FIGURE 16 RESIDENT SERVICE NEEDS
1 4
10 4
4 7
9 6
10 3
13 4
16 5
7 4
11 8
61 48
57 50
44 36
39 46
44 38
43 34
45 31
41 31
27 25
17 16
34 41
28 32
40 45
41 35
36 40
34 44
30 42
28 36
36 33
15 17
4 4
2 5
10 7
5 4
5 4
4 3
5 4
8 7
10 13
17 7
9 10
10 6
9 6
14 6
15 7
16 21
24 34
34 4
3 2
2 2
2 0
3 1
2 2
1 2
1 1
3 1
2 5
3 3
2 3
3 4
7 2
0 10 2 03 04 05 06 07 08 09 0 1 0 0
Providing fire protection, emergency medical
Maintaining park areas
Providing library services
Providing police services
Preserving and protecting open space
Protecting the local environment
Providing services to seniors
Providing trash collection, recycling services
Maintaining public landscape areas
Providing services to youth
Prov iding recreation programs for all ages
Maintaining streets and roads
Protecting oaks and landmark trees
Providing support to local public schools
Providing cultural and performing arts
Promoting economic development
Managing traffic congestion in the city
Managing growth and development
Facilitating development of affordable housing
Providing housing and shelter for the homeless
% Respondents Who Provided Opinion
Exceeding needs
Meeting needs
mo derately
Meeting needs
marginally
Not meeting
needs marginallyNot meeting
needs moderately
Not meeting
needs severely
Diversity, Equity & Inclusion
True North Research, Inc. © 2023 25
City of Thousand Oaks
. . . . . . . . . . . . . . . .

D IVERSITY , E QUITY & I NCLUSION
One of the cornerstones of an egalitarian community is that all members have comparable access to basic services and amenities, includin g education, healthcare, healthy foods, employ- ment opportunities, and social services. On a national level, there are many areas where inequal- ities not only exist, but are growing—including wages, wealth, access to healthcare and healthy foods, occupational segregation, education, and incarceration. Accordingly, one of the objec- tives of this survey was to profile Thousand Oa ks residents’ access to essential items, services, and amenities and gather opinions on the topics of diversity, equity, and inclusion and how they may apply to Thousand Oaks.

ITEMS THAT ARE DIFFICULT TO OBTAIN Respondents were first asked if there are specific services, items, or amenities that their household needs that they have difficulty obtain- ing and—if yes—to describe the items. As shown in Figure 17 below, approximately one-in-five respondents (18%) stated they have a need for services, items, or amenities that they have diffi- culty obtaining, whereas 60% reported no such difficulties and the remainder were either unsure (20%) or preferred to not answer the question (2%). Those generally dissatisfied with the City’s overall performance in providing municipal services were by far the most likely to report diffi- culty obtaining needed services, items, or amenities. Residents who have lived in Thousand Oaks for 10 to 14 years, those 25 to 64 years of age, Latino/Hispanic residents, those who identified their ethnicity as other/mixed, and female respondents were also more likely than their sub- group counterparts to indicate they had difficulty obtaining needed services, items, or amenities (see figures 18-20).

Question 8 Are there any services, items, or amenities that your household needs that you have difficulty obtaining?
FIGURE 17 SERVICES, ITEMS, AMENITIES DIFFICULT TO OBTAIN Not hard to
obtain

60.2 Yes, hard to
obtain

17.9 Not sure

19.7 Prefer not to
answer

2.1 Diversity, Equity & Inclusion
True North Research, Inc. © 2023 26City of Thousand Oaks . . . . . . . . . . . . . . . .

FIGURE 18 SERVICES, ITEMS, AMENITIES DIFFICULT TO OBTAIN BY YEARS IN THOUSAND OAKS & EMPLOYMENT STATUS FIGURE 19 SERVICES, ITEMS, AMENITIES DIFFICULT TO OBTAIN BY AGE, CHILD IN HSLD & HOME OWNERSHIP STATUS FIGURE 20 SERVICES, ITEMS, AMENITIES DIFFICULT TO OBTAIN BY OVERALL SATISFACTION, ETHNICITY & GENDER

25.6 19.8 18.5

13.9 22.823.4

28.2 18.3

22.5 0
10 20
30 40
50 Less than 5 5 to 9 10 to 14 15 or more Full time Part time Self- employed
Retired Other
Years in Thousand Oaks (Q1) Employment Status (QD5)
% Respondents Who Provided Opinion & Have
Difficulty Obtaining Services, Items, Amenities

23.5 14.6

23.7 20.0 21.3

25.2 14.1

31.3 25.9 27.2
0 10
20 30
40 50
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or
older
Yes No Own Rent
Age (QD1) Child in Hsld (QD3) Home Ownership
Status (QD4)
% Respondents Who Provided Opinion & Have
Difficulty Obtaining Services, Items, Amenities

18.7 17.8

28.2 17.7

26.3 21.6

28.0 46.1

18.7 0
10 20
30 40
50 Satisfied Dissatisfied Latino /
Hispanic
Asian
American
Caucasian /
White
African
American /
Black
Other /
Mixed
Male Fem ale
Overall Satisfaction (Q5) Ethnicity (QD8) Gender (QD2)
% Respondents Who Provided Opinion & Have
Difficulty Obtaining Services, Items, Amenities
Diversity, Equity & Inclusion
True North Research, Inc. © 2023 27City of Thousand Oaks . . . . . . . . . . . . . . . .

Respondents who answered Question 8 in the affirmative were subsequently asked to describe the most important services or items that their household needs that they also have difficulty obtaining. Question 9 was presented in an open-ended manner, which allowed respondents to mention any service, item, or amenity that came to mind without being prompted by—or restricted to—a particular list. True North later reviewed the verbatim responses and grouped them into the categories shown in Figure 21.

The most commonly mentioned services, items, or amenities that Thousand Oaks residents reported having difficulty accessing or obtain ing were waste collection and recycling services (15%), affordable housing (11%), and water (10%).

Question 9 Please describe the most important servi ces or items that your household needs that you have difficulty obtaining.

FIGURE 21 HSLD MOST IMPORTANT SERVICES, ITEMS, NEEDED DIFFICULT TO OBTAIN DIVERSITY, EQUITY & INCLUSION STATEMENTS The statements shown on the left of Figure 22 on the next page were designed to tap into the underlying concepts of diversity, equity, or inclusion. For each statement, respondents were simply asked the degree to which they agreed or disagreed with the statement, or if they had no opinion either way. Although the order of the statements was randomized for each respondent to avoid a systematic position bias, they are sorted in Figure 22 from high to low based on the percentage who agreed with each statement.

More than three-quarters of Thousand Oaks residents agreed that Diversity makes our commu- nity stronger (80% strongly or somewhat agree), My neighbors look out for me (78%), and the City and Conejo Recreation and Park District-sponsored events and activities help residents feel

15.4 10.6

10.3 7.1

6.9 6.6

6.3 5.5

5.4 4.1

3.8 3.3

2.3 2.3

1.7 1.5

4.5 3.5
0 5 10 15 20
Waste collection, recycling services
Affordable housing
Water
Public transportation
City landscape, tree trimming
Public safety
Reduce cost of living
Infrastructure maintenance
Assistance for seniors, disabled residents
Restaurants, stores
Not sure / Cannot think of anything specific
Wi-Fi service, providers
Home repair, maintenance services
Medical services
Traffic issues, law enforcement
Electric power services
Addressing homelessness
Issues with HOA
% Respondents Who Have
Difficulty Obtaining Services, Items, Amenities
Diversity, Equity & Inclusion
True North Research, Inc. © 2023 28City of Thousand Oaks . . . . . . . . . . . . . . . .
and stay connected (77%), while just over two-thirds agreed that There is a sense of community in Thousand Oaks, and I am part of it (68%).

A majority of residents agreed that The community of Thousand Oaks welcomes people with diverse backgrounds and perspectives (60%) and The City of Thousand Oaks is inclusive in its approach to governing. The City wants to hear from all individuals and groups (54%). Although a majority of residents also agreed that I have been invited to participate in community events and causes in Thousand Oaks (54%) and The community treats all residents the same regardless of their color, income, age, or identity (53%), it is worth noting that more than three-in-ten dis- agreed with these statements (as opposed to being unsure).

When compared to the other statements tested, fewer residents agreed that All neighborhoods receive the same quality of services from the City (44%).

Question 10 Next, I'm going to read several statements about Thousand Oaks. For each, I'd like you to tell me whether you agree or disagree with the statement.

FIGURE 22 AGREEMENT WITH STATEMENTS
Tables 5-8 on the next page show the percentage of respondents who agreed with each of the statements, by subgroup. For the reader’s convenience, cells that are at least five percentage points higher than the overall value found among all respondents for a particular statement are highlighted in green, whereas cells that are at least five percentage points lower are highlighted in red. Stated differently, green highlighted c ells indicate higher than average positive views, whereas red cells indicate stronger negative views.

Three subgroups—African-American respondents, renters, and those generally dissatisfied with the City’s efforts to provide municipal services—expressed the least positive views for most of the statements tested. Meanwhile, older adults (65+) and retirees expressed higher than average positive views for the majority of the statements.

55.6 36.8

34.0 24.4

24.8 20.0

20.6 23.9

17.9 24.3

41.0 42.7

43.7 34.7

33.7 32.9

28.9 26.2

7.4 12.1

6.9 18.3

17.4 17.0

19.3 18.7

19.6 7.1

13.6 12.5

13.7 7.4

16.0 20.5

13.6 16.5

23.8 4
4 3

6.1 8.8

12.0 5.9

8.4 0 1 02 03 04 05 06 07 08 09 0 1 0 0
Diversity makes our community stronger
My neighbors look out for me
City & Conejo Rec & Park District events, activities help residents feel, stay connected
There is a sense of community in Thousand Oaks, and I am part of it Community welcomes people with diverse backgrounds,
perspectives
City is inclusive in its approach to governing, wants to hear from all individuals, groups
I have been invited to participate in community events, causes in Thousand Oaks
Community treats all residents the same regardless of their color, income, age, identity
All neighborhoods receive the same quality of services from the City Q10cQ10gQ10iQ10fQ10dQ10eQ10hQ10aQ10b
% Respondents
Strongly agree Somewhat agree Somewhat disagree Strongly disagree DK/NA Diversity, Equity & Inclusion
True North Research, Inc. © 2023 29City of Thousand Oaks . . . . . . . . . . . . . . . .

Among ethnic subgroups, there were several notable differences. African Americans stood out for high levels of agreement with the statement Diversity makes our community stronger but expressed lower than average agreement with six of the nine statements. Those identifying their ethnicity as mixed/other had a high level of agreement with the statement All neighborhoods receive the same quality of services from the City, but particularly low levels of agreement with the statements My neighbors look out for me and The City of Thousand Oaks is inclusive in its approach to governing. The City wants to hear from all individuals and groups.

Asian Americans reported higher than average agrement for: The community treats all residents the same regardless of their color, income, age, or identity and All neighborhoods receive the same quality of services from the City, but lower than average agreement for: There is a sense of community in Thousand Oaks, and I am part of it and I have been invited to participate in com- munity events and causes in Thousand Oaks. Latinos and Caucasians both reported average lev- els of agreement across all statements.

TABLE 5 AGREEMENT WITH STATEMENTS BY YEARS IN THOUSAND OAKS & CHILD IN HSLD (SHOWING % STRONGLY &

SOMEWHAT)
TABLE 6 AGREEMENT WITH STATEMENTS BY ETHNICITY & HOME OWNERSHIP STATUS (SHOWING % STRONGLY &

SOMEWHAT)
TABLE 7 AGREEMENT WITH STATEMENTS BY AGE & GENDER (SHOWING % STRONGLY & SOMEWHAT) TABLE 8 AGREEMENT WITH STATEMENTS BY EMPLOYMENT STATUS & OVERALL SATISFACTION (SHOWING % STRONGLY & SOMEWHAT)
Less than 5 5 to 9 10 to 14 15 or more Yes No
Diversity makes our community stronger 80.5 81.1 77.0 79.9 80.5 82.4 My neighbors look out for me 76.3 80.4 74.0 78.3 80.1 76.9 City & Conejo Rec & Park District-sponsored events, activities help residents feel, stay connected 75.6 74.9 75.9 77.7 80.0 76.7 There is a sense of community in Thousand Oaks, and I am part of it 69.9 66.2 65.4 68.8 69.8 68.4 Community of Thousand Oaks welcomes people with diverse backgrounds, perspectives 56.6 58.3 63.3 60.3 60.6 60.2 City of TO is inclusive in its approach to governing; City wants to hear from all individuals, groups 54.3 50.4 51.9 54.9 52.9 55.9 I have been invited to participate in community events, causes in Thousand Oaks 49.2 55.9 45.5 55.7 59.1 52.0 Community treats all residents the same regardless of their color, income, age, identity 50.9 51.6 52.6 53.8 50.4 53.5 All neighborhoods receive the same quality of services from the City 41.1 43.4 45.2 45.1 43.7 44.4 Child in Home (QD3)Years in Thousand Oaks (Q1)
Latino /
Hispanic
Asian
American
Caucasian /
White
African
American /
Black
Other /
Mixed Own Rent
Diversity makes our community stronger 84.6 83.1 81.8 86.9 80.2 79.8 85.5 My neighbors look out for me 76.7 76.1 79.3 77.5 70.7 82.9 66.4 City & Conejo Rec & Park District-sponsored events, activities help residents feel, stay connected 74.6 72.3 80.2 65.7 76.5 79.6 69.6 There is a sense of community in Thousand Oaks, and I am part of it 65.5 60.2 72.3 63.5 64.1 71.6 62.5 Community of Thousand Oaks welcomes people with diverse backgrounds, perspectives 55.0 63.8 62.9 36.0 56.8 63.1 50.0 City of TO is inclusive in its approach to governing; City wants to hear from all individuals, groups 49.7 57.7 58.7 31.8 47.8 56.0 49 .0 I have been invited to participate in community events, causes in Thousand Oaks 54.2 45.1 56.3 45.5 53.0 55.3 50.2 Community treats all residents the same regardless of their color, income, age, identity 50.7 60.6 52.9 21.7 51.8 55.9 43.6 All neighborhoods receive the same quality of services from the City 39.4 51.6 44.3 28.6 55.3 46.7 36.6 Ethnicity (QD8)
Home Ownership
Status (QD4)
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Male Female Diversity makes our community stronger 88.4 85.2 81.8 76.5 78.2 80.3 78.3 83.8 My neighbors look out for me 67.4 68.8 77.9 83.1 79.6 82.7 76.9 80.4 City & Conejo Rec & Park District-sponsored events, activities help residents feel, stay connected 82.4 77.1 74.1 75.5 73.4 81.1 76.3 7 9.4 There is a sense of community in Thousand Oaks, and I am part of it 60.2 62.8 68.3 72.9 66.0 75.0 69.3 69.1 Community of Thousand Oaks welcomes people with diverse backgrounds, perspectives 53.0 54.5 55.7 62.3 58.5 67.0 64.8 56.7 City of TO is inclusive in its approach to governing; City wants to hear from all individuals, groups 48.8 49.5 53.4 51.7 56.4 61.3 56 .0 54.3 I have been invited to participate in community events, causes in Thousand Oaks 60.2 52.0 54.3 55.0 50.6 53.4 51.3 57.7 Community treats all residents the same regardless of their color, income, age, identity 42.8 51.8 47.3 55.1 53.3 59.2 58.5 48.4 All neighborhoods receive the same quality of services from the City 42.0 36.4 41.6 45.5 45.5 49.5 47.7 41.7 Age (QD1) Gender (QD2)
Full time Part time
Self-
employed Retired Other Satisfied Dissatisfied
Diversity makes our community stronger 80.2 83.4 82.2 79.3 90.7 83.0 63.2 My neighbors look out for me 78.0 83.1 80.0 80.2 69.1 80.2 69.9 City & Conejo Rec & Park District-sponsored events, activities help residents feel, stay connected 75.7 82.7 74.7 80.2 82.2 80.4 63.4 There is a sense of community in Thousand Oaks, and I am part of it 67.7 71.4 67.8 74.1 64.8 72.8 53.1 Community of Thousand Oaks welcomes people with diverse backgrounds, perspectives 58.7 52.5 60.9 67.9 57.4 63.5 49.1 City of TO is inclusive in its approach to governing; City wants to hear from all individuals, groups 50.0 55.8 57.5 63.5 55.8 59.0 31 .6 I have been invited to participate in community events, causes in Thousand Oaks 52.7 68.1 49.7 54.9 57.0 58.9 35.4 Community treats all residents the same regardless of their color, income, age, identity 52.0 54.2 52.8 60.3 45.0 56.3 41.8 All neighborhoods receive the same quality of services from the City 42.8 50.2 43.5 51.3 38.0 48.4 27.8 Employment Status (QD5) Overall Satisfaction (Q5)
Diversity, Equity & Inclusion
True North Research, Inc. © 2023 30City of Thousand Oaks . . . . . . . . . . . . . . . .

SUGGESTIONS TO IMPROVE DIVERSITY, EQUITY & INCLUSION Having gauged respondent’s opinions on the statements tested in Question 10, the survey next asked in an open-ended manner if they have any specific suggestions for how the City of Thousand Oaks could improve when it comes to issues of diversity, equity, and inclusion. The verbatim responses to Question 11 were subsequently reviewed by True North and grouped into the cate- gories shown in Figure 23.

Six-in-ten respondents (60%) had no suggestions or could not think of a way that the City could improve when it comes to issues of diversity, equity, and inclusion. Among the specific sugges- tions that were offered, the most common were tr eating everyone equally (7%), that focusing on diversity, equity, and inclusion is unnecessary (4%), providing more affordable housing (4%), pro- viding more cultural events (3%), and providing more diverse representation/sponsorship for all ethnic groups (3%).

Question 11 Do you have any specific suggestions for how the City of Thousand Oaks could improve when it comes to issues of diversity, equity, and inclusion? If yes, ask: Please describe your suggestions.

FIGURE 23 SUGGESTIONS TO IMPROVE ISSUES OF DIVERSITY, EQUITY, INCLUSION

38.7 21.5

6.8 4.3

4.2 3.0

2.5 2.0

1.9 1.6

1.5 1.2

1.2 1.1

1.1 1.1

1.1 1.0

0.9 0.9

0.9 0.9

0.6 1.4

1.8 0.8
01 0 2 0 3 0 4 0
No suggestions / Everything is good
Not sure / Cannot think of anything specific
Treat everyone equally
DEI is not necessary, do not become too “woke”
Provide more affordable housing
Provide more cultural events
Provide more diverse representation, sponsorship for all ethnic groups Promote diversity in businesses
Provide services, opportunit ies f or all people
Lower cost of living, inflat ion, focus on economic development Strive t o become an effective leader, good governing
City government should not get involved in the issue
Address homelessness
Allow local resident s t o get involved in decision making Stop racism
Stop pushing new ideologies at schools
Provide more diversity in leadership, government
Inform, advertise, publicize what you're doing
Stop divisiveness, find ways to work together
Do not push more agendas
Keep religion out of government
Focus more on public safety, crime issues
Block, censor false information, propaganda, conspiracy theories Improve law enforcement, more police patrols
Government should be proactive rather than reactive on this issue M erits, values, character should be primary factors
% Respondents
Civic Arts Master Plan
True North Research, Inc. © 2023 31
City of Thousand Oaks
. . . . . . . . . . . . . . . .

C IVIC A RTS M ASTER P LAN
The City of Thousand Oaks recently adopted a Downtown Core Master Plan to shape the vision for a new Downtown for the City, with the Civic Arts Plaza at its core.

PRIORITY IMPROVEMENTS In addition to improving the theaters in the Civic Arts Plaza as part of the Master Plan, there will be space available for different types of amenities and establishments that people can visit before and after events. Question 12 was designed to pro- vide the City of Thousand Oaks with a reliable measure of how residents—as a whole—prioritize among a host of potential Civic Arts Plaza improvements that are being considered by the City.

The format of the question was straightforw ard: respondents were asked whether each item shown in Figure 24 should be a high, medium, or low priority for inclusion in the Civic Arts Plaza—or if the item should not be included. To encourage a sense of competition, respondents were instructed that not all of the items could be high priorities.

The items are sorted in Figure 24 from high to low based on the proportion of respondents who indicated that an item was at least a medium priority for inclusion in the Civic Arts Plaza. Among the items tested, adding restaurants to the Civic Arts Plaza was viewed as the highest priority (85% high or medium priority), followed by live outdoor performances (82%) and art galleries and exhibits (70%).

Question 12 The City of Thousand Oaks recently adopted a Master Plan to revitalize and enhance the Civic Arts Plaza. In addition to improving the theaters, there will be space available for different types of amenities and establishments that people can visit before and after events.

As I read each of the following items, please indicate whether you think the City should make the item a high priority, a medium priority, or a low priority for the updated Civic Arts Plaza. If you feel the item should not be part of the Civic Arts Plaza, just say so. Please keep in mind that not all of the items can be high priorities.

FIGURE 24 CIVIC ARTS PLAZA PRIORITIES

53.3 48.5

28.8 19.6

20.8 31.5

33.9 41.1

33.1 28.2
0 1 02 03 04 05 06 07 08 09 0 1 0 0
Restaur ants
Live outdoor performances
Art Galleries and Exhibits
Retail shops
Drinking establishments
% Respondents
High priority Medium priority
Civic Arts Master Plan
True North Research, Inc. © 2023 32City of Thousand Oaks . . . . . . . . . . . . . . . .

For the interested reader, tables 9 to 12 display the percentage of respondents who rated each item as a high priority by subgroup. Green highlighted cells indicate higher than average prioriti- zation (more than five percentage points above the figure recorded for all respondents), whereas red cells indicate lower than average prioritization (five percentage points below).

TABLE 9 CIVIC ARTS PLAZA PRIORITIES BY YEARS IN THOUSAND OAKS & CHILD IN HOME (SHOWING % HIGH PRIORITY) TABLE 10 CIVIC ARTS PLAZA PRIORITIES BY ETHNICITY & HOME OWNERSHIP STATUS (SHOWING % HIGH PRIORITY) TABLE 11 CIVIC ARTS PLAZA PRIORITIES BY AGE & GENDER (SHOWING % HIGH PRIORITY) TABLE 12 CIVIC ARTS PLAZA PRIORITIES BY EMPLOYMENT STATUS & OVERALL SATISFACTION (SHOWING % HIGH

PRIORITY)
FLEXIBLE SPACE INTERESTS The next question of the survey informed residents that as part of the Master Plan, the new Main Street and Town Square will include a flexible space for community events and activities. Question 13 measur ed household interest in a list of specific events and activities being considered by the City. The format of the question was straightfor- ward: respondents were asked whether they, or someone in their household, would be very inter- ested, somewhat interested, or not interested in participating in each of the activities shown to the left of Figure 25 on the next page.

The activities are sorted in the figure from high to low based on the proportion of respondents who indicated that their household was at least somewhat interested in participating. Among the events tested, having a Farmer’s Market received the highest level of household interest (89% very or somewhat interested), followed by pop-up performances and exhibits (73%), public art Less than 5 5 to 9 10 to 14 15 or more Yes No
Restaurants 59.7 63.3 59.5 47.4 63.6 50.3
Live outdoor performances 63.5 48.1 41.9 44.9 51.8 47.2 Art Galleries and Exhibits 33.0 28.2 29.4 27.4 20.8 33.3 Drinking establishments 24.2 24.1 23.2 18.3 29.3 17.6
Retail shops 16.1 23.3 25.8 18.7 25.4 17.1
Years in Thousand Oaks (Q1) Child in Home (QD3)
Latino /
Hispanic
Asian
American
Caucasian /
White
African
American /
Black
Other /
Mixed Own Rent
Restaurants 58.4 52.8 52.2 63.0 48.5 54.5 53.8
Live outdoor performances 53.2 49.0 47.7 50.1 50.6 47.2 53.5 Art Galleries and Exhibits 31.7 27.5 28.8 37.3 24.1 25.0 37.7 Drinking establishments 27.4 19.8 19.1 15.4 19.8 21.7 21.3 Retail shops 23.7 25.8 17.3 10.6 20.1 19.2 20.3
Ethnicity (QD8)
Home Ownership
Status (QD4)
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Male Female Restaurants 41.6 57.7 66.7 59.1 54.1 43.4 50.6 58.5
Live outdoor performances 48.6 57.0 59.8 49.1 50.5 38.4 41.6 55.2 Art Galleries and Exhibits 31.3 33.8 28.5 26.0 29.1 26.9 21.8 34.7 Drinking establishments 29.6 25.1 32.7 25.3 18.6 8.1 21.8 20.9 Retail shops 23.6 14.5 22.2 23.0 19.1 18.6 19.1 21.0
Age (QD1) Gender (QD2)
Full time Part time
Self-
employed Retired Other Satisfied Dissatisfied
Restaurants 61.5 47.0 54.7 44.7 43.2 54.0 50.3
Live outdoor performances 51.9 50.1 48.9 38.1 59.0 48.7 47.1 Art Galleries and Exhibits 27.5 23.1 34.3 27.0 39.0 27.3 31.6 Drinking establishments 27.3 33.0 19.8 8.5 18.8 21.6 19.2 Retail shops 21.2 21.2 21.4 17.6 15.8 18.9 23.6
Employment Status (QD5) Overall Satisfaction (Q5)
Civic Arts Master Plan
True North Research, Inc. © 2023 33City of Thousand Oaks . . . . . . . . . . . . . . . .
(68%), and family movies (57%). At the other end of the spectrum, less than half of households expressed interest in attending outdoor yoga (38%) and car shows (43%).

Question 13 As part of the Master Plan, the new Main Street and Town Square will be including a flexible space for community events and activities. As I read the following list of events and activities, I'd like to know whether you or others in your household would be interested in the event.

FIGURE 25 INTEREST IN INCLUDING FLEXIBLE SPACE FOR COMMUNITY EVENTS, ACTIVITIES Tables 13-16 to follow present the percentage of respondents who were very interested in each activity for their household by subgroups. Along the same lines as analyses for other questions in this section, cells that are at least five percentage points higher than the overall value found among all respondents for a particular activity are highlighted in green, whereas cells that are at least five percentage points lower are highlighted in red. In general, newer residents (less than five years), those with a child in the home, Latino/Hispanic, African-American, and other/mixed residents, renters, those 25 to 44 years of age, and female respondents reported higher than average interest for at least half of the events tested. Conversely, residents who have lived in the City for 10 to 14 years, those 65 years and older, part-time employees, and retirees expressed lower levels of interest.

TABLE 13 INTEREST IN INCLUDING FLEXIBLE SPACE FOR COMMUNITY EVENTS, ACTIVITIES BY YEARS IN THOUSAND OAKS & CHILD IN HOME (SHOWING % VERY INTERESTED)

63.6 39.3

33.9 29.9

19.9 17.7

25.8 33.9

33.7 26.8

22.6 20.2
0 1 02 03 04 05 06 07 08 09 0 1 0 0
Farmer’s Market
Pop-up performances, exhibits
Public art
Family Movies
Car Shows
Outdoor Yoga
% Respondents
Very interested Som ewhat interested
Less than 5 5 to 9 10 to 14 15 or more Yes No
Farmer’s Market 72.6 64.3 59.4 61.2 69.5 61.0
Pop-up performances, exhibits 42.7 40.5 28.4 39.6 45.4 37.4 Public art 37.6 37.4 27.5 32.8 33.9 35.2
Family Movies 36.7 33.9 29.3 26.7 47.6 21.0
Car Shows 18.8 23.8 13.6 20.2 21.9 18.0
Outdoor Yoga 25.6 17.1 20.0 15.0 21.5 15.8
Years in Thousand Oaks (Q1) Child in Home (QD3)
Civic Arts Master Plan
True North Research, Inc. © 2023 34City of Thousand Oaks . . . . . . . . . . . . . . . .

TABLE 14 INTEREST IN INCLUDING FLEXIBLE SPACE FOR COMMUNITY EVENTS, ACTIVITIES BY ETHNICITY & HOME OWNERSHIP STATUS (SHOWING % VERY INTERESTED)
TABLE 15 INTEREST IN INCLUDING FLEXIBLE SPACE FOR COMMUNITY EVENTS, ACTIVITIES BY AGE & GENDER (SHOWING % VERY INTERESTED)
TABLE 16 INTEREST IN INCLUDING FLEXIBLE SPACE FOR COMMUNITY EVENTS, ACTIVITIES BY EMPLOYMENT STATUS & OVERALL SATISFACTION (SHOWING % VERY INTERESTED)
Latino /
Hispanic
Asian
American
Caucasian /
White
African
American /
Black
Other /
Mixed Own Rent
Farmer’s Market 70.6 65.1 60.3 62.8 70.9 62.4 67.7
Pop-up performances, exhibits 47.6 42.1 36.4 47.9 47.2 37.9 45.2 Public art 39.2 37.2 31.9 46.4 36.4 31.2 41.6
Family Movies 43.9 28.9 24.0 35.9 38.2 27.9 36.0
Car Shows 26.1 15.9 16.7 36.6 19.3 18.8 23.2
Outdoor Yoga 26.1 16.9 14.3 17.9 21.9 14.5 26.1
Ethnicity (QD8)
Home Ownership
Status (QD4)
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Male Female Farmer’s Market 67.9 69.3 75.3 66.2 64.0 50.0 55.6 71.8 Pop-up performances, exhibits 52.0 49.6 49.2 38.0 40.6 26.1 31.7 46.8 Public art 46.6 42.1 33.5 34.9 32.7 26.1 25.5 41.5
Family Movies 28.0 43.7 46.7 33.4 21.6 16.9 25.3 35.0
Car Shows 23.1 20.3 22.5 24.5 19.5 14.9 22.8 16.8
Outdoor Yoga 11.6 34.0 22.8 19.5 13.5 9.1 9.8 25.2
Age (QD1) Gender (QD2)
Full time Part time
Self-
employed Retired Other Satisfied Dissatisfied
Farmer’s Market 68.2 54.8 66.1 50.5 77.9 62.9 65.6
Pop-up performances, exhibits 44.6 48.0 42.5 24.3 46.1 39.5 33.7 Public art 35.0 28.7 40.8 25.4 48.2 33.4 31.2
Family Movies 35.0 21.0 34.5 16.5 36.6 29.5 33.7
Car Shows 22.6 10.9 23.4 14.7 23.1 20.1 16.4
Outdoor Yoga 20.2 10.7 29.2 8.1 17.4 17.3 18.6
Employment Status (QD5) Overall Satisfaction (Q5)
Spending Priorities
True North Research, Inc. © 2023 35
City of Thousand Oaks
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S PENDING P RIORITIES
It is often the case that residents’ desires for public facilities and programs exceed a city’s finan- cial resources. In such cases, a city must prioritize projects and programs based upon a variety of factors, including the preferences and needs of residents.

Question 14 was designed to provide Thousand Oaks with a reliable measure of how residents, as a whole, prioritize a variety of projects, pr ograms, and improvements to which the City could allocate resources in the future. The format of the question was straightforward: after informing respondents that the City does not ha ve the financial re sources to fund all of the projects and programs that may be desired by residents, respondents were asked whether each project or program shown in Figure 26 should be a high, medium, or low priority for future City spending— or if the City should not spend money on the project at all.

Question 14 The City of Thousand Oaks has limited financial resources to provide local ser- vices, programs and projects desired by residents. Because it can't fund every service, program and project, however, the City must set priorities. As I read each of the following items, please indicate whether you think the City should make the item a high priority, a medium priority, or a low priority for future city spending. If you feel the City should not spend any money on this item, just say so. Please keep in mind that not all of the items can be high priorities.

FIGURE 26 SPENDING PRIORITIES

80.7 48.4

60.0 51.2

44.7 66.5

45.2 40.4

44.4 41.7

34.0 37.8

35.6 21.7

24.9 16.0

45.4 30.4

37.4 38.2

16.2 37.0

39.8 33.7

29.1 36.0

29.9 31.2

43.6 38.7
0 1 02 03 04 05 06 07 08 09 0 1 0 0
Maintain fire protection services
Maintain parks and recreation facilities
Protect water quality in creeks and streams
Invest in road maintenance
Invest in local public infrastructure
Maintain police services
Retain and expand the number of quality jobs in Thousand Oaks Preserve library services
Acquire and preserve natural open space
Increase use of alternative and renewable power sources, such as solar Support the development of affordable housing for seniors Support the development of affordable housing for young families Support homeless services
Maintain cultural arts facilities and programming
Expand and improve the local trail system
% Respondents
High priority Medium priority
Spending Priorities
True North Research, Inc. © 2023 36City of Thousand Oaks . . . . . . . . . . . . . . . .

The projects and programs are sorted in Figure 26 on the previous page from high to low based on the percentage of respondents who indicated that an item was at least a medium priority for future city spending. Among the projects and programs tested, maintaining fire protection ser- vices was assigned the highest priority (97% high or medium priority), followed by maintaining parks and recreation facilities (94%), protecting water quality in creeks and streams (90%), and investing in road maintenance (89%).

Considering the intensity of opinions, maintaining police services is also noteworthy, with 67% rating it as a high priority.

For the interested reader, Figure 27 presents the top priorities among the subset of residents who are dissatisfied with the City’s overall performance and/or felt that the quality of life in Thousand Oaks has declined during the past five years. It is worth noting that the top four prior- ities for this subgroup are the same as for residents in general.

FIGURE 27 SPENDING PRIORITIES AMONG THOSE WHO ARE DISSATISFIED WITH CITY OR WHO FEEL THAT QUALITY OF

LIFE HAS WORSENED IN PAST FIVE YEARS

78.8 44.1

53.4 55.5

73.1 45.5

40.5 44.3

37.2 30.6

30.2 23.3

30.8 32.9

15.9 18.1

47.2 36.7

32.8 14.4

35.0 39.0

32.6 39.4

35.0 27.4

33.8 26.0

23.7 40.3
0 1 02 03 04 05 06 07 08 09 0 1 0 0
Maintain fire protection services
Maintain parks and recreation facilities
Invest in road maintenance
Protect water quality in creeks and streams
Maintain police services
Retain and expand the number of quality jobs in Thousand Oaks Invest in local public infrastructure
Acquire and preserve natural open space
Preserv e library serv ices
Support the development of affordable housing for seniors Increase use of alternative and renewable power sources, such as solar Expand and improve the local trail system
Support the development of affordable housing for young families Support homeless services
Maintain cultural arts facilities and programming
% Respondents Who Are Dissatisfied With the City or Who Feel That the Quality of Life in the City Has Worsened in Past 5 Years High priority Medium priority
Staff & Governance
True North Research, Inc. © 2023 37
City of Thousand Oaks
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S TAFF & G OVERNANCE
Although much of the survey focused on residents’ satisfaction with the City’s efforts to provide specific services, as with other progressive cities Thousand Oaks recognizes there is more to good local governance than simply providing satisfactory services. Do residents perceive that the City is responsive to residents and businesses? How well is the City engaging with its residents? Do residents feel that the City is doing a good job managing development and effectively plan- ning for the future? Answers to questions such as these are as important as service-related ques- tions in measuring the City’s performance in m eeting residents’ needs. Accordingly, they were the focus of the next section of the interview.

LOCAL GOVERNANCE The first question in this series was designed to measure how resi- dents perceive the City on the topics of accessibility, responsiveness, engagement, fiscal accountability, and effectively planning for the City’s future. The format of the question was straightforward: for each of the statements sh own at the left of Figure 28, respondents were asked if they agreed or disagreed with the statement. Percentages shown in the figure are among those with an opinion.
6 Question 15 For each of the items I read next, please tell me how good of a job you think the City of Thousand Oaks is doing.

FIGURE 28 RATING ASPECTS OF CITY GOVERNANCE
Among those with an opinion, the City was rated highest for its performance in providing access to information (56% excellent or good), followed by being responsive to residents and busi- nesses (53%), engaging with residents to get their feedback (52%), managing development and effectively planning for the future (48%), working through critical issues facing the City (47%), and spending tax dollars wisely (45%). As show n in Table 17 on the next page, ratings trended downward over the past three years, with statistically significant declines in five of the six areas.

6. The percentage of respondents who provided an opinion for each statement is shown to the right of each statement in brackets.

14.8 12.0

15.2 9.4

9.3 8.9

41.6 40.5

37.1 38.2

38.0 35.8

31.0 31.9

31.7 34.7

37.9 35.8

9.7 10.9

11.5 11.8

10.4 12.4
3 5
5 6
4 7
0 1 02 03 04 05 06 07 08 09 0 1 0 0
Providing access to information [87%]
Being responsive to residents and businesses [75%]
Engaging with residents to get their feedback [90%]
Managing development and effectively planning for the future [83%] Working through critical issues facing the City [77%]
Spending tax dollars wisely [75%]
% Respondents Who Provided Opinion
Excellent Good Fair Poor Very poor
Staff & Governance
True North Research, Inc. © 2023 38City of Thousand Oaks . . . . . . . . . . . . . . . .

TABLE 17 RATING ASPECTS OF CITY GOVERNANCE BY STUDY YEAR (SHOWING % EXCELLENT & GOOD) † Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

STAFF CONTACT Staff at the City of Thousand Oaks are often the “face” of the City for res- idents who are using city facilities, participating in various programs or events, or in need of assistance from the City on any number of matters. Close to three-in-ten respondents (29%) indi- cated that they had contacted Thousand Oaks staff at least once during the 12 months prior to the interview, which is statistically consistent with that reported in 2020 (Figure 29). Interaction with city staff was most commonly reported by residents 65 years and older, residents who iden- tified their ethnicity as other or mixed, those who own their home, and respondents dissatisfied with the job the City is doing to provide services (see figures 30-31 on the next page).

Question 16 In the past 12 months, have you been in contact with staff from the City of Thou- sand Oaks?
FIGURE 29 CONTACT WITH CITY STAFF IN PAST 12 MONTHS BY STUDY YEAR 2023 2020 2017 2015 2013
Being responsive to residents and businesses 52.5 55.8 61.5 52.9 55.4 -3.3 Providing access to information 56.4 61.2 66.4 64.1 61.1 -4.8† Spending tax dollars wisely 44.7 51.7 52.8 50.3 51.2 -7.0† Engaging with residents to get their feedback 52.2 59.3 57.1 51.1 45.2 -7.1† Managing development and effectively planning for the future 47.6 55.7 56.8 56.3 59.1 -8.1† Working through critical issues facing the City 47.3 60.9 57.8 58.3 62.2 -13.6† Change in
Excellent + Good
2020 to 2023
Study Year

29.6 36.5 31.4 35.2 32.4

63.5 60.6 66.2 64.1 67.1

4.0 5.6 2.5 2.2 0.5 0.5

28.9 65.9
0 10
20 30
40 50
60 70
80 90
100
2023 2020 2017 2015 2013 2009
Study Year
% Respondents
Prefer not to
answer
Not sure
No contact with
staff
Yes, co ntact
with staff
Staff & Governance
True North Research, Inc. © 2023 39City of Thousand Oaks . . . . . . . . . . . . . . . .

FIGURE 30 CONTACT WITH CITY STAFF IN PAST 12 MONTHS BY YEARS IN THOUSAND OAKS & AGE FIGURE 31 CONTACT WITH CITY STAFF IN PAST 12 MONTHS BY ETHNICITY, HOME OWNERSHIP & OVERALL

SATISFACTION
ASSESSMENT OF CITY STAFF The final question in this section asked residents with recent staff contact to rate city staff on thr ee dimensions: professionalism, accessibility, and helpfulness. Respondents who had been in contact with city staff provided similarly high ratings on all three dimensions (Figure 32 on next page), with at least 87% of residents indicating that Thousand Oaks staff members are very or somewhat professional (93%), accessible (89%), and helpful (87%). From 2020 to 2023, there was a statistically significant decline in the percentage of residents who rated the staff they had interacted with as very helpful (see Table 18 on the next page).

19.2 23.6

29.2 30.3 29.8

34.5 27.2 27.2

25.2 30.7
0 10
20 30
40 50
Less than
5 5 to 9 10 to 14 15 or more 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older
Years in Thousand Oaks (Q1) Age (QD1)
% Respondents With Staff
Contact in Past 12 Months

41.6 32.9

21.4 28.9

39.3 34.3

29.4 22.2

26.0 0
10 20
30 40
50 Latino /
Hispanic
Asian
American
Caucasian /
White
African
American /
Black
Other /
Mixed
Own Rent Satisfied Dissatisfied
Ethnicity (QD8) Home Ownership Status
(QD3)
Overall Satisfaction (Q5)
% Respondents With Staff
Contact in Past 12 Months
Staff & Governance
True North Research, Inc. © 2023 40City of Thousand Oaks . . . . . . . . . . . . . . . .

Question 17 In your opinion, was the staff at the City very _____, somewhat _____, or not at all _____.

FIGURE 32 RATING ASPECTS OF CITY STAFF
TABLE 18 RATING ASPECTS OF CITY STAFF BY STUDY YEAR (SHOWING % VERY) † Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

69.2 54.1 56.6

24.2 34.7 30.0

10.8 2.7 2.4 2.63.9 8.8
0 10
20 30
40 50
60 70
80 90
100
Professionalism Accessibility Helpfulness
Q17 Rating City staff on . . .
% Respondents With Staff
Contact in Past 12 Months
Not sur e
Not at all
Somewhat
Very
2023 2020 2017 2015 2013 2009
Professionalism 69.2 75.6 74.5 73.3 75.3 66.4 -6.3
Accessibility 54.1 61.3 56.6 64.6 63.9 61.3 -7.1
Helpfulness 56.6 65.8 61.7 60.4 68.5 65.5 -9.1†
Change in
% Very
2020 to 2023
Study Year
City-Resident Communication
True North Research, Inc. © 2023 41
City of Thousand Oaks
. . . . . . . . . . . . . . . .

C ITY -R ESIDENT C OMMUNICATION
The importance of city communication with residents cannot be overstated. Much of a city’s suc- cess is shaped by the quality of information that is exchanged in both directions, from the City to the community and from the community to the City. This study is just one example of Thou- sand Oak’s efforts to enhance the information flow to the City to better understand citizens’ con- cerns, perceptions, and needs. In this section of the report, we present the results of several communication-related questions.

OVERALL SATISFACTION Question 18 of the survey asked residents to report their satis- faction with city-resident communication in the City. Overall, 63% of respondents in 2023 indi- cated they were satisfied with City’s efforts to communicate with residents through newsletters, the Internet, social media, and other means (Figure 33). The remaining respondents were either dissatisfied with the City’s efforts in this respect (23%) or unsure of their opinion (14%). Between 2020 and 2023, overall satisfaction with the City’s communication efforts experienced a statisti- cally significant decline, led by an increase in the percentage unsure and a decrease in the per- centage very satisfied. After factoring out the ‘not sure’ responses to isolate those with an opinion, the percentage satisfied was 6% lower in 2023 than 2020 (74% vs. 80%).

Question 18 Overall, are you satisfied or dissatisfi ed with the City's efforts to communicate with residents through newsletters, the Internet, Social Media and other means? FIGURE 33 SATISFACTION WITH COMMUNICATION BY STUDY YEAR † Statistically significant change (p < 0.05) between the 2020 and 2023 studies.

For the interested reader, figures 34 to 36 on th e next page display how satisfaction with the City’s efforts to communicate with residents varied across resident subgroups, among those who provided an opinion.

26.0 23.7 25.7 32.5

40.9 45.7 45.9 46.2

43.1 39.6

14.4 13.3 14.2 15.0 9.74.0 3.0 2.1

4.8 3.69.1 14.0 11.1 4.3 6.0

19.6†

43.7 16.9

5.6 13.3†
0 10
20 30
40 50
60 70
80 90
100
2023 2020 2017 2015 2013 2009
Study Y ear
% Respondents
Prefer not to
answer
Not sure
Very
dissatisfied
Som ewhat
dissatisfied
Som ewhat
satisfied
Very
satisfied
City-Resident Communication
True North Research, Inc. © 2023 42City of Thousand Oaks . . . . . . . . . . . . . . . .

FIGURE 34 SATISFACTION WITH COMMUNICATION BY YEARS IN THOUSAND OAKS & EMPLOYMENT STATUS FIGURE 35 SATISFACTION WITH COMMUNICATION BY AGE, CHILD IN HOME, & HOME OWNERSHIP STATUS FIGURE 36 SATISFACTION WITH COMMUNICATION BY ETHNICITY, GENDER & OVERALL SATISFACTION

21.4 26.3 24.5 25.5 21.1

49.4 55.9

45.0 55.0 56.9
Ver y
satisfied

25.5 21.3 20.9 22.8
Smwt
satisfied

53.0 51.449.347.7
0 10
20 30
40 50
60 70
80 90
100
Less than 5 5 to 9 10 to 14 15 or more Full time Part time Self- employed
Retired Other
Years in Thousand Oaks (Q1) Employment Status (QD5)
% Respondents
Who Provided Opinion

19.8 28.2 21.3 24.4 22.5 24.2

53.9 51.7

50.6 51.8 51.9 46.1

18.821.324.0
Ver y
satisfied

24.4 45.8 48.1 48.7
Smwt
satisfied

62.0 0
10 20
30 40
50 60
70 80
90 100
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or
older
Yes No Ow n Rent
Age (QD1) Child in Hsld (QD3) Home Ownership
Status (QD4)
% Respondents
Who Provided Opinion

26.7 22.4 24.3 26.0

9.3 35.3 52.2 48.9

54.5 34.3
Ver y
satisfied

28.4 17.4 23.2 21.0
Smwt
satisfied

43.9 52.054.0

55.5 0
10 20
30 40
50 60
70 80
90 100
Latino /
Hispanic
Asian
American
Caucasian /
White
African
American /
Black
Other /
Mixed
Male Female Satisfied Dissatisfied
Ethnicity (QD8) Gender (QD2) Overall Satisfaction (Q5)
% Respondents
Who Provided Opinion
City-Resident Communication
True North Research, Inc. © 2023 43City of Thousand Oaks . . . . . . . . . . . . . . . .

INFORMATION SOURCES To help the City identify the most effective means of communi- cating with residents, it is helpful to understand what information sources they currently rely on for this type of information. In an open-ended manner, residents were asked to list the informa- tion sources they typically use to find out ab out Thousand Oaks news, services, programs, and events. Because respondents were allowed to provide up to three sources, the percentages shown in Figure 37 represent the percentage of residents who mentioned a particular source, and thus sum to more than 100.

The most frequently-cited source for city information was The Acorn newspaper (61%), followed by social media like Facebook, Twitter, or Instagram (23%), Nextdoor (22%), the City’s website (19%), and email notifications from the City (19%).

Question 19 What information sources do you use to find out about City of Thousand Oaks news, services, programs and events?
FIGURE 37 SOURCE FOR THOUSAND OAKS INFO
Table 19 on the next page compares the top information sources cited in response to Question 19 by study year, whereas figures 38 and 39 show how the information so urces residents cited in 2023 varied by age, homeownership status, the presence of a child in the home, ethnicity, and whether they were satisfied or dissatisfied with the City’s communication efforts.

Examining responses by study year reveals that the Ventura County Star dropped out of the top- five for the first time in 2023, while email notifications from the City made the list for the first time. Additionally, reliance on the City’s website returned to the top five after dropping off the list in 2020. Albeit in a slightly different order, the top three most utilized resources for city information have remained the same over the past three years.

61.1 23.0

22.2 19.3

18.7 16.6

16.2 14.9

8.8 5.5

5.1 4.5

4.2 4.2

3.5 3.1

2.8 1.8

1.7 1.2

0.9 7.1

5.0 0 1 02 03 04 05 06 07 0
The Acorn (weekly newspaper)
Social Media like Facebook, Twitter or Instagram
Nextdoor
City’s website
Email notification from City
Friends/Family/Associates
Ventura County Star (daily newspaper)
Internet (not City’s site)
Postcards, letters, flyers or brochures (mailed to home) Utility bill insert
City Scene/City Newsletter
Other (unique responses)
Bank of America Performing Arts Center correspondence
Street banners
Television (general)
Flyers, brochures or posters (displayed at public facilities) City Council Meetings
Do Not Receive Information about City
Radio
Not sure
Channel 10 or Channel 3, TOTV Government Access TV
Ventura County Reporter/weekly newspaper
LA Daily News/daily newspaper
% Respondents
City-Resident Communication
True North Research, Inc. © 2023 44City of Thousand Oaks . . . . . . . . . . . . . . . .

TABLE 19 TOP SOURCES FOR THOUSAND OAKS INFO BY STUDY YEAR FIGURE 38 INFORMATION SOURCES CATEGORIES BY OVERALL, AGE & HOME OWNERSHIP STATUS FIGURE 39 INFORMATION SOURCES CATEGORIES BY CHILD IN HOME, ETHNICITY & SATISFACTION WITH

COMMUNICATION
2023 2020 2017 2015 2013 2009
The Acorn The Acorn The Acorn The Acorn Internet (general) The Acorn Social Media like
Facebook, Twitter
or Instagram
Nextdoor Ventura County
Star Internet (general) The Acorn Ventura County
Star
Nextdoor
Social Media like
Facebook, Twitter
or Instagram
City's website City website Ventura County
Star Internet (general)
City’s website Ventura County
Star
Internet (not City's
site)
Ventura County
Star City website City website
Email notification
from City
Internet (not City’s
site) Utility bill insert TV (general)
Postcards, letters,
brochures (mailed
to home)
City Newsletter
Study Year
67 50
57 63
66 70
80 71
56 52
55 54
36 28
36 33
40 40
36 36
38 26
25 28
28 29
23 25
26 26
19 9
17 21
18 20
22 20
17 13
15 13
17 13
10 12
13 13
7 2
5 5
4 9
10 7
7 7
15 7
7 6
5 5
5 11
68 59
36 54
51 57
0 10
20 30
40 50
60 70
80 90
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 or older Own Rent Overall Age (QD1) Home Ownership Status
(QD4)
% Respondents
Newspapers
City website, social media,
em ail
Non-City websites
Other sources
City newsletter, direct mail
City Council City meetings,
flye rs, TOTV
Radio or T V
Not sure / No sources
67 68
59 62
72 69
61 70
66 62
48 58
37 36
36 39
36 45
31 35
38 25
25 26
28 25
18 26
23 32
19 19
18 23
19 5
24 23
11 12
14 15
8 13
8 16
14 12
5 8
6 6
8 8
5 8
5 5
8 7
6 6
15 10
5 11
51 47
58 48
51 61
0 10
20 30
40 50
60 70
80 90
Yes No Latino /
Hispanic
Asian
American
Caucasian /
White
African
American /
Black
Other /
Mixed
Satisfied Dissatisfied
Child in Home (QD3) Ethnicity (QD8) Satisfaction With
Communic ation (Q18)
% Respondents
Newspaper s
City website, social media,
email
Non-City websites
Other sources
City newsletter, direct mail
City Council City meetings,
flyers, TOTV
Radio or TV
Not sur e / No sour ces
Background & Demographics
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B ACKGROUND & D EMOGRAPHICS
Table 20 presents the key demographic and background information that was collected during the study. Because of the probability-based sampling methodology and screening protocols used in selecting the sample (see Sample, Recruiting & Data Collection on page 46), the results shown are representative of the universe of adults within the City of Thousand Oaks. The primary moti- vations for collecting the background and demo graphic information were to manage the sam- pling process and provide insight into how the results of the substantive questions of the survey vary by demographic characteristics (see crosstabulations in Appendix A for a full breakdown of each question).

TABLE 20 DEMOGRAPHICS OF SAMPLE BY STUDY YEAR
2023 2020 2017 2015 2013 2009
Total Respondents 1,765 690 567 400 400 400
QD1 Age %%%%%%
18 to 24 9.4 10.5 10.3 10.4 10.3 11.1
25 to 34 14.7 10.8 12.4 12.6 12.5 13.7
35 to 44 15.3 14.4 14.6 17.7 17.5 19.1
45 to 54 16.7 18.3 18.7 21.9 21.6 21.7
55 to 64 15.9 17.9 15.3 16.7 16.5 14.6
65 and over 22.7 21.9 22.7 18.8 18.6 15.6
P r e f e r n o t t o a n s w e r 5 . 46 . 26 . 01 . 93 . 04 . 2 QD2 Gender
Male 47.6 49.8 50.2 52.0 50.6 50.0
Female 45.3 48.6 45.1 48.0 49.4 50.0
O t h e r / P r e f e r n o t t o a n s w e r 7 . 11 . 64 . 70 . 00 . 00 . 0 QD3 Child in Hsld
Y e s 2 9 . 22 9 . 63 3 . 04 2 . 13 6 . 04 7 . 3
No 63.2 64.7 62.6 55.3 63.5 51.9
P r e f e r n o t t o a n s w e r 7 . 65 . 74 . 42 . 70 . 40 . 8 QD4 Home ownership status
O w n 6 8 . 07 3 . 98 1 . 07 4 . 97 9 . 68 1 . 8
Rent 23.7 21.2 16.5 21.6 18.3 16.2
P r e f e r n o t t o a n s w e r 8 . 34 . 92 . 53 . 52 . 12 . 0 QD5 Employment status
Full time 47.1 39.2 50.2 48.0 50.4 50.0
Part time 5.5 6.9 7.0 9.9 11.3 9.9
Self-employed 9.6 10.1 0.0 0.0 0.0 0.0
Student 4.8 6.5 4.3 5.7 6.6 6.9
Homemaker 3.2 4.4 5.9 8.8 8.8 6.7
R e t i r e d 2 2 . 42 5 . 32 4 . 72 1 . 21 7 . 81 8 . 5 I n - b e t w e e n j o b s 1 . 72 . 33 . 41 . 84 . 26 . 8 P r e f e r n o t t o a n s w e r 5 . 75 . 24 . 54 . 60 . 91 . 2 QD6 Commute outside City for job / school
Not employed or in school 27.2 32.0 34.0 31.8 30.8 32.0 Y e s 3 1 . 82 8 . 73 6 . 23 6 . 33 8 . 53 4 . 4
No 33.8 32.8 23.0 26.5 29.8 32.0
N o t s u r e 0 . 00 . 50 . 10 . 50 . 00 . 2
P r e f e r n o t t o a n s w e r 7 . 15 . 96 . 85 . 00 . 91 . 4 QD7 Typical commute minutes to job / school
N o c o m m u t e 6 1 . 16 4 . 95 6 . 95 8 . 36 0 . 66 4 . 0 2 0 o r l e s s 3 . 54 . 24 . 25 . 14 . 86 . 1
21 to 39 6.0 5.6 4.9 6.3 6.0 8.6
40 to 59 6.6 6.0 3.4 6.7 7.7 6.4
60 or more 12.9 11.6 20.7 16.1 18.4 11.9
Prefer not to answer 10.0 7.7 9.8 7.6 2.6 3.0
Ethnicity (QD8)
Latino / Hispanic 22.6 N/A N/A N/A N/A N/A
Asian American 8.3 N/A N/A N/A N/A N/A
Caucasian / White 53.2 N/A N/A N/A N/A N/A
African American / Black 2.0 N/A N/A N/A N/A N/A
Other / Mixed 5.7 N/A N/A N/A N/A N/A
Prefer not to answer 8.2 N/A N/A N/A N/A N/A
Study Year
Methodology
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City of Thousand Oaks
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M ETHODOLOGY
The following sections outline the methodology used in the study, as well as the motivation for using certain techniques.

QUESTIONNAIRE DEVELOPMENT Dr. McLarney of True North Research worked closely with the City of Thousand Oaks to develop a questionnaire that covered the topics of interest and avoided the many possible sources of system atic measurement error, including position- order effects, wording effects, response-category effects, scaling effects, and priming. Several questions included multiple individual items. Because asking items in a set order can lead to a systematic bias in responses, the items were asked in random order for each respondent.

Several questions asked in this study were presented only to a subset of respondents. For exam- ple, only respondents who had interacted with city staff in the past 12 months were asked about their interactions with staff. The questionnaire included with this report (see Questionnaire & Toplines o n p a g e 4 9 ) i d e n t i f i e s s k i p p a t t e r n s u s e d d u r i n g t h e i n t e r v i e w t o e n s u r e t h a t e a c h respondent received the appropriate questions. It is also worth noting that most of the questions asked in the 2023 survey were tracked directly from the 2020 survey to allow the City to reliably track its performance over time.

PROGRAMMING & PRE-TEST Prior to fielding the survey, the questionnaire was CATI (Computer Assisted Telephone Interviewing) pr ogrammed to assist the live interviewers when conducting the telephone interviews. The CATI program automatically navigates skip patterns, randomizes the appropriate question items, and al erts the interviewer to certain types of key- punching mistakes should they happen during the interview. The survey was also programmed into a passcode-protected online survey application to allow online participation for sampled res- idents. The integrity of the questionnaire was pre-tested internally by True North and by dialing into random homes in the City prior to formally beginning the survey.

SAMPLE, RECRUITING & DATA COLLECTION There were two separate samples (and phases) of this study. In the first phase, households were selected at random from the City of Thousand Oaks using a comprehensive database of residential addresses. After random selec- tion, households were recruited to participate in the survey using a combination of mailed let- ters, email invitations, text invitations, and telephone calls to both land lines and mobile lines, as appropriate. Mail, email, and text invitations contained a unique passcode so that only those invited could access the secure survey site, and they could complete the survey one time only.

Following a period of online data collection, True North began placing calls to land lines and mobile phone numbers of households that had yet to participate in the online survey as a result of the mailed and/or emailed invitations, or for which only telephone contact information was available.

Telephone interviews averaged 18 minutes and were conducted during weekday evenings and on weekends. It is standard practice not to call during weekdays because most working adults are unavailable and thus calling during those hours would likely bias the sample. A total of 1,765 completed surveys were gathered online and by telephone between January 7 and January 23, 2023. These interviews constitute the Main, phase one sample as they represent a statistically reliable, representative cross-section of the adult population in Thousand Oaks. The results dis- Methodology
True North Research, Inc. © 2023 47City of Thousand Oaks . . . . . . . . . . . . . . . .
cussed in the body of this report and the crosst abulations in Appendix A are based on the Main sample.

To accommodate the City's interest in allowing all residents the opportunity to participate in the study—not just those who were selected at random for the Main sample—the second phase of the study will make an identical (but separate) survey available to interested residents. All house- holds in the City will be mailed a postcard inviting them to participate in the survey online at a secure website. The postcards will include two unique personal identification numbers for each household, thereby preventing non-residents from accessing the online survey and preventing resident households from participating more than twice. Surveys collected in this second phase of the study will constitute the Supplemental sample.

The Supplemental sample will represent a non-random group of interested residents, and will not necessarily be representative of the City’s adult population. For this reason, the results for the Supplemental sample will be analyzed separately and presented in a separate set of crosstab- ulations. The question-by-question analysis, ke y findings and conclusions of this report are based on the Main sample findings only—n ot the forthcoming Supplemental sample.

MARGIN OF ERROR DUE TO SAMPLING By using a random sample and monitoring the sample characteristics as data collection proceeded, True North ensured that the Main sam- ple was representative of adult residents who live in the City of Thousand Oaks. The results of the sample can thus be used to estimate the opinions of all adult residents of the City. Because not every adult resident of the City participated in the survey, however, the results have what is known as a statistical margin of error due to sampling. The margin of error refers to the differ- ence between what was found in the survey of 1,765 adult residents for a particular question and what would have been found if all of the estimated 99,346 adult residents 7 had been surveyed.

FIGURE 40 MAXIMUM MARGIN OF ERROR

7. Source: U.S. Census Bureau, Population Estimates Program (PEP), July 2021. 1,765 Respondents
± 2.3%
0%
2%
4%
6%
8%
10%
12%
14%
0 200 400 600 800 1000 1200 1400 1600 1800 2000
Sample Size (Number of Respondents)
Margin of Error
Methodology
True North Research, Inc. © 2023 48City of Thousand Oaks . . . . . . . . . . . . . . . .

Figure 40 on the previous page provides a graphic plot of the maximum margin of error for this study. The maximum margin of error for a dichotomous percentage result occurs when the answers are evenly split such that 50% provide one response and 50% provide the alternative response. For this survey, the maximum margin of error is ± 2.3% for questions answered by all 1,765 respondents.

Within this report, figures and tables show how responses to certain questions varied by demo- graphic characteristics such as age of the respon dent and presence of a child in the home. Fig- ure 40 is thus useful for understanding how the maximum margin of error for a percentage estimate will grow as the number of individuals asked a question (or in a particular subgroup) shrinks. Because the margin of error grows exponentially as sample size decreases, the reader should use caution when generalizing and interpreting the results for small subgroups.

DATA PROCESSING Data processing consisted of checking the data for errors or inconsis- tencies, coding and recoding responses, and preparing frequency analyses and crosstabulations.

ROUNDING Numbers that end in 0.5 or higher are rounded up to the nearest whole num- ber, whereas numbers that end in 0.4 or lower are rounded down to the nearest whole number.

These same rounding rules are also applied, when needed, to arrive at numbers that include a decimal place in constructing figures and tables. Occasionally, these rounding rules lead to small discrepancies in the first decimal place when comparing tables and charts for a given question.

Questionnaire & Toplines
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City of Thousand Oaks
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Q UESTIONNAIRE & T OPLINES

True North Research, Inc. © 2022 Page 1
City of Thousand Oaks
Community Opinion Survey
Final Toplines (n = 1,765)
January 26, 2023
Section 1: Introduction to Study
Hi, may I please speak to _________? Hi, my name is _____ and I’m calling from TNR on behalf of the City of Thousand Oaks. We’re conducting a survey about important issues in Thousand Oaks and we would like to get your opinions.

If needed: This is a survey about community issues in Thousand Oaks – I’m NOT trying to sell anything and I won’t ask for a donation.

If needed: The survey should take about 12 minutes to complete.

If needed: If now is not a convenient time, can you let me know a better time so I can call back?
If needed: Your responses to the survey will be confidential.

If the person says they are an elected official or is somehow associated with the survey, politely explain that this survey is designed to measure the opinions of those not closely associated with the study, thank them for their time, and terminate the interview.

Section 2: Land Line (only) Screener for Inclusion in the Study SC1 To begin, are you at least 18 years of age?
1 Yes Qualified
2 No Ask to speak to someone in household
that is at least 18 years of age
99 Prefer not to answer Terminate

Section 3: Quality of Life
I’d like to begin by asking you a few questions about what it is like to live in the City of Thousand Oaks.

Q1 How long have you lived in Thousand Oaks?
1 Less than 1 year 2%
2 1 to 4 years 16%
3 5 to 9 years 15%
4 10 to 14 years 10%
5 15 years or longer 56%
99 Prefer not to answer 0%
Questionnaire & Toplines
True North Research, Inc. © 2023 50City of Thousand Oaks . . . . . . . . . . . . . . . .

Thousand Oaks Resident Survey 1/26/2023
True North Research, Inc. © 2022 Page 2

Q2 How would you rate the overall quality of life in Thousand Oaks? Would you say it is excellent, good, fair, poor or very poor?
1 Excellent 39%
2 Good 52%
3 Fair 7%
4 Poor 1%
5 Very Poor 0%
98 Not sure 0%
99 Prefer not to answer 0%
Only ask Q3 if Q1 = (3,4,5).

Q3
Over the past five years, would you say that the quality of life in Thousand Oaks has improved, stayed about the same, or gotten worse? If better or worse, ask: Would that be much (improved/worse) or somewhat (better/worse)?
1 Much improved 3%
2 Somewhat improved 11%
3 About the same 45%
4 Somewhat worse 33%
5 Much worse 8%
98 Not sure 1%
99 Prefer not to answer 0%
Q4
If the city government could change one thing to make Thousand Oaks a better place to live now and in the future, what change would you like to see? Verbatim responses recorder and later grouped into categories shown below.

Address homeless issues 20%
Limit growth, preserve open spaces 13%
Provide more affordable housing 12%
Not sure / Cannot think of anything specific 11%
Improve public safety 7%
Increase recreational facilities, programs 6%
Provide more restaurants, shopping
opportunities 6%
No changes needed / Everything is fine 6%
Reduce traffic congestion 4%
Improve, maintain streets, roads 4%
Address water issues, conservation 4%
Provide more bike lanes, walking paths 4%
Improve public transportation 3%
Improve, provide walkable downtown area 3%
Questionnaire & Toplines
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Thousand Oaks Resident Survey 1/26/2023
True North Research, Inc. © 2022 Page 3
Improve traffic light synchronization 3%
Beautify city, landscaping 3%
Provide more police 3%
Address trash services issues 3%
Improve environmental efforts 2%
Engage in economic development 2%
City Council change, improvement 2%
Improve schools, education 2%
Enforce traffic laws 2%
Reduce cost of living 2%
Improve diversity efforts 2%

Section 4: City Services
Next, I would like to ask a series of questions about services provided by the City of Thousand Oaks.

Q5
Generally speaking, are you satisfied or dissatisfied with the job the City of Thousand Oaks is doing to provide city services? Get answer, then ask: Would that be very (satisfied/dissatisfied) or somewhat (satisfied/dissatisfied)? 1 Very satisfied 32%
2 Somewhat satisfied 48%
3 Somewhat dissatisfied 10%
4 Very dissatisfied 2%
98 Not sure 7%
99 Prefer not to answer 0%
Q6 For each of the services I read, please tell me whether the service is extremely important to you, very important, somewhat important, or not at all important.

Randomize
Extremely
Important
Very
Important
Somewhat
Important
Not at all
Important
Not sure
Prefer not to
answer
A Providing police services 61% 23% 11% 5% 1% 0%
B Providing fire protection and emergency
medical services 77% 20% 3% 0% 0% 0%
C Providing support to local public schools 51% 30% 13% 4% 1% 1% D Maintaining city streets and roads 58% 34% 8% 0% 0% 0% E Managing traffic congestion in the city 46% 32% 19% 3% 1% 0% F Maintaining public landscape areas 35% 38% 24% 2% 0% 0% G Providing library services 37% 36% 22% 4% 1% 0%
Questionnaire & Toplines
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Thousand Oaks Resident Survey 1/26/2023
True North Research, Inc. © 2022 Page 4
H Providing trash collection, recycling and
household hazardous waste services 55% 34% 10% 0% 0% 0% I Promoting economic development for a
healthy business community 37% 36% 22% 4% 1% 0%
J Managing growth and development 44% 34% 18% 3% 1% 0%
K Providing recreation programs for all ages 32% 36% 26% 5% 1% 0% L Maintaining park areas 47% 39% 12% 0% 0% 0%
M Providing cultural, performing arts and live
entertainment 24% 31% 35% 9% 1% 0%
N Protecting the local environment 53% 31% 14% 2% 1% 0% O Preserving and protecting open space 55% 28% 13% 2% 1% 0% P Providing services to seniors 35% 39% 22% 3% 1% 0%
Q Providing services to youth 36% 37% 22% 3% 1% 0%
R Protecting oaks and landmark trees 35% 28% 27% 8% 1% 0% S Providing housing and shelter for the
homeless 34% 26% 23% 13% 2% 1%
T Facilitating the development of affordable
housing 34% 22% 24% 19% 1% 1%
Q7
For the same list of services I just read, I’d like you to tell me how satisfied you are with the job the city is doing to provide the service.

Are you satisfied or dissatisfied with the city’s efforts to: _____, or do you not have an opinion? Get answer. If ‘satisfied’ or ‘dissatisfied’, then ask: Would that be very (satisfied/dissatisfied) or somewhat (satisfied/dissatisfied)? Randomize
Very
Satisfied
Somewhat
Satisfied
Somewhat
Dissatisfied
Very
Dissatisfied
Not sure
Prefer not to
answer
A Provide police services 43% 34% 9% 4% 8% 2%
B Provide fire protection and emergency
medical services 55% 32% 4% 1% 7% 1%
C Provide support to local public schools 22% 37% 13% 4% 21% 2% D Maintain city streets and roads 33% 45% 14% 3% 3% 1%
E Manage traffic congestion in the city 20% 44% 22% 8% 6% 1% F Maintain public landscape areas 35% 48% 9% 2% 5% 1%
G Provide library services 48% 35% 4% 1% 10% 1%
H Provide trash collection, recycling and
household hazardous waste services 42% 38% 11% 4% 3% 1% I Promote economic development for a
healthy business community 18% 38% 17% 4% 20% 2%
J Manage growth and development 16% 35% 22% 10% 15% 2%
K Provide recreation programs for all ages 31% 40% 8% 2% 17% 2% L Maintain park areas 42% 45% 7% 1% 4% 1%
Questionnaire & Toplines
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M Provide cultural, performing arts and live
entertainment 29% 43% 11% 2% 13% 2%
N Protect the local environment 29% 46% 9% 3% 12% 2%
O Preserve and protect open space 35% 44% 8% 3% 8% 1%
P Provide services to seniors 23% 37% 7% 2% 29% 2%
Q Provide services to youth 24% 38% 9% 2% 25% 2%
R Protect oaks and landmark trees 35% 39% 7% 3% 13% 2%
S Provide housing and shelter for the
homeless 9% 21% 22% 21% 22% 4%
T Facilitate the development of affordable
housing 11% 22% 23% 19% 22% 4%

Section 5: Diversity, Equity & Inclusion
Q8 Are there any services, items, or amenities that your household needs that you have difficulty obtaining?
1 Yes 18% Ask Q9
2 No 60% Skip to Q10
98 Not sure 20% Skip to Q10
99 Prefer not to answer 2% Skip to Q10
Q9
Please describe the most important services or items that your household needs that you have difficulty obtaining. Verbatim responses recorder and later grouped into categories shown below.

Waste collection, recycling services (e.g.,
electronics, compost) 15%
Affordable housing 11%
Water 10%
Public safety 7%
Public transportation 7%
City landscape, tree trimming 7%
Reduce cost of living 6%
Infrastructure maintenance 6%
Assistance for seniors, disabled residents 5%
Wi-Fi service, providers 4%
Home repair, maintenance services 4%
Restaurants, stores 4%
Not sure / Cannot think of anything specific 4%
Medical services 3%
Addressing homelessness 2%
Issues with HOA 2%
Traffic issues, law enforcement 2%
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Electric power services 2%

Q10
Next, I’m going to read several statements about Thousand Oaks. For each, I’d like you to tell me whether you agree or disagree with the statement.

Here is the (first/next) one: ______. Do you agree or disagree, or do you not have an opinion? If agree or disagree, ask: Would that be strongly (agree/disagree) or somewhat (agree/disagree)?
Randomize
Strongly
Agree
Somewhat
Agree
Somewhat
Disagree
Strongly
Disagree
Not sure
Prefer not to
answer
Equity
A
The community treats all residents the
same regardless of their color, income, age
or identity
24%
29% 19% 12% 16% 1%
B All neighborhoods receive the same quality
of services from the City 18% 26% 20% 12% 23% 1%
Diversity
C Diversity makes our community stronger 56% 24% 7% 4% 7% 1% D
The community of Thousand Oaks
welcomes people with diverse backgrounds
and perspectives
25%
35% 17% 7% 15% 1%
Inclusion
E
The City of Thousand Oaks is inclusive in
its approach to governing. The City wants
to hear from all individuals and groups.
20%
34% 17% 9% 19% 2%
F There is a sense of community in Thousand
Oaks, and I am part of it 24% 44% 18% 6% 7% 1%
G My neighbors look out for me 37% 41% 12% 4% 5% 1%
H
I have been invited to participate in
community events and causes in Thousand
Oaks
21%
33% 19% 14% 12% 1%
I
City and Conejo (Ko-nay-ho) Recreation and
Park District-sponsored events and
activities help residents feel and stay
connected
34%
43% 7% 3% 13% 1%
Q11
Do you have any specific suggestions for how the City of Thousand Oaks could improve when it comes to issues of diversity, equity, and inclusion? If yes, ask: Please describe your suggestions. Verbatim responses recorder and later grouped into categories shown below.

No suggestions / Everything is good 39%
Not sure / Cannot think of anything specific 21%
Treat everyone equally 7%
DEI is not necessary, do not become too
“woke” 4%
Provide more affordable housing 4%
Provide more cultural events 3%
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Lower cost of living, inflation, focus on
economic development 2%
Promote diversity in businesses 2%
Strive to become an effective leader, good
governing 2%
Provide services, opportunities for all
people 2%
Provide more diverse representation,
sponsorship for all ethnic groups 2%
Stop pushing new ideologies at schools 1%
Do not push more agendas 1%
Address homelessness 1%
Stop racism 1%
City government should not get involved in
the issue 1%
Focus more on public safety, crime issues 1%
Improve law enforcement, more police
patrols 1%
Allow local residents to get involved in
decision making 1%
Provide more diversity in leadership,
government 1%
Stop divisiveness, find ways to work
together 1%
Provide more public transportation 1%
Government should be proactive rather
than being reactive on this issue 1%
Provide community forums, townhall
meetings 1%
Inform, advertise, publicize what you're
doing 1%
Improve infrastructure 1%
Keep religion out of government 1%
Merits, values, character should be primary
factors 1%
Educate people about different cultures,
races 1%
Block, censor false information,
propaganda, conspiracy theories 1%

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Section 6: Civic Arts Master Plan
Q12
The City of Thousand Oaks recently adopted a Master Plan to revitalize and enhance the Civic Arts Plaza. In addition to improving the theaters, there will be space available for different types of amenities and establishments that people can visit before and after events.

As I read each of the following items, please indicate whether you think the City should make the item a high priority, a medium priority, or a low priority for the updated Civic Arts Plaza. If you feel the item should not be part of the Civic Arts Plaza, just say so.

Please keep in mind that not all of the items can be high priorities.

Here is the (first/next) one: _____. Should this item be a high, medium or low priority for the updated Civic Arts Plaza – or should it not be included? Randomize
High Priority
Medium
Priority
Low Priority
Should not
include
Not Sure
Prefer not to
answer
A Restaurants 53% 32% 10% 4% 1% 0%
B Drinking establishments 21% 28% 35% 14% 2% 0%
C Retail shops 20% 33% 33% 12% 2% 0%
D Live outdoor performances 49% 34% 13% 3% 2% 0%
E Art Galleries and Exhibits 29% 41% 23% 5% 3% 0%
Q13
As part of the Master Plan, the new Main Street and Town Square will be including a flexible space for community events and activities. As I read the following list of events and activities, I’d like to know whether you or others in your household would be interested in the event. Here is the (first/next) one: _____. Would you or another member of your household be very interested, somewhat interested, slightly interested, or not interested in attending this type of event.

Randomize
Very
interested
Somewhat
interested
Slightly
interested
Not
interested
Not Sure
Prefer not to
answer
A Outdoor Yoga 18% 20% 21% 41% 0% 0%
B Farmer’s Market 64% 26% 7% 3% 1% 0%
C Family Movies 30% 27% 20% 23% 1% 0%
D Car Shows 20% 23% 21% 35% 1% 0%
E Pop-up performances and exhibits 39% 34% 17% 9% 1% 0% F Public art 34% 34% 19% 12% 1% 0%

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Section 7: Spending Priorities
The City of Thousand Oaks has limited financial resources to provide local services, programs and projects desired by residents. Because it can’t fund every service, program and project, however, the City must set priorities.

Q14
As I read each of the following items, please indicate whether you think the City should make the item a high priority, a medium priority, or a low priority for future city spending. If you feel the City should not spend any money on this item, just say so.

Please keep in mind that not all of the items can be high priorities.

Here is the (first/next) one: _____. Should this item be a high, medium or low priority for the City – or should the City not spend any money on this item? Randomize
High Priority
Medium
Priority
Low Priority
Should not
spend money
Not Sure
Prefer not to
answer
A Retain and expand the number of quality
jobs in Thousand Oaks 45% 37% 11% 5% 2% 0%
B Invest in road maintenance 51% 37% 10% 1% 1% 0%
C Maintain parks and recreation facilities 48% 45% 5% 0% 1% 0% D Preserve library services 40% 40% 15% 3% 1% 0%
E Maintain police services 67% 16% 10% 5% 1% 0%
F Acquire and preserve natural open space 44% 34% 17% 4% 1% 0% G Protect water quality in creeks and streams 60% 30% 7% 1% 1% 0% H Support homeless services 36% 31% 16% 13% 3% 1%
I Increase use of alternative and renewable
power sources, such as solar 42% 29% 17% 11% 1% 0%
J Maintain cultural arts facilities and
programming 22% 44% 28% 5% 2% 0%
K Maintain fire protection services 81% 16% 2% 0% 0% 0% L Support the development of affordable
housing for seniors 34% 36% 20% 8% 2% 0%
M Support the development of affordable
housing for young families 38% 30% 17% 12% 2% 0%
N Expand and improve the local trail system 25% 39% 30% 5% 2% 0% O Invest in local public infrastructure 45% 38% 11% 2% 4% 0%

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Section 8: Staff & Governance
Q15
For each of the items I read next, please tell me how good of a job you think the City of Thousand Oaks is doing.

Here is the (first/next) one: _____. Would you say the City does an excellent, good, fair, poor or very poor job in this area?
Randomize
Excellent
Good
Fair
Poor
Very Poor
Not Sure
Prefer not to
answer
A Being responsive to residents and
businesses 9% 30% 24% 8% 3% 24% 0%
B Managing development and effectively
planning for the future 8% 32% 29% 10% 5% 16% 0%
C Working through critical issues facing the
City 7% 29% 29% 8% 3% 22% 1%
D Engaging with residents to get their
feedback 14% 33% 28% 10% 4% 10% 0%
E Providing access to information 13% 36% 27% 8% 3% 12% 0% F Spending tax dollars wisely 7% 27% 27% 9% 5% 25% 0%
Q16 In the past 12 months, have you been in contact with staff from the City of Thousand Oaks?
1 Yes 29% Ask Q17
2 No 66% Skip to Q18
98 Not sure 4% Skip to Q18
99 Prefer not to answer 1% Skip to Q18
Q17 In your opinion, was the staff at the City very _____, somewhat _____, or not at all _____.

Read one item at a time, continue until all items are read.

Randomize
Very
Somewhat
Not at all
Not sure
Prefer not
to answer
A Helpful 57% 30% 11% 2% 1%
B Professional 69% 24% 4% 2% 1%
C Accessible 54% 35% 9% 1% 1%

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Section 9: City-Resident Communication
Q18
Overall, are you satisfied or dissatisfied with the City’s efforts to communicate with residents through newsletters, the Internet, social media and other means? Get answer, then ask: Would that be very (satisfied/dissatisfied) or somewhat (satisfied/dissatisfied)? 1 Very satisfied 20%
2 Somewhat satisfied 44%
3 Somewhat dissatisfied 17%
4 Very dissatisfied 6%
98 Not Sure 13%
99 Prefer not to answer 1%
Q19 What information sources do you use to find out about City of Thousand Oaks news, services, programs and events? Don’t read list. Record up to first 3 responses. 1 City Scene/City Newsletter 5%
2 Ventura County Star/(daily
newspaper) 16%
3 Ventura County Reporter/weekly
newspaper 1%
4 LA Daily News/daily newspaper 1%
5 The Acorn (weekly newspaper) 61%
6 Bank of America Performing Arts
Center correspondence 5%
7 Channel 10 or Channel 3, TOTV
Government Access TV 2%
8 Television (general) 4%
9 City Council Meetings 4%
10 Radio 3%
11 City’s website 19%
12 Internet (not City’s site) 15%
13 Social Media like Facebook, Twitter or
Instagram 23%
14 Nextdoor 22%
15 Utility bill insert 7%
16 Email notification from City 19%
17 Flyers, brochures or posters
(displayed at public facilities) 4%
18 Postcards, letters, flyers or brochures
(mailed to home) 9%
19 Street banners 4%
20 Friends/Family/Associates 17%
21 Other 5%
22 Do Not Receive Information about City 3%
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98 Not sure 2%
99 Prefer not to answer 1%

Section 10: Background & Demographics
Thank you so much for your participation. I have just a few background questions for statistical purposes.

D1 In what year were you born? Year recoded into age groups shown below.

18 to 24 9%
25 to 34 15%
35 to 44 15%
45 to 54 17%
55 to 64 16%
65 or older 23%
Prefer not to answer 5%
D2 How do you define your gender?
1 Male 48%
2 Female 45%
3 Other – including non-binary and
transgender 1%
99 Prefer not to answer 6%
D3 How many children under the age of 18 living in your household? 0 None 63%
1 One 12%
2 Two 12%
3 Three 5%
4 Four or more 1%
99 Prefer not to answer 6%
D4 Do you own or rent your residence in Thousand Oaks?
1 Own 68%
2 Rent 24%
99 Prefer not to answer 8%
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D5
Which of the following best describes your employment status? Would you say you are employed full-time, part-time, a student, a homemaker, retired, or are you in-between jobs right now?
1 Employed full-time 47% Ask D6
2 Employed part-time 6% Ask D6
3 Self-employed 10% Ask D6
4 Student 5% Ask D6
5 Homemaker 3% Skip to D8
6 Retired 22% Skip to D8
7 In-between jobs 2% Skip to D8
98 Not sure 0% Skip to D8
99 Prefer not to answer 5% Skip to D8
D6 Do you commute outside of Thousand Oaks on a regular basis for (your job/school)? Minutes recorded and grouped into categories shown below. 1 Yes 47% Ask D7
2 No 50% Skip to D8
99 Prefer not to answer 2% Skip to D8
D7 How much time does it typically take you to commute to (your job/school), round-trip? 20 or less 11%
21 to 39 19%
40 to 59 21%
60 or more 40%
Not sure 4%
Prefer not to answer 5%
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D8 What ethnic group do you consider yourself a part of or feel closest to? Read list if respondent hesitates
1 Latino/Hispanic 23%
2 Asian American – Cambodian,
Chinese, Filipino, Korean, Japanese, ,
Vietnamese, or other Asian
8%
3 Caucasian/White 53%
4 African-American/Black 2%
5 American Indian or Alaskan Native 1%
6 Pacific Islander <1%
7 Middle Eastern 2%
8 Mixed Ethnicity 2%
98 Other 1%
99 Prefer not to answer 8%
Those are all of the questions that I have for you! Thanks so much for participating in this important survey! This survey was conducted for the City of Thousand Oaks

True North Research, Inc. © 2022 Page 1
City of Thousand Oaks
Community Opinion Survey
Final Toplines Phase 2 (n = 1,284)
March 2023
Section 1: Introduction to Study
Hi, may I please speak to _________? Hi, my name is _____ and I’m calling from TNR on behalf of the City of Thousand Oaks. We’re conducting a survey about important issues in Thousand Oaks and we would like to get your opinions.

If needed: This is a survey about community issues in Thousand Oaks – I’m NOT trying to sell anything and I won’t ask for a donation.

If needed: The survey should take about 12 minutes to complete.

If needed: If now is not a convenient time, can you let me know a better time so I can call back?
If needed: Your responses to the survey will be confidential.

If the person says they are an elected official or is somehow associated with the survey, politely explain that this survey is designed to measure the opinions of those not closely associated with the study, thank them for their time, and terminate the interview.

Section 2: Land Line (only) Screener for Inclusion in the Study SC1 To begin, are you at least 18 years of age?
1 Yes Qualified
2 No Ask to speak to someone in household
that is at least 18 years of age
99 Prefer not to answer Terminate
Section 3: Quality of Life
I’d like to begin by asking you a few questions about what it is like to live in the City of Thousand Oaks.

Q1 How long have you lived in Thousand Oaks?
1 Less than 1 year 1%
2 1 to 4 years 6%
3 5 to 9 years 7%
4 10 to 14 years 8%
5 15 years or longer 78%
99 Prefer not to answer 0%
6XUYH\3KDVH 6XUYH\  3KDVH 
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Q2 How would you rate the overall quality of life in Thousand Oaks? Would you say it is excellent, good, fair, poor or very poor?
1 Excellent 44%
2 Good 48%
3 Fair 6%
4 Poor 0%
5 Very Poor 0%
98 Not sure 0%
99 Prefer not to answer 0%
Only ask Q3 if Q1 = (3,4,5).

Q3
Over the past five years, would you say that the quality of life in Thousand Oaks has improved, stayed about the same, or gotten worse? If better or worse, ask: Would that be much (improved/worse) or somewhat (better/worse)?
1 Much improved 1%
2 Somewhat improved 10%
3 About the same 38%
4 Somewhat worse 40%
5 Much worse 11%
98 Not sure 0%
99 Prefer not to answer 0%
Q4
If the city government could change one thing to make Thousand Oaks a better place to live now and in the future, what change would you like to see? Verbatim responses recorder and later grouped into categories shown below.

Limit growth, preserve open spaces 20%
Address homeless issues 20%
Provide more affordable housing 9%
Improve public safety 9%
Reduce traffic congestion 8%
Not sure / Cannot think of anything specific 7%
Address water issues, conservation 5%
No changes needed / Everything is fine 5%
Improve traffic light synchronization 4%
Provide more restaurants, shopping
opportunities 4%
Enforce traffic laws 4%
Provide more police 4%
Improve, maintain streets, roads 3%
Increase recreational facilities, programs 3%
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Provide more bike lanes, walking paths 3%
Beautify city, landscaping 3%
Improve environmental efforts 2%
Engage in economic development 2%
City Council change, improvement 2%
Improve schools, education 2%
Improve parking 2%
Address trash services issues 2%
Improve diversity efforts 2%

Section 4: City Services
Next, I would like to ask a series of questions about services provided by the City of Thousand Oaks.

Q5
Generally speaking, are you satisfied or dissatisfied with the job the City of Thousand Oaks is doing to provide city services? Get answer, then ask: Would that be very (satisfied/dissatisfied) or somewhat (satisfied/dissatisfied)? 1 Very satisfied 31%
2 Somewhat satisfied 51%
3 Somewhat dissatisfied 11%
4 Very dissatisfied 3%
98 Not sure 4%
99 Prefer not to answer 0%
Q6 For each of the services I read, please tell me whether the service is extremely important to you, very important, somewhat important, or not at all important.

Randomize
Extremely
Important
Very
Important
Somewhat
Important
Not at all
Important
Not sure
Prefer not to
answer
A Providing police services 74% 20% 5% 0% 0% 0%
B Providing fire protection and emergency
medical services 81% 17% 2% 0% 0% 0%
C Providing support to local public schools 45% 33% 15% 4% 1% 1% D Maintaining city streets and roads 58% 36% 6% 0% 0% 0% E Managing traffic congestion in the city 49% 36% 13% 2% 0% 0% F Maintaining public landscape areas 35% 44% 20% 1% 0% 0% G Providing library services 36% 36% 22% 6% 0% 0%
H Providing trash collection, recycling and
household hazardous waste services 54% 37% 9% 1% 0% 0%
I Promoting economic development for a
healthy business community 32% 39% 24% 4% 1% 0%
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J Managing growth and development 55% 30% 12% 3% 0% 0%
K Providing recreation programs for all ages 27% 39% 28% 5% 0% 0% L Maintaining park areas 44% 45% 10% 0% 0% 0%
M Providing cultural, performing arts and live
entertainment 20% 33% 37% 9% 0% 0%
N Protecting the local environment 54% 31% 13% 1% 1% 0% O Preserving and protecting open space 59% 28% 11% 2% 0% 0% P Providing services to seniors 35% 43% 19% 2% 1% 0%
Q Providing services to youth 30% 42% 23% 4% 1% 0%
R Protecting oaks and landmark trees 34% 31% 26% 8% 0% 0% S Providing housing and shelter for the
homeless 22% 26% 29% 19% 3% 2%
T Facilitating the development of affordable
housing 19% 22% 31% 26% 1% 1%
Q7
For the same list of services I just read, I’d like you to tell me how satisfied you are with the job the city is doing to provide the service.

Are you satisfied or dissatisfied with the city’s efforts to: _____, or do you not have an opinion? Get answer. If ‘satisfied’ or ‘dissatisfied’, then ask: Would that be very (satisfied/dissatisfied) or somewhat (satisfied/dissatisfied)? Randomize
Very
Satisfied
Somewhat
Satisfied
Somewhat
Dissatisfied
Very
Dissatisfied
Not sure
Prefer not to
answer
A Provide police services 50% 36% 7% 2% 4% 1%
B Provide fire protection and emergency
medical services 59% 32% 3% 1% 5% 1%
C Provide support to local public schools 20% 44% 9% 3% 21% 3% D Maintain city streets and roads 26% 50% 16% 5% 1% 1%
E Manage traffic congestion in the city 14% 44% 25% 12% 4% 1% F Maintain public landscape areas 32% 51% 10% 2% 3% 1%
G Provide library services 50% 35% 3% 0% 10% 2%
H Provide trash collection, recycling and
household hazardous waste services 47% 38% 8% 4% 2% 1%
I Promote economic development for a
healthy business community 14% 47% 16% 4% 17% 2%
J Manage growth and development 13% 38% 24% 14% 9% 1%
K Provide recreation programs for all ages 34% 42% 7% 1% 14% 2% L Maintain park areas 41% 46% 7% 1% 3% 1%
M Provide cultural, performing arts and live
entertainment 32% 47% 8% 2% 9% 2%
N Protect the local environment 28% 50% 10% 3% 8% 1%
O Preserve and protect open space 34% 45% 10% 4% 6% 1%
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P Provide services to seniors 27% 42% 5% 1% 21% 2%
Q Provide services to youth 22% 43% 8% 1% 24% 3%
R Protect oaks and landmark trees 31% 43% 9% 4% 11% 2%
S Provide housing and shelter for the
homeless 6% 25% 23% 16% 24% 6%
T Facilitate the development of affordable
housing 8% 27% 23% 12% 24% 6%

Section 5: Diversity, Equity & Inclusion
Q8 Are there any services, items, or amenities that your household needs that you have difficulty obtaining?
1 Yes 17% Ask Q9
2 No 64% Skip to Q10
98 Not sure 18% Skip to Q10
99 Prefer not to answer 2% Skip to Q10
Q9
Please describe the most important services or items that your household needs that you have difficulty obtaining. Verbatim responses recorder and later grouped into categories shown below.

Waste collection, recycling services (e.g.,
electronics, compost) 21%
Reduce cost of living 9%
Water 9%
Public safety 6%
Infrastructure maintenance 6%
City landscape, tree trimming 5%
Assistance for seniors, disabled residents 5%
Traffic issues, law enforcement 5%
Cell service 5%
Affordable housing 4%
Electric power services 4%
Restaurants, stores 4%
Medical services 4%
Building permits 3%
Provide more entertainment, rec activities 3%
Improve, provide more rec facilities, parks 3%
Enforce city codes 3%
Addressing homelessness 2%
Public transportation 2%
Solar energy services 2%
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Police presence 2%
Improve City-Resident communication
efforts 2%
Not sure / Cannot think of anything specific 2%

Q10
Next, I’m going to read several statements about Thousand Oaks. For each, I’d like you to tell me whether you agree or disagree with the statement.

Here is the (first/next) one: ______. Do you agree or disagree, or do you not have an opinion? If agree or disagree, ask: Would that be strongly (agree/disagree) or somewhat (agree/disagree)?
Randomize
Strongly
Agree
Somewhat
Agree
Somewhat
Disagree
Strongly
Disagree
Not sure
Prefer not to
answer
Equity
A
The community treats all residents the
same regardless of their color, income, age
or identity
25%
32% 16% 6% 20% 1%
B All neighborhoods receive the same quality
of services from the City 19% 29% 17% 8% 25% 2%
Diversity
C Diversity makes our community stronger 44% 28% 12% 6% 8% 2% D
The community of Thousand Oaks
welcomes people with diverse backgrounds
and perspectives
27% 38% 13% 3% 16% 2%
Inclusion
E
The City of Thousand Oaks is inclusive in
its approach to governing. The City wants
to hear from all individuals and groups.
21%
35% 17% 7% 19% 2%
F There is a sense of community in Thousand
Oaks, and I am part of it 26% 47% 15% 4% 6% 1%
G My neighbors look out for me 43% 41% 9% 3% 3% 1%
H
I have been invited to participate in
community events and causes in Thousand
Oaks
21% 34% 17% 11% 15% 1%
I
City and Conejo (Ko-nay-ho) Recreation and
Park District-sponsored events and
activities help residents feel and stay
connected
41%
39% 6% 2% 11% 1%
Q11
Do you have any specific suggestions for how the City of Thousand Oaks could improve when it comes to issues of diversity, equity, and inclusion? If yes, ask: Please describe your suggestions. Verbatim responses recorder and later grouped into categories shown below.

No suggestions / Everything is good 39%
Not sure / Cannot think of anything specific 19%
DEI is not necessary, do not become too
“woke” 9%
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Treat everyone equally 7%
Provide more cultural events 3%
Provide more affordable housing 2%
City government should not get involved in
the issue 2%
Focus more on public safety, crime issues 2%
Stop divisiveness, find ways to work
together 2%
Strive to become an effective leader, good
governing 2%
Provide services, opportunities for all
people 2%
Block, censor false information,
propaganda, conspiracy theories 2%
Stop pushing new ideologies at schools 1%
Address homelessness 1%
Stop racism 1%
Lower cost of living, inflation, focus on
economic development 1%
Other higher priorities in community 1%
Provide more diversity in leadership,
government 1%
Promote diversity in businesses 1%
Provide community forums, townhall
meetings 1%
Inform, advertise, publicize what you're
doing 1%
Merits, values, character should be primary
factors 1%
Educate people about different cultures,
races 1%
Recognize, honor, their existence, let their
voices be heard 1%
Improve spending, budgeting 1%

Thousand Oaks Resident Survey March 2023
True North Research, Inc. © 2022 Page 8

Section 6: Civic Arts Master Plan
Q12
The City of Thousand Oaks recently adopted a Master Plan to revitalize and enhance the Civic Arts Plaza. In addition to improving the theaters, there will be space available for different types of amenities and establishments that people can visit before and after events.

As I read each of the following items, please indicate whether you think the City should make the item a high priority, a medium priority, or a low priority for the updated Civic Arts Plaza. If you feel the item should not be part of the Civic Arts Plaza, just say so.

Please keep in mind that not all of the items can be high priorities.

Here is the (first/next) one: _____. Should this item be a high, medium or low priority for the updated Civic Arts Plaza – or should it not be included? Randomize
High Priority
Medium
Priority
Low Priority
Should not
include
Not Sure
Prefer not to
answer
A Restaurants 47% 34% 11% 5% 2% 1%
B Drinking establishments 13% 26% 40% 16% 3% 1%
C Retail shops 16% 35% 33% 13% 3% 1%
D Live outdoor performances 36% 42% 15% 3% 3% 1%
E Art Galleries and Exhibits 22% 45% 24% 5% 3% 1%
Q13
As part of the Master Plan, the new Main Street and Town Square will be including a flexible space for community events and activities. As I read the following list of events and activities, I’d like to know whether you or others in your household would be interested in the event. Here is the (first/next) one: _____. Would you or another member of your household be very interested, somewhat interested, slightly interested, or not interested in attending this type of event.

Randomize
Very
interested
Somewhat
interested
Slightly
interested
Not
interested
Not Sure
Prefer not to
answer
A Outdoor Yoga 9% 17% 19% 53% 2% 1%
B Farmer’s Market 52% 29% 12% 6% 1% 0%
C Family Movies 16% 26% 23% 33% 1% 1%
D Car Shows 16% 24% 23% 35% 1% 0%
E Pop-up performances and exhibits 30% 35% 20% 14% 2% 0% F Public art 27% 34% 24% 14% 1% 0%

Thousand Oaks Resident Survey March 2023
True North Research, Inc. © 2022 Page 9

Section 7: Spending Priorities
The City of Thousand Oaks has limited financial resources to provide local services, programs and projects desired by residents. Because it can’t fund every service, program and project, however, the City must set priorities.

Q14
As I read each of the following items, please indicate whether you think the City should make the item a high priority, a medium priority, or a low priority for future city spending. If you feel the City should not spend any money on this item, just say so.

Please keep in mind that not all of the items can be high priorities.

Here is the (first/next) one: _____. Should this item be a high, medium or low priority for the City – or should the City not spend any money on this item? Randomize
High Priority
Medium
Priority
Low Priority
Should not
spend money
Not Sure
Prefer not to
answer
A Retain and expand the number of quality
jobs in Thousand Oaks 43% 37% 11% 7% 2% 0%
B Invest in road maintenance 54% 41% 5% 0% 0% 0%
C Maintain parks and recreation facilities 51% 43% 5% 0% 0% 0% D Preserve library services 42% 37% 17% 3% 1% 0%
E Maintain police services 81% 15% 4% 1% 0% 0%
F Acquire and preserve natural open space 46% 35% 14% 4% 1% 0% G Protect water quality in creeks and streams 58% 32% 8% 1% 1% 0% H Support homeless services 24% 36% 19% 18% 3% 1%
I Increase use of alternative and renewable
power sources, such as solar 34% 31% 19% 13% 1% 0%
J Maintain cultural arts facilities and
programming 20% 45% 27% 6% 1% 1%
K Maintain fire protection services 87% 12% 1% 0% 0% 0% L Support the development of affordable
housing for seniors 29% 42% 19% 9% 2% 0%
M Support the development of affordable
housing for young families 25% 36% 21% 17% 2% 0%
N Expand and improve the local trail system 20% 41% 30% 7% 1% 0% O Invest in local public infrastructure 39% 43% 12% 2% 4% 0%

Thousand Oaks Resident Survey March 2023
True North Research, Inc. © 2022 Page 10

Section 8: Staff & Governance
Q15
For each of the items I read next, please tell me how good of a job you think the City of Thousand Oaks is doing.

Here is the (first/next) one: _____. Would you say the City does an excellent, good, fair, poor or very poor job in this area?
Randomize
Excellent
Good
Fair
Poor
Very Poor
Not Sure
Prefer not to
answer
A Being responsive to residents and
businesses 8% 34% 28% 9% 3% 17% 1%
B Managing development and effectively
planning for the future 7% 31% 31% 12% 5% 13% 1%
C Working through critical issues facing the
City 7% 33% 30% 8% 3% 20% 1%
D Engaging with residents to get their
feedback 15% 37% 28% 10% 4% 7% 0%
E Providing access to information 13% 40% 27% 7% 2% 10% 1% F Spending tax dollars wisely 4% 30% 28% 9% 5% 23% 1%
Q16 In the past 12 months, have you been in contact with staff from the City of Thousand Oaks?
1 Yes 36% Ask Q17
2 No 60% Skip to Q18
98 Not sure 3% Skip to Q18
99 Prefer not to answer 2% Skip to Q18
Q17 In your opinion, was the staff at the City very _____, somewhat _____, or not at all _____.

Read one item at a time, continue until all items are read.

Randomize
Very
Somewhat
Not at all
Not sure
Prefer not
to answer
A Helpful 55% 30% 12% 2% 1%
B Professional 69% 24% 3% 2% 1%
C Accessible 53% 38% 7% 1% 1%

Thousand Oaks Resident Survey March 2023
True North Research, Inc. © 2022 Page 11

Section 9: City-Resident Communication
Q18
Overall, are you satisfied or dissatisfied with the City’s efforts to communicate with residents through newsletters, the Internet, social media and other means? Get answer, then ask: Would that be very (satisfied/dissatisfied) or somewhat (satisfied/dissatisfied)? 1 Very satisfied 23%
2 Somewhat satisfied 47%
3 Somewhat dissatisfied 13%
4 Very dissatisfied 5%
98 Not Sure 10%
99 Prefer not to answer 1%
Q19 What information sources do you use to find out about City of Thousand Oaks news, services, programs and events? Don’t read list. Record up to first 3 responses. 1 City Scene/City Newsletter 9%
2 Ventura County Star/(daily
newspaper) 18%
3 Ventura County Reporter/weekly
newspaper 1%
4 LA Daily News/daily newspaper 1%
5 The Acorn (weekly newspaper) 80%
6 Bank of America Performing Arts
Center correspondence 5%
7 Channel 10 or Channel 3, TOTV
Government Access TV 2%
8 Television (general) 4%
9 City Council Meetings 4%
10 Radio 5%
11 City’s website 25%
12 Internet (not City’s site) 9%
13 Social Media like Facebook, Twitter or
Instagram 13%
14 Nextdoor 27%
15 Utility bill insert 14%
16 Email notification from City 13%
17 Flyers, brochures or posters
(displayed at public facilities) 3%
18 Postcards, letters, flyers or brochures
(mailed to home) 18%
19 Street banners 3%
20 Friends/Family/Associates 13%
21 Other 4%
22 Do Not Receive Information about City 1%
Thousand Oaks Resident Survey March 2023
True North Research, Inc. © 2022 Page 12
98 Not sure 0%
99 Prefer not to answer 0%

Section 10: Background & Demographics
Thank you so much for your participation. I have just a few background questions for statistical purposes.

D1 In what year were you born? Year recoded into age groups shown below.

18 to 24 <1%
25 to 34 1%
35 to 44 5%
45 to 54 11%
55 to 64 23%
65 or older 47%
Prefer not to answer 12%
D2 How do you define your gender?
1 Male 46%
2 Female 45%
3 Other – including non-binary and
transgender <1%
99 Prefer not to answer 8%
D3 How many children under the age of 18 living in your household? 0 None 75%
1 One 8%
2 Two 6%
3 Three 2%
4 Four or more <1%
99 Prefer not to answer 8%
D4 Do you own or rent your residence in Thousand Oaks?
1 Own 92%
2 Rent 4%
99 Prefer not to answer 4%
Thousand Oaks Resident Survey March 2023
True North Research, Inc. © 2022 Page 13

D5
Which of the following best describes your employment status? Would you say you are employed full-time, part-time, a student, a homemaker, retired, or are you in-between jobs right now?
1 Employed full-time 31% Ask D6
2 Employed part-time 5% Ask D6
3 Self-employed 9% Ask D6
4 Student <1% Ask D6
5 Homemaker 3% Skip to D8
6 Retired 45% Skip to D8
7 In-between jobs 1% Skip to D8
98 Not sure <1% Skip to D8
99 Prefer not to answer 6% Skip to D8
D6 Do you commute outside of Thousand Oaks on a regular basis for (your job/school)? 1 Yes 39% Ask D7
2 No 60% Skip to D8
99 Prefer not to answer 1% Skip to D8
D7 How much time does it typically take you to commute to (your job/school), round-trip? Minutes recorded and grouped into categories shown below. 20 or less 13%
21 to 39 17%
40 to 59 19%
60 or more 43%
Not sure 2%
Prefer not to answer 5%
Thousand Oaks Resident Survey March 2023
True North Research, Inc. © 2022 Page 14

D8 What ethnic group do you consider yourself a part of or feel closest to? Read list if respondent hesitates
1 Latino/Hispanic 3%
2 Asian American – Cambodian,
Chinese, Filipino, Korean, Japanese,
Vietnamese, or other Asian
4%
3 Caucasian/White 71%
4 African-American/Black 1%
5 American Indian or Alaskan Native <1%
6 Pacific Islander <1%
7 Middle Eastern 1%
8 Mixed Ethnicity 2%
98 Other 1%
99 Prefer not to answer 16%
Those are all of the questions that I have for you! Thanks so much for participating in this important survey! This survey was conducted for the City of Thousand Oaks

Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 1Page 1 Q1 Years in Thousand Oaks

Base
Overall

Info Sources Cat egories (Q19)
Cit y newsl-
etter,
direct mail
Cit y
websit e,
social
media,
email
Cit y
Council
Cit y
meet ings,
flyers,
TOTV
Newspape-
rs
Non-City
websit es
Radio or
TV
Other
sources
Not sure /
No sources
Less t han 1
1 t o 4
5 t o 9
10 t o 14
15 or more
Prefer not t o
answer
Prefer not t o
answer
1284 395 573 153 1066 437 114 348 56
19 1.5%
8 2.0%
10 1.7%
2 1.3%
11 1.0%
7 1.6%
-
-
4 1.1%
-
-
74 5.8%
23 5.8%
39 6.8%
11 7.2%
53 5.0%
33 7.6%
3 2.6%
21 6.0%
2 3.6%
84 6.5%
22 5.6%
45 7.9%
9 5.9%
66 6.2%
37 8.5%
4 3.5%
14 4.0%
3 5.4%
103

8.0%
38 9.6%
52 9.1%
18 11.8%
81 7.6%
31 7.1%
11 9.6%
26 7.5%
5 8.9%
1002

78.0%
304

77.0%
427

74.5%
113

73.9%
855

80.2%
329

75.3%
96 84.2%
282

81.0%
46 82.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
2 0.2%
-
-
-
-
-
-
-
-
-
-
-
-
1 0.3%
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 2Page 2 Q1 Years in Thousand Oaks

Base
Years in Thousand Oaks (Q1)
Less t han 5 5 t o 9 10 t o 14 15 or more
Employment Status (QD5)
Full t ime Part t ime
Self-
employed Retired Other
Less t han 1
1 t o 4
5 t o 9
10 t o 14
15 or more
Prefer not t o
answer
Prefer not t o
answer
93 84 103 1002 393 62 118 572 59
19 20.4%
-
-
-
-
-
-
13 3.3%
1 1.6%
3 2.5%
2 0.3%
-
-
74 79.6%
-
-
-
-
-
-
38 9.7%
1 1.6%
13 11.0%
14 2.4%
4 6.8%
-
-
84 100.0%
-
-
-
-
33 8.4%
3 4.8%
9 7.6%
26 4.5%
6 10.2%
-
-
-
-
103
100.0%
-
-
51 13.0%
6 9.7%
7 5.9%
26 4.5%
8 13.6%
-
-
-
-
-
-
1002
100.0%
258

65.6%
51 82.3%
86 72.9%
504

88.1%
41 69.5%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 3Page 3 Q1 Years in Thousand Oaks

Base
Children Under 18 in Hsld (QD3)
None One Two
Three or
more
Ty pical Commut e Minut es (QD7)
No
commut e 20 or less 21 t o 39 40 t o 59 60 or more
Less t han 1
1 t o 4
5 t o 9
10 t o 14
15 or more
Prefer not t o
answer
Prefer not t o
answer
963 104 83 30 975 28 39 43 96
13 1.3%
3 2.9%
2 2.4%
1 3.3%
10 1.0%
-
-
1 2.6%
2 4.7%
5 5.2%
43 4.5%
12 11.5%
12 14.5%
4 13.3%
48 4.9%
3 10.7%
2 5.1%
5 11.6%
9 9.4%
44 4.6%
13 12.5%
20 24.1%
4 13.3%
53 5.4%
3 10.7%
4 10.3%
5 11.6%
10 10.4%
59 6.1%
13 12.5%
15 18.1%
4 13.3%
70 7.2%
3 10.7%
4 10.3%
8 18.6%
12 12.5%
804

83.5%
63 60.6%
34 41.0%
17 56.7%
794

81.4%
19 67.9%
28 71.8%
23 53.5%
60 62.5%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 4Page 4 Q1 Years in Thousand Oaks

Base
Overall Satisfact ion
(Q5)
Satisfied
Dissat isfie-
d
Con tact W ith City
St aff (Q16)
Yes No
Ethnicit y (QD8)
Lat ino /
Hispanic
Asian
American
Caucasian
/ White
African
American /
Black
Other /
Mixed
Q
Less t han 1
1 t o 4
5 t o 9
10 t o 14
15 or more
Prefer not t o
answer
Prefer not t o
answer
1056 170 458 768 42 54 907 14 64
16 1.5%
1 0.6%
8 1.7%
10 1.3%
-
-
2 3.7%
11 1.2%
-
-
3 4.7%
62 5.9%
8 4.7%
30 6.6%
40 5.2%
5 11.9%
4 7.4%
49 5.4%
1 7.1%
9 14.1%
66 6.3%
11 6.5%
28 6.1%
55 7.2%
7 16.7%
5 9.3%
57 6.3%
1 7.1%
4 6.3%
83 7.9%
15 8.8%
32 7.0%
65 8.5%
5 11.9%
7 13.0%
61 6.7%
2 14.3%
7 10.9%
829

78.5%
134

78.8%
360

78.6%
597

77.7%
25 59.5%
36 66.7%
729

80.4%
10 71.4%
41 64.1%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1 0.6%
-
-
1 0.1%
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 5Page 5 Q1 Years in Thousand Oaks

Base
Qualit y of Life (Q2)
Excellent Good
Fair, poor,
very poor
Age (QD1)
18 t o 24 25 t o 34 35 t o 44 45 t o 54 55 t o 64 65 or older o
Less t han 1
1 t o 4
5 t o 9
10 t o 14
15 or more
Prefer not t o
answer
Prefer not t o
answer
571 618 90 5 16 68 142 290 604
10 1.8%
5 0.8%
3 3.3%
1 20.0%
2 12.5%
3 4.4%
4 2.8%
6 2.1%
2 0.3%
32 5.6%
36 5.8%
6 6.7%
-
-
7 43.8%
13 19.1%
12 8.5%
17 5.9%
20 3.3%
38 6.7%
40 6.5%
5 5.6%
-
-
1 6.3%
15 22.1%
20 14.1%
12 4.1%
28 4.6%
45 7.9%
52 8.4%
6 6.7%
-
-
1 6.3%
13 19.1%
23 16.2%
29 10.0%
26 4.3%
446

78.1%
485

78.5%
69 76.7%
4 80.0%
5 31.3%
24 35.3%
83 58.5%
226

77.9%
528

87.4%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1 1.1%
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 6Page 6 Q1 Years in Thousand Oaks

Base
Sati s f acti on W i th
Communicat ion (Q18)
Satisfied
Dissat isfie-
d
Mentioned City
Sponsored Info
Sources (Q19)
Yes No
Child in Home (QD3)
Yes No
C om m u te Ou ts ide City ( QD 6 )
Yes,
commute
Do not
commut e
No job or
school
H
Less t han 1
1 t o 4
5 t o 9
10 t o 14
15 or more
Prefer not t o
answer
Prefer not t o
answer
906 229 899 385 211 963 223 350 625
12 1.3%
-
-
14 1.6%
5 1.3%
6 2.8%
13 1.3%
9 4.0%
8 2.3%
2 0.3%
53 5.8%
14 6.1%
56 6.2%
18 4.7%
28 13.3%
43 4.5%
21 9.4%
31 8.9%
17 2.7%
64 7.1%
15 6.6%
60 6.7%
24 6.2%
37 17.5%
44 4.6%
24 10.8%
21 6.0%
32 5.1%
68 7.5%
16 7.0%
80 8.9%
23 6.0%
31 14.7%
59 6.1%
28 12.6%
36 10.3%
34 5.4%
708

78.1%
184

80.3%
689

76.6%
313

81.3%
109

51.7%
804

83.5%
141

63.2%
254

72.6%
540

86.4%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1 0.1%
-
-
-
-
2 0.5%
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 7Page 7 Q1 Years in Thousand Oaks

Base
Home Ownership
Status (QD4)
Own Rent
Gender (QD2)
Male Female
Less t han 1
1 t o 4
5 t o 9
10 t o 14
15 or more
Prefer not t o
answer
Prefer not t o
answer
1187 52 589 583
16 1.3%
2 3.8%
10 1.7%
8 1.4%
69 5.8%
4 7.7%
37 6.3%
34 5.8%
75 6.3%
9 17.3%
42 7.1%
35 6.0%
87 7.3%
9 17.3%
38 6.5%
55 9.4%
940

79.2%
28 53.8%
462

78.4%
451

77.4%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 8Page 8 Q2 Quality of life

Base
Overall

Info Sources Cat egories (Q19)
Cit y newsl-
etter,
direct mail
Cit y
websit e,
social
media,
email
Cit y
Council
Cit y
meetings,
flyers,
TOTV
Newspape-
rs
Non-City
websit es
Radio or
TV
Other
sources
Not sure /
No sources
Excellent
Good
Fair
Poor
Very poor
Not sure
Prefer not t o
answer
1284 395 573 153 1066 437 114 348 56
571

44.5%
204

51.6%
245

42.8%
65 42.5%
492

46.2%
194

44.4%
50 43.9%
148

42.5%
21 37.5%
618

48.1%
166

42.0%
282

49.2%
73 47.7%
509

47.7%
208

47.6%
57 50.0%
173

49.7%
27 48.2%
82 6.4%
23 5.8%
41 7.2%
13 8.5%
59 5.5%
31 7.1%
7 6.1%
24 6.9%
5 8.9%
5 0.4%
1 0.3%
1 0.2%
-
-
2 0.2%
2 0.5%
-
-
1 0.3%
2 3.6%
3 0.2%
1 0.3%
1 0.2%
1 0.7%
1 0.1%
2 0.5%
-
-
1 0.3%
-
-
2 0.2%
-
-
2 0.3%
-
-
2 0.2%
-
-
-
-
-
-
-
-
3 0.2%
-
-
1 0.2%
1 0.7%
1 0.1%
-
-
-
-
1 0.3%
1 1.8%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 9Page 9 Q2 Quality of life

Base
Years in Thousand Oaks (Q1)
Less t han 5 5 t o 9 10 t o 14 15 or more
Employment St at us (QD5)
Full t ime Part t ime
Self-
employed Retired Other
Excellent
Good
Fair
Poor
Very poor
Not sure
Prefer not t o
answer
93 84 103 1002 393 62 118 572 59
42 45.2%
38 45.2%
45 43.7%
446

44.5%
158

40.2%
31 50.0%
57 48.3%
275

48.1%
29 49.2%
41 44.1%
40 47.6%
52 50.5%
485

48.4%
198

50.4%
27 43.5%
56 47.5%
268

46.9%
27 45.8%
9 9.7%
3 3.6%
5 4.9%
64 6.4%
30 7.6%
4 6.5%
5 4.2%
26 4.5%
3 5.1%
-
-
1 1.2%
1 1.0%
3 0.3%
4 1.0%
-
-
-
-
1 0.2%
-
-
-
-
1 1.2%
-
-
2 0.2%
2 0.5%
-
-
-
-
-
-
-
-
1 1.1%
1 1.2%
-
-
-
-
1 0.3%
-
-
-
-
1 0.2%
-
-
-
-
-
-
-
-
2 0.2%
-
-
-
-
-
-
1 0.2%
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 10Page 10 Q2 Quality of life

Base
Children Under 18 in Hsld (QD3)
None One Two
Three or
more
Ty pic al Commut e Minut es (QD7)
No
commut e 20 or less 21 t o 39 40 t o 59 60 or more
Excellent
Good
Fair
Poor
Very poor
Not sure
Prefer not t o
answer
963 104 83 30 975 28 39 43 96
469

48.7%
33 31.7%
34 41.0%
14 46.7%
465

47.7%
10 35.7%
17 43.6%
18 41.9%
37 38.5%
432

44.9%
62 59.6%
45 54.2%
14 46.7%
455

46.7%
14 50.0%
20 51.3%
23 53.5%
47 49.0%
52 5.4%
9 8.7%
4 4.8%
1 3.3%
50 5.1%
3 10.7%
2 5.1%
1 2.3%
9 9.4%
4 0.4%
-
-
-
-
1 3.3%
2 0.2%
-
-
-
-
1 2.3%
2 2.1%
2 0.2%
-
-
-
-
-
-
-
-
1 3.6%
-
-
-
-
1 1.0%
2 0.2%
-
-
-
-
-
-
2 0.2%
-
-
-
-
-
-
-
-
2 0.2%
-
-
-
-
-
-
1 0.1%
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 11Page 11 Q2 Quality of life

Base
Overall Satisfact ion
(Q5)
Satisfied
Dissat isfie-
d
Con tact W ith City
St aff (Q16)
Yes No
Et hnicit y (QD8)
Lat ino /
Hispanic
Asian
American
Caucasian
/ White
African
American /
Black
Other /
Mixed
Q
Excellent
Good
Fair
Poor
Very poor
Not sure
Prefer not t o
answer
1056 170 458 768 42 54 907 14 64
516

48.9%
26 15.3%
193

42.1%
362

47.1%
18 42.9%
30 55.6%
452

49.8%
2 14.3%
21 32.8%
499

47.3%
94 55.3%
232

50.7%
353

46.0%
20 47.6%
21 38.9%
412

45.4%
9 64.3%
34 53.1%
39 3.7%
40 23.5%
25 5.5%
50 6.5%
3 7.1%
3 5.6%
38 4.2%
2 14.3%
8 12.5%
1 0.1%
4 2.4%
5 1.1%
-
-
1 2.4%
-
-
2 0.2%
1 7.1%
-
-
-
-
3 1.8%
1 0.2%
1 0.1%
-
-
-
-
2 0.2%
-
-
-
-
1 0.1%
1 0.6%
2 0.4%
-
-
-
-
-
-
1 0.1%
-
-
1 1.6%
-
-
2 1.2%
-
-
2 0.3%
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 12Page 12 Q2 Quality of life

Base
Qualit y of Life (Q2)
Excellent Good
Fair, poor,
very poor
Age (QD1)
18 t o 24 25 t o 34 35 t o 44 45 t o 54 55 t o 64 65 or older o
Excellent
Good
Fair
Poor
Very poor
Not sure
Prefer not t o
answer
571 618 90 5 16 68 142 290 604
571
100.0%
-
-
-
-
-
-
6 37.5%
27 39.7%
53 37.3%
128

44.1%
303

50.2%
-
-
618
100.0%
-
-
4 80.0%
10 62.5%
34 50.0%
80 56.3%
135

46.6%
270

44.7%
-
-
-
-
82 91.1%
1 20.0%
-
-
7 10.3%
8 5.6%
21 7.2%
28 4.6%
-
-
-
-
5 5.6%
-
-
-
-
-
-
1 0.7%
1 0.3%
1 0.2%
-
-
-
-
3 3.3%
-
-
-
-
-
-
-
-
3 1.0%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
2 0.7%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
2 0.3%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 13Page 13 Q2 Quality of life

Base
Sati s f acti on W i th
Communicat ion (Q18)
Satisfied
Dissat isfie-
d
Ment ioned Cit y
Sponsored Info
Sources (Q19)
Yes No
Child in Home (QD3)
Yes No
C om m u te Ou ts ide City ( QD 6 )
Yes,
commut e
Do not
commut e
No job or
school
H
Excellent
Good
Fair
Poor
Very poor
Not sure
Prefer not t o
answer
906 229 899 385 211 963 223 350 625
451

49.8%
71 31.0%
419

46.6%
152

39.5%
78 37.0%
469

48.7%
85 38.1%
162

46.3%
303

48.5%
413

45.6%
116

50.7%
409

45.5%
209

54.3%
118

55.9%
432

44.9%
115

51.6%
164

46.9%
291

46.6%
41 4.5%
34 14.8%
64 7.1%
18 4.7%
14 6.6%
52 5.4%
18 8.1%
22 6.3%
28 4.5%
-
-
3 1.3%
2 0.2%
3 0.8%
1 0.5%
4 0.4%
3 1.3%
1 0.3%
1 0.2%
-
-
3 1.3%
2 0.2%
1 0.3%
-
-
2 0.2%
2 0.9%
-
-
-
-
1 0.1%
-
-
2 0.2%
-
-
-
-
2 0.2%
-
-
1 0.3%
1 0.2%
-
-
2 0.9%
1 0.1%
2 0.5%
-
-
2 0.2%
-
-
-
-
1 0.2%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 14Page 14 Q2 Quality of life

Base
Home Ownership
Status (QD4)
Own Rent
Gender (QD2)
Male Female
Excellent
Good
Fair
Poor
Very poor
Not sure
Prefer not t o
answer
1187 52 589 583
537

45.2%
24 46.2%
275

46.7%
271

46.5%
567

47.8%
21 40.4%
270

45.8%
284

48.7%
71 6.0%
7 13.5%
40 6.8%
25 4.3%
5 0.4%
-
-
3 0.5%
-
-
3 0.3%
-
-
-
-
1 0.2%
2 0.2%
-
-
-
-
1 0.2%
2 0.2%
-
-
1 0.2%
1 0.2%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 15Page 15 Q3 Quality of life over past 5 years

Base
Overall

Info Sources Cat egories (Q19)
Cit y newsl-
etter,
direct mail
Cit y
websit e,
social
media,
email
Cit y
Council
Cit y
meet ings,
flyers,
TOTV
Newspape-
rs
Non-City
websit es
Radio or
TV
Other
sources
Not sure /
No sources
Much improved
Somewhat
improved
About t he same
Somewhat
worse
Much worse
Not sure
Prefer not t o
answer
1189 364 524 140 1002 397 111 322 54
14 1.2%
5 1.4%
4 0.8%
2 1.4%
10 1.0%
5 1.3%
3 2.7%
3 0.9%
-
-
114

9.6%
36 9.9%
57 10.9%
13 9.3%
100

10.0%
29 7.3%
14 12.6%
35 10.9%
1 1.9%
451

37.9%
150

41.2%
204

38.9%
49 35.0%
390

38.9%
147

37.0%
44 39.6%
106

32.9%
11 20.4%
479

40.3%
133

36.5%
202

38.5%
60 42.9%
415

41.4%
166

41.8%
45 40.5%
132

41.0%
29 53.7%
126

10.6%
37 10.2%
55 10.5%
15 10.7%
83 8.3%
49 12.3%
5 4.5%
45 14.0%
13 24.1%
5 0.4%
3 0.8%
2 0.4%
1 0.7%
4 0.4%
1 0.3%
-
-
1 0.3%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 16Page 16 Q3 Quality of life over past 5 years

Base
Years in Thousand Oaks (Q1)
Less t han 5 5 t o 9 10 t o 14 15 or more
Employment Status (QD5)
Full t ime Part t ime
Self-
employed Retired Other
Much improved
Somewhat
improved
About t he same
Somewhat
worse
Much worse
Not sure
Prefer not t o
answer
- 84 103 1002 342 60 102 556 55
-
-
-
-
1 1.0%
13 1.3%
2 0.6%
1 1.7%
-
-
10 1.8%
-
-
-
-
7 8.3%
11 10.7%
96 9.6%
41 12.0%
3 5.0%
10 9.8%
51 9.2%
5 9.1%
-
-
51 60.7%
39 37.9%
361

36.0%
128

37.4%
26 43.3%
35 34.3%
215

38.7%
25 45.5%
-
-
20 23.8%
40 38.8%
419

41.8%
119

34.8%
24 40.0%
41 40.2%
245

44.1%
20 36.4%
-
-
6 7.1%
10 9.7%
110

11.0%
51 14.9%
6 10.0%
16 15.7%
31 5.6%
5 9.1%
-
-
-
-
2 1.9%
3 0.3%
1 0.3%
-
-
-
-
4 0.7%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 17Page 17 Q3 Quality of life over past 5 years

Base
Children Under 18 in Hsld (QD3)
None One Two
Three or
more
Ty pical Commut e Minut es (QD7)
No
commut e 20 or less 21 t o 39 40 t o 59 60 or more
Much improved
Somewhat
improved
About t he same
Somewhat
worse
Much worse
Not sure
Prefer not t o
answer
907 89 69 25 917 25 36 36 82
13 1.4%
-
-
-
-
-
-
11 1.2%
1 4.0%
-
-
1 2.8%
-
-
91 10.0%
9 10.1%
5 7.2%
4 16.0%
93 10.1%
2 8.0%
6 16.7%
1 2.8%
7 8.5%
363

40.0%
29 32.6%
33 47.8%
6 24.0%
360

39.3%
6 24.0%
9 25.0%
17 47.2%
34 41.5%
357

39.4%
39 43.8%
21 30.4%
12 48.0%
378

41.2%
11 44.0%
18 50.0%
12 33.3%
21 25.6%
79 8.7%
12 13.5%
9 13.0%
3 12.0%
70 7.6%
5 20.0%
3 8.3%
5 13.9%
20 24.4%
4 0.4%
-
-
1 1.4%
-
-
5 0.5%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 18Page 18 Q3 Quality of life over past 5 years

Base
Overall Satisfact ion
(Q5)
Satisfied
Dissat isfie-
d
Con tact W ith City
St aff (Q16)
Yes No
Ethnicit y (QD8)
Lat ino /
Hispanic
Asian
American
Caucasian
/ White
African
American /
Black
Other /
Mixed
Q
Much improved
Somewhat
improved
About t he same
Somewhat
worse
Much worse
Not sure
Prefer not t o
answer
978 160 420 717 37 48 847 13 52
14 1.4%
-
-
6 1.4%
8 1.1%
2 5.4%
1 2.1%
9 1.1%
1 7.7%
-
-
109

11.1%
2 1.3%
48 11.4%
64 8.9%
4 10.8%
2 4.2%
94 11.1%
1 7.7%
3 5.8%
398

40.7%
25 15.6%
125

29.8%
308

43.0%
13 35.1%
25 52.1%
347

41.0%
5 38.5%
19 36.5%
389

39.8%
75 46.9%
181

43.1%
274

38.2%
10 27.0%
19 39.6%
332

39.2%
4 30.8%
18 34.6%
63 6.4%
58 36.3%
57 13.6%
61 8.5%
7 18.9%
1 2.1%
62 7.3%
2 15.4%
11 21.2%
5 0.5%
-
-
3 0.7%
2 0.3%
1 2.7%
-
-
3 0.4%
-
-
1 1.9%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 19Page 19 Q3 Quality of life over past 5 years

Base
Qualit y of Life (Q2)
Excellent Good
Fair, poor,
very poor
Age (QD1)
18 t o 24 25 t o 34 35 t o 44 45 t o 54 55 t o 64 65 or older o
Much improved
Somewhat
improved
About t he same
Somewhat
worse
Much worse
Not sure
Prefer not t o
answer
529 577 80 4 7 52 126 267 582
14 2.6%
-
-
-
-
-
-
-
-
-
-
-
-
1 0.4%
12 2.1%
74 14.0%
40 6.9%
-
-
1 25.0%
1 14.3%
2 3.8%
16 12.7%
31 11.6%
56 9.6%
288

54.4%
154

26.7%
8 10.0%
2 50.0%
5 71.4%
23 44.2%
45 35.7%
92 34.5%
241

41.4%
141

26.7%
310

53.7%
27 33.8%
1 25.0%
-
-
18 34.6%
51 40.5%
109

40.8%
231

39.7%
10 1.9%
70 12.1%
45 56.3%
-
-
1 14.3%
9 17.3%
13 10.3%
34 12.7%
39 6.7%
2 0.4%
3 0.5%
-
-
-
-
-
-
-
-
1 0.8%
-
-
3 0.5%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 20Page 20 Q3 Quality of life over past 5 years

Base
Sati s f acti on W i th
Communicat ion (Q18)
Satisfied
Dissat isfie-
d
Mentioned City
Sponsored Info
Sources (Q19)
Yes No
Child in Home (QD3)
Yes No
C om m u te Ou ts ide City ( QD 6 )
Yes,
commute
Do not
commut e
No job or
school
H
Much improved
Somewhat
improved
About t he same
Somewhat
worse
Much worse
Not sure
Prefer not t o
answer
840 215 829 360 177 907 193 311 606
13 1.5%
-
-
10 1.2%
4 1.1%
-
-
13 1.4%
2 1.0%
1 0.3%
10 1.7%
97 11.5%
6 2.8%
86 10.4%
28 7.8%
18 10.2%
91 10.0%
17 8.8%
38 12.2%
55 9.1%
344

41.0%
58 27.0%
323

39.0%
128

35.6%
65 36.7%
363

40.0%
69 35.8%
122

39.2%
238

39.3%
322

38.3%
96 44.7%
322

38.8%
157

43.6%
69 39.0%
357

39.4%
68 35.2%
115

37.0%
263

43.4%
60 7.1%
55 25.6%
85 10.3%
41 11.4%
24 13.6%
79 8.7%
37 19.2%
34 10.9%
36 5.9%
4 0.5%
-
-
3 0.4%
2 0.6%
1 0.6%
4 0.4%
-
-
1 0.3%
4 0.7%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 21Page 21 Q3 Quality of life over past 5 years

Base
Home Ownership
Status (QD4)
Own Rent
Gender (QD2)
Male Female
Much improved
Somewhat
improved
About t he same
Somewhat
worse
Much worse
Not sure
Prefer not t o
answer
1102 46 542 541
13 1.2%
-
-
7 1.3%
6 1.1%
104

9.4%
6 13.0%
56 10.3%
54 10.0%
416

37.7%
23 50.0%
205

37.8%
217

40.1%
449

40.7%
11 23.9%
216

39.9%
213

39.4%
116

10.5%
5 10.9%
56 10.3%
48 8.9%
4 0.4%
1 2.2%
2 0.4%
3 0.6%
-
-
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 22Page 22 Q4 Changes to improve City

Base
Overall

Info Sources Cat egories (Q19)
Cit y newsl-
etter,
direct mail
Cit y
websit e,
social
media,
email
Cit y
Council
Cit y
meetings,
flyers,
TOTV
Newspape-
rs
Non-City
websit es
Radio or
TV
Other
sources
Not sure /
No sources
Reduce traffic
congestion
Improve,
maint ain
streets, roads
Increase
recreational
facilities,
programs
L im it growth ,
preserve open
spaces
Improve public
tran s portati on
Improve
environmental
efforts
Address
homeless issues
Engage in
economic
development
1284 395 573 153 1066 437 114 348 56
101

7.9%
40 10.1%
41 7.2%
14 9.2%
86 8.1%
35 8.0%
7 6.1%
31 8.9%
2 3.6%
44 3.4%
16 4.1%
28 4.9%
1 0.7%
34 3.2%
17 3.9%
6 5.3%
14 4.0%
2 3.6%
42 3.3%
15 3.8%
14 2.4%
6 3.9%
37 3.5%
16 3.7%
6 5.3%
12 3.4%
-
-
251

19.5%
81 20.5%
114

19.9%
27 17.6%
211

19.8%
81 18.5%
19 16.7%
77 22.1%
12 21.4%
18 1.4%
11 2.8%
8 1.4%
4 2.6%
15 1.4%
5 1.1%
1 0.9%
4 1.1%
-
-
26 2.0%
10 2.5%
8 1.4%
4 2.6%
18 1.7%
8 1.8%
5 4.4%
5 1.4%
3 5.4%
258

20.1%
68 17.2%
121

21.1%
35 22.9%
216

20.3%
94 21.5%
23 20.2%
63 18.1%
16 28.6%
26 2.0%
4 1.0%
19 3.3%
1 0.7%
17 1.6%
8 1.8%
1 0.9%
8 2.3%
1 1.8%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 23Page 23 Q4 Changes to improve City

Base
Years in Thousand Oaks (Q1)
Less t han 5 5 t o 9 10 t o 14 15 or more
Employment St at us (QD5)
Full t ime Part t ime
Self-
employed Retired Other
Reduce traffic
congestion
Improve,
maint ain
streets, roads
Increase
recreational
facilities,
programs
L im it growth ,
preserve open
spaces
Improve public
tran s portati on
Improve
environmental
efforts
Address
homeless issues
Engage in
economic
development
93 84 103 1002 393 62 118 572 59
4 4.3%
3 3.6%
3 2.9%
91 9.1%
19 4.8%
6 9.7%
5 4.2%
59 10.3%
2 3.4%
3 3.2%
4 4.8%
3 2.9%
34 3.4%
11 2.8%
2 3.2%
5 4.2%
18 3.1%
7 11.9%
6 6.5%
2 2.4%
4 3.9%
30 3.0%
15 3.8%
4 6.5%
2 1.7%
14 2.4%
4 6.8%
8 8.6%
8 9.5%
15 14.6%
220

22.0%
68 17.3%
11 17.7%
21 17.8%
123

21.5%
9 15.3%
3 3.2%
1 1.2%
3 2.9%
11 1.1%
6 1.5%
1 1.6%
-
-
9 1.6%
1 1.7%
4 4.3%
2 2.4%
3 2.9%
17 1.7%
6 1.5%
-
-
4 3.4%
13 2.3%
2 3.4%
16 17.2%
18 21.4%
31 30.1%
193

19.3%
98 24.9%
11 17.7%
24 20.3%
100

17.5%
13 22.0%
4 4.3%
1 1.2%
2 1.9%
18 1.8%
13 3.3%
-
-
4 3.4%
7 1.2%
1 1.7%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 24Page 24 Q4 Changes to improve City

Base
Children Under 18 in Hsld (QD3)
None One Two
Three or
more
Ty pic al Commut e Minut es (QD7)
No
commut e 20 or less 21 t o 39 40 t o 59 60 or more
Reduce traffic
congestion
Improve,
maint ain
streets, roads
Increase
recreational
facilities,
programs
L im it growth ,
preserve open
spaces
Improve public
tran s portati on
Improve
environmental
efforts
Address
homeless issues
Engage in
economic
development
963 104 83 30 975 28 39 43 96
83 8.6%
7 6.7%
2 2.4%
1 3.3%
78 8.0%
2 7.1%
3 7.7%
2 4.7%
6 6.3%
31 3.2%
1 1.0%
3 3.6%
6 20.0%
36 3.7%
1 3.6%
3 7.7%
-
-
3 3.1%
33 3.4%
2 1.9%
1 1.2%
2 6.7%
28 2.9%
1 3.6%
1 2.6%
3 7.0%
5 5.2%
186

19.3%
17 16.3%
14 16.9%
4 13.3%
188

19.3%
4 14.3%
10 25.6%
4 9.3%
20 20.8%
14 1.5%
-
-
2 2.4%
-
-
15 1.5%
-
-
-
-
1 2.3%
1 1.0%
21 2.2%
1 1.0%
1 1.2%
1 3.3%
21 2.2%
1 3.6%
-
-
3 7.0%
-
-
184

19.1%
22 21.2%
26 31.3%
5 16.7%
188

19.3%
4 14.3%
9 23.1%
13 30.2%
26 27.1%
16 1.7%
6 5.8%
3 3.6%
-
-
20 2.1%
-
-
-
-
3 7.0%
2 2.1%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 25Page 25 Q4 Changes to improve City

Base
Overall Satisfact ion
(Q5)
Satisfied
Dissat isfie-
d
Con tact W ith City
St aff (Q16)
Yes No
Et hnicit y (QD8)
Lat ino /
Hispanic
Asian
American
Caucasian
/ White
African
American /
Black
Other /
Mixed
Q
Reduce traffic
congestion
Improve,
maint ain
streets, roads
Increase
recreational
facilities,
programs
L im it growth ,
preserve open
spaces
Improve public
tran s portati on
Improve
environmental
efforts
Address
homeless issues
Engage in
economic
development
1056 170 458 768 42 54 907 14 64
89 8.4%
9 5.3%
45 9.8%
51 6.6%
4 9.5%
2 3.7%
76 8.4%
1 7.1%
5 7.8%
36 3.4%
8 4.7%
19 4.1%
25 3.3%
1 2.4%
3 5.6%
31 3.4%
1 7.1%
2 3.1%
33 3.1%
5 2.9%
17 3.7%
25 3.3%
-
-
5 9.3%
29 3.2%
1 7.1%
1 1.6%
210

19.9%
29 17.1%
83 18.1%
157

20.4%
6 14.3%
4 7.4%
186

20.5%
3 21.4%
8 12.5%
17 1.6%
1 0.6%
6 1.3%
10 1.3%
1 2.4%
-
-
13 1.4%
-
-
1 1.6%
22 2.1%
3 1.8%
10 2.2%
16 2.1%
-
-
3 5.6%
17 1.9%
-
-
2 3.1%
210

19.9%
40 23.5%
93 20.3%
150

19.5%
14 33.3%
4 7.4%
169

18.6%
4 28.6%
19 29.7%
21 2.0%
3 1.8%
7 1.5%
18 2.3%
-
-
-
-
20 2.2%
-
-
1 1.6%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 26Page 26 Q4 Changes to improve City

Base
Qualit y of Life (Q2)
Excellent Good
Fair, poor,
very poor
Age (QD1)
18 t o 24 25 t o 34 35 t o 44 45 t o 54 55 t o 64 65 or older o
Reduce traffic
congestion
Improve,
maint ain
streets, roads
Increase
recreational
facilities,
programs
L im it growth ,
preserve open
spaces
Improve public
tran s portati on
Improve
environmental
efforts
Address
homeless issues
Engage in
economic
development
571 618 90 5 16 68 142 290 604
42 7.4%
47 7.6%
12 13.3%
-
-
-
-
2 2.9%
10 7.0%
18 6.2%
55 9.1%
19 3.3%
22 3.6%
3 3.3%
-
-
1 6.3%
5 7.4%
4 2.8%
13 4.5%
18 3.0%
21 3.7%
18 2.9%
3 3.3%
-
-
-
-
2 2.9%
4 2.8%
13 4.5%
18 3.0%
104

18.2%
132

21.4%
15 16.7%
-
-
3 18.8%
13 19.1%
21 14.8%
42 14.5%
128

21.2%
8 1.4%
7 1.1%
3 3.3%
-
-
-
-
1 1.5%
2 1.4%
6 2.1%
6 1.0%
13 2.3%
10 1.6%
3 3.3%
-
-
-
-
2 2.9%
4 2.8%
6 2.1%
12 2.0%
81 14.2%
155

25.1%
21 23.3%
1 20.0%
4 25.0%
21 30.9%
40 28.2%
66 22.8%
99 16.4%
12 2.1%
12 1.9%
2 2.2%
-
-
1 6.3%
1 1.5%
5 3.5%
11 3.8%
7 1.2%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 27Page 27 Q4 Changes to improve City

Base
Sati s f acti on W i th
Communicat ion (Q18)
Satisfied
Dissat isfie-
d
Ment ioned Cit y
Sponsored Info
Sources (Q19)
Yes No
Child in Home (QD3)
Yes No
C om m u te Ou ts ide City ( QD 6 )
Yes,
commut e
Do not
commut e
No job or
school
H
Reduce traffic
congestion
Improve,
maint ain
streets, roads
Increase
recreational
facilities,
programs
L im it growth ,
preserve open
spaces
Improve public
tran s portati on
Improve
environmental
efforts
Address
homeless issues
Engage in
economic
development
906 229 899 385 211 963 223 350 625
68 7.5%
23 10.0%
70 7.8%
31 8.1%
10 4.7%
83 8.6%
13 5.8%
17 4.9%
61 9.8%
35 3.9%
7 3.1%
37 4.1%
7 1.8%
9 4.3%
31 3.2%
7 3.1%
11 3.1%
25 4.0%
25 2.8%
11 4.8%
28 3.1%
14 3.6%
4 1.9%
33 3.4%
11 4.9%
10 2.9%
18 2.9%
182

20.1%
43 18.8%
181

20.1%
70 18.2%
33 15.6%
186

19.3%
43 19.3%
56 16.0%
132

21.1%
14 1.5%
2 0.9%
16 1.8%
2 0.5%
2 0.9%
14 1.5%
2 0.9%
5 1.4%
10 1.6%
21 2.3%
3 1.3%
18 2.0%
8 2.1%
3 1.4%
21 2.2%
4 1.8%
6 1.7%
15 2.4%
177

19.5%
43 18.8%
181

20.1%
77 20.0%
53 25.1%
184

19.1%
55 24.7%
77 22.0%
111

17.8%
23 2.5%
2 0.9%
21 2.3%
5 1.3%
9 4.3%
16 1.7%
5 2.2%
12 3.4%
8 1.3%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 28Page 28 Q4 Changes to improve City

Base
Home Ownership
Status (QD4)
Own Rent
Gender (QD2)
Male Female
Reduce traffic
congestion
Improve,
maint ain
streets, roads
Increase
recreational
facilities,
programs
L im it growth ,
preserve open
spaces
Improve public
tran s portati on
Improve
environmental
efforts
Address
homeless issues
Engage in
economic
development
1187 52 589 583
98 8.3%
1 1.9%
48 8.1%
42 7.2%
42 3.5%
1 1.9%
19 3.2%
20 3.4%
38 3.2%
2 3.8%
17 2.9%
21 3.6%
239

20.1%
5 9.6%
114

19.4%
112

19.2%
17 1.4%
-
-
12 2.0%
4 0.7%
23 1.9%
1 1.9%
5 0.8%
18 3.1%
236

19.9%
10 19.2%
104

17.7%
136

23.3%
23 1.9%
2 3.8%
12 2.0%
13 2.2%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 29Page 29 Q4 Changes to improve City

Base
Overall

Info Sources Cat egories (Q19)
Cit y newsl-
etter,
direct mail
Cit y
websit e,
social
media,
email
Cit y
Council
Cit y
meetings,
flyers,
TOTV
Newspape-
rs
Non-City
websit es
Radio or
TV
Other
sources
Not sure /
No sources
Cit y Council
change,
improvement
Provide more
affordable
housing
Reduce taxes,
fees
Address wat er
issues,
conservation
Improve
schools,
education
Lower utilit ies
rates
Improve public
safet y
Improve
communication,
outreach efforts
1284 395 573 153 1066 437 114 348 56
20 1.6%
8 2.0%
8 1.4%
3 2.0%
12 1.1%
10 2.3%
3 2.6%
7 2.0%
-
-
113

8.8%
42 10.6%
52 9.1%
20 13.1%
96 9.0%
28 6.4%
11 9.6%
24 6.9%
2 3.6%
15 1.2%
3 0.8%
7 1.2%
3 2.0%
9 0.8%
5 1.1%
3 2.6%
3 0.9%
3 5.4%
63 4.9%
20 5.1%
31 5.4%
9 5.9%
49 4.6%
18 4.1%
2 1.8%
20 5.7%
4 7.1%
32 2.5%
8 2.0%
12 2.1%
6 3.9%
25 2.3%
9 2.1%
4 3.5%
12 3.4%
1 1.8%
5 0.4%
1 0.3%
1 0.2%
-
-
2 0.2%
4 0.9%
-
-
3 0.9%
1 1.8%
118

9.2%
36 9.1%
49 8.6%
13 8.5%
92 8.6%
52 11.9%
10 8.8%
33 9.5%
5 8.9%
12 0.9%
2 0.5%
6 1.0%
2 1.3%
11 1.0%
3 0.7%
3 2.6%
3 0.9%
1 1.8%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 30Page 30 Q4 Changes to improve City

Base
Years in Thousand Oaks (Q1)
Less t han 5 5 t o 9 10 t o 14 15 or more
Employment St at us (QD5)
Full t ime Part t ime
Self-
employed Retired Other
Cit y Council
change,
improvement
Provide more
affordable
housing
Reduce taxes,
fees
Address wat er
issues,
conservation
Improve
schools,
education
Lower utilit ies
rates
Improve public
safet y
Improve
communication,
outreach efforts
93 84 103 1002 393 62 118 572 59
3 3.2%
1 1.2%
-
-
16 1.6%
4 1.0%
2 3.2%
4 3.4%
6 1.0%
1 1.7%
4 4.3%
5 6.0%
17 16.5%
87 8.7%
37 9.4%
5 8.1%
14 11.9%
47 8.2%
4 6.8%
1 1.1%
-
-
5 4.9%
9 0.9%
8 2.0%
-
-
-
-
5 0.9%
1 1.7%
7 7.5%
3 3.6%
3 2.9%
50 5.0%
15 3.8%
1 1.6%
12 10.2%
28 4.9%
2 3.4%
2 2.2%
3 3.6%
1 1.0%
26 2.6%
9 2.3%
-
-
4 3.4%
15 2.6%
1 1.7%
-
-
1 1.2%
-
-
4 0.4%
1 0.3%
1 1.6%
1 0.8%
2 0.3%
-
-
7 7.5%
9 10.7%
8 7.8%
94 9.4%
38 9.7%
8 12.9%
15 12.7%
42 7.3%
9 15.3%
3 3.2%
1 1.2%
-
-
8 0.8%
5 1.3%
1 1.6%
1 0.8%
3 0.5%
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 31Page 31 Q4 Changes to improve City

Base
Children Under 18 in Hsld (QD3)
None One Two
Three or
more
Ty pical Commut e Minut es (QD7)
No
commut e 20 or less 21 t o 39 40 t o 59 60 or more
Cit y Council
change,
improvement
Provide more
affordable
housing
Reduce taxes,
fees
Address wat er
issues,
conservation
Improve
schools,
education
Lower utilit ies
rates
Improve public
safet y
Improve
communication,
outreach efforts
963 104 83 30 975 28 39 43 96
10 1.0%
2 1.9%
1 1.2%
-
-
12 1.2%
1 3.6%
1 2.6%
1 2.3%
1 1.0%
85 8.8%
6 5.8%
10 12.0%
6 20.0%
92 9.4%
5 17.9%
3 7.7%
2 4.7%
4 4.2%
10 1.0%
1 1.0%
1 1.2%
1 3.3%
12 1.2%
-
-
-
-
1 2.3%
1 1.0%
42 4.4%
4 3.8%
8 9.6%
1 3.3%
50 5.1%
1 3.6%
3 7.7%
3 7.0%
1 1.0%
21 2.2%
3 2.9%
3 3.6%
1 3.3%
27 2.8%
-
-
-
-
-
-
2 2.1%
4 0.4%
-
-
-
-
1 3.3%
3 0.3%
-
-
-
-
-
-
2 2.1%
83 8.6%
13 12.5%
9 10.8%
5 16.7%
82 8.4%
3 10.7%
5 12.8%
4 9.3%
15 15.6%
7 0.7%
-
-
2 2.4%
1 3.3%
8 0.8%
1 3.6%
-
-
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 32Page 32 Q4 Changes to improve City

Base
Overall Satisfact ion
(Q5)
Satisfied
Dissat isfie-
d
Con tact W ith City
St aff (Q16)
Yes No
Et hnicit y (QD8)
Lat ino /
Hispanic
Asian
American
Caucasian
/ White
African
American /
Black
Other /
Mixed
Q
Cit y Council
change,
improvement
Provide more
affordable
housing
Reduce taxes,
fees
Address wat er
issues,
conservation
Improve
schools,
education
Lower utilit ies
rates
Improve public
safet y
Improve
communication,
outreach efforts
1056 170 458 768 42 54 907 14 64
10 0.9%
9 5.3%
7 1.5%
12 1.6%
-
-
1 1.9%
11 1.2%
1 7.1%
1 1.6%
101

9.6%
7 4.1%
38 8.3%
72 9.4%
3 7.1%
1 1.9%
88 9.7%
1 7.1%
6 9.4%
10 0.9%
4 2.4%
4 0.9%
8 1.0%
1 2.4%
-
-
11 1.2%
-
-
-
-
44 4.2%
18 10.6%
30 6.6%
31 4.0%
2 4.8%
6 11.1%
40 4.4%
-
-
2 3.1%
24 2.3%
6 3.5%
14 3.1%
18 2.3%
1 2.4%
2 3.7%
13 1.4%
2 14.3%
4 6.3%
3 0.3%
2 1.2%
3 0.7%
2 0.3%
-
-
-
-
4 0.4%
-
-
-
-
82 7.8%
28 16.5%
47 10.3%
63 8.2%
4 9.5%
5 9.3%
76 8.4%
1 7.1%
10 15.6%
9 0.9%
3 1.8%
9 2.0%
3 0.4%
1 2.4%
-
-
7 0.8%
-
-
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 33Page 33 Q4 Changes to improve City

Base
Qualit y of Life (Q2)
Excellent Good
Fair, poor,
very poor
Age (QD1)
18 t o 24 25 t o 34 35 t o 44 45 t o 54 55 t o 64 65 or older o
Cit y Council
change,
improvement
Provide more
affordable
housing
Reduce taxes,
fees
Address wat er
issues,
conservation
Improve
schools,
education
Lower utilit ies
rates
Improve public
safet y
Improve
communication,
outreach efforts
571 618 90 5 16 68 142 290 604
5 0.9%
9 1.5%
6 6.7%
-
-
-
-
1 1.5%
2 1.4%
4 1.4%
7 1.2%
49 8.6%
53 8.6%
11 12.2%
-
-
-
-
9 13.2%
14 9.9%
30 10.3%
51 8.4%
5 0.9%
5 0.8%
5 5.6%
-
-
-
-
1 1.5%
1 0.7%
3 1.0%
8 1.3%
22 3.9%
34 5.5%
6 6.7%
-
-
2 12.5%
3 4.4%
7 4.9%
10 3.4%
30 5.0%
10 1.8%
18 2.9%
4 4.4%
-
-
1 6.3%
2 2.9%
3 2.1%
5 1.7%
13 2.2%
1 0.2%
3 0.5%
1 1.1%
-
-
-
-
-
-
1 0.7%
1 0.3%
3 0.5%
33 5.8%
72 11.7%
13 14.4%
1 20.0%
1 6.3%
8 11.8%
15 10.6%
37 12.8%
43 7.1%
8 1.4%
4 0.6%
-
-
-
-
-
-
-
-
1 0.7%
4 1.4%
4 0.7%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 34Page 34 Q4 Changes to improve City

Base
Sati s f acti on W i th
Communicat ion (Q18)
Satisfied
Dissat isfie-
d
Mentioned City
Sponsored Info
Sources (Q19)
Yes No
Child in Home (QD3)
Yes No
C om m u te Ou ts ide City ( QD 6 )
Yes,
commut e
Do not
commut e
No job or
school
H
Cit y Council
change,
improvement
Provide more
affordable
housing
Reduce taxes,
fees
Address wat er
issues,
conservation
Improve
schools,
education
Lower utilit ies
rates
Improve public
safet y
Improve
communication,
outreach efforts
906 229 899 385 211 963 223 350 625
10 1.1%
10 4.4%
14 1.6%
6 1.6%
3 1.4%
10 1.0%
5 2.2%
5 1.4%
7 1.1%
82 9.1%
15 6.6%
90 10.0%
23 6.0%
19 9.0%
85 8.8%
15 6.7%
41 11.7%
51 8.2%
5 0.6%
7 3.1%
11 1.2%
4 1.0%
3 1.4%
10 1.0%
2 0.9%
6 1.7%
6 1.0%
43 4.7%
15 6.6%
48 5.3%
15 3.9%
12 5.7%
42 4.4%
8 3.6%
20 5.7%
30 4.8%
22 2.4%
7 3.1%
22 2.4%
10 2.6%
6 2.8%
21 2.2%
2 0.9%
11 3.1%
16 2.6%
2 0.2%
1 0.4%
1 0.1%
4 1.0%
1 0.5%
4 0.4%
2 0.9%
1 0.3%
2 0.3%
81 8.9%
24 10.5%
83 9.2%
35 9.1%
27 12.8%
83 8.6%
29 13.0%
32 9.1%
50 8.0%
4 0.4%
6 2.6%
8 0.9%
4 1.0%
2 0.9%
7 0.7%
1 0.4%
5 1.4%
3 0.5%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 35Page 35 Q4 Changes to improve City

Base
Home Ownership
Status (QD4)
Own Rent
Gender (QD2)
Male Female
Cit y Council
change,
improvement
Provide more
affordable
housing
Reduce taxes,
fees
Address wat er
issues,
conservation
Improve
schools,
education
Lower utilit ies
rates
Improve public
safet y
Improve
communication,
outreach efforts
1187 52 589 583
16 1.3%
1 1.9%
6 1.0%
6 1.0%
96 8.1%
14 26.9%
45 7.6%
62 10.6%
15 1.3%
-
-
7 1.2%
4 0.7%
61 5.1%
-
-
25 4.2%
26 4.5%
31 2.6%
-
-
11 1.9%
17 2.9%
5 0.4%
-
-
1 0.2%
4 0.7%
108

9.1%
5 9.6%
46 7.8%
62 10.6%
11 0.9%
-
-
4 0.7%
5 0.9%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 36Page 36 Q4 Changes to improve City

Base
Overall

Info Sources Cat egories (Q19)
Cit y newsl-
etter,
direct mail
Cit y
websit e,
social
media,
email
Cit y
Council
Cit y
meetings,
flyers,
TOTV
Newspape-
rs
Non-City
websit es
Radio or
TV
Other
sources
Not sure /
No sources
Provide
assistance to
disabled, seniors
Improve parking
Improve
budgeting,
spending
Enforce City
codes
Improve cit y
WiFi
Underground
ut ilities
Allow medical
marijuana
dispensaries
Provide more
bike lanes,
walking paths
1284 395 573 153 1066 437 114 348 56
11 0.9%
3 0.8%
4 0.7%
2 1.3%
9 0.8%
4 0.9%
3 2.6%
3 0.9%
-
-
20 1.6%
6 1.5%
9 1.6%
1 0.7%
17 1.6%
8 1.8%
1 0.9%
4 1.1%
3 5.4%
8 0.6%
2 0.5%
5 0.9%
2 1.3%
7 0.7%
1 0.2%
-
-
2 0.6%
1 1.8%
17 1.3%
5 1.3%
9 1.6%
1 0.7%
14 1.3%
7 1.6%
-
-
7 2.0%
2 3.6%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
6 0.5%
-
-
1 0.2%
1 0.7%
5 0.5%
1 0.2%
2 1.8%
3 0.9%
1 1.8%
4 0.3%
1 0.3%
2 0.3%
-
-
3 0.3%
-
-
-
-
2 0.6%
-
-
39 3.0%
14 3.5%
23 4.0%
3 2.0%
32 3.0%
11 2.5%
3 2.6%
12 3.4%
1 1.8%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 37Page 37 Q4 Changes to improve City

Base
Years in Thousand Oaks (Q1)
Less t han 5 5 t o 9 10 t o 14 15 or more
Employment St at us (QD5)
Full t ime Part t ime
Self-
employed Retired Other
Provide
assistance to
disabled, seniors
Improve parking
Improve
budgeting,
spending
Enforce City
codes
Improve cit y
WiFi
Underground
ut ilities
Allow medical
marijuana
dispensaries
Provide more
bike lanes,
walking paths
93 84 103 1002 393 62 118 572 59
-
-
2 2.4%
-
-
9 0.9%
-
-
2 3.2%
-
-
6 1.0%
-
-
1 1.1%
3 3.6%
2 1.9%
14 1.4%
9 2.3%
-
-
2 1.7%
9 1.6%
-
-
-
-
-
-
1 1.0%
7 0.7%
4 1.0%
-
-
-
-
1 0.2%
-
-
-
-
-
-
-
-
17 1.7%
6 1.5%
-
-
1 0.8%
8 1.4%
1 1.7%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
1 1.1%
-
-
1 1.0%
4 0.4%
2 0.5%
1 1.6%
1 0.8%
2 0.3%
-
-
-
-
-
-
-
-
4 0.4%
1 0.3%
-
-
-
-
2 0.3%
1 1.7%
6 6.5%
6 7.1%
6 5.8%
21 2.1%
20 5.1%
2 3.2%
1 0.8%
10 1.7%
1 1.7%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 38Page 38 Q4 Changes to improve City

Base
Children Under 18 in Hsld (QD3)
None One Two
Three or
more
Ty pical Commut e Minut es (QD7)
No
commut e 20 or less 21 t o 39 40 t o 59 60 or more
Provide
assistance to
disabled, seniors
Improve parking
Improve
budgeting,
spending
Enforce City
codes
Improve cit y
WiFi
Underground
ut ilities
Allow medical
marijuana
dispensaries
Provide more
bike lanes,
walking paths
963 104 83 30 975 28 39 43 96
9 0.9%
-
-
1 1.2%
-
-
6 0.6%
1 3.6%
-
-
1 2.3%
-
-
16 1.7%
4 3.8%
-
-
-
-
14 1.4%
2 7.1%
1 2.6%
1 2.3%
2 2.1%
5 0.5%
1 1.0%
-
-
-
-
3 0.3%
-
-
1 2.6%
1 2.3%
-
-
12 1.2%
1 1.0%
-
-
1 3.3%
14 1.4%
-
-
1 2.6%
-
-
1 1.0%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
4 0.4%
1 1.0%
1 1.2%
-
-
5 0.5%
-
-
-
-
1 2.3%
-
-
3 0.3%
-
-
-
-
1 3.3%
3 0.3%
-
-
-
-
1 2.3%
-
-
22 2.3%
5 4.8%
8 9.6%
1 3.3%
24 2.5%
-
-
3 7.7%
-
-
7 7.3%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 39Page 39 Q4 Changes to improve City

Base
Overall Satisfact ion
(Q5)
Satisfied
Dissat isfie-
d
Con tact W ith City
St aff (Q16)
Yes No
Et hnicit y (QD8)
Lat ino /
Hispanic
Asian
American
Caucasian
/ White
African
American /
Black
Other /
Mixed
Q
Provide
assistance to
disabled, seniors
Improve parking
Improve
budgeting,
spending
Enforce City
codes
Improve cit y
WiFi
Underground
ut ilities
Allow medical
marijuana
dispensaries
Provide more
bike lanes,
walking paths
1056 170 458 768 42 54 907 14 64
9 0.9%
2 1.2%
5 1.1%
5 0.7%
1 2.4%
1 1.9%
7 0.8%
-
-
-
-
15 1.4%
4 2.4%
8 1.7%
11 1.4%
1 2.4%
2 3.7%
14 1.5%
-
-
2 3.1%
3 0.3%
5 2.9%
3 0.7%
5 0.7%
-
-
-
-
4 0.4%
-
-
1 1.6%
14 1.3%
3 1.8%
9 2.0%
7 0.9%
-
-
-
-
12 1.3%
-
-
1 1.6%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
5 0.5%
-
-
4 0.9%
2 0.3%
1 2.4%
1 1.9%
3 0.3%
-
-
-
-
2 0.2%
2 1.2%
1 0.2%
2 0.3%
-
-
-
-
3 0.3%
-
-
-
-
35 3.3%
3 1.8%
15 3.3%
23 3.0%
-
-
3 5.6%
24 2.6%
1 7.1%
6 9.4%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 40Page 40 Q4 Changes to improve City

Base
Qualit y of Life (Q2)
Excellent Good
Fair, poor,
very poor
Age (QD1)
18 t o 24 25 t o 34 35 t o 44 45 t o 54 55 t o 64 65 or older o
Provide
assistance to
disabled, seniors
Improve parking
Improve
budgeting,
spending
Enforce City
codes
Improve cit y
WiFi
Underground
ut ilities
Allow medical
marijuana
dispensaries
Provide more
bike lanes,
walking paths
571 618 90 5 16 68 142 290 604
6 1.1%
4 0.6%
1 1.1%
-
-
-
-
-
-
1 0.7%
1 0.3%
8 1.3%
10 1.8%
9 1.5%
1 1.1%
-
-
-
-
1 1.5%
4 2.8%
3 1.0%
11 1.8%
2 0.4%
4 0.6%
2 2.2%
-
-
-
-
1 1.5%
-
-
3 1.0%
2 0.3%
5 0.9%
12 1.9%
-
-
-
-
-
-
-
-
3 2.1%
3 1.0%
8 1.3%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
4 0.7%
2 0.3%
-
-
-
-
-
-
1 1.5%
-
-
1 0.3%
2 0.3%
2 0.4%
2 0.3%
-
-
-
-
-
-
-
-
-
-
2 0.7%
2 0.3%
19 3.3%
17 2.8%
3 3.3%
-
-
2 12.5%
2 2.9%
5 3.5%
11 3.8%
14 2.3%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 41Page 41 Q4 Changes to improve City

Base
Sati s f acti on W i th
Communicat ion (Q18)
Satisfied
Dissat isfie-
d
Ment ioned Cit y
Sponsored Info
Sources (Q19)
Yes No
Child in Home (QD3)
Yes No
C om m u te Ou ts ide City ( QD 6 )
Yes,
commut e
Do not
commut e
No job or
school
H
Provide
assistance to
disabled, seniors
Improve parking
Improve
budgeting,
spending
Enforce City
codes
Improve cit y
WiFi
Underground
ut ilities
Allow medical
marijuana
dispensaries
Provide more
bike lanes,
walking paths
906 229 899 385 211 963 223 350 625
8 0.9%
1 0.4%
7 0.8%
4 1.0%
1 0.5%
9 0.9%
2 0.9%
-
-
6 1.0%
14 1.5%
5 2.2%
13 1.4%
7 1.8%
4 1.9%
16 1.7%
6 2.7%
5 1.4%
9 1.4%
5 0.6%
2 0.9%
7 0.8%
1 0.3%
1 0.5%
5 0.5%
2 0.9%
2 0.6%
1 0.2%
12 1.3%
3 1.3%
13 1.4%
4 1.0%
2 0.9%
12 1.2%
2 0.9%
5 1.4%
9 1.4%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
4 0.4%
1 0.4%
1 0.1%
5 1.3%
2 0.9%
4 0.4%
1 0.4%
3 0.9%
2 0.3%
3 0.3%
1 0.4%
3 0.3%
1 0.3%
1 0.5%
3 0.3%
1 0.4%
-
-
3 0.5%
27 3.0%
7 3.1%
30 3.3%
9 2.3%
14 6.6%
22 2.3%
10 4.5%
13 3.7%
11 1.8%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 42Page 42 Q4 Changes to improve City

Base
Home Ownership
Status (QD4)
Own Rent
Gender (QD2)
Male Female
Provide
assistance to
disabled, seniors
Improve parking
Improve
budgeting,
spending
Enforce City
codes
Improve cit y
WiFi
Underground
ut ilities
Allow medical
marijuana
dispensaries
Provide more
bike lanes,
walking paths
1187 52 589 583
9 0.8%
1 1.9%
2 0.3%
7 1.2%
20 1.7%
-
-
10 1.7%
9 1.5%
7 0.6%
-
-
5 0.8%
1 0.2%
17 1.4%
-
-
9 1.5%
5 0.9%
-
-
-
-
-
-
-
-
6 0.5%
-
-
2 0.3%
4 0.7%
4 0.3%
-
-
2 0.3%
2 0.3%
33 2.8%
3 5.8%
21 3.6%
14 2.4%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 43Page 43 Q4 Changes to improve City

Base
Overall

Info Sources Cat egories (Q19)
Cit y newsl-
etter,
direct mail
Cit y
websit e,
social
media,
email
Cit y
Council
Cit y
meetings,
flyers,
TOTV
Newspape-
rs
Non-City
websit es
Radio or
TV
Other
sources
Not sure /
No sources
Improve,
provide
walkable
downtown area
Improve t raffic
light
synchronizat ion
Provide more
street light ing
Beautify city,
landscaping
Reduce noise
pollut ion
Improve
economy, job
Provide more
restaurants,
shopping
opport unities
Improve cit y
planning
1284 395 573 153 1066 437 114 348 56
19 1.5%
5 1.3%
10 1.7%
5 3.3%
18 1.7%
3 0.7%
3 2.6%
4 1.1%
-
-
46 3.6%
14 3.5%
13 2.3%
4 2.6%
40 3.8%
18 4.1%
6 5.3%
14 4.0%
-
-
7 0.5%
1 0.3%
3 0.5%
-
-
5 0.5%
2 0.5%
2 1.8%
3 0.9%
1 1.8%
33 2.6%
10 2.5%
15 2.6%
1 0.7%
28 2.6%
11 2.5%
6 5.3%
11 3.2%
1 1.8%
17 1.3%
7 1.8%
9 1.6%
1 0.7%
10 0.9%
5 1.1%
1 0.9%
5 1.4%
-
-
4 0.3%
1 0.3%
1 0.2%
1 0.7%
3 0.3%
1 0.2%
-
-
1 0.3%
-
-
46 3.6%
16 4.1%
17 3.0%
11 7.2%
38 3.6%
16 3.7%
3 2.6%
9 2.6%
2 3.6%
17 1.3%
9 2.3%
5 0.9%
1 0.7%
13 1.2%
8 1.8%
-
-
3 0.9%
3 5.4%
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 44Page 44 Q4 Changes to improve City

Base
Years in Thousand Oaks (Q1)
Less t han 5 5 t o 9 10 t o 14 15 or more
Employment St at us (QD5)
Full t ime Part t ime
Self-
employed Retired Other
Improve,
provide
walkable
downtown area
Improve t raffic
light
synchronizat ion
Provide more
street light ing
Beautify city,
landscaping
Reduce noise
pollut ion
Improve
economy, job
Provide more
restaurants,
shopping
opport unit ies
Improve cit y
planning
93 84 103 1002 393 62 118 572 59
1 1.1%
1 1.2%
3 2.9%
14 1.4%
13 3.3%
1 1.6%
1 0.8%
4 0.7%
-
-
1 1.1%
-
-
3 2.9%
42 4.2%
12 3.1%
1 1.6%
4 3.4%
24 4.2%
1 1.7%
1 1.1%
1 1.2%
1 1.0%
4 0.4%
3 0.8%
-
-
2 1.7%
2 0.3%
-
-
3 3.2%
3 3.6%
2 1.9%
25 2.5%
12 3.1%
1 1.6%
4 3.4%
10 1.7%
3 5.1%
4 4.3%
1 1.2%
1 1.0%
11 1.1%
6 1.5%
1 1.6%
2 1.7%
7 1.2%
-
-
1 1.1%
-
-
-
-
3 0.3%
3 0.8%
-
-
-
-
1 0.2%
-
-
5 5.4%
7 8.3%
6 5.8%
28 2.8%
25 6.4%
1 1.6%
3 2.5%
14 2.4%
2 3.4%
2 2.2%
1 1.2%
1 1.0%
13 1.3%
4 1.0%
-
-
1 0.8%
10 1.7%
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 45Page 45 Q4 Changes to improve City

Base
Children Under 18 in Hsld (QD3)
None One Two
Three or
more
Ty pical Commut e Minut es (QD7)
No
commut e 20 or less 21 t o 39 40 t o 59 60 or more
Improve,
provide
walkable
downtown area
Improve t raffic
light
synchronizat ion
Provide more
street light ing
Beautify city,
landscaping
Reduce noise
pollut ion
Improve
economy, job
Provide more
restaurants,
shopping
opport unities
Improve cit y
planning
963 104 83 30 975 28 39 43 96
12 1.2%
1 1.0%
5 6.0%
1 3.3%
14 1.4%
-
-
2 5.1%
1 2.3%
2 2.1%
41 4.3%
2 1.9%
-
-
-
-
33 3.4%
1 3.6%
1 2.6%
1 2.3%
5 5.2%
5 0.5%
-
-
1 1.2%
-
-
4 0.4%
-
-
2 5.1%
-
-
1 1.0%
27 2.8%
2 1.9%
2 2.4%
-
-
27 2.8%
2 7.1%
-
-
-
-
1 1.0%
13 1.3%
2 1.9%
-
-
-
-
12 1.2%
2 7.1%
1 2.6%
-
-
1 1.0%
2 0.2%
-
-
2 2.4%
-
-
3 0.3%
-
-
-
-
1 2.3%
-
-
25 2.6%
12 11.5%
3 3.6%
2 6.7%
32 3.3%
1 3.6%
-
-
2 4.7%
8 8.3%
13 1.3%
2 1.9%
1 1.2%
-
-
14 1.4%
-
-
-
-
1 2.3%
-
-
Appendix AAppendix A Thousand Oaks Resident Survey 2023 Phase 2 Thousand Oaks Resident Survey 2023 Phase 2 Crosstabulations Crosstabulations True North Research, Inc. © 2023True North Research, Inc. © 2023 Page 46Page 46 Q4 Changes to improve City