8B
Date: May 5, 2026
To: Honorable Mayor and Members of the City Council
From: Hedieh Khajavi, Human Resources Director
By: Tina Ortiz, Principal Human Resources Analyst | [email protected] Subject: Human Resources – Approve Proposed Job Description for Content Creator.
Expenditure: None.
RECOMMENDATION
Recommendation of the Human Resources Director that City Council approve the proposed job description for Content Creator.
FUNDING
None required.
DISCUSSION
City Council adopted the proposed Fiscal Year 2025-27 Operating Budget and Capital Improvement Plan, which included the reorganization of the City Manager’s Office Communications Division (formerly known as the Cable and Community Relations Division) in an effort to expand the focus on other content creation functions.
The City Manager’s Communication Division is expanding its focus on social media and other content creator duties to better align with the current media environment. This position will assist in creating media content for all communication platforms the City is currently utilizing. The content creator will also support the shaping and strengthening of the City’s branding by creating consistent, engaging, and targeted messaging across those platforms.
The proposed job description for Content Creator includes some of the following responsibilities:
• Assist in creating, editing, and publishing content for City social media platforms, websites, and digital communications.
• Capture on-location photos and video at City events, meetings, community programs, and public safety activities.
• Assist with video production tasks including basic shooting, lighting, audio capture, editing, captioning, and file management.
• Support public access television and CitiCABLE programming, including setup, recording, playback, and basic production assistance.
• Draft short-form written content such as captions, posts, scripts, headlines, and summaries in accordance with City messaging and AP Style guidelines. 1 City Council
May 5, 2026
• Assist with livestreams, broadcasts, and recordings of City Council meetings, commissions, and special events.
• Help ensure content meets accessibility requirements, including closed captioning, alt text, and inclusive communication practices.
• Organize and maintain digital media assets, including photos, video, and graphics, following established file-naming and archiving standards.
The job description for Content Creator is attached for your review and approval.
ATTACHMENT
1. Proposed Content Creator Job Description
2 ATTACHMENT 1
City of Torrance April 2026
Code: New
Class Designation: At-Will
5 0
9 9
CONTENT CREATOR
Position Summary
Under general supervision, Content Creator supports the development, production, and distribution of multimedia content for the City’s internal and external communication platforms. This position assists with content creation for social media, digital communications, public access television, and government access cable programming (CitiCABLE). This position works collaboratively with staff to help ensure timely, accurate, engaging, and accessible public information that promotes transparency, community awareness, and civic engagement. Responsibilities may include on-location content capture, basic video and graphic production, writing, and assisting with live or recorded broadcasts and community events.
Reporting Relationships
This entry to journey level classification provides technical and creative support to the Communications Division’s content and media production functions. The position receives general direction from the Communications Manager or designee and direct supervision from the Supervising Content Creator.
This position does not exercise direct supervision but may provide guidance to interns, volunteers, or temporary staff as assigned.
Job Duties
The following duties represent the principal job duties; however, they are not all inclusive. • Assist in creating, editing, and publishing content for City social media platforms, websites, and digital communications.
• Capture on-location photos and video at City events, meetings, community programs, and public safety activities.
• Assist with video production tasks including basic shooting, lighting, audio capture, editing, captioning, and file management.
• Support public access television and CitiCABLE programming, including setup, recording, playback, and basic production assistance.
• Draft short-form written content such as captions, posts, scripts, headlines, and summaries in accordance with City messaging and AP Style guidelines. • Assist with livestreams, broadcasts, and recordings of City Council meetings, commissions, and special events.
• Help ensure content meets accessibility requirements, including closed captioning, alt text, and inclusive communication practices.
• Organize and maintain digital media assets, including photos, video, and graphics, following established file-naming and archiving standards.
• Coordinate with City departments to gather information, visuals, and story ideas for communication initiatives.
• Monitor engagement metrics and assist with compiling basic analytics reports to support content performance evaluation.
• Follow City branding, style, and messaging standards to ensure consistency across platforms. • Perform related duties as assigned.
Knowledge and Core Competencies
Knowledge of:
• Basic principles of digital content creation, social media platforms, and multimedia storytelling. • Video and photo production fundamentals, including camera operation, lighting, and audio. 3 City of Torrance April 2026
Code: New
Class Designation: At-Will
5 0
9 9
• Basic video editing, graphic design, and content management tools. • Clear, concise public-sector communication practices. • Accessibility standards and best practices for public information. • Municipal government operations and public meeting processes (desirable). • Brand standards and visual identity guidelines in a professional or organizational setting.
Core Competencies:
• Action and Results Focus – Initiating tasks and focusing on accomplishment • Adaptability – Responding positively to change and modifying behavior as the situation requires • Customer Focus – Attending to the needds and expectations of customers • Design Sense – Creating work products that are functional, intuitive, and aesthetically pleasing • Written/Oral Communication – Communicating effectively in writing and engaging in dialogue • Professional/Technical Expertise – Applying technical subject matter to the job • Relationship Building - Establishing rapport and maintaining mutually productive relationships • Self-Management – Showing personal organization, self-discipline, and dependability • Project Management – Ensuring projects are on-time, on-budget, and on-specifications • Creativity – Generating engaging content ideas within established guidelines • Using Technology - Keeping pace with technology and putting it to use License/Certification Required
Must possess a valid Class C California Driver’s License.
Education and Experience:
Any combination of education and experience that provides the knowledge and skills required is qualifying. A typical way to obtain the knowledge and skills would be:
One (1) to three (3) years of experience in digital content creation, social media management, video production, communications, marketing, journalism, or a related field.
An Associate’s or Bachelor’s degree in communications, media production, journalism, marketing, graphic design, or a related discipline is desirable.
Equivalent combinations of education and experience may be considered.
Special Requirements:
Performance of the essential duties of this position includes the following physical demands and/or working conditions:
Requires the ability to exert a small amount of physical effort in sedentary to light work involving moving from one area of the office to another; requires sufficient hand/eye coordination to perform semi-skilled repetitive movements, such as computers and calculators. Tasks require sound and visual perception and discrimination, as well as oral communications ability. Tasks are regularly performed without exposure to adverse environmental conditions.
Work is primarily performed indoors in an office setting. Work involves frequently changing work priorities and the ability to meet deadlines. There will be off-site assignments and attendance at off-site meetings.
Work may be required on evenings and weekends as needed.
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