September 2024
through April 2025
www.walk2schoolto.org
Outreach and
Engagement
Summary
walk to school
T H O U S A N D O A K S
ATTACHMENT #4
DPW:590-70\ev\Council\2025\052025\Annual Crossing Guard Program Update Att 4.pdf
BACKGROUND
Walk to School Thousand Oaks, a grassroots toolkit, empowers neighborhoods and groups to organize efforts to increase getting to school in ways other than a car and better understand the minimum requirements for crossing guards at intersections near their schools.
A mobile-friendly website with downloadable and editable printables, digital files, and social media content was created to help mobilize community efforts to get organized and engaged in as many ways as possible.
This report provides a summary of the outreach methods used by the City to promote the Walk to School Thousand Oaks initiative from September 2024 through April 2025 . These methods include in- person engagement opportunities, website outreach, and social media engagement. For further information, please contact Alexandra South, Director of Strategic Communications and Public Affairs, at [email protected].
walk to schoolTHOUSAND OAKS
2,392
IMPRESSIONS
9 REPOSTS
@ C i t y o f T O
20 ENGAGEMENT
OVERVIEW
This data displays the organic
content that was posted on the
City’s main X account to promote
the Walk to School Thousand
Oaks initiative.
X measures 'impressions'' as the
number of people that are served
content from the page because
they follow it.
Engagement is measured by the
number of times a user interacts
with a tweet, including retweets,
replies, likes, follows, and more.
A Repost is a reposting of a post.
X's Repost feature allows others
to quickly share our post with all
of the users followers.
A Repost is a powerful indication
that someone was interested
enough to take an additional
action.
WALK TO SCHOOL TO AT A GLANCE
walk to schoolTHOUSAND OAKS
SEPTEMBER 1, 2024 THROUGH
APRIL 30 , 2025
walk to schoolTHOUSAND OAKS
7,080
REACH
51 PROFILE ACTIVITY
247
ENGAGEMENT
OVERVIEW
This data displays the organic
static and video content that was
posted on the City’s main
Instagram account to promote
the Walk to School Thousand
Oaks initiative.
Instagram measures reach as the
number of unique accounts that
saw any of our posts or stories at
least once.
Post engagement is the number
of people that took direct action
on a post, such as clicking a link
or 'liking' a post. This is the most
impactful metric as it indicates
someone was interested enough
to take an action after viewing
the post.
Profile activity indicates the
number of actions people take
when they engaged with the
City’s profile as a result of Walk to
School Thousand Oaks-related
posts. This includes profile visits,
website taps, call button taps and
email button taps.
@ C i t y o f T h o u s a n d O a k s
WALK TO SCHOOL TO AT A GLANCE
SEPTEMBER 1, 2024 THROUGH
APRIL 30 , 2025
This data displays the organic
content that was posted on the
City’s main Facebook account to
promote the Walk to School
Thousand Oaks initiative.
Facebook measures reach as the
number of unique users that saw
any of our posts at least once.
Post engagement is the number of
people that took direct action on
a post, such as clicking a link,
commenting, or 'liking' a post.
This is the most impactful metric
of all because it indicates
someone was interested enough
to take an action after viewing the
post.
3,354
REACH
45 ENGAGEMENT
OVERVIEW
@ C i t y o f T h o u s a n d O a k s
walk to schoolTHOUSAND OAKS
WALK TO SCHOOL TO AT A GLANCE
SEPTEMBER 1, 2024 THROUGH
APRIL 30 , 2025
walk to schoolTHOUSAND OAKS
QR Codes were included on printed
Walk to School Thousand Oaks
materials. Combined, the QR codes
received 35 scans, indicating 35 users
were interested enough to take action
on the information.
35 QR CODE SCANS OVERVIEW
LINKTREE
w a l k 2 s c h o o l t o . o r g
9 LINKTREE CLICKS
w a l k 2 s c h o o l t o . o r g
BIT.LY QR CODE GENERATOR
The City’s social media platforms (X,
Facebook, and Instagram) host a
Linktree- which acts as a landing page
to other links. The linktree is often
referred to in social media posts as the
'link in bio.'
Combined, the City’s Linktree received
9 clicks on the Walk to School website,
indicating 9 users were interested
enough to take action on the
information posted on social media.
SEPTEMBER 1, 2024 THROUGH
APRIL 30 , 2025
The dedicated Walk to School
Thousand Oaks website had around
1,000 page views which shows the
total number of page requests the
site received.
The site had 757 site visits which
shows the number of single
browsing sessions by individual
visitors to the website.
The site also had
670 unique visitors
Users spent an average of 1 minute
and 45 seconds visiting a page.
757
SITE VISITS
1,000
PAGE VIEWS OVERVIEW
1.45 MINS
AVERAGE TIME ON PAGE
670
UNIQUE VISITORS
w a l k 2 s c h o o l t o . o r g
WEBSITE AT A GLANCE
SEPTEMBER 1, 2024 THROUGH
APRIL 30 , 2025walk to schoolTHOUSAND OAKS