INTERNATIONAL PROGRAM
"TORRANCE PASSPORT"
CITY MANAGER
10A
BACKGROUND
• Provide Conceptual Report for the International Program “Torrance Passport”.
• Staff seeks Council direction on proposed programming.
O F F I C E O F T H E C I T Y M A N A G E R 2
CHALLENGES WITH SINGLE-EVENT MODEL
• Limited weekend availability at the Torrance Cultural Arts Center.
• Restaurants expressedstaffing and cost concerns.
• Weeknight events limit public participation.
O F F I C E O F T H E C I T Y M A N A G E R 3
PROPOSED ALTERNATIVE: “TORRANCE PASSPORT”
• Month-long, Citywide culinary & cultural experience.
• Self-guided participation model.
• Reduces restaurant participation barriers & expands
exposure from their existing storefront location access.
O F F I C E O F T H E C I T Y M A N A G E R 4
PROGRAM FRAMEWORK FOR “TORRANCE PASSPORT”
1. Distributed Citywide: Replaces single centralized event with month-long, self guided experience across the City.
2. Economic & Cultural Activation: Drives foot traffic to local restaurants, cultural institutions, and City events while highlighting Torrance’s diverse community.
3. Low-Barrier Business Participation: Allows restaurants & venues to participate without off-site staffing, booth
setup or additional operational costs.
O F F I C E O F T H E C I T Y M A N A G E R 5
PROGRAM FRAMEWORK FOR “TORRANCE PASSPORT”
4. Leverage Ongoing Engagement: Launches with a major
cultural kick off event & continues with scheduled
cultural touchpoints throughout the City.
5. Community Centered Experience: Encourages residents
and visitors to explore at their own pace.
6. Digital & Social Amplification: Incorporates social media participation to generate user-created content and
expand program reach.
O F F I C E O F T H E C I T Y M A N A G E R 6
“TORRANCE PASSPORT” PROGRAM TIMELINE
• Leveraging Existing Cultural Events From March 26 – April 26 O F F I C E O F T H E C I T Y M A N A G E R 7
March 26, 2026
Campaign Kicks Off
March 29
Cherry Blossom Festival
(Columbia Park)
April 10
T orrance Civic Chorale Concert
(James Armstrong Theatre)
April 18-19
Bunka Sai Food & Cultural Event
(Ken Miller Recreation Center)
April 26, 2026
Month-Long Campaign Ends
PARTICIPATION & ENGAGEMENT
• Printable & Physical Passports
• Complete 10 Visits For Chance To Win a Prize
• Share On Social Media Using #TorrancePassport
O F F I C E O F T H E C I T Y M A N A G E R 8
COLLABORATION EFFORTS
• City Departments
• Discover Torrance
• California Welcome Center
• Local Restaurants
• Torrance Area Chamber of Commerce
O F F I C E O F T H E C I T Y M A N A G E R 9
CONCEPTS FOR TORRANCE PASSPORT
O F F I C E O F T H E C I T Y M A N A G E R 10
2026
OVERALL ECONOMIC & COMMUNITY IMPACT
• Increased Foot Traffic
• Support for Local Restaurants
• Tourism & Civic Pride
• Boost to Community Engagement
O F F I C E O F T H E C I T Y M A N A G E R 11
4. DIGITAL MEDIA CAMPAIGN
• #TorrancePassport
• Source User-Generated Content to promote event
O F F I C E O F T H E C I T Y M A N A G E R
12 RECOMMENDATION
1. Receive and file the conceptual report “Torrance
Passport”; and
2. Staff seeks City Council direction on proposed
programming.
O F F I C E O F T H E C I T Y M A N A G E R 13
QUESTIONS?
O F F I C E O F T H E C I T Y M A N A G E R 14