TWENTYNINE PALMS CITY COUNCIL
SPECIAL MEETING AGENDA
6136 Adobe Road
Twentynine Palms, CA 92277
www.29palms.org
Monday, September 18, 2023
NOTICE IS HEREBY GIVEN, that the City Council will hold a Special Meeting on Monday, September 18, 2023 at City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 to consider the following:
SPECIAL MEETING AGENDA
6:00 P.M.
CALL TO ORDER
Roll Call.
PUBLIC COMMENTS
This is the time for the public to address the City Council on issues within the jurisdiction of the City Council that are NOT on this agenda. All comments are to be directed to the City Council and shall not consist of any personal attacks. Members of the public are expected to maintain a professional, courteous decorum during their comments. There is a time limitation of three minutes per person. If you haven’t already done so, please fill out name and address slips and give them to the City Clerk. The City Council is prohibited by State law from taking action or discussing items not included on the printed agenda. Public comments on specific agenda items will be deferred until consideration of the item on the agenda.
DISCUSSION AND POTENTIAL ACTION ITEMS
1. Reconsideration of Resolution Approving Annual Assessment for Tourism Business Improvement District (TBID).
RECOMMENDATION: The City Council Reconsider whether to adopt Resolution No. 23- ___ confirming the levy of assessments for the TBID.
Reconsideration of Resolution Approving Annual Assessment for Tourism Business Improvement District (TBID). - Pdf
3 - 112
ADJOURNMENT
It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367- 4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting.
This notice of agenda is hereby certified to have been posted on or before 7:00 p.m., September 15, 2023.
Cindy Villescas CMC, City Clerk Time/Date
STAFF REPORT
TO: City Council
FROM: City Manager
FOR MEETING: Sep 18 2023
SUBJECT: Reconsideration of Resolution Approving Annual Assessment for Tourism Business Improvement District (TBID).
RECOMMENDATION:
The City Council Reconsider whether to adopt Resolution No. 23-___ confirming the levy of assessments for the TBID.
ORDER OF PROCEDURE:
Request Staff Report (City Manager Presenting)
Council Questions of Staff
Council Discussion
Motion/Second
Discussion of Motion
Call the Question
ATTACHMENTS:
• Attachment A - September
12_2023 Staff Report
• RESO NO. 23-___ TBID
Confirming Levy 2023 2024
• Visit 29 Palms TBID Annual
Report FY 22-23
• Visit 29 Palms TBID Marketing
Plan & Budget FY 23-24
• TOT analysis
• Notice of Public Hearing TBID
• TBID Letter 2023
• RESO NO. 23-22
BACKGROUND: Page 3 of 112
On September 12, 2023 the City Council held a Public Hearing to consider protests and take other public input related to the decision to confirm the levy of assessments for the TBID for the 2023-2024 Fiscal Year, or October 1, 2023 to September 30,2024. Attachment A is the Staff Report and accompanying materials presented in connection with the September 12th Agenda Item.
Following the Public Hearing, the City Council considered a motion to adopt Resolution 23-__, and that motion failed on a 2-3 vote. Government Code Section 54956 authorizes the Mayor to call a Special Meeting with at least 24-hour advance notice, and to designate the business to be discussed. Only the business identified by the Special Meeting notice may be considered at the Special Meeting. Mayor Wright has called a Special Meeting pursuant to Government Code Section 54956 in order to reconsider the vote on the motion to adopt Resolution 23-__. Resolution 23-__ is included in the materials which comprise Attachment A.
ENVIRONMENTAL:
Not applicable.
ALTERNATIVES:
The City Council could choose to reject the TBID assessments.
FISCAL IMPACT:
The proposed assessment of 1.5% on short-term stays is anticipated to be $350,000 annually.
STAFF REPORT
TO: City Council
FROM: Director of Marketing
FOR MEETING: Sep 12 2023
SUBJECT: Tourism Business Improvement District (TBID).
RECOMMENDATION:
The City Council hold a Public Hearing to adopt Resolution No. 23-___ confirming the levy of assessments.
ORDER OF PROCEDURE:
Request Staff Report (City Manager Presenting)
Council Questions of Staff
Open Public Hearing
Request Public Comment
Close Public Comment
Council Discussion
Motion/Second
Discussion of Motion
Call the Question
ATTACHMENTS:
• Visit 29 Palms TBID Annual
Report FY 22-23
• Visit 29 Palms TBID Marketing
Plan & Budget FY 23-24
• TOT analysis
• RESO NO. 23-22
• TBID Letter 2023
• Notice of Public Hearing TBID
20230823
BACKGROUND:
The Parking and Business Improvement Area Law of 1989 (Section 36500 et. seq., of the California Streets and Highways Code) authorizes cities to establish business improvement areas for the purposes of promoting tourism.
In accordance with the Parking and Business Improvement Area Law of 1989, City Staff established the Twentynine Palms Tourism Business Improvement District (TBID) to levy and collect assessments from all hotels, motels, and vacation home rentals, and any other business providing transient occupancies and subject to the City's Transient Occupancy Tax (TOT), within the boundaries of the City, to raise funds to promote tourism within the City.
The TBID is managed by an Advisory Board, which was appointed by City Council. The Advisory Board is required to submit an annual report to the City Council, along with a tourism marketing plan and budget to outline the efforts to be undertaken by the TBID for the ensuing fiscal year. Activities funded by the levy of assessments generally include marketing programs to promote Twentynine Palms as an overnight tourism destination, including marketing, advertising, public relations and other related activities as determined by the Advisory Board.
The City Manager is authorized to make expenditures that are consistent with the annual budget approved by the Advisory Board and City Council.
The assessment is proposed to be levied on all existing and future hotel businesses within the City at a rate of
1.5% per occupied room night rate. The "room night rate" is calculated as the base room rate charged to the occupant prior to the application of the City's Transient Occupancy Tax (TOT). Note, the assessment will only apply to transient occupancies that are already subject to Transient Occupancy Tax and will be in addition to the City's TOT. For instance, a hotel room with a base room rate of $100 (not including any other taxes or fees), the TBID assessment would be 1.5% or $1.50, and the TOT would be an additional 9% or $9.00, so the total room rate with TBID assessment and TOT would be $110.50 plus any other applicable taxes and fees.
The TBID is anticipated to collect $350,000 in its seventh year of operation. Staff will spend funds raised as directed by the Advisory Board to promote tourism to Twentynine Palms as well as operating the City of Twentynine Palms Visitors Center. Any funds remaining at the end of any term would be used in subsequent years, subject to the requirements of the attached TBID Ordinance No. 278 which was adopted by City Council on May 23, 2017. The City, Advisory Board, Hospitality, and City Stakeholders are planning a strategic planning session in early October to review the current marketing plan and recommend a pathway forward in marketing our destination. Tourism represents one of the biggest opportunities within our community and the City has a bright future with new developments within the market place coming soon, including a Hilton Home 2 Suites hotel planned for downtown at Freedom Plaza, and Reset, a unique shipping container style resort.
This meeting was posted as a Public Hearing in the Desert Trail on August 23, 2023, and the letter (attached) to the affected businesses on August 24, 2023.
ENVIRONMENTAL:
Not applicable.
ALTERNATIVES:
The City Council could reject the TBID assessments.
FISCAL IMPACT:
The proposed assessment of 1.5% on short-term stays is anticipated to be $350,000 annually.
AUGUST
2023
Prepared and presented by the City of Twentynine Palms
Tourism Business Improvement District
ANNUAL REPORT
FY 22-23
RAKESH MEHTA
Chair
NALINI "ASH" MAHARAJ
Vice Chair
BREANNE DUSASTRE
Director of Marketing
Visit29.org 1
The City of Twentynine Palms Tourism Business
Improvement District (TBID) was established and
branded as Visit 29 Palms in 2017 under the
Parking and Business Improvement Area Law of
1989, with the goal and objective of promoting
growth in travel and tourism in 29 Palms.
Formed through a public-private partnership
between the City of Twentynine Palms and
lodging operators and owners, Visit 29 Palms is
funded entirely through revenue generated by
the self-assessed 1.5% tourism assessment fee
that is applied to all overnight room rates at the
hotels, motels, RV resort, and vacation rentals
within the TBID’s district. The Visit 29 Palms
TBID’s district is defined by the 58 square-mile
boundary of the incorporated City of Twentynine
Palms and includes all of the lodging properties
within it, with the exception of the hotels aboard
the Twentynine Palms Marine Corp Base.
The City of Twentynine Palms’ TBID is
administered by a 5-member Advisory Board
made up of lodging owners and operators whose
members are appointed by City Council.
The TBID Advisory board oversees the
development and implementation of an annual
tourism marketing plan and budget and provides
strategic guidance and direction to the TBID staff.
TBID staff also oversee and manage the daily
operation of the 29 Palms Visitor Center.
HEIDI GRUNT
Boardmember
PATRICIA KNIGHT
Boardmember
MARIA QUINTEROS
Boardmember
TBID
ADVISORY BOARD
TBID
STAFF
VISITOR CENTER
STAFF
D'ANNE ALBERS
ABOUT VISIT 29 PALMS
Visit29.org 2
Boasting the largest and most diverse lodging
market in the Morongo Basin, 29 Palms
welcomes over 800,000 annual overnight
visitors. From nationally branded hotels to
historic inns and motels, vacation home rentals
and the largest recreation vehicle resort, 29
Palms continues to be well positioned to meet
the needs of leisure, business, and group
travelers, offering something for every type of
traveler, on any type of budget.
Visit 29 Palms TBID
District Overview
Hotel Rooms
590+
RV Spaces
175+
480+
Permitted
vacation rentals
www.visit29.org/lodging
Visit29.org 3
STRATEGIC GOALS
+ Increase awareness and build interest in 29 Palms
as a tourism destination in order to drive overnight
room demand for lodging partners.
+ Support the growth of local and regional
signature events and seek partnership
opportunities to bring new events to the city.
+ Establish the city as a destination that supports
sustainability that cares for, supports, and protects
people and the planet.
+ Leverage partnership opportunities and exposure
with regional and state tourism partners.
ARTS, CULTURE, HISTORY
Unmatched access to stunning wilderness
areas and opportunities to connect with the
natural world
HEALTH AND WELLNESS
Oasis of Murals, vibrant art galleries and
studios, rich history and culture
CULINARY
Extraordinary dark night skies and astronomy
opportunities
STARGAZING & ASTRONOMY
OUTDOOR RECREATION
Joshua Tree National Park, Mojave Trails
National Monument, Mojave National Preserve
All creative tourism marketing efforts
are themed and focused around the
city's five key destination pillars:
Diverse culinary scene with growing number of
new restaurants and bars
TARGETED MARKETING
Strengthen in-state drive markets (LA, SD, OC, SF)
Grow out-of-state drive markets (AZ, NV)
Build short-haul domestic markets (OR, WA, TX)
Develop international markets (CAN, MX)
VISIT29.ORG
Continuing to serve as Visit 29 Palms' most
powerful marketing tool, Visit29.org serves as
the one-stop site for inspiration and
information for travelers planning their visit
to 29 Palms. Backed by the power of ongoing
and targeted Google campaigns, the site
continues to see year-over-year growth in use
and engagement and continues to drive
significant referral traffic to the booking sites
of lodging properties within the district.
While use of the site continues to grow, so
too has the urgency to improve the mobile
user experience, visual storytelling
capabilities, tools for lead generation, and
digital branding style. Visit 29 Palms received
a very strong response to its RFP for
professional web agency services and is
proud to be partnering with Simpleview for
the development of a fully redesigned
tourism website.
88,885
Visit29.org 4
203,358
9,121
UNIQUE SITE USERS
PAGEVIEWS
OUTBOUND LODGING
LINK CLICKS
+12.5% Q3 YTD vs 21-22 FY
+14.4% Q3 YTD vs 21-22 FY
+20.5% Q3 YTD vs 21-22 FY
Visit29.org 5
PAID SEARCH & SMART DISPLAY CAMPAIGNS
The deployment of paid search and smart display campaigns with Google continue to be instrumental in catapulting the visibility of Visit29.org and channeling a steady stream of engagement and targeted, timely traffic to the site.
Search engine marketing efforts with Google accounts for nearly 25% of site traffic. 36,600 2.41%
CLICKS CTR
+3% vs previous year +29% vs previous year
CPC
$0.33
-8% vs previous year
SOCIAL MEDIA
ORGANIC REACH
480,210
+14% vs previous year
360,085
PAID REACH
+7% vs previous year
3.36%
CTR
-3.7% vs previous year
Leveraging Facebook, Instagram, Twitter, and TikTok, Visit 29 Palms crafts a dynamic connection with travelers, inspiring them to explore. Social media's expansive reach and visual appeal offer an unparalleled canvas to showcase the allure of the destination and its attractions and experiences.
Visit29.org 6
EARNED PRINT MEDIA
1M
printed copies
29 Palms businesses
and attractions have
earned tremendous
exposure the newly
published 2022/2023
Visit California Road
Trips Guide which
features the desert
region in one of eight
road trip itineraries.
E-NEWSLETTERS
39%
OPEN RATE
4%
CTR Delivering inspirational content and travel
planning resources to over 3,500 active
subscribers. YTD, Visit 29 Palms' subscriber
base has grown by 12% over previous year.
8% above industry avg 3% above industry avg
Visit29.org 7
62,662
VIEWS
VIDEO DEVELOPMENT
Visit 29 Palms YouTube
YouTube Channel Trailer
:30 second destination overview
Freedom Plaza
Freedom Plaza Grand Opening
New Joshua Tree National Park Visitor Center
Adventure Itineraries
Summer Adventure
Stargazing Adventure
Mojave Trails NM - Amboy Crater
Mojave Trails NM - Cadiz Dunes Wilderness
Mojave Trails NM - Desert Training Center
Signature Events
Joshua Tree 55
Night Sky Festival
Visit 29 Palms proudly continued its sponsorship of the region's annual signature events including Night Sky Festival, Hwy 62 Open Studio Art Tours, Joshua Tree National Park Art Exposition, Vacation Races Joshua Tree Half Marathon, Joshua Tree Music Festival (Spring & Fall), Climb Smart, Joshua Tree 55 Community Cycling Event, and Pride 29.
SPONSORED EVENTS
+38% vs previous year
Visit29.org 8
8.6M
YTD DIGITAL
AD IMPRESSIONS
ONTARIO INTERNATIONAL AIRPORT
Visit 29 Palms has continued to prioritize and expand its advertising presence as part of a strategic approach to reach a large and diverse audience of frequent travelers and to build awareness and spark interest for the city's attractions and experiences.
As a new initiative for FY 22-23, Visit 29 Palms leveraged a co-op advertising opportunity with Discover Inland Empire for a 6-month digital display campaign at the International terminal of Ontario International Airport, one of the fastest growing airports in the U.S. This co-op program also included a 3-month photo-booth display opportunity and dedicated rack card placement in the terminal.
PALM SPRINGS INTERNATIONAL AIRPORT
Visit 29 Palms has for its second year maintained a year-round presence at the Palm Springs International Airport, which has continued to see rapid growth and had a record-breaking year in 2022 with just under 3 million passengers. Twelve airlines serve Palm Springs International Airport with nonstop flights to more than thirty destinations. These routes include connections to major hubs and offer travel possibilities to hundreds of cities worldwide. Visit 29 Palms runs rotating, seasonal video ads throughout the year at the baggage claim and welcome lobby, and receives bonus coverage on the video wall when available.
Visit29.org 9
CITY OF 29 PALMS VISITOR CENTER
4,023
Year-to-Date Visitors
Operations of the City's Visitor Center continued this year, with Visit 29 Palms TBID staff managing daily operations.
These in-person interactions support visitors once they are have arrived in the destination and continue to be valuable for driving return visits and longer lengths of future stays.
Working in collaboration with the City's Public Arts Advisory Committee (PAAC), the Visitor Center continued to host the Art In Public Places exhibits, offering the local artist community a great space for showcasing their work.
+22% vs previous year
32% California +2%
16% Western U.S. +3%
12.6% Europe +11%
12.6% Midwestern U.S. +8%
12% Canada +6%
6% Northeastern U.S. -1%
where our visitors come from
% comparison vs previous year
Presented by Discover Inland Empire and Visit California, the Inland Empire Regional Tourism Summit in March brought together 200 travel industry representatives and buyers, CVB’s, local tribes, and industry leaders to share insights on the state of tourism, the importance of regional collaboration, and international tourism development. As a gold-level sponsor of the Tourism Summit, Visit 29 Palms earned great industry exposure at this event. Staff had the opportunity to speak on stage, sharing the latest news and developments from our destination, and participated alongside Visit California, Disney, and Discover Inland Empire on the tourism best practices panel.
Visit29.org 10
sponsored industry events
In partnering with Discover Inland Empire, Visit 29 Palms gained powerful exposure at the U.S. Travel Association’s IPW, the leading international inbound travel trade show, through media pitches and scheduled interviews with travel and tour wholesalers and travel media.
Q1 '17
Q2 '18
Q3 '18
Q4 '18
Q1 '18
Q2 '19
Q3 '19
Q4 '19
Q1 '19
Q2 '20
Q3 '20
Q4 '20
Q1 '20
Q2 '21
Q3 '21
Q4 '21
Q1 '21
Q2 '22
Q3 '22
Q4 '22
Q1 '22
Q2 '23
Q3 '23
$150,000
$100,000
$50,000
$0
Visit29.org 11
TBID REVENUE RESULTS
FY 17-18 FY 18-19 FY 19-20 FY 20-21 FY 21-22 FY 22-23
Visit29.org 12
Through the first three quarters of FY 22-23, year-to-date TBID assessment revenue has increased by 11% over previous year, and is projected to surpass $380,000. Hotels are projected to be flat to last year, and VHR's projected to increase by upwards of 15%.
From the first-year collection of $219,642 to surpassing $350,000 in year five, TBID has seen revenue increase by over 60% since its inception, and has had 12 consecutive quarters of year-over-year revenue growth following the COVID slowdown in FY 19-20.
Visit 29 Palms
Twentynine Palms Tourism Business Improvement District
2023-2024 Tourism Marketing Plan & Budget
Presented by the Tourism Business Improvement District Advisory Board:
Chair, Rakesh Mehta
Vice Chair, Nalini “Ash” Maharaj
Boardmember, Heidi Grunt
Boardmember, Patricia Knight
Boardmember, Maria Madrid
7/20/2023
2 TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………………………3
Tourism Business Improvement District Overview
Destination Market Overview
SWOT Analysis
MARKETING STRATEGY………………………………………………………………………..5
Branding and Positioning
Destination Pillars
Target Markets
Content Creation
Event Development
Groups, Meetings, and Retreats
Sustainable Travel
Visitor Services
MARKETING PROGRAMS…………………………………………………………………….7
Digital Marketing
Website
Paid Search
Digital Display
Social Media
Email Marketing
Print Advertising
Airport & Out-of-Home
Bloggers/Influencers
Partnerships & Co-Ops
FAM Tours
Goals, Metrics, KPI’s
CITY OF 29 PALMS VISITOR CENTER…………………………………………....……….….9 ADMINISTRATION…………………………………………………………………….…….….9
BUDGET………….…………………………………………………………………………….10
TBID ASSESSEMENT REVENUE RESULTS..…………….…………………………………….11
3 EXECUTIVE SUMMARY
Visit 29 Palms Tourism Business Improvement District Overview Branded as Visit 29 Palms, the Twentynine Palms Tourism Business Improvement District (TBID) was established in October 2017, with the purpose and goal of increasing awareness, interest, and positioning of the city as a premier travel destination, and to execute creative destination marketing programs to drive tourism.
The Visit 29 Palms TBID operates under the Parking and Business Improvement Area Law of 1989 and is formed through a public-private partnership between the City of Twentynine Palms government and the lodging operators and owners within the district. The district is defined by the city’s incorporated boundary and includes all lodging properties within it, including hotels, motels, RV resorts, and short-term vacation rentals, excluding lodging properties aboard the Twentynine Palms Marine Base.
Funded entirely by the revenue generated by the self-assessed 1.5% TBID assessment levied across the lodging properties in the district, Visit 29 Palms executes creative tourism marketing activities and initiatives throughout the year to build interest and awareness for the city as a travel destination, and to drive overnight room demand.
Destination Market Overview
Twentynine Palms is small and rural incorporated city in the County of San Bernardino, located along the southeastern range of California’s Mojave Desert that welcomes over 800,000 overnight visitors annually. The city is the proud home of Joshua Tree National Park Headquarters, historic Oasis of Mara, brand-new park Visitor Center, and main north park entrance. It is recognized as the official gateway community to the newly designated Mojave Trails National Monument through a unique MOU agreement with the Bureau of Land Management and is also the proud home of the Twentynine Palms Marine Corps Air Ground Combat Center which was established in 1952.
Leisure travel and tourism to Twentynine Palms is primarily driven by visitation to Joshua Tree National Park, which now welcomes over 3 million annual visitors a year. With visitation to the National Park surging and the COVID-19 pandemic shifting travel trends and consumer traveler preferences, the city and the Morongo Basin region have seen rapid growth in the short-term vacation rental market, and emerging trends in alternative lodging such as airstreams and glamping style accommodations while traditional hotel inventory levels have remained unchanged. Post-pandemic travel motivation is much more centered around discovering off-the-beaten path and lesser-known destinations and driven by the desire to reconnect – with each other, and the world around us. These shifting trends have favored small and rural destinations like Twentynine Palms, and the city has seen TBID assessment revenue surpass pre-pandemic levels in the 2021-2022 fiscal year, a year ahead of Lodging Market Overview
Hotel Inventory
With 596 rooms across 11 hotels/motels, the City of Twentynine Palms continues as the market leader in traditional hotel inventory, representing 66% of the hotel room inventory in
4 the Morongo Basin. Exempt from TOT/TBID assessment, the two hotels aboard the Twentynine Palms Marine Corp Air Ground Combat Center (MCAGCC) are excluded from this count, and combined offer an additional 111 hotel rooms.
Short-Term Vacation Rentals (VHR’s)
With 482 permitted vacation rentals in Twentynine Palms, the city is home to 14% of the estimated 3,000 VHR’s across the Morongo Basin, with the community of Joshua Tree and Town of Yucca Valley continuing to outpace the other communities.
Recreational Vehicles (RV)
With the ability to accommodate 175 recreational vehicles, the RV resort in Twentynine Palms is the largest in the area.
SWOT ANALYSIS
Strengths
• Now completed, Freedom Plaza has increased the vitality of the city’s downtown area and contributed to positive economic development and new businesses and helping to position Twentynine Palms as an emerging and growing destination. • Twentynine Palms is surrounded by incredible public lands, including the worldfamous Joshua Tree National Park, the Mojave National Preserve and Mojave Trails National Monument, offering unparalleled access to the great outdoors and California’s Mojave Desert region to travelers from around the world. • Offering the Morongo Basin’s most diverse collection of lodging options, Twentynine Palms continues to meet the varied needs, wants, and budgets of today’s travelers. • The Twentynine Palms Marine Corps Air Ground Combat Center serves as a major economic catalyst for the Morongo Basin and Twentynine Palms; visits by family members and friends of military personnel, civilian workers employed at the Combat Center, and business travelers and government officials, drive significant year-round demand for room nights for the lodging properties in Twentynine Palms. • The city has attracted new hotel development interest and will see both a Hilton Home2Suite and shipping container style resort developed in the future.
Weakness
• While the annual signature events in both Twentynine Palms and the Morongo Basin were able to relaunch and recover quickly following the pandemic, there is a strong need to establish additional events in the city, specifically to increase tourism in shoulder and off seasons.
• While the city has seen growth in key tourist amenities such as retail, shopping, and restaurants, and a new event venue has been established, the city’s offerings still have much room for additional growth as compared to neighboring communities. • Direct public transportation to/from the Palm Springs and Ontario International airports remains limited, as does availability of car rentals in the Morongo Basin. • For some incoming visitors to Joshua Tree National Park, there is still the perception that the community of Joshua Tree is the destination, and there continues to be opportunities to increase awareness for what Twentynine Palms has to offer.
5 Opportunities
• While focus has primarily been centered around increasing visitation through Joshua Tree National Park’s north entrance, it should be also be considered to use messaging to promote leaving from the north entrance and ending your park visit in Twentynine Palms and exploring all that the city has to offer. • Designed with flexibility in mind, Freedom Plaza opens up tremendous opportunities to host a variety of types of events and conferences and increase tourism in the city. • Twentynine Palms has a rich and unique history, with a growing arts and culture community that can be strategically marketed to increase tourism. • With stargazing and astronomy growing in popularity, Twentynine Palms is well positioned to attract visitors seeking to experience the dark night skies as the city borders an International Dark Sky Park (Joshua Tree National Park) and is home to Sky’s The Limit Observatory and Nature Center and the 29 Palms Astronomy Club. • Increase sustainable travel to and within the city.
Threats
• Inflation, concerns of recession, and other shifting headwinds in the economy create uncertainty in consumers, and price sensitivity increases when considering travel. • Increased competition from neighboring communities and increased saturation in the market area makes for a more competitive landscape for lodging business operators as travelers have more choices for where to stay. • With Joshua Tree National Park and the Twentynine Palms Marine Corp Air Ground Compact Center serving as two of the biggest drivers for overnight room demand, the city is vulnerable to future Federal Government shutdowns which can impact activity at the base and visitation to the national park. • Climate change and destructive natural disasters such as wildfires, monsoon rains and flash flooding can cause temporary closures and limited access and have lasting and detrimental impacts to the natural and cultural resources that draw visitors to the area.
MARKETING STRATEGY
Branding and Positioning
Twentynine Palms offers visitors a uniquely rural desert experience with incredible opportunities to explore the vast and beautiful Mojave Desert wilderness with its world-class hiking trails and rock-climbing routes, incredibly dark, star-studded night skies, and a rich arts and culture community which attracts and inspires artists, musicians, and creatives from around the world.
Branding and positioning of Twentynine Palms must support the multi-faceted appeal of the destination - an oasis where one can explore and unwind, steeped in rich history, culture, and natural beauty, offering unique experiences for adventure seekers, history enthusiasts, wellness pursuers, and culinary explorers alike.
6 Destination Pillars
Branding and advertising programs developed to build awareness and create interest in traveling to Twentynine Palms will continue to support the multi-faceted appeal of the city and are to be centered and themed around the destination’s five pillars:
1. Outdoor Recreation
2. Health and Wellness
3. Arts, Culture, History
4. Stargazing and Astronomy
5. Culinary
Target Markets
Through targeted destination marketing programs across paid, owned, and earned channels, Visit 29 Palms will work to:
Strengthen in-state drive markets (Los Angles, San Diego, San Francisco) Grow out-of-state drive markets (Arizona, Nevada)
Build domestic markets (Oregon, Washington, Texas, Utah, Colorado, NY, IL) Develop international markets (Canada, Mexico, Europe)
Content Creation
To increase visibility and awareness, drive lead generation, continue to build an authoritative voice, and increase engagement across owned channels, fresh and creative content creation must be ongoing. To further develop the content marketing strategy, focus will be put towards building out audience personas. Investment in video content will continue, specifically in the short video format, and new for FY23-24 will be a robust visitor guide made available for download on the new website.
Event Development
Identifying the need to establish new signature events in the city to help drive tourism, Visit 29 Palms will invest heavily in supporting event development, with the goal of bringing two or three new events to the city, in key shoulder/off seasons.
Develop Group, Meeting, and Retreat Business
As part of the vision for the new Visit29.org tourism website, new sections will be built out following launch to support interest and growth in group business, meetings, and retreats in the city. Planning resources and guides will be developed, fostering stronger relationships between the Visit 29 Palms team and group coordinators and retreat planners.
Increase Awareness for Sustainability
Establish Twentynine Palms as a destination that cares for, supports, and protects people and the planet. Build awareness for ways to make travel to and within the city ecofriendlier, and celebrate local initiatives for sustainable practices, from recycling and water conservation, to reduced single use plastics, and preservation of the dark night sky through responsible lighting.
7 Visitor Services
As a destination marketing organization, it is acknowledged that our work is not simply done once a travel decision and booking has been made and that it is important to support our visitors once they arrive at our destination. The Visit 29 Palms TBID will continue to manage and operate the City of 29 Palms Visitor Center, where in-person interactions will continue to be valuable for driving return visits, and longer lengths of stay.
MARKETING PROGRAMS
Digital Marketing – Website
A complete rebuild, redesign, and relaunch of the Visit29.org website is currently underway, with an updated and improved digital brand style, increased visual storytelling capabilities, and powerful abilities for driving lead generation coming soon. Powered by a dynamic CMS, the new site will improve user experience, enhance presentation of business listings, and continue to serve as Visit 29 Palms’ most powerful marketing tool. Supported by a powerful CRM and extranet, the new site will also improve communications with business owners and allow owners to independently manage their listings.
Digital Marketing – Search Engine Marketing
To continue to increase visibility in online search results and drive targeted traffic to Visit29.org, monthly paid search campaigns with Google will remain a key element of the digital marketing strategy.
Digital Marketing – Display
To increase brand awareness and generate new interest, digital display campaigns will continue to be executed seasonally across the Google Display Network. This network includes Google’s own sites such as Gmail and YouTube, and reaches 90% of Internet users worldwide, across millions of websites, news pages, and blogs.
Digital Marketing – Social Media
As an effective marketing platform for experiential storytelling, Visit 29 Palms will utilize its social media channels to build awareness and engagement, drive lead generation and outbound link clicks to business partners, and nurture relationships with new and returning visitors. Social media platforms will include Facebook, Instagram, YouTube, Twitter, and TikTok.
Digital Marketing – Email Marketing
To deliver inspirational content and travel planning resources directly to new and returning visitors, e-newsletter campaigns will be executed throughout the year. A key aspect of the newly redesigned Visit29.org will be increasing lead collections and increasing e-news subscribers.
Print Advertising
Visit 29 Palms will look for paid print opportunities to strengthen brand recognition and target key audiences, with special focus on publications with state-wide or national distribution.
8 Airport & Out-of-Home Media
Investment in maintaining and growing digital advertising presence in regional airports will continue to be part of Visit 29 Palms’ digital marketing strategy to reach frequent flyers and travelers and raise brand awareness. Out-of-home advertising, specifically digital billboards, will also be considered and leveraged when possible.
Bloggers and Influencers
Recognizing that working effectively with bloggers and digital influencers can have equal or more sway in decision making for leisure travel consumers, Visit 29 Palms will look for opportunities to work with the right content creators to build excitement and interest in the destination.
Partnerships & Co-Ops
In order to effectively amplify messaging and extend reach into long-haul domestic and international markets, Visit 29 Palms will work strategically with tourism partners at the regional and state level to leverage co-ops and partnership opportunities. Key partnerships include Visit California, Visit Greater Palm Springs, and Discover Inland Empire.
FAM Tours
Targeting travel media, tour operators, travel agents, and event organizers, Visit 29 Palms will work to organize and host familiarization tours to promote the growth in travel and tourism by showing first-hand what the destination has to offer.
Goals, Metrics, and Key Performance Indicators
TBID Assessment Revenue
The most important KPI for Visit 29 Palms is TBID assessment revenue, which is tracked and reported on a quarterly basis. Increasing assessment revenue year-over-year is the primary goal of the Visit 29 Palms TBID.
Lead Generation and Lodging Partner Referrals
Through marketing activities, advertising programs, industry events, and website optimization, Visit 29 Palms will work strategically to increase lead generation and lodging partner referrals, tracked as outbound lodging link clicks on the Visit29.org site.
Engagement, Reach, and Following Across Owned Channels
By effectively developing and distributing timely and creative content, Visit 29 Palms will work to increase engagement and reach in its digital marketing programs and grow its social media audience. Quarterly marketing reports will track results and key metrics of the different campaign types.
9 CITY OF 29 PALMS VISITOR CENTER
In partnership with the City of Twentynine Palms, Visit 29 Palms will continue to manage and operate the visitor center located at 73484 Twentynine Palms Hwy. This center is open to the public seven days a week, providing in-person visitor services, maps, brochures, and travel resources. In partnership with the Public Arts Advisory Committee (PAAC) the visitor center will continue to host the Art in Public Places program which features rotating art exhibitions.
ADMINISTRATION
Tourism Business Improvement District Advisory Board
Appointed by the City Council, the TBID is administered by a 5-member Advisory Board made up of lodging owners, operators, and representatives, from each segment of the city’s lodging industry. The TBID Advisory Board oversees the development and implementation of the annual tourism marketing plan and budget and provides strategic oversight, guidance, and direction to the TBID staff.
Tourism Business Improvement District Advisory Staff
The TBID staff team will consist of one full-time director of marketing, one full-time marketing/visitor center assistant, and one part-time visitor center associate. The director of marketing will oversee and manage the staff team and reports directly to the City Manager and TBID Advisory Board.
Finance
TBID assessments will be collected and reported on a quarterly basis by the City of Twentynine Palms finance department who will also assist with other aspects of financial reporting for the Visit 29 Palms TBID.
Contract Services
As needed, Visit 29 Palms will retain contract services from related agencies such consulting advisors, content creators or web developers.
FY 22-23
Budget
Actuals Through
8-8-23
Projected YearEnd ActualsFY 23-24
Budget
FY 22-23 Budget
vs. FY 23-24
Reserves
Reserve Balance $ 560,669.49 $ 412,239.49
Revenues
4125 TBID ASSESSMENT (1.5%) $ 285,000 $ 317,442 $ 365,000 $ 350,000 4150 VISITOR CENTER CONSIGNMENT SALES $ 500 $ 549 $ 549 $ 500 4152 PARTNERSHIP PROGRAM $ 3,500 $ - $ - $ 3,500
4245 INTEREST $ 500 $ 7,717 $ 7,717 $ 1,000
RESERVES $ 148,430
Total Revenues $ 289,500 $ 325,707 $ 373,265 $ 503,430
Expenses
5110 SALARIES $ 87,184 $ 69,493 $ 86,709 $ 97,646 12.00% 5120 SALARIES PART TIME $ 19,500 $ 11,490 $ 15,708 $ 16,673 -14.50% 5250 HEALTH BENEFITS $ 12,000 $ 11,763 $ 15,914 $ 20,806 73.38% 5251 RETIREMENT BENEFITS $ 5,000 $ 5,246 $ 6,537 $ 7,499 49.98% 5252 WORKERS COMP $ 4,000 $ 2,437 $ 3,295 $ 4,001 0.03% 5254 UNEMPLOYEMENT $ 305 $ - $ 305 $ 305 0.00%
6241 OFFICE SUPPLIES $ 2,500 $ 1,721 $ 2,000 $ 3,000 20.00% 6244 MISCELLANEOUS EXPENSE $ 5,000 $ 1,226 $ 1,226 $ 5,000 0.00% 6245 CONTINGENCY $ 10,000 $ - $ - $ 10,000 0.00%
6251 MEETING & TRAVEL $ 1,000 $ 165 $ 165 $ 200 -80.00% 6291 BUILDING OPERATION & MAINT $ - $ 1,258 $ 1,258 $ 500 100.00%/ 6343 VIDEO PRODUCTION $ 16,000 $ 13,000 $ 16,000 $ 16,000 0.00%/ 6344 BROADCAST MEDIA $ 24,000 $ 24,900 $ 24,900 $ 36,000 50.00% 6345 REGIONAL PRINT ADS $ - $ 2,730 $ 2,730 $ 11,800 100.00% 6347 TRADE CONVENTIONS & MEMBERSHIPS $ 800 $ 8,020 $ 8,020 $ 19,000 2275.00% / 6353 CONTRACT SERVICES $ - $ 26,910 $ 39,390 $ - 0.00%
6356 DIGITAL MARKETING $ 78,250 $ 35,900 $ 40,100 $ 45,000 -42.49% 6360 SPECIAL PROJECTS $ 10,000 $ - $ - $ 10,000 0.00%/
6371 EVENT SPONSORSHIP $ 10,000 $ 17,254 $ 17,754 $ 200,000 1900.00% 6518 ELECTRONIC EQUIPMENT $ - $ 578 $ 578 $ - 0.00%/
6841 LEGAL SERVICES $ - $ 6,741 $ 6,741 $ - 0.00%
6350 REPORTING & ANALYSIS $ 6,770 $ - 0.00%
Total Expenses $ 285,539 $ 240,831 $ 296,098 $ 503,430
Excess Revenue Over (Under) Expenditures $ 3,961 $ 84,877 $ 77,168 $ - TBID Budget & Expenditures
TBID ASSESSEMENT REVENUE RESULTS
2017/2018 Oct-Dec Jan-March April-June July-Sept Year End Hotels 43,254 63,021 53,802 41,005 201,082
VHRs 1,851 6,919 5,066 4,724 18,560
Total 45,105 69,940 58,868 45,729 219,642
2018/2019 Oct-Dec Jan-March April-June July-Sept Year End Hotels 44,683 54,772 52,457 41,290 193,202
VHRs 7,239 9,910 7,054 6,939 31,142
Total 51,922 64,682 59,511 48,229 224,344
YOY % Change 15% -8% 1% 5% 2%
2019-2020 Oct-Dec Jan-March April-June July-Sept Year End Hotels 47,918 37,197 24,281 37,732 147,128
VHRs 9,908 7,464 8,696 20,239 46,307
Total 57,826 44,661 32,977 57,971 193,435
YOY % Change 11% -31% -45% 20% -14%
2020-2021 Oct-Dec Jan-March April-June July-Sept Year End Hotels 41,474 41,416 55,091 41,194 179,175
VHRs 20,007 33,121 26,526 26,896 106,550
Total 61,481 74,537 81,617 68,090 285,725
YOY % Change 6% 67% 147% 17% 48%
2021-2022 Oct-Dec Jan-March April-June July-Sept Year End Hotels 54,235 59,370 58,441 39,649 211,695
VHRs 33,735 49,842 30,374 33,540 147,491
Total 87,970 109,212 88,815 73,189 359,186
YOY % Change 43% 47% 9% 7% 26%
2022-2023 Oct-Dec Jan-March April-June July-Sept Year End Hotels 45,780 67,397 57,387 170,564
VHRs 45,554 60,159 41,553 147,266
Total 91,334 127,555 98,940 0 317,829
YOY % Change 4% 17% 11% -100% -12%
1.5% TBID Assessment Revenue Results
TBID/VHR ANALYSIS
City of Twentynine Palms
2 $812,616 $735,041
$640,900
$652,437
$728,199
$826,537
$901,027
$901,363
$727,008
$843,927
$1,008,782
$1,021,824
$194,680 $185,854 $184,280 $204,388 $209,840 $253,805 $278,827 $256,379 $177,107 $210,355 $270,719
$239,490
5,794 26,332
89,417 173,511 199,767
599,362
843,686
1,082,511
1,080,259.00
1,073,669.00 1,130,833.72
1,125,237.00 1,106,490.00
1,156,389.69
1,254,317.42
1,402,483.54 1,226,377.34
1,445,428.49
1,586,032.79
1,562,276.03
62%
59%
56%
56%
61%
62%
71%
68%
54%
61% 57%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
13 14 15 16 17 18 19 20 21 22 23
TOT Analysis
Large Hotels Other Hotels VHRs Sales Tax Occupancy STR
Start of VHRs
and TBID
TOT/VHR ANALYSIS
• TOT Revenue from the six larger hotels (Fairfield, Holiday Inn Express, Best Western, Oasis, Motel 6, and American Best Value)
• STR Report was data for occupancy
• TOT Revenue has gone from $812K in 2017 to over $2.3M in 2023; including VHRs
• No new rooms added during this timeframe in the City; • The Marine base added 77 in 2020 new units, however they took out the Roadrunner Inn that had 76 units, so +1 is the add 3
TOT/VHR ANALYSIS
• Summary:
• Comparing 2017 to 2023 (Fiscal Years)
• Occupancy from STR 61.8% vs. 56.8%(2022) or 65.7 YTD 2023 June • Large Hotels - $827K vs. $1.022M or 23.6% increase
• Other Hotels - $254K vs $239K or 6.2% decrease (Sunnyvale Gardens and Suites NOT renting short term, 22 units)
• VHRs - $26K vs. $1.083M
• Sales Tax - $1.156M vs. $1.562M or 35.1% increase
• CPI Index from “17 to ‘22 increase is 21.3% 4
CITY OF TWENTYNINE PALMS
CITY COUNCIL
RESOLUTION NO. 23-22
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE
PALMS, CALIFORNIA, DECLARING THE INTENTION OF THE CITY COUNCIL
TO ESTABLISH THE TWENTYNINE PALMS TOURISM BUSINESS
IMPROVEMENT DISTRICT AND FIXING THE TIME AND PLACE OF A PUBLIC
HEARING
WHEREAS, the City desires to support its hotels/motels/vacation home rentals in forming a business improvement district in the City as a means to promote tourism; and WHEREAS, the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of the California Streets and Highway Code authorizes cities to establish business improvement areas for the purpose of promoting tourism; and WHEREAS, a business improvement district is expected to enhance tourism related businesses throughout the City of Twentynine Palms.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Twentynine Palms as follows:
A) That the above recitations are true and correct and incorporated herein by reference.
B) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and to levy and collect assessments from all affected businesses listed in Exhibit A and described as all hotels/motels/vacation home rentals within the boundaries of the City of Twentynine Palms.
C) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and adopts the following findings:
Findings:
1) The name of the business improvement district shall be the Twentynine Palms Tourism Business Improvement District.
2) The types of activities to be funded by the levy of assessments include marketing programs to promote Twentynine Palms as an overnight tourism destination including marketing, advertising, public relations and other related activities determined by the advisory board.
3) Except where funds are otherwise available, the assessment is proposed to be levied on all existing hotel businesses within the City of Twentynine Palms at 1.5% per occupied room night rate subject to City of Twentynine Palms transient occupancy tax. 4) The Twentynine Palms Tourism Business Improvement District is estimated to collect approximately $350,000. The funds raised shall be spent to promote tourism in
Twentynine Palms. Funds remaining at the end of any term may be used in subsequent years in which assessments are levied as long as they are used consistent with the requirements of this Resolution.
5) The City of Twentynine Palms will collect the assessments quarterly from affected hotel/motel/vacation home rentals businesses within Twentynine Palms.
Hotel/motel/vacation home rental businesses shall be any hotel/motel/vacation home rental currently operating within the City of Twentynine Palms. The City of Twentynine Palms will collect the assessment on the same form as that used for the collection of Transient Occupancy Tax receipts and remitted to the Twentynine Palms Business Improvement District in a manner acceptable to the Advisory Board and the City of Twentynine Palms.
6) The Twentynine Palms Tourism Business Improvement District Advisory Board shall submit an annual report, which shall include a budget for operations and an identification of the marketing efforts to be undertaken by the Twentynine Palms Tourism Business Improvement District for the ensuing fiscal year, to the Twentynine Palms City Council pursuant to Section 36533. The Twentynine Palms Tourism Business Improvement District began on October 1, 2017 and its fiscal year shall be from October 1 through September 30.
7) The Twentynine Palms City Council appointed an Advisory Board as described in Section 36530 before October 1, 2017.
8) The Twentynine Palms City Council shall hold a public meeting to establish the Twentynine Palms Tourism Business Improvement District and the levy of the assessments is set for September 12, 2023 at 6:00 p.m. at the City of Twentynine Palms City Council Chambers, 6136 Adobe Road, Twentynine Palms, CA 92277. 9) At the public hearing the testimony of all interested persons for or against the establishment of the area, the extent of the area, or the furnishing of specific types of improvements or activities will be heard.
10)A protest against the establishment of the Twentynine Palms Tourism Business Improvement District, and the furnishing of a specific type of improvement or activity as provided in Section 36524 may be made in writing. To count in the majority protest against the Twentynine Palms Tourism Business Improvement District, a protest must be written. A written protest may be withdrawn from writing at any time before the conclusion of the public hearing. Each written protest shall contain a written description of the business in which the person signing the protest is interested, sufficient to identify the business and its address. If the person signing the protest is not shown on the official records of the City of Twentynine Palms as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business. If the owner of the business is a corporation, LLC, partnership or other legal entity, the authorized representative for the entity shall be authorized to sign the protest. Any written protest as to the regularity or evidence of the proceedings shall be in writing and clearly state the irregularity or defect to which objection is made.
Written protests must be received by the City Clerk of the City of Twentynine Palms before the close of the hearing scheduled herein and may be delivered or mailed to the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277.
11) If, at the conclusion of the public hearing, there are of record, written protests by the owners of the businesses within the Twentynine Palms Tourism Business Improvement District that will pay fifty percent (50%) or more of the total assessments of the entire Twentynine Palms Tourism Business Improvement District, no further proceedings to create the Twentynine Palms Tourism Business Improvement District shall occur. New proceedings to form the Twentynine Palms Tourism Business Improvement District shall not be undertaken again for a period of at least one (1) year from the date of the finding of the majority written protest by the City Council. If the majority of written protests is only as to an improvement or activity proposed, then that type of improvement or activity shall not be included in the Twentynine Palms Tourism Business Improvement District.
12) Further information regarding the proposed Twentynine Palms Tourism Business Improvement District may be obtained from the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277 or by phone at (760) 367-6799. 13) The City Clerk is instructed to provide notice of the public hearing as follows:
a. Publish this Public Notice in a newspaper of general circulation in the City of Twentynine Palms once, at least seven (7) days before the hearing. b. Mail a complete copy of this Resolution of Intention to each and every business owner proposed to be assessed in the Twentynine Palms Tourism Business Improvement District within seven (7) days of the adoption of this Resolution by the City Council.
PASSED AND ADOPTED this 22ND day of August, 2023.
McArthur Wright, Ma')66r
I, do hereby certify that the foregoing Resolution No. 23-22, was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on 22No day of August, 2023, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCILMEMBER: BILDERAIN, KLINK, MINTZ, WRIGHT
COUNCILMEMBER: SCOTT
COUNCILMEMBER:
COUNCILMEMBER:
EXHIBIT A
TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
The Twentynine Palms Tourism Business Improvement District will include all hotels/motels/vacation home rentals currently operating within the City of Twentynine Palms boundaries, which includes the following businesses:
Hotels, Motels and Inns
K - B Ranch Hotel
6048 Noels Knoll Road,
Twentynine Palms, CA 92277
29 Palms Inn
73950 Inn Avenue, Twentynine
Palms, CA 92277
Motel 6
72562 29 Palms Hwy.,
Twentynine Palms, CA 92277
Best Western Gardens
7148-7 29 Palms Hwy
Twentynine P lms, CA 92277
Homestead Inn
74153 Two Mile Road
Twentynine Palms, CA 92277
El Rancho Dolores Motel
73352 29 Palms Hwy.,
Twentynine Palms, CA 92277
Oasis Inn & Suites
71809 29Palms Hwy.,
Twentynine Palms, CA 92277
America Best Value Inn
71829 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Harmony Motel
71161 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Ramsey 29
73842 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
9 Palms Inn
73243 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Fairfield Inn
6333 Encelia Avenue,
Twentynine Palms, CA 92277
Holiday Inn Express 29
72535 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Campbell House
74744 Joe Davis Drive,
Twentynine Palms, CA 92277
Twentynine Palms RV Resort
4949 Desert Knoll
Twentynine Palms, CA 92277
Vacation Home Rental List 2023
License# Rental Address
VHR001 73452 SUNNYSLOPE DR
VHR004 70677 COTTONWOOD DR
VHR007 5960 SUNRISE RD
VHR008 6646 NATIONAL PARK DR
VHR013 72815 CACTUS DR
VHR015 71428 SAMARKAND DR
VHR016 73817 OLD DALE RD
VHR017 73871 OLD DALE RD
VHR019 70370 BASELINE RD
VHR022 6612 INDIAN COVE RD
VHR025 6600 INDIAN COVE RD
VHR026 6371 NOELS KNOLL RD
VHR027 6783 ALPINE AVE
VHR028 74925 ALTA LOMA
VHR029 67939 SULLIVAN RD
VHR032 6837 ARABY AVE
VHR033 74615 ALTA LOMA DR
VHR034 6791 IVANPAH
VHR035 74611SERRANO DR
VHR036 71524 SAMARKAND DR
VHR037 74576 OLD DALE RD ttA
VHR038 74576 OLD DALE RD #8
VHR042 74375 COTTONWOOD DR
VHR043 75127 MAYFAIR DR TWENT
VHR046 71544 CACTUS
VHR052 73225 ADOBE CIR
VHR053 7005 MANZANITA AVE
VHR054 5662 SKYVIEW LN
VHR055 67979 SULLIVAN RD
VHR056 5605 OASIS AVE
VHR057 6600 SPLIT ROCK
VHR060 6594 ROSE ELLEN AVE
VHR061 6662 MESQUITE AVE
VHR062 7545 SAHARA AVE
VHR063 6572 BULLION AVE
VHR065 7516 PERSIA AVE
VHR066 7516 PERSIA AVE
VHR069 6749 SHERMAN RD
VHR073 67966 WHITMORE
VHR074 6627 SPLIT ROCK AVE
VHR075 73414 DIDSBURY DR
VHR076 6856 SHERMAN RD
VHR077 74804 WELLOCK RD
VHR082 5971MARIPOSA AVE ATTN:
VHR083 6244 CARODEAN RD
VHR084 6553 VIA ALLEGRA
Vacation Home Rental List 2023
VHR085 6565 VIA ALLEGRA
VHR086 6705 OCOTILLO
VHR087 6388 W COURT WAY
VHR088 5742 CARODEAN RD
VHR089 7391SHERMAN HOYT
VHR090 74006 GORGONIO DR
VHRlO0 69023 ALTA LOMA DR
VHR103 74835 ALTA LOMA DR TORON
VHR105 6009 MOJAVE AVE
VHR106 74884 SERRANO PARK DR
VHR107 7487 PERSIA AVE APT 5
VHR108 5812 PRIMROSE LN
VHR109 74825 ALTA LOMA DR
VHRll0 6905 PETERSON RD
VHR112 73934 CASITA DR
VHR113 7273 Shoshone Valley RD
VHR115 70595 FOOTHILL DR
VHR116 5868 MARIPOSA AVE
VHR117 71915 SAMARKAND DR
VHR118 72935 Siesta DR
VHR119 5394 MARISPOSA AVE
VHR121 6579 MISSION
VHR122 8989 UTAH TRL
VHR123 74677 Hill View RD
VHR125 73384 SULLIVAN
VHR126 73384 SULLIVAN
VHR127 5960 ROSE ELLEN AVE
VHR131 74044 COTTONWOOD
VHR132 5966 MORONGO RD
VHR134 7026 DATURA AVE
VHR135 7358 PERSIA AVE
VHR136 6438 SUNRISE RD
VHR137 6405 TAMARISK ST
VHR138 76076 SUNRISE DR
VHR139 73855 WHITE SANDS DR
VHR140 6373 NOELS KNOLL RD
VHR143 6968 ROBERTS AVE
VHR144 72133 EL PASEO DR
VHR145 73543 JOSHUA DR
VHR147 6837 MUNTZ RD
VHR148 6463 Mesquite AVE
VHR150 5868 MARIPOSA (Main House) AVE
VHR151 74563 ALTA LOMA DR
VHR152 73767 SERRANO DR
VHR153 5747 MARINE AVE
VHR154 73434 DESERT TRL
VHR156 71554 SAMARKAND DR
Vacation Home Rental list 2023
VHR157 7112 INDIAN COVE RD
VHR158 6273 Lupine AVE
VHR160 73397 MANANA DR
VHR161 73779 OLD DALE RD
VHR162 6566 EL REY AVE
VHR163 6731 IVANPAH AVE
VHR164 6670 IVANPAH
VHR165 6616 EL REY AVE
VHR166 6688 Oasis AVE
VHR167 7589 Sahara AVE
VHR168 73010 MANANA DR
VHR169 74056 CASITA DR
VHR174 6244 CARODEAN RD
VHR175 6673 TAMARISK AVE
VHR176 73778 SIESTA DR
VHR177 72994 HOMESTEAD DR
VHR181 9160 COWAN RD
VHR182 6635 MORONGO RD
VHR183 68054 SULLIVAN RD
VHR184 68927 Foothill DR
VHR185 69301 COTTONWOOD DR
VHR186 6643 Indian Cove RD
VHR187 6721 Desert Quail DR
VHR188 6026 MORONGO RD
VHR189 6251 Encelia AVE
VHR190 6707 Palo Verde AVE
VHR191 4694 Hook Tree RD
VHR192 7775 Sahara AVE
VHR193 74350 National Park DR
VHR194 73145 Twentynine Palms Highway, A
VHR195 73145 Twentynine Palms Highway, B
VHR196 5655 Encelia DR
VHR197 72589 Sullivan RD
VHR198 74026 Gorgonio DR
VHR199 5580 Palo Verde AVE
VHR200 6274 Baileya AVE
VHR203 72838 Two Mile RD
VHR204 74725 Serrano DR
VHR206 72654 Sunnyslope DR
VHR208 75051Saddlehorn RD
VHR210 6976 Sherman RD
VHR211 6025 Daisy AVE
VHR212 72208 Sunnyslope DR
VHR213 7168 Indian Cove
VHR215 71604 Sunnyvale Court
VHR216 73398 Sunnyvale DR
VHR217 70829 Sunnyslope Dr #1 (A)
Vacation Home Rental List 2023
VHR218 70829 Sunnyslope Dr #2 (B)
VHR219 71972 El Paseo DR
VHR221 6727 Quail Spring AVE
VHR222 7643 Saladin AVE
VHR223 7095 Quail Spring AVE
VHR224 74030 Playa Vista DR
VHR225 6799 lvanpah AVE
VHR226 7073 Mission AVE
VHR227 6213 Bagley AVE
VHR228 6074 Mojave AVE
VHR229 6442 Palm View AVE
VHR230 6188 Bagley AVE
VHR231 74354 Cottonwood DR
VHR232 6974 49 Palms AVE
VHR233 5985 Morongo RD
VHR234 5535 Lupine AVE
VHR239 7421 Persia AVE
VHR241 7593 Persia AVE
VHR242 73314 SUN VALLEY DR
VHR244 6106 Baileya AVE
VHR245 73820 COTTONWOOD DR
VHR246 75167 Mayfair DR
VHR247 7755 Utah TRL
VHR248 6608 Bullion AVE
VHR249 6161 Chia AVE
VHR250 6243 Lupine AVE
VHR252 73755 Serrano DR
VHR254 6649 PINE SPRING AVE
VHR255 7685 UTAH TRL
VHR256 7657 SALADIN AVE
VHR257 74825 Twilight DR
VHR258 6649 NStar AVE
VHR259 74160 Pinon DR
VHR260 74755 Baseline RD
VHR261 73362 Old Dale AVE
VHR262 72761 GRANITE AVE
VHR263 6969 MANTONYA RD
VHR264 74847 Twentynine Palms HWY Unit 1
VHR265 74847 Twentynine Palms Highway, Unit 2
VHR270 72746 Two Mile RD
VHR271 6769 Manzanita AVE
VHR272 74931 Old Dale RD
VHR273 72655 Foothill DR
VHR277 6459 Mesquite AVE
VHR279 73478 Old Dale RD
VHR281 7191 Utah Trail, Unit 3
VHR282 71620 JUANITA DR
Vacation Home Rental List 2023
VHR283 68033 Sullivan RD
VHR285 75047 BASELINE RD
VHR287 6428 W Court AVE
VHR290 73029 Manana DR
VHR291 6691 El Rey AVE
VHR292 7654 NStar AVE
VHR293 6713 Que Pas LN
VHR295 68989 Sullivan RD
VHR296 6778 Sherman RD
VHR298 71645 Cactus DR
VHR299 6633 Datura AVE
VHR301 71235 El Paseo DR
VHR302 72972 Two Mile RD
VHR304 6169 Daisy AVE
VHR305 5780 Lupine AVE
VHR306 5418 Abronia AVE
VHR307 74483 Twilight DR
VHR308 73542 Joshua DR
VHR309 71350 Samarkand DR
VHR310 73344 Sun Valley DR
VHR311 72721 Granite AVE
VHR312 6432 Smoketree AVE
VHR313 7643 Saladin (ADU) AVE
VHR21-315 72667 SULLIVAN RD
VHR21-316 5120 PEARL SPRING AVE
VHR21-318 6672 MOJAVE AVE
VHR21-319 6144 ABRONIA AVE
VHR21-320 74603 BASELINE AVE
VHR21-321 70231 29 PALMS HWY
VHR21-323 6996 DESERT QUAIL
VHR21-324 68030 SUNNYSLOPE DR
VHR21-326 73633 DESERT TRAIL DR
VHR21-327 74388 MARICOPA DR
VHR21-329 5749 HALSEY AVE
VHR21-331 6954 MAUDE ADAMS AVE
VHR21-332 68253 BELLERUE RD
VHR21-333 5717 SUNRISE RD
VHR21-334 73250 INDIAN TRL
VHR21-337 6654 BERMUDA AVE
VHR21-338 6636 INDIAN COVE RD
VHR21-339 73467 DESERT DR
VHR21-340 68227 BELLARUE RD
VHR21-341 6564 PINE SPRINGS AVE
VHR21-342 6933 49 PALMS RD
VHR21-343 6634 Star Dune AVE
VHR21-344 72257 SUN VALLEY DR
VHR21-345 4671MESQUITE SPRINGS RD
Vacation Home Rental List 2023
VHR21-346 7518 MAUDE ADAMS AVE
VHR21-347 70472 COTTONWOOD DR
VHR21-348 68460 BELLARUE RD
VHR21-349 72150 TWO MILE RD
VHR21-350 70138 SULLIVAN RD
VHR21-351 6878 IVANPAH AVE
VHR21-355 7393 SALADIN AVE
VHR21-357 72939 HOMESTEAD DR
VHR21-359 73176 SUN VALLEY DR
VHR21-361 6924 EL SOL AVE
VHR21-362 73358 SUNNYVALE DR
VHR21-363 5422 ADOBE RD
VHR21-364 73079 SUNNYVALE DR
VHR21-365 5911 ROSE ELLEN AVE
VHR21-366 5760 LA BUENA TIERRA AVE
VHR21-367 6766 MESQUITE DR
VHR22-001 7445 SALADIN AVE
VHR22-002 71522 SUNFLOWER DR
VHR22-003 6671 IVANPAH AVE
VHR22-008 7414 ARABY AVE
VHR22-009 71658 CACTUS DR
VHR22-010 74442 TWILIGHT AVE
VHR22-011 6283 DAISY AVE
VHR22-012 6673 PERSIA AVE
VHR22-013 5845 CARODEAN RD
VHR22-017 74667 SERRANO DR
VHR22-018 6121 MrnAVE AVE
VHR22-019 71966 TWO MILE RD
VHR22-020 7770 NORTH STAR AVE
VHR22-021 5781 EASY ST
VHR22-022 6591 DESERT QUEEN AVE
VHR22-025 7086 EL SOL AVE
VHR22-027 73153 SUNNYVALE DR
VHR22-028 6781 COPPER MOUNTAIN RD
VHR22-029 6168 ABRONIA AVE
VHR314 6244 MOJAVE AVE
VHR22-031 6317 EL REY AVE
VHR22-034 5556 DAISY AVE
VHR22-035 5851 EASY ST
VHR22-036 69156 GORGONIA DR
VHR22-037 7546 SAHARA AVE
VHR22-038 6054 LUPINE AVE
VHR22-039 6332 CANYON RD
VHR22-040 75758 JOE DAVIS RD
VHR22-042 74935 ALTA LOMA DR
VHR22-043 6575 BERMUDA
VHR22-044 7790 BEDOUIN AVE
Vacation Home Rental Ust 2023
VHR22-045 71762 SUNNYSLOPE DR
VHR22-046 73743 OLD DALE RD
VHR22-047 6136 CHIA AVE
VHR22-049 5774 PRIMROSE LN
VHR22-050 72996 TWO MILE RD
VHR22-051 7046 ROBERTS AVE
VHR22-052 6526 ADOBE RD
VHR22-053 74677 MORNING DR
VHR22-054 72418 SUN VALLEY DR
VHR22-055 74327 PINON DR
VHR22-056 73414 DESERT DR
VHR22-058 68050 FOOTHILL DR
VHR22-060 72616 2 MILE RD
VHR22-061 72626 OLD DALE RD
VHR22-062 7065 DATURA AVE
VHR22-063 7410 SHERMAN HOYT AVE
VHR22-066 6328 MARIPOSA AVE
VHR22-067 73365 SUNNYVALE DR
VHR22-O68 7428 KELLOGG AVE
VHR22-069 72949 SIESTA DR
VHR22-070 5633 ABRONIA AVE
VHR22-071 72017 SIESTA DR
VHR22-077 69829 TWO MI LE RD
VHR22-078 5066 LEAR RD
VHR22-079 6670 INDIAN COVE RD
VHR22-080 5653 PEARL SPRINGS AVE
VHR22-082 73453 EL PASEO DR
VHR22-084 72068 SUNNYSLOPE DR
VHR22-085 6264 ABRONIA AVE
VHR22-086 7332 BEDOUIN AVE
VHR22-087 7338 PERSIA AVE
VHR22-088 7036 MISSION RD
VHR22-089 73389 SUN VALLEY RD
VHR22-090 72975 SIESTA DR
VHR22-094 6929 MONTOYA RD
VHR22-096 6136 SUNRISE RD
VHR22-097 6645 SHERMAN HOYT
VHR22-098 72912 MANANA WAY
VHR22-099 71593 FLORIDA DR
VHR22-100 6626 PERSIA AVE
VHR22-101 5651SKYVIEW LN
VHR22-102 71638 LAURA LN
VHR22-104 6563 PINE SPRING AVE
VHR22-105 73422 HOMESTEAD DR
VHR22-106 5466 ABRONIA AVE
VHR22-107 5430 BAILEYA AVE
VHR22-108 75800 JOE DAVIS RD
Vacation Home Rental List 2023
VHR22-109 5989 ENCELIA AVE
VHR22-110 74408 NATIONAL PARK DR
VHR22-111 7345 MAUDE ADAMS AVE
VHR22-112 74074 STARLIGHT DR
VHR22-113 6057 LUPINE AVE
VHR22-114 4719 FLYING H RD
VHR22-115 69464 29 PALMS HWY
VHR22-116 74816 SERRANO DR
VHR22-117 72726 DESERT TRAIL DR
VHR22-118 6553 SHERMAN HOYT AVE
VHR22-119 74474 CACTUS DR
VHR22-120 73844 TWO MI LE RD
VHR22-121 7561 SALADIN AVE
VHR22-122 73090 MESA DR
VHR22-123 6261 CARODEAN RD
VHR22-125 74824 SERRANO DR
VHR22-126 6887 WOLFE RD
VHR22-128 6744 GALLETTA AVE
VHR22-129 6413 TAMARISK AVE
VHR22-130 72319 EL PASEO DR
VHR22-132 6263 ENCELIA AVE
VHR22-133 7191 UTAH TRL 2
VHR22-134 7191 UTAH TRL 1
VHR22-135 70410 COTTONWOOD DR
VHR22-136 71556 JUANITA DR
VHR22-138 6585 PINE SPRING AVE
VHR22-139 7648 ARABY AVE
VHR22-141 71560 BARNES DR
VHR22-142 74085 EAGLE LN
VHR22-143 5676 CHIA AVE
VHR22-144 6595 DESERT KNOLL
VHR22-145 73484 SUNNYVALE DR
VHR22-146 73484 SUNNYVALE DR
VHR22-147 74405 COTTONWOOD DR
VHR22-148 6077 MANTONYA RD
VHR22-149 4435 BULLION AVE
VHR22-150 5341 BAILEYA AVE
VHR22-151 73789 SERRANO DR
VHR22-152 5762 HOWARD WAY
VHR22-154 4694 SADDLE HORN RD
VHR22-155 72943 MANANA DR
VHR22-156 73420 INDIAN TRL
VHR22-157. 74707 SUNSET DR
VHR22-158 6711 MESQUITE DR
VHR22-159 72813 DESERT AVE
VHR22-160 71715 SUNNYSLOPE DR
VHR22-161 4850 ROUND UP RD
Vacation Home Rental List 2023
VHR22-162 73424 DESERT DR
VHR22-163 6632 DESERT QUAIL DR
VHR22-164 7010 49 PALMS AVE
VHR22-165 72318 SUNNYVALE DR
VHR22-166 6855 ARABY Unit 2 AVE
VHR22-167 72397 EL PASEO DR
VHR22-168 75079 SADDLE HORN RD
VHR22-170 7512 SAGE AVE
VHR22-171 5931ROSE ELLEN AVE
VHR22-172 7678 ARABY AVE
VHR22-173 6426 WEST COURT
VHR22-174 6166 MARIPOSA AVE
VHR22-175 5900 CARODEAN RD
VHR22-176 74554 TWILIGHT DR
VHR22-177 75143 OLD DALE RD
VHR22-178 74374 SUNRISE DR
VHR22-179 74834 SERRANO DR
VHR22-180 6437 EL COMINO RD
VHR22-181 73393 SUN VALLEY DR
VHR22-182 6186 CHIA AVE
VHR22-183 74415 COTTONWOOD DR
VHR22-184 71510 SUN VALLEY DR
VHR22-185 5952 MARIPOSA AVE
VHR22-187 6469 CEDAR DR
VHR22-189 71633 CACTUS DR
VHR22-190 72847 DESERT TRL
VHR22-191 73952 GORGONIO DR
VHR22-192 7050 INDIAN COVE RD
VHR22-193 72194 SUNNYSLOPE DR
VHR22-194 6692 VALLEY VIEW
VHR22-195 68467 SULLIVAN RD
VHR22-196 67512 APPIAN WAY
VHR22-198 6980 INDIAN COVE RD
VHR22-199 6764 PINE SPRING AVE
VHR22-200 6582 IVANPAH AVE
VHR22-201 6363 TIMOTHY AVE
VHR22-202 74855 SERRANO DR
VHR22-205 5665 ABRONIA AVE
VHR22-206 73605 SUNNYSLOPE DR
VHR22-207 6679 STARDUNE AVE
VHR22-208 75243 SULLIVAN RD
VHR22-209 73090 SUNNYVALE DR
VHR22-210 74768 SUNSET DR
VHR22-212 6855 ARABY Unit 1 AVE
VHR22-213 6355 MOJAVE AVE
VHR22-216 5810 HALSEY DR
VHR22-217 7606 SALADIN AVE
Vacation Home Rental List 2023
VHR22-218 6568 QUAIL SPRINGS AVE
VHR22-219 68990 ALTA LOMA DR
VHR22-220 6211 SUNRISE RD
VHR22-221 68965 OLD DALE RD
VHR22-222 7876 ROBIN RD
VHR22-223 73317 OLD DALE RD
VHR22-224 73349 OLD DALE RD
VHR22-225 73317 OLD DALE ADU RD
VHR22-227 6424 MONTE VISTA DR
VHR22-228 70231 JUANITA DR
VHR22-229 4671 MESQUITE SPRINGS RD
VHR22-230 6251 CAHUILLA AVE
VHR22-231 6668 MANZANITA AVE
VHR22-233 72659 ASPEN RD
VHR22-234 74760 AMBOY RD
VHR22-236 7707 WILSHIRE AVE
VHR22-237 6606 LA LUNA AVE
VHR22-238 67326 WHITMORE RD
VHR22-240 71790 SUNNYSLOPE DR
VHR22-241 7900 CLARE AVE
VHR22-242 6395 TIMOTHY AVE
VHR22-244 6840 PINE SPRING AVE
VHR22-245 73983 BUENA VISTA DR
VHR22-246 6850 ESTRELLA AVE
VHR22-248 68982 Sullivan RD
VHR22-250 5975 LUPINE AVE
VHR22-251 6827 VALLEY VIEW AVE
VHR22-252 74745 ALTA LOMA DR
VHR22-253 72065 CACTUS DR
VHR22-254 6644 PINE AVE
VHR22-257 7390 PERSIA AVE
VHR22-258 73382 SUNNYVALE DR
VHR22-259 6567 QUAIL SPRING AVE
VHR22-262 6577 CAHUILLA AVE
VHR22-263 6590 QUAIL SPRING AVE
VHR22-264 73230 Two Mile RD
VHR22-265 71621 JUANITA DR
VHR23-002 73429 SUNNYVALE DR
VHR23-004 74704 MORNING DR
VHR23-005 6235 MOJAVE AVE
VHR23-007 5958 CAHUILLA AVE
VHR23-010 73961 DESERT DUNES DR
VHR23-013 7175 SHOSHONE VALLEY RD
VHR23-014 74814 TWILIGHT AVE
VHR23-015 7078 ELM DR
VHR23-016 6784 PINE SPRINGS RD
VHR23-017 7776 MAUDE ADAMS AVE
Vacation Home Rental List 2023
jvHR23-019 I6610 ALPINE AVE
CITY OFFICES:
6136 ADOBE ROAD
TWENTYNINE PALMS, CA 92277
(760) 367-6799
Fax (760) 367-4890
www.29palms.org
COUNCILMEMBERS
McArthur Wright, Mayor
Steven Bilderain, Mayor Pro Tem
Joel Klink
Daniel L. Mintz, Sr.
Octavious Scott
CITY MANAGER
Frank J. Luckino, MPA
Notice of Public Meeting and Public Hearing Related Reauthorizing of the Tourism Business Improvement District (TBID)
August 24, 2023
Dear Tourism Partner,
This notice is being provided to you as a business potentially affected by the reauthorization of the City’s Tourism Business Improvement District (TBID).
Established in 2017 and branded as Visit 29 Palms, the objective of the City’s TBID is to increase tourism through destination marketing programs and initiatives. The TBID is near completion of its sixth year of operation and is seeking reauthorization for its 2023-2024 fiscal year. The TBID’s tourism marketing efforts are funded by a 1.5% TBID assessment that is proposed to continue to be levied and collected from all hotels, motels, and vacation rentals providing transient occupancies and who are subject to the City’s Transient Occupancy Tax.
The first step in the TBID reauthorization process was the adoption of a Resolution of Intention to establish the area to which the TBID would apply, and to set the time and place for a public meeting and a public hearing to consider reauthorization of the TBID. A Resolution of Intention, Resolution No. 23-22, was adopted by the City Council on August 22, 2023.
The Resolution of Intention set the time and place for a public hearing for September 12, 2023, at 6:00 p.m. at Twentynine Palms City Hall located at 6136 Adobe Road, Twentynine Palms, California, 92277.
A copy of the Notice of the Public Meeting and Public Hearing, as well as a Copy of Resolution of Intention is attached. Note that the Resolution of Intention contains important information that is required to be provided to you as part of this correspondence pursuant to Government Code Section 54954.6.
We invite you to attend this meeting on September 12th ,2023 and share your feedback. If you have any questions or concerns, please contact me at (760) 367-6799 or the TBID Advisory Board. The TBID’s Advisory Board is made of five members appointed by City Council; Chair, Rakesh Mehta (Surety Plus by Best Western), Vice Chair, Nalini “Ash” Maharaj (Harmony Hotel), Boardmember Heidi Grunt (Historic Inns of 29 Palms), Boardmember Patricia Knight (VHR Management), and Boardmember Maria Quinteros (Holiday Inn Express & Suites).
I look forward to discussing and hearing your feedback about the City’s TBID and believe that tourism is one of the biggest opportunities within our community.
Thank you,
Frank J. Luckino
City Manager
CITY OF TWENTYNINE PALMS
NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that the City of Twentynine Palms City Council will hold a Public Hearing at 6:00 p.m. on Tuesday, September 12, 2023, at City Hall in the City Council Chambers, 6136 Adobe Road, Twentynine Palms, California. The purpose of the hearing is to:
Introduce an Ordinance amending the City of Twentynine Palms’ Conflict of Interest Code.
ALL INTERESTED AND/OR AFFECTED PARTIES are invited to submit written comments in favor of, or in opposition to, this matter prior to the time of the hearing, or be heard in support of, or in opposition to, the proposed item, at the time of the hearing. For information, please contact City Clerk Cindy Villescas, at (760) 367-6799. /s/ Cindy Villescas, CMC
City Clerk
Please publish in the Desert Trail:
August 23, 2023
CITY OF TWENTYNINE PALMS
CITY COUNCIL
RESOLUTION NO. 23-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE
PALMS, CALIFORNIA, CONFIRMING THE CITY COUNCIL TO LEVY
ASSESSMENTS FOR THE 2023-2024 FISCAL YEAR FOR THE TWENTYNINE
PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
WHEREAS, the City desires to support its hotels/motels/vacation home rentals in forming a business improvement district in the City as a means to promote tourism; and WHEREAS, the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of the California Streets and Highway Code authorizes cities to establish business improvement areas for the purpose of promoting tourism: and WHEREAS, a business improvement district is expected to enhance tourism related businesses throughout the City of Twentynine Palms; and WHEREAS, on May 23, 2017, the City Council conducted a public hearing and adopted Ordinance No. 278, and thereby established the Twentynine Palms Tourism Business Improvement District; and
WHEREAS, on August 22, 2023, the City Council conducted a public meeting and approved Resolution No. 23-22 declaring its intent to hold a public hearing and levy assessments for the Twentynine Palms Tourism Business Improvement District 2023-2024 Fiscal Year or from October 1, 2023 to September 30, 2024; and
WHEREAS, with the adoption of this Resolution, the City Council hereby confirms its intent to levy assessments in the amount of 1.5% per occupied room night rate on all hotels, motels, vacation rentals, and any other business providing transient occupancies and subject to the City’s Transient Occupancy Tax within the boundaries of the City.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Twentynine Palms as follows:
A) That the above recitations are true and correct and incorporated herein byreference.
B) The City Council confirms its intention to establish the Twentynine Palms Tourism Business Improvement District and to levy and collect assessments from all affected businesses listed in Exhibit A and described as all existing and future hotels/motels/vacation home rentals within the boundaries of the City of Twentynine Palms for the 2023-2024 Fiscal Year, or October 1, 2023 to September 30,2024.
PASSED AND ADOPTED this on the 18th day of September 2023.
McArthur Wright, Mayor
1
ATTEST:
Cindy Villescas CMC, City Clerk
I, do hereby certify that the foregoing Resolution No. 23- was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on the 18th day of September 2023, by the following vote:
AYES: COUNCILMEMBER:
NOES: COUNCILMEMBER:
ABSENT: COUNCILMEMBER:
ABSTAIN: COUNCILMEMBER:
Cindy Villescas CMC, City Clerk
2
EXHIBIT A
TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
The Twentynine Palms Tourism Business Improvement District will include all hotels/motels/vacation home rentals currently operating within the City of Twentynine Palms boundaries, which includes the following businesses:
Hotels, Motels and Inns
K - B Ranch Hotel
6048 Noels Knoll Road,
Twentynine Palms, CA 92277
29 Palms Inn
73950 Inn Avenue, Twentynine
Palms, CA 92277
Motel 6
72562 29 Palms Hwy.,
Twentynine Palms, CA 92277
Best Western Gardens
7148-7 29 Palms Hwy
Twentynine P lms, CA 92277
Homestead Inn
74153 Two Mile Road
Twentynine Palms, CA 92277
El Rancho Dolores Motel
73352 29 Palms Hwy.,
Twentynine Palms, CA 92277
Oasis Inn & Suites
71809 29Palms Hwy.,
Twentynine Palms, CA 92277
America Best Value Inn
71829 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Harmony Motel
71161 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Ramsey 29
73842 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
9 Palms Inn
73243 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Fairfield Inn
6333 Encelia Avenue,
Twentynine Palms, CA 92277
Holiday Inn Express 29
72535 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Campbell House
74744 Joe Davis Drive,
Twentynine Palms, CA 92277
Twentynine Palms RV Resort
4949 Desert Knoll
Twentynine Palms, CA 92277
Vacation Home Rental List 2023
License# Rental Address
VHR001 73452 SUNNYSLOPE DR
VHR004 70677 COTTONWOOD DR
VHR007 5960 SUNRISE RD
VHR008 6646 NATIONAL PARK DR
VHR013 72815 CACTUS DR
VHR015 71428 SAMARKAND DR
VHR016 73817 OLD DALE RD
VHR017 73871 OLD DALE RD
VHR019 70370 BASELINE RD
VHR022 6612 INDIAN COVE RD
VHR025 6600 INDIAN COVE RD
VHR026 6371 NOELS KNOLL RD
VHR027 6783 ALPINE AVE
VHR028 74925 ALTA LOMA
VHR029 67939 SULLIVAN RD
VHR032 6837 ARABY AVE
VHR033 74615 ALTA LOMA DR
VHR034 6791 IVANPAH
VHR035 74611SERRANO DR
VHR036 71524 SAMARKAND DR
VHR037 74576 OLD DALE RD ttA
VHR038 74576 OLD DALE RD #8
VHR042 74375 COTTONWOOD DR
VHR043 75127 MAYFAIR DR TWENT
VHR046 71544 CACTUS
VHR052 73225 ADOBE CIR
VHR053 7005 MANZANITA AVE
VHR054 5662 SKYVIEW LN
VHR055 67979 SULLIVAN RD
VHR056 5605 OASIS AVE
VHR057 6600 SPLIT ROCK
VHR060 6594 ROSE ELLEN AVE
VHR061 6662 MESQUITE AVE
VHR062 7545 SAHARA AVE
VHR063 6572 BULLION AVE
VHR065 7516 PERSIA AVE
VHR066 7516 PERSIA AVE
VHR069 6749 SHERMAN RD
VHR073 67966 WHITMORE
VHR074 6627 SPLIT ROCK AVE
VHR075 73414 DIDSBURY DR
VHR076 6856 SHERMAN RD
VHR077 74804 WELLOCK RD
VHR082 5971 MARIPOSA AVE ATTN:
VHR083 6244 CARODEAN RD
VHR084 6553 VIA ALLEGRA
Vacation Home Rental List 2023
VHR085 6565 VIA ALLEGRA
VHR086 6705 OCOTILLO
VHR087 6388 W COURT WAY
VHR088 5742 CARODEAN RD
VHR089 7391 SHERMAN HOYT
VHR090 74006 GORGONIO DR
VHRlO0 69023 ALTA LOMA DR
VHR103 74835 ALTA LOMA DR TORON
VHR105 6009 MOJAVE AVE
VHR106 74884 SERRANO PARK DR
VHR107 7487 PERSIA AVE APT 5
VHR108 5812 PRIMROSE LN
VHR109 74825 ALTA LOMA DR
VHRll0 6905 PETERSON RD
VHR112 73934 CASITA DR
VHR113 7273 Shoshone Valley RD
VHR115 70595 FOOTHILL DR
VHR116 5868 MARIPOSA AVE
VHR117 71915 SAMARKAND DR
VHR118 72935 Siesta DR
VHR119 5394 MARISPOSA AVE
VHR121 6579 MISSION
VHR122 8989 UTAH TRL
VHR123 74677 Hill View RD
VHR125 73384 SULLIVAN
VHR126 73384 SULLIVAN
VHR127 5960 ROSE ELLEN AVE
VHR131 74044 COTTONWOOD
VHR132 5966 MORONGO RD
VHR134 7026 DATURA AVE
VHR135 7358 PERSIA AVE
VHR136 6438 SUNRISE RD
VHR137 6405 TAMARISK ST
VHR138 76076 SUNRISE DR
VHR139 73855 WHITE SANDS DR
VHR140 6373 NOELS KNOLL RD
VHR143 6968 ROBERTS AVE
VHR144 72133 EL PASEO DR
VHR145 73543 JOSHUA DR
VHR147 6837 MUNTZ RD
VHR148 6463 Mesquite AVE
VHR150 5868 MARIPOSA (Main House) AVE
VHR151 74563 ALTA LOMA DR
VHR152 73767 SERRANO DR
VHR153 5747 MARINE AVE
VHR154 73434 DESERT TRL
VHR156 71554 SAMARKAND DR
Vacation Home Rental list 2023
VHR157 7112 INDIAN COVE RD
VHR158 6273 Lupine AVE
VHR160 73397 MANANA DR
VHR161 73779 OLD DALE RD
VHR162 6566 EL REY AVE
VHR163 6731 IVANPAH AVE
VHR164 6670 IVANPAH
VHR165 6616 EL REY AVE
VHR166 6688 Oasis AVE
VHR167 7589 Sahara AVE
VHR168 73010 MANANA DR
VHR169 74056 CASITA DR
VHR174 6244 CARODEAN RD
VHR175 6673 TAMARISK AVE
VHR176 73778 SIESTA DR
VHR177 72994 HOMESTEAD DR
VHR181 9160 COWAN RD
VHR182 6635 MORONGO RD
VHR183 68054 SULLIVAN RD
VHR184 68927 Foothill DR
VHR185 69301 COTTONWOOD DR
VHR186 6643 Indian Cove RD
VHR187 6721 Desert Quail DR
VHR188 6026 MORONGO RD
VHR189 6251 Encelia AVE
VHR190 6707 Palo Verde AVE
VHR191 4694 Hook Tree RD
VHR192 7775 Sahara AVE
VHR193 74350 National Park DR
VHR194 73145 Twentynine Palms Highway, A
VHR195 73145 Twentynine Palms Highway, B
VHR196 5655 Encelia DR
VHR197 72589 Sullivan RD
VHR198 74026 Gorgonio DR
VHR199 5580 Palo Verde AVE
VHR200 6274 Baileya AVE
VHR203 72838 Two Mile RD
VHR204 74725 Serrano DR
VHR206 72654 Sunnyslope DR
VHR208 75051Saddlehorn RD
VHR210 6976 Sherman RD
VHR211 6025 Daisy AVE
VHR212 72208 Sunnyslope DR
VHR213 7168 Indian Cove
VHR215 71604 Sunnyvale Court
VHR216 73398 Sunnyvale DR
VHR217 70829 Sunnyslope Dr #1 (A)
Vacation Home Rental List 2023
VHR218 70829 Sunnyslope Dr #2 (B)
VHR219 71972 El Paseo DR
VHR221 6727 Quail Spring AVE
VHR222 7643 Saladin AVE
VHR223 7095 Quail Spring AVE
VHR224 74030 Playa Vista DR
VHR225 6799 lvanpah AVE
VHR226 7073 Mission AVE
VHR227 6213 Bagley AVE
VHR228 6074 Mojave AVE
VHR229 6442 Palm View AVE
VHR230 6188 Bagley AVE
VHR231 74354 Cottonwood DR
VHR232 6974 49 Palms AVE
VHR233 5985 Morongo RD
VHR234 5535 Lupine AVE
VHR239 7421 Persia AVE
VHR241 7593 Persia AVE
VHR242 73314 SUN VALLEY DR
VHR244 6106 Baileya AVE
VHR245 73820 COTTONWOOD DR
VHR246 75167 Mayfair DR
VHR247 7755 Utah TRL
VHR248 6608 Bullion AVE
VHR249 6161 Chia AVE
VHR250 6243 Lupine AVE
VHR252 73755 Serrano DR
VHR254 6649 PINE SPRING AVE
VHR255 7685 UTAH TRL
VHR256 7657 SALADIN AVE
VHR257 74825 Twilight DR
VHR258 6649 NStar AVE
VHR259 74160 Pinon DR
VHR260 74755 Baseline RD
VHR261 73362 Old Dale AVE
VHR262 72761 GRANITE AVE
VHR263 6969 MANTONYA RD
VHR264 74847 Twentynine Palms HWY Unit 1
VHR265 74847 Twentynine Palms Highway, Unit 2
VHR270 72746 Two Mile RD
VHR271 6769 Manzanita AVE
VHR272 74931 Old Dale RD
VHR273 72655 Foothill DR
VHR277 6459 Mesquite AVE
VHR279 73478 Old Dale RD
VHR281 7191 Utah Trail, Unit 3
VHR282 71620 JUANITA DR
Vacation Home Rental List 2023
VHR283 68033 Sullivan RD
VHR285 75047 BASELINE RD
VHR287 6428 W Court AVE
VHR290 73029 Manana DR
VHR291 6691 El Rey AVE
VHR292 7654 NStar AVE
VHR293 6713 Que Pas LN
VHR295 68989 Sullivan RD
VHR296 6778 Sherman RD
VHR298 71645 Cactus DR
VHR299 6633 Datura AVE
VHR301 71235 El Paseo DR
VHR302 72972 Two Mile RD
VHR304 6169 Daisy AVE
VHR305 5780 Lupine AVE
VHR306 5418 Abronia AVE
VHR307 74483 Twilight DR
VHR308 73542 Joshua DR
VHR309 71350 Samarkand DR
VHR310 73344 Sun Valley DR
VHR311 72721 Granite AVE
VHR312 6432 Smoketree AVE
VHR313 7643 Saladin (ADU) AVE
VHR21-315 72667 SULLIVAN RD
VHR21-316 5120 PEARL SPRING AVE
VHR21-318 6672 MOJAVE AVE
VHR21-319 6144 ABRONIA AVE
VHR21-320 74603 BASELINE AVE
VHR21-321 70231 29 PALMS HWY
VHR21-323 6996 DESERT QUAIL
VHR21-324 68030 SUNNYSLOPE DR
VHR21-326 73633 DESERT TRAIL DR
VHR21-327 74388 MARICOPA DR
VHR21-329 5749 HALSEY AVE
VHR21-331 6954 MAUDE ADAMS AVE
VHR21-332 68253 BELLERUE RD
VHR21-333 5717 SUNRISE RD
VHR21-334 73250 INDIAN TRL
VHR21-337 6654 BERMUDA AVE
VHR21-338 6636 INDIAN COVE RD
VHR21-339 73467 DESERT DR
VHR21-340 68227 BELLARUE RD
VHR21-341 6564 PINE SPRINGS AVE
VHR21-342 6933 49 PALMS RD
VHR21-343 6634 Star Dune AVE
VHR21-344 72257 SUN VALLEY DR
VHR21-345 4671MESQUITE SPRINGS RD
Vacation Home Rental List 2023
VHR21-346 7518 MAUDE ADAMS AVE
VHR21-347 70472 COTTONWOOD DR
VHR21-348 68460 BELLARUE RD
VHR21-349 72150 TWO MILE RD
VHR21-350 70138 SULLIVAN RD
VHR21-351 6878 IVANPAH AVE
VHR21-355 7393 SALADIN AVE
VHR21-357 72939 HOMESTEAD DR
VHR21-359 73176 SUN VALLEY DR
VHR21-361 6924 EL SOL AVE
VHR21-362 73358 SUNNYVALE DR
VHR21-363 5422 ADOBE RD
VHR21-364 73079 SUNNYVALE DR
VHR21-365 5911 ROSE ELLEN AVE
VHR21-366 5760 LA BUENA TIERRA AVE
VHR21-367 6766 MESQUITE DR
VHR22-001 7445 SALADIN AVE
VHR22-002 71522 SUNFLOWER DR
VHR22-003 6671 IVANPAH AVE
VHR22-008 7414 ARABY AVE
VHR22-009 71658 CACTUS DR
VHR22-010 74442 TWILIGHT AVE
VHR22-011 6283 DAISY AVE
VHR22-012 6673 PERSIA AVE
VHR22-013 5845 CARODEAN RD
VHR22-017 74667 SERRANO DR
VHR22-018 6121 MrnAVE AVE
VHR22-019 71966 TWO MILE RD
VHR22-020 7770 NORTH STAR AVE
VHR22-021 5781 EASY ST
VHR22-022 6591 DESERT QUEEN AVE
VHR22-025 7086 EL SOL AVE
VHR22-027 73153 SUNNYVALE DR
VHR22-028 6781 COPPER MOUNTAIN RD
VHR22-029 6168 ABRONIA AVE
VHR314 6244 MOJAVE AVE
VHR22-031 6317 EL REY AVE
VHR22-034 5556 DAISY AVE
VHR22-035 5851 EASY ST
VHR22-036 69156 GORGONIA DR
VHR22-037 7546 SAHARA AVE
VHR22-038 6054 LUPINE AVE
VHR22-039 6332 CANYON RD
VHR22-040 75758 JOE DAVIS RD
VHR22-042 74935 ALTA LOMA DR
VHR22-043 6575 BERMUDA
VHR22-044 7790 BEDOUIN AVE
Vacation Home Rental Ust 2023
VHR22-045 71762 SUNNYSLOPE DR
VHR22-046 73743 OLD DALE RD
VHR22-047 6136 CHIA AVE
VHR22-049 5774 PRIMROSE LN
VHR22-050 72996 TWO MILE RD
VHR22-051 7046 ROBERTS AVE
VHR22-052 6526 ADOBE RD
VHR22-053 74677 MORNING DR
VHR22-054 72418 SUN VALLEY DR
VHR22-055 74327 PINON DR
VHR22-056 73414 DESERT DR
VHR22-058 68050 FOOTHILL DR
VHR22-060 72616 2 MILE RD
VHR22-061 72626 OLD DALE RD
VHR22-062 7065 DATURA AVE
VHR22-063 7410 SHERMAN HOYT AVE
VHR22-066 6328 MARIPOSA AVE
VHR22-067 73365 SUNNYVALE DR
VHR22-O68 7428 KELLOGG AVE
VHR22-069 72949 SIESTA DR
VHR22-070 5633 ABRONIA AVE
VHR22-071 72017 SIESTA DR
VHR22-077 69829 TWO MI LE RD
VHR22-078 5066 LEAR RD
VHR22-079 6670 INDIAN COVE RD
VHR22-080 5653 PEARL SPRINGS AVE
VHR22-082 73453 EL PASEO DR
VHR22-084 72068 SUNNYSLOPE DR
VHR22-085 6264 ABRONIA AVE
VHR22-086 7332 BEDOUIN AVE
VHR22-087 7338 PERSIA AVE
VHR22-088 7036 MISSION RD
VHR22-089 73389 SUN VALLEY RD
VHR22-090 72975 SIESTA DR
VHR22-094 6929 MONTOYA RD
VHR22-096 6136 SUNRISE RD
VHR22-097 6645 SHERMAN HOYT
VHR22-098 72912 MANANA WAY
VHR22-099 71593 FLORIDA DR
VHR22-100 6626 PERSIA AVE
VHR22-101 5651 SKYVIEW LN
VHR22-102 71638 LAURA LN
VHR22-104 6563 PINE SPRING AVE
VHR22-105 73422 HOMESTEAD DR
VHR22-106 5466 ABRONIA AVE
VHR22-107 5430 BAILEYA AVE
VHR22-108 75800 JOE DAVIS RD
Vacation Home Rental List 2023
VHR22-109 5989 ENCELIA AVE
VHR22-110 74408 NATIONAL PARK DR
VHR22-111 7345 MAUDE ADAMS AVE
VHR22-112 74074 STARLIGHT DR
VHR22-113 6057 LUPINE AVE
VHR22-114 4719 FLYING H RD
VHR22-115 69464 29 PALMS HWY
VHR22-116 74816 SERRANO DR
VHR22-117 72726 DESERT TRAIL DR
VHR22-118 6553 SHERMAN HOYT AVE
VHR22-119 74474 CACTUS DR
VHR22-120 73844 TWO MI LE RD
VHR22-121 7561 SALADIN AVE
VHR22-122 73090 MESA DR
VHR22-123 6261 CARODEAN RD
VHR22-125 74824 SERRANO DR
VHR22-126 6887 WOLFE RD
VHR22-128 6744 GALLETTA AVE
VHR22-129 6413 TAMARISK AVE
VHR22-130 72319 EL PASEO DR
VHR22-132 6263 ENCELIA AVE
VHR22-133 7191 UTAH TRL 2
VHR22-134 7191 UTAH TRL 1
VHR22-135 70410 COTTONWOOD DR
VHR22-136 71556 JUANITA DR
VHR22-138 6585 PINE SPRING AVE
VHR22-139 7648 ARABY AVE
VHR22-141 71560 BARNES DR
VHR22-142 74085 EAGLE LN
VHR22-143 5676 CHIA AVE
VHR22-144 6595 DESERT KNOLL
VHR22-145 73484 SUNNYVALE DR
VHR22-146 73484 SUNNYVALE DR
VHR22-147 74405 COTTONWOOD DR
VHR22-148 6077 MANTONYA RD
VHR22-149 4435 BULLION AVE
VHR22-150 5341 BAILEYA AVE
VHR22-151 73789 SERRANO DR
VHR22-152 5762 HOWARD WAY
VHR22-154 4694 SADDLE HORN RD
VHR22-155 72943 MANANA DR
VHR22-156 73420 INDIAN TRL
VHR22-157. 74707 SUNSET DR
VHR22-158 6711 MESQUITE DR
VHR22-159 72813 DESERT AVE
VHR22-160 71715 SUNNYSLOPE DR
VHR22-161 4850 ROUND UP RD
Vacation Home Rental List 2023
VHR22-162 73424 DESERT DR
VHR22-163 6632 DESERT QUAIL DR
VHR22-164 7010 49 PALMS AVE
VHR22-165 72318 SUNNYVALE DR
VHR22-166 6855 ARABY Unit 2 AVE
VHR22-167 72397 EL PASEO DR
VHR22-168 75079 SADDLE HORN RD
VHR22-170 7512 SAGE AVE
VHR22-171 5931ROSE ELLEN AVE
VHR22-172 7678 ARABY AVE
VHR22-173 6426 WEST COURT
VHR22-174 6166 MARIPOSA AVE
VHR22-175 5900 CARODEAN RD
VHR22-176 74554 TWILIGHT DR
VHR22-177 75143 OLD DALE RD
VHR22-178 74374 SUNRISE DR
VHR22-179 74834 SERRANO DR
VHR22-180 6437 EL COMINO RD
VHR22-181 73393 SUN VALLEY DR
VHR22-182 6186 CHIA AVE
VHR22-183 74415 COTTONWOOD DR
VHR22-184 71510 SUN VALLEY DR
VHR22-185 5952 MARIPOSA AVE
VHR22-187 6469 CEDAR DR
VHR22-189 71633 CACTUS DR
VHR22-190 72847 DESERT TRL
VHR22-191 73952 GORGONIO DR
VHR22-192 7050 INDIAN COVE RD
VHR22-193 72194 SUNNYSLOPE DR
VHR22-194 6692 VALLEY VIEW
VHR22-195 68467 SULLIVAN RD
VHR22-196 67512 APPIAN WAY
VHR22-198 6980 INDIAN COVE RD
VHR22-199 6764 PINE SPRING AVE
VHR22-200 6582 IVANPAH AVE
VHR22-201 6363 TIMOTHY AVE
VHR22-202 74855 SERRANO DR
VHR22-205 5665 ABRONIA AVE
VHR22-206 73605 SUNNYSLOPE DR
VHR22-207 6679 STARDUNE AVE
VHR22-208 75243 SULLIVAN RD
VHR22-209 73090 SUNNYVALE DR
VHR22-210 74768 SUNSET DR
VHR22-212 6855 ARABY Unit 1 AVE
VHR22-213 6355 MOJAVE AVE
VHR22-216 5810 HALSEY DR
VHR22-217 7606 SALADIN AVE
Vacation Home Rental List 2023
VHR22-218 6568 QUAIL SPRINGS AVE
VHR22-219 68990 ALTA LOMA DR
VHR22-220 6211 SUNRISE RD
VHR22-221 68965 OLD DALE RD
VHR22-222 7876 ROBIN RD
VHR22-223 73317 OLD DALE RD
VHR22-224 73349 OLD DALE RD
VHR22-225 73317 OLD DALE ADU RD
VHR22-227 6424 MONTE VISTA DR
VHR22-228 70231 JUANITA DR
VHR22-229 4671 MESQUITE SPRINGS RD
VHR22-230 6251 CAHUILLA AVE
VHR22-231 6668 MANZANITA AVE
VHR22-233 72659 ASPEN RD
VHR22-234 74760 AMBOY RD
VHR22-236 7707 WILSHIRE AVE
VHR22-237 6606 LA LUNA AVE
VHR22-238 67326 WHITMORE RD
VHR22-240 71790 SUNNYSLOPE DR
VHR22-241 7900 CLARE AVE
VHR22-242 6395 TIMOTHY AVE
VHR22-244 6840 PINE SPRING AVE
VHR22-245 73983 BUENA VISTA DR
VHR22-246 6850 ESTRELLA AVE
VHR22-248 68982 Sullivan RD
VHR22-250 5975 LUPINE AVE
VHR22-251 6827 VALLEY VIEW AVE
VHR22-252 74745 ALTA LOMA DR
VHR22-253 72065 CACTUS DR
VHR22-254 6644 PINE AVE
VHR22-257 7390 PERSIA AVE
VHR22-258 73382 SUNNYVALE DR
VHR22-259 6567 QUAIL SPRING AVE
VHR22-262 6577 CAHUILLA AVE
VHR22-263 6590 QUAIL SPRING AVE
VHR22-264 73230 Two Mile RD
VHR22-265 71621 JUANITA DR
VHR23-002 73429 SUNNYVALE DR
VHR23-004 74704 MORNING DR
VHR23-005 6235 MOJAVE AVE
VHR23-007 5958 CAHUILLA AVE
VHR23-010 73961 DESERT DUNES DR
VHR23-013 7175 SHOSHONE VALLEY RD
VHR23-014 74814 TWILIGHT AVE
VHR23-015 7078 ELM DR
VHR23-016 6784 PINE SPRINGS RD
VHR23-017 7776 MAUDE ADAMS AVE
Vacation Home Rental List 2023
jvHR23-019 I6610 ALPINE AVE
AUGUST
2023
Prepared and presented by the City of Twentynine Palms
Tourism Business Improvement District
ANNUAL REPORT
FY 22-23
RAKESH MEHTA
Chair
NALINI "ASH" MAHARAJ
Vice Chair
BREANNE DUSASTRE
Director of Marketing
Visit29.org 1
The City of Twentynine Palms Tourism Business
Improvement District (TBID) was established and
branded as Visit 29 Palms in 2017 under the
Parking and Business Improvement Area Law of
1989, with the goal and objective of promoting
growth in travel and tourism in 29 Palms.
Formed through a public-private partnership
between the City of Twentynine Palms and
lodging operators and owners, Visit 29 Palms is
funded entirely through revenue generated by
the self-assessed 1.5% tourism assessment fee
that is applied to all overnight room rates at the
hotels, motels, RV resort, and vacation rentals
within the TBID’s district. The Visit 29 Palms
TBID’s district is defined by the 58 square-mile
boundary of the incorporated City of Twentynine
Palms and includes all of the lodging properties
within it, with the exception of the hotels aboard
the Twentynine Palms Marine Corp Base.
The City of Twentynine Palms’ TBID is
administered by a 5-member Advisory Board
made up of lodging owners and operators whose
members are appointed by City Council.
The TBID Advisory board oversees the
development and implementation of an annual
tourism marketing plan and budget and provides
strategic guidance and direction to the TBID staff.
TBID staff also oversee and manage the daily
operation of the 29 Palms Visitor Center.
HEIDI GRUNT
Boardmember
PATRICIA KNIGHT
Boardmember
MARIA QUINTEROS
Boardmember
TBID
ADVISORY BOARD
TBID
STAFF
VISITOR CENTER
STAFF
D'ANNE ALBERS
ABOUT VISIT 29 PALMS
Visit29.org 2
Boasting the largest and most diverse lodging
market in the Morongo Basin, 29 Palms
welcomes over 800,000 annual overnight
visitors. From nationally branded hotels to
historic inns and motels, vacation home rentals
and the largest recreation vehicle resort, 29
Palms continues to be well positioned to meet
the needs of leisure, business, and group
travelers, offering something for every type of
traveler, on any type of budget.
Visit 29 Palms TBID
District Overview
Hotel Rooms
590+
RV Spaces
175+
480+
Permitted
vacation rentals
www.visit29.org/lodging
Visit29.org 3
STRATEGIC GOALS
+ Increase awareness and build interest in 29 Palms
as a tourism destination in order to drive overnight
room demand for lodging partners.
+ Support the growth of local and regional
signature events and seek partnership
opportunities to bring new events to the city.
+ Establish the city as a destination that supports
sustainability that cares for, supports, and protects
people and the planet.
+ Leverage partnership opportunities and exposure
with regional and state tourism partners.
ARTS, CULTURE, HISTORY
Unmatched access to stunning wilderness
areas and opportunities to connect with the
natural world
HEALTH AND WELLNESS
Oasis of Murals, vibrant art galleries and
studios, rich history and culture
CULINARY
Extraordinary dark night skies and astronomy
opportunities
STARGAZING & ASTRONOMY
OUTDOOR RECREATION
Joshua Tree National Park, Mojave Trails
National Monument, Mojave National Preserve
All creative tourism marketing efforts
are themed and focused around the
city's five key destination pillars:
Diverse culinary scene with growing number of
new restaurants and bars
TARGETED MARKETING
Strengthen in-state drive markets (LA, SD, OC, SF)
Grow out-of-state drive markets (AZ, NV)
Build short-haul domestic markets (OR, WA, TX)
Develop international markets (CAN, MX)
VISIT29.ORG
Continuing to serve as Visit 29 Palms' most
powerful marketing tool, Visit29.org serves as
the one-stop site for inspiration and
information for travelers planning their visit
to 29 Palms. Backed by the power of ongoing
and targeted Google campaigns, the site
continues to see year-over-year growth in use
and engagement and continues to drive
significant referral traffic to the booking sites
of lodging properties within the district.
While use of the site continues to grow, so
too has the urgency to improve the mobile
user experience, visual storytelling
capabilities, tools for lead generation, and
digital branding style. Visit 29 Palms received
a very strong response to its RFP for
professional web agency services and is
proud to be partnering with Simpleview for
the development of a fully redesigned
tourism website.
88,885
Visit29.org 4
203,358
9,121
UNIQUE SITE USERS
PAGEVIEWS
OUTBOUND LODGING
LINK CLICKS
+12.5% Q3 YTD vs 21-22 FY
+14.4% Q3 YTD vs 21-22 FY
+20.5% Q3 YTD vs 21-22 FY
Visit29.org 5
PAID SEARCH & SMART DISPLAY CAMPAIGNS
The deployment of paid search and smart display campaigns with Google continue to be instrumental in catapulting the visibility of Visit29.org and channeling a steady stream of engagement and targeted, timely traffic to the site.
Search engine marketing efforts with Google accounts for nearly 25% of site traffic. 36,600 2.41%
CLICKS CTR
+3% vs previous year +29% vs previous year
CPC
$0.33
-8% vs previous year
SOCIAL MEDIA
ORGANIC REACH
480,210
+14% vs previous year
360,085
PAID REACH
+7% vs previous year
3.36%
CTR
-3.7% vs previous year
Leveraging Facebook, Instagram, Twitter, and TikTok, Visit 29 Palms crafts a dynamic connection with travelers, inspiring them to explore. Social media's expansive reach and visual appeal offer an unparalleled canvas to showcase the allure of the destination and its attractions and experiences.
Visit29.org 6
EARNED PRINT MEDIA
1M
printed copies
29 Palms businesses
and attractions have
earned tremendous
exposure the newly
published 2022/2023
Visit California Road
Trips Guide which
features the desert
region in one of eight
road trip itineraries.
E-NEWSLETTERS
39%
OPEN RATE
4%
CTR Delivering inspirational content and travel
planning resources to over 3,500 active
subscribers. YTD, Visit 29 Palms' subscriber
base has grown by 12% over previous year.
8% above industry avg 3% above industry avg
Visit29.org 7
62,662
VIEWS
VIDEO DEVELOPMENT
Visit 29 Palms YouTube
YouTube Channel Trailer
:30 second destination overview
Freedom Plaza
Freedom Plaza Grand Opening
New Joshua Tree National Park Visitor Center
Adventure Itineraries
Summer Adventure
Stargazing Adventure
Mojave Trails NM - Amboy Crater
Mojave Trails NM - Cadiz Dunes Wilderness
Mojave Trails NM - Desert Training Center
Signature Events
Joshua Tree 55
Night Sky Festival
Visit 29 Palms proudly continued its sponsorship of the region's annual signature events including Night Sky Festival, Hwy 62 Open Studio Art Tours, Joshua Tree National Park Art Exposition, Vacation Races Joshua Tree Half Marathon, Joshua Tree Music Festival (Spring & Fall), Climb Smart, Joshua Tree 55 Community Cycling Event, and Pride 29.
SPONSORED EVENTS
+38% vs previous year
Visit29.org 8
8.6M
YTD DIGITAL
AD IMPRESSIONS
ONTARIO INTERNATIONAL AIRPORT
Visit 29 Palms has continued to prioritize and expand its advertising presence as part of a strategic approach to reach a large and diverse audience of frequent travelers and to build awareness and spark interest for the city's attractions and experiences.
As a new initiative for FY 22-23, Visit 29 Palms leveraged a co-op advertising opportunity with Discover Inland Empire for a 6-month digital display campaign at the International terminal of Ontario International Airport, one of the fastest growing airports in the U.S. This co-op program also included a 3-month photo-booth display opportunity and dedicated rack card placement in the terminal.
PALM SPRINGS INTERNATIONAL AIRPORT
Visit 29 Palms has for its second year maintained a year-round presence at the Palm Springs International Airport, which has continued to see rapid growth and had a record-breaking year in 2022 with just under 3 million passengers. Twelve airlines serve Palm Springs International Airport with nonstop flights to more than thirty destinations. These routes include connections to major hubs and offer travel possibilities to hundreds of cities worldwide. Visit 29 Palms runs rotating, seasonal video ads throughout the year at the baggage claim and welcome lobby, and receives bonus coverage on the video wall when available.
Visit29.org 9
CITY OF 29 PALMS VISITOR CENTER
4,023
Year-to-Date Visitors
Operations of the City's Visitor Center continued this year, with Visit 29 Palms TBID staff managing daily operations.
These in-person interactions support visitors once they are have arrived in the destination and continue to be valuable for driving return visits and longer lengths of future stays.
Working in collaboration with the City's Public Arts Advisory Committee (PAAC), the Visitor Center continued to host the Art In Public Places exhibits, offering the local artist community a great space for showcasing their work.
+22% vs previous year
32% California +2%
16% Western U.S. +3%
12.6% Europe +11%
12.6% Midwestern U.S. +8%
12% Canada +6%
6% Northeastern U.S. -1%
where our visitors come from
% comparison vs previous year
Presented by Discover Inland Empire and Visit California, the Inland Empire Regional Tourism Summit in March brought together 200 travel industry representatives and buyers, CVB’s, local tribes, and industry leaders to share insights on the state of tourism, the importance of regional collaboration, and international tourism development. As a gold-level sponsor of the Tourism Summit, Visit 29 Palms earned great industry exposure at this event. Staff had the opportunity to speak on stage, sharing the latest news and developments from our destination, and participated alongside Visit California, Disney, and Discover Inland Empire on the tourism best practices panel.
Visit29.org 10
sponsored industry events
In partnering with Discover Inland Empire, Visit 29 Palms gained powerful exposure at the U.S. Travel Association’s IPW, the leading international inbound travel trade show, through media pitches and scheduled interviews with travel and tour wholesalers and travel media.
Q1 '17
Q2 '18
Q3 '18
Q4 '18
Q1 '18
Q2 '19
Q3 '19
Q4 '19
Q1 '19
Q2 '20
Q3 '20
Q4 '20
Q1 '20
Q2 '21
Q3 '21
Q4 '21
Q1 '21
Q2 '22
Q3 '22
Q4 '22
Q1 '22
Q2 '23
Q3 '23
$150,000
$100,000
$50,000
$0
Visit29.org 11
TBID REVENUE RESULTS
FY 17-18 FY 18-19 FY 19-20 FY 20-21 FY 21-22 FY 22-23
Visit29.org 12
Through the first three quarters of FY 22-23, year-to-date TBID assessment revenue has increased by 11% over previous year, and is projected to surpass $380,000. Hotels are projected to be flat to last year, and VHR's projected to increase by upwards of 15%.
From the first-year collection of $219,642 to surpassing $350,000 in year five, TBID has seen revenue increase by over 60% since its inception, and has had 12 consecutive quarters of year-over-year revenue growth following the COVID slowdown in FY 19-20.
Visit 29 Palms
Twentynine Palms Tourism Business Improvement District
2023-2024 Tourism Marketing Plan & Budget
Presented by the Tourism Business Improvement District Advisory Board:
Chair, Rakesh Mehta
Vice Chair, Nalini “Ash” Maharaj
Boardmember, Heidi Grunt
Boardmember, Patricia Knight
Boardmember, Maria Madrid
7/20/2023
2 TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………………………3
Tourism Business Improvement District Overview
Destination Market Overview
SWOT Analysis
MARKETING STRATEGY………………………………………………………………………..5
Branding and Positioning
Destination Pillars
Target Markets
Content Creation
Event Development
Groups, Meetings, and Retreats
Sustainable Travel
Visitor Services
MARKETING PROGRAMS…………………………………………………………………….7
Digital Marketing
Website
Paid Search
Digital Display
Social Media
Email Marketing
Print Advertising
Airport & Out-of-Home
Bloggers/Influencers
Partnerships & Co-Ops
FAM Tours
Goals, Metrics, KPI’s
CITY OF 29 PALMS VISITOR CENTER…………………………………………....……….….9 ADMINISTRATION…………………………………………………………………….…….….9
BUDGET………….…………………………………………………………………………….10
TBID ASSESSEMENT REVENUE RESULTS..…………….…………………………………….11
3 EXECUTIVE SUMMARY
Visit 29 Palms Tourism Business Improvement District Overview Branded as Visit 29 Palms, the Twentynine Palms Tourism Business Improvement District (TBID) was established in October 2017, with the purpose and goal of increasing awareness, interest, and positioning of the city as a premier travel destination, and to execute creative destination marketing programs to drive tourism.
The Visit 29 Palms TBID operates under the Parking and Business Improvement Area Law of 1989 and is formed through a public-private partnership between the City of Twentynine Palms government and the lodging operators and owners within the district. The district is defined by the city’s incorporated boundary and includes all lodging properties within it, including hotels, motels, RV resorts, and short-term vacation rentals, excluding lodging properties aboard the Twentynine Palms Marine Base.
Funded entirely by the revenue generated by the self-assessed 1.5% TBID assessment levied across the lodging properties in the district, Visit 29 Palms executes creative tourism marketing activities and initiatives throughout the year to build interest and awareness for the city as a travel destination, and to drive overnight room demand.
Destination Market Overview
Twentynine Palms is small and rural incorporated city in the County of San Bernardino, located along the southeastern range of California’s Mojave Desert that welcomes over 800,000 overnight visitors annually. The city is the proud home of Joshua Tree National Park Headquarters, historic Oasis of Mara, brand-new park Visitor Center, and main north park entrance. It is recognized as the official gateway community to the newly designated Mojave Trails National Monument through a unique MOU agreement with the Bureau of Land Management and is also the proud home of the Twentynine Palms Marine Corps Air Ground Combat Center which was established in 1952.
Leisure travel and tourism to Twentynine Palms is primarily driven by visitation to Joshua Tree National Park, which now welcomes over 3 million annual visitors a year. With visitation to the National Park surging and the COVID-19 pandemic shifting travel trends and consumer traveler preferences, the city and the Morongo Basin region have seen rapid growth in the short-term vacation rental market, and emerging trends in alternative lodging such as airstreams and glamping style accommodations while traditional hotel inventory levels have remained unchanged. Post-pandemic travel motivation is much more centered around discovering off-the-beaten path and lesser-known destinations and driven by the desire to reconnect – with each other, and the world around us. These shifting trends have favored small and rural destinations like Twentynine Palms, and the city has seen TBID assessment revenue surpass pre-pandemic levels in the 2021-2022 fiscal year, a year ahead of Lodging Market Overview
Hotel Inventory
With 596 rooms across 11 hotels/motels, the City of Twentynine Palms continues as the market leader in traditional hotel inventory, representing 66% of the hotel room inventory in
4 the Morongo Basin. Exempt from TOT/TBID assessment, the two hotels aboard the Twentynine Palms Marine Corp Air Ground Combat Center (MCAGCC) are excluded from this count, and combined offer an additional 111 hotel rooms.
Short-Term Vacation Rentals (VHR’s)
With 482 permitted vacation rentals in Twentynine Palms, the city is home to 14% of the estimated 3,000 VHR’s across the Morongo Basin, with the community of Joshua Tree and Town of Yucca Valley continuing to outpace the other communities.
Recreational Vehicles (RV)
With the ability to accommodate 175 recreational vehicles, the RV resort in Twentynine Palms is the largest in the area.
SWOT ANALYSIS
Strengths
• Now completed, Freedom Plaza has increased the vitality of the city’s downtown area and contributed to positive economic development and new businesses and helping to position Twentynine Palms as an emerging and growing destination. • Twentynine Palms is surrounded by incredible public lands, including the worldfamous Joshua Tree National Park, the Mojave National Preserve and Mojave Trails National Monument, offering unparalleled access to the great outdoors and California’s Mojave Desert region to travelers from around the world. • Offering the Morongo Basin’s most diverse collection of lodging options, Twentynine Palms continues to meet the varied needs, wants, and budgets of today’s travelers. • The Twentynine Palms Marine Corps Air Ground Combat Center serves as a major economic catalyst for the Morongo Basin and Twentynine Palms; visits by family members and friends of military personnel, civilian workers employed at the Combat Center, and business travelers and government officials, drive significant year-round demand for room nights for the lodging properties in Twentynine Palms. • The city has attracted new hotel development interest and will see both a Hilton Home2Suite and shipping container style resort developed in the future.
Weakness
• While the annual signature events in both Twentynine Palms and the Morongo Basin were able to relaunch and recover quickly following the pandemic, there is a strong need to establish additional events in the city, specifically to increase tourism in shoulder and off seasons.
• While the city has seen growth in key tourist amenities such as retail, shopping, and restaurants, and a new event venue has been established, the city’s offerings still have much room for additional growth as compared to neighboring communities. • Direct public transportation to/from the Palm Springs and Ontario International airports remains limited, as does availability of car rentals in the Morongo Basin. • For some incoming visitors to Joshua Tree National Park, there is still the perception that the community of Joshua Tree is the destination, and there continues to be opportunities to increase awareness for what Twentynine Palms has to offer.
5 Opportunities
• While focus has primarily been centered around increasing visitation through Joshua Tree National Park’s north entrance, it should be also be considered to use messaging to promote leaving from the north entrance and ending your park visit in Twentynine Palms and exploring all that the city has to offer. • Designed with flexibility in mind, Freedom Plaza opens up tremendous opportunities to host a variety of types of events and conferences and increase tourism in the city. • Twentynine Palms has a rich and unique history, with a growing arts and culture community that can be strategically marketed to increase tourism. • With stargazing and astronomy growing in popularity, Twentynine Palms is well positioned to attract visitors seeking to experience the dark night skies as the city borders an International Dark Sky Park (Joshua Tree National Park) and is home to Sky’s The Limit Observatory and Nature Center and the 29 Palms Astronomy Club. • Increase sustainable travel to and within the city.
Threats
• Inflation, concerns of recession, and other shifting headwinds in the economy create uncertainty in consumers, and price sensitivity increases when considering travel. • Increased competition from neighboring communities and increased saturation in the market area makes for a more competitive landscape for lodging business operators as travelers have more choices for where to stay. • With Joshua Tree National Park and the Twentynine Palms Marine Corp Air Ground Compact Center serving as two of the biggest drivers for overnight room demand, the city is vulnerable to future Federal Government shutdowns which can impact activity at the base and visitation to the national park. • Climate change and destructive natural disasters such as wildfires, monsoon rains and flash flooding can cause temporary closures and limited access and have lasting and detrimental impacts to the natural and cultural resources that draw visitors to the area.
MARKETING STRATEGY
Branding and Positioning
Twentynine Palms offers visitors a uniquely rural desert experience with incredible opportunities to explore the vast and beautiful Mojave Desert wilderness with its world-class hiking trails and rock-climbing routes, incredibly dark, star-studded night skies, and a rich arts and culture community which attracts and inspires artists, musicians, and creatives from around the world.
Branding and positioning of Twentynine Palms must support the multi-faceted appeal of the destination - an oasis where one can explore and unwind, steeped in rich history, culture, and natural beauty, offering unique experiences for adventure seekers, history enthusiasts, wellness pursuers, and culinary explorers alike.
6 Destination Pillars
Branding and advertising programs developed to build awareness and create interest in traveling to Twentynine Palms will continue to support the multi-faceted appeal of the city and are to be centered and themed around the destination’s five pillars:
1. Outdoor Recreation
2. Health and Wellness
3. Arts, Culture, History
4. Stargazing and Astronomy
5. Culinary
Target Markets
Through targeted destination marketing programs across paid, owned, and earned channels, Visit 29 Palms will work to:
Strengthen in-state drive markets (Los Angles, San Diego, San Francisco) Grow out-of-state drive markets (Arizona, Nevada)
Build domestic markets (Oregon, Washington, Texas, Utah, Colorado, NY, IL) Develop international markets (Canada, Mexico, Europe)
Content Creation
To increase visibility and awareness, drive lead generation, continue to build an authoritative voice, and increase engagement across owned channels, fresh and creative content creation must be ongoing. To further develop the content marketing strategy, focus will be put towards building out audience personas. Investment in video content will continue, specifically in the short video format, and new for FY23-24 will be a robust visitor guide made available for download on the new website.
Event Development
Identifying the need to establish new signature events in the city to help drive tourism, Visit 29 Palms will invest heavily in supporting event development, with the goal of bringing two or three new events to the city, in key shoulder/off seasons.
Develop Group, Meeting, and Retreat Business
As part of the vision for the new Visit29.org tourism website, new sections will be built out following launch to support interest and growth in group business, meetings, and retreats in the city. Planning resources and guides will be developed, fostering stronger relationships between the Visit 29 Palms team and group coordinators and retreat planners.
Increase Awareness for Sustainability
Establish Twentynine Palms as a destination that cares for, supports, and protects people and the planet. Build awareness for ways to make travel to and within the city ecofriendlier, and celebrate local initiatives for sustainable practices, from recycling and water conservation, to reduced single use plastics, and preservation of the dark night sky through responsible lighting.
7 Visitor Services
As a destination marketing organization, it is acknowledged that our work is not simply done once a travel decision and booking has been made and that it is important to support our visitors once they arrive at our destination. The Visit 29 Palms TBID will continue to manage and operate the City of 29 Palms Visitor Center, where in-person interactions will continue to be valuable for driving return visits, and longer lengths of stay.
MARKETING PROGRAMS
Digital Marketing – Website
A complete rebuild, redesign, and relaunch of the Visit29.org website is currently underway, with an updated and improved digital brand style, increased visual storytelling capabilities, and powerful abilities for driving lead generation coming soon. Powered by a dynamic CMS, the new site will improve user experience, enhance presentation of business listings, and continue to serve as Visit 29 Palms’ most powerful marketing tool. Supported by a powerful CRM and extranet, the new site will also improve communications with business owners and allow owners to independently manage their listings.
Digital Marketing – Search Engine Marketing
To continue to increase visibility in online search results and drive targeted traffic to Visit29.org, monthly paid search campaigns with Google will remain a key element of the digital marketing strategy.
Digital Marketing – Display
To increase brand awareness and generate new interest, digital display campaigns will continue to be executed seasonally across the Google Display Network. This network includes Google’s own sites such as Gmail and YouTube, and reaches 90% of Internet users worldwide, across millions of websites, news pages, and blogs.
Digital Marketing – Social Media
As an effective marketing platform for experiential storytelling, Visit 29 Palms will utilize its social media channels to build awareness and engagement, drive lead generation and outbound link clicks to business partners, and nurture relationships with new and returning visitors. Social media platforms will include Facebook, Instagram, YouTube, Twitter, and TikTok.
Digital Marketing – Email Marketing
To deliver inspirational content and travel planning resources directly to new and returning visitors, e-newsletter campaigns will be executed throughout the year. A key aspect of the newly redesigned Visit29.org will be increasing lead collections and increasing e-news subscribers.
Print Advertising
Visit 29 Palms will look for paid print opportunities to strengthen brand recognition and target key audiences, with special focus on publications with state-wide or national distribution.
8 Airport & Out-of-Home Media
Investment in maintaining and growing digital advertising presence in regional airports will continue to be part of Visit 29 Palms’ digital marketing strategy to reach frequent flyers and travelers and raise brand awareness. Out-of-home advertising, specifically digital billboards, will also be considered and leveraged when possible.
Bloggers and Influencers
Recognizing that working effectively with bloggers and digital influencers can have equal or more sway in decision making for leisure travel consumers, Visit 29 Palms will look for opportunities to work with the right content creators to build excitement and interest in the destination.
Partnerships & Co-Ops
In order to effectively amplify messaging and extend reach into long-haul domestic and international markets, Visit 29 Palms will work strategically with tourism partners at the regional and state level to leverage co-ops and partnership opportunities. Key partnerships include Visit California, Visit Greater Palm Springs, and Discover Inland Empire.
FAM Tours
Targeting travel media, tour operators, travel agents, and event organizers, Visit 29 Palms will work to organize and host familiarization tours to promote the growth in travel and tourism by showing first-hand what the destination has to offer.
Goals, Metrics, and Key Performance Indicators
TBID Assessment Revenue
The most important KPI for Visit 29 Palms is TBID assessment revenue, which is tracked and reported on a quarterly basis. Increasing assessment revenue year-over-year is the primary goal of the Visit 29 Palms TBID.
Lead Generation and Lodging Partner Referrals
Through marketing activities, advertising programs, industry events, and website optimization, Visit 29 Palms will work strategically to increase lead generation and lodging partner referrals, tracked as outbound lodging link clicks on the Visit29.org site.
Engagement, Reach, and Following Across Owned Channels
By effectively developing and distributing timely and creative content, Visit 29 Palms will work to increase engagement and reach in its digital marketing programs and grow its social media audience. Quarterly marketing reports will track results and key metrics of the different campaign types.
9 CITY OF 29 PALMS VISITOR CENTER
In partnership with the City of Twentynine Palms, Visit 29 Palms will continue to manage and operate the visitor center located at 73484 Twentynine Palms Hwy. This center is open to the public seven days a week, providing in-person visitor services, maps, brochures, and travel resources. In partnership with the Public Arts Advisory Committee (PAAC) the visitor center will continue to host the Art in Public Places program which features rotating art exhibitions.
ADMINISTRATION
Tourism Business Improvement District Advisory Board
Appointed by the City Council, the TBID is administered by a 5-member Advisory Board made up of lodging owners, operators, and representatives, from each segment of the city’s lodging industry. The TBID Advisory Board oversees the development and implementation of the annual tourism marketing plan and budget and provides strategic oversight, guidance, and direction to the TBID staff.
Tourism Business Improvement District Advisory Staff
The TBID staff team will consist of one full-time director of marketing, one full-time marketing/visitor center assistant, and one part-time visitor center associate. The director of marketing will oversee and manage the staff team and reports directly to the City Manager and TBID Advisory Board.
Finance
TBID assessments will be collected and reported on a quarterly basis by the City of Twentynine Palms finance department who will also assist with other aspects of financial reporting for the Visit 29 Palms TBID.
Contract Services
As needed, Visit 29 Palms will retain contract services from related agencies such consulting advisors, content creators or web developers.
FY 22-23
Budget
Actuals Through
8-8-23
Projected YearEnd ActualsFY 23-24
Budget
FY 22-23 Budget
vs. FY 23-24
Reserves
Reserve Balance $ 560,669.49 $ 412,239.49
Revenues
4125 TBID ASSESSMENT (1.5%) $ 285,000 $ 317,442 $ 365,000 $ 350,000 4150 VISITOR CENTER CONSIGNMENT SALES $ 500 $ 549 $ 549 $ 500 4152 PARTNERSHIP PROGRAM $ 3,500 $ - $ - $ 3,500
4245 INTEREST $ 500 $ 7,717 $ 7,717 $ 1,000
RESERVES $ 148,430
Total Revenues $ 289,500 $ 325,707 $ 373,265 $ 503,430
Expenses
5110 SALARIES $ 87,184 $ 69,493 $ 86,709 $ 97,646 12.00% 5120 SALARIES PART TIME $ 19,500 $ 11,490 $ 15,708 $ 16,673 -14.50% 5250 HEALTH BENEFITS $ 12,000 $ 11,763 $ 15,914 $ 20,806 73.38% 5251 RETIREMENT BENEFITS $ 5,000 $ 5,246 $ 6,537 $ 7,499 49.98% 5252 WORKERS COMP $ 4,000 $ 2,437 $ 3,295 $ 4,001 0.03% 5254 UNEMPLOYEMENT $ 305 $ - $ 305 $ 305 0.00%
6241 OFFICE SUPPLIES $ 2,500 $ 1,721 $ 2,000 $ 3,000 20.00% 6244 MISCELLANEOUS EXPENSE $ 5,000 $ 1,226 $ 1,226 $ 5,000 0.00% 6245 CONTINGENCY $ 10,000 $ - $ - $ 10,000 0.00%
6251 MEETING & TRAVEL $ 1,000 $ 165 $ 165 $ 200 -80.00% 6291 BUILDING OPERATION & MAINT $ - $ 1,258 $ 1,258 $ 500 100.00%/ 6343 VIDEO PRODUCTION $ 16,000 $ 13,000 $ 16,000 $ 16,000 0.00%/ 6344 BROADCAST MEDIA $ 24,000 $ 24,900 $ 24,900 $ 36,000 50.00% 6345 REGIONAL PRINT ADS $ - $ 2,730 $ 2,730 $ 11,800 100.00% 6347 TRADE CONVENTIONS & MEMBERSHIPS $ 800 $ 8,020 $ 8,020 $ 19,000 2275.00% / 6353 CONTRACT SERVICES $ - $ 26,910 $ 39,390 $ - 0.00%
6356 DIGITAL MARKETING $ 78,250 $ 35,900 $ 40,100 $ 45,000 -42.49% 6360 SPECIAL PROJECTS $ 10,000 $ - $ - $ 10,000 0.00%/
6371 EVENT SPONSORSHIP $ 10,000 $ 17,254 $ 17,754 $ 200,000 1900.00% 6518 ELECTRONIC EQUIPMENT $ - $ 578 $ 578 $ - 0.00%/
6841 LEGAL SERVICES $ - $ 6,741 $ 6,741 $ - 0.00%
6350 REPORTING & ANALYSIS $ 6,770 $ - 0.00%
Total Expenses $ 285,539 $ 240,831 $ 296,098 $ 503,430
Excess Revenue Over (Under) Expenditures $ 3,961 $ 84,877 $ 77,168 $ - TBID Budget & Expenditures
TBID ASSESSEMENT REVENUE RESULTS
2017/2018 Oct-Dec Jan-March April-June July-Sept Year End Hotels 43,254 63,021 53,802 41,005 201,082
VHRs 1,851 6,919 5,066 4,724 18,560
Total 45,105 69,940 58,868 45,729 219,642
2018/2019 Oct-Dec Jan-March April-June July-Sept Year End Hotels 44,683 54,772 52,457 41,290 193,202
VHRs 7,239 9,910 7,054 6,939 31,142
Total 51,922 64,682 59,511 48,229 224,344
YOY % Change 15% -8% 1% 5% 2%
2019-2020 Oct-Dec Jan-March April-June July-Sept Year End Hotels 47,918 37,197 24,281 37,732 147,128
VHRs 9,908 7,464 8,696 20,239 46,307
Total 57,826 44,661 32,977 57,971 193,435
YOY % Change 11% -31% -45% 20% -14%
2020-2021 Oct-Dec Jan-March April-June July-Sept Year End Hotels 41,474 41,416 55,091 41,194 179,175
VHRs 20,007 33,121 26,526 26,896 106,550
Total 61,481 74,537 81,617 68,090 285,725
YOY % Change 6% 67% 147% 17% 48%
2021-2022 Oct-Dec Jan-March April-June July-Sept Year End Hotels 54,235 59,370 58,441 39,649 211,695
VHRs 33,735 49,842 30,374 33,540 147,491
Total 87,970 109,212 88,815 73,189 359,186
YOY % Change 43% 47% 9% 7% 26%
2022-2023 Oct-Dec Jan-March April-June July-Sept Year End Hotels 45,780 67,397 57,387 170,564
VHRs 45,554 60,159 41,553 147,266
Total 91,334 127,555 98,940 0 317,829
YOY % Change 4% 17% 11% -100% -12%
1.5% TBID Assessment Revenue Results
TBID/VHR ANALYSIS
City of Twentynine Palms
2 $812,616 $735,041
$640,900
$652,437
$728,199
$826,537
$901,027
$901,363
$727,008
$843,927
$1,008,782
$1,021,824
$194,680 $185,854 $184,280 $204,388 $209,840 $253,805 $278,827 $256,379 $177,107 $210,355 $270,719
$239,490
5,794 26,332
89,417 173,511 199,767
599,362
843,686
1,082,511
1,080,259.00
1,073,669.00 1,130,833.72
1,125,237.00 1,106,490.00
1,156,389.69
1,254,317.42
1,402,483.54 1,226,377.34
1,445,428.49
1,586,032.79
1,562,276.03
62%
59%
56%
56%
61%
62%
71%
68%
54%
61% 57%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
13 14 15 16 17 18 19 20 21 22 23
TOT Analysis
Large Hotels Other Hotels VHRs Sales Tax Occupancy STR
Start of VHRs
and TBID
TOT/VHR ANALYSIS
• TOT Revenue from the six larger hotels (Fairfield, Holiday Inn Express, Best Western, Oasis, Motel 6, and American Best Value)
• STR Report was data for occupancy
• TOT Revenue has gone from $812K in 2017 to over $2.3M in 2023; including VHRs
• No new rooms added during this timeframe in the City; • The Marine base added 77 in 2020 new units, however they took out the Roadrunner Inn that had 76 units, so +1 is the add 3
TOT/VHR ANALYSIS
• Summary:
• Comparing 2017 to 2023 (Fiscal Years)
• Occupancy from STR 61.8% vs. 56.8%(2022) or 65.7 YTD 2023 June • Large Hotels - $827K vs. $1.022M or 23.6% increase
• Other Hotels - $254K vs $239K or 6.2% decrease (Sunnyvale Gardens and Suites NOT renting short term, 22 units)
• VHRs - $26K vs. $1.083M
• Sales Tax - $1.156M vs. $1.562M or 35.1% increase
• CPI Index from “17 to ‘22 increase is 21.3% 4
CITY OF TWENTYNINE PALMS
NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that the City of Twentynine Palms City Council will hold a Public Hearing at 6:00 p.m. on Tuesday, September 12, 2023, at City Hall in the City Council Chambers, 6136 Adobe Road, Twentynine Palms, California. The purpose of the hearing is to:
Introduce an Ordinance amending the City of Twentynine Palms’ Conflict of Interest Code.
ALL INTERESTED AND/OR AFFECTED PARTIES are invited to submit written comments in favor of, or in opposition to, this matter prior to the time of the hearing, or be heard in support of, or in opposition to, the proposed item, at the time of the hearing. For information, please contact City Clerk Cindy Villescas, at (760) 367-6799. /s/ Cindy Villescas, CMC
City Clerk
Please publish in the Desert Trail:
August 23, 2023
CITY OFFICES:
6136 ADOBE ROAD
TWENTYNINE PALMS, CA 92277
(760) 367-6799
Fax (760) 367-4890
www.29palms.org
COUNCILMEMBERS
McArthur Wright, Mayor
Steven Bilderain, Mayor Pro Tem
Joel Klink
Daniel L. Mintz, Sr.
Octavious Scott
CITY MANAGER
Frank J. Luckino, MPA
Notice of Public Meeting and Public Hearing Related Reauthorizing of the Tourism Business Improvement District (TBID)
August 24, 2023
Dear Tourism Partner,
This notice is being provided to you as a business potentially affected by the reauthorization of the City’s Tourism Business Improvement District (TBID).
Established in 2017 and branded as Visit 29 Palms, the objective of the City’s TBID is to increase tourism through destination marketing programs and initiatives. The TBID is near completion of its sixth year of operation and is seeking reauthorization for its 2023-2024 fiscal year. The TBID’s tourism marketing efforts are funded by a 1.5% TBID assessment that is proposed to continue to be levied and collected from all hotels, motels, and vacation rentals providing transient occupancies and who are subject to the City’s Transient Occupancy Tax.
The first step in the TBID reauthorization process was the adoption of a Resolution of Intention to establish the area to which the TBID would apply, and to set the time and place for a public meeting and a public hearing to consider reauthorization of the TBID. A Resolution of Intention, Resolution No. 23-22, was adopted by the City Council on August 22, 2023.
The Resolution of Intention set the time and place for a public hearing for September 12, 2023, at 6:00 p.m. at Twentynine Palms City Hall located at 6136 Adobe Road, Twentynine Palms, California, 92277.
A copy of the Notice of the Public Meeting and Public Hearing, as well as a Copy of Resolution of Intention is attached. Note that the Resolution of Intention contains important information that is required to be provided to you as part of this correspondence pursuant to Government Code Section 54954.6.
We invite you to attend this meeting on September 12th ,2023 and share your feedback. If you have any questions or concerns, please contact me at (760) 367-6799 or the TBID Advisory Board. The TBID’s Advisory Board is made of five members appointed by City Council; Chair, Rakesh Mehta (Surety Plus by Best Western), Vice Chair, Nalini “Ash” Maharaj (Harmony Hotel), Boardmember Heidi Grunt (Historic Inns of 29 Palms), Boardmember Patricia Knight (VHR Management), and Boardmember Maria Quinteros (Holiday Inn Express & Suites).
I look forward to discussing and hearing your feedback about the City’s TBID and believe that tourism is one of the biggest opportunities within our community.
Thank you,
Frank J. Luckino
City Manager
CITY OF TWENTYNINE PALMS
CITY COUNCIL
RESOLUTION NO. 23-22
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE
PALMS, CALIFORNIA, DECLARING THE INTENTION OF THE CITY COUNCIL
TO ESTABLISH THE TWENTYNINE PALMS TOURISM BUSINESS
IMPROVEMENT DISTRICT AND FIXING THE TIME AND PLACE OF A PUBLIC
HEARING
WHEREAS, the City desires to support its hotels/motels/vacation home rentals in forming a business improvement district in the City as a means to promote tourism; and WHEREAS, the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of the California Streets and Highway Code authorizes cities to establish business improvement areas for the purpose of promoting tourism; and WHEREAS, a business improvement district is expected to enhance tourism related businesses throughout the City of Twentynine Palms.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Twentynine Palms as follows:
A) That the above recitations are true and correct and incorporated herein by reference.
B) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and to levy and collect assessments from all affected businesses listed in Exhibit A and described as all hotels/motels/vacation home rentals within the boundaries of the City of Twentynine Palms.
C) The City Council declares its intention to establish the Twentynine Palms Tourism Business Improvement District and adopts the following findings:
Findings:
1) The name of the business improvement district shall be the Twentynine Palms Tourism Business Improvement District.
2) The types of activities to be funded by the levy of assessments include marketing programs to promote Twentynine Palms as an overnight tourism destination including marketing, advertising, public relations and other related activities determined by the advisory board.
3) Except where funds are otherwise available, the assessment is proposed to be levied on all existing hotel businesses within the City of Twentynine Palms at 1.5% per occupied room night rate subject to City of Twentynine Palms transient occupancy tax. 4) The Twentynine Palms Tourism Business Improvement District is estimated to collect approximately $350,000. The funds raised shall be spent to promote tourism in
Twentynine Palms. Funds remaining at the end of any term may be used in subsequent years in which assessments are levied as long as they are used consistent with the requirements of this Resolution.
5) The City of Twentynine Palms will collect the assessments quarterly from affected hotel/motel/vacation home rentals businesses within Twentynine Palms.
Hotel/motel/vacation home rental businesses shall be any hotel/motel/vacation home rental currently operating within the City of Twentynine Palms. The City of Twentynine Palms will collect the assessment on the same form as that used for the collection of Transient Occupancy Tax receipts and remitted to the Twentynine Palms Business Improvement District in a manner acceptable to the Advisory Board and the City of Twentynine Palms.
6) The Twentynine Palms Tourism Business Improvement District Advisory Board shall submit an annual report, which shall include a budget for operations and an identification of the marketing efforts to be undertaken by the Twentynine Palms Tourism Business Improvement District for the ensuing fiscal year, to the Twentynine Palms City Council pursuant to Section 36533. The Twentynine Palms Tourism Business Improvement District began on October 1, 2017 and its fiscal year shall be from October 1 through September 30.
7) The Twentynine Palms City Council appointed an Advisory Board as described in Section 36530 before October 1, 2017.
8) The Twentynine Palms City Council shall hold a public meeting to establish the Twentynine Palms Tourism Business Improvement District and the levy of the assessments is set for September 12, 2023 at 6:00 p.m. at the City of Twentynine Palms City Council Chambers, 6136 Adobe Road, Twentynine Palms, CA 92277. 9) At the public hearing the testimony of all interested persons for or against the establishment of the area, the extent of the area, or the furnishing of specific types of improvements or activities will be heard.
10)A protest against the establishment of the Twentynine Palms Tourism Business Improvement District, and the furnishing of a specific type of improvement or activity as provided in Section 36524 may be made in writing. To count in the majority protest against the Twentynine Palms Tourism Business Improvement District, a protest must be written. A written protest may be withdrawn from writing at any time before the conclusion of the public hearing. Each written protest shall contain a written description of the business in which the person signing the protest is interested, sufficient to identify the business and its address. If the person signing the protest is not shown on the official records of the City of Twentynine Palms as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business. If the owner of the business is a corporation, LLC, partnership or other legal entity, the authorized representative for the entity shall be authorized to sign the protest. Any written protest as to the regularity or evidence of the proceedings shall be in writing and clearly state the irregularity or defect to which objection is made.
Written protests must be received by the City Clerk of the City of Twentynine Palms before the close of the hearing scheduled herein and may be delivered or mailed to the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277.
11) If, at the conclusion of the public hearing, there are of record, written protests by the owners of the businesses within the Twentynine Palms Tourism Business Improvement District that will pay fifty percent (50%) or more of the total assessments of the entire Twentynine Palms Tourism Business Improvement District, no further proceedings to create the Twentynine Palms Tourism Business Improvement District shall occur. New proceedings to form the Twentynine Palms Tourism Business Improvement District shall not be undertaken again for a period of at least one (1) year from the date of the finding of the majority written protest by the City Council. If the majority of written protests is only as to an improvement or activity proposed, then that type of improvement or activity shall not be included in the Twentynine Palms Tourism Business Improvement District.
12) Further information regarding the proposed Twentynine Palms Tourism Business Improvement District may be obtained from the City Clerk, City of Twentynine Palms, 6136 Adobe Road, Twentynine Palms, CA 92277 or by phone at (760) 367-6799. 13) The City Clerk is instructed to provide notice of the public hearing as follows:
a. Publish this Public Notice in a newspaper of general circulation in the City of Twentynine Palms once, at least seven (7) days before the hearing. b. Mail a complete copy of this Resolution of Intention to each and every business owner proposed to be assessed in the Twentynine Palms Tourism Business Improvement District within seven (7) days of the adoption of this Resolution by the City Council.
PASSED AND ADOPTED this 22ND day of August, 2023.
McArthur Wright, Ma')66r
I, do hereby certify that the foregoing Resolution No. 23-22, was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on 22No day of August, 2023, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCILMEMBER: BILDERAIN, KLINK, MINTZ, WRIGHT
COUNCILMEMBER: SCOTT
COUNCILMEMBER:
COUNCILMEMBER:
EXHIBIT A
TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT
The Twentynine Palms Tourism Business Improvement District will include all hotels/motels/vacation home rentals currently operating within the City of Twentynine Palms boundaries, which includes the following businesses:
Hotels, Motels and Inns
K - B Ranch Hotel
6048 Noels Knoll Road,
Twentynine Palms, CA 92277
29 Palms Inn
73950 Inn Avenue, Twentynine
Palms, CA 92277
Motel 6
72562 29 Palms Hwy.,
Twentynine Palms, CA 92277
Best Western Gardens
7148-7 29 Palms Hwy
Twentynine P lms, CA 92277
Homestead Inn
74153 Two Mile Road
Twentynine Palms, CA 92277
El Rancho Dolores Motel
73352 29 Palms Hwy.,
Twentynine Palms, CA 92277
Oasis Inn & Suites
71809 29Palms Hwy.,
Twentynine Palms, CA 92277
America Best Value Inn
71829 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Harmony Motel
71161 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Ramsey 29
73842 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
9 Palms Inn
73243 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Fairfield Inn
6333 Encelia Avenue,
Twentynine Palms, CA 92277
Holiday Inn Express 29
72535 Twentynine Palms Hwy.,
Twentynine Palms, CA 92277
Campbell House
74744 Joe Davis Drive,
Twentynine Palms, CA 92277
Twentynine Palms RV Resort
4949 Desert Knoll
Twentynine Palms, CA 92277
Vacation Home Rental List 2023
License# Rental Address
VHR001 73452 SUNNYSLOPE DR
VHR004 70677 COTTONWOOD DR
VHR007 5960 SUNRISE RD
VHR008 6646 NATIONAL PARK DR
VHR013 72815 CACTUS DR
VHR015 71428 SAMARKAND DR
VHR016 73817 OLD DALE RD
VHR017 73871 OLD DALE RD
VHR019 70370 BASELINE RD
VHR022 6612 INDIAN COVE RD
VHR025 6600 INDIAN COVE RD
VHR026 6371 NOELS KNOLL RD
VHR027 6783 ALPINE AVE
VHR028 74925 ALTA LOMA
VHR029 67939 SULLIVAN RD
VHR032 6837 ARABY AVE
VHR033 74615 ALTA LOMA DR
VHR034 6791 IVANPAH
VHR035 74611SERRANO DR
VHR036 71524 SAMARKAND DR
VHR037 74576 OLD DALE RD ttA
VHR038 74576 OLD DALE RD #8
VHR042 74375 COTTONWOOD DR
VHR043 75127 MAYFAIR DR TWENT
VHR046 71544 CACTUS
VHR052 73225 ADOBE CIR
VHR053 7005 MANZANITA AVE
VHR054 5662 SKYVIEW LN
VHR055 67979 SULLIVAN RD
VHR056 5605 OASIS AVE
VHR057 6600 SPLIT ROCK
VHR060 6594 ROSE ELLEN AVE
VHR061 6662 MESQUITE AVE
VHR062 7545 SAHARA AVE
VHR063 6572 BULLION AVE
VHR065 7516 PERSIA AVE
VHR066 7516 PERSIA AVE
VHR069 6749 SHERMAN RD
VHR073 67966 WHITMORE
VHR074 6627 SPLIT ROCK AVE
VHR075 73414 DIDSBURY DR
VHR076 6856 SHERMAN RD
VHR077 74804 WELLOCK RD
VHR082 5971MARIPOSA AVE ATTN:
VHR083 6244 CARODEAN RD
VHR084 6553 VIA ALLEGRA
Vacation Home Rental List 2023
VHR085 6565 VIA ALLEGRA
VHR086 6705 OCOTILLO
VHR087 6388 W COURT WAY
VHR088 5742 CARODEAN RD
VHR089 7391SHERMAN HOYT
VHR090 74006 GORGONIO DR
VHRlO0 69023 ALTA LOMA DR
VHR103 74835 ALTA LOMA DR TORON
VHR105 6009 MOJAVE AVE
VHR106 74884 SERRANO PARK DR
VHR107 7487 PERSIA AVE APT 5
VHR108 5812 PRIMROSE LN
VHR109 74825 ALTA LOMA DR
VHRll0 6905 PETERSON RD
VHR112 73934 CASITA DR
VHR113 7273 Shoshone Valley RD
VHR115 70595 FOOTHILL DR
VHR116 5868 MARIPOSA AVE
VHR117 71915 SAMARKAND DR
VHR118 72935 Siesta DR
VHR119 5394 MARISPOSA AVE
VHR121 6579 MISSION
VHR122 8989 UTAH TRL
VHR123 74677 Hill View RD
VHR125 73384 SULLIVAN
VHR126 73384 SULLIVAN
VHR127 5960 ROSE ELLEN AVE
VHR131 74044 COTTONWOOD
VHR132 5966 MORONGO RD
VHR134 7026 DATURA AVE
VHR135 7358 PERSIA AVE
VHR136 6438 SUNRISE RD
VHR137 6405 TAMARISK ST
VHR138 76076 SUNRISE DR
VHR139 73855 WHITE SANDS DR
VHR140 6373 NOELS KNOLL RD
VHR143 6968 ROBERTS AVE
VHR144 72133 EL PASEO DR
VHR145 73543 JOSHUA DR
VHR147 6837 MUNTZ RD
VHR148 6463 Mesquite AVE
VHR150 5868 MARIPOSA (Main House) AVE
VHR151 74563 ALTA LOMA DR
VHR152 73767 SERRANO DR
VHR153 5747 MARINE AVE
VHR154 73434 DESERT TRL
VHR156 71554 SAMARKAND DR
Vacation Home Rental list 2023
VHR157 7112 INDIAN COVE RD
VHR158 6273 Lupine AVE
VHR160 73397 MANANA DR
VHR161 73779 OLD DALE RD
VHR162 6566 EL REY AVE
VHR163 6731 IVANPAH AVE
VHR164 6670 IVANPAH
VHR165 6616 EL REY AVE
VHR166 6688 Oasis AVE
VHR167 7589 Sahara AVE
VHR168 73010 MANANA DR
VHR169 74056 CASITA DR
VHR174 6244 CARODEAN RD
VHR175 6673 TAMARISK AVE
VHR176 73778 SIESTA DR
VHR177 72994 HOMESTEAD DR
VHR181 9160 COWAN RD
VHR182 6635 MORONGO RD
VHR183 68054 SULLIVAN RD
VHR184 68927 Foothill DR
VHR185 69301 COTTONWOOD DR
VHR186 6643 Indian Cove RD
VHR187 6721 Desert Quail DR
VHR188 6026 MORONGO RD
VHR189 6251 Encelia AVE
VHR190 6707 Palo Verde AVE
VHR191 4694 Hook Tree RD
VHR192 7775 Sahara AVE
VHR193 74350 National Park DR
VHR194 73145 Twentynine Palms Highway, A
VHR195 73145 Twentynine Palms Highway, B
VHR196 5655 Encelia DR
VHR197 72589 Sullivan RD
VHR198 74026 Gorgonio DR
VHR199 5580 Palo Verde AVE
VHR200 6274 Baileya AVE
VHR203 72838 Two Mile RD
VHR204 74725 Serrano DR
VHR206 72654 Sunnyslope DR
VHR208 75051Saddlehorn RD
VHR210 6976 Sherman RD
VHR211 6025 Daisy AVE
VHR212 72208 Sunnyslope DR
VHR213 7168 Indian Cove
VHR215 71604 Sunnyvale Court
VHR216 73398 Sunnyvale DR
VHR217 70829 Sunnyslope Dr #1 (A)
Vacation Home Rental List 2023
VHR218 70829 Sunnyslope Dr #2 (B)
VHR219 71972 El Paseo DR
VHR221 6727 Quail Spring AVE
VHR222 7643 Saladin AVE
VHR223 7095 Quail Spring AVE
VHR224 74030 Playa Vista DR
VHR225 6799 lvanpah AVE
VHR226 7073 Mission AVE
VHR227 6213 Bagley AVE
VHR228 6074 Mojave AVE
VHR229 6442 Palm View AVE
VHR230 6188 Bagley AVE
VHR231 74354 Cottonwood DR
VHR232 6974 49 Palms AVE
VHR233 5985 Morongo RD
VHR234 5535 Lupine AVE
VHR239 7421 Persia AVE
VHR241 7593 Persia AVE
VHR242 73314 SUN VALLEY DR
VHR244 6106 Baileya AVE
VHR245 73820 COTTONWOOD DR
VHR246 75167 Mayfair DR
VHR247 7755 Utah TRL
VHR248 6608 Bullion AVE
VHR249 6161 Chia AVE
VHR250 6243 Lupine AVE
VHR252 73755 Serrano DR
VHR254 6649 PINE SPRING AVE
VHR255 7685 UTAH TRL
VHR256 7657 SALADIN AVE
VHR257 74825 Twilight DR
VHR258 6649 NStar AVE
VHR259 74160 Pinon DR
VHR260 74755 Baseline RD
VHR261 73362 Old Dale AVE
VHR262 72761 GRANITE AVE
VHR263 6969 MANTONYA RD
VHR264 74847 Twentynine Palms HWY Unit 1
VHR265 74847 Twentynine Palms Highway, Unit 2
VHR270 72746 Two Mile RD
VHR271 6769 Manzanita AVE
VHR272 74931 Old Dale RD
VHR273 72655 Foothill DR
VHR277 6459 Mesquite AVE
VHR279 73478 Old Dale RD
VHR281 7191 Utah Trail, Unit 3
VHR282 71620 JUANITA DR
Vacation Home Rental List 2023
VHR283 68033 Sullivan RD
VHR285 75047 BASELINE RD
VHR287 6428 W Court AVE
VHR290 73029 Manana DR
VHR291 6691 El Rey AVE
VHR292 7654 NStar AVE
VHR293 6713 Que Pas LN
VHR295 68989 Sullivan RD
VHR296 6778 Sherman RD
VHR298 71645 Cactus DR
VHR299 6633 Datura AVE
VHR301 71235 El Paseo DR
VHR302 72972 Two Mile RD
VHR304 6169 Daisy AVE
VHR305 5780 Lupine AVE
VHR306 5418 Abronia AVE
VHR307 74483 Twilight DR
VHR308 73542 Joshua DR
VHR309 71350 Samarkand DR
VHR310 73344 Sun Valley DR
VHR311 72721 Granite AVE
VHR312 6432 Smoketree AVE
VHR313 7643 Saladin (ADU) AVE
VHR21-315 72667 SULLIVAN RD
VHR21-316 5120 PEARL SPRING AVE
VHR21-318 6672 MOJAVE AVE
VHR21-319 6144 ABRONIA AVE
VHR21-320 74603 BASELINE AVE
VHR21-321 70231 29 PALMS HWY
VHR21-323 6996 DESERT QUAIL
VHR21-324 68030 SUNNYSLOPE DR
VHR21-326 73633 DESERT TRAIL DR
VHR21-327 74388 MARICOPA DR
VHR21-329 5749 HALSEY AVE
VHR21-331 6954 MAUDE ADAMS AVE
VHR21-332 68253 BELLERUE RD
VHR21-333 5717 SUNRISE RD
VHR21-334 73250 INDIAN TRL
VHR21-337 6654 BERMUDA AVE
VHR21-338 6636 INDIAN COVE RD
VHR21-339 73467 DESERT DR
VHR21-340 68227 BELLARUE RD
VHR21-341 6564 PINE SPRINGS AVE
VHR21-342 6933 49 PALMS RD
VHR21-343 6634 Star Dune AVE
VHR21-344 72257 SUN VALLEY DR
VHR21-345 4671MESQUITE SPRINGS RD
Vacation Home Rental List 2023
VHR21-346 7518 MAUDE ADAMS AVE
VHR21-347 70472 COTTONWOOD DR
VHR21-348 68460 BELLARUE RD
VHR21-349 72150 TWO MILE RD
VHR21-350 70138 SULLIVAN RD
VHR21-351 6878 IVANPAH AVE
VHR21-355 7393 SALADIN AVE
VHR21-357 72939 HOMESTEAD DR
VHR21-359 73176 SUN VALLEY DR
VHR21-361 6924 EL SOL AVE
VHR21-362 73358 SUNNYVALE DR
VHR21-363 5422 ADOBE RD
VHR21-364 73079 SUNNYVALE DR
VHR21-365 5911 ROSE ELLEN AVE
VHR21-366 5760 LA BUENA TIERRA AVE
VHR21-367 6766 MESQUITE DR
VHR22-001 7445 SALADIN AVE
VHR22-002 71522 SUNFLOWER DR
VHR22-003 6671 IVANPAH AVE
VHR22-008 7414 ARABY AVE
VHR22-009 71658 CACTUS DR
VHR22-010 74442 TWILIGHT AVE
VHR22-011 6283 DAISY AVE
VHR22-012 6673 PERSIA AVE
VHR22-013 5845 CARODEAN RD
VHR22-017 74667 SERRANO DR
VHR22-018 6121 MrnAVE AVE
VHR22-019 71966 TWO MILE RD
VHR22-020 7770 NORTH STAR AVE
VHR22-021 5781 EASY ST
VHR22-022 6591 DESERT QUEEN AVE
VHR22-025 7086 EL SOL AVE
VHR22-027 73153 SUNNYVALE DR
VHR22-028 6781 COPPER MOUNTAIN RD
VHR22-029 6168 ABRONIA AVE
VHR314 6244 MOJAVE AVE
VHR22-031 6317 EL REY AVE
VHR22-034 5556 DAISY AVE
VHR22-035 5851 EASY ST
VHR22-036 69156 GORGONIA DR
VHR22-037 7546 SAHARA AVE
VHR22-038 6054 LUPINE AVE
VHR22-039 6332 CANYON RD
VHR22-040 75758 JOE DAVIS RD
VHR22-042 74935 ALTA LOMA DR
VHR22-043 6575 BERMUDA
VHR22-044 7790 BEDOUIN AVE
Vacation Home Rental Ust 2023
VHR22-045 71762 SUNNYSLOPE DR
VHR22-046 73743 OLD DALE RD
VHR22-047 6136 CHIA AVE
VHR22-049 5774 PRIMROSE LN
VHR22-050 72996 TWO MILE RD
VHR22-051 7046 ROBERTS AVE
VHR22-052 6526 ADOBE RD
VHR22-053 74677 MORNING DR
VHR22-054 72418 SUN VALLEY DR
VHR22-055 74327 PINON DR
VHR22-056 73414 DESERT DR
VHR22-058 68050 FOOTHILL DR
VHR22-060 72616 2 MILE RD
VHR22-061 72626 OLD DALE RD
VHR22-062 7065 DATURA AVE
VHR22-063 7410 SHERMAN HOYT AVE
VHR22-066 6328 MARIPOSA AVE
VHR22-067 73365 SUNNYVALE DR
VHR22-O68 7428 KELLOGG AVE
VHR22-069 72949 SIESTA DR
VHR22-070 5633 ABRONIA AVE
VHR22-071 72017 SIESTA DR
VHR22-077 69829 TWO MI LE RD
VHR22-078 5066 LEAR RD
VHR22-079 6670 INDIAN COVE RD
VHR22-080 5653 PEARL SPRINGS AVE
VHR22-082 73453 EL PASEO DR
VHR22-084 72068 SUNNYSLOPE DR
VHR22-085 6264 ABRONIA AVE
VHR22-086 7332 BEDOUIN AVE
VHR22-087 7338 PERSIA AVE
VHR22-088 7036 MISSION RD
VHR22-089 73389 SUN VALLEY RD
VHR22-090 72975 SIESTA DR
VHR22-094 6929 MONTOYA RD
VHR22-096 6136 SUNRISE RD
VHR22-097 6645 SHERMAN HOYT
VHR22-098 72912 MANANA WAY
VHR22-099 71593 FLORIDA DR
VHR22-100 6626 PERSIA AVE
VHR22-101 5651SKYVIEW LN
VHR22-102 71638 LAURA LN
VHR22-104 6563 PINE SPRING AVE
VHR22-105 73422 HOMESTEAD DR
VHR22-106 5466 ABRONIA AVE
VHR22-107 5430 BAILEYA AVE
VHR22-108 75800 JOE DAVIS RD
Vacation Home Rental List 2023
VHR22-109 5989 ENCELIA AVE
VHR22-110 74408 NATIONAL PARK DR
VHR22-111 7345 MAUDE ADAMS AVE
VHR22-112 74074 STARLIGHT DR
VHR22-113 6057 LUPINE AVE
VHR22-114 4719 FLYING H RD
VHR22-115 69464 29 PALMS HWY
VHR22-116 74816 SERRANO DR
VHR22-117 72726 DESERT TRAIL DR
VHR22-118 6553 SHERMAN HOYT AVE
VHR22-119 74474 CACTUS DR
VHR22-120 73844 TWO MI LE RD
VHR22-121 7561 SALADIN AVE
VHR22-122 73090 MESA DR
VHR22-123 6261 CARODEAN RD
VHR22-125 74824 SERRANO DR
VHR22-126 6887 WOLFE RD
VHR22-128 6744 GALLETTA AVE
VHR22-129 6413 TAMARISK AVE
VHR22-130 72319 EL PASEO DR
VHR22-132 6263 ENCELIA AVE
VHR22-133 7191 UTAH TRL 2
VHR22-134 7191 UTAH TRL 1
VHR22-135 70410 COTTONWOOD DR
VHR22-136 71556 JUANITA DR
VHR22-138 6585 PINE SPRING AVE
VHR22-139 7648 ARABY AVE
VHR22-141 71560 BARNES DR
VHR22-142 74085 EAGLE LN
VHR22-143 5676 CHIA AVE
VHR22-144 6595 DESERT KNOLL
VHR22-145 73484 SUNNYVALE DR
VHR22-146 73484 SUNNYVALE DR
VHR22-147 74405 COTTONWOOD DR
VHR22-148 6077 MANTONYA RD
VHR22-149 4435 BULLION AVE
VHR22-150 5341 BAILEYA AVE
VHR22-151 73789 SERRANO DR
VHR22-152 5762 HOWARD WAY
VHR22-154 4694 SADDLE HORN RD
VHR22-155 72943 MANANA DR
VHR22-156 73420 INDIAN TRL
VHR22-157. 74707 SUNSET DR
VHR22-158 6711 MESQUITE DR
VHR22-159 72813 DESERT AVE
VHR22-160 71715 SUNNYSLOPE DR
VHR22-161 4850 ROUND UP RD
Vacation Home Rental List 2023
VHR22-162 73424 DESERT DR
VHR22-163 6632 DESERT QUAIL DR
VHR22-164 7010 49 PALMS AVE
VHR22-165 72318 SUNNYVALE DR
VHR22-166 6855 ARABY Unit 2 AVE
VHR22-167 72397 EL PASEO DR
VHR22-168 75079 SADDLE HORN RD
VHR22-170 7512 SAGE AVE
VHR22-171 5931ROSE ELLEN AVE
VHR22-172 7678 ARABY AVE
VHR22-173 6426 WEST COURT
VHR22-174 6166 MARIPOSA AVE
VHR22-175 5900 CARODEAN RD
VHR22-176 74554 TWILIGHT DR
VHR22-177 75143 OLD DALE RD
VHR22-178 74374 SUNRISE DR
VHR22-179 74834 SERRANO DR
VHR22-180 6437 EL COMINO RD
VHR22-181 73393 SUN VALLEY DR
VHR22-182 6186 CHIA AVE
VHR22-183 74415 COTTONWOOD DR
VHR22-184 71510 SUN VALLEY DR
VHR22-185 5952 MARIPOSA AVE
VHR22-187 6469 CEDAR DR
VHR22-189 71633 CACTUS DR
VHR22-190 72847 DESERT TRL
VHR22-191 73952 GORGONIO DR
VHR22-192 7050 INDIAN COVE RD
VHR22-193 72194 SUNNYSLOPE DR
VHR22-194 6692 VALLEY VIEW
VHR22-195 68467 SULLIVAN RD
VHR22-196 67512 APPIAN WAY
VHR22-198 6980 INDIAN COVE RD
VHR22-199 6764 PINE SPRING AVE
VHR22-200 6582 IVANPAH AVE
VHR22-201 6363 TIMOTHY AVE
VHR22-202 74855 SERRANO DR
VHR22-205 5665 ABRONIA AVE
VHR22-206 73605 SUNNYSLOPE DR
VHR22-207 6679 STARDUNE AVE
VHR22-208 75243 SULLIVAN RD
VHR22-209 73090 SUNNYVALE DR
VHR22-210 74768 SUNSET DR
VHR22-212 6855 ARABY Unit 1 AVE
VHR22-213 6355 MOJAVE AVE
VHR22-216 5810 HALSEY DR
VHR22-217 7606 SALADIN AVE
Vacation Home Rental List 2023
VHR22-218 6568 QUAIL SPRINGS AVE
VHR22-219 68990 ALTA LOMA DR
VHR22-220 6211 SUNRISE RD
VHR22-221 68965 OLD DALE RD
VHR22-222 7876 ROBIN RD
VHR22-223 73317 OLD DALE RD
VHR22-224 73349 OLD DALE RD
VHR22-225 73317 OLD DALE ADU RD
VHR22-227 6424 MONTE VISTA DR
VHR22-228 70231 JUANITA DR
VHR22-229 4671 MESQUITE SPRINGS RD
VHR22-230 6251 CAHUILLA AVE
VHR22-231 6668 MANZANITA AVE
VHR22-233 72659 ASPEN RD
VHR22-234 74760 AMBOY RD
VHR22-236 7707 WILSHIRE AVE
VHR22-237 6606 LA LUNA AVE
VHR22-238 67326 WHITMORE RD
VHR22-240 71790 SUNNYSLOPE DR
VHR22-241 7900 CLARE AVE
VHR22-242 6395 TIMOTHY AVE
VHR22-244 6840 PINE SPRING AVE
VHR22-245 73983 BUENA VISTA DR
VHR22-246 6850 ESTRELLA AVE
VHR22-248 68982 Sullivan RD
VHR22-250 5975 LUPINE AVE
VHR22-251 6827 VALLEY VIEW AVE
VHR22-252 74745 ALTA LOMA DR
VHR22-253 72065 CACTUS DR
VHR22-254 6644 PINE AVE
VHR22-257 7390 PERSIA AVE
VHR22-258 73382 SUNNYVALE DR
VHR22-259 6567 QUAIL SPRING AVE
VHR22-262 6577 CAHUILLA AVE
VHR22-263 6590 QUAIL SPRING AVE
VHR22-264 73230 Two Mile RD
VHR22-265 71621 JUANITA DR
VHR23-002 73429 SUNNYVALE DR
VHR23-004 74704 MORNING DR
VHR23-005 6235 MOJAVE AVE
VHR23-007 5958 CAHUILLA AVE
VHR23-010 73961 DESERT DUNES DR
VHR23-013 7175 SHOSHONE VALLEY RD
VHR23-014 74814 TWILIGHT AVE
VHR23-015 7078 ELM DR
VHR23-016 6784 PINE SPRINGS RD
VHR23-017 7776 MAUDE ADAMS AVE
Vacation Home Rental List 2023
jvHR23-019 I6610 ALPINE AVE