Agenda — Twentynine Palms City Council, September 27, 2022 (part 2 of 2)

Page 83 of 163 ends

repeal these provisions.

Total Measures: 57
Total Tracking Forms: 57

Page 19 ends

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STAFF REPORT
TO: City Council
FROM: City Engineer
FOR MEETING: Sep 27 2022
SUBJECT: Acceptance of Work for the 6583-6589 Freedom Way Demolitions.

RECOMMENDATION:

The City Council:

1. Accept the 6583-6589 Freedom Way demolitions as completed for a total cost of $57,000.00;

2. Approve the release of all withheld retention in the amount of $2,850.00.

ORDER OF PROCEDURE:

Request Staff Report (City Manager presenting)
Council Questions of Staff
Request Public Comment
Council Discussion
Motion/Second
Call the Question
ATTACHMENTS:
• Demolition Permit
BACKGROUND:

On July 20, 2022, the City Council awarded the 6583-6589 Freedom Way Demolitions Contract to, the Lowest and Responsive Bidder, A to Z Grading and Excavation, in the amount of $57,000.00 with a 10% contingency in the amount of $5,700.00 for a total authorized contract amount of $62,700.00.

The demolitions were complete on August 01, 2022. The demolition site was cleared of any debris, graded, the work was inspected and approved.

The total project cost of $57,000.00 is within the Council authorized contract amount of $62.700.00. Upon approval, retention funds in the amount of $2,850.00 will be released A to Z Grading and Excavation.

Staff recommends Council accept all work completed under this Contract and authorize Staff to release all withheld retention funds thirty (30) days after recordation.

ENVIRONMENTAL:

There are no environmental impacts associated with this action.

ALTERNATIVES:

The City Council could choose to provide alternative direction to Staff. Page 85 of 163 FISCAL IMPACT:

The following table describes the project's remaining balance:

Total Authorized Contract Amount $62,700.00
Total Project Cost $57,000.00
Balance $5,700.00

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STAFF REPORT
TO: City Council
FROM: City Manager
FOR MEETING: Sep 27 2022
SUBJECT: Tourism Business Improvement District (TBID).

RECOMMENDATION:

The City Council hold a Public Hearing to adopt Resolution No. 22-___ confirming the levy of assessments.

ORDER OF PROCEDURE:

Request Staff Report (City Manager Presenting)
Council Questions of Staff
Open Public Hearing
Request Public Comment
Close Public Hearing
Council Discussion
Motion/Second
Discussion of Motion
Call the Question
ATTACHMENTS:
• Ordinance No 278
• Visit 29 Palms TBID Annual
Report FY 2021-2022
• Visit 29 Palms TBID Tourism
Marketing Plan and Budget FY
2022-2023
• Resolution No. 22 - ___
• Notice of Public Hearing
• Notice of Public Meeting and
Public Hearing Related to
Reauthorizing of TBID Letter
(002)
• RESO NO 22-____TBID
Confirming Levy 2022-2023
BACKGROUND:

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The Parking and Business Improvement Area Law of 1989 (Section 36500 et. seq., of the California Streets and Highways Code) authorizes cities to establish business improvement areas for the purpose of promoting tourism.

In accordance with the Parking and Business Improvement Area Law of 1989, City Staff established the Twentynine Palms Tourism Business Improvement District (“TBID”) to levy and collect assessments from all hotels, motels, and vacation home rentals, and any other business providing transient occupancies and subject to the City’s Transit Occupancy Tax, within the boundaries of the City, to raise funds to promote tourism within the City.

The TBID is managed by an Advisory Board, which was appointed by City Council. The Advisory Board is required to submit an annual report to Council, which includes a budget for operations and an identification of marketing efforts to be undertaken by the TBID for the ensuing fiscal year. Activities funded by the levy of assessments generally include marketing programs to promote Twentynine Palms as an overnight tourism destination, including marketing, advertising, public relations and other related activities as determined by the Advisory Board. The City Manager is authorized to make expenditures that are consistent with the annual budget approved by the Advisory Board and City Council.

The assessment is proposed to be levied on all existing and future hotel businesses within the City at a rate of 1.5% per occupied room night rate. The “room night rate” is calculated as the base room rate charged to the occupant prior to application of the City’s Transient Occupancy Tax. Note, the assessment will only apply to transient occupancies that are already subject to Transient Occupancy Tax, and will be in addition to the City’s Transient Occupancy Tax. For instance, a hotel room with a base room rate of $100 (not including any other taxes or fees), the TBID assessment would be 1.5% or $1.50, and the TOT would be an additional 9% or $9.00 (so the total room rate with TBID assessment and TOT would be $110.50 plus any other applicable taxes and fees). The TBID is anticipated to collect $285,000 in its sixth year of operation. Staff would spend the funds raised as directed by the Advisory Board to promote tourism in Twentynine Palms as well as operating the City's Visitor Center. Any funds remaining at the end of any term, approximately $300K remaining from cumulative reserves (savings) would be used in subsequent years, subject to the requirements of the attached TBID Ordinance No. 278, which was adopted by City Council on May 23, 2017, and the TBID Ordinance. This meeting was posted as a Public Hearing in the Desert Trail on September 14, 2022 and the letter (attached) to the affected businesses also on September 14, 2022.

ENVIRONMENTAL:

Not applicable.

ALTERNATIVES:

The City Council could reject the TBID Assessments.

FISCAL IMPACT:

The proposed assessment of 1.5% on short term stays is anticipated to be $285,000 annually.

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CITY OF TWENTYNINE PALMS

CITY COUNCIL
ORDINANCE NO. 278

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF

TWENTYNINE PALMS, CALIFORNIA, ESTABLISHING THE

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT

DISTRICT
WHEREAS, the Parking and Business Improvement Area Law of 1989 ( Section 36500 et. seq., of the California Streets and Highways Code) authorizes cities to establish tourism business improvement areas for the purpose of promoting tourism; and WHEREAS, the City desires to support its hotels /motels /vacation home rentals by forming a tourism business improvement district in the City as a means to promote tourism related businesses; and
WHEREAS, in furtherance of their desire to establish a tourism business improvement district, on March 28, 2017, the City Council adopted a Resolution of Intent to establish Tourism Business Improvement District, Resolution No. 17 -05 titled: " A

RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE PALMS,

CALIFORNIA, DECLARING THE INTENTION OF THE CITY COUNCIL TO ESTABLISH

THE TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT AND FIXING THE TIME AND PLACE OF A PUBLIC HEARING "; and
WHEREAS, on April 25, 2017, the City Council held a public meeting at 6: 00 p. m. in the Twentynine Palms City Council Chambers located at 6136 Adobe Road, Twentynine Palms, CA 92277 to hear testimony of interested persons regarding the assessment that would result from the establishment of the proposed Tourist Business Improvement District TBID "); and
WHEREAS, the Twentynine Palms City Council noticed and held a public hearing to establish the Tourism Business Improvement District on May 23, 2017 at 6: 00 p. m. at the City of Twentynine Palms City Council Chambers, 6136 Adobe Road, Twentynine Palms, CA 92277 to hear testimony of interested persons for or against the establishment of the proposed TBID, and to hear and consider protests regarding the extent of the area, the method of calculation of assessments, and the furnishing of specific types of improvements or activities; and
WHEREAS, there was not a protest by the owners of the businesses within the Twentynine Palms TBID that will pay fifty percent ( 50 %) or more of the total assessments of the entire Twentynine Palms TBID; and
WHEREAS, as a result of the fact that there was not a majority protest at the May 23, 2017 public hearing, the City Council desires to proceed with the establishment of the TBID; and
WHEREAS, the City Council has found and determined that the businesses within the TBID will be benefitted by the activities funded by the levy of TBID assessments, and only those businesses that will be benefit from tourism visits will be subject to the TBID assessments.

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NOW, THEREFORE, BE IT ORDAINED by the City Council of the City of Twentynine Palms as follows:

SECTION 1. The above recitations are true and correct and made a part of this Ordinance.

SECTION 2. The Twentynine Palms Tourism and Business Improvement District also referred to herein as the " TBID) is hereby established and It shall be known as the Twentynine Palms Tourism and Business Improvement District." SECTION 3. The TBID become operative as of October 1, 2017, and its fiscal year shall be from October 1 through September 30.

SECTION 4. The boundaries of the TBID shall be the City of Twentynine Palms, and shall include all hotels /motels /vacation home rentals, and any other business engaged in renting overnight accommodations on a transient basis and subject to the City' s Transit Occupancy Tax, within the City of Twentynine Palms.

SECTION 5. All TBID improvements and activities shall be funded by the levy of assessments and the revenue from the assessments shall not be used to provide improvements or activities outside the City or for any purpose other than the purposes specified in this Ordinance.

SECTION 6. The assessments levied hereunder shall be used for funding tourism promotional activities, and such activities may include marketing programs to promote Twentynine Palms as an overnight tourism destination including marketing, advertising, public relations, and other related activities as determined by the Advisory Board.

SECTION 7. An assessment is hereby established, and shall be levied on all existing and future hotel /motel /vacation home rentals, and any other business engaged in renting overnight accommodations on a transient basis which are subject to the City' s Transit Occupancy Tax, located within the City of Twentynine Palms ( the " Effected Businesses ") at a rate of 1. 5% per occupied room night rate. The " room rate" shall mean the base room rate charged, prior to application of the City's Transient Occupancy Tax or any other tax or assessment.

SECTION 8. The City of Twentynine Palms shall calculate and collect the assessments from the Effected Businesses within Twentynine Palms as follows:

Basis and Rate for Assessment. The assessment shall be calculated as a percentage of each day' s gross occupancy revenue. The rate of the assessment effective in any fiscal year shall be set annually by Resolution of the City Council pursuant to Streets and Highways Code Section 36535, and shall not exceed 1. 5 %.

Reporting and Remitting. The assessment calculated based on any day' s gross occupancy revenues shall be paid to the City quarterly, no later than the date on which the hotel, motel, or vacation home rental owner is required to remit Transient Occupancy Tax to the City, and shall be remitted to the City in the same manner as that used for the collection of Transient Occupancy Tax receipts as set forth in Chapter 3. 24. 070 of the Twentynine Palms Municipal Code.

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Penalties and Interest. Any hotel, motel, or vacation home rental property owner failing to timely make payment to the City of the assessment shall be subject to the same penalties and interest thereon as set forth in Section 3. 24. 080 of the Twentynine Palms Municipal Code for failure to timely remit Transient Occupancy Tax payments collected by the City.

Debt to City. The amount of assessment, penalty and interest imposed by the provisions of this Ordinance shall be deemed a debt to the City. An action may be commenced in any court of competent jurisdiction in the name of the City for the amount of such debt. The conviction and punishment of any person for failure to comply with the provisions of this Ordinance shall not relieve such person from paying any assessment, penalty or interest due and unpaid at the time of such conviction nor shall payment prevent prosecution of a violation of any of the provisions of this Ordinance. All remedies shall be cumulative, and the use of one or more remedies by the City to enforce this Ordinance shall not bar the use of any other remedy.

Election to Recover from Transient. The assessment is levied upon each hotel, motel, and vacation home rental business subject to the assessment, and each such business shall be solely responsible for paying all assessments when due. Without disturbance of the foregoing, a hotel, motel, or vacation rental business may elect to recover some or all of the amount of the assessment from transients owing rent to the hotel, motel, or vacation rental business. The amount to be recovered from any transient may not exceed the amount of rent owed by that transient to the hotel, motel, or vacation home rental business, multiplied by the then effective rate of the assessment. The amount recovered shall be identified or itemized ( separately or in conjunction with the amount of Transient Occupancy Tax owed by that transient) on a document provided to the transient.

Assessments levied on hotel, motel, and vacation home rental businesses pursuant to this Ordinance and recovered from transients pursuant to this Ordinance are not considered rent."
Recordkeeping and Inspections. It shall be the duty of every hotel, motel, and vacation home rental business to keep all records as may be necessary to determine the amount of assessment due hereunder and shall preserve the same for a period of 4 years.

The Tax Administrator shall have the right to inspect such records at all reasonable times.

The City Manager shall determine the mode and method of recordkeeping required to assist the Tax Administrator to perform the duties required of him under this section. Any audit which must be performed to secure compliance with the terms of this section is to be performed in the City. If for any reason the audit cannot be performed in the City, the hotel, motel, or vacation home rental businesses shall reimburse the City for the actual cost of all transportation, lodging, meals, travel time, and other incidental costs reasonably incurred by the City in conducting the audit; and
SECTION 9. The Twentynine Palms City Council shall appoint an Advisory Board, as described in Streets and Highways Code Section 36530, on or before October 1, 2017-land
SECTION 10. Once appointed, the Twentynine Palms Tourism Business Improvement District Advisory Board shall submit an annual report, which shall include a budget for operations and an identification of the marketing efforts to be undertaken by the Twentynine Palms Tourism Business Improvement District for the ensuing fiscal year, to the City Council annually pursuant to Streets and Highways Code Section 36533.

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a
SECTION 11. The City Manager shall be authorized to expend funds for any item that is consistent with the Advisory Board' s annual report budget once it is approved by the City Council; and
SECTION 12. If any section, subsection, subdivision, sentence, clause, phrase, or portion of this Ordinance is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of the Ordinance. The City Council hereby declares that it would have adopted this Ordinance and each section, subsection, subdivision, sentence, clause, phrase, or portion thereof irrespective of the fact that any one or more sections, subsections, subdivisions, sentences, clauses, phrases or portions thereof be declared invalid or unconstitutional.

SECTION 13. The City Clerk shall certify as to the adoption of this Ordinance and shall cause a summary thereof to be published within fifteen ( 15) days of its adoption and shall post a certified copy of this Ordinance, including the vote for and against the same in the Office of the City Clerk in accordance with Government Code section 36933. Any summary of this Ordinance must be approved by the City Attorney before its publication.

The City Clerk is further directed to cause this Ordinance to be codified after its adoption.

This Ordinance shall take effect thirty ( 30) days after its adoption.

SECTION 14. The businesses subject to this Ordinance shall be subject to any amendments to Section 36500 et seq. of the California Streets and Highways Code.

PASSED, APPROVED AND ADOPTED at a regular meeting of the City Council of the City of Twentynine Palms, California, held on this 1311 day of June, 2017.

Cindy Wlescas, City Clerk
APPROVED AS TO FORM:

Joh . Cole, Mayor

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I hereby certify that the foregoing is a true copy of Ordinance No. 278, introduced on the 23rd day of May, 2017 and duly adopted by the City Council of the City of Twentynine Palms in a meeting held on the 13t' day of June, 2017, in Twentynine Palms, California by the following vote, to wit:

AYES: COUNCIL MEMBERS: BILDERAIN, KLINK, MINTZ, WRIGHT, COLE NOES: COUNCIL MEMBERS: NONE
ABSENT: COUNCIL MEMBERS: NONE
ABSTAIN: COUNCIL MEMBERS: NONE
Cindy Vi escas, City Clerk

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EXHIBIT A

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
The Twentynine Palms Tourism Business Improvement District will include all hotels /motels /vacation home rentals currently operating within the City of Twentynine Palms boundaries, which includes the following businesses:

Hotels. Motels and Inns
K - B Ranch Hotel America Best Value Inn
6048 Noels Knoll Road, 71829 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277 Twentynine Palms, CA 92277
Sunnyvale Garden Suites Hotel
73843 Sunnyvale Drive,
Twentynine Palms, CA 92277
29 Palms Inn
73950 Inn Avenue,
Twentynine Palms, CA 92277
Motel 6 # 1085
72562 29 Palms Hwy.,
Twentynine Palms, CA 92277
Best Western Gardens
71487 29 Palms Hwy
Twentynine Palms, CA 92277
Homestead Inn
74153 Two Mile Road
Twentynine Palms, CA 92277
El Rancho Dolores Motel
73352 29 Palms Hwy.,
Twentynine Palms, CA 92277
Roadway Inn & Suites
71809 29 Palms Hwy.,
Twentynine Palms, CA 92277
Harmony Motel
71161 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Motel 29 Palms
73842 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
9 Palms Inn
73243 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Fairfield Inn
6333 Encelia Avenue,
Twentynine Palms, CA 92277
Holiday Inn Express 29
72535 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Campbell House
74744 Joe Davis Drive,
Twentynine Palms, CA 92277
Twentynine Palms Resort
4949 Desert Knoll
Twentynine Palms, CA 92277

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Vacation Home Rentals
Broadview Hacienda — V0001
73452 Sunnyslope Dr.,
Twentynine Palms, CA 92277
Heather Schlegel — V0004
70677 Cottonwood Dr.

Twentynine Palms, CA 92277
Roadrunners Retreat — V0002
74223 Joe Davis Rd.,
Twentynine Palms, CA 92277
VHR — V0006
72479 Two Mile Rd
Twentynine Palms, CA 92277
Oasis By Joshua Tree — V0005
2956 Bad Guys Ln.,
Twentynine Palms, CA 92277
Wheel houserentaIs LLC — V0007
5960 Sunrise Rd.,
Twentynine Palms, CA 92277
Cindy Desert Resort — V0008
6646 National Park Dr.,
Twentynine Palms, CA 92277
Nancy Sefton — V0009
72244 Sunnyslope Dr.,
Twentynine Palms, CA 92277
Michael Figliolia — V0013
72815 Cactus Dr.,
Twentynine Palms, CA 92277
Tuyet Cao — V0014
74809 Sunset Dr.,
Twentynine Palms, CA 92277
Kayle Seven Corporation — V0003
6888 Kerns Blvd.,
Twentynine Palms, CA 92277
KnC Desert Homestead — V0015
71428 Samarkand Dr.,
Twentynine Palms, CA 92277
Vacation Rentals Old Dale — V0010
74576 Old Dale Rd # A,
Twentynine Palms, CA 92277
Old Dale Guest House — V0011
74576 Old Dale Rd. # B,
Twentynine Palms, CA 92277
Zachary S. Harris — V0018
73817 1/ 2 Crestview,
Twentynine Palms, CA 92277
The Lida Donnell Adobe Rent - V0012
6649 North Star Ave.,
Twentynine Palms, CA 92277
49 Palms Park Place — V0019
70370 Baseline Rd.,
Twentynine Palms, CA 92277
Ahmad Hussian — V0020
5798 Adobe Rd.,
Twentynine Palms, CA 92277
Desert View — V0022
6612 Indian Cove Rd.,
Twentynine Palms, CA 92277
29 Palms Inn # 71 — V0017
73871 Old Dale Rd.,
Twentynine Palms, CA 92277
29 Palms Inn # 17 — V0016
73817 Old Dale Rd.,
Twentynine Palms, CA 92277

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AUGUST
2022
Prepared and presented by the City of Twentynine Palms
Tourism Business Improvement District

ANNUAL REPORT
FY 21-22

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RAKESH MEHTA
Chair
NALINI "ASH" MAHARAJ
Vice Chair

BREANNE DUSASTRE
Director of Marketing
Visit29.org 1
Established in October 2017 and branded as
Visit 29 Palms, the Twentynine Palms Tourism
Business Improvement District (TBID) is a nonprofit organization whose goal and objective is to promote Twentynine Palms as a tourism
destination and to drive overnight room
demand through creative marketing activities
and initiatives.

Formed through a public-private partnership
between the City of Twentynine Palms and
lodging operators and owners, Visit 29 Palms is
funded by the revenue generated by the selfassessed 1.5% tourism tax that is applied to all overnight room rates at the hotels, motels, RV
resort, and vacation rentals within the TBID’s
district. The Visit 29 Palms TBID’s district is
defined by the 58 square-mile boundary of the
incorporated City of Twentynine Palms and
includes all of the lodging properties within it.

The City of Twentynine Palms’ TBID is
administered by a 5-member Advisory Board
made up of lodging owners and operators
whose members are appointed by City Council.

The TBID Advisory board oversees the
development and implementation of an annual
tourism marketing plan and budget and
provides strategic guidance and direction to the
TBID staff. TBID staff also oversee and manage
the daily operation of the 29 Palms Visitor
Center.

HEIDI GRUNT
Boardmember

PATRICIA KNIGHT
Boardmember

MARIA QUINTEROS
Boardmember
TBID

ADVISORY BOARD
TBID
STAFF

VISITOR CENTER
STAFF

D'ANNE ALBERS

SCOTT CLINKSCALES
ABOUT VISIT 29 PALMS

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Visit29.org 2
Boasting the largest and most diverse lodging
market in the Morongo Basin, 29 Palms
welcomes over 800,000 annual overnight
visitors. From nationally branded hotels to
historic inns and motels, vacation home rentals
and the largest recreation vehicle resort, 29
Palms continues to be well positioned to meet
the needs of leisure, business, and group
travelers, offering something for every type of
traveler, on any type of budget.

Visit 29 Palms TBID
District Overview
Hotel Rooms
600+
RV Spaces
175+
330+
Permitted
vacation rentals
www.visit29.org/lodging

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Visit29.org 3

STRATEGIC GOALS
+ Increase awareness and build interest in 29 Palms
as a tourism destination in order to drive overnight
room demand for lodging partners.
+ Support the growth of local and regional
signature events and seek partnership
opportunities to bring new events to the city.
+ Establish the city as a destination that supports
sustainability that cares for, supports, and protects
people and the planet.
+ Leverage partnership opportunities and exposure
with regional and state tourism partners

ARTS, CULTURE, HISTORY
Unmatched access to stunning wilderness
areas and opportunities to connect with the
natural world

HEALTH AND WELLNESS
Oasis of Murals, vibrant art galleries and
studios, rich history and culture

CULINARY
Extraordinary dark night skies and astronomy
opportunities

STARGAZING & ASTRONOMY

OUTDOOR RECREATION
Joshua Tree National Park, Mojave Trails
National Monument, Mojave National Preserve
All creative tourism marketing efforts
are themed and focused around the
city's five key destination pillars:

Diverse culinary scene with growing number of
new restaurants and bars TARGETED MARKETING
Strengthen in-state drive markets (LA, SD, OC, SF)
Grow out-of-state drive markets (AZ, NV)
Build short-haul domestic markets (OR, WA, TX)
Develop international markets (CAN, MX)

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VISIT29.ORG
Continuing to serve as the TBID's most
powerful marketing tool, Visit29.org serves
as the one-stop site for inspiration and
information for those planning to visit the
city. Backed by the power of ongoing
Google campaigns the site welcomed users
from all across the globe, setting new
monthly records for overall traffic and
pageviews. Notably, the events calendar is
now the second most viewed page on the
site and saw an incredible 97% increase in
pageviews this year.

Organic traffic continues to grow year-overyear, as do the outbound lodging link clicks which take site users immediately over to
the city's lodging properties direct booking
sites.
78,369
Visit29.org 4
171,681
7,422

SITE USERS

PAGEVIEWS

OUTBOUND LODGING

LINK CLICKS
+24% vs previous year
+20% vs previous year
+7.5% vs previous year

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DIGITAL DISPLAY
Visit29.org 5

IMPRESSIONS
390,000
2,290

0.42%
CLICKS

CLICK THROUGH RATE
+153% vs previous year
-28% vs previous year
+0.2% vs previous year

SEARCH ENGINE MARKETING
IMPRESSIONS538,000
+64% vs previous year
32,200 8.25%

CLICKS CLICK THROUGH RATE
+121% vs previous year +33% vs previous year
Through strategic keyword targeting, the Visit 29 Palms TBID can ensure it reaches the right audience at the right time and continuously aim to be in the top few search results for related searches. Search engine marketing efforts with Google Ads have played a tremendous role in increasing visibility and traffic to Visit29.org and currently accounts for driving nearly 28% of all site traffic.

Differing from search campaigns in objective, digital display campaigns are used strategically to build brand awareness and generate new interest for our destination. Google's powerful Display Network includes Google’s own sites such as Gmail and YouTube, and reaches 90% of Internet users worldwide, across millions of websites, news pages, and blogs.

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SOCIAL MEDIA
Visit29.org 6

ORGANIC REACH
421,000
337,279
4%

PAID REACH

CLICK THROUGH RATE
+156% vs previous year
+76% vs previous year
+1.8% vs previous year
45,337VIEWS
Travelers want to visualize potential new experiences. How will it make them feel? What photos will they have to share with friends and family afterwards? With the ability to share travel memories and snapshots instantly and with a global audience, social media continues to serve as one of travel and tourisms most powerful marketing tool.
@Visit29Palms social media channels continue to be utilized experiential storytelling, building branding and awareness, lead generation, outbound link clicks to lodging partners, and are strategically used to nurture relationships with travelers once they've left the destination.

By continuing to invest in professional, branded video content, Visit 29 Palms continues to increase awareness and engagement with younger generations of travel consumers.

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Visit29.org 7

1.7M

SOUTHERN CALIFORNIA

DIGITAL BILLBOARD

IMPRESSIONS

PALM SPRINGS INTERNATIONAL AIRPORT

ONTARIO INTERNATIONAL AIPORT
I-10 GREATER PALM SPRINGS MARKET

BILLBOARDS

BROADCAST MEDIA
Visit 29 Palms proudly launched its first online radio
campaign in the spring, strategically targeting
Coachella and Stagecoach audiences. The campaign
included a :30 second audio spot with accompanying
banner ad on iHeart Radio.
442,252
targeted impressions

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Visit29.org 8

EARNED AND PAID PRINT MEDIA
1M
printed copies
printed copies
15,000
29 Palms businesses
and attractions have
earned tremendous
exposure the newly
published 2022 Visit
California Road Trips
Guide which features
the desert region in one
of eight road trip
itineraries.

To build awareness and
excitement for the newly
completed Freedom
Plaza site and the city's
annual signature events,
Visit 29 Palms invested in
a double-page spread in
the summer issue of
Joshua Tree Voice.

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Visit 29 Palms invested heavily in supporting the return and growth of signature events and was a proud sponsor of: Night Sky Festival, Joshua Tree National Park Art Exposition, Hwy 62 Open Studio Art Tours, Vacation Races Joshua Tree Half Marathon, Joshua Tree Music Festival, Climb Smart, Archaeopalooza, Joshua Tree 55, the Desert Institues 2021 fall season, and the Party at the Plaza/Freedom Plaza Grand opening.

Visit29.org 9

SPONSORED EVENTS

PARTY AT THE PLAZA

DESERT INSTITUTE
2021 FALL SEASON

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In May, Visit 29 Palms collaborated with
digital content creator and travel blogger
Tavia Carlson, of Big Brave Nomad.

Through the development of new and
creative content, Visit 29 Palms was able to
reach a new audience of family travelers,
national park enthusiasts, solo mom
travelers, and military families.

Visit29.org 10

BLOGGERS & INFLUENCERS
CITY OF 29 PALMS VISITOR CENTER 3,287
Operations of the City's Visitor Center continued this year, Year-to-Date Visitors with TBID staff overseeing and managing daily operations and welcoming over 3,000 travelers from around the globe.

Working in collaboration with the City's Public Arts Advisory Committee, the Visitor Center continued to host the Art In Public Places exhibits, offering the local artist community a great space for showcasing their work.
+8% vs previous year

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Q1 '18
Q2 '19
Q3 '19
Q4 '19
Q1 '19
Q2 '20
Q3 '20
Q4 '20
Q1 '20
Q2 '21
Q3 '21
Q4 '21
Q1 '21
Q2 '22
Q3 '22
125,000
100,000
75,000
50,000
25,000
0 Visit29.org 11

TBID REVENUE RESULTS
Through the first three quarters of the current 2021-2022 year, the 1.5% TBID tourism assessment fee has generated $286,000 representing a 32% yearover-year increase. Year-to-date, hotel generated TBID revenue is tracking 25% over last year, and short-term vacation rental generated TBID revenue has increased by 43%.

FY 18-19 FY 19-20 FY 20-21 FY 21-22

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Visit29.org 12

TRANSFORMING
DOWNTOWN 29 PALMS
This multi-faceted downtown revitalization project,
formerly known as Project Phoenix, was designed
with flexibility in mind in order to create new
opportunities for the city to host a wide variety of
special events. In addition to meeting the
community’s recreational, educational, and
professional needs, Freedom Plaza will support the
booming growth in tourism driven by visitation to
California’s iconic Joshua Tree National Park.

OUTDOOR STAGE & EVENT
SPACE
Teaching space to inspire and train the next
generation of culinary arts students and
support community events.

CULINARY ARTS KITCHEN
Center heart of the site and community
gathering and event space.

JOSHUA TREE NATIONAL

PARK CULTURAL CENTER

MULTI PURPOSE COMMUNITY
CENTER
Recreational hub and flexible athletics facility
with opportunity for a variety of special events.

Freedom Plaza is a dynamic 10-acre
downtown revitalization project along
Twentynine Palms Highway that brings
a new vitality to the city's downtown
and creates a new heart of the
community.

Bookstore, information center, cultural
museum celebrating the culture, history, and
stories of the Native American communities.

STRATEGIC GOALS
Strengthen community awareness
Grow large-scale events
Drive park visitors to new Cultural Center
Build relationships with event organizers

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Visit 29 Palms
Twentynine Palms Tourism Business Improvement District
2022-2023 Tourism Marketing Plan & Budget
Presented by the Tourism Business Improvement District Advisory Board:

Chair, Rakesh Mehta
Vice Chair, Nalini “Ash” Maharaj
Boardmember, Heidi Grunt
Boardmember, Patricia Knight
Boardmember, Maria Quinteros
8/8/2022

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2 TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………………………3
Tourism Business Improvement District Objective & Goals Destination Market Analysis
Current Market Situation
COVID-19 Impact to Travel and Tourism
SWOT Analysis
MARKETING STRATEGY………………………………………………………………………..9
Marketing Objectives and Goals
Target Marketing
Branding and Positioning
Partnerships
Sustainability
Events
MARKETING PROGRAMS…………………………………………………………………….15
Digital Marketing, Website
Search Engine Marketing
Digital Display
Social Media Marketing
Email Marketing
Bloggers/Influencers
Broadcast Media
Billboards
TWENTYNINE PALMS VISITOR CENTER…………………………………………………….18
ADMINISTRATION…………………………………………………………………………….19
BUDGET………….…………………………………………………………………………….20
APPENDIX: ASSESSED BUSINESSES ………………….…………………………………….21

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3 Executive Summary
Tourism Business Improvement District Objectives and Goals Branded as Visit 29 Palms, the Twentynine Palms Tourism Business Improvement District (TBID) was created in October 2017 and is established under the Parking and Business Improvement Area Law of 1989. The Twentynine Palms TBID’s district is defined by the 58 square-mile boundary of the incorporated City of Twentynine Palms and includes lodging properties within it.

Formed through a public-private partnership between the City of Twentynine Palms and its lodging operators and owners, and funded entirely through the tax revenue generated by the self-assessed 1.5% TBID tax that is applied to room night rates at all hotels, motels, RV resorts and vacation rentals in Twentynine Palms, the goal and objective of the TBID is to promote the City as a tourist destination and drive overnight room demand through creative tourism marketing activities and initiatives.

The tax revenue generated by the TBID tourism tax is collected and reported on quarterly and may only be used for tourism marketing activities to promote the destination and drive overnight room demand within the district. The City of Twentynine Palms’ TBID is administered by a 5-member Advisory Board made up of lodging owners and operators whose members are appointed by City Council. The TBID Advisory board oversees the development and implementation of an annual tourism marketing plan and budget and provides strategic guidance and direction to the TBID staff.

Under the Parking and Business Improvement Area Law of 1989, the Twentynine Palms Tourism Business Improvement District renews annually, which is a process that takes place each September at the end of the TBID’s fiscal year which runs from October 1 through to September 30.

Destination Market Analysis
Twentynine Palms is an incorporated city in the County of San Bernardino, located along the southeastern range of California’s Mojave Desert. The City of Twentynine Palms is 58- square-miles in size and is the proud home of Joshua Tree National Park Headquarters, historic Oasis of Mara cultural site, new Cultural & Visitor Center, and north park entrance. It is recognized as the official gateway community to the newly designated Mojave Trails National Monument through a unique MOU agreement with the Bureau of Land Management and is the proud home of the Twentynine Palms Marine Corps Air Ground Combat Center which was established in 1952.

Twentynine Palms is surrounded by incredible public lands, including the world-famous Joshua Tree National Park, the Mojave National Preserve and Mojave Trails National Monument, offering outdoor recreation enthusiasts unparalleled access to the great outdoors and California’s desert region. Twentynine Palms offers visitors a uniquely rural desert experience with incredible opportunities to discover and explore the vast and beautiful Mojave Desert wilderness with its world-class hiking trails and rock climbing routes, incredibly dark star-studded night skies, and a rich arts and culture community which

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4 attracts and inspires artists, musicians, and creatives from around the world, and welcomes over 800,000 overnight annual visitors.

Joshua Tree National Park
In 2021, Joshua Tree National Park was the second most visited National Park in California, and the 28th most visited National Park in the United States. In 2021, 3.1 million park visitors spent an estimated $170 million in local gateway regions while visiting Joshua Tree National Park. These expenditures supported a total of 2,040 jobs, $76.7 million in labor income, $124 million in value added, and $208 million in economic output in local gateway economies surrounding Joshua Tree National Park.

The $170 million in visitor spending in 2021 is broken into eight expenditure categories:
• Hotels $62.2 million (36.66%)
• Restaurants $31.7 million (18.65%)
• Gas $28.8 million (16.99%)
• Transportation $12 million (7.05%)
• Groceries $11.9 million (7%)
• Recreation Industries $11 million (6.5%)
• Retail $10.3 million (6.04%)
• Camping $1.9 million (1.11%)
[2021 NPS Visitor Spending Effects Report https://www.nps.gov/subjects/socialscience/vse.htm] One of the continuing strategic goals of the Visit 29 Palms TBID is to build awareness for and promote usage of the Twentynine Palms north park entrance, and to encourage visitors to stay, shop, and dine in Twentynine Palms while visiting the National Park. In May 2022, Joshua Tree National Park’s new Cultural & Visitor Center opened in Freedom Plaza. Made possible through partnership with the City of Twentynine Palms, Joshua Tree National Park’s traditionally associated Native American communities, Joshua Tree National Park Association (JTNPA), and the Bureau of Land Management, the new Joshua Tree Visitor & Cultural Center is a must-see destination for park visitors. As seen in the graph below, usage of the Twentynine Palms north park gate saw a year-over-year increase in six of the twelve months in 2021, with notable gains in the months of February, May, July, and December.

Source: https://irma.nps.gov/STATS/SSRSReports/Park%20Specific%20Reports/Traffic%20Counts?Park=JOTR 0 5,000
10,000
15,000
20,000
25,000
30,000
35,000

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Joshua Tree National Park Traffic by 29 Palms Location
2015 - 2021
2015 2016 2017 2018 2019 2020 2021

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5 Mojave National Preserve
In 2021, 867,000 park visitors spent an estimated $56.4 million in local gateway regions while visiting Mojave National Preserve. These expenditures supported a total of 664 jobs, $27.4 million in labor income, $45.4 million in value added, and $73.8 million in economic output in local gateway economies surrounding Mojave National Preserve.

The $56.4 million in visitor spending in 2021 is broken into eight expenditure categories:
• Hotels $17.3 million (30.67%)
• Restaurants $12.9 million (22.94%)
• Gas $8.9 million (15.77%)
• Retail $6.1 million (10.91%)
• Recreation Industries $4.8 million (8.46%)
• Groceries $3.1 million (5.51%)
• Transportation $1.6 million (2.89%)
• Camping $1.6 million (2.86%)
[2021 NPS Visitor Spending Effects Report https://www.nps.gov/subjects/socialscience/vse.htm] Twentynine Palms Marine Corps Air Ground Combat Center
At over 1,100 square-miles, the Twentynine Palms Marine Corps Air Ground Combat Center (MCAGCC) is the premier service-level, live-fire and maneuver training based in the Marine Corps, and trains more than 50,000 active-duty and Reserve Marines and Sailors, and other U.S. and allied forces throughout the year. The Combat Center is a major economic catalyst for the Morongo Basin, generating an estimated $1 billion in total economic benefit to the regional economy, both directly and indirectly.

Lodging Market Overview
As of August 2022, the City of Twentynine Palms has 13 hotels and motels, 1 RV Resort, and 332 permitted short-term vacation rentals, boasting the most diverse lodging market in the 0 200 400 600 800 1000 1200
City of 29 Palms
92277/92278 Zip Codes
Joshua Tree
Yucca Valley
Pioneertown
Morongo Valley
2022 Lodging Market Area Overview
Vacation Rentals RV Spaces Hotel Rooms Hotel Properties

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6 region. From nationally branded hotels to historic inns and motels, to recreation vehicle resorts and vacation home rentals, Twentynine Palms offers lodging for all traveler types.

The City of Twentynine Palms continues as the market leader in traditional lodging inventory with 65% of the market areas hotel rooms. With 150+ RV spots at its RV Resort, Twentynine Palms leads with 52% of the areas RV spaces. With only 7% of the areas short-term vacation rental inventory, the City of Twentynine Palms continues to be outpaced by its surrounding communities, specifically in the surrounding unincorporated areas in the Morongo Basin which include Wonder Valley, Joshua Tree, Yucca Valley, Pioneertown, Landers, and Morongo Valley.

COVID-19 & Other Contributing Factors That Impact to Travel and Tourism in Twentynine Palms
While State and National vaccination rates continue to climb, the COVID-19 global pandemic remains ongoing, and will continue to impact travel and tourism. Signs indicate that its influence on travel planning and consumer confidence is rapidly improving, however the U.S. economic recovery continues to face shifting headwinds with labor shortages, a worsening inflation outlook, and uncertainty triggered by Russia’s invasion of Ukraine.

Based on the spring California lodging forecast updates prepared for Visit California by Tourism Economics listed below, hotel room demand for California’s desert region is forecasted to grow by 6.7% in 2023, and total room revenue is anticipated to increase by 10%. Hotel occupancy in California’s desert region is anticipated to reach 99% of 2019, prepandemic levels in 2022, and surpass 2019 levels by 5% in 2023, and by 10% in 2024.

Source: https://industry.visitcalifornia.com/research/report/ca-regional-lodging-forecast---apr-2022

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7 Source: https://industry.visitcalifornia.com/research/report/ca-regional-lodging-forecast---apr-2022

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8 SWOT Analysis
Strength
• Surrounded by vast public lands that offer unparalleled outdoor recreation opportunities in the California desert region, Twentynine Palms welcomes visitors from over the globe who seek outdoor adventure.
• Offering the Morongo Basin’s most diverse collection of lodging options, Twentynine Palms continues to meet the varied needs and wants of today’s travelers. • The Twentynine Palms Marine Corps Air Ground Combat Center serves as a major economic catalyst for the Morongo Basin and Twentynine Palms; visits by family members and friends of military personnel, civilian workers employed at the Combat Center, and business travelers and government officials, drive significant year-round demand for room nights for the lodging properties in Twentynine Palms. • Now completed, Freedom Plaza will continue to transform the city’s downtown area, inspiring new business development, providing a venue for large community events, and attracting more the National Park’s 3-million annual visitors to start their Joshua Tree adventure in Twentynine Palms.
• Scheduled for competition in either late 2023 or early 2024, a Hilton Home 2 Suites hotel will soon compliment Freedom Plaza and bring more travelers into the city, and directly into the developing downtown area.

Weakness
• While the city has seen growth in key tourist amenities such as retail, shopping, and restaurants, and a new event venue has been established, the city’s offerings still have much room for additional growth as compared to neighboring communities. • Direct public transportation to/from the Palm Springs and Ontario International airports remains limited.

Opportunities
• Designed to host a variety of types of community events, the newly completed Freedom Plaza space opens up tremendous opportunities to host large events.

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9 • Twentynine Palms has a rich and unique history, with a growing arts and culture community that can be strategically marketed to increase tourism. • With stargazing and astronomy growing in popularity, Twentynine Palms is well positioned to attract visitors seeking to experience the dark night skies as the City borders an International Dark Sky Park (Joshua Tree National Park) and is home to Sky’s The Limit Observatory and Nature Center and the 29 Palms Astronomy Club. • Expansion of Twentynine Palms Tourism Business Improvement District to the east would increase the district’s short-term vacation rental inventory and TBID revenue and expand our destinations offerings of unique lodging options.

Threats
• New surges or emerging strains of COVID-19 can cause further disruption to travel and tourism, both domestically and internationally.
• The Twentynine Palms tourism industry is vulnerable to future Federal Government shutdowns which can impact activity at the Twentynine Palms Marine Corps Base and Joshua Tree National Park, two of the City’s biggest tourism drivers. • With an increasingly oversaturated short-term vacation rental market and new lodging properties such as Auto Camp in Joshua Tree set to open soon, there will be increased competition for the hospitality community in Twentynine Palms over the next year.
• Destructive natural disasters such as wildfires, monsoon rains and flash flooding can cause temporary closures and limited access to the area’s surrounding public lands and have long lasting impacts on the natural resources that travelers from all over the globe travel to see.

MARKETING STRATEGY
Marketing Objectives and Strategic Goals
Through creative and targeted destination marketing programs and initiatives, the objective of the Visit 29 Palms TBID is to increase awareness for the Twentynine Palms destination and generate increased demand for overnight stays.

Qualitative objectives include:
• Establish and strengthen Visit 29 Palms’ brand and market positioning, giving the destination a competitive edge and one that appeals to the targeted niche markets.
• Continue to build and refine visual storytelling on Visit29.org, utilizing innovative digital technology and creative digital content to engage with a global audience. • Improve social media marketing strategy and efforts to engage with and grow targeted niche markets.
• Inspire travelers to view Twentynine Palms as the desert getaway destination for visiting Joshua Tree National Park, Mojave Trails National Monument, Route 66, and the Mojave National Preserve.
• Capitalize on the City's proximity to, and relationship with, the Marine Corps Air Ground Combat Center to encourage service members and their families to utilize the tourism amenities in the City of Twentynine Palms, including lodging, restaurants, and attractions.

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10 • Promote the city’s tourist amenities and unique travel experiences through targeted digital media marketing efforts, building Twentynine Palms’ reputation as a premier destination in California’s desert region.

Strategic Marketing Goals:

1. Build awareness for Freedom Plaza and the new Joshua Tree National Park Cultural & Visitor Center – Establish the new Cultural & Visitor Center as a must-see destination for park visitors.

2. Promotion of travel and tourism to Twentynine Palms to be focused on the city’s 5 key destination pillars:
• Outdoor Recreation
• Arts, Culture, History
• Health and Wellness
• Culinary
• Astronomy & Stargazing

3. Event Development – Work collaboratively with local and regional event organizers and the City of Twentynine Palms Event Coordinator to Twentynine Palms. The special projects category of the TBID’s 2022-2023 marketing budget holds funds that will be used towards establishing new events in the city to help drive tourism.

4. Strategic Partnerships – Leverage all available partnership opportunities through regional/state tourism partners as well as promote the new Visit 29 Palms Partner Program to build meaningful partnerships at the local level and offer businesses the opportunities to align their goals and audiences with the Visit 29 Palms channels and opportunities.

5. Sustainability – Establish Twentynine Palms as a destination that cares for, supports, and protects people and the planet. Visit 29 Palms will celebrate and promote hospitality industry initiatives for sustainable practices, from recycling and water conservation, to reduced single use plastics, and preservation of the dark night sky through responsible lighting. Visit 29 Palms will also work in partnership with the National Park Service, Joshua Tree National Park Association, Leave No Trace Center for Outdoor Ethics, Mojave Desert Land Trust and other conservation focused organizations to help to mitigate visitor impact and preserve our destination’s natural and cultural resources.

6. Expansion of Twentynine Palms Tourism Business Improvement District – Research and identify opportunities to expand district boundaries to both increase available revenue streams and to expand destination offerings.

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11 Targeted Marketing
While the COVID-19 pandemic continues, Visit 29 Palms TBID marketing efforts will be streamlined to focus on strengthening, growing, and building year-round drive markets and short-haul domestic markets:

1. Strengthen in-state drive markets (Los Angles, San Diego, San Francisco)

2. Grow out-of-state drive markets (Arizona and Nevada)

3. Build short-haul domestic markets (Oregon, Washington, Texas, Utah, Colorado)

4. Explore new international markets (Mexico)
Domestic Market Overview
On average, approximately 60% of visitors traveling to Twentynine Palms are from California, namely from the metropolis cities on Los Angeles, San Diego, San Francisco, and from within the San Bernardino and Orange counties. Other steady, year-round domestic markets are Washington, Oregon, Nevada, Arizona, Texas, Illinois, New York, Massachusetts.

North American Market Overview
The majority of visitors from the North American region travel to Twentynine Palms and the desert region from Canada, with seasonal but traditionally steady visitation by travelers from the country’s western provinces such as British Columbia and Alberta, as well as the eastern province of Ontario.

International Market Overview
While still being impacted by the COVID-19 pandemic, Twentynine Palms traditionally welcomes international visitors from France, Germany, UK, Spain, Italy, Australia, Switzerland, Denmark, Sweden, China, Japan, and India. International visitation is strongest during the summer months, specifically in the months of July and August.

Accessibility by air travel:

1. Palm Spring International Airport (1 hour)

2. Ontario International Airport (2.5 hours)

3. John Wayne Airport Orange County (2.5 hours)

4. Los Angeles International Airport (3 hours)

5. San Diego International Airport (3.25 hours)
Millennial Market
For marketing travel and tourism in Twentynine Palms, it is important to understand the needs of this growing market. Millennial travelers are looking for unique and authentic experiences and to immersing themselves in the destination so that they feel like more like a local than a tourist. Since the millennial generation does the majority of trip planning online, social media content plays an influential role in how millennials decide their travel plans which emphasizes the importance for Visit 29 Palms to develop and execute effective social media campaigns.

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12 Branding and Positioning
A key strategy is branding, with the City of Twentynine Palms using several authentic themes that relate to this destination, such as a desert oasis, a weekend getaway, a desert wilderness experience, a health and fitness space, a place to unwind and relax, a city that cares about its people and planet. Diverse marketing programs need to be employed using several themes to promote the city.

The Visit 29 Palms brand should create a broad theme, that Visit 29 Palms is a rural outdoor desert adventure, in a Joshua Tree National Park gateway community, a unique desert outpost, for a great wilderness experience in the Mojave Desert. It offers wide-open spaces, dark night skies, unique lodging and accommodations, for activities such as bird watching, biking, rock climbing, hiking, photography, stargazing, and relaxation in harmony with the Mojave Desert.

The city as a brand also has unique history; it supports and embraces the home of the largest Marine Corps training base in the world and honors the military families that were pioneers of Twentynine Palms. The cultural history embraces the Indian tribes that were the first inhabitants of the city and many pioneering families that homesteaded the area.

Partnerships
City of Twentynine Palms: A key partnership for ensuring the success of the TBID is the primary relationship between the City of Twentynine Palms, its council members and administrative staff, and the TBID members, TBID Advisory Board and staff. Destination marketing efforts should be aligned with and supportive of the goals and objectives of the city, and both entities should collaborate to create a strong visitor-friendly experience in the destination.

Twentynine Palms Marine Base: Working together with MCCS and the Marine Corps base to assist Marines relocating to Twentynine Palms, especially during their season in June-August.

The military has active Welcome Aboard and relocation programs, and city and TBID marketing should utilize digital and print media to advertise events, attractions, lodging, and restaurants to bring them into the city.

Hospitality Businesses: Marketing efforts throughout the year need to be fairly distributed to support all products and services, and marketing campaigns need to have an inclusive element. A key strategic goal for the Visit 29 Palms TBID will be the continued development and expansion of a partnership program that will allow local businesses, restaurants, shops, and attractions to gain more exposure through the Visit 29 Palms marketing campaigns throughout the year. This is a key step in destination development and provide the TBID with an additional income stream throughout the year to support the tourism marketing efforts.

Travel and Tourism Industry Partners: Through building and maintaining relationships with key travel and tourism partners such as Visit California, Brand USA, Greater Palm Springs CVB, Visit San Bernardino County and Discover Inland Empire, Visit 29 Palms can leverage all available partnership opportunities, including those relating to media and PR support and outreach and promotion at both travel trade and travel consumer events.

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13 Sustainability
Increase consumer awareness of environmentally friendly businesses in the City of Twentynine Palms. “The Natural Marketing Institute discovered that 58 percent of consumers consider a company’s impact on the environment in considering where to purchase goods and services, and are more likely to purchase from companies that practice sustainable habits. That translates into a client base of 68 million Americans who are favorably predisposed to companies showing positive track records in personal, social, and environmental values. The Cause Marketing Forum reports that consumers also favor companies that actively support their communities: businesses do well by doing good.” [News and Best Practices for Commercial & Industrial Environmental Professionals, https://www.environmentalleader.com/2016/03/6-benefits-of-becoming-a-sustainable-business/]

A destination that is renowned for sustainability has a competitive advantage, for example:
“The City of Twentynine Palms supports and protects its people and planet and profits.” For example: “Our National Park (Joshua Tree National Park) protects fauna, flora, land development, endangered species, and dark night skies.” “Our Hospitality Industry together with the city promotes recycling, water conservation, helping the local community by providing jobs for local residents and supporting organizations, such as the local artists of the region and the military troops that serve the U.S., and preserving the dark night sky by fostering good lighting practices.”
During the 2018/2019 partial government shutdown the Twentynine Palms Tourism Business Improvement District spearheaded community volunteer efforts for Joshua Tree National Park in Twentynine Palms, kicking off the efforts with a $200 donation for cleaning supplies.

The 29 Palms Visitor Center was a designated donation off location and coordinated more than 250 hours of volunteer support during the 35-day shutdown. Efforts were made to maintain the cleanliness of bathrooms and trailheads, and volunteers also assisted visitors in the park, sharing maps and park guides, and general information.

Goals: Increase recognition of leading environmentally friendly tourism businesses that support and encourage “green business in hospitality.” Encourage initiatives to reduce water consumption, especially by lodging and restaurants. Promote recycling and reduction in the use of plastic straws and single use plastics. Promote sustainable business travel products and be a responsible host; this promotes voluntary integration of environmental and social good practices in the hospitality business operations. Help educate and encourage local businesses to practice responsible lighting practices to reduce light pollution and help protect the dark desert sky.

Reduce the tourism industry’s carbon footprint.
• Encourage more bicycle lanes within the city. Shift towards the use of more environmentally friendly forms of transportation for tourism (buses, bicycles, foot and Ubers) both to and within tourist destinations.
• Work with relevant tourism agencies to identify ways to improve sustainable practices in tourism locations and visitor venues.
• Develop partnerships such as Mojave Desert Land Trust and Joshua Tree National Park Association.
• Minimize the production of waste, reduce the use of plastic, promote recycling, and assist the tourism industry to adapt to climate change.

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14 Joshua Tree National Park sustainability opportunities:
• Explore Responsibly (www.nps.gov/jotr/planyourvisit/exploreresponsibly.htm) This is an important campaign for Visit 29 Palms to support. As the number of people traveling through the national park continues to grow, so do the potential risks, dangers, and damage to the natural resources in the park. • Ranger Programs (www.nps.gov/jotr/planyourvisit/programs.htm) These educational programs offer a great opportunity for visitors to learn more about how humans, wildlife, and vegetation have adapted to survive in the desert, and geologic forces have shaped this arid land.
• Every Kid in a Park (www.everykidinapark.gov) The National Park Service offers every 4th grader a free annual park pass, and the city should help promote this opportunity and encourage visiting families to experience the magic that is Joshua Tree National Park. This program runs annually and is available to all children across the country.

Leave No Trace Center for Outdoor Ethics (LNT) (www.lnt.org) Visit 29 Palms became a Leave No Trace Community Partner in April 2019, with a commitment to help educate visitors on Leave No Trace skills and ethics. The Leave No Trace Center for Outdoor Ethics protects the outdoors by teaching and inspiring people to enjoy it responsibly. The Center accomplishes this mission by delivering cutting-edge education and research to millions of people every year.

Leave No Trace Seven Principles:

1. Plan Ahead and Prepare

2. Travel and Camp on Durable Surfaces

3. Dispose of Waste Properly

4. Leave What You Find

5. Minimize Campfire Impacts

6. Respect Wildlife

7. Be Considerate of Other Visitors
© 1999 by the Leave No Trace Center for Outdoor Ethics: www.LNT.org International Dark Sky Association (IDA) www.darksky.org • Support the goals of the International Dark-Sky Association (IDA), a 501(c)(3) organization founded in 1988, dedicated to help stop light pollution and protect the night skies for present and future generations. Joshua Tree National Park received International Dark Sky Park silver designation in August 2017, and the city and Visit 29 Palms tourism organization should take every effort possible to help protect this designation.

Mojave Desert Land Trust (MDLT) www.mdlt.org
• Support the Mojave Desert Land Trust, a non-profit organization founded in 2006 in Joshua Tree, which has been recognized for its responsible governing and outstanding achievements in land preservation. Visit 29 Palms should support MDLT’s mission to protect the Mojave Desert ecosystem and its scenic and cultural resources.

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15 Joshua Tree National Park Association/Desert Institute www.joshuatree.org • Established in 1962 as Joshua Tree National Park’s primary non-profit, the Joshua Tree National Park Association and its Desert Institute branch support the park’s programming goals in education, interpretation, scientific and historic research and activities, thus supporting JTNPA allows Visit 29 Palms to also support Joshua Tree National Park.

Marketing Programs
Digital Media Marketing – Website
Remaining one of the TBID’s most powerful marketing tool it is critical that the tourism website continue to evolve and expand, with attention to monthly maintenance and content development. A key priority for the TBID’s 2022-23 year will be website development and transitioning to a video-based web format.

Ongoing Strategies:
• Establish and track key performance indicators and benchmarks for website performance for Visit29.org, with a quarterly reporting schedule • Study demographic reports to understand where users are coming from and what they are most interested in.
• Update and refresh website content on a seasonal basis. • Develop creative social media campaigns to help drive traffic to Visit29.org • Monitor the search feature on the website to better understand what type of content and information users are looking for.
• Monitor page reports in Google Analytics to measure, track, and understand what type of content and information on the website is most/least engaging • Maintain an active blog where relevant and seasonal content is published monthly to help drive traffic, improve SEO, and build community and visitor engagement.

Expanded content to support MCAGCC
• Highlight military special events and special offers on attractions/events. • Provide information on gate access/visitor center.
• Fun facts and trivia about the base.
• Links to official MCAGCC resources and community groups/resources.

Partner Portal
• TBID meeting agenda and quarterly/annual reports and presentations. • Partnership program benefits and opportunities.
• Self-service access to event calendars.
• Access to media kits and marketing collateral.

Key Areas of Content Development:

Plan Your Trip / Trip Planner – www.visit29.org/trip-planner/ • Develop seasonal and themed travel itineraries, expand maps, directions, and information on transportation and regional airports.

Explore – www.visit29.org/explore/

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16 • Expand information and resources for planning visits to the national parks, monuments, and preserves in the Mojave Desert, with increased focus on responsible recreation.

Lodging - www.visit29.org/lodging/
• Continue to improve overall design and layout of lodging landing page; update images and calls to action on a seasonal rotation
Restaurants, Shops, and Attractions - www.visit29.org/restaurants/ www.visit29.org/attractions www.visit29.org/shops/
• Continue to improve overall design and layout of business listings in the restaurants, shops, and attractions categories.

Search Engine Marketing
To continue to increase visibility in online search results and drive targeted traffic to Visit29.org, monthly paid search campaigns will remain a key digital marketing program for the TBID’s 2021-2022 year. Through strategic keyword targeting, the Visit 29 Palms TBID can ensure it reaches the right audience at the right time and continuously aim to be in the top few search results for related searches. Search engine marketing efforts with Google Ads have played a tremendous role in increasing visibility and traffic to Visit29.org and currently accounts for driving nearly 28% of all site traffic. Paid search campaigns will continue to be themed by season, and closely tracked and adjusted to ensure best results.

Digital Display
As a key digital marketing program to help increase reach and awareness for Twentynine Palms as a tourist destination, digital display ads will continue to be executed monthly across the Google Display Network. This network includes Google’s own sites such as Gmail and YouTube, and reaches 90% of Internet users worldwide, across millions of websites, news pages, and blogs.

Social Media Marketing
Travelers want to visualize potential new experiences. How will it make them feel? What photos will they have to share with friends and family afterwards? To stand out in the tourism industry and inspire travelers to book over competitors, social media will be a key strategic marketing tool for experiential storytelling and promotion for the Visit 29 Palms TBID.

The Visit 29 Palms TBID will continue to utilize Facebook, Instagram, Twitter, and YouTube to share creative and engaging content, with a strategic goal of increasing the total number of social media impressions and reach by 10% in 2022-2023. Strategically, Visit 29 Palms will utilize its social media channels to build awareness and engagement, drive lead generation and outbound link clicks to business partners, and nurture relationships with partner organizations and new and returning visitor's.

FACEBOOK
As the top social media platform with a wide demographic reach, a diverse global audience, and a promotional avenue for small businesses, Facebook connects and

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17 promotes users/businesses on multiple levels—it is an all-encompassing, globally used, proven and trusted media outlet with over 2.7 billion monthly users.

Facebook Opportunities for @Visit29Palms

1. Continue to utilize Facebook ads to effective reach and engage with targeted audiences and to grow channel following.

2. Increase organic engagement through additional use of video and user-generated content.

3. Plan quarterly contests/giveaways to increase engagement and grow audience organically.

INSTAGRAM
With over 1 billion active monthly users, Instagram is one of the most powerful social media platforms for the travel and tourism industry, with many travel consumers now factoring in how “Instagrammable” a travel destination or travel experience is before making decisions.

With the platform’s incorporation of hashtags, Instagram plays a powerful role in discovery for travel destinations and with a single click, connects users to an extraordinary image gallery of both user-generated and branded visual content.

Key Instagram Opportunities for @Visit29Palms

1. Utilize Instagram ads and strategic hashtags to build awareness and increase engagement with targeted audiences.

2. Prioritize video content and creative, branded use of Stories to increase following and engagement and leverage user-generated content as much as possible.

3. Explore in-app/API advertising options, sell Visit 29 Palms merchandise (when applicable) with “Shoppable" posts.

TWITTER
Twitter is known as the real-time, public microblogging network where news breaks first, and it is popular for its brevity in characteristic 140-character limit and unfiltered feed. Currently, there are more than 330 million active monthly users on Twitter, making it one of the biggest social networks worldwide.

Key Twitter Opportunities for @Visit29Palms:

1. Travel and tourism related Twitter chats can offer great opportunities for TBID organizations to engage with new travel consumers and efficiently create interest and excitement for the destination and should be part of the TBID’s 2021-2022 strategy.

2. Utilize more video-based content to increase engagement and growth of Twitter followers and consider incorporating Twitter’s ads throughout the year to boost content.

3. Utilize branded hashtags to build visibility and awareness for Twentynine Palms and its tourist amenities and leverage user-generated content as much as possible.

YouTube
YouTube is now the second largest search engine and plays a critical role in discovery for travel destinations. This powerful video-based platform is a great way to share information, education, and entertainment, particularly for the travel and tourism industry. For today’s travel consumers, online travel videos play an important role in helping travelers choose

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18 their travel destinations and YouTube offers Visit 29 Palms a great opportunity to reach younger demographics and showcase the unique experiences that Twentynine Palms has to offer.

Key YouTube Opportunities for Visit 29 Palms:

1. With an already established YouTube channel, Visit 29 Palms must continue to create and publish original and engaging branded video content to promote the destination.

2. By utilizing YouTube’s in-platform paid advertising opportunities, Visit 29 Palms can effectively reach targeted audiences with its branded video content.

3. With website optimization and YouTube page optimization going hand-in-hand, increased attention and investment in Visit 29 Palms’ YouTube channel will also benefit Visit29.org by increasing visibility and driving new traffic.

Email Marketing
Visit 29 Palms will prioritize e-newsletter marketing programs to engage travel consumers, travel professionals, travel writers and bloggers, and invite visitors to Visit 29 Palms. A strategic goal will be to increase e-news subscribers by 15% over the course of the 2021- 2022 fiscal year and implement pop-up e-news tools on the Visit29.org website.

Visit 29 Palms currently uses a Constant Contact email-marketing program, with a base of 2,000+ leads from subscribers through Visit29.org, events, travel shows, and previous campaigns through Sunset magazine and California Road Trips. With new branding established, the Visit 29 Palms TBID will produce monthly emails, promoting weekend getaways, special events, and spotlights on attractions. Visit 29 Palms will also launch its partner email series, sending quarterly updates to all stakeholders and tourism partners.

Bloggers and Influencers
Working with bloggers and digital influencers is a key marketing strategy for building destination awareness and engaging with target markets. In many cases, for the price of a free night’s lodging or a meal or participation in or support of a FAM tour, earned media in the form of photos and travel articles or blogs by travel writers and bloggers can circulate nationally or internationally for months, if not years. As a strategic goal for 2022-2023, Visit 29 Palms will look to host one blogger/influence per quarter.

Broadcast & Out of Home Media
Broadcast media marketing programs for 2022-2023 will primarily focus on digital billboard advertising and Internet radio campaigns. Visit 29 Palms will continue its ongoing campaigns at Palm Springs International Airport and will look to expand efforts at Ontario International Airport and explore opportunities at the Tijuana Airport/CBX border crossing.

Twentynine Palms Visitor Center
The Twentynine Palms Tourism Business Improvement District will continue to operate the City’s Visitor Center and will continue to work in partnership with the Public Arts Advisory Committee (PAAC) to host the quarterly Art in Public Places exhibitions. The Visitor Center provides a variety of vital visitor resources for out-of-town guests, including maps and

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19 brochures, displays highlighting the city’s history and culture, and information on upcoming events.

Administration
Tourism Business Improvement District Advisory Board
The 5-member TBID Advisor Board must consist of owners and operators of lodging properties in the city and must have balanced representation from all segments of the city’s market, including large national brand hotels, independent hotels/motels, and vacation home rentals. The Advisory Board is appointed by City Council and has an elected Chair, and Vice Chair.

Subcommittees
Subcommittees made up of no more than two Advisory Board members can be formed to help support special projects and initiatives. Subcommittees have previously been created to support the TBID’s annual meeting, and the TBID’s marketing budget and plan development. The TBID had identified the need to develop additional subcommittees in 2022-2023 to assist with event and partner program development.

Staff
Reporting directly to the City Manager and TBID Advisory Board, the TBID’s Director of Marketing is responsible for day-to-day marketing activities and the execution of the annual marketing plan and budget. The TBID’s Director of Marketing also oversees and manages all contract services as well as the daily operations of the City’s Visitor Center and its staff.

Finance
TBID tax revenue generated by the self-assessed 1.5% tourism tax is collected and held by the finance department at the City of Twentynine Palms who assists with all aspects of financial reporting for the Visit 29 Palms Tourism Business Improvement District.

Contract Services
In support the TBID’s execution of its strategic marketing goals and objectives, contract services will be utilized in the 2022-2023 fiscal year. These services will include support in video/content development, social media management, and website development. Firms or individuals hired to provide contract services for the Visit 29 Palms TBID report to and work directly with the TBID’s Director of Marketing.

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TBID REVENUE BUDGET
2021-22 2021-22 2021-22 2021-22 2022-23
Approved Budget YTD Actuals Mid-Year Transfers Revised Budget Proposed Budget 4125 REVENUE: Tourism Assessment Fee 1.5% $ 265,000.00 $ 197,635.00 $ 197,635.00 $ 265,000.00 $ 285,000.00 4150 REVENUE: Income from Merchandise for Resale $ 500.00 $ 1,881.59 $ 1,881.59 $ 500.00 $ 500.00 4245 INTEREST: $ 900.00 $ 687.32 $ 687.32 $ 900.00 $ 500.00 REVENUE: Partnership Program $ 3,500.00 $ 300.00 $ 300.00 $ 3,500.00 $ 3,500.00 Total Revenue: $ 269,900.00 $ 200,503.91 $ 200,503.91 $ 269,900.00 $ 289,500.00

TBID EXPENDITURES
5110 Marketing Director Salary $ 74,000.00 $ 54,281.60 $ 7,707.20 $ 81,707.20 $ 87,184.00 5120 Visitor Center Assistant $ 6,000.00 $ 10,690.89 $ 9,223.39 $ 15,223.39 $ 19,500.00 5250 Health Benefits $ 12,316.00 $ 8,738.37 $ 890.45 $ 13,206.45 $ 12,000.00 5251 Retirement Benefits $ 5,478.00 $ 4,123.05 $ 702.96 $ 6,180.96 $ 5,000.00 5252 Workers Comp $ 3,542.00 $ 2,297.07 $ - $ 3,542.00 $ 4,000.00 5254 Unemployment $ 305.00 $ - $ - $ 305.00 $ 305.00
6241 OFFICE SUPPLIES $ 1,200.00 $ 1,290.47 $ 500.00 $ 1,700.00 $ 2,500.00 6244 MISCELLANEOUS $ 5,000.00 $ 2,697.50 $ - $ 5,000.00 $ 5,000.00 6245 CONTINGENCY $ 10,000.00 $ - $ - $ 10,000.00 $ 10,000.00 6251 TRAVEL & ENTERTAINMENT $ - $ 116.48 $ 116.48 $ 116.48 $ 1,000.00 6291 VISITOR CENTER BUILDING MAINTENANCE & OPERATIO $ 600.00 $ 146.33 $ - $ 600.00 $ - 6343 VIDEO PRODUCTION $ 24,000.00 $ 9,000.00 $ - $ 24,000.00 $ 16,000.00 6344 BROADCAST MEDIA $ 13,000.00 $ 10,716.00 $ 2,800.00 $ 15,800.00 $ 24,000.00 6345 REGIONAL PRINT ADS $ - $ 1,500.00 $ 1,500.00 $ 1,500.00 $ - 6346 TOURISM PRINT ADS $ - $ 1,200.00 $ 1,200.00 $ 1,200.00 $ - 6347 TRADE CONVENTIONS, MEMBERSHIPS & TRAVEL EXPENS $ 800.00 $ 100.00 $ - $ 800.00 $ 800.00 6353 CONTRACT SERVICES $ 10,000.00 - $ - $ 10,000.00 $ - 6356 INTERNET MARKETING & WEBSITE $ 50,680.00 $ 21,143.71 $ - $ 50,680.00 $ 78,250.00 6371 SPONSORSHIP/COMMUNITY EVENTS $ 20,000.00 $ 15,494.44 $ - $ 20,000.00 $ 10,000.00 6518 MARKETING EQUIPMENT $ - $ - $ - $ - $ -
6360 SPECIAL PROJECTS $ 30,000.00 $ - $ (24,640.48) $ 5,359.52 $ 10,000.00 $ 266,921.00 $ 143,535.91 $ 266,921.00 $ 285,539.00
Total Revenue $ 269,900.00 $ 269,900.00 $ 289,500.00
Total Expenses $ 266,921.00 $ 266,921.00 $ 285,539.00
Surplus/Deficit $ 2,979.00 $ 2,979.00 $ 3,961.00
Approved 7/26/21 As of May 31, 2022 Approved 6/16/22 Approved 6/16/22 Drafted 8/5/22

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Appendix
Assess Businesses in Visit 29 Palms TBID District
Property Name
9 Palms Inn 73193 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 29 Palms Inn 73950 INN AVE TWENTYNINE PALMS CA 92277
America's Best Value Inn 71829 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 Campbell House 74744 JOE DAVIS DRIVE TWENTYNINE PALMS CA 92277 El Rancho Dolores 73352 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 Fairfield Inn & Suites 6333 ENCELIA AVE TWENTYNINE PALMS CA 92277 Harmony Motel 71161 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 Holiday Inn Express & Suites 72535 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 Motel 6 72562 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 Oasis Inn & Suites 71809 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 Ramsey 29 73842 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 Sunnyvale Garden Suites 73843 SUNNYVALE DRIVE TWENTYNINE PALMS CA 92277 SureStay 71487 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 TwentyNine Palms RV Resort 4949 DESERT KNOLL AVE TWENTYNINE PALMS CA 92277 License Number
VHR001 73452 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277
VHR002 74223 JOE DAVIS RD TWENTYNINE PALMS CA 92277
VHR004 70677 COTTONWOOD DR TWENTYNINE PALMS CA 92277
VHR007 5960 SUNRISE RD TWENTYNINE PALMS CA 92277
VHR008 6646 NATIONAL PARK DR TWENTYNINE PALMS CA 92277
VHR013 72815 CACTUS DR TWENTYNINE PALMS CA 92277
VHR015 71428 SAMARKAND DR TWENTYNINE PALMS CA 92277
VHR016 73817 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR017 73871 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR019 70370 BASELINE RD TWENTYNINE PALMS CA 92277
VHR022 6612 INDIAN COVE RD TWENTYNINE PALMS CA 92277
VHR024 74784 FOOTHILL DR TWENTYNINE PALMS CA 92277
VHR025 6600 INDIAN COVE RD TWENTYNINE PALMS CA 92277
VHR026 6371 NOELS KNOLL RD TWENTYNINE PALMS CA 92277
VHR027 6783 ALPINE AVE TWENTYNINE PALMS CA 92277
VHR028 74925 ALTA LOMA TWENTYNINE PALMS CA 92277
VHR029 67939 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR032 6837 ARABY AVE TWENTYNINE PALMS CA 92277
VHR033 74615 ALTA LOMA DR TWENTYNINE PALMS CA 92277
VHR034 6791 IVANPAH TWENTYNINE PALMS CA 92277
VHR035 74611 SERRANO DR TWENTYNINE PALMS CA 92277
VHR036 71524 SAMARKIND DR TWENTYNINE PALMS CA 92277
VHR037 74576 OLD DALE RD #A TWENTYNINE PALMS CA 92277
VHR038 74576 OLD DALE RD #B TWENTYNINE PALMS CA 92277
VHR039 6039 DAISY AVE TWENTYNINE PALMS CA 92277
VHR042 74375 COTTONWOOD DR TWENTYNINE PALMS CA 92277
VHR043 75127 MAYFAIR DR TWENT TWENTYNINE PALMS CA 92277 VHR046 71544 CACTUS TWENTYNINE PALMS CA 92277
VHR051 7758 NORTHSTAR AVE TWENTYNINE PALMS CA 92277
Rental Address
Short-Term Vacation Rentals
As of 8/5/22
Property Address
Hotels, Motels, RV Resort
As of 8/5/22

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VHR052 73225 ADOBE CIR TWENTYNINE PALMS CA 92277
VHR053 7005 MANZANITA AVE TWENTYNINE PALMS CA 92277
VHR054 5662 SKYVIEW LN TWENTYNINE PALMS CA 92277
VHR055 67979 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR056 5605 OASIS AVE TWENTYNINE PALMS CA 92277
VHR057 6600 SPLIT ROCK TWENTYNINE PALMS CA 92277
VHR059 74460 CACTUS DR TWENTYNINE PALMS CA 92277
VHR060 6594 ROSE ELLEN AVE TWENTYNINE PALMS CA 92277
VHR061 6662 MESQUITE AVE TWENTYNINE PALMS CA 92277
VHR062 7545 SAHARA AVE TWENTYNINE PALMS CA 92277
VHR063 6572 BULLION AVE TWENTYNINE PALMS CA 92277
VHR065 7516 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR066 7516 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR068 6888 KERN BLVD TWENTYNINE PALMS CA 92277
VHR069 6749 SHERMAN RD TWENTYNINE PALMS CA 92277
VHR072 69274 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR073 67966 WHITMORE TWENTYNINE PALMS CA 92277
VHR074 6627 SPLIT ROCK AVE TWENTYNINE PALMS CA 92277
VHR075 73414 DIDSBURY DR TWENTYNINE PALMS CA 92277
VHR076 6856 SHERMAN RD TWENTYNINE PALMS CA 92277
VHR077 74804 WELLOCK RD TWENTYNINE PALMS CA 92277
VHR080 71778 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277
VHR081 6634 QUAIL SPRING AVE TWENTYNINE PALMS CA 92277
VHR082 5971 MARIPOSA AVE ATTN: TWENTYNINE PALMS CA 92277 VHR083 6244 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR084 6553 VIA ALLEGRA TWENTYNINE PALMS CA 92277
VHR085 6553 VIA ALLEGRA TWENTYNINE PALMS CA 92277
VHR086 6705 OCOTILLO TWENTYNINE PALMS CA 92277
VHR087 6388 W COURT WAY TWENTYNINE PALMS CA 92277
VHR088 5742 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR089 7391 SHERMAN HOYT TWENTYNINE PALMS CA 92277
VHR090 74006 GORGONIO DR TWENTYNINE PALMS CA 92277
VHR100 69023 ALTA LOMA DR TWENTYNINE PALMS CA 92277
VHR101 6784 PINE SPRING AVE TWENTYNINE PALMS CA 92277
VHR102 74768 SUNSET DR TWENTYNINE PALMS CA 92277
VHR103 74835 ALTA LOMA DR TORON TWENTYNINE PALMS CA 92277 VHR104 73463 DIDSBURY RD TWENTYNINE PALMS CA 92277
VHR105 6009 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR106 74884 SERRANO PARK DR TWENTYNINE PALMS CA 92277
VHR107 7487 PERSIA AVE APT 5 TWENTYNINE PALMS CA 92277
VHR108 5812 PRIMROSE LN TWENTYNINE PALMS CA 92277
VHR109 74825 ALTA LOMA DR TWENTYNINE PALMS CA 92277
VHR110 6905 PETERSON RD TWENTYNINE PALMS CA 92277
VHR112 73934 CASITA DR TWENTYNINE PALMS CA 92277
VHR113 7273 Shoshone Valley RD TWENTYNINE PALMS CA 92277 VHR115 70595 FOOTHILL DR TWENTYNINE PALMS CA 92277
VHR116 5868 MARIPOSA AVE TWENTYNINE PALMS CA 92277
VHR117 71915 SAMARKAND DR TWENTYNINE PALMS CA 92277
VHR118 72935 Siesta DR TWENTYNINE PALMS CA 92277
VHR119 5394 MARISPOSA AVE TWENTYNINE PALMS CA 92277
VHR121 6579 MISSION TWENTYNINE PALMS CA 92277
VHR122 8989 UTAH TRL TWENTYNINE PALMS CA 92277
VHR123 74677 HILL VIEW RD TWENTYNINE PALMS CA 92277
VHR124 3370 UTAH TRL TWENTYNINE PALMS CA 92277

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VHR125 73384 SULLIVAN TWENTYNINE PALMS CA 92277
VHR126 73384 SULLIVAN TWENTYNINE PALMS CA 92277
VHR127 5960 ROSE ELLEN AVE TWENTYNINE PALMS CA 92277
VHR128 74704 MORNING DR TWENTYNINE PALMS CA 92277
VHR131 74044 COTTONWOOD TWENTYNINE PALMS CA 92277
VHR132 5966 MORONGO RD TWENTYNINE PALMS CA 92277
VHR134 7026 DATURA AVE TWENTYNINE PALMS CA 92277
VHR135 71358 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR136 6438 SUNRISE RD TWENTYNINE PALMS CA 92277
VHR137 6405 TAMARISK ST TWENTYNINE PALMS CA 92277
VHR138 76076 SUNRISE DR TWENTYNINE PALMS CA 92277
VHR139 73855 WHITE SANDS DR TWENTYNINE PALMS CA 92277
VHR140 6373 NOELS KNOLL RD TWENTYNINE PALMS CA 92277
VHR141 73829 S SLOPE DR TWENTYNINE PALMS CA 92277
VHR142 6577 DESERT QUEEN AVE TWENTYNINE PALMS CA 92277
VHR143 6968 ROBERTS AVE TWENTYNINE PALMS CA 92277
VHR144 72133 EL PASEO DR TWENTYNINE PALMS CA 92277
VHR145 73245 JOSHUA DR TWENTYNINE PALMS CA 92277
VHR146 6380 YUCCA AVE TWENTYNINE PALMS CA 92277
VHR147 6837 MUNTZ RD TWENTYNINE PALMS CA 92277
VHR148 6463 MESQUITE AVE TWENTYNINE PALMS CA 92277
VHR150 5868 MARIPOSA (Main House) AVE TWENTYNINE PALMS CA 92277 VHR151 74563 ALTA LOMA DR TWENTYNINE PALMS CA 92277
VHR152 73767 SERRANO DR TWENTYNINE PALMS CA 92277
VHR153 5747 MARINE AVE TWENTYNINE PALMS CA 92277
VHR154 73434 DESERT TRL TWENTYNINE PALMS CA 92277
VHR156 71554 SAMARKAND DR TWENTYNINE PALMS CA 92277
VHR157 7112 INDIAN COVE RD TWENTYNINE PALMS CA 92277
VHR158 6273 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR160 73397 MANANA DR TWENTYNINE PALMS CA 92277
VHR161 73779 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR162 6566 EL REY AVE TWENTYNINE PALMS CA 92277
VHR163 6731 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR164 6670 IVANPAH TWENTYNINE PALMS CA 92277
VHR165 6616 EL REY AVE TWENTYNINE PALMS CA 92277
VHR166 6688 OASIS AVE TWENTYNINE PALMS CA 92277
VHR167 15030 VENTURA BLVD STE 305 TWENTYNINE PALMS CA 92277 VHR168 73010 MANANA DR TWENTYNINE PALMS CA 92277
VHR169 74056 CASITA DR TWENTYNINE PALMS CA 92277
VHR170 6817 INDIAN COVE RD TWENTYNINE PALMS CA 92277
VHR171 6445 TAMARISK AVE TWENTYNINE PALMS CA 92277
VHR173 74690 SERRANO DR TWENTYNINE PALMS CA 92277
VHR174 6244 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR175 6673 TAMARISK AVE TWENTYNINE PALMS CA 92277
VHR176 73778 SIESTA DR TWENTYNINE PALMS CA 92277
VHR177 72994 HOMESTEAD DR TWENTYNINE PALMS CA 92277
VHR180 6350 ATHOL AVE TWENTYNINE PALMS CA 92277
VHR181 9160 COWAN RD TWENTYNINE PALMS CA 92277
VHR182 6635 MORONGO RD TWENTYNINE PALMS CA 92277
VHR183 68054 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR184 68927 FOOTHILLDR TWENTYNINE PALMS CA 92277
VHR185 69301 COTTONWOOD DR TWENTYNINE PALMS CA 92277
VHR186 6643 INDIAN COVE RD TWENTYNINE PALMS CA 92277
VHR187 6721 Desert Quail DR TWENTYNINE PALMS CA 92277

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VHR188 6026 MORONGO RD TWENTYNINE PALMS CA 92277
VHR189 6251 ENCELIA AVE TWENTYNINE PALMS CA 92277
VHR190 6707 PALO VERDE AVE TWENTYNINE PALMS CA 92277
VHR191 4694 HOOK TREERD TWENTYNINE PALMS CA 92277
VHR192 7775 SAHARA AVE TWENTYNINE PALMS CA 92277
VHR193 74350 NATIONAL PARK DR TWENTYNINE PALMS CA 92277 VHR194 73145 TWENTYNINE PALMS HWY, A TWENTYNINE PALMS CA 92277 VHR195 73145 TWENTYNINE PALMS HWY, B TWENTYNINE PALMS CA 92277 VHR196 5655 ENCELIA DR TWENTYNINE PALMS CA 92277
VHR197 72589 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR198 74026 GORGONIO DR TWENTYNINE PALMS CA 92277
VHR199 5580 PALO VERDE AVE TWENTYNINE PALMS CA 92277
VHR200 6274 BAILEYA AVE TWENTYNINE PALMS CA 92277
VHR203 72838 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR204 74725 SERRANO DR TWENTYNINE PALMS CA 92277
VHR206 72654 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277
VHR208 75051 SADDLEHORN RD TWENTYNINE PALMS CA 92277
VHR209 6764 ESTRELLA AVE TWENTYNINE PALMS CA 92277
VHR210 6976 SHERMAN RD TWENTYNINE PALMS CA 92277
VHR211 6025 DAISY AVE TWENTYNINE PALMS CA 92277
VHR212 72208 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277
VHR213 7168 INDIAN COVE TWENTYNINE PALMS CA 92277
VHR215 71604 SUNNYVALE COURT TWENTYNINE PALMS CA 92277
VHR216 73398 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR217 70829 SUNNYSLOPE DR #1 (A) TWENTYNINE PALMS CA 92277 VHR218 70829 SUNNYSLOPE DR #2 (B) TWENTYNINE PALMS CA 92277 VHR219 71972 EL PASEAO DR TWENTYNINE PALMS CA 92277
VHR221 6727 QUAIL SPRING AVE TWENTYNINE PALMS CA 92277
VHR222 7643 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR223 7095 QUAIL SPRING AVE TWENTYNINE PALMS CA 92277
VHR224 74030 PLAYA VISTA DR TWENTYNINE PALMS CA 92277
VHR225 6799 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR226 7073 MISSION AVE TWENTYNINE PALMS CA 92277
VHR227 6213 BAGLEY AVE TWENTYNINE PALMS CA 92277
VHR228 6074 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR229 6442 PALM VIEW AVE TWENTYNINE PALMS CA 92277
VHR230 6188 BAGLEY AVE TWENTYNINE PALMS CA 92277
VHR231 74354 COTTONWOOD DR TWENTYNINE PALMS CA 92277
VHR232 6974 49 PALMS AVE TWENTYNINE PALMS CA 92277
VHR233 5985 MORONGO RD TWENTYNINE PALMS CA 92277
VHR234 5535 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR236 6796 PINE SPRING AVE TWENTYNINE PALMS CA 92277
VHR239 7421 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR240 76677 EL PASEAO DR TWENTYNINE PALMS CA 92277
VHR241 7593 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR242 73314 SUN VALLEY DR TWENTYNINE PALMS CA 92277
VHR244 6106 BAILEYA AVE TWENTYNINE PALMS CA 92277
VHR245 73820 COTTONWOOD DR TWENTYNINE PALMS CA 92277
VHR246 75167 MAYFAIR DR TWENTYNINE PALMS CA 92277
VHR247 7755 UTAH TRL TWENTYNINE PALMS CA 92277
VHR248 6608 BULLION AVE TWENTYNINE PALMS CA 92277
VHR249 6161 CHIA AVE TWENTYNINE PALMS CA 92277
VHR250 6243 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR252 73755 SERRANO DR TWENTYNINE PALMS CA 92277

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VHR254 6649 PINE SPRING AVE TWENTYNINE PALMS CA 92277
VHR255 7685 UTAH TRL TWENTYNINE PALMS CA 92277
VHR256 7657 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR257 74825 TWILIGHT DR TWENTYNINE PALMS CA 92277
VHR258 6649 N STAR AVE TWENTYNINE PALMS CA 92277
VHR259 74160 PINON DR TWENTYNINE PALMS CA 92277
VHR260 74755 BASELINE RD TWENTYNINE PALMS CA 92277
VHR261 73362 OLD DALE AVE TWENTYNINE PALMS CA 92277
VHR262 72761 GRANITE AVE TWENTYNINE PALMS CA 92277
VHR263 6969 MANTONYA RD TWENTYNINE PALMS CA 92277
VHR264 7484700 TWENTYNINE PALMS HWY TWENTYNINE PALMS CA 92277 VHR265 7484700 TWENTYNINE PALMS HWY, Unit 2 TWENTYNINE PALMS CA 92277 VHR268 74388 ROCKY RD TWENTYNINE PALMS CA 92277
VHR270 72746 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR271 6769 MANZANITA AVE TWENTYNINE PALMS CA 92277
VHR272 74931 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR275 7078 ELM DR TWENTYNINE PALMS CA 92277
VHR277 6459 MESQUITE AVE TWENTYNINE PALMS CA 92277
VHR279 73478 OLD DALE RD TWENTYNINE PALMS CA 92277
VHR281 7191 UTAH TRAIL, Unit 3 TWENTYNINE PALMS CA 92277 VHR282 71620 JUANITA DR TWENTYNINE PALMS CA 92277
VHR283 68033 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR284 74430 STARLIGHT DR TWENTYNINE PALMS CA 92277
VHR285 75047 BASELINE RD TWENTYNINE PALMS CA 92277
VHR287 6428 W Court AVE TWENTYNINE PALMS CA 92277
VHR288 7678 SAHARA AVE TWENTYNINE PALMS CA 92277
VHR290 73029 MANANA DR TWENTYNINE PALMS CA 92277
VHR291 6691 EL RAY AVE TWENTYNINE PALMS CA 92277
VHR292 7654 N STAR AVE TWENTYNINE PALMS CA 92277
VHR294 72917 MANANA DR TWENTYNINE PALMS CA 92277
VHR295 68989 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR296 6778 SHERMAN RD TWENTYNINE PALMS CA 92277
VHR297 72166 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR298 71645 CACTUS DR TWENTYNINE PALMS CA 92277
VHR299 6633 DATURA AVE TWENTYNINE PALMS CA 92277
VHR300 5673 SKYVIEW LN TWENTYNINE PALMS CA 92277
VHR301 71235 EL PASEAO DR TWENTYNINE PALMS CA 92277
VHR302 72972 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR303 6427 OCTILLO TWENTYNINE PALMS CA 92277
VHR304 6169 DAISY AVE TWENTYNINE PALMS CA 92277
VHR305 5780 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR306 5418 ABRONIA AVE TWENTYNINE PALMS CA 92277
VHR307 74483 TWILIGHT DR TWENTYNINE PALMS CA 92277
VHR308 73542 JOSHUA DR TWENTYNINE PALMS CA 92277
VHR309 71350 SAMARKAND DR TWENTYNINE PALMS CA 92277
VHR310 73344 SUN VALLEY DR TWENTYNINE PALMS CA 92277
VHR311 72721 GRANITE AVE TWENTYNINE PALMS CA 92277
VHR312 6432 SMOKETREE AVE TWENTYNINE PALMS CA 92277
VHR313 7643 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR21-315 72667 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR21-316 5120 PEARL SPRING AVE TWENTYNINE PALMS CA 92277 VHR21-318 6672 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR21-319 6144 ABRONIA AVE TWENTYNINE PALMS CA 92277
VHR21-320 74603 BASELINE AVE TWENTYNINE PALMS CA 92277

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VHR21-321 70231 29 PALMS HWY TWENTYNINE PALMS CA 92277
VHR21-323 6996 DESERT QUAIL TWENTYNINE PALMS CA 92277
VHR21-324 68030 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277 VHR21-326 73633 DESERT TRAIL DR TWENTYNINE PALMS CA 92277 VHR21-327 74388 MARICOPA DR TWENTYNINE PALMS CA 92277
VHR21-329 5749 HALSEY AVE TWENTYNINE PALMS CA 92277
VHR21-330 71918 GORGONIO ST TWENTYNINE PALMS CA 92277
VHR21-331 6954 MAUDE ADAMS AVE TWENTYNINE PALMS CA 92277 VHR21-332 68253 BELLERUE RD TWENTYNINE PALMS CA 92277
VHR21-333 5717 SUNRISE RD TWENTYNINE PALMS CA 92277
VHR21-334 73250 INDIAN TRL TWENTYNINE PALMS CA 92277
VHR21-335 73028 MANANA DR TWENTYNINE PALMS CA 92277
VHR21-336 72964 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR21-337 6654 BERMUDA AVE TWENTYNINE PALMS CA 92277
VHR21-338 6636 INDIAN COVE RD TWENTYNINE PALMS CA 92277 VHR21-339 73467 DESERT DR TWENTYNINE PALMS CA 92277
VHR21-340 68227 BELLARUE RD TWENTYNINE PALMS CA 92277
VHR21-341 6564 PINE SPRINGS AVE TWENTYNINE PALMS CA 92277 VHR21-342 6933 49 PALMS RD TWENTYNINE PALMS CA 92277
VHR21-343 6634 STAR DUNE AVE TWENTYNINE PALMS CA 92277
VHR21-345 4671 MESQUITE SPRINGS RD TWENTYNINE PALMS CA 92277 VHR21-346 7518 MAUDE ADAMS AVE TWENTYNINE PALMS CA 92277 VHR21-347 70472 COTTONWOOD DR TWENTYNINE PALMS CA 92277 VHR21-348 68460 BELLARUE RD TWENTYNINE PALMS CA 92277
VHR21-349 72150 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR21-350 70138 SULLIVAN RD TWENTYNINE PALMS CA 92277
VHR21-351 6878 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR21-355 7393 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR21-357 72939 HOMESTEAD DR TWENTYNINE PALMS CA 92277
VHR21-361 6924 EL SOL AVE TWENTYNINE PALMS CA 92277
VHR21-362 73358 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR21-363 5422 ADOBE RD TWENTYNINE PALMS CA 92277
VHR21-364 73079 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR21-365 5911 ROSE ELLEN AVE TWENTYNINE PALMS CA 92277 VHR21-366 5760 LA BUENA TIERRA AVE TWENTYNINE PALMS CA 92277 VHR22-001 7445 SALADIN AVE TWENTYNINE PALMS CA 92277
VHR22-002 71522 SUNFLOWER DR TWENTYNINE PALMS CA 92277
VHR22-003 6671 IVANPAH AVE TWENTYNINE PALMS CA 92277
VHR22-004 71535 CACTUS DR TWENTYNINE PALMS CA 92277
VHR22-007 6440 CHOLLA AVE TWENTYNINE PALMS CA 92277
VHR22-008 7414 ARABY AVE TWENTYNINE PALMS CA 92277
VHR22-009 71658 CACTUS DR TWENTYNINE PALMS CA 92277
VHR22-010 74442 TWILIGHT AVE TWENTYNINE PALMS CA 92277
VHR22-011 6283 DAISY AVE TWENTYNINE PALMS CA 92277
VHR22-012 6673 PERSIA AVE TWENTYNINE PALMS CA 92277
VHR22-013 5845 CARODEAN RD TWENTYNINE PALMS CA 92277
VHR22-017 74667 SERRANO DR TWENTYNINE PALMS CA 92277
VHR22-018 6121 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR22-019 71966 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR22-020 7770 NORTH STAR AVE TWENTYNINE PALMS CA 92277 VHR22-021 5781 EASY ST TWENTYNINE PALMS CA 92277
VHR22-022 6591 DESERT QUEEN AVE TWENTYNINE PALMS CA 92277 VHR22-024 71817 SAMARKAND DR TWENTYNINE PALMS CA 92277
VHR22-028 6781 COPPER MOUNTAIN RD TWENTYNINE PALMS CA 92277

Page 136 of 163 ends

VHR314 6244 MOJAVE AVE TWENTYNINE PALMS CA 92277
VHR22-031 6317 EL REY AVE TWENTYNINE PALMS CA 92277
VHR22-033 5459 DAISY AVE TWENTYNINE PALMS CA 92277
VHR22-034 5556 DAISY AVE TWENTYNINE PALMS CA 92277
VHR22-035 5851 EASY ST TWENTYNINE PALMS CA 92277
VHR22-037 7546 SAHARA AVE TWENTYNINE PALMS CA 92277
VHR22-038 6054 LUPINE AVE TWENTYNINE PALMS CA 92277
VHR22-039 6332 CANYON RD TWENTYNINE PALMS CA 92277
VHR22-043 6575 BERMUDA TWENTYNINE PALMS CA 92277
VHR22-044 7790 BEDOUIN AVE TWENTYNINE PALMS CA 92277
VHR22-047 6136 CHIA AVE TWENTYNINE PALMS CA 92277
VHR22-048 7422 MAUDE ADAMS AVE TWENTYNINE PALMS CA 92277 VHR22-049 5774 PRIMROSE LN TWENTYNINE PALMS CA 92277
VHR22-050 72996 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR22-053 74677 MORNING DR TWENTYNINE PALMS CA 92277
VHR22-054 72418 SUN VALLEY DR TWENTYNINE PALMS CA 92277 VHR22-056 73414 DESERT DR TWENTYNINE PALMS CA 92277
VHR22-060 72616 2 MILE RD TWENTYNINE PALMS CA 92277
VHR22-062 7065 DATURA AVE TWENTYNINE PALMS CA 92277
VHR22-063 7410 SHERMAN HOYT AVE TWENTYNINE PALMS CA 92277 VHR22-064 5954 BAILEYA AVE TWENTYNINE PALMS CA 92277
VHR22-065 71598 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR22-067 73365 SUNNYVALE DR TWENTYNINE PALMS CA 92277
VHR22-068 7428 KELLOGG AVE TWENTYNINE PALMS CA 92277
VHR22-071 72017 SIESTA DR TWENTYNINE PALMS CA 92277
VHR22-074 6624 BERMUDA AVE TWENTYNINE PALMS CA 92277
VHR22-077 69829 TWO MILE RD TWENTYNINE PALMS CA 92277
VHR22-080 5653 PEARL SPRINGS AVE TWENTYNINE PALMS CA 92277 VHR22-082 73453 EL PASEO DR TWENTYNINE PALMS CA 92277
VHR22-084 72068 SUNNYSLOPE DR TWENTYNINE PALMS CA 92277 VHR22-085 6264 ABRONIA AVE TWENTYNINE PALMS CA 92277
VHR22-086 7332 BEDOUIN AVE TWENTYNINE PALMS CA 92277
VHR22-087 7338 PERSIA AVE TWENTYNINE PALMS CA 92277

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CITY OF TWENTYNINE PALMS

CITY COUNCIL RESOLUTION
NO. 22- __

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE

PALMS, CALIFORNIA, DECLARING THE INTENTION OF THE CITY COUNCIL

TO ESTABLISH THE TWENTYNINE PALMS TOURISM BUSINESS

IMPROVEMENT DISTRICT AND FIXING THE TIME AND PLACE OF A PUBLIC

HEARING
WHEREAS, the City desires to support its hotels/motels/vacation home rentals in forming a business improvement district in the City as a means to promote tourism; and WHEREAS, the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of the California Streets and Highway Code authorizes cities to establish business improvement areas for the purpose of promoting tourism; and WHEREAS, a business improvement district is expected to enhance tourism related businesses throughout the City of Twentynine Palms;
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Twentynine Palms as follows:

A) That the above recitations are true and correct and incorporated herein by reference.

B) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and to levy and collect assessments from all affected businesses listed in Exhibit A and described as all hotels/motels/vacation home rentals within the boundaries of the City of Twentynine Palms.

C) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and adopts the following findings:

Findings:
1) The name of the business improvement district shall be the Twentynine Palms Tourism Business Improvement District.
2) The types of activities to be funded by the levy of assessments include marketing programs to promote Twentynine Palms as an overnight tourism destination including marketing, advertising, public relations and other related activities determined by the advisory board.
3) Except where funds are otherwise available, the assessment is proposed to be levied on all existing hotel businesses within the City of Twentynine Palms at 1.5% per occupied room night rate subject to City of Twentynine Palms transient occupancy tax. 4) The Twentynine Palms Tourism Business Improvement District is estimated to collect approximately $285,000. The funds raised shall be spent to promote tourism in

Page 138 of 163 ends

Twentynine Palms. Funds remaining at the end of any term may be used in subsequent years in which assessments are levied as long as they are used consistent with the requirements of this Resolution.
5) The City of Twentynine Palms will collect the assessments quarterly from affected hotel/motel/vacation home rentals businesses within Twentynine Palms.

Hotel/motel/vacation home rental businesses shall be any hotel/motel/vacation home rental currently operating within the City of Twentynine Palms. The City of Twentynine Palms will collect the assessment on the same form as that used for the collection of Transient Occupancy Tax receipts and remitted to the Twentynine Palms Business Improvement District in a manner acceptable to the Advisory Board and the City of Twentynine Palms.
6) The Twentynine Palms Tourism Business Improvement District Advisory Board shall submit an annual report, which shall include a budget for operations and an identification of the marketing efforts to be undertaken by the Twentynine Palms Tourism Business Improvement District for the ensuing fiscal year, to the Twentynine Palms City Council pursuant to Section 36533. The Twentynine Palms Tourism Business Improvement District began on October 1, 2017 and its fiscal year shall be from October 1 through September 30.
7) The Twentynine Palms City Council appointed an Advisory Board as described in Section 36530 before October 1, 2017.
8) The Twentynine Palms City Council shall hold a public meeting to establish the Twentynine Palms Tourism Business Improvement District and the levy of the assessments is set for August 23, 2022 at 6:00 p.m. at the City of Twentynine Palms City Council Chambers, 6136 Adobe Road, Twentynine Palms, CA 92277. 9) At the public hearing the testimony of all interested persons for or against the establishment of the area, the extent of the area, or the furnishing of specific types of improvements or activities will be heard.
10) A protest against the establishment of the Twentynine Palms Tourism Business Improvement District, and the furnishing of a specific type of improvement or activity as provided in Section 36524 may be made in writing. To count in the majority protest against the Twentynine Palms Tourism Business Improvement District, a protest must be written. A written protest may be withdrawn from writing at any time before the conclusion of the public hearing. Each written protest shall contain a written description of the business in which the person signing the protest is interested, sufficient to identify the business and its address. If the person signing the protest is not shown on the official records of the City of Twentynine Palms as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business. If the owner of the business is a corporation, LLC, partnership or other legal entity, the authorized representative for the entity shall be authorized to sign the protest. Any written protest as to the regularity or evidence of the proceedings shall be in writing and clearly state the irregularity or defect to which objection is made.

Written protests must be received by the City Clerk of the City of Twentynine Palms before the close of the hearing scheduled herein and may be delivered or mailed to the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277.

Page 139 of 163 ends

11) If, at the conclusion of the public hearing, there are of record, written protests by the owners of the businesses within the Twentynine Palms Tourism Business Improvement District that will pay fifty percent (50%) or more of the total assessments of the entire Twentynine Palms Tourism Business Improvement District, no further proceedings to create the Twentynine Palms Tourism Business Improvement District shall occur. New proceedings to form the Twentynine Palms Tourism Business Improvement District shall not be undertaken again for a period of at least one (1) year from the date of the finding of the majority written protest by the City Council. If the majority of written protests is only as to an improvement or activity proposed, then that type of improvement or activity shall not be included in the Twentynine Palms Tourism Business Improvement District.
12) Further information regarding the proposed Twentynine Palms Tourism Business Improvement District may be obtained from the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277 or by phone at (760) 367-6799. 13) The City Clerk is instructed to provide notice of the public hearing as follows:
a. Publish this Public Notice in a newspaper of general circulation in the City of Twentynine Palms once, at least seven (7) days before the hearing. b. Mail complete copy of this Resolution of Intention to each and every business owner proposed to be assessed in the Twentynine Palms Tourism Business Improvement District within seven (7) days of the adoption of this Resolution by the City Council.

PASSED AND ADOPTED this _____ day of _________, 2022.

Karmolette O'Gilvie, Mayor
ATTEST:

Cindy Villescas CMC, City Clerk
I, do hereby certify that the foregoing Resolution No. 22-____, was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on___ day of _________, 2022, by the following vote:

AYES: COUNCILMEMBER:

NOES: COUNCILMEMBER:

ABSENT: COUNCILMEMBER:

ABSTAIN: COUNCILMEMBER:
_________________________________
Cindy Villescas CMC, City Clerk

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EXHIBIT A

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
The Twentynine Palms Tourism Business Improvement District will include all hotels/motels/vacation home rentals currently operating within the City of Twentynine Palms boundaries, which includes the following businesses:

Hotels, Motels and Inns
K - B Ranch Hotel
6048 Noels Knoll Road,
Twentynine Palms, CA 92277
Sunnyvale Garden Suites Hotel
73843 Sunnyvale Drive,
Twentynine Palms, CA 92277
29 Palms Inn
73950 Inn Avenue,
Twentynine Palms, CA 92277
Motel 6
72562 29 Palms Hwy.,
Twentynine Palms, CA 92277
Best Western Gardens
71487 29 Palms Hwy
Twentynine Palms, CA 92277
Homestead Inn
74153 Two Mile Road
Twentynine Palms, CA 92277
El Rancho Dolores Motel
73352 29 Palms Hwy.,
Twentynine Palms, CA 92277
Oasis Inn & Suites
71809 29 Palms Hwy.,
Twentynine Palms, CA 92277
America Best Value Inn
71829 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Harmony Motel
71161 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Ramsey 29
73842 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
9 Palms Inn
73243 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Fairfield Inn
6333 Encelia Avenue,
Twentynine Palms, CA 92277
Holiday Inn Express 29
72535 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Campbell House
74744 Joe Davis Drive,
Twentynine Palms, CA 92277
Twentynine Palms RV Resort
4949 Desert Knoll
Twentynine Palms, CA 92277

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Vacation Home Rental List 2022
VHR Permit # VHR Address
VHR001 73452 SUNNYSLOPE DR
VHR002 74223 JOE DAVIS RD
VHR004 70677 COTTONWOOD DR
VHR007 5960 SUNRISE RD
VHR008 6646 NATIONAL PARK DR
VHR013 72815 CACTUS DR
VHR015 71428 SAMARKAND DR
VHR016 73817 OLD DALE RD
VHR017 73871 OLD DALE RD
VHR019 70370 BASELINE RD
VHR022 6612 INDIAN COVE RD
VHR024 74784 FOOTHILL DR
VHR025 6600 INDIAN COVE RD
VHR026 6371 NOELS KNOLL RD
VHR027 6783 ALPINE AVE
VHR028 74925 ALTA LOMA
VHR029 67939 SULLIVAN RD
VHR032 6837 ARABY AVE
VHR033 74615 ALTA LOMA DR
VHR034 6791 IVANPAH
VHR035 74611 SERRANO DR
VHR036 71524 SAMARKIND DR
VHR037 74576 OLD DALE RD #A
VHR038 74576 OLD DALE RD #B
VHR039 6039 DAISY AVE
VHR042 74375 COTTONWOOD DR
VHR043 75127 MAYFAIR DR TWENT
VHR046 71544 CACTUS
VHR051 7758 NORTHSTAR AVE
VHR052 73225 ADOBE CIR
VHR053 7005 MANZANITA AVE
VHR054 5662 SKYVIEW LN
VHR055 67979 SULLIVAN RD
VHR056 5605 OASIS AVE
VHR057 6600 SPLIT ROCK
VHR059 74460 CACTUS DR
VHR060 6594 ROSE ELLEN AVE
VHR061 6662 MESQUITE AVE
VHR062 7545 SAHARA AVE
VHR063 6572 BULLION AVE
VHR065 7516 PERSIA AVE
VHR066 7516 PERSIA AVE
VHR068 6888 KERN BLVD
VHR069 6749 SHERMAN RD
VHR072 69274 SULLIVAN RD
VHR073 67966 WHITMORE

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Vacation Home Rental List 2022
VHR074 6627 SPLIT ROCK AVE
VHR075 73414 DIDSBURY DR
VHR076 6856 SHERMAN RD
VHR077 74804 WELLOCK RD
VHR080 71778 SUNNYSLOPE DR
VHR081 6634 QUAIL SPRING AVE
VHR082 5971 MARIPOSA AVE ATTN:

VHR083 6244 CARODEAN RD
VHR084 6553 VIA ALLEGRA
VHR085 6553 VIA ALLEGRA
VHR086 6705 OCOTILLO
VHR087 6388 W COURT WAY
VHR088 5742 CARODEAN RD
VHR089 7391 SHERMAN HOYT
VHR090 74006 GORGONIO DR
VHR100 69023 ALTA LOMA DR
VHR101 6784 PINE SPRING AVE
VHR103 74835 ALTA LOMA DR TORON
VHR104 73463 DIDSBURY RD
VHR105 6009 MOJAVE AVE
VHR106 74884 SERRANO PARK DR
VHR107 7487 PERSIA AVE APT 5
VHR108 5812 PRIMROSE LN
VHR109 74825 ALTA LOMA DR
VHR110 6905 PETERSON RD
VHR112 73934 CASITA DR
VHR113 7273 Shoshone Valley RD
VHR115 70595 FOOTHILL DR
VHR116 5868 MARIPOSA AVE
VHR117 71915 SAMARKAND DR
VHR118 72935 Siesta DR
VHR119 5394 MARISPOSA AVE
VHR121 6579 MISSION
VHR122 8989 UTAH TRL
VHR123 74677 Hill View RD
VHR124 3370 UTAH TRL
VHR125 73384 SULLIVAN
VHR126 73384 SULLIVAN
VHR127 5960 ROSE ELLEN AVE
VHR128 74704 MORNING DR
VHR131 74044 COTTONWOOD
VHR132 5966 MORONGO RD
VHR134 7026 DATURA AVE
VHR135 71358 PERSIA AVE
VHR136 6438 SUNRISE RD
VHR137 6405 TAMARISK ST
VHR138 76076 SUNRISE DR

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Vacation Home Rental List 2022
VHR139 73855 WHITE SANDS DR
VHR140 6373 NOELS KNOLL RD
VHR141 73829 S SLOPE DR
VHR142 6577 DESERT QUEEN AVE
VHR143 6968 ROBERTS AVE
VHR144 72133 EL PASEO DR
VHR145 73543 JOSHUA DR
VHR146 6380 YUCCA AVE
VHR147 6837 MUNTZ RD
VHR148 6463 Mesquite AVE
VHR150 5868 MARIPOSA (Main House) AVE
VHR151 74563 ALTA LOMA DR
VHR152 73767 SERRANO DR
VHR153 5747 MARINE AVE
VHR154 73434 DESERT TRL
VHR156 71554 SAMARKAND DR
VHR157 7112 INDIAN COVE RD
VHR158 6273 Lupine AVE
VHR160 73397 MANANA DR
VHR161 73779 OLD DALE RD
VHR162 6566 EL REY AVE
VHR163 6731 IVANPAH AVE
VHR164 6670 IVANPAH
VHR165 6616 EL REY AVE
VHR166 6688 Oasis AVE
VHR167 15030 VENTURA BLVD STE 305
VHR168 73010 MANANA DR
VHR169 74056 CASITA DR
VHR170 6817 INDIAN COVE RD
VHR171 6445 TAMARISK AVE
VHR173 74690 SERRANO DR
VHR174 6244 CARODEAN RD
VHR175 6673 TAMARISK AVE
VHR176 73778 SIESTA DR
VHR177 72994 HOMESTEAD DR
VHR180 6350 ATHOL AVE
VHR181 9160 COWAN RD
VHR182 6635 MORONGO RD
VHR183 68054 SULLIVAN RD
VHR184 68927 Foothill DR
VHR185 69301 COTTONWOOD DR
VHR186 6643 Indian Cove RD
VHR187 6721 Desert Quail DR
VHR188 6026 MORONGO RD
VHR189 6251 Encelia AVE
VHR190 6707 Palo Verde AVE
VHR191 4694 Hook Tree RD

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Vacation Home Rental List 2022
VHR192 7775 Sahara AVE
VHR193 74350 National Park DR
VHR194 73145 Twentynine Palms Highway, A
VHR195 73145 Twentynine Palms Highway, B
VHR196 5655 Encelia DR
VHR197 72589 Sullivan RD
VHR198 74026 Gorgonio DR
VHR199 5580 Palo Verde AVE
VHR200 6274 Baileya AVE
VHR203 72838 Two Mile RD
VHR204 74725 Serrano DR
VHR206 72654 Sunnyslope DR
VHR208 75051 Saddlehorn RD
VHR209 6764 Estrella AVE
VHR210 6976 Sherman RD
VHR211 6025 Daisy AVE
VHR212 72208 Sunnyslope DR
VHR213 7168 Indian Cove
VHR215 71604 Sunnyvale Court
VHR216 73398 Sunnyvale DR
VHR217 70829 Sunnyslope Dr #1 (A)
VHR218 70829 Sunnyslope Dr #2 (B)
VHR219 71972 El Paseo DR
VHR221 6727 Quail Spring AVE
VHR222 7643 Saladin AVE
VHR223 7095 Quail Spring AVE
VHR224 74030 Playa Vista DR
VHR225 6799 Ivanpah AVE
VHR226 7073 Mission AVE
VHR227 6213 Bagley AVE
VHR228 6074 Mojave AVE
VHR229 6442 Palm View AVE
VHR230 6188 Bagley AVE
VHR231 74354 Cottonwood DR
VHR232 6974 49 Palms AVE
VHR233 5985 Morongo RD
VHR234 5535 Lupine AVE
VHR236 6796 Pine Spring AVE
VHR239 7421 Persia AVE
VHR240 76677 El Paseo DR
VHR241 7593 Persia AVE
VHR242 73314 SUN VALLEY DR
VHR244 6106 Baileya AVE
VHR245 73820 COTTONWOOD DR
VHR246 75167 Mayfair DR
VHR247 7755 Utah TRL
VHR248 6608 Bullion AVE

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Vacation Home Rental List 2022
VHR249 6161 Chia AVE
VHR250 6243 Lupine AVE
VHR252 73755 Serrano DR
VHR254 6649 PINE SPRING AVE
VHR255 7685 UTAH TRL
VHR256 7657 SALADIN AVE
VHR257 74825 Twilight DR
VHR258 6649 N Star AVE
VHR259 74160 Pinon DR
VHR260 74755 Baseline RD
VHR261 73362 Old Dale AVE
VHR262 72761 GRANITE AVE
VHR263 6969 MANTONYA RD
VHR264 7484700 Twentynine Palms HWY
VHR265 7484700 Twentynine Palms Highway, Unit 2
VHR268 74388 Rocky RD
VHR270 72746 Two Mile RD
VHR271 6769 Manzanita AVE
VHR272 74931 Old Dale RD
VHR275 7078 Elm DR
VHR277 6459 Mesquite AVE
VHR279 73478 Old Dale RD
VHR281 7191 Utah Trail, Unit 3
VHR282 71620 JUANITA DR
VHR283 68033 Sullivan RD
VHR284 74430 Starlight DR
VHR285 75047 BASELINE RD
VHR287 6428 W Court AVE
VHR288 7678 Sahara AVE
VHR290 73029 Manana DR
VHR291 6691 El Rey AVE
VHR292 7654 N Star AVE
VHR294 72917 Manana DR
VHR295 68989 Sullivan RD
VHR296 6778 Sherman RD
VHR297 72166 Sunnyvale DR
VHR298 71645 Cactus DR
VHR299 6633 Datura AVE
VHR300 5673 Skyview LN
VHR301 71235 El Paseo DR
VHR302 72972 Two Mile RD
VHR303 6427 Ocotillo
VHR304 6169 Daisy AVE
VHR305 5780 Lupine AVE
VHR306 5418 Abronia AVE
VHR307 74483 Twilight DR
VHR308 73542 Joshua DR

Page 146 of 163 ends

Vacation Home Rental List 2022
VHR309 71350 Samarkand DR
VHR310 73344 Sun Valley DR
VHR311 72721 Granite AVE
VHR312 6432 Smoketree AVE
VHR313 7643 Saladin AVE
VHR21-315 72667 SULLIVAN RD
VHR21-316 5120 PEARL SPRING AVE
VHR21-318 6672 MOJAVE AVE
VHR21-319 6144 ABRONIA AVE
VHR21-320 74603 BASELINE AVE
VHR21-321 70231 29 PALMS HWY
VHR21-323 6996 DESERT QUAIL
VHR21-324 68030 SUNNYSLOPE DR
VHR21-326 73633 DESERT TRAIL DR
VHR21-327 74388 MARICOPA DR
VHR21-329 5749 HALSEY AVE
VHR21-330 71918 GORGONIO ST
VHR21-331 6954 MAUDE ADAMS AVE
VHR21-332 68253 BELLERUE RD
VHR21-333 5717 SUNRISE RD
VHR21-334 73250 INDIAN TRL
VHR21-335 73028 MANANA DR
VHR21-336 72964 TWO MILE RD
VHR21-337 6654 BERMUDA AVE
VHR21-338 6636 INDIAN COVE RD
VHR21-339 73467 DESERT DR
VHR21-340 68227 BELLARUE RD
VHR21-341 6564 PINE SPRINGS AVE
VHR21-342 6933 49 PALMS RD
VHR21-343 6634 Star Dune AVE
VHR21-344 72257 SUN VALLEY DR
VHR21-345 4671 MESQUITE SPRINGS RD
VHR21-346 7518 MAUDE ADAMS AVE
VHR21-347 70472 COTTONWOOD DR
VHR21-348 68460 BELLARUE RD
VHR21-349 72150 TWO MILE RD
VHR21-350 70138 SULLIVAN RD
VHR21-351 6878 IVANPAH AVE
VHR21-355 7393 SALADIN AVE
VHR21-357 72939 HOMESTEAD DR
VHR21-361 6924 EL SOL AVE
VHR21-362 73358 SUNNYVALE DR
VHR21-363 5422 ADOBE RD
VHR21-364 73079 SUNNYVALE DR
VHR21-365 5911 ROSE ELLEN AVE
VHR21-366 5760 LA BUENA TIERRA AVE
VHR22-001 7445 SALADIN AVE

Page 147 of 163 ends

Vacation Home Rental List 2022
VHR22-002 71522 SUNFLOWER DR
VHR22-003 6671 IVANPAH AVE
VHR22-004 71535 CACTUS DR
VHR22-007 6440 CHOLLA AVE
VHR22-008 7414 ARABY AVE
VHR22-009 71658 CACTUS DR
VHR22-010 74442 TWILIGHT AVE
VHR22-011 6283 DAISY AVE
VHR22-012 6673 PERSIA AVE
VHR22-013 5845 CARODEAN RD
VHR22-017 74667 SERRANO DR
VHR22-018 6121 MOJAVE AVE
VHR22-019 71966 TWO MILE RD
VHR22-020 7770 NORTH STAR AVE
VHR22-021 5781 EASY ST
VHR22-022 6591 DESERT QUEEN AVE
VHR22-024 71817 SAMARKAND DR
VHR22-025 7086 EL SOL AVE
VHR22-028 6781 COPPER MOUNTAIN RD
VHR314 6244 MOJAVE AVE
VHR22-031 6317 EL REY AVE
VHR22-033 5459 DAISY AVE
VHR22-034 5556 DAISY AVE
VHR22-035 5851 EASY ST
VHR22-037 7546 SAHARA AVE
VHR22-038 6054 LUPINE AVE
VHR22-039 6332 CANYON RD
VHR22-043 6575 BERMUDA
VHR22-044 7790 BEDOUIN AVE
VHR22-046 73743 OLD DALE RD
VHR22-047 6136 CHIA AVE
VHR22-048 7422 MAUDE ADAMS AVE
VHR22-049 5774 PRIMROSE LN
VHR22-050 72996 TWO MILE RD
VHR22-053 74677 MORNING DR
VHR22-054 72418 SUN VALLEY DR
VHR22-056 73414 DESERT DR
VHR22-060 72616 2 MILE RD
VHR22-062 7065 DATURA AVE
VHR22-063 7410 SHERMAN HOYT AVE
VHR22-064 5954 BAILEYA AVE
VHR22-065 71598 SUNNYVALE DR
VHR22-067 73365 SUNNYVALE DR
VHR22-068 7428 KELLOGG AVE
VHR22-071 72017 SIESTA DR
VHR22-074 6624 BERMUDA AVE
VHR22-077 69829 TWO MILE RD

Page 148 of 163 ends

Vacation Home Rental List 2022
VHR22-080 5653 PEARL SPRINGS AVE
VHR22-082 73453 EL PASEO DR
VHR22-084 72068 SUNNYSLOPE DR
VHR22-085 6264 ABRONIA AVE
VHR22-086 7332 BEDOUIN AVE
VHR22-087 7338 PERSIA AVE
VHR22-091 6613 PERSIA AVE
VHR22-099 71593 FLORIDA DR

Page 149 of 163 ends

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Page 151 of 163 ends

1 CITY OF TWENTYNINE PALMS

CITY COUNCIL
RESOLUTION NO. 22-

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE

PALMS, CALIFORNIA, CONFIRMING THE CITY COUNCIL TO LEVY
ASSESSMENTS FOR THE 2022-2023 FISCAL YEAR FOR THE TWENTYNINE

PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the City desires to support its hotels/motels/vacation home rentals in forming a business improvement district in the City as a means to promote tourism;and WHEREAS, the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of the California Streets and Highway Code authorizes cities to establish business improvement areas for the purpose of promoting tourism: and WHEREAS, a business improvement district is expected to enhance tourism related businesses throughout the City of Twentynine Palms; and WHEREAS, on May 23, 2017, the City Council conducted a public hearing and adopted Ordinance No. 278, and thereby established the Twentynine Palms Tourism Business Improvement District; and
WHEREAS, on September 13, 2022, the City Council conducted a public meeting and approved Resolution No. 21-16 declaring its intent to hold a public hearing and levy assessments for the Twentynine Palms Tourism Business Improvement District 2022-2023 Fiscal Year or from October 1, 2022 to September 30, 2023; and
WHEREAS, with the adoption of this Resolution, the City Council hereby confirms its intent to levy assessments in the amount of 1.5% per occupied room night rate on all hotels, motels, vacation rentals, and any other business providing transient occupancies and subject to the City’s Transient Occupancy Tax within the boundaries of the City.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Twentynine Palms as follows:

A) That the above recitations are true and correct and incorporated herein byreference.

B) The City Council confirms its intention to establish the Twentynine Palms Tourism Business Improvement District and to levy and collect assessments from all affected businesses listed in Exhibit A and described as all existing and future hotels/motels/vacation home rentals within the boundaries of the City of Twentynine Palms for the 2021-2022 Fiscal Year, or October 1, 2021 to September 30,2022.

PASSED AND ADOPTED this on the 27th day of September 2022.

Karmolette O’Gilvie, Mayor

Page 152 of 163 ends

2 ATTEST:
__________________________________
Cindy Villescas CMC, City Clerk
I, do hereby certify that the foregoing Resolution No. 21- was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on the 27th day of September 2022, by the following vote:

AYES: COUNCILMEMBER:

NOES: COUNCILMEMBER:

ABSENT: COUNCILMEMBER:

ABSTAIN: COUNCILMEMBER:

Cindy Villescas CMC, City Clerk

Page 153 of 163 ends

EXHIBIT A

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
The Twentynine Palms Tourism Business Improvement District will include all hotels/motels/vacation home rentals currently operating within the City of Twentynine Palms boundaries, which includes the following businesses:

Hotels, Motels and Inns
K- B Ranch Hotel
6048 Noels Knoll Road,
Twentynine Palms, CA 92277
Sunnyvale Garden Suites Hotel
73843 Sunnyvale Drive,
Twentynine Palms, CA 92277
29 Palms Inn
73950 Inn Avenue ,
Twentynine Palms, CA 92277
Motel 6
72562 29 Palms Hwy.,
Twentynine Palms, CA 92277
Best Western Gardens
71487 29 Palms Hwy
Twentynine Palms, CA 92277
Homestead Inn
74153 Two Mile Road
Twentynine Palms, CA 92277
El Rancho Dolores Motel
73352 29 Palms Hwy.,
Twentynine Palms, CA92277
Oasis In n & Suites
71809 29 Palms Hwy.,
Twentynine Palms, CA 92277
Amer ica Best Value Inn
71829 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Harmony Motel
71161 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Ramsey 29
73842 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
9 Palms Inn
73243 Twentynine Palms Hwy.,
Twentynine Palms , CA 92277
Fairfield Inn
6333 Encelia Avenue ,
Twentynine Palms, CA 92277
Holiday Inn Express 29
72535 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Campbell House
74744 Joe Davis Drive,
Twentynine Palms, CA 92277
Twentynine Palms RV Resort
4949 Desert Knoll
Twentynine Palms, CA92277

Page 154 of 163 ends

VACATION HOME RENTAL LIST 2022

Page 1 ends

VHR Permit No VHR Address
VHR001 73452 Sunnyslope Dr.

VHR002 74223 Joe Davis Drive
VHR004 70677 Cottonwood Drive
VHR006 72479 Two Mile Road
VHR007 5960 Sunrise Road
VHR008 6646 National Park Drive
VHR013 72815 Cactus Drive
VHR015 71428 Samarkand Drive
VHR016 73817 Old Dale Road
VHR017 73871 Old Dale Road
VHR019 70370 Baseline Road
VHR022 6612 Indian Cove Road
VHR024 74784 Foothill Drive
VHR025 6600 Indian Cove Road
VHR026 6371 Noels Knoll
VHR027 6783 Alpine Avenue
VHR028 74925 Alta Loma Drive
VHR029 67939 Sullivan Road
VHR032 6837 Araby Avenue
VHR033 74615 Alta Loma Drive
VHR034 6791 lvanpah Avenue
VHR035 74611 Serrano Drive
VHR036 71524 Samarkand Drive
VHR037 74576 Old Dale Road
VHR038 74576 Old Dale Road, Unit B
VHR039 6039 Daisy Avenue
VHR042 74375 Cottonwood Drive
VHR043 75127 Mayfair Drive
VHR045 6969 Mantonya Road
VHR046 71544 Cactus Drive
VHR051 7758 North Star Avenue
VHR052 73225 Adobe Circle
VHR053 7005 Manzanita Avenue
VHR054 5662 Skyview Lane
VHR055 67979 Sullivan Road
VHR056 5605 Oasis Avenue
VHR057 6600 Split Rock Avenue
VHR059 74460 Cactus Drive
VHR060 6594 Rose Ellen Avenue
VHR061 6662 Mesquite Avenue
VHR062 7545 Sahara Avenue
VHR063 6572 Bullion Avenue
VHR065 7516 Persia Avenue - Main
VHR066 7516 Persia Avenue - Guest
VHR068 6888 Kern Blvd
VHR069 6749 Sherman Road
VHR070 73542 Joshua Drive
VHR071 68460 Bellerue Road
VHR072 69274 Sullivan Road

Page 155 of 163 ends

VACATION HOME RENTAL LIST 2022

Page 2 ends

VHR073 67966 Whitmore Road
VHR074 6627 Split Rock Avenue
VHR075 7759 Sahara Avenue
VHR076 6856 Sherman Road
VHR077 74804 Wellock Road
VHR080 71778 Sunnyslope drive
VHR081 6634 Quail Spring Avenue
VHR082 5971 Mariposa Avenue
VHR083 6244 Carodean Road
VHR084 6553 Via Allegra
VHR085 6565 Via Allegra
VHR086 6705 Ocotillo Avenue
VHR087 6388 West Court Way
VHR088 5742 Carodean Road
VHR089 7391 Sherman Hoyt Avenue
VHR090 74006 Gorgonio Drive
VHR100 69023 Alta Loma Drive
VHR101 6784 Pine Spring Avenue
VHR102 74768 Sunset Drive
VHR103 74835 Alta Loma Drive
VHR104 73477 Didsbury Drive
VHR105 6009 Mojave Avenue
VHR106 74884 Serrano Drive
VHR107 7487 Persia Avenue
VHR108 1 5812 Primrose Lane
VHR109 74825 Alta Loma Drive
VHR110 6905 Peterson Road
VHR111 68965 Old Dale Road
VHR112 73934 Casita Drive
VHR113 7273 Shoshone Valley Road
VHR115 70595 Foothill Drive
VHR116 5868 Mariposa Avenue, 2nd dwelling unit
VHR117 71915 Samarkand Drive
VHR118 72935 Siesta Drive
VHR119 5394 Mariposa Avenue
VHR120 75047 Baseline Road
VHR121 6579 Mission Avenue
VHR122 8989 Utah Trail
VHR123 74677 Hill View Road
VHR124 3370 Utah Trail
VHR125 73384 Sullivan Road #A
VHR126 73384 Sullivan Road #B
VHR127 5960 Rose Ellen Avenue
VHR128 74704 Morning Drive
VHR129 7070 Sheridan Avenue
VHR130 73467 Desert Trail Dr
VHR131 74044 Cottonwood Drive
VHR132 5966 Morongo Road
VHR133 72949 Siesta Drive
VHR134 7026 Datura Avenue
VHR135 7358 Persia Avenue

Page 156 of 163 ends

VACATION HOME RENTAL LIST 2022

Page 3 ends

VHR136 6438 Sunrise Road
VHR137 6405 Tamarisk Avenue
VHR138 76076 Sunrise Road
VHR139 73855 White Sands Dr.

VHR140 6373 Noels Knoll Road
VHR141 73829 S Slope Drive
VHR142 6577 Desert Queen Avenue
VHR143 6968 Roberts Avenue
VHR144 72133 El Paseo Drive
VHR145 73543 Joshua Drive
VHR146 6380 Yucca Avenue
VHR147 6837 Muntz Road
VHR148 6463 Mesquite Avenue
VHR150 5868 Mariposa Avenue , Main House
VHR151 74563 Alta Loma Drive
VHR152 73767 Serrano Drive
VHR153 5747 Marine Avenue
VHR154 73434 Desert Trail Drive
VHR155 6244 Mojave Avenue
VHR156 71554 Samarkand Drive
VHR157 7112 Indian Cove Road
VHR158 6273 Lupine Avenue
VHR159 6929 Mantonya Road
VHR160 73397 Manana Drive
VHR161 73779 Old Dale
VHR162 6566 El Rey Avenue
VHR163 6731 lvanpah Avenue
VHR164 6670 lvanpah Avenue
VHR165 6616 El Rey Avenue
VHR166 6688 Oasis Avenue
VHR167 7589 Sahara Avenue
VHR168 73010 Manana Drive
VHR169 74056 Casita Drive
VHR170 6817 Indian Cove Road
VHR171 6445 Tamarisk Avenue
VHR173 74690 Serrano Drive
VHR174 6244 Carodean Road
VHR175 6673 Tamarisk Avenue
VHR176 73778 Siesta Drive
VHR177 72994 Homestead Drive
VHR180 6350 Athol Avenue
VHR181 9160 Cowan Road
VHR182 6635 Morongo Road
VHR183 68054 Sullivan Road
VHR184 68927 Foothill Drive
VHR185 69301 Cottonwood Drive
VHR187 6721 Desert Quail Drive
VHR188 6026 Morongo Road
VHR189 6251 Encelia Avenue
VHR190 6707 Palo Verde Avenue
VHR191 4694 Hook Tree Road

Page 157 of 163 ends

VACATION HOME RENTAL LIST 2022

Page 4 ends

VHR192 7775 Sahara Avenue
VHR193 74350 National Park Drive
VHR194 73145 Twentynine Palms Highway, A
VHR195 73145 Twentynine Palms Highway, B
VHR196 5655 Encelia Drive
VHR19 7 72589 Sullivan Road
VHR198 74026 Gorgonio Drive
VHR199 5580 Palo Verde Avenue
VHR200 6274 Baileya Avenue
VHR202 72964 Two Mile Road
VHR203 72838 Two Mile Road
VHR204 74725 Serrano Drive
VHR206 72654 Sunnyslope Drive
VHR208 75051 Saddlehorn Road
VHR209 6764 Estrella Avenue
VHR210 6976 Sherman Road
VHR211 6025 Daisy Avenue
VHR212 72208 Sunnyslope Drive
VHR214 68030 Sunnyslope Drive
VHR219 71972 El Paseo Dr
VHR220 72938 Manana Drive
VHR221 6727 Quail Spring Avenue
VHR222 7643 Saladin Avenue
VHR223 7095 Quail Spring Aven ue
VHR224 74030 Playa Vista Drive
VHR226 7073 Mission Avenue
VHR227 6213 Bagley Avenue
VHR228 6074 Mojave Avenue
VHR234 5535 Lupine Avenue
VHR242 73314 Sun Valley Drive

Page 158 of 163 ends

STAFF REPORT
TO: City Council
FROM: City Manager
FOR MEETING: Sep 27 2022
SUBJECT: Business Loan Improvement Program - Future Agenda Item Request.

RECOMMENDATION:

Staff is looking for Policy Direction on this future agenda item request.

ORDER OF PROCEDURE:

Request Staff Report (City Manager Presenting)
Council Questions of Staff
Motion/Second
Discussion on Motion
Call the Question
ATTACHMENTS:
• FIGURE DC. - 1.2. B:

DESIGNATED LAND USE
ZONES MAP.jpg
BACKGROUND:

Last year (2021), the City Council established the Business Improvement Loan Program for those commercial properties in the Downtown Specific Plan that were in need of physical improvements. The four objectives for this plan are as follows:

OBJECTIVE 1: Facilitate the physical improvement of downtown buildings to compliment the investment made by the City in infrastructure through a Building Improvement Loan Program (Program).

OBJECTIVE 2: Provide incentives for property owners to clean up, beautify, improve, and maintain the exterior appearance of their property.

OBJECTIVE 3: Attract further private investment in Downtown Twentynine Palms by matching private investment with Program loan funds.

OBJECTIVE 4: Encourage the use of outdoor spaces both on private property and within public areas such as the Paseo for outdoor dining, entertainment, and socializing.

To be eligible for the Program, potential applicants had to either own property or lease property in the Downtown Specific Plan.

The use of funds distributed by the Program are to be used for external improvements and rehabilitation only – no interior uses are allowed. Examples of what the funds could be used for include: exterior rehabilitation of facades, installation or repair of signs, new / repair of awnings, installation of new windows or doors, installation of outdoor dining areas, landscaping improvements, improvements related to ADA compliance, and installation of artwork.

Page 159 of 163 ends

The Program requires a 50% match from the property owner or business owner. The minimum loan amount is $5,000 and the maximum is $40,000. Thus, a $60,000 improvement project would require a $30,000 match from the applicant and be awarded $30,000 in matching loan funds. Repayment terms is 3% over ten years.

As of this writing, there have been four applicants that have participated in the Program, with one improvement actually completed. A total of $160,000 has been applied for through the Program, and $40,000 has been distributed. A total of $350,000 has been allotted for the Program. On August 8, 2022, Staff sent out letters to over 340 separate properties reminding potential applicants of the Program.

Given the remaining funds in the Program and the limited participation thus far, the City Council (2 members) has requested to review eligibility.

Exhibit 1 shows the area currently affected by the original implementation of the Program. Other potential areas to expand into include those businesses north of the Specific Plan on Adobe Road from El Paseo Drive to Manana Drive (Figure 2), or those areas west of the Specific Plan on Highway 62 in between Mesquite Springs Road to the Flood Control Channel west of Mojave Avenue (Figure 3).

Staff is seeking direction as to whether the City Council wishes to expand the area subject to the Program, and if so, which area(s) to expand.

ENVIRONMENTAL:

Not Applicable.

ALTERNATIVES:

The City Council could choose to take no action or could adjust the boundaries.

FISCAL IMPACT:

None, provided the funds distributed in accordance with the Program are repaid in accordance with the loan agreements.

Page 160 of 163 ends

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Page 162 of 163 ends

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Page 163 of 163 ends

Twentynine Palms City CouncilSeptember 27, 2022

Twentynine Palms City Council
September 27, 2022