Twentynine Palms City Council
October 14, 2025

9 EXPERIENCE AND REFERENCES.

William Berry Campaigns (WBC) is a California-based strategic communications firm specializing in local revenue measures and strategic communications. William Berry (CEO and Lead Consultant) owns WBC as a sole proprietorship. He will serve as the quarterback of your revenue measure team.

WBC has a proven track record of success guiding cities through the ballot measure process – from initial public opinion research to voter outreach and final victory on Election Day.

William Berry of WBC has been working with California's cities, schools, community colleges and local districts to research, gauge, plan, test, craft and execute memorable and clear public information and education campaigns in preparation for placing a local revenue measure on the ballot.

WBC was founded in 1995 by William Berry and has since served as a trusted advisor to cities, counties, school districts, and community organizations across California. Our core competency is developing and executing strategies that gauge public opinion and build voter support for critical public measures.

Over nearly three decades, WBC has amassed an extensive track record of success. We have consulted on over 250 political campaigns and public measures across the nation. In California, we have helped pass more than 100 local funding measures for cities, schools, counties, and special districts.

WBC takes pride in its 94% winning record in City tax measure elections. This achievement highlights our ability to strategize and effectively communicate complex fiscal issues to voters.

WBC has won over 80 national awards for advertising and designing public education, outreach campaigns, and direct mail and informational materials.

We plan and execute compelling, memorable, and winning public education and outreach campaigns for City tax measures that unite City stakeholders and provide them with the tools they need to effectively communicate the benefits of the tax measure to voters throughout the City.

We plan and execute compelling, memorable, and winning public education and outreach campaigns for City tax measures that unite City stakeholders and provide them with the tools they need to effectively communicate the benefits of the tax measure to voters throughout the City.

WBC PAST CLIENTS
● Copper Mountain College
● City of Victorville
● City of Norco
● City of Twentynine Palms
● City of Suisun City
● City of Benicia
● Morongo Unified School District
● College of the Desert
● Twentynine Palms Unified School District
● Santa Monica-Malibu Unified School District
● North Orange County Community College District
● City of Napa
● City of Palm Springs
● City of San Bernardino

10 ● Fullerton College
● Victor Valley College
● Barstow College
● City of Oakley
● Mt. San Jacinto Community College District
● Paramount Unified School District
● San Bernardino Valley Community College District
● City of San Bernardino
(Partial list - complete list of clients can be found at underdogcampaigns.com)

11 REFERENCES.

Below are three references from recent projects comparable in scope and complexity to Twentynine Palms's needs. Each can speak to our team's performance in providing ballot measure consulting, outreach, and communications services. We have included contact information.

WBC is proud of our strong working relationships with clients. We invite you to contact the following references, who can speak to our performance on similar projects:

MARIO GIULIANI // City Manager, City of Benicia.

Phone: (707) 746-4210 // Email: [email protected] SUE JONES// City of Victorville
[email protected] or(760) 955-1681
RICKY SAMAYOA // Former Mayor, City of Marysville.

Phone: (530) 218-0808 (personal) // Email: [email protected] SUZANNE BRAGDON // Retired City Manager, City of Suisun City.

Phone: (707) 290-7023 // Email: [email protected]

12 FEE PROPOSAL.

WBC will charge a flat monthly fee of $7,500.

We also bill out the following services:

Graphic Designer $195 per hour
Multimedia Specialist (as needed) $125 per hour
Social Media Planning: $225 per hour.

13 PROJECT APPROACH.

The City of Twentynine Palms is preparing to engage its residents in a vital civic conversation: funding a new animal shelterfacility and the need for additional funding for essential services. William Berry Campaigns is honored to propose a comprehensive public education and outreach strategy rooted in research, transparency, and proven communication practices.

Our approach focuses on equipping Twentynine Palms residents with unbiased, easy-to-understand information about the City's finances, service priorities, and the potential impact of a local sales tax measure. Our efforts will prioritize clarity, accessibility, and responsiveness, avoiding advocacy, and ensuring the community understands what's at stake and why the conversation matters.

Every public education and outreach campaign aims to learn, inform, educate and answer. To do that, we must first get people’s attention.

Break Through the Noise. Tell a Story.

The average American is exposed to as many as 10,000 marketing messages daily, including billboards, emails, social posts, push alerts, jingles, talking heads, and flashing banners.

Amid that noise, public agencies face a unique challenge: communicating complex ideas with clarity, accuracy, and resonance. It’s not enough to state the facts. We must make people feel them.

Our methodology is rooted in behavioral science and human psychology. We don't just deliver information—we provide it in ways the brain is hardwired to absorb.

Lead with Emotion. Support with Facts.

People don’t make decisions based on spreadsheets. They decide based on emotion and justify their choices later with logic. That’s why we begin with stories, not statistics.

We will first explain how funding affects the lives of various individuals, including parents, firefighters, senior citizens, neighbors, and small business owners, and then provide supporting data.

Make It About Them.

Too often, government communications start with "We." We recommend another opening: "You." You and your neighborhood, streetlight, child's after-school program, and potholes you swerve around every morning. We translate policy into personal relevance.

Simplify Relentlessly.

The average U.S. reading level is 7th to 8th grade. So, we speak, write short sentences, use bold headlines and visual cues, and our infographics do the job in seconds because every second counts.

Harness Loss Aversion.

The most essential part of any local tax measure is that behavioral economist Daniel Kahneman showed that people fear loss more than they desire gain. We use that insight strategically. For instance, “If Measure Q is not renewed, $18 million in local funding disappears—and services go with it.” Show Social Proof.

People look to others when forming opinions. When voters hear that “9 out of 10 Twentynine Palms parents support the measure," they take notice. We elevate trusted community voices—teachers, small business owners, first responders—to endorse the message and become the message.

14 Repeat, Repeat, Repeat.

The research is clear: one message is not enough. We utilize multiple touchpoints—mail, digital, social, and inperson events—to reinforce core messages across various platforms. Consistency and repetition build familiarity. Familiarity builds trust.

Visuals Matter.

People process visuals 60,000 times faster than text. That’s why every handout, post, and deck we design is clean, modern, and memorable. Great design isn’t decoration. It’s delivery.

Social Proof and Trust.

In a diverse, multilingual community like Twentynine Palms, people look to trusted sources—neighbors, church leaders, school representatives, and local business owners. That's why our outreach strategy emphasizes the following:
• Localized messages featuring familiar faces.
• Bilingual outreach conducted by community partners.
• Clear explanations backed by respected institutions.

15 KEY CONCEPTS.

Here are some essential concepts to keep in mind when framing and crafting a local revenue measure.

LOSS AVERSION.

In 2002, the Nobel Prize in Economics was awarded to the brilliant social scientist Daniel Kahneman for his groundbreaking exploration of "Loss Aversion."
Loss Aversion, a key concept in decision-making, refers to our natural tendency to avoid losses over the prospect of gaining something of equivalent value. In simpler terms, the discomfort of losing $100 feels significantly more impactful than the joy of earning $100. This psychological insight is crucial when framing local tax measures.

Loss Aversion can significantly influence the outcome of tax measures. Cities and special districts can present a local tax measure on their ballot to 'prevent a loss.

Below are the ballot languages from two recent local tax measures. Ballot Measure B's language framed the tax using the Loss Aversion principle. At the same time, Ballot Measure A did not consider Loss Aversion when written.

Ballot Measure A received a 48% Yes vote.

Ballot Measure B passed with 72% approval.

A. Original Ballot Language –48% Yes Vote
"Shall a measure be adopted to assess a special tax of $83 per year for each improved parcel, regardless of use, and $48 per year for each unimproved parcel lying within the district? The tax will be collected in the same manner as taxes on real property, commencing in the fiscal year after which the voters have authorized the special tax, with the revenue to be used for advanced life support ambulance services, emergency medical response, training, and educational programs provided by the Life Support Community Service District.

B. Revised Ballot Language –72% Yes Vote
“To prevent cuts or elimination of local life-support ambulance service, including two 24/7 ambulances staffed for emergencies stationed in Weaverville and Hayfork, shall a measure establishing a $45 per year special tax for each parcel developed with residential or commercial uses, until repealed by voters, providing $3,258,000 annually, requiring all funds to be spent locally with Citizen Oversight, be adopted by the terms of the Life Support Community Services District Formation.”
Ballot Language B successfully framed the measure as a way for voters to 'prevent a loss' and was successful— loss Aversion at work.

READABILITY.

The average adult American reads at a 7th or 8th-grade level.

Yet studies show voters need a graduate-level education to understand revenue measures as they appear on the local election ballot.

Confusing ballot language can discourage voter engagement. Many voters choose the safer route of maintaining the status quo; if they aren't entirely sure about a ballot measure, they'll likely lean towards a NO vote, which is the less risky option.

16 READABILITY.

A recent study by Ballotpedia examined 159 ballot measures across 41 states for the November 2022 elections, finding that the average readability of these ballot questions is surprisingly challenging, requiring a higher reading level than similarly structured texts.

Language elsewhere. Various resources are available to evaluate the readability of ballot language. The FleschKincaid Readability Calculator is one gauge I use.

The ballot measure language score, as measured by the Flesh-Kincaid Grade Level score, is reported. The ballot language for Measure X was as follows:
“Shall a measure be adopted increasing the City sales tax rate from 1/2% to 1%, with the increase providing approximately $8,000,000 annually until ended by voters, to fund specific City services, with 80% to fund road repair, 10% to fund parks and recreation, and 10% to fund fire protection services?” Flesch-Kincaid Grade Level: 24.7
Flesch Reading Ease Score: 15.7
Reading Level: College graduate
A voter must be a college graduate working on their master's to understand the intent of the above ballot measure language. A confused voter will vote NO. Make your ballot language easy to understand.

UNTIL ENDED BY VOTERS.

Does the duration of a tax measure affect the likelihood that it will pass? Much polling suggests that it is essential, butremember that those questions are often skewed. For example, if asked, "Would you prefer the duration of Measure O be five years or ten years?" most voters would answer five years.

However, if you were to ask voters, "…would you prefer the duration of Measure O be fifteen years or twenty years," most voters would answer fifteen years. Probably the same percentage of people responded to the first question five years after it was asked as did respond to the second question fifteen years after it was asked.

It's all about how and when the question is asked.

17 WBC PRINCIPLES IN PLANNING A PUBLIC
OUTREACH AND EDUCATION CAMPAIGN.

Early Outreach
Be Inclusive
Show Past Success
Voters Love Plans
The Road Show/Stamp DRAFT on the Plan
Build Consensus
Continuous Updates

CONCENTRIC CIRCLES OF COMMUNICATION
City of Twentynine Palms Leadership & Staff
Stakeholders
Twentynine PalmsCommunity Influentials
Groups & Organizations
Likely Voters

18 Public Outreach and Education.

Positioning to win. Our job is to put the City of Twentynine Palms in the best position to provide voters with the information they need to make an informed decision on a local tax measure. That means engaging in memorable communication with individual elected officials, opinion leaders, community groups, advocates, potential opposition, and voters.

People want to know that they can express their opinions, offer suggestions, share ideas and be listened to.

At this point, the City of Twentynine Palms needs to engage in significant ally development through its efforts to inform elected officials, businesses, labor leaders, and community leaders. Our team has the experience to build on this foundation and enhance this effort.

We recommend sharing information with prominent individuals and associations in Twentynine Palms. We will then utilize the existing communication channels within these groups, such as their social media platforms, enewsletters, mailings, and meetings, to disseminate our information and messages to their members and the broader City of Twentynine Palms community.

Public Outreach and Education.

Positioning to win. Our job is to put the City of Twentynine Palms in the best position to provide voters with the information they need to make an informed decision on a local tax measure. That means engaging in memorable communication with individual elected officials, opinion leaders, community groups, advocates, potential opposition, and voters.

People want to know that they can express their opinions, offer suggestions, share ideas and be listened to.

At this point, the City of Twentynine Palms needs to engage in significant ally development through its efforts to inform elected officials, business, labor, and community leaders. Our team has the experience to build on this foundation and enhance this effort.

We recommend sharing information with prominent individuals and associations in Twentynine Palms. We will then utilize the existing communication channels within these groups, such as their social media profiles, enewsletters, mailings, and meetings, to disseminate our information and messages to their members and the broader City of Twentynine Palms community.

The types of groups we want to meet and communicate with may include:
o Soroptimists Foundation
o California Federation of Women's Clubs
o Morongo Educational Foundation Inc
o Council of African American Parents
o Veterans of Foreign Wars
o Animal Action League
o Twentynine Palms Republican Women's Federation
o Feathers 'n Fur Wildlife Rehab Team
o Guide Dogs of the Desert
o Morongo Basin Humane Society
o California Retired Teachers Association
o Eagles Auxiliary #4092 - 29 Palms
o Elks Lodge - Twentynine Palms
o H-Desert Shriners
o Kiwanis Club - 29 Palms
o Masonic Lodge #802
o Ministerial Association

19 The types of groups we want to meet and communicate with may include:
o Rotary Club Noon
o Rotary Club Sunset
o Rotary Club - 29 Palms
o Soroptimist of Yucca Valley
o Veterans of Foreign Wars VFW Joshua Tree
o Copper Mountain College Foundation
o Sheriff's Booster Club
o Yucca Valley Chamber of Commerce
o City of Twentynine Palms Employees Association
o Firefighters Association

20 Scope of Work Overview.

Our proposed work plan for the City of Twentynine Palms closely follows the five parts defined in the RFP. It includes both core deliverables and value-added recommendations to maximize community understanding.

PART I –Initial Outreach Research
PART II –Development of Outreach Materials
We will create a full suite of multilingual, accessible, and legally compliant materials, including:
• Core messaging framework (neutral, research-driven).
• FAQs and fact sheets about City finances and service priorities. • Multilingual graphics and flyers (English, Mandarin, Korean). • Social media toolkits for Facebook, Instagram, and Nextdoor. • Email and newsletter content is written at a 7th-grade reading level. • Video scripts and concepts for short, accessible explainer videos. • PowerPoint decks are for workshops, stakeholder briefings, or council presentations. • Print-ready mailers (2–3 concepts with accompanying messaging). • Microsite/web content dedicated to the ballot measure education program.

PART III –Implementation of Outreach Materials
In coordination with the City’s Community Relations Division, we will:
• Launch a communications campaign aligned with the City's voice and visual identity. • Organize and facilitate public workshops and town halls, both in-person and virtual. • Distribute print and digital materials across all platforms. • Create customized content for each Council district, if appropriate. • Track and report outreach efforts and engagement metrics. • Adapt content in response to evolving public feedback and survey results.

PART IV –Communications and Reporting
• Weekly check-ins with City staff (in person or virtual). • Progress reports with status updates, content drafts, distribution results, and legal review needs. • Detailed documentation of all community engagement and materials produced.

PART V –Optional Additional Tasks
We recommend the following as optional, to be cost separately:
• Conducting small-group community roundtables with priority voter segments. • Producing short testimonial videos with local stakeholders. • Expanding social media advertising to geotarget underrepresented groups. • Creating a print-ready trilingual brochure suitable for long-term public use. • Partnering with local schools or community organizations to co-host educational events.

21 Deliverables Summary.

Below is a comprehensive list of deliverables William Berry Campaigns will provide throughout the project term.

These deliverables align with the City of Twentynine Palms's RFP and will be informed by FM3 survey data and community needs.
• Printed & Digital Materials
• Drafting of Ballot Language/Ballot Arguments
• Core Message Document (internal use)
• Public FAQs on City services, budget, and proposed tax measure (trilingual) • Fact Sheets:
• City Finances & Revenue Needs
• Multilingual Brochures suitable for public distribution • One-page Fliers summarizing ballot measure facts
• Multimedia Content
• PowerPoint Decks for workshops and presentations
• Short Video Scripts & Visual Concepts explaining the tax measure • Social Media Toolkits for Facebook, Instagram, Nextdoor • Customizable messages with graphics
• Email Newsletter Copy
• Web Content for a dedicated microsite or City webpage • Interactive, visually driven explanation of the measure • Trilingual navigation and summaries
• Planning Community Workshops
• Stakeholder Briefings
• Staff and Council Presentation Materials
• Prepared slide decks, talking points, and media scripts • Monitoring, Reporting, and Support
• Weekly Progress Reports
• Work with Probolsky Research to design and implement a follow-up survey • Analytics Summary
• Digital metrics (clicks, engagement, reach)
• Final Report to City Council

22 Digital Strategy & Online Engagement Plan.

In today's information environment, a public education effort must meet people where they already are—on their phones, in their inboxes, and on social platforms. A strong digital strategy isn't just a bonus—it's a requirement for reaching Twentynine Palms's diverse, time-strapped residents.

Core Goals of Our Digital Strategy
• Reinforce key messages through repetition across platforms. • Reach young people through digital channels.
• Provide easily accessible information that can be shared. • Track engagement to inform message refinement.
• Website & Microsite Content
• We recommend creating a dedicated informational section on the City's website or a branded microsite for educating residents about the ballot measure.

Key content would include:
• Simple, friendly home page explaining the City’s funding challenge • Downloadable FAQs and flyers in English, Mandarin, and Korean • Interactive tools (e.g., “What does the City pay for?” budget explorer) • Short explainer videos (1–2 minutes)
Social Media Strategy
• Platforms: Facebook, Instagram, Nextdoor
• Tone: Neighborly, informative, never political
• Frequency: 2–3 posts per week during key periods
Content Types:
• “Did You Know?” budget facts
• Community photos with captions about local services
• Quotes from City employees or trusted community members • Video clips with subtitles in English/Mandarin/Korean • Event reminders and links to additional info
City-Branded Credibility
To ensure message alignment, all materials shared by community partners will be City-branded and prereviewed by City staff. This allows partners to act confidently, knowing they share approved, neutral content that reinforces the City's outreach goals.

We will also include a feedback mechanism in all toolkits, allowing community members to submit questions or comments that will be incorporated into future materials.

23 QUOTES.
"The expertise we received from William Berry and WBC was critical to our revenue measure victory. We have a new high school thanks to their guidance and leadership.” Don Erickson, Mayor of Dixon “Will Berry gave us the guidance, leadership and confidence we needed as we gauged whether to attempt a local tax measure. Their counsel was invaluable.” Stephen Holsinger, Williams City Manager “William Berry gave us the insight and guidance we needed as we educated and informed our community about the needs and uses of a potential tax measure. He did a terrific job.” Mike Healy, Petaluma City Councilman "Bill Berry would be the only person I would contact if I needed a strategic communications and marketing expert. Bill Berry guided us through the entire process. He was insightful about important strategies and key analyses that made our campaign successful." Chancellor Donald Averill, San Bernardino Community College District
"Plain and simple, Bill Berry is why we passed our bond measure. We made the mistake of hiring another firm first. They were non-responsive and didn't meet our needs. Then we brought on William Berry Campaigns to guide us. He made all the difference. Better late than never." Dr. Teresa Patterson, State Center Community College District
"Bill Berry personified a 'can-do' attitude toward our communications and outreach efforts. He is an absolute expert. He helped us avoid unnecessary work and instead focused our efforts on the most critical parts of the bond passage. He gave us the personalized, hands-on attention we needed; he delivered what he promised. I recommend Bill Berry to any community college. President Kirk Avery, Monterey Peninsula Community College District
“One of the distinguishing traits of a WBC general obligation bond campaign is the exceptionally high–quality and high–caliber informational and advocacy mailings. They contributed greatly to our recent electoral success.” Susan A. Cota, Chancellor, Chabot–Las Positas CCD
"I was impressed with Bill's organization, visibility, friendliness, and motivating personality. His firm is very responsive to questions and timely in providing solutions to client problems. Bill has a firm grasp on what is needed in large metropolitan areas and the needs of rural communities, which desperately need to hear the message community colleges bring." Thomas A. Crow, Former Chancellor, State Center CCD "I was impressed with the professionalism shown by Bill and his associates; they recognized that our area was unique and different than all other communities and adapted their strategies to fit the culture of our community.

The materials they put out, the outreach efforts they made to get endorsements from community leaders, and the time and organization they put into the campaign all led to the successful passage of our bond measure." Donald L. Singer —San Bernardino Community College District "Bill's guiding hand and direction were essential to our winning. He used an extremely effective combination of direct mail and television advertising, coupled with his obvious expertise in media relations." Tom Wixon, Public Relations Officer —College ofThe Desert
William runs terrific campaigns. Strategic, unique and persuasive." Mark Johanassen, West Sacramento City Council
"William brought focus, insight and the creativity we needed for our City to pass our tax measure." Suzanne Bragdon, Suisun City Manager

24 "Talented William Berry and I worked hand-in-hand with our local community in passing a tax measure that allowed us to keep our local hospital open. Their campaigns are terrific. They are the best at what they do and deliver for us." James Suver Biggs-Gridley Hospital
"Our district had lost three previous bond measures and had worked with many other consultants. Then, we hired Bill Berry. Thanks to him, we achieved a major success, receiving over 70% of the vote." Trustee Lee Freeman, Twentynine PalmsUnified
Our City needed to communicate a clear message to voters about the need for our tax measure. Bill Berry delivered for us." Bryan Montgomery Oakley, City Manager "I was very impressed with Bill's organization, visibility, friendliness, and motivating personality. His firm is very responsive to questions and timely in providing solutions to client problems. Bill has a firm grasp on what is needed in large metropolitan areas and the needs of rural communities, which desperately need to hear the message community colleges bring." Thomas A. Crow, Former Chancellor, State Center CCD "Bill Berry is an expert political strategist. We had tried to run our local tax measure campaign ourselves the first time. We lost. On our next attempt at a tax measure, Bill led a terrific campaign that our voters overwhelmingly supported. Ricky Samayoa, Mayor of Marysville
"The best decision our City made was to work with Bill Berry. We took over 72% of the vote. Simply put, they are the best at what they do." Patrick Sweeney, Former Superintendent of Napa Valley USD

August 5, 2025
Dr. Stone James
City of Twentynine Palms
6136 Adobe Road,
Twentynine Palms, CA 92277
Subject: Sales Tax Polling
Dr. James:

Adam Probolsky, President
Probolsky Research
23 Corporate Plaza Suite 150
Newport Beach CA 92660
[email protected]
Telephone: 949-855-6400
Thank you for the opportunity to offer our research services to the City of Twentynine Palms. We have a great history of supporting the City and looking forward to helping again. This time we will help you understand voter support levels for a sales tax ballot measure to fund general services including focusing on the need for new animal shelter.

Probolsky Research works for cities nationwide, including hundreds in California. We have acted as a pollster and strategic advisor on thousands of local government projects. We specialize in community research and identifying community priorities, testing funding measures, and analyzing voter sentiment to inform successful revenue strategies. Our methodological approach will achieve an inclusive representation of the City’s likely voters.

I will serve as project manager. We are a team of communication, data analytics, economics, organizational leadership, political campaign, and public policy experts. Having these talents in one organization means we can take a 360-degree approach to our work for local agencies. We achieved 100% accuracy and win rate for local ballot measures in 2024. We do not rely solely on our academic credentials; we are political campaign and public outreach experts. And while we know the City will not spend resources to advocate for a tax, our deep involvement and success running political campaigns informs our research strategy. A researcher without in-the-trenches experience is just a researcher - you deserve a strategy team.

Our understanding of California cities and local elections is reflected in our extensive work with local and state agencies on successful revenue measures, including Desert Healthcare District, City of Dixon, City of Escondido, City of Marysville, City of Napa, City of Sebastopol, and City of Rancho Cucamonga. We are proud to be the trusted research partner for California governments.

We bring the understanding of diverse communities to our work and the language capabilities that ensure that our research is more accurate than any other firm can provide. We will conduct our research in English, and Spanish–other languages are available. Our in-house Disability and Diversity Advisor will help ensure the research process is sensitive to those with physical disabilities and fully inclusive for everyone.

You can count on us to be available, as much as requested, for meetings and to make presentations – in person or virtually to the City. We are looking forward to working together on this important project and helping build the roadmap to your strategic goals and priorities.

IMPORTANT: Probolsky Research is the only non-partisan
polling firm in California that works with local governments.

We do not approach local ballot measures with a specific political philosophy because we know success can only be achieved with a coalition among all Twentynine Palms voters.

Sincerely,
Adam Probolsky
President

City of Twentynine Palms
Proposal Subject:

Sales Tax Polling
Prepared for: Dr. Stone James, City Manager
August 5, 2025
Luckie Park, Twentynine Palms

PROBOLSKY RESEARCH
23 Corporate Plaza Drive Suite 150
Newport Beach CA 92660
949-855-6400

Established in 1992 and organized as a Limited Liability Corporation, Probolsky Research LLC specializes in market and opinion research. We are a woman and Latina-owned firm; we are multilingual. Probolsky Research is a California Certified Small Business Enterprise (1758330).

Probolsky Research conducts research in government, business, nonprofit, election, and association practice areas. We are traditional market researchers and pollsters who are constantly innovating without compromising on quality.

While Dr. Adam Probolsky will serve as project manager and the City’s point of contact, our entire team, with broad research experience with local tax measures, will participate in projects for the City.

You will always work with our senior team, all of whom have advanced research-related degrees and expertise.

We have acted as pollster and strategic advisor for hundreds of city, county, school, and statewide agencies.

Our active engagement in the American Association of Public Opinion Research ensures we have the latest perspectives on best research practices.

We include 100 hours of post survey meetings and presentation time. We welcome the chance to meet in person and make presentations as directed.

We believe in regular and open communication, and a collaborative working relationship. We know that staff is busy, so we limit the need for staff time and make ourselves available on your schedule.

We provide a truly individualized method for our research. We do not believe in a one-size-fits-all approach. All our work will be custom to the City while also drawing on our vast reservoir of comparative data.

Services
Client Service Philosophy
Company Profile
1 Project Team
All Probolsky Research team members are cross-trained, and every member of our team will be intimately familiar with the City’s project details. This ensures continuity, timeliness, and quality of work product. We conduct objective research and provide impartial analysis.

This organizational chart includes the diverse and talented team. The bios of our key personnel who will be assigned to this project are below as well as an organizational chart of our diverse and talented team.

2 We are always available to our clients. We will continually keep the City informed of progress with meetings and updates. We will accommodate any meeting or call schedule staff requests. At least one project team member at Probolsky Research will be available 24/7 for urgent matters.

Key Staff
DR. ADAM PROBOLSKY
President and Project Manager
Dr. Probolsky has been a researcher and strategic advisor to hundreds of government agency clients. He can explain complex research methodologies and findings to any audience. He manages all aspects of Probolsky Research projects, including staff and operations. He has served as both a planning and finance commissioner for the City of Irvine, Waste Management Commissioner for Orange County, and member of the environmental oversight committee for Orange County Transportation Authority. He earned a Master’s degree in Data Analytics and Visualization from the Maryland Institute College of Art and his Doctorate in Organizational Leadership from South College. Dr. Probolsky currently serves as Senior Research Fellow for the Drucker School of Management at Claremont Graduate University.

JOSHUA EMENEGER
Principal Researcher
Josh is an experienced researcher with more than nine years conducting quantitative and qualitative research, largely related to public policy. He is responsible for the development of research instruments, sample development, fielding, and reporting.

He received a BA in Political Science from the University of Texas, Austin, and an MA in International Relations from the University of Chicago.

3 DR. ALYCE BASIL
Managing Researcher
Alyce has more than eight years of experience conducting research in a variety of practice areas including media, public policy, and market research. Her work has been published in peer-reviewed journals and she has presented at national and regional conferences. She is responsible for instrument development, data analysis, focus group moderation, and reporting. She received a BS in Business Administration from Nichols College, an MA in Communication from Bryant University, and a Ph.D. in Communication from the University of Connecticut.

SERGIO MARTINEZ
Research Analyst
Sergio has over ten years of experience conducting public opinion research – with an emphasis on elections and local government. He focuses on questionnaire development, reporting, and statistical analysis. He received a BA in Marketing and Management from Universidad Panamericana Campus Guadalajara, and a specialization in International Marketing from Instituto de Estudios Bursátiles in Madrid.

MARGA BUGNOT
Research Analyst
Marga has over seven years of research experience, specializing in quantitative surveys for market and opinion research. At Probolsky Research, she plays a key role in creating high impact data visualizations, reporting, and all other aspects of the research process. She received her BA in Advertising and Public Relations from the Polytechnic University of the Philippines.

ROSE REGIO
Research Analyst
Rose has over nine years of experience in quantitative research, primarily in public policy and market research, with a strong focus on data analytics. At Probolsky Research, she plays a key role in data integrity, ensuring data quality, as well as report automation for tracking studies, statistical analysis, and data visualization. She has a strong background in a range of data management and statistical tools, including SPSS, R, Excel, Power Query, and Looker Studio. She received a BS in Statistics from the University of the Philippines, Diliman.

MADINONG MPE
Research Assistant
Madinong has three years of experience in conducting both quantitative and qualitative research within the market research industry. At Probolsky Research, she provides support for survey programming, report development, response coding, and data analysis. She has an Honors degree in Public Health from Monash South Africa.

4 Recent Probolsky Research Ballot Measure Success
We also have the advantage of having been on the opposing side of new revenue measures and succeeding.

No other public agency research firm has this kind of unique background. This helps us to better understand, test, and overcome opposition messaging and strategy.

California law (and common sense) dictate that the City will never advocate for an election outcome - only offer factual education and outreach. Our work will be a force multiplier, making these efforts much more effective.

We do not take a formulaic approach to understanding the experience of your City’s likely voters. Your typical poll may not yield all the data necessary to understand voter sentiments. Sales tax measures can be controversial, and researching them among voters requires a bigger vision approach than just asking the questions. We get to the root of voter opinions and the emotional drivers that will move voters, all informed by our diverse team with broad education, political campaign, public policy, and research experience.

Probolsky Research has been conducting voter research on sales tax measures for more than 27 years. And since we are only as good as our success, we offer our 2024 perfect record of accurately predicting outcomes and winning all ballot measures in 2024.

Predicting outcomes means sometimes the timing isn't right for a measure. The City deserves an independent pollster that will deliver accurate and unbiased results and strategy recommendations.

Our firm has successfully supported the passage of every kind of revenue measure. We know how to win, and we bring our unique set of expertise to this project. Our research has guided our clients on tax and bond measures for general taxes, utility user taxes, transportation, streets and roads, detention facilities, education, libraries, parks and open space, community facilities, public safety, sales taxes, transient occupancy taxes, landscape lighting districts, cannabis, fire and paramedic services, venues, healthcare, and hospitals.

Election Experience

By understanding these differences and getting turnout right, we will know the relative importance of key messages and targetable voting blocs (and how receptive they are to alternative messaging) and will be able to direct outreach resources accordingly. But this takes political campaign knowledge. It’s not something learned in a classroom.
5 We always recommend asking the tough questions. Testing the messages of those who oppose a sales tax measure or generally take issue with City leadership will help the City better understand the impact of the opposition and how best to communicate with these voters.

Probolsky Research conducts objective research and provides impartial analysis. Sometimes, our results are not what our clients want to hear, but we never sugarcoat our findings. As researchers and strategists, it is our job to find the right messages and to develop a strategy that works. We are passionate about local government, and we do not give up easily. Initiating public education and outreach requires nuance and strategy. We provide guidance at every step of the way, from staff reports to ballot language and website Q&A to social media posts and community forum facilitation. If it relates back to our research, it is included and we do not charge additionally for anything you can contemplate.

Knowing what questions to ask is only one aspect of determining voter opinions. Modeling for turnout presents a uniquely challenging task. Developing a turnout model requires careful examination of voter history in the City and a review of the factors impacting turnout in specific future elections.

We do not rely solely on asking voters how likely they are to vote in an upcoming election. While this seems like the obvious way to determine the likelihood of participation, it does not capture true turnout. Voters don’t like to admit to failing in their duty to fulfill the social contract of voting. Voters often claim they are more likely to participate than they are - especially if they are younger or newer Americans.

Voter Turnout Modeling

6 City of Dixon
Voter Survey
We have conducted numerous multimode, multilingual, statistically valid polls (phone and online) among the City of Dixon voters to determine their voting tendency on a proposed sales tax and other revenue measures. In 2024 we conducted research for Measure J which passed by 54%. Polling in both
Link to Results Presentation
Link to Report on Results

PROJECT DESCRIPTION
Contact: Jim Lindley, City Manager
Address: 600 East A Street,
Dixon, CA 95620
Telephone:
707-678-7000
Email: [email protected]
Experience and references
City of Marysville
Voter Poll
We conducted a multimode, multilingual, statistically valid poll (phone and online) among the City of Marysville voters to determine their preferences for a one-cent sales tax renewal. Our research in 2024 informed the City’s education and outreach efforts. Measure G passed with 75% voting yes.

Link to Results Presentation
Link to Report on Results

PROJECT DESCRIPTION
Contact: Jim Schaad, City Manager
Address: 526 C Street Marysville,
CA 95901
Telephone:
530-749-3945
Email: [email protected]

7 City of Rancho Cucamonga
Tracking Poll

PROJECT DESCRIPTION
Contact: Elisa Cox, Assistant City
Manager
Address: 10500 Civic Center Drive,
Rancho Cucamonga 917302
Telephone:
909-774-2022
Email:

[email protected]
We have worked with the City for many years conducting multimode, multilingual, statistically valid polls (phone and online) among the City of Rancho Cucamonga voters to determine their support for various tax measure options. This includes crucial tracking polls to help policymakers make the final ballot decision. Our research helped the City decide to pause the ballot measure in 2022, but later, in 2024 we found a path to success. Measure Q passed by 58%.

Link to Results Presentation
Link to Report on Results
City of Escondido
Voter Poll
We conducted a multimode, multilingual, statistically valid poll (phone and online) among the City of Escondido voters to test three potential revenue measures and isolate the ideal approach for 2024. Ultimately the City chose to proceed solely with a citizen-sponsored sales tax measure.

Measure I passed with 61% of the vote.

Link to Results Presentation
Link to Report on Results

PROJECT DESCRIPTION
Contact: Joanna Axelrod, Deputy City
Manager
Address: 201 North Broadway,
Escondido, CA 92025
Telephone:
760-839-4871
Email:
[email protected]

8 Government Client List
Probolsky Research has extensive experience conducting surveys for government agencies. Below is a partial list of these clients.

Alameda County Water District
Arlington County, VA
Borrego Springs Fire Protection District
Boulder County, CO
California Coastal Conservancy
Chittenden County Regional Planning
Commission, VT
City and Borough of Juneau, AK
City of Agoura Hills
City of Alexandria, VA
City of Arvada, CO
City of Aspen, CO
City of Beaverton, OR
City and County of Boulder, CO
City of Burbank
City of College Park, MD
City of Coos Bay, OR
City of Dixon
City of Dunwoody, GA
City of Edgewater, CO
City of El Segundo
City of Encinitas
City of Escondido
City of Falls Church, VA
City of Fontana
City of Gresham, OR
City of Grover Beach
City of Half Moon Bay
City of Hampton, VA
City of Hyattsville, MD
City of Laguna Beach
City of Modesto
City of Napa
City of Newport Beach
City of Pomona
City of Rancho Cucamonga
City of Rochester Hills, MI
City of San Dimas
City of San Fernando
City of Santa Ana
City of Stanton
City of Temple City
City of Twentynine Palms
City of West Covina
Clean Water Services, OR
Coachella Valley Association of Governments
Coachella Valley Water District
Colorado Dept. of Local Affairs, Div. of Housing
Costa Mesa Sanitary District
Dakota County, MN
Delta Vector Control District
Deschutes County Health Services, OR
Desert Healthcare District
Desert Water Agency
Dublin San Ramon Services District
Early Learning Coalition of Hillsborough County, FL
El Dorado Irrigation District
Eastern Municipal Water District
Elsinore Valley Municipal Water District
Fulton County Board of Health, GA
Great Parks of Hamilton County, OH
Irvine Ranch Water District
Kaweah Delta Healthcare District
Los Angeles County
Macomb County, MI
Maryland Department of Health
Metropolitan Water Dist. of Southern California
Midway City Sanitary District
Mission Springs Water District
Missouri Department of Transportation
Monongalia County Solid Waste Authority, WV
Nevada Department of Transportation
North Central Texas Council of Governments
North Texas Tollway Authority
Orange County Sanitation District
Orange County Water District
Ottawa County, MI
Paramount Unified School District
Pittsburgh Water and Sewer Authority, PA
Richland County, SC
San Bernardino County Employee’s Retirement
Association
Santa Clara County Recycling and Waste Reduction
Commission
Santa Clara Valley Water District
Santa Cruz County
Santa Margarita Water District
Suffolk County Water Authority, NY
Truckee Donner Public Utility District
Town of Atherton
Town of Avon, CO
Town of Bluffton, SC
Town of Greenwich, CT
Town of Scituate, MA
Town of Westerly Public Schools, RI
Virginia Outdoors Foundation
West Virginia Department of Agriculture

9 We begin every research project by understanding how our client got to this moment in time. We have already reviewed past survey reports, voter demographics, and recent election results. We understand the City’s intent to restart the statistically valid poll to assess a sales tax measure to fund general service with a focus on a new animal shelter.

You cannot overwhelm us with background information and data. We expect to pore through staff reports, financials, past polling, news clips, and social media posts talking about the City. There is nothing peripheral about our work. We are passionate about helping local government improve their connection with their voters.

Project Initiation
Project Approach
Gender/Age demographics Percentage
Male 47%
Female 51%
Other 2%
18-29 23%
30-39 21%
40-49 15%
50-64 20%
65+ 21%
Ethnicity/Party preference demographics Percentage
Latino/Hispanic 20%
White/Caucasian 60%
Black/African American 5%
Asian/Pacific Islander 2%
Other 13%
Democratic 29%
Non-Partisan/Other 47%
Republican 34%
Twentynine Palms Voter Analysis
We have conducted an initial analysis of the City of Twentynine Palms voters based on data from the San Bernardino County Registrar of Voters.

Goals:

Specifically, we will:

Develop a poll related to a sales tax measure
Conduct a statistically valid poll to assess the electoral feasibility Provide statistical data from which conclusions and recommendations can be drawn Provide information that will be used to refine the education & engagement strategy Present survey findings to the City Manager’s Office, the City Council, and stakeholders as directed

10 Accurate Research Must Be Accessible & Inclusive
At our core, we are an organization that celebrates inclusivity because it is the only way to achieve accurate results. Being inclusive of the ways people differ—demographically, geographically, and socio-economically—is the best way to ensure that our research truly reflects the constituency we are studying.

How do we do this?
Speak to people in their preferred language
Offer multiple ways to participate in the research
Use science-based stratified random sampling that reflects voter demographics Ensure the research honors the lived experience of the community Convey to participants that their voices will be heard
We want your respondents to know that they are taking an active role in improving their community.

Accessibility Standards
Our online survey platform adheres to the most current accessibility standards, including compliance with the Web Content Accessibility Guidelines (WCAG) 2.1 AA and Section 508 of the U.S. Rehabilitation Act. It is designed to be accessible to people with a diverse range of sight, hearing, movement, and cognitive abilities, including users with impairments. Features include screen-reader and keyboard navigation compatibility, responsive survey layouts, high-contrast themes for the visually impaired, and rigorous accessibility testing.

Cyber Security, Confidentiality, & Certifications
We take data integrity and confidentiality seriously. All client materials are hosted in a secure digital cloud environment. We use 256-bit Advanced Encryption Security to keep your data secure. This is the same level of encryption used by the U.S. government. Our data are stored on U.S.-based computers. Your residents’ data will be secure. Research is only released per staff’s direction.

We use Box for content management. This cloud-based, encrypted system allows us to gather data and manage projects seamlessly and securely.

We have multiple team members who hold certifications in the protection of human subjects in research from the Collaborative Institutional Training Initiative (CITI). CITI is the leading provider of research ethics and compliance education utilized by academic, medical, and social science researchers across the United States and globally.

Prior to our first meeting with staff, we will provide the City with a project kick-off agenda memo that outlines the objectives, processes, and next steps. You can view an example of a project kick-off agenda memo here.

Project Kick-off Agenda Memo
Our kick-off meeting with staff will focus on goal planning and question development.

This requires close collaboration.

Using the information gleaned from meetings, calls, past research, background information, and our open-source research, we will make methodological recommendations and draft the survey questionnaire through an iterative process that incorporates feedback from staff. Once a final draft is submitted and approved, we will professionally translate it into Spanish. We establish proportions to ensure we include a diverse group of the City’s voters to fully reflect the demographics and geographic area.

We conduct quality control checks on a regular basis throughout the survey process.

We check for correct skip patterns, randomization and rotation, and completeness of responses. We also actively monitor to ensure that respondents will match the demographic make-up of Twentynine Palms voters.

Research Design
Prior to launching the survey, we will provide the City with a research process memo that explains the purpose, timing, and how it will be conducted. This document can be used to inform staff and policymakers about the survey. You can view an example research process memo here.

Research Process and Community Outreach
Survey Methodology
Statistically Valid Multimode, Multilingual Survey Approach 11 With our extensive national experience conducting public opinion surveys on ballot measures, we propose using a statistically valid multimode approach, including telephone and online, to reach a representative group of voters. This approach allows for better coverage across different demographics and more reliable insights.

This methodology, which is now considered the best research practice, will provide the City with the most comprehensive, accurate, and actionable data.

Online respondents can complete the survey via our secure platform from any device: computer, tablet, or mobile phone after receiving an email or text message with a unique survey link.

After launching the online portion of the survey, we contact participants who have not already completed the survey online, on their landline and mobile phones.

Telephone respondents are called by our live U.S.-based professional interviewers on their landline or mobile phone.

Regardless of mode, respondents can choose their preferred language at the onset of their poll experience.

Our polls are designed to be user-friendly across all modes—online and phone—ensuring easy participation, accommodating the physically disabled, and yielding high-quality responses. We use security measures to maintain data integrity. Respondents are only allowed to complete the poll once.

A sample size of at least 300
voters each survey will yield a
+/-5.8% margin of error at a
95% level of confidence. The
science-based, representative
random sample will allow for
comparisons among all
subgroups of the target
population (e.g., by
demographic and geographic
variables).

The statistically valid sample file of Twentynine Palms voters will be secured by Probolsky Research at our expense from the San Bernardino County Registrar of Voters. It is inclusive of all voters, both demographically and geographically.

Sample Stratification
Unique to Probolsky Research: We match the demographics of Twentynine Palms voters. This means we capture real responses of the right number of each gender, age group, ethnicity, party, etc.

This eliminates the need for artificially weighted results. 12 Tracking polls augment the initial research, helping to maintain a firm grasp on how the public is receiving outreach messages and allows for adjustments to targeting. They are an important element of the overall research and outreach strategy. Tracking polls will include longitudinal data to show trends over time.

Optional Tracking Poll
Multiple Scenario Testing
We can test multiple tax scenarios and identify voter priorities and preferences regarding the initiatives. Our methodology includes baseline support on measurements and message testing, ensuring a comprehensive understanding of voter attitudes.

Example: In our work with the City of Escondido in the 2024 General Election, we conducted a voter poll assessing support for three (3) different tax initiatives. The survey explored various tax rates, funding allocations, and the impact of detailed messaging on voter support. You are welcome to review how we constructed the questionnaire here.

13 Verbatim Responses to Open-Ended Questions
For open-ended questions - which can yield qualitative results - we code the responses into categories. Once these categorizations have been quantified, we take our analysis a step further. We analyze the tone and word choices and overlay demographic data for each response. This demographic overlay will provide the City with a unique understanding of the opinions by age, ethnicity, gender, language, party preference, vote propensity, residence type, etc. when reading their comments. Here is an example:

Female, 40-49, White/Caucasian, English, Republican, Homeowner Question: What is the top issue facing your community?
Answer: Activities for teens
Example of a verbatim response with demographic overlay After completing our reports, we will send our deliverables for feedback and approval. We will incorporate requested changes before finalizing and making presentations as directed. We are available to present findings virtually or in person. We also welcome the chance to work with staff and other consultants, to ensure the research results are fully utilized. We will make strategy recommendations based on the survey results.

Final Reporting, Presentations, and Ongoing Consulting
1 2
3 4
Reporting
Our reporting is comprehensive and immediately usable by decision-makers. Our reporting includes:

Results sent via PDF and hard copy (if requested) including raw data Presentations to staff, City Council, and other audiences as directed Survey purpose, methodology, key findings, charts, visualized tracking data, crosstabulations, conclusions, and recommendations in PowerPoint presentation format.

A detailed report on results with open-ended responses and demographic overlays is provided in PDF format.

In-person meetings, presentations, calls, and ongoing consulting Analysis and Reporting
Once our data collection phase is complete, we begin a process of comprehensive data analysis and reporting to deliver accurate, thorough, and actionable data insights.

We complete comprehensive statistical analyses of the research results, utilizing software programs, including IBM SPSS and R to conduct statistical testing, such as multiple regression analysis. Both qualitative and quantitative data will be analyzed in a scientifically valid manner. This helps us discover and present statistically significant results – beyond broad opinions – and understand the specific factors that contribute to attitudes and beliefs of voters. Such analyses are crucial in identifying gaps in public perception and awareness. Once we have run all analyses on results, cross-tabulations are developed, graphics are generated, and other elements of the report are prepared.

14 Geospatial Mapping
Geospatial mapping of results is included. We will map survey respondents and their responses to different questions geographically. Our method ensures that individual respondents cannot be identified.

EXAMPLE: Twentynine Palms voters mapped (left). Respondents mapped by geography and response to questions (San Dimas, CA- right).

Messaging: Talking Points, Presentation Deck & Frequently Asked Questions (FAQ)
We will help with the development of talking points for City staff and elected officials as well as an easily customizable presentation deck for use in public forums and coffees with the media and one-on-one briefings.

Additionally, we will assist the outreach consulting team with the development of a Frequently Asked Questions document (FAQ) that can be posted on the website and shared with the media and public and easily updated as the outreach campaign progresses, and new concerns are identified.

Earned Media
We will help consultants and staff with message coaching for media outreach for effectively telling the City’s story. We recommend that a member of the City staff or an elected leader (not an outside consultant) be the designated spokesperson(s) and quotable source(s) regarding the ballot measure.

Ballot Language
We have a long history of adding value to crafting effective ballot measure language. We will work closely with other consultants and the city attorney on any language seen by the voters.

Legal Advice
We do not offer legal advice. We do, however, know that the law does not allow the City to advocate for the passage of a local tax measure. We do expect that the City’s legal counsel will agree that a broad-based public campaign to educate the public on the pros and cons of a new revenue measure is merited and is an important part of government transparency.

15 Timeline
We can meet any timeline requested by the City. We can start our work for the City immediately. Below is an example timeline that can be easily shortened or otherwise modified.

We have the necessary capacity to deliver high-quality work within any timeline requested by the City. In over thirty years of business, we have never initiated a change order; we have always delivered on time and within budget.

Week 1
Process
Kick-off
Kick-off meeting
Collect & analyze
background
information
Finalize sampling plan
Submit for approval
Make requested
edits
Finalize poll
Translate
Conduct poll Submit draft report
Present results
Ongoing consulting
Write poll
questionnaire
Send draft for
review & edits
Research
Development
Submit for
Approval
Finalize &
Translate
Survey Report
Analysis &
Development
Administer
Survey
Week 1 Week 2 Week2 Week 3-4 Week4
Pricing
Kick-off
Research
Development
Our pricing is all-inclusive, fixed firm. We do not charge by the hour, for travel or any other expenses. We welcome the chance to develop the ideal methodology and budget in discussion with staff. We are flexible.

Number of
Questions/Time
Universe
Number of
Respondents
per Survey
Margin of
Error
Multimode Cost
(online, phone+)
Approximately
15 minutes
Twentynine
Palms Likely
Voters
at least 300 +/-5.8% $22,500
Languages: English and Spanish
Level of confidence: 95%
Mode options: Online and Telephone
Optional Tracking Poll
Kick-off
Research
Development
Number of
Questions/Time
Universe
Number of
Respondents
per Survey
Margin of
Error
Multimode Cost
(online, phone+)
Approx. 10
minutes
Twentynine
Palms Likely
Voters
at least 300 +/-5.8% $16,900

800-492-9556
Facilitated Community Meetings (Optional)
1 2
3 4
5 Your residents leave the workshop feeling heard. They won't have to wonder if their concerns and ideas were valued.

The session summary will provide proof.

Transform community input into concrete plans. Move from public comments to strategic implementation in a single, focused session.

Why It Matters: Responsive Governance That Works
We help you move from listening to acting, ensuring community input drives real policy and program changes.

Language that resonates: Transform community
feedback into action plans or ballot language using
words and concepts that emerged from your
facilitated community meeting.

Build Public Trust: Show your community that
their voices matter by facilitating community
meetings to hear their voices.

Expert Facilitation: Dr. Adam Probolsky, a
behavioral and leadership scientist and trained
moderator with thirty years of local government
experience, personally leads every facilitation
session.

Proven Frameworks: We use evidence-based
exercises, not games and gimmicks, to deliver real
impact through a structured action plan.

Seamless Integration: Our process respects your
time and integrates with your existing tools and
culture.

What Happens in the Workshop
Dr. Probolsky guides the group through a structured, one-hour session where every voice is heard and everyone’s input is documented in real-time on a shared canvas.

Categorize Community Input: We organize all comments, written feedback, and community concerns into actionable themes. Anonymous voting identifies the most frequently mentioned priorities without the noise of an open forum debate.

Identify Top Themes: We begin by identifying the themes revealed by the group. Anonymous dot-voting identifies the top themes. Internal debate doesn’t stall progress.

Prioritize for Impact: We map highest priority solutions and link them to actions.

Build the Action Plan: Builds real next steps. For each ranked concept, we confirm next steps and provide a vision of how goals will be fully realized.

What You Get: Your Strategy Roadmap
Session Summary: A short report that captures the top issues from the meeting for sharing with consultants, policymakers, and staff.

Optional Online Dashboard: A place where details about the session, including outcomes, will be posted for attendees and those who were not able to attend. It can include a video recording and even a place for additional community feedback.

Post Session Survey: We send a survey to all participants to elicit feedback on the process. This gives you the information to you need to make future workshops even better.

Pricing: $5,000 (flat fee, in person or online)
Dr. Probolsky facilitates a community workshop with residents..

Convert top themes into question concepts: We will then convert the most important topics/themes into strategic questions to be considered for immediate action, future, action, or to inform survey questions for the broader community.

City of Twentynine Palms
Sales Tax Voter Poll
Results Presentation
November 2023
Opinion Research on
Elections and Public Policy

PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
Washington DC
(202) 559-0270
San Francisco
(415) 870-8150

City of Twentynine Palms – Sales Tax Voter Poll
Survey Methodology*
*Due to rounding, totals shown on charts may not add up to 100% 1 Survey Details
Mode Phone (landline and mobile)
Online (email and text-to-web)
Language English and Spanish
Length 15 minutes
Target
Respondents
City of Twentynine Palms voters
Survey Fielding October 16 – 30, 2023
Survey Participants 300
Margin of Error +/-5.8%
Our sample was developed from the voter files originally compiled by the San Bernardino County Registrar of Voters. We matched the demographics of City of Twentynine Palms likely voters.

Sample
Interviews were conducted by phone (33%) and online (67%) modes. Phone interviews were conducted via landline (33%) or mobile (67%). Online participants were invited by email (50%) and text message (50%).

Respondents in all modes chose their preferred language, English (95%) and Spanish (5%).

The online survey was accessible by computer, tablet, and smart phone.

Security measures precluded individuals from completing the survey more than once.

Data Collection Explained
Probolsky Research is a Latina- and woman-owned market and opinion research firm with corporate, election, government, and non-profit clients.

2 Housing affordability is the most important issue
facing Twentynine Palms voters today
Question 1: In your own words, what do you feel is the most important issue facing Twentynine Palms today? [OPEN-ENDED RESPONSE]

14.7%

13.7%

13.0%

10.3%

6.0%

4.3%

3.7%

3.3%

2.7%

2.7%

2.7%

2.3%

2.0%

1.7%

9.0%

1.0%

7.0%
Housing affordability
Jobs/Economy
Homelessness
Crime/Safety/Drugs
Overpopulation/Growth/Development
Cost of living/Inflation
Politicians/Government
New sewer treatment plant
Road repairs/Infrastructure/Sidewalks
Climate change/Environment
Youth have nothing to do
Taxes
Resources for civilians/Community
Stop Airbnb/Short term rentals
Other
Nothing/None
Unsure

3 Facebook, YouTube, and Instagram are the most
frequently used social apps and websites
Question 2: Please indicate which if any of these social apps and websites you use regularly? Select all that apply.

60.0%

50.3%

46.0%

24.3%

22.7%

16.0%

16.0%

14.7%

14.0%

3.3%

12.0%

1.0%
Facebook
YouTube
Instagram
TikTok
X (Twitter)
Nextdoor
Snapchat
Reddit
LinkedIn
Other
Nothing
Unsure

4 58% approve of the job the City is doing providing
services to residents
Question 3: In general, do you approve or disapprove of the job the City is doing providing services to residents?

58.0%

29.7%

12.3%
Approve Disapprove Unsure

5 Among those who said approve, 82% somewhat
approve
Question 3: In general, do you approve or disapprove of the job the City is doing providing services to residents?

29.7% 58.0%

12.3%
Total
Strongly

18.4%
Somewhat

81.6%
Among those who said approve
Strongly

49.4%
Somewhat

50.6%
Among those who said disapprove

6 Results by gender, age, ethnicity, and party
preference
Question 3: In general, do you approve or disapprove of the job the City is doing providing services to residents?

56.9%

59.0%

63.6%

63.5%

58.7%

50.7%

56.6%

62.1%

60.7%

39.1%

25.0%

53.3%

61.6%

51.4%

56.5%

11.8%

12.8%

9.1%

15.4%

4.3%

18.3%

11.8%

10.3%

10.7%

34.8%

13.3%

9.1%

14.3%

14.5%

31.3%

28.2%

27.3%

21.2%

37.0%

31.0%

31.6%

27.6%

28.6%

26.1%

75.0%

33.3%

29.3%

34.3%

29.0%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Approve
Unsure
Disapprove
Approve Disapprove

7 Results by vote propensity, voter type, initial vote, and years of residency
Question 3: In general, do you approve or disapprove of the job the City is doing providing services to residents?

46.4%

51.2%

57.1%

50.0%

61.5%

71.1%

57.1%

49.7%

62.0%

44.2%

80.8%

51.6%

45.9%

56.0%

59.0%

63.4%

14.3%

19.5%

14.3%

22.2%

5.1%

9.2%

10.2%

16.0%

14.0%

10.5%

7.7%

16.1%

16.2%

12.0%

12.8%

10.6%

39.3%

29.3%

28.6%

27.8%

33.3%

19.7%

32.7%

34.3%

24.0%

45.3%

11.5%

32.3%

37.8%

32.0%

28.2%

26.1%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Approve
Unsure
Disapprove
Approve Disapprove

8 Results by survey mode and survey language
Question 3: In general, do you approve or disapprove of the job the City is doing providing services to residents?

51.0%

42.4%

55.2%

61.5%

74.0%

49.0%

58.2%

53.3%

15.0%

12.1%

16.4%

11.0%

8.0%

14.0%

12.3%

13.3%

34.0%

45.5%

28.4%

27.5%

18.0%

37.0%

29.5%

33.3%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Approve
Unsure
Disapprove
Approve Disapprove

9 71% approve of the medical aid, emergency
preparedness, and rescue services provided by the City
Question 4: Do you approve or disapprove of the medical aid, emergency preparedness, and rescue services provided by the City of Twentynine Palms in coordination with the County?

71.0%

19.3%

9.7%
Approve Disapprove Unsure

10 Among those who said approve, 55% somewhat
approve
Question 4: Do you approve or disapprove of the medical aid, emergency preparedness, and rescue services provided by the City of Twentynine Palms in coordination with the County?

71.0%

19.3%

9.7%
Total
Strongly
Somewhat 45.5%

54.5%
Among those who said approve
Strongly

55.2%
Somewhat

44.8%
Among those who said disapprove

11 Results by gender, age, ethnicity, and party
preference
Question 4: Do you approve or disapprove of the medical aid, emergency preparedness, and rescue services provided by the City of Twentynine Palms in coordination with the County?

77.8%

64.7%

80.0%

78.8%

63.0%

71.8%

63.2%

67.2%

72.4%

73.9%

37.5%

80.0%

65.7%

70.5%

77.4%

10.4%

9.0%

9.1%

5.8%

13.0%

5.6%

14.5%

12.1%

10.7%

12.5%

10.1%

9.5%

8.1%

11.8%

26.3%

10.9%

15.4%

23.9%

22.5%

22.4%

20.7%

16.8%

26.1%

50.0%

20.0%

24.2%

20.0%

14.5%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Approve
Unsure
Disapprove
Approve Disapprove

12 Results by vote propensity, voter type, initial vote, and years of residency
Question 4: Do you approve or disapprove of the medical aid, emergency preparedness, and rescue services provided by the City of Twentynine Palms in coordination with the County?

62.5%

61.0%

81.0%

50.0%

66.7%

84.2%

75.5%

63.4%

73.7%

63.2%

80.8%

48.4%

59.5%

76.0%

69.2%

78.2%

12.5%

24.4%

4.8%

16.7%

5.1%

3.9%

6.1%

14.3%

9.5%

10.5%

7.7%

16.1%

10.8%

8.0%

7.7%

8.5%

25.0%

14.6%

14.3%

33.3%

28.2%

11.8%

18.4%

22.3%

16.8%

26.3%

11.5%

35.5%

29.7%

16.0%

23.1%

13.4%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Approve
Unsure
Disapprove
Approve Disapprove

13 Results by survey mode and survey language
Question 4: Do you approve or disapprove of the medical aid, emergency preparedness, and rescue services provided by the City of Twentynine Palms in coordination with the County?

67.0%

66.7%

67.2%

73.0%

77.0%

69.0%

72.3%

46.7%

14.0%

12.1%

14.9%

7.5%

6.0%

9.0%

8.4%

33.3%

19.0%

21.2%

17.9%

19.5%

17.0%

22.0%

19.3%

20.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Approve
Unsure
Disapprove
Approve Disapprove

14 62% approve of the public safety services provided
by the San Bernadino County Sheriff’s Office
Question 5: Do you approve or disapprove of the public safety services provided by the San Bernadino County Sheriff’s Office?

62.3%

32.0%

5.7%
Approve Disapprove Unsure

15 Among those who said approve, 58% somewhat
approve
Question 5: Do you approve or disapprove of the public safety services provided by the San Bernadino County Sheriff’s Office?

62.3%

32.0%

5.7%
Total
Strongly

42.2%
Somewhat

57.8%
Among those who said approve
Strongly

53.1%
Somewhat

46.9%
Among those who said disapprove

16 Results by gender, age, ethnicity, and party
preference
Question 5: Do you approve or disapprove of the public safety services provided by the San Bernadino County Sheriff’s Office?

59.0%

65.4%

70.9%

73.1%

52.2%

60.6%

56.6%

63.8%

62.2%

56.5%

37.5%

80.0%

64.6%

54.3%

72.6%

2.8%

8.3%

5.5%

1.9%

4.3%

7.0%

7.9%

5.2%

6.1%

8.7%

6.1%

5.7%

6.5%

38.2%

26.3%

23.6%

25.0%

43.5%

32.4%

35.5%

31.0%

31.6%

34.8%

62.5%

20.0%

29.3%

40.0%

21.0%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Approve
Unsure
Disapprove
Approve Disapprove

17 Results by vote propensity, voter type, initial vote, and years of residency
Question 5: Do you approve or disapprove of the public safety services provided by the San Bernadino County Sheriff’s Office?

53.6%

48.8%

57.1%

61.1%

76.9%

67.1%

67.3%

57.7%

65.9%

52.6%

73.1%

61.3%

45.9%

56.0%

61.5%

69.7%

10.7%

7.3%

4.8%

5.1%

3.9%

4.1%

8.0%

5.6%

5.3%

7.7%

12.9%

8.1%

10.0%

3.5%

35.7%

43.9%

38.1%

38.9%

17.9%

28.9%

28.6%

34.3%

28.5%

42.1%

19.2%

25.8%

45.9%

34.0%

38.5%

26.8%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Approve
Unsure
Disapprove
Approve Disapprove

18 Results by survey mode and survey language
Question 5: Do you approve or disapprove of the public safety services provided by the San Bernadino County Sheriff’s Office?

58.0%

60.6%

56.7%

64.5%

70.0%

59.0%

63.2%

46.7%

4.0%

6.1%

3.0%

6.5%

6.0%

7.0%

5.3%

13.3%

38.0%

33.3%

40.3%

29.0%

24.0%

34.0%

31.6%

40.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Approve
Unsure
Disapprove
Approve Disapprove

19 74% approve of how the City maintains public
spaces and facilities
Question 6: Do you approve or disapprove with how the City maintains public spaces and facilities?

74.0%

22.7%

3.3%
Approve Disapprove Unsure

20 Among those who said approve, 66% somewhat
approve
Question 6: Do you approve or disapprove with how the City maintains public spaces and facilities?

74.0%

22.7%

3.3%
Total
Strongly

33.8%
Somewhat

66.2%
Among those who said approve
Strongly

41.2%
Somewhat

58.8%
Among those who said disapprove

21 Results by gender, age, ethnicity, and party
preference
Question 6: Do you approve or disapprove with how the City maintains public spaces and facilities?

75.7%

72.4%

78.2%

76.9%

65.2%

73.2%

75.0%

79.3%

76.0%

65.2%

50.0%

53.3%

72.7%

74.3%

74.2%

1.4%

5.1%

1.8%

3.8%

5.6%

3.9%

3.4%

3.1%

4.3%

6.7%

4.0%

2.9%

3.2%

22.9%

22.4%

20.0%

19.2%

34.8%

21.1%

21.1%

17.2%

20.9%

30.4%

50.0%

40.0%

23.2%

22.9%

22.6%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Approve
Unsure
Disapprove
Approve Disapprove

22 Results by vote propensity, voter type, initial vote, and years of residency
Question 6: Do you approve or disapprove with how the City maintains public spaces and facilities?

69.6%

73.2%

71.4%

55.6%

76.9%

76.3%

81.6%

69.7%

78.2%

67.4%

69.2%

80.6%

64.9%

72.0%

82.1%

73.2%

5.4%

7.3%

7.7%

1.3%

5.1%

2.8%

3.2%

7.7%

3.2%

2.7%

6.0%

3.5%

25.0%

19.5%

28.6%

44.4%

15.4%

22.4%

18.4%

25.1%

19.0%

29.5%

23.1%

16.1%

32.4%

22.0%

17.9%

23.2%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Approve
Unsure
Disapprove
Approve Disapprove

23 Results by survey mode and survey language
Question 6: Do you approve or disapprove with how the City maintains public spaces and facilities?

74.0%

66.7%

77.6%

74.0%

76.0%

72.0%

73.0%

93.3%

3.0%

9.1%

3.5%

5.0%

2.0%

3.5%

23.0%

24.2%

22.4%

22.5%

19.0%

26.0%

23.5%

6.7%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Approve
Unsure
Disapprove
Approve Disapprove

24 72% approve of how the City provides animal
control
Question 7: Do you approve or disapprove with how the City provides animal control?

71.7%

15.7% 12.7%
Approve Disapprove Unsure

25 Among those who said approve, 50% strongly
approve
Question 7: Do you approve or disapprove with how the City provides animal control?

71.7%

15.7%

12.7%
Total Strongly

50.2%
Somewhat

49.8%
Among those who said approve
Strongly

55.3%
Somewhat

44.7%
Among those who said disapprove

26 Results by gender, age, ethnicity, and party
preference
Question 7: Do you approve or disapprove with how the City provides animal control?

77.1%

66.7%

72.7%

75.0%

71.7%

74.6%

65.8%

75.9%

70.4%

87.0%

50.0%

60.0%

69.7%

69.5%

72.6%

9.7%

15.4%

12.7%

7.7%

13.0%

15.5%

13.2%

10.3%

13.8%

8.7%

12.5%

13.3%

13.1%

12.4%

12.9%

13.2%

17.9%

14.5%

17.3%

15.2%

9.9%

21.1%

13.8%

15.8%

4.3%

37.5%

26.7%

17.2%

18.1%

14.5%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Approve
Unsure
Disapprove
Approve Disapprove

27 Results by vote propensity, voter type, initial vote, and years of residency
Question 7: Do you approve or disapprove with how the City provides animal control?

69.6%

63.4%

76.2%

72.2%

76.9%

73.7%

71.4%

69.7%

73.7%

70.5%

61.5%

61.3%

45.9%

76.0%

76.9%

77.5%

14.3%

26.8%

9.5%

22.2%

5.1%

7.9%

10.2%

16.6%

11.7%

11.6%

23.1%

22.6%

24.3%

12.0%

7.7%

9.2%

16.1%

9.8%

14.3%

5.6%

17.9%

18.4%

18.4%

13.7%

14.5%

17.9%

15.4%

16.1%

29.7%

12.0%

15.4%

13.4%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Approve
Unsure
Disapprove
Approve Disapprove

28 Results by survey mode and survey language
Question 7: Do you approve or disapprove with how the City provides animal control?

76.0%

69.7%

79.1%

69.5%

75.0%

64.0%

70.5%

93.3%

9.0%

9.1%

9.0%

14.5%

13.0%

16.0%

13.0%

6.7%

15.0%

21.2%

11.9%

16.0%

12.0%

20.0%

16.5%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Approve
Unsure
Disapprove
Approve Disapprove

29 65% say maintaining City streets and roads is
personally important to them
Question 8: Now we have a list of objectives by the City of Twentynine Palms, please indicate which objectives you think are very important to you personally. Select all that apply.

65.3%

64.0%

61.7%

59.3%

55.7%

55.3%

53.0%

52.3%

51.0%

45.7%

39.7%

36.3%

35.7%

34.7%

29.3%

4.3%

0.7%

1.0%
Maintaining streets and roads
Supporting affordable housing
Promoting economic development and job creation
Housing and human services
Providing effective public safety
Maintaining sidewalks, cross walks, neighborhood traffic calming Managing growth and development
Maintaining parks, trails, and open space
Preparing the City for emergencies
Communications about City issues, events and incident information Providing special events like festivals and community events Long range planning
Fiscal stewardship
Enforcement of City codes
Planning for climate change
Other
None of these
Unsure

30 52% say they are personally satisfied with the
maintenance of City parks, trails, and open space
Question 9: Thinking of the same list of objectives provided by the City of Twentynine Palms, please indicate which objectives you are personally satisfied with. Select all that apply.

51.7%

40.3%

39.7%

37.7%

33.0%

30.3%

28.3%

25.0%

23.0%

22.3%

20.7%

20.3%

18.3%

17.7%

17.3%

1.3%

9.0%

3.7%
Maintaining parks, trails, and open space
Providing effective public safety
Maintaining streets and roads
Providing special events like festivals and community events Maintaining sidewalks, cross walks, neighborhood traffic calming Preparing the City for emergencies
Communications about City issues, events and incident information Managing growth and development
Enforcement of City codes
Housing and human services
Promoting economic development and job creation
Supporting affordable housing
Fiscal stewardship
Long range planning
Planning for climate change
Other
None of these
Unsure

31 Maintaining parks, trails, and open space aligns the most with importance of service provided and satisfaction level Maintaining streets and roads
Supporting affordable housing
Promoting economic development
and job creation
Housing and human services
Providing effective public safety
Maintaining sidewalks, cross walks,
neighborhood traffic calming
Managing growth and development Maintaining parks, trails, and open space Preparing the City for emergencies
Communications about City issues, events
and incident information
Providing special events like festivals
and community events
Long range planning
Fiscal stewardship
Enforcement of City codes
Planning for climate change
25%
35%
45%
55%
65%
10% 20% 30% 40% 50% 60%
Important to me personally
Satisfaction level

32 44% disagree that the City does a good job
managing taxpayer money
Question 10: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The City does a good job managing taxpayer money.

41.3% 44.3%

14.3%
Agree Disagree Unsure

33 Among those who said disagree, 51% strongly
disagree
Question 10: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The City does a good job managing taxpayer money.

41.3%

44.3%

14.3%
Total
Strongly

22.6%
Somewhat

77.4%
Among those who said agree
Strongly

51.1%
Somewhat

48.9%
Among those who said disagree

34 Results by gender, age, ethnicity, and party
preference
Question 10: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The City does a good job managing taxpayer money.

40.3%

42.3%

45.5%

48.1%

37.0%

43.7%

34.2%

50.0%

40.8%

39.1%

12.5%

33.3%

42.4%

30.5%

53.2%

14.6%

14.1%

5.5%

5.8%

15.2%

22.5%

18.4%

13.8%

14.8%

17.4%

12.5%

6.7%

15.2%

16.2%

9.7%

45.1%

43.6%

49.1%

46.2%

47.8%

33.8%

47.4%

36.2%

44.4%

43.5%

75.0%

60.0%

42.4%

53.3%

37.1%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Agree
Unsure
Disagree
Agree Disagree

35 Results by vote propensity, voter type, initial vote, and years of residency
Question 10: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The City does a good job managing taxpayer money.

32.1%

31.7%

47.6%

38.9%

56.4%

47.4%

36.7%

37.1%

51.4%

23.2%

38.5%

58.1%

27.0%

38.0%

43.6%

42.3%

21.4%

29.3%

19.0%

16.7%

5.1%

5.3%

12.2%

20.6%

15.1%

8.4%

30.8%

12.9%

27.0%

24.0%

2.6%

11.3%

46.4%

39.0%

33.3%

44.4%

38.5%

47.4%

51.0%

42.3%

33.5%

68.4%

30.8%

29.0%

45.9%

38.0%

53.8%

46.5%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Agree
Unsure
Disagree
Agree Disagree

36 Results by survey mode and survey language
Question 10: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The City does a good job managing taxpayer money.

37.0%

27.3%

41.8%

43.5%

48.0%

39.0%

40.7%

53.3%

19.0%

15.2%

20.9%

12.0%

14.0%

10.0%

13.7%

26.7%

44.0%

57.6%

37.3%

44.5%

38.0%

51.0%

45.6%

20.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Agree
Unsure
Disagree
Agree Disagree

37 87% agree that public safety should always be the
City’s top priority
Question 11: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

Public safety should always be the City’s top priority by maintaining a quick emergency response, patrols, crime prevention, and investigation.

86.7%

12.0%

1.3%
Agree Disagree Unsure

38 Among those who said agree, 66% strongly agree
Question 11: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

Public safety should always be the City’s top priority by maintaining a quick emergency response, patrols, crime prevention, and investigation.

86.7%

12.0%1.3%
Total
Strongly

66.2%
Somewhat

33.8%
Among those who said agree
Strongly

41.7%
Somewhat

58.3%
Among those who said disagree

39 Results by gender, age, ethnicity, and party
preference
Question 11: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

Public safety should always be the City’s top priority by maintaining a quick emergency response, patrols, crime prevention, and investigation.

85.4%

87.8%

98.2%

71.2%

82.6%

88.7%

89.5%

86.2%

86.2%

95.7%

75.0%

86.7%

85.9%

86.7%

83.9%

1.4%

1.3%

1.4%

3.9%

1.7%

1.5%

2.0%

1.9%

13.2%

10.9%

1.8%

28.8%

17.4%

9.9%

6.6%

12.1%

12.2%

4.3%

25.0%

13.3%

12.1%

11.4%

16.1%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Agree
Unsure
Disagree
Agree Disagree

40 Results by vote propensity, voter type, initial vote, and years of residency
Question 11: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

Public safety should always be the City’s top priority by maintaining a quick emergency response, patrols, crime prevention, and investigation.

91.1%

90.2%

90.5%

88.9%

89.7%

84.2%

77.6%

89.7%

88.8%

86.3%

73.1%

87.1%

73.0%

80.0%

84.6%

93.0%

1.8%

7.3%

2.3%

1.7%

3.8%

6.5%

2.0%

0.7%

7.1%

2.4%

9.5%

11.1%

10.3%

15.8%

22.4%

8.0%

9.5%

13.7%

23.1%

6.5%

27.0%

18.0%

15.4%

6.3%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Agree
Unsure
Disagree
Agree Disagree

41 Results by survey mode and survey language
Question 11: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

Public safety should always be the City’s top priority by maintaining a quick emergency response, patrols, crime prevention, and investigation.

87.0%

93.9%

83.6%

86.5%

84.0%

89.0%

86.7%

86.7%

1.0%

1.5%

1.5%

2.0%

1.0%

1.4%

12.0%

6.1%

14.9%

12.0%

14.0%

10.0%

11.9%

13.3%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Agree
Unsure
Disagree
Agree Disagree

42 83% agree that the Palms and Paws animal shelter
plays a vital role in the City
Question 12: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The Palms and Paws animal shelter plays a vital role in our city, reuniting pets with their owners, sheltering those in need and finding new homes for animals that are without a permanent home.

83.0%

9.3% 7.7%
Agree Disagree Unsure

43 Among those who said agree, 59% strongly agree
Question 12: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The Palms and Paws animal shelter plays a vital role in our city, reuniting pets with their owners, sheltering those in need and finding new homes for animals that are without a permanent home.

83.0%

9.3%

7.7%
Total
Strongly

59.0%
Somewhat

41.0%
Among those who said agree
Strongly

50.0%
Somewhat

50.0%
Among those who said disagree

44 Results by gender, age, ethnicity, and party
preference
Question 12: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The Palms and Paws animal shelter plays a vital role in our city, reuniting pets with their owners, sheltering those in need and finding new homes for animals that are without a permanent home.

85.4%

80.8%

69.1%

80.8%

89.1%

87.3%

86.8%

86.2%

83.7%

69.6%

75.0%

86.7%

80.8%

82.9%

87.1%

6.9%

8.3%

10.9%

6.5%

9.9%

9.2%

3.4%

6.6%

21.7%

12.5%

13.3%

10.1%

9.5%

3.2%

7.6%

10.9%

20.0%

19.2%

4.3%

2.8%

3.9%

10.3%

9.7%

8.7%

12.5%

9.1%

7.6%

9.7%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Agree
Unsure
Disagree
Agree Disagree

45 Results by vote propensity, voter type, initial vote, and years of residency
Question 12: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The Palms and Paws animal shelter plays a vital role in our city, reuniting pets with their owners, sheltering those in need and finding new homes for animals that are without a permanent home.

85.7%

85.4%

90.5%

88.9%

82.1%

82.9%

73.5%

85.1%

84.4%

81.1%

80.8%

87.1%

70.3%

80.0%

89.7%

84.5%

12.5%

12.2%

4.8%

11.1%

2.6%

3.9%

8.2%

10.9%

8.4%

6.3%

7.7%

6.5%

10.8%

10.0%

2.6%

7.7%

1.8%

2.4%

4.8%

15.4%

13.2%

18.4%

4.0%

7.3%

12.6%

11.5%

6.5%

18.9%

10.0%

7.7%

7.7%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial vote unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Agree
Unsure
Disagree
Agree Disagree

46 Results by survey mode and survey language
Question 12: Now we have some statements about the City of Twentynine Palms. For each one, please indicate whether you agree or disagree.

The Palms and Paws animal shelter plays a vital role in our city, reuniting pets with their owners, sheltering those in need and finding new homes for animals that are without a permanent home.

87.0%

81.8%

89.6%

81.0%

84.0%

78.0%

82.5%

93.3%

8.0%

12.1%

6.0%

7.5%

4.0%

11.0%

8.1%

5.0%

6.1%

4.5%

11.5%

12.0%

11.0%

9.5%

6.7%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Agree
Unsure
Disagree
Agree Disagree

47 Initial vote: 60% vote yes on the 1% sales tax
Question 13: Now let’s look at a possible future ballot measure. Please indicate if you would vote yes, or vote no.

To maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

59.7%

31.7%

8.7%
Vote yes Vote no Unsure

48 Among those who said vote yes, 66% would
definitely vote yes
Question 13: Now let’s look at a possible future ballot measure. Please indicate if you would vote yes, or vote no.

To maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

59.7%

31.7%

8.7%
Total
Definitely

34.1%
Probably

65.9%
Among those who said vote yes
Definitely

62.1%
Probably

37.9%
Among those who said vote no

49 Results by gender, age, ethnicity, and party
preference
Question 13: Now let’s look at a possible future ballot measure. Please indicate if you would vote yes, or vote no.

To maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

56.3%

62.8%

54.5%

61.5%

56.5%

57.7%

65.8%

50.0%

62.8%

56.5%

50.0%

66.7%

67.7%

51.4%

58.1%

10.4%

7.1%

5.5%

7.7%

13.0%

14.1%

3.9%

10.3%

8.7%

8.7%

6.7%

6.1%

10.5%

14.5%

33.3%

30.1%

40.0%

30.8%

30.4%

28.2%

30.3%

39.7%

28.6%

34.8%

50.0%

26.7%

26.3%

38.1%

27.4%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Vote yes
Unsure
Vote no
Vote yes Vote no

50 Results by vote propensity, voter type, initial vote, and years of residency
Question 13: Now let’s look at a possible future ballot measure. Please indicate if you would vote yes, or vote no.

To maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

62.5%

70.7%

61.9%

55.6%

56.4%

56.6%

55.1%

63.4%

67.7%

62.2%

52.0%

53.8%

62.0%

1.8%

7.3%

14.3%

11.1%

2.6%

13.2%

12.2%

7.4%

6.5%

5.4%

10.0%

10.3%

9.2%

35.7%

22.0%

23.8%

33.3%

41.0%

30.3%

32.7%

29.1%

25.8%

32.4%

38.0%

35.9%

28.9%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Vote yes
Unsure
Vote no
Vote yes Vote no

51 Results by survey mode and survey language
Question 13: Now let’s look at a possible future ballot measure. Please indicate if you would vote yes, or vote no.

To maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

62.0%

63.6%

61.2%

58.5%

59.0%

58.0%

58.9%

73.3%

8.0%

3.0%

10.4%

9.0%

12.0%

6.0%

9.1%

30.0%

33.3%

28.4%

32.5%

29.0%

36.0%

31.9%

26.7%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Vote yes
Unsure
Vote no
Vote yes Vote no

52 Among those who would vote yes to approve the
sales tax, many cite that it would improve the City
Question 14: Why would you vote yes to approve the sales tax? [IF ANSWERED ‘VOTE YES’ TO Q13]
[OPEN-ENDED RESPONSE]

27.4%

15.1%

14.0%

10.6%

7.8%

6.7%

3.9%

2.8%

2.2%

2.2%

1.7%

5.6%
Improves the city/Community/For the people
Provides revenue/Funding/Financial reasons
To maintain and develop services/Infrastructure/Repairs Needed/Necessary
To maintain and improve public safety
General support/Good idea
Needs accountability/Oversight
Tourism/Rising population
Need more information
Animal shelter/Animal control
Other
Unsure

59.7%

31.7%

8.7%
Total

53 Among those who would vote no to approve the
sales tax, many cite that taxes are already too high
Question 15: Why would you vote no to approve the sales tax? [IF ANSWERED ‘VOTE NO’ TO Q13]
[OPEN-ENDED RESPONSE]

44.2%

13.7%

10.5%

10.5%

9.5%

7.4%

4.2%
Taxes are already too high/We pay enough taxes
They should utilize the money they already have
Don't trust it will be spent appropriately
Disagree with use of funds/Don’t care for proposed use of funds Cant afford it/Everything is too expensive
Other
Unsure

59.7%

31.7%

8.7%
Total

54 55% are more likely to vote yes after hearing that current animal shelter is aging and facilities need an upgrade
Question 16: The current Palms and Paws animal shelter is made of old steel buildings built by government workers and community volunteers over 30 years ago. These aging facilities are in desperate need of an upgrade. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

55.0%

18.0%

22.0%

5.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

24.2%

26.3%

44.2%

5.3% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

30.8%

19.2%

34.6%

15.4% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

55 Among those who said vote yes, 59% said definitely
vote yes
Question 16: The current Palms and Paws animal shelter is made of old steel buildings built by government workers and community volunteers over 30 years ago. These aging facilities are in desperate need of an upgrade. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

55.0%

18.0%

22.0%

5.0%
Total
Definitely

59.4%
Somewhat

40.6%
Among those who said more likely to
vote yes
Definitely

75.8%
Somewhat

24.2%
Among those who said more likely to
vote no

56 Results by gender, age, ethnicity, and years of
residency
Question 16: The current Palms and Paws animal shelter is made of old steel buildings built by government workers and community volunteers over 30 years ago. These aging facilities are in desperate need of an upgrade. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

52.1%

57.7%

58.2%

65.4%

41.3%

49.3%

59.2%

53.4%

57.7%

39.1%

62.5%

46.7%

56.6%

48.6%

53.2%

20.1%

16.0%

21.8%

19.2%

30.4%

11.3%

13.2%

20.7%

17.9%

4.3%

25.0%

26.7%

16.2%

19.0%

22.6%

2.8%

7.1%

5.5%

3.8%

2.2%

2.8%

9.2%

1.7%

5.1%

26.7%

6.1%

3.8%

4.8%

25.0%

19.2%

14.5%

11.5%

26.1%

36.6%

18.4%

24.1%

19.4%

56.5%

12.5%

21.2%

28.6%

19.4%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

57 Results by vote propensity, voter type, initial vote, and years of residency
Question 16: The current Palms and Paws animal shelter is made of old steel buildings built by government workers and community volunteers over 30 years ago. These aging facilities are in desperate need of an upgrade. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

48.2%

58.5%

52.4%

61.1%

69.2%

55.3%

46.9%

56.0%

74.9%

24.2%

30.8%

61.3%

62.2%

56.0%

43.6%

54.2%

21.4%

19.5%

14.3%

5.6%

5.1%

18.4%

28.6%

16.0%

13.4%

26.3%

19.2%

16.1%

10.8%

26.0%

33.3%

13.4%

5.4%

9.8%

14.3%

2.6%

1.3%

6.1%

6.3%

3.4%

5.3%

15.4%

9.7%

5.4%

2.0%

2.6%

5.6%

25.0%

12.2%

19.0%

33.3%

23.1%

25.0%

18.4%

21.7%

8.4%

44.2%

34.6%

12.9%

21.6%

16.0%

20.5%

26.8%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

58 Results by survey mode and survey language
Question 16: The current Palms and Paws animal shelter is made of old steel buildings built by government workers and community volunteers over 30 years ago. These aging facilities are in desperate need of an upgrade. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

58.0%

48.5%

62.7%

53.5%

53.0%

54.0%

54.7%

60.0%

9.0%

9.1%

9.0%

22.5%

23.0%

22.0%

18.2%

13.3%

3.0%

6.1%

1.5%

6.0%

8.0%

4.0%

5.3%

30.0%

36.4%

26.9%

18.0%

16.0%

20.0%

21.8%

26.7%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

59 35% are more likely to vote yes after hearing the local performing arts facility needs to expand capacity
Question 17: Theatre 29, our local award-winning performing arts facility, needs to expand its capacity from 90 seats to 150. This measure can help increase seating at the theater while also bringing in more tourist revenue to Twentynine Palms. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

35.3%

23.3%

38.3%

3.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

11.6%

29.5%

57.9%

1.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

23.1%

19.2%

42.3%

15.4% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

60 Among those who said vote yes, 42% said definitely
vote yes
Question 17: Theatre 29, our local award-winning performing arts facility, needs to expand its capacity from 90 seats to 150. This measure can help increase seating at the theater while also bringing in more tourist revenue to Twentynine Palms. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

35.3%

23.3%

38.3%

3.0%
Total
Definitely

41.5%
Somewhat

58.5%
Among those who said more likely to
vote yes
Definitely

71.3%
Somewhat

28.7%
Among those who said more likely to
vote no

61 Results by gender, age, ethnicity, and years of
residency
Question 17: Theatre 29, our local award-winning performing arts facility, needs to expand its capacity from 90 seats to 150. This measure can help increase seating at the theater while also bringing in more tourist revenue to Twentynine Palms. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

32.6%

37.8%

32.7%

46.2%

34.8%

29.6%

35.5%

29.3%

38.3%

26.1%

37.5%

33.3%

42.4%

30.5%

30.6%

23.6%

23.1%

38.2%

23.1%

28.3%

15.5%

17.1%

31.0%

20.9%

13.0%

25.0%

40.0%

24.2%

18.1%

29.0%

2.8%

3.2%

2.2%

2.8%

7.9%

4.1%

6.7%

2.0%

4.8%

1.6%

41.0%

35.9%

29.1%

30.8%

34.8%

52.1%

39.5%

39.7%

36.7%

60.9%

37.5%

20.0%

31.3%

46.7%

38.7%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

62 Results by vote propensity, voter type, initial vote, and years of residency
Question 17: Theatre 29, our local award-winning performing arts facility, needs to expand its capacity from 90 seats to 150. This measure can help increase seating at the theater while also bringing in more tourist revenue to Twentynine Palms. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

21.4%

41.5%

33.3%

38.9%

41.0%

43.4%

28.6%

32.0%

49.7%

11.6%

23.1%

41.9%

40.5%

32.0%

28.2%

35.9%

25.0%

31.7%

14.3%

5.6%

12.8%

26.3%

28.6%

21.1%

20.7%

29.5%

19.2%

12.9%

24.3%

42.0%

33.3%

15.5%

3.6%

9.8%

4.8%

1.3%

2.0%

4.0%

2.2%

1.1%

15.4%

3.2%

5.4%

2.0%

3.5%

50.0%

17.1%

47.6%

55.6%

46.2%

28.9%

40.8%

42.9%

27.4%

57.9%

42.3%

41.9%

29.7%

24.0%

38.5%

45.1%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

63 Results by survey mode and survey language
Question 17: Theatre 29, our local award-winning performing arts facility, needs to expand its capacity from 90 seats to 150. This measure can help increase seating at the theater while also bringing in more tourist revenue to Twentynine Palms. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

30.0%

27.3%

31.3%

38.0%

40.0%

36.0%

35.8%

26.7%

18.0%

15.2%

19.4%

26.0%

27.0%

25.0%

22.8%

33.3%

2.0%

3.0%

3.5%

5.0%

2.0%

3.2%

50.0%

57.6%

46.3%

32.5%

28.0%

37.0%

38.2%

40.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

64 55% are more likely to vote yes after hearing there is a need to increase detective staffing
Question 18: With the current volume of service calls and the subsequent case load for detectives, there is a need to increase staffing in the detective bureau to investigate and solve crimes more effectively. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

55.0%

19.7%

21.0%

4.3%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

30.5%

26.3%

41.1%

2.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

42.3%

19.2%

15.4%

23.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

65 Among those who said vote yes, 46% said definitely
vote yes
Question 18: With the current volume of service calls and the subsequent case load for detectives, there is a need to increase staffing in the detective bureau to investigate and solve crimes more effectively. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

55.0%

19.7%

21.0%

4.3%
Total Definitely
Somewhat 46.1%

53.9%
Among those who said more likely to
vote yes
Definitely

68.3%
Somewhat

31.7%
Among those who said more likely to
vote no

66 Results by gender, age, ethnicity, and years of
residency
Question 18: With the current volume of service calls and the subsequent case load for detectives, there is a need to increase staffing in the detective bureau to investigate and solve crimes more effectively. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

57.6%

52.6%

63.6%

51.9%

56.5%

54.9%

50.0%

48.3%

55.6%

73.9%

25.0%

60.0%

59.6%

55.2%

43.5%

20.8%

18.6%

25.5%

23.1%

15.2%

14.1%

21.1%

24.1%

20.4%

4.3%

25.0%

13.3%

15.2%

15.2%

35.5%

2.8%

5.8%

1.8%

2.2%

9.9%

5.3%

3.4%

5.1%

6.7%

3.0%

7.6%

1.6%

18.8%

23.1%

9.1%

25.0%

26.1%

21.1%

23.7%

24.1%

18.9%

21.7%

50.0%

20.0%

22.2%

21.9%

19.4%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

67 Results by vote propensity, voter type, initial vote, and years of residency
Question 18: With the current volume of service calls and the subsequent case load for detectives, there is a need to increase staffing in the detective bureau to investigate and solve crimes more effectively. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

46.4%

56.1%

57.1%

66.7%

61.5%

52.6%

57.1%

56.0%

69.8%

30.5%

42.3%

64.5%

62.2%

46.0%

59.0%

53.5%

25.0%

12.2%

14.3%

15.4%

25.0%

24.5%

16.0%

16.2%

26.3%

19.2%

19.4%

13.5%

30.0%

15.4%

18.3%

5.4%

9.8%

9.5%

5.6%

1.3%

4.1%

6.3%

2.8%

2.1%

23.1%

6.5%

8.1%

4.0%

4.2%

23.2%

22.0%

19.0%

27.8%

23.1%

21.1%

14.3%

21.7%

11.2%

41.1%

15.4%

9.7%

16.2%

20.0%

25.6%

23.9%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

68 Results by survey mode and survey language
Question 18: With the current volume of service calls and the subsequent case load for detectives, there is a need to increase staffing in the detective bureau to investigate and solve crimes more effectively. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

53.0%

42.4%

58.2%

56.0%

55.0%

57.0%

55.4%

46.7%

19.0%

21.2%

17.9%

20.0%

23.0%

17.0%

20.0%

13.3%

1.0%

1.5%

6.0%

7.0%

5.0%

4.6%

27.0%

36.4%

22.4%

18.0%

15.0%

21.0%

20.0%

40.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

69 51% are more likely to vote yes after hearing that the City will have to make cuts if the measure is not passed Question 19: Without passing a new local sales tax, the City will have to make cuts to essential city services, such as responding to crime reports, emergency preparedness, homelessness solutions and services, and parks and recreation services and animal services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?
[SPLIT SAMPLE A]

51.3%

16.0%

28.7%

4.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

15.6%

24.4%

55.6%

4.4% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

36.4%

27.3% 9.1%

27.3%
More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

70 Among those who said vote yes, 61% said definitely
vote yes
Question 19: Without passing a new local sales tax, the City will have to make cuts to essential city services, such as responding to crime reports, emergency preparedness, homelessness solutions and services, and parks and recreation services and animal services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

51.3%

16.0%

28.7%

4.0%
Total
Definitely

61.0%
Somewhat

39.0%
Among those who said more likely to
vote yes
Definitely

62.8%
Somewhat

37.2%
Among those who said more likely to
vote no

71 Results by gender, age, ethnicity, and years of
residency
Question 19: Without passing a new local sales tax, the City will have to make cuts to essential city services, such as responding to crime reports, emergency preparedness, homelessness solutions and services, and parks and recreation services and animal services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

58.0%

43.5%

36.0%

51.9%

45.8%

53.1%

61.9%

32.1%

58.0%

54.5%

40.0%

58.7%

41.1%

60.6%

13.6%

18.8%

32.0%

22.2%

16.7%

6.3%

9.5%

14.3%

18.0%

20.0%

13.0%

12.5%

15.2%

2.5%

5.8%

3.7%

4.2%

6.3%

4.8%

4.0%

9.1%

10.0%

2.2%

7.1%

25.9%

31.9%

32.0%

22.2%

33.3%

34.4%

23.8%

53.6%

20.0%

36.4%
100.0%

30.0%

26.1%

39.3%

24.2%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

72 Results by vote propensity, voter type, initial vote, and years of residency
Question 19: Without passing a new local sales tax, the City will have to make cuts to essential city services, such as responding to crime reports, emergency preparedness, homelessness solutions and services, and parks and recreation services and animal services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

53.8%

75.0%

50.0%

75.0%

33.3%

60.0%

30.8%

58.0%

70.2%

15.6%

36.4%

50.0%

35.7%

56.7%

43.8%

53.3%

15.4%

6.3%

10.0%

29.2%

12.5%

23.1%

12.3%

12.8%

24.4%

9.1%

14.3%

7.1%

16.7%

18.8%

17.3%

3.8%

20.0%

11.5%

3.7%

1.1%

4.4%

27.3%

3.3%

6.3%

5.3%

26.9%

18.8%

20.0%

25.0%

37.5%

27.5%

34.6%

25.9%

16.0%

55.6%

27.3%

35.7%

57.1%

23.3%

31.3%

24.0%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

73 Results by survey mode and survey language
Question 19: Without passing a new local sales tax, the City will have to make cuts to essential city services, such as responding to crime reports, emergency preparedness, homelessness solutions and services, and parks and recreation services and animal services. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

49.1%

29.4%

57.5%

52.7%

52.2%

53.2%

53.5%

5.3%

5.9%

5.0%

22.6%

21.7%

23.4%

16.7%

5.3%

7.5%

3.2%

4.3%

2.1%

4.2%

40.4%

64.7%

30.0%

21.5%

21.7%

21.3%

25.7%
100.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

74 35% are more likely to vote yes after hearing that
without funds the animal shelter will have to
euthanize more stray animals
Question 20: Without passing a new local sales and use tax, the City will not be able to improve its animal shelter – resulting in less kennels and more euthanizing of stray animals.

Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure? [SPLIT SAMPLE A]

49.3%

18.7%

28.0%

4.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

15.6%

24.4%

55.6%

4.4% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

36.4%

27.3% 9.1%

27.3%
More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

75 Among those who said vote yes, 50% said definitely
vote yes
Question 20: Without passing a new local sales and use tax, the City will not be able to improve its animal shelter – resulting in less kennels and more euthanizing of stray animals.

Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure? [SPLIT SAMPLE A]

49.3%

18.7%

28.0%

4.0%
Definitely Total

50.0%
Somewhat

50.0%
Among those who said more likely to
vote yes
Definitely

64.3%
Somewhat

35.7%
Among those who said more likely to
vote no

76 Results by gender, age, ethnicity, and years of
residency
Question 20: Without passing a new local sales and use tax, the City will not be able to improve its animal shelter – resulting in less kennels and more euthanizing of stray animals.

Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure? [SPLIT SAMPLE A]

44.4%

52.9%

53.3%

48.0%

54.5%

48.7%

44.1%

43.3%

53.1%

33.3%

57.1%

40.0%

47.2%

49.0%

41.4%

17.5%

19.5%

20.0%

24.0%

27.3%

12.8%

14.7%

23.3%

17.7%

8.3%

28.6%

20.0%

15.1%

20.4%

31.0%

4.8%

3.4%

7.7%

8.8%

3.3%

4.2%

20.0%

3.8%

2.0%

6.9%

33.3%

24.1%

26.7%

28.0%

18.2%

30.8%

32.4%

30.0%

25.0%

58.3%

14.3%

20.0%

34.0%

28.6%

20.7%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

77 Results by vote propensity, voter type, initial vote, and years of residency
Question 20: Without passing a new local sales and use tax, the City will not be able to improve its animal shelter – resulting in less kennels and more euthanizing of stray animals.

Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure? [SPLIT SAMPLE A]

40.0%

52.0%

54.5%

70.0%

46.7%

50.0%

47.8%

48.9%

70.6%

20.0%

26.7%

58.8%

52.2%

55.0%

43.5%

46.3%

23.3%

16.0%

18.2%

6.7%

22.2%

26.1%

17.0%

11.8%

26.0%

33.3%

17.6%

13.0%

20.0%

30.4%

16.4%

10.0%

8.0%

2.8%

5.3%

1.2%

6.0%

13.3%

4.3%

5.0%

6.0%

26.7%

24.0%

27.3%

30.0%

46.7%

25.0%

26.1%

28.7%

16.5%

48.0%

26.7%

23.5%

30.4%

20.0%

26.1%

31.3%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

78 Results by survey mode and survey language
Question 20: Without passing a new local sales and use tax, the City will not be able to improve its animal shelter – resulting in less kennels and more euthanizing of stray animals.

Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure? [SPLIT SAMPLE A]

48.8%

43.8%

51.9%

49.5%

50.0%

49.1%

48.2%

66.7%

16.3%

12.5%

18.5%

19.6%

18.5%

20.8%

18.4%

22.2%

2.3%

3.7%

4.7%

5.6%

3.8%

3.5%

11.1%

32.6%

43.8%

25.9%

26.2%

25.9%

26.4%

29.8%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

79 56% are more likely to vote no after hearing that now is a challenging time to raise taxes due to rising cost of living Question 21: With rising cost of living, this can be a challenging time to raise taxes on residents. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?
[SPLIT SAMPLE B]

22.0%

55.7% 18.3%

4.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

2.1%8.4%

89.5%
More likely to vote yes
Makes no difference to
me
More likely to vote no

7.7%

23.1%

50.0%

19.2% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

80 Among those who said vote yes, 53% said definitely
vote yes
Question 21: With rising cost of living, this can be a challenging time to raise taxes on residents. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?
[SPLIT SAMPLE B]

22.0%

55.7% 18.3%

4.0%
Total Definitely

53.0%
Somewhat

47.0%
Among those who said more likely to
vote yes
Definitely

56.9%
Somewhat

43.1%
Among those who said more likely to
vote no

81 Results by gender, age, ethnicity, and years of
residency
Question 21: With rising cost of living, this can be a challenging time to raise taxes on residents. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?
[SPLIT SAMPLE B]

20.8%

23.1%

18.2%

32.7%

17.4%

23.9%

18.4%

17.2%

25.5%

13.0%

25.0%

6.7%

25.3%

19.0%

17.7%

13.9%

22.4%

10.9%

26.9%

28.3%

18.3%

11.8%

17.2%

18.4%

8.7%

12.5%

40.0%

21.2%

15.2%

19.4%

2.8%

5.1%

2.2%

8.5%

6.6%

5.6%

6.7%

1.0%

7.6%

3.2%

62.5%

49.4%

70.9%

40.4%

52.2%

49.3%

63.2%

65.5%

50.5%

78.3%

62.5%

46.7%

52.5%

58.1%

59.7%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

82 Results by vote propensity, voter type, initial vote, and years of residency
Question 21: With rising cost of living, this can be a challenging time to raise taxes on residents. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?
[SPLIT SAMPLE B]

14.3%

17.1%

9.5%

22.2%

20.5%

31.6%

26.5%

16.0%

34.6%

2.1%

7.7%

29.0%

16.2%

20.0%

25.6%

21.8%

16.1%

24.4%

9.5%

22.2%

20.5%

22.4%

10.2%

17.1%

22.9%

8.4%

23.1%

25.8%

10.8%

22.0%

28.2%

14.8%

5.4%

9.8%

9.5%

2.6%

2.0%

5.1%

3.9%

19.2%

2.7%

4.0%

2.6%

5.6%

64.3%

48.8%

71.4%

55.6%

59.0%

43.4%

61.2%

61.7%

38.5%

89.5%

50.0%

45.2%

70.3%

54.0%

43.6%

57.7%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

83 Results by survey mode and survey language
Question 21: With rising cost of living, this can be a challenging time to raise taxes on residents. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?
[SPLIT SAMPLE B]

19.0%

12.1%

22.4%

23.5%

28.0%

19.0%

22.5%

13.3%

17.0%

18.2%

16.4%

19.0%

24.0%

14.0%

18.6%

13.3%

1.0%

1.5%

5.5%

6.0%

5.0%

4.2%

63.0%

69.7%

59.7%

52.0%

42.0%

62.0%

54.7%

73.3%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

84 52% are more likely to vote yes after hearing that the measure will fund necessary public safety
Question 22: This measure will, among other things, fund necessary public safety services to help protect our community. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

51.7%

20.0%

23.3%

5.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

14.7%

30.5% 52.6%

2.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

26.9%

34.6%

19.2%

19.2% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

85 Among those who said vote yes, 53% said definitely
vote yes
Question 22: This measure will, among other things, fund necessary public safety services to help protect our community. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

51.7%

20.0%

23.3%

5.0%
Total Definitely

52.9%
Somewhat

47.1%
Among those who said more likely to
vote yes
Definitely

58.6%
Somewhat

41.4%
Among those who said more likely to
vote no

86 Results by gender, age, ethnicity, and years of
residency
Question 22: This measure will, among other things, fund necessary public safety services to help protect our community. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

54.9%

48.7%

47.3%

55.8%

56.5%

47.9%

52.6%

41.4%

54.6%

65.2%

50.0%

33.3%

56.6%

43.8%

53.2%

19.4%

20.5%

25.5%

21.2%

21.7%

15.5%

18.4%

19.0%

20.4%

13.0%

37.5%

20.0%

16.2%

20.0%

25.8%

2.1%

7.7%

1.8%

3.8%

2.2%

7.0%

7.9%

3.4%

5.6%

13.3%

4.0%

6.7%

4.8%

23.6%

23.1%

25.5%

19.2%

19.6%

29.6%

21.1%

36.2%

19.4%

21.7%

12.5%

33.3%

23.2%

29.5%

16.1%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

87 Results by vote propensity, voter type, initial vote, and years of residency
Question 22: This measure will, among other things, fund necessary public safety services to help protect our community. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

44.6%

58.5%

57.1%

72.2%

51.3%

46.1%

53.1%

54.9%

74.9%

14.7%

26.9%

58.1%

64.9%

44.0%

46.2%

51.4%

19.6%

14.6%

19.0%

5.6%

23.1%

26.3%

18.4%

16.0%

12.3%

30.5%

34.6%

16.1%

8.1%

26.0%

25.6%

20.4%

7.1%

9.8%

9.5%

2.6%

1.3%

6.1%

6.3%

4.5%

2.1%

19.2%

9.7%

5.4%

2.0%

5.1%

4.9%

28.6%

17.1%

14.3%

22.2%

23.1%

26.3%

22.4%

22.9%

8.4%

52.6%

19.2%

16.1%

21.6%

28.0%

23.1%

23.2%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

88 Results by survey mode and survey language
Question 22: This measure will, among other things, fund necessary public safety services to help protect our community. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

55.0%

42.4%

61.2%

50.0%

51.0%

49.0%

51.2%

60.0%

16.0%

18.2%

14.9%

22.0%

20.0%

24.0%

20.7%

6.7%

1.0%

1.5%

7.0%

7.0%

7.0%

5.3%

28.0%

39.4%

22.4%

21.0%

22.0%

20.0%

22.8%

33.3%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

89 52% are more likely to vote no after hearing that the sales tax could drive businesses away to nearby communities
Question 23: Raising the sales tax could drive businesses and jobs to other nearby communities with lower taxes which could hurt our local economy. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

22.3%

22.0%

52.0%

3.7%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

7.4%

13.7%

77.9%

1.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

11.5%

30.8%

42.3%

15.4% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

90 Among those who said vote no, 51% said definitely
vote yes
Question 23: Raising the sales tax could drive businesses and jobs to other nearby communities with lower taxes which could hurt our local economy. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

22.3%

22.0% 52.0%

3.7%
Total
Definitely

41.8%
Somewhat

58.2%
Among those who said more likely to
vote yes
Definitely

51.3%
Somewhat

48.7%
Among those who said more likely to
vote no

91 Results by gender, age, ethnicity, and years of
residency
Question 23: Raising the sales tax could drive businesses and jobs to other nearby communities with lower taxes which could hurt our local economy. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

25.7%

19.2%

29.1%

32.7%

15.2%

23.9%

13.2%

19.0%

24.5%

21.7%

12.5%

13.3%

22.2%

18.1%

21.0%

20.8%

23.1%

10.9%

30.8%

37.0%

14.1%

22.4%

24.1%

20.9%

13.0%

12.5%

46.7%

26.3%

17.1%

25.8%

3.5%

3.8%

1.8%

2.2%

5.6%

6.6%

4.6%

4.3%

6.7%

3.0%

4.8%

3.2%

50.0%

53.8%

58.2%

36.5%

45.7%

56.3%

57.9%

56.9%

50.0%

60.9%

75.0%

33.3%

48.5%

60.0%

50.0%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

92 Results by vote propensity, voter type, initial vote, and years of residency
Question 23: Raising the sales tax could drive businesses and jobs to other nearby communities with lower taxes which could hurt our local economy. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

10.7%

14.6%

14.3%

27.8%

20.5%

32.9%

28.6%

14.3%

31.8%

7.4%

11.5%

22.6%

24.3%

20.0%

17.9%

23.9%

28.6%

31.7%

23.8%

16.7%

23.1%

18.4%

12.2%

25.1%

25.1%

13.7%

30.8%

22.6%

21.6%

22.0%

30.8%

19.7%

5.4%

4.9%

4.8%

5.6%

2.6%

2.6%

2.0%

4.6%

3.4%

1.1%

15.4%

8.0%

4.9%

55.4%

48.8%

57.1%

50.0%

53.8%

46.1%

57.1%

56.0%

39.7%

77.9%

42.3%

54.8%

54.1%

50.0%

51.3%

51.4%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

93 Results by survey mode and survey language
Question 23: Raising the sales tax could drive businesses and jobs to other nearby communities with lower taxes which could hurt our local economy. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

17.0%

12.1%

19.4%

25.0%

27.0%

23.0%

22.5%

20.0%

22.0%

27.3%

19.4%

22.0%

23.0%

21.0%

22.1%

20.0%

3.0%

4.5%

4.0%

6.0%

2.0%

3.9%

58.0%

60.6%

56.7%

49.0%

44.0%

54.0%

51.6%

60.0%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

94 52% are more likely to vote no after hearing that sales taxes are regressive
Question 24: Sales taxes are regressive because they hurt low-income families and seniors on fixed incomes the most. Does knowing this make you more likely to vote yes or more likely to vote no on the proposes sales tax measure?

23.7%

20.3%

52.0%

4.0%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

7.4%

8.4%

83.2%

1.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

11.5%

38.5% 34.6%

15.4% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

95 Among those who said vote no, 58% said definitely
vote yes
Question 24: Sales taxes are regressive because they hurt low-income families and seniors on fixed incomes the most. Does knowing this make you more likely to vote yes or more likely to vote no on the proposes sales tax measure?

23.7%

20.3% 52.0%

4.0%
Total Definitely

42.3%
Somewhat

57.7%
Among those who said more likely to
vote yes
Definitely

57.7%
Somewhat

42.3%
Among those who said more likely to
vote no

96 Results by gender, age, ethnicity, and years of
residency
Question 24: Sales taxes are regressive because they hurt low-income families and seniors on fixed incomes the most. Does knowing this make you more likely to vote yes or more likely to vote no on the proposes sales tax measure?

26.4%

21.2%

23.6%

28.8%

15.2%

35.2%

14.5%

19.0%

23.5%

43.5%

25.0%

13.3%

25.3%

16.2%

27.4%

18.8%

21.8%

20.0%

21.2%

30.4%

16.9%

17.1%

22.4%

20.4%

4.3%

12.5%

40.0%

19.2%

21.0%

21.0%

2.8%

5.1%

1.8%

1.9%

2.2%

2.8%

9.2%

1.7%

4.6%

13.3%

3.0%

6.7%

1.6%

52.1%

51.9%

54.5%

48.1%

52.2%

45.1%

59.2%

56.9%

51.5%

52.2%

62.5%

33.3%

52.5%

56.2%

50.0%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

97 Results by vote propensity, voter type, initial vote, and years of residency
Question 24: Sales taxes are regressive because they hurt low-income families and seniors on fixed incomes the most. Does knowing this make you more likely to vote yes or more likely to vote no on the proposes sales tax measure?

12.5%

24.4%

19.0%

38.9%

23.1%

28.9%

24.5%

18.3%

34.1%

7.4%

11.5%

25.8%

21.6%

24.0%

15.4%

26.1%

23.2%

26.8%

14.3%

5.6%

15.4%

27.6%

12.2%

19.4%

24.0%

8.4%

38.5%

22.6%

13.5%

32.0%

33.3%

14.1%

3.6%

7.3%

4.8%

7.7%

1.3%

4.1%

5.1%

3.9%

1.1%

15.4%

6.5%

2.7%

2.0%

5.6%

60.7%

41.5%

61.9%

55.6%

53.8%

42.1%

59.2%

57.1%

38.0%

83.2%

34.6%

45.2%

62.2%

42.0%

51.3%

54.2%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

98 Results by survey mode and survey language
Question 24: Sales taxes are regressive because they hurt low-income families and seniors on fixed incomes the most. Does knowing this make you more likely to vote yes or more likely to vote no on the proposes sales tax measure?

22.0%

21.2%

22.4%

24.5%

27.0%

22.0%

23.9%

20.0%

13.0%

9.1%

14.9%

24.0%

26.0%

22.0%

20.7%

13.3%

5.0%

6.1%

4.5%

3.5%

6.0%

1.0%

4.2%

60.0%

63.6%

58.2%

48.0%

41.0%

55.0%

51.2%

66.7%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

99 63% are more likely to vote yes after hearing that the measure will require independent citizen oversight and audits
Question 25: This measure will require independent citizens oversight, independent financial audits, and yearly reports to the community to ensure the funds are spent as promised. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

10.0% 62.7%

23.0%

4.3%
More likely to vote yes
Makes no difference to me
More likely to vote no
Unsure

28.4%

16.8%

52.6%

2.1% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure

30.8%

23.1%

26.9%

19.2% More likely to vote yes
Makes no difference to
me
More likely to vote no
Unsure
Among those who initially voted “no”
Among those who initially voted “unsure”

100
Among those who said vote yes, 53% said definitely
vote yes
Question 25: This measure will require independent citizens oversight, independent financial audits, and yearly reports to the community to ensure the funds are spent as promised. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

10.0% 62.7%

23.0%

4.3%
Total Definitely

52.7%
Somewhat

47.3%
Among those who said more likely to
vote yes
Definitely

60.9%
Somewhat

39.1%
Among those who said more likely to
vote no

101
Results by gender, age, ethnicity, and years of
residency
Question 25: This measure will require independent citizens oversight, independent financial audits, and yearly reports to the community to ensure the funds are spent as promised. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

59.7%

65.4%

63.6%

61.5%

54.3%

59.2%

71.1%

56.9%

63.3%

69.6%

62.5%

66.7%

62.6%

60.0%

62.9%

9.0%

10.9%

14.5%

13.5%

6.5%

7.0%

9.2%

10.3%

10.2%

12.5%

20.0%

6.1%

7.6%

19.4%

4.2%

4.5%

3.6%

1.9%

4.3%

5.6%

5.3%

5.6%

13.3%

4.0%

4.8%

3.2%

27.1%

19.2%

18.2%

23.1%

34.8%

28.2%

14.5%

32.8%

20.9%

30.4%

25.0%

27.3%

27.6%

14.5%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

102
Results by vote propensity, voter type, initial vote,
and years of residency
Question 25: This measure will require independent citizens oversight, independent financial audits, and yearly reports to the community to ensure the funds are spent as promised. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

66.1%

78.0%

61.9%

66.7%

56.4%

56.6%

59.2%

67.4%

85.5%

28.4%

30.8%

80.6%

62.2%

60.0%

61.5%

59.9%

8.9%

2.4%

14.3%

12.8%

10.5%

16.3%

7.4%

4.5%

16.8%

23.1%

6.5%

8.1%

12.0%

12.8%

9.9%

7.1%

7.3%

4.8%

2.6%

1.3%

6.1%

5.7%

3.4%

2.1%

19.2%

5.4%

4.0%

2.6%

5.6%

17.9%

12.2%

19.0%

33.3%

28.2%

31.6%

18.4%

19.4%

6.7%

52.6%

26.9%

12.9%

24.3%

24.0%

23.1%

24.6%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

103
Results by survey mode and survey language
Question 25: This measure will require independent citizens oversight, independent financial audits, and yearly reports to the community to ensure the funds are spent as promised. Does knowing this make you more likely to vote yes or more likely to vote no on the proposed sales tax measure?

61.0%

57.6%

62.7%

63.5%

62.0%

65.0%

62.5%

66.7%

7.0%

9.1%

6.0%

11.5%

12.0%

11.0%

10.5%

5.0%

3.0%

6.0%

4.0%

5.0%

3.0%

4.6%

27.0%

30.3%

25.4%

21.0%

21.0%

21.0%

22.5%

33.3%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
More likely to vote yes
Makes no difference to me
Unsure
More likely to vote no
More likely to vote yes More likely to vote no

104
Informed vote: 58% of voters would still vote yes
after hearing all arguments
Question 26: Knowing what you know now, to maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

59.7%

31.7%

8.7%

57.7%

37.3%

5.0%
Vote yes Vote no Unsure
Initial Informed Initial Informed Initial Informed

105
Among those who said vote yes, 59% said definitely
vote yes
Question 26: Knowing what you know now, to maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

57.7%

37.3%

5.0%
Definitely Total

50.9%
Probably

49.1%
Among those who said vote yes
Definitely

58.9%
Probably

41.1%
Among those who said vote no

106
Results by gender, age, ethnicity, and years of
residency
Question 26: Knowing what you know now, to maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

58.3%

57.1%

52.7%

59.6%

58.7%

53.5%

63.2%

51.7%

60.2%

52.2%

50.0%

60.0%

61.6%

53.3%

53.2%

4.2%

5.8%

5.5%

11.5%

2.2%

2.8%

3.9%

6.9%

5.1%

6.7%

4.0%

2.9%

11.3%

37.5%

37.2%

41.8%

28.8%

39.1%

43.7%

32.9%

41.4%

34.7%

47.8%

50.0%

33.3%

34.3%

43.8%

35.5%
Male
Female
18-29
30-39
40-49
50-64
65+
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Democratic
Republican
No Party Preference
Vote yes
Unsure
Vote no
Vote yes Vote no

107
Results by vote propensity, voter type, initial vote,
and years of residency
Question 26: Knowing what you know now, to maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

51.8%

75.6%

57.1%

66.7%

51.3%

52.6%

59.2%

60.0%

84.4%

14.7%

30.8%

67.7%

70.3%

58.0%

48.7%

54.9%

5.4%

2.6%

9.2%

8.2%

2.9%

2.8%

2.1%

30.8%

2.7%

4.0%

10.3%

5.6%

42.9%

24.4%

42.9%

33.3%

46.2%

38.2%

32.7%

37.1%

12.8%

83.2%

38.5%

32.3%

27.0%

38.0%

41.0%

39.4%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New perfect voter
New registrant
Likely 2024 voter
Initial vote yes
Initial vote no
Initial unsure
0-2 years
3-5 years
6-10 years
11-19 years
20+ years
Vote yes
Unsure
Vote no
Vote yes Vote no

108
Results by survey mode and survey language
Question 26: Knowing what you know now, to maintain and prevent cuts to City of Twentynine Palms services, such as 9-1-1 emergency response, police staff, patrols and public safety, crime prevention programs, replacing the animal shelter, and maintenance of streets, sidewalks, parks and infrastructure, shall the measure raising the 1% sales tax to be adopted, providing approximately $1,500,000 annually for general city services until ended by voters, with citizen oversight, independent financial audits and disclosure, and funds controlled locally?

56.0%

51.5%

58.2%

58.5%

62.0%

55.0%

57.2%

66.7%

3.0%

4.5%

6.0%

4.0%

8.0%

5.3%

41.0%

48.5%

37.3%

35.5%

34.0%

37.0%

37.5%

33.3%
Phone [NET]
Landline
Mobile
Online [NET]
Text
Email
English
Spanish
Vote yes
Unsure
Vote no
Vote yes Vote no

109
Demographics

110
Gender Age Group Ethnicity Party Preference
Respondent demographics by gender, age group, ethnicity, party preference, survey language, survey mode, vote propensity, and years of residency

48.0%

52.0%
Male
Female

18.3%

17.3%

15.3%

23.7%

25.3%
18-29
30-39
40-49
50-64
65+

33.0%

35.0%

20.7%

11.3%
Democratic
Republican
No Party Preference
Other

19.3%

65.3%

7.7%

2.7%

3.7%

1.3%
Latino/Hispanic
White/Caucasian
Black/African American
Asian/Pacific Islander
Other
Prefer not to answer
Survey Language Survey Mode Vote Propensity Years of Residency

33.3%

33.0%

67.0%

66.7%

50.0%

50.0%
Phone [NET]
Landline
Mobile
Online [NET]
Email
Text

10.3%

12.3%

16.7%

13.0%

47.3%
0-2 years
3-5 years
6-10 years
11-19 years
20+ year

18.7%

13.7%

7.0%

6.0%

13.0%

25.3%

16.3%
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
New Perfect Voter
New Registrant

95.0%

5.0%
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PROBOLSKY RESEARCH
23 Corporate Plaza Suite 150 Newport Beach CA 92660
Newport Beach
(949) 855-6400
Washington DC
(202) 559-0270
Opinion Research on
Elections and Public Policy
Questions?
Michael McLaughlin, Research Director
O: 202-559-0270
Adam Probolsky, President
O: 949-855-6400 | M: 949-697-6726
E: [email protected]
San Francisco
(415) 870-8150