◦ Produced Live From Joshua Tree, a spoken word fundraiser. (Based on Desert Stories that had raised funds for another organization since 2007 - 2019). This is an ongoing fundraiser continuing into the present
◦ Held multiple online retreats and workshops addressing various issues faced by veterans, such as Women’s Strength Through Culture and Gratitude, The Art of Resilience led by Dr. Ed Tick, and Paint Your Feelings, for military and civilian children 5 years old and up.
• 2021: Continued Creative Programming
◦ Developed ongoing projects like the Potting Shed Project ◦ Two Films about veterans: Veterans Journey Home
◦ Mojave Noir: Noir authors share their stories (small fundraiser for Mil-Tree). On going project into the present.
• 2022: Continued Creative Programing
◦ Woven Windows: Exploring The Inner and Outer Landscapes ◦ Yoga and Self Care for Women with Melissa Grisi
• 2023 - Present: Continued Creative Programming
◦ Mil-Tree Community Garden Project at the Joshua Tree Retreat Center ◦ Online Intuition Painting Workshop facilitated by Montine Blank ◦ Creative Corps Project: Tapestries of Transformation: (3 part project, Retreat, 4 Creative Workshops, Rehearsal and Performance of original mythic play based on Retreat and workshop experiences called Tapestries.) ◦ Rhythm of Reconnection: Veteran Soundscapes Series: 3 individual singer songwriting workshop culminating at the end of Sept 2024.
Skills
• Program Development
• Event Planning and Coordination
• Community Outreach
• Arts and Wellness Facilitation
• Veteran Support Services
Contact
• Email: [email protected]
• Phone: 323-791-2986
Mil-Tree’s mission is to create community between veterans, service-members and civilians through shared experiences, projects and creative expression
Timeline for:
From There To Here: Military and Veteran Expressions
• June 25: Art Submission request is out
• August 18: All Submissions in
• August 30: 10 Artists are chosen by curator Omar
Columbus
• September 15: All art is collected
• October 1: Art starts being hung at the 29 Palms Visitor Center
• October 4: The show is up and we have an opening
reception with Spoken Word element included
• November Date to be announced we have a panel
discussion
• December 31 the show closes
Applicant:
Program/Project Name:
Total Grant Amount
Requested $ 3,700.00
Budget Item Grant request Other Funding Secured Item Total Budget Expenses
Project Staff / Personnel
Curator $ 1,000.00 $ 1,000.00 0
Admin $ 1,000.00 $ 1,000.00
$ -
$ -
Subtotal, Staff $ 1,000.00 $ 1,000.00 $ 2,000.00
Program Operating Costs
reception food and drink $ 300.00 $ 300.00
$ -
$ -
$ -
Subtotal, Operating Costs $ - $ 300.00 $ 300.00
Marketing and Communications
fliers $ 200.00 $ 200.00
Marine Base promotion $ 500.00 $ 500.00
$ -
$ -
Subtotal, Marketing and Comms $ 200.00 $ 500.00 $ 700.00 Subcontractors
Artists $ 1,500.00 $ 1,500.00
Spoken word performers $ 500.00 $ - $ 500.00
graphic designer $ 500.00 $ - $ 500.00
Subtotal, Subcontractors $ 2,500.00 $ - $ 2,500.00
$ -
Mil-Tree
Budget | 29 Palms Event Grant
BUDGET TEMPLATE
Mil-Tree Veterans Project
From There to Here, Military and Veteran Expressions
$ -
Subtotal, Other $ - $ - $ -
Totals
$ 3,700.00
$ 1,800.00
Total Project Budget $ 3,700.00 $ 1,800.00 $ 5,500.00
Mil-Tree’s Marketing Plan for Event
• We will announce on local radio station Z107.7
• We will utilize social media platforms such as Facebook (sharing with local FB groups), and Instagram.
• We will utilize Mil-Tree’s extensive mailing list email blast • We will advertise in local newspapers in high and low desert • We will reach out to the local VFW, American Legion
• We will reach out to local college, Copper Mountain College • We will reach out to College of the Desert in low desert • We will create fliers and posters for the event and spread them for and wide
Emergency Action Plan for Event
Mil-Tree’s board and volunteers, which includes veterans and first responders trained to react quickly, will all be present should there be an emergency:
We will escort our audience calmly and quickly out of the building and help with any other situations that arise.
This is an Art Show with a spoken word element so we are not expecting there to be a rowdy audience, but we will be prepared to handle the situation should we need to.
June 27, 2024.
This letter confirms the venue agreement between the 29 Palms Visitor Center and Mil-Tree to host the “Free There To Here: Military and Veteran Expressions” exhibition at the 29 Palms Visitor Center, located at 73484 Twentynine Palms Highway, in Twentynine Palms, California.
The dates of display for this visual art exhibition are confirmed for October 1, 2024, through to December 31, 2024, and will include a spoken word component for the opening reception and may also include a panel discussion with the participating artists, with dates to be confirmed.
The 29 Palms Visitor Center is pleased to be supporting the Mil-Tree organization this opportunity and looks forward to welcoming this special exhibition into the building in the fall.
For any additional information relating to this venue agreement, please contact Breanne Dusastre.
Thanks,
Breanne Dusastre
Director of Marketing, Visit 29 Palms
Office: (760)367-6799 x 1030 | Cell: (760)218-8587
Email: [email protected] | Visit29.org
29 Palms Visitor Center
73484 Twentynine Palms Highway, Twentynine Palms, California 92277 Phone: (760) 358-6324
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Application Questions
Event Description: (500 words or less)
3 We are excited to propose a series of seasonal community events aimed at fostering community engagement, enhancing the sense of place, and revitalizing the 29 Palms Historic Plaza. Each season event will feature a unique set of activities designed to bring residents and visitors together in a festive and welcoming atmosphere. Our events will include a variety of nostalgic, fun fair-style attractions. From juried Classic Car Shows, to Chalk Festivals, to Holiday Markets, these kid and pet friendly activities will cater to all ages and lifestyles.
Sunday, October 20th Fall Fair w/ 1st Annual Classic Car and Motorcycle Show Sunday, December 15th Winter Fair w/ Holiday Marketplace Sunday, March 23rd Spring Fair w/ Chalk Festival
Sunday, June 22nd Summer Fair w/ Splash Fest
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will benefit the members of the Twentynine Palms community: (500 words or less)
4 These events are designed to cater to local residents and encourage participation, support and engage small businesses, and create memorable experiences that highlight the charm and vibrancy of the Historic Plaza. Through these seasonal celebrations, we aim to strengthen community bonds, promote local culture, and contribute to the ongoing revitalization efforts of both the Historic Plaza and the greater city of 29 Palms.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will showcase Twentynine Palms’ character, diversity, or history: (500 words or less)
5 The 29 Palms Historic Plaza, located in the heart of Twentynine Palms, is a testament to the region's rich history and cultural heritage. Established in the early 20th century by Frank and Helen Bagely, the Plaza was a central hub for early settlers and a vital part of the community's development. The area served as a focal point for social gatherings, commerce, and public events, reflecting the town's pioneering spirit and resilience in the face of the harsh desert environment.
We believe the Historic Plaza is a vibrant and viable community asset which needs to be honored and preserved for generations to come. Our efforts to revitalize the area through new businesses and community events have already begun to attract both locals and visitors, and with additional funding, we can expand these efforts to ensure the Historic Plaza continues to be a lively and engaging destination.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Provide a list of any additional funding sources you intend to utilize or have already secured for this event: (250 words or less) Describe your intended audience and how you will reach them through your marketing strategy: (250 words or less)
6 Possible sources of funding:
Car Show Registration Fees: 70 cars at $20 per entry = $1400 Vendor Booth Rental for Winter Market: 20 vendors at $30 per booth = $600 Mojave Moon Apothecary + Sun of the Desert Cash Contributions and Historic Plaza Merch Sales: $3274
With nearly 10K organic followers across our Social Media platforms, we will rely heavily on geo-targeted, demographic and interest-based Instagram ads, Facebook event listings, and cross promotion with Visit 29 and Rediscover29 to ensure we reach our desired audience of both local residents and tourists. The campaign will launch 6 weeks before each event, with increased frequency in the two weeks leading up to the event. We will also have a strong print campaign with unified branding across all materials, working with other local businesses to share event details, collaborate and get involved whenever possible.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Should your application be successful, how do you intend to utilize the City of Twentynine Palms Community Event Grant? (250 words or less) Should your event receive partial or no funding from the City of Twentynine Palms, what effect will that have on its execution? (250 words or less)
7 Should our application be successful, the grant will be allocated towards essential aspects of event planning and execution, including the rental of equipment and purchase of materials to be directly used during the events. Funds will also cover marketing and promotional efforts, social media ads and printing costs as well as on-site promotional materials such as banners and signage. Additionally, the grant will support logistical needs, including permits, insurance, and sanitation services to ensure a safe and enjoyable experience for all attendees.
If our event receives partial or no funding from the City of Twentynine Palms, it will impact its execution by necessitating adjustments to our plans. With partial funding, we will prioritize key elements of the event, focusing on the most essential activities and attractions to ensure a successful and engaging experience. We may seek additional sponsorships and partnerships with local businesses to cover remaining costs, and potentially reduce the scale or duration of some activities to stay within budget constraints.
In the case of no funding, we will explore alternative funding sources such as community fundraising efforts, donations, and volunteer support to cover basic expenses. While the event series might be further scaled down or even canceled, we are still committed to maintaining its core objectives of fostering community engagement and revitalizing the Historic Plaza. Page 182 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
How do you intend to collect data and analyze the success of your event? (250 words or less)
Are there any potential challenges or risks associated with organizing this event, and how do you plan to address them? (250 words or less) 8 To collect data and analyze the success of our event, we will implement a multi-faceted approach. First, we will use attendance tracking methods such as sign-in sheets and digital registration to measure participation. We will also use surveys and social media analytics to assess engagement and reach, monitoring metrics such as likes, shares, comments, and event page interactions. This data will provide insights into the effectiveness of our marketing strategies and the overall public response. Furthermore, we will engage with local businesses involved in the event to collect their feedback on foot traffic and sales during the event period.
By analyzing this data, we can measure the event's impact on community engagement, local business support, and overall satisfaction. This comprehensive evaluation will help us identify successful elements, areas needing improvement, and inform planning for future events to ensure continued growth and community benefit.
While these events pose challenges such as weather, logistics, and attendance, we've prepared proactive strategies. Weather contingency plans include securing indoor venues or tents for outdoor activities to ensure smooth proceedings regardless of conditions.
Logistical coordination will be managed through meticulous planning, clear communication at stakeholder meetings, and a detailed event plan outlining timelines, responsibilities, and backup options.
To ensure strong attendance, we'll launch an extensive marketing campaign using social media, printed media, and local partnerships. Engaging businesses and organizations to promote the event within their networks will amplify awareness and interest, ensuring a successful and well-attended event. Page 183 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
If this is an established event, please provide a detailed history of its success, including attendance and economic impact for at least the past two years. If this is the first time this event is hosted, submit a twoyear history of any event programming you have previously organized. (500 words or less)
9 These would be first time events hosted at the Historic Plaza, in hopes of continued succession.
Heather Basile, Founder and CEO of Mojave Moon Apothecary, has over 20 years of experience in planning and coordinating events. From creating promotional materials and organizing large scale events at The Last Bookstore in Los Angeles, to orchestrating smaller book signings, in-store concerts, film screenings, gallery shows, fashion shows and Art and Food Fairs at The Art Institutes and The Art Center College of Design, Heather has extensive experience in events that engage communities and promote organizational goals.
Jimmy Brower is a resident and small business owner in Twentynine Palms. He and his Partner opened SUN OF THE DESERT General Store's original storefront in Downtown Joshua Tree in May 2022 and recently opened their second expanded Flagship location at the Historic Plaza in May 2024. Prior to that, in 2016, Jimmy founded HEAD WEST Marketplace where he then and currently operates full-scale outdoor retail marketplaces in the Bay Area each weekend from March to December at numerous venue locations through strategic partnerships with city/county entities, merchant corridors and neighborhood organizations. His experience and knowledge in full-scale event planning, marketing and operations as well as his experience in consumer retail, both corporate and small business, will aid in the success of events at the Historic Plaza.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Attachments
Please attach the following documents with your application in the order below. All documents are required. Once you have attached each document, check it off the list.
Event Organizer Resumé
Timeline / Gantt Chart
Budget Plan
Marketing Plan
Emergency Action Plan
Venue Agreement
Signature Agreement
Applicant agrees to hold harmless the City of Twentynine Palms, its officers, employees, representatives, and agents harmless from and against any and all damage, injury, loss, liability, cost, legal expense, fines/penalties, surcharges, and/or other expenses of any nature whatsoever arising from or related to said activity including party’s acts and/or omissions and/or the acts and/or omission of said party’s officers, employees, contractors, assignees, representatives, or agents of the event described in this document Applicant further agrees that as a condition of receiving funding from the City, Applicant will have in effect in connection with the event liability insurance coverage in the amount of at least $1 million. The coverage will name the City of Twentynine Palms, its officers, employees, representatives, and agents as Additional Insured. Applicant must provide a “Certificate of Insurance” with “Additional Insured Endorsement” to the City 30 days prior to holding the event described in this document.
Signature
Date
10 ✔
✔
✔
✔
✔
6/27/24
Special Event Emergency Action Plan (EAP) for The 29 Palms Historic Plaza Seasonal Fair Event Series
This Special Event Emergency Action Plan (EAP) is provided to educate event staff and volunteers and to create consistency with planned events. The event organizer is responsible for training event staff using the following potential emergency situations and ensuring all key event staff are informed and documented.
Event Details and Staff Contact Information:
Event Name: Seasonal Fair Event Series
Dates/Times: Varies, Seasonal.
Locations/Addresses: 29 Palms Historic Plaza, Twentynine Palms, CA Estimated Number of Attendees: 200
On-Site Day of Event Organizer/Responsible Party
Heather Basile - Mojave Moon Apothecary
Mobile Number:
Jimmy Brower - SUN OF THE DESERT
Mobile Number:
Emergency Planning Considerations
Command Location:
During events, organizers will identify a command post location on-site for use by the event staff for meetings, event coordination, communications, and briefings. In an emergency/disaster situation, it will serve as an incident command post. All events will have a designated first aid station on-site, which provides medical services and can be used for lost and found items, as well as a reunification location for lost/missing children/parents.
Evacuation Routes:
Many kinds of emergencies can require an evacuation. Planning is vital to ensure quick and safe evacuation no matter the circumstance. Choose destinations in different directions to have options out of the area and be familiar with alternate routes in case of a secondary emergency.
Walk briskly, but do not run. Stay on the right to allow emergency responders clear access.
1. Always follow the instructions of first responders.
2. Remember that your evacuation route may be on foot depending on the emergency/disaster.
Lost/Found Child Protocol:
Any event staff approached by a lost child/adult or parent reporting a lost child will immediately escort the child/adult or parent to the predetermined reunification location and remain until the missing party is found. If the child is missing for any amount of time, immediately contact local police (DIAL 911). If the parent/guardian of a found child cannot be located within a reasonable amount of time, notify the police (DIAL 911).
Lost/Found Property Location:
Lost and found property gathered at the command post should be given to the primary event organizer, who will be the main point of contact for the event.
Police, Fire & Medical Emergencies:
Police, Fire, and Ambulance personnel will respond based on the initial 911 call. Police personnel are trained in first aid and can provide stabilization until the ambulance arrives. They may also respond to provide rescue, traffic, communications, and crowd control.
In Case of a Police or Medical Emergency:
1. DIAL 911. Stay on the phone if possible until the dispatcher has all the information needed.
a. Give the nature of the emergency (e.g., Medical, Active Shooter, Person with Weapon, Protest, Fight, Riot, Suspicious Package, Bomb Threat, etc.). b. Location (your specific site location and address if known). c. Your name and phone number where you can be called back.
2. Do not move the victim unless absolutely necessary.
3. Stay on the telephone until the dispatcher has all needed information and tells you to hang up.
In Case of a Fire:
1. DIAL 911. Stay on the phone if possible until the dispatcher has all the information needed. Give the nature of the fire emergency and the location. Staying on the phone long enough to answer any questions the dispatcher might have will ensure that proper equipment and personnel respond.
2. Alert people in the immediate vicinity to evacuate to the safest designated areas.
3. Use a fire extinguisher if the fire is small and you have been trained on how to operate the device.
4. Never breathe the smoke from a fire. Stay low and crawl if necessary to avoid smoke inhalation. Smoke from some plastics and other common materials is toxic. Stay upwind so smoke will blow in the opposite direction.
5. DO NOT REENTER THE AREA. If a life may be in jeopardy, notify the first responders.
A significant number of fire fatalities result when people who have successfully evacuated a fire area return to retrieve a valued item or search for someone or a missing pet.
Emergency Vehicle Access:
1. Access points for emergency vehicles must be maintained at all times with access points clearly marked on the event map.
2. Fire lanes and fire hydrants must not be obstructed.
3. Participants and spectators will be directed to park in approved areas and not obstruct protective features, fire lanes, sidewalks, or public throughways.
Weather-Related Emergencies and Earthquakes
The on-site primary event coordinator will be responsible for monitoring the weather conditions using the National Weather Service (NWS) website or app: https://www.weather.gov/. before and during the event and determining if weather conditions are a hazard to staff/patrons at the activity. If severe weather is predicted prior to the event, the event coordinator will evaluate the conditions and determine if the event will continue as scheduled. If severe weather occurs during the event, the event coordinator or their designee will notify those attending the event that a hazardous weather condition exists and direct them to shelter.
Lightning:
In the event of weather conditions with the potential for lightning activity, careful monitoring of the weather dynamics is required. Such factors as developing cloud patterns in the area, and lightning and thunder activity should be considered. In conditions where there is observable thunder and lightning, outdoor activities shall be suspended until thunder can no longer be heard.
There is no safe place outside when thunderstorms are in the area. Evacuating to buildings, enclosed parking structures, and hard-topped vehicles are safe options. A safe building is one that is fully enclosed with a roof, walls, and floors, and has plumbing or wiring (excludes temporary, portable, or metal buildings).
Lightning Safety Rules:
1. Keep an eye on the sky.
2. If you see or hear a thunderstorm coming, immediately suspend outside activity and go to a safe building or vehicle.
3. Postpone activities promptly; do not wait for rain.
4. If you cannot get to a shelter, stay away from trees.
5. Avoid contact with metal, plumbing, electrical equipment or cords.
6. Stay away from windows and doors and stay off porches.
7. Do not lie on concrete floors and do not lean against concrete walls.
Wind:
Winds of only twenty-five miles per hour can be enough to cause power outages and uproot trees with shallow roots. If an event has tents, be cautious of the stability of the structure. All tents must be braced with 50 lbs. of weight per leg. Wind can pose a hazard to participants,
staff, and spectators. If the on-site event coordinator determines that winds pose a life-safety issue, activities shall be suspended.
Excessive Heat:
Heat is the number one weather-related killer in the United States, resulting in hundreds of fatalities each year. In planning for outdoor activities during a heat wave,we will consider certain precautions, e.g., provide cooling places, and schedule the event in the morning or evening hours when it is cooler. The on-site event coordinator will encourage staff and participants to:
1. Drink and have plenty of water available. Avoid alcoholic and high sugar drinks.
2. Encourage participants to wear lightweight, light-colored, and loose-fitting clothing.
3. Wear a wide-brimmed hat, sunglasses, and sunscreen.
Microburst and Flash Flooding:
Microburst rainfall and flash flooding can occur suddenly and without warning in the hi-desert.
Should rainfall occur during an event, the on-site event coordinator will:
1. Monitor the radio, television, and the NWS website or app for information.
2. Be aware that flash flooding can occur at any time, even with a small amount of rain.
3. Let participants know not to walk through moving water.
4. Let participants know not to drive in flooded areas.
Earthquake:
The danger of an earthquake is high; however, it is unknown when an earthquake will happen.
Event staff will be aware of the danger and the procedures for safety and evacuation.
1. Initially Drop, Cover, and Hold On.
2. Stay calm and await instructions from first responders or designated officials.
3. Keep away from overhead fixtures, windows, filing cabinets, and electrical power.
4. Assist people with disabilities in finding a safe place.
5. Evacuate as instructed by police or other first responders. Be aware of falling objects as you exit a structure or hazards on the ground or in the area.
Contact Information
Emergency: 911
Police Non-Emergency Dispatch: (760) 367-9544
Fire/EMS Non-Emergency Dispatch: (760) 367-7524
Morongo Basin Ambulance: (760) 366-8474
This EAP aims to ensure the safety and well-being of all participants and stakeholders during the Seasonal Fairs at The 29 Palms Historic Plaza.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Application Questions
Event Description: (500 words or less)
3 The 12th annual Joshua Tree National Park Art Expo will be presented in November 2024 at the historic 29 Palms Art Gallery.* Founded in 2013, the Joshua Tree National Park Council for the Arts (JTNPCA), a 501(c)3 based in Twentynine Palms, hosts the annual JTNP Art Expo, which features a month-long juried exhibition and an Art Expo opening weekend celebration at the historic 29 Palms Art Gallery in November.
The exhibition features artwork “depicting or inspired by the natural aspects of Joshua Tree National Park or its cultural history” and is open to artists in the desert region, across California, the U.S., and Canada. Each year, entries are received from 100 to 150 artists who have a connection with the park and have created artwork inspired by the park. Both professional and amateur artists are represented, some who have just visited the park and created art or finished it after returning home and some who live close enough to the park to visit it regularly and create a body of park-inspired artwork. After jurying, between 50 and 60 artists are selected, and one art piece per artist is chosen for the month-long juried exhibition at the gallery, featured in an exhibition catalog, and eligible for up to $4,000 in cash awards. Awards are presented in three categories, 2-Dimensional Art, 3-Dimensional Art, and Photography, plus a Best of Show and an honorary Superintendent’s Award personally selected by the Park Superintendent.
The Art Expo opening weekend has an Art Market with artist booths on the gallery grounds, art demonstrations for all ages, food and beverages, live music by local musicians, an awards reception, and the juried exhibition in the gallery. Admission is free to the gallery and all events. Attendees include the juried artists and their families and friends; local artists, families and residents of 29 Palms and the Morongo Basin; as well as other SoCal artists, art collectors, and national park visitors. Average attendance for the Art Expo weekend celebration is around 500 to 600, plus several hundred people who visit the gallery exhibition throughout the month. Also, artwork in the entire exhibition is featured on the website, jtnparts.org, and promoted on the 29palmsartgallery.com website, for people to review remotely.
*The juried exhibition is on display at the gallery November 1-30, 2024, open every week on Friday, Saturday, and Sunday.
*JTNP Art Expo weekend celebration is Nov. 2 & 3: open Saturday, 10 am to 7 pm, and Sunday, 10 am to 4 pm, with artist booths, art demos, food and beverages, live music, the exhibition, and an awards reception on Saturday, 4 to 7 pm.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will benefit the members of the Twentynine Palms community: (500 words or less)
4 The goals of the JTNP Art Expo include highlighting the art and artists inspired by Joshua Tree National Park, celebrating the park and its cultural history, and inspiring attendees of all ages to learn more about the park and its desert ecosystems, flora and fauna, monolithic rock formations, and cultural history, as depicted in the artists' renderings.
The juried exhibition in the gallery presents an opportunity for community residents of all ages to view and be inspired by the artwork representing the park, to experience the various art mediums and artistic styles used by more than 50 artists from the desert and across the country, and to view the artists’ interpretations of key scenic areas, wildlife, and points of interest in Joshua Tree National Park. As an interactive addition, gallery visitors of all ages are encouraged to vote for their People's Choice award after viewing the artworks. (Kids love this!)
On Art Expo weekend, attendees can meet and talk to many of the juried artists in person and ask questions, participate in their art demos for adults and children, and/or purchase art directly from the artists. Considering that art in the schools has become limited in recent years, this event offers a special opportunity for young people of the community to be exposed to fine art from a wide variety of artists and artistic mediums. Art Expo weekend also provides a family-friend event where people can view art, shop, enjoy food and beverages, listen to live music, and meet artists and friends in a festive community environment.
In addition, the Art Expo weekend event is held on the first full weekend of November, concurrently with the 29 Palms Historical Society’s annual Weed Show, located down the street at the Old Schoolhouse Museum; therefore, attendees can walk back and forth to both events and enjoy two free art-related local events in one location on the same weekend.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will showcase Twentynine Palms’ character, diversity, or history: (500 words or less)
5 As the gateway to Joshua Tree National Park and home of the National Park Service Headquarters and the historic Oasis of Mara, Twentynine Palms is in a unique position to showcase the park and its natural and cultural history, which is an integral part of the community’s identity and character.
More than 3 million visitors from around the globe are drawn each year to Joshua Tree National Park for its majestic views, monolithic rock formations, bizarre flora, and abundant wildlife. Over the years, the park has inspired thousands of artists and influenced them to undertake plein-air painting or photography forays into the park, to make the pilgrimage for artist residencies, or even to make long-term moves to the desert.
The park even inspired the murals in Twentynine Palms, when back in 1994-95 local community activists started revitalizing the downtown area to restore civic pride and give the park visitors a reason to visit the community and its burgeoning art scene.
Today, the artwork featured in the annual JTNP Art Expo juried exhibition not only portrays the national park’s flora and fauna and natural attributes, but also presents examples of its cultural history from Native Americans, like Serrano and Chemehuevi, to early desert gold miners and various historic locations in the park like Keys’ Desert Queen Ranch, Ryan’s Ranch, Lost Horse Mine, Oasis of Mara, and other park sites. Many of those historic people—indigenous tribes, gold miners, prospectors, cattlemen, and desert homesteaders—were responsible for settling the community of Twentynine Palms and have been portrayed in desert art over the years, including the JTNP Art Expo.
The Oasis of Mara, which dates back 9,000 years, is the original heart of Twentynine Palms and home to park headquarters as well as home of the historic 29 Palms Art Gallery, one of the original Adobes of Twentynine Palms, built in 1936 by the local Stubbs brothers. In addition, the 29 Palms Artists' Guild, owner and operator of the gallery, is the oldest arts organization in the Morongo Basin, founded by famed artist John Hilton in 1951-52. This history is an integral part of the JTNP Art Expo story, and the gallery's history is shared with all guests at the gallery during the event.
The history of the park, the oasis, the early residents, the adobe gallery and the founding artists are highlighted each year in the JTNP Art Expo juried exhibition and featured in the Exhibition Catalog (print and online) along with the juried artists and their artwork inspired by the park. The catalog is available for free at the gallery and online on the jtnparts.org website. (See past catalogs at https://jtnparts.org/past-exhibitions/ )
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Provide a list of any additional funding sources you intend to utilize or have already secured for this event: (250 words or less) Describe your intended audience and how you will reach them through your marketing strategy: (250 words or less)
6 Annual additional major sponsors include: TwentyNine Palms Band of Mission Indians, Historic Inns of Twentynine Palms (29 Palms Inn, Campbell House Inn), Law Offices of Quintanilla & Assoc., Pioneer Rotary of Twentynine Palms, TBID (Music Sponsor), PAAC (Jurors & Award Judges Sponsor), and the City of Twentynine Palms, which has been a primary sponsor of JTNP Art Expo since its inaugural event in 2013. Additional funding comes from selling sponsor ads in the Exhibition Catalog including: Sky's The Limit Observatory, Broadview Hacienda, Desert Bohemian Trading Post, Plaza Art & Frame, Grnd Sqrl, Rocky's Pizza, 29 Palms Art Gallery, and other local businesses and art patrons.
All artists, art lovers, buyers and collectors, students, residents of the hi-desert and Coachella Valley, Southern California artists and art patrons, national park visitors, and ages young and old are welcome at the annual JTNP Art Expo. Two separate marketing strategies are: [1] The Call for Art, which started in February and continues until the deadline, September 15, is aimed to attract artists from the desert region and across California, the U.S., and Canada to submit art inspired by JT National Park. Outreach is via email marketing to the JTNPCA and 29 Palms Artists’ Guild lists, and via social media posts, media releases, print media, and paid ads on national art websites that announce juried art shows. [2] Event announcements are sent from August through November via all media to invite art enthusiasts and desert residents to the JTNP Art Expo weekend events and juried exhibition. See Marketing Plan for more details. Page 229 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Should your application be successful, how do you intend to utilize the City of Twentynine Palms Community Event Grant? (250 words or less) Should your event receive partial or no funding from the City of Twentynine Palms, what effect will that have on its execution? (250 words or less)
7 Awards Sponsor. Each year we present awards for the juried artwork in 3 categories:
2-Dimensional Art, 3-Dimensional Art, and Photography, with a 1st, 2nd, and 3rd Place award in each category, plus a Best of Show. The cash awards total $4,000 and are chosen by three award judges, comprised of professional artists or arts administrators. We would like the $4,000 grant to cover the award money presented to the artists and make the City of Twentynine Palms our "Awards Sponsor."
Minimal. The 12th annual JTNP Art Expo juried exhibition (Nov. 1-30) and opening weekend celebration (Nov. 2-3) has already been scheduled at the gallery and will take place, regardless of any loss of funding from the City. However, it will impact our budget, as we have counted on the City's sponsorship for the past 11 years and usually have received a minimum of $3,500. Some expenses would have to be cut without the funding.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
How do you intend to collect data and analyze the success of your event? (250 words or less)
Are there any potential challenges or risks associated with organizing this event, and how do you plan to address them? (250 words or less) 8 We use Art Sales in the gallery during the month-long exhibition and Artist Booth Art Sales at Art Expo weekend to measure the monetary success of the event and measure it against previous years. Art sales in the gallery during the month average $4,000 to $5,000 (for which we receive 35% commission); and art sales in the artists' booths on Art Expo weekend usually average $6,000 to $8,000 (for which we receive 10% commission from the booth artists). Attendance at the gallery for the exhibition all month and attendance at the Art Expo weekend celebration and art market is monitored, counted, and reported by board members and volunteers. We utilize docent tracking plus a guest book in the gallery entry foyer to record sign-ins and obtain local and geographical information, and emails; People's Choice award ballots and drawing tickets will show artist and visitor participation; and we monitor outreach and responses on social media posts (those placed by us and those posted by the artists and other sources, businesses, and organizations); and we review and store all press coverage from media releases and stories.
Weather. The juried exhibition is safely displayed inside the 29 Palms Art Gallery, so the artwork is safe and the exhibition can remain for the entire month; but the Art Expo weekend event is staged outside and features booths (tents) on the gallery grounds, art reception and food and beverages on the patio, and live music on the gallery stage.
Therefore, high winds and/or rain can be a deterrent to the outdoor activities. Some artist booth displays can be moved inside the gallery for the weekend. The awards reception can be moved indoors. Food and beverages can continue to be served in the sheltered, covered patio area. Live music on the stage would likely be canceled. In an extreme weather situation, including adverse driving conditions in the Morongo Basin, the entire Art Expo weekend could be postponed until the following weekend, and the public alerted using phone calls, press releases, radio, and social media to make the announcements. Page 231 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
If this is an established event, please provide a detailed history of its success, including attendance and economic impact for at least the past two years. If this is the first time this event is hosted, submit a twoyear history of any event programming you have previously organized. (500 words or less)
9 The JTNP Art Expo juried exhibition and weekend celebration has been held in Twentynine Palms since 2013. Artist entries have ranged from 100 to 150 entries per year, with artwork submitted from artists in the local desert, as well as Coachella Valley, across California and the U.S., and as far away as Canada, England, and Germany. All artwork is related to Joshua Tree National Park, and 50 to 60 artists are ultimately selected for the juried exhibition at the historic 29 Palms Art Gallery.
In 2021, the year after Covid, people spent money on art like crazy. 60 artists were selected out of 108 artists who entered. Gallery sales were $13,195 and sales in the artist booths on Art Expo weekend were more than $8,500. Since then, numbers have become more balanced with previous years.
In 2022, 60 artists were chosen out of 123 artists who entered. Gallery sales were $3,520 and artist booth sales were around $6,800.
In 2023, 64 artists were selected out of 140 artists who entered. Gallery sales were $4,084 and booth sales were down at about $3,000.
Attendance has averaged from 500 to 1,000 attendees for Art Expo weekend and the exhibition, and about 50% to 60% were locals. Attendees also included Park visitors who stopped after seeing the event tents while traveling to or from the park on National Park Drive; guests who came from the 29 Palms Inn or other hotels; people who walked over from the Old Schoolhouse Museum's Weed Show; visitors or locals who saw the banners or postcards or social media or heard the radio; and 100 or 200 more locals and visitors who visited the exhibition in the gallery during the month.
Most of the out-of-town artists and their families and friends who participated in the JTNP Art Expo and who attended the exhibition and events stayed in the local lodging in Twentynine Palms and ate in the local restaurants.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Attachments
Please attach the following documents with your application in the order below. All documents are required. Once you have attached each document, check it off the list.
Event Organizer Resumé
Timeline / Gantt Chart
Budget Plan
Marketing Plan
Emergency Action Plan
Venue Agreement
Signature Agreement
Applicant agrees to hold harmless the City of Twentynine Palms, its officers, employees, representatives, and agents harmless from and against any and all damage, injury, loss, liability, cost, legal expense, fines/penalties, surcharges, and/or other expenses of any nature whatsoever arising from or related to said activity including party’s acts and/or omissions and/or the acts and/or omission of said party’s officers, employees, contractors, assignees, representatives, or agents of the event described in this document Applicant further agrees that as a condition of receiving funding from the City, Applicant will have in effect in connection with the event liability insurance coverage in the amount of at least $1 million. The coverage will name the City of Twentynine Palms, its officers, employees, representatives, and agents as Additional Insured. Applicant must provide a “Certificate of Insurance” with “Additional Insured Endorsement” to the City 30 days prior to holding the event described in this document.
Signature
Date
10 ✔
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Vickie Waite, Director, JTNPCA 6/10/2024
JTNP Council for the Arts | Post Office Box 1755 | Twentynine Palms, CA 92277 www.JTNPArts.org JOSHUA TREE NATIONAL PARK ART EXPO – NOVEMBER 2024
EVENT ORGANIZER: Vickie Waite, Director, JTNP Council for the Arts Vickie Waite, a 34-year resident of Twentynine Palms, is the Event Organizer for the annual JTNP Art Expo. She is a co-founder and board member of Joshua Tree National Park Council for the Arts (JTNPCA), 501(c)(3), and the only paid staff member. She has served as event organizer, project coordinator, and artist liaison for the Art Expo since its inaugural event in 2013. She handles all aspects of planning and executing the event, including:
• calling for art entries via email marketing, online advertising, and media releases • dealing with artists from the desert region and across California and the U.S. • coordinating artwork shipping, delivery, and installation at the gallery • managing jurying and award judging for the juried exhibition • fundraising and sponsorship for the annual exhibition and Art Expo event • managing the Art Expo opening weekend celebration events, artist booths, music, food and beverages, and awards reception
• handling publicity and marketing, social media, website, bookkeeping, and more.
She is supported by a team of JTNPCA board members and volunteers. She also coordinates with the event’s partner, 29 Palms Artists’ Guild and its volunteers at 29 Palms Art Gallery, and she has been a Guild member since 1991 and served three times on its board of directors.
Waite’s background includes three decades of promoting arts and culture in 29 Palms, from being founding publisher and editor of The Sun Runner arts & entertainment magazine from 1995 to 2005; serving as an early board member of Action Council for 29 Palms and promoting the Oasis of Murals project; assisting with mural unveilings and community events; and serving on the former Chamber of Commerce board. She created the city’s first tourism office and worked at marketing the city, creating a booth and working with local lodging owners to promote the city at Travel & Adventure Shows in California and International (IPW) travel shows, and representing the city at CalTravel state and regional tourism organizations 2009-2019. Waite also served as promotion assistant for the city’s Public Arts Advisory Committee (PAAC) from 2009 to 2023 and assisted with promoting art shows at city hall and later the city’s visitor center.
Waite also produced myriad arts and tourism publications and visitor guides over the years, from lodging and dining guides to Oasis of Murals & Public Art brochures. She also produced several books: authored the Oasis of Murals: Twentynine Palms, A Cultural Renaissance at the Gateway to Joshua Tree National Park; co-authored Images of America: Twentynine Palms; and served as editor and publisher for four additional books related to Twentynine Palms by local authors. She has also received more than a dozen awards from the city and the state for her work in promoting Twentynine Palms, and she was the director of desert events celebrating the 20th anniversary of the California Desert Protection Act in 2014, for which she received special recognition from the late Senator Dianne Feinstein.
A complete resume is available upon request.
2024-JTNPCA-BudgetSummary-City-0530.xlsx
PROPOSED BUDGET 2024 2024 2024 2024
INCOME JTNP ArtExpo JTNPCA/Org TOTAL
Artist Entry Fees - Juried Exhibition (125@$35) $4,375.00 $4,375.00 Art Booth Fees & Commissions (20@$50+10%) $1,400.00 $1,400.00 Reception/Art Expo Wknd, Bar Sales (Donations) $1,000.00 $1,000.00 Art Sales In Gallery (Gross $) $5,000.00 $5,000.00
Sales Tax Collected (In/Out) $388.00 $388.00
Ticket Sales-Drawing, Merch., Misc. Donations $550.00 $550.00 Exhibition Catalog Ad Sales $1,950.00 $1,950.00
Premier Event Sponsorships-City29, TPBOMI, etc. $12,200.00 $12,200.00 TBID Music Sponsor, PAAC Jurors-Judges Sponsor $1,550.00 $1,550.00 JTNP ART EXPO INCOME $28,413.00 $0.00 $28,413.00
EXPENSES JTNP ArtExpo JTNPCA TOTAL
Reception/ArtExpo Wknd - Supplies, Bar +ABC $100 $400.00 $400.00 Office Supplies, Copies, Postage/Shipping (Expo) $270.00 $270.00 Stipends-3 Award Judges, 5 Jurors $550.00 $550.00
Art Awards - Art Expo Juried Exhibition $4,000.00 $4,000.00 Art Sales in Gallery - Payments to Artists (less35%) $3,250.00 $3,250.00 Sales Tax Payable (In/Out) $388.00 $388.00
Gallery Rent - Juried Exhibition & Art Expo Wknd $1,000.00 $1,000.00 Entertainment - Art Expo Music (Sat&Sun) $1,000.00 $1,000.00 Sanitary Stations, 2 PortaPotties $200.00 $200.00
Security Guard - Art Expo Wknd $150.00 $150.00
Printing/Copying (Posters, Postcards, Catalogs) $3,600.00 $3,600.00 Digital Ads, Call for Art $125.00 $125.00
Banners & Signage $300.00 $300.00
PayPal Fees / Square Fees $100.00 $100.00
JTNP ART EXPO EXPENSES $15,333.00 $0.00 $15,333.00
Insurance-Event Liability and D&O $1,000.00 $1,471.00 $2,471.00 Website Domains/Hosting (Org) $86.00 $86.00
Email Marketing/ConstantContact $200.00 $180.00 $380.00 Accountant Fees $550.00 $550.00
Project Coordinator-ArtExpo + JTNPCA Admin. $6,000.00 $2,400.00 $8,400.00 PO Box Rental $430.00 $430.00
Office Supplies, Copies, Postage (Org) $150.00 $150.00
Purchase Software / Square Terminal for Art Sales $299.00 $299.00 Registry of Charitable Trusts $25/S.O.S.$5 $30.00 $30.00 ORG/ADMIN. EXPENSES $7,499.00 $5,297.00 $12,796.00
TOTAL EXPENSES $22,832.00 $5,297.00 $28,129.00
TOTAL INCOME $28,413.00 $28,413.00
LESS TOTAL EXPENSES -$22,832.00 -$28,129.00
2024 NET PROFIT/LOSS $5,581.00 $284.00
Updated 5/30/2024 JTNP ArtExpo JTNPCA Org
Contact: Vickie Waite, [email protected] /
Joshua Tree National Park Council for the Arts - BUDGET Event: 12th Annual JTNP ART EXPO - November 2024
Nov. 2 & 3, 2024 - Art Expo Weekend @29 Palms Art Gallery Nov. 1-30, 2024 - Juried Exhibition @29Palms Art Gallery
JTNP Council for the Arts | Post Office Box 1755 | Twentynine Palms, CA 92277 www.JTNPArts.org JOSHUA TREE NATIONAL PARK ART EXPO – NOVEMBER 2024
MARKETING PLAN
Primary marketing person for the annual JTNP Art Expo is the event organizer, Vickie Waite, a co-founder and board member of Joshua Tree National Park Council for the Arts (JTNPCA), 501(c)(3), and the only paid staff member. Waite has served as event organizer and artist liaison for the Art Expo since its inaugural event in 2013. She oversees all aspects of planning and executing the event, including publicity and marketing. Waite’s background includes three decades of promoting arts and culture in 29 Palms. She is assisted in marketing the JTNP Art Expo by JTNPCA board members and publicity volunteers from the partner organization, 29 Palms Artists’ Guild, as well as juried artists who promote the event by posting their artwork and event info on their social media.
Publicity and marketing for the 12th annual JTNP Art Expo includes:
• Graphic image for each year is created using a winning artwork from the previous year and incorporating a complementary color theme. The graphic theme is then used for all printed materials (postcards, posters, catalogs), social media posts and email marketing. • Email marketing via Constant Contact begins in February, with periodic emails going to a list of 1,095 recipients, including artists, art buyers/collectors, previous event attendees, and people who signed up to receive email news on the jtnparts.org website.
Emails are also sent to the 29 Palms Artists’ Guild email list. Emails focus on Call for Art and Save the Date, then switch to Art Expo event schedule September to November. • Social media includes Facebook and Instagram, from “Call for Art” posts (February to mid-September) to event announcements (September thru November). Individual graphic posts feature the artist booths, live music, food vendor, awards reception on Art Expo weekend and the juried exhibition in the gallery. The posts are shared by local orgs, such as visit29.org and visit_joshuatree, by desert friends, and by juried artists who post images of their artwork (and awards, if applicable) on their own social media. • Event photos during Art Expo weekend are posted on social media in real time, as well as photos or videos of the art show in the gallery and artist/art award winners. • The website, jtnparts.org, is updated frequently, and all social media and email marketing aim to drive traffic to the website for more information and a schedule of events. Juried artists and their artwork, once selected, are all featured on the website. • Postcards announcing the Art Expo dates and schedule of events are printed several months before the event (July/August) and distributed to galleries, visitor centers, lodging, restaurants, and retail shops in 29 Palms and the hi-desert. • Art Posters are created for the annual event each year and are posted in key locations in 29 Palms (some restaurants, lodging, retail, and the visitor center). Posters are also sold at the Art Expo and are collected and framed by artists and visitors to the event. • Exhibition Catalog is printed and available for free, featuring the juried artists, their biographies, their artwork, and historical stories about Joshua Tree National Park and the historic 29 Palms Art Gallery. The full-color catalog is available for free at the gallery all month and during Art Expo weekend, and mailed to sponsors and out-of-town artists
JTNP Council for the Arts | Post Office Box 1755 | Twentynine Palms, CA 92277 www.JTNPArts.org who were unable to attend the event. Catalogs are also placed at various local locations to attract attendees to the Art Expo weekend and the gallery exhibition. • Signs and Banners are placed in strategic locations in 29 Palms and around the Morongo Basin a few weeks before the event, announcing the annual Art Expo to residents and visitors and featuring a link to the website for event information. • Event calendars and e-newsletters are supplied with event dates and information, including the visit29.org online calendar, visit_joshuatree online news, 29 Palms Art Gallery newsletter, social media for JT Nat.Park, MCAGCC MCCS e-news, Joshua Tree Voice magazine and online publication and posts, etc. Hopefully, we will be added to the City of Twentynine Palms email newsletter this year!
• Media Releases are sent out to a media list that includes print media, radio, e-news, print and online publications, etc., from the desert region to Southern California media.
Annual releases range from the Call for Art to save-the-date notices, to announcements of the juried artists selected for the exhibition, Art Expo weekend artist booths and activities, art award winners, and ultimately an event recap.
Dates for the 12th annual Joshua Tree National Park Art Expo are:
November 1 to 30, 2024 – Juried exhibition at 29 Palms Art Gallery – Open Friday, Saturday, Sunday.
November 2 & 3 – JTNP Art Expo opening weekend celebration at 29 Palms Art Gallery, open Saturday, Nov. 2, 10 am to 7 pm, and Sunday, Nov. 3, 10 am to 4 pm, with artist booths on the gallery grounds, art demos, live music, food and beverages, awards reception (Sat. 4 to 7 pm), and the juried exhibition in the gallery.
JTNP Council for the Arts | Post Office Box 1755 | Twentynine Palms, CA 92277 www.JTNPArts.org JOSHUA TREE NATIONAL PARK ART EXPO – NOVEMBER 2024
EMERGENCY ACTION PLAN
Primary emergency situations that might impact the JTNP Art Expo would entail: [1] high winds and/or thunderstorms and rain, which would adversely impact the outdoor aspects of the Art Expo weekend event and possibly affect driving conditions in the Morongo Basin; and/or [2] the return of a virus outbreak or pandemic situation like Covid-19.
Juried Exhibition: The JTNP Art Expo juried exhibition is housed inside the gallery for the month of November and open Friday, Saturday, Sunday, 11 am to 3 pm, with extended hours on Art Expo weekend, Saturday 10 am to 7 pm and Sunday 10 am to 4 pm. JTNPCA staff, volunteers, and board members are on duty all Art Expo weekend to monitor the event and docent in the gallery; 29 Palms Artists’ Guild members are also on site for the event and to run the gift shop.
The 29 Palms Art Gallery is ADA accessible and equipped with three entrance/exit doors, including an emergency exit door on the west end of the building. Fire extinguishers are available in the gallery. The gallery has a new HVAC system for heating and cooling, which is maintained monthly. For post-Covid CDC purposes, masks are welcome but optional inside the gallery, and hand sanitizers are located throughout the building. Portable air purifiers are available, if needed. The gallery abides by San Bernardino County Health Department guidelines and is a Covid-compliant facility. Visitor traffic is monitored by the gallery docent on duty to eliminate over-crowding, and all doors remain unlocked during business hours to facilitate evacuation, should it be needed.
Art Expo Weekend: Most activities on JTNP Art Expo weekend occur outdoors, with artist booths on the gallery grounds, food and beverages served on the covered patio, and live music on the gallery stage. Tables and chairs are set up on the large patio area, which is covered with a temporary canopy tent erected to provide shade. In a worst-case scenario, high winds or thunderstorms would necessitate postponing the Art Expo weekend until the following weekend.
In case of moderate winds or rain, artist booths can be dismantled or omitted, and artists would be allowed to set up artwork on tables inside the gallery rooms for the weekend.
Food and beverages could still be served on the covered patio next to the building, where they are protected from wind and rain. Food is served by a licensed local restaurant; in 2023 and 2024 it is Rocky’s Pizza. They cook food at their restaurant and bring pizzas to the gallery where they are served from their portable electric warming ovens; they also use restaurant warming trays for other pasta and use coolers for sandwiches and condiments. Beverages are served from ice-filled coolers on the patio.
Parking lots are marked with chalk to facilitate attendee parking and easy access to/from Cottonwood Drive and National Park Drive. Handicapped parking is clearly marked and available in the gallery’s west parking lot. All activities during Art Expo weekend take place during the daytime, except for the Awards Reception on Saturday night, from 4 to 7 pm. Patio, stage, and parking lot lights illuminate the grounds for people moving around or leaving the reception in the dark. A security guard is on duty all night.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Application Questions
Event Description: (500 words or less)
3 The Annual Holiday Art and Craft Faire is a showcase of creativity and community diversity in City of Twentynine Palms. This November event will be held at the historic adobe located at 74055 Cottonwood Drive, at the intersection of National Park Drive. Organized by the 29 Palms Art Gallery, this free event to highlight the works of over two dozen artisans within the picturesque backdrop of Twentynine Palms.
This gathering will feature a variety of art forms, including painting, photography, pottery, fiber arts, and jewelry, catering to a wide audience from art enthusiasts to casual shoppers.
Attendees will have the opportunity to engage with local artists, gaining valuable insights into their creative processes and inspirations. By fostering direct interactions between artists and the public, this event seeks to deepen appreciation for the artistic talent present in our community.
The family-friendly environment of the Holiday Art Faire offers engaging activities suitable for all ages, emphasizing support for local artists and promoting cultural enrichment.
Visitors can explore the beautifully landscaped grounds, relax on the shaded patio, and enjoy the desert vistas that serve as inspiration for the showcased artworks. In addition to the art exhibition, there will be nature-related activities that further enhance the experience for attendees.
Located in close proximity to the 29 Palms Inn and the Old Schoolhouse Museum, this event serves as a hub for cultural exchange and artistic expression in Twentynine Palms.
Attendees can also visit the new Joshua Tree National Park Visitor Center at Freedom Plaza, situated at 6533 Freedom Way, as part of their exploration of the local heritage.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will benefit the members of the Twentynine Palms community: (500 words or less)
4 The Holiday Art Faire in Twentynine Palms will bring numerous benefits to the members of the local community. As a free event it offers residents and visitors alike the opportunity to engage with a diverse range of artistic expressions without any financial barrier, making art accessible to all.
By attracting attendees and vendors from both near and far, the event will the local economy. Attendees coming from out of town will likely stay at local hotels, supporting the hospitality industry in Twentynine Palms. This influx of visitors can lead to increased bookings and revenue for these establishments, contributing to the overall economic health of the community.
Moreover, as attendees explore the event and spend time in Twentynine Palms, they are likely to visit local restaurants and eateries. This increased foot traffic benefits local dining establishments by generating additional revenue and exposure. The culinary scene in the area stands to gain from the influx of visitors seeking unique dining experiences, further enhancing the city's reputation as a vibrant cultural hub.
Beyond hospitality and dining, the Holiday Art Faire can also drive traffic to other local businesses. Attendees might take the opportunity to explore nearby shops, galleries, and attractions, contributing to the success of various enterprises in the community. This ripple effect of increased business activity can have lasting positive effects on the vitality and sustainability of the local economy.
In summary, the Holiday Art Faire not only celebrates artistic talent but also serves as a catalyst for economic growth and community engagement in Twentynine Palms. By promoting local businesses, supporting the hospitality sector, and fostering a sense of community pride, this event plays a vital role in enhancing the overall well-being of residents and businesses in the area.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will showcase Twentynine Palms’ character, diversity, or history: (500 words or less)
5 The Holiday Art Faire in Twentynine Palms serves as a reflection of the character, diversity, and history of the city, encapsulating its rich heritage and artistic spirit. The event's venue, a landmark building previously owned by John W. Hilton, adds a layer of historical significance and cultural depth to the experience.
John W. Hilton, known for his contributions as an artist, author, and naturalist, left a lasting impact on the region through his work and advocacy for the preservation of the desert landscape. By hosting the event in a building once owned by Hilton, attendees are immersed in a setting that resonates with the legacy of a prominent figure who dedicated his life to capturing the beauty of the Mohave Desert.
At the Holiday Art Faire, visitors have the opportunity to engage with exhibits featuring local desert artists. These artists, inspired by the rugged beauty and unique character of the desert environment, showcase their creations that reflect the diverse cultural influences and traditions of the region. Through their art, attendees can gain a deeper appreciation for the creative tapestry woven by the local artistic community.
Situated near the Oasis of Mara trailhead and the old schoolhouse museum, the event location provides a gateway to exploring the history and natural wonders of Twentynine Palms. The proximity to these landmarks offers attendees the chance to delve into the city's past, from the indigenous roots of the area to the pioneering efforts of early settlers.
The building itself, constructed of adobe material, stands as a testament to the traditional building techniques of the region, highlighting the connection between architecture, environment, and history.
In essence, the Holiday Art Faire not only celebrates the artistic talent of the community but also serves as a platform to showcase Twentynine Palms' character, diversity, and history.
By embracing its past while nurturing its creative energy, the event enc
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Provide a list of any additional funding sources you intend to utilize or have already secured for this event: (250 words or less) Describe your intended audience and how you will reach them through your marketing strategy: (250 words or less)
6 Funding for the Holiday Art Faire primarily comes from vendor fees of $75 per booth, with 23 vendors currently signed up. This revenue helps to cover event expenses marketing and operational costs. Other potential funding sources include sponsorships, donations, and sales proceeds.
Our marketing strategy aims to reach a diverse audience, including military personnel from the 29 Palms military base, local residents, out-of-town, and tourists visiting Joshua Tree National Park. Through advertising campaigns, social media outreach, community partnerships, and promotional materials distributed at key locations, we will engage with each segment effectively. By highlighting the unique offerings of the Holiday Art Faire, such as local artisan products, entertainment, and family-friendly activities, we aim to attract and engage our intended audience, ensuring a successful event that appeals to a wide range of attendees.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Should your application be successful, how do you intend to utilize the City of Twentynine Palms Community Event Grant? (250 words or less) Should your event receive partial or no funding from the City of Twentynine Palms, what effect will that have on its execution? (250 words or less)
7 1. Securing facilities needed for the event, including rental fees for the portable restrooms
2. Hiring an art teacher to conduct workshops or demonstrations during the event.
3. Booking music entertainment acts to enhance the atmosphere and provide live entertainment.
4. Printing banners and promotional materials to publicize the event and attract attendees.
5. Hiring a security guard to watch over the booths set up overnight, ensuring the safety and security of the event set up.
By utilizing the event grant in this manner, we aim to enhance the overall experience for attendees, attract more participants, and create a successful and memorable event that benefits both the local community and visitors.
1. Lack of Music Entertainment: without sufficient funding, the gallery may not be able to book music entertainment acts, which could lead to a less engaging atmosphere and reduce entertainment value for attendees.
2. Absence of An Art Teacher: the absence of an art teacher conducting workshops or demonstrations could result in a missed opportunity for artistic engagement and educational experiences for participants.
3. Inadequate Restroom Facilities: without the additional restroom facilities, the event may struggle to accommodate the growing attendance, resulting in inconvenience and discomfort for guests.
Overall, the event may lack the necessary elements to create a vibrant and engaging experience for attendees, potentially leading to decreased participation and overall success of the event. Page 249 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
How do you intend to collect data and analyze the success of your event? (250 words or less)
Are there any potential challenges or risks associated with organizing this event, and how do you plan to address them? (250 words or less) 8 1. Sign-in Sheet: Attendees will be required to sign in upon entry, providing basic information such as name and details. This will help us track attendance and demographics.
2. Recorded Sales in Gift Shop and the Gallery: We will keep track of sales made in the gift shop and gallery during the event to assess the financial success and popularity of the items being offered.
3. Survey Form Available to Attendees: A survey form will be made available to attendees to gather feedback on their experience, satisfaction levels, suggestions for improvement, and overall impressions of the event. This feedback will be crucial in evaluating the event's success and identifying areas for enhancement in future events.
By combining these data collection methods, we aim to obtain a comprehensive picture of the event's performance, audience engagement, and overall impact. This information will guide us in making informed decisions for future event planning.
Organizing an event in the desert presents unique challenges and risks that we are prepared to address proactively:
1. Potential High Winds: the desert environment may experience high-winds, posing a risk to the event. To mitigate this risk, all booths will be securely weighted down and regularly checked by staff to ensure stability and safety throughout the event.
2. Vendor Permit Verification: Verifying vendor permits is crucial to ensure compliance with regulations and standards. Our team will diligently verify all vendor permits before the event to prevent any last-minute issues and guarantee a smooth operation.
3. Potential Theft Risk: With overnight setup, there is potential risk of theft or unauthorized access to event property. To address this concern, a dedicated security guard will be hired to patrol the area, deter potential theft, and ensure the safety and security of the event.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
If this is an established event, please provide a detailed history of its success, including attendance and economic impact for at least the past two years. If this is the first time this event is hosted, submit a twoyear history of any event programming you have previously organized. (500 words or less)
9 The Holiday Art Market at 29 Palms Art Gallery has quickly become a significant event, by attracting local artists and visitors from various counties. Here is a detailed history of the market along with the attendance, and economic impact figures:
2022_The Holiday Market in 2022 coincided with the last weekend of the Joshua Tree National Park Council for the Arts Art Expo. The market took place on a Saturday after Thanksgiving, offering spaces on the gallery patio for $35. The music acts provided their own sounds systems and were compensated through tips only. The volume was carefully maintained to ensure that vendors could interact with shoppers, without disturbances. 2023_The Holiday Market saw significant growth, reaching its vendor capacity of 25.
Vendors from three different counties participated, indicating the market’s expanding reach.
Due to wider and earlier promotion efforts, the market experienced an unexpected influx of nearly 600 visitors over a 7-hour period. The gallery’s two large parking lots accommodated approximately 75 cars at a time, handling the increased traffic effectively.
This surge in attendance resulted in a notable economic impact through sales and vendor interactions.
2024_Building on the success of previous years, the Holiday market is scheduled to be held again for one day in November. Resources required are portable restroom rental, sound, and musician fees. By hosting this Holiday market the gallery aims to enhance its reach and contribution to the local artistic community and economy.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Attachments
Please attach the following documents with your application in the order below. All documents are required. Once you have attached each document, check it off the list.
Event Organizer Resumé
Timeline / Gantt Chart
Budget Plan
Marketing Plan
Emergency Action Plan
Venue Agreement
Signature Agreement
Applicant agrees to hold harmless the City of Twentynine Palms, its officers, employees, representatives, and agents harmless from and against any and all damage, injury, loss, liability, cost, legal expense, fines/penalties, surcharges, and/or other expenses of any nature whatsoever arising from or related to said activity including party’s acts and/or omissions and/or the acts and/or omission of said party’s officers, employees, contractors, assignees, representatives, or agents of the event described in this document Applicant further agrees that as a condition of receiving funding from the City, Applicant will have in effect in connection with the event liability insurance coverage in the amount of at least $1 million. The coverage will name the City of Twentynine Palms, its officers, employees, representatives, and agents as Additional Insured. Applicant must provide a “Certificate of Insurance” with “Additional Insured Endorsement” to the City 30 days prior to holding the event described in this document.
Signature
Date
10 ✔
✔
✔
✔
✔
Charles Mc Henry 6/24/24
Charles
Mc Henry
president
29 Palms Art Gallery
Charles McHenry
Email:
Yucca Valley, CA
ㅡ
Community Involvement ● Traffic Commission Member, Town of Yucca Valley (2006-2008) ● General Plan Advisory Committee, Town of Yucca Valley (2013) ● Planning Commissioner, Town of Yucca 2014-2018)
● Treasurer, Friends of the Joshua Tree Branch Library
● President, 29 Palms Artists Guild
ㅡ
Achievements
Experience
● Successfully planned and organized numerous fundraising events for non-profit organizations.
● Contributed artistic and creative expertise to community initiatives and projects.
● US Navy (January 1976 - December 1981)
● Electronic Technician, Communication Equipment
Civil Service Career:
● McClellan AFB (November 1982 - May 1999)
● Ground Approach Radar Systems Technician Hill AFB
(May-August 1999)
● Flight Control Instrument Repair Specialist Hill AFB (August 1999 - April 2002)
● Missile Launch Control Systems Technician
● 29 Palms Marine Air Ground Combat Center (April 2002 - May 2004)
● Electrical Systems Technician for Armored Assault Vehicles ● 29 Palms Marine Air Ground Combat Center (May 2004 -
November 2019)
● Communication Systems Technician
29 Palms Gallery Marketing Plan
Marketing Plan
Holiday Art Faire
Event Marketing Plan:
Event: Holiday Art Market
Goals:
1. Increase event attendance by 20% compared to the previous year. 2 Enhance community engagement and awareness of the Spring Art Faire.
2 3. Boost vendor participation, especially from neighboring regions.
4. Maximize economic impact on the local community
Marketing Strategies:
1. Local Radio Station Promotion:
- Partner with a popular local radio station to promote the event. - Create radio ads highlighting key attractions, participating artists, and unique aspects of the Spring Art Faire.
- Schedule regular promotional spots leading up to the event especially during peak listening hours.
- Collaborate with radio hosts for on-air interviews with event organizers and featured artists.
2. Local Weekly Publications (e.g., Joshua Tree Voice Magazine):
- Place articles in the Joshua Tree Voice Magazine to reach a broader local audience. - Publish editorial content or articles about the history of the event, featured artists, and what attendees can expect at the upcoming Spring Art Faire. - Explore options for advertorials or sponsored content to provide in-depth coverage of the event and its impact on the community.
- Utilize the magazine's online platforms to extend reach and engagement beyond print readership.
3. Social Media Integration:
3 - Leverage social media platforms such as Facebook, Instagram, and Twitter to amplify the event's reach.
- Create engaging posts with visually appealing content, including artist spotlights, behindthe-scenes glimpses, and event teasers. - Partner with local community groups to broaden social media reach and connect with niche audiences.
- Utilize targeted advertising on social media to reach specific demographic segments and drive vendor sign-ups.
4. Community Partnerships:
- Collaborate with local businesses, art galleries, and community organizations to crosspromote the Holiday Art Faire. - Display event posters and flyers at high-traffic locations in the community. - Offer promotional materials to partner organizations for distribution among their networks.
- Organize pre-event meetups or pop-up showcases at partner venues to generate buzz and interest in the main event.
By implementing a comprehensive marketing plan that integrates radio promotion, local publication partnerships, social media engagement, and community collaborations, the Holiday Art Faire can effectively raise awareness, drive attendance, and maximize its impact on the local community.
Emergency Action Plan
29 Palms Art Gallery Events
1. Emergency Response Team:
- Designate key individuals as part of the emergency response team, including event organizers, security personnel, and designated staff members. - Ensure that team members are trained in emergency procedures, including first aid, evacuation protocols, and communication strategies.
2. Emergency Contact Information:
- Compile a list of emergency contact numbers, including local emergency services, medical facilities, and event organizers.
- Distribute this information to all staff members and volunteers involved in the event. . Emergency Procedures:
- Establish clear and concise emergency procedures for different scenarios, such as fire, medical emergencies, severe weather, or threat incidents. - Conduct training sessions for staff members on how to respond to emergencies effectively and efficiently.
- Clearly mark emergency exits, fire extinguisher locations, and first aid kits throughout the venue.
4. Communication Protocols:
- Implement a communication plan to relay important information during emergencies, including the use of mobile phones, or designated meeting points. - Designate a communication coordinator to manage updates and ensure that all staff members are informed of the situation.
5. Evacuation Plan:
- Develop an evacuation plan specific to the 29 Palms Art Gallery, considering both the patio and inside the building.
1
- Establish primary and alternative evacuation routes and assembly points for attendees, vendors, and staff members.
- Conduct evacuation drills prior to the event to familiarize everyone with the procedures.
6. Medical Assistance:
- Ensure that first aid kits are readily available at strategic locations within the venue.
7. Crowd Management:
- Implement crowd management strategies to prevent overcrowding and maintain a safe environment for all attendees.
- Monitor crowd flow and address any potential safety hazards promptly.
8. Post-Emergency Evaluation:
- After any emergency incident, conduct a thorough evaluation to assess the effectiveness of the emergency action plan and identify areas for improvement. - Update the emergency action plan based on lessons learned from the evaluation process.
By implementing these measures, we plan to ensure the safety and well-being of all participants at the Spring Art Faire event at the 29 Palms Art Gallery. 2
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Application Questions
Event Description: (500 words or less)
3 The Annual Spring Art and Craft Faire is a showcase of creativity and community diversity in City of Twentynine Palms. Scheduled for April 2024, this event will be held at the historic adobe located at 74055 Cottonwood Drive, at the intersection of National Park Drive.
Organized by the 29 Palms Art Gallery, this free event to highlight the works of over two dozen artisans within the picturesque backdrop of Twentynine Palms.
This gathering will feature a variety of art forms, including painting, photography, pottery, fiber arts, and jewelry, catering to a wide audience from art enthusiasts to casual shoppers.
Attendees will have the opportunity to engage with local artists, gaining valuable insights into their creative processes and inspirations. By fostering direct interactions between artists and the public, this event seeks to deepen appreciation for the artistic talent present in our community.
The family-friendly environment of the Spring Art & Craft Faire offers engaging activities suitable for all ages, emphasizing support for local artists and promoting cultural enrichment. Visitors can explore the beautifully landscaped grounds, relax on the shaded patio, and enjoy the desert vistas that serve as inspiration for the showcased artworks. In addition to the art exhibition, there will be nature-related activities that further enhance the experience for attendees.
Located in close proximity to the 29 Palms Inn and the Old Schoolhouse Museum, this event serves as a hub for cultural exchange and artistic expression in Twentynine Palms.
Attendees can also visit the new Joshua Tree National Park Visitor Center at Freedom Plaza, situated at 6533 Freedom Way, as part of their exploration of the local heritage.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will benefit the members of the Twentynine Palms community: (500 words or less)
4 The Spring Art and Craft Faire in Twentynine Palms will bring numerous benefits to the members of the local community. As a free event it offers residents and visitors alike the opportunity to engage with a diverse range of artistic expressions without any financial barrier, making art accessible to all.
By attracting attendees and vendors from both near and far, the event will the local economy. Attendees coming from out of town will likely stay at local hotels, supporting the hospitality industry in Twentynine Palms. This influx of visitors can lead to increased bookings and revenue for these establishments, contributing to the overall economic health of the community.
Moreover, as attendees explore the event and spend time in Twentynine Palms, they are likely to visit local restaurants and eateries. This increased foot traffic benefits local dining establishments by generating additional revenue and exposure. The culinary scene in the area stands to gain from the influx of visitors seeking unique dining experiences, further enhancing the city's reputation as a vibrant cultural hub.
Beyond hospitality and dining, the Spring Art and Craft Faire can also drive traffic to other local businesses. Attendees might take the opportunity to explore nearby shops, galleries, and attractions, contributing to the success of various enterprises in the community. This ripple effect of increased business activity can have lasting positive effects on the vitality and sustainability of the local economy.
In summary, the Spring Art and Craft Faire not only celebrates artistic talent but also serves as a catalyst for economic growth and community engagement in Twentynine Palms. By promoting local businesses, supporting the hospitality sector, and fostering a sense of community pride, this event plays a vital role in enhancing the overall well-being of residents and businesses in the area.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Describe how this event will showcase Twentynine Palms’ character, diversity, or history: (500 words or less)
5 The Spring Art and Craft Faire in Twentynine Palms serves as a reflection of the character, diversity, and history of the city, encapsulating its rich heritage and artistic spirit. The event's venue, a landmark building previously owned by John W. Hilton, adds a layer of historical significance and cultural depth to the experience.
John W. Hilton, known for his contributions as an artist, author, and naturalist, left a lasting impact on the region through his work and advocacy for the preservation of the desert landscape. By hosting the event in a building once owned by Hilton, attendees are immersed in a setting that resonates with the legacy of a prominent figure who dedicated his life to capturing the beauty of the Mohave Desert.
At the Spring Art and Craft Faire, visitors have the opportunity to engage with exhibits featuring local desert artists. These artists, inspired by the rugged beauty and unique character of the desert environment, showcase their creations that reflect the diverse cultural influences and traditions of the region. Through their art, attendees can gain a deeper appreciation for the creative tapestry woven by the local artistic community.
Situated near the Oasis of Mara trailhead and the old schoolhouse museum, the event location provides a gateway to exploring the history and natural wonders of Twentynine Palms. The proximity to these landmarks offers attendees the chance to delve into the city's past, from the indigenous roots of the area to the pioneering efforts of early settlers.
The building itself, constructed of adobe material, stands as a testament to the traditional building techniques of the region, highlighting the connection between architecture, environment, and history.
In essence, the Spring Art and Craft Faire not only celebrates the artistic talent of the community but also serves as a platform to showcase Twentynine Palms' character, diversity, and history. By embracing its past while nurturing its creative energy, the event encapsulates the essence of this vibrant city and offers attendees a glimpse into the soul of a place shaped by nature, culture, and the enduring spirit of its people.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Provide a list of any additional funding sources you intend to utilize or have already secured for this event: (250 words or less) Describe your intended audience and how you will reach them through your marketing strategy: (250 words or less)
6 Funding for the Spring Art and Craft Faire primarily comes from vendor fees of $75 per booth, with 23 vendors currently signed up. This revenue helps to cover event expenses marketing and operational costs. Other potential funding sources include sponsorships, donations, and sales proceeds.
Our marketing strategy aims to reach a diverse audience, including military personnel from the 29 Palms military base, local residents, out-of-town, and tourists visiting Joshua Tree National Park. Through advertising campaigns, social media outreach, community partnerships, and promotional materials distributed at key locations, we will engage with each segment effectively. By highlighting the unique offerings of the Spring Art and Craft Faire, such as local artisan products, entertainment, and family-friendly activities, we aim to attract and engage our intended audience, ensuring a successful event that appeals to a wide range of attendees.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Should your application be successful, how do you intend to utilize the City of Twentynine Palms Community Event Grant? (250 words or less) Should your event receive partial or no funding from the City of Twentynine Palms, what effect will that have on its execution? (250 words or less)
7 1. Securing facilities needed for the event, including rental fees for the portable restrooms
2. Hiring an art teacher to conduct workshops or demonstrations during the event.
3. Booking music entertainment acts to enhance the atmosphere and provide live entertainment.
4. Printing banners and promotional materials to publicize the event and attract attendees.
5. Renting a tent for an information booth to provide guests with event details, maps and assistance.
6. Hiring a security guard to watch over the booths set up overnight, ensuring the safety and security of the event set up.
By utilizing the event grant in this manner, we aim to enhance the overall experience for attendees, attract more participants, and create a successful and memorable event that benefits both the local community and visitors.
1. Lack of Music Entertainment: without sufficient funding, the gallery may not be able to book music entertainment acts, which could lead to a less engaging atmosphere and reduce entertainment value for attendees.
2. Absence of An Art Teacher: the absence of an art teacher conducting workshops or demonstrations could result in a missed opportunity for artistic engagement and educational experiences for participants.
3. Inadequate Restroom Facilities: without the additional restroom facilities, the event may struggle to accommodate the growing attendance, resulting in inconvenience and discomfort for guests.
Overall, the event may lack the necessary elements to create a vibrant and engaging experience for attendees, potentially leading to decreased participation and overall success of the event. Page 268 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
How do you intend to collect data and analyze the success of your event? (250 words or less)
Are there any potential challenges or risks associated with organizing this event, and how do you plan to address them? (250 words or less) 8 1. Sign-in Sheet: Attendees will be required to sign in upon entry, providing basic information such as name and details. This will help us track attendance and demographics.
2. Recorded Sales in Gift Shop and the Gallery: We will keep track of sales made in the gift shop and gallery during the event to assess the financial success and popularity of the items being offered.
3. Survey Form Available to Attendees: A survey form will be made available to attendees to gather feedback on their experience, satisfaction levels, suggestions for improvement, and overall impressions of the event. This feedback will be crucial in evaluating the event's success and identifying areas for enhancement in future events.
By combining these data collection methods, we aim to obtain a comprehensive picture of the event's performance, audience engagement, and overall impact. This information will guide us in making informed decisions for future event planning.
Organizing an event in the desert presents unique challenges and risks that we are prepared to address proactively:
1. Potential High Winds: the desert environment may experience high-winds, posing a risk to the event. To mitigate this risk, all booths will be securely weighted down and regularly checked by staff to ensure stability and safety throughout the event.
2. Vendor Permit Verification: Verifying vendor permits is crucial to ensure compliance with regulations and standards. Our team will diligently verify all vendor permits before the event to prevent any last-minute issues and guarantee a smooth operation.
3. Potential Theft Risk: With overnight setup, there is potential risk of theft or unauthorized access to event property. To address this concern, a dedicated security guard will be hired to patrol the area, deter potential theft, and ensure the safety and security of the event premises. Page 269 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
If this is an established event, please provide a detailed history of its success, including attendance and economic impact for at least the past two years. If this is the first time this event is hosted, submit a twoyear history of any event programming you have previously organized. (500 words or less)
9 The Art Faire has now entered its fourth successful year, showcasing a remarkable journey of growth and community impact. Initially conceived as a single-day event, the faire received valuable support from the Chaparral Artists, who hosted a drop-in art class, and Reach Out Morongo Basin, which provided face painting services. Catering for the event was provided by the Lazy Lizard from Wonder Valley in collaboration with the Cowboy Attic.
Over the years, the Art Faire has experienced a substantial increase in attendance, escalating from 300 attendees in its debut year to almost 1000 attendees in recent editions.
This significant surge in participation underscores the event's popularity and positive standing within the community. A notable achievement of the Spring Art Faire has been its success in attracting artists and vendors from various regions, including art hubs such as Los Angeles, Riverside, San Bernadino and San Diego. By engaging creatives and vendors from beyond the local area, the event has not only diversified its offerings but also expanded its audience base. The involvement of vendors from out of town has had a ripple effect on the local economy, bringing in external visitors and economic support to the community. Some valuable additions to the event over the years have included a photo workshop, youth art classes, and naturalist talks.
Attendance records from sign-in sheets at the gallery indicate a mix of local and out-of-town guests from locations like Los Angeles, the Pacific Northwest, Canada, and the Upper Midwest. A survey conducted by the Arts Connection revealed that attendees were willing to adjust their schedules to participate, with approximately 25% opting to stay in hotels or camp within Joshua Tree National Park.
The economic impact of the Spring Art Faire extends beyond the event itself. Out-of-town vendors and artists who travel to take part in the fair often make use of local lodging facilities, thereby supporting the hospitality industry in the region.
Furthermore, these visitors have the opportunity to explore the local park, visit nearby attractions, and dine at local establishments, providing a boost to various businesses in the community.
Through strategic outreach and a commitment to delivering a high-quality event experience, the Spring Art Faire has not only grown in attendance but has also become a significant driver of economic activity in the community. Page 270 of 296
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024-2025 Fiscal Year
Attachments
Please attach the following documents with your application in the order below. All documents are required. Once you have attached each document, check it off the list.
Event Organizer Resumé
Timeline / Gantt Chart
Budget Plan
Marketing Plan
Emergency Action Plan
Venue Agreement
Signature Agreement
Applicant agrees to hold harmless the City of Twentynine Palms, its officers, employees, representatives, and agents harmless from and against any and all damage, injury, loss, liability, cost, legal expense, fines/penalties, surcharges, and/or other expenses of any nature whatsoever arising from or related to said activity including party’s acts and/or omissions and/or the acts and/or omission of said party’s officers, employees, contractors, assignees, representatives, or agents of the event described in this document Applicant further agrees that as a condition of receiving funding from the City, Applicant will have in effect in connection with the event liability insurance coverage in the amount of at least $1 million. The coverage will name the City of Twentynine Palms, its officers, employees, representatives, and agents as Additional Insured. Applicant must provide a “Certificate of Insurance” with “Additional Insured Endorsement” to the City 30 days prior to holding the event described in this document.
Signature
Date
10 ✔
✔
✔
✔
✔
Charles Mc Henry 6/24/24
Charles
Mc Henry
president
29 Palms Art Gallery
Charles McHenry
Email:
Yucca Valley, CA
ㅡ
Community Involvement ● Traffic Commission Member, Town of Yucca Valley (2006-2008) ● General Plan Advisory Committee, Town of Yucca Valley (2013) ● Planning Commissioner, Town of Yucca 2014-2018)
● Treasurer, Friends of the Joshua Tree Branch Library
● President, 29 Palms Artists Guild
ㅡ
Achievements
Experience
● Successfully planned and organized numerous fundraising events for non-profit organizations.
● Contributed artistic and creative expertise to community initiatives and projects.
● US Navy (January 1976 - December 1981)
● Electronic Technician, Communication Equipment
Civil Service Career:
● McClellan AFB (November 1982 - May 1999)
● Ground Approach Radar Systems Technician Hill AFB
(May-August 1999)
● Flight Control Instrument Repair Specialist Hill AFB (August 1999 - April 2002)
● Missile Launch Control Systems Technician
● 29 Palms Marine Air Ground Combat Center (April 2002 - May 2004)
● Electrical Systems Technician for Armored Assault Vehicles ● 29 Palms Marine Air Ground Combat Center (May 2004 -
November 2019)
● Communication Systems Technician
29 Palms Gallery Marketing Plan
Marketing Plan
Spring Art Faire_March 15 & 16th
Event Marketing Plan:
Event: Spring Art Faire
Goals:
1. Increase event attendance by 20% compared to the previous year. 2 Enhance community engagement and awareness of the Spring Art Faire.
2 3. Boost vendor participation, especially from neighboring regions.
4. Maximize economic impact on the local community
Marketing Strategies:
1. Local Radio Station Promotion:
- Partner with a popular local radio station to promote the event. - Create radio ads highlighting key attractions, participating artists, and unique aspects of the Spring Art Faire.
- Schedule regular promotional spots leading up to the event especially during peak listening hours.
- Collaborate with radio hosts for on-air interviews with event organizers and featured artists.
2. Local Weekly Publications (e.g., Joshua Tree Voice Magazine):
- Place articles in the Joshua Tree Voice Magazine to reach a broader local audience. - Publish editorial content or articles about the history of the event, featured artists, and what attendees can expect at the upcoming Spring Art Faire. - Explore options for advertorials or sponsored content to provide in-depth coverage of the event and its impact on the community.
- Utilize the magazine's online platforms to extend reach and engagement beyond print readership.
3. Social Media Integration:
3 - Leverage social media platforms such as Facebook, Instagram, and Twitter to amplify the event's reach.
- Create engaging posts with visually appealing content, including artist spotlights, behindthe-scenes glimpses, and event teasers. - Partner with local community groups to broaden social media reach and connect with niche audiences.
- Utilize targeted advertising on social media to reach specific demographic segments and drive vendor sign-ups.
4. Community Partnerships:
- Collaborate with local businesses, art galleries, and community organizations to crosspromote the Spring Art Faire. - Display event posters and flyers at high-traffic locations in the community. - Offer promotional materials to partner organizations for distribution among their networks.
- Organize pre-event meetups or pop-up showcases at partner venues to generate buzz and interest in the main event.
By implementing a comprehensive marketing plan that integrates radio promotion, local publication partnerships, social media engagement, and community collaborations, the Spring Art Faire can effectively raise awareness, drive attendance, and maximize its impact on the local community.
Emergency Action Plan
29 Palms Art Gallery Events
1. Emergency Response Team:
- Designate key individuals as part of the emergency response team, including event organizers, security personnel, and designated staff members. - Ensure that team members are trained in emergency procedures, including first aid, evacuation protocols, and communication strategies.
2. Emergency Contact Information:
- Compile a list of emergency contact numbers, including local emergency services, medical facilities, and event organizers.
- Distribute this information to all staff members and volunteers involved in the event. . Emergency Procedures:
- Establish clear and concise emergency procedures for different scenarios, such as fire, medical emergencies, severe weather, or threat incidents. - Conduct training sessions for staff members on how to respond to emergencies effectively and efficiently.
- Clearly mark emergency exits, fire extinguisher locations, and first aid kits throughout the venue.
4. Communication Protocols:
- Implement a communication plan to relay important information during emergencies, including the use of mobile phones, or designated meeting points. - Designate a communication coordinator to manage updates and ensure that all staff members are informed of the situation.
5. Evacuation Plan:
- Develop an evacuation plan specific to the 29 Palms Art Gallery, considering both the patio and inside the building.
1
- Establish primary and alternative evacuation routes and assembly points for attendees, vendors, and staff members.
- Conduct evacuation drills prior to the event to familiarize everyone with the procedures.
6. Medical Assistance:
- Ensure that first aid kits are readily available at strategic locations within the venue.
7. Crowd Management:
- Implement crowd management strategies to prevent overcrowding and maintain a safe environment for all attendees.
- Monitor crowd flow and address any potential safety hazards promptly.
8. Post-Emergency Evaluation:
- After any emergency incident, conduct a thorough evaluation to assess the effectiveness of the emergency action plan and identify areas for improvement. - Update the emergency action plan based on lessons learned from the evaluation process.
By implementing these measures, we plan to ensure the safety and well-being of all participants at the Spring Art Faire event at the 29 Palms Art Gallery. 2
CITY OF TWENTYNINE PALMS
j
» COMMUNITY EVENT GRANT APPLICATION
_;____;/ ' 2024—2025 Fiscal Year
Please note: To be eligible for funding considero?on, if is essen?a/ lhaf all fields in Thegrant application are thoroughlycompleted.Incomplete applicationswillnolLbe considered for funding.Handwri?’en app/ica?ons willa/so nolLbe considered.
Event Information
Event Organization: The Friends of the Library organizations of the Morongo Basin Event Title: Morongo Basin Spell-A-Thon
Event Location: Freedom Plaza Community Center or Patriot Hall Is the event location fully accessible in accordance with the Americans with Disabilities Act (ADA) standards?
6) Yes
0 No
Event Start Date and Time: 3’22-2025 7130AM
Event End Date and Timez3~22-2025113UAM
Is there flexibility in your event’s scheduled dates to accommodate potential conflicts with other events?
Event or Applicant Social Media account handles (optional) Estimated number of total participants? 100
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
2024—2025 Fiscal Year
ApplicanI Information
Applicant Full Name: DEBB'E MEDINA
Phone Number:—
Email Address: 29L|[email protected]
Physical Address:
MailingAddress: BOX 112, TWENTYNINEPALMS.CA 92277
9) Same as physical address
Financial Information
Estimated total event cost? $2000
Event Grant amount requested (min. $1,000 / max. $10,000) $1000
CITY OF TWENTYNINE PALMS
COMMUNITYEVENT GRANT APPLICATION
;.
‘ 2024—2025 Fiscal Year
Application Questions
Event Description: (500 words or less)
This is the 4th Annual Spell-A-Thon held through the partnership of the three Friends of the Library organizations ofthe Morongo Basin: Friends of the Twentynlne Palms Library, Friends of the Joshua Tree Library and Friends of the Yucca Valley Library. Allthree are 501(c)(3) organizations.
CITY OF TWENTYNINEPALMS
j y COMMUNITY EVENT GRANT APPLICATION
\ ------ 2024—2025 Fiscal Year
Describe how this event will benefit the members of the Twentynine Palms community: (500 words or less)
In partnership of the thrre Friends of the Library groups of the Morongo Basin.we hold the Spell»A»Thon to raise funds that benefit people who live in the Morongo Basin. by improving programs and services offered by the three libraries that are not paid tpr by the County.
CITY OF TWENTYNINE PALMS
. COMMUNITY EVENT GRANT APPLICATION
‘3 2024—2025 Fiscal Year
Describe how this event willshowcase Twentynine Palms' character, diversity, or history: (500 words or less)
It willhelp continue the City’ s participation in a 30 year old event well known across the Morongo Basin. Itwill demonstrate the City’ 5 commitment to literacy in a family friendly environment. SpellAA—Thonteams represent a broad cross section of the community ranging from school students to college professors to community volunteers. Likelast year, we willensure that all event materials and social posts show that the City is a full partner in our efforts.
CITY OF TWENTYNINE PALMS
COMMUNITY EVENT GRANT APPLICATION
m, we 2024—2025 Fiscal Year
Provide a list of any additional funding sources you intend to utilize or have already secured for this event: (250 words or less) Costs of the event are generally borne by the three Friends of the Library Groups. Kiwanis Club of Twentynine Palms, which provides support and refreshments. We depend on donations from individuals, local businesses, sponsorships and pledges for prizes, incentives and all miscellaneous expenses.
Describe your intended audience and how you will reach them through your marketing strategy: (250 words or less)
The intention is to recruit teamss of all ages from across the Basin, to compete in the Spell-A-Thon. Recruiting willbe done by word or mouth, social media, radio and newspaper coverage and presentations to local service organizations We also rely on families and friends of team members and event organizers.
CITY OF TWENTYNINEPALMS
. COMMUNITY EVENT GRANT APPLICATION
SE“ 2024—2025 Fiscal Year
Should your application be successful, how do you intend to utilize the City of Twentynine Palms Community Event Grant? (250 words or less) To support organizational efforts such as marketing, printing, materials, team supplies, web work, signage, insurance and othermiscellaneous expenses outlined in our budget plan,
Should your event receive partial or no funding from the City of Twentynine Palms, what effect will that have on its execution? (250 words or less)
We would be hard pressed to reach our organizatonal goals including even higher grants for literacy programs and services, We would have to lower expectations of our public partners we help to support
CITY OF TWENTYNINE PALMS
I»
' COMMUNITY EVENT GRANT APPLICATION
" 2024—2025 Fiscal Year
How do you intend to collect data and analyze the success of your event? (250 words or less)
We intend to collect data through our previous events, through our after action summaries, our websites and through our FB page to help increase attendance and team participation.
We plan to analyze the success of the event by number of teams recruited, through team and audience comments and feedback (attendee sun/eys) as well as how much funds we raise in sponsorships, donations and pledges.
Are there any potential challenges or risks associated with organizing this event, and how do you plan to address them? (250 words or less) There are no safety or other dangerous challenges associated with this event. We incur the typical risks of organizing a successful event such as team and audience participation, working audio/visuals and having sufficient amount of tables and chairs.
CITY OF TWENTYNINE PALMS
i COMMUNITYEVENT GRANT APPLICATION
2024—2025 Fiscal Year
Ifthis is an established event, please provide a detailed history of its success, including attendance and economic impact for at least the past two years. Ifthis is the first time this event is hosted, submit a twoyear history of any event programming you have previously organized. (500 words or less)
As a previous grantee. we judiciously used our 2023 award to increase literacy in Twentynine Palms and across the Morongo Basin, We were able to leverage the City’ s $1.000 grant. along with our other efforts.to provide each of the Basin’ 5 three libraries with $1.754 to augment summer programs and services for local children and adults. The Spell-A-Thon continues a 30 plus year tradition of promoting literacy in the Basin.
Originated by the now defunct Morongo Basin Coalition for Adult Literacy, The Friends of the Morongo Basin Libraries restarted this annual event and the end of the covid pandemic. Both the City 5 financial support and venue,Twentynine Palms Community Center, were important parts of last year” 5 success. Both teams and attendees were impressed with the center and how its atmosphere contributed to the festivities. We look forward to partnering with the city again and hope that our improved marketing efforts will prove mutually beneficial.
CITY OF TWENTYNINE PALMS
_ 1»
COMMUNITY EVENT GRANT APPLICATION
34 2024—2025 Fiscal Year
Attachments
Please attach the following documents with your application in the order below. All documents are required‘ Once you have attached each document, check it off the list.
GDEvent Organizer Resumé
@ Timeline I Gantt Chart
@ Budget Plan
@ Marketing Plan
@ Emergency Action Plan
@ Venue Agreement
Signature Agreement
Applicant agrees to hold harmless the City of Twentynine Palms, its officers, employees, representatives, and agents harmless from and against any and all damage, injury, loss, liability, cost, legal expense, fines/penalties, surcharges, and/or other expenses of any nature whatsoever arising from or related to said activity including party's acts and/or omissions and/or the acts and/or omission of said party’s officers, employees, contractors, assignees, representatives, or agents of the event described in this document Applicant further agrees that as a condition of receiving funding from the City, Applicant willhave in effect in connection with the event liability insurance coverage in the amount of at least $1 million. The coverage willname the City of Twentynine Palms, its officers, employees, representatives, and agents as Additional Insured. Applicant must provide a ”Certificate of Insurance” with ”Additional Insured Endorsement” to the City 30 days prior to holding the e ept descri ed in this document.
Signature Debbie Medina , ‘ 3U
Date 6/26/2024
1O Page 290 of 296
FRIENDS v
of
Volunteers working to preserve and enhance our community library for present and future generations THE29 PALMSleww
June 24,2024
To Whom it May Concern,
My name is Debbie Medina I returned to Twentynine Palms, the place I call home, in 1995. Iwas hired by the San Bernardino County Library system, and worked at the Twentynine Palms Branchfor most of my tenure. After working for 20 years in the library system, i retired in 2015. During the time Iworked for the County, Ijoined the Kiwanis Club of Twentynine Palms in 2005 and have been an active member ever since.
Upon retiring I became a member of the Friendsof the Twentynine Palms Library, in which I have served as President, Vice President and currently as a Member at Large.
Three years ago I approached members of the Joshua Tree and Yucca Valley Friends of the Librarygroups, for volunteers to help resurrect the Spell-A»Thon, formerly sponsored by the Morongo Basin Coalition for Adult Literacy (MBCAL).A committee was formed with representation of each library. We are currently working on our 4‘hAnnual Spell-A-Thon, which is scheduled to take palce in March 2025.
Thank you for you considering us to be a part of your selection for the City Grant 2024- 2025.
Truly,
Debbie Medina
Spell»A»Thon Committee Chair
Friends of the 29 Palms lerary, PO Box 112, Twentynine Palms, CA92277 www.29fol.org
The Friends ofthe 29 Palms Library is a nonpro?t 501(c)(3) organization. Dana?ons are tax deductible to the extent allowable by low.
FRIEND5
of 7m 4m 9 Kiwanis @ TWENTYNlNEPALMS gag/W. 714:
THE 29 PALMS LIBRARY 1411“
DRAFT TIMELINE 2025 SPELL-A-THON
OCTOBER:
Finalize logo and sponsorship program
Develop marketing and social media plans
Book Facility
Secure raf?e permit
NOVEMBER:
Create team registration packets
Create sponsorship packets
Book caterer
Purchase spelling lists
Put information on web sites and Facebook pages
DECEMBER
Solicit teams
Solicit sponsors
Secure art for raf?e
Reach out to groups identi?ed in marketing and social media plans
FRIENDS
of
@
TH! 29 PALMS LIBRARY
JANUARY
Publicize event, art raf?e, teams and sponsors in social and printed media Identify silent auction items
Identify raf?e items
FEBRUARY
Finalize teams and sponsors
Continue publicity
Create event program handout
Address any outstanding issues
MARCH
Set up facility
Hold event
Break down facility
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@ Kiwanis
TWENTVNINEPALMS
FRIENDS
of , @ Volunteers working to preserve and enhance our community library for present and future generations THE 29 PALMSLIEEARV
BUDGETPLAN
EXPENSES:
Raf?e Permit
Spelling Lists
Web work
Pnn?ng
Tables(more needed than the City had to provided)
|nsurance(possible in-kind)
Catering (possible in-kind)
Room Rental (if needed)
Team Supplies
Graphic design-programs, ?iers, posters and signage
Team Prizes
Estimate Total expense cost: $2000
Friends afthe 29 Palm: Library, PO Box 112, Twentynine Palms, CA92277 www.29fal.org
The Friends ofthe 29 Palms Library is a nonpro?t 501 (c)(3) urganizutian. Donations are tax deductible tn the extent alluwuble by law
FEl END5
of
@ Volunteers working to preserve and enhance our community library for present and future generations THE29 PALMSLIBRARY
MARKETING PLAN
* October 2024-Committee will meet to develop marketing and social media plans by targeting local social media websites, local establishments and businesses to display posters, and local radio and newspapers for advertising, which will include Spell-a-thon description summaries and graphics for both social media and news print. * November2024eSpeIleAvThon information will be put on the three Friends of the Library groups websites, and various Facebook pages including community pages What’s Going on in 29 Palms, What’s going On Morongo Basin and social media outreach to communities in Palm Desert and PalmSprings.
* December 2024-will reach out to groups identi?ed in the marketing and social media plan while continuing to build teams/sponsors.
* January 20257cont‘inue the call for teams and local business sponsors along with requests for donations for the Spelleaethon art raf?e via online marketing to Friendsof the Library groups websites, community pages What’s Going on in 29 Palms, What’s going On Morongo Basin and social media outreach to communities in Palm Desert and PalmSprings.
* February/March 2025 -Continue publicity through word of mouth, social media, printed posters, and by creating newspaper and radio advertisements. Presentations about the Spel|»a»thon will also take place at local service organizations and the local Farmers Market leading up to the event
EMERGENCYACI'IONPLAN
* Contingencies to location of the Spell-A-Thon will be addressed as needed with several locations within the Morongo Basin
* Ifwe conduct the event at the Freedom Plaza Community Center, we would coordinate with the City of Twentynine Palmsfor emergencies on site Friends of the 25 Palms library, PO Box 112, Twentynine Palms, CA92277 www.29fol.org
The Friends ofthe 29 Palms Library/'5 a nonpro?t 501(c)(3) organization, Donations are tax deductible to the Extent allowable by law,
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City of Twentynine Palms Parks & Recreation Department Facility Rental Permit City of Twentynine Palms Parks and Recreation
Facility: Twentynine Palms Community Center/Gymnasium
Reservation ID: 02032695
Reservation Use: Morongo Basin Spell-A-Thon
Reservation Description: Annual Morongo Basin Spell-A-Than Start Time: 3/22/2025 7:00 AM
End Time: 3/22/2025 2:00 PM
Group Size: 100
Dates: 3/22/2025 7:00 AM- 3/22/2025 2:00 PM
Line Description: Morongo Basin Spell-A-Thon
Contact Name: Debbie Medina, Morongo Basin Friends of the Library Contact Address:
Home Phone:
Mobile Phone:
Email Address:
Total Amount: 1014.00
Rental Fee: 377.00
Cleaning Deposit Fee: 137.00
Amount Paid: 0.00
Amount Due: 1014.00
Print Date: 6/24/2024
Print Time: 3:39 PM