Agenda — Twentynine Palms City Council, September 24, 2024

TWENTYNINE PALMS CITY COUNCIL

REGULAR MEETING AGENDA
6136 Adobe Road
Twentynine Palms, CA 92277
www.29palms.org
Tuesday, September 24, 2024
NOTICE IS HEREBY GIVEN, that the City Council will hold a Regular Meeting on Tuesday, September 24, 2024 at City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 to consider the following:

REGULAR SESSION AGENDA
6:00 P.M.

CALL TO ORDER
Pledge of Allegiance.

Invocation - Pastor Amy Miranda - First Assembly of God Church.

Roll Call.

Closed Session Announcements.

Changes to the Agenda.

ANNOUNCEMENTS
These proceedings may be viewed on demand on the City of Twentynine Palms website at www.29palms.org.

You may also Live Stream this meeting by going on our website and clicking on the "Meeting Agendas" link.

AWARDS, PRESENTATIONS, APPOINTMENTS AND PROCLAMATIONS

1. Introduction of Park and Recreation's Newest Employee, Xavier Wilhite.

2. Presentation to Peter John Newman upon his retirement from the Food Pantry.

3. Presentation to Members of the Molding Hearts Group for Their Assistance with the Storm Cleanup.

4. Proclamation Recognizing Hispanic Heritage Month.

5. Presentation by Morongo Unified School District on Measure C.

The Morongo Unified School District is placing a General Obligation bond measure on the November 2024 ballot to fund vital upgrades across local schools. This proposed bond aims to raise the necessary resources for modernizing outdated classrooms, replacing aging portable buildings, and making comprehensive improvements to school facilities, ensuring a safer and more effective learning environment for students.

Measure C

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6. Presentation by Park and Recreation on the Million Coaches Challenge Grant that was received from the National Recreation and Parks Association (NRPA).

7. Pioneer Days Update by Community Services Director Minatrea.

COUNCIL COMMENTS AND REPORTS OF MEETINGS ATTENDED

CONSENT CALENDAR
All matters listed under the Consent Calendar are to be considered routine by the City Council and will be enacted by one motion in the form listed. Any item may be removed from the Consent Calendar and considered separately by the City Council. The public will be given an opportunity to comment on Consent Calendar items prior to the City Council action

8. Waive the Reading of Ordinance and Approve the Reading by Title Only.

9. Emergency Repair of Signal Light Wiring Adobe Road and Indian Trail RECOMMENDATION: The City Council approve the emergency repair of wiring for the Adobe Road and Indian Trail signal light.

Emergency Repair of Signal Light Wiring Adobe Road and Indian Trail - Pdf 5 - 12

10. Resolution to Adopt the Amended and Updated Conflict of Interest Code for the City of Twentynine Palms, Pursuant to the Political Reform Act of 1974.

RECOMMENDATION: Adopt Resolution No. 24-___ pursuant to the Political Reform Act of 1974.

Resolution to Adopt the Amended and Updated Conflict of Interest Code for the City of Twentynine Palms, Pursuant to the Political Reform Act of 1974. - Pdf 13 - 28

ITEMS REMOVED FROM CONSENT CALENDAR FOR DISCUSSION

PUBLIC HEARING

11. Tourism Business Improvement District (TBID).

RECOMMENDATION: The City Council hold a Public Hearing to adopt Resolution No. 24-___ confirming the levy of assessments.

Tourism Business Improvement District (TBID). - Pdf
29 - 73
DISCUSSION AND POTENTIAL ACTION ITEMS - NONE.

FUTURE COUNCIL INITIATED ITEMS

1. Revisit allocated funds for the portable showers and Navigation Center.

2. Discussion on the General Plan Update.

3. Discussion surrounding (i) costs to maintain dirt roads verses paved roads; (ii) what is a City maintained dirt road, a non-maintained dirt road, a road that has been accepted by the City, a road that is private and not accepted by the City; (iii) the City's ability and liability associated with the City periodically maintaining nonmaintained roads, and (iv) ways residents can bring non-maintained and non-accepted dirt roads to pavedrural-road standards ready for acceptance into the City's accepted-and-maintained road list.

4. Improve the safety and security of Freedom Plaza by providing Council a recommendation to secure Freedom Plaza's outdoor bathroom hallway.

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PUBLIC COMMENTS
This is the time for the public to address the City Council on issues within the jurisdiction of the City Council that are NOT on this agenda. All comments are to be directed to the City Council and shall not consist of any personal attacks. Members of the public are expected to maintain a professional, courteous decorum during their comments. There is a time limitation of three minutes per person. If you haven’t already done so, please fill out name and address slips and give them to the City Clerk. The City Council is prohibited by State law from taking action or discussing items not included on the printed agenda. Public comments on specific agenda items will be deferred until consideration of the item on the agenda.

CITY MANAGER UPDATE

ADJOURNMENT
It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367- 4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting.

This notice of agenda is hereby certified to have been posted on or before 6:00 p.m., September 19, 2024.

Cindy Villescas CMC, City Clerk Time/Date

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STAFF REPORT
TO: City Council
FROM: Public Works Superintendent
FOR MEETING: Sep 24 2024
SUBJECT: Emergency Repair of Signal Light Wiring Adobe Road and Indian Trail RECOMMENDATION:

The City Council approve the emergency repair of wiring for the Adobe Road and Indian Trail signal light.

ORDER OF PROCEDURE:

Request Staff Report (Public Works Superintendent
presenting)
Council Questions of Staff
Council Discussion
Motion / Second
Discussion of Motion
Call the Question (Roll Call Vote)
ATTACHMENTS:
• Single Sole Source
Justification Form
• Yunex Traffic Invoice
BACKGROUND:

Following the extreme weather event on July 14, 2024, the Public Works Department identified that the light signal at Adobe Road and Indian Trail had defaulted to flash. At that time Yunex, our maintenance contractor for signal lights, completed the repairs but advised that the wiring needed to be replaced due to age and degradation.

Subsequently the light failed the following week, at which time an estimate was requested and received on July 25, 2024, for a new wire pull from Yunex. In addition, Public Works Staff contacted Wonder Electric for a second estimate. Due to their workload, Wonder Electric was unable to accept the project. Wonder Electric did confirm that the quote provided by Yunex was on par with current material and labor estimates.

The signal light not operating properly presented a considerable public safety issue; therefore, the work needed to be completed immediately. After consulting with the City Manager, Yunex was authorized to complete the wire pull.

ENVIRONMENTAL:

None
ALTERNATIVES:

The City Council can modify the recommendation as appropriate.

FISCAL IMPACT:

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$26,627.60 would be funded through Gas Tax funding within the budget.

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(Section
The commodity or service is one-of‘a-kind with no competitive product alternatives available on the market.

Service Agreements and/or repair services/parts unavailable from any other source except original equipment manufacturer or their designated servicing dealer.

The commodity or service must match existing brand of equipment for compatibility.

List equipment with which purchase will be used:

Model ii Serial ii Manufacturer
The commodity or service must meet physical design or quality requirements.

Upgrade to existing software, software maintenance, and/orlicenseagreement.

Available only from the producer of this software who sells on direct basis only.

URGENTNEEDfor the item or service does not permit the solicitation of competitive bids, as in cases of public emergencies, disasters, etc.

Federal awarding agency (or pass-through entity) expressly authorizes noncompetitive proposals in response to a written request from the Federal entity.

Only one supplier can meet necessary delivery requirements.

Only known source in the market.

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Please refer lo Purchasing Policy formore information
I) SOURCEJUSTIFICATION- Check appropriate box
Selened

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(Section II) SOURCESELECTIONDETAIL:

Brieflyexplain how your purchase of goods or servvces mee 5 one or more 0 l eria or a valid sole source request. NOTE:pri e cannot be rt of the justification. 639“ng680 ‘
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YUNEX

T R A F F IC
Cust P0 No Cast PO Date Quotation No Invoice No Date
Twentynine Palms 07/01/2015 5610002939 08/27/2024
Sales Order No Sales on Date LockBox No Customer No
8000089784 08/09/2024 23433 60003094 Page 1 of 4
BillTo: Sold To: Ship To:

CITY OF TWENTYNINEPALMS
6136 ADOBE RD
TWENTYNINEPALMS CA 92277
__—_—_—_—_—_—_—_—_—_— CITYOF TWENTYNINEPALMS CITYOF TWENTYNINEPALMS 6136ADOBERD 6136 ADOEERD
TWENTYNINEPALMS CA 92277 TWENTVNINEPALMSCA 92277
_ Remit check payments to: Remit Incoming Wires To: Remit Incoming ACH's To:

Yunex LLC Yunex LLC JPMorgan Chase - New York
PO Box 23433 New York Account Name Yunex LLC
New York NY10087 ABA#021000021 Bank Swift BIC CHASUSSS
Swift: CHASU833 Routing Number 021000021
Amount: 789161756 Account Number 789161756
Send Remittance Instructionsto:
ar.yunex—[email protected]
Delivery#: Ship Date:

INCO Terms:

Invoice Unit
Material Number/Descrigti'ori UIM Qty Price
TYZ:HX000025 PC 1 26,627.60 26,627.60
Adobe 8xIndian Trail - Wire Pull
Notes:

Yunex LLC
Austin Of?ce
9225 Bee Cave Road
Building B, Suite 201
Austin, TX 78733
Phone: 512—837-8300
Total Wt.: 0 KG Currency: USD Involco Total: 26,627.60
Payment Terms: Net Due 30 Days Net Due 8L09l26I2024
use items we mnuoIIeduyim us. ammunimun inbeied wnn'ECCN' unequ-rN-ima authorized tor-wort only In in. country ofultlmlta dam-«inn for use bym umm-u”538:"or and um) imam ldenmhafl’my me not runner-mm otherwisedlswud oi to any other wunily one - person warm-nmomum ultimate Wee or and uu?lwlhll in |r original or rm belngincorpomtld Into other Itemsmlthoutiim obtnlnhg GDWWIIfrom 0.. us Government or a mum by us law Ind mull?amltams labeled withw.- umuni 'N‘ ur- «mum 'wanmmmm—eammmmhmwuuwwmmumuuzamF?uqu-W mummmdmmmmmmw
blind um! Sam 14mm: Page 9 of 73

VUNEXLLCTERMS ANDCONDITIONSOF SALE FOR PRODUCTS

1. APPLICABLETERMS. This agreement governs the sale otequiement. comments. pans, and malariab provided by Yunex LLC(‘Produlas‘t Anagram-addenda. these terms. Yunex LLCproposal. price quote. purchase order. oracltnowtedgement Issued b urlex LLC the s' ilnal agreement ('Aareement'). Inthe event of a corill these dowmants. precedence shul app In awoldance wlththe order listed In the previous sentence. unax LLC‘plopoeel. r or acceptance is conditioned on Buyers acceptance of this agreement. Any additional or confining terms in uyei's request lor proposal. speci?cations. purchase order or any olherwritlen or oral cornmunicadon are not binding on Yunex LLCunless separately signed byYunex LLC. Vunex LLC‘failure to object to Buyers addlliorlal or con?icting terms does riotoperata as a waiver oi any lei-ms contained in ihisAgreemenL

2. PRICING ls PAYMENT.Prices and DI (terms are: (Ifas slated in Yunex LLO‘proposal. or ll none lid stated: (ii)Yunex LLC‘standard prices inclientwhen Vunex LLCreceives Buyers purdlsee order. orii netllier?lor (I) apply. then unex LLC'sla prices in street when the Produce ship. (a) Payment. Unless stated InVurtex LLc‘ proposal. aI payments are due net thirty(30) days from the Invoice date InUnited States Dollars. b) Credit Ac naval. AI orders are subject to credit approval by Vunex LLC. Vunex LLc may modiry, suspend «withdraw the credit amount orpnyment Iarrna at any tine. Ii there is doubt aa to Buyers ngldalcondition. Vunex LLCmay intimate menurecturirrgorstripmenr. require cash payments. or require other aetislactory security, Vurrex LLCmay recover shipped Products horn the carrier pending nu aaeurancee.
c) lnstallrnenl Shipan Where Products are deliveredin ehi nts or on an at a shipment railsto comply with this Agreement the an r may only reject the noncompliant portion. Buyer will ‘seperetely pay tor each shipment. irVunex l.Lt: holds or wmdumro'ryguyar. it anal do so at buyers sole risk and expense y.
(d) Taxes. Sh‘pping. Packing. Handling. Unlessshied irlwriting by Vunex LLC,VunexLLC‘prices exclude ch iorirelghl. unloading, storage. insurance.taxes. excises, lees, duties or other govemmant charges minted lo the Products 8 r willpayiheae amounts or reknbulse Yunax LLC. Ii Buyer lms a tax or other exemption ordlract payment permit. Buyerwii‘lr'ovide a valid exemption certi?cate or permitand Indemnity. M and hold Yunex LLCharmless from any taxes. costs and penalties arising irorn same. Yunax LLC'prices Include the costs its standard domestic monwlw‘gypadung devi‘aiion, including us. Government sealed packing. vril be merged to Buyer. Increases. changes (includingin application). adiuslrnentsorsurcharges which may be mar are uyer‘a accoun (a) Late Payments Late payments shall bear interest at an annual percentage rate cttweive percent (12%) or the highest rate slowed by law.whichever is lower. (0 DisputedInvoice ll Buyer di tea aI or any portion oi an invoice.it must ?rst deliver written notice to Vunax LLCol the disputed amount and the basis ior lire d rnewithin lwerr ne 21) days or reoeivmgthe invoice. Falilre cl r t’enelynotilqullex LLCofanEdiapute constitutes a waiver ol Buyer‘sclaim. It Buyeronlydisputes a portion at the invoice. uyer must pay a u isputed portion in accordance withWe 2 a). upon resolution orthe dispute. uyar must pay the invoice or the remainder olthe invoice.plus any emcee interest en the late payment (p) Suspension/Termination RighL Yunex LLCmewspendwont ii an undlepuled Invoice is more linenthirty (30) days pest due. Yunex LLC terminate this Agreement ii an undls uted Irwoiu b more than sixty (60) days past due. Unless plonll: by law.Yunex LLCmay also terminate tllis Agreement immedhtely Inthe event cl a m I adverse change in Buyers llnancia condition including. but not limited to. bankruptcy. Insomnia]. liquidation or sirnlar ?nanc‘nl condition.

3. DELNERY:TITLE:RISK OF LOSS. Produa: willbe dehered F.0.E, Vunex LLCpoint olshlprrvent with title and risk olloss or damage passing to Buyer at mat m. BuyerIsresponsible for all transportation. Insurance and related axperlses. The related expenses still include any taxes. duties ordocumentab’on lees. Yunex LLCme make partial shipments. y shipping. delivery and in?ll-lion dlins are esu'rrtlted dates only. Vunex LLC’3not liable for any loss or amuse incurred by Buyer «Buyer’s customers ifYunexLL leilsto rrieet its delivery schedule.

4. DEFERMENTANDCANCELLATION. B r has no ?ghtto defer shipment but may uric-l this Agreement on thirty (30‘) dlyl written notice ll Yunex LLChas not already pertormed. IfE r cancels this Agreemenl. ltehal pay aI canceletion lges irlolu lrl .withoutlimltatlon: (i the lul prim ior an ished Produu: ( )lor pertia completed product. the portionoi the price determ' to be due by Vurlex LLCbased on its percentage oi comple?on oi the rodua; (Iii)reasonab overhead and pro and (iv)any payments due au nlraidors and/or suppliers for any malarials. components or produias ordered whim unnot be canceIed. refunded.or redirected ioromer beneficial use. 5, TRANSPORTATION ANDSTORAGE. (e) When Products are rea toratripment, Vunex LLCwi - ) inform Buyer. and e wil then promptly oiveshipping instructions to Vunax LLC:(II) determine the rriettiod otbansportaiien Ind shbrnentroutlng: and (iii)ship the roducts with he in prepaid normal transportation. Buyer fails to prvvida timely siiigipirl'g in?iudions. Yunex LLc vril ship the Products by nonnei innsportstion means to Buyeror to a storage location selected by uneit LLC. uyer willpay or reimburse anyexcesa lrlnspprtation charges r rpeeei or expedited transportation.
(b) ll Product: Ire plead kilo .deliveryoculrs Ind risk of loss transfer! In Buyer when the Products lie Placed on the carrier for shipment in the storage location. Ifthe Pmdudt are lo be aimed In the facilitywhen Nirliltrlldumd. elivery occurs IN rltk 0' Ida inhalers to Buyervman placed I1 lit. 3mg. ocetion.

Buyer willpay all Vunex LLC'storage e see. includ but not limited to. preparlb‘on tor and placement into sto .trandiinp, height. storage. Inspection. preservation. matntanunce, taxes and insurance. upon receipt oran Invoice(s) m Vunax LL?When conditions permit and upon payment to VuneirLL33: all amounts due, Buyer must arrange. at Its ewense.to remove the Produce lrom aorage. Buyer bears the rialrol loan. amage or deetnlm'on to Products in etorage.

6. FORCE MAJEUREI DELAYS. Iqurlex LLO‘performamx is delayed by any cause beyond its reasonable control (reunion 01whether the cause Wham“). iildlldlng without limitationacts at God.strikes, labor shortage ordishirbana. lire.scddent. war or civil disturbance.del cl carriers. «treats. terrorist attacks. lalule at normal eourms oi supply. or aids or inaction of government. VunexLLC'lime periormanca willbe extended by a period equal to lhel oi the delay us any consequences oi the delay. Vunex LLCvviInotifyBuyerwithin a reasonable timeeller becoming aware ol any such delay.
7, BUVER'S REQUIREMENTS. Yunax LLC‘performance Ia contingent upon Buyer ti ruttmirrgal oi Its obligations undertiris Aqreerrient. These obllptlons include the Buyer supplying all documents and approvals needed lor Yunex LLCto periorrn. induding but not limitedto Iechn’ information and data, dravri and docurrienl approvals. and n commercial documentation. Yunex LLcmay request a change orderlor an equitable edjristrrientin prices and timeslor pertormanca. as wellas lorany ad itionalcosts or any delay resultingfrom lailuraoi Buyer orBuyers contractors.successors croutonsto meet these obligations. a. INDEMNITYYunex LLCand Buyer(elch as an 'Inderrln'rioi’ shall ineerrrnlrythe other ('lndemnitee‘) lronr and against al third panyclaims aleging bodily injury. death or damage to a third party’s tangible gently.but on (a the extent caused bythe Indemnlto a negligent em or ominiona. ii the Inluryor cemegeis caused by tile pertlea' joint or contributory negligence. the loadandlor ererensoeshall home by ea perryin proportion to its degree circuit. No part olihe Productls) or auyara aneII considered third party property. lnoemnltee snel provide the lndarnnitorwith prompt written notice oi any lhird party deims covered by this We. lrldemn'ttorhas the unrestriued ' tit to select and hire counsel and the exdusive right in conduct the legal defense Ind/or settle the clelm on Ihe lndemnltiee'a behalf. The Indemnltee still not make any admission“) which might be pgudleldl to the Iridemrlitorand shall not enter Into a settlement without the express permission cl ttle Indemnltor.

9. WARRANTIES. (I) Wernnli'es. Yunex LLCwarranuthat (i) “at Pmdua is itee lrom delm in malarialand workmanship; (ii um Pmdm materially conforms to Vum LLC‘ spedllcltlonsIltlt are mated to. or emuly Incorporated Into mls Agreement: and Il) It the time of delivery. Vunex LLChas title to II Produi: llll and clear of lens and onwmbrlnces {collerarvelyulw Alumnus).The Warranties do not apply to soihrrareiumlshed by unex LLC The sole and «Mitre warrerrtie‘sior any software are set forth in the eppliuble Sailor-re icen arran umi
b) Conditions to the Warrennes. The Warranties are conditioned oh: (lano repairs. modi?cationsor alterations being made to the Product other than by Vunex LLCor its authorized raprasenhtlves: ill) “uyer handling.usi storing. irlstal‘ng. operatingand malnlainin?ulhe roduct incompliance with an parameters or instructions in any ' tlcns matted lo. orlnoorporatad intothis Iqleement; (iii)com Irenoewith a growlaccepted Induslry standards; (iv) I”gridiecorltinuirlg use oi the not alter it has, or shouldhave lied. go of any defect; (v) Buyer providl prompt written notice any warranty true In the warranty described .(til) at Vunex LLC'also-lion. euyereirtrer lemovl and shipping the Product or nort-(xirrlorrnln part the to Vunex LLC.at or rentingVunex LLCreasons amass to lhe Ploduus to assess the warranty daims: (vii)Produt: not airing been subjected to accident Gnduding orce majeilre), attention, abuse nd (viii) uyer not being in default oranypeyrnent obligation. (c) Eitduslons from Warrarny Coverage. The Wan'anties do not apply to any equipment not provided by Yunex LLi:underthls Agreement.

Any Produa M is described as bongexperimenltl. developmental. prolotype. pr pilot is M” excluded ltom the Warranties Ind is provided In 'as If wllh no warranties cl any khd. Normal wear and tear is excluded.In udlng any upendable items that comprise tga“ol the Product (sum as iuses.light crabs and lamps), Vunex LLC not wan-ant orguaranlea that any Product willbe secureirom marthreats.hacking or sinlar maliciousathy. Products tare networked.connectedto the ntemel. orotherwise connected to computer! or otherde'tricasmust be appropriately protected by Buyer and/or end user against unauthorised amass.

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(e) Warren Period. Buyer must providewritten notice oleny dairm lor breech oIWenendee trythe earlierottwelve (12) monthstrom initialoperation orthe Product oreighteen (ts) Inontha Irern str’ merit. Nonaly. nbeerltwntten notice within the minority period. eny use or poeeeuion of the Product alter expiration at the warranty period is mndusive evidence met the Wan-anti” have been 0d.
(a) Remedies. Buyers sole nnd exdusive remedieo Iormumat the Wernrrtt'es Ire ?mited.et Vortex LLC‘dleaetlon, to repe'v or replacement orthe Product.or its mn-conlorrnirig pens. within a reasonable time period. orretundorallor rt orthe purohoee price. The wen-an on repaired or replaced parts le Ilmltledto the remainder orIIIe ortglnelwarranty period UnlessYunex LLCagrees otherwise In writing. Buyerwlllbe reeporiol Ie tor anyooet: associated Mth: (I) Ing owes: to the Produtx I)removal.dlsaaeembty. replacement. maul-don. orrelnmllatiori orany equipment. melon-Iaor etructuree to permit Vortex LLCto perform It: wen-anty ubilgetlorte:alltreneportation to and from e Vunex LLCrungs;reoeirrecllty. Ind (iv3|dlmege to equipment component: or pert:
csullingigwhoie or Inpentrom non-compliance trythe Buyerwittl Artlde staror their deteriorlted condition, Allexchanged um repiloed under ia Warranty wil become the property or unex LL i
(r)Traneternbiity. Tile erranrles are only tnrtstemble during the wur'anty period end only to the Products irt'nielemsert 2)THEWARRANTIESIN THISARTICLE9 AREYUNEXLLC‘SOLEANDEXCLUSIVEWARRANTIESANDARE SUBJECTTO THELIMITSOF LIABILITYINARTICLE10 BELOW, YUNEXLLC NO OTHER WARRANTIES. EXPRESS OR IMPLIED.INCLUDING. WITHOUTLIMITATION. WARRANTIESOF MERCHANTABILITYOR FITNESSFOR A PARTICULAR PURPOSE.COURSE OF DEALINGANDUSAGEOF TRADE. 10‘ LIMITATIONOF LIABILITY.NOTWI'THSTANDING ANYTHINGINTHISAGREEMENTTO THECONTRARY.YUNEXLLCIS NOT LIABLE. WHETHERBASEDINCONTRACT. WARRANTY. TORT INCLUDINGNEGLIGENCE.STRICT LIABILITY,INDEMNITYOR ANYOTHER LEGALOR EOUITABLETHEORY. FOR: LOSS OF USE. REVENUE.SAVINGS.PROFIT, INTEREST.GOODW LLOR OPPORTUNITY. STS OF CAPITAL.COSTS OF REPLACEMENTOR SUBSTITUTEUSE OR PERFORMANCE. LOSS OF INFORMATIONANDDATA, LOSS OF POWER, VOLTAGE IRREGULARITIESOR FREQUENCY FLUCTUATION,CLAIMSARISING FROM BUYER'STHIRDPARTYCONTRACTS.OR FORANY TYPEOF INDIRECT.SPECIAL.

LIOUIDATED. PUNITNE.EXEMPLARY. COLLATERAL. INCIDENTALOR CONSEQUENTIALDAMAGES. OR FOR ANYOTHER LOSS OR COST OF A SIMILARTYPE.

YUNEXLLC‘MAXIMUMLIABILITYUNDER THISAGREEMENT IS THEACTUALPURCHASEPRICE RECEIVEDBYYUNEXLLCFORTHEPRODUCT THAT GAVERISE TO THECLAIM BUYERAGREES THATTHEEXCLUSIONSANDLIMITATIONSINTHISARTICLE IDWILLPREVAILOVER ANYCONFLICTINGTERMS ANDCONDITIONS INTHISAGREEMENTANDMUSTBE GIVENFULLFORCEANDEFFECT.WHETHEROR NOTANYOR ALLSUCH REMEDIESARE DETERMINEDTO HAVEFAILEDOF THEIRESSENTIALPURPOSE THESE LIMITATIONSOF LIABILITYARE EFFECTNE EVENIFYUNEXLLCHAS BEENADVISEDBYBUYEROF THEPOSSIBle OF SUCH DAMAGES.THEWAIVERS ANDDISCLAIMERSOF LIABILITY.RELEASES FROM LIABILITYANDLIMITATIONSON LIABle EXPRESSED IN THIS ARTICLE 10 EXTENDTO YUNEXLLC'AFFILIATES. PARTNERS, PRINCIPALS.SHAREHOLDERS. DIRECTORS. OFFICERS.EMPLOYEES.SUPPLIERS.AGENTS.AND‘SUCCESSORS ANDASSIGNS,

11. PATENTANDCOPYRIGHTINFRINGEMENT.Yunex LLCVIIH. It It: option and Imnse, defend or at". any suit or proceedirr brought lgelnst Buyer beset! on In alegetloritrtet III Produ? or u" thereorror It Intendnd pu «mm on IMI‘IrIWMm01I Patent COOPOIIIIorI Treaty country member! patent or "I “Wrin?on 01a WIN a tilde mt or co I Inthe country where the Produ? Isdelivered by unex LLC, Buyer willpmptty 'rlIe unex LLCwritten notice otthe wit or prooeedhg Ind the lumority. intonnatiort.l lseistnnce needed to do in! [he dalms, Yunex LLC will have the Iul and exclusive auth ‘ to defend uttte such delm s) end willpey the damages and cost: awarded in any suit or proceeding ao defended. Buyer shal not moire any admlselon(a) which might be prejudicbl Io Yunex c and [hell not enter Into a u rnorrrwithout Yunex LLC'content. Vunex LLCIs not responsible tor any uttiementmade without its prior wrtlun consenti It the Produa. or lny??II'IeredI.Is I result of an out! orproceed'lig so defended Is trek!to constitute Infringement or its use by Buyer b enjoined. Yunax LLCwill.It It: option and expense. either: (r) proclre rorauyer right to continue using on Produa: (Ii) replace it with substantially equivalent non-In 'ngirrg Product.-or (III)modify the Product so it is non-Intringhgr Yunex LLCwill have no duty MOM ItorI under this Arttde 11 IIthe Produt: II: (I?Iupplied owordlng to Bilge“deeror motion and compliance them has mused Yunex LLCto deviate from it: normal course orperrorrnance;)mod?ied by Buyer or its contractors otter de wary,or (iii)combined by uyeror contractors with devices.methods.systems or processes not rumianed hereunder and by meson oreaid deeign. Instruaion, modtticetlort.orctunbinaoona rim Iobrought-garnet Eu r. In addition."by reeeon of such design. instrualon. mod?icetion orccmhinatiori.a suit or proceeding I: brought agalno Yum LLC.Buyer must protectvunex me In the ante rnannera to the urrra merit that Yunex LLCrueagreed to protect Buyer under title Artide 11.

THIS ARTICLE11 IS ANEXCLUSIVESTATEMENTOF YUNEXLLC DUTIESANDBUYER'S REMEDIES RELATINGTO PATENTS.TRADESECRETS ANDCOPYRIGHTS.ANDDIRECT OR CONTRIBUTORYINFRINGEMENTTHEREOF.
12 CONFIDENTIALITY(I) Both during Ind liter the term of this Agreement. the partiee Nil IrIlt a: con?dential II Information obtained from the disclosing petty and IIIintorrnatiort colrlpied of mod by the discioslng party under this Agreement rorthe rec-in perty. rIcludirigbut not limited to business lntoanetlort.manufamri intormetiorl.technicaldata. drewi s. tiow chem. WWVIrn go. ootMare code. on other more aloneand proéoctlcm er petty rriny dlsdooe or refer to the writ to be pertormed under thiengareernent in any manner that iden o the other party without lav-nu. written permIeelarI mentor. Vunex LL hes the light to share confidentialInformation withIt: It'lllem and oubcoritrenorl.provtded those reclplents are sublet:to the some corr?derttlal’?yobligation: eerttorttl herein
(b) Nothing Inthis Agreement requiee lg?yto heat II mrr?dentlal any ItIIorrriltionwhim (I)I: or becomes minty known to the while.without the him at the receivingparty. (II)II diedoeed to the receiving party. wilhwl obligation orcon entiallry viza thin: parryhaving the right In rnarroouch diedoeure.(I wu ely known to the receiving party. without ohll Iron oI oontirlanrtality.which tact an be demonstrlted by means at documents Ich are In the erosion orthe rece petty upon the date a this Agreement. (Iv)was independentty developed receiving perty or in repreoerltxttvee.II evidenced by written records.without the me 0 GM: confidentlll In Ition. “(V II required to be dbdosed by Ilw. Hunt to the ene?t elgi Ior special treatment under an appropriateprotective order provided that the party required to dlodcae Iawwll promptrymm the o Inetlrlgparty at any requirement to make audl disclosure to allow the originatingparty the opportunity to obtain a protective order and mist the originating party In to oirtg. (c) ItIs Vunex LLC'policynot to uniewtlrlyor Improperly recetve or Ilae con?dentialintorrnetlorr Indudlrr trade meta. belonging to ottiero. This polcy preclude: Vunex LLCtrorn owlnlng, dlreaty or IndirectlyIrorn erry omptoyoe contractor.or other Individunlrendelrlgg eerviceo to Vunex LLCcontiden Information or1 prior employor. client orany other pereon whim war umpioyee. contractor.or Individualis under an obligation not to disclose. Buyer egress In a try this polity. t: COMPLIANCEWITHuws The parties agree to comply with all applicable lime Ind rogulatlom. Including but not limited to those relating to the manurodure.purdleee. resale. exportatton. meter assignment or use ottrre Promote 14 CHANGESINWORK No changewll be made to lt'ie 3W olwork Hum: Buyer Ind Yunex LLC?u. In WIItIngmthe drenge Ind any I‘lul?l'ig price. Will. or other WNW rrrodlticetlona. It an change to my law.rule reguietion,order code. standard or requirement anpncta Yunex C' obligations or pertorrnerrce under ltlloAgreement. Yurtex LLCmay request a change order for In Nil" Idjlstment in In: price and em a! performance 15 NOMWANER. Any watverbgpenyormot cornplhnce withthis Agreement muot be Inwriting. and any relure by the partlu In require uric: compliance In one bounce willnot waive It:
right In inlet an m enmpIIlnoe there:
16 MODIFICATIONor TERMsr This Agreement may only be moditied by a written Instrument timedtry luthorized repreeenratimor both pnrtiee. 11 ASSIGNMENT Norther may aulgn II or part orthis Agreement. or any right: or obligations under this Agreerrront, without the priorwrrtten aoruorrt orthe other.but either party may assign it: right: and col a. In recourse or consent. to any perent~wrronowned auhddlary oreIlIlIeIeor at?llete e successororganization (wtletherus e result orreorganintlon. restructuring or sale orauoolantlaly ii We duets) However, Buyer shall not mint this Agreement to I convetltoroIYurrex LLC; an entity In litigationwith Vunex LLC:oran entity lacking the ?nancial capability to satiety Buyer: ooIIgettcrrs. Arty migiee axornuty assumes the pertornlania orany obligation assigned, Yunex LLCmey grnntn oecllrtty Interest In this Agreement and/or mign proceede «this Agreement without Buyers consent
IS. APPLICABLELAWANDJURISDICTION This Agreement Is governed and con?ned ineccordence with the law: Mitr- SIlIe 01Dlllvl'lre. Mttiout mold to It: con?id ofwalrus. The II of In Unlted Nltidrll Convention on CormIOr the Imam-tiara! OIGood: Ia exdudodr BOTH YUNEXLLCANDBUYERKNOWINGLY. VOLUNTARILYANDIRR CAB Y W ALLRIGHTS TO AJURY TRIALINANYACTION OR PROCEEDING RELATEDINANYWAY TO THIS AGREEMENT Elm petty egreeo that claims end disputes ariein out oI this merit must be decided extir?vety In I federal or sub court of wmpetent uriodidon bated In I mle In whim either Buyer or Vunex LLCmainllint It: principle!plane orbuoirieu. party mom to the personal Juriediaionorsuch courts forthe purpoae orlittgattrigany Irrlsor dlsputee.

IS. SEVERABILITYIfany provision ohms Agreement ll held invalid.II or unenIoroeebIe.the remelnlng provisions WEriot in any waybe elected or inpuired Acourt my modify the invllid, Ilegel or unenrorceebleproMtiorIto retieta.as closeiy ea poeslbte. the partlee‘ c InolIntent 20 EXPORT] IMPORTCOMPLIANCE Buyer ldmmdgee II'tdlYunex LLCI: required to mmpty with applicablemod Import law: Ind regulations relating to tile uie. W" import, winder

Page 11 of 73 ends

as?wmwnk disposaland we aiiire Product. lndudhq any exporuimpon license requirements. suyeragrees Mai Products MI mi at any urn.dl or Indireaiy be used. axponnd. impound, ecu. transferred, myriad or otfwrwiu dispoud M in I mun-m whim wil mark innominphnea with my export] Import Inn and muh?ons. Yunex LL 'eoniimiing po?ormunu hereunder is command on compliance withsuch upon! inpo? his and ruguld?oril It II ?rms. 2‘. PRODUCT RETURNS. Prim lo the film" Wany mu? to Yum LLC,Buys! mus1 WW "I Mutt or portion mm and obtain Milton emanation um Ihi ing inmc?onl from Yunex LLC. Yunex LLChas the right. in its sole dbauiion, to remit of mienany such rammi Vunax LLC lu?iorin?on noreturn my Product In Yunex LLCdoes mi relieve uyar of ii: wig-iron to pcy forsuch Product Uponmergirl. inspoalon. Ind mum o the Produn byYunax LLC, Yumx LLCwillEma: audit mm to Buy-r. loss Ippiiubla ro-sioddng (us. Vumx LLCmums th- righi h ruledmy hazardous mate . e

22. NUCLEAR Union expreeeiy mm inwri?ngiryYnnex us, mePmum musl norhe need in or rn mnneeiierr win a nude: facilityoup?iliuuon, ii Buyer ueee any Preauei in comedian Min any midurhdlny or ndNny. i does to It I1:own risk and Buyerwil irruerrrniiy.mind and newVunex LLCnannies. and waive: Ind wl require in inmren ie walva :l mor recovery ageinu Vunex LLCrunny danger loss, We Injuryor death running irern a 'nudear ineirieni-n Mnod inmeMomli: EnergyAcl 011954.33amended.War or rroi ue to Vunax LLC‘negliggm.£lggLLC'znsam In auyers use orin. Pivdud in conneciien with any nudui reamor application willbe airmenIn mnionaiierrne end sandman: m Vunax LLCdoom: “wary pro moms , 23‘ SURVIVAL. Tire armies Wed 'Plbni mi Comm ininngerrreni- ‘Limthion oiu-wny: 'Confiden?lliiy.‘ "Delivery. True; Rinkof Lm.‘ 1mm lmpon oompuenee-arm‘Nudoli’ survive tannin-?lm or amnion om: Agreemeni.

Page 12 of 73 ends

STAFF REPORT
TO: City Council
FROM: City Clerk
FOR MEETING: Sep 24 2024
SUBJECT: Resolution to Adopt the Amended and Updated Conflict of Interest Code for the City of Twentynine Palms, Pursuant to the Political Reform Act of 1974.

RECOMMENDATION:

Adopt Resolution No. 24-___ pursuant to the Political Reform Act of 1974.

ORDER OF PROCEDURE:

Request Staff Report (City Clerk Presenting)
Council Questions of Staff
Request Public Comment
Council Discussion
Motion/Second
Discussion of the Motion
Call the Question (roll call or voice vote)
ATTACHMENTS:
• RESO NO. 23-23 Conflict of
Interest Code Designated
Positions
• 2023 Appendix A - Designated
Positions
• Twentynine Palms Resolution
24-__ - Conflict of Interest Code
Designated Positions
• Conflict of Interest Code 2024
BACKGROUND:

The Political Reform Act (PRA), and in particular, Government Code Sections 87300 and 87306, requires that the City of Twentynine Palms (City) adopt and periodically amend its Conflict of Interest Code.

In 1994, the City Council adopted Resolution No. 94-16, which enacted by reference, the model Conflict of Interest Code set forth in California Code of Regulations, Title 2, Section 18730, including any amendments as may be duly adopted by the Fair Political Practices Commission.At that time, the City Council also designated employees under an Appendix of Designated Positions and formulated disclosure categories under an Appendix of Disclosure Categories.

State law identifies categories of persons who, by statute, have "decision making authority" or are "public officials".For instance, City Councilmembers, City Managers, City Attorneys, City Treasurers, Planning

Page 13 of 73 ends

Commissioners and similar executive staff are considered public officials because they are specified as such in Government Code Section 87200.These persons are subject to the PRA's conflict of interest provisions.

Staff and the City Attorney's office have reviewed the current Conflict of Interest Code and have determined that minor revisions are needed to eliminate certain Designated Positions and to clarify certain Designated Positions.

Several current Designated Positions have been eliminated and have been recommended for deletion.

Additionally, several positions have changed names; therefore, Staff recommends that the list of Designated Positions reflect the current name of decision-making positions.

Deleted Positions:
 Affordable Housing/Homeless Commission
 Executive Director of the Redevelopment Agency
 General Counsel of the Redevelopment Agency
Revised/New Positions:
 Animal Control Manager
 TBID Marketing Director
 Community Services Director
ENVIRONMENTAL:

N/A
ALTERNATIVES:

The CityCouncil couldchoose nottoadopt theamended ConflictofInterestCodeand keepthecurrentcode.

FISCAL IMPACT:

None.

Page 14 of 73 ends

CITY OF TWENTYNINE PALMS

CITY COUNCIL
RESOLUTION NO. 23-3

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

TWENTYNINE PALMS, CALIFORNIA, AMENDING THE LIST

OF DESIGNATED POSITIONS FOR FILING STATEMENTS OF

ECONOMIC INTEREST AND AMENDING THE APPLICABLE

DISCLOSURE CATEGORIES TO REQUIREMENTS OF THE

STATE OF CALIFORNIA FAIR POLITICAL PRACTICES

COMMISSION
WHEREAS, California' sPolitical Reform Act ( the Act) of 1974 imposed strict conflict of interest laws which prohibit a public official at any level of local government in making, participating in making, or in any way attempting to use their official position to influence a governmental decision in which they have a financial interest; and WHEREAS, in order to more effectively enforce these laws, the Act mandates that individuals holding certain positions in a local government agency must report and disclose their outside financial interests as described in the Act; and WHEREAS, the financial interests must be disclosed on a uniform Statement of Economic Interests form ( Form 700) created and routinely updated by the California Fair Political Practices Commission ( FPPC); and
WHEREAS, the Act ( Government Code Section 87300 et seq.) requires each local government agency to promulgate and adopt a Conflict of Interest Code (Code); and WHEREAS, it is required that a local government agency' s Code reflects the current
structure of the local government agency, identifies all current public officials who must disclose their financial interests, provides the ability to identify potential public officials and consultants who may have disclosure obligations once assuming office or starting service; and WHEREAS, to ensure accuracy of the Code, each local government agency is required to review its Code in even —numbered years ( biennial review) and periodically submit the Code for updates through adoption of amendments; and
WHEREAS, Section 18730 of Division 6, of Title 2 of the California Code of Regulations contains the terms of a standard conflict of interest code, which must be incorporated by reference in a local government agency' scode, and which may be amended by the FPPC to conform to amendments in the Political Reform Act; and
WHEREAS, the City of Twentynine Palms is a government agency that has promulgated and adopted a Conflict of Interest Code as required by the Act and has included Section 18730 of Division 6, of Title 2 of the California Code of Regulations by reference; and WHEREAS, Section 2.8. 030 of Chapter 2.8 of the Twentynine Palms Municipal Code specifies that the City Council shall adopt a resolution designating positions, the holders of which are required to file statements of economic interests, and the disclosure categories applicable to each position; and

Page 15 of 73 ends

WHEREAS, the City Council adopted Resolution No. 10- 45 in 2010, designating positions and the applicable disclosure categories; and WHEREAS, it is necessary to update the list of designated positions.

NOW, THEREFORE, the City Council of the City of Twentynine Palms does hereby resolve as follows:

SECTION 1. The above recitals are true and correct and incorporated herein.

SECTION 2. Resolution No. 10- 45 is hereby repealed and superseded by this Resolution No. 23-3.

SECTION 3. The City Council finds and determines that, pursuant to Section 2.8. 030 of the Twentynine Palms Municipal Code, the persons holding the designated positions set forth in Appendix A of this Resolution No. 23-3 make or participate in the making of decisions which may foreseeably have a material effect on their financial interests and therefore must disclose such interested in accordance with the disclosure categories established in Appendix B of this Resolution No. 23-3.

SECTION 4. Positions no longer requiring disclosure under the Code or are otherwise eliminated by the City are deleted as shown via strikethrough in Appendix A.

SECTION 5. Consultants and new positions are included in the list of designated positions in Appendix A via underline and italics and shall make disclosures pursuant to the broadest disclosure category in the Code, subject to the following limitation:

The City Manager or their designee may determine in writing that a particular consultant or new position, although a " designated position," is hired to perform a range of duties that is limited in scope and thus is not required to fully comply with the disclosure requirements in this section. Such written determination shall include a description of the consultant' s or new position' s duties
and, based upon that description, a statement of the extent of disclosure requirements. The City Manager or their designee' s determination is a public record and shall be retained for public inspection in the same manner and location as this conflict of interest code. (Gov. Code Section 81008.)
SECTION 6. Appendix A of this Resolution No. 23-3 shall be the Appendix referred to in subdivision ( b)( 2) of Section 18730 of Title 2 of the California Code of Regulations.

SECTION 7. Nothing in this Resolution supersedes the independent applicability of Government Code Section 87200.

SECTION 8. This Resolution No. 23-3 shall go into effect when Ordinance No. 307 goes into effect.

Page 16 of 73 ends

PASSED, APPROVED, and ADOPTED on the 12th day of September 2023.

Me" 1-‘'
McArthur W rght, Mayor
Cr 5 '' scas CMC, City Clerk
I, do hereby certify that the foregoing Resolution No. 23-3 was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on 12 day of September 2023, by the following vote:

AYES: COUNCILMEMBER: BILDERAIN, KLINK, MINTZ, SCOTT, WRIGHT NOES: COUNCILMEMBER:

ABSENT: COUNCILMEMBER:

ABSTAIN: COUNCILMEMBER:

Cindy lescas CMC, City Clerk

Page 17 of 73 ends

Appendix A: Designated Positions
Disclosure Categories
Affordable Housing/ Homeless Commission 1
Animal Control Supervisor 1
Assistant City Attorney 1
Assistant City Manager 1
Building and Safety Director 6
City Attorney 1
City Clerk (appointed) 1
City Council 1
City Engineer 1
City Manager 1
City Treasurer/ Finance Director
Community Development Director 1
r' r # Dir n#r # h Red elnnmeflt g
1 e of
1 Human Resources Manager 8
IT Director 23
Mayor 1
Planning Commission
1 Public Arts Advisory Committee 1
Public Works Superintendent 1
Recreation Division Manager 23
Senior Building Inspector
6 Tourism Business Improvement District 1

Page 18 of 73 ends

Appendix B: Disclosure Categories
Required filers must review Form 700 Schedules and complete forms as mandated by the specific Disclosure Category designated.

Disclosure Category 1
Persons in this category must disclose all investments and business positions in business entities, sources of income and interests in real property.

Disclosure Category 2
Persons in this category must disclose all investments and business positions in business entities and income from sources which provide services, supplies, materials, machinery or equipment of the type utilized by the City.

Disclosure Category 3
Persons in this category must disclose all investments and business positions in business entities and income from sources which provide services, supplies, materials, machinery or equipment of the type utilized by the designated employee' sdepartment or division.

Disclosure Category 4
Persons in this category must disclose all investments and business positions in business entities and income from sources which provide, supply, manufacture or service computer hardware or software of the type utilized by the City.

Disclosure Category 5
Persons in this category must disclose all investments and business positions in business entities and income from sources which provide services, supplies, materials, machinery or equipment of the type utilized by the City and from sources which provide, supply, manufacture or service computer hardware or software of the type utilized by the City.

Disclosure Category 6
Persons in this category must disclose all investments and business positions in business entities and sources of income, which engage in land development, zoning, construction, sale and/ or change in use of real property, and all interests in real property.

Disclosure Category 7
Persons in this category must disclose all investments and business positions in and income from a) all business entities or individuals engaged in the provision of auditing and accounting services, b) financial institutions including, but not limited to, banks, savings and loan associations, and credit unions, and c) entities or persons who have filed a claim, or have a claim pending against the City.

Disclosure Category 8

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Persons in this category must disclose all investments and business positions in and income from all business entities or individuals engaged in the provision of personnel management services, supplies, materials or equipment.

Disclosure Category 9
Persons in this category must disclose all investments and business positions in and income from all business entities or individuals engaged in waste management activities, recycling, and environmental related businesses
Consultants shall be included in the list of designated employees and shall disclose pursuant to the broadest disclosure category in the Code subject to the following limitation:

The City Manager may determine in writing that a particular consultant, although a " designated position," is hired to perform a range of duties that is limited in scope and thus is described in this section. Such written determination shall include a description of the consultant' sduties and based upon that description, a statement of the extent of the disclosure requirements. The City Manager' s determination is a public record and shall be retained for public inspection in the same manner and location as this conflict of interest code.

Page 20 of 73 ends

2023
Appendix A: Designated Positions
Positions Disclosure Categories
Affordable Housing/Homeless Commission 1
Animal Control Supervisor 1
Assistant City Attorney 1
Assistant City Manager 1
Building and Safety Director 6
City Attorney 1
City Clerk (appointed) 1
City Council 1
City Engineer 1
City Manager 1
City Treasurer/Finance Director 1
Community Development Director 1
Executive Director of the Redevelopment Agency 1
General Counsel of the Redevelopment Agency 1
Human Resources Manager 8
IT Director 2, 3
Mayor 1
Planning Commission 1
Police Chief 1
Public Arts Advisory Committee 1
Public Works Superintendent 1
Recreation Division Manager 2, 3
Senior Building Inspector 6
Tourism Business Improvement District 1

Page 21 of 73 ends

CITY OF TWENTYNINE PALMS

CITY COUNCIL
RESOLUTION NO. 24- ___

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF

TWENTYNINE PALMS, CALIFORNIA, AMENDING THE LIST

OF DESIGNATED POSITIONS FOR FILING STATEMENTS OF

ECONOMIC INTEREST AND AMENDING THE APPLICABLE

DISCLOSURE CATEGORIES TO REQUIREMENTS OF THE

STATE OF CALIFORNIA FAIR POLITICAL PRACTICES

COMMISSION
WHEREAS, California’s Political Reform Act (the Act) of 1974 imposed strict conflict of interest laws which prohibit a public official at any level of local government in making, participating in making, or in any way attempting to use their official position to influence a governmental decision in which they have a financial interest; and WHEREAS, in order to more effectively enforce these laws, the Act mandates that individuals holding certain positions in a local government agency must report and disclose their outside financial interests as described in the Act; and WHEREAS, the financial interests must be disclosed on a uniform Statement of Economic Interests form (Form 700) created and routinely updated by the California Fair Political Practices Commission (FPPC); and
WHEREAS, the Act (Government Code Section 87300 et seq.) requires each local government agency to promulgate and adopt a Conflict of Interest Code (Code); and WHEREAS, it is required that a local government agency’s Code reflects the current structure of the local government agency, identifies all current public officials who must disclose their financial interests, provides the ability to identify potential public officials and consultants who may have disclosure obligations once assuming office or starting service; and WHEREAS, to ensure accuracy of the Code, each local government agency is required to review its Code in even~numbered years (biennial review) and periodically submit the Code for updates through adoption of amendments; and
WHEREAS, Section 18730 of Division 6, of Title 2 of the California Code of Regulations contains the terms of a standard conflict of interest code, which must be incorporated by reference in a local government agency’s code, and which may be amended by the FPPC to conform to amendments in the Political Reform Act; and
WHEREAS, the City of Twentynine Palms is a government agency that has promulgated and adopted a Conflict of Interest Code as required by the Act and has included Section 18730 of Division 6, of Title 2 of the California Code of Regulations by reference; and WHEREAS, Section 2.28.030 of Chapter 2.28 of the Twentynine Palms Municipal Code specifies that the City Council shall adopt a resolution designating positions, the holders of which are required to file statements of economic interests, and the disclosure categories applicable to each position; and

Page 22 of 73 ends

WHEREAS, the City Council adopted Resolution No. 23-23 in 2023, designating positions and the applicable disclosure categories; and WHEREAS, it is necessary to update the list of designated positions.

NOW, THEREFORE, the City Council of the City of Twentynine Palms does hereby resolve as follows:

SECTION 1. The above recitals are true and correct and incorporated herein.

SECTION 2. Resolution No. 23-23 is hereby repealed and superseded by this Resolution No. 24-__.

SECTION 3. The City Council finds and determines that, pursuant to Section 2.28.030 of the Twentynine Palms Municipal Code, the persons holding the designated positions set forth in Appendix A of this Resolution No. 24-__ make or participate in the making of decisions which may foreseeably have a material effect on their financial interests and therefore must disclose such interested in accordance with the disclosure categories established in Appendix B of this Resolution No. 24-___.

SECTION 4. Consultants and Revised/New positions are included in the list of designated positions in Appendix A via underline and italics and shall make disclosures pursuant to the broadest disclosure category in the Code, subject to the following limitation:

The City Manager or their designee may determine in writing that a particular consultant or new position, although a “designated position,” is hired to perform a range of duties that is limited in scope and thus is not required to fully comply with the disclosure requirements in this section. Such written determination shall include a description of the consultant’s or new position’s duties and, based upon that description, a statement of the extent of disclosure requirements. The City Manager or their designee’s determination is a public record and shall be retained for public inspection in the same manner and location as this conflict of interest code. (Gov. Code Section 81008.)
SECTION 5. Appendix A of this Resolution No. 24-___ shall be the Appendix referred to in subdivision (b)(2) of Section 18730 of Title 2 of the California Code of Regulations.

SECTION 6. Nothing in this Resolution supersedes the independent applicability of Government Code Section 87200.

Page 23 of 73 ends

PASSED, APPROVED, and ADOPTED on the 24th day of September 2024. _________________________________
Steven Bilderain, Mayor
ATTEST:
______________________________
Cindy Villescas CMC, City Clerk
I, do hereby certify that the foregoing Resolution No. 24-____ was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on 24th day of September 2024, by the following vote:

AYES: COUNCILMEMBER:

NOES: COUNCILMEMBER:

ABSENT: COUNCILMEMBER:

ABSTAIN: COUNCILMEMBER:
_____________________________
Cindy Villescas CMC, City Clerk

Page 24 of 73 ends

Appendix A:
2024 Designated Positions
Positions Disclosure
Categories
Animal Control Manager 1
Assistant City Attorney 1
Assistant City Manager 1
City Clerk (appointed) 1
Community Development Director 1
Community Services Director 2,3
Human Resource Manager 8
IT Director 2,3
Public Works Superintendent 1
TBID Marketing Director 1
Other Filers:

Building and Safety Director 6
City Engineer 1
Public Arts Advisory Committee 1
Senior Building Inspector 6
Tourism Business Improvement District 1
87200 Filers:

City Attorney 1
City Council 1
City Manager 1
Finance Director/Treasurer 1
Planning Commissioner 1
Consultants shall be included in the list of designated employees and shall disclose pursuant to the broadest disclosure category in the Code subject to the following limitation:

Such written determination shall include a description of the consultant’s duties and based upon that description, a statement of the extent of the disclosure requirements. The City Manager’s determination is a public record and shall be retained for public inspection in the same manner and location as the conflict of interest code.

Page 25 of 73 ends

Appendix B: Disclosure Categories
Required filers must review Form 700 Schedules and complete forms as mandated by the specific Disclosure Category designated.

Disclosure Category 1
Persons in this category must disclose all investments and business positions in business entities, sources of income and interests in real property.

Disclosure Category 6
Persons in this category must disclose all investments and business positions in business entities and sources of income, which engage in land development, zoning, construction, sale and/or change in use of real property, and all interests in real property.

Page 26 of 73 ends

Disclosure Category 8
Persons in this category must disclose all investments and business positions in and income from all business entities or individuals engaged in the provision of personnel management services, supplies, materials or equipment.

Disclosure Category 9
Persons in this category must disclose all investments and business positions in and income from all business entities or individuals engaged in waste management activities, recycling, and environmental related businesses
* Consultants shall be included in the list of designated employees and shall disclose pursuant to the broadest disclosure category in the Code subject to the following limitation:

The City Manager may determine in writing that a particular consultant, although a “designated position,” is hired to perform a range of duties that is limited in scope and thus is described in this section. Such written determination shall include a description of the consultant's duties and based upon that description, a statement of the extent of the disclosure requirements. The City Manager's determination is a public record and shall be retained for public inspection in the same manner and location as this conflict of interest code.

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APPENDIX

CITY OF TWENTYNINE PALMS
CONFLICT OF INTEREST CODE 2024
The Political Reform Act (Gov. Code § 81000, et seq) requires state and local government agencies to adopt conflict of interest codes. The Fair Political Practices Commission has adopted a regulation (2Cal. Code of Regs. § 18730), which contains the terms of a standard conflict of interest code, which can be incorporated by reference in an agency’s code. After public notice and hearing it may be amended by the Fair Political Practices Commission to conform to amendments in the Political Reform Act.

Therefore, the terms of 2 California Code of Regulations Section 18730 and any amendments to it duly adopted by the Fair Political Practices Commission are hereby incorporated by reference. This incorporation page, regulation and the attached Appendix designating positions and establishing disclosure categories shall constitute the Conflict of Interest Code of the City of Twentynine Palms.

All officials and designated positions required to submit a Statement of Economic Interest shall file their statements with the City Clerk as the City’s Filing Officer. The City Clerk shall make and retain a copy of all statements filed by public officials, including City Councilmembers, City Manager, Finance Director/City Treasurer, Planning Commission and any other public official who manages public investments (California Government Code § 87200), and forward the originals of such statements to the California Secretary of State. The City Clerk shall retain the originals of the statements filed by all other officials and designated positions and make all statements available for public inspection and reproduction during regular business hours (California Government Code § 81008).

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STAFF REPORT
TO: City Council
FROM: Director of Marketing
FOR MEETING: Sep 24 2024
SUBJECT: Tourism Business Improvement District (TBID).

RECOMMENDATION:

The City Council hold a Public Hearing to adopt Resolution No. 24-___ confirming the levy of assessments.

ORDER OF PROCEDURE:

Request Staff Report (Marketing Director Presenting)
Council Questions of Staff
Open Public Hearing
Request Public Comment
Close Public Hearing
Council Discussion
Motion/Second
Discussion of Motion
Call the Question
ATTACHMENTS:
• Resolution No. 24-20
Confirming Intent
• Visit 29 Palms FY 23-24
Annual Report
• Visit 29 Palms FY 24-25
Marketing Plan & Budget
• TBID Stakeholder Notice of
Public Hearing Letter
• City of Twentynine Palms
Notice of Public Hearing
• Resolution No. 24-__
Confirming TBID Levy
BACKGROUND:

The Parking and Business Improvement Area Law of 1989 (Section 36500 et. seq., of the California Streets and Highways Code) authorizes cities to establish business improvement areas for the purposes of promoting tourism.

In accordance with the Parking and Business Improvement Area Law of 1989, City Staff established the Twentynine Palms Tourism Business Improvement District (TBID) to levy and collect assessments from all hotels, motels, and vacation home rentals, and any other business providing transient occupancies and subject to the

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City's Transient Occupancy Tax (TOT), within the boundaries of the City, to raise funds to promote tourism within the City.

The TBID is managed by an Advisory Board, which was appointed by City Council. The Advisory Board is required to submit an annual report to the City Council, along with a tourism marketing plan and budget to outline the efforts to be undertaken by the TBID for the ensuing fiscal year. Activities funded by the levy of assessments generally include marketing programs to promote Twentynine Palms as an overnight tourism destination, including marketing, advertising, public relations and other related activities as determined by the Advisory Board.

The City Manager is authorized to make expenditures that are consistent with the annual budget approved by the Advisory Board and City Council.

The assessment is proposed to be levied on all existing and future hotel businesses within the City at a rate of

1.5% per occupied room night rate. The "room night rate" is calculated as the base room rate charged to the occupant prior to the application of the City's Transient Occupancy Tax (TOT). Note, the assessment will only apply to transient occupancies that are already subject to Transient Occupancy Tax and will be in addition to the City's TOT. For instance, a hotel room with a base room rate of $100 (not including any other taxes or fees), the TBID assessment would be 1.5% or $1.50, and the TOT would be an additional 9% or $9.00, so the total room rate with TBID assessment and TOT would be $110.50 plus any other applicable taxes and fees.

The TBID is anticipated to collect $375,000 in its 2024-25 Fiscal Year. Staff will spend funds raised as directed by the Advisory Board to promote tourism to Twentynine Palms as well as operating the City of Twentynine Palms Visitors' Center. Any funds remaining at the end of any term would be used in subsequent years, subject to the requirements of the attached TBID Ordinance No. 278 which was adopted by City Council on May 23, 2017.

This meeting was posted as a Public Hearing in the Desert Trail on September 11, 2024, and the letter (attached) to the affected businesses on September 13, 2024.

ENVIRONMENTAL:

Not applicable.

ALTERNATIVES:

The City Council could choose not to support the continuation of the TBID assessment collection.

FISCAL IMPACT:

The proposed TBID assessment of 1.5% on short-term stays is anticipated to be $375,000 in the TBID's 2024-25 Fiscal Year.

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VHR22-189 71633 CACTUS DR
VHR22-190 72847 DESERT TRL
VHR22-191 73952 GORGONIO DR
VHR22-192 7050 INDIAN COVE RD
VHR22-193 72194 SUNNYSLOPE DR
VHR22-194 6692 VALLEY VIEW
VHR22-195 68467 SULLIVAN RD
VHR22-198 6980 INDIAN COVE RD
VHR22-202 74855 SERRANO DR
VHR22-205 5665 ABRON IA A VE
VHR22-206 73605 SUNNYSLOPE DR
VHR22-207 6679 STARDUNE AVE
VHR22-210 7 47 68 SUNSET DR
VHR22-212 6855 ARABY Unit 1 A VE
VHR22-213 6355 MOJAVE AVE
VHR22-216 5810 HALSEY DR
VHR22-217 7 606 SALADIN AVE
VHR22-218 6568 QUAIL SPRINGS A VE
VHR22-220 6211 SUNRISE RD
VHR22-221 68965 OLD DALE RD
VHR22-222 787 6 ROBIN RD
VHR22-223 73317 OLD DALE RD
VHR22-224 73349 OLD DALE RD
VHR22-225 73317 OLD DALE ADU RD
VHR22-227 6424 MONTE VISTA DR
VHR22-228 70231 JUANITA DR
VHR22-229 4671 MESQUITE SPRINGS RD
VHR22-230 6251 CAHUILLA AVE
VHR22-231 6668 MANZA NIT A AVE
VHR22-233 72659 ASPEN RD
VHR22-234 74760 AMBOY RD
VHR22-237 6606 LA LUNA AVE
VHR22-238 67326 WHITMORE RD
VHR22-240 71790 SUNNYSLOPE DR
VHR22-244 6840 PINE SPRING AVE
VHR22-246 6850 ESTRELLA A VE
VHR22-248 68982 Sullivan RD
VHR22-251 6827 VALLEY VIEW AVE
VHR22-252 74745 ALTA LOMA DR
VHR22-253 72065 CACTUS DR
VHR22-257 7390 PERSIA A VE
VHR22-258 73382 SUNNYVALE DR
VHR22-261 6545 BULLION A VE
VHR22-262 6577 CAHUILLA A VE

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FY 23-24 Annual Report
Presented by the Visit 29 Palms Tourism Business Improvement District September 2024

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Branded as Visit 29 Palms, the Twentynine Palms Tourism Business Improvement District (TBID) was established in 2017 to increase awareness, interest, and positioning of the city as a premier travel destination. Operating under the Parking and Business Improvement Area Law of 1989, the Visit 29 Palms TBID is formed through a public-private partnership between the City of Twentynine Palms and the lodging operators and owners within the district, and is funded by the revenue generated by a 1.5% self-assessed TBID assessment levied across lodging properties within the district, excluding those on the Marine Base.

This annual report highlights the key accomplishments and marketing activities of Visit 29 Palms over the past year, showcasing our efforts to promote Twentynine Palms as a premier travel destination.

We thank outgoing Vice Chair Nalini “Ash” Maharaj and
Boardmember Patricia Knight for their leadership, dedication, and tremendous contributions to the Tourism Business
Improvement District during their years of hard work while serving on the Advisory Board, and welcome new
Boardmembers Ashton Ramsey and Ben Uyeda.

Visit 29 Palms Annual Report: FY 23-24 1
FY23-24 ANNUAL REPORT

RAKESH MEHTA
Chair

HEIDI GRUNT
Vice Chair

MARIA MADRID
Boardmember

ASHTON RAMSEY
Boardmember

BEN UYEDA
Boardmember
TBID

ADVISORY BOARD

BREANNE DUSASTRE
Director of Marketing

TBID STAFF

VISITOR CENTER STAFF

MARISSA KOZMA

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Visit 29 Palms Annual Report: FY 23-24 2
Inspiring Visitors, Empowering Businesses
VISIT29.ORG
102,701
Unique Site Visitors
+16% vs. LY
247,000
Pageviews
+21% vs. LY

2.4 Pageviews by Session
+26% vs. LY
01:53
Avg. Session Duration
+25% vs. LY
10,359
Outbound Lodging Link Clicks
+14% vs. LY
54%
Bounce Rate
-22% vs. LY
In December 2023, Visit 29 Palms launched a fully redesigned website, Visit29.org, proudly developed in partnership with Simpleview Inc., the leading experts in destination marketing websites. The beautiful new site features an updated digital brand style, enhanced visual storytelling, streamlined navigation, improved mobile engagement, and new tools for lead generation. Tourism destination websites play a crucial role in the travel consumer's journey, serving as both an inspirational resource and a practical tool for trip planning. With its intuitive design and engaging content, the new Visit29.org makes planning your next adventure to Twentynine Palms easier and more inspiring than ever, helping visitors discover all the unique experiences our vibrant community has to offer.

The redesigned Visit29.org not only enhances the travel consumer experience by showcasing the unique attractions and experiences that Twentynine Palms has to offer, but it also empowers our local business owners with interactive tools to manage and optimize their business listings and events. Through the integration of a user-friendly Extranet, businesses can easily update and refine their presence on the site. Additionally, the new self-serve event submission tool enables organizations and individuals to add their upcoming events to our online calendar, maximizing exposure and engagement.

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DIGITAL MARKETING
Visit 29 Palms Annual Report: FY 23-24 3
Search Engine Marketing & Digital Display
Social Media
Email Marketing
Through targeted paid search and digital display campaigns, we effectively reached potential visitors searching for desert getaways, stargazing, and national park experiences. These campaigns drive significant traffic to our website, generating increased brand awareness, helping us remain competitive in California’s highly dynamic tourism landscape.

Our social media efforts focused on amplifying Twentynine Palms’ brand across platforms, using a mix of engaging visuals, local stories, and event promotions. While growth was modest, we were able to foster deeper engagement with both visitors and the local community, laying a foundation for future improvements.

Our email marketing campaigns remained focused on
delivering inspirational and engaging content to subscribers, showcasing seasonal experiences, upcoming events,
destination news, and travel itineraries. By maintaining strong open and click-through rates, we effectively drove traffic to our website, fostering deeper engagement with Twentynine Palms’ unique offerings and experiences.
31K

2.8%
$0.38
4%
Click Through Rate
44%
Open Rate
286K

6.8K

1.2K
Cost Per Click
Click Through Rate
Clicks
Content Interactions
Organic Reach
New Followers
21%
Grow in
Subscribers

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PAID & EARNED PRINT MEDIA
Visit 29 Palms Annual Report: FY 23-24 4
200K Circulation
Mailed + Monitored
This year, Visit 29 Palms saw strong print media success with paid features in National Geographic Traveller's UK magazine and Palm Springs Life Desert Guide, along with earned coverage in AAA's Westways and Visit California’s Road Trips magazine, making it our strongest year yet in print media exposure.

INTERNATIONAL AIRPORTS
105K Circulation
Annual Publication
National Geographic Traveller Palm Springs Life Desert Guide Earned Print Media
1M Circulation
Visit California
Road Trips AAA’s Westways
Paid Print Media
5M Circulation
Our strategic presence in key regional airports—Palm Springs International, Ontario International, San Bernardino, and CBX—targets frequent travelers and promotes the destination to both domestic and international audiences. With year-round advertising at Palm Springs and co-op placements at Ontario through Discover Inland Empire, our ads capture the attention of millions, enhancing brand awareness and keeping Twentynine Palms top of mind for frequent travelers as these airports experience record-breaking passenger growth.

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EARNED DIGITAL MEDIA
Visit 29 Palms Annual Report: FY 23-24 5
Over the last year, Twentynine Palms has gained increased earned media attention, reflecting a positive shift in narrative and growing recognition of our unique destination. Many recent features highlight Twentynine Palms as an exciting alternative to Joshua Tree and Palm Springs, with a special focus on our vibrant art and restaurant scenes, unparalleled stargazing opportunities, and our positioning as the gateway to Joshua Tree National Park.

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Visit California Outlook Forum | March 2024
Visit 29 Palms staff attended the 2024 California Outlook Forum, the leading in-state industry event hosted by Visit California for professionals in travel and tourism. This event offered valuable networking opportunities and insights into the evolving tourism landscape, helping Twentynine Palms position itself for future growth in the competitive tourism market.

Visit 29 Palms Annual Report: FY 23-24 6

TRAVEL TRADE EVENTS
Visit California Deserts
Dedicated Booth Space | IPW 2024
U.S. Travel Association’s IPW | May 2024
As the chosen desert region partner at IPW 2024, Visit 29 Palms staff participated in targeted one-on-one meetings with top global tour operators at the U.S. Travel Association's premier inbound travel trade show. These meetings were instrumental in promoting Twentynine Palms as a key destination, strengthening international relationships, and expanding the city's global reach.

Inland Empire Regional Tourism Summit | April 2024
Visit 29 Palms continued its leadership in the regional tourism market by sponsoring the 2024 Inland Empire Regional Tourism Summit, organized by Discover Inland Empire. This event reinforced the city’s leadership in regional tourism, provided excellent networking opportunities, and included a panel opportunity to share the city’s success stories, highlighting its growth and innovative strategies.

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FAM TOURS & CO-OPS
Visit 29 Palms Annual Report: FY 23-24 7
“Adventure On Tap”
Post-IPW FAM Tour
Discover Inland Empire Mexico FAM | December 2024
In partnership with Discover Inland Empire, we hosted a FAM Tour for top travel agents and buyers from Mexico. This visit allowed participants to experience Twentynine Palms' warm hospitality, unique attractions, and the natural beauty of Joshua Tree National Park, enhancing their ability to promote the destination.

Visit California Post-IPW FAM | May 2024
Following the U.S. Travel Association’s IPW in May, Visit California organized several FAM Tours and itineraries to showcase diverse experiences across the state. Thanks to our partnership with Discover Inland Empire, Twentynine Palms was included in the "Adventure On Tap" itinerary with a lunch stop, opening up the opportunity for a group of travel media experience the unique charm of Twentynine Palms, further promoting the city as a must-visit destination in California.

Upcoming FAM Tours & Co-Op:

Visit California LA Media Reception | October 2024
Visit 29 Palms is excited to participate in Visit California’s exclusive Media Reception in Los Angeles this October which will provide a powerful platform to network and pitch stories to top-tier travel and lifestyle media professionals based in the LA market, along with select regional and drive-market media.

Brand USA MegaFAM | September 2024
Thanks to Visit 29 Palms’ partnership with the Visit California UK office, we will have the opportunity to host a 10-member FAM group, featuring top travel agents from leading UK airlines such as British Airways and Aer Lingus. This tour promotes the twice-daily direct British Airways route to San Diego and highlights the scenic road trip between California and Arizona.

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In January 2024, Visit 29 Palms launched a new Sponsorship and Event Grant Program, aimed to drive community engagement, foster industry collaboration, and attract overnight visitors to Twentynine Palms. This initiative represents a significant investment in our community's cultural and economic vitality, demonstrating our commitment to supporting local events and enriching the visitor experience.

The program was developed with extensive community input, with a community-led subcommittee working closely with TBID Advisory Board members and staff to craft comprehensive program guidelines. A Review Committee, comprised of community members, business owners, and TBID subcommittee members was formed to evaluate and score event grant applications, ensuring that funded events would support the growth of Twentynine Palms as a premier destination.

Following two application rounds, held in February and April, the Visit 29 Palms TBID’s Advisory Board awarded 12 event grants and 16 sponsorships, supporting a total of 28 events between March and December. The investment in this program has supported a diverse array of events and programming, including film festivals, book festivals, music festivals, half marathons, art tours, and comedy events. By fostering a variety of cultural and recreational activities, the program aims to cultivate a culture of self-sustainability among event organizers, empowering them to develop financially viable events that will continue to thrive independently in the future. Through this strategic investment, Visit 29 Palms is not only working to boost tourism but also enriching the local community and enhancing Twentynine Palms’ reputation as a vibrant and dynamic destination.

SPONSORSHIP & EVENT GRANT PROGRAM
Visit 29 Palms Annual Report: FY 23-24 8
Photo Credits: Julie Laflamme

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EVENTS SUPPORTED BY GRANT FUNDING
Visit 29 Palms Annual Report: FY 23-24 9

CONJURING CATHY ALLEN

DESERT RAT CONVENTION
MAY 4, 2024
Old Schoolhouse Museum
MAY 9 - JUNE 2, 2024
Cathy Allen Studio

SAND TO SKY SERIES
MAY 24-26, 2024

D E S E R T R A D E
MAY 30 - JUNE 2, 2024

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EVENTS SUPPORTED BY GRANT FUNDING
Visit 29 Palms Annual Report: FY 23-24 10
TO 29 AND BEYOND
FREEDOM DAZE 29
MAY 4, 2024
Freedom Plaza
MAY 9 - JUNE 2, 2024
Outpost 29

EVENTS SUPPORTED

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Post-Event Reporting Insights from Grant Recipients
Based on 175 survey responses, representing approx. 15% of total attendees across the five events supported by grants (Conjuring Cathy Allen, Desert Rat Convention, Sand to Sky Series, To 29 and Beyond, Freedom Daze 29) these events collectively benefited the local economy through expenditures in lodging, dining, retail, and other services.

Event Attendance and Engagement
Combined, these events attracted over 1,200 attendees, with a portion reported as coming from outside the region, including from Los Angeles, San Diego, San Francisco. Local residents also participated, often bringing visiting friends and family. Events ranged from intimate gatherings to larger, multi-day experiences, with daily attendance figures ranging from 125 to 340.

Leveraging Post-Event Insights for Future Funding Decisions Utilizing post-event data and insights allows us to refine our funding strategies to maximize impact. By analyzing attendee demographics, spending patterns, and engagement levels, we can prioritize funding for events that demonstrate the potential to increase overnight visitation and boost visitor spending. As the program matures, these data-driven decisions will help enhance its effectiveness and sustainability.

Visit 29 Palms Annual Report: FY 23-24 11
Photo Credit: Julie Laflamme

ASSESSING PROGRAM RESULTS
$14,250
Spent on Overnight
Accommodations
$40,475
Spent at Restaurants,
Retail Shops, Other Services
$54,725
In Total Event
Attendee Spending
$312
Avg. Spend
Per Surveyed Event Attendee
Survey Insights
Based on 175 event attendee
post-event survey responses

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UPCOMING EVENTS
Visit 29 Palms Annual Report: FY 23-24 12
29 PALMS

VACATION RACES
JT 1/2 MARATHON
29 QUEER

FILM FESTIVAL
SEPT 20-22, 2024
JT Lake & RV Campground
Freedom Plaza
NOV 2, 2024 NOV 8-9, 2024
29 PALMS ROCK RUMBLE ROYALE
Freedom Plaza & Joshua Tree NP
DEC 6-8, 2024

CLIMB SMART
Freedom Plaza & Joshua Tree NP
Freedom Plaza
DEC 13-14, 2024
Supported by Visit 29 Palms Event Grant Funding:

Supported by Visit 29 Palms Event Sponsorship Funding:

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CITY OF 29 PALMS VISITOR CENTER
5,084
Year-to-Date Visitors
Over the course of the year, the City's Visitor Center has engaged over 5,000 travelers from 45 U.S. states and 27 countries, showcasing the broad appeal of Twentynine Palms and California’s Mojave desert region. Our staff directly connects visitors with local businesses, events, and attractions, enhancing their experience, and inspiring repeat visits and longer future lengths of stay, boosting the local economy and community vibrancy.
26% Increase vs Previous Year
34% California +2%
17% Western U.S. +1%
14% Canada +2%

12.6% Midwestern U.S. +8%
10% Europe -2%

6.5% Northeastern U.S. +.5%
where our visitors come from
% comparison vs previous year
Visit 29 Palms Annual Report: FY 23-24 13
PAAC Art in public places exhibits
The City’s Visitor Center continues to work in partnership with the Public Arts Advisory Committee (PAAC), providing gallery space for the quarterly Art in Public Places exhibits, showcasing the creativity and talent within our community and enhancing the cultural experience for visitors.

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Q1 '17Q2 '18Q3 '18Q4 '18Q1 '18Q2 '19Q3 '19Q4 '19Q1 '19Q2 '20Q3 '20Q4 '20Q1 '20Q2 '21 Q3 '21 Q4 '21Q1 '21 Q2 '22Q3 '22Q4 '22Q1 '22Q2 '23Q3 '23Q4 '23Q1 '23Q2 '24Q3 '24 $0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
FY 17-18 FY 18-19 FY 19-20 FY 20-21 FY 21-22 FY 22-23
Visit 29 Palms Annual Report: FY 23-24 14
FY 22-23
Year-to-date collections are $300,686, reflecting a 5% decrease from last year. We anticipate ending the year with a total of approximately $356,000. This decline aligns with broader trends across California’s tourism industry, with similar decreases in both the Inland Empire and Desert regions. Despite these fluctuations, Twentynine Palms is undergoing an exciting transformation.

Our city has entered a new era, marked by a revitalized downtown, new businesses, and a National Park visitor center. These developments, along with our strong lodging infrastructure, position us for continued growth and success in the tourism sector.

As we look ahead, we are dedicated to continuing our efforts with the same passion and enthusiasm that have brought us this far and are committed to building on the momentum we’ve gained, ensuring that Twentynine Palms continues to thrive as a vibrant, welcoming destination.

Our team’s dedication to this work and our love for this community inspire us to keep pushing forward, creating opportunities and unforgettable experiences for visitors. We are excited to embark on the next chapter and continue shaping the future of tourism in Twentynine Palms.

TBID ASSESSMENT COLLECTION
Year-Over-Year TBID Assessment Collection
$300,686
-5% vs LY
YTD Collection

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THANK YOU

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Visit 29 Palms
Tourism Business Improvement District
2024-2025 Tourism Marketing Plan & Budget
Presented by the Tourism Business Improvement District Advisory Board:

Rakesh Mehta, Chair
Heidi Grunt, Vice Chair
Maria Madrid, Boardmember
Ashton Ramsey, Boardmember
Ben Uyeda, Boardmember
Approved by TBID Advisory Board on August 8, 2024

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TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................................. 3 MARKETING STRATEGY................................................................................................. 5 MARKETING PROGRAMS. .......................................................................................... 12 GOALS, METRICS, KPI’S.............................................................................................. 13 CITY OF 29 PALMS VISITOR CENTER .......................................................................... 14 ADMINISTRATION........................................................................................................ 15 BUDGET....................................................................................................................... 16

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EXECUTIVE SUMMARY
Visit 29 Palms Tourism Business Improvement District Overview Branded as Visit 29 Palms, the Twentynine Palms Tourism Business Improvement District (TBID) was established in October 2017 to increase awareness, interest, and positioning of the city as a premier travel destination. Operating under the Parking and Business Improvement Area Law of 1989, the Visit 29 Palms TBID is formed through a public-private partnership between the City of Twentynine Palms and the lodging operators and owners within the district. The TBID executes creative destination marketing programs to drive tourism, funded entirely by the revenue generated by the 1.5% self-assessed TBID assessment levied across lodging properties within the district, excluding those on the Marine Base.

Destination Market Overview
Twentynine Palms is a small rural city in San Bernardino County, located along the southeastern range of California’s Mojave Desert. This charming city, welcoming 800,000+ overnight visitors annually, is home to Joshua Tree National Park Headquarters, the historic Oasis of Mara, and a brand-new park Visitor Center. As the main north entrance to Joshua Tree National Park, Twentynine Palms plays a pivotal role in providing access to this stunning natural wonder, which now attracts over 3 million visitors a year from around the globe.

It is recognized as the official gateway to the newly designated Mojave Trails National Monument and proudly hosts the Twentynine Palms Marine Corps Air Ground Combat Center, established in 1952.

Twentynine Palms has entered a new era, marked by a revitalized downtown, an influx of new businesses, and a new National Park visitor center. The city's strong lodging infrastructure and new developments position it for continued growth and success in the tourism sector, with a vibrant and evolving community ready to welcome visitors to its unique blend of natural beauty, cultural heritage, and modern amenities.

As our destination continues to develop, and through diversifying our attractions and enhancing the visitor experience, and building on our new momentum, we can further establish Twentynine Palms as a premier destination in California's desert region.

Lodging Market Overview
Overall, Twentynine Palms continues to offer the largest diversity of lodging options, making it the premier lodging market in the Morongo Basin.

Hotel Overview
Twentynine Palms continues to lead the hotel market in the Morongo Basin with a substantial inventory of 596 traditional hotel rooms, representing the highest concentration in the region. While exempt from TOT/TBID assessment, when factoring in the 111 rooms from the Inns of the Corps located at the Marine Corps Air Ground Combat Center (MCAGCC), the total rises to 707, further cementing its position as the predominant lodging destination.

In contrast, Yucca Valley provides approx. 295 rooms across its hotels/motels, Joshua Tree offers a more eclectic mix of 116 rooms, and Pioneertown, known for its historic Western charm, has a smaller inventory with 19 rooms. Not only has Twentynine Palms maintained its leading position in this market, but it has also attracted new investments and developments, with Hotel Wren and RESET Hotel expected to open in late 2024 and early 2025. 3

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RV Overview
With the capacity to accommodate over 170 recreational vehicles, the RV resort in Twentynine Palms stands as the largest in the region, offering unparalleled space and amenities for visitors.

Vacation Rental Overview
Despite being outpaced by neighboring communities in the Morongo Basin, Twentynine Palms remains a significant player in the vacation rental market. The region experienced a surge in new inventory during the pandemic, contributing to oversaturation in the market.

Recently, Twentynine Palms has seen a 10% decrease in vacation rental inventory, currently standing at 417 properties. However, the quality and diversity of the offerings remain robust, ensuring that Twentynine Palms continues to attract visitors seeking unique and comfortable accommodations. The market is still undergoing corrections, but Twentynine Palms' strong product offering positions it well for future growth.

SWOT ANALYSIS
Strengths
• Proximity to Joshua Tree National Park, Mojave National Preserve, and Mojave Trails National Monument.
• Diverse lodging options and new hotel developments coming soon, including Hotel Wren, RESET Hotel, and Hilton Home2Suite
• Year-round room demand supported by the Twentynine Palms Marine Corps Air Ground Combat Center
• Freedom Plaza has contributed to a revitalized downtown, driving economic growth and new business investments.

Weakness
• Absence of a clearly defined identity.
• Need for additional signature events to boost tourism during shoulder and offseasons. • Growth in tourist amenities like retail and dining still lags behind neighboring communities.
• Limited public transportation and car rental availability. • The perception of Joshua Tree overshadowing Twentynine Palms.

Opportunities
• Promoting extended stays and encouraging visitors to explore beyond Joshua Tree National Park.
• Utilizing Freedom Plaza for diverse events and conferences. • Leveraging the city’s arts and culture community to attract tourists. • Capitalizing on the popularity of stargazing and dark sky tourism. • Increasing sustainable travel practices and eco-friendly initiatives.

Threats
• Economic uncertainties and inflation impact travel decisions. • Competition from neighboring communities.
4

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• Vulnerability to federal government shutdowns affecting park and base visitation. • Climate change and natural disasters affect access and resources.

MARKETING STRATEGY
Goals & Objectives

1. Enhance Brand Awareness: Elevate the recognition of Twentynine Palms as a unique travel destination through targeted marketing campaigns.

2. Increase Visitor Engagement: Develop engaging content, experiences, and events that captivate potential visitors and encourage them to choose Twentynine Palms for their next trip.

3. Boost Overnight Stays: Implement strategies that drive overnight room demand and longer lengths of stay, benefiting local lodging properties and the broader economy.

4. Strengthen Partnerships: Foster collaborative relationships with stakeholders, local businesses, and regional tourism partners to amplify our reach and impact.

Branding and Positioning
Twentynine Palms offers visitors a uniquely rural desert experience with incredible opportunities to explore the vast and beautiful Mojave Desert wilderness with its world-class hiking trails and rock-climbing routes, incredibly dark, star-studded night skies, and a rich arts and culture community which attracts and inspires artists, musicians, and creatives from around the world.

Branding and positioning of Twentynine Palms must support the multi-faceted appeal of the destination - an oasis where one can explore and unwind, steeped in rich history, culture, and natural beauty, offering unique experiences for adventure seekers, history enthusiasts, wellness pursuers, and culinary explorers alike.

Brand Identity
Twentynine Palms is the vibrant heart of the Morongo Basin, where the spirit of adventure, creativity, and timeless beauty come together. It is a place of infinite possibilities, rich history, and boundless open spaces, redefining itself as a premier destination for art, exploration, business, and tourism.

Brand Narratives
Art and Cultural Renaissance Hub:
• Positioning: Twentynine Palms is the birthplace of public art in the high desert and the burgeoning epicenter for artists, musicians, and creatives. The city is redefining the High Desert experience, offering a vibrant and dynamic atmosphere where art and culture thrive.
• Elements: Promote local galleries, public art installations, and cultural festivals. • Showcase the contributions of local artists, musicians, and businesses to the city's 5

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creative landscape.
• Activities: Support artist residency programs, open studio tours, and collaborative art projects. Highlight local art, music, and entrepreneurial endeavors that enhance the city's cultural fabric.

Gateway to Joshua Tree National Park:
• Positioning: The original and most authentic gateway to Joshua Tree National Park and new Visitor Center in Freedom Plaza.
• Elements: Highlight proximity to Joshua Tree National Park, unique park features by the north entrance, and exclusive experiences.
• Activities: Develop park-centric itineraries and promote ranger-led tours and eco-tourism initiatives.

Exploration, Adventure, and Infinity:
• Positioning: Twentynine Palms is the ultimate starting point for epic desert adventures, where the vast desert meets endless possibilities. It’s a place that embodies the "Edge of Infinity" and the "Backyard of 100 Miles of Nothing," showcasing the untouched beauty and boundless opportunities of the high desert.
• Elements: Highlight stargazing, wide-open spaces, and thrilling desert adventures. Emphasize the city’s unique landscape and its potential for exploration.
• Activities: Promote hiking, rock climbing, and off-roading experiences. Organize stargazing events, desert marathons, and off-road adventures that draw on the area's natural allure.

Oasis of the High Desert:
• Positioning: A serene retreat with lush landscapes and tranquil settings. • Elements: Promote wellness retreats, spa services, and desert gardens. • Activities: Host wellness weekends, yoga retreats, and nature walks.

Historical Significance:
• Emphasize Twentynine Palms' rich history as the original gateway to Joshua Tree National Park and its military heritage.
• Celebrate the city's past while highlighting its transformation into a modern, exciting destination.

Destination Pillars
Branding and advertising programs developed to build awareness and create interest in traveling to Twentynine Palms will continue to support the multi-faceted appeal of the city and are to be centered and themed around the destination’s five pillars:

1. Outdoor Recreation

2. Health and Wellness

3. Arts, Culture, History

4. Stargazing and Astronomy

5. Culinary
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Target Markets & Audiences
To sustain and grow tourism in Twentynine Palms, our strategy will focus on targeting four distinct audience groups through tailored marketing efforts. By understanding the unique motivations, interests, and booking behaviors of each group, we can craft compelling campaigns that resonate with their specific needs. From adventure seekers and national park lovers to seasonal sun chasers and international visitors, we offer diverse experiences that highlight the natural beauty, cultural richness, and recreational opportunities of our region.

By participating in travel trade events, hosting familiarization tours, and leveraging digital marketing, we aim to increase visitor engagement and drive sustained growth.

Our collaborative efforts with regional partners and targeted outreach through social media, content marketing, and influencer partnerships will position Twentynine Palms as a premier destination for both domestic and international travelers.

Target Audience Group #1
Hipsters / Thrill Seekers / Flashpackers / Outdoor Enthusiasts / Off-the-Grid Travelers Demographics
• Age Range: 25-45
• Primary Markets: Los Angeles, San Diego, San Fransico, plus nearby metro centers • Group Composition: Couples, groups of friends, families with children • Income Level: Middle to upper-middle income
• Occupation: Young professionals, creative industry workers Psychographics
• Lifestyle: Busy urbanites seeking quick escapes, adventure enthusiasts, social media savvy.
• Interests: Outdoor activities, trendy events, dining, local culture. • Values: New experiences, quality time with loved ones, convenience.

Behavioral Characteristics
• Travel Motivation: Impulse getaways, need for a change of scenery, desire to explore the outdoors.
• Booking Habits: Last-minute bookings, often through mobile apps and travel websites • Activities Sought: Short hikes, scenic drives, Joshua Tree National Park, pop-up events, local dining and shopping.
• Key Attributes: Seek quick, easy-to-plan trips with a focus on experiences and social media-worthy moments.

Branding and Positioning
• Brand Identity: Twentynine Palms as the ultimate adventure hub, an oasis for the modern explorer where thrill meets tranquility.

Marketing Strategies & Programs
• Digital Campaigns: Utilize targeted Google campaigns and social media ads showcasing weekend itineraries, pop-up events, scenic attractions, stunning visuals 7

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of outdoor adventures, and trendy local spots. Share user-generated content from visitors who highlight exciting experiences.
• Influencer Partnerships: Collaborate with travel and lifestyle influencers who can share their weekend getaways to Twentynine Palms. Focus on activities like hiking in Joshua Tree, scenic drives, and local pop-up events.
• Event Marketing: Promote special weekend events such as outdoor concerts, farmers markets, and food festivals. Highlight unique experiences like stargazing events and local art shows.
• Email Marketing: Send out newsletters featuring curated weekend trip ideas and new attractions/businesses to keep the audience engaged. • Airports: These travelers frequently fly for weekend getaways and short vacations.

Airport advertising can capture their attention as they plan their next adventure. • Outdoor Billboards: This group is likely to respond to visual, eye-catching advertisements that highlight quick and exciting getaways. Billboards along major highways and urban centers are a great way to capture their interest.

Target Audience Group #2
National Park Lovers / RVers / Eco-Adventurers / International Visitors Demographics
• Age Range: 25-60
• Primary Markets: Broader U.S., and international markets (Canada, Europe, Asia, Australia, Mexico, Central America)
• Group Composition: Couples, families
• Income Level: Middle to upper-middle income
• Occupation: Varied, including professionals, retirees, students Psychographics
• Lifestyle: Nature enthusiasts, planners, eco-conscious explorers, educational seekers • Interests: National parks, hiking, ecotourism, local cultures, photography • Values: Environmental conservation, supporting local economies, educational travel Behavioral Characteristics
• Travel Motivation: Visiting multiple national parks, seeking educational experiences, enjoying nature and local cultures
• Booking Habits: Planned in advance, often use travel guides, tour operators, and planning resources
• Activities Sought: Visiting popular sights and iconic hiking trails in national parks, exploring local towns, dining at locally owned restaurants, attending educational tours and workshops
• Key Attributes: Value-rich, immersive experiences that allow them to connect with nature and local communities
Branding and Positioning
• Brand Identity: Twentynine Palms as the ultimate national park gateway, a haven for eco-conscious travelers and road trippers.
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Marketing Strategies
• Content Marketing: Create detailed blog posts and guides on the Visit 29 Palms website highlighting road trip itineraries, national park tours, and eco-friendly travel tips. Share stories about the history and unique ecology of the region to attract nature and educational seekers.
• Partnerships: Collaborate with national park visitor centers and travel organizations to feature Twentynine Palms as a must-visit destination. Work with eco-tourism agencies to promote sustainable travel experiences.
• Educational Programs: Promote educational tours, workshops, and talks on local ecology, geology, and history to enhance the visitor experience. Partner with local experts to offer guided tours and hands-on activities.
• Print Advertising: Place ads in national park magazines and travel guides that appeal to this segment. Distribute brochures and informational material at national park visitor centers and eco-tourism events.
• Airports: This audience often includes international travelers and domestic visitors who fly to reach various national parks. Airport ads can highlight Twentynine Palms as a gateway to Joshua Tree and other nearby attractions. • Outdoor Billboards: Road trippers and eco-adventurers are often on the road, making billboards along popular driving routes highly effective. Highlighting proximity to Joshua Tree and unique local experiences can attract this audience. • Travel Trade Events: Participate in state, national, and international travel trade events to network with tour operators, travel agents, and international travel media. • FAM Tours: Host familiarization tours for international travel media, tour operators, and influencers to showcase Twentynine Palms.
• Co-ops with Regional Partners: Leverage cooperative marketing efforts with regional tourism partners to promote Twentynine Palms as part of broader travel itineraries. • Event Marketing: Promote National Park-themed festivals, events, and art exhibits.

Target Audience Group #3:

Creative Retreat Seekers / Artists / Writers / Photographers / Health and Wellness Seekers Demographics
• Age Range: 25-60
• Primary Markets: Los Angeles, San Diego, San Fransico, plus other metro centers with creative hubs and wellness communities
• Group Composition: Solo travelers, small groups, wellness retreat participants • Income Level: Middle to high income
• Occupation: Creative professionals, wellness practitioners Psychographics
• Lifestyle: Professionally driven, wellness-oriented, seeking inspiration and relaxation • Interests: Creative practices, wellness activities, nature exploration • Values: Inspiration, mindfulness, holistic well-being Behavioral Characteristics
• Travel Motivation: Seeking peaceful, inspiring environments, holistic experiences, and creative inspiration
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• Booking Habits: Planned in advance, often coordinated by retreat organizers or through personal planning
• Activities Sought: Creative workshops, wellness practices (yoga, meditation), nature exploration, local cultural activities
• Key Attributes: Looking for peaceful, inspiring environments and holistic experiences Branding and Positioning
• Brand Identity: Twentynine Palms as a serene retreat for creativity and wellness and an inspiring sanctuary for artists and wellness seekers.

Marketing Strategies & Programs
• Content Marketing: Develop blog posts and guides on the Visit 29 Palms website highlighting creative retreats, wellness workshops, and unique accommodations.

Feature stories and testimonials from artists and wellness practitioners who have found inspiration in Twentynine Palms.
• Digital Campaigns: Use targeted digital ads and social media campaigns to reach creative communities and wellness seekers. Highlight peaceful landscapes, unique accommodations, and upcoming creative and wellness events. • Partnerships: Collaborate with creative retreat organizers, wellness centers, and art institutions to promote Twentynine Palms as an ideal retreat destination, and build relationships with local artists and wellness practitioners who offer exclusive workshops and retreats.
• Event Marketing: Host familiarization tours for creative professionals and wellness retreat organizers to showcase Twentynine Palms’ unique offerings. Promote art shows, wellness festivals, mindfulness retreats and creative workshops to attract visitors.

Target Audience #4:

Seasonal Sun Chasers / Snowbirds / Multigen Memory Makers Demographics:
• Age Range: 35-75 (parents and grandparents), 5-18 (children) • Primary Market: Northern and Midwestern U.S., Canada
• Group Composition: Retirees, remote workers, solo travelers, couples, families • Income Level: Middle to upper-middle income
• Occupation: Retired professionals, remote workers, semi-retired individuals Psychographics:
• Lifestyle: Seeking warmth, culture, and relaxation, value family bonding time, flexible travel schedules
• Interests: Nature, cultural events, community activities, wellness • Values: Comfort, community, immersive experiences, quality family time Behavioral Characteristics:
• Travel Motivation: Escaping cold climates, enjoying mild winters, exploring new places, family reunions, and milestone celebrations
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• Booking Habits: Advance planning for longer stays, use of travel deals and extended stay discounts, group discounts and family packages • Activities Sought: National Parks, local cultural events, community activities, local dining and shopping, participating in group tours and booking family-friendly outdoor activities
• Key Attributes: Seeking a home-away-from-home experience, local culture and community, affordable long-term stays, comfort and convenience.

Branding and Positioning:
• Brand Identity: Twentynine Palms as a warm, welcoming escape for families and retirees, offering a perfect blend of relaxation and adventure.

Marketing Strategies:
• Content Marketing: Create blog posts and guides focusing on long-term stay itineraries, highlighting local events, and community activities. Feature stories and testimonials from other winter escapers and multigenerational families who have enjoyed extended stays in Twentynine Palms.
• Digital Campaigns: Use targeted ads via Google and social media platforms to reach potential visitors. Highlight comfort, community, and family-friendly activities available in Twentynine Palms.
• Partnerships: Collaborate with travel agencies to promote Twentynine Palms as a prime destination for seasonal stays. Partner with local businesses to offer exclusive deals and discounts for long-term visitors.
• Event Marketing: Promote local cultural events, community activities, guided tours, and family-friendly festivals to attract visitors. • Airports: Retirees and families often travel by air to escape cold climates and enjoy extended stays in warmer destinations. Airports provide a great opportunity to attract their attention as they plan their seasonal travel.

Event Development
Events play a pivotal role in Twentynine Palms' tourism strategy, catering to a diverse array of visitors across all four target audience groups. Visit 29 Palms will remain committed to supporting its newly established Sponsorship and Event Grant Program in FY24-25, a program designed to foster the development of new and innovative events, increase industry collaboration and community engagement, and attract overnight visitors.

By seeding new events from national park-themed festivals and creative retreats to wellness expos and family-friendly activities, Twentynine Palms creates opportunities for engagement and exploration that resonate with each group's unique interests and preferences and increase visitors’ length of stay. Events not only showcase the city's natural beauty, cultural richness, and recreational offerings but also foster a sense of community and belonging among attendees.

Importantly, while Visit 29 Palms provides initial financial backing to help new events get off the ground, our expectation is that this support serves as a catalyst, enabling these events to grow and become self-sustainable in the future. By doing so, we aim to create a vibrant, enduring event landscape that continually attracts visitors year after year. 11

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MARKETING PROGRAMS
Digital Marketing – Website
Visit29.org has undergone a complete rebuild and redesign to enhance user experience and visual storytelling capabilities. The new site, powered by a dynamic CMS and supported by a robust CRM and extranet, will continue to drive lead generation and improve communication with local business owners who can manage their listings independently.

Digital Marketing – Search Engine Marketing
Monthly paid search campaigns with Google will continue to optimize Visit29.org's visibility in search results, attracting targeted traffic to the website.

Digital Marketing – Display
Seasonal digital display campaigns across the Google Display Network will increase brand awareness and attract new interest from potential visitors browsing millions of websites, news pages, and blogs.

Digital Marketing – Social Media
Utilizing platforms like Instagram, TikTok, Facebook, and YouTube, Visit 29 Palms will engage in experiential storytelling to build awareness, drive lead generation, and foster relationships with both new and returning visitors.

Digital Marketing – Email Marketing
E-newsletter campaigns will deliver inspirational content and travel resources directly to subscribers, leveraging the redesigned Visit29.org to increase lead collection and subscriber base.

Print Advertising
Strategic placements in state-wide and national publications will strengthen Visit 29 Palms' brand recognition and target key audiences effectively.

Media/PR
A dedicated media and public relations strategy will be implemented to generate positive press coverage and build strong relationships with journalists and media outlets. Through press releases, media kits, and targeted outreach, Visit 29 Palms will highlight key events, attractions, and unique stories, aiming to secure feature articles and broadcast segments that enhance the city's profile as a premier travel destination.

Airport & Out-of-Home Media
Continued investment in digital advertising at regional airports will target frequent flyers and travelers, enhancing brand visibility. Opportunities for digital billboards in key locations will also be explored to amplify messaging.
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Bloggers and Influencers
Collaborations with influential bloggers and digital creators will amplify Visit 29 Palms' appeal and drive engagement among leisure travelers, leveraging their influence to showcase the destination's unique offerings.

Partnerships & Co-Ops
Strategic alliances with Visit California, Visit Greater Palm Springs, and Discover Inland Empire will extend Visit 29 Palms' reach into long-haul domestic and international markets through cooperative marketing efforts and joint promotional campaigns.

FAM Tours
Organizing familiarization tours for travel media, tour operators, and event organizers will showcase Twentynine Palms' attractions firsthand, fostering positive reviews and increasing awareness among key travel decision-makers.

Goals, Metrics, Key Performance Indicators
By focusing on the following goals, metrics, and KPIs, Visit 29 Palms can effectively measure the impact of its marketing activities, optimize strategies for greater success, and ultimately drive sustainable growth in tourism and visitor spending within the city.

Increase TBID Assessment Revenue
• Goal: Achieve year-over-year growth in TBID assessment revenue. • Strategy: Implement targeted marketing campaigns and promotional efforts to drive increased visitor stays and spending within Twentynine Palms. • Measurement: Quarterly tracking and reporting of TBID assessment revenue growth compared to previous years.

Enhance Lead Generation and Lodging Partner Referrals
• Goal: Increase outbound lodging link clicks on Visit29.org, indicating higher lead generation and referrals to lodging partners.
• Strategy: Optimize website content and user experience, execute effective digital marketing campaigns, and participate in industry events to drive lead generation for lodging partners.
• Measurement: Monitor monthly outbound lodging link clicks on Visit29.org and track the growth in referrals to lodging partners.

Expand Engagement, Reach, and Following Across Owned Channels • Goal: Grow engagement and reach across Visit 29 Palms' digital channels • Strategy: Develop and distribute compelling, timely content that resonates with target audiences, utilize social media platforms for community engagement and brand promotion.
• Measurement: Track quarterly metrics such as social media engagement rates, website traffic, and follower growth to gauge effectiveness of content and campaign strategies.
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Metrics and Key Performance Indicators (KPIs):

TBID Assessment Revenue
• KPI: Quarterly TBID assessment revenue results.

Lead Generation and Lodging Partner Referrals
• KPI: Monthly outbound lodging link clicks and e-news subscribers on Visit29.org. • KPI: Percentage increase in lodging referrals and e-news subscribers year-overyear.

Engagement Across Owned Channels
• KPI: Social media engagement rate (average likes, comments, shares per post). • KPI: Website traffic metrics (sessions, page views, bounce rate). • KPI: Growth in social media followers and email newsletter subscribers.

Measurement and Reporting:
• Quarterly Marketing Reports: Analytics will be compiled and reviewed to measure the success of each campaign and marketing initiative.
• Performance Review Meetings: Quarterly subcommittee meetings will be conducted to review KPIs, assess progress towards goals, and adjust strategies as needed to optimize performance.
• Benchmarking: Compare performance metrics against industry benchmarks and previous performance to gauge competitiveness and effectiveness of marketing efforts.

CITY OF 29 PALMS VISITOR CENTER
In partnership with the City of Twentynine Palms, Visit 29 Palms will continue to manage and operate the visitor center located at 73484 Twentynine Palms Hwy. This center is open to the public seven days a week, providing in-person visitor services, maps, brochures, and travel resources. As a destination marketing organization, it is acknowledged that our work is not simply done once a travel decision and booking has been made and that it is important to support our visitors once they arrive at our destination. These in-person interactions will continue to be valuable for driving return visits, and longer lengths of stay.

In partnership with the Twentynine Palms Public Arts Advisory Committee (PAAC) the visitor center will continue to provide gallery space and host the quarterly Art in Public Places Program art exhibitions.

ADMINISTRATION
Tourism Business Improvement District Advisory Board
Appointed by the City Council, the TBID is administered by a 5-member Advisory Board made up of lodging owners, operators, and representatives, from each segment of the city’s lodging industry. The TBID Advisory Board oversees the development and implementation of the annual tourism marketing plan and budget and provides strategic oversight, guidance, and direction to the TBID staff.
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Tourism Business Improvement District Advisory Staff
The TBID staff team will consist of one full-time marketing director, one part-time visitor center associate, and one part-time social media staff/contractor. The marketing director will oversee and manage the staff team and reports directly to the City Manager and TBID Advisory Board.

Subcommittees
In addition to the TBID Advisory Board and TBID Staff, subcommittees play a crucial role in the success of our marketing initiatives. These subcommittees can include up to two TBID Advisory Board members, TBID staff, and may also involve stakeholders, community members, and other city staff. For the upcoming year, our focus will be on maintaining subcommittees in three key areas: events, partnerships, and marketing.

TBID Assessment Collection & Finance
TBID assessment revenue will be collected and reported on a quarterly basis by the City’s Finance Department who also assist with other aspects of financial reporting for the Visit 29 Palms TBID.

Contract Services
As needed, Visit 29 Palms will retain contract services from related agencies such consulting advisors, content creators, social media specialists, or web developers. 15

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RESERVES
TBID Reserve Balance $ 560,669.49 $ 412,239.49 $523,111.30 As of 7/3/24
Account Code
51-0000 REVENUE
4125 TBID Assessment Fee (1.5%) $ 390,420 $ 350,000 $ 211,016 $ 356,000 $ 375,000 4150 Visitor Center Consignment Sales $ 1,300 $ 500 $ 500 $ 500 $ 500 4152 Partnership Program $ - $ 3,500 $ - $ - $ -
4245 Interest $ 10,355 $ 1,000 $ 5,393 $ 10,000 $ 5,000 TBID Reserves $ - $ 148,430 $ 148,430 $ 150,000
TOTAL REVENUE $ 402,075 $ 503,430 $ 216,909 $ 514,930 $ 530,500.00 Account Code
51-1013 EXPENDITURES
5110 Salaries $ 90,057 $ 97,646 $ 80,516 $ 97,646 $ 106,974 5120 Salaries Part-Time $ 15,745 $ 16,673 $ 12,495 $ 16,673 $ 16,380 5250 Health Benefits $ 18,940 $ 20,806 $ 15,234 $ 20,806 $ 21,496 5251 Retirement Benefits $ 6,782 $ 7,499 $ 6,187 $ 7,499 $ 8,430 5252 Workers Comp $ 2,521 $ 4,001 $ 3,720 $ 4,001 $ 4,934 5254 Unemployment $ - $ 305 $ - $ 305 $ 1,000
6241 Office Supplies $ 1,732 $ 3,000 $ 1,972 $ 2,500 $ 2,500 6244 Miscellaneous Expense $ 2,192 $ 5,000 $ 1,300 $ 1,300 $ 5,000 6245 Contingency $ - $ 10,000 $ - $ - $ 10,000
6251 Meeting & Travel $ - $ 200 $ - $ 250 $ 200
6291 Visitor Center Building Maintenance $ 1,687 $ 500 $ 463 $ 800 $ 1,000 6343 Video Production $ 8,800 $ 16,000 $ - $ - $ -
6344 Broadcast/Out of Home Media $ 36,996 $ 36,000 $ 13,000 $ 29,000 $ 60,000 6345 Regional Print Ads $ 2,730 $ 11,800 $ 10,010 $ 18,590 $ 15,000 6347 Trade Conventions & Memberships $ 12,450 $ 19,000 $ 27,739 $ 27,739 $ 20,000 6353 Contract Services $ 26,910 $ - $ 10,000 $ 10,000 $ 24,000 6356 Digital Marketing $ 44,177 $ 45,000 $ 27,520 $ 30,520 $ 39,000 6360 Special Projects $ - $ 10,000 $ - $ - $ -
6371 Event Sponsorship & Grants $ 16,968 $ 200,000 $ 111,011 $ 190,000 $ 200,000 6518 Electronic Equipment $ 578 $ - $ - $ -
6841 Legal Services $ 17,660 $ - $ 621 $ 621 $ -
6350 Reporting & Analysis $ - $ 6,000 $ 6,000 $ -
TOTAL EXPENDITURES $ 306,925 $ 503,430 $ 359,787 $ 464,250 $ 535,914 $ 95,150 $ - $ (142,878) $ 50,681 $ (5,414)
Visit 29 Palms Tourism Business Improvement District Budget FY 22-23
Actuals
Through 9/30/23
FY 23-24
Approved
Budget
FY 23-24
Actuals
Through 7/2/24
FY 23-24
Projected
Year-End Actuals
FY 24-25
Proposed
Budget

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16 CITY OFFICES:
6136 ADOBE ROAD
TWENTYNINE PALMS, CA 92277
(760) 367-6799
Fax (760)367-4890
www 29palms.org
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...:;,.� �-__rn, ....
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-·- COUNCILMEMBERS
Steven B1tderain Mayor
Joel A Klink Mayor Pro Tern
Daniel L. Mintz. Sr
Octavious Scott
McArthur Wright

CITY MANAGER
Stone James. DPPD
Notice of Public Meeting and Public Hearing Related to Reauthorizing of the Twentynine Palms Tourism Business Improvement District (TBID) September 11, 2024
Dear Tourism Partner,
This notice ts being provided to you as a business potentially affected by the reauthorization of the City's Tourism Business Improvement District (TBID). Established under the Parking and Business Improvement Area Law of 1989, the City's Tourism Business Improvement District. branded as Visit 29 PaJms, operates on one.year tenns and goes through an annual reauthorization process each fall. The objective of the City's TBID is to increase tourism through destination marketing programs and initiatives and these efforts are funded by a 1.5% TBID assessment that is proposed to continue being levied and collected from all lodging properties in Twentynine Palms that are providing transient occupaneieS, and who are subject to the City's Transtent OCcupancy Tax.

The TBID has completed another suc:c:essful year of operation and is seeking reauthorization for its 2024-2025 fiscal year. The first step in the TBID's aMual reauthorization process was the adoption of a Resolution of Intention to establish the area to which the TBID would apply, and to set the time and place for a public meeting and a public hearing to consider reauthorization of the TBID. This Resolution of Intention, Resolution No. 24-20, was adopted by the City Council on September 10, 2024.

The Resolution of Intention set the time and place for the public hearing for September 24, 2024, at 6:00 p.m. at City Hall located at 6136 Adobe Road, Twentynine Palms, California, 92277. A copy of the Notice of the Public Meeting and Public Hearing, as well as a Copy of Resolution of Intention Is attached. Note that the Resolution of Intention contains important information that is required to be provided to you as part of this correspondence pursuant to Government Code Section 54954.6.

We invite you to attend this meeting on September 24, 2024. to share your feedback. If you have any questions or concerns, please contact me at (760) 367-6799 or the TBID Advisory Board. The TBIO's Advisory Board consists of five members appointed by City Council: Chair Rakesh Mehta (SureStay Plus by Best Western), Vtee Chair Heidi Grunt (Historic Inns of 29 Palms), Boardmember Maria Madrid (Hotiday Inn Express & Suites), Boardmember Ashton Ramsey (Ramsey 29), and Boardmember Ben Uyeda (Reset Hotel).

Given our shared interest In growing our tourism economy, I look forward to hearing your thoughts on how we work together to improve brand awareness, prestige, events, and both the number and duration of traveler visits. As we improve our strategy and collaboration, increased tourism will follow.

Thank you,
srone ¢1!£
CityMan r

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CITY OF TWENTYNINE PALMS

CITY COUNCIL
RESOLUTION NO. 24-

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TWENTYNINE PALMS,

CALIFORNIA, CONFIRMING THE CITY COUNCIL TO LEVY ASSESSMENTS FOR THE 2024-2025 FISCAL YEAR FOR THE TWENTYNINE PALMS TOURISM BUSINESS

IMPROVEMENT DISTRICT
WHEREAS, the City desires to support its hotels/motels/vacation home rentals in forming a business improvement district in the City as a means to promote tourism; and WHEREAS, the Parking and Business Improvement Area Law of 1989 Section 36500 et seq. of the California Streets and Highway Code authorizes cities to establish business improvement areas for the purpose of promoting tourism: and
WHEREAS, a business improvement district is expected to enhance tourism related businesses throughout the City of Twentynine Palms; and
WHEREAS, on May 23, 2017, the City Council conducted a public hearing and adopted Ordinance No. 278, and thereby established the Twentynine Palms Tourism Business Improvement District; and
WHEREAS, on September 10, 2024, the City Council conducted a public meeting and approved Resolution No. 23-22 declaring its intent to hold a public hearing and levy assessments for the Twentynine Palms Tourism Business Improvement District 2024-2025 Fiscal Year or from October 1, 2024, to September 30, 2025; and
WHEREAS, with the adoption of this Resolution, the City Council hereby confirms its intent to levy assessments in the amount of 1.5% per occupied room night rate on all hotels, motels, vacation rentals, and any other business providing transient occupancies and subject to the City’s Transient Occupancy Tax within the boundaries of the City.

NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Twentynine Palms as follows:

A) That the above recitations are true and correct and incorporated herein by reference.

B) The City Council confirms its intention to establish the Twentynine Palms Tourism Business Improvement District and to levy and collect assessments from all affected businesses listed in Exhibit A and described as all existing and future hotels/motels/vacation home rentals within the boundaries of the City of Twentynine Palms for the 2024-2025 Fiscal Year, or October 1, 2024, to September 30, 2025.

PASSED APPROVED AND ADOPTED this on the 24th day of September 2024. ________________________
Steven Bilderain, Mayor

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__________________________
Cindy Villescas CMC, City Clerk
I, do hereby certify that the foregoing Resolution No. 24-___ was duly adopted by the City Council of the City of Twentynine Palms at a regular meeting thereof held on the 24th day of September 2024, by the following vote:

AYES: COUNCILMEMBER:

NOES: COUNCILMEMBER:

ABSENT: COUNCILMEMBER:

ABSTAIN: COUNCILMEMBER:
____________________________
Cindy Villescas CMC, City Clerk

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Twentynine Palms City CouncilSeptember 24, 2024

Twentynine Palms City Council
September 24, 2024