CITYSIDE COMMEMORATIVE
PROGRAMMING
CITY MANAGER
10D
BACKGROUND
• September 9, 2025 – Council gave concurrence to bring back item on recommendations to celebrate America’s
250th birthday beginning in 2026.
“Torrance Celebrates America’s 250 th Birthday”
O F F I C E O F T H E C I T Y M A N A G E R 2
FRAMEWORK
1. Leveraging Existing Events
2. Visual Support
3. Educational and Interpretive Program Concepts
4. Digital and Media Campaigns
5. Civic Engagement Initiatives
6. Commemorative Branding and Items
O F F I C E O F T H E C I T Y M A N A G E R 3
1. LEVERAGING EXISTING EVENTS
• January 13, 2026
• Proclamation presentedat first
Council Meeting of 2026
• February – March 2026
• Install 250th Commemorative &
Presidential Banners along
Torrance Boulevard
O F F I C E O F T H E C I T Y M A N A G E R
January 2026
February 2026
March 2026
4 PRESIDENTIAL & COMMEMORATIVE BANNERS
O F F I C E O F T H E C I T Y M A N A G E R
Projected Cost: $30,835.60Conceptual Banner Designs
5 1. LEVERAGING EXISTING EVENTS
• April 2026
• Installation of Torrance Hometown
Heroes Banners
• May 15-17, 2026
• Armed Forces Day Parade and
Celebration
• May 25, 2026
• Memorial Day Reading at Torrance
Veterans Memorial Wall
O F F I C E O F T H E C I T Y M A N A G E R
April 2026
May 2026
6 1. LEVERAGING EXISTING EVENTS
• June – August 2026
• Summer Concert
Series featuring
Patriotic Music
O F F I C E O F T H E C I T Y M A N A G E R
July 2026
August 2026June 2026
7 1. LEVERAGING EXISTING EVENTS
• July 4, 2026
• Expanded 4th of July Celebration
• July 16, 2026
• Rock Around the Block
• September 6, 2026
• Coastal Clean-Up Day
O F F I C E O F T H E C I T Y M A N A G E R
July 2026
August 2026
September 2026
8 1. LEVERAGING EXISTING EVENTS
• November 2026
• Veterans Appreciation
Program
• December 2026
• Torrance Civic Chorale
Patriotic Program
O F F I C E O F T H E C I T Y M A N A G E R
November 2026
December 2026
9 2. VISUAL SUPPORT & COMMEMORATIVE BRANDING
• Create a logo design for
visual support:
• Stickers
• Bookmarkers
• Pencils
• Commemorative Coins
O F F I C E O F T H E C I T Y M A N A G E R
• Projected Cost: $6,000
Conceptual Design #1 Conceptual Design #2
10 3. EDUCATIONAL & INTERPRETIVE PROGRAM CONCEPTS
• Collaborate with local
organizations for exhibitions
on American innovation and
local history
• Libraries curate patriotic
collection of books,
biographies, historic and
fiction for the month of July
O F F I C E O F T H E C I T Y M A N A G E R
11 4. DIGITAL MEDIA CAMPAIGN
• City Communications team to produce storytelling
features on various media channels
• Provide coverage of all events planned during the
Semiquincentennial
O F F I C E O F T H E C I T Y M A N A G E R
12 5. CIVIC ENGAGEMENT
• Launch “Torrance 250 Challenge”
• Encourage residents to give back through a
service pledge:
• Volunteering 250 minutes to a community cause
• Pick-Up 250 pieces of trash
• Perform 250 acts of kindness
O F F I C E O F T H E C I T Y M A N A G E R
• Encourage social media participation by using:
#Torrance250Challenge
13 RECOMMENDATION
1. Receive and file the conceptual report “Torrance
Celebrates America’s 250thBirthday”; and
2. Provide direction on proposed programming, legacy
projects, and community engagement initiatives to
commemorate the United States Semiquincentennial in
2026.
O F F I C E O F T H E C I T Y M A N A G E R 14
QUESTIONS?
O F F I C E O F T H E C I T Y M A N A G E R 15